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Online Marketing

MyWebTraffic4U | Unlimited Traffic Generating Software

I will be traveling the modal devices and browsers. So let me introduce first of all. First of all, you have to click on, add type button by clicking on my exciting and so on, open for adding website to get drag. So the first bit is fine available with this time. It is complete and thousand see the available widget time is the total number of VC per day which you can send to the website.

This is the total number of traffic which can be generated with this software. On the current system, it is based on the system configuration if your PC is not having enough RAM or processors, then it may be quite low, so the basic mix, Pat from the basic one here, is a link, but here we can put the URL of our Website on which we want traffic from p.M. Putting my own website, it is yes, we are going to discuss only basic things here.

I am just adding being. You are a healthy number of traffic Itaewon. So currently I will set maximum here. You can see we have to just enter the URL and the total traffic so for now we will keep all this thing as it is and we will discuss in the next article regarding all the seekers. Now you have to just click on the ok button by clicking on OK button, you will see the official list is added here.

This is the unique number of PRS here you are, and this is open to you now you can see the traffic it started to come. I have made this slide. You can see as soon as we have started this, the cockiest, including so meanwhile, we can discuss here here. You can change filling any time by clicking the change with them. You can also change the number of traffic and other options. Similarly, you can temporarily stop each traffic being sent to be side, and you can also enable this.

It is showing total number of traffic year off of the total traffic. Please getting updated it’s a few time intervals and you can also share these settings and you can also modify the settings so here, as we are going here, you can see itto the number of traffic a minute and it is increasing continuously here we can see this Talk reddish and I have not configured it, so it will by the cold so subreddit.

We can get enable that we we need one two three sub pages when you move copy. Second, so that we can reduce our bounce rate. You can see here the globe. It is a high quality traffic on the US and also from all over the world. We can also consider this traffic. I will show you how we can do this later, so if we make it in two again Yeti double so this was the option home where we can create the traffic in Google Analytics.

We can also create the traffic to URL, shortener, Google’s or any kind of media. First of all, you have to do just a simple things. We will create um, URL, so unique Here I am completely taking any random mix. Then you can click here to copy me and moving change it to here. So now we can see the traffic will start bleeding here to paste to play in traffic engine directly click here on analytics data, and it is currently showing zero because we as soon as you interpret here, you can see here that it is updating.

So you can see the browser half of locations operating systems with a 30 minute which


 

Categories
Online Marketing

Live Production: In depth look at hardware & software of ATEM Mini & Pocket Cameras

In my studio and I interview them live so then in that case I only use the ATM mini just to be able to switch between the cameras, but but otherwise all the idea of stuff was actually done on a completely separate device. So right now everything is actually being done here through the ATM mini, including the audio. So I have my rode ntg-2 and it’s being fed through my camera. In this case, is the Blackmagic Ursa mini Pro, and the idea basically goes through like camera, including you know, and then the audio, including the the the article, obviously goes here to my ATM mini, which in this case it’s on blog 3 you’ll notice.

Here I have the the you know, the blog three or number three years as a red, which means that I’m basically right now showing this this defeat now here also, you guys will notice. I have a sort of my other two devices that are music, so in this case I’m using the ninja Inferno from Atomos and that’s simply you know you could use any monitor if you wanted to – or you don’t even need a monitor. But in this case I’m using this monitor because it’s kind of nice for me when I’m talking to my main camera, I can just click the glance and make sure that you know I’m actually looking at the right camera, for example, because I can see whatever eighth And Minnie is outputting in and I can see it here, so I can see what angle I’m in like, for example, of our you know, switch someone well, some of these go stand again.

I can see that let’s see right now with some close-up of there of my eight and mini here, plus I’m actually using the an inferno to record onto this. Basically all my whole article output. So whatever I’m doing during my live streaming setup, I’m using this Ashley to record it and that’s kind of like that, I would say the biggest difference between the 18 million and the latest, one that came out, which is the ATM mini Pro 8 and mini Pro.

I mean there’s a few other differences, but the biggest one is that it allows you to record directly to like a USB Drive with the 80 mini. You can’t the rock directly record within it, but you have to HDMI out so you can plug it into an external recorder like you know whether it’s a black magic article system. This case I’m using the atomos inferno and you can record there now the laptop kind of comes in handy when you want to do sort of some of the other advanced features, or you know a lot of other little settings you wan na.

Just that you can’t really do directly on the ATM mini, simply because there’s just not enough space for all the buttons. So in here you have just a lot more control, and so, if let me kind of just show you quickly sort of the layout, so you comes with the software. Well, you go you’re going to install the software when you get to 8 and Minnie and Satyam’s software control. It also comes with the ATM setup and in this case you basically would you click in here.

You have your IP address things like that. You can change. You have your you’re, basically panel preferences, so you have switching mode, you can have it to program preview or cat pass and program. Preview. Basically, just means that when you press on the button one of the buttons, it doesn’t directly switch, it’s kind of just arms and I arm is basically one of the cameras on one of the article feeds and then only once you press, cut or ro water would Be for your transition, then it would cut to it in the i/o usually use the cut path, simply because I’m give the operating in myself.

So I don’t wan na have to press once and then fumble and look for something else. So I just kind of have my fingers here on these four buttons for the four different article inputs and I can just switch the. Could you switch between all of them by just you know, tapping it right. So I just I don’t have to basically do this and then do that now. If I wanted to, I can also do it with transitions, because I can just put my auto here button and now, when I click you’ll notice, it does the the transitions nicely.

So, in this case, it’s set up just to do a fade. Some of the other things you can do up here is like I said you have fade to black, meaning just cuts to black. You also have for the actual transitions. You can change the duration of it right now. It’s half a second. You can do one second, for example, or you can do, let’s see two seconds so you’re going to be very slow, dissolve from one angle, to the other, and and again you can do all that stuff and actually a lot more in the eighth and mini software.

Basically, so it gives you basically more control over all those things here we have some of the other effects that you can do again. I’ll show you more once we’re in the eighth and menu, because I just prefer to do these things there. You have a key because you can actually do a chroma key like if I had a green screen set up behind me. You can in real time basically key it out and you can put whatever article or still photo image as a background behind you.

You also have a picture basically picture-in-picture effect. What that does is, if I click on it, you’ll notice, right now. I have it set up to my camera, one which is a close-up of you, know this camera here over my shoulder and then here. If I switch here – and I again turn on the picture of the picture – and in this case again you can see – I have my other angle but overlaid now over the part where I’m talking so in case you have another angle, you can do that and and Again, this is all fully customizable, but to adjust for some for, like the size of it exact position or stuff.

You would have to do that in the ATM mini, because, if I were to switch now, if I were to press any of these buttons right now, like basically here on the on the actual keyboard, the only difference really is that, like, if you look at it, I have these four buttons and I can I can do picture-in-picture, but the second I press and DC will just default, it’s basically to its standard setting or its standard size and and the location of of the picture-in-picture.

So right now I usually like to have it a bit bigger like you guys, can see right now, but I mean maybe switch to another angle and now, let’s say I press here, let’s say to be on the bottom left corner you’ll notice. Now it gets much smaller, and so it just doesn’t look as good. I don’t think it’s as visible, but you know I can switch to the bottom right corner bottom, the top right and left – and that’s pretty much all you have up here.

So, that’s why I find that a lot of these things I prefer to do in the 8m mini software and some of the other things do you have up here. You have a still image that you can cut to so in this case I actually have a lower thirds graphic, so it doesn’t make sense for me to cut there so I’ll show you guys that in a bit you have a black. Basically, we just want to cut to black, for whatever reason you can do that, and then you have here buttons.

Basically, for you know, I said the four different article inputs and in this case I only have three cameras, and then you also have above it is basically the audio follows article buttons I meaning. If you want to use the audio from one of these cameras, you would click that and it would always basically, whenever you switch to that article source, it would use the audio from that camera. Whatever camera is, are you using you can have you know we set button for resetting all the settings and you have little arrows up and down so you can adjust the volume on each of these.

Basically thing article input, so these buttons here above each of these article inputs are basically just for the audio and then this here for our for the two mic inputs that you can do so. The 18 million has a three-and-a-half millimeter input, jacks that you can input. Let’s say a lav microphone or something like that, and then you can also adjust the volume of it and then turn it on and off pretty straightforward other than that.

You have four HDMI inputs here on the back of the ATM mini and then you have one HDMI output which in this case again like I said it goes to my atomos here and Ferno or ninja, and for now to record it. And then you have a USBC cable and that’s for sending the the live-streaming or basically the article signal out and so that’s plugged into my laptop so that I can now stream this. You know whether, basically I can connect to YouTube or Facebook, and I can just directly stream it there or usually the way I do it is.

I actually have it here, basically, switching here to my camera or actually my keys. I usually end up using the OBS software because I prefer it and I can do some other cool things with it. So when I’m streaming, I kind of use that and then through that software, I send out my article signal and then the the one more thing they have appears. You have a Ethernet connection here on the back, which is again kind of allows you to do a loop.

It’s pretty much the same thing as a USB see allows you to do and and that’s pretty much it there’s nothing else there so like. I said it’s a cool little device state and mini because it’s so small light easy to travel with, and you can use it to do some really cool stuffs but, like I said, you’re, probably always going to have it paired with at least a laptop. But if you want to have, I think that even better kind of you know capability, I would say, get an external monitor, slash recorder, so that you can actually record your whole output.

So, let’s see if you’re a live streaming and you’re, you know you lose your internet connection. For whatever reason and and something happens, you you’re at least always recording your whole session. That you’re doing is that worst case scenario you can later on upload it to YouTube or whatever it is so people can still see that how the whole life stream want anyways here now going back to software so and the Athan mini setup.

That’s like a little software that lets you kind of change, some of the settings for me when it comes to the like the basic things, which is to switch camera angles. I usually do that by switching there. You know basically pressing the buttons, because it’s easy for me to do whether I’m doing your podcast with somebody you’re doing a article like this. I can very easily except cut to my hands now have to here my main camera, and then you know cut to my little side angle that I have so it’s easy for me to do that.

Just by you know, the kind of I can just have my fingers on there and I can remember where everything is now. If you want to do some of the advanced things, then that’s when the a-10 mini software is really going to come in handy. So, for example, what can you do here? Well, we obviously you switched the different views, so you have again your for a different article input, so you’ll notice right now, I’m on one article input 3.

So it says here, camera 3. If I go to switch to camera 1 you’ll see what it does does their it’s, which is there now you’ll notice that this thing also moves. That’s because I have my transition now turned on so you’ll notice here, there’s a transition style, so I can do a mix and I can actually, if it’s on poor I can are me now like. I can go to preview and let’s say I want to go from camera one to camera.

Let’s say to or came out it’s a 3, which is my my view, kind of my or actually yeah. Let’s go to my side camera here now. What I can do is, since I have a mix bit, which is basically a like a dissolve. If I slide this slider you’ll notice what’s happening here, is it’s basically kind of like right now right in the middle of I leave it, then it’s kind of 50 % showing them. You know camera 1 and 50 % showing camera 2 or like in C up here, but I can just we manually literally pull this and do like a like a dissolve.

So that’s pretty kind of cool. I think that you have you, have that kind of control and then, like I said I can keep on going back and forth and I can even you know, play around with it. Then I’m not DJ with it. So that’s one one of the cool things that you can do with this, that you can’t do directly on the 8 and mini you can do dip. For example, you can change the transition style, so you have mix which is like I dissolve dip is, if I were to ear right now, do Auto button you’ll notice, it kind of dips to a color right.

