Categories
Online Marketing

Navigating Google Analytics: Behavior Report

I help troubleshoot issues that are holding them back from making gaining new clients and making more money. So today we are going to be looking at the behavior report in Google. Analytics Google Analytics is one of my favorite tools, but it’s definitely underutilized when it comes to understanding how people use your website and where you can improve on it.

So sit back and let’s look at the behavior tab and see how people are moving through your website and now we’ve lined it in the behavior tab of Google Analytics under the overview right now – and I just want to point out that I do have my date Range as January 1 to present day so it’s nice to look at a big chunk of data. You can also look at you know a month depending on what you are looking for, and so you can get a good idea just from this overview.

Of what pages people are. Are your most traffic pages on your website, so in this example, and not surprisingly, the home page is the most trafficked page, and so you can look at all of that and see how people are you know what pages people are going to ok, so this tool Is called behavior flow and it’s similar to the audience flow, but this one, I think, is my favorite, and so you can. You know once again set different parameters and I like the landing page, though, because it’s going to tell you what page people are starting on.

Your website and how they are moving through your website, so it’s very similar, but this is really you know. People are starting out on this page, and this is how they’re moving through, and so you know once again, you can move through all the data like we were before and you can see you know if they start with the end up on this page, then this Percentage is dropping off and this percentage is staying on.

So it’s really useful data. So if you have one page where people are really I’m dropping off from a lot, then you can figure out. You know work to try to be strategic and see if you can change that bounce rate on that page, so that way, they’re staying on there, okay and then next we can look at the site content and so once again, that’s just going to give you. You know what your most popular pages are and we’ll go into this when we talk about goals, but you can see what your bounce rate is for an individual page, and so you know like the sign-in page right here, the not surprisingly, the bounce rate is pretty Low because people are probably going to sign in and purchase something and that’s the same with the payment, so you want those to be low and they are, and so you know, if there’s a page that has a really high bounce rate, I’m trying to find one Of course, there’s not very many most of these pages and this test date, I have fairly low bounce rates, but okay, there was some 150 okay.

So let’s say that we wanted to to try to get this bounce right up, and so basically it looks like this is a search query, and so maybe what can you do if people are searching to make their search a little better, a little more user-friendly so That way, your bounce rate decreases, and then the other nice pick thing is that you can also see what pages people are leaving your site on or exiting on. So you know, it seems like the home page is well, lots of people are entering there.

People are also leaving there, and so that’s just one of those things you always want to think about is what are people learning when they reach your website, so they know who you are, what you do and are you giving them all of the information so that Way, they want to say run on your site, okay and then the last one. Is I’m just going to talk really quickly about site speed and you can look to see what pages I might be taking a long time to load and see if you can get those specific pages to load quicker because the longer someone so like the home page? It’s showing that it’s a pretty slow load, and so how could you make it load faster? So that way, people are going to be more inclined to you stay on the page because they have a good experience, and so those are just a few ways that you can use all of this data data under the behavior tab and not talk today.

Apparently, but it’s great data to look at and kind of play around with and think about how you could use it to be more strategic in your business.


 

Categories
Online Marketing

Google Analytics Sign Up Tutorial – How To Increase Website Traffic

Google Analytics Google Analytics is a free online tool that allows you to grade and monitor the traffic on your website. In today’s competitive marketplace, the Internet is taken over from yellow page ads and is the first place your customers turn to when looking for your products or services, most business owners are content to be in the 50 % of business owners that actually own a website and Are just simply happy to have a website and don’t actually take advantage of the huge marketing potential that their website has kudos to you for taking time for digging deeper and getting one up in your competition.

So what kind of data can we get from Google Analytics? We can tell exactly where traffic’s coming from. Is it coming from Facebook? Is it coming from Google search? Is it coming from a marketing campaign that we’re doing or possibly a newspaper article that printed a an article on our business and we want to know if that’s driving traffic what’s working? What’s not, we get to have a real picture with that data of how we need to improve and continually increase our traffic to the marketing machine, which is your website, so I will cover exactly how to set up Google Analytics if you do not already have it Set up and I’ll go through step by step and have you up and running in a matter of a few minutes.

Okay, in order to get yourself, a Google Analytics account. The first thing you must have is a gmail account. So if you already have a gmail account, you can simply step this or skip this first step here, where I’m just showing people how to sign up for a gmail account will be very short and sweet and then, shortly after we’ll dive into the Google Analytics sign Up so anyways, just simply I’ve got Google open here I will type in Gmail and do a search and at the top here comes up Gmail and if you do not already have an eye, we will simply create an account.

Ask you to fill in all your personal details here: choose a username password. You know the deal, feel it fill in all that stuff I’ll just quickly. Do that and then pop right back into the article. Okay welcome back simply agree to the Terms of Service. Okay, once you have your gmail account created you, you are now you have a actual Google account with a username and password, and the next thing you want to do is go to the Google search bar and type in Google Analytics and right at the top here.

You’ll see Google Analytics, I’m just simply going to click on that and we’re taken to this page and it’s at analytics.Google.Com, for whatever reason, if you didn’t get here through through the search, you can just simply type in analytics.Google.Com for this page over on the right here. You’ll see sign up start using Google Analytics, we will click on sign up and it’s a new account. What would you like to track? It asks you if you want to track a web site or a mobile app we’re tracking a web site, which is the default setting tracking method.

The only thing we we need to fill out are these these boxes here right now, so the account name. So I’m just simply going to use a landscaping website you can type in whatever key in whatever you want. It’s just a simple title for for your website, not terribly important website, name, I’m again just putting a landscape website and the website URL and the landscaping website that I built on was so whatever your URL is, or your website address, so Karan oops.

I spelt that wrong car on desk top.Com. So yours will be you know: Tom’s painting, calm or whatever your URL is that you selected and built your website with the tutorial industry. Category select one we are in business and industrial markets, I’m just going to select. You can read through those find one that’s most suitable to your business reporting in timezone United States, and we are eastern time zone where I am just select your correct time zone and then it lists a bunch of different things.

You might want to read through these that you share with Google. They recommend it, I’m just going to leave them ticked off, but if you want to unpick them, that’s up to you and then we will click on get tracking ID. So once we click on that this Terms of Service pops up first thing you want to do at the top here. Select your country, the United States is already pre-populated, so I’ll. Select that and then click on.

I accept now the thing there’s a whole bunch of technical jargon and lines of code here that might scare you don’t worry about that. What we’re looking for is this tracking ID you’re just simply going to click hold and drag copy. You know copy and paste that from the UA and then all those numbers to the last last number there copy that line right there and you’ll see what we’ll do with that next. So next thing I want you to do – is open up your website and then get into your WordPress dashboard, so simply hover over the title.

Click on dashboard, once you’ve signed in from your WordPress admin panel – and here we are in the next thing we want to do – is add a plugin so to add a plug-in again. We just simply hover down to plugins and slide over to add new. Now the plug-in we’re looking for is called Google Analytics, and it should be this right now. Currently it’s this purple one and we will click on install. Now it’s got over 600,000 active installs installing and then don’t forget to click on activate okay.

So now that is activated. The next thing we want to do is go down to settings hover over settings and then just slide to the right and you’ll see Google Analytics now, click on Google Analytics and simply here web property ID that line of letters and digits that we copied before we’re. Just simply going to paste that right in there and then click on Save Changes. Awesome. You just installed Google Analytics on your website, so it wasn’t that hard I’d only to go to a couple minutes.

So now, if we go back to our Google Analytics, you can see at the top here. It says admin, that’s where we grab that code and just basically did our quick setup. Next thing we want to do is go over to reporting click on reporting and keep in mind that it’s going to take 24 to 48 hours before you usually 24 hours before you start collecting data. But if you go to this tab here, where it says real time, click on real time, click on an overview and we’re just going to things.

This is a new account will just simply access out, but they have lots of little helpful articles and whatnot. Here you can follow along, but we’ll exit that out and go back to our website hover over your site; name: click on visit site; let’s click on a couple of pages: let’s click on our landscaping page and then we’ll click on our contact. Page, let’s go over and see what’s happening here in real time, so you can actually see in real time there.

Now we’re on the contact page, there’s those pages that I clicked you can see where I’m located and yeah and yeah. It tells you right now how many people are on your website and that’s just the real-time data. So if you really want to get into the nitty-gritty of Google Analytics, like I say it takes 24 to 48 hours before it starts, recording and reporting data that you’ll have daily data stats to look at and then you would simply go down to audience overview right Now we don’t again, we don’t have any data on this because we just installed the script, but it will keep track you can you can change.

