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Online Marketing

How to use Google Analytics by Aferdita Pacrami CEO 90 Digital

So a huge part of what we do is just analytics so having data there to kind of explain what we do to see if it works to pretty much come up with strategies and everything is led by date. Everything is led by research or ohm, analytics dates, and things like that, so this is cool.

What we’re going to talk about today, specifically focusing on google analytics. It’s widely used analytics platform. It’s pretty, and I guess that’s what you guys are learn who this semester first thing: I’m not really going to go through how to add the tracking code and stuff, like that. That’s that’s kind of basics and Google Analytics itself as well, just really good guides for how to do this, but these a more kind of tips that maybe they might not really tell you about so first thing when you first set up with google analytics account.

You’ve got your account, your property and your main view as a default. You’ve got the all the website date of you now. Something to bear in mind with google analytics. Is that as soon as you set it up, that’s when it starts recording data. So it’s not historic its immediate and, if you add any filters to refuses, then who are likely to that tells good want to let it how to track so it completely changes what it’s trucking.

So so you have a filter soon ignore any visits from the UK. For whatever reason it literally will ignore them. So let’s say today you set up your google analytics tomorrow. You apply this filter, you leave it there for a week, then after week, you’ve removed it. That means that you’ve got a hold of completely different data, and you can see the issues with this because then you’ve got inconsistencies in your data.

So something to remember is whenever you set up, google analytics make sure that you’ve got one completely unfiltered view. This is one where you don’t apply any filters, don’t change anything and it’s their kind of as a backup, because if you make any mistakes with your filters or if you just want some clean data which is really valuable, you want to make sure that’s there and Then you can have your main here with them.

You know if you can filter IP addresses or whatever and then also set up a test where you would test out new filters before you apply because, like I said it’s, it’s immediate. So if you get that wrong, then you’ve got on the clean data so make sure always to have a test view. It’s really the core of using should have or the minimum or through it. You can have up to 25 and you can set it up. However, you want it always the three important ones.

Are your unfiltered view, your main you, where you apply some coracle, turns your document and also test view where you can test out any additional filters. Yes, so the main filter that I would first of all set up his IP filters, um. Yes, whatever business, you have you, you don’t want to track your own visits, because I could end up being misleading if everyone, your team, has come something on your site.

You know dates up, might look really impressive when in reality could be. You know half of the traffic that you’re getting any other filters depend on kind of what you’re. After so, for example, you might want to set up separate these four different other folders on your site, so you can set up these four. You know site.Com /of store and that’s one folder structure or psycho come forward. Slash dog things like that, so to kind of separate um your data into different kind of views and just to dig a bit deeper into filters.

So they’re, pretty easy to add you um analytics, already gives you kind of predefined filters that are the most common ones that you use and again one of the main ones that everyone uses an IP address filter and it’s just excluding your IP address and just a Note on IP addresses – I don’t know if everyone knows this, but a personal internet providers have a dynamic IP addresses. So, for example, if you’ve got whatever intimate you’ve got at home, your IP address will likely change every few months.

Family business providers really offer static. Ip addresses so that’s something to bear in mind when it folks bring our IP addresses. If, for example, you want to build throw your University access are not so sorry tropic, then you can set that up. You can just find out with your IP addresses for your uni and it ignores all traffic on between you guys. But if you want to filter out your home activity, you your best of doing that, maybe with location looking at other ways doing that instead of IP address, because after a few months, you’re going to have a different IP address and best case scenario.

Is you just have to update these filters every few months, which I don’t really recommend because it’s a lot of admin work worst case scenario, these IP addresses get reused by your internet providers, so somebody else subscribe to that entering our package will get your old IP Address now it’s pretty unlikely, but they might end up being a user on your website, so you unknowingly, filtered they’re out there relevant traffic.

If you have any kind of search functionality site, is to set up site search on there. It’s really valuable information because it gives you an insight into what people are looking for when they come onto your site, especially the reason one people would you say, searches, because they haven’t immediately found what they’re looking for and by seeing the keywords after entering – and you Know exactly what they’re interested in and maybe how to make the process easier for them how to make the presence of fondant that page easier for them.

So again, it’s in your main um preferences. That’s what is you just switch on the site, search, tracking, German, beautiful? So in Google this would be your profit ur q and it’s kind of the most used one in a lot of search functionality. Anything after search Q equals Tesco. This is the keyword, research for tesco stores. Some sites have additional filters, so, for example, they’ve got the main search box and then categories, and you can set that up as well, so that you can look at which categories people are selected.

For example, update you select your parameter queues and everything after this parameter is the site search. You can strip that openurl, so you don’t see it in your pointing, and you can also set up a category parameters for the counterpoise. It’s always before an equal sign. For example, here the different categories are English language in french language and very similar to the cube from turkey Ian equals and then um whatever the category.

Is there another thing to make sure to switch on when you’re studying google analytics of this on the demographics reports? So this is typically used for a remarketing data, but it’s also really useful for getting additional data analytics reports again this this future can be found in your few dates on these settings and what it does is when we go into your audience with points you can Actually see the different demographics of users that are coming onto your site and that’s really useful data I mean, in the long term, maybe want to do some surveys with the customers to find out where they are what they’re interested in.

But this is a great start about, because once you have this kind of information, you can really target your website to. You know that you know mainly 25 to 34 year olds, physiol website them and the majority of them are male. Then you have some ideas of how to target them. You also get interests as well. So you can see what else are interested in the way that Google Analytics take statements just by seeing what else are searching for a new database when they go to your site.

So because so many people use google analytics and they also have all the data from search. They could give you this information, but we need to enable um demographics in your setup. So I’m going to go through just some different types of conversions and how you can set up goals. So, first of all, goals are in your view as well are just in your viewing kollam. You can see Bulls there, and this is kind of how it looks like against you.

Some template, wolves and you can use or you can set up your own custom goals. These templates are quite good, but they fit specific purposes. So if you don’t have an e-commerce site, then you may just want to set up your own goal. So I’m going to talk a bit about micro, conversions and before I go into well. How does that are, for you have two different kinds of conversions and your micro, conversions and macro conversions.

A macro conversion is kind of your of the main conversion. It’s your answer. So, if you’re an e-commerce site, it’s the point where somebody ads as an item to the basket and makes approaches they bought a pair of shoes over something that is a macro conversion. Micro conversions are smaller conversions that lead to user to making a purchase. So it could be something like subscribing to your newsletter.

