Categories
Online Marketing

Keyword Traffic Research with the Google Keyword Tool

I also want to talk about what kind of traffic you can expect to get for a number one ranking in Google and also where you really should be looking for the majority of your traffic. It does probably not where you think so, as you can see here, I’ve got the the keyword tool page open and we’re going to go ahead and use coffee mugs for this.

For this demo before you do run any queries I suggest clicking. This only show ideas closely related to my search terms, box it’ll, give you much better results out of the gates and I like to search by local monthly search volume to begin with so real briefly, we’ve got all the keywords here. Obviously the competition in the Google ad network lets you know how many people are bidding for this keyword, the global monthly searches and the local monthly searches.

If you’re doing this for e-commerce, you’ll want to focus on the local monthly searches, those will be much more applicable. So the most important thing to understand, and probably the biggest mistake people make when using the keyword tool, is not understanding how match the different match types work and, as you can see, there’s three different types of matches: broad exact and phrase and the keyword tool defaults To broad, so broad match, like the name implies, is going to include pretty much anything related to your search terms, so for coffee mugs.

If somebody typed in what type of coffee should I put into my mugs, that would pop up, you know ignoring the fact. It’s a ridiculous search to begin with, but the two words don’t have to be next to each other. You know the order isn’t as important. I think it might, even if mugs was for some coffee was there that might show up as well. So it’s really going to give you a huge variety of different searches.

So broad, isn’t quite is isn’t real. Accurate. A phrase is much better and phrases going to only return, search, queries that use the phrase. Coffee mugs in that order. It’ll still return some extra things and some extra queries. So, for example, if someone typed in where, where can I buy coffee, mug or I hate coffee, mugs or my wife keeps hitting me with coffee mugs, you know any of those would pop up under you know.

Under phrase match, but it is a little more accurate, but but the best of all these is going to be exact match. An exact match like the name. A prize is only going to is only going to show search, queries or report search volume for the exact search, coffee mugs, and this is going to be usually what what I use and what I recommend using when you’re doing research, because it’s going to filter out A lot of that extraneous information, so we can see down here now: coffee, mugs, we’ve got you know: 12,000 local monthly searches and which is great.

So you might be thinking: oh, hey, 12,000, local monthly searches. If I’m number one for Google I’m going to get. You know I’m going to get almost all of those and as wonderful as that would be that’s just not the case, and the reason is because Google’s gotten more aggressive recently with their advertising here, I’ve got the the Google listings for coffee mugs and you can see Zazzle is, is the number one organic listing or than the number one non paid listing that Google at Google displays, but above them, they’ve got three ads here and you’ve also got this big side bar on the right with a bunch of pictures and paid advertisements, and So there’s a lot of you know, there’s a lot of stuff competing for that number.

One spot that’s paid advertisement, and I can tell you, based on a number of keywords, that my business is ranked number one for that. Based on the results, Google will show you in the keyword tool. You can. Probably you can you can plan on getting about thirty percent of the volume if you rank, if you have a number one ranking and that that’s a little squishy, it could range anywhere from thirty to fifty percent.

But 30 percent tends to be much to be much more accurate in my experience so out of 12,000 local monthly searches. If you have the number one ranking that Zazzle site, it’s probably only seeing four thousand people a month for this. So maybe you don’t just a few over. You know. Maybe one hundred twenty hundred thirty people a day which can be a little a little little depressing, but the good news is you’re not going to get the majority of your traffic from this.

This number one money term is what I refer to it. As you know, kind of your route term, where, where you’re going to get probably 80 to 90 percent of your traffic, is in the long tail of variations of that term. So, for example, we’ve got coffee mugs here, but listed below that. The second second highest volume query is personalized coffee, mugs with 3600 custom, coffee, mugs, travel, coffee, mugs, funny coffee mugs, and these are what I refer to as long tail variations or long tail keywords and they’re.

Just the root keyword, obviously with some additional modifiers on there and the thing that’s great about these long tail keywords is: is one they’re easier to rank for because not as many people are going after them and two they usually convert at a much higher rate than Kind of your primary primary keyword, because they’re more specific and if you serve up a page, that’s optimized for for that term, whether it’s travel, coffee, mug or you know, personalized coffee, mug you’ll be able to get a much higher conversion rate on there.