You know your date range. It will tell you how many users you had what their average you know pages per session. How many pages that are looking at how long they’re staying on your website? Let’s say you wanted to look at what pages they’re actually looking at you would go down to behavior and then site content and then all pages. I find this a very helpful useful one. Actually, this isn’t too helpful right now, because again we don’t have any data on this.

We’ve just installed this, but again that was behavior site content, all pages and it will list. You know each page how long they’ve been on that page and just give you an idea where people are actually spending time on your website. Another interesting one is acquisition, so if you click on acquisition, then overview, it will give you a breakdown. You know how many people are actually came in today or this month or whatever, whatever period of time you select from social from actual organic meaning, you know from Bing or Google search any other sites that might link to you.

If there’s a you know a news article or something about your business, and then you see them coming from that news article, it would show up here excellent information again, there’s an ad word section. If you do, advertising gives you data on on your ads and what kind of time those people are spending on your on your website, where they’re going lots of stuff for you to play with on the left-hand side here, but again, those are some of the main Ones that I quickly reference are the the real time I will check just to see how people are interacting with a site overview.

Just gives you a broad overview of lots of important data points acquisition. Where is our traffic coming from and then again? Finally, at the bottom here that was right, behavior, site content and all pages there’s a few other things in here like site speed a few little interesting little data points that you can check out later on so anyways I’ll. Let you play with that and again the web’s, a great reference if you’re looking to that to know how to use any of these specific points.

Just simply, Google YouTube it. You’ll you’ll find lots of answers out there. So that’s it for setting up Google Analytics. You will have all the necessary information at your fingertips to know how your customers are interacting with your website. Ok, so I have one request of you: it’s a homework question and it’s about bounce rate. Now a lot of you first-timers are thinking. Okay, what’s Tom talking about bounce rate makes no sense, it’s a term that the search engines came out with that, or I should say, Google, and in analytics it’s a very important term, that you need to study, measure and try and improve bounce rate.

What is bounce rate my homework question? You is, first of all, you got to try and find it in your analytics. It’s not hard. It’s a couple clicks and you’ll be on the bounce rate and what is bounce rate? It is a measurement of how many people come to your page or your website. Whatever page is Lena on your website and then click back, they don’t proceed any further. They don’t click through to a second page.

So basically, it’s telling Google your websites boring, and they don’t want to provide boring content in their search results. So it’s important that you have a great sort of great bounce rate. A great bounce rate is the lower the score, the better so generally anything below 65 % is what you’re aiming for or lower I’ve had some websites in the you know, 70 % 71 still perform not too bad, but they could be a lot better.

The all my websites, the ones that are 65 % or lower you know great – they they just continually gain traffic, so that’s something to shoot for. So in the comments section below, I got a question for you. Please tell me what your bounce rate is. If you can just leave that in the comment section below that’d be great, and I do encourage comments, if you have any questions, I can be reached there or at the Tom towel com contact form.

If you have a question that shouldn’t be in the you know, public section below one want to personally talk to me. I’r always make myself available and we’ll get back to you. Okay, for you, Keener’s in the crowd that are looking for some more information on google analytics. You can go to my website at Tom Telecom, slash traffic, that’s Tom, tattled, comm, slash traffic and you will find all four modules actually that you will be able to take advantage of, but under the Google Analytics one I will include references to the various resources that I use where I learn my information about Google Analytics and you’ll be able to take advantage.

That too, I have some of the follow some of the top people in the industry and anyway, so I encourage you to check it out. One other important thing is: I really appreciate it for those of you if you did find this article or this article series, the least bit helpful if you benefited from it, I really appreciate it for those of you that take the time to like or subscribe, so In the bottom right hand corner there, you will see a little Tom towel logo in the very bottom corner, if you simply click on that and it pops.

So you can subscribe to my blog now. What benefits you, if you subscribe to my blog I’ll, be coming out with more useful information like this to help you and your business lots of free, valuable information that I’ll keep updated. I promise – and I really appreciate if you subscribe to my blog and secondly, the thumbs up just below here, if you wouldn’t mind hitting that, if you did find this useful, it really helps my blog.

It really helps me continue to stay motivated to keep putting out this content. So again, thank you for that. Ok, so that concludes this module on Google Analytics, and I encourage you to check out my second module that will help you with your small business and the second module is on keywords:


 

Categories
Online Marketing

How to Turn Your Hobby Into a Side Hustle

I’r super excited to be joined with my co-host Justin Nealey, what’s up Justin, What’s up Seems like everybody, These days has some type of side hustle. This is the Side, hustle economy right, Wait! What’s your side hustle, I just hustle ( laughter, ), Fair same oh, my gosh We’re doing the same thing So, what’s kind of the big challenge that someone reaches they’re like “ Yeah, I wan na turn this Into a side, hustle.

”, What’s one of the first things that halts them from getting there, I think the biggest Thing is figuring out what their side hustle’s going to be about, because we have a lot of Different things we do Some people like to Just eat pizza all day, some people like….. What was Your Twitter handle again @ EmmaWantsPizza. I look Forward to your follow First step is drilling Down “, What do I actually want to be known for what Do I actually wan na do?” When I think of something I’r passionate about I just wan na give it all of my time.

I don’t want it to be a side hustle. I wan na give 110 % so How do you balance that I think the biggest thing Is to start small right, We can’t just go full-force on it. Some of us can’t afford To take that full leap and just become a full-fledged entrepreneur, Good point: That’s why we have that side hustle! It’s that great source of income to basically test the Waters and figure things out before we can make that leap and see if it’s a viable option.

Totally Cause we got bills right. Can you really make money with this? Is that something that People get hung up on, or do you think people get distracted with side hustles that are Just full passion projects in hopes that they’ll make money. One day I mean: where does that come in? I think it’s both You can either spend a lot of money towards your side. Hustle And not take it anywhere or you can make it something lucrative.

So another thing that comes to mind, besides, of course, making Money with a side hustle is time resources. What do You have advice about that. So that’s tough right. The biggest thing is You have to prioritize what’s important and set aside time, so you can actually Work on your side, hustle or not. Let your side hustle Control your entire life Cause. I know that I’ve been there I freelanced for a while in the past It caused me to just burn out which is pretty common.

I imagine yeah In the side hustle world, It challenges your balance every day, 100 %, so the biggest Thing you need to do is prioritize what you need to accomplish and set aside specific times. Of when you’re going to do things cause you still have to have a life. You still have to eat that pizza. So what would you say for Me if I had a side hustle and you were going to give me some advice about time, management and planning ahead.

How would I do that, So you can basically Take your content calendar to real life, so on Tuesdays you’re going to work on social media for three hours And then on Friday. You’re going to do whatever You can really just piece: That out, but start small, You don’t wan na overwhelm yourself and you don’t wan na burn out cause. If you go too full-force into this you’ll end up just not Liking what you love to do, and we don’t want that to happen.

How do you decide which platform to use First and foremost, you Have to have a website, That’s basically the first Place that people are going to go to make sure that you’re legitimate And then two go to social Make sure you’re out there promoting your products? Telling people what you do following people in your niche Having those conversations – And I would still do a little bit of in-person in real life right And have those connections – And go to local meetups or go to networking events and find people that are in your potentially Your area, your niche and build up those connections.

I love that. I call that local love All right Like if you’re the Juice bar in Silverlake follow the yoga studio next door, There’s a lot of overlap and similarities between their target audience Right and then, once you get everyone to whatever platform you end up. Choosing your website social in real Life that local love right, You got ta get paid, There’s a lot of cool platforms out there that make it super easy to get paid Like what We all know Square right, The little thing that just the dongle that gets put in your phone And you swipe the credit card right there.

I am so grateful for Square when I go To the farmer’s market, And then we have PayPal and Stripe for online processing, so Lots of easy integrations like WordPress or just any Type of website builder that we have that you can Easily set up and get paid Or Venmo if it’s a local transaction, — Ugh, I love Venmo. I love Venmo, the random Conversations people have, I see, lots of tacos in –. That’s how I pay my landlord In your feed.

That’s how I keep my friends happy. That’s it! Splittin’ those bills: What do you do when it Comes to protecting yourself and the policies that go along with that Right – and this is Something that you might have to go and get advice from a lawyer with, Because you wan na make Sure that you’re protected You’ll, probably wan na File some sort of LLC or register your business in some way, There’s a couple different variations, But do that first and foremost On your website.

If you have one terms of service, is a must. Same with a privacy policy, especially with some of the GDPR stuff that I won’t go into in this episode And then check out, there’s A lot of generators out there for web design contracts, for example, or just random service Contracts, you can use and protect yourself and your audience Okay, so this probably won’t come as a surprise that I’m going to ask this.

