Categories
Online Marketing

convert kit the best email marketing platform

The heart of convertkit is the visual automation builder, where you can clearly see how forms tags and sequences work together to deliver the right content to your subscribers at the right time.

Convert kits, automations are the engine that powers your blog in business with them. You can set up sales, funnels tag, buyers, survey with the click track purchases and much more when you create a form setting the call to action and supporting text is quick and easy. Adding the form to your site is a cinch as well with options for JavaScript HTML and the WordPress plugin 1. To add a Content upgrade to your form, it’s as simple as two clicks, and there is no limit to the number you can have when you create a sequencing convert kit, it’s easy to switch between emails and edit in a single window.

No pausing, the sequence are clicking in and out of multiple pages. In order to make changes, you can even make changes directly within the visual automation. Workflow that you’ve set up to send a broadcast just include or exclude the subscribers who put the message, whether that is by form, tag, segment, location or any number of custom fields. Our a/b testing tool allows you to use two headlines and automatically send the one which resonates the most with your audience.

Convertkit also integrates with all of your favorite ecommerce platforms, lead generation, services and membership sites. Are you ready to get started sign up now and begin growing, your blog and business today? If you would like to see more, you can also request a demo, and our team will be in touch with you shortly. We hope to see you in the convertkit family soon,


 

Categories
Online Marketing

Top 3 tips to sell more cars with Social Media (Automotive Marketing Hacks)

The automotive conference for automotive professionals that want to build more be more, do more we’re about to hop over to the roundtable sessions where I’m going to be sitting with 20 or 30 guys and going off for about 20 minutes on social media marketing.

How they can build their brand grow, their business, get more customers, build their social media presence and ultimately make more money. So I’m going to hop over to that now we’re going to have some clips of the different conversations, the lessons the things I was teaching. So, let’s check it out and join today we’re going to cover some fun stuff, so I’m going to keep it basic. I want to have you guys, get the opportunity to discuss stuff, so I’m going to throw things out there we’re going to go over the secret content formula? Okay.

So this is the basic understanding of like ever. Have that moment where you go, what should we be? Posting on social media, like I’m, trying to post up it’s not working, no one responds. Should I post my car, should I post my customers sure what do I actually post? Well, there’s a really simple formula that breaks it down to two categories: we’re going to cover that the other thing we’re going to do is a simple paid advertising strategy.

So I’m going to go through what we do. So I own a social media marketing agency. We work with top brands, including OEM Zak, Honda, Canada, Suzuki, Canada, some of the big guys, hundreds thousands of dealerships. We also work with other brands, not just automotive, but I’m going to teach you what we do with them. That can also be applied to a lot of small businesses that we work with, which is a very simple way to think about Facebook Ads.

It’s not complicated, it’s not crazy algorithms, and if you guys ever want to try advertising, you can use this method. Then I’m going to cover how to use Instagram and Facebook DM the way. I use it again, very, very simple, not just about outreach but there’s simple things that no one’s doing that really up your sales. We’re going to go over that, so we’re going to cover all three of those I’m going to start with the secret content formula.

You guys ready! Okay, what’s the biggest problem when you go to post content on social media, what do you guys post? I want to see some answers. What do you think is the right thing to be posted delivery photos what else yeah? What else yeah? What would you say, everything everything, hopefully not naked pictures, those those are private, what else anything else? Okay, how do you guys decide what to post? Is there any logic there, like anyone, have a theory or like why? Why do you post don’t post business every day like don’t, do delivery? Okay, okay, what I was, what doesn’t be heard rather, myths have.

We heard offers offers offers offers ok, ok, yeah yeah yeah, I’m familiar with GC what else yeah yeah, but when we read do you see what he does? Is he always making offers sort of? But how much do you see about entertainment, how much behind the scenes? How much with his wife, how much him having fun how much him! So here it’s right! So let me ask you this: what shows are most successful on TV? We see these either right the show it’s either massive education or information like shark tank, like it’s fun, you’re alert or it’s drama.

It’s entertainment, it’s the Kardashians. I don’t read the show, but a lot of people read keeping able to Kardashians right. Why? Here’s? What I’m eating here’s, who I’m mad at here’s, what my mom did: here’s, what my sister did and people tune into that shit because naturally we’re wired for two things: entertainment or education. So I want you guys to ask yourself next time, you’re going to post something ask yourself when you go on social media.