So in this case it’s a white color and then, for example, I can go and change it to the tail wipe. So again, if I click on it, you’ll see. Does this wipe transition and then I can also do hero. Is this dve? I forgot exactly what that stands for, but basically, as you can see, kind of slides in the other article source. Now you can change these settings. Like example, for the dip you can change the color of the light right or or that salt color.

You can change the drink, the white, what kind of a wipe it does like? You can change all these things by going further and here and adjusting all these settings. If here I’m just kind of quickly going back, preview is like, I said, just your arming sort of your next blog there you’re going to be your article, just basically signal you’re going to be cutting to or dissolving to. You also have the black right that you can, you can switch to.

You, have a dump also at the color one and two, which are the basically solid colors that you can put in here into the ATM software, and then you have also your media player one. So you can have one media player and I’ll explain kind of how that works in a second then here you also have your kind of a it’s called know as the next transition, and you can have basically different things, so you can have example.

Like your background, you can do your key in chroma keying, all that stuff. You know this if I click on right now, the arrow and it says now it’s on air and there was a transition here. That said, it’s one, second! Well, basically, what I did is now, if I switch even to my angle here and by the way right now, I, instead of cutting, I did to add on the transition, but I’m I’m I basically put you know I put it in there to the dve transition.

So because of that did that cheesy slight but anyways right now, you’ll notice, I can switched my different angles and I have my lower third graphic in there and now again by clicking here the arrow. I can basically dissolve that out and everything it takes about. A second for it to do because it’s here’s the the set in the duration, so you can adjust this, make it faster or slower. If I wanted to, I can just simply cut and actually like just make it.

You know basically to make that lower third graphic up here like this and disappear, but just by turning it on and off and Ty just simply means that you can tie it to one of the angles. Basically, one of your camera program outputs. Now, how can you change, for example, these graphics, so let’s say I’ll switch right now and you’ll notice. Here again, I have my little lower third graphic. Well, you can actually change that by going into the media, so in the media you can actually change the different graphics.

So you can see right now my media player and you can only have one media player. That’s why, if isn’t, but you get some of the more professional eight and many switchers from Blackmagic, then you’ll be able to have more of these things and you can load them. But with this one you were limited to only one, so you can resentful lower than one, but you can have a whole bunch of other ones, sort of ready.

So, let’s see, if I don’t want to have this or let’s see if you have like a guest and – and you want to have like a graphic prepared for your guests right so their name and their whatever website, and things like that. You can have all of these prepared. You can load in up to 20 into the 8 and mini basically software control, and then I can just grab it here. Quickly, drag it and you’ll notice. Now my lower third graphic automatically updated time.

Our free support can be. You know, like a graphic that covers the whole screen like in this case this one you see, and so that’s how you can easily kind of drag and drop it and change it now. Usually you’re not going to be just kind of switching them life like that you’re going to go again, turn it off right. So, for example it in this case I have it to dissolve out and then you can go quickly. You know, or or let’s see, if you have somebody actually operating this wall – let’s see a live stream is going on.

You could have another person doing this and then they can basically switch quickly out the graphic go back here to the switcher and then click Auto, and then you basically now nicely fade into your other graphic that you want to fade in and out. So that’s basically how this works going back to the transition styles. Here is also how you can also change the like. I said I can right now arm, let’s say camera one when I go: click auto you’ll notice.

It changes to that right. Now it’s sent to the dve so I’ll change it to just dissolve second dissolve and then in here I can change the speed of it. So, like I said on the ATM mini, you have presets for half a second one, second two seconds and when I click that you’ll notice, it changes here too. So right you know one and a half seconds once they can have a second, but you can also manually go in here and you can put whatever number you want.

So you can, you know, kind of further again adjust it. You have more control than you. You you ever have like directly on the 8 and mini, and that’s basically how this whole page works right. Now, here’s some of these other kind of settings. I have palettes, so you have your color generator. So those are the things that basically like, like. I said you can cut here to your four different camera input or you can cut to fit some poor black.

Just a black screen. You can cut actually to color bars and then you can also cut to your media player, one, which is your graphic. So, let’s see, if I go to my media player one and then now quickly, let’s say I want to you know loading this little graphic I can go in here and I can press media player 1 and you’ll notice. That’s actually now outputting here on the basically on my main output or basically that that’s what I would be streaming right now and now I can again change those graphics by going to my media upper here, tab and just drag and dropping whatever.

You know graphic that I want, so that’s that’s one of the things that you can do and you can also switch by the way to the pictures right here. Basically, by if I go and I go to see if I cut here to this angle of the 8 – a mini and you’ll notice, here of example – I can go and I have a still – and I have the black buttons here. So still is basically the media player one that the grad of a graphic you you, you load him there, so they clicked that you’ll notice again it cuts cuts to that now.

I can also dissolve to that so, and I can do my transitions right. So this basically acts like another article source kind of GP. You can think of it in those terms and that’s basically what this is and the colors. I said you have color 1 and color 2. You can adjust those here, so you have color one color two and you can make it man whatever it is that you want to make it so you can adjust these and let’s say I make this kind of turquoise color, and so, if I wanted to, I Could cut to this now? Why would you want to do that? Well, sometimes I don’t know, maybe you’re going to have a lower third graphic displayed over this or or something else that’s up to you or maybe, let’s see if you’re doing a chroma key and then maybe you want to just have like a solid color to know Behind you, you can, you can use it for all kinds of things so that that’s up to you and then the same thing is, for example, if you go, if you want to do, for example, like some of the other transitions example, switching from mix to dip, Like I said you can dip into the different colors and you can actually change the color of those of the dip.

So, for example, if I go here to transitions so over here on my palettes and I go to dip you’ll notice that I can also adjust the rate at which is, this is happening that did and I can change the dip source. So I can basically say color one color two or I could even go and sheep a example dip to media player one. So now, if I go and do auto you’ll notice, it will switch to my my little graphic that I love and very quickly there.

So you that’s how you can kind of thing or let’s see if I wanted to dip to that turquoise colors and I would go a color too and then again I’ll go here and dip me see. That’s that’s the kind of stuff that you can do. If you go, for example, to wipe, see wipe, you also have the all the different settings for what kind of a wife you can do. As you can see, you can do all kinds of wipes so go, go, let’s say top and bottom that kind of stuff.

So now, if I say cut to camera one you’ll notice here, I can do that little wipe like that from top and bottom there you can see. I can reverse it. So now it’s going the other direction. I can also again change the duration of it. So that’s very easy, so I’ll change it to two seconds, so you can see Goods going slowly now. I can also go if I want to – and in this case I’m going to go – maybe you’re the softness.

So I can change the softness. Alright, you could see it’s kind of a soft the border, but I can make it too. We set it to zero, and now it’s going to be this kind of a hard line right as its switching from one angle to the other, the width you can have like a border with so and then again you can choose the color. So let’s say I wanted to have that turquoise color, so color too, and then now, if I go and do my transition you’ll notice, it just has this kind of a color line there and I cannot even softened up too.

If I wanted to so you can do all kinds of things again. You can really sit in here and tweak a lot of these settings, but that’s basically what that does and then you know you can easily switch to another would see going from one corner to another, or you know doing this kind of what I would say kind Of more cheesy transitions, but if you wanted to whatever, for whatever reason you have this and then your DVD settings you can, as you can see, you can have it again going from different directions.

So let’s say I wanted to go. Let’s say again from top to bottom, so I’m going to go from my main camera here to close-up of the ATM mini. So if I do the switch you can see. Basically, it just slides that out like that right and you can again adjust the rate of it. You can change the like the direction of it here and like this, so you can play around with all these things. Now, some of the other cool things you can do is you can enable here the effects and in effects you can, for example, go to Mia player1 again as your fill source or you can be any of the other things with the one or the other cameras Or colors or the solid colors that you have, let’s see right now, I’m going to drag and drop my big sort of talentless films here, graphic.

If I use that and that’s basically saying that the fill source is going to give me media player one, the key the key for it is also media player. One and now, if I do this, you’ll notice what’s happening. So it’s kind of like that graphic goes by right. For me, it’s kind of a corny thing, but you could have like. Let’s see, I don’t know some kind of a graphic that you do and then it kind of dissolves one one shot to the other.

So you have that capability, you can even do up here with a DVD. You can switch from not just doing a let’s say a push from the corner or things like that, but you can actually go and also do let’s say a squeeze, don’t say: squeeze it to the left side. So you can do all of these things. Basically, using the hardware right but, like I said, to access all these settings, you still need a laptop. So just just keep that in mind, but that’s kind of worry word.

This software basically kind of again opens up all these possibilities that, but the ATM mini. Has you know kind of lets you let you adjust all these settings going to fine-tune? There’s a fine tune, this all so anyways right now, I’m going to switch the transition back to just a dissolve, which is something that I use myself mostly now. What I’m going to do is I’m going to go also the downstream key, so the downstream key here I can for some poor neighbor again, let’s say the media player one and things like that and that’s for the basically dead here downstream key one like I showed You so that’s you know like right now.

I have that big graphic, so if I enable it you’ll notice it just kind of going to sit there and cover my face so most likely. I would want to go and probably load in my lower thirds kind of thing there, bumper and then in here those how you can change it. So you can have that you can have a caller, but you can use, for example, ugly. You can use, but my let’s say turquoise color, but you know I can use a different key right.

Like let’s say if I were to use this graphic and you see it would basically take the shape because it would use the Alpha or the key from daya graphic right. So that’s how you can kind of play around with these things. So again, I’m going to you know: go is back to media player one and I’m going to use that as my lower thirds you can mask its meaning. You can kind of like see, cut off the top and the bottom and things like that.

So, let’s see the right side see, I can like cut it off. Let’s say I don’t want it to be like that, so those are all kinds of things that you can do. You can also that add a pre multiply key in this case. This would look bad, but in case you had a graphic that was like a basically over black and this in and here I was actually loading a PNG files which are just have a transparency built in. So you don’t need a pre multiplied key in there, but those are kind of things you can invert the key.

Obviously, all kinds of things like that that you can do and then the last thing you have here is to fade to black, which again you can pretty much only adjust the rate or the speed at which is it’s. You know the fade to black is going to happen. So that’s basically what you have here in your palettes, the upstream key by the way is for your your chroma, like so, for example, you’re going to be doing chroma and you’re going to have let’s say like a like a blue or green green screen behind you.

That’s where you’re going to go in there and adjust these settings. I can’t show them to you right now, because I don’t have a green screen with me, but it’s pretty straightforward. So you pick your color, you some porn all that stuff and then you adjust it and it does a pretty good job for busy creating a real-time mask. So you can adjust together the the mask, the keys, all that kind of stuff. You can again further adjusted in there.

You can adjust you luma key. So let’s say if you wanted to, I don’t know key out like some of these really bright areas or the dark areas. Maybe in my shot you could do that too. So you can in that, do it and those kinds of things and then you have other also things you can do like patterns and stuff. So you know, there’s all kinds of here things that you can use, but I’m going to let that leave that, for you guys to play around cuz.

