I Love to geek out over tools that, just you know, translate this technical World of search engine optimization and I like to call findability into Something that’s digestible and easy to understand by a layman.
— someone who’s, not A techie geeky sort of person, So I’m going to show you some of my favorite tools. And the first one is a tool called SEM rush.Com. Now this tool is one of my Favorites I spend most of my professional career in this one report. And I’m going to walk you through how to take a look at where you rank in the Search results and how to generate an SEO report based on your existing Ranking Alright, I’m going to show you one of my favorite tools.
It’s called SEM Rush, I did a bunch of speaking for them and it’s a wonderful organization. They Have a plethora of tools Now I’m going to pop into this, but I don’t want to… And I Don’t want to intimidate you, So I’m also going to show you one thing about this: And then I’ll as you subscribe and read my additional articles I’ll keep diving Into this tool, because it has so many great features, What you’re going to do? Is go to SEMrush.
Com and you’ll, see the screen in front of you Now you’re Going to put your website address in here, So I’m going to go ahead and put my Website then, hit start now Now the trick with this is going to give you ranking. But it’s only going to give you a limited amount, because you don’t have a Paid subscription, I have a paid subscription, so I’m going to go ahead. Now You’ll see here, I can register to get ten free requests.
It is absolutely Worth giving them your email address and setting up a password, so you can go in And really have fun geeking out over this tool, I’m going to go over to my next Tab where I’m already logged in Now, what you’re going to see when you run your Report is I’m just going to come up here to the top, which is the same thing. I just Showed you Ooh, I love the tool I’m showing my geek Okay, Let’s see what’s going on, You know it’s hard because you can subscribe to a Lot of different tools, This one is definitely worth subscribing to The Basic account is $ 99 a month, and that might like get you in the throat a Little bit, But when you see what this tool can do, you’ll be like “.
I want that.” Alright, So we’re going to go back here to findability just on the main screen at The very top – And this is the same thing as the homepage screen as well Now – I’m Going to get a dashboard of all of my ranking, Oh, I love a dashboard, So you’ll See here that I have 557 keywords I currently rank, for. It also tells you Like how many backlinks, So I have almost 2,000 backlinks Backlinks – are when other Sites are linking from their site to my site, And now these are very important.
Because they’re, like one directional endorsements from other people’s Websites back to yours, I like to think of them like a restaurant review, You Have a fabulous dinner and then you go on to like Yelp or some other website. And you endorse that restaurant and how great they are Similar to a backlink is Man, she spoke here. She did this, we love that and then they linked from that Their site back to yours, Which is gold for Google, They love those One-Directional backlinks, So I’ve got a nice backlink profile.
Now we’re going to Come down here, Look at this, So you might think “ Well. Why would anyone from Internationally visit my website?”. Well, you can see here that I have quite an Interesting spread of people who are visiting my site from the US to the UK Canada, Australia, Denmark and Spain in the Netherlands, I guess I’m huge in the Netherlands, It’s only about this much search, so maybe not really huge.
It also Tells you how much people are coming from mobile devices and other, So this Can be very, very telling about? Are you getting reach internationally and not Just by US searches, So I’m going to go in here and I’m going to click top Organic keywords: This is going to give me a master list of all the keywords. That my website currently ranks for, I think, a lot of people don’t even know. These kinds of tools exist And I love.
… I love the data because the power is in The data, If you know how you’re ranking, then you can hold the people who have Said they’re doing SEO for you, You can really hold them to task and make sure They’re actually doing what you’re paying them to do. So, let’s come down. Here You’ll see right now. Let me walk you through what you’re, seeing here So The first one is the exact keyword phrase findability So I ranked number 2 for the word findability.
It’s 52 percent of my total Traffic to my website, So people really love that phrase And it gets 880 Searches per month Now remember that’s one month worth of data and I’ll take That But then you have the times that by 12 to get the full year, which is I don’t Do math in my head, but that’s a lot So 880 is a lot, I’m very happy with that. Phrase And you’ll see here that we’ve got the exact page that ranks for it.