But how will you promote this side hustle, You know I’m a little Biased social media You’ve got your love, Got my love for the social media, but how are you going to promote it? The biggest piece of Advice that I can give is have some sort of lead generator on your website, because Leads turn into customers And that lead generator could be an eBook. It could be a article Series, it could be some of your blog content.

It could be coaching could be whatever you want it to be, Just that free piece of Advice or free content that you can give your audience That then turns into leads, and you continue that Conversation with them, Oh absolutely Right and now with social media. What are your top three Social media platforms, If I was to run a side hustle What do you want me on All right? That’s easy! Instagram for yours, Instagram Twitter and Facebook: That’s going to help you to reach A variety of demographics, which last we spoke That was your side hustle.

It wasn’t specific to an age group Also they work better together, So think about this too, and this is what’s really cool about your side. Hustle. Is you have a variety of angles to go? You could post something That’s educational today, but also besides educational, you could just post things: That are just entertaining Also some great ways to Engage on social media to spread more word-of-mouth To promote your business, Ask questions that your target Audience would wan na answer And so you’re mixing up the Types of posts that you’re doing and as a result, you’re getting That real word-of-mouth And, like you say you don’t wan na, go on there and just sell, sell, sell You wan na go on there.

And tell tell tell Yeah Right, It can’t be all about you and say: “ Hey buy this buy this Buy this buy this!” Cause. No one wants to actually follow that and be a part of that they’re. Just going to scroll past you or unfollow you. How do I know that? What I’m doing the promotions, I’m putting together the time, I’m investing it’s getting me a return on investment. For my side, hustle And that’s tough, What a lot of people get Hung up on are subscribers and like counts, which It’s somewhat important, What’s more important, Are your sales right? Are you making an impact? And are they buying from your service or product that you have for your side hustle? So there’s lots of Different tools out there that could potentially They track a lot of that QuickBooks for your sales.

Or online bookkeeping, Facebook has a lot of Really great tracking software, so you can See your engagement, you can see how many People viewed your post, viewed your article liked it shared it — Clicked on the post Same thing with Instagram. You can see how many people viewed It liked it commented — Engagement rate Right So, wherever whatever Platform you’re using there’s something to track that visibility or with your website itself.

You can use Google Analytics to see how people are coming to your site, Good point, How often they’re coming to your site, how they’re staying on there Are they just bouncing? That’s called a bounce Rate they literally just bounced they’re out, But what about paid promotions? This is the part where A lot of people end up spending a lot more into The personal side hustle than it actually pays them I bet It’s really easy today to start putting $ 5 a day $ 10 a day and At the end of the month, you’re like “, Where did my money go? This is supposed to make me money!”.

So what I would say, To that is start small Start with a couple Dollars here and there and kind of figure out what’s Getting you the traffic what’s actually converting to sales, and once you find something That works expand on that There’s. No one size fits all when it comes to paid advertising. — I believe that, But I can say going back: To what we said earlier is making it about how You help your audience and how you can really help them grow All right, that’s a wrap Justin! Thank you.

So much for being here, Thank you for having me And for all of you listening in, be sure to subscribe to our Blog, if you haven’t already More articles and fun and laugh And learn sessions to come


 

Categories
Online Marketing

How to Turn Your Hobby Into a Side Hustle

I’r super excited to be joined with my co-host Justin Nealey, what’s up Justin, What’s up Seems like everybody, These days has some type of side hustle. This is the Side, hustle economy right, Wait! What’s your side hustle, I just hustle ( laughter, ), Fair same oh, my gosh We’re doing the same thing So, what’s kind of the big challenge that someone reaches they’re like “ Yeah, I wan na turn this Into a side, hustle.

”, What’s one of the first things that halts them from getting there, I think the biggest Thing is figuring out what their side hustle’s going to be about, because we have a lot of Different things we do Some people like to Just eat pizza all day, some people like….. What was Your Twitter handle again @ EmmaWantsPizza. I look Forward to your follow First step is drilling Down “, What do I actually want to be known for what Do I actually wan na do?” When I think of something I’r passionate about I just wan na give it all of my time.

I don’t want it to be a side hustle. I wan na give 110 % so How do you balance that I think the biggest thing Is to start small right, We can’t just go full-force on it. Some of us can’t afford To take that full leap and just become a full-fledged entrepreneur, Good point: That’s why we have that side hustle! It’s that great source of income to basically test the Waters and figure things out before we can make that leap and see if it’s a viable option.

Totally Cause we got bills right. Can you really make money with this? Is that something that People get hung up on, or do you think people get distracted with side hustles that are Just full passion projects in hopes that they’ll make money. One day I mean: where does that come in? I think it’s both You can either spend a lot of money towards your side. Hustle And not take it anywhere or you can make it something lucrative.

So another thing that comes to mind, besides, of course, making Money with a side hustle is time resources. What do You have advice about that. So that’s tough right. The biggest thing is You have to prioritize what’s important and set aside time, so you can actually Work on your side, hustle or not. Let your side hustle Control your entire life Cause. I know that I’ve been there I freelanced for a while in the past It caused me to just burn out which is pretty common.

I imagine yeah In the side hustle world, It challenges your balance every day, 100 %, so the biggest Thing you need to do is prioritize what you need to accomplish and set aside specific times. Of when you’re going to do things cause you still have to have a life. You still have to eat that pizza. So what would you say for Me if I had a side hustle and you were going to give me some advice about time, management and planning ahead.

How would I do that, So you can basically Take your content calendar to real life, so on Tuesdays you’re going to work on social media for three hours And then on Friday. You’re going to do whatever You can really just piece: That out, but start small, You don’t wan na overwhelm yourself and you don’t wan na burn out cause. If you go too full-force into this you’ll end up just not Liking what you love to do, and we don’t want that to happen.

How do you decide which platform to use First and foremost, you Have to have a website, That’s basically the first Place that people are going to go to make sure that you’re legitimate And then two go to social Make sure you’re out there promoting your products? Telling people what you do following people in your niche Having those conversations – And I would still do a little bit of in-person in real life right And have those connections – And go to local meetups or go to networking events and find people that are in your potentially Your area, your niche and build up those connections.

I love that. I call that local love All right Like if you’re the Juice bar in Silverlake follow the yoga studio next door, There’s a lot of overlap and similarities between their target audience Right and then, once you get everyone to whatever platform you end up. Choosing your website social in real Life that local love right, You got ta get paid, There’s a lot of cool platforms out there that make it super easy to get paid Like what We all know Square right, The little thing that just the dongle that gets put in your phone And you swipe the credit card right there.

I am so grateful for Square when I go To the farmer’s market, And then we have PayPal and Stripe for online processing, so Lots of easy integrations like WordPress or just any Type of website builder that we have that you can Easily set up and get paid Or Venmo if it’s a local transaction, — Ugh, I love Venmo. I love Venmo, the random Conversations people have, I see, lots of tacos in –. That’s how I pay my landlord In your feed.

That’s how I keep my friends happy. That’s it! Splittin’ those bills: What do you do when it Comes to protecting yourself and the policies that go along with that Right – and this is Something that you might have to go and get advice from a lawyer with, Because you wan na make Sure that you’re protected You’ll, probably wan na File some sort of LLC or register your business in some way, There’s a couple different variations, But do that first and foremost On your website.

If you have one terms of service, is a must. Same with a privacy policy, especially with some of the GDPR stuff that I won’t go into in this episode And then check out, there’s A lot of generators out there for web design contracts, for example, or just random service Contracts, you can use and protect yourself and your audience Okay, so this probably won’t come as a surprise that I’m going to ask this.

But how will you promote this side hustle, You know I’m a little Biased social media You’ve got your love, Got my love for the social media, but how are you going to promote it? The biggest piece of Advice that I can give is have some sort of lead generator on your website, because Leads turn into customers And that lead generator could be an eBook. It could be a article Series, it could be some of your blog content.

It could be coaching could be whatever you want it to be, Just that free piece of Advice or free content that you can give your audience That then turns into leads, and you continue that Conversation with them, Oh absolutely Right and now with social media. What are your top three Social media platforms, If I was to run a side hustle What do you want me on All right? That’s easy! Instagram for yours, Instagram Twitter and Facebook: That’s going to help you to reach A variety of demographics, which last we spoke That was your side hustle.

It wasn’t specific to an age group Also they work better together, So think about this too, and this is what’s really cool about your side. Hustle. Is you have a variety of angles to go? You could post something That’s educational today, but also besides educational, you could just post things: That are just entertaining Also some great ways to Engage on social media to spread more word-of-mouth To promote your business, Ask questions that your target Audience would wan na answer And so you’re mixing up the Types of posts that you’re doing and as a result, you’re getting That real word-of-mouth And, like you say you don’t wan na, go on there and just sell, sell, sell You wan na go on there.