So this is where you’re going to get 80 to 90 % of your of your your traffic and when you’re researching a niche, be looking for lots of these variations in this coffee mug example. You know, we’ve got you know almost a dozen here with with more than 500 500 search terms, maybe more than that. So look for lots of variations in the long tail and also look for the search, the search phone. You want to make sure that it’s you’re always going to have it drop off.

You’re, never going to have or very infrequently are you’re going to have the long to variations have as much volume as your money or route keyword. But you want to see once you do get into those long to variations. They don’t drop off to significantly, and here there’s you know four coffee, mugs, it’s pretty decent you’ve got thirty. Six hundred twenty-nine hundred you know you’ve got about all looks like six or seven they’re in the thousand range and then we’ve got another dozen.

Probably you know in the four hundred to a thousand range, which is what I would call a deep niche. So that’s that’s a really encouraging sign. So let’s look at a different example: fishfinders I’ll sort, these by local monthly search volume, again we’re on exact match here and you can see fishfinders. It has about 2,400 exact matches per month and then we’ve got. We’ve got a few variations: we’ve got Eagle, fishfinders L’Orange fishfinders hummingbird fishfinders, but you know really only a couple in the just there’s three they’re in the thousand range and then we drop way off to three hundred and two hundred and by the time where a dozen Down or in the 100’s or even you know, ten down around the 100’s.

So this isn’t to say this mark would be awful, but I would I’d be a little leery of the fact that it’s not a deep market, there’s, not a lot of longtail variations, and so, instead of maybe getting you know, you know 80 to 90 % of Your ear keyword, traffic from longtail variations – this might be something where maybe it’s more like 65 to 75 percent. Again, these are ballpark numbers, but you do want to look look for those longtail variations, they’re, indicative of of good markets getting into and and indicative of, the possibility of a lot of your traffic coming from those longtail variations.

So three key takeaways for this article. The first is make sure you’re using phrase or even better exact match to get more precise results when you use the keyword tool. Secondly, just remember that when you are looking at those those money term volumes that you’re only going to get a fraction of those – and that’s even if you’ve got a number one listing in Google. So don’t don’t overestimate how much traffic you’ll get from those and finally make sure you’re.

Looking at how deep a niche is and looking for those longtail keywords, because the more you have of those and the less the volume drops off with those longtail keywords, the better chance, you have it getting a lot of traffic in that niche. It’s also a great strategy to pursue those longtail keywords in terms of SEO and marketing, because you’re going to be able to rank for those more easily will be less competition for them and they’ll convert better.

So if you have any questions about this article or about using the keyword tool in general love to answer them, they’ll do my best too. I just please leave them in the comment section below if you did enjoy this article and are interested in in learning more about niche evaluation, market research, ecommerce and how to start your own business or how to how to do research and improve your existing e-commerce business.

You want to check out my ebook profitable ecommerce, it’s a 55 page, really in-depth guide to to picking an e-commerce niche and starting an e-commerce business. You can get that for free at my website. Ecommerce fuel com, thanks for reading and hope to see your questions in the comments below


 

Categories
Online Marketing

Keyword Research Tool Bing & Google

With you case study articles. Today we have Peter Davis with us. He is a Twitter expert, a pro marketer and we’ve been spending some time. I’ve been showing him the software and he’s going to be doing it mostly talking I’m going to be answering questions, so I’m going to put a muzzle on myself and I’ll go ahead and share your screen.

Heater. Tell us a little bit about yourself in like 30 seconds or less. Basically, I am a internet. Marketer have been for many many many years now, currently getting involved with text marketing of created my own little program that helps with text marketing. So I like the idea of search triggers because it can help me write articles that are better than there are other people, so I can get them ranked.

So I want to pick your brain about the pro version of search triggers and see how I can use it to get the best subject to talk about on the topic of text marketing and i’m told that you’ll be able to show me how to get the Best one, so I assume I can just type in the box here: text marketing yeah. What is it that deep in quick thing which which is the best way to use okay, so the best thing to do is start off with quick right just to get the setting of the landscape all right so I’ll? Do that then yeah? Okay? So I can see from here that I’ve got some good rankings in like number 5 means it’s a great keyword and it’s very popular, obviously, because the word text marketing and has we have a lot of competition.

