Categories
Online Marketing

Direct Response Email Marketing!

If you restart, what would you do this? A lot of them said this okay, so so this is super super valuable for you, most of you guys are beginners, and why not do what someone who’s successful says they would do if they restart or be in your position as a beginner.

So listen up direct response. Marketing is something on people, don’t even know the word or the phrase. Oh. So, if you’re reading this good for you, the right response, marketing is basically you owning traffic, basically marketing the people where you’re going to get a exam, get a direct response from them, yes or no, or a certain action directly from them. What I’m talking about here is actually email.

Yes, you use part of the things like send email to people, physical, tangible mayor mail, but I’m talking about email for this, okay building an email list and marketing to them forever. Okay, guys want to talk about so visit. The strategy traffic time traffic tons of free stuff we’re just and then an opt-in page up, redirect redirect to offers hosting offers Ultron the funnel for you, if you’re new here alright funnels offers, as in multiple offers.

Alright – and am I missing anything here – you need an autoresponder sequence, so sequence. This is what I would do and they need email blast blast in the past yeah you got ta read list. This is like straight up their strategy and I’m going to show you the numbers and you’re like oh, my gosh. How can you even make money if you’re doing email marketing does that even work anymore, I’ll take what works is owning traffic, and this is just like the go-to thing to own traffic? Yes, you could do messenger, but is that going to be around forever? We know that email is the back brace for the whole internet and keeps it all glued together.

Basically, it’s the glooms internet. Everything you signed up for is under your email. Okay, email is the core okay to get to people in a core thing, so yeah, when the internet was even created, having an email was like the first thing, just a way for people to communicate and then other things pop up and you created it. Okay and then email silly all right and let me try it fun. Let’s try over here, you see it we’re driving traffic sorty is for traffic, we’re sending it to our opt-in, page opt-in.

We redirect them to our main offer. We can either own this offer or we could promote a mid ticket commission offer relevant to whatever needs were in that make sense, so you’re sending traffic by the way, my course I teach extensions of this whole funnel you can make six to seven figures or more. Okay, this business model is like the go to best business model, but then there’s secrets inside of it that you don’t even know about.

Then I teach inside my course so check that out. You’ll love it okay, I can add in bonuses. Okay, so you click the opt-in, you get the email. Alright, and you run your email sequence in your autoresponder could be a lab. Bird could be get response, it could be market hero, aka Alex Becker’s business. Those three are great and then there’s other ones, but I use Aweber and GetResponse. I can’t really decide between the two, so you just decided when you want.

I don’t have a link for that, but clickfunnels is we’re going to need to build your actual landing page. So that is in the description you can get your free trial, very special link for you there and you can email blasts to any offer that comes out in your niche. You can block students, and this is how you make an average of $ 1 per month. So basically, one dollar per month is like the key here um you are earning money for his opt-ins for the free stuff.

You may think coming else are not even earning anything, I’m just getting these emails and who knows what they’re ever going to make me money? Well, guess what it’s a numbers game in collecting about your email addresses so for every person idea – molest, you should be earning one cent to $ 1 to $ 10 per month – depends how how many offers you promote them? Monthly, okay – and this is not cleaning the email sequence.

This is including the email blasts, so you send out email blasts. Your wholeness of new offers new ways to monetize them all. You many things and even your own products, free image, and this is how I’m making thousands per day this my top income sources. I hope this YouTube blog becomes one of my top and then I hope that my site, businesses, that I want to build big companies out of one regarding influencers, is one of my big ideas, hopefully be making a million a month.

That’s down the road. It’s getting bailed it’ll take a while, but that’s and then other big ideas that I have I’m just an idea machine at Kim’s not digest. I don’t say that to brag or anything, but it’s kind of curse, and I know I think I saw something I must have said that he comes up ideas. It’s just like a weird thing like we might not stop his ideas. I got a huge stack of business ideas only do in my life, so this is like direct response marketing in the strategy that I would do if I to restart, because it’s the one best working for me right now.

It’s pretty good, lit okay you’re getting people into recurring right here, and they want to opt in because they’re getting a ton of stuff. Okay, you’d, like a bullet list of all the value giving them for the email they’re going to do. If it’s one thing, you have lower opt-in rates, but if it’s a no-brainer for them just to get their email and get the thing you give it to them and you get to them through the email redirects to the page and that’s easy news: clip phones.

So in high drive traffic do free traffic um. For starters, if you don’t have much money in your total beginner and you have no money do that. But if you have money you can freaking make a great bar align with the strategy. It’s the best drug to go to strategy for anyone. Okay, this is how big companies you can blow up their company very fast. That’s so now you just invest in any paid traffic source.

You want to do you. Do Facebook, that’s a great one. You could do Instagram. Anthony D is a huge influencer. You could do YouTube, you can do search ads. You do anything, so I hope you guys like this article. This is like a very valuable article. I believe, and if you believe that you can share your opinion by just doing thumbs up or you’re, going to comment down below, leave questions down below.

If you have any um check out that affiliate marketing course, you’re going to killing get a great are live from your investment of learning, learning, a new skill or more information that you never do about so check that out and other new stuff. In the description, I will see you in the next article peace


 

Categories
Online Marketing

Digital Storytelling Tips with Donald Miller, Building a StoryBrand

My name is Tyler Kelley, I’m the co-founder and chief strategist. At slam agency. We are a full-service boutique digital marketing agency, really designed to help you captivate, motivate and inspire people to action through advertising and I’m really excited because today I’m going to introduce you to another one of my favorite books when it comes to copywriting storytelling, developing a message.

So last week we talked about the importance of understanding the sales process as a marketing professional. In order to level up your marketing expertise, you really have to understand sales why people buy? What motivates people drives people to action? If you can understand this, then you can really level up your marketing game now, if you’re a marketing director, that’s just always done marketing, then maybe you haven’t had a chance to get out in the field.

This is obviously the best place to start to understand how your sales organization operates the challenges that they face. You know what are those conversations that they’re having with people in real life. You really should absorb these types of things. That way, you understand, you know number one where your sales team is coming from and number two. What are the types of messages? What are the types of responses that help people get just a little bit further along in that buying cycle without understanding the literal, nuts and bolts of your organization’s sales process, then it’s going to be really hard to market.

You know no longer are we in a day and age where marketing can be here and sales can be here. We really have to bring these two together break down these silos. Bring these two together, align them so that marketing and sales are both operating. You know with similar KPIs with the same end goals, mind working as a unit and that’s how we can get more done, and so you know when it comes to understanding sales as a marketing professional.

The first way to do that is to just you know, get on the ground with your people and just absorb in the same way that you know in in branding. We would absorb the the attitudes interest, opinions of the brand, the voice of the brand, and we would we would work that out through a branding guidelines. In the same way, you should really absorb all that there is to absorb when it comes to sales. Now the second best way to kind of get this into your way of thinking as a marketing professional is to read copywriting books, okay copywriters, the best copywriters, the the copywriters, the legends of years years past.

These are the people that understood human behavior understood how to get people to buy. Now. What I really like about copywriting books is that they can bind. You know all of these important elements: the cycle and user psychology, buyer psychology, a thorough understanding of the sales process and then putting those things together, how to craft a message that drives results, and so really the best copywriting books put all of these things together and You’re able to get all of this knowledge in one book: okay, otherwise you’re reading books on psychology on why people buy you’re learning about the sales process, reading books on on on just sales process and buying cycle, and these types of things.

And then you know messaging and storytelling, and but the best copywriting books are going to combine those three elements, and so last week I introduced my one of my favorites scientific advertising this week, I’m going to introduce another favorite. This one is building a story brand by Donald Miller, New York Times bestseller. This guy runs an agency at a Nashville. Tennessee has has had some pretty high-profile clients over the years, but I think now he’s primarily focused on driving this methodology into the marketplace.

