You have the visual aspects of your brand and that’s the logo Right. Your brand colors, your logo, the type faces that you use and then there’s the copy element. So any of the written word when your brand is talking online, So it could be funny. It could be serious so on and so forth And the last element of the Brand is the emotional part, So how does it make your customers feel when they think about your company? And speaking of that, when you talk about emotion, I think about Wendy’s.
I love them so much because They’re so relatable, You know when they’re on Twitter they’re, engaging with people they’re down to earth. They’re funny and like you were saying: that’s not their logo is Not necessarily their brand, it’s just how relatable they are the words they use and how connected they. Are to their audience Yeah. The logo is part. Of the Wendy’s brand, but the brand is so much more Exactly You think of Wendy’s, you think of they’re funny on Twitter.
They have amazing food, frosties right, You think, and then you Do think of the logo you think of Wendy herself, but all of those elements Are part of your brand And your brand can change over time And you hear pretty frequently companies they’re rebranding When you look into it really, they just got a new logo. If it’s a negative brand,’cause, they always have Bad customer experiences – those are still there.
A new logo isn’t going To solve that problem, So you really have to work. On all aspects of your brand as part of a rebrand or when you’re building your brand And a good question to ask yourself is what do people know me by That’s really the answer. Or the question to ask when you’re talking about your brand Or what do you want them to know you by Right? Exactly And another beneficial thing: To have is a brand style guide.
It will be really difficult if you had across different Social media, blogs, logos and words and fonts Colors yeah Exactly And if you remember back when Nealey was talking about Canva. That’s an awesome thing to use in making sure that you Have the specific look that you want to have on every blog Yeah so that way, when your customers go on any of your blogs, they have that association with you that you built and created.
So you are creating a brand, not just letting the Brand haphazardly happen, There’s no hard fast rules about this. You can have it just one piece of paper that says: here’s the logo, Here’s how big it is, here’s the rules on using our logo, here’s the colors and whatnot – or it can be this big master document if you’re a big big brand, But basically with the brand style guide. You want to just make sure that those rules are clearly defined.
What are the visual elements, What are the copy elements and then what are the emotional Elements of this brand that are going to be used across All marketing blogs Brands have so many Different types of media to be able to relay themselves on And, of course, we know it’s More than just a logo, You know you have print Radio, social media and the list continues to go on, But it’s very important. To have that consistency and know that you’re going to be the same on each one of those and of course you can definitely get so much more in return.
By being consistent, So just to recap, a logo is part of a brand, but the logo is not the brand right. So let me know in the comments below what is your favorite brand ( coughs, ) GoDaddy. I mean extra cool points if You put GoDaddy just saying And make sure that you, like this article, subscribe to our blog and ring the bell. So you know when we have New content coming up: This is The Journey We’ll see you next time,
Who is helping with your digital business footprint?
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How to apply some color. But we’re also going to look at some of the principles behind good logo design, but before we get started, let’s think about our client, so we’ve been asked to make a logo for a company called super splash. They run a swimming and water games activity center.
They are distinctly family friendly, so their target audience is parents of children aged between sub 2 and 16, and they do things like swimming lessons. Swimming parties for kids, they’ve got slides and all of that kind of stuff that kids love, obviously because they’re they’re attracting children. That’s part of the target audience, but ultimately it’s the parents who are going to drive the children there who are going to pay for the children to be there.
So all of their products needs to appeal both cleverly to the children so that they nag their parents into going, but also to parents that they are sufficiently informed and they also want to attend super splash. So, like I say they want a new logo they’re going through a rebrand at the moment, they’re going to be developing a new website as well, and some some advertising for their company. So we’re going to start off today with the logo and we’re going to be making a logo that looks a bit like this, so you can see, we’ve got quite a distinctive design.
