Categories
Online Marketing

How to FILM & EDIT a Commercial!

What’s up guys, Nick here back with another article today we’re going to break down the process of how to film and edit a commercial similar to the 45 second version that I made for super 73. So every single piece of content that you see come through on the internet, whether it’s on YouTube or Instagram, whether it’s photo or article all of those kinds of pieces of content, require three things to make it successful or even to make it a thing.

And those three things are pre-production production and post-production, so pre-production pertaining to any script. Writing any storyboarding anything that you’d need to do to get prepared for the production and for the post-production. The production is obviously making the thing actually come to life, so the filming or the photography of your subject or whatever you’re shooting it’s. The the bulk of what the story is going to be and in post-production is normally pertain to editing so editing being you’re going to be working with color grading, the sequencing of the clips and just overall making it come together to make it that thing that you Ultimately wanted to create from the beginning from the pre-production.

I want to break this article down to show you guys kind of how I made a article for super 73 in launch of their new line of bikes called the super 73 R series. I was hired to create a smaller commercial for them, along with a few other filmmakers, and we had to work together to shoot multiple locations in a certain amount of time. I think we had about a week of time to shoot the bike in tons of different locations without showing the crowd or the public the bike.

So we had to be very stealthy in the way that we were shooting and where we were shooting to make sure that there weren’t any leaks of the actual product and with location you typically have to work with the client on set. Super 73 is such a great company to work with, and I was thankful to have them on set in this situation, because there’s so many little things that needed to be captured. It just makes it easy to always have the client on set, because you can work together and that’s the fun part.

You know that’s the fun thing about being a freelance filmmaker or just you know somebody just trying to make extra money when you’re working with a client, it’s extremely important that you’re not sacrificing your style and your talent as a filmmaker, but that you’re still being open With the client and listening to what they want, because ultimately they’re the ones that are paying you and you need to provide them with the value that they’re requesting communication is key.

So aside from the whole communication location, that’s still kind of a little bit of pre-production, but getting into the actual filming was the fun part. So I got the opportunity to be able to hang outside of the back of a Prius thanks to super 73. For one of their employees, hooking it up Taylor. Thank you. This is the kind of shots that we had to get. We wanted to get nice and low, and in order to get that, I had to make sure that I was strapped in and that I had the right tools and so for that I have my trusty Ronin big old thing.

As you can see, it’s still dusty from it, I have to actually clean it yeah we’ll get to that. That was one of the main things that we used. The second thing being the drone. The drone came in pretty clutch in a lot of situations and, of course, audio audio is extremely important. I didn’t get to use as much audio as I hoped for for this shoot, because the visuals were way more important. But audio is extremely important too, because it helps bring depth to your film, the Edit that they wanted had a lot of music and so with the music.

The audio kind of gets dumbed down a little bit which in this case, worked out because we were pressed on time. So anything my general rule is that anything that moves in an image, not the image itself. You know it’s not the camera movement whatever is moving inside of the image needs to have audio some form of audio, always recreate that in post for this film, we weren’t able to capture too much of the natural sound that the bike makes on the road.

So what I did is actually went in and slowed down the sound of raindrops and that made it sound like the tires were spinning on the road. Those are things that you can do to get creative and that’s what they do in big movies. You know that what I did was a very cheap way of doing it, but you know it helps so find ways to add depth. That’s in the post-production side, but when you’re on set it’s always great, to have some sort of backup audio.

So I have my main road into g3, but I had a second filmer who was capturing second audio, which is great, okay, so post-production to break it down nice and simple, because editing can be so complex to break it down. When you have your footage, I just had a little bit of a brain fart. What I normally do is I organize all of my files in finder itself, so I have it on a Mac, and with that I add all my cameras.

I had all the days at all my audio all my music, everything that I need to start editing right so that I can just sit down and just work through. It not have to go through and search everything. I first do all of that and then bring it into my editing program, Premiere Pro and then start creating selects is what they call it. So you take all of the footage or I label everything with a color. So I know that when I’m editing, I know.

Okay, this is from one day like, for example, I took all the desert clips and I gave them a tan color right then I had California Hills, so I put green on it and those are the things that you can do to make it easier for yourself. When you’re editing so once you have all your footage, colored I’m going to go through and create selects with that footage. I’m basically put all on one timeline I go through.

I use the blade tool I just cut and then I drag up the footage that I want and then once I have that I consolidate all of it and then bring it down and once we start the editing process. If I have multiple shots, that might look the same, but there’s a little bit of difference like maybe the rider does a different move, but this shot is still the same. I still keep those shots and then figure out which one fits best with the music and work my way through that.