Helping agencies helping businesses kind of get up to par when it comes to story brand and the story brand framework. Now, in this book he talks about how companies waste an enormous amount of money for to really two reasons. Number one is that they just felt a focus on what matters to buyers right and what matters to buyers. What really when it comes down to it. The reason people buy is because they’re either looking to survive or thrive, they’re looking for a transformation they’re.

Looking for your product or service to take them from their pain point to success and in reality you know, we waste a lot of money because we don’t get to the point and we don’t tell users, tell our buyers potential prospects. What’s in it for them, and specifically, what’s in it for them, it’s like what’s that result, what is that, after effect after you’ve utilized my product or service, the second way that, as a company you can waste, a lot of money is just being confusing.

You know, we’ve heard this: Barry Schwartz talks about analysis, paralysis and this whole idea that the more confusing your offer is, the more likely it is that you’re just going to run people off. I mean you have to keep things simple, and the beauty of a storytelling framework is that it allows you to keep things simple and really that’s what this book is all about. It gives you a framework that you can use, and by framework I mean like it’s a fill-in-the-blank framework that, if you just take it step by step, you’re guaranteed to not be so confusing in your offer or in your pitch and you’re, really going to focus on The things that matter to buyers, which is surviving thriving that personal transformation taking them from that pain.

Point to that success. That’s that’s what a framework allows you to do now in previous episodes. We’ve we’ve dug into frameworks, and we’ve introduced several different types of options when it comes to frameworks and Donald will tell you himself that you know he didn’t invent this. This his framework is based off of the narrative framework. The narrative storytelling method, which has been with us four thousand beings for of years, and what he’s done is he’s just taking this put it into.

You know this book in a way that you, as a business owner as a marketing professional, can understand and utilize and put into practice right away. So I want to give you some highlights and, and in the in the show notes we will definitely, you know, have a link to this book so that you can purchase it and we’re available. Should you have any questions like on this practice, this this framework methodology? Okay, so building a story brand.

So when we think about the framework itself, the story brand framework, it’s really quite simple: here’s how Donald puts it a character has a problem meets a guide who gives them a plan, calls them to action and that action either results in failure or success. It’s it’s. The sb7 there’s seven steps to it. It’s super simple. The way I like to think about it is number one you have to identify you have to in any sort of marketing or advertising.

You have to allow your prospect, your target market to self identifying. Okay. So when I say self identify that means that, if you’re developing a radio commercial, if you’re developing an online article, if you’re, writing website copy right there front and center, your character has to identify themselves and the best way to do. That is by identifying themselves with the problem and so, for instance, if you’re a marketing director who is struggling with trying to make sense of digital marketing and how best to utilize digital for your goals this year.

If you can say yes to that, and that’s the first thing that I lead with – and you say yes to that – then you’ve identified yourself as a potential customer for what we’re offering in that case and so really a character who has a problem. These first two steps is that self identification. It’s a question that you can ask this person this this persona, this customer avatar of yours, this customer segment.

It’s a question that you can ask them that they say yes to so, for instance, if you run a barber shop, it could be as simple, as is your hair a little too long. Are you looking forward to getting a haircut if you can say yes to that, then boom the story has begun. What’s next meets a guide? Now, here’s the thing a lot of times when we think of storytelling, especially as marketing professionals. We think that we’re the subject of the story and that’s actually not true.

We are not the hero of the story, you know every good story, you know that hero is on a journey and for us our hero is the customer, so the customer is the hero. Whatever it is that you’re selling your customers, the hero, not your brand okay, where does the brand come in? Where do you come in? You come in as the guide you’re the guide. That’s going to take them from that pain point whatever problem, it is that you identified you’re going to take them from that before state, as Ryan Deiss likes to say that before state and then you’re going to give them a plan that says: okay, you do this! You do this, you do this and you’re going to achieve the success that you’re looking for you’re, going to have this transformation you’re going to survive you’re going to thrive.

If you do these things, that’s a guide who gives them a plan once you’ve done those two steps, then it’s you got a call to action. If you don’t ask you don’t receive so, let’s call this person to action. Okay. How do you do that? Maybe in a radio commercial, what might you say you might say dial this number visit WWE you got to call them to action. You got to say do this: if you do this, you’ll receive this.

If you don’t, you won’t and that’s the final. The final step. It’s because this call to action if they don’t take it, you have to you, have to kind of point them back to where they are and say: listen if you don’t visit WWE, so you see calm, then you’re going to be exactly where you were yesterday. You’re still going to have this confusion, this pain point it’s going to be with you, but if you visit WWE solution, comm and sign up and follow through with the steps and take action on that plan, then you’re going to have this success that you’re going to Survive you’re going to thrive, you’re, going to see transformation for your brand as an individual you’re going to realize success and that’s the key.

A character who has a problem meets a guide who gives them a plan that cause them to action. Hinting at that failure that you’re avoiding reminding them of that and then pointing them to success. That is how, in seven simple steps, this book Donald Miller says that you can. You can clarify your message so that customers will listen. Okay, so, like I said we’re going to leave a copy of this or I’m sorry we’re going to leave a link to this in the show notes for today’s show and read this – I mean these.

This is great storytelling this. This is the type of book that will help. You grow your business. If you are an entrepreneur, if your startup founder, if you’re a foundation director like it doesn’t matter, storytelling, is key. We have been telling stories for thousands of years as human beings and storytelling. It’s really, you know at the end of the day, it’s copywriting and Donald is an amazing copywriter.

So when I think of copywriting books that can level up your marketing game, this is one of them. Okay, so check it out. Thank you for tuning in. If you enjoyed today’s show or if you’ve read this book, let me know in the comments I’d be be excited to hear you know, who’s already read this and what you got out of it. If you read it make sure to tell me what you got out of it and if you haven’t read it but you’re going to order it.

Let me know that too, because I want to. I want to follow up with you and figure out. You know what were some of your takeaways from this book at the back of the book is a lot of really actionable practical things that you can do with your website and so there’s a lot here. There’s a lot here for marketing professionals and for business owners. So so I highly recommend it again: building a story brand by Donald Miller.

Now, if this is your first time tuning in be sure to subscribe rate and review, we do this every single week you can get marketing agency, insights, best practice and ideas to help your business grow, and you know if you’ve been tuning in for a while. Do me a favor and share this with a friend tell somebody about it, especially somebody that is in the marketing profession, because we do this for marketing professionals to help.

You kind of you know, increase your knowledge so that you can increase your revenue, increase your salary whatever that may be. So, thank you for tuning in I’ll, see you next week, thanks for reading, if you like, what you saw subscribe then hit that Bell. You’ll be the first to be notified when new content goes live. After that you can read more articles or slam agents. We picked something we think you’ll love,


 

Categories
Online Marketing

Real Estate Marketing Ideas For New Agents With No Money – EASY & FREE! (2020)

Every single article and the winner today was Brandon. Haslett and Brandon saw I post his comment down all right up here And, and he was like this article actually was inspired by his comment. So Brandon’s, 20 years old, He’s saying that he goes and he knocks doors every day. I think he was like try to make 10 or 20 contacts every single day. He’s like look, I’m a new agent. I you know: don’t have a lot of money go through put into marketing, It doesn’t matter if you’re 20, 30, 40, 50, whatever like.

Sometimes, when you’re skins start, You don’t have a lot of money to go put towards advertising or Zillow leads truly leads or any of that other stuff. So I just want to share with you guys some of the things that I would go through and do and some of these success stories of Has based off of this little strategy that I’ve got for you guys right so number one. Okay, I would go through You’re reading this article right here on YouTube.