There we’ve got some curved text and we’ve got a playful little splash in place of an exclamation mark. Before we go on to actually making it, then I just want to talk about some principles of logo design, a few things that you really need to keep in mind as you’re making logos. The first thing is to keep your logo very distinctive and recognizable instantly. That super splash is using quite definite colors and fonts, it’s not too cluttered, and that would easily stand out in various contexts.
That’s this! It’s quite strong! It’s quite bold! It’s relevant your logo design must be relevant if you’re going to use, shape or incorporate any any imagery into your logo. It’s got to be relevant to the product, so here we’ve got a nice kind of rounded sort of childish font because our target audience includes kids and we’ve got that playful water splash in the exclamation mark, which tells you straight away again.
It reinforces that sense of water and, of course, we’ve used blue, because that is the water colour, speaking of which then we want to have limited but appropriate on brand colour. When you are creating logos, you don’t want to use lots and lots of colors and there’s there’s a few reasons. One. It means that putting that logo against a background becomes increasingly more difficult because your logo needs to stand out from the background it needs.
To contrast the background, so if you have lots of colors like a different colour for every letter, then you might find that some letters disappear a sort of almost camouflage in the background, also when it comes to producing any products or merchandise, it’s actually very expensive. To use lots of different colors and if you’re going to put this on a t-shirt or on a mug or on a giant poster, then you want to keep your limits.
Your colors limited to probably no more than two or three. You also want to ensure that it’s not dependent on colour, so if, for any reason we had to present this as black on white or white on black, it would still look good. It would still have distinctive shape, so it doesn’t depend on the colour, but the color certainly brings attention and energy to the logo, and the final thing you need to realize, when you’re making logos is that we must make our logos vector-based now very very briefly.
There are two different ways of storing images on computers. One way is called bitmaps where every single pixel of an image is what makes up the actual image overall, so they’re like tiny little squares that make up the image and as you zoom them up and they get bigger and bigger and bigger, you start losing. You start seeing the pixels, as you start, stretching them, making them bigger, but contrast vector, based images are stored as coordinate values that actually tell the computer or software.
That’s opening the file, how to draw it in real time on the display. The advantage of that is that you can create your logo to any size. It’s infinitely scalable. You can make it as big as it needs to be to fit on the side of a building or as small as it needs to be, to go on a postage stamp and the computer will draw using relative, coordinates the logo in a pure and exact way. Other things that you get other advantages you get over vectors, it tends to be that they’re on a transparent background, so that you can place them on anywhere any other design and they’ll stand out.
There look good, but principally it’s to do with that ability to make your logo so much more versatile. You can, you can stretch it, make it nice and big without it losing quality. Also, people like t-shirt, printing companies, mug printing companies, pens things like that. They like vector based artwork because again they can layer that into their machining and they can create physical versions of your logo to a much higher quality.
So it’s very important. We make a vector-based logo. Okay, that is the clients background. This is the logo we’re going to be making and we’ve gone through some of the key principles of logo design. I think we’re ready to begin okay, so here we are in a serif draw plus we’ve got in a document open yet, and it asks us what we would like to do so we’re going to want to start a new drawing. We get several different templates.
We can choose from, but for now I think it’s easiest, we’ll just choose a4 portrait. It really won’t actually matter at this stage. Okay, so here’s our page and we are ready to start designing our logo. Now our logo is very text-based, so we want to start off by putting some text on to our page. So if I click over here I’ll hover over here, you see it says the artistic text tool so we’re going to click on that and click and drag so we get it quite a decent size and for my logo, I’m going to be using super and splash As two different words so that I can present them differently on the page, so that’s super now straight off, you can probably agree it’s not the most inspiring or suitable family-friendly font.
So if we just select the text go up to our fonts menu and have a look for a more suitable alternative and there are lots of different fonts we could choose from. And if you just hover the mouse over you’ll get a preview of what it looks. Like in each of the fonts, the one I quite like for this logo is called V AG, rounded bTW, so I click on that and there’s my first bit of text and I will do the same on another one.
