Categories
Online Marketing

How to Get Traffic to Your Website

It’s not something you can do today and you’re going to start Getting traffic tomorrow Right Right, But if you have all this Great content but bad SEO, no one’s going to find it Welcome to The Journey, I’m Nealey And I’m Morgan, And today we’re talking about how to get traffic to your website All right.

So I’ve got this website and I made it all super pretty its got good. Animations, how do we get traffic to it Yeah, so you spent so much Time and you’re pretty bummed that no one’s finding your website Well, the first thing you Need to do is you need to put content on your website? So if you don’t have articles, if you don’t have a Reason for people to be continually coming to your website. You need to give’em a reason So start publishing content regularly Start a blog.

It’s the Easiest thing that you can do You can post whatever cadence you want, whether its once a week twice a week three times a week, four Five six times a week, I don’t know You pick what works for you and just start putting content out there. Then people will start finding it and then subscribing and Coming back and back again, All right and as a bonus, we actually dove pretty deep into content creation.

And content marketing We’ll throw the link right over there, But talking about the cadence and series, how do we really keep things? Organized and consistent Easiest thing you can do is create a content calendar, Its a place where you Can put all of your post and all of your ideas in one Place and then you can see,’Okay. I need to write these 10 articles and they’re going to post on these days..’ Perfect.

So we have the Content created Content is king Now, should it just live on the website? What else should we do with That content to build traffic, So the easiest thing that you can do is once you already have tons of content is: go, publish it everywhere Everywhere. Everywhere So, for example, if I have a blog post and I took great photographs and its five tips on how To be awesome, you know I should show the world on Other places on YouTube, Pinterest, Twitter, Instagram, Hey.

Maybe I should share those five tips on those other places because I have followers. There are lots of people out there that don’t just follow you on your blog, So you need to get that content out. There’s people on Pinterest Who don’t even know you exist? So you need to make sure you create a nice little Pinterest banner and it links back to your website, because people will be Searching and they’ll find you and they’ll become one of your New followers and readers – I like that, So that’s super important.

You create a banner for Pinterest and you create a you repurpose that content for Instagram, don’t just copy paste. It everywhere right, You have to make it for that platform Like Twitter, keep it super. Simple super short Instagram Include one of the tips. Imagery is everything Especially the five photos Right Make sure its for that audience.,’Cause they’re there for a reason Like if I’m on Instagram, I want to see imageries And things like that, I don’t want.

I don’t want to see text Yep For YouTube. You Basically, have a script already written with That piece of content so just get in front of the camera and share those five tips and publish to the YouTube world There. It is, And then you put little Micro-Content everywhere else on YouTube and then back to your website, just repurpose its like a circle Just be everywhere and share Yep Share it all All right, so we’re repurposing content, we’re putting on social we’re, putting it on our website, putting it where our followers are.

But what we haven’t brought Up is email marketing. Now a lot of people say ‘Email marketing is dead, don’t use it its in the Past everything’s, social.’: What’s the value behind email, marketing, First and foremost, people who are saying Email marketing is dead, NO, NO, NO Email marketing is still alive and well The great thing about email marketing, its really one of the only Places where the algorithm, like all these algorithms out There that hide your content and make it so people who Are supposedly following you can’t find it You own that list, And so, when you send an email, They will see your email, So that’s a great way to get your content in front of eyeballs of People who indicated like literally they’ve, signed Up to follow updates from you, So in email, marketing, there’s lots of different Things that you can do You can do a newsletter.

You can just anytime, you post, you automatically Send an email to anyone Whatever you want, just go and get in front of Your audience through email, What are some of your Favorite newsletters Like go check your inbox Right now and just look: Are you following businesses and there’s a reason and What a super great point is you don’t always read those messages Right right, But you still see that brand constantly Yep Right, keeping that awareness going When they see that email from you sometimes they’re, going to click they’re going to go back to your website and that’s Going to increase Traffic to your website, And just to add on to that, we talked about it in earlier articles, not to’sell, sell, sell.

‘, You Want to’tell tell tell.’ And when you’re creating your Email marketing newsletter – you want it to add value, Whether its your blog post or content, Don’t always be an offer to buy this.’cause you’re going to get Just unsubscribed immediately, So what are some other Options that we can do to help build traffic to our site Yeah, so we’ve done a ton. We’ve built our own content. We’ve shared our content on All of our social blogs and all these different places we’ve gone to our email list Now its time to go to Other people’s website Out into the wild, Yes, The wild wild west of sites that you do not own yourselves, So you don’t control It called Guest Posts, So basically we know how Hard creating content is its time consuming.