I imagine and then because I’m in Canada obviously shows up in Canada. Ok, so I see here that that Bing likes text marketing. Yet Google and Google like it, but then Google don’t care too much about the other terms. Is there a quick explanation for that? Yeah? You see Bing and Google, give different ways to different keywords so like if you sort by Bing rank you’ll, see that Canada, technology, terminology and platform being is more concerned about uh the things of business owners and business needs.

So that’s why text marketing technology is trending. More inside of the Bing search engine terminology is trending more inside the Bing search engine. Google is all about this whole free free free thing. So, if you, if you click on the google rank, just click on where it says google rank um, you know it. We’re thing of changing the word: Rank 2 rating um, probably the night better release. That’s going to be that way.

You can see that text, marketing, free text, marketing services, text, marketing laws and text marketing companies. Those are the top five things that Google considers important around. That time you know around that term, and so you can just sort on each column, and you can do this kind of real-time. Now you see that pages column is all 0 yeah yeah. Okay, so pages is the number of competing pages.

Now you can do this manually with a free version, as we showed in the previous article that’ll be uh, you can even click on the 0 in Google right under text marketing technology. Oh, that would type me to google, wouldn’t nothing yeah that brings up yeah. Go click on that it opens up a google search. It’s just a time-saving tool. Oh yeah! Well, right! When you can do seven billion results, yeah, okay, so 7 million results isn’t really useful because if you put that in quotes – which is what we covered in the previous article put it in quotes, let’s see how many drops it down to there’s a terminology.

Little fan actually forward: okay yeah. They have that talk that have that in the title here. Yes, yeah, that has an entitled so they’ll um one other thing close that window. You know the difference, another difference between the the pro and the beta, the free version. If you click on the blue doc, click on the blue dot next to technology or terminology, I guess we were using last night well, what does about here? 22 results.

It automatically fills in the in title and puts in the quotes, so it’s a real big time. Saving ready, yeah, definitely not equal rival, is kind of a ninja termed a lot of people in the industry know it basically says look guys. I don’t really care if it appears in the body text it it has to appear in the title. Exactly that’s much. Portant precio busted one now sequency text marketing technology has 22 results.

Now go go back. You close that window go back to search, trees and I’ll click on terminology, the blue dot. Oh, I say 7 results. Let’s take them better. No, this is no results found. Let’s see searching for entitled without the quotes, of course sure. So if I read my article so for already in that first color means we started using this. I already found that text marketing terminology might be a good title for my blog post, my absolutely Allen’s going to order anybody good anybody can use this knowledge by just understanding in title, colon and then putting stuff in quotes.

That’s right, you don’t need search triggers, but it saves you boatloads of time, which is why I have searched triggers as my homepage. Exactly as I start searching here, and I can search both Google both being at you know, Bing and Google. I can go right to the in title and what we’re building right now is your ability to tweet right from inside of zoo figures, that’d be cool. So what I want to know now is the exact button and the deep button.

Okay, if I use the same okay, we’ve decided that maybe check mark text marketing terminology might be my article, but we’re not sure yet there could be a better, better subject to use. So what does examine thing to hover on exact? It should bring up a little pop-up lover yeah, if checked it will use for the exact phrase. Okay Ron, hover, quick, keep stretching the number of page results via keywords, and that saves you search points, okay, cool right so so freely.

What I want to do was let’s go into the quick first, but did you want to cover exact? First, I was going to cover quick um while wearing quicklist, a quick, okay, so uncheck quick, uh-huh and then run the search again now we’re going to spend some credit. But there’s nothing checked is that okay right exactly yeah all right and okay, so you’ve run out of points. Luckily, um, okay, you wan na explain everyone by points.

What points are? Will I give you some more points? Yeah. I understand because I’m part of the case study group, the first users of it, that I don’t expend any points when I use search triggers. But what the points are for is because I understand what you were saying earlier, that some of the features of search triggers relies on another search engine that charges people for its data to be displayed, and I understand that search engine that gathers every better.

All the information from bing and google and correlates it in a way that can be used by companies as yourself, but unfortunately that costs money. So therefore, some of the free stuff we’ve done is free, but the deeper stuff will cost a point or two but or some points to do it. But fortunately, because we’re part of the weighted case, study group will get them for free, exactly yeah, and I understand I think early on, though you’re talking about when it launches the sep tember, that there’s three ways that people can can pay for the pro version.