Super flash and again I’m going to I’m going to select and change the font now that I’ve used V AG rounded it’s actually in my recent fonts list right at the top, so I can click it and get it nice and quickly, okay! So here I am, I’ve got two pieces of text. If I want to move anything on my page, then I need to make sure I’ve got this little pointer tool selected and then I can just click and drag and move things around.
I can also resize any text by grabbing from the corners and, if I hold shift as I grab it’ll, keep everything. No sorry if I don’t hold shift haha. If I don’t hold shift, it keeps it in proportion. If I do hold shift, then I can start stretching in either dimension, but actually I’d like to keep things in proportion. So we’ve got a super. I might make splashes bit smaller, okay, so we’re starting off.
Okay, now I’d like to add some color to these, so I’m going to select them both I’ll click on the first one hold down shift and click on the second one, and you see that my bounding box has now gone round. Both that means both are selected and from the color wheel. I can click inside this triangle which affects my sort of how light will dark have saturated. My color is, and then I can rotate the wheel by dragging on the outside, and I can choose different color swinging in a nice orange color like this okay good.
Now, I’d like to put some sort of nice curvature in, I think it’d just be a bit more exciting, so what we can do for that is if we go back and select our text. If I click back on my text tool, I’ve got my text selected. This, it says preset text paths and at the moment, there’s nothing selected well this option here that says curved text user-defined and there are lots of ones I could choose this.
One would make it sort of go round that a circle that one makes get straight. This would make an upward semicircle and and so on, I’m going to choose the user-defined box and you get to play around with it as you like. So I click on that and it instantly gives me a curving design which I can change. So if I click in here, I can move my endpoint and I can click on this little handle. I can change the angle of movement there and I quite like that.
That’s okay! I could bring that all around a bit and in a bit and to be honest at this stage, it’s going to be a bit of experimenting to see what works for you. But that’s quite good start. I can do the same with splash, so I’ve got it selected. I can choose preset text paths and I can choose a similar shape so that sort of fits inside my other one. Okay, not bad, and I can move them around again.
If I need to or resize them as I want – and I want to put an exclamation marks – that’s actually part of the company name, but rather than a boring, old exclamation mark, which I could do you know, look like that. That’s fine, that’s pretty cool, but actually I prefer to have a stylistic sort of shape and there are a number in this shape. Drop-Down here in draw plus of pre-built shapes you can use because of smiley faces, little clock, rectangles and circles.
Very useful arrow is also very useful, but there’s this nice sort of tear shape, which is perfect for a little splash, so I’m going to grab that shape, click and drag, and it’s created my basic shape. At the moment it has no no fill color and it’s just a black outline. It’s also sort of the wrong way round. So I’m going to make a few changes if we just click on it again with a pointer tool, we can just by moving the mouse out along the diagonal.
You see it changes to a rotating icon, so I can click and drag and I can rotate my little splash around and we can start filling it in. So if I click on fill – and I choose a sort of a nice blue color, like water and on the line right here – we go so there we get so I’ve got now a nice of special. I need a little circle or something here as well as part of the exclamation mark. So I go back to my quick shapes, choose the lips and click and drag, and if I hold shift at this stage it will lock the aspects.
It’s a perfect circle. I might just want to move it slightly and it’s picked up the same color settings that I’ve most recently used. So it’s identically, matched to my little T shape. Well, that’s looking pretty good. What I can do at this stage is, I can still move things around. Every part is independent, and so I can reorder resize. I could change the color of one part or the other if I wanted to, but I’m quite happy with what I’ve got.
So what I want to do is I’m going to select all of the shapes by just clicking and dragging a box around them, and it gives me option to group them. So I’m going to do that now I have wherever I click and drag. They are all together as one item, so all the remains is. I need to save my little bit of work and export it in a format that I can use on the web. So, first of all, let’s just save our project and we might want to save it as something like super splash.
