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Online Marketing

Marketing Tip o’the Day… Desire

Okay, a couple of tips ago, we talked about the ADA formula last tip. We talked about the first two pieces of the ADA formula, those being attention and interest. Today. Let’s talk about desire desire, though, how do you cultivate in a prospect the desire to have your product? Well, you remind them of what their needs.

Are you remind them that they, this product can help them solve some problems that they’ve got, but, most importantly, you appeal to their emotions. How do you do this? You recognize that we’re all pretty much powered by the same kinds of emotions. We all have a need to feel important. In fact, I like to say we all walk around with an invisible sign around our necks and everybody signs says exactly the same thing make me feel important.

If you can tie your product to how these people will feel important, you’ve got a better chance of making the sale. Another main driver is the need to love and be loved fact nothing’s more powerful than that in our lives, and it is a key emotional driver. If you can tie your product or the benefits of your product to a person’s need to love and be loved, you will create in them want and desire. Another approach, variety, we all have a strong need for variety in our lives and it is an emotional factor.

We don’t want to be the seeing the same as everybody else, and so, if you can p appeal to variety and how it will make the person different, you have a good shot of cultivating that desire. And then the last thing that you can use as an emotional driver to cultivate desire and let people and make them want your product is to appeal to their need for convenience or to what I call the Leys factor. You know this society runs at a frenetic pace and anything you can do to make people’s lives easier to get them through the chores they have to do faster or enable them to be able to relax a little bit.

That’s a tremendous driver and will cultivate desire. That’s it for today’s marketing tip now, don’t forget to subscribe to my blog and leave your comments below and don’t forget to enter our new subscriber contest, the more subscribers you refer, the greater the chance that you’ll win prizes. Each week a prize will be awarded to the person who refers the most new subscribers each month. The person who refers the most new subscribers for the month and on November 13th will award the person who refers the most subscribers between now and then to a brand-spankin’-new, principle-centered marketing coaching program, a 7200 dollar value.

The details for the contest are just coming up. So stay tuned and find out what you need to do to win that 7200 dollar prize over twenty thousand dollars in prizes are given being given away in this contest. Don’t forget to get your share bo is, cannot a poof and we’ll see you next time with another marketing tip to help you get more customers who will pay you more money? More often, the fastest easiest, most cost-effective ways possible.

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Online Marketing

What is a Sales Funnel/How To Create One that Makes Money!

Welcome to my blog in my blog aitutaki bal amazon fbi in andere, leden motorfiets set a great way to make money online now and trace. Article specifically al die takken rebel, zelfs van ons en hel week in beide fit your business norbury hier go was eigenlijk introduced to add software kon klik van ons, in mainly to it founder brussel bransen in reliëf door, het, vallende, meer, pieken sector te, zien, hun oude Sleek and many facebook uit in really just a few months after an excellent and did you? How would this webinar in after their eyes, I know, started looking like the information die.

Kap van dat, webinar educatie die over chu manier oliver toen aegon, which was en weg helpt my business tremendously witches selling projector nemen ze die persoon. I use zelfs van ons zo cel in proxxon amazon, icreate facebook instagram en en graphics van de plafonds onto my amazon store, journaal onder dwang rely on amazon traffic hallo msc my journey was zelfs van ons starten gary yourofsky dan wie early of van ons die created Were very bad en vaak bij, danny van try and I in iedere kamer in the cells limburg, just in a bunch of wisten de mannen, wier quick-step people came true in al mijn instagram en mijn facebook uit harvard shirley after and was able to reverse engineer similar Foto’s inzoomen op, simylar, ah sellers doing simply de semi jack, been en online er was capillair van ons in de koran.

My personal plus 2 en er is hij, was able to accomplish succesvolle stokje bal was zelfs van ons of zelfs van ons arts and play wow voor your perspectief customer to be taking from one step to another following een, simpel fire, and if you need a method Of an explanation and actually sales bouwen die really make you feel like international cel en is transitioning amino your customers van long beach, een ander.

We dat henry feeling. I know when you absolutely potion en sell-out: zinnen, i’m so nu persen, sherbet, om ons, al uw, idee, heb controle, sam soorten van funnel kilo in de pestkop, loic, koopmans, midden van de kop. Loriers media was een, heel, commercial, voor, sam pepper, simpel, munt online or maybe some time, but am I do some time war hapro rakhine, like this kamer de j sashimi florina met een groep die purchase online actually en en city monetaire cadeau en hello light die huxley.

Solisten gramm was een en eigenlijk tonen het soort michu een landing page er net typical. I will you get what you take your customers all into force, be with really de hol. Hoi of all this is getting the e-mailadres. Is that will you can retargeting wat ieder e-mails of age of both, and that is why do my business chauffeurs die woont, er wonen en en for lower price or service you for providing en of andere was makkelijk om met when they go on showen escola landing Page simply wanted you landing pages, barry, simpel, very clean way to the point.

Aanpassing winter insert per email, adres en neem een exchange for something for free sola, say you would be offering them. I do nou wat, zeg, je op selling and christmas present er, something like that. Your finger and simple guide for free workshop aan guyot weer e-mailadres en empathischer many big ass, heb control, chamrousse aan de landing, page of zelfs van een, where you were promised you a downloadable e-book in dit kader fairway of giving you something in exchange for your e-mail.

Zoals ypres your email nou, we hebben nam, ik een riet, argue with facebook en instagram en kilo. Other google place mens in onze bossen borne e-mails en deze zaak mori onze. Would you for your business software en een, fundering? Hmm, oh en toe eens, elspeet waar! You catch a method for selling a life online service. With light, hier was erbarmelijk rematch en article that should be true, aanbieden.

Ah hell buscar is use the nam in van meer. You take them to age. Hol waarna de cel space bar en check ptfe actually make the option to purchase nou olie wapens rvs look like park of de service en de apple. I wanted by edgar en en typically saturday van aperture. You want to take them to this cold ieder een, absoluut ounce, lp aan. Typically, my piloot wi-fi go to amsterdamse op een, wat cebeco toe en upsell page of demo, eigen lichaam purchase wie en misha lover, zoals, een konijn, but with light alles, absoluut zo, een, ander appcessory room, which also happens.

Een pagina was een ja, oh ze, hendel, te onderzoeken, selfie, stick van aquino voor ik heb cambodja onze, wat aan. However, my head de client to mind hem een project, witjes wie, light en zelf ouder ben dan toe en downs, lp, typically het iedereen super brother of super wtb voor de project, wat say if you’re gopro selling service voor kors, maybe we ever epifenomeen dit kan het Project for a discount price for something that as much I know, maybe you sell in de koorts en is er af en je met mentorship veranda en andere service is medio, forgive de koers myself or just something.

Als dit simplify the cover voor een, super prijs. After what happens, if you want to take your customers to thank you recover my page, which is where I know you play the memorize weer order. Weet dit purchase, innovator, het justice incubate many times ajax in onze, soms, zelfs van ons, werd, ik christophers. You and page word: ik jullie, aan, glam links to other services that they all files for a similar services, which I find it nabij de slide cover butterflies de confirmation, slaaf fan page de rosso, wbe aan, zal links toe similar projects like medische camera’s, voor, medische, mike’s, Recordable usp mike’s of I do whatever els werd even tiger voor een youtuber.

Someone would be interested in this life would also be interested in the nose zo, typically pagerank pics, or it be just simply your confirmation, vgp figuur customer tabel, hoe het cbs packing may be checked. Er e-mail, vecino you’ll be receiving a confirmation, e-mail aan, sam. My thing you purchase en surplusjes versie, pretty much medici van feedback, medisch service page in een, liken lengte, scheurde facebook, instagram en waarmee be checked in twee youtube blog one ever really dicussie te scannen voor elk ippon selling, your customer isolatie families en amazon, zal er super Clean your ideal for not sell out of remedies for free of the same project for this kennen prijs isolatie van sellingen met folie die de media glam en upsell of humor voor die, vijf, dagen, sorry, staat, dat voetballers en het weet, doel, bij, mediq, apotheek ben joy, Een cel b2 ram of random iedere de mijn product voor de zee en persona verdween die persoon af of liever een simpele pride die, onze, cel, dit, zijn loze, which I know my blog attend our partner zo trunks dan ik en ik heb al dauer, zag, zo, Led-Kranen hou zelfde pages or nou business weavers article in my blog about zelfs van ons, een, specifieke link clip van onze en our own words to be updating.

The guys dus is en nieuw topic for my hebben. Doen is voor bel, sigma, snel empire ami dronk, grey dit succes en eigenlijk spend my business using zelfs van ons slide-in finalisten. Just you guys. Dus zo is wel vanavond bier, hosting more articles, uitbouwt klik van ons in sales van ons in general, and when your future nou dit was een of vd lee hooper snoei use it sales funnel senior business do and enjoyed reading your answer in de comment, section below Fluffy noviteit stil arnoud en de via della mino waar, je donja en of youtube als op mijn bureau, hms weather for your business, onze reis in de comment, section below and 10 others and eating for any topic.

I guess what needs to make in my blog er geen zwarte zee in my child in the future en sluit vandaag vier found this article and trace denk fisher en kinderen, subscribing als oké dus article een thumbs up in alle serieus en experi op superman shirt tuning In a great day, [ Muziek ], he


 

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Online Marketing

The ONE Internet Business Idea That Pays the Most

I want to talk to you about the one thing, the absolute one thing this is going to help propel your online business to the next level and we’re going to do it like a total boss. Now, if you’re not familiar with my articles, you know I like to talk about the total boss. Lifestyle, and all that is, is just allowing you to become really the boss of your life being able to do the fun things that you want in life and just being able to have fun with your family and friends.

Go travel, do whatever you want and being able to do that with your own online business, to where you you can bring in passive income, and you can bring in you know, a lifestyle that you really want, and I’m going to show you one simple strategy right Here on this article, that’s going to help you propel your business now before we get started with that hit the subscribe button that and hit that Bell option right there on the subscribe button.

That way, you get notified of all of the new articles that I come out with to you on a daily basis. So if you’re, if you’re online and you’re looking to create a passive income for yourself, you can do that online. You can do it with affiliate marketing, you can do it with you know. You can deal with e-commerce, there’s all kinds of things that you could do online and in fact all of them are going to work.

I mean you got Amazon FBA. You got affiliate marketing, you got network marketing, you got Shopify, there’s ecommerce, there’s all of these great amazing things that you can do and all there’s a ton of people there that are really successful at them, but there’s the funny it’s not really funny, but the one. I guess the one crazy thing is is that when you see a lot of the articles or see people coming online, you see the success they’re having it’s a very small percentage of people that are there having success with that.

There’s really one thing that they’re doing and you can and you can see it in their marketing. You can see in their business. You can see what they do online now. One thing is going to be consistency: okay, it’s what you do on a daily basis and I know you’ve probably heard of consistency before and you or maybe having before. But consistency is just doing small little things over and over again every day, no matter what and that’s what separates people that are going to have success and people that aren’t going to have success.

And if you’re wanting to have success online, you want to have a business going and you want to get it up and running. Consistency on a daily basis is going to be you’re single, most thing: it’s going to help you propel to the next level. You know how many times did we’re on Facebook, and you see somebody there promoting something and then, like two weeks later, they got something new they’re promoting and then you know a month later, they’re promoting something else and there’s just there’s no consistency with it and it Shows up, and it just looks, doesn’t look right and that’s what happens.

Is a lot of people do that and they bounce around from bounce around something a thing and they never really get anything going and I’m not even talking about consistency and one thing to your marketing: I’ve talking about consistency in your marketing in general. So, every day, there’s certain things that you you have to do and everything you have to do online. It’s going to be number one, creating value for other people.

You have to get out there and you have to create value for the people in order to people to attract to your business online, whatever it is, and your business online has a certain. You know it has a certain solution to somebody’s problem. This and this could be an affiliate marketing if you go to you know if you’re going to get into Clickbank, and you find an offer that you like that’s, going to be in the fitness niche right, that has high gravity and people are making money with it.

You want to promote that you’re solving a problem, you’re solving a problem that somebody has somebody, that’s overweight, something! That’s that’s not happy with themselves. Somebody wants to lose weight. Somebody wants to look, look better and feel better. You take that clickbank offer and you put that in front of them. That is a solution to their problem, but you have to get people to you know: you’d have to get out there and create value first in order to people to really understand what it is that your solution is that you’re trying to solve the way you can Do that is you can do it with youtube articles like this? You can do with blog posts.

You can do it with reaching out to people on Facebook. You can find people on Facebook that are that. That would be interested in your products or services reach out to them on a daily basis, but the consistency comes like this is every day you have to do things so, for me, I’d do a article every day. I’ve been doing this for the last eight months. I haven’t missed a day and I’d. Do it all the time, and you know my I was I used to not really have the discipline to do that.

I started my youtube blog way back in 2011 and I remember at that time I was going to be consistent with my articles and I there was a few times along that path. Where I jumped into YouTube articles – and I would do some and then a couple weeks later – I would be going on to the next thing and I’d used to do this for a long time. The thing about creating consistency within something that you do. It opens up a lot of other disciplines in your online business and in order to really get it going and succeed like with these articles, you have to have a lot of value out there on the internet, because there’s so many people out there that are creating Value and you have to stand out and you got to really push to the next level and get your your value out there I mean with you know: if you have an Instagram page, you got a post every day.