I guess there’s a lot of settings going back to media player, which is basically to just tap all these settings right that you had so in the media player, you can again change the different graphics right that you have so you can also in here quickly change Them now, the thing that you have to be aware of is that, with a ten minute, you cannot load in actual article. Let’s give files for your media player, it can only be still images, JPEGs PNG, those kind of files.

If you had some of the other eight many that have basically bigger you, know more professional features and they have more memory, then you could actually load in article files and then you could even basically trigger to trigger those. So, let’s see if you wanted to have a background, but there’s not a still background behind you, but I kept moving article. You can do that now. You can also do that with data mini.

If you actually got one of the Blackmagic hypertech’s. If you did that, then you will have the options here and you will actually see it, but right now, as you can see, it says it’s and there’s no Hypertech detected, but that’s where you have these these features and then that would act actually as your as Basically, another media player, so you would have more than one media player and then those could actually be again stole graphics or article that plays or loops over and over, and you can control that then using up here again I don’t have the hypertext, so I don’t Have that functionality and by the way, that’s also how you could enable to have for some poll like, let’s see an animated, lower thirds graphic right, because right now, I can only have these little bumpers in there, but they’re still images so by attaching a Hypertech and Then loading in, let’s see a little article, clip that’s looped with an alpha in it.

You could then put that over your article and it would be you know, actually moving in all that stuff. So anyways, that’s that’s one of the other things that you’ll be able to do. If you get the Hypertech and then when you have when you go to output here, you can do the thing you have the different options which are as you’ll notice. This one is, is basically not enabled, because you would have to example, install the Blackmagic Design desktop article.

Then you can actually record that or if you got the Blackmagic 18 Mini Pro the new one that has the recording capability than in here and the output. You would actually have a recording tab, you’re going to actually go in there. You could, you know, adjust your recording settings all that stuff and you could trigger the recording on and after and now another thing you’ll notice here is, for example, you have this thing called capture still.

What is this? Well, that’s actually, for you can capture, let’s see something that’s happening here, and we know that basically, that’s what you’re happening right there going as a article source 3 or a 10 mini. So, let’s see in this case, when I look at the camera, I’m going to give a big cheesy smile and I’m going to click their capture still now, when I go to my media you’ll notice in my ear capture, basically six or my you know my fourth.

Basically, your window, that’s what I have there. So if I put this now, I can be, for example, now talking, but I can always cut to a still, which is just going to be that still of me smiling as you cannotice. So so those are the kind of things that you can do so again. That’s that’s how we and one of the ways of loading kind of these extra images in there and that’s by by going to the output and capturing one of the stills and then time code generator.

That’s actually was something really cool that is enabled with the latest kind of the firmware, with a TM mini and also, if you upgrade your Blackmagic cameras now this camera I’m using as day or so many pearls, so that doesn’t work to with it bad. It’s simply because I you know this doesn’t accept USB and SD a connections. I actually have an adapter that changes the SDI out to HDMI, but if you have like in here, I have two of the Blackmagic pocket cameras.

I have a 6k and the 4k camera they’re connecting via the HDMI, so they’re, sending the HDMI signal to date and mini well, at the same time to eight in many sense, basic article signal back to the camera. So I can actually is a get the timecode gem both of these cameras, so they are servos. Let’s just shooting on these two Blackmagic pocket cameras. I could actually have identical timecode on both of them.

That’s perfectly synced and that’s really cool, because then I can be recording on both cameras and – and you know, let’s say doing my life switching here or just maybe just recording on them and then later on. I can then in my editing, software go in there and I can tweak it and I can basically, you know, do my edit all over again and I’ll. Actually, you know, let’s see, load in my RAW files, but I can also sync those two or three or four cameras, depending how many you have connected perfectly because again, they’re they’re all jammed to the same time code.

So that’s a really cool feature of the fact that it’s that time code generator is built in and now I said the next year page is the media page, which I kind of showed you guys you load in your graphics, and you can hear how do your Page, so this is where you’re going to be doing all of your kind of audio settings, so in here you’ll notice that I have again three cameras. So my a camera is there so many Pro and actually no.

This is a packet for key camera, and this is just a audio. That’s basically coming off of the camera, so it’s never a good idea, but if I wanted to, I could enable it so turn that on so I’m going to turn that audio and turn off here. My audio. Thank you for me. The good camera probably sound like a 6 K and again, probably or in this case, I’m going to enable the idea from my Ursa mini Pro, because it has that you know XLR microphone here connected.

But that’s how you can kind of do this and again I showed you before you can also do that here by switching their their. You know, turning on and off to different audio inputs now gifts would you can also adjust the volume. So let’s say right now: my camera 3 I’m going to be adjusting. Let’s say I want to adjust my the volume up here, so you can see right now. It’s set of 0 DB, but I can go up and I can do that by clicking here or I can go down by again by clicking it on the ATM mini.

And if you want to have really fine-tune kind of control, then you can do it by doing this slider here I can adjust the idea basically levels of up here. Oh yeah, you got, for example, you can do your panning and left and right, so you can go from one blog to the thing right now. You see that it’s, even though it’s one microphone. Obviously, it’s outputting to both left and right blogs, but just the left blog right now or the right blog, and this is basically how it sounds.

So I can do that all that painting all that kind of stuff. I can also go here. Actually, that’s actually some kind of something really cool you can you have like these things? There are also built in into the DaVinci Resolve article editing software, but you can enable up here, like I’d, see different bands and you can adjust. You know the EQ, you know and again it will do all these things and it will process your audio in real time.

You cannot be now load in here so right now actually, and we turn this off, you can load input dynamics. You can have a compressor, and things like that again, I’m not going to be playing around with this right now, because this is basically the same stuff that you would do in a day that makes you resolve so pretty much all the same settings, but the cool Thing is they can do it here in real time, while you’re streaming, you can adjust all of that and adjust all your different audios settings, and then obviously you have your main here here.

Basically, the volume and other stuff for the input, so those are kind of cool things, and I also like it because it’s like, I said it’s like an advanced kind of a thing you you can adjust a headphone level like all kinds of stuff like this, which In this case, you see it’s grayed out why? Because the 8m mini doesn’t have headphone output, so in my case, for example, I would be listening to my headphone out out of my monitor here, because that one does have the headphone out.

So if you wanted to monitor audio, you could do it that way and then the last tab here, which is really cool and again. This is something that now is enabled with because of the the latest update for the ATM mini, but also for the pocket. Cameras is that you can now control these cameras. So let’s say if I were to switch to, let’s see this camera. Is you notice right now it’s less. He focused on this, but if I wanted to and then you’ll notice that when I switch there, it actually shows me even like which camera do now, I’m in camera 2 going back to camera 1.

It shows me which camera that I’m on you know at that. Given moment – and it here gives me four different for the functionality so here on, the bottom is your focus control, so I could try some for even like. Let’s see if I wanted to focus on my hand, I can whatever is going to be in the center. If I click this, as you get out of focus, you know it’s going to do that really bad job of focusing. But if you let’s see if this camera was not life and somebody was operating, they could click that just to make sure that the camera is going to be in focus before you switch right.

But let’s see right now, it’s you know, focus here on my hand, but let’s say I want to focus back to the ATM mini here, so I can do that by actually rocking this thing. So I can pull the focus as you can see, and it’s very accurate. Actually, I can go as you can see here. Back to my hand, the focus and here back to the ATM, mini or Gow, maybe even here to the keyboards and then back to the ATM mini, and I’m doing this just by sliding here, the focusing you can also adjust here.

You can adjust your hair iris and see I’m stepping it down. You can also adjust your zoom if that sound University work. If you had a lens that has a power zoom. In this case I don’t have one, but if you had that, then you can zoom in and out. So it’s really cool because again, whoever is doing your live article. Switching and all that stuff can also control your cameras. At the same time, all for example, you can also have one person, let’s say doing a article switching while another person can operate all the different cameras just using the ATM software here.

So it’s really cool. Now, aside from doing obviously they’re like adjusting the exposure, you have here your DB, so that’s basically going to be your your your eyes. So basically, so you can adjust your eyes so so you can make it a lot brighter and all that stuff. So I can switch here, you’ll notice, that it’s going brighter darker here. If I go back down so I can adjust that I can adjust here my shutter speed or shutter yeah and this case started speed.

I don’t know why they didn’t do it shutter angle, because I prefer that one anyway shot her speech. I can adjust it all right. Now I’m going to go to one sixtieth and and then you can gently adjust your your temperature, you Calvin, but another thing you can do is you can actually adjust here if you pull this to just adjust your your iris and then your your here overall here Gamma, so I can kind of make it washed out a lot of stuff in this case I want to here I’m going to reset this we set out and then here you can adjust your overall color.

So, let’s see if I want to take that article source make it kind of bluish or at a green tint or whatever. I can do that just by moving this wheel and again I know I know what you’re thinking looks horrible, but again probably you wouldn’t be doing it’s. These crazy adjustments you’re going to go in there kind of tweak. Let’s see if you have different cameras and they also look slightly different, maybe or because of the lighting or something you can kind of match them just so easily using these tools, the cool thing is that you can also expand it.

So then, it kind of hides the other things and you all have here basically then more advanced controls, which is which these are basically controls that you would have again and DiMucci resolve. So I can adjust like if I wanted to do. I don’t know about teal and orange. Let’s see, look, I can quickly add a little bit of this kind of a teal kind of blue in the shadows, a little bit there in the gamma, which is the mid-tones.

Let’s say like that: an and the gain a de leave and a little bit of this yellow look and I’d say you know I like this kind of a look right I created and you can adjust the contrast, and you know things like that, the the hue, I can adjust it what else you know saturation, all that stuff, so I’d say want to make it very saturated. Oh maybe, let’s see like slightly less saturate, it see somewhere there.

So you can adjust all these things and now what you can do also is you can go in here. You can go copy and I can go now. Let’s say to one of my other camera. So let’s say I switch to this camera here to the side, which is the pocket 6k well you’ll notice, that if I go back to this angle you know the colors completely don’t match. But let’s say I like the color grid that I did there so now I can go and apply actually that same color grid from the other camera to here by again going here expanding this and I can go and paste and once I do that, you’ll notice That now my package 6k has the same.

Look as the packet 4k. So has that same kind of color treatment that I did with that one and then you know, if you wanted to, you, can still go in and tweak it further and all that stuff. So that’s the kind of cool thing and then again, even with the pocket six key. By the way I know some people were wondering online. Can you adjust the Canon lenses? It depends on the Canon lens right, obviously or the canon EF mount lens.

If you have a lens that that, let’s see doesn’t, have you know again, it doesn’t have power zoom but doesn’t have you know, let’s say out of focus capability, then you wouldn’t be able to adjust a lot of the things, but you can still adjust. For example, there the iris – I can open it up close it, you can resume the Calvin all that stuff and yes, you can also adjust the focus, so I can make you go in and out of focus so right now it’s a pretty wide angle so, and I think there should be good so I’ll, just kind of leave it there and yeah.

That’s some of the really cool stuff that I think again. I I thought it’s worthwhile, showing you guys yeah, basically what you get by just using the ATM mini, like you see up here over by actually using the ATM software control. You have all these other functionalities that you wouldn’t otherwise get with, with just eight and mini. So definitely sometimes it’s, I think it would convenient for you to hook up I’ll connect this to laptop, and I think most cases you probably are going to be doing this because you’re probably going to be using this for live streaming or maybe recording the life signal To your laptop and then you know and then like I said this way, you can do that, but you can also, while sending the article signal, you can also control the different things, including control, the different cameras that are connected at the two year, 18 minutes, which Is really really really cool now there are a few things that I found out after I did to update it with the cameras and the ATM, meaning that I’m not so happy about, and that’s basically the fact that now, because the cameras are recognized as kind of These life switching cameras, it basically takes the a two mini-dates control over them and it changes a lot of the settings in your cameras and you cannot change them basically, so you cannot record in some of the settings that you might want to record.