It could be spending more time on your site, so reading descriptions of the shoes reading, reviews um things like this, so things that would lead somebody to making a macro conversion your site and or you can set up with tons of conversions in Google Analytics. And it’s just in a goal set up. Okay, so a an example of a micro conversion would be time on sites. I am assuming that the more time people spend on the side the more the more interest that they are in the content, so the more they’re reading about the products, the services that I’m offer.

So I would look at the average duration on the site and see typically how long people take before they converts before the odds of basket or hook complete a form or whatever. And then I would take an average of kind of how long who was fun before making that macro conversion and I’d set that up visible. So in this case I’m saying if somebody spends five minutes for more on my site, then that’s a goal.

You can also add about you to these goals for monetary value. Um. If you have an e-commerce store, you know kind of you can add some how much each micro and macro go on what the monetary value is there. So, for example, you’ve got different products. You can add a monetary value of exactly how much each product costs curr macro go. So you know this conversion made X amount of money and at the end, just um.

You can select verify the school just to make sure that it works and say that part of a broader topic, but really before you kind of decide on what conversions. What what successes on your site! You need to really identify your business objectives. So if you say you’re a small business with an informational site, what what’s the point of the site, why are you online? What are you trying to accomplish? Are you a lead generator um? Are you a service provider? What is the point of even one? It’s kind of a really big question, so if you’re, if you’re just a blog um, then again I mean maybe you could answer in hypotheticals here, but if you’ve set up a business blog, what do you want to achieve with them? There are loads of different ID butters and links are still very important, though they’re not the most important things.

So if all you’re relying on is getting links for one blog, then it will help a fraction a bit, but not that much, because if you’re constantly getting links from one root domain than those links are less valuable and also it depends on how trust working. What the quality is of the blog, that’s linking out your business site. So if it’s kind of just a wordpress blog, then it adds very little value, whereas if it’s a really strong blog with the consistent following on constantly getting red and those links, you know it’s constantly ranking for its you post them.

That adds a lot more about. You so it’s all, contextual um! Really if you do have a link building campaign kind of wan na um, you want to variety. You don’t want to keep sending links just one place because then it kind of looks like you might have a partnership with this blog. So give you some hypotheticals if you have a business and you’re just adding a block, see that business then some reasons why you might want to do that in some, your blog could potentially help you learn: corn, um long till key phrases.

The way that your business site might not be able to because they’re bit limited in the type of content and they’re, not really targeting informational searches or mainly targeting transaction assertions, a blog is really good for that. So hypothetical ball in that case is just counting number of unique visitors, because the assumption there is that if you are constantly ranking on informational searches on long till key phrases, then you are more likely to get more visitors through to the blog.

But that would be a micro conversion and that would lead to potentially been sending this traffic on your business life by having strong calls to action on the blog. Sometimes the reporting you’ll be highlighting the number of visitors. The blog is generated for your main sites. That’s a new that’d be a good metric yeah. So again, a difference here would be blogs typically have a high bounce rate, because if you’ve got a consistent leadership, then they really just go read your latest post enemy.

They don’t do research, they don’t check out. Other pages um, but what we want to do it if you have a blog on your business site, is trying to move those readers to your business. I to make a transaction or whatever it is. You want them to do if it is spreading awareness for your business again, then you want to kind of measure things off site, um measure, how many people are talking about you in social medias.

There are several social monitoring tools out there um measure, how many people are talking about you, an external site, so not necessarily links but brand mentions. So all kind of awareness, conversions awareness balls would be mainly off your site, another hypothetical for why you might set up a blog is so again what we already talked about. This is to pass conversions to your main site. Um. There isn’t really a blueprint for this.

It’s always depend on what what you want to get out of it. So what your end result is, and once you know your end results you can come up with well, you know you’ve got your macro conversion, which is your end result, and then you can figure out different micro, conversions that lead to user to that end result. So if you do have forms and surveys I mean this – is this: this lie that I’m on now is it could example how to track that um.

I just set up a destination goal so that you get the thank you page of your survey. If there they’ve got a forum, if they’re signing up to an email newsletter or a survey by dealing when you set that up, you want to make sure at the end you send them to a unique URL. Sorry not unique hero, but thank you well so that you can track who has the medicine submitted this and then digging deeper into this? If your survey has several papers you can set up funnels, I think I yep and what funnels do is.

Let’s say your survey has five different pages: um, you know. First page is just kind of finding out about them like seeing if they can onto your survey. If you’ve got a really good survey, then yeah the first page is qualifying them and if they don’t qualify, then you send them to a page. Sir. You know sorry thank you for participating. They don’t follow by check out our other surveys here and you track that as a goalless walks.

You want to see me specifically how many users are coming to site and completing that survey. Arms polyphony, then you’ll get an idea of kind of your user group and when page one is, do you qualify page two is basic questions bundler, but your interest whatever paged me whatever? It is your surveys about so you’ve got five different pages. You set up fun ways in your goal destination, so your and route your destination is the thank you page, the funnels to the destination or each of the pages that lead to the end goal.

When you set this up – and you know if it’s a linear park – PPP they’re all required, if any, are skipped depending on what the user answers them, you know you, some of them won’t be required for then in your reporting. Once this is set up, you can see exactly where your users have dropped off. So if you’ve got a hundred people starting the survey and only 30 people go to the thing to your page, then you can look up.

You know first, how many people qualify for the survey and then at what point did they drop off Anna Vissi? Maybe page three had a very high dropout rate, then um. This is a good application of. Maybe you need to fix them. Maybe the questions are too hard. Maybe you know you know the user, don’t really understand. Maybe your surveys too long and beginning to really only need three pages. Whatever is like that’s the point to test, but yeah, if you do have a servant, you’re collecting that kind of dates are then set a destination ball with funnels when looking at your data, some of the stuff that you might want to do is compare a month On one year on year and stuff, like that, gurgaon alerts – and it’s this really easy from here – you can set date, ranges either manually or on using one of their presets compared to previous periods.

You compared to previous one previous year, whatever something that I would kind of recommend you’re, looking at monthly dates, i’ll break it down by day, you’re looking out yearly data, your best breaking it down by month, because sometimes you can get kind of a normal. These very things you know things change daily, but if they’re comparing year on year on year, what you want to do is to see if there are any seasonal trends for high light.