Logo should really have done that earlier, just in case draw plus crash, and I lost all my work, but now that that’s saved, we need to export it because, although I’ve saved it, I’ve saved it in the Seraph draw plus format. I can’t use that on the web. I can’t send that out to other people’s computers than expect them to be able to view it unless they have draw plus as well. So what we do is we export into a common web friendly format that can be risa that can be redisplayed on other people’s computers.
To do that? Have your group selected by clicking on it, go to file and export and we’re going to export as a picture, and I want to export selected objects. It might say page in which case you’ll see there’s an awful lot of transparent unused space. We don’t want that. We want just have the selected object, just our logo exported and we get to choose the resolution. If we think we’re going to want to print it, you want to get us higher dpi, as you can.
If you’re going to show it on a screen, then normally 72 or 96 would would be fine, but in the in the day of Retina displays and better quality images, we probably need to go for about 200 dpi and then it’ll ask you to format, and there Are several different formats you can choose from? You probably are going to choose one of two formats you might choose SVG, which is a vector graphic format which does display in modern web browsers and can be infinitely scaled, and this would be a good format for sending to a printer or a publisher.
However, much more compatible is the PNG format. This is a bitmap format, so you are going to lose some of the benefits of it being a vector-based image, but it’s okay, because your source document is still a vector, so you can still resize your original to any size. You like we’re just exporting now to be used on a website, so PNG is fine, make sure the bit-depth is at first 2 bits if it’s at 24.
It doesn’t have enough bits to actually encode the transparent background than it will be on a white background, which will be a real pain when you want to show it on different backgrounds on your website. So if you choose 32 bit, you get the checkerboard back, which tells you this is transparent. Once you’ve got those settings, then you press, export they’ll, be ask you for what you want to call it.
It will helpfully use the name you’ve already chosen for your document. So that’s fine, so super special logo – press – save, hey I’ve already made one before so. Let me just let me call it super special, a new logo or something like that. Save and that’s now exported my PNG file and I can show it to you. If I go into my computer and if I were to load it up, there’s my lovely logo, as you can see, on a fully transparent background.
It’s nice and high quality and that’s ready to be used on any kind of merchandising or on the web. And I think my client would be really happy with that logo.
Let’s play now, let’s train, let’s train baby, you and me: let’s train, let’s train! Yes, let’s train you and me, let’s train, let’s shiver and shake quivering wave trend. The lack acute again or what a night kissing in the dark. Oh my feelings, just like the first time, so so my knees just like the first time so so fine make my feeling the way felt the first time I’m burning up.
I can’t get in breathless and helpless in the moonlight monkeys. Are we? I cannot speak tongue-tied just like the first time. The way your touch gives me such a rush touch me first. So fine, the first leave it ever thought put in this way. Leave it my bag is packed now all I have to do is walk away. Nothing left to say I can’t Smith, wouldn’t do any good to stay anyway. Cry, there’s nothing more inside, I’m all cried so many bitter tears I’ll still taste the salt on my face.
So many what I got ta step out of. Oh, Oh, Oh good! All the way for your love! I’ve got skintone good! Stop for your touch! I can schedule good, I’m Holloway for your skin. I got skin in the hunger. Give us a spin. I’ve got skin hunger, I’ve got skin hunger. I’ve got skip on good, I’ve got skill, I got skin from good. I got scared pumpkin, I’ve got skin hunger. I got scared hunger,
My eyes, Oh stay home, like I get lost inside my thoughts and when I start to think oh, the Tahoe closes, starts to end up on the I tried so hard. These caused a cursor deeper bleed, a bathroom like some clipped, my wings, and I can’t say the crowd. Can we stop this gravity? It keeps bringing me down. Thank you, bye. You gave to me so long ago, sleepless nights. I laid awake just begin to most gods. His suicide you stepped in and from having shown me how to do, and I can’t see the crown, can we stop? This gravity keeps bringing me down the darkness and shine gravity.
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Often pet owners are far more meticulous about the products they buy for their pets than they are about what they buy for themselves. Someone who scripts on groceries by buying generic products and way to pay a premium price for organic double cat food when it comes to marketing an animal company, you must put your focus squarely on the emotions of animal owners.