So, for example, the first thing is, you know, while you’re doing real life switching, you can be recording on your different cameras, but keep in mind that at that point all the cameras are only going to be able to record in RAW all the other functionalities. Basically, turn off, so that’s kind of one thing that sax next thing is that it switches to 60 frames per second, because that’s what I hate, em mini kind of operates, and so 16 frames or frames per second and the pocket.

4K is not so bad because you, you know the camera basically can still go and record in 60 frames per second in 4k, and I can record all these other formats and different resolutions on the packet 6k, though the second you switch to 4k or 60 frames Per second, basically you’re, you don’t have to keep ability to shoot in full or record the full 6k, because the camera is not able to record 6k at 60 frames per second.

So I don’t know why they did that, because I would still want to be able to, let’s say, record the the real six key signals of I want to do again. I want to maybe do some life switching but same time. Have the older original footage from the cameras, so I can do an alternate edit later on. It would be nice to have the full six key signal, not only that, but if it switches it to only twelve the other.

I think resolutions are just three action, including the anamorphic, but on otherwise only two other resolutions, which are 17 by 9 aspect ratio, and that’s why I know you guys saw, but when I was switching all the different angles or let’s save our to switch right now. You’ll notice that it’s the top and bottom has these little black bars and that’s because again it’s it’s said: 17 by 9, you know aspect ratio, that’s that really sucks, and I can’t change that.

Why? Because the camera, basically the only way you can shoot in and basically 1080 or raise a 16 by 9 aspect ratio is if I were to shoot in full 6k, basically resolution. I can’t switch to that and I can’t even switch to the 1080p like it. Just won’t, let me do it, so that’s the kind of things that I wish that that they had they are not limited, so they would still allow me to switch like let’s say if I wanted to you know, do I do a livestream or record to all These different cameras and even record to an external recorder, but do it on 24 frames per second.

It would be nice to have that option to be able to switch that and if, unless you guys, finally figured out a way of to do it, because I have not found these settings anywhere and I looked everywhere then, but if you have found it, maybe I’m Missing something that let me know, but I’m guessing, because it’s like a just a few know the latest update they released, I’m guessing hopefully and they’ll, be listening to people like me.

Complaining about this and they’ll they’ll enable those kind of basically more control over that, because it would be nice for me to have these cameras. You know all connected to my 8m mini so that I can switch and I can like even sometimes, if I’m just doing like, let’s say a multicam recording and I’m not necessarily streaming or anything like that. But I just it’s nice to have the 8 a mini. Then, to kind of be able to like quickly switch – and I can see on the monitor here – how I look on one camera – the second camera another camera, but unfortunately I won’t be able to use that now, because the second I connected, like I said to the 8 and mini it’s going to go switcher to run only 60 frames per second and what stuff, and that really then limits that the cameras.

So so that’s that’s one thing that I’m kind of disappointed now. Another thing is, with the many pro you have the functionality to hit recording like I said record, you know there but records to another like it like a USB Drive or something, but you can also trigger all the cameras they have connected so that they, you know, You can basically start and stop them using this. Well, you can’t do that with ATM mini, basically the regular one, and I don’t know why, because they could have just added that functionality.

I know that differently. Reg is graded out, but I wish they would add that because I would be like a small little thing that you know like here in the switcher. If I could just go to the output and in there you know and like they actually added a little record. Setting basically menu that you get when you connect the ATM mini Pro. If it is, they actually did that then they’ll be great, because then I could actually go in here and you know basically trigger all my cameras and record all of my cameras.

At the same time, so that would be a nice functionality which again does not exist. So those are the sounds that my two little complaints or or wishes help the somebody Blackmagic listens, but otherwise have a lot of cool things coming with these new updates. Now you know again and just overall cool tools that black magic has created where there’s these are some different cameras, including the article switcher, and things like that.

So if you guys are looking for something like that, as always follow the links in the description you’ll help me out by by using those so when you’re, making any purchases and at the same time, if you guys want any other information or you want to see Some of my other posts and things like that, as always you’ll, find all of that and a lot more on my website at um at those films like um, and it’s also where you can subscribe to my newsletter.

So you can stay up to date, anyways once again my name is tama tulsa and i’ll. See you guys in the next one bye


Videos are truly an awesome way to get the point across. Any type of content from your business is important!

 

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Online Marketing

Sales Funnel Success: Basics Of Sales Funnels Explained By Jeff Walkner (Business & Marketing Books)

What you know has the ability to change. Somebody’s life right now, it’s being tied from the Google thousands of times Per second, it’s being liked on Facebook, the hashtag goals on Instagram and People are sitting in a classroom paying $ 50,000 per year or more to learn just a Fraction of what you already know now: what if that thing that he loves so much Didn’t have to be just a hobby.

What, if it was your career, your business? What if People actually pay you for your advice, you might be the one that could save a Marriage repair, a family change the course of someone’s health inspire an Idea, expert seekers to help you to find your voice, build a movement and become Your career new, your FREE copy of expert secrets now, because your message matters you’re listening to Jeff, Walker’s sales, Funnel success by Jeff Wagner narrated by the author chapter, one the nature of The beast, no matter what you’re trying to sell on the web, a sales funnel is the Number one way to do it: this is the most systematic way to build trust, to build a Relationship and to encourage people to want your brand before making a sale and It’s incredibly powerful when done we’ll, take a look around the web and chances Are you’ll come across a large number of sales funnels without even realizing it So what exactly is a sales funnel? How does it work and, more importantly, how Can you tap into its power for yourself once you understand the science behind The sales funnel you’ll see why it’s the most effective way to build profits and You’ll be able to turn any product or service into a massive success before we Go any further, it would be useful to explain exactly what a sales funnel is.

For those of you who are not entrepreneurs in essence, as sales funnel Can be imagined like a funnel for customers, you start out with a broad Opening to capture as many leads as possible and then you gradually narrow Those leads down to only the most engaged and interested ones, so you can Sell to them all the time you’ll be building trust, building, engagement and Priming them to make them ready for the sale.

You could also think about it as a Ladder with each rung taking your customers closer to the top, where you’ll Eventually, try to sell to them in practice. What this means is a series of Different marketing strategies each arranged in such a way as to build more And more targeted leads for your business, so you might start with a Simple advert or a blog post and then move on to an email list. Then a free Report then a seminar then a small product sale and then a big sale.

Each of These marketing stages is it wrong on a ladder, it’s a little further down the Funnel each time a customer clicks on the next link or follows you, through the Next, step, they’re becoming more and more likely to buy You, as I mentioned earlier, there’s a good chance. You’ve encountered different Funnels in your travels around the web, you might even have bought some products. For others, through this method, you might have come across a blog and signed up to The mailing list, for instance, and then be told to click on the link in order to See a free seminar and quite probably, that free seminar asked you to sign up For the next seminar, which would cost a little money, there are numerous great Examples on YouTube one and the gentleman will remain nameless is an Inscrutable businessman who’s willing to use everything at his disposal to Capture new leads and sales, even posting, a article with a fancy car and saying it’s His, but he still employs the sales funnel very well.

If you go to youtube You’ll find those ads showing up all the time. The guy then goes on to talk about His cars or his massive house – and this makes you want to read even if the only Reason is because it annoys you at the end of the article he offers to show you How to get his three most important tips for making money and because it’s free Why, wouldn’t you click it? Only at this point, you’re becoming more and more Involved with his brand and more and more likely to become a paying customer, When you read his free article on the blog you’ll, then be told you can get Even more information by signing up for a free report, in fact, this report is key.

To understanding the article, if you do this, then that entrepreneur now has your Details and the confirmation that you’re interested in what he has to sell so You’ve gone from a cold lead someone on YouTube, targeted based on your article Reading choices to a warm lead, someone who has demonstrated an interest and to Eventually, a qualified lead, the way that entrepreneur does. This is a little Transparent and more than a little cynical, but it’s how all the big names Operate and that’s exactly what you should be doing if you want to make Sales, no, this doesn’t mean you have to calm people.

Like the example I gave you Just that you need to think about your marketing strategy and steps and stages. And understand the psychology of the way you’re dealing with people, I’m going to Break down the techniques you need to know and all the different tools Resources and tips: you need to execute a perfect sales, funnel success. You’ll Learn how to sell anything, how to write persuasive copy that people simply can’t Ignore and how to build a massive following, so you don’t have just Visitors and customers – you have loyal fans you’re, going to discover why sales Falls are the most effective tool, you’re going to discover all the tools and Resources, you need to construct the ultimate sales funnel you’ll, learn how To target your audience and bring the right people to the first stage of the Funnel you’ll learn how to use persuasive writing to convince people to Buy anything you’ll learn how to maximize conversion rates to make people Buy from you more and more to utilize, an understanding of psychology to skyrocket, Your sales and you’ll learn the different options for your sales: funnels That will allow you to stand out and be different chapter 2 understanding the five touches Imagine someone coming up to you in the street and asking you if you’d like to Buy a $ 5,000 read, I would say that 99 % of the time you would say no to that.

Offer right well, apart from the fact you might not want to read, there’s also the Small issue of trust, recognition and authority, you don’t know who this person Is you’ve been given no reason to trust them and you’re, probably not going to Want to hand over any cash. That’s why companies don’t do this. Instead, they Give you Flyers fliers are things you can choose to accept or throw away, but Either way they don’t cost you anything and you don’t feel you’re being Pressured other stores do something different: they give away freebies walk Past the Starbucks and you’ll often find them giving away free samples of latest Drinks again, you can easily walk away if you’re not interested, and you won’t feel You’re being strong-armed, but if you like the free sample you can come in and Try, whatever else they’re offering so if you try and sell people right away, On your website, then you’re the equivalent to someone trying to sell Thousand-Dollar reades in the street and if that’s the only thing, you’re Offering and the only way that your visitors can engage with you, then They’re just going to say no thanks and leave, giving you no way to contact them.

Again and no way to get them back, a very poor strategy try to put yourself in Their shoes, they’ve typed fitness tips into Google, found your page essentially By accident and now you’re trying to sell them, your training program for five Hundred dollars, people don’t make decisions on that basis unless they’re Loaded with cash they’ll see you’re trying to sell them. Write you off as Spam and leave now imagine the alternative.

The sales funnel technique, They do the same thing: they type in fitness tips and they land on your site. Where they get some great information right away, that information is unique. Interesting and useful, but at the bottom it tells the audience that if they want More great tips, for example your five most powerful tips – then all they have to Do is enter the details to receive your free report.

There’s very little reason. For them not to do this, because you’ve demonstrated you’re able to provide Value and you’re offering something for free. The only price they pay is to allow You to contact them in future but, as you point out, they can always just Unsubscribe, if they don’t want to hear from you, they get their free report and Once again, they find it’s really good content. At the same time now, they’re Getting emails from you with highly engaging and interesting subject lines: The people who click those emails are now showing very good engagement and you Can see that they’re the kind of people that might be willing to buy these People will receive an email on an automated basis that invites them to an Exciting free conference, where they can hear you talk online about fitness, this Is a great rare opportunity and if they like what you’ve done so far, why Shouldn’t they get involved, so they do that and because they’ve gone so far, Another way to hear you and they’ve listened to the whole thing.