Maybe you post two or three times a day. It’s got to be consistent now the thing is, with consistency also comes this mindset of your mind. That starts playing tricks on you. It starts to tell you that what you’re doing is not it’s not good or it’s. You know go, try something else and you get sidetracked and you start working on different things that aren’t going to really help you succeed. So, if you’re, if you’re creating articles every day for the first three or four months, if you created articles, nobody’s going to read your articles, there’s going to be likely one or two people are going to read your articles.

So you have to come out the next day, knowing that nobody’s going to read your articles, but the great thing about YouTube is that your articles stay inside of YouTube forever. So people could come back and read your articles that you created two years ago. So consistency is going to help you stand out. I remember you know Casey nice dad he’s a huge YouTube or online and he was. He was telling a story that the first five years, I guess on his YouTube blog.

He acquired five hundred thousand subscribers, which is huge. Then he said, and he was he was posting a YouTube article, maybe once a week, maybe maybe once every two weeks, okay and he required 500,000 subscribers. He said that he started posting every day. You know a article. Every day, and then that next year after the fifth year so was six year, he acquired 500,000 more subscribers to his YouTube blog.

What did he do? He just became consistent. He came became more consistent in his articles. You can do the same thing if you’re doing a blog, it has to be consistent over and over and over again, you look at John Chow John Chow calm. His consistency with blogging was, you know, he’s making millions of dollars now, but he talks about his first. Eight months of blogging, nobody came to his blog. Nobody was there, nobody bought his.

You know nobody clicked on his affiliate links. Nobody was even there, but after eight months he started to start seeing some money coming in and now he’s. You know he’s like eight years into blogging and he makes a million dollars a year because of all those blogs that he’s created in the past and he was consistent every day and he still does it every day. So daily consistency is going to be your key to success.

Doesn’t matter what platform you’re Adam you could be on Facebook, but it has to be something that you create value to. You know if you go and – and you you know – are commenting on people’s. You know. If you’re not really creating value on certain social media platforms, then you’re, not that’s, not consistency so like liking. People’s posts on Facebook is not being consistent. That’s not creating value, but if you create a post that helps somebody in a certain way, if they’ve they want to learn about marketing and you create a article on how to create marketing and you put it up there, you create value for somebody.

Now people are going to be interested in what it is that you have to offer so consistency every day. So what I want you to do is sit down with yourself and I want you to say: okay, I’m going to do something every day. One thing: just one thing: I’m going to do every day it can be make a article, it could be create a blog post. It could be. You know, reach out to ten people on Facebook, new new people on Facebook.

Anything like that. Every day you have to do it and it has to be done. You know three months into it when nobody responded to you nobody’s reading your articles nobody’s looking at your blog nobody’s getting back to you. You have to step up the next day and continue to do it because, eventually, what’s going to happen, is just it’s going to start the snowball it’s going to start to eventually pick up, I used to grow up in Ohio and when we used to make snowman You have to you know you snowman, have the the big big giant you know base, but in order to get that base going, you had to pack really tight snow and then you had to you had to work it right.

You had to work it in the snow and eventually it started to roll and roll and roll and become easier and easier. But at the beginning of packing that little tiny snowball you had to pack it tight and you had to really push into that snowball and then eventually it started to go, and then you have this giant. You know this giant snowball that you’ve all you can do you just you can just like roll it and it’ll just cumulate, bigger and bigger and bigger, but to get it started, you had to really work it.

You had to work at heart. That’s what you’re going to do on a consistent daily basis, alright, so find one thing and just stick with it: just do it every day. If you want to do other things, and you want to you know, you know start one thing and stop with it. Another thing: that’s fine, but just one thing you’re going to do every day you have to be consistent with and you have to you know I used to get over and over and over again show up and you will be successful.

So that’s going to be the one thing: that’s going to help you propel your business. If you like this article click on the like button also share with your friends comment below. Let me know how I can help your business. This is Tyler Pratt. Hope you enjoyed that and we will see you on the next one.


Website design packages are a great way to improve your digital marketing image.

 

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Online Marketing

HOW TO MAKE MONEY FASTER The POWER of CLARITY 100X your INCOME build WEALTH and HAPPINESS this YEAR

Notification list YouTube has not sitting all of my subscribers alerts.

So if you want to get this fresh content, ah hot off, the presses do that for live streams and articles, and if this is your first time here welcome, this is Glendon Cameron, you’re hustling Godfather. What we do here. We talk about money: how to make it. How to keep it, how to grow it through entrepreneurship, hustling! That’s what we talked about, so, let’s kind of get into it, because one of the big big problems that people seem to have with making money is a lack of clarity.

They want to make money that much they’re sure of, but how to make money. Mmm that come is vague, ambiguous, it’s not really nailed down. Now I want you to think about this. If you went to your job just kind of mindset, you don’t know what you want to do. You just want to make some money whatever way possible. However, what you can it’s not really going to work out because your job, you have a defined occupation.

You bility work, you do this. If you make fries you make fries. If you do this, you make tires, you make BMWs wherever you work, you have a clear path. Hopefully you have a clear path on how to make money with your job, all right. So how many of you are really clear on what you want to do to make money? Just put that in the comments? How many of you are clear and the mods beyond it, because I left a comment on the CNN post and it really angered the GOP trolls and this.

This is something to talk about this too, not getting political, but clarity is a very important part of being. President right now there are Americans who are losing their jobs because of his policies, because he has no clarity. Now, I’m going to make a prediction: 15, 20 months we’re going to have a very rough recession and most folks aren’t ready. Now, if you’re, really clear that recessions coming you’re going to your, your behavior is going to mirror your thought process and what I mean by that is you have people who are saying one thing but doing something completely different than what they said they wanted to do.

That is called incongruence if you’re incongruent. I want to make a lot of money, but I don’t really know how the money is just not coming every now and then someone will just do something and make a lot of money that is called an outlier. That’s called a unicorn, that’s called a typical, that’s not the norm and people be like well Johnny. You never went to school Johnny. You know he even wasn’t that smart.

He just came on YouTube and you know he started putting articles up there. Next thing. You know we got a G Wagen, but but the missing ingredients is johnny is a 10 johnny has rock-solid. Abs johnny is very handsome. Johnny is most women’s prototype man, but you know we going to talk about that you’re, going to like look at Johnny in the abstract and think you can do what he can do, even though you don’t have his gifts.

This is a lot of the stuff. You see on the Internet, you see many people who are doing stuff and it’s not going to work. So how does one get clear? First of all, one has to be honest with sty self. You have to be very, very honest with yourself. You have to be very clear with yourself. You have to be very, very OnPoint with yourself now part of the deal is there are many people who say that they want to be XY and Z, because it sounds good.

Give you an example when I started this YouTube thing, it was a lot of people, thought YouTube was wack. There was a lot of my friends who thought I was silly. There was a lot of people who didn’t think that this YouTube thing would work out to be anything now these same people they’re like hey, I always believed in you, man. I knew you could be a contender. I knew you could be a contender right and part of that problem.

Is people forget people romanticize things like the stuff with the GOP and cunt? This has happened before we had a racist president before he actually fired of federal workers and got rid of them because they were black. So you know this dis ain’t, nothing new, but to a generation of people who’ve, never experienced it. It’s very new and to a group of people who’ve, never experienced clarity. That’s very new! That’s very hard because when I will say is like let’s talk about disruptive mail for a second I’m putting some hot content on that, this is going to be very helpful.

So you may wan na go over and check that out. Let’s say you have a dude he’s an average dude and he just wants an average girl but socially he’ll put in the comments. Yeah man – I you know – I bang the 10 – he’s going to say that, but he really don’t want a 10. He just want a girl. That’s going to bake biscuits have sex with. On the you know, on the regular and just be peaceful, happy, that’s what most dudes want.

Now you got everybody talking about yeah man. She was bad. She was a ten. She was a 10 here’s. The problem with that during ten minute ins, Halle, Berry’s, a tenth. How many women look like Halle Berry? You know in her category where, wherever she goes, everyone’s like yes, she’s, bad, she’s, bad. You know if you’re, a true bonafide ten, you know anywhere in the world, and men are going to behave the same way.

If that behavior is not crazy or you ain’t attend once again, they need em in the alpha males same thing, you could you know a lot. Do sir, I had this conversation with a friend. He was somebody he’s an alpha male now I just is like oh you’re, not because if you’re an alpha male, you begin now for male results, but you’re not getting a female results, and I just left it alone, because I don’t feel like a fight, but many People are pretending to be something that they’re not to impress people who don’t matter and that diffuses clarity that that really messes up clarity.

Because if you are rock solid in your clarity, you going to get what you want. But when you’re confused you going to get what comes your way and what comes your way? May not be good for you. It may not be the best thing for you. This is one of the problems, because when I start this YouTube blog, I was very clear on what I wanted. I wonder why the book I wanted to sell the book. My goal was two thousand people at 65.

You know that was the goal I exceeded it, but I had a goal to begin with. I made many many many many many many many mistakes, many many mistakes. Many many mistakes – green funky cover there was so many mistakes, but because I was so clear on the outcome and it was clear on the methodology that I had to deploy to get that outcome. When I first won to be a writer, I was in the boarding house – and I was doing this thing called passionate Friday – didn’t really go anywhere because I didn’t have discipline and I was just you know, just riding it pretty much getting some trim.

So the second time I had a little bit more discipline, but I didn’t have a really good game plan. Then I stopped writing. Then I got in the store chunks in business and I wrote every day, but I wasn’t writing for the pleasure of writing. I was writing to make money. I wrote thousands and thousands the ads, so it wasn’t write fiction. I was but I was writing for eight years because you know I was like I didn’t write four years.

Actually I did. I wrote a lot of copy. A lot of post so I became I got in the habit of writing, which is why I was able to finish my first book because I had developed a discipline. I had developed a game, I developed the Ackermann, but on the publishing tip I was still whack. I was still very whack. I made so many mistakes, but because I was really clear on the process. I was really clear on the outcome I exceeded it.

You got to be clear about each and every step go back to disrupt email. When you approach a woman, many of you just like how is she pretty you don’t even know she wants. You need to have a plan already pretty prescribed a contrived plan of. If I meet X, Y & Z, woman, this is going to happen. This is the reason you should write your dream girl girl profile, because what it does this establishes clarity and all of a sudden, you start like.

Oh, I didn’t want this. I didn’t want this kind of chick. I didn’t want that kind of chick. I want this kind of chick and because she become very specific and very focused all of a sudden, these kinds of chicks start popping off in your life, but see here’s the thing they were already there. They were always there, but because you wasn’t clear, you didn’t know what you were looking for. You did not set standards, you just missed out.

This is for business. This is for family. This is for everything if you’re, like ego car shopping. Most of you are real clear on what you want. I want on red Honda. I wonder that this surprise you like boom boom boom boom. You put more effort into getting a card and you do getting a mate. You put more effort in getting a car than you do star in the business and you wonder why I does it go sideways, because there’s this cool that statistic: that 90 % of businesses fail, I’m going to parse that a little bit 90 % of businesses that Fail is started by people who are not clear.

The people who had experience in that field, the people who were clear on the outcome they had a nine percent success rate being clear, is going to set your income on fire now part of being clears you’re going to have to get rid of a lot of This doing stuff for other people with my family, I had to get rid of them. For me to be quote a good son, a good brother, a good family member. I was going to have to lower my ambition.

I was going to have to say and do things I didn’t disagree. I didn’t agree with. I just thought this is stupid, so I cut them loose, made more money than all of them put together, but they still hatin, because it took me a really long time to understand this. I got out when your tribe wants you to be in regardless, if being in is counterproductive, it’s unhealthy! They want you in in a minute that they see that you trying to climb out of the barrel that you’re trying to run off the flood station.

Don’t even tell on you at Glendon master Linda, he in the middle, the feel he heading for the fence master, yet fence master, he hopped the fence as he go. You want me to get the dogs to see. He’s not happy that I escaped he’s upset because he didn’t escape so he’s going to do every thing in his power to make sure that I get back on the plantation to be there right. Next to him see people have been programmed to be more proactive in destruction than building instead of him.

Like you, you you going to try to escape him on Thursday night yeah man, yeah, yeah, all right, so I’ll be look at no, no! No! No! No! He get that information he going to go, tell master cuz, he’s afraid to come off the plantation cuz. The plantation is all he knows. He don’t know anything about this new world. He don’t know anything about the graduation and levels of classes. He ain’t trying to you know, what’s a good example of this, anyone see Shawshank Redemption.

Remember that Brooks was here doing kind of prison, but because he had been institutionalized and many people have been institutionalized, he did not know how to respond to freedom. He didn’t know how to deal with this because he had been institutionalized in a negative dynamic that he could not divorce himself from, and many of you have that similar dynamic. For let’s say, let’s say you live in New York: you live in California, you live in Chicago Rhett’s high, but instead of saying, okay, I’m going to make a choice here, either I’m going to leave I’m going to buckle down and make the money to live.

How I want to here it’s a choice and many people. Instead of making those choices to leave or stay there, they complain and then they let you state and they gang up and it’s like hey. We need to reduce rent ain’t happening, rent ain’t going down unless it’s a recession, that’s the only way rents going down, so you got ta make the choice. You got to be real clear on what you want. If you want a million dollar business, you need to do the math then figure out how your skill sets can mirror or match up with a product or service to make that money most people star businesses, don’t do the math.

