Categories
Online Marketing

How To Grow a New Website to Over 50,000 Organic Visits Per Month

Now, I’m going to say this right now: it’s not easy! It’s hard you’re going to put at the time his own fucking acts, no growth. Hacks no like, if you use days all of a sudden the floodgates opening a millions of people go to your website no way. I know that shit doesn’t exist, however, going to show you a proven skillful model they can duplicate and send off to your team, rinse and repeat: look at your analytics optimized based on your analytics and grow and grow and grow and grow and scale the right way.

Okay, so this is a model in a nutshell and keep this article short as possible. The system is called a who. What where and how system in this article just been talking about the where forget about everything else, but just let you know that’s where it comes from. So if we’re looking at the whole model most businesses, they will spend a lot of time focusing on their own platform. You want to start off with a start up.

You get your beautiful website, so you have your big website over here. You spend all this kind of money, creating content inside this website right through the money sign and you go out really cool. Look at my constant of my website. You do some social media posts see all of this. You know normal stuff. What they tell you to do and guess what nothing happens? No one comes your website because no one is a shit about your company.

No one cares about your brand yeah you’re, nobody, okay. So this is what you need to do. Instead, you still, you still need to build out your website, but don’t invest that much time into it, make it aesthetically pleasing, make it mobile friendly the standard stuff? Okay, so you have your website like so and basically what I want you to do is I’m going to spend. You know enough of your time creating three amazing pillar posts and what pillar posts are are guides or articles anywhere between two thousand words thousand words.

Beautiful images and articles like you really invest your time in and kind of like become the industry leader. In that specific, you know topic they were talking about, so you have three, so three pillar posts would call them, and you know, on average, like spending over between five hundred fifty thousand on the pillar post – maybe more maybe less – I don’t know – maybe doing yourself. Nonetheless, one three of them on your website: it really be strategic, pick three topics in your industry: let’s say your e-commerce of a product, maybe if you’re selling a pen maybe talk about them like cost of business for an office, that’s one and the second one is How to reduce overhead in your office, you get it just a bit, so three different topics with inside your industry and you create these pillar post on these bullshit 500 word cheesy little dinky articles and I fucking hate okay.

So now I got three polar posts. This is where the scalability model – the hard work, comes in. Remember what I said. Nobody knows you exist. Your website is in ghost town, remember the movie Field of Dreams. If you will build it, it will come down. Comes don’t cares about your fucking baseball field, okay, so, basically, what you need to do is this: you need to drive your Google Doc sheets and you’re, going to you’re going to do this you’re going to have one section which is called a GP another section which Is called podcast and if you guys can see that on this is garbage, so force markers seen need actually a fuckin marker business.

So we’re going to have there. We go we’re going to have a desperate, better GP and podcast okay and basically, what you’re going to do with GPS for guest clothes. You can use a tool like bus sumo, so this is what I do. I go to bus to go get the pro feature. Trust me don’t Chin’s out on that free feature Pro feature: invest in proper fucking software, go to bus, sumo and type in the keywords, your business, so we’re going to still use the whole theme about the marker based going to type in the keyword startup.

I’r going to type in the word and the consumer product and type in the word, maybe design so figure out the main keywords in the ordinate of your business and one side of us to move. There is a check mark for guest posts. You check that only that nothing else, and it’s going to give you all these articles where people have guest posted holy shit. That’s a fucking goldmine. So basically, what you want to do is you want to click the button on the right? It’s going to look for the most shares, so LinkedIn shares for the shares Facebook shares and then basically go by one by one, every single one, and what I’m looking for is I’m looking for hide the main website north of 40 plus domain Authority.

A great little trick you can do, is you take the URL of that website? You can plug it into a website called similar web.Com boom and you look for monthly traffic. So what you’re looking for is anywhere between north of a hundred thousand monthly hits? You don’t want anything south of that, because it’s not worth your time. So let’s say you go through the whole process of finding websites doing more than one hundred thousand hits a month domain of 30, 40 plus 40 plus and basically you’re making a list of least at least 30 guest hosting opportunities.

So you go to your Google Docs and Google Drive and you make content okay cool now, um go is due to podcasting. So basically, podcast is a little bit easier to leave any tools at all. You can go to six-year. You can go to iTunes. You can go to Google Play or Google podcasts and basically you’re looking at least the top 40 in your needs, so, let’s type in, for example, once again with this, maybe you, entrepreneurs, startup marketing, consumer goods, etc and basically you’re.