They can get pay one time fixed price of one hundred, ninety seven dollars and they get 5,000 any time points and they can display more points as they need them or if they did a subscription, which is ninety seven dollars month. They actually get 9700 points recurring. So, every month they get na 1700, but I would assume that if I tell people about this search traders and their share and I put on facebook, do you give me points for that? Yeah we’re going to be doing a whole bunch of pre pre-launch activities, and so, if you share posts on Twitter, you put stuff on your facebook we’re going to be giving you bonus points.

That’s awesome! We’re going to be doing trainings for people when you read the training, you’ll get some points. When you add a feature, you write something about it. You’ll get some points, so we’re really wanting people to start engaging with this tool, and you know the September 9th is our launch date. We’re concurring we’re doing this concurrently with a big destiny launch I’m actually, I’m working with.

You know on the promotion of the destiny launch behind the scenes with some colleagues and I’m very excited about about. You know that how just you know, then, will we learn from search triggers? Sometimes one or two words makes all the world of a different God God. So let’s have a look now, or did you give me some point? Well, you know thing. Is I I’m trying to find you in here and uh? Oh okay, I’m not finding you in here so um, maybe in the private google chat you’ll have to put in the boy.

Have you stopped sharing your screen and give me your email address all right. You could say that yeah yeah stop sharing the screen, so I stopped yeah yeah so go go ahead and in the google chat or skype or whatever you want to send me. Your email address, which is the email address you registered with search triggers because i’m not seeing you in live in the register here and guys. If you’re reading this article and you’d like to participate in the beta.

I know it’s a cheesy off inform we’re going to be updating it, probably as soon as today or tomorrow, but just go to search triggers calm and fill it out have to confirm your email address. You know the dog and pony show and then make sure that we can. We can get access and keep you updated with all the release information. It’s cool Peter yeah. I put the I’m, put the email address on it: okay, oh oh, okay, yeah! I saw that in there by didn’t, recognize you, okay, okay, we’re all right.

You are good I’ll, go back and share your screen yep! I have it’s not showing up. Okay, yeah! I see it remus crackle, alright! So now I want to do what we’re going to do now is: do none of the boxes are checked? We just put in the word straightaway. Let’s see what happens yeah, you probably have to sign out and sign back in again. Oh ok, just trays with his life, so what yeah and while a peter is signing back in, if you guys have any questions and you’re reading this hangout, there’s a question box right below where this hangout is taking place, feel free to ask us any questions.

Oh, you know we are developing this tool uh as we speak, and your input is greatly greatly appreciated. As are you, we’ve had a lot of people, say God great tool, love it love it. You know it’s grant st. You know that’s great and we love and appreciate that, but if it’s more specific it’s better, if you say like you know, I started using search triggers in my blog traffic increased by twenty percent or I’m you know, III, just like one of our people um.

You know before they they sent literally they they they. They use such triggers to develop a trending book title for the new. You know for actual print book. Also they were just about to go, publish their book before it. You know they realized. Oh my god. This one word is way more popular, so I’m sorry yeah. So here we have the page camp yeah all right. So now, if I am, we were looking at technology and terminology so there’s actually, according to the search engines, no pages that deal with terminology, okay right, then right but 3300 that deal with the word technology, yeah and so sort by the page column go ahead and Click on pages, and it sorts by that cause, you can click, it click it again.

You can go ah save steps up the blue domain 0 or unknown. So that means what there’s not enough pages all well. It means that uh, we don’t have any evidence that that, under the you know, under that phrase, that there is, if there’s enough, okay, but you think text marketing laws is 22 pages yeah the color. Let’s talk about the colors yeah. These are orders of magnitude, and we did that because when you have really really long lists, okay, uh, it’s really easy to just sort of like scan through the list and ways what one of the things you want to look for.

Something has lots of traffic, but doesn’t have a lot of pages. So, let’s, let’s, let’s run the pro version – real, quick on this, all right. Okay, so what do I do? Allow us up? Oh okay and click on pro analysis and then run the analysis. Alright cool and what am I looking at and there’s drill costs 11 points you see that yeah lemurian and check for now. Okay, but what happens if I just what? If I check the otherwise exact match prices? Yeah, that’s a future feature that takes quite a bit of explaining okay.