They don’t have any clue. This is like it did. They go out there and fail man. You ain’t going to start no business again that that’s just that’s some wacky stuff man. You know these people who starting businesses, are they getting help from government these immigrants yeah they getting loans, no interest loans. Me. I was out there by myself. I couldn’t make it. You know it’s just ain’t. It ain’t right for the average man, it’s just ain’t ready.

You know I have a term for that. It’s called loser speak if you’re speaking like that to yourself, you are a loser and you’re going to indoctrinate your children with that loser mindset cuz, I don’t care how poor you are. I don’t care how much you don’t have if you don’t change that mindset you’re going to give that to your kids and you’re, going to create this generation of the generation after generation of low expectations and poverty and low income people.

That’s going to be your inheritance for your children. Now there are some good parents out there who know they ignant and they lie. Look. I don’t want you to be like me, I’m going to send you over here to be with these people, so they can teach you better than I can, because I don’t have the skills. That’s a good parent, that’s a great parent. It doesn’t take a lot of money to be a great parent. It just take a lot of common sense.

You don’t have to be rich, but you can enrich your children by pushing them to do shit. You couldn’t do and a lot of people they. They only want their kids to be successful. They don’t want their children to be more successful. Then that’s the dysfunction that goes and a lot of families that, if you’re doing better than your parents, your parents may hate. Now, if you got a good parents, they’re going to be like, I am so proud of you up.

That’s my son, that’s my daughter and then you’ve got those hey the Gators, those hater hate machines. You ain’t going to be nothing! I wish. I never had you. You ain’t been nothing but misery and pain to me, you got people with parents like that and these people in the world of hurt and they walking in pain, and it makes it very hard for them to be clear because they’re trying to deal with. Why didn’t my mom? Why didn’t my dad want me? This is why you know, even with my jacked-up situation, I make it very clear that I would love to been her father in case she sees this one day and she’s feeling some kind of way.

She’ll know the truth, but there’s a lot of bad parents out there cuz they don’t want their kids to do better name because they weren’t clear, so they pass on this lack of clarity to their children. It’s amazing how this goes down. So, let’s get into how to get clear first, you got ta, be honest with yourself real. On its bluntly, honest second, you got to start taking massive action as soon as possible, nothing’s going to happen without massive action.

You can know you have a problem. You can start working on it, but without massive action, then it’s going to happen and we’re getting close to this recession. 15. 20 months. I think of a be honest. You need to start preparing like yesterday, because during this next recession, those who are prepared and going to get wealthier. This is, I think, it’s just a cycle. That’s set up. It’s like we’re going to milk it on the high side, we’re going to milk it on the low side.

These people are very clear what they want, they’re very clear of their objectives, they’re very clear on the outcome. They have no problems saying this is what I want. So the third thing you need to do is to write down what you want once again. The third thing you need to do is write down what you want, because this is a funny thing about writing down your goals. You’ll have your goal in your head.

Right and you’ll put it on paper and it’ll look wack and that’s good, because if you cannot fully articulate your goal and desires to yourself on paper, then your subconscious mind can’t kick in and take over. So by writing this all. This is very unclear and you write it and you rewrite it and you rewrite it and you rewrite it and you rewrite it it to become so clear that anyone can understand it.

It has to be clear and it has to be simple to you. So that’s what you have to do be honest with yourself. Take massive action and write down your desires and you know: go back and read the article script script your days, because if you get in the habit and once again you don’t have to be a writer – and you know that no one’s going to see this. But you get a lot of people, you don’t have to be Hemingway.

You just have to be able to write in an intelligent manner to program your subconscious mind, because if you write this every day, you start taking massive action and you’re very honest with yourself you’re, going to start to see that things that you want to manifest in Your life they’re just going to start popping up they’re going to start coming people going to start sending you money, people going like you know like man, I need a truck even like hey um.

I know this is strange, but my dad he’s got a truck. He just wants it gone. You know anyone who needs a truck. These things will start to happen to you, because you’ve programmed your subconscious mind to reach out and pull them to you. But long as you look there’s a part of the Manos spirita app. So we hate these low expectation having people these whiners these losers, the it’s just ridiculous. It’s just ridiculous! How bad these folks think life is when in life, because they’re unclear how they go about life.

That’s the bad part, but life ain’t! Bad! Oh, just wait! Just wait because I was having this car. I was posting stuff on the CNN post and I didn’t even collab them one by one because they were stupid and I just like. I see who’s going to be in the first culling based upon these low IQ responses, because any fool can leave a derogatory comment under a pen name under an avatar, and I saw some really jacked up avatar.

So I know that these people they’re not progressive people and they’re, just members of the echo chamber and I’m just laughing, because I really don’t like Trump, but some of his policies have benefited me like a mofo. If I make the same money I made last year, I’m getting the 14 % raise, that is significant people and get 14 % raises people getting 3 1 point 5 to 3 percent, 3 percent. Being very rare, 3 % over $ 1,000 is 300 ain’t.

A lot of money you might get like a $ 2,400 raise if you get 3 %, you get 1.5 % you get like Twitter and feed up, which is eaten up by inflation. It is Wow, so once again be honest with yourself. Take massive action. Write it down now, number four is going to be you’re going to have to visit, drive experience what you want, you will have to visit, drive and experience what you want now. Let’s say you want to live in California.

You need to go ahead and get yourself a plane ticket go to California on a vacation two or three days, and do that four or five times and see how it feels before. Just like I’m going to move California, I sold everything I’m going, then you get out there and you hate it. People do that stuff to Atlanta all the time they come here. Streets paid for gold. Unless you were coming here with a business and some money, it’s going to be hard for you player playing it’s going to be very, very hard, but you you have people out here who tend to romanticize things.

So you really want this thing to manifest in your life. You need to go visit it you need to touch it. You need to feel it. You need to taste it because that’s walking on faith. It’s like okay. I can’t do it now, but I can do it later. A lot of you too scared to even go. You know how many of y’all are like this. When I was a kid, I used to go look at stuff and I don’t have any money. I remember. I was in Hawaii and I looked at this million dollar property.

I just look I’m in the military. I just want to look at this house. I can’t afford it right now. Maybe the future they’re okay, they were cool with letting me walk around this little black kid from Alabama at Schofield, Barracks and they’re very nice to me cuz. It was honest, so you could just go ahead and like have one look at this house, go the Ferrari. Dealership, look! Here’s the deal. I don’t have the money I’m going to give the Ferrari some point in the future, and I just want to try bit more likely they’re going to let you drive it they’re going to let you drive it more likely.

You didn’t know it because the good salespeople never know they never know. When that person’s going to hit big and come back and remember and see when you’re down, you remember all the people that were nice to you cause they ain’t that many becomes very clear. There’s a lot of clarity with that. I can count on one hand the people who came to visit me in this boardinghouse we’re still friends today, one hand, so everybody wants people to be nice and down for them, but they never been nice and down for anybody.

It’s just funny once again has clarity, so one of the things that you have to do – and this is the fifth thing you need to meditate on what you want be honest, massive action write it down visit, it drive it taste it and number five meditate on It now here’s the the bad news, it probably ain’t going to happen quick. Sometimes it can happen quick, but I’m not even going to set you up for the okey doke.

It may be a year or two, but what you’re doing is reprogramming your mind, not to be negative. You’re reprogramming your mind for success, because once you become very clear on some stuff and like someone can wake you up in the middle of night, like hey, what are you doing? Well, I’m creating an online platform to teach millions of people how they become successful. Cuz see that’s the sixth thing you got to break it down to where it’s one sentence.

What are you doing break it down in one sentence? Clarity, maybe a paragraph. You know if it’s complex, but it needs to be some that you can spit out in. Like 10 seconds and that death is one of the issues here, because a lot of you’re just not clear because a lot of you are consuming hustler porn, a lot of you are addicted to hustler porn. I was going on Instagram and I saw Ray J and his wife. I didn’t know he was married and he’s on this plane right.

He and his family, his daughter, I’m just sitting there like paint that just don’t see one. You know how much it is to charter a plane. If you get turned a prop, those ones were propellers. It’s like four thousand dollars an hour just for one of those. You know like Taylor, Swift, she’s, taking a private jet here and there it’s 40. You know with her entourage. She could be like $ 150,000, but she’s going to go to this venue and make three four five: six million, so that’s easily absorbed, but just to get on a private plane just to go to California, because you flex him.

That’s the one of the fastest ways to go broke. If, even if you do have a lot of money, I was coming back and I thought you mean Dupree up the first class. He was a four or five seats ahead of me. I didn’t recognize him at first and then the stewardess she had to take back his louis vuitton case and stuff, and you know Jermaine has made a lot of money. He flying first-class, these charter flights.

I see a lot of people flexing like that and oh, if you, if you’re the learjet – and this is the one without the props – and this is one of the bigger ones with the long range a Learjet could be nine and fifty nine to thirteen thousand dollars Per operating hour, so if you relieve here and go to Europe and that’s ten hours hundred G’s right, there hundred G’s other people out of these planes that happen for a reason, is every time that plane is in the air.

It’s costing a lot of money but they’re making a lot of money because you know I know, grant Cardinals got a plane. But unless I get to the point where I’m speaking and doing all this stuff, it makes no sense for me to go get a plane. None, even if I have 50 million it still wouldn’t make any sense for me good point, if I have a hundred million still wouldn’t make sense still. Wouldn’t that make sense.

You know if I was to get a plane, because I like flying – and I got my pilot’s license. Okay, that’s different, but just to be flexing, I’m seeing some silly silly silly stuff on the Internet’s. So this is it that’s what you need to be clear and take those six steps. Read this article ten times, because each time you read it you’re going to get something even more from this article. Well, this livestream alright! So for those of you who are still here, go below and enroll in game 105 and the art of holding this is going to teach you how to secure and protect your person as a male, and it’s going to give you some manhood lessons.

Now, let’s be clear, because someone sent me something silly like $ 99 for both courses, mm-hmm be real, clear with y’all, see clear clarity; clarity, it’s 99 bucks for 20 months, because you’re going to get two collection of courses and not just one course and you’re going To need a lot of game stuff, you’re, not getting anywhere else, so just so, you know before you click that button. It’s going to be two platforms.

It’s going to be a lot of content. It’s going to be a lot of things to help you protect yourself against this unfair system because I’m living witness. You know I even deleted to comment because she was going in cuz. You know listen. You know I touched on this in the beginning, but there’s a lot of people who feel they you as a man, regardless of what a woman does you need to do the correct thing, even if she’s doing the incorrect thing.

I don’t believe in that I believe in holding these women accountable, which means bad things going to happen, because until more bad things happen, a lot of these women are just going to keep acting the fool, because the expectation is for you to be the steady, stable Man doing the right thing: well, they doing the wrong thing. I guarantee you. She thought that I was going to lay down and let her collect child support and not seize my kid and not be a guiding fire figure and not be a father and just send her a check oops because see.

I was real clear when that, before you even stepped in that courtroom, it’s like ain’t paying. I was 100 percent clear, and this is a good lesson for you, because when you get really clear on the outcome that you want, even if you don’t know how you’re going to achieve that outcome, your chances for success are about 95 %. If you stick it out, I didn’t know how it’s going to get that thing dismissed.

I just knew that I was putting my head. I got ta feel clear on that outcome. I learned the game so go below enroll, because this is going to be some that you can use for the rest of your life because they a lot of people, and these are the short-term people. These are the the hustler porn addicts they want to spend. Ninety nine bucks and make it two hundred thousand dollars. If you really know about business, you know if I had a course that you can make 200 grand a year, of course, would be legitimately worth 20 to 40 grand, maybe fifty legitimately so think about that.

But over time, there’s two G’s: you spend essentially what you up as a retainer for an attorney that will not get you what you want you could be set, and especially for you, young cats, who are not in these situations and one of the things you have To do is be proactive because many of you are trying to you’re closing the barn door after the horse has been gone for an hour like bingo, really doing good.

So that’s it all right! So go ahead! Go below get game 105. The art of holding next week, I’m going to be adding people because you’ll sign up through the game game 105 so that you’ll have all that stuff open to you and then next week, I’m going to add people to the art of Hold’em. All right! So y’all have a good evening read a little football relax chill out and I’ll see you guys tomorrow. What’s going on, this is a little different, but I thought I would explain to you guys what the new situation is.

It’s digital education: how to make money online! I’m finally getting around to teaching the things that I do or currently doing, and this is going to be hustlers kung-fu life skills isn’t going anywhere, I’m going to go through what’s happening with that tomorrow. But what I’m going to do is this is going to be my main focus, the rest of the year in 2020. What this is cuz you know, there’s so many people who talk about how to make money online and you’ll have an FBA course or you have a how to run ads course, but there is no comprehensive curriculum.

That’s going to answer all of your questions, I’m in a clique, foremost group, and I just look at all the questions that people are asking and just they just don’t have the comprehensive online education. So what I’m putting together – and this is from learning from this – this is B school for hustlers. Funny thing is, I created this about three years ago and I created a stripe account for it and the stripe account was still open.