And tell tell tell Yeah Right, It can’t be all about you and say: “ Hey buy this buy this Buy this buy this!” Cause. No one wants to actually follow that and be a part of that they’re. Just going to scroll past you or unfollow you. How do I know that? What I’m doing the promotions, I’m putting together the time, I’m investing it’s getting me a return on investment. For my side, hustle And that’s tough, What a lot of people get Hung up on are subscribers and like counts, which It’s somewhat important, What’s more important, Are your sales right? Are you making an impact? And are they buying from your service or product that you have for your side hustle? So there’s lots of Different tools out there that could potentially They track a lot of that QuickBooks for your sales.

Or online bookkeeping, Facebook has a lot of Really great tracking software, so you can See your engagement, you can see how many People viewed your post, viewed your article liked it shared it — Clicked on the post Same thing with Instagram. You can see how many people viewed It liked it commented — Engagement rate Right So, wherever whatever Platform you’re using there’s something to track that visibility or with your website itself.

You can use Google Analytics to see how people are coming to your site, Good point, How often they’re coming to your site, how they’re staying on there Are they just bouncing? That’s called a bounce Rate they literally just bounced they’re out, But what about paid promotions? This is the part where A lot of people end up spending a lot more into The personal side hustle than it actually pays them I bet It’s really easy today to start putting $ 5 a day $ 10 a day and At the end of the month, you’re like “, Where did my money go? This is supposed to make me money!”.

So what I would say, To that is start small Start with a couple Dollars here and there and kind of figure out what’s Getting you the traffic what’s actually converting to sales, and once you find something That works expand on that There’s. No one size fits all when it comes to paid advertising. — I believe that, But I can say going back: To what we said earlier is making it about how You help your audience and how you can really help them grow All right, that’s a wrap Justin! Thank you.

So much for being here, Thank you for having me And for all of you listening in, be sure to subscribe to our Blog, if you haven’t already More articles and fun and laugh And learn sessions to come


 

Categories
Online Marketing

10 Mistakes With EVERY Content Marketing Strategy ( + How to Avoid Them! )

My name is Jude and welcome back to my blog, we’re about to dive right in I’m, actually not going to do a long intro. You guys, probably sick of this. Every other marketer on YouTube is probably going to go like yeah yeah by my course. No, it’s not that article. I want to give you guys the absolute truth. If you’re nudists blog, I basically consult lots of companies on how to grow their social media, to increase their sales and throughout that process I learned and saw so many things wrong.

That could actually just be smaller things you haven’t thought of that could just change your trajectory of your brand and I made a list we’re going to dive right into the first one, no bullshit. I don’t think I’d like this article. The way this articles going to work is, I have a checklist of 10 things. I know you guys are very busy people, but I recommend, saying to the very end of this article he’s actually giving away new template checklist to optimize your content.

You don’t want to miss anything so we’re about to dive right in okay, guys we’re going to do this together, so open up your phone go on your social media, Instagram you to Twitter or Facebook, and let’s do this so first thing you might be doing wrong – Is if you don’t have social proof, but here’s the thing when you hear me talking about social proof, the media thought is oh, do I have enough followers for people to care just follow.

That’s not what I’m saying I’m not saying social proof. It needs to be a number on a screen, however. Yes, it does help, but a lot of you guys are missing a bigger thing, which is the whole idea of social proof. Right is to build trust with your customer to build trust with you guys, but the thing is, you can also do it in other ways like, for example, hosting reviews hosting testimonials screenshots.

I’r just happy people loving your content. Those are way great ways. You can use a social proof, even if you don’t have a large following for longest time. On my account, I didn’t have tens of thousands of followers yet actually, a year ago before I did all this marketing consulting companies, I only had a thousand followers. I did experience like a seven hundred percent increase in my brand over the past year, but that was because I was screenshotting your guys’s testimonials.

I like to share what you guys think about my content. Feedback is important because other people can see it it’ll be like. Oh shit, I really trust this person because Sally thinks so too, as humans were honestly, such big fan Wagoner’s, like whatever’s cool, we just kind of pivot. So if you can do that with your brand in a way, that’s subtle, not just showing your followers, but maybe just showing hey.

These are 20 people that love my content. These are a screenshot of happy comments or my last post. That is a huge indication that you’re using social proof to build trust, okay, cool. So the second problem is, if you don’t bring value to the table first, this is all about reciprocity actually back in the way I was on at Europe tour meeting you guys salting and doing a little business trip, so it’s kind of nice to be back.

I’r on this like rooftop thing but like I don’t think I’m supposed to be here. So if there’s any time throw this article that I get kicked out will happen anyways step two. If you don’t bring value to the table first, I think a lot of times as brands. We always always always want our followers. Just like this thing for us right, like hey straighten this pose. Hey comment: go buy this product swipe up, but we forget.

We have to do the first initiation of the relationship you guys love my analogy of dating and, like literally social media is just dating online. I’r not joking like if you’re going to tinder you’re good at Instagram. Actually don’t put me on that, I might be. I might not be a good analogy. What I’m trying to say is in like a relationship when you want it so interest to someone you don’t just wait for them to come to you right.

Maybe you show a little flirting right. You should text them, something you send them by DM same with here. You want to flirt with your audience. So if you’re not flirting with your audience, if you’re not deeming them, if you’re not saying hey thanks so much for reading, if you’re, not literally going one-on-one and telling your customers or followers, I know on this page, we might be on different points of our career.

Maybe you’re an influencer, maybe you own a company, but the idea. It’s the same, like whatever you do on social media. You need a build that hey. I scratch your back. You scratch mine. The best example of this is when you do a free gift, if you can give your followers something like hey. Thank you so much for being here. Here’s a contest, that’s the best way for me to show thankfulness and gratefulness very down third thing: you’re, probably messing up on is not being a likeable brand.

I know that sounds really weird you’re, like hey Jade. What does that mean? I like my brand. Why can’t people like mine, I’m not saying likeability, is like you love the product? The product, I’m sure you guys are extremely proud of, is solid, and what I’m talking about is if your brand presence online isn’t likable. The way it can be. Likable is actually showed that hey there’s bigger purpose to it as humans psychologically.

We just like doing something that benefits others. I got deep down court. My like really tense stressed heart. I just I just want to help everyone right. Like I love business, I love sales and marketing, but other than a like. I just want to give if it can give people the idea that your account is there’s bigger, meaning, for example, if you have charity, work right, a lot of brands. These days donate half the proceeds to a good charity.

They believe in the is believe in what I’ve seen done wrong a lot. A lot of you guys are doing wrong. It’s just thinking that it’s enough to have good content, marketing and a beautiful layout right. There needs to be bigger why you need to have an ethos to your brand? Why is the purpose? You know why you’re creating a product and that’s the biggest thing so make sure you? I spent time on your about me page.

If you have a website just make sure you spend a lot of time of your brand story, neither have a bigger picture. Fourth thing is: if you don’t have a squad name now, I’m not saying you have to call everyone. The domination you guys know on this blog, you guys are my loves and I call you the domination because my last name is Dharma wanza and it seems to work that way. But a lot of you guys are messing up because there’s huge opportunity, when you call your followers a name because it gets community, it gets you both like I would have become part of the squad.

The best example is wood brands or accountant, ambassador programs, or when youtubers call their YouTube squad a family name right. It’s important to build a tribe because that’s keep the loyalty. This thing, you’re, probably messing up on, is way too many offers. What I’m saying, and on every single entry of post or youtube article or just everything you know that youtuber that always says hey guys, make sure you like subscribe comment like notification box before the article even started, make sure you have a single call to action.

I’r not joking make it simple make it straight to the point. If you have an Instagram post, make sure you say hey swipe up, that’s it keep it simple. People are confused as fuck, I’m not joking. One of the brand’s I was working with. I know it’s under disclosure, I can say the name, but they had like the sales page, and there was a 40 million call to action. It was like PI this product, oh by the way, sign up for email by the way.

Do this do that and when it’s a cold lead when it’s someone who doesn’t know you again back to dating analogy you’re not going to marry someone on the first date, I don’t know, does any anyone, I’m still learning. I don’t know about you, but you probably want to go on multiple dates before you say hey. I love you. Let’s do this forever right. So actually, why am I doing dating Louise, I’m literally sick? It’s important to be simple.