What are you there for there’s two reasons all you get to do. Is this ask yourself when you go on social media? What are you going for? Are you looking for promotion? Are you looking for a deal you’re on the toilet, you’re on the car you’re like in a socially awkward situation, you’re opening your phone? It’s like: how can I kill a minute there’s only two reasons you go to social media, everybody does this entertainment or education.

You want a quick laughs. You want a funny meme you want to, or you want to learn something. You see something very valuable. It’ll shit. That’s cool I’m going to try that that’s the only two reasons, but for some reason most people make content. Don’t think about that they’re doing promotion they’re doing what do they want to see? What do they like? What makes them look good, but no one else is going to see that so you’re putting out content that no one cares about, and that’s why the engagements not there does that make sense.

So what are some examples that I mean entertainment is make them laugh, make them cry make them feel something think of a TV show. Think of the Kardashians write Keeping Up with the Kardashians. Why do so many people used to read that show it’s just literally, my sister did this. My uncle did this I’m so mad at this person he was with my brother, it’s bullshit, but it’s entertainment right. So you got to think.

How do you tell stories? How do you get people to laugh? How do you get people to cry? Don’t just, for example, if you’re going to do a delivery, don’t say here’s John! He bought a second car with me. So happen happens a customer thanks. So much John tell the story. Who’s. John, you know see in Vietnam: did he come here? Have a four-hour Roadtrip like what’s with his family, which, with his wife, is his father? The president, like give the story behind John and what got him here and where he came from the more drama.

The better right, like John just left, his sixth wife and he’s got some money in the bank and he’s trying to get a new Corvette. I’r going to get him on the road pick up a seven like make it fun, make it real. That’s how you going to approach it at education. The way you approach education is people only really care about three things. Don’t want to learn three things and it’s called kind of like hard knowledge, which is either how to make more money right, how to look better or feel better or how to have more sex swear to God.

That’s the three easiest things that everyone wants to buy. So when you’re teaching, think of that, do they want to know like if you’re going to teach a certain feature of a car or a benefit or something you want to show them? How to do think about? Is it going to save them money? Is it going to make them look better or does it let them have more sex? It’s only made a joke laughs about a minivan like how many girls going to fit in the back like you’re, I’m saying stupid joke, but don’t do that one, but I’m saying make get creative with it right get creative with it.

So what can they do if it’s, if it’s value, this is a feature that you that we can do here’s how much money it’s going to save you, I’m going to show you something that you’re going to say five grand next year. By doing these three things, here’s what they are right, so hard value, hard knowledge, that’s the truth for men or women, it’s money, health or sex right. And if you look at the three biggest industries, what are they? That’s the three so bring that into your social media, marketing all right.

How many of you are using Facebook or Instagram ads right now, yeah one two, three, four: five Instagram ads K: five, six good: let’s bring a ratio. How are you doing it? Are you boosting your posts? What are you doing so you’re boosting guessing game? Yep? Okay, what were you just boosting she broke daily? Okay, got it? No okay, anybody else! I miss okay, yeah, so here’s my theory, 90 % of people when they run ads they go.

I have an offer I want to put in front of a group of people. Yes, it’s targeted yes, they’re, 40 year old, males that, like cats here, show them this car right. That’s called a cold audience. If they don’t know you yet or like you or trust you they’re a cold audience, I no matter what industry never show offers to cold audiences. I only make offers to warm audiences. They need to know me. First, we use a very particular strategy when you’re in advertising.

I’ve done in multiple industries from national brand car brands to local dealerships to Auto groups, and it works like this. Most people think of running an ad basically getting to offer the ad and targeting the audience they want to see that ad right. We don’t. We run first, what’s called awareness ads, so think of these as article ads. There are three to five minutes long. If it’s Instagram, it’s got to be 60 seconds for Facebook, three to five minutes.

It’s pure value, it’s either the entertainment or the education. We run those and optimize them for article views on Facebook. We get a view usually for one cent. One cent of view of a targeted local customer, then what we do is we get. Let’s say, a hundred thousand views in that content. It only cost us 900 bucks a thousand bucks. In most cases, then we retarget all those people with a low level offer.