Anomaly is sometimes, if you get huge spikes or hear excerpts for August, let’s say whereas August in previous years, the so when is kind of roughly the same, and then you can get deep into that investigate, but yeah comparing times is really useful. Just for you know, seeing any improvement or seen seasonality, which is huge monolithic, sometimes you’ll get our traffic going down over the winter, and you know, rankings are still the same.

Everything else is still the same, but yet you’re getting less visitors on your site and instead of freaking out I’m thinking, I need to change my whole strategy. Something’s going wrong. You just compare a year on year and see. Is this normal to do? I get this visits during the winter. Do I get more visits during the autumn on same kind of thing? If your topic is increasing over the summer, you think oh yeah, this is working.

Let’s throw more budget, he thinks it’s working so well, but Chuck first see what patterns are on your data um, because the other thurs you usually do get concert. I’r going to be doing. Please look into that. So you’ve got a huge spike in June. The spike in traffic look at what kind of activity that was what you want. Maybe at some point is that way cause of traffic is that coming from. Is that the right traffic is that brand searches? Is it referrals what’s happening there? That’s where you dig deep and that’s when you can break it down in two days, um being hinter a lot of stuff with just kind of twine of your analytics data.

Something else you can do is use Google’s URL builder for me, and Google Analytics will naturally break down things into different campaign mediums and source and the reason when you would use even all builders if you’ve got a specific company. So it’s saying your university is doing any kind of winter term. Company we’ve got some new voices coming up and being able to promote them, so maybe you’re committing to buy an email by a various social other sites.

Referrals things like that. The best way to do that to kind of break it up from normal traffic, when your site is to use the URL builder going to create a unique whirl um. That looks something like this one here below that has a UTM source and it’s got all the campaign data. Now this overrides: let’s move one of the tips so, like I said, Google Analytics will already give you the source and medium, but once you set this up this world, it will wonder why puff.

So it is important that you enter this information correctly. You do understand the difference between source and this kind of stuff, because if you get it wrong, then you might get messy dates off so to go through this, but source is actually where this visit is coming from. That could be Facebook that could be google. I could be email, um does our gmail. That could be the actual site. The medium is the type of a visit, so it could be a referral.

It could be a search, organic PPC, email on. Does that make sense, some medium is the type and source is the actual place coming from campaign term is mainly used for paid keywords. Now, there’s no point of setting up your UTM tracking, if you’re doing, if you’re using AdWords, because it’s a lot better, but you can just link up your AdWords account. There is enough Google Analytics. However, if you using any other platforms that aren’t supporting with Google Analytics um the necessary, so that of like maybe um – I’m not a BBC expert, but maybe you’ve got some sort of um search platform.

Um this on social or something you’ve got and they’re finding your ad space in simpler words, that’s what you would amputated, not open on lyrics, just ignore out where it’s just sort of those two up campaign content. Hmm! This is, if you’re doing a split test, um landing page, so if you’ve got so, this is the pager tracking, sulfur, um, AC and papered / business, but you’ve got two different iterations of that page, one that highlights all the modules in the winter.

We are the one that highlights all the activities on the extra connectivities in the winter and you’re tracking, with this particular components who want to campaign sources Facebook’s its referral. But you want to see which one is more popular, the one that talks about the studies or the one that told us about the extracurricular stuff and that’s where you’d under the campaign content here. So here, for example, I would put in um studies.

So that’s person might set this up again for extracurricular tickets as a campaign content. I my campaign name is some point: your toe in your campaign once you’ve set us up in using this unique URL. So if it’s some Facebook they may share using this URL, not just sulfur, is you cable, / business and the same? If you were um, if it’s a PR campaign, it’s somebody else’s linking to you, then give them the UTM like for them to link that way.

So that it struct one traffic comes in through these lengths, then you can see it in your acquisitions section on google analytics. So this URL is what you get when you fill in this form and then let’s say you want to share this on Facebook, let’s just um. Actually, I won’t do it so mess up your analytics, but that’s the page against you with the additional stuff on my url. So all this stuff, UTM source facebook for all campaign winds, return um.

If you share that URL on stop, then anyone that clicks on that link from facebook and lands on this page, you will see it in Google Analytics under the acquisition. Their income pays. Well, anyone could set it up and come I mean you do see some thumb. Let’s set up like this um but yeah. I don’t want to run this exercise if everyone, if your data person knows if this is happening, but if you all click on this link and go to that page, then, when you check out the google analytics, you can see that as a campaign there and see How many visitors that page is sound, but i’ve seen some really interesting examples of spam using this technique to set up segments so um as a default on any report that you’ve got.

You see kind of all sessions that you want to compare it so similar to what I showed you with dates. Comparing month or month or year, you can compare um, for example, all sessions and mobile traffic or um. We can compare all sessions with them, only ones that converted and then you can kind of get um a more in-depth view of your data on segmenting your data like well, and then you can find on any report.

It’s just at the top here. You click on. Choose segments and um there’s a lot here. You can create ring segments as well and you can compare up to four segments, so you can have four different things up here and same with dashboards. If you find there’s a lot of information, Google Analytics, if you find that you’re only interested in some of the information – and you don’t want to keep scrolling here to get those separate reports – you can create dashboards.

If you create multiple dashboards and name them, you know whatever to serve your own age in dashboard, for any kind of referral, dates that you can have the hall here. Really good ones are from really good analysts and you can just add them to your own. Google analytics or modify them and then you can get into you can get them to understand about customizing a lot more by looking at what these other people are doing and kind of Highland customize things, and we have decided a list of good resources on just Google Analytics and analytics and measuring generally um, these top workloads are really good.

One of these is from is a global law, but kaushik Avinash, Kaushik ism. A really good analyst is written several books on um analytics platforms that are really useful, but a lot of the important content of his books is in his blog. Kissmetrics is the platform and they’ve got a really strong load as well. Buna metrics um also analytics has some sorry tips. Google analytics is different courses on how to use on google analytics and other platforms.