Okay, think about the most important offer. A big question I like to ask myself is: what is the one goal I want to achieve? Oh you guys. We are halfway through this article. I hope you guys are enjoying it. I really love making these articles because I feel like a lot of us on this journey, the same. Thank you for reading so far. Actually, I was just kind of editing some of the content with my Europe meetups and it might both of mine that I have this community online.

I actually have like a lot of the Sun, I’m saying. Is it stuff I use for my own account, and I do want to share everything I know and everything learned so, if you’re so far enjoying it, and you want to follow my journey, make sure you, like this article and eat the subscribe button? We do a lot of content about social media growth, personal branding, all that jazz I’d love to have you here for forever.

Maybe we could get married like in a social media way like not not actually but anyways. That’s the article! Ok! 6! You try to solve too many problems at once. What I’m trying to say is if you’re, making content, that’s valuable right, maybe you’re making an Instagram post with a selfie and a long caption, but it’s too long. Okay. I know you tell you guys to write your hearts out, write paragraphs, that’s great, but there’s a certain stage where you want to make it simple, because when you trying to solve too many poems at once, you can diffuse your audience.

You could use the people. What’s the ideal goal you just want to solve one problem and offer one product that is, for example, if maybe you’re a fitness influencer and the problem is losing weight. You have one solution to it and you have hey. This is the one offer which is subscribe to my you 7th mistake: is you don’t format your content, so super simple all should link below a article on how to format your captions right.

I’r telling you going back to kind of these past three steps, which is kind of the main theme is: keep it simple. Keep it easy to read I’ve seen so many instagramers literally have like this block of text. That is okay, I’m not saying don’t write a lot. What I’m saying is chunk it down check out my Instagram guys, like I make sure I put value out there, that’s long and thorough, but I really break it down with these bullets.

Eighth mistake is being too similar to your competitors, your explore page and there’s only 40 comedians answer your convenience, then just save skin. I know pasty Lele pons, actually, genetic loci lives in this complex, but I’ve just seen so many Instagram comedians do the same skit over and over again, and it’s just getting old similar to your cat summer to any other people in your industry. Do some research on supply and demand see what’s out there? I think a lot of times.

Yes, you can coffee and get inspired, but it’s important to add your own voice. So I think the best thing you can do is just ask yourself: what’s the difference between me and competitor, a remember that repeated yourself every day it will help you create more innovative ideas and creative content it for curious. Another example of this situation actually on my blog, is if you’re reading this maybe you’ve seen so many people like this face, teach Instagram or teach YouTube, and it’s it’s you’re, not getting the results.

You’re wanting see the difference on my blog and that I try to separate myself. Is I don’t want? I don’t want bullshit, you know like. I just want to give you guys a truth. I don’t really believe in showing a lot of fake influence or lifestyle. All I do, for you guys, is show you the tools and process that I have learned and succeed it from on YouTube. So you know, like think about ways you can actually maybe change your product and maybe just the way you mess yourself.

So that’s a little secret that I use with my blog all right guys. We have two more if you’re sober right here reading this yo. Congratulations, you you’re, probably about to making looky this check. I’r not joking, but this checklist took a long time to just figure out and I’ve seen it’s helped a lot of people so we’re going to dive to the ninth thing. These last two are the ones I wanted to save actually towards the end of this article.

A lot of you guys over staff or have a mistake which is not having urgency in your content. Okay, it’s the thing! Yes, you should be consistent, but it’s okay to not be consistent. There’s something mysterious and sexy when you don’t post or when you kind of have a pattern, that’s unpredictable when you’re unpredictable the audience is curious and want to know what’s next right, for example, if you’re someone who posts on schedule every day perfect.

But there comes the time where maybe you need to stop posting for a week or maybe a couple of time where you did pivot and do something a little different. I mean let’s take Jake Paul, for example, he has so many countless scandals. Everyone has a different opinion on him, but that’s what makes him interesting there’s something polarizing about being urged at being weird being inconsistent. People can’t predict you, people can’t say what he’s going to do next, which is why people follow him so similar to your brand’s.

Maybe maybe, if you feel like it, you don’t have to post every single day. I kid you not guys number nine is probably I think, one of the most important ones. It’s a little tricky, but I’m here with you. Let me know if you have a question and I’ll get back to you. Okay, the ten thing is, if you don’t have a clear voice, so here’s the thing, what I mean by clear voice is one thing which is don’t pivot away from your ethos.

Your Y, your purpose, a lot of brands and personalities really just mess up because I start losing their identity. I’ve seen many scales when you start losing, who you are what your purpose is what you will bring to this planet. It gets really easy to start saying things I might offend people. Audiences might say. Who is this there’s a thing you guys reputation? Is everything pay, so what I’m trying to tell you guys? Maybe all of these points are confusing.

It’s a lot to focus on one thing, which is don’t ever feather away from your purpose. If you start losing, who you are as a brand, your audience also will be confused right. So an example of this is, if we start chasing numbers and bullshit KPIs. I KPI by the way, is a key performance index. It’s over a lot of brands use to measure success anyways, so you chase a number like a million followers in Instagram and that’s all you want and you’ll do anything to get there, but maybe it the cost of it is you have to do some really whack Things like really bullshit things in the community really horrible things that say on the internet and at the end of the day it will ruin your reputation.

So what you get a million followers by you yourself, don’t accomplish your purpose, so my biggest thing is half with single voice, a voice of hey. This is my mission. You know, I think you guys should spend more time on your account saying what do I really want to achieve out of my account and I feel like once you focus on that all these other ten checklists will come together. What I want you guys do is check the link below.

What’s going to happen, is there’s actually a check, this I’m made of for y’all to kind of run through every single posts. So before you do something for our you reach a campaign, you kind of go through this checklist and say: hey, am I moving forward and my reputation do it? Am I fucking up call it’s free. A lot of these other marketers are in charge. You probably a grand for a shout out to the common winner too.

We comment on the supposed to be true the next step, so I’ve been doing a thing where I’ve been shining on you guys. Whoever comments on my past article today, if you want to be the next comment winner on my next article, just comment below actually a question. You have what your thoughts are and I’ll feature you next time, but the key. Is you guys if you’re someone who maybe is like hey J? This is super cool? I won a pie brand, but I don’t have enough time.

I actually do a lot of marketing strategy and I’m opening a few more clients for the month of September. In October. I’r an influencer who helps brands generate millions and millions of impressions if you’re out there and you would like or how I actually I’m an email below. You can contact me for more. But if that’s not you and you’re just here for a good time, that’s totally cool. I love you so much.

I literally don’t want anything from you guys, but to give you value and help you out as much as possible. So leave me a question and I’ll get back to you soon. I hope you guys, like this article and make sure you got post notifications. If you want to see my next content yeah, no seriously guys, I’m just super excited for the next product launch is my app is very well on its way. Coming out. We just launched its version 1.

02. Our beta group and so yeah super excited you so much by the way, if you’re someone who really was carrying on in mental health and my last article when I was talking about like my shading problems. Thank you so much, I’m doing a lot better. Ever since I landed in LA from Europe, my stomach he’s been actually functioning. So thank you for all the prayers. Thank you for all the blessings and thank you for just caring.

Please you guys. I’r fucking, though anyways domination, I actually have a meeting to run to. I love you so so much I’ll catch you guys in the next one, by the way, guys we actually didn’t get caught by security guard to fill up here. I don’t think it’s legal! It’s just like this is probably reserved for another meeting. That’s like going on right there at this apartment building so like. I think we good we good.

She all right, love! You


Click here to get 2000 4K stock videos today!

 

Categories
Online Marketing

How to Check Mobile Traffic Using Google Analytics

This is an important number to know in general, but especially now with Google getting ready to roll out an update on April first. That will affect how easy it is for websites that are not mobile, friendly to turn up highly in the search results.

You really want to know if your website is not mobile friendly much. This update is going to affect you so from your Google Analytics dashboard over here: click on the audience, tab and then click on the oval tab and then click overview that will bring up the screen. We’re looking at right now see it shows you the device category of a desktop mobile tablet, so these are the devices people are using to visit your website.

This is the stats from my website for about the last month and a half, you can see that I’ve gotten in da triz it’s from people using mobile devices, which presents just under ten percent of my total traffic volume. So, as a percentage of total traffic volume, I’m not doing much traffic on mobile devices, the higher this percentage is on your website. The more you will be adversely affected on april twenty first, if your website is not using a responsive or mobile friendly design.

So that’s the number you want to check if this number is say you know, between thirty to fifty percent, you’re, probably going to be significantly adversely affected on april twenty first and you’ll stand to lose a lot of site traffic. Another number that you want to pay attention to is this number right here: if your website is not mobile friendly, this number will probably be pretty high. This is the bounce rate, in other words the people who come to your website and leave immediately without viewing more than one page.