They’ve now made the full transition to fan. They are now engaging with you in a Big way and going out of their way to hear more from you, this makes a massive Difference because in their own mind, it will inform that that you’re, someone They’re interested in hearing more from this relates to an interesting aspect of Psychology called cognitive dissonance did you know the best way to make Someone like you is to get them to do things for you.

Why? Well? Because this Creates a state of cognitive dissonance in their minds, otherwise the brain likes. Congruence it likes to see that your actions are consistent with your beliefs. If you do something for someone that takes a lot of effort, then the brain Assumes that you must really like them to have been willing to do that. The same Thing works here: if someone engages with your brand, if they rush to your seminar, And wait for you to come online they’re telling themselves.

They must be big fans. Of your work, at the same time when someone has put in a lot of effort into Something, and that creates a strong motivation to get something your Audience will want closure, and the best way to do that is by buying from you After your free seminar, the next stage is to sell to them. This is them taking The next step and transitioning from a visitor or a fan into a paying customer This is the point where they become willing to buy from you and where you Start making money, but it’s not going to be the big-ticket item yet instead You’re going to sell something small to start with this, something small could be Along the lines of an e-book or a short course, and it should cost anywhere from Five to fifty dollars, what it’s doing is demonstrating that they can buy from you.

And trust you that’s why your small sale is so important. It’s an important point. To include in a sales funnel, the basic idea behind this is that you’re giving Your audience the chance to buy from you without too much risk because, as you saw From my read salesman example, one of the biggest barriers to a sale is risk. People are naturally risk adverse and they hate the idea they might hand. Over cash, only for you to go running off into the sunset laughing at them.

They Need to see they can buy from you and trust you, and if they don’t know that Then getting them to spend five thousand dollars is going to be very hard, but now Sell them something for five dollars, and can you get them to say why not they’ve Seen you can offer value from the other steps in your funnel and the risk of Losing five dollars is not too serious, so they take their chance only now they Know they can trust you.

They know that you’re able to deliver value and their Details will already be saved to your payment system. That means to make the Big purchase, you only have to persuade them that your product is worth it and Get them to take the plunge, as Amazon would say, with one click. This is much Easier than trying to get them to take the plunge when they’ve never dealt with You before, in fact, it’s pretty much impossible.

And finally, it’s off the back of that sale, you’re going to sell them your Big-Ticket item they’ve heard all your free content. They’ve read your eBook and Now they want to get the very most from you and if they want to see the very Best the most powerful tips, then they need to upgrade to your most expensive Offer, alternatively, you might make multiple sales of products that increase In value gradually over time and that way, each increase in cost will seem very Small, this way you’re making incremental increases in price, and thus people will Gradually increase the value that they’re spending with you and become Increasingly likely to make the transition to the truly big-ticket item.

Bottom line, that is how you sell a five thousand dollar product, one more Important point is to understand and utilize the power of social influence. And membership: this is one more tool: you’re going to use to get people to Really want to take that next step down your sales, funnel the idea of belonging To something and being part of something and the idea of being left out unless They take that step so you’re going to your audience that buying her big-ticket Item means being part of your movement means getting the full experience and Means seeing the VIP content that your regular customers don’t get to see.

They’ll be part of an elite community and they’ll get access to top-secret Information now you’re beginning to see how a sales funnel works. Aren’t you and Why it’s such an important tool for maximizing your sales? At the same time? It’s worth noting that the steps themselves don’t need to look exactly Like this, you might not have a mailing list, you might not have a seminar but You can still create a funnel.

What’s important is simply that you have a Series of escalating steps with each one increasing engagement and building your Fan base further, so the question now becomes how many steps constitutes a Funnel well, this varies from case to case The best answer, as you might have guessed from the chapter title – is 5 That’s because research has told us it takes 5 touches to sell to someone this Means they should interact with your business at least 5 times before you try And shift your big-ticket item: this is enough to take someone from being Completely unaware of your brand to being familiar enough with you that They’re willing to put their money and their trust in your products.

Chapter 3 diving deeper into the sales Funnel so now, knowing you should utilize five unique steps. What are those five Unique steps: what kinds of touches can you employ to get the maximum amount of Buying power, well, I’m going to run them down for you now. The first touch is a Blog, this is the most obvious first touch used by a lot of sites and Businesses, it’s a great place to provide some free value to demonstrate your Knowledge and authority, and to provide tips and advice.

Your blog should include Free information and articles related to your business or nation, and you should Work to make sure these are well-thought-out, well-written and above All providing tons value the more unique, useful and Insightful information you offer here, the more people are going to trust you And believe you can offer the value they’re looking for and that it’s going To be worth paying for another first touch variation is the squeeze page.

This Is a page that is all about trying to get people to subscribe to your mailing List, you can drive people here using PPC and other forms of ads and then simply Set out an excellent case for them to subscribe to you, it can work alongside a Blog or it can work on its own, you can use YouTube as an excellent place to Have your first touch here, you can create a article. You know people will Search for and attempt to offer some real value, the great thing about a article Is that it’s so engaging and will be so effective in grabbing attention holding That attention and allowing you to convey your points to an audience.

That’s Listening, there’s no reason that your first touch needs to be on your own site. If you write a guest post for another big blog, then you get their fans and Followers to find your content, and you can then bring those viewers and readers Over to your own blogs, here are some of the variations you can use for your Second, touch: first up a mailing list: this is a great one, because the vast Majority of brands will use it.

Email still has a great level of conversion. And open rate due to the fact that it’s so personal and direct, it also means You’re not relying on a third party like Google or Facebook, and it allows you Most importantly, to address your audience directly, the next best thing to A mailing list is social media. If you can get someone to like you on facebook, Or follow you on twitter, then you’re, giving yourself the opportunity to Contact them in the future and like subscribers, people who follow you on Social media are taking that psychological step that makes them fans You can also try alternative options for your social media snapchat.

For example, Has surprisingly, high engagement inviting people to take part in a Community is a brilliant way to get them excited about your brand Committed once people start having conversations in a group with your name, In it, they’ll feel they belong, and it will be very hard for them to turn off. From your brand and to break their engagement, the YouTube equivalent of This is to get someone to subscribe to your blog when they do this they’ll Then see new articles as you post them.

This is an excellent way to get them to See your new content and to reach them with new promotions and offers now, let’s Take a look at some of the variations on the 3rd touch. This should be something That requires them to take another action, and it should be something a bit Lengthier that forces them to engage with your content. A free report is a Great example of this, and it’s a good chance for you to demonstrate the value That you’re, capable of delivering article seminars are great because they’re live Events, this means people will need to prepare to listen to them and hopefully Will be looking forward to the event making people wait for something is a Perfect way to get them to want it more, what’s more, a live.

Article seminar is Something that people will feel very engaged with and we’ll give them a Direct interaction with you. Similarly, you could offer some kind of free chat. Or consultation, going back to my example of selling a training program, you could Offer a free fitness consultant and recommend some exercises: diet, plans, etc. This can be one-to-one if you’re willing to put in the time and really it’s a Fantastic way to build fans.

Another option, though, is to have a group chat. Such as one on Google Hangouts – and you can make this more exciting by making it An invite-only event: your fourth touch, is going to be the small sale that will Help you engage your audience. Ideally, this will be something that you will Offer a similar service or value to the main product that you’re trying to shift And that way it should be able to demonstrate that the thing you are Infact selling for more is really going to be worth more money or, if your only Interest is getting people to buy from you and demonstrating your Trustworthiness then, you can always just sell something incredibly cheaply.

This Could be as simple as a phone case or a t-shirt. Anything that just costs a couple of dollars, many a sales funnel – will be Built around just sales, the sales funnel I’ve described so far is one with a low Free line, in other words, the more you give away for free The better, but it’s also possible to put multiple purchases below the free line. Rather than selling one item, then your big-ticket item you can instead go Through gradually more expensive products and build this up to the point, Where your customer eventually pays for something very expensive, this is the Best way to get people to buy the very highest ticket items this way, they’ll be Making multiple purchases that increasing value and each step will seem Slightly smaller, it won’t seem like such a big deal to eventually spend that much Money, the steps are incremental and thus they Seem smaller and more palatable if you’re selling software as a Service Saas, but another good option is to offer a free trial.

This is much easier to Convince someone to try than actually selling to them, but if you handle this Correctly, they’ll still be handing over the details and they might even input Their card details, so you can charge them if they fail to cancel the Membership after the first month, another alternative to actually selling is to Give something away for free one of the best examples of doing this is to give Away a free promotional gift: these are things that have your branding on them.

And might include the likes of t-shirts or coffee mugs very cheap to produce Which makes them ideal loss leaders what’s more, is you can include your Branding and get free marketing and exposure every time your fans use those Items at the same time, by wearing a t-shirt with your brand on it, your Visitors will feel much more engaged and committed to your brand to the point. Where they might want to demonstrate their allegiance in other ways, obviously Your final touch is going to be your actual sale.

This is what everything up To this point has been leading to and when your visitors arrive on your site, Hopefully they should be in-game aged committed and ready to buy all that Remains is for you to make that final push to convert them into a customer and You might do that with a series of emails, or you might do it with an Effective sales page chapter for advanced sales, funnel techniques there Are a number of more advanced techniques and strategies? You can add, however, many Of which will help you engage your audience even more or in an entirely Different way, for example, one step that people often won’t use is to offer a Free app download this works well, because people will often get excited by The prospect of getting an app they can see that this is an exciting free, Product, rather than something dull like a mailing list, this then gives you a Very slick and polished way to reach your audience or for them to check in With you, it also means you can use push notifications to sell products.

Another Example of a more advanced touch is to try live article streaming effectively. This means using a tool like periscope or Facebook, or even YouTube in order to Stream, a recording of yourself, live to your visitors when done correctly. This Will allow you to engage a large audience of followers and they’ll in Turn be able to respond to what you’re saying Live-Streaming is taking off in a big way and it’s a great way to find new Potential customers, because the various blogs are currently so quiet that any Article here will be quickly and easily found by people who are searching for New things to read: what’s more live streaming allows you to interact.

Directly with your audience, people will be able to read you as though they were In the room with you and can ask questions, you’ll be able to respond to Directly, this builds much more trust and makes them feel as though they know you Already – and this can help a great deal when it comes to sales – that it sure Doesn’t hurt that live-streaming makes you look very modern and on the ball at The same time, this is a cool and interesting alternative to having a Seminar on line one of the most important Considerations when you’re building a sales funnel is how you’re going to get People to the start of that funnel in the first place, what’s more is asking How you’re going to get the right people to the start? That’s where something Called targeting comes in going back to my example of the Shady read salesman: One of the biggest problems was that that salesman didn’t know who we were We’ve shown no interest in reades and for all he knows we might hate wearing Things on our wrist or perhaps we’ve just been given a beautiful new read: And we don’t need a new one for this reason alone, our read guy is not likely.

