Categories
Online Marketing

How to use Google Analytics by Aferdita Pacrami CEO 90 Digital

So a huge part of what we do is just analytics so having data there to kind of explain what we do to see if it works to pretty much come up with strategies and everything is led by date. Everything is led by research or ohm, analytics dates, and things like that, so this is cool.

What we’re going to talk about today, specifically focusing on google analytics. It’s widely used analytics platform. It’s pretty, and I guess that’s what you guys are learn who this semester first thing: I’m not really going to go through how to add the tracking code and stuff, like that. That’s that’s kind of basics and Google Analytics itself as well, just really good guides for how to do this, but these a more kind of tips that maybe they might not really tell you about so first thing when you first set up with google analytics account.

You’ve got your account, your property and your main view as a default. You’ve got the all the website date of you now. Something to bear in mind with google analytics. Is that as soon as you set it up, that’s when it starts recording data. So it’s not historic its immediate and, if you add any filters to refuses, then who are likely to that tells good want to let it how to track so it completely changes what it’s trucking.

So so you have a filter soon ignore any visits from the UK. For whatever reason it literally will ignore them. So let’s say today you set up your google analytics tomorrow. You apply this filter, you leave it there for a week, then after week, you’ve removed it. That means that you’ve got a hold of completely different data, and you can see the issues with this because then you’ve got inconsistencies in your data.

So something to remember is whenever you set up, google analytics make sure that you’ve got one completely unfiltered view. This is one where you don’t apply any filters, don’t change anything and it’s their kind of as a backup, because if you make any mistakes with your filters or if you just want some clean data which is really valuable, you want to make sure that’s there and Then you can have your main here with them.

You know if you can filter IP addresses or whatever and then also set up a test where you would test out new filters before you apply because, like I said it’s, it’s immediate. So if you get that wrong, then you’ve got on the clean data so make sure always to have a test view. It’s really the core of using should have or the minimum or through it. You can have up to 25 and you can set it up. However, you want it always the three important ones.

Are your unfiltered view, your main you, where you apply some coracle, turns your document and also test view where you can test out any additional filters. Yes, so the main filter that I would first of all set up his IP filters, um. Yes, whatever business, you have you, you don’t want to track your own visits, because I could end up being misleading if everyone, your team, has come something on your site.

You know dates up, might look really impressive when in reality could be. You know half of the traffic that you’re getting any other filters depend on kind of what you’re. After so, for example, you might want to set up separate these four different other folders on your site, so you can set up these four. You know site.Com /of store and that’s one folder structure or psycho come forward. Slash dog things like that, so to kind of separate um your data into different kind of views and just to dig a bit deeper into filters.

So they’re, pretty easy to add you um analytics, already gives you kind of predefined filters that are the most common ones that you use and again one of the main ones that everyone uses an IP address filter and it’s just excluding your IP address and just a Note on IP addresses – I don’t know if everyone knows this, but a personal internet providers have a dynamic IP addresses. So, for example, if you’ve got whatever intimate you’ve got at home, your IP address will likely change every few months.

Family business providers really offer static. Ip addresses so that’s something to bear in mind when it folks bring our IP addresses. If, for example, you want to build throw your University access are not so sorry tropic, then you can set that up. You can just find out with your IP addresses for your uni and it ignores all traffic on between you guys. But if you want to filter out your home activity, you your best of doing that, maybe with location looking at other ways doing that instead of IP address, because after a few months, you’re going to have a different IP address and best case scenario.

Is you just have to update these filters every few months, which I don’t really recommend because it’s a lot of admin work worst case scenario, these IP addresses get reused by your internet providers, so somebody else subscribe to that entering our package will get your old IP Address now it’s pretty unlikely, but they might end up being a user on your website, so you unknowingly, filtered they’re out there relevant traffic.

If you have any kind of search functionality site, is to set up site search on there. It’s really valuable information because it gives you an insight into what people are looking for when they come onto your site, especially the reason one people would you say, searches, because they haven’t immediately found what they’re looking for and by seeing the keywords after entering – and you Know exactly what they’re interested in and maybe how to make the process easier for them how to make the presence of fondant that page easier for them.

So again, it’s in your main um preferences. That’s what is you just switch on the site, search, tracking, German, beautiful? So in Google this would be your profit ur q and it’s kind of the most used one in a lot of search functionality. Anything after search Q equals Tesco. This is the keyword, research for tesco stores. Some sites have additional filters, so, for example, they’ve got the main search box and then categories, and you can set that up as well, so that you can look at which categories people are selected.

For example, update you select your parameter queues and everything after this parameter is the site search. You can strip that openurl, so you don’t see it in your pointing, and you can also set up a category parameters for the counterpoise. It’s always before an equal sign. For example, here the different categories are English language in french language and very similar to the cube from turkey Ian equals and then um whatever the category.

Is there another thing to make sure to switch on when you’re studying google analytics of this on the demographics reports? So this is typically used for a remarketing data, but it’s also really useful for getting additional data analytics reports again this this future can be found in your few dates on these settings and what it does is when we go into your audience with points you can Actually see the different demographics of users that are coming onto your site and that’s really useful data I mean, in the long term, maybe want to do some surveys with the customers to find out where they are what they’re interested in.

But this is a great start about, because once you have this kind of information, you can really target your website to. You know that you know mainly 25 to 34 year olds, physiol website them and the majority of them are male. Then you have some ideas of how to target them. You also get interests as well. So you can see what else are interested in the way that Google Analytics take statements just by seeing what else are searching for a new database when they go to your site.

So because so many people use google analytics and they also have all the data from search. They could give you this information, but we need to enable um demographics in your setup. So I’m going to go through just some different types of conversions and how you can set up goals. So, first of all, goals are in your view as well are just in your viewing kollam. You can see Bulls there, and this is kind of how it looks like against you.

Some template, wolves and you can use or you can set up your own custom goals. These templates are quite good, but they fit specific purposes. So if you don’t have an e-commerce site, then you may just want to set up your own goal. So I’m going to talk a bit about micro, conversions and before I go into well. How does that are, for you have two different kinds of conversions and your micro, conversions and macro conversions.

A macro conversion is kind of your of the main conversion. It’s your answer. So, if you’re an e-commerce site, it’s the point where somebody ads as an item to the basket and makes approaches they bought a pair of shoes over something that is a macro conversion. Micro conversions are smaller conversions that lead to user to making a purchase. So it could be something like subscribing to your newsletter.

It could be spending more time on your site, so reading descriptions of the shoes reading, reviews um things like this, so things that would lead somebody to making a macro conversion your site and or you can set up with tons of conversions in Google Analytics. And it’s just in a goal set up. Okay, so a an example of a micro conversion would be time on sites. I am assuming that the more time people spend on the side the more the more interest that they are in the content, so the more they’re reading about the products, the services that I’m offer.

So I would look at the average duration on the site and see typically how long people take before they converts before the odds of basket or hook complete a form or whatever. And then I would take an average of kind of how long who was fun before making that macro conversion and I’d set that up visible. So in this case I’m saying if somebody spends five minutes for more on my site, then that’s a goal.

You can also add about you to these goals for monetary value. Um. If you have an e-commerce store, you know kind of you can add some how much each micro and macro go on what the monetary value is there. So, for example, you’ve got different products. You can add a monetary value of exactly how much each product costs curr macro go. So you know this conversion made X amount of money and at the end, just um.

You can select verify the school just to make sure that it works and say that part of a broader topic, but really before you kind of decide on what conversions. What what successes on your site! You need to really identify your business objectives. So if you say you’re a small business with an informational site, what what’s the point of the site, why are you online? What are you trying to accomplish? Are you a lead generator um? Are you a service provider? What is the point of even one? It’s kind of a really big question, so if you’re, if you’re just a blog um, then again I mean maybe you could answer in hypotheticals here, but if you’ve set up a business blog, what do you want to achieve with them? There are loads of different ID butters and links are still very important, though they’re not the most important things.

So if all you’re relying on is getting links for one blog, then it will help a fraction a bit, but not that much, because if you’re constantly getting links from one root domain than those links are less valuable and also it depends on how trust working. What the quality is of the blog, that’s linking out your business site. So if it’s kind of just a wordpress blog, then it adds very little value, whereas if it’s a really strong blog with the consistent following on constantly getting red and those links, you know it’s constantly ranking for its you post them.

That adds a lot more about. You so it’s all, contextual um! Really if you do have a link building campaign kind of wan na um, you want to variety. You don’t want to keep sending links just one place because then it kind of looks like you might have a partnership with this blog. So give you some hypotheticals if you have a business and you’re just adding a block, see that business then some reasons why you might want to do that in some, your blog could potentially help you learn: corn, um long till key phrases.

The way that your business site might not be able to because they’re bit limited in the type of content and they’re, not really targeting informational searches or mainly targeting transaction assertions, a blog is really good for that. So hypothetical ball in that case is just counting number of unique visitors, because the assumption there is that if you are constantly ranking on informational searches on long till key phrases, then you are more likely to get more visitors through to the blog.

But that would be a micro conversion and that would lead to potentially been sending this traffic on your business life by having strong calls to action on the blog. Sometimes the reporting you’ll be highlighting the number of visitors. The blog is generated for your main sites. That’s a new that’d be a good metric yeah. So again, a difference here would be blogs typically have a high bounce rate, because if you’ve got a consistent leadership, then they really just go read your latest post enemy.

They don’t do research, they don’t check out. Other pages um, but what we want to do it if you have a blog on your business site, is trying to move those readers to your business. I to make a transaction or whatever it is. You want them to do if it is spreading awareness for your business again, then you want to kind of measure things off site, um measure, how many people are talking about you in social medias.

There are several social monitoring tools out there um measure, how many people are talking about you, an external site, so not necessarily links but brand mentions. So all kind of awareness, conversions awareness balls would be mainly off your site, another hypothetical for why you might set up a blog is so again what we already talked about. This is to pass conversions to your main site. Um. There isn’t really a blueprint for this.

It’s always depend on what what you want to get out of it. So what your end result is, and once you know your end results you can come up with well, you know you’ve got your macro conversion, which is your end result, and then you can figure out different micro, conversions that lead to user to that end result. So if you do have forms and surveys I mean this – is this: this lie that I’m on now is it could example how to track that um.

I just set up a destination goal so that you get the thank you page of your survey. If there they’ve got a forum, if they’re signing up to an email newsletter or a survey by dealing when you set that up, you want to make sure at the end you send them to a unique URL. Sorry not unique hero, but thank you well so that you can track who has the medicine submitted this and then digging deeper into this? If your survey has several papers you can set up funnels, I think I yep and what funnels do is.

Let’s say your survey has five different pages: um, you know. First page is just kind of finding out about them like seeing if they can onto your survey. If you’ve got a really good survey, then yeah the first page is qualifying them and if they don’t qualify, then you send them to a page. Sir. You know sorry thank you for participating. They don’t follow by check out our other surveys here and you track that as a goalless walks.

You want to see me specifically how many users are coming to site and completing that survey. Arms polyphony, then you’ll get an idea of kind of your user group and when page one is, do you qualify page two is basic questions bundler, but your interest whatever paged me whatever? It is your surveys about so you’ve got five different pages. You set up fun ways in your goal destination, so your and route your destination is the thank you page, the funnels to the destination or each of the pages that lead to the end goal.

When you set this up – and you know if it’s a linear park – PPP they’re all required, if any, are skipped depending on what the user answers them, you know you, some of them won’t be required for then in your reporting. Once this is set up, you can see exactly where your users have dropped off. So if you’ve got a hundred people starting the survey and only 30 people go to the thing to your page, then you can look up.

You know first, how many people qualify for the survey and then at what point did they drop off Anna Vissi? Maybe page three had a very high dropout rate, then um. This is a good application of. Maybe you need to fix them. Maybe the questions are too hard. Maybe you know you know the user, don’t really understand. Maybe your surveys too long and beginning to really only need three pages. Whatever is like that’s the point to test, but yeah, if you do have a servant, you’re collecting that kind of dates are then set a destination ball with funnels when looking at your data, some of the stuff that you might want to do is compare a month On one year on year and stuff, like that, gurgaon alerts – and it’s this really easy from here – you can set date, ranges either manually or on using one of their presets compared to previous periods.

You compared to previous one previous year, whatever something that I would kind of recommend you’re, looking at monthly dates, i’ll break it down by day, you’re looking out yearly data, your best breaking it down by month, because sometimes you can get kind of a normal. These very things you know things change daily, but if they’re comparing year on year on year, what you want to do is to see if there are any seasonal trends for high light.

Anomaly is sometimes, if you get huge spikes or hear excerpts for August, let’s say whereas August in previous years, the so when is kind of roughly the same, and then you can get deep into that investigate, but yeah comparing times is really useful. Just for you know, seeing any improvement or seen seasonality, which is huge monolithic, sometimes you’ll get our traffic going down over the winter, and you know, rankings are still the same.

Everything else is still the same, but yet you’re getting less visitors on your site and instead of freaking out I’m thinking, I need to change my whole strategy. Something’s going wrong. You just compare a year on year and see. Is this normal to do? I get this visits during the winter. Do I get more visits during the autumn on same kind of thing? If your topic is increasing over the summer, you think oh yeah, this is working.

Let’s throw more budget, he thinks it’s working so well, but Chuck first see what patterns are on your data um, because the other thurs you usually do get concert. I’r going to be doing. Please look into that. So you’ve got a huge spike in June. The spike in traffic look at what kind of activity that was what you want. Maybe at some point is that way cause of traffic is that coming from. Is that the right traffic is that brand searches? Is it referrals what’s happening there? That’s where you dig deep and that’s when you can break it down in two days, um being hinter a lot of stuff with just kind of twine of your analytics data.

Something else you can do is use Google’s URL builder for me, and Google Analytics will naturally break down things into different campaign mediums and source and the reason when you would use even all builders if you’ve got a specific company. So it’s saying your university is doing any kind of winter term. Company we’ve got some new voices coming up and being able to promote them, so maybe you’re committing to buy an email by a various social other sites.