So apparently they don’t have a problem with B school for hustlers. So in any case we could get around that. But let me take you through the whole process now this will include an updated version of the art of holding and I’m going to get into that. So you’ve got two ways to get in there. Sixteen hundred one and done and eighteen times 125 per month, so you’ve got two ways to get in here and this pricing is just going to be available while I’m beginning, because once I build out a course and the course is done, then I’m going to raise The price of this, because this is the there’s – not much they’re pricing with more to come, so one of the things that you know we’re going to do and let’s see really don’t want to be there.

Let’s do this: let’s go to B school for hustlers, like that. You like that you were the lion, the zebras, the money go, get that money, that’s the world! We live in alright; here it is so what we’re going to talk about is this is going to include nine courses. Once again, the courses are not done, as these courses come online like how the market and sell on YouTube. That will be a course, and you know it’s not 100 percent ready and how to make more money from broke-dick Danny to paper.

See that’s going to be a course. The strategic holding company had to set up and deploy there’s going to be a ton of information from the art of holding plus additional information going forward. The Google last course how to run successful and profitable ads how to create and sell online courses for funding profit. The hustlers mind set course, have a change: your thinking for abundance, I’m going to go deep there, how to make money with content, YouTube, Facebook and Instagram.

The money management course how to prep your financial life for happiness and joy and the money game how to play and win so what you’re going to be doing is getting cuz. I don’t really know how long it’s going to take me to build out all these courses, and you know, need to get rid of that because, because I’m already got I’m adding stuff here and I need to go ahead and change that, because I will have people Trying to get into this, but I’m going to teach you everything you need to know to set up a rugged, durable online business, because one of the things is like with these other courses and they’re good courses – they’re, not bad, but the thing is you’re not giving The full deal you’re not getting a comprehensive, so we’re going to do this, for because I’m going to add more to this to nothing that just get rid of that free.

But essentially this is going to be everything you need to start a successful online business or a collection of online businesses, because the Google ass course cuz. You know I don’t know how to do Facebook ads, but I know how to do Google ads. So I’m going to do a course on that. I know how to sell and create online courses. I’m going to do a course on that. I got the money, management thing and they’ll have that market that sell on YouTube.

Do a course on that: how to make money with content, I’m going to lay out some stuff that you know many people don’t understand, and this is just going to be fun. I could build this out and maybe three months I could build it out in six months, I’m giving myself six months to build this out. So you will have these courses, they will be done, they’ll be available. You will be able to use this information to make money pretty much if you’re, on a payment plan before you pay for this.

I want you to think about that because it’s going to be like an online school, you know and I’m thinking about adding some more stuff to it, and I will say this that if I add any more stuff to it before 2020, that also will be included In the pricing that I put out because there’s some stuff, I’m all because you know I’m thinking this is pretty much it. This is the things that I do. These are the things I know how to do these, the things I make money with and if I add anything else that will be part of this deal and once again the pricing is: there’s not much there.

The money management, how to prep your financial life and happiness and joy – that’s going to be done very quickly, and that’s going to be your first course and what’s going to be different about this, then Hustler’s kung-fu life skills is you’re going to do the money management Course first you’re going to do the hustlers mindset course. Second, then you’re going to do how to make more money from broke, big Danny to pay Percy third and then we’re going to get into the strategic holding company.

There will be a certain sequence that you will take these courses in when they make sense, because let’s take the money management course, what’s the use in you making money if you’re just going to blow a big willy style, if you’re just going to not properly do What you need to do you? It’s just you know, you’re, going to create more problems for yourself, you go out and you start making more money and you have bad money management habits.

You’re going to like maybe develop a drug dependency problem like the article I put on disruptive mail, you may be going out buying hookers and blow and think that’s a good idea where to put the money versus putting the money into long-term asset building processes. So that’s going to be the first course everyone’s going to take that and you get all of this and I will go ahead and stress as I build these out, I’m going to change the price of the offer right.

This pricing is, you, know, cuz, I’m pretty much going to do the hustlers at course. After the money management course, then we’re going to get how to make more money from broke. Dick paper see I’m pretty much going to go through those really quickly. I might get those done before the end of the year and then the strategic holding company I’ve got probably 75 % of the content already. So that’s going to go very fast, so there will be a lot here for you to do, learn and process and begin doing very, very quickly, very, very quickly.

So one of the things that once you guys to understand is for you, folks who are going to take advantage of the payment plan. I made the payment plan very affordable, you’re, going to get all of this stuff before you finish paying. So fortunately, when I do payment plans, I have a very good. You know: high completion rate, most people are on the boat, so I’m going to trust you guys to be honorable and also something else, that’s going to happen now.

This isn’t the t-shirt that isn’t the t-shirt, I’m going to craft a designer and we’re going to come up with a digital citizen, t-shirt and that’s also included in the course it may be a long sleeve. I may do a long sleeve, I’m going to work on that tomorrow, but I feel that this is a welder, rounded curriculum for you to make money online, because I know alive, you don’t want to do YouTube, but I’m telling you the power of YouTube is sick.

I mean you know, let’s just keep the honest, like my main blog ain’t, really doing the YouTube thing, but just on the Adsense, you know level I do 1,500 to 3,000 a month and my blog really ain’t bump in the way that you know cuz. This is the reason I’m starting new blogs cuz. I started one new blog, I’m going to start some more because the algorithm is favoring. New blogs, like you wouldn’t believe, and you know, like disruptive they’ll disruptive mail, makes consistent money and I’m taking some of the new training that I had and I’m applying that to disruptive mail and I’m starting to see results so in how to make money with content.

We’re going to discuss how to create the right type of content, because you got ta have the right stuff. So this is the New Deal, and this is a combination because I woke up this morning really early and I started working on this and all this happened today. I built this out today. I strategize said I’ve been really really thinking about it. In my mind, I’ve been thinking about it and now that you know it’s fully out of my head, I felt very productive.

I felt very energized. I felt really really good that this thing is done, so this is what’s going to drop. This is what’s going to happen in the link it will be below because you will be taking the money management course there’s already content. There that’s training already there and I’ll get that finished before you can go through the whole course, and we will get this, so this is what it is and if you want to start an online business, you know, like I said, there’s a few other courses.

I’m thinking about doing, but I haven’t committed to them so they’re not there, but if I do at these courses before the in you know, because it will be before the end 20. 20. I will include that in this offer the t-shirt. We will be having webinars that there’s a lot of stuff because, like I’m going back to how I used to do it so we’re going to have webinars where you could come in and ask questions, it will not be live streams on YouTube and we will be Able to chop this up so, like I said I felt very, very productive.

I feel that this is going to be amazing for you, because you know the Google ass course I mean. If you’re going to create any kind of website, you got to learn how to run ads. Yes, you can get organic traffic, but it is super slow and you know getting order and organic traffic can take years and hands down, because you you will, you will actually start. You know seeing me run ads and stuff, because I’ve got a budget, I’m going to start running ads and I’m going to do a course after I get to running this so and you know how to create and sell online courses for fun and profit.

That’s going to be a winning class, so there’s a ton of value here for you. If you want to start an online business and for those folks who don’t want the whole thing as each course gets built out, then that will be made available to you and it ain’t going to be cheap, like your best bang is to get on the payment Plan or to get the sixteen hundred dollar deal now, that’s your best deal all right. This is Glyndon and we’ll see you guys later.

If you want to be part of this experience, this monumental educational experience, the link is below so with that I’ll talk to you guys later,


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🎧 How to Become a Franchise Owner with Giuseppe Grammatico | Influencer Networking Secrets ðŸŽ¤

There are always positives and negatives surrounding franchising, and that’s really at the heart of what I want to get to. But I wanted to start off with a little bit about you and your own words. You know I do the bio when we start the interview, but I always like to these things that the guests knows that I don’t know.

So, let’s start with a little bit about your background. You know you mentioned Wall Street, you mentioned being a franchise owner. How did how did how did what’s the story behind becoming what you are today great Paul thanks for having me, I am really excited. You know. As far as the history goes, I’m a first generation my parents were born in Italy and I’ve always aspired to be a business owner.

My parents owned the restaurant for over 40 years. I had worked in that restaurant and parents always said you know what you need to get a college education. So I pursued my undergrad and eventually my graduate degree worked for some of the larger companies out there, such as UPS and JP Morgan and after experiencing corporate America realizing the industry was great. I learned a lot in financial service.

It just wasn’t the best match. For me, it was, I felt like it was more of a number than that anything else. So, after my you know being in Wall Street learning about investments, I decided to go to business ownership. So I took a look at some existing businesses for sale in my area and I decided also to take a look at franchises and since they had such a great proven system, I didn’t have to kind of recreate the wheel and put some information online and a Bluebird, not a franchise consultant almost 15 years ago, had contacted me and we went through the process took.

I would say about almost a year at most to do my due diligence since I was working going, back-and-forth commuting to New York City and after my due diligence, I decided on a franchise here and it’s been great. It’s been 13 years of business ownership and the part I kind of make everyone laugh about is the day after purchasing the franchise I kind of went back to the consultants said. You know what I really enjoy the process.

How do i? How do I become a franchise consultant and he had a kind of a you know. Excuse me a chuckle and said you know it. We could definitely explore that opportunity down the road, but you know run the business for a while learn about business ownership firsthand, and we can explore that opportunity down the road and sure enough that was in 2007. I purchased. My first of many franchises leads us to today and now a franchise consultant so know took a little you know took, took a while definitely gained a better appreciation of what a consultant does.

But I definitely love what I’m doing and I’m here to help in any way possible. I’m glad you did I’m glad you started off that way. Giuseppe and the reason is, I think, a lot of entrepreneurs. I’ve certainly been guilty of this. I share this with you know, with with my clients and people that I work with, there’s just really no shortcut if you’re going to be in the consulting, if you’re going to be in any kind of thought, leadership position, there’s no shortcut around the hard work that You have to go through to have the expertise in the first place and I think a lot of people really want to skirt that.

Somehow, and and that’s one of the reasons I don’t claim – you know the title of business coach or something like that, because I don’t feel like that’s – that’s really something that I can legitimately say. Oh, I’ve run a business, you know for X amount of years and and that kind of thing, so I’m really glad you put it that way, because it’s a great it’s a great starting point, particularly if we’re going to talk about people who are you know, maybe On the fence about jumping into business ownership, you know, but but so I actually do want to drill on that a little bit, and that is to say, if you knew, if you, if France, I his ownership, was your first experience in business ownership.

What was the, what was it like to to springboard from that into the understanding you have now I mean: how long did it take you to become comfortable as a business owner? That’s a great question, so I helped to manage my my family’s restaurant, so that was so. You had some experiences there with managing people hiring firing dealing with financials so with the the franchise. I was involved in her that a few are I was involved in.

It took a little bit of an adjustment period to you know. Now, I’m investing my own money. This is my. This is my sole income going forward, so there was a few month adjustment of just trying to figure it all out. Luckily I was with a great franchise system, so everything was put in place. It was a newer company, so we were at the time developing new new ways of streamlining the process from billing to taking care of customer.

Maybe that wasn’t fully satisfied. So you know I come from an environment of much larger companies where you’re giving a smaller task. They’re saying, okay: this is what you’re going to do every day, you’re going to sell financial service products to this part of the country, whereas now you’re, you become a jack-of-all-trades, and I took me, I think it took me a little bit longer because I wanted to Be an expert in all areas I wanted to.

You know the accounting I’ve done accounting before this was a little bit different, so I wanted to explore every opportunity. I wanted to go out and work with some of the other franchises since I was a master franchisee. So I got some other franchisees in our territory, so my approach was very hands-on because I wanted to know the business inside out. I think it gave me a better appreciation of the overall business and really helped me to grow the business and to put people in place that could run the other business on a day-to-day mmm-hmm.

So then this goes over over about a period of 12 years. Would you say about maybe halfway through that finally had all settled in and you were just operating like a well-oiled machine, or did it come sooner or later than that it took several years? I don’t remember the exact year where we hired a general manager to take over the business, but for me it wasn’t that the systems were in place. It was more of a trust factor.

You know hiring finding that right person, you know, we’ve had management, asked to find someone that could manage the entire business and not just one part of the business. So it took a few years once we found that that person, that person actually was hired as a sales rep for our company and after speaking with them and knowing his background, had a lot of management, experience and sure enough.

A couple months later, we ended up hiring him as a a general managers to run the the entire business. I was still involved, but I had him dealing with a lot of the day-to-day questions and counting that that comes up. You know I like this just sends me off on a on a complete tangent, but it it’s funny. You should mention that, because recently, on a personal note, I’ve been exploring the concept of manage of stewardship and management versus ownership as part of my spiritual life, and I and I just you know, I really, I really think in view of what I read every day.

I think good managers have got to be harder to find than good owners. Would you would you agree with that as a sort of a rhetorical statement, not altogether true, but you know true a lot of the time good managers so hard to find somebody who doesn’t own the what you what you put them in charge of but handles it Like they do, I agree with that, because you’re looking so with the manager you’re looking for someone to run the day-to-day business, there’s that rust factor, you know, there’s no black and white.