To have much luck, but now imagine that he’s using targeting to sell only to People with a high chance of being interested one way he could do this is To stand outside the read lovers convention, there are read lovers: Conventions right, another option would be to visit people’s homes who’ve Answered a survey saying they’re in the market for a read: Bottom line, shady read, guy is still doing a lot of stuff wrong, but simply by Approaching the right audience he’s going to see a big improvement in his Conversion rates and that’s what we need to do to bring the right people to our Site to begin with, and to do that, we first need to identify who our virus This means working out who our buyer persona or ideal customer is a buyer Persona is a fictional biography of our ideal customer.

That means they’re the Exact person who is liable to buy from you in profiling, this person you’re not Just looking at the demographics like buyers, age, sex location and marital Status, this is important, but you want to go deeper by thinking about their Philosophies their politics, their other interests, once you’ve created your Imaginary biography, this will allow you to market your product in the very Places where this person is likely to be that might mean finding forums that Discuss the other subjects they’re interested in or finding blogs with Similar central concepts to write guest posts for this will essentially allow You to find a good to market which is anywhere your ideal Buyer is likely to spend time a brilliant example might be a magazine on A particular subject, if you can find your route to market and you can match That market with the right product and sales funnel then you’ll, be almost Guaranteed to see success for your products, chapter 5 What the heck is a I da, and why should I care, no matter how good your sales Funnel is it will only be as strong as your weakest link and in many cases that Weakest link is the fifth and final touch, the point where you actually come: To sell your product a lot of people just don’t know how to make their items.

L and they don’t know how to make something, seem really exciting and more Importantly necessary: this is where great copywriting and AI DEA comes in AI Dea is a concept that will make it a little bit easier for you to sell your Products and make money online. The general idea is that you need to take Your visitors from the point they’ve never heard of you to the point where They’re ready to buy only this time were focusing more on the specific product.

Rather than on the brand, more generally so to break it down, for you a ID a Stands for awareness, interest desire and action. You can’t make someone interested In your product, until they’re, aware of it – and you can’t make them want it until They’ve learned about it and you can’t encourage them to click, buy until you’ve. Made them really want what you’re offering this AI da structure is a Highly useful guide – and it has five steps long the same as your 5 touches You can even build AI da into each touch, then start by teasing your product and Then, building on that by providing more and more information and generally Making it sound more desirable either that or you can place awareness in your Second stage and then provide the interest and desire in the next You can even place all five steps in the final touch through your sales page Depending on what it is you’re trying to sell and, of course, your broader strategy, Regardless of how you approach it in order to sell your idea, you’re going to Have to be able to use persuasive writing.

The bottom line is you’re going To need to build interest and desire for your product, it starts with attention. And engagement, which are increasingly difficult things to accomplish these Days, everyone is in a rush and it’s increasingly rare to get a chance to Just sit down and read a long piece of text. Studies even suggest that the Internet and technology in general is causing symptoms very similar to a DD in A lot of people, so your first objective is to get people to stop and pay.

Attention that means you need to write in a manner that’s efficient and to the Point avoiding long-winded sentences or Flamboyant language get to the point in as few words as possible. Another tip is To try writing with a narrative structure, in other words, make your sales Pitches Story, one of the most common and popular ways to do this is write the Story of how your product helped you, this works wonders because people find It hard to turn off from stories.

We always want to know how they end and we Want to learn as much as we can about them. That’s why we’ll often stay up all night reading, trashy TV isn’t it. You can also Grab attention right away by using a controversial or shocking opening Sentence that will increase interest and engagement and make it hard for people To turn off another tip to make sure people don’t just leave without reading Everything is to try and write in a way that makes it easy to skim through Quickly, if you take a look at most sales pages, you’ll notice, they’re very long, And narrow utilizing lots of long detailed headers and they have lots of Bold underlined or red text.

The idea here is that most people will skim Through your content, so you need to ensure they can do so and still get the Whole story, even just the headlines alone, should give enough information. That someone might be interested to buy while the bold and underlined words will Also jump out and grab attention this way, even if people are in a hurry and There always are they’re still going to be engaged and hopefully buy your Product so now they’re reading.

What are you doing with that? Hard-Won attention? The answer is, you need to sell the dream and sell your value proposition. You need To get people dreaming about your product and truly wishing they owned it Ultimately, the objective here is to make sure people think of your product in Emotional terms, they need to understand how your product can make their lives. Better and why they really need it.

What is a value proposition? Essentially it Means understanding how your product really makes lives better? What’s the Real value in your product, why will people buy it? People don’t buy a fitness. Ebook for a good read: they don’t even buy a fitness book to get fitter. They Buy Fitness books to feel good about themselves, to impress women or men and To have confidence in good health, that’s the dream and that’s the emotion you Need to tap into if your product is about making money, then the dream is Power influence and the resources to avoid the stress of debt to go on big Holidays and to own a big beautiful house, of course, you also need to Describe the product itself and precisely what it entails, it can’t all Be just sunshine and blue skies.

The next thing you need to do is build trust and Authority you’re selling this dream and showing exactly how you’re going to help People get there, but that’s not enough on its own, because people need to trust You this is partly what your sales funnel has been all leading up to, but You can also further enhance this effort during your sales pitch. You can help People to trust you and remove your risk by using social proof, like reviews and Testimonials using money-back guarantees and other safety measures that make the Buyer feel safe using stats and statistics such as studies that back Your claims appealing to figures of authority and the thought leaders in Your niche providing your own credentials if you do All this you’ll find people are more likely to take that risk and by finally You need to remove those barriers to sale.

One way to do this is by combating The dreaded buyer’s remorse this is the sense of guilt that people can feel After they bought something, you need to remove this by demonstrating that what You’re selling is a good deal or by convincing them they might even be Making some kind of investment this strategy works, particularly well, when You’re selling, something like a make money online course. What’s key to Understand when selling is that people buy based on their emotions and not Logic: this is the reason that the whole value proposition concept is so Important, if you try and sell based on logic alone, then people will often Realize they don’t really need what you’re offering and talk themselves out.

Of it, but if you convince them based on emotion, then they’ll feel strongly Compelled to buy and will find it hard to resist that temptation. The difference. Is huge and ultimately leads to a lot more sales. This is often why it’s a good Idea to try and get people to imagine owning your product and to make it seem. Desirable in its own right, in particular, using the right language words like feel And looks really help to paint a picture and are often used by thought leaders.

And entrepreneurs who are very successful when they sell their products The bottom line is you need to get people to act on that emotion, while it’s There, rather than going away and coming back and to do this, you can introduce Scarcity and urgency that means pointing out that your audience needs to buy Right now or risk missing out entirely, you can do this by making up that you Have only a very limited number of products left for sale or by introducing A limited time discount, then your readers will understand if they’re Interested at all in what you’re offering they need to buy right away or Risk missing out that way: they’ll act on their emotional impulse, rather than Leaving and deciding against it chapter six polishing, a diamond if you Take all the boxes we’ve just discussed, you’ll have a sales funnel that will be Effective in capturing visitors and converting them into customers, you’re Grabbing their details, every time they interact with your brand and then you’re Building trust and growing your authority, but is this by itself enough? To guarantee your success, unfortunately, there’s just one big thing: that’s Missing here and that’s making sure all of the materials you’ve created are Excellent, take a look around Facebook and you’ll see plenty of adverts for Make money online schemes and fitness programs, if you click them, you’ll, be Taken straight to a sales funnel that will work just like the ones I’ve just Discussed but very often you’ll find they don’t really work on you.

The reason Is because they look like spam, we’ve all seen a thousand make money online sales Funnels and we’ve all been to sales pages with people on yachts or beaches. Telling us how we can earn money from home and live the dream. The problem is We just don’t believe it anymore, and why should we often these sites, look like They were made by a fifteen year old, the promises are over the top and it’s Something we’ve seen a hundred times before and then there’s the question we Always ask ourselves in these situation: if this person is so rich, why does their Website look so cheap and the bottom line.

Why are they doing this at all and The way you’re going to do that is by giving your funnel polish and by doing What you can to stand out, this means building a proper brand and investing in Your funnel hiring people to help you with your design and with your article Creation imagine how much different the exact same strategy would be, but we’re The first age of your funnel was a professionally edited article with premium Production values, high quality, camera quality, editing a good script, terrific Music, obviously, this inspires so much more trust in your brand and makes you Stand out from all the second-rate spammers on the web, The same goes for offering something a bit different and for thinking of new And unique ways to engage with your audience: Never forget to actually build value, don’t just appear to be offering it chapter, seven: what’s it going to cost the next important thing you need to Think about is how you’re going to price your funnel.

You already know that your First, few touches are going to be free and we’ve discussed in detail the value Of charging for something smaller before you try and sell the big-ticket. This Also has the advantage of meaning that even people who will never be willing to Pay for the big ticket will still be able to spend some money with you and Become paying customers now we’re going to look at pricing in a little more Detail because it’s an important consideration once again, there are steps And rungs and you’re going to be increasing the cost of what you offer.

Very slowly as you go up, the first step, of course, is completely free. This is Your youtube article or your blog, something that people can consume. Completely for free and then just leave without any kind of commitment. The free Line is often the term used to describe the cutoff point where your content and Your value stops being free, and often this is shown in diagrams to be the Entry point of the funnel as they enter the funnel they commit to start paying.

Some items that go above the free line might include blogging guest blogging. Easons ebooks press releases, free reports, Camtasia articles seminars and Presentations having a free line and knowing where precisely your free line, Sits can help you a great deal to manage your business and to test what’s working. What’s interesting is that more and more marketers are talking about moving the Free line specifically they’re discussing moving the free line down and Making more of the things they used to charge for free? This is a great way to Get more people to commit to the funnel and to get ahead of the competition Many people even recommend you give away your very best stuff, the company that Provides the most value above the free line is often the company that wins While it’s possible to think about your business like this, what you should also Recognize is that there is another line, the details line.

This is an important Thing to understand, because while a visitor isn’t paying you when they sign Up there is still a cost to them that being their details. This is still a Transaction and you still need to be able to offer something worthwhile to Them in exchange for those details, what’s more is that this moves them Inexorably toward buying from you once they’ve made the step of handing over Their details, they’ve already made kind of a payment.

In one sense. Now it’s going To seem like a smaller step for them to move forward, making a small purchase Especially once they made that commitment so now you know where your Free line is – and you recognize that it’s movable the next thing to consider is The precise price you’re going to set for the items that are below with a free Line this is important because this is still part of your puzzle.

We’ve talked About selling on smaller item, to get people ready to pay for the more Expensive ones, but often your sales funnel will go further than this and it Could involve multiple purchases, each getting more and more expensive, but at Each step you need to ensure that everything you’re providing is offering Value and something in exchange for what you’re charging is worth that amount. Here are a few options? Number one: do your market research look At what other brands and companies are charging for equivalent products and Offer the same number to look at the ways products similar to yours are Calculated, for instance, if you’re selling items you purchased wholesale Then you might well use the typical keystone pricing approach.

This means You’re going to charge your end, customers twice the amount that you paid For the product, thereby making a 100 % profit number three you’ll also need to Calculate your cogs, cogs is cost of woods souls. This tells you how much each Item you’re selling costs you to manufacture working this out; Tells you how much you need to charge in order to make a profit. You can then Think about the amount you’re going to need to grow and scale your business While also maintaining a healthy lifestyle, Number four keep in mind.