Most websites that do not have mobile-friendly designs will have a high bounce rate from people who visit the website using their mobile device. Now, let’s take a look at how changing your website, design to a responsive design affect this number here, so I recently installed a design on my site that was mobile response over x via a responsive design. So i’m going to change the date range we’re looking at here.

We can see that instead of fifty-four percent, that bumps rate for people using mobile devices dropped to zero percent means every single person who has visited my website using a mobile device after I changed it to a responsive design has viewed more than one page. In fact, they have viewed an average of 2.69 pages per session, so that’s the impact that having a mobile friendly design for your site can have on your website traffic that right.

There is a great reason to get a responsive design website and the update coming from google on april 21st is another great reason if you currently don’t have a mobile-friendly website and want to address that issue. That is something that I can help you with learn more about my services visit, redpoint, archit and consultants, com and click on the website, design tab out to learn more about my website design services.

Thanks for reading hope, you found the article helpful and have a great day.


 

Categories
Online Marketing

The BEST low cost MARKETING STRATEGY for Small Business (2020)

Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting any article of your dancing. Welcome back to the podcast /youtube show the six bigger sign. Hustle muse goddess asks: what are some low budget high return marketing techniques that we can follow? Well funny.

You should ask that, because I talked about one all the time. It’s literally just posting on Instagram. How low-budget is it if you already have a phone and you already have Internet service and it’s literally free, your Instagram account is free. You taking and repurposing photos is free. If you want to take out the little @ symbol out of the repost symbol, then you just pay like a dollar a month.

So that’s one dollar and all you need to do is invest your actual time into finding photos to re post. I do a whole article about how you can build out your Instagram page when you don’t have any original content. What we have done with one of my business with the no label extensions page also is create an inspiration page as a whole cell hair company owner. I cannot rely on any of my clients, posting tagging us as their source, because that would expose their plug and then everyone that they sell to would know to just come to us and get it at half price.

So that’s the last thing that we’re going to do. That’s the last thing. They’re going to do so, knowing that we weren’t going to have that feedback, knowing we weren’t going to have that user-generated content, we decided to make an inspiration page that provides value to stylists value, to models, because we always try and tag the stylist and the model And our audience is growing at like a thousand followers a week.

I think faster than that, because we’re almost a twenty one. Twenty two thousand – and we started this at the start of the year – and this is with very little user-generated content. I’d say less than 5 % of our posts are actually of like photos that we’ve taken ourselves so posting on Instagram. As long as you are consistent as long as you are smart about your posts, then you are going to grow as long as you are using your hashtags and following all of the advice that I always drop, then like search look through my articles on my blog There are so many articles where I talk about Instagram strategies, so we won’t get into all of them, but that is one free way.

Another free way. It’s what we’re doing right here right now. Yes, you guys know. I have upgraded my just down here. You guys know I love me. A glueless wig got to keep that down. Had all the puffs destroyed okay, so, yes, I did upgrade my camera quality, but when I started off recording content like the articles that have some of the highest views on them on my youtube blog were shot on my iPhone on my iPhone.

That’s it! If you want to go ahead and invest in more lights, if you want to go ahead and vest in more lights, I got the ring light up. There got some spots lights, I have so many lights. I have so many microphones, but I’ve been creating content like as my job. I was a jerk broadcast journalist. I worked in the news. I’ve been a content creator for over a decade. This is just kind of what I do, but you don’t need all of this equipment.

I recorded articles on my cell phone to specifically show you that you could do it too, that you don’t need all of this fancy equipment, especially when you’re not just getting started or when you’re just getting started. That, I feel, is an excuse that people make. Oh, I don’t have the right camera or I’m going to wait until I can afford to the lights. Get next to a window go out in the Sun. That is the ultimate light source and start recording on your cell phone show people what you’re working with when it comes to this hair.

This no label extension I have to show up, and I have to show you what I’m working with. Otherwise, you don’t know that you have the opportunity to buy it. That is what you can do. Low budget high return, marketing techniques, pull out your cameras, start recording articles. Let me see muse goddess is selling you of all people should invest in a little weeks here. Let me show you this: I got it on Amazon, I take it with me everywhere.

I know it looks like a fun toy. Ladies this play, but this extends – and you know what fits in it perfectly my cell phone and then guess what there’s a little tripod thing at the bottom – invest $ 20 into this stand. Every time you are practicing, you should be recording yourself. Go live a couple of times a week, make sure that you’re rolling on this doing popular dances to to popular songs and all that stuff.

In your version, your iteration people love reading and consuming tons of content on the same subject when something is going viral, it’s not just about who’s going to tell me about it first, it’s me wanting to see how you are interpreting this information. What are you going to say about this when it comes to you as a choreographer? You should be listening to like the trending things, see what challenges are going around there and show us how you are interpreting that through your artistry, Instagram was literally created for you and then, of course, YouTube is a wonderful visual, medium but Instagram says that’s where the Attention is that in people I’m people and people, I love reading people dance on Instagram.

It brings me joy. I need to get back dancing and so so to see another person doing that it’s you are providing value. You are giving people like me joy, because you’re dancing for us to something popular in trendy and we think and it’s just dope. So I think that is what you should be focused on making sure that you’re putting out constant content showing what you can do and I promise you will see a return on it.

You have no dancing. What is going on here. Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting a article of your dancing, oh and the focus isn’t going to let it do that. It’s not! I just don’t understand snow dancing on here, girl hashtags go ahead and look up the articles that I’ve done on hashtags daily anytime, you’re dancing.

You should just be recording it. I can’t girl. No, ah, no, that’s it! That’s the end of this Q & A cuz cuz. You don’t even read my other articles. I can tell by your content. I don’t mean to like go in on you, but I’m so hungry. So I really don’t coaching call thank you guys for sitting in on this Q & A session with me, charlo Brea, CEO of new level extensions. We help women start hair extensions companies launch their six-figure side hustles in the hair extensions industry, with our hair biz.

In a box program make sure that you check that out and no label extensions com, great Charlo, Greene


 

Categories
Online Marketing

How To Use Google Analytics for your Business

What is it it’s a tracking token that you get to put on your website and then it gives you so much information about the people who are Coming to your website what pages they’re visiting when they’re, coming, how they’re coming and the best part about it? It’s free! I like free, All right so first step we’re going to to go google.

Com/analytics And then we need to sign Up for an Analytics account All right, so it’s going to bring You to this landing page Hit Sign Up, So we’re just going to name this one Morgan Test for my test website And then you can choose to share your data with a variety of things. I’r just going to click those Right now it’s up to you And then click Next, Since we’re setting This up for our website we’re going to click.

We want to measure web. The next thing that we Need to do is we need to put in all the information About our website, So we gave this account a name, and now we need to specifically Call the website name, So this website is called upskill.Life and we’re just going to use the Same thing, upskill.Life, This is actually one of Nealey’s accounts that we’re going to be setting up for him. I think it’s, the Beauty and Fitness So pick an industry category.

And then you can obviously put your Time Zone and then hit Create. So now that you’re account is set up the very first page that it Brings you is your Tracking ID. This is the most important step. Just because you created an account does not mean that suddenly, Google is going to start Tracking your website, You actually have to do something with the code that it generates So right here, very top front and center it let’s.

You know that this is your code, But you don’t just copy And paste this code, you actually need this Code all the way down here this script, So what you’re going to go? Do is you’re going to put that on your website. Every website is different. WordPress has areas that you can do it. Depending on your theme, you Might have to add a plugin, but it’s best to go and Look at your website’s documentation to see how to Add the Google Analytics’ code So after that than I’m good In theory, it may take 24 To 48 hours to propagate, so that’s why you can come Back here to the status just to keep, checking and Right now it says no data received, so we haven’t Put it on anything, but it will say you’re good.

I have a site, we can go. Into that has traffic and has the code it’s Been there for a long time, So let’s go check out. One of my other sites, So this main page, this Kind of gives you a snapshot of everything that you’re seeing So right. Now you can see that there’s one active user on this site. You can see over the past few days more or less what how many Users have been there page views, balance rate and Just some other statistics, where they’re coming by country, when are your hottest hours, So these are other reports that give you even more granular data about the people who are Coming to your website, So this first one is real-time.

So if you can click right here, you’ll see the number of people active on your site right now or Over the past 30 to 60 minutes, You can see where they’re coming from just one person has been To this site recently, but you can drill it Down based on location traffic sources, where They’re coming from, but what’s more important, Is your audience in general? Yes, you can see a snapshot in time, but I love to go to the audience tab and then go to overview where I can see over a longer period of time how many people have Been coming to my site, So the first thing that I like to do this is just showing the Past week that’s helpful, but I let’s go back in time.