You have to edit it. You have to draft. You have to Come up with all these ideas and you’re an expert And maybe you’ve already Written about the things that you’re an expert About so many times over, Your audience knows that, but maybe someone else’s Audience would benefit from learning from you, So Guest Blogging is Going to someone else, maybe in your niche or a Different niche and saying “ Hey.

I would like to write An article for your audience, Here’s what I was thinking.” And what that does. Is you Create very useful content, And then the most important is that, somewhere in your bio or in that article, you have a link back to your website, So that these new readers can find you and then go to your website visit and follow you from there. Not only that that also Build back links right Yep, So that helps your SEO.

Increases the traffic, which is what this article is about – That’s perfect because That ties into SEO Getting more traffic to your site. It means appearing on search engines. So if you aren’t even Appearing on the first page, your basically dead, No one goes past. The first Search page of google or any of the search engines, So you need to work on your SEO, which is your Search Engine Optimization, So that way, people when they’re searching for your keywords or your products or services that you show up and they visit your site.

We actually just did a Article all about this, You can check it out right here. All the basics of SEO SEO is so big, make sure To check out that article, But if you have all this Great content but bad SEO: no one’s going to find it. So you really work on your Seo to increase your traffic Right And what really Helped me understand, backlinks and something that I deal with a lot is you can think of backlinks Almost as like followers or like on your post on Instagram or wherever else, The more likes you get, the More people are going to see it, So those backlinks are Just “ likes” for your website, So SEO takes a ton of time right.

It’s not something you can do today and you’re going to start Getting traffic tomorrow, [ Morgan ] Right right. What are some things that, if we need that instant gratification like’, I’m a millennial, I need to see it now.’. What are some things I can do. To get that instant traffic Yep, Like you said, SEO, is building a Relationship with Google, So it does take time. It’s Like we’re dating Google, You have to take them on all these dates month after month week after week, and so it really does Take six or 12 months to really have very Very strong SEO results if you’re consistently Putting in the efforts, But if you need traffic now there are things that you Can do right now to get.

.. Right, meow Right now To get the Traffic that you need Its called’Ads.’ So ads on search engines are an easy way to have your website pop up on the top of the search results, But the problem with it Is that its pay to play? So if I have a $ 1000 ad budget, every time that someone clicks that ad it gets subtracted from my budget And eventually whatever the rate is when by budget’s gone, my website,,’Poof.

‘, It no longer appears on the search result, But ads do work. We love Google, That’s why we use it Every single day, Multiple times per day, So people love Google And they do trust the ads. So if you need people to Buy your products right now, you might want to look Into a PPC campaign to get that traffic Right, That Pay-Per-Click and Google’s not the Only place you can do it, I’m sure you’ve scrolled on Facebook or on Instagram or Twitter and you’ve seen the ads there too, Like you need to be Where your audience is Like Google’s, probably the most relevant,’cause people are searching.

For those exact terms, so you’re going to get that instant click, But its part of the brand awareness and just random clicks to the site, those social media platforms, Are probably pretty good, too Yep, Speaking of social ads, social ads can be very targeted because they know everything About your demographics, what you like, what you don’t like! It’s a bit scary, All right! So we’re Doing all these things to build traffic to our website, but how do we know what’s working Analytics? So if you do not have Google Analytics installed on your website.

You need to stop and go Install it right now, Because it has so much information about who is visiting your website when they’re visiting your website, how long what pages they’re visiting when they’re leaving Its so much information, and it will help you understand. Which of your articles that you spent so much time creating are getting the most traffic Where they’re, coming from What search terms, people are searching to find those articles And so you’ll be able to see very quickly what are your top performers and what are your duds? So you can stop working on the Things that aren’t working And building more content that people are actually searching for So Google analytics you could do a whole article.

Just on that There’s master courses – Just on Google analytics, But even just having The basic installation will give you enough information, so you can continue building content that your audience wants. Which will bring more traffic And then to add on that. I probably recommend setting Up, Google webmaster tools Just so you can see where your organic search Traffic is coming from. You can see the search terms.

How often people are viewing It they’re clicking it Things like that kind of piggy backs on That Google analytics Yep All right guys. I hope this Article was helpful for you and that you have actionable Tips that you can start today to start increasing Traffic to your website, I’m curious. Let me know In the comments below What is one thing, you’re Going to start doing, Are you going to build content? Work on an email list, let me know, I know what I’m doing.