So once all of your selects have been made and you’re ready to begin the editing process, I drag in my music and then I go through my music and I first find out how long they want as a film right. That’s in the pre-production side. So I turned down the music. I try to find the moments where they kind of match. So if it’s a 3-minute song and they want a 45 second edit, I have to find a moment where it builds up and then it kind of fades out.

So I have to cut the music down and figure out where the best parts are and then make that into 45 seconds. And then I start beginning the editing process where I can take. All of my highlights bring it over and I create a timeline send it over to the client once they’re happy with a basis starting line. You can start adding effects your color grading and then more sound then continue the revision process from there.

Hopefully, you guys learned something new that you can take and scale up your business, somehow there’s photo or film. Thank you guys for reading. I will see you guys in the next one.


Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

Categories
Online Marketing

Fast Final Cut Pro Editing Workflow

Welcome back. Would you like to speed up your workflow in Final Cut Pro? Actually don’t answer that question I already know the answer. Speed is the name of the game, and time is money. So here’s a quick rundown of things. I do in Final Cut the speed up my editing, so I’m spending less time in front of a computer and more time getting content out there. Guys that have been using Final Cut for years will see a couple of these tips and go huh.

I knew that because I do cover a few of those bread and butters hits, but either way I think you’re going to get a kick out of seeing how I did it. So, let’s do it something I highly recommend you switch on. Is your background lenders? If you go up to Final Cut Pro preferences playback and then make sure this button is ticked for background render, and that just means that if you leave the computer, it’ll render Wasps you’re, not there and you’ll come back and everything will be nice and fast and You’ll be able to play back no problem if you’re, someone who still collapse at the beginning when you hit record so that you can sync up your audio and your article, it’s the future.

You don’t need to do that anymore. Get with the program. So forget spending time on zooming and really close to line up your audio and your article perfectly. It’s not necessary. Instead, just select your audio track and your article track and right-click and she’s synchronize clips just go with all of the default options and click OK and BAM, fully synched up audio and article, and I know for you guys, who’ve been using the program for a while.

You can obey it this stuff, it’s easy, you know, but for those who haven’t seen this before this is a mind-blown moment. You’ll love it if you’re still in the habit of adding effects directly to Clips it’s time to stop it’s time to start using adjustment layers. Adobe Premiere Pro has had this function for so long and it’s really useful now for Final Cut. You can get lots of free versions for some reason.

It still doesn’t come with the program, but just Google adjustment layer, Final Cut Pro free, plugin you’ll find one just a stretch. If your footage and apply your effects to it, I guarantee this will save you. So much time, plus a Final Cut Pro seems to work faster with this in place. I don’t know about you, but I feel, like I spend way too much time on color grading when, in actual fact I should be uploading, you know delivering to the client.

I should be just finishing products and getting them out there, so what I’ve been working on is having a really repeatable style of filming and I’ll mention this again, but it’s about having it a consistent exposure having consistent white balance all of those kind of things so That we can have a template and copy across and then we only have to make minor adjustments to the grade. When I film this session, I made sure that I used exactly the same settings as previous sessions.

I’ve written them all down. I copy the grade over and bam. I’ve got my color wheels, my color curves my lot and a little bit of sharpening, and that means I’ve got so little work to do, and this has saved me a huge amount of time. I get a lot of questions about my audio quality people saying they like the way it sounds. How do I do this? How do I do that? The truth is it just takes a bit of practice and a bit of time, and obviously time is not our friend.

The time is the enemy. So how do we speed things up? Well, for me, it’s about having a repeatable style of recording audio and what I mean, whether it’s by having similar levels having the mic in a similar distance to a talent every single time, so that you can go back and actually copy settings from project to project. If you can do that, it means he won’t have to mess around adding tons of eq compression and a limiter whatever you need to make your audio sound good for every single project.

You’ll have almost like a template that you can copy across and it’ll save you. So much time so in our project, you can see that this audio is going to be way too quiet and way too dynamic. So it’s going to need some a huge impression and probably a limiter. So it sounds good on every single device, and here we can see the audio from the last project they did and you can see it’s going to be a lot louder.

A lot more consistent can sound better on a phone, a tablet laptop or big speakers. So this is what I want for the new projects, so I’m going to hit command C to copy those audio settings, but with our original projects and we need to copy our audio plugins in. I will go into shortcuts in a bit, but for now we’re going to hit shift command V and what this allows us to do is to selectively paste plugins into our clip.

Obviously, we only want the audio attributes to be copied in so we need to deselect all of the article attributes and bam a working template for our audio. Of course you may need to tweak from here, but it gives you a nice template to work from, so it probably would have taken the best part of ten minutes to get the sounding really good. So that’s 10 minutes saved on this project. There are so many shortcuts, you could remember with Final Cut Pro, but I think you can get by with just the basic ones.