Referrals things like that. The best way to do that to kind of break it up from normal traffic, when your site is to use the URL builder going to create a unique whirl um. That looks something like this one here below that has a UTM source and it’s got all the campaign data. Now this overrides: let’s move one of the tips so, like I said, Google Analytics will already give you the source and medium, but once you set this up this world, it will wonder why puff.

So it is important that you enter this information correctly. You do understand the difference between source and this kind of stuff, because if you get it wrong, then you might get messy dates off so to go through this, but source is actually where this visit is coming from. That could be Facebook that could be google. I could be email, um does our gmail. That could be the actual site. The medium is the type of a visit, so it could be a referral.

It could be a search, organic PPC, email on. Does that make sense, some medium is the type and source is the actual place coming from campaign term is mainly used for paid keywords. Now, there’s no point of setting up your UTM tracking, if you’re doing, if you’re using AdWords, because it’s a lot better, but you can just link up your AdWords account. There is enough Google Analytics. However, if you using any other platforms that aren’t supporting with Google Analytics um the necessary, so that of like maybe um – I’m not a BBC expert, but maybe you’ve got some sort of um search platform.

Um this on social or something you’ve got and they’re finding your ad space in simpler words, that’s what you would amputated, not open on lyrics, just ignore out where it’s just sort of those two up campaign content. Hmm! This is, if you’re doing a split test, um landing page, so if you’ve got so, this is the pager tracking, sulfur, um, AC and papered / business, but you’ve got two different iterations of that page, one that highlights all the modules in the winter.

We are the one that highlights all the activities on the extra connectivities in the winter and you’re tracking, with this particular components who want to campaign sources Facebook’s its referral. But you want to see which one is more popular, the one that talks about the studies or the one that told us about the extracurricular stuff and that’s where you’d under the campaign content here. So here, for example, I would put in um studies.

So that’s person might set this up again for extracurricular tickets as a campaign content. I my campaign name is some point: your toe in your campaign once you’ve set us up in using this unique URL. So if it’s some Facebook they may share using this URL, not just sulfur, is you cable, / business and the same? If you were um, if it’s a PR campaign, it’s somebody else’s linking to you, then give them the UTM like for them to link that way.

So that it struct one traffic comes in through these lengths, then you can see it in your acquisitions section on google analytics. So this URL is what you get when you fill in this form and then let’s say you want to share this on Facebook, let’s just um. Actually, I won’t do it so mess up your analytics, but that’s the page against you with the additional stuff on my url. So all this stuff, UTM source facebook for all campaign winds, return um.

If you share that URL on stop, then anyone that clicks on that link from facebook and lands on this page, you will see it in Google Analytics under the acquisition. Their income pays. Well, anyone could set it up and come I mean you do see some thumb. Let’s set up like this um but yeah. I don’t want to run this exercise if everyone, if your data person knows if this is happening, but if you all click on this link and go to that page, then, when you check out the google analytics, you can see that as a campaign there and see How many visitors that page is sound, but i’ve seen some really interesting examples of spam using this technique to set up segments so um as a default on any report that you’ve got.

You see kind of all sessions that you want to compare it so similar to what I showed you with dates. Comparing month or month or year, you can compare um, for example, all sessions and mobile traffic or um. We can compare all sessions with them, only ones that converted and then you can kind of get um a more in-depth view of your data on segmenting your data like well, and then you can find on any report.

It’s just at the top here. You click on. Choose segments and um there’s a lot here. You can create ring segments as well and you can compare up to four segments, so you can have four different things up here and same with dashboards. If you find there’s a lot of information, Google Analytics, if you find that you’re only interested in some of the information – and you don’t want to keep scrolling here to get those separate reports – you can create dashboards.

If you create multiple dashboards and name them, you know whatever to serve your own age in dashboard, for any kind of referral, dates that you can have the hall here. Really good ones are from really good analysts and you can just add them to your own. Google analytics or modify them and then you can get into you can get them to understand about customizing a lot more by looking at what these other people are doing and kind of Highland customize things, and we have decided a list of good resources on just Google Analytics and analytics and measuring generally um, these top workloads are really good.

One of these is from is a global law, but kaushik Avinash, Kaushik ism. A really good analyst is written several books on um analytics platforms that are really useful, but a lot of the important content of his books is in his blog. Kissmetrics is the platform and they’ve got a really strong load as well. Buna metrics um also analytics has some sorry tips. Google analytics is different courses on how to use on google analytics and other platforms.

So he visit this link. You can see a number of the different courses and they’re all free and you can only get tested on it as well. At the end, if you get her here, I would recommend um using during the fundamentals course first and then going on top Tyga system is a chrome plugin behind a bum troubleshoots, your analytics installation. So if you’re setting up analytics some mistakes that I’ve seen you some, you know if our website is great, we’ve got a ten percent bounce rate, which is it is phenomenal.

It’s really low and unrealistic lilo, and when you look at that, Google Analytics you will actually it got to analytics tracking codes, help so they’re tracking one page twice, and that kind of interferes with how the bounce rate is measured and yeah. A plug-in like this can very easily tell you anything else for me right glad. I could help and thanks for having me today, thank you to all right. Bye-Bye


 

Categories
Online Marketing

Web Analytics – Getting Started

What is that? Ok, basically, when you’ve got a website, people go to it and they interact on there. All of that information is trackable. Google analytics allows you to use another free service from google to track how many people are coming to your website. How long they’re gone there, what pages they’re going to what type of browser they’re using where they’re from and so on and so forth? There’s so much information it really could take hours for me to go through it all.

The basic thing I want you use article is that if you’ve got a business and you’ve got a website – and you do not have Google Analytics or some sort of analytics program, you’re, basically running a business without a cash register, both the web sites, even Wars and Analytics because without analytics on there, you really have no idea. What’s going on on your website. Ok, you can anecdotally talk to people and hey.

What do you thinking? I would say? Oh, it looks really pretty, but it doesn’t tell you anything about how much time they’re actually spend on the website, where they’re going to on the website. If they’re accomplishing goals such as filling out, the web form clicking on the phone number if they’re on a mobile phone, what search keywords they typed into Google to get to your website what referring web sites are sending traffic to you? You have no idea about any of this, and Google Analytics is really easy to set up.

Like I said, it’s a free account there’s a little bit of JavaScript code that you need to put into your pages and boom. You start tracking. All this information. You need to get this set up today, if you don’t already have now, if you do have it there’s a lot of things about analytics that can make you think that you’re looking at important information when, in fact, nothing’s really coming out of the scope, the biggest One is that this is visitors.

You might get excited that you’ve got 10,000 people coming to your website each month, but what, if all 10,000 of those people have no interest in anything that your website has to offer, and they leave immediately, is anything well that traffic is worthless to you. So while visitor number is nice and it makes you feel good when it going up – it’s not necessarily important, but you also want to look at our few other factors, one of them being bounce rate.

Now this is a tricky number. What happens is when someone comes to your website and then they hit the back button and they leave your website. That’s counted as a bounce. Well, so, what’s happening here in one way: that’s not good. It means that they come to your website and whatever they were. Looking for wasn’t there, your website did not deliver on something that they need, so they lend. On the other hand, they came to your website.

They saw your phone number, they called you and became a customer. Well, in that case, it’s just fine that they’ve bounced off your website. Maybe they closed the browser right then, and that’s now called a mouse, but you know you can still look at bounce rates and get an idea, especially if you’re doing like a paid Google pay-per-click campaign, your bounce rate is really high. Then that tells you that you need to either tweak what keywords you’re bidding on or you took the content on your website, so a little bit insights there.

But at the end of the day, the most important things that you need to be tracking our conversions on your website, what our conversions, what conversions are? Really anything you want them to be the most obvious one. Is they go to your contact form? They fill out the form and they hit submit. You can set up google analytics to track that as a goal and therefore a conversion, and then you can see hey.

Somebody did a search on Google for this keyword. They came to the site that went to X, amount of pages, and then they filled out that web form, and that gives you insight into going wow. Okay, if that’s converting them, we need to do more content on that. If you’re doing a paid advertising campaign same exact thing, if there’s a referral site, so let’s say it’s basically any site: that’s not a search engine, let’s say Yelp Facebook! You know any any any type of website.

That’s out there, that’s not or Bing or Yahoo. Sending you traffic and that stuff’s converting – and you should reach out to that website and figure out how you can be better positioned on there, so you can get even more business out of it. Maybe you need to find out the five websites that are similar, that site and make sure you’re on them and you’re set up correctly, because something on that site is triggering people to come to your site and then become your customers.

So that’s that’s. Google analytics in a very brief nutshell, as I said there is a limitless amount of things that you can do on analytics, it’s tracking a ton of stuff. I recommend, if you really want to learn this stuff, you know obviously go sign up. Get a google analytics account going, you know, set it up on your website. There’s a ton of books, the big one that I like is from a google or name Avinash.

Is she I’ll even put some information over here? You know what books to get, but he walks you through what are important to look at how to create reports that you can give executives that have actionable data. You really want to be getting on this, like I said if your business owner and you’re not doing Google Analytics you’re flying blind right now, all that money, you’re spending on aunt being online is worthless because you’re not taking any action as far as what’s happening.

It’s a living, breathing organism, traffic changes with the seasons, so you need to be ready for these changes and get content ready and then be able to track what content was actually effective in making you money. So you can spend more time enough it on that. My emails right there comments are down below. Let me know what you think: what did I miss? I’r sure it was a ton, but you know that’s where that’s where we got ta start.

This is Friday. So congratulations until next time, rock on Oh


 

Categories
Online Marketing

MDi TV – What are advanced segments in Google Analytics?

Give you a bit of a an inside view into how you can segment your traffic and find useful bits of information to help you develop and improve your marketing campaigns before I kick off on a highlight our ecobuild tweet up on the 21st of March. At the event will be recording MDI TV at the event.

So, if you want to be included in the in the episode, please do tweeters are poorly creative or, if you’re, doing something interesting at the show. You’ve got seminar where your habits of product demonstrations or whatever it may be. Let us know – and we will try and get some article footage and include you in an episode that rounds up. You could build as part of the MDI TV series. The other thing I just want to quickly mention is our SEO workshop on 19th of April.

If you want to know more about how to increase the visibility of your website search engines, how to use Google Analytics to measure your efforts and looking at how to develop content as well. So that’s a workshop for building product manufactured marketers within part of my faction. Companies, if you go to the website bit ly /em di events 2012 and you can book your places, they’re more, the merrier, that’s all 90th of April here at Milton Keynes right.

Ok, let’s kick off advanced segments. What are the prime segments well in analytics? You’ll? Be able to break down your visitor data into more meaningful data, things that you really want to find out and a good way of explaining. That is, if you’re reporting or agencies or you’re in to report you on a monthly basis, visitor data to your website. You may see over a period of time that your visitor levels look something like this and that little bump there is a campaign or something that you did offline, that caused lots of people to come to your website.

What could find segments does is really breaks down. All of this area here into other bits of data, so one of the examples might be mobile traffic, so something in there will be over traffic. So there’s a portion of visits that come from mobiles. There may be search engine traffic which looks something like this, and then there might be returning visitors that looks like this, so it’s identifying the various different segments as part of the whole aggregated number of visits are come to your website, so in analytics, you’ve got a Set number of predefined segments and I’ll go through each of those explain what they are if you’re going to your analytics and at the top you’ve got advanced segments.

If you click on that on the left-hand side, you’ll you’ll see this list and first segment is new new visits. So what we’re looking at here is all your visits. What percentage of those visits are new visits and this kind of helps you identify how many new people are coming to your website in a relative time period so every month you may want to look at how many new visitors have come to your website returning visit.

So how many people come back within four weeks or six months or 12 months have come back to your website for more information? This is particularly useful for those of you got blogs, develop case studies on a regular basis, new stories, you may even have a login area, so you want to see how many people keep coming back to your website to login for more information or read more information. The next one is paid so paid visits.

If you, those of you who are doing pay-per-click advertising, this is the bucket or the segment and they falls into non-paid – is organic traffic from search, so you can see or split up also traffic by paid and non page. You can also do this through the search report itself and then you’ve got your to sort of traffic search and referral sort of breakdown. All of these visits into just search is it so this one we said earlier was searched.

So just show me, the number of people with all visits have come to my website from a search engine then you’ve got referral. Referral is referrals from other websites and some of those could be social media sites. It could be supply chain, partner websites that they’ve got a link from their website to yours. We could be directories so they fall under the referral traffic. You might want to segment with all traffic on a regular basis if you’re starting to do lots of advertising or you’ve started to do more directory advertising.

So you might want to segment that traffic and just view over a period of time. Is it getting better? Is it less? Is it the same and the quality of traffic that’s coming from those websites? Most importantly, and I’m very important, I always kind of mention that can anything to do with conversions is important. This is where leads are generated. This is where goals happen. On your website, this is the conversion, so here’s all of your visits and what you want to do is just take the amount of visits, though in conversion, so it might be some.

This might be a very small percentage of visits that actually turn into leads or subscribe for more information or download, PDFs or subscribe or login for cad drawings of sexual or it might be somewhere around here. But you need to send meant it out. You need to understand: is it getting better? It’s other ways of improving the number of people that sign up for things and download more information, one very popular one there that is becoming more and more power more.

We do it as well is mobile traffic mobile traffic, as a percentage of all of your visits could range from somewhere like one percent, or it could be as much as five or ten percent. Depending on your audience, one client that we have their percentage of mobile tropical hovers around five percent, which is pretty high, considering that the industry that we’re in the type of people, whether they’re office based or on-site base, usually most of the time it’s on-site engineers that Are visiting the website from a mobile device or a tablet device, so one that is, I may talk about in another episode on how and what to look out for final set.

One is non bumps. People have viewed more than one page. Remember. The bounce is basically someone, who’s come to your website, landed on a page and then left the site, and I always kind of have to say a bit of advice. Bounce rate for blogs is, and if you want, because people come to your blog, read one post and an a-league, so you know get worrying about your bounce rate, for your blog is, is not really a big issue.