Creating article content, Nice Awesome, Make sure You like and subscribe and ring the bell, if you wan na see when our next articles are Coming so you get it first, This has been The Journey Signing off.


 

Categories
Online Marketing

How long should a blog post be? – Blogging Tips

Do I am a car starting about the length of a blog post? It’s a really common question that we get time and time again and it’s come in on the QA for this week. Yes, Marissa Jenkins has asked that question. How long should a blog post be and well I’ve decided to take on that challenge because I know a thing or two about size or blog posts, just so what care blog post right? Marissa! Thanks for the question when it comes to the size of a blog post, there’s no hard and fast answer like everything in life, everyone is different.

Everyone is unique, some will be longer than others. Some will be shorter than worse. Some will need to be longer that aren’t long enough and some will be too short that they just can’t have enough energy. So how do you make sure you’ve got the right length of a blog post? It’s a tricky one to wait! Oh well! Let me give you some advice: conventional wisdom around SEO will tell you that anything over 350 words has a better chance of getting ranked well, that is true, but we found that actually blog posts longer than a thousand words get ranked even better.

In fact, only 6 % of bloggers are creating content with more than 2,000 words. So if you’re looking to stand out with a piece of content, maybe it needs to be over 2,000 words to really stand out. So that’s just if you’re looking for an epic piece of content that you really want to impact with. Maybe it needs to be 2,000 words or more now, for your standard, blog post. How long should that be? Well, it depends really on what the standard is again within your niche.

There’s going to be a lot of other bloggers, regardless of what you’re writing in, but you can be pretty sure that a good few blogger is already talking about this company, so maybe take a blog post of theirs copy it and then paste it into word and You’ll see the word count and do that for a couple of bloggers within your niche see what their typical length of blog post comes out like ten people pick 10 because the maps are in okay, kids take a note of how long the blogpost are, and that Will give you an average called the blog post, but most bloggers within your niche are producing.

It will give you an idea what your benchmark should be for standard content. What your benchmark should be for super pieces of content and it’ll also give you an idea as if you wanted to do a short, quick, well postal, a short Creek Road close to you or I could be 3 or 500 words for two people within your niche. A short blog post could be just 100 words, or it could be a thousand words, so understanding where your niche is in terms of the types and length of blog posts that are going out there will help.

You then decide how long your blog post should be for us. For me, in particular, our blog post generally, especially at the moment, are coming in well over 1,500 words, if not over 2,000 words, in fact, I’ve just written a first draft or vocals. Today, that’s two thousand two hundred and fourteen words and that’s like forged wrap, so that will give you an idea of the types of content we create now.

Having said that, most of the content we create will have a kind of help to list element to it. So we’re trying to convey a message, we’re trying to show people how to do something or we’re explaining something. So that does take time to convey in a blog post, whereas if it was a quick bit of news like our fantasy football side, when we report on the news, those articles would probably be just about 350 400 words, no more, no less precise enough to give You the facts, but not long enough to bore you, so that’s what you’re kind of looking at so there is no definitive hard and fast answer.

Look at! What’s going on within your niche look at what other people are doing and then decide. Does this style of blog post, I’m writing soup the length of time I have to write above 4. So if you’re writing a hell, when you’ve only got time, maybe to not go 500 words, you might be able to do one at the time you have. You. May need to read you your schedule to push that whenever maybe write it at a later date, so just think about the style of blog post.

Can you convey what you need to convey within that style within a limit and that’s what it comes down to and really the best piece of advice? I can give you when it comes to how long a vocal should be is a blog post. It always be as long as it needs to be with short enough to be engaged, so don’t try and draw it out just because you’re trying to hit a word count and if you can take out some unnecessary words.

I do suggest you do something. In fact, I linked to a recent article in the description below with nine ending tips for bloggers, and it’s something that I spoke about recently on the blog that will help you wan na, come to editing your blog content and also will have a bearing on how Long, your blog posts are going to be so what I will say is don’t worry about it, really how long it’s going to be, but if you want it to rank well, then it’s got to be over 350.

As we know, I would say it’s got to be over five, at least if you really want to stand out from the crowd. You’ve got to do something bigger and bolder than what’s already out there, but don’t start out creating a piece of blog content with a ward count in mind. Have it as long as it needs to be, but short enough to cover all of the points. So that’s it Marissa. Thank you very much for your question today and don’t forget folks.

If you’ve got a question, you want me to answer, you can leave in the comment section below or you can send me an email. It’s still up content dot Academy, but that’s it for me for this Tuesday and until next Tuesday happy blogging


Content is King! Bloggers are the best! Add more content to your digital world!