Your marketing efforts are likely to succeed. If you emphasize the qualities that pet owners feel are most important, if you do that, then your marketing is sure to be a success. What do people look for in a pet supply company? The first key to branding your animal company successfully is to understand what pet owners want when they go shopping for pet suppliers. Here are the qualities they are most likely to prioritize.
Trustworthiness comes first for a good reason. If people are going to buy your products for use your service, they want to be confident that it’s safe and healthy for their pet compassion is another key element of animal branding. Pet owners want to be sure that the companies they buy from care about animals as much as they do playfulness and fun may also be important. Depending on what you’re selling, for example, a company that makes dog toys who provides doggy daycare, might want to emphasize the fact that the pet yuju is spending time with them.
The colors and shapes you choose for logo reflect the qualities that you want to convey to your customers. For example, this logo uses blue a color that conveys trustworthiness and reliability along with a moving image of a dog placing its port. In a human’s hand, the image is surrounded by a harsh. Oh, it’s old. This logo provides a clear picture of a company that could be trusted because the people who run it love animals from want to care for them.
The logo you choose until pet owners and not about you, even if they just glance at it. The shapes, colors, fonts and images you choose will determine whether a potential customer stops to look at your ad or content or keeps moving in search of something more appealing. Finding your place in the animal industry, one of the key considerations when you’re marketing your animal company is finding a way to carve out a space for yourself what is undeniably a crowded industry.
Their ownership is very common, and that means there’s a huge market for pet products and services. What can you do to make yourself stand out from a crowd of competitors? There are a few ideas, take an honest look at your strengths and weaknesses. If your company’s primary strength is your knowledge of dog, behavior then focus on one. It’s also the good idea to find something unique about your products or services.
Are you providing luxury products for people who want to pamper their pets? Is your speciality training order, rescue dogs, whatever it is, find an angle that makes your company special identify the target audience for your marketing? It’s not enough simply to say that you’re targeting pet owners, effective marketing, has to be more specific than that, for example, you might choose to target people at your own exotic, reptiles.
For those who show dogs, you might offer training services, especially for puppies or make products that cater to cats owners, knowing who your customers are, including demographic information such as age and income levels, as well as interests, can help you hone in on your marketing strategy. Creating a customer persona might sound complicated, but it doesn’t have to be using the information. You’ve gathered create an imaginary ideal customer to use as the focus of your marketing following these three steps will help you to determine the best marketing strategy to promote your company once you’ve completed them.
The next step is to start marketing marketing your pet supply company. When it comes to marketing your pet supply company, it pays to plan marketing is, after all, science, professional marketers spend years learning their jobs and they apply everything from psychology to mathematical principles to what they do. However, you don’t need to be an expert or even to hire a full time marketing person to do a good job of marketing.
Your marketing can benefit your company. It might be tempting to think that you understand all the ways of which marketing can benefit your company, but there may be some things you haven’t considered. The first thing to keep in mind is that brand recognition is hugely important when it comes to growing any company. Customers need to be familiar with your brand in order to trust it. A Nielsen survey from 2013 found that approximately 60 % of Internet users preferred to make a purchase from a brand.
They recognized them from an unknown brand. What that means in real terms is that the more recognizable and ubiquitous your branding is the more likely it is that customers will buy from you. You’ll have to be consistent with your branding. If you want that to happen, and to do that, you’ll need to make a marketing plan tips for making a marketing plan. It simply doesn’t pay to be inconsistent or haphazard.
With your marketing, scattershot approach is really effective. You might get it right by chance at least part of the time, but the likelihood of that happening more than once is slim. Fortunately, it isn’t difficult to create a comprehensive marketing plan. All you need to do is follow these simple steps, as previously discussed identify what makes your company unique. Very few small companies can compete with retail giants like Walmart there.