It’s more of your product pages or your main internal website, page that you want to look up. Ok, so there’s standard and advanced segments in analytics. However, there’s a custom set of advanced segments I like to use on our clients, websites that give us a bit more information as to you, activeness of marketing campaigns that we develop so okay, the first one is brand keywords and if you go back to another episode Of MDI TV, where I talked about the difference between brandon non brand within search engines brand before mind you quickly is those visitors have come to your website from a search engine having typed in your company name or your product name or some sort brand name or Better employee, something that’s connected with the company non-brand – is those who have mentioned or search for no crime, in particular no product, name in particular no employee, so very generic blue stuff.

So, for example, an online keyword might be timber decking, it might be rain water harvesting. For education sector no particular brand names, the other segments really is campaigns and segmenting all of this data into campaigns. So what we want to do is take out our campaign data and we can see then something that may look like that. Email campaign, one email campaign to direct mail campaign three and segmenting that data and I’m going to look at – did they stay on the side or pages? Did they view? Did they then go to sign up for more information that they go and download brochures? So segmenting? Your campaigns is absolutely crucial in assessing how well they’ve performed.

I don’t wan na like. Is that the number of keywords that people use within search engines to get your site and look at other volumes? So how many visits have come from someone that resented one word into a search engine? How many you’ve come from entering two words? Three words: four words by words, and it helps you assess the long tail as you’re. Very it’s a complex procedure. Settle, you need to know a bit of a boxful regex to kind of set up and band segments in that way.

If you want to know more, please do email me or call us or tweet me quite happily give you a tutorial but again go back to the workshop. If you want to learn more of that, please do a tender workshop, social media traffic, look at your social media, honey; no, just look at twitter com as part of the referral or Facebook. What you need to do is create a segment of Twitter, Facebook, HootSuite linkedin, mobile facebook, tweet deck.

All sorts of referrals are linked to social medias, already delicious stumbleupon. All these websites that are part of the social media, social media platforms, the next one brand loyal visitors, one. I like one that people don’t really talk about, but I particularly like because I want to know how many people come to the. For example, the poorly created website, if typed in a poorly creative company name to google, they come to the website and they consume more than three pages of information and they stick around on the site for more than two minutes.

Let’s say, and they end up downloading one of our ebooks for me, that sort of visitor is a really good visit and I want to know how many of those visitors come to my website and monthly basis. It might really only be one or two but they’re the kind of visitors that I want on my website. I want the people that come to my website, time and time again. They read lots of content. They stick around. They share it with in legal team.

They share articles on Twitter, they download our ebooks. They subscribe to my newsletters all of that kind of stuff. It is what I want to know, and he only maybe two or three a month, but I need to know that two or three are maintained and all of a sudden, if I lose all those, I need to develop more good content. Finally, location, one of our clients particularly focus on developing business driving traffic, getting orders from a particular location.

So it’s a facilities. Management company in London really wants to target the London area so i’ll send st. Men all the traffic that comes to the website from london. So i’ll look at what pages will they land on what have a type into google to get to the website fun? Optimizing the website for facilities management company in London. I want to know that the number of visitors are coming to the website are increasing and they’re, consuming more content and they’re also subscribing to the blog and they’re, also sending in inquiries as well.

So hopefully, that kind of explains a little bit about advanced segments and how they can help. You understand all of that visitor data, so just looking at visit a visitor data and going fifteen thousand visits on a monthly basis, great the websites doing well. My advice would be to just dig a little bit deeper break that data down into small chunks and maybe just pick a few segments here in there and start optimizing will start developing campaigns targeting force regions or social media campaigns.

Again, if you’d like to know more, please do tweeter that poor, you’re creative I’ve got want more information on our tweet up or the workshop, and please do letters night. So let us get next time. Thanks.


 

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Online Marketing

5 Ways to Make Money as a Blogger

I know that I make my money in affiliate marketing and you can see other people that make their money in MLM companies. Digital marketing, there’s all kinds of different things. So what I’m trying to do is just find other avenues in case you’re, not interested in affiliate marketing bloggers can make one to ten thousand dollars per month.

That is awesome. If you love to write, you can make money doing it and that’s what I want to show you today is how you can make money as a blogger or as a writer before you go any further, though don’t forget to subscribe below so that you can continue To get these great tips from me, I actually believe that anybody can earn money online, but you just have to learn how to do it. So that’s why I called my blog learn to earn alright, let’s go ahead and get started.

Really. Blogging is a real online job. It can be for moms, dads students. Anybody can do it if they enjoy writing, but don’t be desperate for money now. This is something that you’re going to build up over time, and sometimes it takes like six to 18 months to really start making good money. So you have to put the work in and I am finding it’s really that way with any online business. You have to put the work in before you’re, going to start making a lot of money.

Everybody starts from the bottom. The neat thing about blogging is that it’s an online job that you can choose any topic that you’re really passionate about so start playing around. I’r going to give you a site later in this article, where you can find 12 different companies that actually hire people to write. If that’s something you would prefer to do, instead of starting your own blog and a lot of them are different niches, where you can go in and write something that you’re passionate about.

There are four main ways to make money when you’re blogging and that’s in advertising you can get paid for putting ads on your blog. Can you believe that so you get to enjoy writing and then you get paid by just putting some ad advertising on there. You can make money with blogging as an affiliate marketer. This is when you get paid a commission for any products that you can sell on your blog. So basically you would talk about blogged about different products.

People want them, they will buy them, and then you get a commission. So that’s basically how fillion marketing works, but your main job could be the blogging. If that’s what you’d love to do, digital products can be sold. These are products like ebooks or courses, and things like that, and actually you can even write ebooks for other people or write courses for other people. If that’s something that you enjoy doing, you can also get paid as a blogger by providing services.

If you’d like to work one-on-one with people you can, a blogging is a great way to generate leads for coaching or consulting, and things like that. The fifth way I’m going to bring up a website right now for you and just show you what I found. This is called twins, mommy and there’s 12 sites on this link. I’r going to provide it for you, underneath in the description where you can get paid $ 100 plus just for writing.

So if you don’t want to take the time to set up your own blog, then go in here and look at these different avenues of income. One is for writing for a family fun magazine, you get paid a dollar 25 a word for your post, so you get to enjoy writing and get paid for it. Another one here, her view from home. They just want you to write things about topics that happen in your home. Just talk about your own life experiences.

How cool is that and get paid for it? A hundred dollars for 4,000 views yummy mummy club, if you like, to talk about food and nutrition for your children. So these are a lot of mom sites, but this just gives you an example of other ways that you can make money with your blogging and again I’ll put that site down there below, for you here are all the five different ways that you can earn an Income, if you want to start a blog, you need to pick a niche that basically that means.

So I want to talk about nutrition. Do I want to talk about children, airplanes, trains whatever it is, you have to pick a niche and then just get start it with an initial setup. You need to set your blog up, find a hosting site and then just start writing your blog’s. Then, after you have maybe written five or six different blogs, you want us to pick a social media network and start promoting your content, which means you might want to start promoting it on Facebook or Pinterest or YouTube wherever you want.

Yes, people promote their blogs on. On YouTube so find a place to promote it, and then you can begin monetizing, your blog and making money for something that you love to do get started and, in the meantime, go ahead and hit. My subscribe button check out that link below. If you saw something that you were interested in writing when I brought up that article


Don't have time to do the blogging thing?

Maybe Copywriting services are for you.

 

 

Categories
Online Marketing

2013-06-27 – Webinar – Google Analytics understanding and using the data correctly

The session will include a Q & A section of the presentation, so please put your questions during the session and they’ll all be answered upwards and for those who have joined our online event for the first time, I’ll make a quick overview of who promote home PR And one thing we are entitled to speak on the topic. First of all, promoter is headquartered in Ukraine, but we’ve been operating online since 2004.

Providing complex internet marketing services worldwide, namely SEO search engine, optimization conversion rate, optimization, pay-per-click, advertising and social media mark. For more than nine years now, wood beams google adwords partnership and seminars, leaders, budgets best in church edges for SEO and PPC, as well as a couple of nominations by promotion. Vogue magazine out of our 100 in health experts 30 to hold Google Analytics qualified individual duplicate and round 21 in article advert.

We are also very proud to be working now add more than seventy percent of all most dominant ecommerce sites in our country and we’re also very proud, have been successfully operating, but grants found worldwide touch it inkster the laundry being linked to it works and up so It all gives us enough experience and expertise would share with you today and now I would like to introduce today’s speaker, town before um, and she is a very enthusiastic market here and to really share with you or help best practices and deal analytics.

Okay. Thank you. An are so I’m very glad to see you all today, thanks for being here, and so let’s get started it so the topic of today’s been is Google Analytics how to understand the data correctly. So today we are going to give you an introduction to Google Analytics. We are going to show you how to support the set up goals in Google Analytics, how to understand the principle metrics of Google Analytics and how to integrate webmaster tools and Google Analytics account.

Also, we are going to give you another view of top eight Google Analytics custom reports. These are powerful reports that will be able to give your more insight in short time and will help you on this better understand what is going on with your online business. So, first of all, why should businesses use google analytics, because Google Analytics has such a great amount of data, which shows are virtually every bit of your online marketing campaign? So, by looking at Google Analytics data data, you can find out the big place find out about week places of your online project.

Are you can improve your strategy? You can see what is working on your website and what is not, and, of course, based on this. You can make more well-grounded decisions about the future strategy, so in order to get the most of Google Analytics data, we would advise you to customize the account to your business needs. How can it be done? First of all, you may set up goals in Google Analytics. So what how does Google Analytics consider goals? A goal could be defined is a critical event for your business, which occurs during the user visit on the website, and such critical event should somehow contribute to your generate to your overall income.

Somehow it should help to generate it should help. You generate this income, so in Google Analytics all goals would be divided in four groups: its URL destination, gold diamond side, go pages per visit goal and an event go. So let’s look to them way in detail. The first type of goal is URL destination goal. So let’s take the case are, for example, we are showing you the example from promoter are, so we think that when the visitor, when the user visits the about Us page, it is critical for us, because it shows some kind of user intention to interact with our Company, so how what should we do that we copy this URL and unset and put it into the set in the goal into the goal settings? We want Google Analytics to report in conversion every time when the user visits this page.

So how should we do this? We navigate judging panel in Google Analytics account choose the profile for which you would like to create the goal, and then we in the gold tab. We click, create a goal. Here. We paste this URL. Please stay the attention that we paste. Only this part, which goes up to the delay name and then we may sit up also a value for this goal. A value is set up for non e-commerce goals and if you have any way, if you know any way how you can indirectly to calculate the value of this goal, you can set up it here.

Also, please note that you can set up one URL, exact URL and that will be option equals to you or you can choose to other options. For example, it could be begins with. It means that, after the of up to this about us URL, any other characters could be appended so more variations of URL and the most flexible variant is regular expressions with the regular expressions you can build some patterns of URLs, which could be defined as gold trigger Regular expression is the most flexible, but a little bit tricky part.

So we advise you to read google’s regular expression guide to find out hi to how to make the use of them are so so a little bit more examples of URL destination goals. You can set up as this goal any page in the URL which indicates the process completion. For example, it could be confirmation page when the user has sign up for your email newsletter, or it could be check out page indicating that the user has made has made a purchase and so on.

Now we are moving to the next type offer a goal. Is time on site goal? So let’s take the case or that you have a large content website and you are interested that the visitors stays on your website as much time as possible. Then you can tell Google Analytics to show the conversion when the user stays on the website more, where more than a definite period of time are so you set up more than in the goal, our settings, and then you can track this type of conversions.

There is another situation when this type of goal can be used. For example, it is support customer support web sites in this case website owner is interested that the user gets the answer as quickly as possible, and then he interested that the user spends the list of the top of the time on this side. In this case, he might are set up less than time period of time and track this kind of goal, the next kind of goal, the third one we just brew visit goal.

It slightly reminds us the previous one, because it also can be used to measure user engagement with your website. So, for example, you are interested that the user visits as much pages per visit as possible because in these case he might see as many banner ads boot on your website as possible and you will get more income. So our in this case you set up it. A definite number of pages viewed per visit should trigger a conversion for your website, and now we have come to the last type of goal.

It’s an event goal an event. Called different kinds of event may occur on your website. For example, ebook download it free trial account created software downloaded. In all these cases, you may ask Google Analytics to show the conversion when such event takes place, how to do that. You need to sit up or an event. You need previously to set up what you consider to be in event on your website and then feeling this fills in the goals that are sitting up and event a little bit more challenging than sitting up and other types of Google’s.

So we would advise you to go to the Google Analytics event tracking guide to find out how to do this more in detail. So now we are finished with goals and der how to wait to look for gold completion information actually goal. Completion information is shown in Lenny Lenny reports in Google Analytics, but there is also a separate section which shows specifically this information, so you’re, just on the Left panel of book of your Google Analytics account you navigate to the conversion section select over you a suit and Seal this kind of information, so you can see how many goals on which are for which pages had been completed.

You can see the source, the medial are also information for these metrics and if you click view full report, you can access this kind of information. What is great that you can see the gold value if you, if you set up a value for your goal, for example, as I shown as I showed a gold value for URL destination, and also you can choose secondary dimension, for example, which goal has been visited, Which page has been visited before this? Our goal has been completed.

Why why it is possible? Because in one goal you can set up, you can set up a set of goals, and this said one set of goal may contain several and other goals a little bit more, a little bit smaller goals. So now, when we have set up our goals for our Google Analytics, there is another way how we can customize our account. We can also set up ecommerce tracking, so white. Setting up ecommerce dragon is helpful because it allows you to allows you to track your business outcome.

Of course, you may say that you have special software accounting software, which allows you to do the same thing, but what is great about Google Analytics is that you can associate the revenue you receive with the traffic sources which contributed to this revenue. So with this information, you can answer the question: who gets the credit which sources are worth to invest more and which are not so how does the top ecommerce straighten the first step? You should enable a chemist raking in your profile settings again.

