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Online Marketing

The BEST low cost MARKETING STRATEGY for Small Business (2020)

Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting any article of your dancing. Welcome back to the podcast /youtube show the six bigger sign. Hustle muse goddess asks: what are some low budget high return marketing techniques that we can follow? Well funny.

You should ask that, because I talked about one all the time. It’s literally just posting on Instagram. How low-budget is it if you already have a phone and you already have Internet service and it’s literally free, your Instagram account is free. You taking and repurposing photos is free. If you want to take out the little @ symbol out of the repost symbol, then you just pay like a dollar a month.

So that’s one dollar and all you need to do is invest your actual time into finding photos to re post. I do a whole article about how you can build out your Instagram page when you don’t have any original content. What we have done with one of my business with the no label extensions page also is create an inspiration page as a whole cell hair company owner. I cannot rely on any of my clients, posting tagging us as their source, because that would expose their plug and then everyone that they sell to would know to just come to us and get it at half price.

So that’s the last thing that we’re going to do. That’s the last thing. They’re going to do so, knowing that we weren’t going to have that feedback, knowing we weren’t going to have that user-generated content, we decided to make an inspiration page that provides value to stylists value, to models, because we always try and tag the stylist and the model And our audience is growing at like a thousand followers a week.

I think faster than that, because we’re almost a twenty one. Twenty two thousand – and we started this at the start of the year – and this is with very little user-generated content. I’d say less than 5 % of our posts are actually of like photos that we’ve taken ourselves so posting on Instagram. As long as you are consistent as long as you are smart about your posts, then you are going to grow as long as you are using your hashtags and following all of the advice that I always drop, then like search look through my articles on my blog There are so many articles where I talk about Instagram strategies, so we won’t get into all of them, but that is one free way.

Another free way. It’s what we’re doing right here right now. Yes, you guys know. I have upgraded my just down here. You guys know I love me. A glueless wig got to keep that down. Had all the puffs destroyed okay, so, yes, I did upgrade my camera quality, but when I started off recording content like the articles that have some of the highest views on them on my youtube blog were shot on my iPhone on my iPhone.

That’s it! If you want to go ahead and invest in more lights, if you want to go ahead and vest in more lights, I got the ring light up. There got some spots lights, I have so many lights. I have so many microphones, but I’ve been creating content like as my job. I was a jerk broadcast journalist. I worked in the news. I’ve been a content creator for over a decade. This is just kind of what I do, but you don’t need all of this equipment.

I recorded articles on my cell phone to specifically show you that you could do it too, that you don’t need all of this fancy equipment, especially when you’re not just getting started or when you’re just getting started. That, I feel, is an excuse that people make. Oh, I don’t have the right camera or I’m going to wait until I can afford to the lights. Get next to a window go out in the Sun. That is the ultimate light source and start recording on your cell phone show people what you’re working with when it comes to this hair.

This no label extension I have to show up, and I have to show you what I’m working with. Otherwise, you don’t know that you have the opportunity to buy it. That is what you can do. Low budget high return, marketing techniques, pull out your cameras, start recording articles. Let me see muse goddess is selling you of all people should invest in a little weeks here. Let me show you this: I got it on Amazon, I take it with me everywhere.

I know it looks like a fun toy. Ladies this play, but this extends – and you know what fits in it perfectly my cell phone and then guess what there’s a little tripod thing at the bottom – invest $ 20 into this stand. Every time you are practicing, you should be recording yourself. Go live a couple of times a week, make sure that you’re rolling on this doing popular dances to to popular songs and all that stuff.

In your version, your iteration people love reading and consuming tons of content on the same subject when something is going viral, it’s not just about who’s going to tell me about it first, it’s me wanting to see how you are interpreting this information. What are you going to say about this when it comes to you as a choreographer? You should be listening to like the trending things, see what challenges are going around there and show us how you are interpreting that through your artistry, Instagram was literally created for you and then, of course, YouTube is a wonderful visual, medium but Instagram says that’s where the Attention is that in people I’m people and people, I love reading people dance on Instagram.

It brings me joy. I need to get back dancing and so so to see another person doing that it’s you are providing value. You are giving people like me joy, because you’re dancing for us to something popular in trendy and we think and it’s just dope. So I think that is what you should be focused on making sure that you’re putting out constant content showing what you can do and I promise you will see a return on it.