You can afford to be all things sort of people, but you need to be highly focused on what you do best if you want your marketing efforts to be successful next hold in on your target audience. If you already created a detailed customer persona, then you’ve already completed this step. It may help to know where your target customers spend time online. For example, if you’re selling luxury pet products, Pinterest marketing might be very important to you, since most of its users are fairly affluent, are mostly female.
The third step is to choose marketing goals. You might want to increase your revenue by 50 %, attract a thousand new customers or simply increase your brand recognition. Whatever your goals are articulating, them will help. You hone the rest of your marketing plan once you’ve identified your goals. The next step is to decide on your marketing strategy, which is a big picture snapshot of how you intend to meet your goals, as well as your marketing tactics, which other specific actions you plan to take to carry out your strategy.
For example, you might decide to use Pinterest marketing to reach your target audience specific tactics. New year’s might include creating a bulletin boards featuring your products or hiring someone to make them for graphics to teach, but obedience finally decide how much you can afford to spend on marketing and create a budget in addition to specifying the total amount you plan to spend. We should also allocate those resources to specific tactics, so you have a detailed plan once your marketing plan is in place, then it’s time to bring everything together.
You’ll have to use your logo, along with some specific content, marketing ideas to get the return you want, and your marketing investment hell. Your logo could help build brand recognition and loyalty every bit of marketing. You do should be associated with your logo and branding. Why? Because brand recognition is the key to attracting customers, you should use your logo everywhere, including on your website and blog on printed marketing materials, including business cards and product packaging.
Then printed and online ads on your social media pages. You can increase brand recognition by repeating the colors and shapes of your logo in other places, if your overall web design blends with your logo, for example, we’ll put forward a very consistent we’re, showing brand image to everyone who visits your site, content, marketing ideas for pet Supply companies, the final step is to use content marketing both to attract new customers and to provide value and entertainment to your existing customers.
Here are some ways you can accomplish. That goal set up a blog on your website and blog about relevant topics. For example, you might do a blog about the importance of crate training or how often to give a dog treats every blog post. You do should be relevant to your customers, pet related articles and post them on the YouTube blog. You might share a article about how to make a DIY kitty condo or how to decorate the terrarium for a pet frog.
Whatever it is, should maximize the SEO benefits of using YouTube, which is owned by Google and provide a clickable call to action in your article set up social media pages on the tour three sites most likely to be used by your customers. If you’re marketing to a younger crowd that might make sense to have a presence on snapchat, older affluent people are more likely to be on Pinterest, follow animal publications and well-known people in the industry.
The dog whisperer is a good example and share their content with your own commentary. Doing so will help you establish yourself as an authority use, email, marketing to share petrol and tips and other useful information. The key with content marketing is to keep the focus on providing value to your customers. You can include a call to action, but most of your content shouldn’t be a straight sales pitch once you start sharing content.
The final step is to refine your strategy to ensure that you’re getting the biggest possible return on your investment market testing. Effective marketing requires ongoing testing and refinement if you want to make the most of your budget, even if you spend a ton of time and effort on your marketing plan, you’re going to get it wrong at least some of the time even small tweaks, such as changing The font, size or the color of your call-to-action button can make a difference in the response you get.
You can refine your marketing with just two simple steps: review your metrics to identify potential problem areas. For example, you might notice that your sales page as a high bounce rate, or that the article content you post, isn’t getting the engagement you’d hoped for. You may want to use google analytics together with social media, metrics and email analysis from your autoresponders to determine which areas are most in need of improvement come up with an alternative for one element that you think can be improved and you split testing software to test It it’s important to test only one element at a time for best results.
After you run each test, you can tweak your marketing plan accordingly, as you do, you should see your conversion rates and sales improve conclusion. The key to marketing and branding your animal company effectively is to come up with a branding message: they’re specifically targeted to your audience and then use it consistently and effectively. Everywhere you have an online presence. The more your brand recognition increases, the more customers and revenue you’ll have I’m Simon McArdle owner of the logo company.
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