So what I did for dealerships a lot was we’d give people gift cards to something like Starbucks to come in and just do a test drive, so they put their names or email their number and then the sales guy will call them say hey when you look At test drive, let’s go right and we bring them in. That would be our lead, offer it’s very low barrier, you’re, not asking for money I’ll give you money come in and do something for me and then the last step once we’ve done.

That is, then, we get hard offers. So this is the actual sale in the car. The deal we have running or the promotion coming up so at any one time you have article ads appear that are building rapport right. People are seeing your brand, your name they’re not being sold anything yet, but Facebook tracks that so on the next level, when I hit them with a lead. Gen ad, like I said, like the gift card, I can say only show this to people that have seen twenty five to fifty percent of the first article only show the people that actually suck through and know who I am and then I’m saying the last year.

Here’s an offer only show this to people who opted in for leads who gave us information already. So what you’re doing is you’re bringing your cost down reaching only a warm audience. You’re getting 100 leaves that don’t respond and you’re spending half the cost. So anytime we run this. The average has been we reach twice as many people twice as many leads twice as many sales half the cost half. So that means, if you spent a thousand dollars, you got a thousand leads I’d, spend five hundred and get two thousand leaves it’s a big difference right and the quality is so much warmer because no one’s seeing your offers until they know you right until they’re, ready Until they decide to stick their whole article and you don’t do one in the other, they all happen at the same time.

So constant customers are discovering you reading the articles they go to the bathroom. Come back. Oh, here’s a lead gen, I offer they come to the dealership next day and go back home, there’s an offer on a deal and it just happens in a circle so easier said than done. We talked about in the cations playing a bit, but that’s a strategy. We use so take away from this, because that was a lot advertised to warm traffic.

I know that was very fast but advertised to warm traffic whenever possible. This is a method of warming up traffic. You could also retarget people who, for example, engage with you on Instagram who have lost your articles on Facebook, who have been to your website who have left comments. Who, like your page, whose friends liked your page anytime, you can try to build custom audiences of people who already know you who’s using social media, direct messages, Facebook Instagram all that you yeah yeah, yeah? Okay, how are you guys using it right now? Tell me real quick: what do you do with it? Okay, automation, Chapa? Is it working well yeah, okay, good? What about you, yep, yep, yep yep? So so, and these guys are both massive bucket producers and that’s exactly going to tell you the easiest strategy.

You can do is every single time. Someone likes your post comments, follows you, every single person don’t just ignore and go. I got 20 likes message, every single person personally and telev a thanks. So much for, like. I really appreciate the love hey where you from where you coming from a guy might whatever. If they follow you. Thank you so much for following me. I really appreciate it. I gave you a follow back what you up to when they respond.

To that, send an audio note. Send the article note get more personal. You don’t wan na scare them away at the first touch, but once they make the decision to engage and start the conversation, it opens the door to say: hey, I’m comfortable I’ll, read your article! All! Isn’t your audio no right, because so many people there’s this creepy. Ask people out there right, like if people get an unsuspected article they’re like I’m, not opening that shit right right, especially the girls man, to get her ass with this stuff, like it’s too early, my girlfriend all the time like unread message, like friend, requests from someone And like Somalia and you open it’s a dick pic like and now Instagram warns you of that.

So don’t start with that start with text it’s safe. It brings the barrier down and then, when they decide they’re comfortable article and audio, because that’s where you going to build the bond right cool any questions on that sorry, one specific person for that article, yeah yeah, wait. What do you mean like when you do your irrigation with ablution? Oh, that that’s where, like the app? Yes, I’m so there’s advertising before I’m talking about one offs, one offs a message right to that person yeah so like if you reach out and go well, so it first returned with text and let’s say you say: hey we’re waiting from a brighten, my page or Like I really appreciate the love and then go hey, no problem, I’m from whatever whatever then send them back a article or an audio hey.

That’s super cool, my mom’s from there I’m not going to say make up report, but sometimes it helps if you have to ethically, but if you can, if you can build a bond or report us on in article, but I holy shit like this guy is my Dude right and start the conversation and then see if you can take it from there to a phone call or an appointment, get it off the platform as quickly as possible and bring them in whatever it is like hey, I see five that car for the last Seven years, how much I sell you know them but come in.