Navigate to admin panel. Choose the profile and then choose profile statuses here you just simply need to state yes and e-commerce website. The step this step number two is to embed Google Analytics tracking code to some page, which contains transaction details. For example, it could be receipt page. The code in this case will look like this. This is a model, a pattern. There are required fields and enough, and some optional fills.

If you take a real life example with real day day about transaction, are the Google Analytics code will be looking something like this? Ah, so after you have set up the e-commerce tracking, you also see the data about about these processes in your Google Analytics account navigate to the conversion section and select ecommerce there. You will be able to see sources of the traffic and revenue which they generate.

It very convenient and very useful. Also you will be able to see. For example, if you look at the products section, you will be able to see quantity sold, unique purchases, product revenue as well as average price. All of these can be again associated with the traffic sources, which is like very, very helpful for your case. Good news that if your website is non ecommerce, you still can track the seal with the help of e-commerce tricking you in this case, you will just need to make a little some little tweaks in Google Analytics code.

You can set up constant value for some required fields, which you do not have in your case and track only the purchase amount. So in this case you will be able to make the use of this fabulous future as well. So after we have customized our google analytics account, we may start to look into the reports. What are the principal metrics and how to understand them. So the first one, the first one is visits visits I used to measure traffic volume, so it is varied.

So that’s why it is a very important metric. Usually, businesses are interested in receiving as high number of target visits to the website as possible. So by measuring visits number visas. Are you can understand how successful your online marketing campaign is? You can compare traffic volume of different periods of time, and you can see which days at the most popular days, are among your site visitors and find out whether your business is seasonal.

All this information could be used for your future marketing strategy and your future marketing steps. So this is how the traffic volume is displayed in Google Analytics by number of daily wheezes pageviews. It’s another Google Analytics metric and it could be defined as an instance of a page being lauded by a browser. It is also the case when a Google Analytics tracking code is executed on your page page.

Yours are helpful. Of course. Are they help to understand how the user is engaged with your website content and how this content is relevant to the user needs very frequently when you will be looking at page views metric, you may also see a unique a geometric. The difference is that just the page geometric, it contains repeated use of a single page, while the unique page view at rukh doesn’t contain this information, only our unique pageviews, so the pitch to use information you can see, for example, in the content section on the left Panel, you navigate to site content all pages and you can see which features of your website receives the most based years, so it it may mean that these pagers give the most relevant information to the users, for example, and you may enhance them more to receive more Resist and also you can find out, which pages receive the list of page views, and probably there is some user, some usability issues on these pages and and you need to improve them more and now.

The last magic which we would like to talk about is traffic sources. Traffic sources is a very, very powerful metric because it’s what you should be looking at if you are running your online marketing campaign, for example, traffic sources is helpful to analyze, oh by comparing different traffic sources, for example um. If you compare a different traffic sources, you can see what I, what is the best performing traffic source, where you can invest more and which traffic source probably is underrated, and also you can see what is working in your marketing campaign and what is not.

So all traffic sources in Google Analytics is divided in three sections. It is direct traffic referrals and search. Are you can see the whole traffic overview in Google Analytics under the indy traffic sources section under overview here? You can see all these sources and which sources has driven the biggest number of visits, for example, and then you may proceed to. I consider the each traffic source separately because it’s very very helpful, so a direct check if it represents visitors who arrived at your website by clicking on the bookmark or by typing the URL directly into their browser.

So this is how the direct traffic report looks like in Google Analytics. It shows landing pages at which users arrived. It shows how many visits there they received as well as number of pages viewed per visit, average visit duration, new visits and bounce rate about bounce rate. Bounce rate is very poor, powerful metric, but we will cover it a little bit more in detail later. So how to type this information with the goals? Conversion simply navigate to advert panel above the chart above the graph and select any of the goals set so, for example, goals at one.

Then you will be able to see that this particular kind of for traffic source contributed to this percent of gold conversion. Then we proceed to the next type of the traffic. It is referral. Traffic referral traffic is very a large part. It may be a very large part of your website traffic, so it’s important to consider it in detail. It includes any of that sources that link to your website. It could be websites with your banner ads.

It could be links from blocks, it could be affiliate program. Links and many many other example, so why it’s useful to measure referral traffic because you can figure out what websites sent you the most traffic? Oh and what landing pages users at what landing pages users arrive when they are sent by this referral by these referrals and also you can find out how users interact with the page content that you show them.

So referrals report could be obtained also in the traffic sources. Section are under referrals, so here you can see. As in our example, you can see different sources of traffic which refer to our website, how many visits they generated and whether these visits were relevant or not. Whether the content, which we show to the user relevant or not to them, we can see with the help of bounce rate, of course, sometimes it might be not to not to see just the domain which referred to your website.

You may also want to see which beach is referred to. Your are to your website. For example, you posted a link or on some 40, and you would like to know not the domain name but exact, the exact URL, which is right to your website, which, which post worked. So it has worked. So in this case, you click on any domain name in the previous chart in the previous table, and you will be taken to so-called referral that they will be seeing on URLs, which directly refer to your website and again, all other metrics.

Witches are relevant to this information search engine traffic. So, if you are, if you are running an ACO campaign or if you are running and paid search campaign, you should be looking exactly at this. Our traffic source search engine traffic is divided in two parts: organic and paid. So if you run, both type of campaigns are be careful to distinguish them to stand, consider them separately so search engine traffic analysis helps to find what our search engines broke.

The best for your case, what keywords send you the most of traffic and also you can compare SEO campaign and ads advertisement campaign. They are effectiveness and see whether it’s what which kind of campaign it’s worth to continue in future, serve search engine traffic overview. You can see it again in the traffic sources section, and here, if you choose traffic type, you can see organic search and paid search and number of visits they generated for your case, which is helpful.

What is great is that you can also view this data by source of by traffic source, for example, Google, Yahoo, Facebook, and so on. You can also see keywords. You can also see the information by the keywords and also by campaign and other metrics just choose any one. You need and see the corresponding information. So now we navigated, we have come to organic traffic overview. Here we can see the traffic report / the keywords by the keywords and how many visits each keyword has driven in our case then pay traffic utter you.

If you would like to see these kind of to analyze this kind of traffic, you simply click on the pay traffic, and here you choose where they campaign medium source or keyword interest. And you can see that how much wizards, how many and weather and weather these visits relevant or not how many visits any of this campaign has driven for your website. So when we are done with this metric, we would like to a brought your attention to the fact that it is important, probably it’s more useful, to integrate webmaster tools account with your Google Analytics account.

So how to do that generally, if you have not set up this kind of integration, are you just you see just this kind of information if you navigate to this section search engine optimization? But if your setup integration, you will be able to see, choir is landing pages, Georgia, field summary and other information another way or another thing why it’s helpful is because you can see google analytics information from webmaster tools account as well, so it’s like very, very convenient.

So how to set up this kind of integration you, for example, you can. Actually, you can do this in two ways you can set up it being through on google in Google Analytics account or you can set up it from your dead master tools, account so i’ll show you i’m going to show you this second way you choose besides name Here your website, none here you click, manage site and select Google Analytics property.

Then you will be taken to this kind of page and you select a web property which you would like to associate with the account. And then you are a dot. Then, if you navigate your search engine, optimization section you see, choir is landing page and geographical summary and other or relevant and useful information about your online project. So now we have come to very interesting part of our presentation.

It’s set up. Eight powerful Google Analytics custom reports, so why do we need custom reports because custom reports? It is our short card which helps you get more actual inside in last time, custom reports. They are more adjusted to your business needs, so it gives you more exact information and help you answer questions which you have specifically. So the report number one is not provided report.

So what is it in a nutshell? There is such an issue with their not provided segment when the user is used when the user is cited with any of Google services and performs a search in Google, the keyword the user is has been using to perform. This church is not showed in Google Analytics. In fact, Google Analytics doesn’t show any kind of information about these users it just aggregates it’s in one segment, not provided, but since are more and more people are using google using google services, and this segment is growing.

It’s vital to understand somehow the behavior of these users, so what sir? So? What online marketers advice to do? In this case, they advise to 2-under to understand this, not provided segments with the help of landing pages. So when what if we understand at which landing pages users arrived from non provided segment, we can see our? What is the user intention when they’d satisfied with the page at which they arrived and also we can? We can suggest the keywords which could have been used by the user are to arrive at this certain page, it’s much more clearer than just have non provided segments.

So how to do this? How to hack this kind of information navigate to admin panel select the profile for which you would like to create. This are kind of filter, select filters and click new filter. Here you need to write the information, something like this. Actually, you can write it exactly how it’s written here, but if it seems to you a little bit overwhelming, we would advise you to read this econsultancy post, which talks more in detail about this kind of report.

So basically, what we are are telling here what we are asking to do here. We are asking Google Analytics to take the URLs at which the user from North provided segments arise every time he is here or he is arriving at our website. So if we are set up this kind of filter, the all the new information about not provided segment will be will be presented like this, for example, in this case, you can see at which landing at what landing pages user arrived.

What was the bounce rate average visit? Duration averaged, I’m on page and other metrics. You can also select secondary dimension and sort this information. The way you want so definitely you in this case you will be able to give mark to get much more insight. Now we are moving on to the second report report number two: it’s branded vs non branded traffic, so it is helpful when we want to receive the effectiveness of our of our promotion for non branded trip for non-branded keywords.

In this case, we want to filter somehow to exclude branded keywords, so how does to do that or just make the use of custom segments? So in this case you need to navigate to advanced segments, click, new custom segments and write the next information. So we hear us can google to include all the data or the data from organic search. We select medium, exactly mention organic, then you want to exclude the information could be not provided segment.

Let’s take this case. We write exclude keyword, exactly matching, not provided, and the last enter we we might want to do is we want to. We want to specify which keywords we are considered as a branded key as branded keywords. So in this case, we select exclude keyword and mention regular expression when we select mention regular expression, because we are using this kind of 5 / which allows us to write all the branded keywords in one rule and simplest state that if any of these keywords occurs, It should be excluded from the organic traffic.

After that we click Save segment and then, in any case or from any count within one google analytics account. You can access this kind of report and apply it. So this is the difference with which we receive when we apply this kind of segment. So, for example, we are looking we’re looking at the traffic’s at the traffic performance number of visits and think like okay, everything goes well our as SEO campaign.

Doing is doing very well okay, but after we have excluded branded keywords from the traffic, we see that, as it appears, traffic is little bit lower that we expected, because our about 30 reasons / days it was they were accounted. They accounted for branded keywords now. Well, let’s consider another report report number three: it’s is it with transactions visit with transactions report is very helpful because you can get a picture of your visitor who are triggers the conversion who buys are on your website or makes or does any a step action, which Is relevant which is critical for your business success? So how can you get this picture of the client? You can see the region from which user has come.

You can see the language which has been used by the visitor browser screen resolution and are the information also with this. With the help of this, with the with this information, you can get an idea of users behavior so, for example, where they proceed further, whether they are satisfied and engaged with your content and so on, so for how to apply this kind of report. In this case, you just need to make the use of standard default.

Google Analytics segments you navigate to advanced segments and choose visits with transactions and click apply, and that’s what you obtain. You see the pie graph, which shows the percentage of you visitors and of returning visitors. You can also see a number of visits correspond its corresponding to each type of language. You can also choose another metric to you. This kind of day data you can see.

You can choose browser operating systems of service provider screen resolution and if you want to get more figures, more data, you just click view full report and you are taken to this kind of table here. You can choose secondary dimension, for example, we we have chosen for our case country and territory, and also you can specify the way you would like to use this data. You may specify that you would like to use it as a chart as a pie graph or as a bar chart.

A report number 4, which might come handy, is most profitable sources of traffic. Most profitable sources of traffic report allows you to see which sources has driven the biggest revenue for your business and where, where is where is the highest return on investment and on which traffic sources? You should focus more in the future? So this kind of report could be set up in the following way: navigate to the traffic sources, section, select all traffic and then click ecommerce.

In this case, you will be able to see this kind of table which shows, in the show source and medium traffic source and medium and e-commerce conversion rate. You can also see the average value which has been generated by each of these traffic sources and the number of transactions select. It’s very helpful if you want to see to rate these kind of sources by any of these metrics, just simply click on the column heading and the information will be put in order, starting from the best reformed sources.

Then – and this is how you can see that if your rate by, for example, ecommerce conversion rate, the best reform source comes first in the Indus in this day, people report number 5 funnel visualization and drops off. Why is this report very useful? Because I? Firstly, let’s: let’s talk a little bit more, what final is final could be divided. Is 0 of steps is a sequence of steps which you expect your user to take on the way to the conversion.

So it’s good. It’s could be compared to little goals. We choose the tab for Google Analytics in Google Analytics and you expect the user to reach all these goals and finally, he may he should reach the final. The biggest goal are for your website. So if you set up our final result, visualization, you may not only see the data, but you can also see be a visual picture of these sir conversion process, and you can see, are these stages on on which users abandoned the conversion conversion path.

The course are, naturally, not all the users they start to convert, they start the purchase and they finish it. Probably there is a button which is not working on your website or some some another kind of usability issue and that’s why they can’t finish complete the purchase. So, with the help of this funnel visualization feature, you will be able to identify this week places so firstly to to get this picture.

You need to set up the fat to set up the funnel you navigate to admin, select the profile and click goals. Then you are set up the funnel, for example. In our case, for example, let’s take the case of promoter users. We perceive that our potential customers contact us via email, but we think that the users might visit this page contact us page before they do before they request called the contact.

So we set up that for this goal. Url destination goal email contact. There might be a step there might be a step when the user visit, then the user visits contact us page. So we write these kind of information. Please note that you can add another steps, and actually there could be a lot of lot more steps which you perceive users should take before they make the conversion before they trigger the conversion and after you have set up the funnel.