Let’s just look at 2019 as a whole just to see [ Sam ] Yeah one week doesn’t give you a lot of information. [ Morgan, ] Yeah and you may Wan na just look at a quarter or a month, but you can See bigger trends over time, So the default it’s going. To default to users, I like to also look at page views, And then it also has some Other just high level statistics for this period, which is great, you can see the Total number of page views the average number of pages per session number of sessions and so on, how long they’re staying on average and then the bounce rate.

So the next big category, which is one that I love, is Acquisition. This is where are your Customers finding you And I always like to do Overview first because again it’s just the dashboard That has all of the metrics in one place and then, of course, you can always drill it down. This would be able To help you to redirect how you’re, using all of your time Like you, could get more On social, then you know where to spend more of your time And you know promoting your business Yeah or if you don’t Having many people coming organically, it’s probably an opportunity that you’re not ranking in search, And so you need to probably do more SEO.

Another category is Behavior So once they’re on your Website what are they doing So, let’s click on the Behavior Tab and go to the overview, So you can see – and we’ve kind of talked about these on the high level overview. You know what how many Pages, are they viewing the average page time bounce rate, but you can actually see Where they’re spending the majority of their Time on which pages, If you go right here to Behavior Flow, you can kind of see a mapping.

Of of how a customer is going through your website, As you get more familiar, With Google Analytics and you’re using it more And more for your business, there may be certain aspects: Of the different reports that you love seeing and Others that just aren’t really valuable to you, So you can go to the Customization section and then create custom. Dashboards and views so that way, when you log in you see the most important things and then you can go back.

To doing what you do best All right, that’s everything! Google Analytics, I hope you found it useful. Let me know in the comments below what you’re favorite piece of data is to track using Google Analytics I’m interested. Is it Page views is it users? Is it traffic sources? Let me know And make sure that you like subscribe and ring that bell. So You know when we have new content coming out. This is “.

The Journey” we’ll see you next time.


 

Categories
Online Marketing

How to Save your Small Business THOUSANDS a Year on shipping πŸ’°πŸ’ΈπŸ’°

My name is kia jay. I am the CEO of taylor beauty’s, so you guys have asked for more entrepreneurship articles, and today I have a special article for you guys. So in today’s article I am going to be giving you all the tea on how to ship your products at a low cost. So we’re all here because we’re a business we’ve been shipping out products, but we’re really confused about how to get those products shipped out at the lowest cost.

The benefits of understanding shipping rates is one. It gives you a huge value to your customer because you’re not charging your customer an arm and a leg for shipping and to really it also helps with customer service, because it also gives you an idea of how long it’s going to take you to get a Product from your office or wherever you ship from to that customers door. So today I’m going to be talking about shipping rates, as well as different shipping options and pretty much transit time.

I use a combination of the United States, Postal Service UPS, FedEx and DHL, depending on where my item is going, but overall today I’m only going to talk about the USPS because for a small business I find that this is the most cost effective way to ship Out of idem, so a lot one of the biggest mistakes that I see a lot of small businesses make. Is they try to get these personalized packages to ship out to a customer and what I mean personalized? Let’s take this, for example, this is the envelope right and one of the things they want.

A cute pink envelope will all of their writing and stuff on it and they want this nice pretty packaging, and I think that is okay, but keep in mind that costs money. Not only does it cost money to you, but you have to also charge your customer. Your customer for that as well, so I like to stay away from branded envelopes. I like some nicely packaged my stuff inside that way. We that way, you’re able to provide a good value to the customer because they’re not overpaying for packaging.

So when it comes to the United States Postal Service, they do offer a lot of different ways to ship items and understand in the different ways that they have to ship items is what’s really going to help you save money on your packaging, so there’s different levels To the United States Postal Service, so the first thing we’re going to start with is first-class mail right, so first-class mail is basically anything that weighs under a pound.

So if you are shipping an item and it weighs under a pound, you never want to ship it Priority Mail 1, because that’s going to make your price hike even more and 2, because you want to give your you want to give the best value to your Customer and really give your customer the best value in their shipping rates. So when it comes to the first-class mail, one thing you have to understand is you: do have to purchase your own packaging for anything that costs under a pound.

So so, if you are a business, the first thing you want to do is kind of figure out. How much is my item going to weigh so understanding? How much your item is going to weigh is really going to help. You understand how you’re going to package this item each and every single time that you ship out item anything that weighs less than a pound one. It’s the envelope is fairly light. It weighs less than an ounce.

So it’s not going to be very heavy. I like to use a scale I’ll leave a link below to the scale that I like to use. You want to always make sure you weigh your items before you ship it out it usually shits for under $ 5, depending on where it’s going and also you also want to make sure when you include that rate, you include a lot of things. Some of the things you want to include is you want to include how much it costs a package so include that in your shipping rate, as well so, for instance, figuring out about how much your envelopes cost and how much other things cost now.

I know a lot of times: people don’t like to use these generic envelopes, but keep in mind. Sometimes when you get the personalized envelopes, they can cost you about a dollar or two, if you’re not buying a whole lot at one time, it can be very expensive. So, keep in mind that you can always save money, finding a supplier that that gives you a very low cost and if you think that this is not great, also think about how you can package that item to make it look good.

I like to package my items to keep it under a pound very nicely and also because I know the envelope is not the best. I do like to personalize packages by adding thank-you notes, and things like that took my customers, this class. Let’s talk about Priority Mail Priority Mail is anything that weighs over a pound and priority milk can get expensive. That’s why I say understanding how much your stuff weighs now, if there’s stuff weighs over a pound, you want to figure out.

You want to go the priority mail route. The thing that I love about Priority Mail is that you can get free shipping supplies from the Postal Service, so you can go online to the United States. Postal Service com go onto that website and actually they can give you all of you can get all of your ship and supplies for free and you can order as much as you want. Unlimited amounts – and that’s what I like so here – are some options of some free items that come through the double United States Postal Service.

You can get some milled to your business or to your home wherever you want to get the mail to so this is a flat rate envelope. The United States Postal Service has a lot of different flat rate envelopes. The thing that I like about the flat rate envelope is that if your item weighs over a pound, it doesn’t matter how much it weighs it’s always going to be a the same price depending on where in the United States its shipping to so.

This is a good asset to use if you are if it could fit in the envelope, but it’s more than a pound, because this is probably one of the lower prices, then, even if it is a pound, they still offer other different options like this, which is Just a regular box that you can ship and then they also have other types of boxes, which is flat rate boxes. So if you’re, you have a lot of stuff but you’re shipping it in the box, you can get yourself flat rate box, so showing you guys an example of shipping, something flat rate versus not shipping it flat rate.

Let’s say I wanted to ship something from Atlanta, Georgia to New York, just using a fake addresses and I’m shipping to the Empire State Building, and so let’s say that package weighs ten pounds now, here’s the difference. If a package weighs ten pounds and you shipping your own box, not provided by the United States Postal Service, it costs you twenty five dollars as opposed to shipping it in a medium flat rate box, and that is thirteen sixty five and it also has flat rate Boxes on their site, like a region, a box which is way cheaper and it’s actually the same size as a medium flat rate box.

So the same item that you could have shipped for twenty five dollars at ten pounds. If you go on their website and order free supplies, this is comparable to a box and it’s eight dollars and 15 cents. So those are the things that I like to do. Another option to help you save money on shipping is, if you are a business that does ship out a large value. My business has grown to the point where I ship out a large volume of stuff.

So the great thing that I love about you States Postal Service. This article is not sponsored. I just I just loved their customer service. So much, but one of the things that I absolutely love is, I have an Account Manager with them. So, basically, what an Account Manager is is somebody who looks over the total amount of items that you’re shipping out and basically what you get to a certain volume there.

You get two different tiers of value. Your prices can go down. So if you are shipping out at a large value, I definitely encourage you to find a manager that can help you really advocate for you. I have a manager that really advocates for me helps me get the best price on my shipping, as well as make sure that I have a pickup every single day at at convenient times. So just keep that. Keep that in mind.

Another thing about Priority Mail is that what Priority Mail um as opposed to first-class, sometimes first-class, will take about five days to ship. So keep that in mind, but snow Priority Mail usually takes up to three days to ship, but also a great thing about the United States. Postal Service is that you have tracking, so you can provide your customers with tracking options so once your business does grow like I said you, you can get an account manager, and not only can you do that with the US Postal Service, but FedEx and FedEx and Ups and DHL all have that option where they will also advocate for you to get the best pricing the thing of the thing about using those companies as opposed to the United States Postal Service is, unfortunately, they do not offer these great shipping boxes.

