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Online Marketing

YouTube Marketing Course by Ashish Aggarwal | Seo, Editing, Marketing tools

Ask Ashish Aggarwal Digital Marketing is a Skill with the Help of Which You can Grow your Business Easily or You can go for Job or Make Money from Home. The Time When I had Started Digital Marketing found it amazing, I am Doing YouTube Marketing for My Business and Training. I am Regularly Conducting the Workshops on Youtube, Marketing and Different Digital Marketing Modules.

Many of You Must have attended my Workshop on Video Marketing, But Those who cannot attend my workshop or I am Not conducting the same at their Place. I have Created an Online Course for all of you. I have Started the same with Youtube Marketing Friends: YouTube Marketing Has the Power with which you can Grow your Business at Fast pace. Here, Customer is reading you as well as Listening You. This will affect the Most in Customers.

Mindset. That’s why this is the most Powerful Marketing Tool. If You want to Learn Youtube Marketing, then you also can Learn it easily by sitting at Home.


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How to FILM & EDIT a Commercial!

What’s up guys, Nick here back with another article today we’re going to break down the process of how to film and edit a commercial similar to the 45 second version that I made for super 73. So every single piece of content that you see come through on the internet, whether it’s on YouTube or Instagram, whether it’s photo or article all of those kinds of pieces of content, require three things to make it successful or even to make it a thing.

And those three things are pre-production production and post-production, so pre-production pertaining to any script. Writing any storyboarding anything that you’d need to do to get prepared for the production and for the post-production. The production is obviously making the thing actually come to life, so the filming or the photography of your subject or whatever you’re shooting it’s. The the bulk of what the story is going to be and in post-production is normally pertain to editing so editing being you’re going to be working with color grading, the sequencing of the clips and just overall making it come together to make it that thing that you Ultimately wanted to create from the beginning from the pre-production.

I want to break this article down to show you guys kind of how I made a article for super 73 in launch of their new line of bikes called the super 73 R series. I was hired to create a smaller commercial for them, along with a few other filmmakers, and we had to work together to shoot multiple locations in a certain amount of time. I think we had about a week of time to shoot the bike in tons of different locations without showing the crowd or the public the bike.

So we had to be very stealthy in the way that we were shooting and where we were shooting to make sure that there weren’t any leaks of the actual product and with location you typically have to work with the client on set. Super 73 is such a great company to work with, and I was thankful to have them on set in this situation, because there’s so many little things that needed to be captured. It just makes it easy to always have the client on set, because you can work together and that’s the fun part.

You know that’s the fun thing about being a freelance filmmaker or just you know somebody just trying to make extra money when you’re working with a client, it’s extremely important that you’re not sacrificing your style and your talent as a filmmaker, but that you’re still being open With the client and listening to what they want, because ultimately they’re the ones that are paying you and you need to provide them with the value that they’re requesting communication is key.

So aside from the whole communication location, that’s still kind of a little bit of pre-production, but getting into the actual filming was the fun part. So I got the opportunity to be able to hang outside of the back of a Prius thanks to super 73. For one of their employees, hooking it up Taylor. Thank you. This is the kind of shots that we had to get. We wanted to get nice and low, and in order to get that, I had to make sure that I was strapped in and that I had the right tools and so for that I have my trusty Ronin big old thing.

As you can see, it’s still dusty from it, I have to actually clean it yeah we’ll get to that. That was one of the main things that we used. The second thing being the drone. The drone came in pretty clutch in a lot of situations and, of course, audio audio is extremely important. I didn’t get to use as much audio as I hoped for for this shoot, because the visuals were way more important. But audio is extremely important too, because it helps bring depth to your film, the Edit that they wanted had a lot of music and so with the music.

The audio kind of gets dumbed down a little bit which in this case, worked out because we were pressed on time. So anything my general rule is that anything that moves in an image, not the image itself. You know it’s not the camera movement whatever is moving inside of the image needs to have audio some form of audio, always recreate that in post for this film, we weren’t able to capture too much of the natural sound that the bike makes on the road.

So what I did is actually went in and slowed down the sound of raindrops and that made it sound like the tires were spinning on the road. Those are things that you can do to get creative and that’s what they do in big movies. You know that what I did was a very cheap way of doing it, but you know it helps so find ways to add depth. That’s in the post-production side, but when you’re on set it’s always great, to have some sort of backup audio.

So I have my main road into g3, but I had a second filmer who was capturing second audio, which is great, okay, so post-production to break it down nice and simple, because editing can be so complex to break it down. When you have your footage, I just had a little bit of a brain fart. What I normally do is I organize all of my files in finder itself, so I have it on a Mac, and with that I add all my cameras.