Well, let’s not worry about it. Yeah that doesn’t pretty quickly. Doesn’t it yeah now it’s doing is it’s taking the process we cover before it’s doing all that work for you behind the scenes. Wow, look at that – let’s not switch to advanced few just yet. Let’s just take a look at this okay, it’s saying the text. Marketing companies is a much better bang for your buck. Remember we talked about technology, yes in the previous article.

Yes, well that’s great, but there’s not enough people looking for it brage! Okay text marketing companies is a much better blog post, even though it’s competitive, there’s more traffic under it and it gets the highest score right now: text: marketing, free, okay, that’s their text, marketing services! Again, but you see the only one: that’s got a green dot is terminology, yes, and so what I would do, Peter that is scroll down to UM the keywords and URLs below, and I would grab that and give it to your assistant.

Oh, ok, ok and I would write blog posts on each of those topics yep. Now let me show you one more thing that you can do. Ok, you can click on them. Don’t click on advanced. Yet I know it’s very tempting. Well, you’re not going to show that in this, don’t do it don’t do it? Please don’t do it put it in a public article but um, but just just break out very briefly so far text, marketing, terminology or text marketing technology are the front-runners to write a post about yeah.

But this. But before you jump ahead, let me show you a little secret: that’s only in the pro version. Click on the red dot under 2.41 – Oh see. So what’s that show me well with that’s showing you is a unfiltered, unbiased view of the top ten people. That is not influenced by um, let you say it’s not influenced by geography, cookies, your profile or all those other things that everyone else is being influenced by read.

This is a raw data, so two raw data. So if you want to go, look at you know like you, might you might not find best text, marketing reviews and ratings of SMS marketing yeah? What I would do is click on that link and look at the article. Okay. I me know: if you go to Google, you may not find this site, and this is the Nugget. This is a gold in sight raw and you want to reach out to those people, and you want to tweet about them, and you want to get friends with them because they’re the people that are writing all the reviews, in other words, they’re the big kid on The block they’re the number one they’re, the number one people exactly so I shall contact six people and talk about mine mine product exactly and you want to put your product and make sure your product is featured here.

That’s why the pro version is really for pros. Yes and then you said, there’s a business version as well, so there’ll be some more for the business. What about a possible blog post right all the time? The business version has a wizard we’re working on a wizard. So all this data and this behind-the-scenes stuff, it’s just going to say, hey what are you looking for hey? What’s your industry pick 1, 2, 3, 4 X Y Z, and it just does all that stuff for you right but, like I said in earlier, everyone who’s part of our beta group until September.

Ninth when we launch – but you know everybody gets access to all of the features – the biz Pro all the versions right here, while we’re testing. So, yes, it’s really it’s really an opportunity, and if you want to be a case study, you can also visit our website and get information more information about becoming a case study. You got to have a business, you got, ta, ask them traffic and guys you got ta have at least a you know, a domain relevancy or well.

You know rank of like 20 or 30. So so what do I go now? We’re not go now to find out, which is text, marketing technology still a good place for me to write about well, it’s very competitive and doesn’t have any traffic, so I would say no right. Okay, if I wanted to play for my treasure, everything has a score of zero is because there’s no traffic under it yeah, but if I paid um, google low or being some you know, if I wanted to run some Edwards that’d be like really really cheap.

I’d. Imagine because there’s no competition for it. So could I get a pic that way if I paid for it uh, you would be building your own traffic and you’d be a trendsetter and that you know we could come back here in a you know. Let’s say you did that right, yeah, we could come back here in a month and all of a sudden you would start seeing oh yeah there’s some traffic under this, where the traffic data from google or from bing is only coming from people who are bidding on Ads, if no one’s bidding on God, then they don’t have any traffic data.

Exactly i’m giving you ND. Oh yes, that’s true, so often pay pennies in the dollar and get some good traffic. And then yes did you start the train myself? That’s pretty cool yeah! You want to start the trend yourself and then what that does. Is it’s going to drive the price up? Ah, but it’s also going to start trending them yeah yeah. So you get out three thousand three hundred pages under that yeah.

Now, let’s talk about deep okay, so I pick up date, yeah click on deep and then just text marketing technology. Yeah, let’s see what happens. Hopefully it won’t break now, whatever you use a deep search, you don’t want to do to you want to already be on a niche okay. So why are we looking at here? So you can see search triggers, found, 127, more results and all I can see them all. I say these are the top ones.