Looking for the top 40, you rip that data out you go to a Google Doc and once again guess what name content boom. That’s your list! Okay, and this is what you do. Let’s start with the guest post, you go one by one and email them and I usually ask permission based marketing as opposed to just pitching them. Like literally this will I do subject line trying to connect or to blow the name of the person.

So let’s say to Mike from a mere: are you accepting guest post question line and a fucking story, literally more than 80 % of the time to email me back what you got? What do you have in mind? That’s privileged space marketing boom, open up the relationship and that’s when you sell them. So basically what you want to do is you know those three pillar posts that you had. So this is what you do around those topics you pitch them: a good guest post that it’s congruent with their audience, not what you want, but congruent with their audience, based on those three pillar Cosi you’re talking about – and this is where the traffic part comes in – Because if you’re looking at Google rankings, they care about backends for your website, they care about bounce rate, they care about how many other websites that people are talking about your website and anchor linking to your website, etc, etc.

So let’s say the first person accepts our guest post. You start writing a beautiful guest post on their website addressing their audience. Talking about the three color posts are roughly around the three pillar post ideas you had somewhere in that post your going to have a link to one of your pillar posts and the whole idea how we do how we do it usually is: let’s say we’re going To call this on our pillar post, one so pillar, post one is: we have a campaign for each pillar post, so pillar, post one is we’re looking for roughly and we’re between five to ten guest posting opportunities in each of these guest posting opportunities.

They have one link, so anchor text based link back to pillar post, one more or less you’re, creating an organic personal backlinking network, as opposed to paying in and controlling your own. That’s a whole different article, but this is an organic way. Different websites different website different web sites. You have now pushed their audience, you’re, building links back to your pillar post, and that’s it simple as that.

So once you’re done p1 go to p2 p3, you get they just divisible down the whole. This you get ready for rejection, sure keep on moving forward if moving forward and moving forward. The whole idea now you’re telling Google that you are a trustworthy website. The people deem you as an authority and will see you above all when you get fucking exposed to like mass amounts of audience. Like imagine getting a guest post on, like I don’t know, website doing the million hits a month and then they put in the front page.

You can’t buy that type of media. It’s too expensive. You got it for free you under community. You get it back into your website times that by five six seven, ten, twenty five twenty five guest posts – you do the math. It really does help your company. This is scalable quantifiable. You can look your Google Analytics. You can see how many people are coming from every link, every post, bounce rate, etcetera, etcetera, become very become.

You know, use Matthew advantage. You know I wasn’t number from the beginning. I realized how important numbers are so really digging deep with your analytics and see what’s happening? Is you going on and then optimized from their podcast a little bit different, so podcasts are obviously not guest hosting you’re, not ready for them. We reach out, I figure out what the angle of their audience is pitch.

Your idea pitch your story and just be you be fun. We’re in and have a good conversation, be interesting for people and usually for the most part, use podcasting. You have a spot where they link back your website. It’s not obviously to your article, but here’s a little tip on top of that. If you are in a position where you can offer something special for their audience, create a unique page for the audience.

So let’s say going back to the markers: maybe you can have like entrepreneur and partners, John Lee Dumas as a podcast and all these other people a podcast or you know, art of charm, Jordan Harbinger. You can have art of charm, comm, slash goal marker, for example. So from our to charm, Jordans page they click it. They go to market page, a special offer just for his audience. Okay, so make a unique make it personable just for their audience that that little extra goes a long way.

That’s it! You go down the list. You finish that, but I mean that’s how you get traffic to your website. It’s not you just focusing on your website. If you do outreach, you building the bonds or relationship with everybody else in your ecosystem and also you getting exposed to other people’s platforms. That’s the most important thing, your message, your brand, everything that you want to sell is now exposed on these platforms have millions and millions of readers or followers and Watchers.

That’s it I’ll leave you with that. You got a comment coming below. Let’s see you later, peace


 

Categories
Online Marketing

How to Get Traffic to Your Website

It’s not something you can do today and you’re going to start Getting traffic tomorrow Right Right, But if you have all this Great content but bad SEO, no one’s going to find it Welcome to The Journey, I’m Nealey And I’m Morgan, And today we’re talking about how to get traffic to your website All right.

