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Online Marketing

How To Grow a New Website to Over 50,000 Organic Visits Per Month

Now, I’m going to say this right now: it’s not easy! It’s hard you’re going to put at the time his own fucking acts, no growth. Hacks no like, if you use days all of a sudden the floodgates opening a millions of people go to your website no way. I know that shit doesn’t exist, however, going to show you a proven skillful model they can duplicate and send off to your team, rinse and repeat: look at your analytics optimized based on your analytics and grow and grow and grow and grow and scale the right way.

Okay, so this is a model in a nutshell and keep this article short as possible. The system is called a who. What where and how system in this article just been talking about the where forget about everything else, but just let you know that’s where it comes from. So if we’re looking at the whole model most businesses, they will spend a lot of time focusing on their own platform. You want to start off with a start up.

You get your beautiful website, so you have your big website over here. You spend all this kind of money, creating content inside this website right through the money sign and you go out really cool. Look at my constant of my website. You do some social media posts see all of this. You know normal stuff. What they tell you to do and guess what nothing happens? No one comes your website because no one is a shit about your company.

No one cares about your brand yeah you’re, nobody, okay. So this is what you need to do. Instead, you still, you still need to build out your website, but don’t invest that much time into it, make it aesthetically pleasing, make it mobile friendly the standard stuff? Okay, so you have your website like so and basically what I want you to do is I’m going to spend. You know enough of your time creating three amazing pillar posts and what pillar posts are are guides or articles anywhere between two thousand words thousand words.

Beautiful images and articles like you really invest your time in and kind of like become the industry leader. In that specific, you know topic they were talking about, so you have three, so three pillar posts would call them, and you know, on average, like spending over between five hundred fifty thousand on the pillar post – maybe more maybe less – I don’t know – maybe doing yourself. Nonetheless, one three of them on your website: it really be strategic, pick three topics in your industry: let’s say your e-commerce of a product, maybe if you’re selling a pen maybe talk about them like cost of business for an office, that’s one and the second one is How to reduce overhead in your office, you get it just a bit, so three different topics with inside your industry and you create these pillar post on these bullshit 500 word cheesy little dinky articles and I fucking hate okay.

So now I got three polar posts. This is where the scalability model – the hard work, comes in. Remember what I said. Nobody knows you exist. Your website is in ghost town, remember the movie Field of Dreams. If you will build it, it will come down. Comes don’t cares about your fucking baseball field, okay, so, basically, what you need to do is this: you need to drive your Google Doc sheets and you’re, going to you’re going to do this you’re going to have one section which is called a GP another section which Is called podcast and if you guys can see that on this is garbage, so force markers seen need actually a fuckin marker business.

So we’re going to have there. We go we’re going to have a desperate, better GP and podcast okay and basically, what you’re going to do with GPS for guest clothes. You can use a tool like bus sumo, so this is what I do. I go to bus to go get the pro feature. Trust me don’t Chin’s out on that free feature Pro feature: invest in proper fucking software, go to bus, sumo and type in the keywords, your business, so we’re going to still use the whole theme about the marker based going to type in the keyword startup.

I’r going to type in the word and the consumer product and type in the word, maybe design so figure out the main keywords in the ordinate of your business and one side of us to move. There is a check mark for guest posts. You check that only that nothing else, and it’s going to give you all these articles where people have guest posted holy shit. That’s a fucking goldmine. So basically, what you want to do is you want to click the button on the right? It’s going to look for the most shares, so LinkedIn shares for the shares Facebook shares and then basically go by one by one, every single one, and what I’m looking for is I’m looking for hide the main website north of 40 plus domain Authority.

A great little trick you can do, is you take the URL of that website? You can plug it into a website called similar web.Com boom and you look for monthly traffic. So what you’re looking for is anywhere between north of a hundred thousand monthly hits? You don’t want anything south of that, because it’s not worth your time. So let’s say you go through the whole process of finding websites doing more than one hundred thousand hits a month domain of 30, 40 plus 40 plus and basically you’re making a list of least at least 30 guest hosting opportunities.

So you go to your Google Docs and Google Drive and you make content okay cool now, um go is due to podcasting. So basically, podcast is a little bit easier to leave any tools at all. You can go to six-year. You can go to iTunes. You can go to Google Play or Google podcasts and basically you’re looking at least the top 40 in your needs, so, let’s type in, for example, once again with this, maybe you, entrepreneurs, startup marketing, consumer goods, etc and basically you’re.

Looking for the top 40, you rip that data out you go to a Google Doc and once again guess what name content boom. That’s your list! Okay, and this is what you do. Let’s start with the guest post, you go one by one and email them and I usually ask permission based marketing as opposed to just pitching them. Like literally this will I do subject line trying to connect or to blow the name of the person.

So let’s say to Mike from a mere: are you accepting guest post question line and a fucking story, literally more than 80 % of the time to email me back what you got? What do you have in mind? That’s privileged space marketing boom, open up the relationship and that’s when you sell them. So basically what you want to do is you know those three pillar posts that you had. So this is what you do around those topics you pitch them: a good guest post that it’s congruent with their audience, not what you want, but congruent with their audience, based on those three pillar Cosi you’re talking about – and this is where the traffic part comes in – Because if you’re looking at Google rankings, they care about backends for your website, they care about bounce rate, they care about how many other websites that people are talking about your website and anchor linking to your website, etc, etc.

So let’s say the first person accepts our guest post. You start writing a beautiful guest post on their website addressing their audience. Talking about the three color posts are roughly around the three pillar post ideas you had somewhere in that post your going to have a link to one of your pillar posts and the whole idea how we do how we do it usually is: let’s say we’re going To call this on our pillar post, one so pillar, post one is: we have a campaign for each pillar post, so pillar, post one is we’re looking for roughly and we’re between five to ten guest posting opportunities in each of these guest posting opportunities.