The United States Postal Service has so many different options for a boxing. That’s why I do like that. So yes, so there are also other services that you can use in addition to having an Account Manager, there’s sites, there’s different sites like Stan’s, comm, ship station and sites, like that, where all of your orders will come into one. It’s called the API it’ll come in two there and then it’ll upload all of your shipments at one time.

So you can kind of print out all your labels at one time. So if you’re a business and you’re you’re, you have like 30, you have like 30 orders a week. I definitely would not recommend using a service like that one because you do have to pay a monthly fee and that might cut into that might cut into the monthly fees. So when I was operating on a very small level with my business, what I would do is I would go into the United States, Postal Service website and I would manually type up each and every each and every label.

I would already know my weights and things like that, and I would print out my labels, one by one PayPal does offer this as well. If you have you have, if your payment method is PayPal, PayPal does also offer where you can print out multiple labels at one time. So just kind of check on your website see what options you have for having labels and if you are a small business, it’s really great to understand your pricing on how much you are going to spend on each thing rather than kind of winging it.

As you go along, I would definitely recommend if you are starting out or if you already start out order, every single or every single free priority mail box that they have going USPS. You can’t go wrong because it’s free and packaged your stuff in the boxes and see which one is going to be the lowest for you to ship and once you the good thing about that, is anything that you don’t need. You can always just go to the post office and leave it there for somebody else who may need it.

So I definitely recommend that when your business starts, operating and business is really booming, then that’s when I recommend to use the third-party websites like stamps.Com substation and things like that, because using those webs using those websites will help, will save you a lot of time. But you know there are fees that come along with that. So make sure your business is ready for something like that.

But, like I said the more you start, shipping out, you can get an account manager to help advocate for you to really make sure you’re getting the best price on shipping as possible. So I hope this article was helpful for you guys. I hope I was able to explain that very well. A few hot guys have any questions. Leave me some questions in the comments below I’ll leave. The link to the scale that I like to use, as well as everything that was mentioned in this article.

So I’ll see you guys in my next entrepreneurship series make sure if you have any requests, you guys leave them down below and thank you so much for reading.


 

Categories
Online Marketing

How to Start a Service Business

Let’s go Hey, I’m Emma your GoDaddy Guide and today, I’m super excited to be joined with my co-host, Justin Nealey, Hey Justin! What’s up What up? How are you, What are we going to talk about today, Starting a service business, Exactly We’re talking about starting Your service business, I’m already dying to Know where do you begin?’Cause there’s a lot of things.

That I’m sure you have to do, but what’s first and foremost, Right and you have to take That first step of really figuring out what you want: You want your business to be Right, You can’t just go. I want to Be a service-based business! Well, what do you want to do If you want it to be something that you’re actually passionate about, because you’re going to Get a lot of the things that you don’t want to do like the admin or just the run-around.

And if it’s not something You’re really passionate about it’s not going to last. I love the passion component To me if you’re doing something that you’re passionate about you’re, going to give it your all your 110 % Right, absolutely You’re going to do the best work Right. It’s your! Why It’s? Why you do what you do Yeah? So what do you need? Where do you start So probably step one just to make sure that you’re productive is to buy a computer If you don’t have one, If you read this on a computer, then just disregard this Move on to step two, but That’s going to be step one.

What about a smartphone, though I feel like I do everything On my smartphone, You can do a lot absolutely, but it’s all about being productive. You can flip to different tabs. Go to different screens. Do a bunch of stuff that You potentially couldn’t do or if you have to go and type everything out on a smartphone. It’s going to take you a lot. Longer than on a computer, It’s good to have both, though That’s a good point.

Okay, so you have a computer got it Then. What’s next, I’m thinking social media, but that’s just’cause. I’r Obsessed with it domain, where do you go from there? So probably the next Step is to figure out what your name is and buy a domain name and get your social media handles. We’ve got a couple of articles. That we talked about really diving into Instagram Twitter and Facebook in the links or descriptions below As soon as you have that Domain then you need a website.

Social media is great, but you can’t always control social media. Do you remember Vine (, laughs, ), Yeah Yeah? It was a super popular platform Right. What happened to Vine Everyone invested all their time and it’s gone So all those followers went with it And with your website, it’s there to help. You generate Leads and you control it and it’s there for as long as you want it, And then you piggyback into social Another thing, I’m so just wrapped up! In the digital world, — Absolutely, But I was at a trade, show recently walking the floor.

Networking and I forgot my business cards And it’s easy to do’cause. I do so much in the digital world Right, But I got by, but I just am curious as a small business owner and the local heroes listening in are business cards still An important thing, Absolutely it’s absolutely relevant. In fact, I got a business card today and it blew my mind. The quality of it Right. Look at that Super cool There’s even a texture with the font It’s something tactile and if you’re on the go, sometimes you may not Remember the domain name or the handle, or things like that, but that business card is just something to really make yourself stand out, Especially if you got a cool one like that.

That’s different It’s a cool one. It helps you out. Did you want it back? I mean I might ( laughter ), We’ll get it later. I didn’t even notice you Put it in your pocket Yeah thanks Some place, you can get business cards. There’s places like Moo.Com, that’s pretty cool, There’s Vista Print They’ve been around forever, We talk about Canva a lot. You can create your own Business card on there They can print it off for you.

What do you use? I use Canva’cause I like to really design every part of it and there’s a couple of templates, but to each their own. Now, when it comes to Getting your actual work done, I imagine you need to have what An office space work space Space in your home, It’s going to vary right. Is that important? It’s somewhat important! It depends on what type Of service you provide, If you don’t ever really Talk to someone face-to-face, you don’t need an office, but if you want to be able To have meetings with people things like that, you don’t have to invest.

In an office space, There are a ton of just co-working spaces popping up all over the country. Some are free, some are Freemiums some are paid, It just depends on what the budget is, but with those co-working spaces. What I love about it is it’s Not only a place to work, but it’s a place to –, Free coffee, There’s, free coffee, too (, laughter, ), There’s coffee and Kick Flips, but it’s a great place to network And you get all these Like-Minded people around you that you can just piggyback ideas off of or find just complimentary businesses That maybe I’m a web designer right And you’re working there and You’re, a graphic designer You start sending me web design leads, I start sending you graphic design leads and your service just builds.

And builds and builds Or work at home Have a little office space. Something that’s just yours, free of distractions. I know I’m like a squirrel. I just get distracted all day, Just I’m working and Then Netflix will pop on and my dog runs by and I get distracted so what I like to do, Is go to a coffee shop and drink coffee, (, laughs, )! I love the working at home, It’s not for everybody, but — Not for everyone.

It is if you like to work in your PJs. That’s how I do my webinars ( laughter, ), Okay! So one more question: for you All right: How do you stay productive doing this? Oh, that’s! Tough! It really depends on the type of service business you provide. There’s not one answer fits all, but I’ll go over. Some of the Things that helps most people First off. You need some Type of productivity suite Most popular out there are Google Suite with all their Google Docs Sheets all that good stuff and then Microsoft Office.

I would almost caution people to have basically get a second number And what I mean by that is not going and getting another phone Right. There’s lots of digital services, where you can basically have Another number on your phone so that way people aren’t Calling you on your mobile line and you’re like is this personal. Is this business And then it gets confusing Separate the two Absolutely and then you Don’t answer like a weirdo like hey, this is Nealey’s Web Design and it’s your mom right.

You want to make it professional, so you have that difference. She’ll be happy to hear That you’re always working and working hard, (, laughs, ), She’s, so proud, (, laughter, ) And just separate your personal Life from your business’cause, otherwise it’s going to Start getting overwhelming, I say the same for social media. If you have a business, go And get a business page, Don’t use your personal page, Yeah Absolutely All right and then let’s Talk about getting paid, You’re a service business right, Oh right, yeah, You want to get paid You’re not doing this — That’s an important part of all this This is not just a hobby, Not just a hobby.

We all got bills, Yeah passion that pays Yes, lots of tools out there If you’re going in person, probably Square or something like that, so you got that little dongle and you can swipe that credit card. Venmo’s, probably my favorite just to read the comments. Personally, that people talk about, but quick and easy way to get paid, otherwise, there’s PayPal and Stripe for your website and things like that Sounds like a lot of options.

We got options All right, that’s a wrap. I want to thank my co-host. Justin for being here, It’s been awesome, You’re the expert, and we learned a lot about how to start your service business. But I’m sure you have questions so go ahead and drop them below and be sure to subscribe to our blog for more articles. Like this See ya, Bye