Online Marketing

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Online Marketing

Micro Influencer & Money : how & how much we’re making from social media!

I just want to speak about the topic that I Just talked about on my latest post on Instagram, which is making money on Social media, how small influencers make money? How influencers in general Make money to help you understand better, but also I want to get back to what I Was talking about in my post, I don’t know why it’s a very taboo topic.

I don’t Know there’s a lot of hiding, I feel, and I don’t know why I’m going to try To be as transparent as I can, because I know that some of you are curious and Are just wondering how it’s possible to make money on social media? This is the Topic of this article today After you’ve readed this article, I would love to have Your opinion in the comments, I would love to know what you think, if your Opinion changed after reading the whole article (, french speaking, ).

Sorry, I was just explaining to my French audience. That they can answer in French. Alright, just know that everything I’m going to talk About is really from my own experience. I am not talking for anyone else, Although I know from experience and meeting other bloggers that they have the same Experience as me, especially as a small influencer, I know I have twenty Five thousand followers, which is huge – that’s just how we are defined by the Industry and by brands, knowing that a lot of influencers have millions of Followers between 10,000 and hundred thousand you’re considered rather small Influencer So there’s basically four main ways to make money on social media.

As a blogger or influencer, The first one is selling your Own products, So a lot of influencers sell ebooks it’s the case. For me, I sell Ebooks on my website about a topic that I’m passionate about Some bloggers have developed products. Some bloggers have developed Their own brands, after having built their community And honestly, I feel, like This is the nicest most authentic way of making a living Of social media, because it’s really a project that you built from scratch and That you’re so passionate about And you’re basically investing a lot of time.

Into it and you’re basically, like a, I, don’t know a business owner and in the Future, that’s one thing that I would love to do It’s way easier after having A community to have a successful brand, because the awareness of the brand is Already there and that’s kind of one of the hardest thing for a brand to have Sales, so that’s helping for sure. Not all the bloggers have sustainable or Authentic brands, just letting you know that a lot of online retail Are a bit suspicious, I’m not going to call names and stuff, but just be careful from where you’re buying your products, The other stream of Income is also organic.

Basically, when you see ads on the side of a blog and When you see ads just before a article or in the article like little pop-ups, these Are basically a contract? Okay, I’m not going to go into details because I’m not Sure about this, but it’s a contract between the advertiser and Google And Obviously, the more the article has view for YouTube. For example, the more the ad Will be seen and we are paid by Google after from a split amount.

I mean it. Depends of the number of views and also the engagement rate of the Blog, If that blog, has a lot of comments or likes on the articles, So Monthly, we can get a check or just a bank transfer from Google. The third Way of income – okay, this article is going to be longer than Ten minutes, The third stream of income is brand partnerships, sponsored Post or sponsored articles So for this, the brand will send the influencer a product To try out and the influencer will talk about it and promote it in a post, a Story, a YouTube, article etc And the influencer is paid for the post and gets A free product as well to try it out J’ai oublié de dire que quand un contenu est sponsorisé l’influencer doit le mentionner avec # ad; # sponsorisé; c’est la loi, Aussi si les produits sont reçus gratuitement; c’est bien de le préciser En revanche encore, plein d’influencer ne Respectent pas ces règles et parfois les marques sont prêtes, à payer plus chères pour que l’influenceur ne mentionnent pas que.

C’Est payé pour que ça paraisse plus authentique..Ce qui est dingue. This is where it gets a little tricky. Depending on which influencer you’re following and what their value is, Because it’s very tempting to accept a lot of product and accept a lot of deals. And make a lot of posts, I personally get a lot of emails and requests for Partnerships – it’s very tempting to say yes to everything, although it’s not the Goal for me personally, I want to try the product.

I want to make sure the product Is great I have received products in the past that were not great, so I Decided not to do the post and not being paid about it. The brand is always aware: Of that, before sending me products, and so everything that I talk about, is Always something that I recommend for you, but some influencers may not be As picky about that And then the the fourth final way of Earning money on social media is affiliate programs or being Sponsored and being paid monthly by brands, basically the more you’re helping The brand to make sales the more you earn money, So this is done through discount Codes, not all of the discount codes, are affiliated codes, but Sometimes they are, Which means every time a follower uses your code to make a Purchase the influencer gains money out of it Like a small percentage out of it.

So this is how it’s done basically, the four ways: majority of ways of making Money Now in case, you really have no idea how everything works. What is an Influencer, how come they have partnerships with brands and stuff? I Just want to touch on that really quickly, so why do brands and us Influencers collaborate, It is because, as an influencer, we have built a community Over the years, we have a certain amount of followers people that trust, hopefully What we are saying, what we are recommending and brands see that as a Really good way to make sale, it’s a sale tunnel just another way of Making sales before it was a lot of TV.

You turn on your TV. You see an ad you Want to purchase that thing now you just turn on social media. You see a product That your favorite blogger recommends and you want to purchase it And why do Influencers make those partnerships well mainly because of money honestly, We are doing a lot of free content, some people – sometimes it’s a part-time job – For influencers, but we spend a lot a lot a lot, a lot of time providing free Content, that’s like free articles, free tips, things that you could pay people For nutritional tips recipes anything else, you know yoga tips, Anything that I’m talking about I’m doing it for free, I’m doing it because I Love it all that work has created a community and that’s (, collaborations ), also a way for us.

To make money and to continue to make content that we love to do At the same. Time I want you to understand that not all partnerships are shady or just Money based kind of thing, a lot of my partnerships are actually me being Really really happy to recommend a brand, because I like what they’re doing I Think it’s sustainable and I want to make the world a better place. If I have The opportunity to promote a vegan ethical, sustainable brand and be paid For that like why, wouldn’t I do it? You know Now, let’s get into the subject that Everyone wants to know how much people make out of social media.

How much I make Out of social media, I’m going to tell you everything, because again I have nothing. To hide, I don’t think it’s something that you should know, because yeah you’re Not going to ask a singer how much money they make or an artist how much money they make, but if you’re really interested that’s how it works. Okay, So I’m just Going to give you the example of an Instagram post, otherwise it gets a bit More complicated because there’s different rates and all but the majority Of the time on Instagram, the market price for a post is 1 % of the number followers.

So if you have a hundred thousand follower your price per Post will be a thousand dollars if you have a million. Your price per post will Be a thousand a hat sorry, ten hundred ten thousand, that’s like so Much that I can’t even say it, if you have ten thousand, your price will be a Hundred That’s like a really basic rate that most people have it’s the rate that I have so I ask for 250 per post for myself, what makes it more or less Depending to the market price is the engagement rate of the influencer Just quickly on what that is.

The engagement is the Number of likes comments, shares of a post, so every time that you like a post Comment on a post or share a post, it increases the engagement and the Engagement rate of the blogger, So just so you know, if you like, the person That’s really really cool because you’re supporting that person. But if you don’t Like that person just so you know that you’re also helping them, because Basically, the higher your engagement rate is which brands have access to Those statistic the higher you can ask for money, obviously, because some people Have 10,000 followers and have a very, very low engagement rate? Some have 10,000 and have a very, very high engagement rate.

That means people Commenting people liking people being really really engaged into the community.. The brand will be ready to pay more money for that person. Obviously so just Do you know This is also why a lot of influencers, like myself, I’m not going to Hide anything again, every time we post, we do a story about the new post, for you, To check it out for you to like for you to comment for you to engage because it Is helping us and it’s just a free thing for you: it takes like a second and it Really does help, So I’m not sure you were aware of this, but every time you comment, Also under YouTube article, you like a YouTube article, it really does help you Have no idea it helps to support the blog or the blog that you’re Following to provide you more free content, if that makes sense, Okay, this Article is definitely not a ten minute article, but I just want to say everything: So it’s clear.

The last thing that I want to touch on is the price I Know a lot of people are amazed at how much money we make on social media for One post, let’s say for my example: 250 euro for one post, seems ridiculously High, it’s not that high compared to the industry, but I understand myself: 250 Euro, I know that it’s it’s not negligible amount of money, but know that A post requires a lot of time, a lot of effort.

It’s not just a photo. I mean It depends for which blogger, but for me a post is in between 2 hours, 30 and 6 Hours of work, first of all, sometimes it’s really struggle to get Parcels, especially in Paris, so that’s a lot of time. You know losing time. To get the parcel and stuff, then I mean the story: the creativity, how you want to post what kind of photo you’re going for all this Research process takes time because you don’t want to be like a copycat of Someone and you just don’t want to have a like very basic photo, at least not for Me Then, taking the photo takes time.

Editing the photo takes time. Writing the Caption trying the product because I never receive a product and post right, Away, I always take time to try the product out, so that also requires Time And even just that it might seem quite expensive still but just know, That brands don’t just pay for the content; they also pay for the community. That we have built – and we have built a community with all the other free Content that we’ve provided the community with – and this is like the Majority of our time, for me, it’s like 95 % of my time, working for free and So it’s kind of normal that I ask for a bigger amount of money for the Small amount that I’m sponsored for because the brand actually does pay for The amount of people that will see their ad, if that makes sense, So I know you want to know how much money I make right now being really Transparent with you, I make between four hundred and a thousand euros a month out.