They have one link, so anchor text based link back to pillar post, one more or less you’re, creating an organic personal backlinking network, as opposed to paying in and controlling your own. That’s a whole different article, but this is an organic way. Different websites different website different web sites. You have now pushed their audience, you’re, building links back to your pillar post, and that’s it simple as that.

So once you’re done p1 go to p2 p3, you get they just divisible down the whole. This you get ready for rejection, sure keep on moving forward if moving forward and moving forward. The whole idea now you’re telling Google that you are a trustworthy website. The people deem you as an authority and will see you above all when you get fucking exposed to like mass amounts of audience. Like imagine getting a guest post on, like I don’t know, website doing the million hits a month and then they put in the front page.

You can’t buy that type of media. It’s too expensive. You got it for free you under community. You get it back into your website times that by five six seven, ten, twenty five twenty five guest posts – you do the math. It really does help your company. This is scalable quantifiable. You can look your Google Analytics. You can see how many people are coming from every link, every post, bounce rate, etcetera, etcetera, become very become.

You know, use Matthew advantage. You know I wasn’t number from the beginning. I realized how important numbers are so really digging deep with your analytics and see what’s happening? Is you going on and then optimized from their podcast a little bit different, so podcasts are obviously not guest hosting you’re, not ready for them. We reach out, I figure out what the angle of their audience is pitch.

Your idea pitch your story and just be you be fun. We’re in and have a good conversation, be interesting for people and usually for the most part, use podcasting. You have a spot where they link back your website. It’s not obviously to your article, but here’s a little tip on top of that. If you are in a position where you can offer something special for their audience, create a unique page for the audience.

So let’s say going back to the markers: maybe you can have like entrepreneur and partners, John Lee Dumas as a podcast and all these other people a podcast or you know, art of charm, Jordan Harbinger. You can have art of charm, comm, slash goal marker, for example. So from our to charm, Jordans page they click it. They go to market page, a special offer just for his audience. Okay, so make a unique make it personable just for their audience that that little extra goes a long way.

That’s it! You go down the list. You finish that, but I mean that’s how you get traffic to your website. It’s not you just focusing on your website. If you do outreach, you building the bonds or relationship with everybody else in your ecosystem and also you getting exposed to other people’s platforms. That’s the most important thing, your message, your brand, everything that you want to sell is now exposed on these platforms have millions and millions of readers or followers and Watchers.

That’s it I’ll leave you with that. You got a comment coming below. Let’s see you later, peace


 

Categories
Online Marketing

SFBW19 – The Importance of Proper Measurement Within Digital Marketing for Crypto Companies

My name is Jamie McCormick, a managing director of Bitcoin marketing team. It’s going to flick through this very quickly here as well, Who I am been working in crypto since 2014 um. In terms of how I got here into the crypto space, so I classically trained in marketing – remember the Marketing Institute. I worked for 12 years in the article games industry prior to getting into crypto, specifically in virtual currencies and then five years in blockchain as well.

I ended up designing primarily because of advertising fraud. Three tracking and accreditation systems did one and article games have one in Facebook and then a generic platform as well, and we’ve integrated the tracking and accreditation methodology that we use in to over 10 crypto projects as well. I managed about 12 million advertising across this, so while you’re here um just to run through kind of the topics that are going to be talking about.

So we’re going to have a look at the smart approach in terms of a marketing plan. The importance of measuring how modern, tracking and Accreditation works some of the different challenges that are there to measuring the pitfalls. If you’re relying exclusively on Google Analytics the benefits of effective tracking a few examples, what happens when tracking goes wrong and then we’re going to have a look at a real-life example of a conversion funnel and specifically, how measurement improve that so in terms of being smart? For any marketers in the room, probably familiar with this, it’s an acronym for a specific, measurable, achievable, realistic and timely within digital marketing.

Taking a smart approach, that’s a cryptic company really measure all of the different activities that you’re doing to see what’s working. This is good and bad, and it’s really important that you tailor this against your specific KPIs. Now every type of project is different. If you’re selling a hardware wallet, it might be ecommerce sales. If you’re doing an exchange, you might have to do onboarding process trading trading volume and then there’s various different types of KPIs that you have and what this lets you do then has really build specific tactics in relevant marketing blogs for your different audiences.

There you can measure them, so you can really find out what’s working driving traffic to your website, into your conversion, funnel specifically through your conversion funnel and on to sales, you want to have it so that it’s achievable with your resources, skills and budgets. It’s realistic in terms of your expectations against your company KPIs and that you can find your audience in the right place at the right time with the right message now, when you combine correctly implemented tracking and accreditation, you can see things for their true impact, so good About you know not every advertising campaign is going to be brilliant.

Not every advertising campaign is going to be poor. You know often you’re going to have situations where you have some good, some bad. You might have say 100 publishers sending you traffic from a particular advertising network, but there’s only actually three or four of them that are really generating most of the sales that you’re getting in there as well. So once you can see, what’s good, you can focus efforts.

There once you can see, what’s poor, you can cut it off and redistribute that budget around then as well. So in terms of measuring you know anyone who’s using digital marketing. It is one of the most measurable activities that a company can do and you need to have your tracking in place. If you don’t have tracking in place, you can never really measure anything other than at kind of a generic overall level as well.

So when you’re trying to do digital marketing, tracking and accreditation, you need to have your platform configured. So when traffic is hitting your website you’re adding URL parameters, so people may be familiar with UTM tags like feed into Google Analytics. You can add a lot of costs and values onto these as well. These need to be fed into the link prior to being sent to your website or to an app store as well.

Once you have that in place, then you need to be able to take that data feed it into your own user registration database and then pull those reports into a marketing report which is limp, lined up with your KPIs and then. Finally, once you have it, you can act on that report and we’ll have a look at this. So knowing what’s good is great because you can focus budget there, knowing what’s bad lets you avoid wasted, spend so, if you’re running an advertising campaign for $ 10,000, you should know after about a thousand or 2,000 told us, whether it’s actually going to work or not, And if it’s not working cut it and move it move the budget elsewhere.