This is just your role. You’re just handling one thing: you’re handling multiple things, and you know I was part of a smaller company that was growing, so you have to learning into that right. It’s not just this is the way it’s going to be every day is, is you’re going to start out here? Have your calendar filled and then end up at point. You know at point Z, will say from A to Z and today: you’ll have your your day plan that and then something will come up, and so you have to kind of adapt and say: okay, I’m going to I’m going to reschedule my day or maybe push My sales meetings to later in the afternoon just to address a customer that has a concern, but, yes, I would agree hundred percent, it’s the management or even stepping back employees.

Finding good quality employees is crucial to your business. There are some very strong franchises out there and, at the end of the day, some some are going to be more involved to help you find those key employees and some are just going to more or less give you a job description that you should use to Find those employees, but the employees, the the management extremely important, not every owner – is going to run the business the same way.

Some well-managed managers, you know more of a semi absentee ownership and some are going to be involved in the day-to-day and just delegate certain tasks to certain people, but extremely difficult to find good quality employees – and you know when you find them hold on to them, make Sure that happy take care of them and so that they stay, and you know at the end of the day you want. You want those employees as you grow, to bring people and just like themselves kind of like a franchise company.

They find a really good franchisee. They wan na they kind of want to in a way, I jokingly, say, clone you and find laws apply themselves yeah, yes, yeah. I want my employees to you, know, attract and bring people just like them, so makes my life a lot easier and just makes for a great overall working environment. Well – and that goes back to the whole – and I I’ve got it the questions gadget we will, but this just brings up a fascinating point.

I’ve had this discussion with a couple of the previous guests, and that is that the friend of mine Ron, Karrueche who’s, a consultant here in the Seattle area, said you know everything you do in your business has to further the vision and the the unique value that You bring to the marketplace and, if you’re not scaling off of that you’re not going to scale, and I think that I think that’s what you’re getting at there.

The franchise is looking to clone themselves because they’ve got a successful starting set of principles, visions, values whatever their and then they look for people who want to replicate that and right down to the lowest level employee. A good manager is going to do the same thing. So great way of putting it absolutely so I’ll get to the next question now now that weird now that we’ve we’ve we’ve tackled your intro and mined it for gold, and it’s been good – it’s been great so far a vague perception I would have my you know.

I think I mentioned to my dad was once in a franchise group. It was in Southern California, it stood up for a little while and then collapsed, and the CEO who was also the the majority owner was a great. I mean just a fantastic salesperson, so he could sit down a business owner or somebody of some degree of means who could invest in a franchise and he could just take a talk him into it. You know he could get them and he could transfer that enthusiasm.

So well that they would say you know this. This looks like the way forward, but it was the Peter Principle. The classic you know the guy should not. The guy should have been in charge of acquiring new accounts. He should not have been in charge of running the company, but he was the majority shareholder. So who was going to stop him now? Would you I mean? I don’t know that you pay attention to this, but would you say there’s a lawful lot of people in your industry kind of like in any other industry, where it’s it’s too much push and make the sale and get to the deal and all that and not Enough thinking it through and actually identifying, is this the right fit? Would you say that’s common in your industry as well? You know, I’m sure you know, as with any industry, you’re going to come across, that you know a lot of people looking to own a franchise.

They get excited, they get excited about a product, so sometimes it’s not even the sales force they’re just sold because they had a sandwich or a slice of pizza at a certain franchise, and that’s that’s the franchise they want. So the way I would answer that is, you know when you’re dealing with people sure I’m sure it happen. But ultimately I think I see from the candidates and people I’ve worked with and just friends and family.

You know throughout the years as people get excited and they invest or purchase a franchise for the wrong reason is okay. I can. I can even take a step a step further. So when you’re Frank choices is I’m an independent consultant with Fran choice, they don’t run since 2000, one of the innovators and what we do. We have 70 consultants total that that work for work with Fran choice, Fran choice. Our back office will actually bet that you know there’s over 3,000 franchise companies and we worked with less than 200 companies out there and why we do that is our franchise.

We’ll take a look and make sure that the companies are stable, that they’re growing, that they have great validation. You know they don’t want fly-by-night companies that just started. You know the put together at the franchise disclosure document in contract two weeks prior times. They definitely like to bet and make sure they’re dealing with some solid companies, and the reason I bring that up is not every franchisee is, is equal right? It’s not it’s not created exactly the same.

So there’s. Definitely some really good things that a lot of the franchise companies have put together, but ultimately, as a investor in a franchise, you want to make sure that fit is a good fit for you. So you are at the end of they. After working with someone like myself, I’m going to put you directly in touch with a franchise company, so you’ll be a with their franchise development person, their VP of franchising, and they will.

It’s almost like, like a two-way street. They’ll they’ll do a little bit of an interview figure out if you’re a good fit for the company, but you’ll also be interviewing that see if it sounds like a good fit. So, there’s a lot of a lot of things that that come into play, and I know I’m jumping around a little bit but kind of it’s the long answer, but it’ll cover all aspects through you, I mean when you work with someone like myself with a franchise Consultant and the reason I work with a consultant is you know we don’t I almost don’t even care about the actual franchise itself.

We kind of put that on the back burner. I want to learn about you. I want to figure out Paul, you know Paul. Are you a you good match for owning a business in general and you’ll say? Well, what do you you know? What do you mean could match them? I’m contacting you about a franchise or a small business and I’ll say well, a lot of people will get into it for the wrong reasons. Moon, you know they they’ll lose their job, they were, they were downsized.

You know the company’s going through a merger which, unfortunately, I’m coming to they’re three community. Last three companies prior being a business owner. I went through a merger, so so they’ll they’ll dive into it thinking the grass is, the grass is greener and I’ll push back a little bit and say the grass isn’t always greener. It’s not a good fit for you, let’s figure out if you’re doing it for the right reason, so we’re having a one to two hour conversations before the any mention of franchise.

More of learning about yourself learning about goals, activities hobbies any anything, you’re interested in figuring at the peace of being a good fit for business ownership, and once we get past that you know a so we’re working together, I can’t work with everyone right if they’re, if They’re not what I mean by that is, if they’re, maybe not the best fit for business ownership, I’ll give them my reasoning.

What we’ll talk it through? Sometimes maybe I misunderstood something, maybe maybe we we had kind of a aha moment as I call it and I’ll stay in touch with them. You know and say you know, maybe things will change, maybe give it a little bit more time. Give it a little bit more thought and maybe we’ll talk in six months to a year, so we have those conversations I’ll do I’ll put together a monthly newsletter that I’ll send out monthly or quarterly so I’ll.

Get that for me and then I’ll hear back from them down the road for the people that I feel are a good fit and we’re in agreeance, and we move forward we’ll sit down in and once again, not look not actually looking at a franchise say like An actual name brand well we’ll sit back and say what are you looking for, so we’ll look at attributes and characteristics which are how many do you want to work seven days a week, if you want to when you wake up in the morning view vision yourself Getting dressed and putting a key in that door and open up a location, maybe in a shopping, mall or office.

Where are you more inclined to stay in your pajamas and and go onto your laptop every day and not have to leave the house so we’ll go through multiple characteristics and only after figuring out those characteristics? I create a fully customized model. You know from my from my experience from our conversations, whet went and I’ll send them their model and say this is your ideal franchise model what it should look like from there? We would make some recommendations, typically to or through franchise recommendations.

I’m going to. We don’t even get into brands or discuss that until or just even you know, we don’t even talk about. Is food the best fit for me or fitness, we’ll figure out that model and really hone in on what you know, what type of business you’re looking at and then we’ll figure out through my research and due diligence? What are those brands that best fit that model? And you know with that being said: the behind the scenes stuff is also let us you know, we may find a brand that fits your model to a tee, but you live in Georgia and the whole state of Georgia is sold out.

So we’ll have to go to plan B and maybe look at another concept. That’s in a similar industry and or mention are you available? Are you open to possibly moving to the next state or the next city, or you know, whatever territory, we’re taking a look at so there’s a lot of back and research that we’re doing to make sure find not only the right fit for you, but also is There, a territory and availability in your market – hmm fascinating.

So so it sounds like to me, on average at least that falling in love with a certain brands, product or service is not the best reason to look at going into franchising, going in well being a franchise owner right, you’re, better off remaining just a happy loyal Customer maybe getting a job with the franchise but not owning it yourself, necessarily well what 100 % thought you know from experience, you’ll see people that maybe they had a specific brand in mind and it just happens to work out.

You know we’re not saying it’s it’ll. Never work, never yeah yeah, but it’s you know tough talking to some under some other people in the industry. It’s one of the biggest pitfalls for failure. You know people will just be so in love with the product, and I said you could be in love with a product, but not after she owned that restaurant or owned that whatever product or service the business is in so yes, I highly recommend you know being Open kind of starting clear, we call it a clean slate in our industry and just keeping an open mind.

I asked that as a favor, that’s one of the first things we talk about and if there is a particular brand that you just love and really want to consider we’ll put that aside and we’ll definitely bring that up and see how it falls into the model. Because it may just be, it may end up being a perfect fit for them, yeah yeah! No, I like that. I mean it’s so um not so long ago. I had this wonderful physical transformation and lost a whole bunch of body, fat and weight, and now I’m on the Saturday I’m competing for the first time in men’s physique and all along a lot of people have told me.

Well, you should start, you know your own training business. You know you should start your own fitness consulting her and I’m like. Oh hell, no, because I already know right III know from just anybody that I meet people I network with people. I talked to that. I am singularly driven the way you know like I mean you cannot keep me out of the gym and you in and you would have to force-feed me food that is not beneficial to you, know, maintaining low body fat and having an excellent physique, and I like To you know, stand there in a pair of shorts and hit these you know poses that.

Make me look like I’m on the cover of a magazine or something, but most people don’t like that stuff and most people, don’t you know hate going to the gym, love eating food that you know packs on the pounds and are extremely self-conscious and don’t want to Be out there on stage, you know wearing almost nothing and that kind of thing, and so I immediately made the connection and said I this is, this is a passion, but if I go out there and try to spread this, be the Evangel for this, and you Know get other people to do it and and and charge them for it.

I’m going to. I just know enough about the industry and enough about the average New Year’s resolution to say no this. This would this would turn me off of fitness if I turned it into a business, so kind of a similar principle, I’m observing there. Yes, I agree I had am just something probably to know about me. A lot of people don’t know about me in college. You know you start, you know, there’s there’s information overload on the internet and you start hearing people saying follow your passion, you know what do you enjoy doing every day? That’s what you should do and I’m not saying never to follow your passion.

But at the time I was at a big article game as a kid and you work with some nut smaller companies out here in the East Coast and did it for about six months and after six months couldn’t couldn’t stand a articlegame and stepping back and and And now I’m knowing what I know now, this is many many moons ago I turned something I enjoyed upon my downtime that I enjoyed to relax or after work or after after college after classes to a job and it kind of just lost it kind of just Lost lost interest completely, and so I I spin it the other way and say find a find, a business that will give you the freedom to do and follow your passions in your hobby.

So if we can find your business that will free up your nights and weekends and allow you to take a week off every month or every quarter so that you can go to travel over so layer games are to spend extra time at the gym. Why not you don’t have to actually own a business? You know in the fitness industry or in the article game industry, so something I’ve learned the hard way, unfortunately, but definite gain a better appreciation overall.

So yeah definitely now that one absolutely I mean that’s that’s pretty much what Arnold Schwarzenegger did while he was becoming the world famous bodybuilder. Was he had a side business that he ran when he wasn’t in the gym so that he could be in the gym and do all of the things that he did? You know he just he didn’t have to worry about how he was going to pay the bills, because he already had a couple of mail-order businesses that could be done piecemeal and for a couple hours a day.

And so you know he before he even became a silver screen superstar. He was already you know a millionaire plus he had all this prestige from winning all these titles, and that was what he enjoyed doing in life and so for me same thing. One question I wanted to run by you you’ve sort of touched on this already, but I thought of a couple of while I was still in the insurance business. I did. The online surveys for a couple of large corporate household names in insurance.

State Farm was one of them and they rejected me has the right kind of candidate, and I don’t know if state, for if those type of insurance agencies qualify as that quite the same as franchise, but it is practically. It certainly strikes me that way. You know you take on their brand and all their branding and logos and corporate practices, and you know you subject yourself to their corporate governance, but even I mean this was this was a guy with you know, four or five years by that time, experience selling insurance And I’d done very well and you know, would regularly field offers of recruitment, or you know people prospecting me over LinkedIn and that kind of thing.

So I looked back at that, though, and I totally agree with State Farm. I would have made a terrible State Farm agent because I’m I’m a rogue, you know I’m Kirill guerrilla marketer. I don’t do stuff according to their. They have I’ve had enough friends who are State Farm agents to know that they’re there box, so to speak, that you have to fit into would had driven me absolutely berserk. So, together with what we’ve already talked about, do you get? Do you get a fair amount of people who fail to consider the limits they’re going to place on themselves? You know subjecting themselves to creative in functional oversight.

Do you think they’ll do a lot of people that you that you end up talking to leave that out or do they generally come in and they they’re aware of it very good question that all a lot of that information comes out in our consultation, which is Typically, the second call, typically, I like to keep them at an hour and a half to two hours really dig deep to find out about them and then in there you make two two determinations number one is: are they business ownership material? In that you know? Are they just not? Are they doing it for the right reasons and number two is franchising, a good fit so obviously franchising.