Of search media not included my ebook, not including my ebook, but just The brand sponsorships that I have – I don’t have a lot some months. I have None and some month I have more, but I’m extremely picky, with what I’ve chosen to promote and that’s all So again, this article is not a Complaint On the post, I mentioned that I was really exhausted of brands that do Not pay smaller influencer and just want to send free products, not to mention Most of the time brands do actually have budget and are ready to pay mainstream.

Bigger influencer a lot more money because they’re more visible and Especially sustainable brands that pay a fair salary to their employees like why Do they not pay us a fair salary again, this article was just purely educative and Informative and I don’t want to start a big debate on that, but at the same time I really hope that you learned something or maybe, if you’re a bigger influencer You learned, what’s going on for smaller influencers, that it’s not easy every day, Although we are working the same quality than bigger influencers or if you’re a Brand actually – and this article makes you think I know I’ve received some comments.

Saying that I shouldn’t complain, because I’m so lucky to have that job and I have Not complained about my job and I know I’m lucky but at the same time it’s not Luck, it’s it’s just work, I’m sorry! But it’s work. I have decided to have this Activity as my job and you could too it’s just having your own business or Being self-employed takes a lot of dedication takes a lot of Work, I’m not saying that if you work in an office you’re not working a lot but It’s just something that people don’t really realize.

There’s a lot of work. Behind the scenes, a lot of dedication, a lot of investmen t I’ve lost a lot of money, I mean some month. I don’t make money at all. It’s Tough like having a small business if you’re a brand too, and you can’t afford Paying influencers, I know what it is, but you know at some point you have to start And you have to think what you want. What’s your priority, investing in Influencers may be a really good idea in this digital age.

So thank you for Listening sorry, if that was very long again, let me know in the comments now that you Know that it really helps the engagement of this article. Let me know what you think: What you thought before, what’s your opinion on it, do you think that Influencers should get money, or do you think that we should just not complain? Or what do you think I would love to know your opinion? You can share this Article also with people around you, thank you so much for listening.

I hope to see You soon, my blog

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Online Marketing

Adwords Signup – Keyword Research – How To Increase Website Traffic Series

What’s a key word, my best explanation of what a key word is a key word can either be a single word or most commonly a string of words or Freight. A phrase for example, that the search bots will travel through your website and determine exactly what your content is all about. What’s a search bot, a search bot is a tool used by the search engines.

For example the Google bot the Bing bot the Yahoo slur. Those are all BOTS sent out by those companies to determine exactly what content and and to collect and gather data from our websites to determine exactly where they should be placed in these search engines. So the search engines compiled all of this data and they take these keywords and and they’ll determine exactly what keywords your website might rank for now.

Believe me, it’s a lot more complicated than how they determine which websites will rank where based solely on keywords. There’s many more factors that go into it. In fact, there’s over 200 known factors involved in the algorithm at Google anyways to determine exactly where your website will rank in search. Ok right back to keywords, so we know already that a keyword can either be a single word or a phrase, and we know that search BOTS use those keywords to help determine exactly what your website is about.

The third thing about keywords is some keywords: can be much more competitive than others to rank for so what determines, if a a word is competitive, obviously supply and demand? How many people are trying to rank their websites or or competing for that popular keyword or a phrase? So for an example: if we were to take the term lawyer, let’s say we’re in the city of Orlando Florida and we have a law firm and we want to write our law firm for the term lawyer, probably very competitive.

It’s actually one of the toughest niches to write for it’s a highly competitive, very expensive niche to rank for if you’re, a lawyer, sorry lawyers, you guys do make lots of money, though so lawyer is a broad term that we want to rank for as opposed to Family law, which is more of a niche down, subject we’re probably not as much competition if you were just ranking for lawyer. So if we want to narrow it down a little more, we could go family law or business law.

So those are keywords and then, as we niche them down, you would have less competition, so less competition means easier to rank for right. So it’s something to take into consideration now. I do not want you to think okay. Well, we’re just going to avoid all the general terms, because we’ll never have a chance of ranking for them. For the most part, that’s true. There’s established large websites with lots of Link’s pointing to them that have been around for years and it’s tough to overwrite those kind of websites with popular keywords.

But that’s not necessarily true of me. If they are ranking for popular keywords, that pie, we’ll call it a pie, is a very large pie that has a ton of searches per month. For that keyword and a chance, even getting a sliver of that pie is still quite good, as opposed to going for the small little pie of, say, family law vs. Lawyer. You could rank higher, say on page one for a family law as opposed to page three.

For the term lawyer, if you’re a lawyer in Orlando and just coming up with a new website, okay, so what if I told you, there was actually a way that we could determine or measure how. Often a certain keyword or phrase was searched for monthly. So in our example, we use the term lawyer in the city of Orlando or also family law. So if we compare those two and I plug it in to my free Google Keyword planner tool, I tells me that the term lawyer is searched for five hundred ninety times a month in the city of Orlando versus a hundred and forty times a month.

For the term family law, so approximately you know four times more popularly. The broad term lawyer is so, but still family law at one hundred and forty searches per month is still a valuable term that we could try and rank for. So how do you get that access to that free tool? I’ll show you right now I’ll walk you through how you can sign up for the free Google search tool and just follow along okay, so beings we’ve signed up for a gmail account or also, if you already have one in the previous module in step one.

We can step our sorry. We can skip that step and just simply when you’re logged into your Gmail account open up another tab and simply make you do a search for Google Adwords. Okay. So up top here we have Google AdWords pay-per-click online advertising. Now we want to simply sign up and create a Google AdWords account doesn’t mean you’re going to do any advertising and they have this free tool. The keyword planner tool within the Google Adwords so I’ll, simply click on start now.

Okay, once you land on this page, it’s very important to get this point here, we’re simply going to click on skip the guided setup and that will allow us to get to the keyword planner tool much easier than if we, if we have to go through the Whole setup process, basically it’s asking for your website and your email address and and we’ll get to that later on in module 3. If you are interested in setting up google adwords completely so for right now, we’re just simply going to click on skip the guided setup, and now it’s simply going to ask you for your email address, select which country you’re from and I’m just simply going to select Canada, most, you will probably be in the US, select your time zone and then your currency.

Now your time zone and currency cannot be changed once you set those up so make sure you set them up correctly. Just quickly enter my email address here. This is a demonstration account, so actually this email address will be gone after. I create this article so do not try and get all of me there and then we simply click on save and continue now here it will ask us to enter our Google account so we’ll click on next they’ve already pre-loaded, the email and it’ll ask you for The password once you’ve entered your password click on sign in and then it asks about a having some recovery stuff.

We’re not going to worry about that right. Now, click on done, you can add a backup phone number if you want or a recovery email again. This is just a temporary account for demonstration purposes, so I haven’t set those ax and then you will land at this page and you’ll notice a whole bunch of options. You can click on. We will look at more of those in more depth in module 3, but for right now all we’re interested in is at the top here, where it says, tools simply click on tools, then the drop-down appears and what you’re looking for is the Keyword planner.

So click on keyword, planner and here it says, find new keywords and get search volume data. So we want to search for new keywords using a phrase website or category or get search volume, data and trends and here’s another option that we can get new keywords. So we’re just going to simply select this. This middle one here get search volume, data and trends. So click on that and the first thing it says, is enter keywords so I’ll just simply type in lawyer and the next thing we wanted to under targeting right now.

It’s has all locations, so this is would give us the results for the entire world. We want to narrow that down so I’ll, just simply: click on that little pencil or pin there and where it says, enter a location to target I mean you could enter United States. You could enter Canada if you’re, you know a global audience or most likely. You are a local business and want to enter your city, or maybe even state or depending on the size of the service area.

You service so right now, I’m just going to put in Orlando so right up here, Orlando Florida, United States and I will click on save and so right now I’ve got one keyword in here lawyer, we’re searching in the City of Orlando USA, and I want to Get the search volume, so click on get search, volume and right now average monthly search for all ideas. It shows up 100 to 1000, so it gives you a range now that number I got earlier.

My Google AdWords account that I have is a an AdWords account. That’s had thousands almost you know tens of thousands of dollars through it lots of advertising. It’s it’s many years old and beings. I’m a longtime customer of Google. I get a little more accurate picture of data, so here you can see. There’s a big range. There might be 100 to 1000 monthly searches so for new years users of Google AdWords.

Until you build up a, I don’t know a history with with Google. You do not have access to dead, accurate numbers like I do so anyways. This is the tool that gives you an idea, at least what that search volume is so let’s say we wanted to be beings. This is not that accurate. Maybe we could change Orlando, let’s go and change this to United States, oops. So we’ll add the country of United States and I’ll just simply remove Orlando, so click on remove here and then click on save.

So now we have 100,000 to 1 million. The reason I did that so, each month, average monthly searches for the term lawyer in the United States is anywhere from 100,000 to 1 million. So it gives us a little more of an idea in the whole country what kind of search volume that is, let’s add another term here, so I’m going to simply put a comma space and my next term will be family law and over here I’ll click on Get search volume, so we know if we’re comparing the two okay.

Obviously family law gets lower search volume than lawyer, so anyways. It can give us an idea of the search volumes if you just start typing, in related keywords, to get an idea how popular those words are and if you should be including them on your website and and which ones are the other most popular, also you’ll notice. Over the to the side, here, it’s got suggested bid. If you are actually running ads now lawyer happens to be one of the most expensive pay-per-click advertising categories.