Also having the data as well has a lot of applications beyond it. You can find problems with your conversion funnel you can find some strange behavior, that’s going on anomalies. You know in article games, we found all sorts of products. A product design, you know, might be specific points within a game that were deep into the game that were actually broken and in a conversion funnel in the example will show later on.

There was two points that we’re losing over: 60 % of the user is going through. So when you’re dropping a lot of money on campaigns and they’re, not really going the whole way through, that’s going to cost you a lot of money as well. Now, once you can see what is working and you can fix it, you can focus and improve over time. So in terms of modern tracking and accreditation, you know, overall, your traffic is going to be mixed up from a couple of different sources.

So you have your organic traffic, which is going to give you a baseline, that’s coming in, so this is coming in from your SEO. This is coming in from any media that you’re doing in terms of peor. You’ve also, then, got traffic, that’s being driven from your communications. So this is your blogs, your social media posts and then you’ve got your advertising traffic than as well. Now I know our hosts ears were podcasts as well.

So, equally, you can use promo codes where you don’t have a link to measure and link it into this sort of a methodology as well. Now. The key thing to remember here is, if you don’t tag communications or advertising activities, you’re, never going to be able to measure them after the fact, it’s very, very, very hard after somebody has registered to then try and find out where they came from. So if you add the information when you’re sending it whether it’s through Google AdWords campaign, whether it’s through a ad campaign with someone like coin Zillow or coin traffic, podcast social media posts, you can do that in terms of P or obviously pure they strip out.

Quite a lot of the links, but you can use timestamp information to pin a cross-reference when traffic came in and link that back generally to particular types of activities, and especially when it comes to communication. Measuring, like we’ve integrated this with several of our clients of community management teams. So when they take kind of a unified approach to measuring activities, they can say: okay, well, we’re working across Facebook, we’re working across Twitter, we’re working across medium, we’re working across YouTube and what they can find then is well.

Twitter is actually getting us five times. The amount of traffic Facebook is getting us a lot, less mediums, getting us a steady amount and they can use that then to kind of repurpose their time in their effort. So they spend less time on the blogs that are giving them less results and they focus more on the ones that are so in terms of some of the challenges that you have to measurement as well. Now I’ve managed a number of marketing teams prior to getting into crypto, and human error is one of the big ones.

Now going back to my games career, we had about eight different people on our team. None of them were trained to the same standard weed people in from South Africa. We people from Ireland from England, Italy, Poland, Russia, Germany, everyone was digitally marketing qualified, but no one had the same training. So we really had to give that standard training to the entire team so that they could do it as well.

I blocked plugins really caused a big issue, so you’ve got the likes of brave where you’ve got default are blocking coming in. So in this particular event for SF BW, we were running campaigns with brave and because of adblock and because they were reliance on Google Analytics. We found it very very, very hard to actually measure the results. We can see the traffic coming and it was very hard to cross-reference that, because of this in terms of script, locking plugins it’s the same approach, you’ve got cookie blocking as well so say.

For instance, with here we had to you know you had a an e-commerce tag or a user ID that was being set by Google Analytics, and this has been shared into the Eventbrite and that wasn’t being passed at some point because of cookie blocking. That was going on now. Also in many cases, you’ve got advertising blogs that won’t or they can’t provide optimization data. So if you have a network that you’re talking to – and they won’t either give you a publisher ID or a website domain for the traffic, that’s coming in, don’t work with them.

You’ve got no way to optimize it and also, if they’re doing that they probably have something that they’re trying to hide as well. You’ve also, then got under reporting if you’re relying exclusively on third-party analytics platforms. So, generally, in non crypto space, you might have a 10 20 % discrepancy between analytics data and your own database encrypter that can be up to 40 %. I’ve see people more privacy, conscious people using more adblock and and so on.

Now that feeds into relying exclusively on Google Analytics, so we’ve worked with lots of clients when it came to analytics often they’re set up in terms of there’s a tracking script set up on the page and that’s recording, but often they’re, very often misconfigured. You don’t have event tracking setup, you don’t have conversion goals set up and it just makes it very difficult for you to read them as well.

As we said, there’s underreporting up to 40 %. You’ve also got a very separate at separation of analytics from your underlying databases. So, if you’re running an exchange, you know your exchange database is all of your information there. You might not necessarily be feeding it straight in so analytics is always going to be sitting on top now, if your analytics is showing less, then your real database, that’s normal.

If it’s showing more something’s wrong and again it’s misconfigured. If you don’t have on sorry, if you have on tag traffic as well, this can, combined with your organic traffic, can really skew your stats and really, you know the whole points of tracking is really building two different things. You know you’ve got the John Wanamaker dilemma, which is half the money I spent on. Advertising is wasted, I don’t know which half by doing tagging you can see exactly what it is and then you’ve also got the period or principle, which is the 80/20 rule as well.

Now, when you get tracking right, it lets you see at a very holistic level. At all of your marketing communication activities side by side in one report, so this can be your own team, stuff, organic traffic so coming in from pure stuff coming in from third party agencies and everything else, and you can measure them and I’d like for like basis. The approach that we’ve always taken has meant that you’ve got one report that you look at from your own data and then you can reconcile that against 30 or 40 different reports from platforms and see if there’s an AMA lease there as well.

So if there say they’re measuring lots of leads and you’re, not that’s one thing: if they’re measuring lots of traffic and you’re, not that’s another thing there as well. Now, once you have the tracking in place property, you can identify positive traffic sources and really focus your money and your time and your effort on these as well. In some cases, you’ve got it’s very hard to get volume and quality.

At the same time, and often what you’ll have is you’ve got an overall blog and within that you’ve got a couple of traffic sources, but generally over and over and over, are bringing in safe bets. So once you can identify a safe bet and traffic source, you can focus your budget there and maximize that out. You can identify negative traffic source, so these are ones that are bringing you in nothing they might be bringing in spent, they might be bringing in users or registrations, but they might not be going the whole way through your funnel and you can filter them out.