You have no dancing. What is going on here. Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting a article of your dancing, oh and the focus isn’t going to let it do that. It’s not! I just don’t understand snow dancing on here, girl hashtags go ahead and look up the articles that I’ve done on hashtags daily anytime, you’re dancing.

You should just be recording it. I can’t girl. No, ah, no, that’s it! That’s the end of this Q & A cuz cuz. You don’t even read my other articles. I can tell by your content. I don’t mean to like go in on you, but I’m so hungry. So I really don’t coaching call thank you guys for sitting in on this Q & A session with me, charlo Brea, CEO of new level extensions. We help women start hair extensions companies launch their six-figure side hustles in the hair extensions industry, with our hair biz.

In a box program make sure that you check that out and no label extensions com, great Charlo, Greene


 

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Online Marketing

Marketing For Local Businesses in 2020

You went full local right You’re on the first page, Correct when you type in your, what is it, What are the keywords? Keywords correct, So we rank…. We help businesses rank for keywords in their local market, so They are able to find So, in instance, Santa Monica dentist, or you know, Santa Monica design studio. We help businesses get found. Through those keywords Yeah, but what I mean when I look at the Google, you have literally like eight positions.

Eight first We have six positions and then the- Plus articles for article production in our city: Okay, so how did you Get so many positioning on a Google, It’s really about understanding what Google is looking for and using –‘Cause Google literally Tells you what they want And you know for us It was understanding you know with Google when You’re, looking for a search, there’s different things: That you wan na consider Which the first one’s the Google 3 Pack 3 Packs, are pretty much going to be the three little things that show up when you type in a business, It’s going to have their name.

.. Their name, their directions. Their phone number – That’s a Google 3 Pack, Underneath that — People also call it a Snack Pack, 3 Pack, whatever it may be, Underneath that that’s the Organic search pretty much And then for us what we did. Through optimizing citations, which citations are things Like Google, My Business Bing Yelp Easy Local. These different places that You know are directories We listed and optimized Our business in over a hundred of them There’s different numbers.

You could do, but we optimized them with Our keywords in there with our phone number address and name Okay, I see All these different places. I see what you did there: Okay, We created a signal, So we let Google know They were like “, Hey, Listen: here’s our business “ We’re listed on all these Different directories “ and we offer all these different services.” Okay, so we build this kind of net right.

Yeah, the web, Okay, so that’s one interesting thing:,’cause. What you just told me is that when people search for it right – And I wrote an interesting article about search and discovery, And how that unfolds today, Because you see number of searches on Google, has been the same since 2012. Okay And the number of People using the internet has skyrocketed. Okay, So what that means that these days people are searching less and less, but when you count it up, For a search per one person it equals to one search per day.

So that’s not a lot right. But when you look at a social media, people started spending time more then, and when you calculate time, They spend on social media, they spend around 50 minutes. A day on social media, So people are shifting From search to discovery, And what do you think about it, I mean I partially Agree with you on that, and the reason for that is that something that you won’t see with just on Google search results.

Yeah is the information of voice Voice is taking up a Huge market (, mumbles ), That’s the thing yeah And it’s a huge thing. You know I mean And that’s another whole other frontier to talk about. But you know it’s Optimizing SEO and all that That’s another role that Plays within you know, voice, But that’s, I feel, like that’s a whole other topic of discussion, But I mean there’s still –. It’s still a very used platform Because for a lot of the People that I work with and my ideal clienteles, There are the old — and it’s like think of how Do your customers think where are your customers at And for me I know that my demographic is 40- to 60-year-olds.

That work. You know at an office sit at a computer Yeah And I need to think like them about what are their search terms and what are they looking for online And that’s what I try to Implement in using my websites when they are doing, search and discovery, they’re finding articles about hey, how much does a article cost? How long does it take a article to be made, I’m creating all this different content, Yeah and that’s the thing That yeah, That’s the thing What you are saying: Is when people search for this article services, you just give them the article, because article is a very good media right.

Correct So give them a article how to do it and how to reach it, But now that we kind of see the people shifting towards discovery, Am I saying that right, Uh huh: What do you think will Be the role of article Because, right now it’s Like explaining how to do what you are searching for, but in the future, as more and more people are heading towards discovery, what do you think will Be the role of article Well, I mean, I think, The current role of article on top of educations are going to be retention.