I had all the days at all my audio all my music, everything that I need to start editing right so that I can just sit down and just work through. It not have to go through and search everything. I first do all of that and then bring it into my editing program, Premiere Pro and then start creating selects is what they call it. So you take all of the footage or I label everything with a color. So I know that when I’m editing, I know.

Okay, this is from one day like, for example, I took all the desert clips and I gave them a tan color right then I had California Hills, so I put green on it and those are the things that you can do to make it easier for yourself. When you’re editing so once you have all your footage, colored I’m going to go through and create selects with that footage. I’m basically put all on one timeline I go through.

I use the blade tool I just cut and then I drag up the footage that I want and then once I have that I consolidate all of it and then bring it down and once we start the editing process. If I have multiple shots, that might look the same, but there’s a little bit of difference like maybe the rider does a different move, but this shot is still the same. I still keep those shots and then figure out which one fits best with the music and work my way through that.

So once all of your selects have been made and you’re ready to begin the editing process, I drag in my music and then I go through my music and I first find out how long they want as a film right. That’s in the pre-production side. So I turned down the music. I try to find the moments where they kind of match. So if it’s a 3-minute song and they want a 45 second edit, I have to find a moment where it builds up and then it kind of fades out.

So I have to cut the music down and figure out where the best parts are and then make that into 45 seconds. And then I start beginning the editing process where I can take. All of my highlights bring it over and I create a timeline send it over to the client once they’re happy with a basis starting line. You can start adding effects your color grading and then more sound then continue the revision process from there.

Hopefully, you guys learned something new that you can take and scale up your business, somehow there’s photo or film. Thank you guys for reading. I will see you guys in the next one.


Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

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MOOC Production Process

I do come from a Background in media production and the tools are becoming increasingly Accessible to people with varying skill levels and budget Today I want to walk you through a Typical production process and outline some options you have and Things you’ll want to consider as you develop your media assets, Whether you are working solo or in a Team for some items you’ll want to determine the beginning up your process.

The first of these is a deadline which Will allow you to set some limits on the scale of your production while giving you and your team members a Basic idea, how much time they will need to commit to the project Setting milestone dates will help you Hold people accountable, while identifying potential problems that may Delay the launch your course You will need to evaluate your available Resources before venturing too far into the production process, These include equipment and locations.

Where your recorder work But oftentimes, the largest factor, is People’s time Identifying available assets early will allow you to either Scale your production accordingly or to secure additional resources. If Needed A positive thing is that production options are continually Becoming more numerous, while the associated costs are Decreasing Software and hardware has been dropping in price becoming more accessible for both the cost.

Perspective and the technical knowledge that it needed to operate the equipment, It is possible to spend tens of Thousands of dollars on a single camera, but an iPad or webcam are also very Capable cameras that are fraction of the cost Today there are many mediums you can use. To convey your message and each will have unique attributes: A Simple screen recording with a voiceover may be suitable to present your material or you may wish to record a live.

Presentation that you’re already going to make You could record in various settings. Like a studio, classroom outdoors or at your desk, You may wish to Utilize services, like Skype, Google, Hangouts and you can perform Interviews or at interactive course content Each Course is going to be a little different, so I would encourage you to start with An ideal concept of how you would like to Convey a message Then work with your team working your personal constraints to Determine the most effective way to reach those goals You likely to make some concessions.

Along the way, but will open up the opportunity to get the most from your Resources When you have a good idea about the Scope of your project, you can outline a workflow to make the production process progress. Efficiently, You will have a large amount of content and you may be working with many other People in the process of creating your message Identify who is responsible for creating Different aspects of the content and structure, your scheduling to allow multiple People to be working concurrently, This man, boss, segmenting the process by Modules our week to week Using an example from Our advanced chemistry MOOC, our instructors would construct a Presentation then record lectures and supplemental articles in batches After the recording they would develop.

Practice problems to include, while continuing to develop PowerPoint slides for subsequent Lectures As the media specialist, I would process the recordings and make any Necessary tweaks to ensure audio and visual consistency for uploading the articles to the Coursera platform. When a article was finalized, I would inform an intern who was Responsible for captioning Our course designer would then update the Mooc web pages, with relevant links to articles PDF and transcripts Along the way we would meet as a team to Discuss the workflow scheduling We would identify any outstanding problems.

And evaluate our MOOC site to ensure the pages were visually intuitive, with logical Navigation, All these steps were managed with a shared Google spreadsheet, where we could label the state a each Lesson as well as at project notes. Ultimately, this process allowed each Team member to keep a steady amount of work in their cue, which helped us to achieve our overall Project deadlines Once you’ve laid the foundation for your Overall project, you can start the pre-production process, Depending on the format you are recording.