Now. Often, what we’ll see is you have a blog where you have some good traffic sources and then a lot of bad ones. So in one case we’re running a campaign with the clients they had a base. I think 60 different publishers that were sending traffic into the campaign two of them those publishers were generating 80 % of the traffic and spent on that. So when we tried to you know the other fifty-eight we’re bringing in lower volumes and they’re bringing in registrations, but when we cut those two specific traffic sources out, the whole campaign improved spend dropped, but the conversion rates all went up, click-through rates went off, and revenues Came up and the oral I came through from that as well.

So really you know it boils down to saving money. You know you want to save money on marketing spend also when you map out your conversion funnel and again, we’ll have a look at an example of one of these. In a moment, you can really identify bottlenecks in your process, so we’ve worked with lots of teams where the developers made the conversion funnel that they thought was okay, but in reality it wasn’t the most intuitive for end users.

So, by mapping this out mapping at every single step, looking at ratios between them and finding out what was working and what wasn’t we were able to identify, drop out points, some small, some big. So once you also have the product as well and you’ve identified that there’s a problem, you can identify barriers to product usage. So in a lot of cases you have to fully go through a funnel before you can use the platform and if you’ve a barrier there.

That’s stopping people getting into it. You need to be able to improve that there as well now development teams, all the ones that I’ve worked with know of data. You know the only thing that will get over an attitude in terms of oh, I built this and it’s great. What’s the problem with it? Yes, you did build it, but there’s a problem there. The data is telling me the problem. It’s not me. It’s there’s! Actually, a problem there, that’s there as well now, once you have it and you’ve got the recording in place, it’s very easy to quantify the changes.

You know you put a fix in on a particular day. You’ve got the stats all the way up to the previous day and then, from the day on you can see the improvement if it goes up great, it’s going to make your life a lot easier, the next time you’re looking for problems if it goes down or There’s no change, you can roll back and look at something else, and really what you want to do is by building this approach and really mapping every single traffic source against your KPIs.

You can look at the metrics there. You can find the certain traffic sources have higher metrics, so we’d often see you know, say with an affiliate. You might have an affiliate that has very low volume, but they’ve got a high click-through rate and a high product usage, and that might be coming from a texts post or some information about it there as well, whereas doing banners. You know you’ve got a lot more volume, you got a lot more traffic, but the quality is very poor.

Now, equally, when we look at say some of the crypto ad networks that are there, the standard banner sizes that are there have very victory rates, but some of the custom html5 placements that they have, which are much more prominent costs a little bit more. But the kicks your rates are five six seven times better and when we kind of measure that I you’re paying on a CPM that makes a big difference.

So what happens when TAC tracking goes wrong? Firstly, you can fail to identify systemic problems within your product design. It’s buried there, people don’t look at reports or databases in a lot of cases there and they just continue working away on something there as well. You can wait finite marketing budget on activities that are generating no or poor results, and they also bring down your overall numbers.

You can waste a lot of team effort, say if you’re have a communications team, that’s working across six or seven different blogs and you’re, giving equal effort to them all, but there’s only three of them that are generating what you actually want. You know you can save a lot of time and stress and hassle for them just focusing most of their time on the three that are working in terms of skewing stats.

If you have a lot of traffic coming in or you’ve got a load of poor results. This can really skew your stats and you can’t kind of change that then, and you can really focus on traffic sources, which you know you have kind of situations where you’ve got middling ones. You might have users that you’ve got decent traffic coming from a particular publisher or a keyword, for instance, but they’re only getting halfway through the conversion funnel and repeatedly there as well.

So while it looks good if you’re looking at the first KPI, which is an initial registration, but you look at say, KPI for they’re, not getting past that point there as well, and sometimes you might focus a lot of effort in time and money into those campaigns. Because they look good from their initial KPI, but they’re not actually going the full way. Also, what can happen is, if you take, you know, a broad sweep approach.

You may have a marketing blog. Like the example I gave earlier on, where you have one or two bad parties in there as well, and you cut the whole blog because you’re getting rid of those one or two so being able to pick out and pick and choose and really see, every single Traffic source compare them like for like and then surgically remove the one or two that are causing problems. That makes a big big, big difference there as well.

So it’s kind of seen the wood from the trees. Also, you know: we’ve had situations where you’ve got a lot of ad fraud. This could be amplified because, if you’re focusing on the right the wrong areas, you can have unauthorized incentivized traffic. You know faucets are kind of the bane of the crypto industry when it comes to advertising they’ve got and by the elements in terms of the onboarding, but generally you’ve got a lot of odd for that’s, going on and they’re from humans now coming on.

To kind of a real case example for a conversion funnel, so we have a client sees in the crypto finance space. They’ve got a complex seventh set formal and you had to get through this before you can use it so, starting off we’ve the traffic this had to hit one of their landing pages, and then we qualified the traffic with the information on this sent as well. They then had quite a long ball t-step registration process.

They they’re not to activate their email accounts. They had to set up two-factor authentication yet to enter in some personal data. They had to go through the KYC process, which everybody loves, and then they had to accept the program terms and conditions, and then, after that point they could get into the platform and use it now. This is similar to an exchange, but there’s a lot of platforms and crypto space that have something similar to this as well.

Now we implemented tracking with these guys a year ago and we’ve put tens and tens and tens of thousands of leads through this system and this approach in this methodology. Since we’ve been doing this as well and we were able to map out every single one of those steps, look at the ratios between them all as well, and then work with their teams implement the improvements. So in terms of what we did, we had the landing page, so we redesigned their landing page.