You can see these kind of information, this kind of image it could be obtained in the conversion. Section final visualization, as you can see in this example more over 900 people started the conversion, but only for hundred and fifty finished it successfully. So here you can see it and read stitches. They left this conversion process. Then you can check these pages and see whether something is going wrong with its pages report number six bounce rate.

So I have already mentioned several times this powerful metric, and now we are going to give a better overview of this important metric so bounce rate. It is the percent percentage of visits that go only one page and after visit, only one page and on after this page they just exit the site and do not proceed to any other pictures. Bounce rate is used to measure user engagement. How much the extent to which your website content is relevant to the user needs and generally and that’s why? Generally, a high bounce rate is considered as a negative sign, because the visitor is not doesn’t find your website very informative and relevant to their needs, and he just leaves after you in 11 pitch so this kind of metric.

You can see many many reports. For example, you can navigate to the content, section select all peaches, and here you can see bounce rate when you analyze bounce rate, it’s very good to make the use of this a bar chart. For example, we have selected landing pages and then we selected bar chart and what now we see the bounce rate of different pages is compared to this site average. So here we can see that this page performs really bad, and this page is not working as well.

So probably there is some usability issues on this website of these pages and we need to pay more attention to them and of them, and probably there will be the result. So bounce rate is very important metric for usability specialist and is considered very very very often so there is the case when high bounce rate R is not considered as a negative sign. For example, there are, there is a certain group of websites or for which even one hundred percent bounce rate is okay, simply because are the when the user visit decides.

He lands on the first on the page. He used this page here since information, the information they need and then he’ll. He lives completely satisfied. For example, it could be blocks, user have has read the article event lives, so in this case, or you should pay attention so before jumping into a bounce rate analysis. You should think of your website what kind of websites you have and whether high bounce rate is is indeed a negative sign are for, for your online project report number 7 mobile traffic.

Ah, today’s turn, these days when mobile usage is growing with their huger at the huge rate, it’s important to know what is going on with our mobile users, because, as a rule, they are access accessing our website, film, from devices with smaller screens with lower internet speed. So we should, we should definitely analyze this kind of traffic weather weather disk, whether these users have any kind of problems.

So, if your applied mobile traffic report, you can get a clear picture of users who are visiting your website. You can see a screen resolution operating system, browser and other metrics attributed to this source, and also you can increase mobile traffic conversion rate simply by eliminating some problems which which you might are identified during this kind of analysis, so how to set up mobile traffic report Again, navigate to advanced segments and select mobile traffic report, then click apply it’s a default segment which is provided by Google Analytics after you have applied this a report.

We advise you to navigate to the audience and overview here. You can see, for example, the data breakdown by language by country and territory, by operating system by service provider and are the metrics. In other case. We have chosen screen resolution. You want to see where the users experience any kind, any kind of problems when existing from different mobile devices. So, in order to get this kind of information, we click view full report and again we select bar chart so that to computer bounce rate with the site average.

So we see that users with these screen resolutions experience some problems, probably because the bounce rate is is high and that’s why our after we have done this analyst analysis, we might go to our website and test it all on the devices with these resolutions. In order to see whether whether they have any kind of problems – okay and now we have come to the last report for today, this is report number 8, 40.

All errors why we should why we should apply and make the use of these kind of report, because um 404 arrows are bad for your website for two for two main reasons. Firstly, because our users, when they run into the error pages, they they might be, are unsettling, might experience negative, they might receive negative experience and they might leave the site if you don’t, if you don’t present any navigation and hints on how what on what to do Further they they might just leave the website and not come there anymore, and the second reason why it’s bad, because, if you’re, if the number of error pages steadily grows on your website, it is, it is a sign for google and it may decrease the Rankine’s of Your website, because of this technical problem, so to apply this kind of report we are, we advise to make a short card and just make the use of advanced filter.

We are going to apply this filter with the help of the page title, so we need to apply this filter. We need to know the page title we go to the page, arrow page gold find the title copy it and then proceed to the content section here, which is all pagers, and here we select page title so there we receive the breakdown of pages with different page Titles – and this is the die when we are apply the advanced filter.

Here we write that we would like to include information about the pages with the beach title, which contains this this information, and after that we click apply. What do we receive? We receive a report showing us the number of of error pages. We see the dynamic of this. The trend of these pages, as well as we can see the bounce rate, and if we are select secondary dimension, we can see whether the user proceeds to any other pages, for example.

Also, you can see which pictures generated which URLs generated this arrow page in this case, you just need to click on this and you will be able to see all the pictures which the user, typed or clicked on and to received error notice. So this kind of information you can see here with this with the help of this report so now or we have finished with the custom reports, and actually this is all which we would like to tell you today.

One point more, which I would like to notice is that to note is that there is a very powerful tool provided by google these days. It’s reporting solutions from google solution gallery. So, if you click on this again, you can find inside about. You can find insights very quickly about your online project, your online marketing or, with the help of different different options which Google provides. It could be custom reports.

It would be dashboards. You can select the business objective, you can see, you can select. A water would like to see this report and you will be provided with the custom pre-made reports. It’s very easy quickly and you will be able to access this kind of reports anytime. You want so for today. That’s all, and now I think that and we’ll add more of on my part. I would like to thank you for being here and thank you for your time, I’m in your March Helen and before we move to a clearing section.

I would like to offer a special bonus to a loyal audience. This is a three accion conversion rates of contagion. Oliver model, it will look like a quick campus in 10 minutes personalized webinar by one of our legal credit card expert, and this audit will help you find possible ways to increase practically Bob project and group conversion rate. The main points covered during the session will be quick usability audit of your system side.

We can see all you can drag your analytics or little PPC campaign staff, Moodle audit and best practices, our conversion rate optimization to schedule such a personalized webinar. Please a bull. This link I’m sending it to chat, that’s it I’ll, fill in the form and the schedule, deception or you can also simply reply to any of the emails you are receiving. Compra model also do stay tuned with oil content and special offers.

Please subscribe to our blog cooper and paper. Thank you very much again, and so do we have any questions? No, I guess not. Okay, then. Thank you very much. Please don’t hesitate to contact our speaker directly in case you just think of any questions. After finish, reception and thanks again we’re looking forward to meeting you on one again goodbye


 

Categories
Online Marketing

Social Media Trends to Watch Out for in 2020 – Time To Get Social

Your business you’ve probably sat down your building your marketing strategy of all these new ideas. I want to make sure that you understand the top trends of 2020 that you need to look out for as a business in terms of social media. Marketing and a lot of these are things that we’re looking at for our clients that we’re going to be rolling out.

I want to make sure that you understand them and that you are using them, because these things are going to be huge in 2020. Okay, the first one of these is tick. Tock tick. Tock is super powerful. It’s going to keep growing 20 20 hundreds of millions of users. The organic exposure is unreal. It is Instagram five years ago and we all know how that turned out for people who hopped on five six seven years ago, now’s your chance to do that with tick tock.

It’s a younger demographic, but a that’s great. If your business already targets younger demographics, you’re spot on but B, if your business doesn’t that’s okay, because there’s also an aging demographic coming onto the platform, but the younger demographic is sharing this content with their friends, their family they’re, sharing it on their Instagram and their Facebook as tik-tok allows that, and so it doesn’t matter what you’re targeting forget the age of Emma graphic.

If you can get content content on tick tock in 2020, do it it’s going to be worth it you’ll. Thank me later. Okay, number, two long format. Article continues to hold strong long format, article being 8, 9, 10 minutes plus right YouTube, LinkedIn Facebook, so many more platforms now are allowing this even Instagram as Instagram TV right. They are now allowing series you can upload series of articles.

Like basically TV shows, people are just content, consumption monsters and your business can take advantage of that, create more long format, deep-dive stuff, that’s actually meaningful and valuable. 2020 and you’ll see a huge result from it. Okay, the third one is paid advertising. As you know, Facebook and Instagram have been cutting the organic reach of the business accounts, especially to a ridiculous extent.

It’s almost impossible to reach anyone anymore you’re, not going to grow your business if you’re not paying for advertising period. The platforms are insanely powerful, but you have to pay to get the most out of them. We’re talking Facebook Ads, Instagram, ads story, ads messenger ads. You can even run tik-tok ads by the way through Facebook, which is pretty cool. Okay. The fourth thing is multi-platform strategies right in 2020: it’s all about being every where that doesn’t mean you need to create unique content for every single blog, because who has the time for that? But it means you need a smart strategy where you can produce content once that works for every platform.

That’s what we do here. I basically film like four articles a month and that gives us all of our content for YouTube. Linkedin, Facebook, Twitter, blogs, emails, everything right! Everything so come up with a great strategy. We figured out. You guys got ta figure it out I’ll. Do a article on my strategy at some point this year and show you what we do here. Number five text. Marketing text marketing is again becoming massive right.

Very powerful, as email, open rates, kind of decline and emails are becoming less responsive text is where it’s at people are still checking these. This is the TV of 2020. This is where everybody’s attention is so, in addition to being on social media. You also want to be in people’s texts right. You want to start building a text database instead of just collecting your customers, emails collect their numbers, so you can text them.

You can market to them where they actually respond, who doesn’t check their phone when it goes ding, and you go oh, what’s that everyone still checks that right now take advantage of it. Okay text marketing there’s a ton of great platforms to look into from the complicated ones like Twilio, which lets you custom code, all kinds of cool things too easy texting, simple texting. I’ve used a bunch of them slick text.

I’ve definitely tested a few. I think we’re using easy text right now or easy texting whatever it’s called, but basically you integrate that into your marketing. Someone opts in through your funnel make sure you get their number put it in this marketing system, so that you can build a database of numbers that you can market to okay, very important in 2020, that you do that partially also because we want to start moving Towards gaining attention on social media, but then as quickly as possible, pulling that off the platform and owning it, because we don’t know what the future holds for a lot of these blogs.

What they’re going to! Let you do what they’re not going to? Let you do you want to use them to get attention for your brand, get names, emails, numbers and then own that so that no matter what happens you still own your own audience, okay, and that’s why it’s very very important texting is going to be crucial in 2020, the last strategy is the last big trend is alternative. Advertising platforms are growing in popularity, so things like ways like Spotify.

Those are huge ways is great because it’s great for local marketing. If you’re in a tucked away spot people drive by they, don’t see you you’re a restaurant you’re, a golf club you’re, something that people actually become into a retailer Waze make sure that as people drive by you pop up on the map, every single time, that’s crucial Right now that everyone is using Waze on their phone as they drive, you want to make sure you’re coming up and that you’re visible and it’s still relatively cheap and easy to use.

So I recommend it as well as other platforms like Spotify. Definitely look into that. These are all platforms they’re now allowing advertising that can bring some diversity to your digital marketing strategy and it doesn’t hurt to test they’re working well. We have seen and worked with clients using it, but definitely recommend trying it out. For yourself, I’m not saying it’s going to work, it’s just a trend, that’s happening! More people are jumping on board, so that’s my big six things coming up for 2020 will definitely be diving deeper into these, as I come out with more articles every single week, but that’s all you need to know for now.

If you’ve any questions drop. A comment below – let me know you think about this. Do you agree? Are these the trends or we on the right track, and how is your business going to be implementing these in 2020? I want to hear about it. So don’t forget to leave us a like. A comment and subscribe, we do drop a new article every single week and if you want to learn more about my social media marketing agency, you can visit soot, social @, ww, social, calm and I’ll see you in the next article


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

2013-06-27 – Webinar – Google Analytics understanding and using the data correctly

The session will include a Q & A section of the presentation, so please put your questions during the session and they’ll all be answered upwards and for those who have joined our online event for the first time, I’ll make a quick overview of who promote home PR And one thing we are entitled to speak on the topic. First of all, promoter is headquartered in Ukraine, but we’ve been operating online since 2004.

Providing complex internet marketing services worldwide, namely SEO search engine, optimization conversion rate, optimization, pay-per-click, advertising and social media mark. For more than nine years now, wood beams google adwords partnership and seminars, leaders, budgets best in church edges for SEO and PPC, as well as a couple of nominations by promotion. Vogue magazine out of our 100 in health experts 30 to hold Google Analytics qualified individual duplicate and round 21 in article advert.

We are also very proud to be working now add more than seventy percent of all most dominant ecommerce sites in our country and we’re also very proud, have been successfully operating, but grants found worldwide touch it inkster the laundry being linked to it works and up so It all gives us enough experience and expertise would share with you today and now I would like to introduce today’s speaker, town before um, and she is a very enthusiastic market here and to really share with you or help best practices and deal analytics.

Okay. Thank you. An are so I’m very glad to see you all today, thanks for being here, and so let’s get started it so the topic of today’s been is Google Analytics how to understand the data correctly. So today we are going to give you an introduction to Google Analytics. We are going to show you how to support the set up goals in Google Analytics, how to understand the principle metrics of Google Analytics and how to integrate webmaster tools and Google Analytics account.

Also, we are going to give you another view of top eight Google Analytics custom reports. These are powerful reports that will be able to give your more insight in short time and will help you on this better understand what is going on with your online business. So, first of all, why should businesses use google analytics, because Google Analytics has such a great amount of data, which shows are virtually every bit of your online marketing campaign? So, by looking at Google Analytics data data, you can find out the big place find out about week places of your online project.

Are you can improve your strategy? You can see what is working on your website and what is not, and, of course, based on this. You can make more well-grounded decisions about the future strategy, so in order to get the most of Google Analytics data, we would advise you to customize the account to your business needs. How can it be done? First of all, you may set up goals in Google Analytics. So what how does Google Analytics consider goals? A goal could be defined is a critical event for your business, which occurs during the user visit on the website, and such critical event should somehow contribute to your generate to your overall income.

Somehow it should help to generate it should help. You generate this income, so in Google Analytics all goals would be divided in four groups: its URL destination, gold diamond side, go pages per visit goal and an event go. So let’s look to them way in detail. The first type of goal is URL destination goal. So let’s take the case are, for example, we are showing you the example from promoter are, so we think that when the visitor, when the user visits the about Us page, it is critical for us, because it shows some kind of user intention to interact with our Company, so how what should we do that we copy this URL and unset and put it into the set in the goal into the goal settings? We want Google Analytics to report in conversion every time when the user visits this page.