So he visit this link. You can see a number of the different courses and they’re all free and you can only get tested on it as well. At the end, if you get her here, I would recommend um using during the fundamentals course first and then going on top Tyga system is a chrome plugin behind a bum troubleshoots, your analytics installation. So if you’re setting up analytics some mistakes that I’ve seen you some, you know if our website is great, we’ve got a ten percent bounce rate, which is it is phenomenal.

It’s really low and unrealistic lilo, and when you look at that, Google Analytics you will actually it got to analytics tracking codes, help so they’re tracking one page twice, and that kind of interferes with how the bounce rate is measured and yeah. A plug-in like this can very easily tell you anything else for me right glad. I could help and thanks for having me today, thank you to all right. Bye-Bye


 

Categories
Online Marketing

Which landing pages are making the most sales Analytics

So what you want to do? First of all, I North analyzes, you want to go to Google Analytics and you want to go to the left of the content tab into the landing pages.

If you see right here, content tab landing pages, okay and if you click on either, if you have gold set up or e-commerce in this case, will show you ecommerce want to click on it, and here you’ll have all of your top landing pages are currently sorted By the visits but but a what you can do is you can sort by e-commerce conversion rate and filter, and you can basically see it all this data so right now, I’m going to sort my revenue, for example, okay, and you can see that the swiss army Read bands page is the one that converts the best okay, it converts at a three-point, twenty five percent.

So what that actually means is it gives us data to actually figure out. You know what are we doing? Well, what are we not? Maybe we can take a look at something like this page, which also has barely a lot of users or a lot of visits, but its conversion rates very low. So we want to look at that page and diagnose and figure out how we can improve it in order to further our efforts and one more tip or one more idea before we finish this article about why we actually want to use landing pages as one of Our metrics to figure out what’s going on is that now it’s 2013 and Google almost has given us a hundred percent of non provided or not provided a keyword, data for organic for PPC, it’s a different story but or organic.

So now we have to kind of use workarounds to get that data and because we know fairly, which keywords were targeting for each page. That’s why we want to use landing pages so hope you enjoy this article and let me know if you have any questions thanks. You


 

Categories
Online Marketing

Web Analytics – Getting Started

What is that? Ok, basically, when you’ve got a website, people go to it and they interact on there. All of that information is trackable. Google analytics allows you to use another free service from google to track how many people are coming to your website. How long they’re gone there, what pages they’re going to what type of browser they’re using where they’re from and so on and so forth? There’s so much information it really could take hours for me to go through it all.

The basic thing I want you use article is that if you’ve got a business and you’ve got a website – and you do not have Google Analytics or some sort of analytics program, you’re, basically running a business without a cash register, both the web sites, even Wars and Analytics because without analytics on there, you really have no idea. What’s going on on your website. Ok, you can anecdotally talk to people and hey.

What do you thinking? I would say? Oh, it looks really pretty, but it doesn’t tell you anything about how much time they’re actually spend on the website, where they’re going to on the website. If they’re accomplishing goals such as filling out, the web form clicking on the phone number if they’re on a mobile phone, what search keywords they typed into Google to get to your website what referring web sites are sending traffic to you? You have no idea about any of this, and Google Analytics is really easy to set up.

Like I said, it’s a free account there’s a little bit of JavaScript code that you need to put into your pages and boom. You start tracking. All this information. You need to get this set up today, if you don’t already have now, if you do have it there’s a lot of things about analytics that can make you think that you’re looking at important information when, in fact, nothing’s really coming out of the scope, the biggest One is that this is visitors.

You might get excited that you’ve got 10,000 people coming to your website each month, but what, if all 10,000 of those people have no interest in anything that your website has to offer, and they leave immediately, is anything well that traffic is worthless to you. So while visitor number is nice and it makes you feel good when it going up – it’s not necessarily important, but you also want to look at our few other factors, one of them being bounce rate.

Now this is a tricky number. What happens is when someone comes to your website and then they hit the back button and they leave your website. That’s counted as a bounce. Well, so, what’s happening here in one way: that’s not good. It means that they come to your website and whatever they were. Looking for wasn’t there, your website did not deliver on something that they need, so they lend. On the other hand, they came to your website.

They saw your phone number, they called you and became a customer. Well, in that case, it’s just fine that they’ve bounced off your website. Maybe they closed the browser right then, and that’s now called a mouse, but you know you can still look at bounce rates and get an idea, especially if you’re doing like a paid Google pay-per-click campaign, your bounce rate is really high. Then that tells you that you need to either tweak what keywords you’re bidding on or you took the content on your website, so a little bit insights there.

But at the end of the day, the most important things that you need to be tracking our conversions on your website, what our conversions, what conversions are? Really anything you want them to be the most obvious one. Is they go to your contact form? They fill out the form and they hit submit. You can set up google analytics to track that as a goal and therefore a conversion, and then you can see hey.

Somebody did a search on Google for this keyword. They came to the site that went to X, amount of pages, and then they filled out that web form, and that gives you insight into going wow. Okay, if that’s converting them, we need to do more content on that. If you’re doing a paid advertising campaign same exact thing, if there’s a referral site, so let’s say it’s basically any site: that’s not a search engine, let’s say Yelp Facebook! You know any any any type of website.

That’s out there, that’s not or Bing or Yahoo. Sending you traffic and that stuff’s converting – and you should reach out to that website and figure out how you can be better positioned on there, so you can get even more business out of it. Maybe you need to find out the five websites that are similar, that site and make sure you’re on them and you’re set up correctly, because something on that site is triggering people to come to your site and then become your customers.

So that’s that’s. Google analytics in a very brief nutshell, as I said there is a limitless amount of things that you can do on analytics, it’s tracking a ton of stuff. I recommend, if you really want to learn this stuff, you know obviously go sign up. Get a google analytics account going, you know, set it up on your website. There’s a ton of books, the big one that I like is from a google or name Avinash.

Is she I’ll even put some information over here? You know what books to get, but he walks you through what are important to look at how to create reports that you can give executives that have actionable data. You really want to be getting on this, like I said if your business owner and you’re not doing Google Analytics you’re flying blind right now, all that money, you’re spending on aunt being online is worthless because you’re not taking any action as far as what’s happening.

It’s a living, breathing organism, traffic changes with the seasons, so you need to be ready for these changes and get content ready and then be able to track what content was actually effective in making you money. So you can spend more time enough it on that. My emails right there comments are down below. Let me know what you think: what did I miss? I’r sure it was a ton, but you know that’s where that’s where we got ta start.