I guess you would call it and you know eight and a half dollars seventeen dollars, twenty seven cents. For somebody in your city clicking on family law, if you’re a lawyer trying to gain clients, anyways just gives you an idea of this of the AdWords tool and how we can use it to determine search volume of certain keywords related to your website. Okay, I need to show you another feature of the Google Keyword planner so to get to this page again.

Just simply, you would click on tools up top here and go down to keyword, planner, and that would bring you once again right to this page. Here will be where we have the three options so the first time we went through the middle option. This time we will select on the top option here, search for new keywords using a phrase website or a category, so click on that this pops down this time. You know for your small business.

You can type in whatever, let’s say your lawn care business type in lawn care, your a painting, business type in painting, services or painting beings. We worked with a lawyer before I’m just going to punch in family law here and then, if you wanted you could you know if you had a product category, if you wanted to niche this down, you could enter a few things here or competitors website, even if He wanted to or your website and it will crawl your website or your competitors website and give you some keyword, ideas but anyways we’ll stick with this.

We we have a keyword of our key phrase of family law. Again, we have Orlando here selected and at the bottom we will so we’ll click on get ideas. Now, what its going to do is spit out a whole bunch of terms related to family law that you could perhaps target and you’ll notice. In my account, I have a much more accurate data here, collection of how many searches per month and you’ll notice in the second column here competition, you know how competitive is it to rank for that or to advertise more specifically to advertise for those terms, so you’ll See here you know, beings were in family law, you’ll see divorce in the City of Orlando, roughly three hundred and ninety times a month.

That term is search divorce lawyers would be an excellent phrase to rank for. If you were a lawyer in the city of Orlando 170 searches per month, obviously it’s high competition. Somebody typing in divorce, lawyers is looking for a divorce lawyer. Obviously, and chances are if they hire your services as a lawyer, it’s you know the thousands and thousands of dollars. You could end up billing your client and that’s why over you’re here, you can see and again these aren’t Canadian dollars, not US dollars, twenty dollars and seventy one cents for that click.

That’s crazy! A lot of businesses that I advertise for again. You know landscaping or whatnot one two dollars for a click. This is just a general guide. I mean it doesn’t mean every click that you get if, if you’re a divorce lawyer in Orlando advertising, for that term doesn’t mean you’re going to pay $ 21, it might only be $ 4 or $ 5. This is just a guy died. It’s not anything! You know exact science to go by so anyways just going down here.

We can click up top here and just like Excel. We can arrange all the terms in ascending or descending order, so child supports a huge one here, right, search for or 5,400 times, but the term child support. If you’re looking you’re a lawyer and you’re trying to gain clients, is that really a term that you think will land you paying clients? That’s why it’s only you know four dollars and 24 cents a click here.

That’s why it’s low competition, it’s probably not going to generate people, it’s not at the end of that sales, funnel where people have their credit card out and they’re. Looking for that term and trying to hire your services lawyer 590 times a month attorney 480, so it just gives you an idea. You know what people are typing in in your business. So let’s change this to painting your painting business.

So now I wasn’t too accurate here. I guess abstract art, acrylic paint, paintings spray paint, probably not the best one, how about how about lawn care and we type in lawn care. You can see landscaping, lawn service, landscaping, ideas if you look at these high ones. Those are the ones. No, that’s not a good example lawn mowers, not something if you’re a landscaping company you’re not wanting to put in the term lawn more on your website.

People are not looking for landscaping services when they’re typing in lawn mower. They would be looking for lawn service. I mean that they’re. Looking for your for your services again here, you can see that’s a seven dollar and twenty two cent click lawn care services, Wow almost twelve dollars, that’s showing again, it’s not searched a whole lot. Seventy times a month, these are just general guidelines by the way they’re, not exact dead-on, so one maintenance, 7oa, so yeah lawn lawn care can be an expensive category as well, just showing you basically in the city of Atlanta.

How competitive is now that can change from city to city depending again on supply and demand? How many people are competing for those keywords, so that’s the Google Keyword planner tool and again, that is just looking for giving you keyword, ideas to use on your website. So what exactly do you do with those keywords, once you have a list of popular keywords? That’s great your your a lawn care service here or landscaper, and you say, yeah okay, lawn service looks like a you know, really good one that I need on my website.

People are in the you know, looking for those services lawn care services just start writing all those key ones down that you think people would be typing in lawn. Maintenance is another good one yeah. I know it’s only search fifty times, but those are the people at the end of the sales funnel looking for your services write all those down and what do you do with them? Well, let’s have a look, let’s type in Orlando family-law whoops, and I really can’t spell here: can I so Orlando family law and let’s see what comes up so you’ll notice in this in the results? Look at this one, two, three four ads at the top.

This map thingy, which will go in more detail in module four, if you want to figure out how to get your business on the map here, you look, you’ll see different attorneys and you know on these little red dots here that are listed. The large dots are these ones that are the top three here I’ll show. You we’ll discuss that as well how to get your business on the map, so we go down. Ok, now we’re into the actual organic as they call them or organic.

Is you know, unpaid for we’re not paying for ads? These are the firms that are ranking at the top for the term family law. So what? Let’s figure out? Why are they ranking for the term family law, so I’ll click on the number one result? Let’s have a look at their website, okay, so this one he has the word family and the title up here again family. Here, it’s quite prevalent right at the very top. One of the first things you can click on is family law he’s ranking for the term.

He I should say he or she, or this firm is ranking for the term family law. I mean kudos to the web designer, whoever designed this website they ranked first in a large city for a very competitive term, and – and these are you know again right here – the term family law. So those search bots that I was talking about earlier – they go through. They crawl this site; they they see the term family law.

Okay, this this page must be about family law. Now I want to give you one caveat here: one warning: do not go and stuff your web page with the term family law. If you’re a lawyer, saying okay tom says, I need to you, know, put this keyword in here a bunch of times and then I’ll rank for it. That’s no! No, please do not do that, make it as natural as possible right, you’re content with natural flow and include that keyword.

You know two or three times, maybe in a clickable link, if that’s an important term, that you’re actually trying to rank for and that’s it do not overdo it. If you overdo it, you’re going to get yourself a penalty, the again the search engines are brilliantly smart. They’re there they will pick that up, they will say okay, this particular page has you know 300 words and the keyword has been used seven times.

That’s. You know obviously way too much they’re trying to game the system, and we will assess a penalty to this webpage. Just letting you know you know there are rules against it, so don’t get yourself a penalty just make it look. Naturally you know I would be you know with this many words. Three four: the most times I would use family law, but I think they’ve gotten away with maybe five times here.

So let’s go back again. This is you know. What do you do with these keywords? Look at that, so they ranked number one and two in a large city kudos to them. Excellent. Let’s have a look at this one. So again, the term is family law, their websites taking a little long to load but they’ve ranked fairly well in a large city. Here we go family law right at the top, so good for you, Donna, okay, again family law at the top here in a drop-down menu, family and right, family law here and family law and again another that’s just their menu family.

A lot at the bottom, just showing you what keywords do and why certain websites get ranked for certain terms of certain keywords, because they actually use it in their content wisely. They don’t overuse it they and it and again, like I say, there’s 200 different variables that go into deciding why a web shuts website should rank highly, and this particular website is not only using the keywords, but it’s an attractive website.

It’s it’s. It probably has great metrics from Google there they’re picking up that people are spending. You know a fair amount of time on the website they’re clicking through, and those send signals back to Google that that website is valuable for people looking for the term family law. So they rank it high every every new website. I find if you come up with a new website. It’s going to be you know, given a chance, Google says: ok, yeah your new.

If, if you submit it, you have to submit it first of all, ok and I’ll I’ll show you how to submit it later. That’s that comes in in later how you can, in module 3, how you can submit your website in order for Google to actually yeah crawl. It say: hey, Google, I’m over here, come check. My website out it’ll, give your website a shot and you’ll notice early on all of a sudden, maybe not necessarily the first week, the second week or even the first month.

Your website will appear, but then all of a sudden, it will be there up near the top for certain keywords and it will grade your website. Basically, it’s giving you a shot, saying: ok, you’re new, let’s see how you make out and people will have an opportunity. There’ll be a few people, just you know, showing in the search results. Oh there’s there’s your website, they’ll click on it and and it’s basically a rating.

You know how long did they spend on that website? Did they like bounce right back to they say uh? This isn’t a very good website, or it’s taking too long to load. Forget it, I’m hitting the back button button and checking out the next search results. If they’re spending lots of time on your website, that’s good for you! Google will give you some more time to evaluate your site and see if it deserves to be on the first page or you know in the top near the top of the rankings.

That’s just my experience, my gut feeling. That’s that’s from my experience. What actually happens? Okay, so we we know about keywords. We know how to find keywords: I’ve, given you an idea how you should use them in your site. Now, let’s say you have, you know four different main services, let’s say you’re a landscaping company and you want to rank for the term lawn care. You want to rank for the term snow removal.

You want to rank for the term landscaping. The those are all different keywords, so should you have one page with all those different keywords on it and then it gets kind of confusing. I find, if you focus you know to like snow removal, for example, would have its own page, and you would talk about some. Your snow removal services and your value to the customer and your snow removal quote form there and, and that would be the most effective way for Google to say.