We just got this. I know you’re going to like you just drive it. Man like we’re talking with friends, come and check it out, I’m not selling, nothing just come in. Let’s hang out, let’s show you all right, bring them in so you’re trying to go from like engagement, to open a conversation to build rapport and get them off the platform as quickly as possible. Right


 

Categories
Online Marketing

7 Problems That Small Businesses Face In Modern Online Marketing

M. In Melbourne, I don’t know what time it is where you act, but it’s the lunch and learn with prosper here from leave long digital, I’m assuming that you’ve had a fantastic weekend and you’re ready to toggle on the next week coming ahead. Today’s topic is something that you know, troubles a lot of people and we’re just going to be talking about the seven problems that are actually facing small businesses in modern online marketing.

Now. The reason why I chose this topic is, I have had experience in the last four years, working with small to medium businesses, like yourself and coaches and consultants, to actually help the market scale and grow their business all right. So this is reading from this book marketing strategy by Walker there right it’s one of those off-the-shelf type books and it’s talking about opportunities right now, every single day we are exposed to an online opportunity right, but it says opportunities are as good as the marketing and Their business people who will pursue them, that’s if, even if some combination of marketing and industry factors presents an opportunity and that attractive edifice plant, there remains some critical questions.

One does the opportunity to seek what you want to do that. Your mission, your aspirations, your passion and your objectives, and do you have the right resources right, people right, organizational, confidences and other critical success factors necessary to implement your plan successfully and number three? Do you have the right connections and business networks to actually go in with this and most industries their number of people and critical factors that tend to separate the winners that does tend to separate the winners and the also-ran okay.

So what religion is saying is you are being presented every single day with some sort of new and shiny object, new and shiny opportunity, but is it meant for you? Are you the right of a person to execute on that opportunity, because that the end result is? I end up working with people that are not passionate about something they’re working on. Oh that project, oh that dropship serves been doing, was just a means to an end: okay and they’re, putting so much money.

Now they can’t get out of it because they’re too legit to creat all right now. The goal of every sort of digital marketer and online business owner I know, is to get leads, and I usually generate revenue for your online business, and I assume that will be what your goal is. But are you aligned to the business you’re starting? Is it something that you would wake up and really want to do, or is it something that you were sold on to by somebody who wrote really good copy on a Facebook ad, because some of the people I was talking to a very beautiful couple earlier on In the morning, they’ve got a website that they’ve just recently started, but it is not aligned whatsoever to who they are as a person to what they want to achieve and where their goals are and just look like.

It was going to be an ATM for them and now they’ve spent so much money in it and it’s not working for them. Okay, so you really want to look from the get-go whether the business is really aligned to who you are is really aligned to your goals and really aligned to your vision and your passion as a person. You cannot sell something to anyone that does not read. That. Does not respect you? Okay, so if you have a headache, if you’ve got a headache right now or if you’ve got a toothache, would you go to somebody who is a janitor to help you fix that today? No, you go to a dentist or you go to a doctor.

Okay, so that’s the Rick. That’s the same thing that people online are also doing. If you’ve got a shop that selling things that you’re not passionate about people can tell you, don’t have the lingo, you don’t have the expertise and you cannot talk to those people in that particular manner. Okay, it’s just like myself opening up a shop and I want to sell dresses. I don’t know anything about dresses, I don’t know what women wear in winter or if they wear dresses.

When they go to sleep, I don’t know where dressing the one. So how am I going to connect with the customer and expect them to give me money when I am NOT passionate about the thing that I’m selling all right, so how these things they’re, self-induced all right, and so that’s the reason why I want to talk about Some of the problems that people are facing online, one big problem that people are facing is they’re not aligned to the products they’re selling and it’s not easy to discover or to even see have you ever seen somebody who, when you ask them, what do you do They just send you a page or a link to what they do know.

Enthusiasm, no explanation, nothing! It’s because they’re not connected to what they’re doing. Okay every single day I put up a post on my facebook, and I ask people what are you doing? What what makes you happy Christina? Thank you so much for sitting in ask people. What are you doing? What makes you happy what what’s happening in your life? Some people just post a link, and they expect me to figure it out on my own.