This is Friday. So congratulations until next time, rock on Oh


 

Categories
Online Marketing

Discoverability & Analytics

Your PWA is still a webpage that customers can find in their usual ways. You want to apply reasonable search engine optimization and ensure the page is available to search engines. You can use JavaScript on your pages and Google will index it as long as you follow some best practices. You can use the fetch as Google tool from the Google webmasters site to see how your app looks when crawled discoverability helps get customers to your site.

But how can you measure their behaviors once they get there? That’s where analytics comes in Google Analytics is a service that collects processes and reports, data about an applications, use patterns and performance. Adding Google Analytics to a web application enables the collection of data like visitor traffic, user agent, the user’s location, etc. This data is sent to Google Analytics servers where it’s processed.

The reports are available in the Google Analytics web interface and through a reporting API, Google Analytics is free and highly customisable. Integrating Google Analytics is simple. First, you must create a Google Analytics account. Each account has properties, and these aren’t JavaScript properties, but refer to individual applications or websites. Google Analytics then generates a tracking snippet for each property.

This is a piece of JavaScript that you pasted into your page. It sends data to the Google Analytics back-end. You can also use the analytics library to create custom analytics, such as tracking specific user actions or tracking push notifications. I want to say a bit more about properties. An account has properties that represent individual collections of data. These properties have property, IDs, also called tracking IDs.

That identify them to Google Analytics if an account represents a company. One property in that account might represent the company’s website, while another property might represent the company’s mobile application. If you only have one app, the simplest scenario is to create a single Google Analytics, account and add a single property to that account. This is the key part of the tracking snippet.

The entire snippet needs to be pasted into every page. You want to track at a high level when this script runs. It creates an async script tag that downloads analytics AS the analytics library it defines the GA function called the command queue. It creates a tracker that gathers user data and it sends this data as a pageview hit via HTTP request to Google Analytics. This data is analyzed in stored in your analytics account.

In addition to the data gathered by tracker creation, the page view event allows Google Analytics to infer what pages the user is visiting, how long they are visiting them and in what order for simpler applications. This is the only coding required note. You can replace analytics GS with analytics underscore debug KS for console debugging. Using this version will log detailed messages to the console for each hit, sent it also logs warnings and errors for your tracking code.

The data is sent to Google Analytics backend where it is processed into reports. These reports are available through the Google Analytics dashboard. Here is the audience overview interface. Here you can see general information such as page view, records bounce rate, ratio of new and returning visitors and other statistics. You can also see specific information like a visitor’s language, country, city, browser operating system, service provider, screen resolution and device.

Here we are looking at the user City, it’s also possible to view the analytics information in real time. This interface allows you to see hits as they occur on your site. I encourage you to take some time and explore there’s an extensive set of features in the dashboard. You should explore the standard reports and look at creating your own. Knowing how to use analytics for improving your business or increasing revenue is a skill within itself.

Fortunately, the Google Analytics Academy offers a free set of online courses. Google Analytics supports custom events that allow fine, grained analysis of user behavior. This code uses the G a command Q, which is defined in the tracking snippet. The send command is used to send an analytics event. Values associated with the event are as parameters. These values represent the event, category event, action and event label.

All of these are arbitrary and used to organize events. These custom events allow us to deeply understand user interactions with our site. For example, here we are sending a view more event. This might be used to indicate that the user has viewed an item from our site. The event label tells us that it was a premium product. I mentioned earlier that you might use events to track push notifications.

You can add events to fire when users subscribe or unsubscribe to push notifications as well as when there is an error in a subscription process. This can give you an understanding of how many users are subscribing or unsubscribing to your app here. We send a subscribe event, letting us know that a user has subscribed to our notifications. Let’s talk about what happens when analytics meets service workers, they won’t work without a little help.

That’s because the service worker script runs on its own thread and doesn’t have access to the GA command queue object established by the tracking snippet code on the main thread. It also requires the window object. Service workers must use the measurement protocol API instead of the command Q. This is a simple set of HTTP parameters documented at the Google Analytics site. Here’s an example of recording when the user closes a push notification.

The service worker manages the notification lifecycle, so it receives a notification close event when the event fires, the service worker, sends a hit via post with tracking ID custom event parameters and the required parameters for the API. Remember that we don’t want this service worker to shut down before we complete the post, so we wrap this code in event. Wait until since hits are effectively HTTP requests, they can’t be sent if the user is offline using service worker and indexeddb hits can be stored when users are offline and sent it a later time when they have reconnected.

Fortunately, the SW offline, google analytics and PM package abstracts this process for us to integrate offline analytics, install the package in your project with the npm install command. Then, in the service worker script import, the offline, google analytics import, je and initialize. The google and google analytics object. This adds a fetch event handler to the serviceworker that only listens for requests made to the Google Analytics domain.

The handler attempts to send Google Analytics normally if the network request fails, it will be stored in indexdb. Instead, the stored hits will be resent when online. You can test this behavior by enabling offline mode in developer tools and then triggering Google Analytics hits on your app indexdb will show a list of urls that represent the unsent hit requests. You may need to click the Refresh icon inside the indexdb interface to see them.

If you disable offline mode and refresh the page, you should see that the urls are cleared indicating that they have been sent now. It’s your turn. Go to the analytics API lab in there. You will create an account, add analytics to an app look at the results and make this work in a progressive web, app good luck and have fun if you’re an instructor. This final slide links to more information on analytics.

If you’re a student, these links can be found in your textbook. You may want to use these while you are working on the lab. There are additional slides at the end of this presentation that show the major analytic screens and explain how to get there, use these to deepen your knowledge or create live demonstrations. You


 

Categories
Online Marketing

Navigating Google Analytics: Behavior Report

I help troubleshoot issues that are holding them back from making gaining new clients and making more money. So today we are going to be looking at the behavior report in Google. Analytics Google Analytics is one of my favorite tools, but it’s definitely underutilized when it comes to understanding how people use your website and where you can improve on it.

So sit back and let’s look at the behavior tab and see how people are moving through your website and now we’ve lined it in the behavior tab of Google Analytics under the overview right now – and I just want to point out that I do have my date Range as January 1 to present day so it’s nice to look at a big chunk of data. You can also look at you know a month depending on what you are looking for, and so you can get a good idea just from this overview.