They were sending traffic to the homepage. We built called a sock or a dead-end road landing pages, and then we got a nice design that we were happy with. We did a B testing using Google optimize to kind of see which ones were best performing, and then we read at the traffic and focus the traffic into the pages that were working best with the registration funnel they had about 12 or 13 different input fields that People have to fill information in.

We really just search for those like what do you actually need, and that was about 6, so they could still put that information in monster in the platform, but during the registration it was that we also reorganize. This was a bit more intuitive for users as well in terms of the email activation. So one of the problems that they were having was a lot of their activation. Emails were getting hit by spam filters, so we got DKIM authentication and this improved email deliverability.

We also rearranged the subject line, so it was cleared. You need to click this to continue and that brought up between step 1 registration and step to email activation numbers by 6 percent. In terms of the next step of the personal data and the KYC, we work with them to rearrange the process and also they had to kind of re engineer some of the elements with their kyc provider. But once we did this, you know they were losing in 52, sorry 48 percent of people weren’t peak, passing kyc.

They were just getting to that step, looking at it and going no. This is too complex and at the end of doing this as well, that went up to 75 percent, so we improved the numbers by 35 percent just by reengineering that also what they had a two-factor authentication step. This point here was causing a lot of problems. They were losing over 30 percent of people. So if you do the maths here, you know you’ve retired some people coming in.

They were losing six percent at Step, two at Step: four, they were losing 30 odd percents and then it stepped five or six they’re losing 30 percent there as well. You know the funnel there was losing because of its design over half of the people that were going through. Now we had to work with a marketing team, their product management team, the development team. But overall we did it led to an improvement of 40 percent of customers gone through the process and from the same spend and the same activities.

We brought their sales up by 20 % as well. We also then caught the blogs they were using by 50 %. So that in weed less overhead time effort whole shabang there as well. So that’s the end of the presentation. We have a booth inside in the hall we’re offering an heiress free consultation and a chance to win a nice bottle of Irish teens whiskey here as well. So if you want, if you’re interested in having a chat about your project and tracking an accreditation we’re more than happy to have a child with you next door, so thank you very much.

Everyone for your time and attention appreciate your listening. Sure hey. Does anyone have any questions, so I’m black and blinded here, so I can’t see no fair enough. The same approach you can map in serve any sort of yeah. It does so we learned this in articlegames. You know, and article games had a very complex. You know if people get to register, they had to download six or seven gigs, which you couldn’t track.

Then they’d have to login, go through character. Creation play the game, go through all the products there as well. So the same approach works for the onboarding process, but then equally it works for applications as well end to end so cool okay. Thank you very much, oh okay. So so the question was what what programs, what programs you used to track user behavior analytics yeah? So the approach that we’re doing can integrate in with any of those visualization tools or analytics it’s more methodology that feeds it straight into your database.

So there’s a bit of coding: that’s required at the start, to get it integrated in your site and then usually what we do is we’d have sometimes use a Mongo database, some people using Splunk some people using SQL once the data is in there. We structure the reports and that can feed into any sort of visualization tool that you have so the approach that we’re taking there’s no like analytics pixels anything.

It’s just there’s a methodology that once you get it in it’s in there and then you can then use whatever tools. You want to use whether it’s a CSV report or an SQL makes panel whatever. It is actually visualize that data okay, we’re going to have to leave it there. Thank you so much Jamie


 

Categories
Online Marketing

7 Brilliant Strategies To Promote Your Blog For Free

These are actually the nitty-gritty stuff that works stuff that you actually got to put your time in it put your effort in it to actually get results. It’s not simply as cut and paste put your link there and all of a sudden people and come back to your website there’s a lot of hard work involved. I remember what successful people do they do things that other people don’t want to do. They do the hard work.

Okay – and I know you’re successful and I know you’re going to do the hard work. So the first thing is sniffily. It is a semi free service. It’s fantastic. I’ve been using it for a while. So let me just write it up over here: hey you guys see that sniffly so go to the website right now, snip link and basically, what you’re going to do. Is this I’m going to do a little trick over here, some tricks to the camera? So first thing you do: is you going to go to snip, lead and you’re going to find out a piece of content that you would like to promote? That is not yours.

I want to repeat that again: you want to find a piece of content that you love. That is not yours, so you can go to Google, for example. Let’s say I’m making a article right now about content promotion. I will go to Google I’ll type in content. Promotion now see the top five blogs to show up. I’r going to pick one blog that I love that I know provides value. I’r going to use that link. So I go to snip Lior you’re, going to go to simply and you’re going to paste this link into a simply box.

So right here going to hold this here. Hopefully, you guys will see an animation should pop up right there, okay, so basically what you’re going to do is instinct you’re going to paste that link. You want to share right there next thing. What you want to do – and this is what’s so amazing about sniffly – is any single time. If someone clicks your sniffly link on a web page they’re going to see a small CTA, a call to action at the corner of your site or the corner of that post.

So if you can see it right over here, you see another image over here. So you’re going to have your link that you want to share then you’re going to write in your call-to-action. Your write in, for example, you know, get your step-by-step guide for content promotion and then, basically, underneath is you want to put the link towards your actual article? So all the steps should be here. Let me flick it like that, so I’ll be a little easier, so the steps can see right over there.

The whole point is sniffly. Is this you want to share other influencers articles using a snippet code when someone clicks that link they’re going to see that article that you’re sharing, but at the corner of either the left hand, side or the right hand, side they’re, also going to see a call To action, maybe an image that you installed or, for example, I put on a box, a box pops up boom, and it says if you like this article, you would also like you know: seven steps to content promotion, seven steps to optimization and conversion nice, big green Button or an orange button and a click and what’s great about sniffly, is you’re doing a couple of things over here.

Eight you’re not just promoting your article you’re, promoting other people’s articles, also putting them on the spotlight and a great way to open up a line of communication and create synergy among other content creators out there. Second of all, you’re, not soft selling over here you’re, not just pushing your content, saying. Oh, you read my stuff or view my stuff is hey guys. I found this useful article that I use before.