Are they yeah? These are the top ones, so Australia, articles, awards, agency, blog bulletins and go ahead and click see them all and now sort my page 60, okay, there’s any yeah honey. So well of those of that thing, there’s only three that talk about the blog businesses, Wow business opportunities only have a one page. So you really could you could really dominate the field with one yeah if you could tweet about it, so one of the things you’ll be able to do is like you’ll click, click text, marketing technology, business, opportunity, yeah, click that and you’ll see it copies it to The upper box – yes, okay, there’s going to be a button to the right of quick or, however, the the UI will be built that will allow you to tweet this directly also price.

Now, let’s take a look at how these numbers compared with instant like right now we’re searching all the web, but let’s just only look in terms of Twitter and let’s just you know, for now: let’s gear, without Scientology, X, marketing technology, business opportunity yeah, we get rid Of business opportunity because there’s no one going to be on that get rid of business, opportunity, okay and then go ahead and run that and that’ll tell you how many numbers yeah see see again: it’s it’s just there’s, there’s literally no but a project deep.

But let’s go exact: a little quicker doesn’t yeah, because it’s few it’s performing fewer searches. So there’s one person: let’s see you is what I don’t see. I go ahead and click the little click click, the Bing rank. Click click. The number five under Bing rang. Okay, now what so? Let’s go to marketing technology on twitter, and you probably want to become friends with it because he’s the guy that is in twitter.

That is also 1 pages, one user is that what it means yeah, but look at he’s, got 51. Follow of fifty one thousand followers, so he’d be a great person to know so I start following him yeah. So what about um but back in search triggers yeah, this page one? Does that just mean? There’s one user there’s only one Twitter yeah, because you, you know Twitter pages themselves, ah are already highly highly indexed both in Google and Bing they’re really really good for SEO rock.

So if I tweeted something about text marketing technology, what would happen I? You would be um you’d start showing up as a leader in that raw, and, I would say, that’s a great place to start. Definitely definitely quite fast. It’s like up focusing search figures is not just for SEO it’s more about social media and about establishing yourself a leader um. How can we show up stop the screen share, so I’ll stop the screen share.

Now you know no, don’t stop this creature. I want to make sure that we covered everything that you want to see in the pro version like. Why do you think people should upgrade to the pro version other than 0 offset out of the rd development costs to get early access? They get. You know all right in tools, I mean. Why would someone do this because you’ve got so much information here? This is awesome, so I’ve found out if what, in the few minutes that we’ve been talking, that we found a great article, we can start writing about text marketing technology, which is what I have in my program.

So if I started writing articles and blogging and doing Google+ posts and social media stuff about the technology behind text, marketing or whatever, then I’ll quite quickly become a leader in the field and be known as off one of a better word of guru on the topic Of text marketing technology so and that saved me hours of time, I’m having to go through the search engines to do that. Am I right, yeah yeah yeah yeah keep going so I’m suggesting I’m suggesting that anybody who’s considering search traders gets the pro version, at least because they’ve got to find out so much more information and get so much better results and it’s all in one spot, not Having to change then on the free version, I had to change screens all the time and put commas around stuff and inverted commas, and I wasn’t quite sure what that was all about.

But now it’s quite clear that you know if I want to start writing something. I’ve got all my tags here that I can use. So for me, it’s a no brainer, and I thank you big for creating it you’re welcome. Do you want to see one more secret spot all right, one more say curriculum only for people who stayed at the very end of the article. Oh okay, all right. Do you see those little two arrows yep in the box? Click them yep the secret spot.

Oh okay, you can upload your keywords. You can also upload your traffic data, not know what is what is traffic data? Well, that would be your export of your traffic reports from any of the major advertising. So then, you can find the best ROI on your ad spend and search triggers will be doing complete analysis on that. That’s what we’re covering only in prose excellent, excellent! Well, we’ll do a article about that.

I think’s in the near future. Yeah, that’s a article in itself just how to analyze traffic data yeah, because you know when you upload your traffic data, you now have access and to um. You know like you want to. You want to sort of break things down. Okay, um for everyone is reading. This who’s in our existing subscriber you’re, going to be getting an e-book from us, and customers are going to get a deluxe e-book that we’re going to be selling, for.