Of what pages people are. Are your most traffic pages on your website, so in this example, and not surprisingly, the home page is the most trafficked page, and so you can look at all of that and see how people are you know what pages people are going to ok, so this tool Is called behavior flow and it’s similar to the audience flow, but this one, I think, is my favorite, and so you can. You know once again set different parameters and I like the landing page, though, because it’s going to tell you what page people are starting on.

Your website and how they are moving through your website, so it’s very similar, but this is really you know. People are starting out on this page, and this is how they’re moving through, and so you know once again, you can move through all the data like we were before and you can see you know if they start with the end up on this page, then this Percentage is dropping off and this percentage is staying on.

So it’s really useful data. So if you have one page where people are really I’m dropping off from a lot, then you can figure out. You know work to try to be strategic and see if you can change that bounce rate on that page, so that way, they’re staying on there, okay and then next we can look at the site content and so once again, that’s just going to give you. You know what your most popular pages are and we’ll go into this when we talk about goals, but you can see what your bounce rate is for an individual page, and so you know like the sign-in page right here, the not surprisingly, the bounce rate is pretty Low because people are probably going to sign in and purchase something and that’s the same with the payment, so you want those to be low and they are, and so you know, if there’s a page that has a really high bounce rate, I’m trying to find one Of course, there’s not very many most of these pages and this test date, I have fairly low bounce rates, but okay, there was some 150 okay.

So let’s say that we wanted to to try to get this bounce right up, and so basically it looks like this is a search query, and so maybe what can you do if people are searching to make their search a little better, a little more user-friendly so That way, your bounce rate decreases, and then the other nice pick thing is that you can also see what pages people are leaving your site on or exiting on. So you know, it seems like the home page is well, lots of people are entering there.

People are also leaving there, and so that’s just one of those things you always want to think about is what are people learning when they reach your website, so they know who you are, what you do and are you giving them all of the information so that Way, they want to say run on your site, okay and then the last one. Is I’m just going to talk really quickly about site speed and you can look to see what pages I might be taking a long time to load and see if you can get those specific pages to load quicker because the longer someone so like the home page? It’s showing that it’s a pretty slow load, and so how could you make it load faster? So that way, people are going to be more inclined to you stay on the page because they have a good experience, and so those are just a few ways that you can use all of this data data under the behavior tab and not talk today.

Apparently, but it’s great data to look at and kind of play around with and think about how you could use it to be more strategic in your business.


 

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Online Marketing

Setup A/B Testing with Google Analytics Experiments

In short, a be testing is just a way for you to test two versions or more of a specific page on your website. In order to try to figure out how you can convert and make your users or help your users more correctly achieve the goal, so you know a create more sales, maybe as that goal or fill up more forms or stuff like that, so basically trying to test Out different versions of your pages of your coding of your design in order to have your users convert better and you be able to achieve your business goals and better way, so pretty straightforward.

So what we did before we dive into how to actually set it up. What we wanted to test out is this, this one page and this battery priceless page and what our actual goal is is to have people actually from the price list. Click on start here and actually move forward in in order to purchase a battery. So what we did is we created one very simple change, which is: this is the original page and what we did on these is test pages.

We enlarged this start here button in order to gather more attention in to actually get more clicks. So our goal is to actually gather more clicks. If you see on our new page, the button is basically larger, so we did one simple change not much to it. So, basically, now what we need to do is we need to add one more thing before we set it up and what we want to do is set up some kind of basically some event tracking okay.

So we want to track that someone actually clicks on this button to be able to monitor if the new page is doing better or not okay. So what we’re going to have to do is tag this so step. One is we’re going to have to go to these two pages and tag this specific button. Okay, so what I’m going to do? Actually, I’m just going to take some event tracking code from an existing page, okay and we’re going to copy that okay, so you’re, basically going to add to let’s go all the way to right here.

So what you’re going to want to do is go to the code of the pages and I’ll show you how to do that. Okay! So now we’re on our FTP client right here and I’m going to edit some of the pages so battery battery price list. Let’s go here, and this is our original page with the underscore list at the end and where we have our button, which is this specific button right here start here. Basically, so it’s basically, this specific start here button we’re going to add to the a tag to the link tag, we’re going to add the following event: tracking on click so on click, push track, event, click and then we’re going to call it.

Let’s say the start here start here: battery okay and then yes, as far as it clicks, so that’s kind of the actual value itself. So now we’re going to save this we’re going to do it on the other one as well. Okay, so we’re going to go here, save and we’re going to do it on the new page we created, which is called battery price. Okay, we’re going to do it again here and the same exact event: okay and battery yes, okay, perfect! So now, let’s just test out the pages that they look okay.

This is fine, and this is fine. Okay, perfect, so now that we have that before we go into the actual area, just want to make sure we have our screen sharing. Yes, we do so what we want to do is go to the analytics and set up a goal. First of all, so we know that we’re actually tracking goals and in the a/b testing we’ll be able to actually set up our definition to see to actually monitor so I’m going to go to admin right here and go to goals.

Of course, make sure my domain is select and create a first goal, and this goal will be battery start here. Click on ok, so I know someone actually went to the the start here. Button went to the next page and I’m going to go to event right here and click on Nick so because we added an event of the click. Now, I’m going to actually have to add this information. So if you remember the category and I Caillou pasted it right here – is called click, so I’m going to paste this under category the action is start here and that’s it I mean I can put the label yes, but this should be fine.

Okay, so equals 2 equals 2. No problem now use the event value as the goal value for the conversion. That’s fine. We can keep it and if I click on verify, nothing will show because we just included that, but it’s a good thing to try to verify. Always what you do so, I’m going to click on, create a goal. Ok and the goal name is battery start here. Click on ok! So now we’re ready to start. Of course.

Do you want to test it in everything, but we’re ready to go. So if I go back to the reporting – and I go to the behavior tab right here – into experiments, you’ll get to this page so now he’s here: here’s where we’re actually setting it up. So our a so first of all, you want to put the page. You want to improve the original page, I’m going to copy this. Okay and it’ll give a preview, so you make sure you actually have the right page, which is really nice as preview and I’m going to click on start experimenting.