I hope you like it. They open it up. I go. Oh thanks Amir and then basically, once they read it, they see a soft sell of yours. If you really enjoyed this article check out this other one over there. So that’s number one simply: okay, guys number two. Let me write this out number two, your tribe and basically, what you can be using over here is a software called buzzsumo. It’s absolute favorite. I love them so much.

Let me begin. I mean just right now: every single business needs to be using buzzsumo calm. I can’t live without this program. I think it’s in my top three software’s that I use right here. So I’m going to be explaining to you how you can be using buzzsumo in a strategy of reaching out to your tribe, so how about similar works is finds. The most popular articles shared on social media, for example, Facebook, Twitter, Pinterest, all the above.

However, what it also finds out is what other people have shared in the past and that’s really really important. So basically, what I do with bassoon was: let’s talk about this article again we’re promoting this content promotion article by go to bus zoom, oh and I type in content promotion on the screen. So let me put this up again, so you can see so we go to bus sumo and I’m going to write in content, promotion, buzzsumo and pretty much we’re busting was going to go.

It’s going to find out all the top articles that people have shared on buzzsumo, but this is what you want to do. You want to find the top three articles being shared around a net about, for example, content, promotion, there’s a key feature in buzzsumo, where you can click view shares – and this is some real ninja stuff over here. When you click view shares, it shows all the people on Twitter to share this exact same article and what you want to do is you want to find out their email if you can’t get their email find out or just get their Twitter account, but preferably you Want to find out their email there’s many different software’s out there.

For example, one a really good one is rapportive RPP ort ib e calm, it’s a chrome, Gmail plug-in you plug it in and guess the email. If you’re right, it shows you all the social profiles of the individual, so you get that email of all the people. They’ve shared your stuff, and you can outsource this to VA ninety-five percent. My stuff is VA. There’s a lot of SOPs that I share with my other clients that I have so basically, once you find out the list of everybody that shared the same article, what you want to do is now, like, I said, get their email addresses and contact it.

So this is what you want to say: hey Mike, just I’m assuming the guy’s name is Mike hey Mike. My name is Amir, and I just saw you share this last week about seven types of content promotion. Well, I just released his brand new article that expands on that. I thought that your tribe might like it. Would you like me to send you the link have a great day, looking forward to your reply. This is really important over here that I want to talk.

There’s something really important here I want to talk about, I said: would you like me to send a link? Not here is the link. Would you like me to so its permission based marketing you’re, pretty much emailing every single person that shared a similar article as your article and telling them I’ve created this new guide, I’ve expanded on from the old guide, and I thought that your tribe, your audience, might Get some value from this? Would you like me to send you the link permission, permission permission as opposed to here’s.

My article share my stuff. Here’s my article share myself. Nobody wants to share your stuff. Nobody cares about you. You have to be providing value towards people and you have to be always on Oropeza, always asking for permission. So if the person says yes, you send them the article and you thank them, and you want to do this for like 20 30. 40. 50. 60. 70. People, but you got to think about the compound effect.

Imagine now out of 70 people you’re 50 people, your conversion rate is in 5 10 %, and you get like 5 to 10 people, sharing it and out of those 5 to 10 people. Maybe each one has an audience of 10,000 to 100,000. You see the compound effect over here. It’s hard work, but this is the work. This is the necessary work to start promoting your content. So that’s number two using buzzsumo to find other people who have shared similar articles, such as your article finding out their emails and then emailing them and asking their permission.

What they’d like to see your articles? That’s number two. So number three one of my favorites. Okay alert alert, Google Alerts, it is so underutilized. I can’t stress enough how many people don’t use Google Alerts and it’s so easy if you’re not using it use it. I want to teach exactly what ideas. One simple step is many different things you can do with it. However, this is what I like. Okay, so basically, what you want to do is you want to go to Google Alerts, and let me put this up over here in the search port.

You want to type in site two semicolons Cora calm and your keyword, for example, in this article, we’re talking about content promotion. So my keyboard, if my keyword, is content promotion. If you don’t know what Cora is Cora, if it’s probably the biggest but asking questions and getting answers, form online high-level people on their SEO, CEOs venture capitalists of funds, entrepreneurs marketers, you name it like it – has every single expert.

You can possibly think about right there in Cora, asking questions and answering questions, and what you want to do is any single time. Somebody asks a question or answers or questions about your key. Were they looking for in this case content promotion? You want to jump in, and you want to answer that question and leave a small kind of organically want to tie in your article to the answer that you provide to send people back to your site.

This is a real small thing that you can do on the side that you’re not going to see exponential results right away. However, there’s two things: that’s going to happen over here, a even start: building credibility as an expert by answering all these questions and B over time. All these links slowly start increasing traffic back to your site and it’s a whole compound effect. You know, building traffic is an overnight thing.

It happens bit by bit by bit so go to Google Alerts type in sites, and I call it Korra, calm, slack or calm, and then your keywords. So let me put that right here. Bang right, you guys can see that Coolio number, four blog commenting. So that’s number four, this one. There is two different camps. Some people say no. When some people say yes, listen anytime. Anybody tells you any absolutes about saying yes or no they’re wrong.

There’s many different shades of grade in many different colors. There’s many different answers within an answer: the problem, with blog commenting what most people do? Is this don’t just spam? The blog, like, oh hey, I like to think here’s, my article, all cool post, here’s my article. It doesn’t work that way. What you need to do is create a conversation. So, for example, someone has a blog I’ll give you example a here.

The best way to actually tie in your article towards that blog is always asking questions. So basically, if you see it, you know everybody reads blogs every day and there’s comments, sections on 99 % of the blogs out there. What you want to do is like, for example, let’s say you want to leave a blog on my site, like hey, I’m here great article in this section over here you mentioned XYZ. I was wondering about.