Okay, this page is about snow removal and that’s in the search results we’re going to serve that up. For people looking for the term snow removal, surfaces of snow plowing, you get the point, but if it has snow removal, landscaping lawn care all on the same site. Google says okay yeah. It has snow removal on there. But it’s got these other things and it’s probably going to waste. You know the visitors time and they’re they’re not going to spend as much time on it necessarily so we’re not going to rank it as high.

That’s again, that’s my personal experience, try and focus if you have different services and within your business, dedicate a page to each that’s my my personal tip when you’re when you’re making your website so anyways moving on I’ve shown you what you can do with these keywords. Again, these keywords also come into play when you’re doing any pay-per-click advertising very important, that you have those keywords within your content.

If you’re trying to market your business in these ads up here, okay, so family law, firm family law, family law, those are right in the title – the term family law and this this ad. Here, I’m just going to guess: I’m just trying to see if the term family law is in it, I’m going to guess that this particular ad they’re playing a lot more just because they don’t actually have the term family law in it.

When we did the search for family law, so these three ads do and – and that’s important I’ll, show you and I’ll cover that in module 3. Why you want to include those keywords in your content and also in your ads, so moving on I’ll show you another tool. Uber suggests: okay, uber suggests dot, IO ubersuggest dot, IO, just a quick. You know tidbit here, dot IO. I said what what say. Oh, you know you usually have dot-com dot CA.

That’s Indian Ocean anyways. Just for those that want to know so uber suggests is a is a keyword idea, generating tool. So, let’s type in the term lawn care, and then we just simply you can select. You know on the web or what is this for we’ll leave it on the web. Yeah English select your language click on suggest, and it’s going to come up with a bunch of keyword, ideas for us, okay, so a long Caroline care service, lawn care tips, lawn care near me.

Lawn care companies, ok lawn care business. These are not necessarily keywords that you would find on the Google Keyword planner tool, and it just gives you some more ideas when generating keywords. Okay, my final tool that I want to explain to you a process that I to use that’s often very effective, is the good old-fashioned, noggin right, so try and use you know, put all your marketing cap and think put yourself in your customers, shoes.

You know your business best and try to imagine what kind of key terms would your customers be typing into the search bar in order to search for your business, your services, your product. So, let’s you know, you grab a pen, you grab a piece of paper and you you just start coming up with those a list of those key terms. Now keep in mind. Every excellent marketer will be using those tools that I just showed you and they’ll have access to those same words and phrases key words that you are also competing for.

So I like to be I like to try me unique, try to be different, separate yourself and come up with unique phrases. Sometimes they flop sometimes they’re that golden nugget that sets you apart. So lets. You know, okay, let’s, let’s pretend I’m going to pretend. I don’t know landscaping company and I’m just going to put on my marketing hat close my eyes and just start thinking of what I would type in if I was looking for some kind of services by a landscaping company.

So it goes lawncare’ lawn care, lens cake and company. No, no, keep in mind when you’re typing these in in your own city. The results that come up luckily search engines are smart enough to did sector okay, this person’s looking for a service, something that’s offered locally. So you’re not going to get results for if you’re living in New York you’re not going to get results for a Boston landscaping company on the first page, you’re going to get local results around wherever you are so ok, let’s continue on one care quotes.

Somebody looking for you know, they’re deep in the sales funnel they’re looking for they’ve got their credit card out, they’re looking for services right away, just start, making a list write those down and try implementing those and putting some of those into the keyword planner tool, see If they come up see what kind of volume they have and if you want to implement those put, those on your website give them a try.

Okay, so that almost concludes the second module on keywords. If you’re looking for some bonus material would like to see some of the resources that I use you’re, more than welcome. I have them listed on my website at Tong telecom, slash traffic, so type in your URL bar Tom Telecom, slash traffic and you’ll, see the all four modules will be listed. There you’ll have an opportunity to go through each and you’ll see at the bottom.

I I will list some resources that I would use for keyword, research, some of the experts in the industry, some of the people that I look up to and follow and you can check their stuff out too. One thing I will mention shameless plug here. If keyword, research is not something you’re interested in, I get it you’re busy, you’re a business owner, you’re an entrepreneur – and you say: hey Tom, I you know this is great stuff, but I’ve got no time for this and you would like me to hire me for Right now currently have a $ 99 package.

If you go to Tom Telecom and look under services, I will personally there’s a form for you to fill out I’ll, get to know about your business and your customers in your geographical location. I will do some research and give you the top ten words that you should be targeting and anyways. You can check that up. As always, I encourage you to LIKE and subscribe. If you found this content and the least bit helpful are valuable.

I it really helps me with my audience to help grow. My audience get the word out there and I appreciate it if you take the time to hit that thumbs up button below this article or more importantly, subscribe, and you can get more great content. Lots of. I constantly produce lots of great free information liking this article to help you grow your business, so please subscribe. Ok, I also encourage comments in the comment section below.

If you should have any questions, I’m more than happy to answer them and just to get the ball rolling, I’m going to ask you a question and if you wouldn’t mind leaving a response below my question is to you: did you take keywords into consideration when you Designed your website or had your website design. Okay. That concludes module. 2. I hope you enjoyed it and I encourage you to move on to module 3, where we will learn all about pay-per-click advertising to me, the most effective tool in try and attracting targeted traffic to your small business website Bar None.

This is the best tool right now in 2016 and beyond. This is basically where you want to be playing and have a good grasp of how it works.


Online Marketing

★ Tags SEO for s! – YouTube Tips (2017)

Thinking you will get more views. Here’s how to do. It use the search box with phrases relevant to your article. So if you’re, making a Minecraft PvP article copy every phrase here relevant to your article into your tag, if you’re doing a youtube tips, article like I am, I use everything except YouTube tips for PewDiePie, because that’s not relevant for my article or the for better audio Phrase here are all the tags I used in my article yesterday, starting with all of the relevant phrases from the YouTube search drop-down.

Then I added specific tags YouTube article SEO article SEO SEO title SEO, because the article showed you how to improve your article title to get more views; click that I to see yesterday’s article to learn more then I added some common tags that I use in every Episode of the George show the George George George buhdeuce. Those are the three classes of tags. You should use in all of your articles to get more views, one.

The YouTube search, drop-down, get relevant phrases from there to specific phrases for your article and three common phrases. You share across all articles on your blog. If you do this consistently, I predict that you will grow a lot faster than your currently growing helmi down there in the comments below. If you agree with this or if you have other suggestions on how to pick the best tags I mentioned, don’t use other websites.

Why? Because they all have their own idea on how to get better tags, which usually involves scraping other sources. Other websites or even other YouTube articles. To give you those suggestions – and that is not a good way to get the most trending and popular phrases relevant to your articles. This article is part of my new youtube tip series tip 3 to see all the tips. Click that I up there do you like these tips.

You have any suggestions for more. Tell me down there in the comments below other articles. I plan to make are how to change ownership of your blog, what is 2-step verification and why you need it to keep your account safe from hackers. I will create one article for every Ingle youtube feature and tip that will help you grow and, if YouTube changes, things I’ll make more articles to update you and keep you current.

Who am I I am Papa. George George, Sun, PI and many other names you the beautiful freedom family has given me. I am George, CEO and founder of freedom for freedom and a freedom family, and my six-year-old daughter who is telling me to Shh she’s playing Minecraft right in front of me. High e, you want to come, say hi, so here is he say hello to everybody. No, no hello, YouTube now say hello, YouTube because you’re talking to the YouTube audience all right.

Thank You V. I love you. I am George and you’ve been reading la. Can I’m clearing my throat, so I can speak more clearly in my articles. Oh, I am just warming up my vocal cords. Do I sound sexy? Does my voice sound sexy, yeah? Okay, let’s make the article click that I to partner with freedom and join the freedom family, so we can all grow together. You get many perks like position music. You also get epidemic sound, a lot of other access to royalty, free articles sponsorships many things to help.

You grow just click the links down there in the description below to get involved in our community our forum, our discord, chat, servers meet our graphics team, meet our community team, all of that on discord and the forum. What are you waiting for get started and we will grow together as a family, because this is the freedom family. You are part of it. We are all part of it and we’re all growing together to get more Jorge click that big s that will subscribe.

You to freedom, central home of the Jorge show and to tip I gave one of you: freedom, family, a big shout-out click that article to see the shout out and to see our new 3d sets for you and click that article to see what YouTube recommends. You read next


Online Marketing

Explode your Salon or Barber Business in 2019 with these Fantastic Tips!

Just technical making sure it’s right looks like the tablet is good. Looks like the clipper guy banner is spelled right in the background I’m getting on my laptop here, I’m going to jump on the jatai page so that I can read and hear and understand your comments and we will be a bunch of professionals and we will get This going in just a second, it looks good. I think we’re good we’re good. Alright, almost here we go you’ll get my official welcome in just one second, and then we will get started all right here.

We go jatai international, feather baby. Here we are yeah. Oh look at that. That’S a live article in the spotlight, uh! What’S going on right now! That’S me! I know it’s me yeah! I can see it’s me. Okay, hang on! I just want to make sure I got it up here live about a minute ago. Yeah here we are just me, live okay, it looks like we all got all the moving parts in place and they’re sliding and connecting and doing beautifully.