 

Categories
Online Marketing

How long should a blog post be? – Blogging Tips

Do I am a car starting about the length of a blog post? It’s a really common question that we get time and time again and it’s come in on the QA for this week. Yes, Marissa Jenkins has asked that question. How long should a blog post be and well I’ve decided to take on that challenge because I know a thing or two about size or blog posts, just so what care blog post right? Marissa! Thanks for the question when it comes to the size of a blog post, there’s no hard and fast answer like everything in life, everyone is different.

Everyone is unique, some will be longer than others. Some will be shorter than worse. Some will need to be longer that aren’t long enough and some will be too short that they just can’t have enough energy. So how do you make sure you’ve got the right length of a blog post? It’s a tricky one to wait! Oh well! Let me give you some advice: conventional wisdom around SEO will tell you that anything over 350 words has a better chance of getting ranked well, that is true, but we found that actually blog posts longer than a thousand words get ranked even better.

In fact, only 6 % of bloggers are creating content with more than 2,000 words. So if you’re looking to stand out with a piece of content, maybe it needs to be over 2,000 words to really stand out. So that’s just if you’re looking for an epic piece of content that you really want to impact with. Maybe it needs to be 2,000 words or more now, for your standard, blog post. How long should that be? Well, it depends really on what the standard is again within your niche.

There’s going to be a lot of other bloggers, regardless of what you’re writing in, but you can be pretty sure that a good few blogger is already talking about this company, so maybe take a blog post of theirs copy it and then paste it into word and You’ll see the word count and do that for a couple of bloggers within your niche see what their typical length of blog post comes out like ten people pick 10 because the maps are in okay, kids take a note of how long the blogpost are, and that Will give you an average called the blog post, but most bloggers within your niche are producing.

It will give you an idea what your benchmark should be for standard content. What your benchmark should be for super pieces of content and it’ll also give you an idea as if you wanted to do a short, quick, well postal, a short Creek Road close to you or I could be 3 or 500 words for two people within your niche. A short blog post could be just 100 words, or it could be a thousand words, so understanding where your niche is in terms of the types and length of blog posts that are going out there will help.

You then decide how long your blog post should be for us. For me, in particular, our blog post generally, especially at the moment, are coming in well over 1,500 words, if not over 2,000 words, in fact, I’ve just written a first draft or vocals. Today, that’s two thousand two hundred and fourteen words and that’s like forged wrap, so that will give you an idea of the types of content we create now.

Having said that, most of the content we create will have a kind of help to list element to it. So we’re trying to convey a message, we’re trying to show people how to do something or we’re explaining something. So that does take time to convey in a blog post, whereas if it was a quick bit of news like our fantasy football side, when we report on the news, those articles would probably be just about 350 400 words, no more, no less precise enough to give You the facts, but not long enough to bore you, so that’s what you’re kind of looking at so there is no definitive hard and fast answer.

Look at! What’s going on within your niche look at what other people are doing and then decide. Does this style of blog post, I’m writing soup the length of time I have to write above 4. So if you’re writing a hell, when you’ve only got time, maybe to not go 500 words, you might be able to do one at the time you have. You. May need to read you your schedule to push that whenever maybe write it at a later date, so just think about the style of blog post.

Can you convey what you need to convey within that style within a limit and that’s what it comes down to and really the best piece of advice? I can give you when it comes to how long a vocal should be is a blog post. It always be as long as it needs to be with short enough to be engaged, so don’t try and draw it out just because you’re trying to hit a word count and if you can take out some unnecessary words.

I do suggest you do something. In fact, I linked to a recent article in the description below with nine ending tips for bloggers, and it’s something that I spoke about recently on the blog that will help you wan na, come to editing your blog content and also will have a bearing on how Long, your blog posts are going to be so what I will say is don’t worry about it, really how long it’s going to be, but if you want it to rank well, then it’s got to be over 350.

As we know, I would say it’s got to be over five, at least if you really want to stand out from the crowd. You’ve got to do something bigger and bolder than what’s already out there, but don’t start out creating a piece of blog content with a ward count in mind. Have it as long as it needs to be, but short enough to cover all of the points. So that’s it Marissa. Thank you very much for your question today and don’t forget folks.

If you’ve got a question, you want me to answer, you can leave in the comment section below or you can send me an email. It’s still up content dot Academy, but that’s it for me for this Tuesday and until next Tuesday happy blogging


Content is King! Bloggers are the best! Add more content to your digital world!