So how should we do this? We navigate judging panel in Google Analytics account choose the profile for which you would like to create the goal, and then we in the gold tab. We click, create a goal. Here. We paste this URL. Please stay the attention that we paste. Only this part, which goes up to the delay name and then we may sit up also a value for this goal. A value is set up for non e-commerce goals and if you have any way, if you know any way how you can indirectly to calculate the value of this goal, you can set up it here.

Also, please note that you can set up one URL, exact URL and that will be option equals to you or you can choose to other options. For example, it could be begins with. It means that, after the of up to this about us URL, any other characters could be appended so more variations of URL and the most flexible variant is regular expressions with the regular expressions you can build some patterns of URLs, which could be defined as gold trigger Regular expression is the most flexible, but a little bit tricky part.

So we advise you to read google’s regular expression guide to find out hi to how to make the use of them are so so a little bit more examples of URL destination goals. You can set up as this goal any page in the URL which indicates the process completion. For example, it could be confirmation page when the user has sign up for your email newsletter, or it could be check out page indicating that the user has made has made a purchase and so on.

Now we are moving to the next type offer a goal. Is time on site goal? So let’s take the case or that you have a large content website and you are interested that the visitors stays on your website as much time as possible. Then you can tell Google Analytics to show the conversion when the user stays on the website more, where more than a definite period of time are so you set up more than in the goal, our settings, and then you can track this type of conversions.

There is another situation when this type of goal can be used. For example, it is support customer support web sites in this case website owner is interested that the user gets the answer as quickly as possible, and then he interested that the user spends the list of the top of the time on this side. In this case, he might are set up less than time period of time and track this kind of goal, the next kind of goal, the third one we just brew visit goal.

It slightly reminds us the previous one, because it also can be used to measure user engagement with your website. So, for example, you are interested that the user visits as much pages per visit as possible because in these case he might see as many banner ads boot on your website as possible and you will get more income. So our in this case you set up it. A definite number of pages viewed per visit should trigger a conversion for your website, and now we have come to the last type of goal.

It’s an event goal an event. Called different kinds of event may occur on your website. For example, ebook download it free trial account created software downloaded. In all these cases, you may ask Google Analytics to show the conversion when such event takes place, how to do that. You need to sit up or an event. You need previously to set up what you consider to be in event on your website and then feeling this fills in the goals that are sitting up and event a little bit more challenging than sitting up and other types of Google’s.

So we would advise you to go to the Google Analytics event tracking guide to find out how to do this more in detail. So now we are finished with goals and der how to wait to look for gold completion information actually goal. Completion information is shown in Lenny Lenny reports in Google Analytics, but there is also a separate section which shows specifically this information, so you’re, just on the Left panel of book of your Google Analytics account you navigate to the conversion section select over you a suit and Seal this kind of information, so you can see how many goals on which are for which pages had been completed.

You can see the source, the medial are also information for these metrics and if you click view full report, you can access this kind of information. What is great that you can see the gold value if you, if you set up a value for your goal, for example, as I shown as I showed a gold value for URL destination, and also you can choose secondary dimension, for example, which goal has been visited, Which page has been visited before this? Our goal has been completed.

Why why it is possible? Because in one goal you can set up, you can set up a set of goals, and this said one set of goal may contain several and other goals a little bit more, a little bit smaller goals. So now, when we have set up our goals for our Google Analytics, there is another way how we can customize our account. We can also set up ecommerce tracking, so white. Setting up ecommerce dragon is helpful because it allows you to allows you to track your business outcome.

Of course, you may say that you have special software accounting software, which allows you to do the same thing, but what is great about Google Analytics is that you can associate the revenue you receive with the traffic sources which contributed to this revenue. So with this information, you can answer the question: who gets the credit which sources are worth to invest more and which are not so how does the top ecommerce straighten the first step? You should enable a chemist raking in your profile settings again.

Navigate to admin panel. Choose the profile and then choose profile statuses here you just simply need to state yes and e-commerce website. The step this step number two is to embed Google Analytics tracking code to some page, which contains transaction details. For example, it could be receipt page. The code in this case will look like this. This is a model, a pattern. There are required fields and enough, and some optional fills.

If you take a real life example with real day day about transaction, are the Google Analytics code will be looking something like this? Ah, so after you have set up the e-commerce tracking, you also see the data about about these processes in your Google Analytics account navigate to the conversion section and select ecommerce there. You will be able to see sources of the traffic and revenue which they generate.

It very convenient and very useful. Also you will be able to see. For example, if you look at the products section, you will be able to see quantity sold, unique purchases, product revenue as well as average price. All of these can be again associated with the traffic sources, which is like very, very helpful for your case. Good news that if your website is non ecommerce, you still can track the seal with the help of e-commerce tricking you in this case, you will just need to make a little some little tweaks in Google Analytics code.

You can set up constant value for some required fields, which you do not have in your case and track only the purchase amount. So in this case you will be able to make the use of this fabulous future as well. So after we have customized our google analytics account, we may start to look into the reports. What are the principal metrics and how to understand them. So the first one, the first one is visits visits I used to measure traffic volume, so it is varied.

So that’s why it is a very important metric. Usually, businesses are interested in receiving as high number of target visits to the website as possible. So by measuring visits number visas. Are you can understand how successful your online marketing campaign is? You can compare traffic volume of different periods of time, and you can see which days at the most popular days, are among your site visitors and find out whether your business is seasonal.

All this information could be used for your future marketing strategy and your future marketing steps. So this is how the traffic volume is displayed in Google Analytics by number of daily wheezes pageviews. It’s another Google Analytics metric and it could be defined as an instance of a page being lauded by a browser. It is also the case when a Google Analytics tracking code is executed on your page page.

Yours are helpful. Of course. Are they help to understand how the user is engaged with your website content and how this content is relevant to the user needs very frequently when you will be looking at page views metric, you may also see a unique a geometric. The difference is that just the page geometric, it contains repeated use of a single page, while the unique page view at rukh doesn’t contain this information, only our unique pageviews, so the pitch to use information you can see, for example, in the content section on the left Panel, you navigate to site content all pages and you can see which features of your website receives the most based years, so it it may mean that these pagers give the most relevant information to the users, for example, and you may enhance them more to receive more Resist and also you can find out, which pages receive the list of page views, and probably there is some user, some usability issues on these pages and and you need to improve them more and now.

The last magic which we would like to talk about is traffic sources. Traffic sources is a very, very powerful metric because it’s what you should be looking at if you are running your online marketing campaign, for example, traffic sources is helpful to analyze, oh by comparing different traffic sources, for example um. If you compare a different traffic sources, you can see what I, what is the best performing traffic source, where you can invest more and which traffic source probably is underrated, and also you can see what is working in your marketing campaign and what is not.

So all traffic sources in Google Analytics is divided in three sections. It is direct traffic referrals and search. Are you can see the whole traffic overview in Google Analytics under the indy traffic sources section under overview here? You can see all these sources and which sources has driven the biggest number of visits, for example, and then you may proceed to. I consider the each traffic source separately because it’s very very helpful, so a direct check if it represents visitors who arrived at your website by clicking on the bookmark or by typing the URL directly into their browser.

So this is how the direct traffic report looks like in Google Analytics. It shows landing pages at which users arrived. It shows how many visits there they received as well as number of pages viewed per visit, average visit duration, new visits and bounce rate about bounce rate. Bounce rate is very poor, powerful metric, but we will cover it a little bit more in detail later. So how to type this information with the goals? Conversion simply navigate to advert panel above the chart above the graph and select any of the goals set so, for example, goals at one.

Then you will be able to see that this particular kind of for traffic source contributed to this percent of gold conversion. Then we proceed to the next type of the traffic. It is referral. Traffic referral traffic is very a large part. It may be a very large part of your website traffic, so it’s important to consider it in detail. It includes any of that sources that link to your website. It could be websites with your banner ads.

It could be links from blocks, it could be affiliate program. Links and many many other example, so why it’s useful to measure referral traffic because you can figure out what websites sent you the most traffic? Oh and what landing pages users at what landing pages users arrive when they are sent by this referral by these referrals and also you can find out how users interact with the page content that you show them.

So referrals report could be obtained also in the traffic sources. Section are under referrals, so here you can see. As in our example, you can see different sources of traffic which refer to our website, how many visits they generated and whether these visits were relevant or not. Whether the content, which we show to the user relevant or not to them, we can see with the help of bounce rate, of course, sometimes it might be not to not to see just the domain which referred to your website.

You may also want to see which beach is referred to. Your are to your website. For example, you posted a link or on some 40, and you would like to know not the domain name but exact, the exact URL, which is right to your website, which, which post worked. So it has worked. So in this case, you click on any domain name in the previous chart in the previous table, and you will be taken to so-called referral that they will be seeing on URLs, which directly refer to your website and again, all other metrics.

Witches are relevant to this information search engine traffic. So, if you are, if you are running an ACO campaign or if you are running and paid search campaign, you should be looking exactly at this. Our traffic source search engine traffic is divided in two parts: organic and paid. So if you run, both type of campaigns are be careful to distinguish them to stand, consider them separately so search engine traffic analysis helps to find what our search engines broke.

The best for your case, what keywords send you the most of traffic and also you can compare SEO campaign and ads advertisement campaign. They are effectiveness and see whether it’s what which kind of campaign it’s worth to continue in future, serve search engine traffic overview. You can see it again in the traffic sources section, and here, if you choose traffic type, you can see organic search and paid search and number of visits they generated for your case, which is helpful.

What is great is that you can also view this data by source of by traffic source, for example, Google, Yahoo, Facebook, and so on. You can also see keywords. You can also see the information by the keywords and also by campaign and other metrics just choose any one. You need and see the corresponding information. So now we navigated, we have come to organic traffic overview. Here we can see the traffic report / the keywords by the keywords and how many visits each keyword has driven in our case then pay traffic utter you.

If you would like to see these kind of to analyze this kind of traffic, you simply click on the pay traffic, and here you choose where they campaign medium source or keyword interest. And you can see that how much wizards, how many and weather and weather these visits relevant or not how many visits any of this campaign has driven for your website. So when we are done with this metric, we would like to a brought your attention to the fact that it is important, probably it’s more useful, to integrate webmaster tools account with your Google Analytics account.

So how to do that generally, if you have not set up this kind of integration, are you just you see just this kind of information if you navigate to this section search engine optimization? But if your setup integration, you will be able to see, choir is landing pages, Georgia, field summary and other information another way or another thing why it’s helpful is because you can see google analytics information from webmaster tools account as well, so it’s like very, very convenient.

So how to set up this kind of integration you, for example, you can. Actually, you can do this in two ways you can set up it being through on google in Google Analytics account or you can set up it from your dead master tools, account so i’ll show you i’m going to show you this second way you choose besides name Here your website, none here you click, manage site and select Google Analytics property.

Then you will be taken to this kind of page and you select a web property which you would like to associate with the account. And then you are a dot. Then, if you navigate your search engine, optimization section you see, choir is landing page and geographical summary and other or relevant and useful information about your online project. So now we have come to very interesting part of our presentation.

It’s set up. Eight powerful Google Analytics custom reports, so why do we need custom reports because custom reports? It is our short card which helps you get more actual inside in last time, custom reports. They are more adjusted to your business needs, so it gives you more exact information and help you answer questions which you have specifically. So the report number one is not provided report.

So what is it in a nutshell? There is such an issue with their not provided segment when the user is used when the user is cited with any of Google services and performs a search in Google, the keyword the user is has been using to perform. This church is not showed in Google Analytics. In fact, Google Analytics doesn’t show any kind of information about these users it just aggregates it’s in one segment, not provided, but since are more and more people are using google using google services, and this segment is growing.

It’s vital to understand somehow the behavior of these users, so what sir? So? What online marketers advice to do? In this case, they advise to 2-under to understand this, not provided segments with the help of landing pages. So when what if we understand at which landing pages users arrived from non provided segment, we can see our? What is the user intention when they’d satisfied with the page at which they arrived and also we can? We can suggest the keywords which could have been used by the user are to arrive at this certain page, it’s much more clearer than just have non provided segments.

So how to do this? How to hack this kind of information navigate to admin panel select the profile for which you would like to create. This are kind of filter, select filters and click new filter. Here you need to write the information, something like this. Actually, you can write it exactly how it’s written here, but if it seems to you a little bit overwhelming, we would advise you to read this econsultancy post, which talks more in detail about this kind of report.

So basically, what we are are telling here what we are asking to do here. We are asking Google Analytics to take the URLs at which the user from North provided segments arise every time he is here or he is arriving at our website. So if we are set up this kind of filter, the all the new information about not provided segment will be will be presented like this, for example, in this case, you can see at which landing at what landing pages user arrived.

What was the bounce rate average visit? Duration averaged, I’m on page and other metrics. You can also select secondary dimension and sort this information. The way you want so definitely you in this case you will be able to give mark to get much more insight. Now we are moving on to the second report report number two: it’s branded vs non branded traffic, so it is helpful when we want to receive the effectiveness of our of our promotion for non branded trip for non-branded keywords.

In this case, we want to filter somehow to exclude branded keywords, so how does to do that or just make the use of custom segments? So in this case you need to navigate to advanced segments, click, new custom segments and write the next information. So we hear us can google to include all the data or the data from organic search. We select medium, exactly mention organic, then you want to exclude the information could be not provided segment.

Let’s take this case. We write exclude keyword, exactly matching, not provided, and the last enter we we might want to do is we want to. We want to specify which keywords we are considered as a branded key as branded keywords. So in this case, we select exclude keyword and mention regular expression when we select mention regular expression, because we are using this kind of 5 / which allows us to write all the branded keywords in one rule and simplest state that if any of these keywords occurs, It should be excluded from the organic traffic.