Is this applicable to this because over here? So then, that’s where you can tie in your article over here in this article I wrote something similar, but I’m not too sure. If it’s correct, you know if you got a split second, I love your opinion and feedback on this. What just happened over there? A you’re asking questions and open up a line: you’re opening up dialogue, you’re opening up an area of trust, as opposed to like a great article.

Here’s my article asking questions, I would say, is one of the most underutilized methods when it comes to building relationships because the more we know each other, the more trust we have with each other. What’s the same know like and trust exactly so that’s what you want to do. You want to find all the blogs out there that you read. Let’s say your goal is 5 comments a day you want to provide value on that blog comment.

You want to ask questions, and you want to slowly within that question – tie your article back in there number 5 this one. I won’t spend too much time on, because this can become a whole course, as a million articles on this. It’s crazy, but Facebook Ads so set up going into this crazy, convoluted way of doing Facebook ads I’m going to keep it really simple for you, I mean extremely extremely extremely simple.

Instead of focusing on power editor and all these crazy different things, we want to do baby steps and I’ve spent thousands, I want to say, spent I’ve wasted, thousands and thousands of dollars on Facebook ads, because you know what I was trying to a strategy this strategy. I was running around not having a gameplan and jumping too big right away. You know spending hundreds of dollars on ads as opposed to spending $ 1 $ 2 $ 3, so one of the most simplistic ways that you can actually start promoting, your blog is Believe It or Not boosted posts.

Okay, so that’s that small button that you have over there. So let me just pull over here. If you can see that I’ll be like a abusive post over here and within boosted posts, you can actually have edit audience right now and in that edit audience you want to keep it really relevant. So, for example, in this article about content promotion I’ll have all these different targeting. I will target, for example, people who read growth, hackers, calm, inbound, org growth, hacker TV, anybody that reads anything from Moz anybody reads anything from Neil Patel.

Anybody that reads anything from all these different marketers and all these different startups around the world and target them that way, and I will only have it about $ 5 a day you can even start as low as $ 1 a day if you want check out An individual amazing job on Facebook, especially for the $ 1 they campaign, Dennis you, the guy’s phenomenal. Let me put his website right here. Boom check him out, study his stuff.

I highly recommend him. So that’s that when it comes to Facebook Ads, keep it simple and once you start scaling that way and actually start creating campaigns, then I highly recommend that you outsource Facebook Ads because you as an entrepreneur, building your online business trust me, you don’t have the time Nor the patience to be sitting on your computer screen linking all these different metrics and campaigns and headlines and copy and images hire the best and you’ll get the best results.

Okay, number: six moving along weekly round ups. In fact I would say this is six and seven combined because there’s two different methods, using though the same strategy. So let’s say well we’ll talk about weekly round ups, first weekly round ups and this one’s pretty simple. However, there’s a lot of tedious work when it comes to this, but the results are amazing. I can’t ress enough about doing the strategy so pretty much.

This is what you want to do. You want to go to your friendly neighborhood, google and you want to type in your keyword. So in our case, let’s talk about this, so we’ll just put it here, you guys can see that it’d be content marketing. Then, in quotations round up, and sometimes I even like to set content marketing quotations or content marketing quotations round up 2016, so finding the most relevant to this thing and pretty much what you’re doing is you’re.

Looking for Google for people who do round ups, people who say check out these five blog posts about a Content promotion check out these 22 experts that share their tips about content promotion check out these seven amazing people who have successfully marketed their startups. The whole thing that you need to do is you need to reach out to them and pretty much ask for for them to feature you, and it can be this simple hit.

My name is me: I’ve been following your weekly round-up and I really love the value that provide. Last week I found an article naming to round out that really helped me. I use this strategy from it and thank you so much just yesterday, I put together a topic on step-by-step guide for content promotion that teaches people how to do X. Y & Z, I thought that you might like to check it out and possibly include it in your next round.

Up either way, keep up the amazing work long time friend, all the best sincerely Amir, and that’s it a you’re thanking them for all the value to provide you’re telling them that they’re doing an amazing job and a your ask your asking their permission. You know what can you use my article in your weekly roundup? Obviously the conversion rates going to be. You know you can get anywhere from five percent honestly, for this we’ve had a lot of success.

We get anywhere from 20 % to 30 % conversion rates. Just asking people being human go figure, you know, being human actually works as opposed to automating everything. Don’t automate everything create those relationships, create those bonds create that community that you guys can work together. Everybody helps everybody as opposed to competition for this competition, and you can do the exact same thing for the resource guide.

So I mentioned the weekly round. Ups are kind of similar to the resource guide. So, instead of you putting up round up you type in content, promotion, quotation, resource guide and then basically that’s what you do. Okay, so that’s it guys. Those are my seven tips for content promotion. If you found value in this article, I highly appreciate, if you shared like this with your friends and family, also make sure to subscribe to my blog for more weekly marketing mindset and business tips, also, sometimes blockchain stuff till then.

My friends have an amazing day and peace adios


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GOCOIN Payment Processor – Interview with Dionna Bailey Business Development Manager – LaBitconf

I am a labid coffee’nudugui, I’m going to be speaking with Deanna. She is the business development manager for a gold coin. Danna tell us a little bit. What is the gold coin platform well go. Queen is a payment processor that allows merchants to accept cryptocurrencies. As you know, it’s kind of difficult, sometimes to really build a business on crypto with the volatility and the liquidity issues.

So we help merchants by eliminating those and accepting that on behalf of us, and so we help them accept the Bitcoin, but we pay them out in in cash. I’m actually a big user of cheap Ericom, which I even future on my documentary oven as well, and the cryptocurrencies, which I mention you guys. You know that the website is powered by gold coin, the payment system. My experience is started with chip air comm.

All I had to do was look for a flight in put my information, and the website would generate a QR code with the total amount of that would be extract from my wallet. After that, all you have to do is scan the QR code type in your wallet password and in just a matter of seconds, go coin which powers the website payment system will confirm your transaction. A few minutes later, you will receive an email with all your flight information.