I got to mute the volume on my laptop because we can hear me talking to me what a bunch of technical amateurs okay good evening and welcome to jatai International jatai Academy here on Facebook on the web. It is Tuesday night. It is November. 27Th. 2018. Welcome to our live program once again, jatai Academy here on Facebook has been featuring me and a variety of other folks, bringing you a ton of great information, and I have what I think is going to be a really cool and a really interesting program.

I actually have an agenda written out on paper, I’m known for that and some of my other programming can you say thank you, okay, uh and we’re ready to get started um originally for this broadcast, because we’re wrapping up the end of November we’re ending up no-shave November, we’re ending up Movember that exciting month, with all that men’s, facial, hair, stuff and truth be told. You know what I tried to get a model where we’re going to take some guy who grew his beard for the whole month and groom him up and shave him up and everything and for lack of a better way.

To put it, I think most of America decided this year that they just didn’t care about no-shave November, about Movember hunting, beards, deer, beards, you know whatever you call them in different parts of the world. Part of the phenomenon is, I think, a lot of guys have facial hair, so growing facial hair for November’s like a big. What do you mean? I had it all 11 months. Why do I need it now? So when I honor the program today, I didn’t shave this morning, so I’ve got 18 hours of beard just to keep that theme consistent and going, and you know being the world’s number one manufacturer of premier razor blades shaving handles and all things awesome for shaving.

I think it only made sense that we would have a No Shave November, a Movember wrap up program to share with you guys, but, alas, we don’t, but I think I’ve got something that is going to be more powerful and more impactful. So, let’s acknowledge No Shave November. Let’S thank everybody who grew a beard, let’s thank everybody who donated a nickel, a dime and a dollar or something to a men’s health related charity.

Let’S congratulate everybody in a barber shop or hair salon anywhere in America who had a men’s health conversation with a male client, whether it is some forms of cancer, whether it’s men’s psychological health, all of those kind of things, um, there’s some great people out there doing Some great things with suicide prevention for men and my friend Tom Chapman from the UK he’s got a great program with that with the Lions, collective came up and look that up online and learn a little bit about all of that.

So men’s health still important. Still a big thing: deer hunting is still going on in the part of the world where I live in the Midwest. I went out hiking last week with my son and we’re told that certain areas of the state Preserve were off-limits to hiking because they were hunting and if you had an orange jacket and a hat with antlers on it, you might be okay, but you might be In trouble, but nonetheless, the program today is going to focus on our final thoughts and I wrap up to end 2018 behind the chair and in the shop as strong as you possibly can, and some thoughts to head into 2019.

Can you believe it’s 2019 already, there’s like a year left in this decade? I remember when it was 2011 and we started this decade. I remember 2001 when we started the last decade heck, I remember 91, but we’re not going to go there. This decade went by quick. It’S been an exciting time in the hair business. It’S been an exciting time for jatai feather by the way, as we do head into the holidays. Go to the website.

J8 e aí dotnet on the web. Do some holiday shopping holiday specials. There are some specials on blades there’s some specials on shaving handles there’s some specials on the insulated finger, grippy thingies, which are perfect for flat iron folks and thermal curling, irons or other thermal tools. So there are some great holiday specials that are up there. Now. Please go to jatai dotnet on the web shop, the holiday specials, while you’re there, of course sign up for jatai academy, because that’s what we do.

We bring you an incredible amount of great education and information in your email box on a regular basis nearly daily. So, let’s talk it up. I’Ve got three segments or sections on my agenda for today and for those of you and I got to stop and drink along the way for those of you who have participated. Some of my other live broadcasts on my own blogs, and things like that. You know that now I begin educational programming and presentations with something from hundred thousand dollar haircutter.

My book was introduced this year in 2018. We’Re wrapping up the first full year of sales. One idea a day, every single day for 365 days a daily devotional to success in the business. So I start these broadcasts now by looking at today in the book. So let’s take a look at today and get ourselves on the theme and on the subject of building and growing our business with today’s thought and idea now, one idea a day every single day today is November 27th and it says here November 27th day 331 of The year, with just 34 days remaining in the year, almost a little more than a month, really a little more than a month day.

3. 31 November 27th leverage a local celebrity. Now I don’t read these ahead of time. I don’t prep for the show by looking ahead. I kind of make these a surprise for me and you so they’re relevant and exciting and important and everything I’m going to read you a little bit here. If you have the book read along with me, if you don’t have the book, you need to get a copy. The book, but leverage a local celebrity every town has a few local celebrities.

Can you leverage them for your business? It might be the mayor, it might be a local market newscaster on TV. It might be the big advertising local car dealer. Can you embrace these high-profile heads with high visibility haircuts as spokespeople for your business? It might take a few free haircuts to get them to do it. It might be worth much more than those few free haircuts you have to give them.

Can they tout you on social media? Can you use their likeness in a article montage of still images? You will not know unless you ask and here’s the important kicker that finishes off this idea, the smaller your market or town, the easier it is to leverage these powerful referral magnets. Now it’s important that I mentioned that be occasionally when they share ideas from the book. I have people telling me, I even you don’t understand, I’m not from the big city.

I even you don’t understand how it is in my little cow town and the answer is everything has advantages and everything has disadvantages. When I say I’m from a big city keep in mind, the big city’s got three barber shops in every block and you’re complaining that your towns, too small in a small town with this idea of leveraging a local celebrity, the largest car dealer in the Greater Chicago Metropolitan area where I live, is a guy named Bob Gorman.

I don’t know how many twenty thirty dealerships he owns in Chicago. If I wanted to cut his hair that maybe he’d send me a few clients, I probably can’t even talk to the guy. I probably can’t find him at a car dealer. I couldn’t hunt him down and find him and make a deal with him and negotiate with him. I don’t know if he’s still alive, even half the time. I see him on car commercials he’s a cartoon character.

So I don’t even know if I could get this guy, but if you live in some little town, one-stoplight town and know where America, the guy that owns your local Ford or Chevy dealer, you know him, your daddy knows him. He eats at the diner on Main Street. You see him there twice a week. He buys groceries at the grocery store that your sister-in-law’s husband owns. That’S just the way small-town America is.

If you live in small towns, accessing these local celebrities. Is that much easier? So there’s ways to do things in big cities. There’S ways to do things in small towns. Anyone anywhere in America can leverage these concepts. So that’s the hundred thousand dollar haircut or idea for today it’s leveraging local celebrities as spokespeople for your businesses. By the way, the book is on special, I’m going to run the special probably through Christmas, regular price $ 25 go to clipper guy calm, I even zoo, calm, either one same place: half price! The book is $ 25.

Every day, 1250. Now, through Christmas, go online. Get yourself a copy of the book all right, so you’ve come to rely on jatai Academy and you’ve come to rely on me for powerful information. You can use to prove your business every single day. Let’S talk about wrap it up the year with strength and enthusiasm and big success. The hundred thousand dollar hair cutter program breaks down to eight thousand three hundred and thirty three dollars per month.

That means, if you’re on track for hundred thousand dollar hair cutter you’re doing 8333 a month every month. That means for December. You got a big number to hit. You got 8333 timeout footnote, keep in mind. That number is your net. That means, if you’re a fifty percent commission stylist, you got to do double that number. That means, if you’re a booth renter you got to do that much money, plus your taxes, plus your rent and expenses.

So that’s just a net number. That’S to net an income of a hundred thousand dollars. We all know if you want to take home $ 100,000, you have to earn more than that, but to keep things level and understood. 8333. Is your monthly number and here’s your weekly number 200. Eighty three dollars in net after you’ve paid your booth, rent or after you’ve, half commission. If that’s half your number you’re looking for 4166 is double that number.

If you’re a fifty percent commission stylist so know that that’s what you need to do to make that happen. Those may feel, let me just write per week. Those may feel like big numbers and they are big numbers, but they are credible numbers and they’re doable numbers. You know somebody asked me on social media the other day we didn’t some questions, see s small town. I just started with the captain at the Sheriff’s Office.

Growing clientele is that, is it Tasha yeah? I can’t I can’t pronounce my own name, no Tasha. You were absolutely right. The sheriff yeah hey, look you’re going to be driving too fast through town blowing off that one stoplight in the middle of town. You better know the sheriff, not a bad plan. I like it a lot. Okay, instagrams yeah. There are some gittel, definitely agree there. Hey Zane buddy good to see you here.

My hair is hot today. Thank you very much and where can I grow in my air Miguel nice to see you buddy good, to see some folks and friends to live in here? Ah jhil, ah nice, to see you Vanessa Vanessa is here. Of course, vanessa is here she’s, always here, alright anyways back to what we were talking about. What were we talking about? Oh we’re, talking about hitting big numbers, and these numbers are doable.

Somebody asked me is social media. The other day when I Kato my book is called $ 100,000 haircutter, they said, hey Ivan, is hundred thousand the goal and the answer is not necessarily if you earn twenty four thousand dollars last year or you’re on track to earn twenty four thousand dollars this year. No hundred thousand is not the goal: let’s not get unrealistic if you earn twenty four thousand and 2018 you’re.