That is not going to work, because, if you’re, not it passionate about whatever it is you’re selling or you’re presenting to anyone who is going to be questioning about it. Okay, because have you ever noticed if you have a baby, because I’ve got a little girl. My little girl is the cutest girl in the world, okay, according to me and she’s the cutest in my world, but somebody else might see her and say what an ugly baby okay! So if you are not going to present your little girl or your business to people, no one is going to see it in the same light that you see it.

Okay, people are now buying on emotion. They never buy it on the basis of how cute or nice your logo is okay, you might as well go and spend $ 20,000 on logo, but if you’re not putting in the passion, if you are not talking to people connecting and relating to everyone, that you Come across they’re never going to know that you exist. I think you would have seen on my post. I put up a picture. You know I like dressing up and saying the problem that a lot of enterpreneurs are facing.

These days is because nobody knows they exist. Nobody even knows their business exists. It’s up to you to bring it out to the muscles. It’s no longer a situation where you build and they come all right. You got to bring the people to you so that they can. You know you can have a business. That’s profitable and enjoyable, okay, so if this is something that you’ve been struggling with a lot figure out, are you really really aligned with your business, because people can also tell that’s the reason why people are not connecting to your business all right if you’re, not in It no one is going to be in it for you, okay and one other thing, one of the problems that is facing a lot of small business people.

You know with this whole modern online marketing is their message is not aligned to the market they’re, sending it to all right. Your message really has to be aligned to a market that will purchase and buy from you all those things that will then help you deliver. That message, like your Facebook, your website and your Instagram, those come in secondary I’ll, give you an example. Coca-Cola has been a business for the past hundred years.

Okay, what has been their message? Their message has been open happiness right. Their message has been: we create happiness and ground your meals, all Christmas, okay and who is their market. Their market is usually everybody else, but basically families and people that just want to be happy right and you get a coca-cola. So that message has been pounded up on us right now for the last hundred years, and as much as when you go to third world countries, every soft drink is called coca-cola.

Every soft drink, no matter brendan is even if it’s of Pepsi people would say. Can I buy a coca-cola alright because they have been pounding their message now? Their market can be anyone else which is the different product, but you need to specify who your market is and the media they have been using has been totally different and keeps evolving. They were on newspapers very on TV, on radio on buses or anything that you can think of that has a coca-cola advert on it on billboards all that stuff, that is the media and it constantly changes.

Now the small business person of the day is concentrating on the media. They want to know how to write ads. They want to know how do you know we have lots of following on Instagram. They want to know how to market their business. But what are you doing? Who are you communicating to and why should they care that’s where a lot of people get it all wrong, they’re going in straight for the media and the media keeps changing I’ll.

Give you a perfect example in this day and age. Right now we’re reading the biggest infinite height we have ever experienced. Facebook is totally ripping off everything. Snapchats built okay, so in the coming year, snapchat might not be working as a business and that we knew it as a social media platform. Look how’s it going. Man tips for tuning in Peter, so if you are concentrating your business and growing it on snapchat, while everybody else is being drawn back to Instagram and Facebook, all right, you see when the media, you see, you see how the media is not important, and since businesses We’re concentrating on advertising on newspapers, people are reading blogs know if people are concentrating on having um, you know commercial slots on TV.

People are reading YouTube now. Okay, and if people in your brand was concentrating on advertising on radio and people are listening to podcasts now. So you really want to make sure that your message is set in stone to who that message is going in the market and if that market can’t understand that message with ever media, you can use that can change so the biggest problem that a lot of small Businesses is facing is they’re, starting off with the media chasing the media chasing Facebook chasing.

You know your Instagram chasing snapchat. Okay, if you manage to gross Facebook for one day, they’re going to come in and change the algorithm and then you’re going to go back and learn it again, but you’re neglecting what your messages you’re neglecting who you marketed? You need to concentrate delivering a message to a market that actually understands you. Market is a person who gives you money market is the person who votes for your product and market is a person who actually raises his wallet and says you know what I want.

More of what you’re, having here, take my money: that’s the market, the person who ought to be value-based, your business, the person who actually says yes, I want to have more of what you have. How are you connecting to that person? What message are you leaving into them? That’s what small businesses do not realize that base should concentrate on. Thank you. So in an agenda you say good content. I’ve learned a lot from your process.