You know what article really works, for you know small businesses, Okay, It’s all strategy really because you implementing A article into your website So, like let’s say you are a dentist Yeah. Now you have a article on your website and we helped you rank to get there. Now someone clicked on the Google 3 Pack and they see a article there Now they’re spending 30 seconds to maybe two minutes. Yeah, that’s true: if they’re entertained, Enough on your website, because they’re reading a article They’re, not spending Time reading the content and that’s something You have to understand You writing content.

You’re doing it for Google For Google to understand — Okay for the algorithm, Exactly Okay And then you producing article content, that’s for your consumer! To be able to understand what you’re doing And the way that that Plays out in two ways is that the article helps Your client understand what you do, but then It also helps you keep your client on your website longer And the way that that strategy works is that now that the client Is spending more time on your website, your bounce Rate decreases with Google So then to Google.

It’s like hey. This person went and clicked on this dentist and now they’ve spent three Minutes on this website, Normally other dentists. In the areas people are spending 30 Seconds to a minute and they’re clicking off: Okay, This website is more relevant to what People are looking for because they are spending more time in it. Okay, I see So to Google they’re going to favor You because they’re, like you’re, providing — All the care about, is user experience.

Okay, that’s very interesting because that kind of links up to something that we spoke earlier. You told us that social media is not the best place to be for small companies. Why is that? Yes, and no So for small businesses, Okay, If I was to give –, If I was given a marketing budget, I wouldn’t spend time…. I get a lot of companies like “ Hey. Can you do social media for us?” And it’s to me Yeah is not the best strategy, but it all depends on What you’re trying to do Now, if you’re selling this product, I would spend money on social Media creating article content.

I would call my buddy Mole. He does lifestyle brand articles, ( Stanley, laughs ) And be like “ Mole. I Got this great product “ Create a article for me..” Yeah, I would then advertise Through social media through YouTube to sell this product, but the thing is when you’re A service-based business and I’m just going to Keep using a dentist Yeah, I don’t want to see your Article on my YouTube feed, I don’t want to see your Article on my Instagram feed cause.

I don’t care about — Like when people go to the dentist when they look you up it’s because they’re in pain, And they want a fix right now and then Yeah So, unless –, If you’re a dentist, a article that you can do is How to Brush My Kid’s Teeth, How to Floss. There’s like those little Things that you can do that you know you can bring some Sort of value to people but for the most part, If I’m on my Instagram and you’re, not a hot Doctor, like most girls like to look at ( Stanley, laughs ): I don’t care about seeing That kind of stuff, So you have to understand the mentality of you, Know your clientele So going back to what we Were saying rewinding, it is that if social media Plays part of your strategy that after we optimize your website and now you have SEO and your Rank – and you have a article, I would then re-target You using social media.

Ok, I see so you would use social media as re-targeting Correct for people who already showed intent Exactly they already Visited your website, they know that you exist Okay, but people who, for example, are –. Let’s say we have these people right who are following some kind of dentist or stuff like that. That are Interested in this topic, right, Maybe dentists, are not like the best example in this case, Let’s maybe shift it to Whatever institute you want eCommerce, Let’s shift it to eCommerce and, let’s say sneakers right, It’s hot! So let’s say you have these people who are interested In sneakers per se as a topic, So wouldn’t you then try to Target them somehow, with article Just kind of build your Awareness about your store, Yeah, but I mean but That’s different, though, because I feel with if You’re selling sneakers Yeah in the market like if You’re in New York City, different situation, Like you, have to play to your market and not every –.

Like that’s the thing, not every strategy is Going to work for everyone, You’re in New York, City and You sell custom sneakers Yeah, you could do a lot of advertisement.,’Cause there’s a lot of outreach, but for me in my local Market, you know a sneaker. I would advise you to not Even to start a sneaker store, ( Stanley, laughs, ) The money you’re going To spend on overhead to start a sneaker store start it outta your garage.

Okay, so is there any Product that will be hot. Well, it’s not so much about –, It’s services versus products, Yeah They’re two different Marketing strategies, you know what I mean: Okay, I see what what you mean: So yeah.’Cause, it’s like not Everything’s going to work for –, I have a client that he Sells medical bandages and he wanted to do local search. I’m like dude, that’s not like –, It’s about being smart with your money and what you’re going to do Like for you to wan na.