I would go through and start your own YouTube blog right now, really quick guys before you’re, like Jason, I I don’t want to start YouTube blog. It takes too much time too much work and You know I can’t go through and then shoot a article. I’r scared to be on camera, really, quick guys. I want to show you guys a few different agents who didn’t start too long ago, and they have absolutely explode their brand and They just get leads like almost like endless leads coming to them right.

So this is right here. This is Graham Stefan. He is a realtor in the stuff. I think his South comes Southern California’s. Sorry, I can’t even talk right now Lily this guy’s he’s got over a hundred thousand subscribers. Now, if we come over here now, I think he started a couple of years ago, but he’s just been consistent with it right. So it says one year ago, guys look at that one year He has over a hundred thousand subscribers, and so This is one person.

I’r like okay, this. This is a huge brand that he’s very Consistent with the he’s shooting articles like every you know, a couple articles a week, but for here’s another one Loida right here. She says new articles weekly, so it’s like. If you don’t have time to go through and shoot articles non-stop, then you know you can go through and shoot it like. Maybe once a week two times a week three times a week and the great thing about YouTube: guys: Okay, If you guys been following me for some time now and also add a link to a article that I created, of how to actually Rank your YouTube articles And I go through step by step everything.

I do not see your not going to rank every single one, But I’ve got a blog That I start in the dental space that has well over a million views, and I started out about seven years ago And I still get twenty to twenty five thousand views. Every single month at like, like today, guys every single month Without even doing anything I having to touch that blog for like four to five months. Okay, so the great thing about YouTube is One: you can go rank for different keywords too: It’s a hundred percent free organic traffic as people going through Just typing in a little search result and I’ll.

Tell you guys some of the different things to cert or to make the articles about Here in a second and then you know when they see your article, They see you on camera, and so it builds a deeper bond They’re like okay. You know this, this Lloyd, a person or Jason person, whoever it is. You build a deeper connection with that person. Alright, So here’s another one brian kocel is so so loyal. She’s got twenty thousand.

Almost twenty one thousand subscribers Brian’s got sixty five thousand and then here’s another one chaste and he’s got a little over five thousand. So you don’t have to have a massive blog right. You can go through and have a small Channel, and just if you like, go through start making a article two articles a Day, then you start to be found on a Google search engine. It’s a hundred percent free and the nice thing.

Is you make a article today, Five years from now that still is going to pop up in the Google search and engine the youtube search engine Just like? What’s going on with my dental YouTube, blog right, so, for example, right here, Chaston right here, Let’s say you use the keyword, hey the top real estate agent in Dallas. Right look down here, He’s not the very top but says hey meet chats in Dallas real estate agent.

Okay, So you can say hey. You could target keywords like top real estate agent in Dallas or Hey how to sell your home in Dallas and obviously it depends on like what city you’re in so like if you’re in Omaha Nebraska, like the top realtor in Omaha Nebraska, And when you go through. If you’re like trying to rank for like the the keyword top realtor, That’s going to Be pretty hard right, cuz, there’s going to be a ton and ton of people.

I think there’s over two million agents in the United States They’re going to be trying to rank for that keyword right. But if you go through and say, hey top realtor in your city, your state There’s going to be a lot fewer people actually on YouTube. And even I’m trying to rank for that right or you know, hey how to sell your home in Dallas or how to buy a home in Dallas or whatever city that you live in right.

So those are some really good keywords to go through and target and, as I mentioned guys, It’s a hundred percent free organic traffic. You don’t have to go through run as towards this. Obviously This is a little bit longer term strategy, but you can combine it with. Like, for example, Brandon He’s knocking doors every single day, That’s a little bit short of term strategy right, but then you can go through and be shooting these articles.

I’r just different topics like look right here. Chasse I’ll just show you guys some of the different articles. He does – and this is a good way to get ideas – is go, find other Agents that have YouTube blogs and see what types of articles are shooting and that you’re basically got unlimited content right So right here, let’s see It’s a hard being a realtor. My success in the real estate business He’s got a article on his listing appointment, real estate agent daily life.

You know you could just come over here and click articles and you’ve got all the articles that he’s done. You’ve got all the articles that Bryan’s done, that Lloyd has done This Graham’s done And there’s a ton of other agents doing the same type of thing now Graham gets a little bit into like the investing stuff And he even talks about bitcoins some of those other Hot topics, which is probably why his blogs growing a little bit faster, but guys, even with this smaller blog like 5,000 subscribers, You can get massive results like even if you’re skinny started, and you only have like 50 to 100 subscribers, You can still see some pretty Good results because you start showing up in the Google and YouTube search engine right.

Ok, So that’s step number one guys! I would go through start a YouTube blog start, branding yourself, Okay, especially like Brandon. If you’re 20 years old man, These articles are going to be live for 10 to 20, like when you’re 30 or 40 years old, these are going to be There where you can go through and still be, bringing in business right. It’s really good to start this right now. Okay, so then also another thing you want to do is: let’s say This is your article right here.

I don’t know whose article says I’m just going to click on. Oh, that’s a this, not even a article. How did they? Okay? Let’s see, let’s go, Let’s get! Okay, Here’s a YouTube article right here! Okay, so let’s say you got this YouTube article right here. What you’re going to Do is you’ll have a link down here to some sort of landing page. Now, if you guys read my previous trainings, I talked about landing pages.

If you guys have no idea what I’m talking about I’ll also add a link to another article. Talking about the easiest way to go through and generate leads online, and you add a link to that landing page to get their person’s Name. Phone number and email address to go through and grab that contact information right have some sort of call to action. Some sort of Giveaway that you’re doing on the blog, Then you could also leave a comment down here with a link to that landing page right now, Once you’re going through you’re grabbing all this data You’re building your network through this landing page, getting more leads and All that stuff, what you want to do is go import them into some sort of CRM.

So Here’s the Arsenal, CRM right and if this works for any CRM that you’re using. Obviously this is the one we use here. You can go through and import your contacts. You just choose a file pretty soon We’re actually going to be integrated, 100 % with Gmail with Google contacts, So you can just go and seamlessly sync those and then what we do is just put them on a drip campaign. Okay, so in this messages section what we have is We’ve got these pre-built templates of these are the bimonthly updates right, so every 15 days You’re going through and dropping an email on them, so that they’re just kind of like remembering who you are remembering the brand And all That stuff and then what we can do is over here once We’ve imported those leads, We just select all those leads And we say: hey and roll.

The leads of the sequence, choose, the sequence say: buy monthly updates, hit, enroll leads And they’ll be enrolled. Automatically into that sequence, and if you look at that, Obviously this is a demo account. But let’s say you’ve got a hundred leads right or 500 or a thousand leads And you’re just and rolling all those people in the same sequence. So, every 15 days you’re dripping on these people with real estate, Specific content, we’re building your brand or let’s say you launch a new article and you want people to know about it.

You go through in your CRM, create a new email, so come in here, say: Hey, create an email and go blast out an email to all of your contacts. Saying hey, I just shot a new article or I’ve got a new listing or I’m doing an open house or doing whatever and You’ve got endless content, And this is a really nice easy, free way to go through and brand yourself As you’re just getting started. Alright. So, anyway, guys, Hopefully you like some of these real estate marketing ideas for brand new agents.

If you have no money Just getting started, This is exactly what I would do if I’m just going and getting started. And yes, It sounds like it could sound like a little bit of work. Okay, but it sounds like maybe not the fastest process, but guys you know in five years, No matter what you do, you’re going to be five years older right. So if you go through – and you start right now – And you just get it done and just go start in five years – You’re not going to be looking back with regrets right in five years, You’re going to be looking back and look.