Ok, now we need to name it. So, let’s call it just a name that is helpful for us just in case we have multiple experiments, so battery price list get start here, clicks. Ok, that’s what we’re trying to do now. A second ago we set up the the event tracking and the goal. So I’m going to go here, go to goal set one and make sure I click on the one that we actually want to track when we actually setup okay, so battery start here clicked on goal number one.

Now we’re going to set up the percentage of traffic to experiment, hundred-percent, email notifications, if something important changes, of course and Advanced Options. We typically don’t touch those, but you can change that. The the setting here a minimum time for experiment the the longer the better. The more traffic you have obviously better will keep it at two weeks and will keep the confidence threshold at what google recommends.

So, let’s click on next okay. So now this is our original page. It looks now we have to insert the new page. We created right here, okay and we’ll call it just variation one. You can name it whatever. You want, maybe variation, one large button or maybe larger button. Okay. Now we can see it. You can compare the small button to the larger one and, let’s click – and here you can add more variations, but right now we just want to do a/b, just two versions: the original versus the new page.

We want to test out okay, so now it shows you again the the previews, it looks fine. The button is here and now we have to go to the actual insertion of code. So if you click on the insertion of code, it says here: okay, please put it in the opening tag at the top of the head tag, so you got to do that definitely has to be above your original Google Analytics code. So, first of all, of course, I’m just going to show you that the regular Analytics code is on the page.

It’s right here. Obviously you need this Analytics code on all of your pages, your original your test and everything. Now what you need to do is copy. This and insert it only on the original page, not on a new test page or anything like that right. So I’m going to copy this and I’m going to insert that to the original page right, the one that we’re trying to make it better right. So I’m going to go here and here’s the head tag, I’m inserting right after the head, I’m going to save it, okay and just make sure that it actually did catch.

Let’s check out code – and it’s here perfect. So now, let’s see if we can move forward. Let’s click on next step and now we’re going to verify that the code is actually implemented. So here it’ll tell you that actually found on the original, both the regular Analytics tracking code and the experimental code, exactly how it asks us and the variation is well found. The regular code, so that’s basically it everything worked out correctly.

All we do here is click on start experiment, and it says here: experiment launch so anytime. You want to actually go to it. You’ll have the status you can edit it. You can pause it stuff, like that and you’ll have some more details. So in another article, when you click on it after a few days a day at 2:00, 3:00 you’ll have some data as far as the goal, the goal percentage of each one, the variation versus the original probability and the conclusions of course.

So that’s it. So we set it up. I hope you guys enjoyed this article and if you guys have any questions with experiments, a B testing we’ll be happy to help. Please you know, comment and ask me any questions be happy to help and we’ll we will be creating more articles about experiments about diagnosing and looking at the actual data and, of course, some blog posts about it. Thank you very much appreciated.


 

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Online Marketing

Google Analytics New Dashboard Overview

You’ll have to look through the admin and select the site.

You can select all the different sites up here. Okay, so just go through it, it’s good! This is a lot more of a visual type tool now with the new dashboard that Google’s released probably dumbing it down a little bit for the everyday user, which is probably a smart thing for Google to do so. Anyway, it’s basically giving you a snapshot of the behavior of your website over the past 14. You can get you can do it from daily to 90 days, where you can create your own preset ranges of dates of time, so this basically, this first panel tells you how many users you’ve had in the last 28 days.

Nukid you can upper 290. How many sessions, so that’s how many different sessions from those users, the bounce rate, bounce rate is it depends on what sort of site you have. The bounce rates are usually one page views or less so one page views and that’s it. So that’s how many people go to your site and then just look over the front page without going further and it’s usually fairly high a good website.

I mean this is not to say that this is a good thing, but most websites, even the best of them. 40 to 50 percent and depends on industry, and it also depends what you display a page and when. If you display all your updates on your homepage, then maybe that is not a reason for people to delt dive deeper from on most occasions and what’s the average duration 42 seconds, you know that’s not very long, but anyway, that will change.

If I changed it to seven seven days to 28 as ninety days, it’s all the old changes now this is the time of day now in your Google Analytics in the admin section, you’ve got to make sure they’ve got the right time zone set, but and then Then this will be valid data, so this shows, when most people view the website now this websites in Australia. So this will be recorded for Sydney time so you’ll see that it gets.

It gets data in the evenings in the afternoon, and you know by the time everyone gets to work. It’s usually a little bit quieter, okay, and then it tells you what active you should have got on the site right at that time. Here is the sources, the traffic, organic referral, social media? Other you get also your acquisition reports. You can also dive deeper into those and learn more in this plenty of articles on YouTube.

You know if you wanted to get more information on acquisitions or audience overview is how to build. The audience overview in Google. Analytics would be a thing in searching in YouTube, and then you would then you would change the dates for that. You want to get rid of results in YouTube to the last year, so you want to get the latest version of analytics and that’s how you search for everything online through YouTube or through through Google search.

I always if I’m searching to something in particular information on something I always go into the tools that tells me more information here anytime past year, the same as on Google on Google on YouTube as well as Google search. I always do that. It’s just a habit. You get into and it makes a big difference because who wants to get information? That’s all with information changing so rapidly, and then you get to your referrals.

You know it depends what industry you’re in and where you get most your traffic from and then from the country I mean obviously from Australia is going to get most of their viewership from Australia. But I know for as an example, she gets quite from all over the world and active users how that’s trending over a period of Thailand, and you can look into the active user report. I’r not going to go deep right into it on how to build goals and values, and all that sort of stuff and conversions, that’s something you can search for online and you can test and then see how that goes.

And then this tells you up here, tells you okay, it’s always the week is always harder percent. That tells you how many people returned, how many people are returning from those and then by the devices. As you can see today, you know three or four years ago mobile was twenty to thirty percent. Now it’s fifty percent and that’s why all of our websites work on mobile phones as well and tablets are still fairly low, and then it gives you the most popular pages over that period of time.

You can also create pages report. You can also customize your dashboard on what other things you’d like to see on there and there’s also some also some pre-built dashboards. So it’s all about recognizing and understanding your user behavior, and then you use this in concert with the Google search console, which gives you some deeper understanding of where your appearing in search results, what keywords or that sort of stuff.

So there I thought I’d just share a little bit of an overview of the new Google Analytics home dashboard, that’s available now for all users. Thank you and have a good day.


 

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Online Marketing

What are the Best Backlink Analysis Tools?