Thank you so much. This is so fantastic Brendon, thanks for sitting and reading answers and all good. So if you’ve got your message delivered to a market once you’ve got this to setup, you will realize that you now have a business, that’s profitable and enjoyable. The media can always fluctuate and change the media can be your grandmother if you want it to be. If you ever hurt your grandmother talking so much about you when she goes to play, bingo all crush sitting with the other.

Ladies, there she’s medium, but you got ta, give a message so that she delivers into a market all right. Some people are just going in to tell grandma stop that grandma does not understand. So you need to make sure your message is congruent either on all these little stuff platforms that you have you sighs social media. Everything is uniform because you know what somebody might get a chance to see your stuff today and they go away and do something else right now.

Look at this time is an illusion in Australia, as we speak, it’s 2:15 on the monday, which means we’re already halfway through a business day while where you are right now, it’s you know, you’re going to sleep alright. So if I put out something you are going to sleep right now, you will forget overnight and then tomorrow is your Monday and you’ve got a whole day to start off with now. If my message is not consistent and if my end user and this my message is not consistent and congruent, how what are the chances of you remembering what I’m just saying now, if I don’t come back again and reiterate that message, so you need to figure out What exactly you are bringing out to the market so that the market will then reward you with the walnuts, the credit cards and everything else that validates your business? Okay, because if you’re just going to be a one-click wonder you know you’re here today, you’re little more you’re here today, your head, then Murray’s doing that you’re doing that people people get tired of you and before you know it you sitting there and you you’ve got More months at the end of your money and you doing it all but you’re not realizing that you’re not reaching out to anyone, so you want to figure out if your message is particularly set to a market that understands you that likes you.

That will vote for you amongst all the other players in the market. Then, whatever media you can choose from all, you can play around with that’s up to you. It depends now. You then go into Facebook ads. You know why you don’t just target people that already know like and trust you and your eyes spread is not that much. You see what I’m talking about here when you’ve already crafted your message, and you already have a market that you can now send that message to Facebook ads in the media.

You know I mean you can then just send whatever you you created through your. You may be the blog that you got a picture on hovers at pixel and then just said ads, particularly to those people that are on that pixel. Those people already know like and trust you and it’s a cheaper way to convert okay, but other people are just praying and praying and hoping that something is going to stick. If you’ve noticed on the market right now, you are actually now getting paid to buy people’s books.

I don’t know you’ve seen those ads going around. You know give you twenty dollars I’ll, give you ten dollars, so you can buy this book. You never know. What’s going on in people’s front day, but at the end of the day he’s trying to put his message into the market now, if your message is not set in stone, you also just be a wandering generality or a one-click, wonder and that’s where most of the Problems were then stable from that are facing a lot of small businesses right now, because you know why the message is not in place and their market is not defined all right.

So this is exactly what the online prosperity blueprint is going to teach. You guys will help you capture the right kind of person figure out what pain they have and what they are they going to receive and what pay up you will receive, because if you don’t know how much a client is worth to you, it’s going to be Difficult for you to pay money to get that corner and if you know something guys anything that is offered on the market limited time on the facts.

As long as it’s going to work for a limited time, you don’t want to be a limited time only person. You want to make sure that your message is going to a specific market and that market is defined, whatever media you’re going to use YouTube Facebook Ads or whichever way that will come in secondary, because you know IR you’re going to be speaking to people that exactly Want to hear your message: you’re not only going to be performing to an empty theater, okay, so I know it’s impossible to survive as a small business person in this modern world.

You know without some sort of online and strategy, so your strategy really has to come from who you are what you can provide and who means it and who you can provide it to once you get all those things sit you can you can. You can use this example with anything. You could be an online store that sells camping gear. All right, that’s who you are! You are camping, enthusiast and you’re, going to be looking for those people that are also camping, enthusiast, okay, but also within the camping enthusiast.

You need to differentiate who exactly your target market is because, if you’re looking for that weekend camper, it’s a different message to somebody else who is a gator farmer or who is always out in the woods, hunting or a duck shooter, or something like that. So you need to figure out who exactly your market ISM once you can talk to them, you can influence them with impact and influence comes income all right.