Oh man Look at that! That personal brand, like that business, that I built That’s going to Be able to serve me for years to come when I’m thirty thirty-five forty, You know all those different ages, cuz like you’ve, built that solid foundation And you’re, not just looking for the quick fix right. So, anyway, guys, Hopefully this article was helpful. If you guys are brand new here, make sure you subscribe.

I want you to article every single day how to generate more, leads, make more money and grow your business and also as As promised guys. The top comment so comment down below the top comment. I’r going to be giving out to my free, a Facebook Ads course, so It’s not free, but I will be giving you to my Facebook Ads course for free, so go ahead, comment down below. Let me know what you guys think. Let me know other topics that you guys be interested in learning more about And with that said guys thanks so much for reading, and I will see you all tomorrow –


 

Categories
Online Marketing

5 tips for digital marketing success in 2019.

Today, every business can Use influencer marketing, it doesn’t matter what you sell and what you offer Everyone can be an influencer today we all publish something on social media. You don’t need to be a celebrity to become an influencer and today brands Prefer to work with smaller niche influencers, rather than with people who Have million followers this way they make sure that they target authentic Audience who is really interested in their product and services, the tip Number two: is: you need to win attention of your audience with live? Article today, human attention is a very valuable resource.

There is so much Information around us that it’s so difficult to stand out, so you need to Start incorporating live articles into your marketing campaigns, but you need to Understand that if you have nothing special to show better, don’t do a live! Article, the article should be at least 10 minutes long. You need to engage with Your comments that people ask with consumers reply to their questions and You need to pay attention to live audience and the replay audience and Advertise article to both of them start using purpose-driven marketing, don’t Create content that just sells, you need to talk about some greater purpose.

So choose your position show who you are use; emotions to build relationship; With your audience, start movement of your community and continue building it There are some special techniques that big brands like Apple and Google use, so If you want to go bigger, you need to start using them as well. The first one Is go horizontal when you acquire a paid customer offer them a variety of Products and services then retain your customers by using a subscription model.

Create interesting campaigns and leverage your ceo or founder as a brand and Optimize your marketing strategy for four big tech companies – Amazon, Google, Apple and Facebook and the tip number five: if you don’t have sufficient funds, For content creation, don’t worry because today you can create great content on a Budget, first of all, you need to know your customers’ needs and goals. One of The best strategies to create content on a budget is to run a user-generated Campaign because you will get free, authentic and really engaging content.

Today, you can shoot great articles and photos just using your mobile phone, so I Advise you to identify trends via influencers on buzzsumo platform and Create relevant content so guys these are five digital marketing tips on how Your brand can succeed in 2019. If you have any questions, please let me know or If you want me to cover something special in my next articles, write down in The comments below – and I will see you in the next article bye, bye,


 

Categories
Online Marketing

The 4 Parts To Social Media Marketing

Welcome to the we are slam show where we share marketing agency, insights, best practices and ideas to help your business grow. My name is tyler kelly, i’m the co-founder and chief strategist right here at slam agency we’re a small but mighty full-service marketing agency that helps marketing directors, like you execute on your vision, execute on your strategy, just think of us, as the outsourced marketing department, with a Specialty really in digital marketing, and today I want to talk to you about social media now a lot of times when we think about social media.

We just think about the Big Five Facebook, Instagram, Twitter, YouTube and LinkedIn, but here’s the thing social media is so much bigger than that and as a marketing director, you really have to understand how big it is so that you can take full advantage of every aspect Of social media, okay, so social media is composed of four equally important parts. These are social, listening, social influencing social networking and social selling, and in this article I’m going to go through each one.

Social media allows us to social, listen, ok, social listening is tuning in to the needs and to the wants of our customers and social media gives us the platforms, the tools that we need in order to do this more effectively in the olden days we used to Do focus groups we used to do polling and all these types of things, but, as we know, these things aren’t really as effective as they used to be polls used to be the gold standard for determining elections.

Well, now polls aren’t written worth their paper that they’re written on right and focus groups used to be. You know the thing it used to be like: let’s go in, let’s talk with some people, that’s asking questions, but the dirty little secret. Is this people? Don’t tell you what is truly on their mind in a focus group situation. They tell you what they think you want to hear. We’ve known this as marketers for many years, there’s been a lot of studies, a lot of research that say for focus groups, just don’t give you the real information.

So how can you get the wrong information? Well, social listening is the way to do that. So how do you do it? Well, you figure out where your customers were your prospects, where your potential customers are okay online, whether it be Facebook groups, LinkedIn figure out where these conversations are happening, whether it be a forum or you know, on a blog comments. These types of things, wherever it is figure it out and then begin to listen, hashtag following on Instagram on Twitter.

This might give you some insight into what types of things your customers are talking about, and this is where, if you’re doing you’re listening right, you can really begin to tap into what their pain points are. What they’re psyched, what the psychographics are like, what their attitudes interests and opinions are, and this will give you insight as a marketing director into how to approach them through advertising and marketing real quick, a few of my favorite tools for listening in social media, an oldie But goodie HootSuite really great way to set up what you want to pay attention to and then go back to that daily and kind of see.

What’s new, what’s happening, HootSuite is an oldie but goodie a few others that I, like I like mention. I, like Agora, pulse and I like brand, read now the second part of social media that you need to be aware of and know how to tap into is social influencing. Now, when you think of social influencing, I want you to think really about influencer marketing. Okay, influencer marketing is something that has come on the scene.

You know in a big way the last couple years and there’s some really good uses of influencer marketing. There’s some really horrible examples of influencer marketing as well. Now, here’s the thing: if you go: google, influencer marketing or social influencing what you’re going to find is you’re, going to find lots of blogs lots of lots of articles that are all about how wonderful influencer marketing is, but for the majority of people reading this article, It’s probably not going to work for you.

Here’s the thing there’s been a lot of research recently that has that has shown that influencer marketing does not provide the ROI that it has promised that it would provide there’s a really great episode on Noah Kagan presents, which, by the way, is one of my favorite Podcast, if I tuned in to a podcast, I’m tuning into Noah, Kagan’s podcast, and this podcast was all about influencer marketing, the ins, the outs, what works, what doesn’t it was with a guy named Josh snow, who has really approached influencer marketing in some unique ways, and He shares his experiences and his data in influencer marketing to tell you what works and what doesn’t and for the majority of you reading right now, I guarantee that it’s probably not going to give you the results that you expect that it should all right.

The number three part of social media – it’s the big one, social networking now, when you think about social networking, there’s there’s some really big ideas, and I want you to. I want you to grasp the first is this likes? Don’t matter likes, do not matter. Okay, there’s an article, it’s called a thousand true fans, and it’s just it’s all about how just in life in business in the creative world that you can accomplish so much more with a small group of devoted followers raving fans, then you can, with a large group, Perfect example: Priceline, if you go to their Facebook page you’ll, see that they have millions of followers and their interaction rate.

Their engagement rate is so low, less than 1 %, and it just blows my mind that they can invest so much in this likes game. In this likes number and so little in engaging content, the secret here is social media. Networking is all about that devoted group of fans of followers who will buy everything that you put out that will engage with every post that you put out. This is what social networking is truly about, and if you lose sight of that objective, then you’re going to just be in this rat race that continues and continues and there’s no winning the better way is to mobilize the audience that you do have and not to Focus on all the numbers not to focus on all those people that aren’t going to become customer now, there’s a couple other things I want you to be aware of when it comes to social networking and the first is seeker versus engagement.

Remember this seeker versus engagement when it comes to social networking. There are two types of social networks. The first is seeker networks. Okay, a seeker network is it’s it’s kind of based on this idea of search; okay, it’s where you as a user, will go to that network and you will type in a search and you’re looking for something you’re seeking out information. Okay, a perfect example of this is YouTube.