I guess now it’s time to go to Venezuela so which other coins are is available for any other business who wants to add the platform we have Bitcoin Bitcoin cash, aetherium euros, Doge and litecoin very nice, and if any business wants to add this type of payment System into their platform, how hard it is, how can they reach out? Is there any fees that they have to pay for integration? How does this work? Well, so, what’s great is go.

Coin. Is super easy to use you jump online at WWE, then, once you submit your documentation for kyc and your banking, we give you an API plug-in that you put into your cart and then you know within a couple days, you could be up and operational and good To go in this in which location any country in the world do. Is there any specific restriction how’s that well, there is some like in the US. You can’t do in New York, but we can do anything in South America.

We can facilitate most countries. It’s the payout in the currencies that become the issue so predominantly we use USD GP, GP, GP, P. British British Brown. That thing nothing see. I don’t know these Fiat right. I just want to stick exactly right paper stuff who cares about paper? Who cares outdated? It’s old, but so the best thing would be is jump on register for an account and our compliance. People will tell you if there’s any issues with it at all, it is zero dollars.

It costs nothing to implement, go coin. You it’s completely free! You only pay one percent on the transactions that you actually perform very nice and then what’s the official website, it is wwe.Com. Thank you very much. Everybody once again right here from labid call for a new Dawei I’ll, see you later ciao

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Team WAX Interview Series: Evan Vandenberg, Business Development

Evi:大家好,我是Devi,欢迎回到我的视频博客。这是我们第一次 用新的节目形式,就是坐下来采访 WAX的员工,了解他们的日常工作。能够真正 了解更多WAX发展的细节。今天接受我们, 采访的是WAX的Evan,他会和我们聊聊他的工作内容。Evan,跟我们谈谈 你自己以及你在WAX的工作把。 Evan:好的 我是Evan Vandenberg,是商务拓展团队的 新成员。在我看来商务拓展专注于 建立合作伙伴关系。 Devi:你加入Wax之后伙伴们 发展怎么样?当初是什么吸引你加入WAX的? Evan:首先我很 喜欢目前的工作内容 ,我觉得我们所做的工作 都是非常具有革命性质,不光涉及游戏行业, 我有一些游戏行业的经验,也涉及区块链技术,这算是, 我的兴趣,这一兴趣, 恰好是我现在的工作内容,这很棒,而且WAX的团队, 非常出色,也非常勤奋, 每个人都兢兢业业 Devi:是的,非常勤奋 所以作为商务拓展团队的新成员,也作为区块链的 老粉丝,你们目前 应该是专注于发展合作关系,跟很多品牌联系,, 对于未来发展能给我们 一些提示吗 Evan:关于这个我们有规定不能对外透露明确的信息 但我觉得可以说未来 会越来越好,我们目前的工作内容 仍处于开发阶段,比如吸引我加入 WAX的一些工作内容。我曾跟William聊了几个小时,说了一些想法, 以及他们目前的工作内容,未来发展目标等。我们, 现在离目标还很远。, 现在所呈现的只是冰上一角而已,未来影响会更, 深远,更好。 Devi:确实,未来前景一定会更为广阔, 现在确实是个令人激动的时代,能成为前沿的一分子也很让人兴奋 能坐在这里和你们交流这些内容我也十分感激。 所以现在你每天的工作是怎样的呢? 现在正在做哪些工作,因为我知道你们现在很多具体工作, 内容还不方便透露,出于各种原因,但是日常, 工作状态是怎样的呢? Evan:日常工作的话, 我可以跟大家聊聊日常工作内容,但我想最主要的 是 Devi:我喜欢秘而不宣的事,这让我很兴奋 Evan:我不是故意保密不说 Devi:没关系,这是好事, 因为这意味着 你们的工作很令人期待,对吧? 所以你才不能透露 这很了不起。抱歉打断了你,请继续 Evan:好的 最初我加入 WAX的时候,这是是一个重点 基于区块链的游戏行业,比如不可替代通证 ERC-721 这类,《迷恋猫》,还有其他通证 不可替代通证。跟不同的公司合作,现在 业务范围更广,我们可以把这些 原理应用到各个世界级的大游戏公司中去 来创造以游戏内物品为中心的经济,我认为这不但, 对游戏发布商有利,对, 消费者来说也好处多多,所以我认为, 这是一种良性的商业模式,对各方都有利,这很, 罕见。 Devi:确实,像你刚才所说的,这几乎是全新 的看待这一模式的方式。它本身这种经济模式, 很棒,像是把数字世界和 它对真实世界经济的影响相结合,这发展过程 让人超级超级兴奋。 Evan:完全同意 Devi:但你刚才说到你对区块链 已经感兴趣一段时间了,区块链对你来说是一个新兴的 技术,所以让人很难判断它的 发展方向,但对你来说 区块链最吸引你的点是什么? Evan:我之前有段时间没有关注过区块链,因为生活工作种种原因 纯粹是因为太忙了,之后以太坊再次进入我的视线, 当时还是ICO出现前那段时间,这让我又对, 区块链产生了兴趣。刚开始就是做些相关工作,创建, Dapps,参加以太坊的培训,就这样, 开始接触区块链,然后我就想, 进入这一行业,当时时机成熟,我之前工作的公司, 当时正处于转型期,我离开的时候, 这个公司基本已经没有出路了,然后我就进入区块链这个行业,视频游戏和, 区块链是相辅相成的。, Devi:谢谢你,我知道, 你超级忙,还能抽时间接受我们的采访, 再次感谢Evan,访谈很棒, 谢谢,我们会很快再次采访WAX工作人员, 了解最新进展, Evan:欢迎你们回来 Devi:非常感谢,欢迎接受今天的访谈,访谈很棒 请订阅我的频道 也请关注WAX各个社交媒体账号 ,让WAX, 了解你的所想。再次感谢Evan,, Devi下线啦。

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