So you want to really make sure that it’s there’s anything you’re going to get out of this talk today. Once your message, who are you sending that message to and how are you sending that message message – market media the media can play around you can turn you know you can do podcasts. You can speak on top of the mountain you can play drums if you’re African, you know, swing by trumpets, that’s the media, but what is the message you’re delivering and who wants to hear it? Okay, so sometimes people are just concerned about bringing traffic to their website.

Of course, people will come, but what are they going to come and get? What are they getting? What are they? What value are you providing into the market because you get paid in accordance to the value that you provide, so you bring in people to your website? Yes, that’s cool they’re coming in they’re coming in, but it shouldn’t they come to that party. Are you playing the right kind of music? Do you have the right kind of food for them, some of them are vegetarian, some of them are gluten-free and some of them don’t even eat anything.

That’s it. I because they are in a diet. So have you got all of those things set up for them as soon as they come to your party? Do you have strategies enough for them that, as soon as they get here, they know where the buffet table is and from that buffet tables you and literally get them too? You can literally get them to you know start. You know benefiting from your content. So half the time guys we’re not doing enough, we might think we’ve got a business, but who are we serving? What are we telling them and how are we reaching out to them? The fact is that all make sense in and as much as, yes, everybody wants to start an online business.

But what are you selling who needs it, and why should they care, so you got to make sure your your-your-your message is going to a specific market and that market connects through media. So those are the three ms that you need to be specific about as soon as you start, your business, okay and you need to have a strategy of how you’re getting those people receiving your message and why should they actually care because you got ta, let people Realize what to want they’re not going to know you existed until you go out there and let them know alright, so you want to type in blueprint so that we can start working together.

I put up a post again a little bit early after that. If you really want to figure out where you’re going, how you doing this, because we can tell when, when nobody’s really doing anything online, that I know it’s painful, I know it hurts I’ve been there. It’s not your fault. This whole thing, this whole internet is, is still too small and that a lot of people don’t realize how to play around with it.

And it’s not your fault. Okay, some people might just have a clue. Some people might just have an idea, but the principle is still the same. You really need to know what your message is, who the market is and what the media you’re going to use to reach out to them. Okay, so just type in blueprint. If you really want to get a close close up of how I’ve started creating you know really good successful people that I actually talk to and really good successful people that actually are working with me.

Somebody tell my students guys ask for this. Some of my students are any more than the Guru’s out there. You know why, because we’re not doing looking for the nice fancy schmancy, we really harvesting the core principles of marketing who or what is your message? Who needs to hear it and what media are you going to use? If you just play around that realm guys are sweaty, you will be, you know reaching the top.

You know people that are out there on the market. Anyone can come in and tell you. This works that works that works, but if you miss it, it’s not reaching on to a target market. You’ve lost a ring. Okay! Imagine somebody if you’re a girl right now, somebody comes in and wants to sell you a necktie. What are you going to do with it if you’re a guy somebody comes in and wants to sell you a bra? What are you going to do with it? You know so that’s that is you know, misguided marketing messages that are going out up there in the you know, space of the internet, then all right so either you’ve got to have a strategy or if you don’t understand it, you invest a lot of time to Learn these things? Okay time, investment is another concern that we see small business owners.

You know has a facing problems with the thing. Is you have a lot of time, but you’re not budgeting it? Well, all right you’re allowing people to send you emails, and then you look at the email, 24/7 they’re putting their agendas in your head and then you fill overwhelmed and then you don’t do nothing for your own business, unsubscribe from all that crap. How for them? You don’t even open anyway right, just unsubscribe focus on who you really want to speak to what you’re going to tell them and how you’re going to reach them.

You know how’s the house of the problem. It stems of not having a focus or not exactly knowing what it is that you’re supposed to be doing. If you were meant to be solving problems for people figure out who exactly needs your service? How can you reach out to them? So what will you tell them as soon as you and in their space, because people are busy? You know, I mean every every time you look at the what’s happening around you right now.

You might be reading this, but you’re, probably reading TV or you know your little. Kid is right in front of you or you just had a sip of water or you’re, just waiting for your middle to be ready or something is happening. No one is just going to be sitting here and waiting for prospers life show every single day and that’s what exactly is happening to your work out there in the market? Who are you sending the message to? Why should they care? How are you sending it to them? The house is completely flexible.