Do local Search for medical bandage, it’s not smart allocation of your funds, Like you know, you’re, better off targeting people on social media that own medical department stores, Okay, If you were going to do that, you know what I mean: Mhm But it’s like having an understanding of who is it that you’re trying to reach to, and then you have to contextualize Your marketing to them, Okay, Okay, now I’ll circle back a little bit; Okay, because what you did Is you used YouTube for marketing to dentists right? You showed this article that You made for dentists, Correct, Basically just testimonials right.

I took –, I found a dentist That I wanted to work with Yeah and then I found a bunch Of really good reviews that he had online and I made a little 30 second article of it, and then I ranked it on YouTube. I just love it, And I was like hey saw, you had a really great reviews. I made this article for you check it out. It’s ranked on the first page of Google or YouTube Okay, Okay, so that was kinda unconventional way.

You Used YouTube for the dentist, I would say right. Correct And right now we see a like a huge rise of Tik Tok right, Yep At this point, I believe it’s higher than Facebook, if I’m correct It could be, The user base is skewed. So young right now that you know for the — And there’s still a lot of people even in this pro-group Yeah that have never used Tik Tok before Yeah. That’s true. I Haven’t used it myself? Okay, so there you go Like I spend a little bit of time because it is emerging article Okay and it’s the same way that Insta — When I started Instagram, it was 15.

Second articles, Oh yeah, I remember that I needed to compile a Story into 15 seconds Yeah, I remember that Those things evolved The same way: Instagram Used to not have Stories Snapchat had Stories, they –. You know what I mean. These are all feature-based. Okay, all Tik Tok needs to do right now. — But Snapchat was never used commercially, though Yeah there was Was it There was ads in there like? I think, a really great strategy that used to work for Snapchat is when you used look at a map and see where people were at Mhm, you could then do service-based — So like something that I saw a lot with Redbull in my area.

Is that Redbull somebody — A friend of mine, used to work for them. They used to go on Snapchat and look at all the hotspots. To see where they were on weekends and then Redbull would go out to those areas. Oh and promote Redbull I see that, like a heat map Exactly!’Cause, they knew where all the heat map was at, where All the people were at Okay, so that’s one way to use Snapchat Correct, And what would be the way to use Tik Tok? I don’t know Okay, It’s new! It’s new! So have you ever seen? — Influencers Influencers ( Stanley laughs )’Cause, like it’s really Easy for you to go –.

I have a friend right now. His name is Lucky Goats, Kid’s, 22 years old. He makes dog articles. He makes funny skit with his dog This kid’s 22 years old, He’s getting paid 150 bucks a day Mm; hmm To make a funny article: Okay, -‘Cause he has music producers now,’cause. He has about 350,000 followers, Yeah But music producers want him to use their songs on his articles for them to get exposures. What Yeah, but that’s the thing, 22 years old, if you got paid to make a 30 second article for 150 bucks like dude, that’s like –, Okay, I’m getting to Tik Tok Yeah man! It’s a young platform that Yeah, it is for you to reach to get a lot of reach.

It’s not hard. Are you on Tik Tok I am Okay, so what are you doing there? Nothing ( Stanley laughs ), I’m consuming I’m consuming. I’m learning I’m seeing what people are doing Like what I’m most amazed about Tik Tok is the young creative people and their ability to tell stories in a very funny and different complex ways. Isn’t it like one there’s a short article, It was like Vine, I mean, there’s articles That are 15 seconds long and there’s articles that you know they’re 10, minute — or one minute long, but there’s also –.

I could shoot a article and you could take my article and you could collaborate on that article. Okay, I got it Which you see people doing things that I’m like whoa? I didn’t even think about. That you know what I mean Like taking really out: Of weird context, articles and putting them together, but it’s — Okay, I see That’s where I think you know where article’s going to Change because you know for a lot of what we do now.

It’s — The consumers I market to are a lot older, But eventually that’s Going to skew down so you have to — The same way that you have to change your article format for YouTube than you do for Instagram. And for Facebook, Okay, You’re going to have to change that article messaging to be Able to reach those people So the same way: — On Tik Tok right Exactly so, if using You know different GIFs and things like that within your article and using these different motion: graphics, you’re speaking to the Young demographic, too, Okay, I see So you have to be able to –, So me right now.