After that we click Save segment and then, in any case or from any count within one google analytics account. You can access this kind of report and apply it. So this is the difference with which we receive when we apply this kind of segment. So, for example, we are looking we’re looking at the traffic’s at the traffic performance number of visits and think like okay, everything goes well our as SEO campaign.

Doing is doing very well okay, but after we have excluded branded keywords from the traffic, we see that, as it appears, traffic is little bit lower that we expected, because our about 30 reasons / days it was they were accounted. They accounted for branded keywords now. Well, let’s consider another report report number three: it’s is it with transactions visit with transactions report is very helpful because you can get a picture of your visitor who are triggers the conversion who buys are on your website or makes or does any a step action, which Is relevant which is critical for your business success? So how can you get this picture of the client? You can see the region from which user has come.

You can see the language which has been used by the visitor browser screen resolution and are the information also with this. With the help of this, with the with this information, you can get an idea of users behavior so, for example, where they proceed further, whether they are satisfied and engaged with your content and so on, so for how to apply this kind of report. In this case, you just need to make the use of standard default.

Google Analytics segments you navigate to advanced segments and choose visits with transactions and click apply, and that’s what you obtain. You see the pie graph, which shows the percentage of you visitors and of returning visitors. You can also see a number of visits correspond its corresponding to each type of language. You can also choose another metric to you. This kind of day data you can see.

You can choose browser operating systems of service provider screen resolution and if you want to get more figures, more data, you just click view full report and you are taken to this kind of table here. You can choose secondary dimension, for example, we we have chosen for our case country and territory, and also you can specify the way you would like to use this data. You may specify that you would like to use it as a chart as a pie graph or as a bar chart.

A report number 4, which might come handy, is most profitable sources of traffic. Most profitable sources of traffic report allows you to see which sources has driven the biggest revenue for your business and where, where is where is the highest return on investment and on which traffic sources? You should focus more in the future? So this kind of report could be set up in the following way: navigate to the traffic sources, section, select all traffic and then click ecommerce.

In this case, you will be able to see this kind of table which shows, in the show source and medium traffic source and medium and e-commerce conversion rate. You can also see the average value which has been generated by each of these traffic sources and the number of transactions select. It’s very helpful if you want to see to rate these kind of sources by any of these metrics, just simply click on the column heading and the information will be put in order, starting from the best reformed sources.

Then – and this is how you can see that if your rate by, for example, ecommerce conversion rate, the best reform source comes first in the Indus in this day, people report number 5 funnel visualization and drops off. Why is this report very useful? Because I? Firstly, let’s: let’s talk a little bit more, what final is final could be divided. Is 0 of steps is a sequence of steps which you expect your user to take on the way to the conversion.

So it’s good. It’s could be compared to little goals. We choose the tab for Google Analytics in Google Analytics and you expect the user to reach all these goals and finally, he may he should reach the final. The biggest goal are for your website. So if you set up our final result, visualization, you may not only see the data, but you can also see be a visual picture of these sir conversion process, and you can see, are these stages on on which users abandoned the conversion conversion path.

The course are, naturally, not all the users they start to convert, they start the purchase and they finish it. Probably there is a button which is not working on your website or some some another kind of usability issue and that’s why they can’t finish complete the purchase. So, with the help of this funnel visualization feature, you will be able to identify this week places so firstly to to get this picture.

You need to set up the fat to set up the funnel you navigate to admin, select the profile and click goals. Then you are set up the funnel, for example. In our case, for example, let’s take the case of promoter users. We perceive that our potential customers contact us via email, but we think that the users might visit this page contact us page before they do before they request called the contact.

So we set up that for this goal. Url destination goal email contact. There might be a step there might be a step when the user visit, then the user visits contact us page. So we write these kind of information. Please note that you can add another steps, and actually there could be a lot of lot more steps which you perceive users should take before they make the conversion before they trigger the conversion and after you have set up the funnel.

You can see these kind of information, this kind of image it could be obtained in the conversion. Section final visualization, as you can see in this example more over 900 people started the conversion, but only for hundred and fifty finished it successfully. So here you can see it and read stitches. They left this conversion process. Then you can check these pages and see whether something is going wrong with its pages report number six bounce rate.

So I have already mentioned several times this powerful metric, and now we are going to give a better overview of this important metric so bounce rate. It is the percent percentage of visits that go only one page and after visit, only one page and on after this page they just exit the site and do not proceed to any other pictures. Bounce rate is used to measure user engagement. How much the extent to which your website content is relevant to the user needs and generally and that’s why? Generally, a high bounce rate is considered as a negative sign, because the visitor is not doesn’t find your website very informative and relevant to their needs, and he just leaves after you in 11 pitch so this kind of metric.

You can see many many reports. For example, you can navigate to the content, section select all peaches, and here you can see bounce rate when you analyze bounce rate, it’s very good to make the use of this a bar chart. For example, we have selected landing pages and then we selected bar chart and what now we see the bounce rate of different pages is compared to this site average. So here we can see that this page performs really bad, and this page is not working as well.

So probably there is some usability issues on this website of these pages and we need to pay more attention to them and of them, and probably there will be the result. So bounce rate is very important metric for usability specialist and is considered very very very often so there is the case when high bounce rate R is not considered as a negative sign. For example, there are, there is a certain group of websites or for which even one hundred percent bounce rate is okay, simply because are the when the user visit decides.

He lands on the first on the page. He used this page here since information, the information they need and then he’ll. He lives completely satisfied. For example, it could be blocks, user have has read the article event lives, so in this case, or you should pay attention so before jumping into a bounce rate analysis. You should think of your website what kind of websites you have and whether high bounce rate is is indeed a negative sign are for, for your online project report number 7 mobile traffic.

Ah, today’s turn, these days when mobile usage is growing with their huger at the huge rate, it’s important to know what is going on with our mobile users, because, as a rule, they are access accessing our website, film, from devices with smaller screens with lower internet speed. So we should, we should definitely analyze this kind of traffic weather weather disk, whether these users have any kind of problems.

So, if your applied mobile traffic report, you can get a clear picture of users who are visiting your website. You can see a screen resolution operating system, browser and other metrics attributed to this source, and also you can increase mobile traffic conversion rate simply by eliminating some problems which which you might are identified during this kind of analysis, so how to set up mobile traffic report Again, navigate to advanced segments and select mobile traffic report, then click apply it’s a default segment which is provided by Google Analytics after you have applied this a report.

We advise you to navigate to the audience and overview here. You can see, for example, the data breakdown by language by country and territory, by operating system by service provider and are the metrics. In other case. We have chosen screen resolution. You want to see where the users experience any kind, any kind of problems when existing from different mobile devices. So, in order to get this kind of information, we click view full report and again we select bar chart so that to computer bounce rate with the site average.

So we see that users with these screen resolutions experience some problems, probably because the bounce rate is is high and that’s why our after we have done this analyst analysis, we might go to our website and test it all on the devices with these resolutions. In order to see whether whether they have any kind of problems – okay and now we have come to the last report for today, this is report number 8, 40.

All errors why we should why we should apply and make the use of these kind of report, because um 404 arrows are bad for your website for two for two main reasons. Firstly, because our users, when they run into the error pages, they they might be, are unsettling, might experience negative, they might receive negative experience and they might leave the site if you don’t, if you don’t present any navigation and hints on how what on what to do Further they they might just leave the website and not come there anymore, and the second reason why it’s bad, because, if you’re, if the number of error pages steadily grows on your website, it is, it is a sign for google and it may decrease the Rankine’s of Your website, because of this technical problem, so to apply this kind of report we are, we advise to make a short card and just make the use of advanced filter.

We are going to apply this filter with the help of the page title, so we need to apply this filter. We need to know the page title we go to the page, arrow page gold find the title copy it and then proceed to the content section here, which is all pagers, and here we select page title so there we receive the breakdown of pages with different page Titles – and this is the die when we are apply the advanced filter.

Here we write that we would like to include information about the pages with the beach title, which contains this this information, and after that we click apply. What do we receive? We receive a report showing us the number of of error pages. We see the dynamic of this. The trend of these pages, as well as we can see the bounce rate, and if we are select secondary dimension, we can see whether the user proceeds to any other pages, for example.

Also, you can see which pictures generated which URLs generated this arrow page in this case, you just need to click on this and you will be able to see all the pictures which the user, typed or clicked on and to received error notice. So this kind of information you can see here with this with the help of this report so now or we have finished with the custom reports, and actually this is all which we would like to tell you today.

One point more, which I would like to notice is that to note is that there is a very powerful tool provided by google these days. It’s reporting solutions from google solution gallery. So, if you click on this again, you can find inside about. You can find insights very quickly about your online project, your online marketing or, with the help of different different options which Google provides. It could be custom reports.

It would be dashboards. You can select the business objective, you can see, you can select. A water would like to see this report and you will be provided with the custom pre-made reports. It’s very easy quickly and you will be able to access this kind of reports anytime. You want so for today. That’s all, and now I think that and we’ll add more of on my part. I would like to thank you for being here and thank you for your time, I’m in your March Helen and before we move to a clearing section.

I would like to offer a special bonus to a loyal audience. This is a three accion conversion rates of contagion. Oliver model, it will look like a quick campus in 10 minutes personalized webinar by one of our legal credit card expert, and this audit will help you find possible ways to increase practically Bob project and group conversion rate. The main points covered during the session will be quick usability audit of your system side.

We can see all you can drag your analytics or little PPC campaign staff, Moodle audit and best practices, our conversion rate optimization to schedule such a personalized webinar. Please a bull. This link I’m sending it to chat, that’s it I’ll, fill in the form and the schedule, deception or you can also simply reply to any of the emails you are receiving. Compra model also do stay tuned with oil content and special offers.

Please subscribe to our blog cooper and paper. Thank you very much again, and so do we have any questions? No, I guess not. Okay, then. Thank you very much. Please don’t hesitate to contact our speaker directly in case you just think of any questions. After finish, reception and thanks again we’re looking forward to meeting you on one again goodbye


 

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Online Marketing

Top 3 tips to sell more cars with Social Media (Automotive Marketing Hacks)

The automotive conference for automotive professionals that want to build more be more, do more we’re about to hop over to the roundtable sessions where I’m going to be sitting with 20 or 30 guys and going off for about 20 minutes on social media marketing.

How they can build their brand grow, their business, get more customers, build their social media presence and ultimately make more money. So I’m going to hop over to that now we’re going to have some clips of the different conversations, the lessons the things I was teaching. So, let’s check it out and join today we’re going to cover some fun stuff, so I’m going to keep it basic. I want to have you guys, get the opportunity to discuss stuff, so I’m going to throw things out there we’re going to go over the secret content formula? Okay.

So this is the basic understanding of like ever. Have that moment where you go, what should we be? Posting on social media, like I’m, trying to post up it’s not working, no one responds. Should I post my car, should I post my customers sure what do I actually post? Well, there’s a really simple formula that breaks it down to two categories: we’re going to cover that the other thing we’re going to do is a simple paid advertising strategy.

So I’m going to go through what we do. So I own a social media marketing agency. We work with top brands, including OEM Zak, Honda, Canada, Suzuki, Canada, some of the big guys, hundreds thousands of dealerships. We also work with other brands, not just automotive, but I’m going to teach you what we do with them. That can also be applied to a lot of small businesses that we work with, which is a very simple way to think about Facebook Ads.

It’s not complicated, it’s not crazy algorithms, and if you guys ever want to try advertising, you can use this method. Then I’m going to cover how to use Instagram and Facebook DM the way. I use it again, very, very simple, not just about outreach but there’s simple things that no one’s doing that really up your sales. We’re going to go over that, so we’re going to cover all three of those I’m going to start with the secret content formula.

You guys ready! Okay, what’s the biggest problem when you go to post content on social media, what do you guys post? I want to see some answers. What do you think is the right thing to be posted delivery photos what else yeah? What else yeah? What would you say, everything everything, hopefully not naked pictures, those those are private, what else anything else? Okay, how do you guys decide what to post? Is there any logic there, like anyone, have a theory or like why? Why do you post don’t post business every day like don’t, do delivery? Okay, okay, what I was, what doesn’t be heard rather, myths have.

We heard offers offers offers offers ok, ok, yeah yeah yeah, I’m familiar with GC what else yeah yeah, but when we read do you see what he does? Is he always making offers sort of? But how much do you see about entertainment, how much behind the scenes? How much with his wife, how much him having fun how much him! So here it’s right! So let me ask you this: what shows are most successful on TV? We see these either right the show it’s either massive education or information like shark tank, like it’s fun, you’re alert or it’s drama.

It’s entertainment, it’s the Kardashians. I don’t read the show, but a lot of people read keeping able to Kardashians right. Why? Here’s? What I’m eating here’s, who I’m mad at here’s, what my mom did: here’s, what my sister did and people tune into that shit because naturally we’re wired for two things: entertainment or education. So I want you guys to ask yourself next time, you’re going to post something ask yourself when you go on social media.

What are you there for there’s two reasons all you get to do. Is this ask yourself when you go on social media? What are you going for? Are you looking for promotion? Are you looking for a deal you’re on the toilet, you’re on the car you’re like in a socially awkward situation, you’re opening your phone? It’s like: how can I kill a minute there’s only two reasons you go to social media, everybody does this entertainment or education.

You want a quick laughs. You want a funny meme you want to, or you want to learn something. You see something very valuable. It’ll shit. That’s cool I’m going to try that that’s the only two reasons, but for some reason most people make content. Don’t think about that they’re doing promotion they’re doing what do they want to see? What do they like? What makes them look good, but no one else is going to see that so you’re putting out content that no one cares about, and that’s why the engagements not there does that make sense.

So what are some examples that I mean entertainment is make them laugh, make them cry make them feel something think of a TV show. Think of the Kardashians write Keeping Up with the Kardashians. Why do so many people used to read that show it’s just literally, my sister did this. My uncle did this I’m so mad at this person he was with my brother, it’s bullshit, but it’s entertainment right. So you got to think.