People go there to seek out the majority of people, go there to seek out information. It’s the second largest search engine in the world, just behind Google, and so, if your goal with YouTube is to build like this massive network with these fans that are engaging, then there’s a super high bar to make that happen and more than likely you’re going to Have to invest a lot of money into making that happen, and the reason why is because you’re going against the flow you’re going against the current the current when it comes to YouTube, is as a seeker Network.

So what you should do on a secret network? Is you should build content optimize it for search optimize it for SEO so that when people go and they type in the search, your content is going to pop up on that first page of results? Okay, so on a seeker network, it’s all about! How can I optimize SEO optimize my content to be found to be discovered later on down the line? It’s not about building this massive blog, where you have a ton of followers and there’s just massive amount of engagement.

That does happen on YouTube, but that is those are the outliers. Those are the success stories. Those are the unicorns okay, the majority of YouTube and the majority of the people using YouTube, use it as a search engine. Now the flipside is engagement. Engagement is where you do have networks where people are engaging where there’s conversations where there is community being built. Perfect example: Facebook Instagram.

These are perfect examples of engagement networks. Now, what I want you to realize with an engagement network like Twitter, Facebook, Linkedin Instagram, is that these are the networks where you can do social listening, because these are the network. We’re conversations are actually happening where there’s groups where people are, you know breaking off into groups of similar interest. Okay, this is engagement networks, and this is where social listening happens.

This is also where you can social influence behavior by way of becoming part of the conversation by becoming a thought leader on the network and by generating and creating content, that’s captivating motivating inspiring that that drives action. Now. The second big idea that I want you to get today is this idea of opened versus closed networks. Okay, YouTube is a perfect example of an open network.

What does YouTube do when you search it, takes you to other people’s content and that most likely links out to the web very similar to Google right, Google, which is not necessarily a social network? Although many SEO s would argue that it is when you type a search into Google, what happens? Is you get a list of results on your search engine results page and when you click the link, it takes you to another site off of Google right same way with YouTube.

It takes you off of YouTube and then there’s no penalty there. Okay, this is actually encouraged. It’s the way that the open network is built. It’s built to lead you to content that doesn’t exist on their site. However, when it comes to closed networks, this is not always the case. A closed Network really penalizes you when you post content, that is not part of its network that is not hosted on its network.

Okay, Facebook is a great example. It’s a closed network. How can you identify a closed Network? Well, the first thing is in order to access most of the content. You need to be logged in okay. It’s a closed network YouTube. You don’t need to be logged in access to content, Facebook LinkedIn! You need to be logged in to access the content, so these are closed networks anytime. You have to log in to access to content.

Then what I want you to think of as a marketing director is, I don’t want to post third party links now. The first question I always get when talking with a marketing director is well Mike, my site’s, not really a third party link, because it’s my site, it’s my page and it’s my site, but you guys think about like this. It’s your brand on Facebook’s, page! Okay! It’s it’s on facebook.Com and because it’s on facebook.

Com, if you put a link to your site in the post to your site, that’s a third-party site, meaning Facebook doesn’t own your site and because of that, and because Facebook is a closed Network, then what’s going to happen. Is Facebook is going to penalize you? I know they say that they don’t, but they do. Experience shows that they, just they don’t show content when it’s when it’s a youtube link, they’re not going to show it to very many people.

You can test this on your own pages when you post a link to your website, they’re, not going to show it to very many people and because Facebook is really built on this snowball algorithm, which is like the more people that like and engage with your content. The more they’re going to see your content and the more they’re going to introduce your content to new people and then on the flip side, if you post a link, no one sees it.

No one engages with it, then what you’re doing is you’re digging a ditch for yourself anytime, you post a third-party link on your site, so be very wary of any time. That might be the case when you want to do that when your boss is like. I want to post a link to you, know our products page here on the site. The reason why Facebook introduced shops is because they don’t want you to go to your website to shop.

They don’t want your customers to go to your website to shop. They want them to shop on Facebook, because Facebook is a closed network and they want everything that happens with their traffic to happen on facebook.Com. If it’s not happening on facebook.Com, then guess what very few people are going to see it they’re going to push it to the side and they’re not going to show it to anyone. So as a marketing director anytime, you have a third-party link on a closed network.

Realize that it’s not going to get very far, the fourth part of social media is social selling and I’ll. Let you in on a little secret. It’s not selling at all, rather social selling is all about building a brand. It’s all about becoming a thought leader. Building familiarity, we’ve talked several times over many episodes that people buy from those that they know like and trust, and the quickest way to drive an increase.

Likeability is by building familiarity it’s by being present by being out there. By having your face out there, the more people see you the more they like and the more that they trust you. I know this is crazy, but it’s it’s a fact. The more they see you the more they like and trust you. As a matter of fact, it’s called the familiarity bias so build it. Put your face out. There put your brand out there be out there be out there as often as you possibly can, and do so.

The step up here. The level up here is, if you’re out there with valuable content. If you’re out there as a thought leader, then people will begin to see you that way. Why do we do that? We are slam shell, so that we can share our experience. We can share our insights, our knowledge with marketing directors like you, so that when the time comes for you to hire an agency, if, when the time comes to, when you just can’t execute – and you just don’t – have the bandwidth to do everything that you need to Do you know in-house, then it’s like okay, we’re going to think about slam to be that that digital partner to be that outsourced marketing department that we can hire that that I can use as a marketing director to do everything that I need to do in terms Of like graphic design, article copywriting social media, digital advertising, I need a team like that, and rather than hiring that team one by one and figuring out, you know who’s who’s good in this position in this position and managing all those people.

Rather than doing all of that, I’m going to hire slam because by hiring slam, I get all those specialties. I get all those people, but I get a team that works well together and that I can provide vision to and strategy for and that they’ll execute on that and it’ll be amazing for my bottom line. Okay, that that’s the value there and that’s why we share content like this, to make you aware of our abilities to make you aware of our knowledge and our capabilities so that when the time comes, you already know who to call that’s what social selling is social Selling is not me hitting you up on LinkedIn and being a nuisance.

Okay, that is social spam. It’s not social selling, so you know why do i? Why am I never on LinkedIn? Why do I just despise LinkedIn? Why do I think that, like everyone in the business world, putting their time into LinkedIn is a waste of time, because it’s a spam network? You can quote me on that. It’s a spam Network and everyone, that’s on LinkedIn for the most part, is usually LinkedIn in the wrong way and just you know, rabbit trail.

If I want to engage and connect with the rail people, then I’m not going to do it on a network like LinkedIn. I’r going to do it on a network like Facebook or Instagram, and the reason why I do that is because that’s when people put their barriers down and that they’re there there they are their real selves at that point on LinkedIn, everyone just has like a mask On it’s the business, you know it’s business, business, business and everyone’s in that business mindset and it’s hard to break through that and really like what most people do to break through that.

It’s just spam, the heck out of you – and I don’t like that. I don’t like LinkedIn, you can quote me on that. Social selling is not social spam, so, rather than hitting somebody’s email, inbox or you’re, deeming them and like just bugging the heck out of them. How do you prospect well inbound prospecting is the key, and that is by putting out articles, putting out post that that provide information and value to the reader and putting that out there, knowing that when the right person comes along and sees that content that they’re going To reach out the final thing that I want you to think about, when you think about social selling is what I call trigger events this could be on.

You know one of the ways that you could use LinkedIn, it’s like okay, I just got a new job. It’s posted, like so-and-so, just got hired here. That is a trigger event. That’s an event that you should be aware of, because it marks a change in that person’s status in that person’s career, and so you know rather than you just saying, hey Congrats, take a note. Knowing that you know if your marketing director you just got hired on as a marking director, your onboarding you’re learning about your new company, there’s a lot of stuff going on, and if I were going to contact you, it’s not going to be on day one right.