So I’ve got this website and I made it all super pretty its got good. Animations, how do we get traffic to it Yeah, so you spent so much Time and you’re pretty bummed that no one’s finding your website Well, the first thing you Need to do is you need to put content on your website? So if you don’t have articles, if you don’t have a Reason for people to be continually coming to your website. You need to give’em a reason So start publishing content regularly Start a blog.

It’s the Easiest thing that you can do You can post whatever cadence you want, whether its once a week twice a week three times a week, four Five six times a week, I don’t know You pick what works for you and just start putting content out there. Then people will start finding it and then subscribing and Coming back and back again, All right and as a bonus, we actually dove pretty deep into content creation.

And content marketing We’ll throw the link right over there, But talking about the cadence and series, how do we really keep things? Organized and consistent Easiest thing you can do is create a content calendar, Its a place where you Can put all of your post and all of your ideas in one Place and then you can see,’Okay. I need to write these 10 articles and they’re going to post on these days..’ Perfect.

So we have the Content created Content is king Now, should it just live on the website? What else should we do with That content to build traffic, So the easiest thing that you can do is once you already have tons of content is: go, publish it everywhere Everywhere. Everywhere So, for example, if I have a blog post and I took great photographs and its five tips on how To be awesome, you know I should show the world on Other places on YouTube, Pinterest, Twitter, Instagram, Hey.

Maybe I should share those five tips on those other places because I have followers. There are lots of people out there that don’t just follow you on your blog, So you need to get that content out. There’s people on Pinterest Who don’t even know you exist? So you need to make sure you create a nice little Pinterest banner and it links back to your website, because people will be Searching and they’ll find you and they’ll become one of your New followers and readers – I like that, So that’s super important.

You create a banner for Pinterest and you create a you repurpose that content for Instagram, don’t just copy paste. It everywhere right, You have to make it for that platform Like Twitter, keep it super. Simple super short Instagram Include one of the tips. Imagery is everything Especially the five photos Right Make sure its for that audience.,’Cause they’re there for a reason Like if I’m on Instagram, I want to see imageries And things like that, I don’t want.

I don’t want to see text Yep For YouTube. You Basically, have a script already written with That piece of content so just get in front of the camera and share those five tips and publish to the YouTube world There. It is, And then you put little Micro-Content everywhere else on YouTube and then back to your website, just repurpose its like a circle Just be everywhere and share Yep Share it all All right, so we’re repurposing content, we’re putting on social we’re, putting it on our website, putting it where our followers are.

But what we haven’t brought Up is email marketing. Now a lot of people say ‘Email marketing is dead, don’t use it its in the Past everything’s, social.’: What’s the value behind email, marketing, First and foremost, people who are saying Email marketing is dead, NO, NO, NO Email marketing is still alive and well The great thing about email marketing, its really one of the only Places where the algorithm, like all these algorithms out There that hide your content and make it so people who Are supposedly following you can’t find it You own that list, And so, when you send an email, They will see your email, So that’s a great way to get your content in front of eyeballs of People who indicated like literally they’ve, signed Up to follow updates from you, So in email, marketing, there’s lots of different Things that you can do You can do a newsletter.

You can just anytime, you post, you automatically Send an email to anyone Whatever you want, just go and get in front of Your audience through email, What are some of your Favorite newsletters Like go check your inbox Right now and just look: Are you following businesses and there’s a reason and What a super great point is you don’t always read those messages Right right, But you still see that brand constantly Yep Right, keeping that awareness going When they see that email from you sometimes they’re, going to click they’re going to go back to your website and that’s Going to increase Traffic to your website, And just to add on to that, we talked about it in earlier articles, not to’sell, sell, sell.

‘, You Want to’tell tell tell.’ And when you’re creating your Email marketing newsletter – you want it to add value, Whether its your blog post or content, Don’t always be an offer to buy this.’cause you’re going to get Just unsubscribed immediately, So what are some other Options that we can do to help build traffic to our site Yeah, so we’ve done a ton. We’ve built our own content. We’ve shared our content on All of our social blogs and all these different places we’ve gone to our email list Now its time to go to Other people’s website Out into the wild, Yes, The wild wild west of sites that you do not own yourselves, So you don’t control It called Guest Posts, So basically we know how Hard creating content is its time consuming.

You have to edit it. You have to draft. You have to Come up with all these ideas and you’re an expert And maybe you’ve already Written about the things that you’re an expert About so many times over, Your audience knows that, but maybe someone else’s Audience would benefit from learning from you, So Guest Blogging is Going to someone else, maybe in your niche or a Different niche and saying “ Hey.