Which is my home page Now, let’s take a take, a look and see what other keywords I currently rank for So SEO. Coaching is the number two keyword that I rank for. I’r in sixth position, So if you think about a search result, Page there’s ten positions on a search result. Page Above the fold means I Haven’t scrolled down yet It’s an old newspaper concept. So if I have a Newspaper folded up above the fold is the newspaper Fold it down.
That’s below The fold Why they use a newspaper reference for an internet search, I have No idea, but here we are So ideally I want to make sure that I’m above the Fold That would be one to five And then 6 is just below the fold. Now. Here’s The scary stats as 86 %, never scroll down they’re just they make a decision right. At the top And then 92 % never go to page 2, They say the best place to bury a Dead body is on page 2 of Google.
So just keep that in mind that if you’re on Page 2, Not really going to be helpful. We want to make sure that you’re on page One So you’ll see SEO coaching, I’m just Slightly below the fold, It gives me 7 % of the total traffic to my Website And people search that phrase 320 times per month. On average, over 12 months, That’s a good keyword for me. I’r ranking For SEO coaching, I could do that all day every day.
That’s my jam. So SEO coaching is definitely where I want to bring. Then we come down of Course, you’re going to always rank for your name, But I love to see that Actually Findability University is not the number one way people are searching. For me, I want to have more people searching for what I do and what I know. And not necessarily for my name, If they’re searching for my name, they Already know me and that’s not helpful, to Findability.
I want to make sure that When people are typing in keyword, phrases that they’re finding me for that, Topic Not necessarily just for my name Now you’ll see Candyland map, You wonder, probably like. Why does she break for that? Well, I have a article in my YouTube. Blog called Customer Journey map, So you might want to check that out because I talked all about how your website and your customer journey is similar to Candyland, Of course, I’m going to rank under my name.
I got a rank, So Heather, let’s see Oprah. I was on Oprah a million years ago. Of course you don’t really ever stop ranking for Oprah keywords, So I’m still On there and then, as you come down, you’ll see all the other phrases I rank. For So SEM rush is absolutely fantastic for giving you keyword data. So let’s Take a peek at websitegrader.Com and it’s w-e-b-s-i-t-e- G-r-a-d-e-r.Com, So What you’re, seeing in front of me right now is the website.
Grader says how Strong is your website, So we’re going to come in here and I’m going to put in my Website Don’t have to give him your email address. Remember they’re, very good. Marketers and you’re going to hit get your answer Now. The cool thing about This tool is that it gives you a very high level, 10,000 feet overview of what Your website looks like to a Google bot. Now I got 84, which is an excellent score.
But there’s always room for improvement. It’s like these little tiny tweaks that You can make So you’ll see here performance, I love a big slider and what I’r not talking about a burger, I’m talking about a website slider. So let me Go to my website and I’ll show you what I mean by that Now some people argue Whether these are a little dated some of them say it’s a dated. I love it. I saw You see here that I’ve got a nice big slider On my homepage, So if I come down here, you’ll see that I have one slider, then I Have my second slider, then I have my third slider and then I have my fourth Slider, okay, Now these are great They’re, very egocentric.
I think a lot of Business owners love these sliders because they can put these beautiful Images on there, However, when we go back to website grader you’ll, see that I’m Getting dinged on this, So performance is: how fast is my website pulling? Is it Slow like taken forever like molasses or is it superfast? Google is a nervous Nellie, Google does not want to wait for the data; They want to make sure that That data is being pulled fast.
Remember that over 40 % of all traffic coming to Google is by mobile devices, So you have to remember. Your website is like this Big, not this big and Google wants that to pull fast, I’m getting dinged on Performance because I love my sliders, So I can always go in there and compress it. See if I can get it to pull quicker, but the next one you’ll see is mobely. Responsive That means I can look at the website this big and I can push it and All the way down to a little tiny screen on a phone, and it still looks great It Should beautifully collapse on itself, Let me show you a trick to test your Website and how it looks on a mobile device.