Everyone Preston Van Dyke with SEO com today, i’m answering what are the best backlink analysis tools. First, of course our Google and Bing Webmaster centers those are great for utilizing, also open, site Explorer and particularly for open site Explorer. I really like the how actionable that tool is for SEO purposes. That’s that’s why it’s so great and then also majestic SEO has a great backlink analysis tool for majestic. I love the detail and comprehensiveness there.


 

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Online Marketing

3 Critical Metrics to Follow With Google Analytics

With the analytics In a week, I check our analytics On our site all the time, but I feel like I’m just sort of Poking around and sometimes I ’ ll – find a nugget Or things like that, but I do feel intimidated. Because it’s such a you know versus something: Like a Facebook, where you’re just guided Through creating an ad In analytics, it’s like you’re in A fighter cockpit in a way right, There’s a lot more stuff.

Going on there, So I think what people Are really interested in are sort of systems That you know “ Here’s how you do A 10-point check on your analytics.” or something like that. Can you talk a little bit? About your framework, when it comes to actually Setting up analytics and what are Some of the key metrics that people need to be focusing on If there are any Yeah sure So, first of all, what we got to do, Is make sure that Google Analytics is tracking correctly When we do install the code? We do some initial testing, we go ahead.

We visit from mobile phones from the desktop To see, does it get the country? Does it get the divide? Does it get all that kind of stuff After we enable The eCommerce tracking, which is not enabled – and I don’t really know why But you have to do that manually. There are a few things: Really really simple things that no one has to be Really intimidated by these First of all, Conversion Rate, Super important We have to know How many people, out of a hundred and because some of the people? That might read the interview, are not really tech savvy or don’t really know.

What a Conversion Rate is Conversion rate is what the amount The percentage of the people that they get to convert, What does convert mean They get to do a sale, They get to buy something From our websites and we’re talking, About the eCommerce, So is it 1 % Like 1 out of 100 people, Two out of 100, One of the simple things that you can do, If you have 1 % Conversion Rate, which is an okay Conversion Rate, It’s sort of like the industry baseline In a way right, -It’s an industry baseline, let’s say -Yeah, I know those sort of things You get.

One person Out of a hundred people, but you paid for those A hundred people to come into your store and you get 1 % Conversion Rate. What, if you look At your numbers – and you figured your website – In that way, you get a 2 %, I won’t go into 5 % or 10 % Literally with just that move the amount of money That you are getting into your revenue simply by one thing, So Conversion Rate Is super important? The other super important thing is Average Order Value or AOV So AOV.

Why? Because, if I get an average On a customer, let’s say he buys something: Which is $ 20 every customer, and even if I can give That $ 25 or $ 30 literally, I don’t have to change anything else. In my whole other strategy, I’m spending the exact same money, but I’m getting more From every customer Conversion rate, Super important Average Order Value Super important, Then there are more technical stuff that they don’t have to be.

Super intimidating, so one of them Is Bounce Rate I will stick To those three, obviously, there are way more But I don’t want to over complicate it So Conversion Rate Average Order Value and Bound Rate. So what is Bounce Rate How quickly people bounce They get off your website? As soon as they see it, The Bounce Rate is measured. By a percentage, The biggest the percentage The worse, our stores are performing An average in the industry.

Let’s say it’s 65 % to 70 %, but still it means that 70 % of the people Were just paid with Facebook Ads with Google Ads Or whatever that is, They just came to our website. And they didn’t even spend more than one second In our store, So even if you get an average Of let’s say, of 80 %, which means 80 % of Google Didn’t even see your landing page, You get it down to 75 % Even 70 % even lower, it means that you start making More more and more money for every visitor and potential customer That visits your store, It doesn’t really have to be intimidating.

If you translate everything to money. Then it becomes way easier Way: sexier And those three metrics are the key ones. That people need to be looking at. I think that’s a really valid point. I don’t know that You’re the biggest Marvel movie fan. But if you have to be an Avenger Which one might you choose? Probably I would be Doctor Strange, I like to think of myself, like The geek I am, and the nerd I am When people go out, And have fun and they party I go work.

Or read webinars or look at things: I could change in the store, somehow we can make More things, I think, I’m living Like Doctor Strange People call me The Mr. Google Analytics -Doctor Analytics -Doctor Analytics Doctor analytics, So that’s one of the things That I really really enjoy because I said Google Analytics Is not sexy but making money is, and I like making money 100 %. Very nice, thank you for coming Awesome.

Thank you, Yeah. I really look forward. I should announce also, I think it is clear. But Doctor Analytics will be a part of the upcoming Ecommerce All Stars Secrets course our free-mini course That we’ll be putting out for the world to learn the core skills that they need. To grow an extra-ordinary business They’ll learn how to get by That’s the beauty of this course You’re going to learn. How to get started? What mindset you need to have And some of the core skills, but we’re also going to be providing A lot of things that will allow you to truly take it to the next level.

And really have an untapped mindset. That’s the thing I’m noticing From all of these interviews And frankly, all of the people Of the world who are making headlines for good and for bad Is that they have this unbridled will They are not small thinkers right? They are people That are able to look an opportunity and really think big about it. I think that’s what runs Through this whole course, and I’m really excited To be putting it on, I’m excited to be a part of it Guys I’ll make analytics sexy.

I promise Okay I’ll try my best Nice, very good. Well, thanks again, -Awesome -Alright -Thanks -Cheers


 

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Online Marketing

How to tag or annotate a link or url to track visits in Google Analytics. By Stephen Croome

In the example you’re seeing, I know, I’ve sent out an email campaign and I want to know out of all the people. Who’ve come to the website how many people came via the email that I sent out. So the first thing to do is: go to Google go to the Google URL builder.

This tool will allow us to tag URLs in a way that we can find this answer. The URL is a bit strange, but don’t worry about that. So I’m just going to google com, you go at the right place, bring my website URL! There’s three fields you have to fill in, which is source medium and name. I’r going to use magazine, email launched for the source, the medium will be email and a campaign name is logo. Introducing people to our new logo, click generate the URL and it generates you a URL with all the bits that it needs to be able to track.

Clicks on the link, so i’m going to in the next article, show you how to go and find this data within google analytics. What you’d need to do now is take this URL and be using it in the email that you send out. You