If I were going to reach out to you, if my goal was to do an outbound prospecting, then I would I would look at that trigger event, and I would know that within a month and a half two months, that’s probably the time when you’ve got your Bearings and your ready to begin seeking out help, and at that point I want to make sure that you know about who we are and what we do. And so, if I paid attention, if you’re you know one of my targets, if you will, if you’re somebody that I want to work with, and I’ve paid attention to the fact that that you know you started about a month and a half ago, then now I Know that it’s probably a good time to get on your radar.

Okay, this is trigger event awareness. The other thing is just buying cycle awareness, and this is where social listening comes in in regards to social selling. You have to be in tune with those accounts that you want to work with, so be aware of that buying cycle be aware of where they are in that consumer journey, and you can do this with social selling, okay, so the four parts of social media, social Listening social influencing social networking and social selling be sure to listen to this a couple times because there’s a lot of good info in this podcast next week, we’re going to talk specifically about social media networking and how you can get the best bang for your buck.

With the big five all right, if you’ve enjoyed this podcast if you’ve been joined, this show do me a favor, and let me know anywhere where you listen or read. Leave me a comment. Send me an email, Tyler and slam. Agency.Com I’d be happy to connect with you now, if you’re looking for an outsourced marketing department, if you need help right now, give us a call shoot us an email or go to our site. Slam.

Agency.Com click on the free consultation button and we’ll be happy to chat with you. Thank you for tuning in I’ll, see you next week, thanks for reading, if you like what you just readed subscribe, then hit that Bell you’ll be the first to be notified when new content goes live. After that you can read more articles from slamming agency. We’ll pick something we think: you’ll love,


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

How to Check Mobile Traffic Using Google Analytics

This is an important number to know in general, but especially now with Google getting ready to roll out an update on April first. That will affect how easy it is for websites that are not mobile, friendly to turn up highly in the search results.

You really want to know if your website is not mobile friendly much. This update is going to affect you so from your Google Analytics dashboard over here: click on the audience, tab and then click on the oval tab and then click overview that will bring up the screen. We’re looking at right now see it shows you the device category of a desktop mobile tablet, so these are the devices people are using to visit your website.

This is the stats from my website for about the last month and a half, you can see that I’ve gotten in da triz it’s from people using mobile devices, which presents just under ten percent of my total traffic volume. So, as a percentage of total traffic volume, I’m not doing much traffic on mobile devices, the higher this percentage is on your website. The more you will be adversely affected on april twenty first, if your website is not using a responsive or mobile friendly design.

So that’s the number you want to check if this number is say you know, between thirty to fifty percent, you’re, probably going to be significantly adversely affected on april twenty first and you’ll stand to lose a lot of site traffic. Another number that you want to pay attention to is this number right here: if your website is not mobile friendly, this number will probably be pretty high. This is the bounce rate, in other words the people who come to your website and leave immediately without viewing more than one page.

Most websites that do not have mobile-friendly designs will have a high bounce rate from people who visit the website using their mobile device. Now, let’s take a look at how changing your website, design to a responsive design affect this number here, so I recently installed a design on my site that was mobile response over x via a responsive design. So i’m going to change the date range we’re looking at here.

We can see that instead of fifty-four percent, that bumps rate for people using mobile devices dropped to zero percent means every single person who has visited my website using a mobile device after I changed it to a responsive design has viewed more than one page. In fact, they have viewed an average of 2.69 pages per session, so that’s the impact that having a mobile friendly design for your site can have on your website traffic that right.

There is a great reason to get a responsive design website and the update coming from google on april 21st is another great reason if you currently don’t have a mobile-friendly website and want to address that issue. That is something that I can help you with learn more about my services visit, redpoint, archit and consultants, com and click on the website, design tab out to learn more about my website design services.

Thanks for reading hope, you found the article helpful and have a great day.


 

Categories
Online Marketing

How to MARKET YOURSELF as a STYLIST | Marketing tips for service based business #ASKCHARLO

I think the best way for you to market yourself as a stylist is by showing up on social media and using social media to show the world what it is that you actually do. If you are in a service-based business like even if you’re, just installing cable, even if it is you just what’s another service, you being a vocal coach or something like that – use the visual media on the Instagram and Facebook to promote yourself, you just putting out regular Content and you don’t have to sit there like me, we’re doing this whole production thing lights and all that stuff and the office is empty, like you don’t have to do.

All of that, you can just document what is going on in the day today. If you have three clients coming in, you should be posting at least three photos of three clients on your social media. You don’t have to do these huge productions. In fact, when it comes to you DC, which is user-generated content versus really highly produced content, user-generated content converts a lot better in 2019, people want to see the real they want to see what your stuff actually looks like not when there’s a stylist like standing right.

There makeup artist and office lighting. They want to see what their hair is going to look like when they, the average person slap that wig on and decide to head out to work without two hours of prepping and spraying and lighting. Like understanding you just pulling out your smartphone, not even a whole shiny, new device or anything and taking photos, it’s why I love following. I am Jonathan, who is out of Dallas it’s another reason why I love following Tokyo.

Styles, who’s another really popular stylist, they’re, just showing us what it is that they actually do just showing us the day-to-day, and that in itself is impressive. Like I’ve been playing with this way, you’re trying to make sure that my curls haven’t totally dropped. I would love to see someone show me this seriously, you just showing that’s your area of expertise. People read me because I talked about business, because that is what I actually know how to do.

If I started trying to do hair articles, I would probably lose no. You guys would probably read because it being kind of funny, because, but you are an expert in that field, if you are a stylist, so show us what you’re working with use hashtags to make sure that you are discoverable and that is going to. I want to be careful about seeing double and triple Quadra for your business, because those are the sorts of things guide can get me in trouble by making outright claims, but it is going to increase traffic to your business.

It just is period point-blank. In fact, if you were to do it for just three days, I promise you will see results within that timeframe. Enough results that you’re going to be like. Oh, I guess I should be paying better attention to what Charlotte


Click here to get 2000 4K stock videos today!

 

Categories
Online Marketing

The BEST low cost MARKETING STRATEGY for Small Business (2020)

Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting any article of your dancing. Welcome back to the podcast /youtube show the six bigger sign. Hustle muse goddess asks: what are some low budget high return marketing techniques that we can follow? Well funny.

You should ask that, because I talked about one all the time. It’s literally just posting on Instagram. How low-budget is it if you already have a phone and you already have Internet service and it’s literally free, your Instagram account is free. You taking and repurposing photos is free. If you want to take out the little @ symbol out of the repost symbol, then you just pay like a dollar a month.

So that’s one dollar and all you need to do is invest your actual time into finding photos to re post. I do a whole article about how you can build out your Instagram page when you don’t have any original content. What we have done with one of my business with the no label extensions page also is create an inspiration page as a whole cell hair company owner. I cannot rely on any of my clients, posting tagging us as their source, because that would expose their plug and then everyone that they sell to would know to just come to us and get it at half price.

So that’s the last thing that we’re going to do. That’s the last thing. They’re going to do so, knowing that we weren’t going to have that feedback, knowing we weren’t going to have that user-generated content, we decided to make an inspiration page that provides value to stylists value, to models, because we always try and tag the stylist and the model And our audience is growing at like a thousand followers a week.

I think faster than that, because we’re almost a twenty one. Twenty two thousand – and we started this at the start of the year – and this is with very little user-generated content. I’d say less than 5 % of our posts are actually of like photos that we’ve taken ourselves so posting on Instagram. As long as you are consistent as long as you are smart about your posts, then you are going to grow as long as you are using your hashtags and following all of the advice that I always drop, then like search look through my articles on my blog There are so many articles where I talk about Instagram strategies, so we won’t get into all of them, but that is one free way.