2019 goes 48. Double your money. If you’re earned 48. Let’S talk about a hundred yeah, that’s a credible number, but one of the important things in goal-setting is that goals need to be what they call smart, SMA, arty and smart goals need to be specific, measurable, achievable, realistic and time-bound SMA arty. If you haven’t heard the SMART goal concept in the past, I want to invite you to go online.

Go to google and type in SMART goals. You’Ll find tons of articles there’s tons of books on smart goal-setting and perhaps that’s even a great subject for another one of these programs sometime. What is a SMART goal? I know I did a program on that on my team page on Facebook once on setting SMART goals, we explain that whole system, so perhaps that’s something for a good conversation. Talking like this drives me out.

I’M sorry, I got ta keep drinking so hundreds, not necessarily the big goal, but the goal is more than what we had last year. These are the numbers that reflect hundreds, so the question really then becomes okay Ivan if meting 2083 a week or netting 8033 for a month is what we’re shooting for how in the world are we supposed to get there and the answer is I’ve got my top Five tips, everybody who knows me knows I love top five tips, keeps it simple, gives you something to focus in and hone in on, and I want to give you five and I want to tell you two one, two, three, four five thank you you’re welcome.

The phone is facing the proper direction so that you can read these this week. I want to give you these top five tips, and I believe that if you focus your efforts on these five things in the month of December, you can finish with the best month. You’Ve had all year, you know we get the bonus bump and the benefit of December being a very very strong month in barber shops and hair salons, hey how about a shout out! Anybody here do anything in your shop for Small Business Saturday.

You know we had Black Friday yesterday was Cyber Monday in between. There was Small Business Saturday and I’ve said publicly. I don’t think, there’s a better holiday that has been more custom created for you and me, and the beauty and barber industry than Small Business Saturday, small. But we are small businesses, even in the case of some of the franchises out there they’re locally owned by someone as a small business.

One family that owns three sippy cups, he’s a small business in your town, even if he’s a major international franchise chain. So I think getting a haircut on Small Business Saturday is something everyone should do to support a local hair cutter. So tell me anybody comment or chime in if you had some success with Small Business Saturday, but you know what today is anybody know what is today? I’M not going to tell you yet somebody’s going to be googling it around.

While I’m talking Black Friday smile Business Saturday, cyber monday, we have catch your breath Sunday, that’s not really a thing, but in between all this hecticness and then Tuesday. What is Tuesday? Who knows what Tuesday is? I got a gift for somebody if they chime in with Tuesday rain Rita, is here my wife’s waving her hand like she knows and I’m looking for a comment. Somebody tell me what is Tuesday after Cyber Monday drum roll? Where are you guys nobody’s got Google? There must be a delay.

The silence is killing me I’ll drink for a moment. There’S a delay all right, I’m going to give you your five somebody will chime in with it. I got a free gift for the person that comes up with it first, but according to the delay, it’s already there. I just can’t see it yet all right. Here’S how we’re going to maximize December we’ve got extra traffic. If you live in Florida. I got friends in Florida in our business who like to whine and complain that, when the snowbirds are gone, business in Florida is terrible.

I believe business in Florida can be good all year long, but no excuse now. The snowbirds are all in Florida. People are coming in for the holidays. They want to look good for holiday parties, got ta, get your hair cut. If you’re going to dinner at Grandma’s house, we got all these reasons. Why we’re going to be in the shop and why we’re getting our hair cut? All right, they’re comments coming through on where you’re seeing it I’m not seeing comments coming through so either.

This thing is delayed, real slow or jammed up, but we’re busy. Let’S make the most the portion of this. The five tips here about. How do we make the most of the opportunity that is December traffic to finish the Year? Strong number one add on sales. What we all know is upselling. This is where we hone in or focus on what we call average ticket people are coming in if you’re in a barber shop and you’re doing $ 20 haircuts and everybody that walks in $ 20 haircut out $ 20 haircut out, your average ticket is $ 20 Haircut, zero upselling you’re, getting the same amount of money from everybody: you’re, not getting french toast day Lidia.

No, it’s not french toast day, but I love that you tried. Oh, my god, that’s hysterical! Where did you even get that? Okay, it might be like national french toast day. Actually, my wife made french toast yesterday for lunch. That’S so funny Travel day, hey! No! It’S not travel daddy. I don’t believe you guys. Don’T know this. Oh my god, all right add on sales. Try to sell somebody something else. If a guy comes in for a haircut, hey sell him, a beard trim tie it in November.

He grew that beard. Let’S get rid of that thing either shape it up or ship it out, throw in a shave, ding ding, ding, feather razors to tie shave. What about the healthy luxury shave sets? Oh that’s another item on here. Oh look at that number. Two take-home suggest and recommend professional take-home haircare product these both fit in that upsell category. These are both about driving average ticket asking everybody who sits in your chair to give somebody Google it for me, so we can find out what today is for Tuesday.

Even if you don’t know just don’t tell us, you googled it add-on sales, take home sales driving average ticket it’s about taking and making the most of the opportunity that is December business. Make it a goal for yourself. Look at your haircut price – and this is kind of for my barber folk out there look at your haircut price and again, let’s say your haircuts $ 20. Tell yourself: I want to hit an average ticket for the month of December of $ 24.

That means instance if a bottle of gel is $ 8. Every other guy’s got to buy gel when we divide that eight out amongst two people, it’s four hours additional ticket, but something to drive your average ticket up to squeeze the greatest amount of money. Out of this heavy traffic December that you possibly can next on the list number three asking for referrals every client every time, two business cards, you guys know I talk about this all the time.

Thank you for the opportunity to cut your hair. I appreciate your business if I gave you two cards. Would you send me two friends? Those are my big three sentences that you know, but when we’ve got the bump in trafficked travel day, okay, I’m just waiting when we got the bump in traffic. That is December. Let’S use that bump in traffic to leverage more referrals, ask every single customer in the month of December.

If I gave you two cards, would you send me two friends and hand them to business cards? Make sure today go online when this jatai program is finished, go online and order a box of extra business cards, so you have them. They only take 2-3 days. You’Ll have them by Tuesday that’ll be December 4 really the beginning of the month. The first is Saturday you’d be busy in the shop that day you’ve got a few cards to get you through Saturday, Bing Bing, Bing, Bing, Bing, Rhea, Rita my man.

Finally, somebody comes in givingtuesday. That’S right with all of this gim me with all this me me me me me, with all this buy buy, buy, buy, buy with all this. I deserve a deal that we’ve been buried in for Black Friday, Small Business Saturday and Cyber Monday, giving Tuesday that’s what it’s called giving Tuesday is all about charitable donation charitable contribution and giving to others it’s kind of that.

Little salve. We need that band-aid. We need to kind of get us back to healthy. After all that me me me gim me, greedy stuff, that made up those okay. Let’S you weren’t, really buying anything for you. Nobody bought anything for themselves on Black Friday or Cyber Monday. It was all gifts for others. I understand, I know how it was, but yeah giving Tuesday is what the name of this holiday is and it’s about giving to others based on the wealth and and all the blessings and all of what we have and we enjoy and and the gifts we have, That we can give to some others.

So that’s what giving Tuesday is all about, so in the spirit of giving let’s take more money from our customers so that we can give other people a Merry Christmas. Add on sales, take home products asking for referrals. That’S three of the top five: are you ready for for number four on the list? Rebooking and again mr. Broken record: here we have the traffic. During the month of December, we’ve got the heads in the shop.

Let’S make sure we’re rebooking them. Let’S make sure we’re inviting them back we’re telling them when we’re telling them how long till they get back we’re getting him back on the appointment book today before they leave to ensure that we don’t have that January slump. Are you going to hit me here hit me there with a refill, so many in our business so frequently complain about the January slump when things get quiet after the busy holiday season? Well, there’s two ways: we prevent the January slump and that’s by leveraging the December traffic rebooking and bounce back bounce back is some type of deal, some type of special, some type of opportunity that encourages the January and February visits when we otherwise might be quiet.

What are we going to do to get them back in so when we’ve got them in December to finish the Year Strong, we’re going to focus on add-on sales, an average ticket drier parts of America. Here we just had our first snowstorm. The heat is on, our skin is drying out, our hair is drying out. Our face is drying out. Jatai hell, luxury shave set, there’s a moisturizer in there for your skin, and we’ve got the beard.

Softener there’s two items in that set ideally suited for this type of conversation with your customers, and I know you have other products and other conditioning treatments and things what etosha say to a client who had a bad cut. Also this you know she, my deputies are also giving me just go for her awesome Tasha. You love your cops. I love it you’re all over it. That’S great Taco, Tuesday, Miguel, that’s coming from a guy in Texas, with a name of Miguel, so yeah, of course, that we have taco tech Tuesday in Chicago too, but that’s another good reason to celebrate Tuesdays he’s Taco Tuesday um.

Now I got derailed. What was I talking about? Anyways, we’re leveraging December and on say, Oh conditioning treatments, that’s right, dry, air winter, the heat in the house and the heat in the car. What a great time for moisturizing conditioners, moisturizing balms for hair facial treatments that involve moisturizing the skin. I did mention the two jatai products that are keenly focused on satisfying those needs for customers.

We have so many opportunities to have these conversations services in the salon and their take home products, soliciting referrals to grow off of December we’re setting ourselves up for a successful nineteen rebooking to get these people back after the first of the year. Again now we’re using december to leverage nineteen and, of course, both facts. Bounce backs would be things like a coupon in december to redeemed in january or february, or a BOGO for december.