I don’t really call it an industry in that it’s a it’s almost, you know jokingly I’ll, say a business in a box. It’s a business that it’s a structure of the system. That’s been proven and created for you, so I tell everyone: if business ownership is the right fit and you want to be in the cleaning business, you can own your start, your own cleaning business or purchase a cleaning franchise. You know so when I ask them, are they if we take a look at a specific franchise and I’ll say these are the services the franchise has to offer you? Okay with that and I’ve had people say, that’s great, that’s I don’t want to do anything more than that and then I’ll have other people say well, I want to branch off and do you know wearing cleaning, but I also since we’re at the office complex.

I also want to do oil changes and detail cars, and and and just things that are just complete outside of what the franchise has to offer. So when people want to add and have a lot of that additional flexibility and be able to offer additional services at any point in time, I may step back and say you know as a franchisee, you need to follow that their system and and sell the product Or sir, is that the franchise has created that you had it messed it in.

If you aren’t planning on doing all these other extra things, maybe we should look outside of franchising and I have a good friend of mine who could be able to help them out outside of the franchising industry. So mmm franchising, isn’t you know we may find that model or the put together that franchise model of franchising may not always be the best fit and you’ll get a lot of that just from what they’re looking for you know another way to approach, it is, if You want it to offer additional services you may want to look into if you have the capital, maybe two different franchises.

One is a mobile service that maybe services your car, the oil changes and detail, I’m just making this up, showing them your second business. Maybe commercial cleaning so that’s also an option, but I I want to be clear that if you’re investing in a commercial cleaning franchise you’re going to be filing that product or service, there’s not much more you’re going to be adding. So some people love the structure in that they can focus on.

You know the four or five revenue streams or versus worrying about how many more to add and some people just want to keep it open and just say I want to sell food. I want to clean, I want to offer tax services, they want to do it all then I’ll, just kind of step back and say: maybe franchise membership may not be the right fit for you. Yeah no yeah and made me think of it used to drive me crazy Liberty, Mutual.

When I worked there, they had their corporate marketing department, you know and everything is sanitized and branded and you can either fit the box. You can’t well. I couldn’t and the funny thing was you know they. I couldn’t get cooperation from their marketing department. It wasn’t that they were telling me. I couldn’t go out and market the way I was marketing. They just told me: you can’t get our branded materials and are in the kind of support you’re looking for in order to do it the way you think it should be done right and I think there’s there’s some degree of shortsightedness to that.

But at the same time you know made it is their company and they’re certainly at liberty to do that and and say you know, you know this is how we’re going to do it, and this is what we believe the marketplace wants and we’re not going to, And we’re going to limit that, and so I think I just think that you know that’s one important thing to consider. What would you tell somebody, though who’s listening to this thinking? Okay? Well, maybe maybe I should start looking into a franchise.

What’s the? What do you recommend people do as preliminary research, maybe even before getting on the phone with you? I do yeah that’s an excellent question so before even speaking with me, because you know – and we can we’ll talk about this in a little bit – but you don’t have to go through a franchise consultant, you can contact the franchise company there right, we’re there and instead Of looking at, as I mentioned, the product or service, so I want to get into the food about money and get into you know.

Tax services, like you just mentioned, do love us a little bit of soul-searching figure out number one. If you can see yourself as a business owner, talk to other business owners, franchise and non franchisee, if you have a friend that maybe owns a specific franchise and have them, you know shadow that would be step number one see if they can see themselves doing the Exact same thing, and it doesn’t matter the actual business, it’s just seeing what that owner does on a day to day basis, buy them dinner, buy them lunch of drinks and shadow them for a day or two a week, and then, once you establish business, ownership sounds Like it may be a good fit figure out what you want that business to look like, and you know, don’t don’t try to figure out what I’m going to make the most money at just figure out.

Okay, these are these are certain things I like. So I always start off with money aside, we’ll just we’ll figure out do I do I want to go to a physical location everyday, or do I want to work at home off a laptop that alone will narrow down your your your search over offer for a Franchise you’re out, as I mentioned before the attributes, do I want to deal with a lot of minimum wage employees and seven days a week, and you know where my business is constantly open and food costs and things like that rising.

You know kind of you see. Food costs go up, it’s kind of like the stock market, they’re going up in demo, and you know when I tell people, does that sound of interest to you and they say no and I said well, I basically just described the restaurant industry, yes and right away. They’re, like that’s a very, very good point and I leave in a Lehman I’ll, even ask them and say: well, you know what is it about a restaurant that you that you enjoy and they’ll say well, there’s a line out the door they have to be killing It and I said well so you’re, basically looking for a product or service and high demand, so we kind of step back and figure out what that line means because if you know there’s certain franchises that will sell their product at cost just to bring people in The door hope it hopefully up selling them a new product or services naming any names, but so so going back figure out if business ownership is right, figuring out what your day looks like you know what you, what you anticipate doing, that they basis if you’re, you Know you can run a franchise and have a manager run it, and if you just love sales, and that’s all you want to do you take over the sales role, you can just show up once a week for an hour and make sure everything is getting done And manage managers, so that’s the part you should really figure out and it doesn’t hurt to go a franchise Expo or a show or go online.

But it’s information overload. I I always say knowledge is not power. It’s it’s applied, applied knowledge. It is truly power and what you do with that knowledge, so mister got your hands on a copy of my book before I released it, because that’s what I said wide knowledge is everything man, knowledge information is cheap, yes, no, and – and if you talk to I Used to work with a business coach and he said believe it or not, he goes.

I don’t know if you know this, but 99 % of the stuff we’re going over is free online. You can access it right now, and I said you know why the heck am I working with you then, and he said well, because that 1 % that’s not available is me actually helping. You apply it and holding you accountable to make sure you’re actually following it. What a sales pitch I go! That’s uh! You definitely sold me on that.

So, needless to say, I had signed up with him and we worked together for a while, so but yeah it’s that there’s no right or wrong. I, as a franchise consultant, can help you get through that process. Maybe a little bit quicker, we’ll figure out the business ownership aspect. We figure out those attributes we’ll take it one step further and say through frame that will narrow them the number of franchise.

We should look at because many of them don’t meet our our criteria. Many of them are brand new or they’re, not growing, or a lot of their lot of their franchise owners are going out of business, so frame choice will bet and help with the process, and I didn’t I didn’t tell you the best part, but the best part Is our services or 100 % free there’s, never a contract, there’s never a fee for our services, and you know many people say well yeah.

You do this because you love it. I mean. How do you get compensated? I absolutely love it. I’ve been successful in my last franchisee ventures and business owning multiple businesses. We do we do get compensated, but that compensation is like a real estate agent or a headhunter where we’re paid by the franchise company themselves so bright, red new after the after the agreement has been reached and all the betting has been done and the due diligence Has been has been covered yep, that’s it just a bit, so there there’s no there’s no sales, there’s no pressure.

If you decide to to invest in a franchise great in many cases, it’s just not a good fit in other cases. It may not be the right time and we’ll stay in touch. You know, are any general questions you have. I apply, you know I’ve worked. I basically apply all my work experience, so I have the experience of being a franchisee and franchisor. I’ve been on both sides. I’ve worked for corporate America, I’ve been downsized, you know through a three mergers.

The last three companies that work I’ve worked with I’ve had the two-hour commute on the train and two into New York City, and it just one day. I said enough is enough. I am getting back in to believe it or not. People think I make this up and it’s the god-honest truth February. 2Nd of O 7 is when we, when I decided I’m going to sign that that contract directly with the franchise company and I’m going to move forward as a business owner and three days later, we found that my my wife was expecting.

So we had 10 years. Look, it was, I guess, the the definitely some great motivation and I’m not saying everyone should go out and do that right. It just happened to one way for it to happen. That’s so that’ll put some fire under your under your under your seat. There were small, multiple fires. Yes, absolutely so you know I’m here to help I I was part of a newer franchise, so there was pros and cons where there were certain things being developed, which I choose nice, because I got to give a little bit of feedback and some areas took a Little bit longer to grow them and that’s fine as well.

You take you, take the pros, there’s some pros and cons, but I learned a lot ie from my experience. I can definitely add value. I can definitely narrow that in your search and hopefully speed up your search so that if we rule out business ownership, you didn’t waste years and years of calls and and going to franchise discovery days and possibly going out of business to help you out and we As I mentioned, there’s never a cost for the service, and not only do we assist with the figuring out of everything we just discuss on the call, but I will also make a recommendation.

You have a few partners that could help with funding, because many people that will call us will say I have you know 50,000 or 100,000 Bank, and I said well, you know what else do you have to invest and they said well, you know that’s all. I have I just have the money to bank to find out, they may have a million dollars in a 401k, and our investment partners will take a full up. They take a holistic look, they take a look at just about everything and figure out.

Okay, well not sure if you realize that, but you can use your 401k or retirement assets for your first business or for any business and use that to purchase the franchise. Startup cost next off the salary without any type of any type of penalty. And coming from the investment world, I always told people or was taught never use your retirement assets they’re going to want to wait and use those. You know it use that for retirement only and over the years I said okay.

Well, that makes sense, but as a franchisor business owner, you know this is a much more active investment. I’m going to be actively managing my future and maybe taking a hundred thousand out of a 401k that was in a mutual fund, which is, let’s face it. Passive investment – it’s just sitting there and you’re hoping to make your whatever you’re making as far as returns sure. But why not? You know when I grab some ownership and say I’m going to take this $ 100,000 and I’m just using a number as an example and apply that to myself myself invested in myself in a business that I have full control over and not have to wait too.

Read about what the holdings did on CNBC or whatever, whatever station you’re reading, so it’s taking control, I’m not, and I’m not advising everyone to use their retirement assets, but where it’s not dim yeah, we could definitely give you some additional options as to how to actually Invest in the franchise or maybe keep your job for the first year, while you know managing someone, that’s running your business for the first year, while you transition out of you’re out of your job, so we’re able to bring some really good people to the table to Help out and basically give you all the options available to you, mmm mmm, that’s good.

The last thing I wanted to cover here, Giuseppe is: have you got a story, maybe more than one that you could share real briefly. If somebody you’ve come into contact with who’ve, you know, they’ve got some painful lessons. They’ve had to read, had to learn as a result of not consulting with you or somebody like you with Fran choice or any other franchise consultant before getting into it. To you. Have you met people and have you you know collected any short stories like that, then maybe you could share one or two of them just to give people sort of an illustration of the the painful lessons they’ve had to learn right.

So some of you know – and these are more shorter lessons but number one a lot – a lot of people don’t know that franchise consultants exists myself included. When I, when I was first looking at franchising, I actually fill out a form online. They didn’t understand exactly what the company did and I was was put in touch with a local company and that’s how I started speaking with a consultant and then sure enough, you know, became a franchise consultant.

So what I’ve seen what I’ve seen in the past? And this is through some family who’s for this specifically with with family, is they have fallen in love with a concept and they went full full steam ahead? You know went to the bank first and was reading the figuring out loans and things like that to find out the territory was completely unavailable and in another case the franchise was not available period.

They were just not registered in a particular state. So you know one thing that I do is: I am NOT going to show you a franchise that is not available in your territory or that may not be I mean I’m in New Jersey. We cover the whole country and there’s one brand that I truly love and we they’re not available in my home state. A friend of mine was asking about it and then just said you know we do all that that diligence for you so those there there.

Luckily, they’re not, I wouldn’t call them stories where they have lost lots of money. It was just more of they, they got their hopes up in disappointment and there are some friends of mine also that have went directly with this. This is another thing that came up. They went directly with a franchise company, they called them direct and purchased the rack, and I asked well, why didn’t you utilize the services of a consultant and they said? Well, you know I didn’t wan na, you know I figured it would cost more and, and that union said going back to our fees.

If we don’t charge any fees, the franchisor who pays us, they are not going to charge you more or less. When you bite the right, we’ll do that, so the the process is definitely, you know involving there. There’s a lot of work involved a lot of time saved by going through a consultant, but we will do all that back end research for you and to take it a step further. I am speaking directly with the contact.

It can be the owner. Typically, it’s the VP, some a VP of franchise development and that’s the exact person I’m going to put my candidate touch with so before the candidate. Has that intro call don’t know everything about I’ll, create a I’ll send them over a questionnaire that the candidate has the left for us, which covers likes dislikes financials, and things like that, and I always tell the candidate and send information over I’m going to send over That exact franchise model to them and say, I think, they’re a good fit.

This was there, and these are the reasons so they’ll have a full picture of them and on occasion the franchise company will say this. This may be a red flag or you know I think, they’re a really good fit and we talk it out and if we feel like it’s a good fit, I let the candidate know if they’re, okay with it, I send over the information directly to the franchise Company and they get a call within 24 to 48 hours.

Hmm football and they’ll get a a franchise disclosure action document, which is the actual franchise agreement directly sent to them. So the ball is rolling immediately. They already know a lot about the candidate. You know the the other, I would say this is not their experience, but a UH. Just a general pitfall is the candidate that the first time business owner just say, that’s looking to buy a franchise, they don’t they don’t know what questions to ask um.

What are you asking? Well, what kind of money can I make or what’s the royalty that that’s great, they can answer that, but what about setup and and how many employees you need, and you know the marketing spend there and all that kind of information they won’t. They won’t know what questions they’ll be given a lot of that information and the franchise disclosure document. But if you don’t know, if you’re not asking the right questions you’re going to make, I guess an uninformed decision or misinformed whatever you want to go you just you.