Another free way. It’s what we’re doing right here right now. Yes, you guys know. I have upgraded my just down here. You guys know I love me. A glueless wig got to keep that down. Had all the puffs destroyed okay, so, yes, I did upgrade my camera quality, but when I started off recording content like the articles that have some of the highest views on them on my youtube blog were shot on my iPhone on my iPhone.

That’s it! If you want to go ahead and invest in more lights, if you want to go ahead and vest in more lights, I got the ring light up. There got some spots lights, I have so many lights. I have so many microphones, but I’ve been creating content like as my job. I was a jerk broadcast journalist. I worked in the news. I’ve been a content creator for over a decade. This is just kind of what I do, but you don’t need all of this equipment.

I recorded articles on my cell phone to specifically show you that you could do it too, that you don’t need all of this fancy equipment, especially when you’re not just getting started or when you’re just getting started. That, I feel, is an excuse that people make. Oh, I don’t have the right camera or I’m going to wait until I can afford to the lights. Get next to a window go out in the Sun. That is the ultimate light source and start recording on your cell phone show people what you’re working with when it comes to this hair.

This no label extension I have to show up, and I have to show you what I’m working with. Otherwise, you don’t know that you have the opportunity to buy it. That is what you can do. Low budget high return, marketing techniques, pull out your cameras, start recording articles. Let me see muse goddess is selling you of all people should invest in a little weeks here. Let me show you this: I got it on Amazon, I take it with me everywhere.

I know it looks like a fun toy. Ladies this play, but this extends – and you know what fits in it perfectly my cell phone and then guess what there’s a little tripod thing at the bottom – invest $ 20 into this stand. Every time you are practicing, you should be recording yourself. Go live a couple of times a week, make sure that you’re rolling on this doing popular dances to to popular songs and all that stuff.

In your version, your iteration people love reading and consuming tons of content on the same subject when something is going viral, it’s not just about who’s going to tell me about it first, it’s me wanting to see how you are interpreting this information. What are you going to say about this when it comes to you as a choreographer? You should be listening to like the trending things, see what challenges are going around there and show us how you are interpreting that through your artistry, Instagram was literally created for you and then, of course, YouTube is a wonderful visual, medium but Instagram says that’s where the Attention is that in people I’m people and people, I love reading people dance on Instagram.

It brings me joy. I need to get back dancing and so so to see another person doing that it’s you are providing value. You are giving people like me joy, because you’re dancing for us to something popular in trendy and we think and it’s just dope. So I think that is what you should be focused on making sure that you’re putting out constant content showing what you can do and I promise you will see a return on it.

You have no dancing. What is going on here. Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting a article of your dancing, oh and the focus isn’t going to let it do that. It’s not! I just don’t understand snow dancing on here, girl hashtags go ahead and look up the articles that I’ve done on hashtags daily anytime, you’re dancing.

You should just be recording it. I can’t girl. No, ah, no, that’s it! That’s the end of this Q & A cuz cuz. You don’t even read my other articles. I can tell by your content. I don’t mean to like go in on you, but I’m so hungry. So I really don’t coaching call thank you guys for sitting in on this Q & A session with me, charlo Brea, CEO of new level extensions. We help women start hair extensions companies launch their six-figure side hustles in the hair extensions industry, with our hair biz.

In a box program make sure that you check that out and no label extensions com, great Charlo, Greene


 

Categories
Online Marketing

Top 5 Social Media Best Practices of 2020

Welcome to the we are slam show where we share marketing agency, insights, best practices and ideas to help your business grow. My name is tyler kelly, i’m the co-founder and chief strategist. At slam agency. We are a small but mighty full-service marketing agency, that really works as an outsourced, marketing department for marketing directors like you marketing directors that have an idea and a vision for where you want to go.

But you don’t have the team the time or the bandwidth to make it happen. That’s where we come in now today, we’re going to give you some insight into how we do social media. In fact, these are my best practices for social media networking now, typically, this is the type of information that an agency would want to keep to itself, but we’re not that way. As a matter of fact, we know that the more we give the more we receive, and so we just want to give you as much knowledge as much value as many insights as we possibly can, and this show today is going to do just that.

Okay, so let me ask you a question: what do you think is the number one reason people unfollow a brand on a social network, any ideas. Well, let me tell you it’s because their posts are too promotional. Okay, I’m going to share with you our rule here at slam. We call it the 80 % rule. This is a big one. I want you to write this down. No more than 2 out of every 10 post should be promotional, and this is true on every network, no more than 2 out of every 10 post should be promotional.

This is the 80 % rule. As a matter of fact here at slam we like to we try to make that the 90 % rule and with many of our clients we try to make that to 90 % rule, and so now I know you’re thinking as a marketing director. Well, you know my job is to promote the business that I work for. My job is to promote my brands, so you’re telling me that I’m I shouldn’t really be doing that in social media.

What should I do good question key is to really create content that people on an engagement network can get behind can share, can engage with, can can have conversations around. This is the type of content that you like to share. As a matter of fact, we do social media for an HVAC company. Can you believe it an HVAC company now, typically, this would be. You would think pretty dry content right. It’s like hey, let’s fix the boiler, let’s fix the furnace.

Let’s those are all promotional types of things, so when we got around as a group and we begin to brainstorm what types of content would work well, we had to come up with content that wasn’t necessarily focused on what they did and so what we had. So what we did was we looked at you know, associations we looked at, you know where were they giving money? Where were they donating their time and one of the things that we realized was that they were really dedicated and devoted to the humane society, to making sure that pups had a home? And so what we wanted to do was number one was highlight.

That association highlight that relationship, and we did it by creating a pet of the month contest where essentially, people would submit photos of their pets, and we would select a winner each month where professional artist would then create a portrait of their pet. We would give them the portrait. The client would give them the portrait and then that portrait would be hung in a pet Hall of Fame and our clients office, and this has been going for over for almost two years now, and it has been one of the most viral campaigns we’ve ever put Out because people are engaged and what this does is, it puts our client on their radar so that when it’s time to pick an HVAC company, they know who they are, what they do and they have a connection to their brands.

So they’re going to call this company that’s one way that you can promote without promoting in social media. So one of my five best practices well number one is what I call pee pee pee pee. Now we hear all the time about b2b and b2c, which, if you’re wondering business-to-business business sumer these are these acronyms that we hear all the time in social media. I really want you to be focused on this idea of p2p okay.

This stands for person-to-person. Social media is a personal experience right when you log in and you’re you’re you’re scrolling through your facebook feed, or you know, you’re flipping through Instagram photos or stories. It’s personal, it’s personal to you and so as a brand. What you have to do is you have to make sure that everything you do is personal. It’s person-to-person, don’t think of it like you’re on this, don’t think of it as like you’re on this big hill and you’re talking down it’s.

Never it’s never about me as a brand talking to this, this mass of people right, it’s about me as a brand as as a person connecting with another human being person to person. Okay, if you keep that in mind, then when you sit down to write your social media post, when you sit down and communicate, then you’re no longer communicating to the masses but you’re communicating to individuals to human beings and you’ll notice that your copy will dramatically improve.

If every time you sit down to write something you think P to P, the second best practice is the 80/20 rule I mentioned and again, because it’s key, no more than two out of every ten post should be promotional. Okay, the number one reason that people unfollow brands on social media is because they post too many promotional posts. My number three best practice is perception is reality now I really want you to think about this, because this is really key.