This can vary greatly. One of the goals during pre-production Is to make sure that time is used effectively As more people are added to your production. The importance of good time management increases, Some people are natural presenters, but Most individuals will need to review their content or script multiple times. Before recording This will allow you to practice your Delivery appear more natural to your audience, but it hopefully reduce the amount of retakes Needed For simple screen recording the pre-production is limited, but you still want to make sure your PowerPoint and other Assets are free from typos and that you’re comfortable with the Material, You have more flexibility to pause or edit screen recordings and Other type of recordings, but a single read through before the Actual recording could benefit you greatly.

You may want to spend some time with the Recording equipment for that you’re able to make a high quality product while not being distracted by the Technical difficulties For demonstrations and classroom Settings you could be working with a article crew or it could be shot by an individual Outlining requirements prior to recording will help you or your crew prepare Cameras lights, microphones as well as know how everything will need To be positioned, Even if you’re doing a production, solo, It is important to make an equipment checklist to keep yourself organized.

It will also help you identify things. Like batteries, recording media and cabling, that could be easy to Overlook A studio production can be very similar to a field production, but most equipment stays in place. It’s Still important to discuss the production process to help people with Scheduling who are assisting you With proper preparation, a studio can be Ready as soon as you arrive, but this is contingent on relaying Appropriate information prior to the shoot During the production is when all the Prep work we have been talking about really begins to pay off When you’re working with a production.

Crew are on your own. The goal is still the same: to make Everything look and sound as good as possible, While taking the least amount of time to Record Lets quickly go over some recording basics that can greatly Improve your final product, Most recordings will have some form of audio, While the way you capture audio may very greatly. You want to make sure your input level Set appropriately, if it is too low, your audience might not Be able to hear even if they increased their volume output and the levels will probably be Inconsistent, if you include other piece of content in your presentation, low levels can be corrected to a degree.

And editing, but it’s always best to get it right. The first time to streamline Post-Production and I have the highest quality source: Files levels that are set to high generally cannot be corrected afterwards, since over certain amplitude, the Characteristics of the sound are altered, resulting in permanent Distortion, most recording programs will show an input level meter. His whopper for a plea have a nominal Level indicator with added color warnings.

When you speak, you should typically hit The nominal indicator, but BC read this – indicates level peaking. With the store Shin being likely and generally a sign that your input Level should be adjusted lower if people are appearing on camera, proper Lighting will greatly improve one’s appearance. I won’t go too far in depth and if the Subject but a typical single person, shooter will contest up to 3 or four point lighting.

A two-point laying setup consists of a Key light for primary elimination and a weaker felt, like the Prophet Shadows with each typically being placed at a 45 degree angle, pointing at your Subject: third light as a backlight that helps Add definition to the shoulders and hair while the fourth white eliminates the Background these are just the basics and much more Information can be found on the internet if you wish to dig deeper camera.

Placement can affect how you were able to frame a Shot and can be contingent on your setting, but I’ll discuss a few Options a standard shot can be square with your Subject and the camera will be at or slightly below eye level. This is a great when you’re subject: Wants to address the camera or audience directly, an over-the-shoulder shot can be used. For interviews with the subject, looking slightly off, Camera at the interviewer, a two person interview can be captured.

By crossing the camera plans, the result and editing is that each Person will be looking towards the center of the frame slightly, which brings me to my next point: Composition there many rules of composition, but all Stick with two right now: headroom and legroom headroom provides a Little bit of space at the top of the frame, the gives you a visual balance to the Shot headroom is at least partially subjective, but a good rule farm for Medium close up shot seen here as for the eyes to a line about one Third of the way from the top of the screen, the show allow for proper spacing with The subject inside the frame this rule applies whether using a webcam In Camtasia presenting a lecture hall are conducting a sit-down interview.

Lead room is also important when framing People looking off-camera allowing for more space on one side of The frame where the person is looking won’t give better. Visual balance of many pieces of software exist with Different prices and capabilities Camtasia as a popular screen recording Program that also allows you to add a recording and insert additional content. After the fact, but free or low-cost screen, recording Solutions also exist in Apple’s latest version of Quicktime or with Microsoft.

Windows screen Recorder utility, the can be downloaded from their tech, not side, Windows, Movie, Maker and iMovie are Low-Cost solutions to do some porn article edits, but if more advanced tools are needed, There are many options, some of which can be seen on the list. Here I’ll try not to overwhelm you with article Editing, but I want to cover some basic things to get you started. Setting up your project will differ.