I just want to consume and learn, see what the kids are doing Then. Also it’s a really great Place to find young talent, You know what I mean: Okay, yeah Like for me being able To reach out to a kid, be like hey, Like cheap influencers at this point, right, Exactly cheap influencers, But even no creative people, Yeah -‘Cause: it’s a lot easier for me to hire a 15-year-old to make another Article for a 15-year-old than for me to hire a 30-year-old to make a article for a 15-year-old There’s a disconnect Yeah I mean at this point when you Get some kind of work where you need to market to young people.

You already got it right. You know where the place Is and how to reach it Exactly Okay. Okay, so that’s it! Thank you! A lot man. It’s been a pleasure to talk with you. For sure man All right, a pleasure Okay: cheers ( laughing ) Peace. Okay, that’s been Actually, the first time I did this kind of shit How did you like it


 

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Online Marketing

Time Saving Social Media Tips for Your Business

So hey I’m Sam, and this is Emma. So I’m constantly knowing social media’s important and you need to be on it. Or your thought is I have to like. I have to comment. I have to constantly post Actually Emma. I know you’re the social media Queen here. So what is some of your Tips on saving time on social media, First and foremost start a social media content calendar.

This is a great way to help you plan ahead, also to help you get Creative with your posts, because it is all about quality, not quantity, So to improve the quality. If it you want to plan ahead, To get those holidays in there with some cool posts, Also think about it. This way you got Instagram Facebook Twitter. How often do you post I get that asked all the time And the worst thing you want to happen.

Is you wake up it’s Thursday and you Haven’t posted anything since last Thursday, So with Instagram, post At least once a week, But I recommend a couple times a week – Also take advantage of those Instagram stories’cause, that’s really to me easier to fit in because it’s more Raw unpolished content, So it’s a really great Way to some like behind the scenes, I know we’ve done it here on set And then for Facebook again post a couple of times a week And think about what photos, you can add, Show photos of your team Showcase.

Your expertise share something that’s entertaining and of value, Educate me and then Twitter. Now Twitter. You can get A little more frequent to stay on top of that newsfeed, So you can be posting every day Once a day, maybe twice a day and keep it short and sweet. Like me, And informative, I wasn’t going to say it And you might be thinking I’m a seasonal business, so I’m going to like take some time off with that social media calendar Eh wrong, Let’s say: you’re a hotel.

It’s the off season show me a picture of the beach Wish. You were here, Happy get excited about it. Take this and put it top of mind for your customers, your guests, so they don’t forget about you throughout the year Wow Emma! That’s all great and it’s Valuable information, However, I’m only one person And it feels like it’s a lot to do. Do you have any kind of Tips on how to kind of go about all that.

Yeah totally So I will bring up, Go Daddy, Social. We are a do it for you service, we’re on that team And we’ll take this Completely off your plate, After all, it’s a full time job So we’ll give you the Writers to handle all this, If you want to handle this on your own Rad, there’s hootsuite TweetDeck, those are scheduling apps, So that can help you to plan ahead and get that content. You know think about it ahead of time, Ready and it’ll post on your behalf.

In the future, I also recommend to Keep in mind, especially on social media, that you don’t always have to create original content, Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit. Oh, my gosh click retweet. There’s your content for the day and it’s super relevant to your audience.

Maybe some cool recipes and cooking tips, Or maybe you are a landscape artist and you read something about on homes and gardens or better homes, And you get excited about it. You’re like this is something My audience will love Again: repost retweet And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products capturing their experience.

With your services Pay attention to that when you’re mentioned and repurpose that Share it, retweet and That’s going to save you time, Just like the scheduling apps that I mentioned prior So I’m sensing a theme here that I don’t have to come up everything myself Exactly and that’s. What’s so cool about these Social media blogs They are very social and that, yes, it’s not always about You and it shouldn’t be Just dishing out your content, your expertise, sell, sell, sell.

You want to drive some Conversation and engagement with the help of your friends on social, Like other businesses in your industry, So I know one of my bad habits in the past is really just always being on social media. So do you have any kind? Of tips to kind of help with that Yes, you can definitely just set aside some time a window where you take that time to really focus on your social media content And also go and check out what other people are posting.

So you can get new followers. You can get eyes on your brand by just following, like minded people, And in addition to that, I’m a big fan of setting alerts and reminders. Oh yeah, I love to do whatever I can to declutter up here and take off my brain One less thing to think about. I am all for it. I live by my calendar, so I get that Yeah same You should see it mine’s color coded It’s ridiculous.