How do you tell stories? How do you get people to laugh? How do you get people to cry? Don’t just, for example, if you’re going to do a delivery, don’t say here’s John! He bought a second car with me. So happen happens a customer thanks. So much John tell the story. Who’s. John, you know see in Vietnam: did he come here? Have a four-hour Roadtrip like what’s with his family, which, with his wife, is his father? The president, like give the story behind John and what got him here and where he came from the more drama.

The better right, like John just left, his sixth wife and he’s got some money in the bank and he’s trying to get a new Corvette. I’r going to get him on the road pick up a seven like make it fun, make it real. That’s how you going to approach it at education. The way you approach education is people only really care about three things. Don’t want to learn three things and it’s called kind of like hard knowledge, which is either how to make more money right, how to look better or feel better or how to have more sex swear to God.

That’s the three easiest things that everyone wants to buy. So when you’re teaching, think of that, do they want to know like if you’re going to teach a certain feature of a car or a benefit or something you want to show them? How to do think about? Is it going to save them money? Is it going to make them look better or does it let them have more sex? It’s only made a joke laughs about a minivan like how many girls going to fit in the back like you’re, I’m saying stupid joke, but don’t do that one, but I’m saying make get creative with it right get creative with it.

So what can they do if it’s, if it’s value, this is a feature that you that we can do here’s how much money it’s going to save you, I’m going to show you something that you’re going to say five grand next year. By doing these three things, here’s what they are right, so hard value, hard knowledge, that’s the truth for men or women, it’s money, health or sex right. And if you look at the three biggest industries, what are they? That’s the three so bring that into your social media, marketing all right.

How many of you are using Facebook or Instagram ads right now, yeah one two, three, four: five Instagram ads K: five, six good: let’s bring a ratio. How are you doing it? Are you boosting your posts? What are you doing so you’re boosting guessing game? Yep? Okay, what were you just boosting she broke daily? Okay, got it? No okay, anybody else! I miss okay, yeah, so here’s my theory, 90 % of people when they run ads they go.

I have an offer I want to put in front of a group of people. Yes, it’s targeted yes, they’re, 40 year old, males that, like cats here, show them this car right. That’s called a cold audience. If they don’t know you yet or like you or trust you they’re a cold audience, I no matter what industry never show offers to cold audiences. I only make offers to warm audiences. They need to know me. First, we use a very particular strategy when you’re in advertising.

I’ve done in multiple industries from national brand car brands to local dealerships to Auto groups, and it works like this. Most people think of running an ad basically getting to offer the ad and targeting the audience they want to see that ad right. We don’t. We run first, what’s called awareness ads, so think of these as article ads. There are three to five minutes long. If it’s Instagram, it’s got to be 60 seconds for Facebook, three to five minutes.

It’s pure value, it’s either the entertainment or the education. We run those and optimize them for article views on Facebook. We get a view usually for one cent. One cent of view of a targeted local customer, then what we do is we get. Let’s say, a hundred thousand views in that content. It only cost us 900 bucks a thousand bucks. In most cases, then we retarget all those people with a low level offer.

So what I did for dealerships a lot was we’d give people gift cards to something like Starbucks to come in and just do a test drive, so they put their names or email their number and then the sales guy will call them say hey when you look At test drive, let’s go right and we bring them in. That would be our lead, offer it’s very low barrier, you’re, not asking for money I’ll give you money come in and do something for me and then the last step once we’ve done.

That is, then, we get hard offers. So this is the actual sale in the car. The deal we have running or the promotion coming up so at any one time you have article ads appear that are building rapport right. People are seeing your brand, your name they’re not being sold anything yet, but Facebook tracks that so on the next level, when I hit them with a lead. Gen ad, like I said, like the gift card, I can say only show this to people that have seen twenty five to fifty percent of the first article only show the people that actually suck through and know who I am and then I’m saying the last year.

Here’s an offer only show this to people who opted in for leads who gave us information already. So what you’re doing is you’re bringing your cost down reaching only a warm audience. You’re getting 100 leaves that don’t respond and you’re spending half the cost. So anytime we run this. The average has been we reach twice as many people twice as many leads twice as many sales half the cost half. So that means, if you spent a thousand dollars, you got a thousand leads I’d, spend five hundred and get two thousand leaves it’s a big difference right and the quality is so much warmer because no one’s seeing your offers until they know you right until they’re, ready Until they decide to stick their whole article and you don’t do one in the other, they all happen at the same time.

So constant customers are discovering you reading the articles they go to the bathroom. Come back. Oh, here’s a lead gen, I offer they come to the dealership next day and go back home, there’s an offer on a deal and it just happens in a circle so easier said than done. We talked about in the cations playing a bit, but that’s a strategy. We use so take away from this, because that was a lot advertised to warm traffic.

I know that was very fast but advertised to warm traffic whenever possible. This is a method of warming up traffic. You could also retarget people who, for example, engage with you on Instagram who have lost your articles on Facebook, who have been to your website who have left comments. Who, like your page, whose friends liked your page anytime, you can try to build custom audiences of people who already know you who’s using social media, direct messages, Facebook Instagram all that you yeah yeah, yeah? Okay, how are you guys using it right now? Tell me real quick: what do you do with it? Okay, automation, Chapa? Is it working well yeah, okay, good? What about you, yep, yep, yep yep? So so, and these guys are both massive bucket producers and that’s exactly going to tell you the easiest strategy.

You can do is every single time. Someone likes your post comments, follows you, every single person don’t just ignore and go. I got 20 likes message, every single person personally and telev a thanks. So much for, like. I really appreciate the love hey where you from where you coming from a guy might whatever. If they follow you. Thank you so much for following me. I really appreciate it. I gave you a follow back what you up to when they respond.

To that, send an audio note. Send the article note get more personal. You don’t wan na scare them away at the first touch, but once they make the decision to engage and start the conversation, it opens the door to say: hey, I’m comfortable I’ll, read your article! All! Isn’t your audio no right, because so many people there’s this creepy. Ask people out there right, like if people get an unsuspected article they’re like I’m, not opening that shit right right, especially the girls man, to get her ass with this stuff, like it’s too early, my girlfriend all the time like unread message, like friend, requests from someone And like Somalia and you open it’s a dick pic like and now Instagram warns you of that.

So don’t start with that start with text it’s safe. It brings the barrier down and then, when they decide they’re comfortable article and audio, because that’s where you going to build the bond right cool any questions on that sorry, one specific person for that article, yeah yeah, wait. What do you mean like when you do your irrigation with ablution? Oh, that that’s where, like the app? Yes, I’m so there’s advertising before I’m talking about one offs, one offs a message right to that person yeah so like if you reach out and go well, so it first returned with text and let’s say you say: hey we’re waiting from a brighten, my page or Like I really appreciate the love and then go hey, no problem, I’m from whatever whatever then send them back a article or an audio hey.

That’s super cool, my mom’s from there I’m not going to say make up report, but sometimes it helps if you have to ethically, but if you can, if you can build a bond or report us on in article, but I holy shit like this guy is my Dude right and start the conversation and then see if you can take it from there to a phone call or an appointment, get it off the platform as quickly as possible and bring them in whatever it is like hey, I see five that car for the last Seven years, how much I sell you know them but come in.

We just got this. I know you’re going to like you just drive it. Man like we’re talking with friends, come and check it out, I’m not selling, nothing just come in. Let’s hang out, let’s show you all right, bring them in so you’re trying to go from like engagement, to open a conversation to build rapport and get them off the platform as quickly as possible. Right


 

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Online Marketing

What Are Backlinks For SEO?

Now backlinks are one of the top ways that you can get free traffic to your website and what they are. It’s a better website or high quality website linking pointing people from their site to yours.

That shows search engines that you have a trusted website, because other websites are referring people to you and it also builds up your search, ranking in the search engines. Now some ways that you can get backlinks are social media is obviously number one. You can post your articles in your links to bring people back to your website on all the social media blogs like LinkedIn, Cora and medium. Those are some of the blog examples that you can use now when another sites linking to you is signals, the search engines that your website is getting stronger and more trustworthy right, just like if a new customer meets you, you build that trust with them.

Now, you’re building trust with the search engines. So some other things you can do is you can write articles? You can share your highest quality content with other web sites for free. You can say, hey post. This just make sure you post a link back to our site and that’s when you’ll really start seeing those Google rankings now for automation, links, that’s what we’re focused on is giving our links into other web sites that are higher than us better than us.

So we’re writing articles making articles and sharing that content with them just to get those links back to the site and that’s what will bring us to the first page of Google now. Are you already doing backlinks? Have you even heard of it before leave a comment below if you have any questions about how they work or if you need any help, we have our website a link com where you can actually post your profile in your business and link back to your website That was the whole reason we created it, so you could go there, get links back to your site and start building up your authority on search engines.

Thank you so much for reading and listening. Please leave a comment below if you’re already doing this technique or share the article with somebody that needs to hey there. My name is Brad Smith, owner and founder of helpless, it’s my mission and my passion to help others with their business. So if I could be your coach, your mentor help you in any way that’s my goal. My goal is to bring you value, so let me know if there’s anything I can help you with, and I look forward to working with you.


 

Categories
Online Marketing

BSVP On-Site: Greg Jarboe on YouTube Marketing at SES Chicago 2013

This is Bruce with the BSVP On-Site here at SES, Chicago with Greg Jarboe from Seo PR Greg there’s a great conference here: Today, but this particular YouTube his me some Changes versus last time we talk. What are some other basics there. Someone just starting off with the company Website or company Google+ page should be doing with their Youtube blog Well, first of all, they need to Understand that having a YouTube blog now requires You to become a programmer in the old days, it was all about.

I need A article and hopefully the article, is a hit and goes viral when we get to the gazillion views. Well, Not many people had a gazillion views, and these days it Turns out that having one here isn’t really a model for success either So let me give you the numbers ominous. This actually comes from CEO YouTube. If you’ve got really compelling article about it, said dog on a skateboard You can sell advertising next article about two dollars, a CPM to the two dollars about, but if you’ve got a skateboard blog or a blog about dogs, you can sell advertising on that.

For Twenty dollars a CPM so ten times more and the reason is Because advertisers want predictability, they don’t want to have to chase last One hit wonder they want to be able to say you have an audience its interest in Skateboards urs interest in dogs, water is, I have dog food or I have been all skateboards, the so whatever it is, that The product is in, I want to be able to advertise on Blog that has that audience week in week out month-on-month.

So all The sudden, if you’re interested in making a living On YouTube in there are thousands of people were making six-figure incomes a year. You can’t think like a Programmer reminder produce this week next week. Produce a week after in because all of that shift word google has done is given us the one blog. There was a lot of Gnashing of teeth when that happened, because all lot of people who’d invested in creating You know brand blogs that were customized lost, All the customization, but what the game in exchange was the Fact that new one blog is friendly on mobile Devices include smartphones and tablets in interestingly enough.

We just got this Fact, wide two weeks ago, forty-percent articles, you know you too Now viewed on mobile devices so or having a Site that is friendly on a smartphone or a tablet is nama thing you may you may want to live Your customization effort boy, you picked up big audience so, but if you’re running a Business, your business’s producing widgets Howard And Pau with monetizing your blog you’re trying so Your own product, as opposed to your, I guess, station yeah it so if you want To use your blog for marketing as opposed to selling ads next to your articles at the same Thing I don’t wan na reach forty percent of the people, we’re going to read articles on a mobile device, seldom widgets to so one way or another.

Despite the fact. That meant that people had to make changes. Are taking advantage of this new blog and some other new features? That they’ve offered is important, whether you’re using the Blog for marketing you wan na drive traffic to Your website or using YouTube to monetize those articles, you’re Trying to make your careers YouTube content creator source the best content it it turns up. Funny is Still number one I, the new david, has just come in from The Pew Charitable Trust, so it’s from a neutral third party and I’m sorry comedy – is still King number to go in.

This is new data. This is certain jumped off the chart. Last couple beers is how to articles an are it’s really hard to be funny, so not Everyone can actually pursue that as a genre. The content for whatever their trying to Do whether it’s marketing your make a living, but how to all of us can Do how to articles in its is really surprising how much People now turn to you too, when they have a how-to Question 1 answer: after you, russia’s article Google brass Balls very impressed ball.

This once-a-year, if You, Google giant brass balls you’ll discover that An article that I wrote for Search Engine Watch ranks number one in what the article was about. Was there Was an effort afford to try to get Stephen Colbert Tour ranked number one for German brass balls: And I wrote about it, and a part of this was to demonstrate That, although Google said Google bombing didn’t work anymore, we thought that it Still could in it did, but as soon as we present that Data a CS Toronto: Google did what they do and ironically I now Rank for the term that we were trying to get Stephen Colbert a ring for so arm.

Obviously, some the engineers a Google have a sincere, don’t think Stephen even ring sure that All now, but I do so – it’s interesting party have Tribune You can pick up and hurt so basically to get ranked Number one Creech, a good blog, create a good article. Dads is long-tailed in specific yeah, I N and and embarrass the hell out. Of Google for at least a week or two and then you know, guess what the they have ways of changing their Algorithm from time to time – and lord knows how I ended up number one, how can we find more about Greg Jarboe, Lord his a rash on the internet? So you can do a search.

You know your right. You can find me a at our website SEO hi from PR dot com. You can find that I write articles for Search Engine Watch an real SEO. You could read when my books, one of them Is YouTube in article marketing in our day that was published two years ago and so I recommend you, don’t read it because trust me you to his change. So much last Two years up, the eleven chapters in the book – 7 A.

M. Or out-of-date so don’t read about, but the new one that Is just out last month, so its only foreperson other day, I is strategic. Digital marketing, a written a chapter in that book along With a whole lot of the other faculty at Rutgers, who teaching the digital Marketing program, so you can find me there, you can find me to CS conferences. Thank you. This is Bruce him a blow with BSPP and site


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