You know bring a buddy in for a haircut. You pay for your haircut, your buddy’s haircut is free, I mean who knows, there’s all kinds of things we can do in that regard. Sell the shave as a 2-pack special price on the shave get a shave in December. You get a free shave in January. I don’t know there’s so many different ways. We can do this to tie it in and by the way it fits that twofer buy one in December, get it in January.

If they don’t redeem it in January, they don’t get it. Don’T let them wait till March to come in and have it set some rules stick to your rules that are bide by the power sieze for the promotions and the specials that you run. So these are my top five tips for leveraging the heck out of what will be a very, very strong and very, very successful December. Does anybody want to chime in anybody, got any ideas, comments or thoughts on things that you think you will be doing or that you’d like to suggest to others? Part of going live on.

These programs is really getting and soliciting input and participation from the community because, as I say in my live programs that I know you all know, I believe we are smarter than me right. I only know so much and I don’t know what I don’t know and there’s a lot of talented people, a lot of smart people, a lot of intelligent people in the business that know a lot more then we can all benefit from.

So if anybody’s got anything chime in throw it up, there we’ll be sharing it right off the comments. Next up, let’s talk about 19. It’S one thing to finish: a team strong, it’s something else to go into 19 blazing so for 2019. There’S a couple of things I want to talk about. I want to talk about number one, a promo calendar. You know, there’s a funny joke in my community about a mom Lydia Hobbs discount for bringing in Toys for Tots there’s a good way to put some giving on the front of it.

I love it. You know, I don’t believe in discounts and by the way I heard about a great discount. I want to share with you guys I’m excited about this. You know I don’t believe in discounts what did Marty Marcus, say: free hot towel on all new clients in December. You know what it’s like 22 degrees outside in Chicago and a warm towel on your face, laying back in the chair yeah. I can feel it thinking about it talking about it.

I just want to go. Do that what a great idea you know I don’t like discounts. However, I’ve always opened to and willing Wallis buddy nice to see a joy in our group tonight, Atlanta, Georgia how’s it going down there um. You know I don’t like discounts. I like the idea of tying something into Toys for Tots, maybe a free service, maybe a free, take-home product. Give me a gift. I give you a gift, I’ll trade, you a toy for a bottle.

I like doing that. You can get small sizes of things. You can even be generous and give away full sizes. I just don’t like to discount the haircut. It really hurts my heart. It hurts my soul. It makes me bleed internally when I hear people undermining the value of the haircut. I think there’s so many many good ways to be promotionally, creative and to be business aggressive without discounting the haircut or undermining the price integrity of the haircut.

I believe haircuts should even be full price of free, full price are free. Now, in that vein, I did read about this this week. I saw it and I want to share it because the idea popped into my head and that’s just the way my head works. I have said, I don’t believe in senior discounts and I sometimes get in trouble. White talked about this and I share information like the fact that 85 percent of the wealth in America is in the possession of individuals over the age of 65.

And why are we giving away senior discounts because seniors have had longer to gather the money, so they don’t need the discounts and yeah. I know there are seniors in America on fixed incomes and times are tough and things are hard and yeah yeah. I get it, but I don’t like senior discounts. I just don’t like it at all, and I saw this thing the other day where it said hey and I don’t like kid discounts either.

That’S the other side of the spectrum. I think we do a haircut for a price. It is not easier to do a haircut or quicker to do a haircut in miniature on a hyperactive kid who just ate half a box of Captain Crunch. I just don’t think that’s a reason for a discount, so I don’t like kid discounts. I don’t like senior discounts, but I did see somebody put up on the internet, their price menu where they had their regular price, whatever their haircut was, and then they had a senior discount, which I don’t endorse and I don’t agree with – and it was like 65 And over, like let’s say I don’t remember what the numbers were, but haircut was $ 20 seniors, 65 and over was $ 18 and it said 100 and over free, regular price was 20 seniors were 18, and if you were a hundred years or older, your haircuts Were free – and I love that I thought when I have a shop again and I don’t currently own a shop, but I will down the road I’m doing that if you’re a hundred years old, I cut you for nothing.

How many air cuts you going to get your the year a hundred that year? Why three, maybe four, how many years are you going to do this? You think? How long are you going to live you’re not going to take that many haircuts away from me, and if you got to be a hundred, I cut you for nothing. You know what, if you’re a hundred years old, I want to talk to you. I want to listen to you. I want to ask you to tell me stories about what you know and what you’ve done and who you are and what your life’s been all about.

No discounts, Ellie, I love Ellie. I don’t even know who Ellie is, and I love Ellie no discounts. I agree. Wallace hundred percent yeah, I’m right there with you, um yeah. If you’re a hundred years old, not cut you for nothing. I just want to ask you questions about the good old days and I want you to tell me stories about the crazy stuff you got away with when you were a kid, it’s going to be worth cutting your hair, so I love that seniors hundred and over Free try to take advantage of me.

I bet you can’t and by the way, at that point, how much hair you got you know didn’t know. How did you roll guys coming in with a thick ponytail down to here? It’S usually taper them up quick and it’s easy. So I love them and I’m happy to do it and you can send me all your herd of your old great-grandfather’s I’ll cut them for nothing, I’m happy to do it all right. Let’S get to 2019 number one promo calendar, so I started to say: there’s a joke in my community and it talks about a woman talking to her mother.

The woman is an adult and mother is really the grandmother and the woman has a child who’s. Twelve and a half years old – and this happens to be a Jewish family and the woman is having an argument in the fight with her mother about plans for the 12 and a half year olds, upcoming Bar Mitzvah and they’re. Fighting and they’re arguing about the plans for the Bar Mitzvah and the timing and the details and all this other stuff and finally getting tired of the conversation and not wanting to have the Congress anymore.

The grandmother turns to the mother and says: look we’re not going to argue about this anymore. You had plenty of time to plan for it you’ve known about this Bar Mitzvah for 13 years. That’S the punchline! The point is it’s not a surprise. You know that it’s going to happen. Well, your promo calendar. You know that in 2019 we’re going to have a Father’s Day. I promise you it’s in June. You know that in May there’s going to be a bunch of graduations.

You know that in August ish it’s back-to-school time. I got a pretty good idea that we’re going to have Easter sometime in oh, I don’t know April and I’m pretty sure next year Christmas going to be in December and before we have Christmas next year in November. What do you think Thanksgiving yeah, there’s a good chance of that? These things are not a surprise, and my point is: do not treat these business opportunities next year, Thursday, Thanksgiving two days later Saturday is going to be Small Business Saturday again, if Small Business Saturday snuck up on you in 2018, and you hadn’t prepared and you didn’t Plan and you weren’t ready and you didn’t have a promotion – do not have that excuse in 2019, let’s plan ahead 20 % off for police fire and military.

I like the idea of finding ways to reward our first responders. I don’t like to do it in the form of a discount. I just don’t think it makes good sense and in our shop you know what I think, as many as a third of our customers are police fire, municipal workers, postal workers. We got half the government in our shop most the time and any good day. Half the guys that are shopper armed because they got a badge and they got a gun.

So I don’t necessarily know that I want to go that hard on the police and fire traffic Jared. Welcome. What’S the best for veterans, those in service Lydia? Again, I don’t like discounts. I like added value, maybe um, you know cop cuts, they get a free bottle of hair gel or they get a free bottle of shampoo or shave service or there’s lots of things. Maybe a punch card, I love punch cards by10 hair.

Let’S get one free, please understand, buy 10 get one free is not a discount. Yes, it is 10 % off bottom-line net net net, but all 10 haircuts, our regular price and one haircut is free. That is not the same as a 10 % discount, so I love I did one once I did a cop cut punch card where it literally said, had a little police shield badge on. It said cop cuts and it was for police and fire and military and first responders and vets, and things like that um.

But it was not a discount and I think that’s we’re not splitting hairs here, literally or figuratively, but I think it’s important when it comes to talking about how we negotiate that business so promo calendar, it’s the idea go through the calendar now go through the calendar. Now and find one thing every month that you’re going to use as your promotional piece for that month, maybe Valentine’s Day, is a couple’s special, maybe instead of couples because you’re a barbershop, and you only do guys, maybe for Valentine’s Day, it’s dad and kid.

You know if you’re a regular hair salon and you’ve got a broader audience. Then maybe it’s it’s daddy-daughter night lots of things you can do for March st. Patrick’s Day. There’S things you can do there. There’S every month of the year has a holiday and event an opportunity and a special but plot your promotional calendar build your promotions in now, so that through the year, you can just execute nothing sneaks up on you by surprise and by the way, when we’re talking About the promotional calendar I want to add number two on here is I, on July I enjoy many of you know.

I’Ve talked for a long time about it. July 1, raise your hair cut prices Day in the USA July. What is that target date? We’Re haircuts go up, you were in a price increase. You deserve a price increase, it’s time to add to the price I Anjali. It is not too early to be thinking. How much does that price increase going to be, and, most importantly, what are you going to do to justify it and number two on this list or number three? Rather, when we talk about, I on July is add value.