This doesn’t work with ebooks because you don’t have Any overheads the cost of manufacturing an e-book is nil. So how can you be sure You’re offering the right value for money, simple, you test the market and see What your ebook will sell for look at similar products, then try tweaking your Price to see if it overall increases your profits or decreases them number Five read your metrics as you get more Advanced, the only real option is to closely read your metrics and see What’s working, this means, for example, identifying how much a customer is worth You once they reach the fifth rung, because you might find it’s actually Worth selling the first item in your funnel at a loss, if it means that you Can subsequently increase the chances of selling your last item but the only way To know this certainly is to carefully monitor your sales and see who’s buying.

What and how much it’s earning you at each point in the funnel and finally, Remember you need to add a little wiggle room in your price if you’re going to Make a big sale quickly, we’ve already discussed, you want to increase urgency. And scarcity, one way to do this is we’ve touched on is by offering a limited time. Discount, but that means you need to make the product expensive enough. You can Offer the discount and still be making a profit and if you’re, selling, multiple Products then there are various different ways that the cost can Interact that you also need to take on board, for instance, if you’re selling More than one item you might use a strategy called contrast.

This means that You’re placing a cheaper item next to a more expensive item. This makes the more Expensive item appear more premium and it again introduces the idea of Increasing the price in small intervals, a customer might convince themselves to Ten dollars more because it’s a small price to pay to get the very best. Conversely, if the customer wants to be frugal, then they might buy the cheaper Item because it will appear to be a better deal, one next to the more Expensive one they can must overcome buyer’s remorse by saying to themselves.

Okay, well I’ll just get the cheaper one. Chapter 8 long-term success strategy: the Coarser thing to remember, regardless of the tips and techniques we’ve discussed, And are going to use is that you’re, building trust and playing for the long Game remember we’re aiming to do the precise Opposite of the shady guy in the street selling reades, we know that we need to Woo, our customers and get them on our side before we try and sell them.

Something worth thousands of dollars, but the next question is precisely how You’re going to build that trust, how do you generate true fans and how do you Make sure that the experience and each stage of your funnel is a worthwhile one. The first tip, of course, is just to make your products excellent, and that goes For the freeline ones, too, I’ve worked with clients that create sales, funnels Where the first product is a folder filled with six silent articles of people, Setting up WordPress, they call this the ultimate guide to generating income.

Online or something similar, what chance do you think that person has of selling Something for $ 1000, a sales concept that relates to moving the free line is a Concept known as over-delivering, instead of creating something that falls sadly, Short, you need to make sure that your products and experiences are over Delivering each time that means you’re, exceeding expectations going above and Beyond, for example, if you promise an amazing ebook, then throw an extra articles, Extra mind, maps and beautiful big images surpass expectations and you’ll create Goodwill that will spur extra sales.

That’s why the best sellers on Amazon Never promise next date. They promised delivery in two to four Days and then make sure it arrives the next day, customers are almost always Blown away by this, which means positive reviews and more Sales, another way to make people want to be fans is that they actually get behind. Your brand, you need to have a brand. For example, easy cash online is not a brand It’s a keyword or over a good brand goes beyond just a name and a logo.

A brand Should begin with a promise, a call to action and with a mission statement, the Best companies, the ones that really inspire people and create big movements; Are the ones that have some kind of vision for themselves and the world Apple was so successful in its heyday, because it was all about disrupting the Establishment and making computers fun and friendly to use it was about taking That power out of the hands of the elite and giving it to the masses.

This was a Vision and a passion and as you well know, it took over the business world and You see this with all the most successful brands in the world. They have An identity, a unifying cause, morals and a vision try to work out what it was. That inspired you to get in business, try to work out where you want to go with. Your business and what you want to give back now put all of that into a mission Statement and make sure you refer to that with every decision you make with Every piece of branding and with every piece of marketing, when you do you’ll Create something that people can get behind and that will excite them.

This is The kind of thing that people become true fans of and it’s what will Encourage people to want to become more and more committed to your brand. You Also need to consider content, marketing content, marketing simply means you’re. Relying on the free content, you, post on your blog in order to reach your Audience you’ll use this content to build up your SEO and to share on social Media, but at the same time, it’s also going to provide that vital.

First touch. And provide value to the user while building trust. There are plenty of Differ options when it comes to digital Marketing but the one that will always work best with a sales funnel is content. Marketing chapter 9, time-saving tools and resources, as I’ve mentioned earlier, One of the most important things that can help you increase your sales and Your conversions is a great sales page with great persuasive language, but your Persuasive language is only one piece of that puzzle.

What’s equally important is That you have a well-designed page that will encourage people who want to buy From you, and that will keep them engaged a great way to do. This is with the right WordPress theme or plugin, and one of the very best to this end is optimize. Press For WordPress optimized press will instantly turn any site into a sales Page using the standard, long, narrow design and lack of buttons leading away From your sales page, the design has been built with a lot of testing and has been Shown to maximize conversions – and this way you aren’t relying on your own Design skills or trial and error, so let the pros take care of the design and you Just focus on the write-up another tool is click.

Funnels click funnels make it Quick and easy to set up landing pages, as well as back and sales pages like Upsells and downloads, an essential service to use, as you might be aware, is Paypal, this is the most popular way to accept transactions and can be used in Multiple ways, the simplest being just to embed the Pay Now button on your site, And then send out the digital products manually. Paypal is well recognized and Lots of people already have an account which reduces the barrier to sale by Ensuring people don’t need to enter their details into an unknown form.

A Staple of good sales funnels is to host webinars and online presentations. There. Are a number of different things you can use to do this and a number of different Tools for creating great online webinars, some of the best include, go to Eating you conference, google, hangouts webinar jam and easy webinar plugin, but As we mentioned before, why not try live-streaming for metrics the most Important thing to set up is Google Analytics and goal tracking goal.

Tracking allows you to look at precisely who is making it to your checkout page And your thank you for buying page. You can then see how these visitors behave. Prior to buying and you can see which searches led to that action, this is Invaluable data to use for fine-tuning your funnel another thing to consider is How you’ll manage your leads? This is going to mean creating a mailing list. For most people and then using an autoresponder in order to manage those Mails, your autoresponder, as you may know, is the tool you use to collect your Emails as well as to send them out, you can log into the autoresponder to create Your mails before clicking to deliver them to Everyone on that list, autoresponders also perform a range of other jobs for Example, they’ll, let you manage unsubscribes and create a double opt-in.

Process, meaning that users need to confirm their email addresses, thereby Avoiding people signing up with fake emails and helping to ensure that all Your subscribers are really going to read your messages, but perhaps one of The most powerful features of many autoresponders is the option to see how Engaged your readers are you’ll, be able to see how many people are opening each Mail and which of your users, really aren’t engaging at all more usefully.

You’ll be able to identify the people who always open your mails and always Click the links – these are your more engaged users and your more qualified Leads, in other words, they’re the ones who are ready to move on to the next Stage in your funnel and you can set up your autoresponder to email them only Once they reach this point, I’ve mentioned leaves a few times so far of Course elite is anyone you can potentially sell to, but they’ll vary in Terms of how useful they are and how likely they are to be willing to buy A cold lead is someone who’s, never heard of you before.

This is someone who’s landed on your site. Seeing an ad a warm lead is someone Who has shown some kind of interest by subscribing liking? You on social media Etc, you’re qualified lead is someone who’s shown interest in a product by Getting a quote or by spending time in your store, this is the person who’s, the Easiest to now convert into a customer. Of course, your job is to take your Visitors from cold leads all the way to qualified and one way to make this Easier is by lead scoring that is calculating just how warm each lead is.

And how far away they are from being qualified the best autoresponder Software will do this for you and make it much easier to message the right. People at the right time, because timing is everything when it comes to sales. Some of the best autoresponders on the market are Aweber, GetResponse and Mailchimp, ultimately, all three of these tools are very similar in terms of Features and services so what’s left, is to consider the pricing and which one Best suits your targets: chapter 10, increasing conversion rates once your Sales funnel is set up and live.

All that’s left to do is read as the sales Come in and then tweak it to try and generate more revenue, the best way to do This is to increase your conversion rates at each stage of the funnel. How do You make sure that more and more people go from visiting your site to signing up. To your list and how do you encourage them to go from buying the cheapest item? To buying your most expensive one, one simple answer is to invest as money.

Starts to come in from your sales! Invest that back into your funnel by improving Each step of the process, this means making your products better, adding more Sheen and more freebies and making your articles better, it means investing in more Marketing and it means building a better brand with the right logo and the right Web design hire writers hire web developers and Really keep growing and improving your business.

Your job is not done once it Goes live one of the easiest ways to increase. Your conversion rate is to Improve your targeting and one of the best ways to get more targeted visitors. To your sites, other than using your established routes to market is to use Ppc to create targeted adverts, the other way to target your audience is through Ppc PPC is pay-per-click advertising and is most commonly associated with either Google Adwords or Facebook ads both types of ads, allow very precise Targeting for your campaigns, so you can ensure your ads are being seen by the Right people, for example, on Facebook, you can choose adverts that are only seen by People with certain hobbies listed people in certain locations or people With certain jobs, likewise, on Google AdWords, you can Target people based on the searches they perform, Google AdWords ads appear on the Serps the search engine results pages.

This means that you can place your ads. For reades on the search by reades online, it’s safe to assume that people Searching that term have an interest in buying reades. The other great thing. About PPC is that you can set your cost per click. This means you can choose a Maximum amount you’re willing to pay for each visitor who clicks your ad and Visit your site, the more you pay, the more your ad will be seen, but if you Choose the right keywords, then: you can get visitors for a surprisingly small Amount of money now, if you can work out how many of your visitors eventually Become paying customers and you can work out how much each of those sales means To you in profits, then you can calculate the amount that you can pay for.

Each Visitor and still be guaranteed a profit. This is the step before your sales. Funnel and it’s equally as important – it’s also very important to look at your Reports and metrics track, which adverts are bringing customers to your site? Look At which products are selling best, and at what times of day. Most importantly, Look at where your best customers are coming from This is important because you can invest more time and money into what’s working.

And move away from what isn’t this is where Google Analytics and goal tracking Is particularly useful. Another way to do this is split testing. This means Creating two versions of a webpage and then introducing subtle differences to Each version you then see which of your two versions, performs best and decide. Whether or not to keep or abandon those changes, there are tools that can let you Do this finally try to think of your objectives in terms of building true Fans, one of the most important things you can do is to really get people Behind your business and feel as though they know you and you’re a friend when You have a true fan, they will not only be most likely to buy from you, but they Will share your content, spread the word and help you grow your business.

This is Why it is worthwhile spending time in one-on-one, chats in answering emails and Comments and in generally, engaging with your audience, meanwhile, don’t think of Them in terms of how you can sell to them just think of how you can provide Value and provide a good free service. Some of these people will never buy from You, but that’s not the point, the ones that will will make all that hard work.

Worthwhile and if you create something really good and deliver a really great Service, then you will be rewarded: chapter 11 Choosing your products now you need to make sure you’ve chosen the right Products to begin with this might seem obvious, but the product you choose will Not only make an impact on your sales, but also on the type of customer you get The type of marketing you use and even the subject you’re right about so how do You go about choosing the right products.

Well, a good place to start is by Thinking about what you want to write about and what resources you already Have available, if you happen to run the world’s most popular fitness site, then You should probably develop or buy a fitness product if you don’t own a Website you might still design that this is a subject. You’d be happy to Write about – and this is important if you’re going to stay committed to the Process of writing every day.