Don’t have the right amount of information to make that to make that decision. So I see that as a common theme. So I tell everyone you have nothing to lose, but maybe some time that you, you know maybe a few hours on the phone after the the first and second call but we’re here to help – and you know when I speak directly with the franchise company. Your name is going right on top of the list. They know you’ve been qualified, they know you sound like a good match.

They’re excited, you know, they’re excited to speak with. They want people that have been qualified, both as a good fit financially and they want to speak with. That. First is maybe a few hundred leads they may randomly receive through their website. Oh someone, Fran choice leads someone like myself. Sending over lead is going to be fully qualified. You know, we think they’re a great match and it just makes the process so much yeah yeah.

No, I agree I mean I I would rather have that one person who fits like a glove then a hundred names and phone numbers of people – I’m not you, know, know nothing about them. That’s that’s a ton, more work and yeah. You might get something out of it. You might strike a strike build in there, but I’d rather just get to that one person who fits the bill because that’s where that’s where the money is right, that’s where you get the eventually is the franchise or you know, you’ve got the right person who’s going To be is likely is to be successful, running that business and so that in the long term, that’s income that you don’t really have to work for all that much.

You know the way I perceive it anyway: you’re just you’re collecting those franchise, royalties and fees, and and that’s it yeah. Well, Giuseppe. This has been a wonderful conversation, I’m looking forward to seeing the audience reaction to this and and I’m looking forward to getting this into their hands it’s into there in front of their eyes and in their ears. It’s been great having you on the show.

If people want to know more about you or get in contact with you or learn about what you do with Fran choice, where should we send them? You can contact me directly. Nine. Oh, eight, eight, seven, three, six one, three, four! You can call or an airline people eat the tips nowadays, so you can call or text that number the email address is G gramatica. So I’ll spell it so long when it’s G G RA mm a TI, co @ Fran choice, so f, ra, n and the word choice.

Com definitely take a look. Send me a send me an email I’ll, be more than glad any questions you have on this. Podcast or article any general questions you have on franchising, I’ll, be more than glad to help and when I can guarantee you is, I don’t know the answer, I will get it for you and if I don’t specialize in that area, I do have someone that I Can refer you to so don’t feel bad, don’t there’s no silly questions any any any information any help.

I can be of definitely definitely give me a call all right. Well there he goes to simply grammatic. Oh thanks. So much for joining us on influence or networking secrets. Well, thanks again, I really appreciate it take care you too thanks for joining us for another, exciting episode of influence or networking secrets, please be sure, to hit like comment and subscribe and share this article. If it’s been useful for you with anybody, you know who might benefit also be sure to check out the show notes in the description below that’s where you can order a copy of ten secrets.

The networking success, along with all of the other links, we’ve provided for this episode. We hope to see you again soon on the influence or networking secrets show.


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Online Marketing

7 Problems That Small Businesses Face In Modern Online Marketing

M. In Melbourne, I don’t know what time it is where you act, but it’s the lunch and learn with prosper here from leave long digital, I’m assuming that you’ve had a fantastic weekend and you’re ready to toggle on the next week coming ahead. Today’s topic is something that you know, troubles a lot of people and we’re just going to be talking about the seven problems that are actually facing small businesses in modern online marketing.

Now. The reason why I chose this topic is, I have had experience in the last four years, working with small to medium businesses, like yourself and coaches and consultants, to actually help the market scale and grow their business all right. So this is reading from this book marketing strategy by Walker there right it’s one of those off-the-shelf type books and it’s talking about opportunities right now, every single day we are exposed to an online opportunity right, but it says opportunities are as good as the marketing and Their business people who will pursue them, that’s if, even if some combination of marketing and industry factors presents an opportunity and that attractive edifice plant, there remains some critical questions.

One does the opportunity to seek what you want to do that. Your mission, your aspirations, your passion and your objectives, and do you have the right resources right, people right, organizational, confidences and other critical success factors necessary to implement your plan successfully and number three? Do you have the right connections and business networks to actually go in with this and most industries their number of people and critical factors that tend to separate the winners that does tend to separate the winners and the also-ran okay.

So what religion is saying is you are being presented every single day with some sort of new and shiny object, new and shiny opportunity, but is it meant for you? Are you the right of a person to execute on that opportunity, because that the end result is? I end up working with people that are not passionate about something they’re working on. Oh that project, oh that dropship serves been doing, was just a means to an end: okay and they’re, putting so much money.

Now they can’t get out of it because they’re too legit to creat all right now. The goal of every sort of digital marketer and online business owner I know, is to get leads, and I usually generate revenue for your online business, and I assume that will be what your goal is. But are you aligned to the business you’re starting? Is it something that you would wake up and really want to do, or is it something that you were sold on to by somebody who wrote really good copy on a Facebook ad, because some of the people I was talking to a very beautiful couple earlier on In the morning, they’ve got a website that they’ve just recently started, but it is not aligned whatsoever to who they are as a person to what they want to achieve and where their goals are and just look like.

It was going to be an ATM for them and now they’ve spent so much money in it and it’s not working for them. Okay, so you really want to look from the get-go whether the business is really aligned to who you are is really aligned to your goals and really aligned to your vision and your passion as a person. You cannot sell something to anyone that does not read. That. Does not respect you? Okay, so if you have a headache, if you’ve got a headache right now or if you’ve got a toothache, would you go to somebody who is a janitor to help you fix that today? No, you go to a dentist or you go to a doctor.

Okay, so that’s the Rick. That’s the same thing that people online are also doing. If you’ve got a shop that selling things that you’re not passionate about people can tell you, don’t have the lingo, you don’t have the expertise and you cannot talk to those people in that particular manner. Okay, it’s just like myself opening up a shop and I want to sell dresses. I don’t know anything about dresses, I don’t know what women wear in winter or if they wear dresses.

When they go to sleep, I don’t know where dressing the one. So how am I going to connect with the customer and expect them to give me money when I am NOT passionate about the thing that I’m selling all right, so how these things they’re, self-induced all right, and so that’s the reason why I want to talk about Some of the problems that people are facing online, one big problem that people are facing is they’re not aligned to the products they’re selling and it’s not easy to discover or to even see have you ever seen somebody who, when you ask them, what do you do They just send you a page or a link to what they do know.

Enthusiasm, no explanation, nothing! It’s because they’re not connected to what they’re doing. Okay every single day I put up a post on my facebook, and I ask people what are you doing? What what makes you happy Christina? Thank you so much for sitting in ask people. What are you doing? What makes you happy what what’s happening in your life? Some people just post a link, and they expect me to figure it out on my own.

That is not going to work, because, if you’re, not it passionate about whatever it is you’re selling or you’re presenting to anyone who is going to be questioning about it. Okay, because have you ever noticed if you have a baby, because I’ve got a little girl. My little girl is the cutest girl in the world, okay, according to me and she’s the cutest in my world, but somebody else might see her and say what an ugly baby okay! So if you are not going to present your little girl or your business to people, no one is going to see it in the same light that you see it.

Okay, people are now buying on emotion. They never buy it on the basis of how cute or nice your logo is okay, you might as well go and spend $ 20,000 on logo, but if you’re not putting in the passion, if you are not talking to people connecting and relating to everyone, that you Come across they’re never going to know that you exist. I think you would have seen on my post. I put up a picture. You know I like dressing up and saying the problem that a lot of enterpreneurs are facing.

These days is because nobody knows they exist. Nobody even knows their business exists. It’s up to you to bring it out to the muscles. It’s no longer a situation where you build and they come all right. You got to bring the people to you so that they can. You know you can have a business. That’s profitable and enjoyable, okay, so if this is something that you’ve been struggling with a lot figure out, are you really really aligned with your business, because people can also tell that’s the reason why people are not connecting to your business all right if you’re, not in It no one is going to be in it for you, okay and one other thing, one of the problems that is facing a lot of small business people.

You know with this whole modern online marketing is their message is not aligned to the market they’re, sending it to all right. Your message really has to be aligned to a market that will purchase and buy from you all those things that will then help you deliver. That message, like your Facebook, your website and your Instagram, those come in secondary I’ll, give you an example. Coca-Cola has been a business for the past hundred years.

Okay, what has been their message? Their message has been open happiness right. Their message has been: we create happiness and ground your meals, all Christmas, okay and who is their market. Their market is usually everybody else, but basically families and people that just want to be happy right and you get a coca-cola. So that message has been pounded up on us right now for the last hundred years, and as much as when you go to third world countries, every soft drink is called coca-cola.

Every soft drink, no matter brendan is even if it’s of Pepsi people would say. Can I buy a coca-cola alright because they have been pounding their message now? Their market can be anyone else which is the different product, but you need to specify who your market is and the media they have been using has been totally different and keeps evolving. They were on newspapers very on TV, on radio on buses or anything that you can think of that has a coca-cola advert on it on billboards all that stuff, that is the media and it constantly changes.

Now the small business person of the day is concentrating on the media. They want to know how to write ads. They want to know how do you know we have lots of following on Instagram. They want to know how to market their business. But what are you doing? Who are you communicating to and why should they care that’s where a lot of people get it all wrong, they’re going in straight for the media and the media keeps changing I’ll.

Give you a perfect example in this day and age. Right now we’re reading the biggest infinite height we have ever experienced. Facebook is totally ripping off everything. Snapchats built okay, so in the coming year, snapchat might not be working as a business and that we knew it as a social media platform. Look how’s it going. Man tips for tuning in Peter, so if you are concentrating your business and growing it on snapchat, while everybody else is being drawn back to Instagram and Facebook, all right, you see when the media, you see, you see how the media is not important, and since businesses We’re concentrating on advertising on newspapers, people are reading blogs know if people are concentrating on having um, you know commercial slots on TV.

People are reading YouTube now. Okay, and if people in your brand was concentrating on advertising on radio and people are listening to podcasts now. So you really want to make sure that your message is set in stone to who that message is going in the market and if that market can’t understand that message with ever media, you can use that can change so the biggest problem that a lot of small Businesses is facing is they’re, starting off with the media chasing the media chasing Facebook chasing.

You know your Instagram chasing snapchat. Okay, if you manage to gross Facebook for one day, they’re going to come in and change the algorithm and then you’re going to go back and learn it again, but you’re neglecting what your messages you’re neglecting who you marketed? You need to concentrate delivering a message to a market that actually understands you. Market is a person who gives you money market is the person who votes for your product and market is a person who actually raises his wallet and says you know what I want.

More of what you’re, having here, take my money: that’s the market, the person who ought to be value-based, your business, the person who actually says yes, I want to have more of what you have. How are you connecting to that person? What message are you leaving into them? That’s what small businesses do not realize that base should concentrate on. Thank you. So in an agenda you say good content. I’ve learned a lot from your process.

Thank you so much. This is so fantastic Brendon, thanks for sitting and reading answers and all good. So if you’ve got your message delivered to a market once you’ve got this to setup, you will realize that you now have a business, that’s profitable and enjoyable. The media can always fluctuate and change the media can be your grandmother if you want it to be. If you ever hurt your grandmother talking so much about you when she goes to play, bingo all crush sitting with the other.

Ladies, there she’s medium, but you got ta, give a message so that she delivers into a market all right. Some people are just going in to tell grandma stop that grandma does not understand. So you need to make sure your message is congruent either on all these little stuff platforms that you have you sighs social media. Everything is uniform because you know what somebody might get a chance to see your stuff today and they go away and do something else right now.

Look at this time is an illusion in Australia, as we speak, it’s 2:15 on the monday, which means we’re already halfway through a business day while where you are right now, it’s you know, you’re going to sleep alright. So if I put out something you are going to sleep right now, you will forget overnight and then tomorrow is your Monday and you’ve got a whole day to start off with now. If my message is not consistent and if my end user and this my message is not consistent and congruent, how what are the chances of you remembering what I’m just saying now, if I don’t come back again and reiterate that message, so you need to figure out What exactly you are bringing out to the market so that the market will then reward you with the walnuts, the credit cards and everything else that validates your business? Okay, because if you’re just going to be a one-click wonder you know you’re here today, you’re little more you’re here today, your head, then Murray’s doing that you’re doing that people people get tired of you and before you know it you sitting there and you you’ve got More months at the end of your money and you doing it all but you’re not realizing that you’re not reaching out to anyone, so you want to figure out if your message is particularly set to a market that understands you that likes you.

That will vote for you amongst all the other players in the market. Then, whatever media you can choose from all, you can play around with that’s up to you. It depends now. You then go into Facebook ads. You know why you don’t just target people that already know like and trust you and your eyes spread is not that much. You see what I’m talking about here when you’ve already crafted your message, and you already have a market that you can now send that message to Facebook ads in the media.

You know I mean you can then just send whatever you you created through your. You may be the blog that you got a picture on hovers at pixel and then just said ads, particularly to those people that are on that pixel. Those people already know like and trust you and it’s a cheaper way to convert okay, but other people are just praying and praying and hoping that something is going to stick. If you’ve noticed on the market right now, you are actually now getting paid to buy people’s books.