I’m not going to run through many, but these are the ones I use all the time and they we’ll save you so much time. If you just memorize these ones, of course, there are the obvious ones which everyone should know: command C to copy command V, to paste command Z to undo come on X to cut, but by far the command I use the most is command B, which is the Blade tool, if you hit come on B, it will just make a blade cut to your main timeline, however, select multiple layers and it will cut through the lot super handy.

I use it all day. There are a couple of copy and pasting shortcuts that you definitely should know. The first is to use option command and then V and what this does is it actually paste all of the effects from one clip to another? This includes all of your plugins, including your audio ones. The other is to use shift command V and what this does is it pastes the attributes, and this basically lets you be completely selective about what you actually pasted onto your clip.

Of course, both the option, command and shift command variants work with the X or cut tool, and that means you can either remove all of the effects from a clip or just select the ones you want to remove it’s brilliant. Let me show you a couple of examples: let’s say you’re working on a project which has multiple areas each with its own adjustment layer and you decide you actually want to make some quite big tweaks to the plugins you use in this example, I’m going to go For a drastically different exposure, instead of going into our adjustment layers and doing all the tweaking manually, we’re going to use option command X, and this will remove all of the plugins from our second adjustment layer.

Then just highlight our first adjustment layer and press command C. To copy all of the effects and then simply press option command V to paste our effects on to our second clip and we’re done of course, if you want to be more selective about what you pasted onto your clips, we can use shift command V. So again, let’s clear the effects off our second adjustment layer by pressing option command X once again hit command C to copy the effects from our first adjustment layer and then hit shift command V to select what we want to paste onto our clip.

As you can see, we’ve got color wheels, color curves our lutz and sharpening i’m just going to add the LUT just for a laugh and then we have it ridiculously handy. Bear in mind that this paste attributes function works with everything, your plugins, your audio plugins, your crop, any adjustments, you’ve made to your clip. You can paste selectively and I love it for super shortcut junkies. If that is such a thing, you can actually customize the shortcuts yourself just get into final cut, commands customize and there you have it the full control panel, where you can just go nuts and create your own crazy, shortcuts, it’s just so amazing and customizable.

It’s honestly not a function. I use myself, but I know people that do and love it. So it’s just good to know that it’s there. Lastly, something I do all the time is to open the clip and look at our article animation and the reason you’d want to do. This is to edit things like fade-ins and fade-outs, and you can also edit your keyframes from this panel. You could just right-click the clip and choose show article animation, but then I feel like it’s easier to use shortcuts on the keyboard.

The shortcut you need for this is ctrl V, and that opens and closes it. So it’s really quick and easy. Of course, adding fade-ins and fade-outs to Clips is super. Easy, just drag the slider along and that will control the opacity of your clip. So super easy and looks good. However, I think there’s an even better way of doing it and that’s to use keyframes at this point. You’re, probably thinking behalf keyframing, isn’t quick, that’s not going to speed things up! That’s going to slow me down, but I feel like if you know the shortcut and you’ll practice in it.

It’s just second nature, and it won’t take you any time at all, so we’re going to create a really slick. Looking fade-out so just hit option K to create a keyframe create another one right next to it, drag the keyframe, that’s nearest the end of your clip down and that will create our fade out. But, of course that’s not going to look slick enough for me. So just right click somewhere along the line and select ease, and this will add a kind of ramping effect and it will look super classy.

Another function I use all the time to keep me efficient and organized. Is the workspaces function, so I thought you’d really appreciate. Seeing how I use them in my workflow to keep me speedy. Let’s say I’ve been editing for a little while and I’ve moved all my spaces around, and I want to get it back to my standard, editing layout. This is when you can use the workspaces function to your advantage.

I’ve actually got three presets for I use. My half standard covers all the bases, workspace, a specialized workspace for grading and then another one for audio. So if I select half it’ll snap back to my, does everything all-purpose workspace, then if I select my grading workspace you’ll see that my waveform pops up automatically nice and big, so I can see what’s going on. But finally, when I select my audio workspace, you can see I’ve got a nice clear view of my timeline plus my audio meters are really clear and big.

I can monitor it nicely and that’s it for now. Thank you so much for hanging out with me today, as always, I’ve loved making this article for you and, if you’re still in the mood for more dope articles about article I’ll pop a couple of interesting ones over here and if you’re not subscribed just hit. This blob right here and until next time it’s help each other out and shoot better article. You


Videos are truly an awesome way to get the point across. Any type of content from your business is important!