What are you going to do between now? Busy December and July 1 raise your hair cut prices day in the USA to justify that price increase. What are you going to do? How are you going to change your environment, your experience, your service delivery, what you do so that when you raise your price, nobody objects because they feel what you’re doing is a value so again playing with the numbers. If you’re twenty bucks July 1 you’re going up 10 % you’re going to be 22, what are you doing so that 22 doesn’t look smell or feel like a price increase 22 feels like hey you’re, not even yet charging what you’re worth and 22 is a bargain.

I was happy to pay 20, I’m thrilled to pay 22 cuz when I get feels like 25, 28 or 34. That’S the real challenge for you. What’S the cap for I what’s the cap for I on July, Tasha, explain to me what you mean: I’m not understanding that question. If you mean by that, how high do you raise the price I am July, 1, adding value the rule is 10 %. You go up 10 %, that’s my standard formula and by the way, if you want a lot of detailed information, I have my razor prices program.

It is available as a text document it’s available as an audio book, soon to be available at a article series as well, but I do have it. In a couple of formulas. A couple of resources go to my website: eivin’s ooh, calm. The program is available there or go to the website also and use the talk to me button. There’S a button on my website says talk to me. Click on it. You talk to me you’re, going to sending me an email, I’ll chat back directly with you happy to help you.

If you’ve got some questions about that stuff Jared, I think she’s asking forever. I don’t know what does that mean Jared hi, I’m July price should be going up every year in July every year in July. If that’s what you mean? It’S, not a one-time deal. Hey. Do you get a July every year? Of course we do just like Christmas. In December we get July July, the price goes up Jared. Will you out price yourself? God bless.

I hope you do Jared, that’s a beautiful question and I thank you very much for asking and I want to make sure you understand how this works. In theory, if you raise your prices, 10 % in theory, if you are lucky, if you are blessed, if the clouds part and the beam of light, shines down, oh if the angels sing and if God smiles down upon you from heaven above in theory, if you Raise your prices, 10 %, 10 % of your customers – will quit you that’s right.

In theory, 10 % of your customers will quit you now good news, bad news, the bad news is it’s not going to happen. They’Re not going to quit. You you’re going to raise your prices: 10 %. You are good and people like you and they’ve been coming to you and they’ve been happy and you raise your prices. 10 % they’re not going to quit. You you’re going to be disappointed. You were hoping that people quit you in a perfect scenario: 10 % of your customers would quit you at a 10 % price increase and what happens then is you’ve.

Got air in your book and you’ve got room for referrals from your top 90 % birds of a feather flock together top 90 % customers have top 90 % friends, quitters have friends who would have been quitters and you don’t want them, and the theory is if You raise your prices, 10 % you’re, making the same amount of money with air in your book because 10 percent of your customers quit you, you double down on what got you to the dance you take good care of people like you always have you do what You’Ve been doing to be good and you solicit referrals, referrals from that top 90 % of your customers, and you just keep building your business that way, you’ll, never price yourself out of business and that’s where we get to 3.

We get to adding value which is so important, I’m not telling you just to jack the price for the sake of jacking the price, I’m telling you that you earn a price increase by taking good care of people by building business by finding ways to add value And then you not only have earned it, but you deserve it. You’Re entitled to it and you’ll receive no resistance. When you raise your price – and you know – that’s just the beauty and that’s just the magic of how this works with regards to price increases in our business and that’s why I’m so passionate about this subject that I’m so glad that we can have some of this Conversation here, you’ve got to be adding that value you’ve got to be making that worthwhile experience for those customers.

You know I had a conversation the other day, and it relates to this about the fact that I was talking to beauty school in barber school students about the fact that today, the average and the standard is very high for all practical purposes. Everyone can cut hair and everyone can cut hair at an acceptable level or at a passable level. Yes, there are some hair cutters that are better than others. Yes, there are some hair cutters that are not as good.

You will be perceived as more of a professional. Couldn’T agree more Tim absolutely, should you give notice of price increase Lydia? No? No! No! No! No! No! No! No! No price increase notice! This is a it’s like a pet peeve of mine. We do this. We put that little piece of paper on the mirror. It says dear clients, as of July 1, my price is going to be going up and then we start making excuses. The rent went up, the lights go up, the heat’s goes up, it’s been 2 years since I had a price increase, we start whining and we start begging and we start justifying, and we start explaining, and you know what else we do.

It kills me. We apologize. Do not apologize. Sorry, my but you’re, not sorry! Your prices going up you’re excited that your prices going up, you’re, happy that your prices are going. You deserve a new price. We need 180 degree shift on the mindset and the answer is: go to a sporting goods store, go, get a t-shirt with a big Nike swoosh on the front. Just do it, you know: when does the milk go up at the grocery store? Do the answer that question: when do they raise the price of the milk at the grocery stores? Anybody know you ever seen it you haven’t seen it.

You know why you don’t see it. Do you know when they raise the price of the milk at the grocery store? They do it at 2:30. In the morning when you’re home sleeping yeah that the guy on the nightspot crew, he goes up to the dairy case and he pops off that little price ticket and he puts a new little price ticket up there and he changes the price of the milk. When you’re asleep, what about the gas station, when do they change the price of gasoline? Now, lately gasoline has been going down.

So it’s not really relevant to this conversation, but I talk about this all the time you know you can be at the gas station. You got the pump in the car and you’re filling the tank and the guys out on the corner with the big stick, changing the numbers, lowering the price of the gas. They don’t even have the decency to wait till 2:30 in the morning when you fall asleep. They’Re raising the price of the gasoline in the middle of your tank, full, you don’t even know what you’re paying they don’t care.

Why do we do this? We don’t that’s the answer. We just raise our prices, you don’t no notice, no permission! No asking! No telling! No apologizing, no excuses, Nike just do it raise the price you deserve, it you’re good and people like you and especially, if you’re tuned in to this program tonight. If you rely on jatai academy for education and information, you’re going the extra mile and making the effort to improve yourself, your skills, your knowledge and your business, do you deserve a price increase? You deserve a price increase just for reading this article, but find ways to add value with an eye on July.

That’S when we want to go up start with your promotional calendar to build a powerful year. Promotions have an eye on July for a price increase find ways throughout the year to add value. Let me look at my agenda and see what else I had for you here. That’S what I got for ticking off July now throughout the year. We’Re going to talk a lot I will be back here, live on Facebook with jatai on many more occasions, whether we’re sharing technical or whether we’re sharing business information.

Like this, you know my website. Lots of other places to find me remember. The special on the book is running now through Christmas, half price $ 25 down to 1250 be $ 100,000 haircutter yeah. I got plenty of inventory and I’m happy to have you have that book and have that deal. Jatai dotnet on the web is where you go to sign up for our emails to sign up for our academy, go to jannat for our specials for the month of November and December for our holiday specials and things we’ve got blades on sale.

We’Ve got handles on sale, we’ve got great things for you. There does anybody have any final questions or comments. I got one here. What are your thoughts on Black Friday sale? Did I discount products still not as successful as I thought and, and they just posted the link for jatai for feather in the comments here Vanessa, just posted the link JTA, I dotnet that’s what I said it was so I’m glad I got it right.

That would be embarrassing, wouldn’t it um, you know, I think it Black Friday is something that’s originally been thought of as the big-box retailers, but I think we can get our piece of it. I think we need to stretch it, though an answer to Tasha’s question. I think we can start talking about Black Friday early. I think you probably noticed the Black Friday ads were on TV and radio early in the week Monday, Tuesday, Sunday even beforehand.

So I think it’s not just what we sell on Friday. If you look at my website, my Black Friday, Cyber Monday, Small Business Saturday deels all started Thursday and they ran Thursday, Friday Saturday, Sunday Monday and I’m extending a few of them, not all of them. I’Ve killed a few of them, but I am extending as an example of the book all the way through Christmas, because it was the big hit for my Black Friday promotion and it’s something that I think is impactful for everybody.

So that’s why I’m doing it, but it is to your question, though I think there is a lot of good opportunity to use a leverage through that promotional calendar all of these kind of things. So, as always, we’re wrapping up here we’re coming close to 50 minutes. I always end the way I start, which is by saying thank you. Thank you for giving me the opportunity to present here. Thank you for giving me the opportunity to have a little bit of your time to come into your phone into your house into your living room into your computer.

To share some of these great things. Thank you to all of our friends that you tie for providing me you and us this platform for not only me to share, but for us to exchange in this way and in the spirit of the holidays and the spirit of giving Tuesday and all that good Stuff, I wish you a very safe, a very warm, a very happy, very healthy holiday season. We normally do these towards the end of the month, which is going to put the next one of these a little close to Christmas.

So I think jatai and I will probably find a way to do next month, a little early. If there’s something you’d like to see or hear from me in terms of content, use the comments here, Jared you’re welcome. Tasha. Thank you Tim thank you, but if there’s something you’d like specifically in content for a program, whether it’s presented by me or any one of the other educators that you’re ty likes to feature we’re, always open to and happy to have that feedback.

I know the folks at the office at jatai are always listening, always paying attention to your comments and are very interested in continuing to support you and the great business that you do every day. So, on behalf of jatai and myself and my family and everybody else to your family, have a warm, wonderful and happy holiday season. We’Ll see you again here: j8 e aí dotnet on the web, and here at our program see you here see me there clipper guy comm as well, have a great day bye, bye,