I don’t know you’ve seen those ads going around. You know give you twenty dollars I’ll, give you ten dollars, so you can buy this book. You never know. What’s going on in people’s front day, but at the end of the day he’s trying to put his message into the market now, if your message is not set in stone, you also just be a wandering generality or a one-click, wonder and that’s where most of the Problems were then stable from that are facing a lot of small businesses right now, because you know why the message is not in place and their market is not defined all right.

So this is exactly what the online prosperity blueprint is going to teach. You guys will help you capture the right kind of person figure out what pain they have and what they are they going to receive and what pay up you will receive, because if you don’t know how much a client is worth to you, it’s going to be Difficult for you to pay money to get that corner and if you know something guys anything that is offered on the market limited time on the facts.

As long as it’s going to work for a limited time, you don’t want to be a limited time only person. You want to make sure that your message is going to a specific market and that market is defined, whatever media you’re going to use YouTube Facebook Ads or whichever way that will come in secondary, because you know IR you’re going to be speaking to people that exactly Want to hear your message: you’re not only going to be performing to an empty theater, okay, so I know it’s impossible to survive as a small business person in this modern world.

You know without some sort of online and strategy, so your strategy really has to come from who you are what you can provide and who means it and who you can provide it to once you get all those things sit you can you can. You can use this example with anything. You could be an online store that sells camping gear. All right, that’s who you are! You are camping, enthusiast and you’re, going to be looking for those people that are also camping, enthusiast, okay, but also within the camping enthusiast.

You need to differentiate who exactly your target market is because, if you’re looking for that weekend camper, it’s a different message to somebody else who is a gator farmer or who is always out in the woods, hunting or a duck shooter, or something like that. So you need to figure out who exactly your market ISM once you can talk to them, you can influence them with impact and influence comes income all right.

So you want to really make sure that it’s there’s anything you’re going to get out of this talk today. Once your message, who are you sending that message to and how are you sending that message message – market media the media can play around you can turn you know you can do podcasts. You can speak on top of the mountain you can play drums if you’re African, you know, swing by trumpets, that’s the media, but what is the message you’re delivering and who wants to hear it? Okay, so sometimes people are just concerned about bringing traffic to their website.

Of course, people will come, but what are they going to come and get? What are they getting? What are they? What value are you providing into the market because you get paid in accordance to the value that you provide, so you bring in people to your website? Yes, that’s cool they’re coming in they’re coming in, but it shouldn’t they come to that party. Are you playing the right kind of music? Do you have the right kind of food for them, some of them are vegetarian, some of them are gluten-free and some of them don’t even eat anything.

That’s it. I because they are in a diet. So have you got all of those things set up for them as soon as they come to your party? Do you have strategies enough for them that, as soon as they get here, they know where the buffet table is and from that buffet tables you and literally get them too? You can literally get them to you know start. You know benefiting from your content. So half the time guys we’re not doing enough, we might think we’ve got a business, but who are we serving? What are we telling them and how are we reaching out to them? The fact is that all make sense in and as much as, yes, everybody wants to start an online business.

But what are you selling who needs it, and why should they care, so you got to make sure your your-your-your message is going to a specific market and that market connects through media. So those are the three ms that you need to be specific about as soon as you start, your business, okay and you need to have a strategy of how you’re getting those people receiving your message and why should they actually care because you got ta, let people Realize what to want they’re not going to know you existed until you go out there and let them know alright, so you want to type in blueprint so that we can start working together.

I put up a post again a little bit early after that. If you really want to figure out where you’re going, how you doing this, because we can tell when, when nobody’s really doing anything online, that I know it’s painful, I know it hurts I’ve been there. It’s not your fault. This whole thing, this whole internet is, is still too small and that a lot of people don’t realize how to play around with it.

And it’s not your fault. Okay, some people might just have a clue. Some people might just have an idea, but the principle is still the same. You really need to know what your message is, who the market is and what the media you’re going to use to reach out to them. Okay, so just type in blueprint. If you really want to get a close close up of how I’ve started creating you know really good successful people that I actually talk to and really good successful people that actually are working with me.

Somebody tell my students guys ask for this. Some of my students are any more than the Guru’s out there. You know why, because we’re not doing looking for the nice fancy schmancy, we really harvesting the core principles of marketing who or what is your message? Who needs to hear it and what media are you going to use? If you just play around that realm guys are sweaty, you will be, you know reaching the top.

You know people that are out there on the market. Anyone can come in and tell you. This works that works that works, but if you miss it, it’s not reaching on to a target market. You’ve lost a ring. Okay! Imagine somebody if you’re a girl right now, somebody comes in and wants to sell you a necktie. What are you going to do with it if you’re a guy somebody comes in and wants to sell you a bra? What are you going to do with it? You know so that’s that is you know, misguided marketing messages that are going out up there in the you know, space of the internet, then all right so either you’ve got to have a strategy or if you don’t understand it, you invest a lot of time to Learn these things? Okay time, investment is another concern that we see small business owners.

You know has a facing problems with the thing. Is you have a lot of time, but you’re not budgeting it? Well, all right you’re allowing people to send you emails, and then you look at the email, 24/7 they’re putting their agendas in your head and then you fill overwhelmed and then you don’t do nothing for your own business, unsubscribe from all that crap. How for them? You don’t even open anyway right, just unsubscribe focus on who you really want to speak to what you’re going to tell them and how you’re going to reach them.

You know how’s the house of the problem. It stems of not having a focus or not exactly knowing what it is that you’re supposed to be doing. If you were meant to be solving problems for people figure out who exactly needs your service? How can you reach out to them? So what will you tell them as soon as you and in their space, because people are busy? You know, I mean every every time you look at the what’s happening around you right now.

You might be reading this, but you’re, probably reading TV or you know your little. Kid is right in front of you or you just had a sip of water or you’re, just waiting for your middle to be ready or something is happening. No one is just going to be sitting here and waiting for prospers life show every single day and that’s what exactly is happening to your work out there in the market? Who are you sending the message to? Why should they care? How are you sending it to them? The house is completely flexible.

You shouldn’t compromise on what your message is, what you stand for and why people should care? Who are those people that you’re talking to and why should they stop whatever they’re doing and listen to you, how you reach them? That’s a figure of your imagination. Alright, because some people are just going out there with regurgitated statements with rehydrated. You know you need propositions. They’re not unique you’re, not the first person to come up with anything new people are tired, there’s no.

What is called adds fatigue. That’s why your ads are not working right now. You know why? Because people now have trained themselves not to see ads that sponsored things that shows on their Facebook they’re tired of that stuff. Alright, so I urge you, I mean teach somebody that you want to learn from trusts and experts, because people people, people like myself, people that have been there – have spent their time money and effort learning these things and they can shortcut your learning curve.

Okay by a course or just really going udemy, there’s $ 10 courses there or just you don’t look for ask me. I will help you out. If you keep doing you know, you can’t escape the situation by doing the same, but you know things that got you into that in the first place, yes, you can start off by typing in blueprint and I’ll give you a bird’s eye overview of what this blueprint Does we help you find the right kind of people to send them the right time and content, so you can engage them and convert them all right.

I want you to convert them. You e-mount connect with them so that you have perpetual business and you get more and more referrals, okay. So a lot of people are just themselves in the food and worrying about competition because of viscosity mindset figure out where exactly you want to be figure out exactly what you want to do, who you want to help and then just go out there and look for That person find out how much it will cost you.

Oh what a customer is worth to you, because, because, if you don’t talk like that, you’re not going to be aware if you’ve got to be gotten the right goals that you want for your business and that’s. Why people keep you know treading on water and then spinning their wheels in mud? There is no competition. Are they if you’ve got your own message and your own market? They are no two people who have the same thing.

They. Never any competition. Are there right? You know it’s just quite popular to do the same thing, but if you come in with something totally different, because your message is your message, your market is your market. No two people can be like at exactly the same time. You know why, because it’s just human nature, you know, and then, whichever way you’re going to use to reach out to those people, but you got to figure out what are you giving them to? Why should they care? Why should they trust you to work with you? Alright and once you’ve done that just show up for those people guys, because you cannot just be a one click one that people want to know that if they purchased something from you, are you going to be there to help them? Are you going to be there to implement? Are you going to be there to support them? Because if you’re not going to be there, then that’s why people go elsewhere? Oh, you know there’s things that are going on a run, faced with all support, small businesses and stuff, like that people want to support small businesses, but also small businesses, I’m not producing enough for showing up enough for them to to have faith in our being they’re.

Tomorrow so once you start showing your people, your market, that your present and you’re going to be consistent in saying that message, they will bring referrals to you and that then becomes your media all right, I’m more than happy to help out a few people. If you type in blueprint it’s a Monday today and maybe a Sunday for you, but you know what we’re here to help you. We really want to see you win at this and we also have another group of people that are actually getting results and getting somewhere.

So if this is something that really, you know, struck a nerve with you get in touch with me, let’s fix you up, let’s figure out what your message is: let’s figure out who your market is and let’s figure out what good media can you use to actually Reach out to these people, otherwise you just wasting money right now, otherwise, you’re just wasting time. You know why, because you’re creating something that’s not built to last, I’m here to help you create a business, that’s profitable and enjoyable.

It’s your choice! If you really want that figure out what your message is figure out, what your market is and figure out how you’re going to deliver that message that, in the meantime, enjoy the rest of your week I’ll see you again tomorrow.


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Marketing Tip o’the Day… AIDA

Do you know what that is AI da Ayda? It’s the formula for making sure your ads pull, there’s four jobs that every ad must undertake and accomplish. They are a capture attention. I convert attention to interest. Remember this is a linear process. Once you’ve captured attention, you must convert it to interest the next.

One is d or desire you’ve got to cultivate in that prospect. Wantin desire, they’ve got to want it. They’ve got to want it bad and finally take action. A for action, attention, interest desire and action. Those are the keys to making sure that your ads are as effective as they can be. That’s it for today’s tip, don’t forget to subscribe to the blog and leave your comments below and don’t forget to enter our contest by referring people to both this blog and to my good, bad and ugly ads blog.

The person who refers the most subscribers each week will win a prize each month, we’ll win a prize and on November 13th the person who has referred the most new subscribers between now and then will receive a 70-200 dollar principal center marketing coaching program, absolutely free. The details for the contest are right at the end of this program. Article is, cannot a poof and we’ll see you next time with another marketing tip to help you get more customers who will pay you more money? More often, the fastest easiest, most cost-effective ways possible.

You


 

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Online Marketing

How to Select the Right Keywords I Free Google Adwords Training

So there are tools available to find appropriate keywords. There’s a lot of different tools online that you can use. Google has what’s called their keyword planner. It’s right in Google’s under tools and settings here you come over here to planning and you can use the keyword planner and you can find keyword and AD group ideas.

You can get suggested budgets and you can find you know, search volume and forecast as well. So a lot of times we’ll be searching for a specific keyword or we’ll think. Oh, look. This keywords going to generates a lot of results. It gets a lot of activity, but then later we find out like the search volume, there’s some very low. So you can get all this information using the Google Keyword, planner right under tools and settings here.

So, let’s review the four targeted keyword, matching options to control which queries trigger hats. There’s four keyword match types that are important for you to really understand. If you don’t understand the different types of keyword match types, then you will burn that budget. I’m telling you you will lose money, I’ve seen people, you know waste tens of thousands of dollars just because you know they didn’t understand the difference between broad match and exact match.

So, let’s review the differences between each one.


 

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Online Marketing

We’re hiring! Business Development Manager (Sydney, Australia)

We need you to drive new business opportunities right around Australia. Now, in the last year alone, we’ve grown globally and now work with over 130 organizations, companies and government departments, but we have only just scratched the surface.

So if you’re passionate about article love, a challenge and think working with these guys will be fun, then pitch yourself to me in a article of course, just click on the application below, and I look forward to hearing from you soon.

Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!

 

Categories
Online Marketing

Business 101: Go digital

Fundamentally, isn’t it Because, when you’re looking for something What do you do You go online? Don’t you and have a look And if you see a crappy Old website that looks like it hasn’t been updated ever since Adam was A boy: what do you think about the business? It’s pretty clear.

We all think The same it can’t be much good, they can’t even get keep their website up to Speed, So these things aren’t an option any longer. A really great example do any You use Birdsnest as a website. If not, could you all Particularly the women, but the blokes can do it too. Have a look at birdsnest.Com.Au. Birdsnest is a frock shop, It’s not really a frock shop, but it used To be a frock shop in Cooma in the main street, classic regional Australia, frock Shop, that’s going broke like regional, Australian frock shops are Family business.

One of the kids in the business was doing entrepreneurial. Studies at the University of New South Wales and Decided that she’d get the frock shop humming. The frock shop now takes up three Blocks in Cooma So next time, you’re driving through Cooma have a look on the Left-Hand side and there’s this big huge operation, They Employ a hundred people in Cooma and are now a multinational business providing Not just frocks but actually style, So what they do is they give you advice on What your style should be, You could say things like.

I’ve got a Big arse I’ve got flabby arms. You can do all that sort of stuff and This is the sort of look I like and they’ll give you advice. They still sell frocks, but when we think about digitalisation, we’re not talking About smart, IT companies only. We certainly talk about them as well, But we’re talking about Business more broadly, This sector is the future of our country, So you are The future – and it’s really important you do what you do.

And taking another step to be a great business, Owner or operator, so thanks very much for having me today.


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