So I’m going to come back to my Screen and I’m going to go here So when you go over to…, I use Internet…. I use Chrome Any browser will do this. Firefox Safari You’re, going to come over here to the very End of the browser and you’re going to get this little double arrow, then you’re Going to pull it over, Pull it over pull it over. Do you see how it’s collapsing on Itself Then, I’m going to do is you’ll see here that as I go down, Oooh look Everything has neatly stacked on top of each other, and this is so important.
Because your website better look good on a mobile device, There’s how people can Come in and run their own website grader. So if you’d like to come in here, You can run a website grader right here. It comes from SEM rush and it’ll go Right into your inbox, if you like, just to kind of shortcut the whole process, It’s very important, You’ll see here Even my map it had. You know it looked like a Candyland map right it goes all the way down.
Well now that map has been compressed and it goes all the way down. So very Important that you really take a hard look at what is my website look like on A mobile device, Google will absolutely penalize you if your website is not Mobile irresponsive, The next one is SEO Now. This is an incredibly big topic. Clearly, that’s what my expertise is in. However, what it’s looking at is a Keyword, consistency on the homepage Finally, security.
Now I don’t want you to Freak out, if the security says zero out of ten, it means that every page in your Website needs to be HTTPS. That means that every page in your website is Secure One of the reasons this is so important is because lots of people have WordPress websites – Maybe you have a wordpress website. WordPress – is great. It Is easy to use you can you know set it up, you can add new themes, all the time.
It’s a great great platform for a website. However, it has a lot of security. Issues, Do you know some of the number one ways that people save their password Is actually the word password Don’t do that Anything that’s available on Facebook, Your birthday, your dog’s name, your husband’s name, Your anniversary, These are not things you want to use for your passwords. Because people can easily come in and figure out what that password is That’s A no-no We don’t want that, So what we’re going to take a look at is make sure that Https is on every single page of your website, So when Google comes, they see That, Okay, I trust you You have some nice security built in.
How do you get that? Fixed Call your hosting provider Say “. I want to be on a dedicated IP and a Secured server.” Now, I’m sorry for all the geek talk, But it’s so important. You Understand this at a baseline level, A dedicated IP is like a cul-de-sac. You Move into a cul-de-sac, you got a bunch of neighbors on the Cul-de-sac. Hosting companies, cell storage or website hosting and something called an Ip block, Like a cul-de-sac, You have lot of other people that you’re Sharing that block with Now one site could be a porn site, Hopefully not Once I could be banned by Google You’re keeping company with other web Sites that have been penalized by Google – You don’t want that Sharing is not Caring here, So what we need to do is make sure you’re on a dedicated IP Meaning just you on that IP address And then of course, HTTPS You set up your Hosting on a secured server, Very important Just give your hosting company Call Say “, I want a dedicated IP and I want a secured host.
” Very, very important. For your credibility and Trust, So as you go down, I’ve just looked at this whole Area right here, Performance, mobile SEO and security. Now, if you scroll down You’re going to be able to get very specific feedback on how to make these Better, So what I would do is you can come up to this little share button. Right here Top right corner and you can share it on Twitter. You can share it on Facebook or LinkedIn, if you want to Or you can just come up.
.. Here’s my Little kind of hack, So you don’t have to give me your email address and still get The report You come up here in chrome to file and print Now you’re able to get All the goodies from this report, without ever giving him your email address, Woohoo, Try not to give out your email because Trust me, especially with HubSpot: They will never stop emailing, you No matter. How many times you unsubscribe they keep showing up in your inbox.
So remember You Are in control You own, the keys to your website. Kingdom Run SEMrush.Com. Get the keywords you’re currently ranking for and then go to website. Grader And see how you can continue to tune up your website. These elements are So important to Google And they should be important to you. Have you hired an Seo person and didn’t really know what they were doing or didn’t have a way to Check their work.
Well, I’m going to give you my book Marketing Espionage Chapter 10 is hire and fire a web developer and how to Really understand what you’re getting for your SEO dollar So below in the Description, I have a free download of my book. Go to chapters 10, 11 and 12 to Really understand what are you buying and are you getting your money’s worth?