Okay, perception is reality. What does this mean? Well, what it means is that, however, I perceive you to be as a brand. That is my reality now remember. Social media is p2p, it’s person-to-person, so it’s not about what you think of your brand. It’s what I think of your brand. Okay, and for me, my perception is my reality: now you might be thinking. How can I influence someone’s perception of our brand and that’s a really good question? As a matter of fact, we talked about that a few weeks ago in our show about confirmation biases as a marketing director, you can utilize confirmation biases to your advantage by number one being aware of them and then number two by utilizing them ethically.

Okay, social media is a great place to apply some of the principles in that episode, which will link to in the show notes. Okay, here’s three things I want you to think about. When you think about perception is reality, number one is familiarity, bias. Okay. This is key if you are building a personal brand, if you’re building a brand, where there is somebody front and center, then you want to make sure as a marketing director you put that person front and center over and over and over again, because people buy from Those that they like and trust and in order to accelerate this liking, and this trusting you can build familiarity.

This is called the familiarity, biased, which simply says that the more people see you the more they like and trust you, okay, if you’re a brand that doesn’t have a person that you can put forward as the face, or you know a group of people that you Can put forward as the faces, then that’s where you really need to take a step back and think about how can we, as a brand that essentially, is recognized by a logo? How can we become more personal? How can we be more p2p so before we even get to this point, you have to think about p2p, and how can you do that as a logo as a corporation, if you’re just posting from this entity, that is unapproachable, then a lot of times you’re not Going to be as engaging in social media alright, this is why fast food in fast food, you see the trends with comedy it’s where Wendy’s and Jack the Box they’re really able to build this p2p to build.

This perception is reality through the molarity. By being out there by injecting their brands and making them more personal, okay, this is this is where comedy really comes into play. The number four best practice that I want you to be aware of is to follow blog norms. This is so huge because a lot of times this just doesn’t happen. Okay, we think that we can just create a article for youtube and then just like distribute it in facebook and in turn all these places.

But the thing is number one: each blog has its own norms in regards to formats in regards to times and links of articles in regards to the way that people communicate. This is a big one right so like on Instagram stories, I’m going to communicate differently than I would on a Facebook post. I can’t put hashtags in a Facebook post and expect those hashtags to go too far. The hashtags that I use on LinkedIn are going to be completely different than the hashtags that I use on Instagram and so, if you’re taking social media as if you’re taking the approach of I’m just going to create one piece of content and then put it everywhere.

You’re taking the wrong approach, you need to follow blog norms and what that means. It’s like you have to be in each blog authentically in a matter of fact, that’s number five number five is be authentic, no one likes it when you’re, fake and in social media. We can tell okay, we can tell when you’re, not being your true self, when you’re not being your true brand. Okay, it’s obvious people, they have a, they have a BS meter and and – and we can see it a lot of times – brands get into trouble because they’re trying to be something that they’re not remember, p2p, remember perception is reality and kind of just be yourself, be Authentic authenticity is all about being true to your brand values being true to your brand voice.

If you can do that, then you can be authentic. These are my best practices for social media networking and I hope that you’ve been able to take something from this article. I hope that you’ve been able to pull something that you can use today. I want to leave you with this one final tip editorial calendars, use them. Okay, it’s super important that you get organized as a marketing director and the best way to do that in social media is to utilize an editorial calendar, an editorial calendar just at a high level.

It allows you to organize your promotions. You know any special events, any dates that are that are important for your business. Your brand, you list those on a calendar in any kind of high-level, insert ideas for the types of content that you want to happen week in and week out on, each of the networks. Okay, I promise, if you, if you aren’t using the editorial calendar – and you start using one you’re, going to instantly – feel more organized you’re going to be able to report on what works.

What doesn’t work you’re going to know? What’s coming up, you’re going to stop doing things last minute or in the moment, and it’s really going to allow you to implement the best practices that we talked about and it’s going to allow you to really level up when it comes to your social media game. Okay, so a few quick tips for editorial calendars number one editorial calendars use them now. If you’ve enjoyed this episode of the we, our slam, show if you haven’t already please subscribe, you can do that on.

You can follow us on Spotify. You can subscribe on iTunes. If you’re reading on youtube be sure to number one subscribe and then number two hit that Bell and if you’re you know, reading a clip on Facebook or anything like that, do me a favor Instagram TV. Do me a favor and let me know like shoot me, a comment DM me or you can email me at Tyler at slam agency com. If your marketing director, looking to up your social media game, we can help you with that.

This is something that we’re really passionate about and something that we’re really good at it’s taking. You know just your your ordinary SEO and taking it to that next level, I’ll be happy to share with you some of the things that we’ve done for brands, big and small, and hopefully we’ll partner with you to do something amazing. Now, if you want to reach me in that capacity, just go to slam agency.

Com and click the button for free consultation, it’s the big pink button at the top of the page. You can’t miss it. Thank you for tuning in. I will see you next week, thanks for reading, if you like, what you saw subscribe then hit that Bell you’ll be the first to be notified when new content goes live. After that you can read more articles from slam agents. We picked something


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

How to Create Credibility With Affluent Clients

So, first of all expertise matters in general when you are marketing a product or service. However, with your affluent clients, it is absolutely essential and the reason for that is because they are limited on time.

They want results, they’re looking for performance and they want to work with the best of the best right because they don’t want their time and money wasted. So I want to talk to you a little bit about how to establish this credibility, because here’s what we do know they will research you before they buy from you. Okay, so we’re not going to talk in this article about how you’re marketing to them and how they got to you.

I’ve talked about that in a lot of my other articles, but once they do find out about you and they are looking for you, I want to talk about a few ways that you can establish credibility. Okay, number one! You need to make sure that you are properly positioned and that you are positioned as the expert in your field right. So that is number one you you want to make sure that your positioning and your messaging is absolutely clear as to why you are the obvious choice for them to work with number two.

You need to have really tight branding branding matters because, what’s going to happen is – and I cannot tell you how many times I’ve gone to look for a service provider online and literally clicked away from them – they could have been the best expert in the world. But I clicked away from working with them, because when I went to their website it was old, it was outdated, they didn’t have professional, headshots and look.

My feeling is, if you’re not going to invest that much into your business, then you’re probably not going to invest that much into mine. So you need to make sure that your branding is tight and one of the ways that you can do that. Especially if you are are newer to business is to really have like a one page website. I’d rather, you have a one page. Beautiful website then have a really old, older one.

Okay, the third way that you are going to be able to establish your credibility is with the use of social proof, so social proof goes way beyond testimonials and again we know that this is essential, so it goes way beyond testimonials. It could also look like endorsements on LinkedIn. It could look like peer endorsements. You know, I know that some of you know that Seth Godin, you know I won the Purple Cow award and that has been a award.

That has really served me over the length of my career where he nominated our business as one of the most innovative companies in the United States. That’s a big endorsement right so endorsements from well-known people, but also from your clients and from your peers, Awards also exceptional for credibility builders as well as legitimate media appearances, where they can see that you are an authority matter expert on the subject.

Finally, customer service. So your credibility starts with the first interaction that you or your team have with the affluent clientele. So you want to make sure that you are responding quickly to your messages that you’re responding quickly to voice messages and that your team is, you know, understands that they need to provide, and all of you need to provide exceptional service from the moment that the person Comes in contact with you and part of that is to really design the customer experience.

You want to not leave that to chance. You want to have that designed before you even start marketing, so that the minute that they contact you they have a that. You’ve got an automated and personalized way to be able to get them in touch with you in a highly professional manner, alright guys. So those are my tips for you to be able to establish some credibility with your affluent market if you’d, like more tips like this, you and connect with me on social media, I’ve got a group on Facebook called the marketing Millionaire success circle as well as a Group on LinkedIn called marketing the millionaire’s.

I hope to talk to you soon and until next time have a great day.


Who is helping with your digital business footprint?