I think ninety-seven bucks you’re going to get that free now. This ebook goes through step-by-step on all these tools, all this stuff and all that you know it’s going to it sort of lays out a one month program using search triggers awesome. Okay, so you can go step by step and plan your week. It sort of breaks down your month into four weeks. Here’s what you do the first week! Here’s what you do the second week is: if you do the thing you do in your feet, this process every single month and we’re going to be evolving.

That process, as we get more of our case studies together great so you’ve, seen everything you have any questions you can you stop scaring a screen so yeah? No, I’m done I’m fooling with this now just awesome. I thought it was going to be much difficulty. No, I thought it was going to be really difficult to learn it, but it’s not it’s. Actually. I mean it looks difficult, but it’s not once you start using it and from what you’ve just said, you’re going to be basically holding our hands.

So it’s not just the program you’re getting you’re, getting a whole system in place, which is makes it very good because, obviously in our SEO – and it’s quite scary for most business owners or most people on the internet. But if you’re, basically search chickens is going to create a whole course or hand-holding exercise, I would like to say then: yes, it’s going to be great. You can’t go wrong. Yeah! We’re our whole focus is how to rank number one in all.

The search engines get under a niche phrase right, great content that gets shared and then trend that content and then spend the money on both there’s three things. I’m going to tell you where you’re. Actually, four places: you should always be spending your money on advertising. As soon as you write a blog post mm-hmm, you want to bid a little bit use some of the keywords that, in some of the training in search triggers and go out and spend some money in Google, first thing: Twitter and Facebook for places.

Okay, the money you spend there on ranking your posts will cause you to be a trendsetter. Once you become a trend, setter and people start sharing your article, you don’t need to spend money on those things. Anymore, pause the ads and go create a new article and then promote that ad become a market leader in your expertise, search engines, love great content, but more than great content. They love curated content.

They love content that shows that you’ve taken the time to look at what other people have written about and that you’re actually adding value. What to what people are saying. That’s my mission is to let me let me just give you a declaration here. Our mission at search triggers is to set the bar a lot higher for producing better content and setting the bar higher to being the ultimate keyword, research tool that everyone uses: news agencies, market research firms, article writers, bloggers, Huffington, Post writers, CNN writers.

They can quickly piece together exactly what’s trending in the media, so that they can find the best title. You know, like people would spend years becoming a great title writer for like the Rolling Stone, whereas search triggers can show you in seconds exactly what’s trending. Under that phrase, we’ve had authors and writers and book publishers use search triggers to come up with just the right titles for their books.

Titles, for there are articles about the book, so these are the applications. It’s it’s it’s it’s a huge breadth of knowledge. So, thank you Peter for joining us 2nite juarez. I’m excited thank you yeah, yeah and um, and if you would like to be part of our case study, the way to do that is to visit her website. Assert triggers calm, sign up, read your email like a hawk and then contact us directly become a customer first sign up for the case study.

Let us know about your business. I will check you out to see how much traffic you’re getting because it’s very public knowledge. I was dropping you’re getting and where you are and then um, let’s see if we can increase your traffic and your sales by twenty to thirty percent. That will say a lot more than me sitting here doing hangouts with with people it doesn’t really matter. If I can rank, I already know how to rank.

If I can teach you how to rank that’s where it’s going to be gold, that’s where it’s going to hit and that’s what’s going to make all the difference in the world. So on that, I’m Vic live long and prosper, and I will see you guys in the next article, take care and look forward to having you be our next case study in search triggers Aloha


 

Categories
Online Marketing

Google AdWords Keyword Tool – Exact Matching and Exporting – Optimized for PPC

This is uh. This is our website. I’m going to go to a home page okay. So there is the site, earth grid, calm and when I’m now goos I’m going to go into google and i’m going to type in Google Adwords Keyword tool or you can just Google Google Adwords Keyword tool. Okay. Now it gets you right into the Google AdWords tool. So this is some stuff that you probably most people, will basically just type a word or phrase in here.

What I’m going to do is I’m going to take this page right here now, i’m going to copy, because our homepage right, i’m just going to paste that right in this box under the website field. Now you can do this with any website any competitor, any product that you’re trying to sell you just pop in the URL of the website, supposing you’re selling a clickbank product just pop into you or all that what’s going to do, is it’s going to fetch all The keywords right from that site and populate the keyword list down below now.