I would like to write An article for your audience, Here’s what I was thinking.” And what that does. Is you Create very useful content, And then the most important is that, somewhere in your bio or in that article, you have a link back to your website, So that these new readers can find you and then go to your website visit and follow you from there. Not only that that also Build back links right Yep, So that helps your SEO.

Increases the traffic, which is what this article is about – That’s perfect because That ties into SEO Getting more traffic to your site. It means appearing on search engines. So if you aren’t even Appearing on the first page, your basically dead, No one goes past. The first Search page of google or any of the search engines, So you need to work on your SEO, which is your Search Engine Optimization, So that way, people when they’re searching for your keywords or your products or services that you show up and they visit your site.

We actually just did a Article all about this, You can check it out right here. All the basics of SEO SEO is so big, make sure To check out that article, But if you have all this Great content but bad SEO: no one’s going to find it. So you really work on your Seo to increase your traffic Right And what really Helped me understand, backlinks and something that I deal with a lot is you can think of backlinks Almost as like followers or like on your post on Instagram or wherever else, The more likes you get, the More people are going to see it, So those backlinks are Just “ likes” for your website, So SEO takes a ton of time right.

It’s not something you can do today and you’re going to start Getting traffic tomorrow, [ Morgan ] Right right. What are some things that, if we need that instant gratification like’, I’m a millennial, I need to see it now.’. What are some things I can do. To get that instant traffic Yep, Like you said, SEO, is building a Relationship with Google, So it does take time. It’s Like we’re dating Google, You have to take them on all these dates month after month week after week, and so it really does Take six or 12 months to really have very Very strong SEO results if you’re consistently Putting in the efforts, But if you need traffic now there are things that you Can do right now to get.

.. Right, meow Right now To get the Traffic that you need Its called’Ads.’ So ads on search engines are an easy way to have your website pop up on the top of the search results, But the problem with it Is that its pay to play? So if I have a $ 1000 ad budget, every time that someone clicks that ad it gets subtracted from my budget And eventually whatever the rate is when by budget’s gone, my website,,’Poof.

‘, It no longer appears on the search result, But ads do work. We love Google, That’s why we use it Every single day, Multiple times per day, So people love Google And they do trust the ads. So if you need people to Buy your products right now, you might want to look Into a PPC campaign to get that traffic Right, That Pay-Per-Click and Google’s not the Only place you can do it, I’m sure you’ve scrolled on Facebook or on Instagram or Twitter and you’ve seen the ads there too, Like you need to be Where your audience is Like Google’s, probably the most relevant,’cause people are searching.

For those exact terms, so you’re going to get that instant click, But its part of the brand awareness and just random clicks to the site, those social media platforms, Are probably pretty good, too Yep, Speaking of social ads, social ads can be very targeted because they know everything About your demographics, what you like, what you don’t like! It’s a bit scary, All right! So we’re Doing all these things to build traffic to our website, but how do we know what’s working Analytics? So if you do not have Google Analytics installed on your website.

You need to stop and go Install it right now, Because it has so much information about who is visiting your website when they’re visiting your website, how long what pages they’re visiting when they’re leaving Its so much information, and it will help you understand. Which of your articles that you spent so much time creating are getting the most traffic Where they’re, coming from What search terms, people are searching to find those articles And so you’ll be able to see very quickly what are your top performers and what are your duds? So you can stop working on the Things that aren’t working And building more content that people are actually searching for So Google analytics you could do a whole article.

Just on that There’s master courses – Just on Google analytics, But even just having The basic installation will give you enough information, so you can continue building content that your audience wants. Which will bring more traffic And then to add on that. I probably recommend setting Up, Google webmaster tools Just so you can see where your organic search Traffic is coming from. You can see the search terms.

How often people are viewing It they’re clicking it Things like that kind of piggy backs on That Google analytics Yep All right guys. I hope this Article was helpful for you and that you have actionable Tips that you can start today to start increasing Traffic to your website, I’m curious. Let me know In the comments below What is one thing, you’re Going to start doing, Are you going to build content? Work on an email list, let me know, I know what I’m doing.

Creating article content, Nice Awesome, Make sure You like and subscribe and ring the bell, if you wan na see when our next articles are Coming so you get it first, This has been The Journey Signing off.