Oh mine’s bland So have an alert, Have a reminder and then, when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews And if you did take the Time to respond to those Read them and respond: In a personal manner, And any mentions that you have, Which I just talked about, User generated content: this is another great time to Check in setting that alert, like hey Sam, remember, see if Your customers are posting about you and, if so, acknowledge that, because this is clearly a Testimonial to your business, if they’re out there mentioning you Or taking photos of your services, your products Take advantage of it set an alert: Your users, your clients, your customers, they’re the best marketers for your business.

Another thing that I recommend for a good time saver is write out the copy before you post, So your caption. I see this all the time. With my influencer friends, They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re Just hanging out stumped for words like Em Em Em. What do I say? I’m, like I don’t know, you’re putting me on the spot. So it’s something to Think and put time aside to put these captions, Maybe in a word doc, I often use my iPhone notes.

I see my influencer friends do the same So that way, they’re not rushed to come up with a witty creative caption. They have like this caption bank. If you will So you’re saying pretty much, you don’t have to do. Everything in the moment, You know you can plan it out Yeah and that actually brings up a good point. We’re talking a lot about captions and having a caption bank if you will, But also have a photo Bank, so if you come across some compelling photos that you think you might use one day to represent your brand or Your team or your business store those in a place where You can easily access them And just put them out there.

It’s going to save you so much time versus that day, you’re coming in to the kitchen, You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out, Be like oh team, get Together, we’re going to do a behind the scenes photo, It’s like no. This is our busiest time of the day. People need to be served. Customer service is still important, So get a photo bank it’ll save you time in the end, All right, that’s a wrap comment below with your Favorite time-saving tip And make sure that you, like this article, subscribe to our blog and ring that bell to make sure you’re notified when our brand new content comes out.

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Small Business Marketing… Don’t even think about making THIS copywriting mistake

This is the second installment in a series of five, where we’re talking about mistakes, people make in copy that could kill their sales. Today, we’re going to talk about using acronyms and jargon. Look in whatever business you’re in there is a vernacular there’s a jargon.

There are acronyms that are used that you know that perhaps your colleagues know, but maybe your audience isn’t all that familiar with. If you’re a jeweler, you might use the term GI a, but your customers know that do they know what that means. What about I Jo or are Jo or any of the other acronyms that talk about the associations you might have or the qualifications that you might be able to spout? Not that there’s anything wrong with letting people know that you have some qualifications that lends credibility, but they need to understand what they know in the speaking business.

There’s something called CSP. It stands for certified speaking professional problem is most people, including most meeting planners, don’t know what it means or what it takes to get it. So what good is using it if it is not explained, I’m not saying you shouldn’t use it, but you must explain the term. I’ve got a client, who’s, selling, high-tech electronic equipment to the government for use in airplanes and fighter jets and those kinds of things he has a acronym.

That’s our m.R.H M stands for remote health monitoring. Do you know what that means sounds like something they stick on astronauts to make sure their health is ok, not at all has to do with the monitoring of the condition of the power supply or the electronic components that he sells, and it’s a unique point for Him but his customers do they understand it. Do the buyers understand it and is he absolutely sure that they do because, if you’re at the least bit uncertain, you must explain your terms, don’t get caught in the syndrome of using jargon and acronyms that your prospects may not understand? That’s your tip of the day.

So subscribe to your blog and tell your friends about it, check out back episodes of tips of the day and I’ll see you next time on your 30-second marketer tip of the day you


 

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Time Saving Social Media Tips for Your Business

So hey I’m Sam, and this is Emma. So I’m constantly knowing social media’s important and you need to be on it. Or your thought is I have to like. I have to comment. I have to constantly post Actually Emma. I know you’re the social media Queen here. So what is some of your Tips on saving time on social media, First and foremost start a social media content calendar.

This is a great way to help you plan ahead, also to help you get Creative with your posts, because it is all about quality, not quantity, So to improve the quality. If it you want to plan ahead, To get those holidays in there with some cool posts, Also think about it. This way you got Instagram Facebook Twitter. How often do you post I get that asked all the time And the worst thing you want to happen.

Is you wake up it’s Thursday and you Haven’T posted anything since last Thursday, So with Instagram, post At least once a week, But I recommend a couple times a week – Also take advantage of those Instagram stories’cause, that’s really to me easier to fit in because it’s more Raw unpolished content, So it’s a really great Way to some like behind the scenes, I know we’ve done it here on set And then for Facebook again post a couple of times a week And think about what photos, you can add, Show photos of your team Showcase.