The other thing you want to do is you see where it says broad. I want you to uncheck that and go to exact we’re going to uncheck. You have to actually click exact before you can uncheck broad, but I want you to emphasize this thing. It says exact right over here, okay and so then I’m going to go over here and I’m the type in the key. I hate these captions there we go now you see. What’s really cool is we got all these keywords? Build a website make a website domain, name, search, free web site hosting.

The next thing you want to do is go over here and search by global monthly searches, and you see web hosting. This is how many times per month, people are searching for the exact phrase. Now, if I go too broad – and I do it again – you see you have a website – 100 million websites online website, all that data is kind of useless, because it’s so broad and so vast. You probably won’t even do this. What are you doing, PPC or any kind of campaign? What I like to do is uncheck the broad and just go and exact, and that tells you exactly: okay, there’s 135,000 people searching for web hosting every month, website, design, website, templates domain names, blah blah blah blah blah all right, that’s good! Then what you can do now um, I let’s see if I can do this, I’m going to go grab all this stuff cuz.

You know, google won’t let you actually export this stuff, but you can copy that to your clipboard and then I’m going to tell you you know you want to fire up a very free tool called open office. You don’t have already have it already installed it to go to openoffice.Org, okay, we’re already five minutes through it. I’m almost done demonstrating what I was going to show you, which is really cool. This is from a 90 minute article, and this is all I learned from this 90 minute article.

So one of the things I’m working on here is delivering 10 minute. Quick BAM apply it stop this article. If you want to and go back, go to openoffice.Org and download this product, it’s a free product, it you know. If you have office, you can do that too, but it may not. You know I find that open office works better for by copying and pasting stuff. In that you like lift it from somewhere else without getting all the forest, so I’m going to go here to UM to op OpenOffice calc.

If you could also use a google docs as well fill the other key here is in there yeah yeah. You could use google docs, but I don’t necessarily want to let Google know that I’m lifting all either because all the London up – and I also what I’m trying to do – is keep a local copy of it. So, okay, so now I have my spreadsheet here and the first call of a ducking, so I could just delete that and I can expand this column out right here and now here I got all my statistics right, so I’ve got my 16 keywords.

This is how to 35,000 local 40,000 okay and now, if I want to do a PPC campaign, I now know what keywords to go after all right. So then I could save this. I’m just going to save this to my desktop and i’m going to call this a web hosting keywords and we’ll go back to that now. I’ve got now got all my keywords that I’m going to go after all right, so this is very, very useful because then the other thing is they: supposing, if you, if you’re buying a some pay-per-click ads, all you need to do is copy this column, and then You could open up like notepad, okay, paste it in right.

What happened there copy what the heck’s going on? Oh, it’s at the very bottom there. It is see that now I have all these keywords now you can grab these keywords and paste them into your PPC campaign and by those keywords, and we can do another training, how not you how to do paid advertising that wasn’t the purpose of this. I just want to show you how to use Adwords and what the distinction is now.

Why would you want to use AdWords? Well, generally speaking, if you don’t have a keyword, that’s at least like 30 or 40 thousand dollar, thirty dollar thirty or forty thousand s articles like 30 or 40 thousand searches per month. It’s probably not worth your time to write a blog post to really kind of focus on that keyword, even with PPC, alright. So on any questions I’m going to this is what I want to impart to you.

It’s a very, very simple thing. Just to summarize again number one pop in URL or you can put in the word or phrase here, but I like tears because if Dutchess all the key words right from the site. So if you’re, if, let’s say, for example, you’re writing a book and – and you want to come up with some keyword, ideas for your book will find a competitor’s book that the best seller pop those keywords in there and then use this to figure out what keywords You want to target for not just for getting your basic broad you’re, giving your broad-based keywords down and then i’m going to pick something like something in the thirty forty thousand range.

Something like you know, create a website. Okay and then i’m going to go on to the next tool with that n equal any questions before we uh that useful. Yes, that’s great, i’m sure it is alright. So, if you’re reading this article I’d like you to take action – and none of this really matters, if you don’t have a reason for using it, so if you’re selling an affiliate product, you want to use this information to buy some ads takes, you know, take some Kind of action by those ads or contact the person that sent you to this article so that they can show you a little bit more about how to do uh how to apply this to your business.