Likewise, you need to know about your niche if You’re really going to offer good value when your blog posts and your reports Another pointer is to consider any routes to market. You might already have So, do you just happen to know the editor of a magazine with a huge circulation? Do You happen to know a big youtuber, then you need to think about how easy the Product will be to sell. What’s the competition like? Is the market saturated Does the product have a value proposition that people won’t be able to Ignore selling people great abs or a better love life is always going to lead.

To more profit than a book on sewing, finally, it’s a good idea to test out Your idea before you invest too much in it. This is called validating the product. And you can do that by checking that other businesses have been able to sell It or better yet building up some interest and some pre-orders before you Actually start building it once you know what you want to sell, there’s just one More small issue making it well: here’s how you can go about making or acquiring A product to sell easily the easiest ones to make yourself are digital.

Products of course, you can easily make an e-book an online course or a article Series yourself or hire someone to do it for you through sites like upwork, you Could also create your own physical products, much harder of course, though. And might mean trying to find a manufacturer and coming up with plans. Whether you sell digital products or physical ones, you might decide it’s Easier to sell products created by other people, this way, you’re acting as a Salesperson and keeping commission it’s harder to find truly big-ticket items.

And you do lose some of the profit, but it can save you a lot of time and Completely remove any risk and it might be a good way to validate your sales. Funnel before investing in your own product creation, you can find digital Products on sites like jvzoo, Commission, Junction or Physical ones, on Amazon, the next option is drop shipping. This means selling Someone else’s product, but with your name on it and with no need to mention The manufacturer, this is a white label service and you can find companies Offering this on sites like Alibaba, so now you should have all the information You need to start building your own sales.

Funnel we’ve looked at a lot of High concept, ideas here and discuss the psychology of your buyers and how you Can work that to your advantage, but remember at the end of the day you still Need a great brand, a great purpose and excellent products. If you’re going to Inspire your audience and make some big sales, so try not to be cynical about This start with the real vision, but then just realize that you need to build a Relationship and thrust before you can sell your most expensive items.

To recap: The best ways to do this are come up with a strong brand and a value Proposition create a blog and use content marketing to build a following. Or use a YouTube, blog drive, cold leads with targeted PPC and other Methods encourage people to sign up to your mailing list, run a free, webinar or Conference to engage with your audience and create fans start moving people past Your free line by charging for smaller products build trust and engagement and Increase the price until you’re able to ship your big-ticket item, use a sales Page with well-written persuasive writing to increase conversions, don’t Forget to employ the five touches method we talked about and also employ the a ID A technique to build interest and awareness, monitor and manage your funnel And gradually increase your sales further and you will see your conversion Rates through the same structure, all this around a well-thought-out product, And spend time really building trust with your visitors.

If you do this well, You’ll have a perfect strategy for attracting visitors and turning them. Into the kinds of loyal customers that will Want to buy the big-ticket items from you. The bottom line is that’s how you Can do it now it’s up to you to get out there and do it. I wish you the very best Of sales funnel success: chapter 12: the importance of influencer marketing in The sales funnel when you picture the sales funnel awareness taking up the Widest part, narrowing through interest and decision finally ending in action.

Where do you think influencer marketing fits in many markers? Would categorize Influencer marketing, as an awareness tactic, which is a reasonable assumption. We tend to measure influencer campaigns based on reach, impressions and Engagement rather than the end sale and influencer shared content is often used. As an introduction to a product or service, however, there’s no single best Time to use influencer marketing because the path from awareness to point of sale, Includes many important touch points along the way.

Today’s sales funnel Process is highly consumer, driven where educated consumers are actively seeking Information that’s relevant to their needs. The bottom line is that influencer Marketing can be used effectively at every stage of this modern purchase. Journey influencers have incredible sway when it comes to familiarizing their Audience with your brand identity, their storytelling and presentation skills are The perfect vehicles for everything from initial product introduction to in-depth Tutorials that help consumers understand complicated features and benefits.

Awareness tactics are far more subtle and effective than they used to be the Outdated model of brands, relying on heavy-handed sales, pitches and Promotional messages is changing to more nuanced approach, with influencers who Can seamlessly weave brand messaging into their own tonal language? Broad-Based awareness campaigns now have a personal touch. Influencers often share Photos or stories that involve their own authentic experience, With a product or service, according to a recent research, when done right, Influencer marketing can work wonders for businesses looking to launch new Products or raise brand awareness by tapping into an influencers already Established audience and reach, but don’t stop at this stage.

There are still Plenty of chances to motivate and connect with potential buyers throughout The sales process, influencer campaigns – can drive engagement in all kinds of Ways whether it’s garnering article views sparking a brand conversation across Multiple social blogs, encouraging participation in a giveaway or driving Traffic to brand websites and social accounts engagement is where awareness Can ultimately turn into action? Likes shares comments.

All of these activities. Help spread the word and influence buying decisions. One recent study, Revealed that a whopping 74 % of people will choose companies or brands based on Other’s experiences that are shared online, it’s clear that third-party Endorsement is critical for today’s socially engaged consumers in the middle Of the funnel consumers are becoming interested in a product or service and Taking steps toward a buying decision influencers can help move people from One stage to the next: by offering the kind of compelling content that leads People to learn more and ultimately share their own experiences and Recommendations, while it’s a common belief that influencers don’t drive Direct sales straight from a blog or a social post.

There are plenty of Strategies for influencers to cut through the noise and ask for the sale On the brand’s behalf, it’s true that influencer campaign sales are more Organic and thus can be more difficult to track, but a campaign can include Creative calls to actions like sharing a coupon or a discount to wavering Consumers, in some cases, influencers can boost in store sales with demonstration. Campaigns such as sharing the benefits of a personalized, fitting and styling For a fashion, retail brand influencers are also starting to take Advantage of the new direct sales features offered by certain social Platforms, any post can include a link to buy, of course, but now Instagram stories.

Has a swipe up feature that can send the follower directly to a purchase page and Buyable pins on Pinterest, let users click to buy products, they’re interested In just remember, sales can and do happen by indirect means. An influencer might Publish a delicious looking recipe sponsored by a spiced brand, the recipe Could include a printable that gets picked up and shared on Pinterest making Its way to a cooking enthusiast, who waits until the holidays, to give the Recipe a try she buys the ingredients makes the recipe then shares the results.

And the shopping list on her Instagram page and on it goes The sale is just one component of developing a valuable long-term Relationship with a consumer combine elements from all of those strategies to Stay on top of mind continue partnering with influencers to share loyalty; Rewards offers re-engage influencers during key seasonal pushes and utilize The existing content via social sharing, digital advertising or even on the Brand’s own site, according to marketing’s Rule of 7 prospects need to consume an advertising message, a minimum of seven Times before, they’ll take steps to buy the product or service a well-planned Influencer campaign will help your brand be seen on different platforms by Cross-Sections of consumers and when you engage multiple influencers, consumers Are likely to be exposed to your brand multiple times and over the course of a Campaign or even a year-long program that can be extremely beneficial.

The Bottom line is that influencer marketing is so much more than an introductory Tactic, well-planned campaigns will help you not only connect with potential Customers, but also motivate them to engage with and contribute to your brand As you guide them toward your ultimate objective, In the end, you want more than a sail. You want the kind of relationship that Fosters brand advocacy chapter 13, the sales funnel on steroids.

What, if I told You there was a way to grow revenue, reduced churn and increase the lifetime. Value of your customers. Well, there is, and let me introduce you now to the Sales hourglass take your enterprise sales organization to the next level and All you have to do is flip the traditional sales funnel on its head, the Sales hourglass is the ideal model for tech organizations that are hyper Focused on customer success, while the sales funnel typically ends with the Customer signing a contract, the hourglass continues the process engaging Your new customer with deeper, more strategic relationships with integral Members of your team: here’s how it works in step 1 prospect engagement, just as With the sales funnel will first need to acquire your qualified marketing leads Once you’ve done, that begin learning as much as you can about your prospects.

Pain points and challenges at this stage, you’re listening more than talking and Taking note of how to help your potential customers meet their goals, This year and beyond, step, two is solutions: alignment, as you Move toward the center of the hourglass previously the bottom of the funnel now Is the perfect time to bring in domain experts and customer success managers to Engage directly with potential customers, they should ensure that the proposed Solutions are aligned with your prospective customers, budget needs and Timeline which, of course, are instrumental in closing the deal Including domain experts at this step of the qualified to closed process will Increase your conversion rate as much as 70 percent step number three Implementation and launch the implementation stage is critical for Long-Term customer success, yet traditional sales funnels risk letting You accom fall into the void since your customer Success managers have already developed relationships with your customers in the Solutions: alignment stage, there’s a seamless transition to implementation; Your customers are set up for successful implementation from day one with experts.

They trust this is where the magic happens. Step four is the continuous value. Add the bottom of the hourglass is the Perfect place to create a strong feedback loop with your product team to Ensure that you’re continuously adding value for your partners being hyper. Focused on customer success creates cross-sell opportunities as your Customers turn to you for help with solving problems in their organization.

Organically increasing customer lifetime value and creating the elusive negative Revenue churn at the bottom of the hourglass Youl simultaneously increase annual recurring revenue and mitigate churn by Solving problems for your customers with precision, turning your sales funnel into An hourglass is as easy as one two three four the hourglass puts customer success. And solutions: alignment at the crux of organizational growth and scale Developing and maintaining a meaningful relationship with your customers beyond The point-of-sale creates a true partnership.

Your customer enjoys Integrated solutions from a trusted partner and your firm benefits from Sustainable revenue, growth Sales Funnel Success, Basics Of Sales, Funnels Explained By Jeff Walkner (, Business & Marketing Books, )


 

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Sustainability of Your Library Publishing Program: Module 1 – Business Basics

In this article, we will discuss the key differences between project and program. We will discuss the differences and objectives, scope, generation, risk profile, stakeholder operational environment and the resources used between the two. Let’S start with projects an example of project could be printing 600 copies of a citrus pack. For the beginning of the term, projects are typically tangible, relatively easy to describe, define and have measurable objectives.

The scope of each project is limited and defined. It is less likely to be subject to material change during the life of the project. Projects are relatively short-term, typically completed in women months. Project risks are relatively easy to identify and manage a project. Failure would have relatively limited impact on the organization compared to a program risk. The number of stakeholders that will be involved in a project is relatively limited.

The environment in which project takes place is understood and relatively stable. Finally, the resources to deliver the project can be reasonably estimated in advance. An example of a library publishing project could be printing 600, copies of a subject course bag for the beginning of the term. We will now talk about programs. An example of a program could be hosting service for either student or community journals.

The outcome of a program are often intangible, resulting in non-monetary benefits such as introducing new capabilities. A program scope is not tightly defined or bound, it can change during the program’s lifecycle. Programs are relatively long-term can, last for years or even longer. The risk involved in programs are more complex and have a potentially bigger impact on your organization compared to a project program.

Failure results in material, financial, reputational or operational loss. There is a greater number of diverse stakeholders involved in a program with the potential of two agreements or competing goals and priorities. The program environment is dynamic and the objectives need to be managed in the context of this changing environment. Finally, the resources involved in a program are relatively unknown or difficult to gauge.

There is generally competition for the resources involved in projects in this article, we’ve discussed the key differences between a project and a program thanks for reading


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