Your expertise share something that’s entertaining and of value, Educate me and then Twitter. Now Twitter. You can get A little more frequent to stay on top of that newsfeed, So you can be posting every day Once a day, maybe twice a day and keep it short and sweet. Like me, And informative, I wasn’t going to say it And you might be thinking I’M a seasonal business, so I’m going to like take some time off with that social media calendar Eh wrong, Let’s say: you’re a hotel.

It’S the off season show me a picture of the beach Wish. You were here, Happy get excited about it. Take this and put it top of mind for your customers, your guests, so they don’t forget about you throughout the year Wow Emma! That’S all great and it’s Valuable information, However, I’m only one person And it feels like it’s a lot to do. Do you have any kind of Tips on how to kind of go about all that.

Yeah totally So I will bring up, Go Daddy, Social. We are a do it for you service, we’re on that team And we’ll take this Completely off your plate, After all, it’s a full time job So we’ll give you the Writers to handle all this, If you want to handle this on your own Rad, there’s hootsuite TweetDeck, those are scheduling apps, So that can help you to plan ahead and get that content. You know think about it ahead of time, Ready and it’ll post on your behalf.

In the future, I also recommend to Keep in mind, especially on social media, that you don’t always have to create original content, Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit. Oh, my gosh click retweet. There’S your content for the day and it’s super relevant to your audience.

Maybe some cool recipes and cooking tips, Or maybe you are a landscape artist and you read something about on homes and gardens or better homes, And you get excited about it. You’Re like this is something My audience will love Again: repost retweet And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products capturing their experience.

With your services Pay attention to that when you’re mentioned and repurpose that Share it, retweet and That’S going to save you time, Just like the scheduling apps that I mentioned prior So I’m sensing a theme here that I don’t have to come up everything myself Exactly and that’s. What’S so cool about these Social media blogs They are very social and that, yes, it’s not always about You and it shouldn’t be Just dishing out your content, your expertise, sell, sell, sell.

You want to drive some Conversation and engagement with the help of your friends on social, Like other businesses in your industry, So I know one of my bad habits in the past is really just always being on social media. So do you have any kind? Of tips to kind of help with that Yes, you can definitely just set aside some time a window where you take that time to really focus on your social media content And also go and check out what other people are posting.

So you can get new followers. You can get eyes on your brand by just following, like minded people, And in addition to that, I’m a big fan of setting alerts and reminders. Oh yeah, I love to do whatever I can to declutter up here and take off my brain One less thing to think about. I am all for it. I live by my calendar, so I get that Yeah same You should see it mine’s color coded It’s ridiculous.

Oh mine’s bland So have an alert, Have a reminder and then, when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews And if you did take the Time to respond to those Read them and respond: In a personal manner, And any mentions that you have, Which I just talked about, User generated content: this is another great time to Check in setting that alert, like hey Sam, remember, see if Your customers are posting about you and, if so, acknowledge that, because this is clearly a Testimonial to your business, if they’re out there mentioning you Or taking photos of your services, your products Take advantage of it set an alert: Your users, your clients, your customers, they’re the best marketers for your business.

Another thing that I recommend for a good time saver is write out the copy before you post, So your caption. I see this all the time. With my influencer friends, They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re Just hanging out stumped for words like Em Em Em. What do I say? I’M, like I don’t know, you’re putting me on the spot. So it’s something to Think and put time aside to put these captions, Maybe in a word doc, I often use my iPhone notes.

I see my influencer friends do the same So that way, they’re not rushed to come up with a witty creative caption. They have like this caption bank. If you will So you’re saying pretty much, you don’t have to do. Everything in the moment, You know you can plan it out Yeah and that actually brings up a good point. We’Re talking a lot about captions and having a caption bank if you will, But also have a photo Bank, so if you come across some compelling photos that you think you might use one day to represent your brand or Your team or your business store those in a place where You can easily access them And just put them out there.

It’S going to save you so much time versus that day, you’re coming in to the kitchen, You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out, Be like oh team, get Together, we’re going to do a behind the scenes photo, It’s like no. This is our busiest time of the day. People need to be served. Customer service is still important, So get a photo bank it’ll save you time in the end, All right, that’s a wrap comment below with your Favorite time-saving tip And make sure that you, like this article, subscribe to our blog and ring that bell to make sure you’re notified when our brand new content comes out.

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