Between pieces of software, but there are some key ideas we want to Remember you’ll likely be working with a lot of files and keeping these organized As important keeping file names and folders relevant To the content, their associated with will be helpful and adding things like sequence, numbers Dates: camera angles will help keep everything in order using a similar structure within your Editing program, as well as using meta data features, is advisable to Quickly find your assets, it also recommended that you keep Multiple copies of the central files during an ongoing project stored in more than one physical Location hard drives do fail and a good backup can help ensure that You don’t resolve your artwork digging a little deeper all article Editing software users, some form of the time line time – is Usually represented with timecode shows minutes seconds any their Fractions of a second or frames, adding content horizontally to the time.

Line one Chris liberation on your project. Still images generally are inserted a Tube alteration might 10 seconds and grabbing the handle on The end will allow you to change that duration. Adding items particularly will allow you Two layers: stiller animated assets like a full screen, damage or partial Graphic like a lower third screen resolution is something you Generally, want to be aware of, and higher tends to be better, but Sticking to standards like 1080, P or 720 P is generally advisable.

Some older software will default to Lower resolution setting so consult your documentation for the settings most online article Platforms will transcode multiple renditions for viewers so setting the appropriate resolution. For both editing & exporting is important to make sure your students are able to Clearly see your contacts, fixing bad audio levels and making sure All of your audio sources are consistent.

Volume is something that always should be Checked on when editing and finally pacing is something you can Keep an eye out for as well. Is there too much for too little time? After say, you’re opening either long posit that can be removed. Pacing can be subjective, but it’s always good to read her Concert before you export it to at least make sure nothing feels dramatically out of playoff. It’s always Relieving to reach the end if you’re editing process, but we’re not quite done yet exporting, can Be a lengthy process, but a lot of options, but I’ll try to keep it simple.

If your Software has a preset these are generally safe to use and should give you get results today. The most common format for high-quality web article is an mp4 container file using The age 1964 Kodak, if you don’t know what this means, that Okay, the same presets references terms in the generally safe to use, while Exporting and you want to use 1080 P or 720 P as a resolution, if you have an option for a bit rate, I Would suggest 8 megabits per second for 1080 P and 4 megabits per second per 720 P, but back to the topic, a file naming you Wan na name the exported file something at first and I will allow you to easily Be associated with relevant course, sections of due to the scale at MOOCs there’s a good chance.

You’ll have Students with accessibility needs Corsair allows you to request subtitles For your course, or you have options to create them on Your own or contract services from a third party free in pain software both exist that Will allow you to manually create the required SRT caption piles YouTube will attempt To do voice recognition and will allow you to export these SRT Files, but this method will require some editing, especially when there is technical, Scientific or mathematical language 0 having a fresh set of eyes, looking Your material to verify accuracy and your presentation is always a good Thing for two becomes easier to mess things the longer you work on a project.

At UK we’ve reviewed article live in Meetings but also for private links in Google Drive venue to collaborate. Remotely with team members with an organized file naming system and The proper documentation posting your files should just take a Few clicks within Corsair you’ll create a core structure and upload articles to Accompany each lesson, transfer time will depend on Your file, size and connection speed the same article files can also be Uploaded to YouTube or other service as Creative Commons license thing of Course, era allows you to utilize your content in other ways.

If you choose well thanks for joining me today, he made It this far you’re, probably serious about creating educational course contact feel like any Recommendations are more information about a specific topic, feel free to Contact me at Alex dot cut a team at uk-wide redu. You can also find her officer be Learning website, as well as other team members at UK, why don’t you use flash e-learning Thanks for joining me and best of luck with your project, the


Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

Categories
Online Marketing

YouTube Marketing Course by Ashish Aggarwal | Seo, Editing, Marketing tools

Ask Ashish Aggarwal Digital Marketing is a Skill with the Help of Which You can Grow your Business Easily or You can go for Job or Make Money from Home. The Time When I had Started Digital Marketing found it amazing, I am Doing YouTube Marketing for My Business and Training. I am Regularly Conducting the Workshops on Youtube, Marketing and Different Digital Marketing Modules.

Many of You Must have attended my Workshop on Video Marketing, But Those who cannot attend my workshop or I am Not conducting the same at their Place. I have Created an Online Course for all of you. I have Started the same with Youtube Marketing Friends: YouTube Marketing Has the Power with which you can Grow your Business at Fast pace. Here, Customer is reading you as well as Listening You. This will affect the Most in Customers.

Mindset. That’s why this is the most Powerful Marketing Tool. If You want to Learn Youtube Marketing, then you also can Learn it easily by sitting at Home.