You shouldn’t compromise on what your message is, what you stand for and why people should care? Who are those people that you’re talking to and why should they stop whatever they’re doing and listen to you, how you reach them? That’s a figure of your imagination. Alright, because some people are just going out there with regurgitated statements with rehydrated. You know you need propositions. They’re not unique you’re, not the first person to come up with anything new people are tired, there’s no.

What is called adds fatigue. That’s why your ads are not working right now. You know why? Because people now have trained themselves not to see ads that sponsored things that shows on their Facebook they’re tired of that stuff. Alright, so I urge you, I mean teach somebody that you want to learn from trusts and experts, because people people, people like myself, people that have been there – have spent their time money and effort learning these things and they can shortcut your learning curve.

Okay by a course or just really going udemy, there’s $ 10 courses there or just you don’t look for ask me. I will help you out. If you keep doing you know, you can’t escape the situation by doing the same, but you know things that got you into that in the first place, yes, you can start off by typing in blueprint and I’ll give you a bird’s eye overview of what this blueprint Does we help you find the right kind of people to send them the right time and content, so you can engage them and convert them all right.

I want you to convert them. You e-mount connect with them so that you have perpetual business and you get more and more referrals, okay. So a lot of people are just themselves in the food and worrying about competition because of viscosity mindset figure out where exactly you want to be figure out exactly what you want to do, who you want to help and then just go out there and look for That person find out how much it will cost you.

Oh what a customer is worth to you, because, because, if you don’t talk like that, you’re not going to be aware if you’ve got to be gotten the right goals that you want for your business and that’s. Why people keep you know treading on water and then spinning their wheels in mud? There is no competition. Are they if you’ve got your own message and your own market? They are no two people who have the same thing.

They. Never any competition. Are there right? You know it’s just quite popular to do the same thing, but if you come in with something totally different, because your message is your message, your market is your market. No two people can be like at exactly the same time. You know why, because it’s just human nature, you know, and then, whichever way you’re going to use to reach out to those people, but you got to figure out what are you giving them to? Why should they care? Why should they trust you to work with you? Alright and once you’ve done that just show up for those people guys, because you cannot just be a one click one that people want to know that if they purchased something from you, are you going to be there to help them? Are you going to be there to implement? Are you going to be there to support them? Because if you’re not going to be there, then that’s why people go elsewhere? Oh, you know there’s things that are going on a run, faced with all support, small businesses and stuff, like that people want to support small businesses, but also small businesses, I’m not producing enough for showing up enough for them to to have faith in our being they’re.

Tomorrow so once you start showing your people, your market, that your present and you’re going to be consistent in saying that message, they will bring referrals to you and that then becomes your media all right, I’m more than happy to help out a few people. If you type in blueprint it’s a Monday today and maybe a Sunday for you, but you know what we’re here to help you. We really want to see you win at this and we also have another group of people that are actually getting results and getting somewhere.

So if this is something that really, you know, struck a nerve with you get in touch with me, let’s fix you up, let’s figure out what your message is: let’s figure out who your market is and let’s figure out what good media can you use to actually Reach out to these people, otherwise you just wasting money right now, otherwise, you’re just wasting time. You know why, because you’re creating something that’s not built to last, I’m here to help you create a business, that’s profitable and enjoyable.

It’s your choice! If you really want that figure out what your message is figure out, what your market is and figure out how you’re going to deliver that message that, in the meantime, enjoy the rest of your week I’ll see you again tomorrow.


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Car Sales Training: LEARN HOW THIS SALES WOMAN TRIPLED HER INCOME IN ONE MONTH!

Joshua was 25, I’m not supposed to be telling Jackie’s age but she’s 29. She is literally kicking josh’s, but I got a story to tell you guys: josh has been in the car business for a while. He got his wife in Jackie is his wife and long story short last month she crushed it. She started training guys we’re talking about a power couple here.

I always say this: women are deadly in the car business. Now look. I got him here together. Number one they’re a power couple. I don’t like talking about how women can be better than minutes selling, but they seem to listen and they seem to learn ten times faster. Now I want to say this: everybody should read this cool interview, I’m going to pass it over to them and in Jack to Josh. You guys take it away.

Tell us about getting into business and tell us about the last day. Tell us about the last 30 days: what’s been going on with you guys, yes, um, hey guys, my name is Joshua and it’s so fun because I actually met Andy a couple years ago had Norman, no big red Kia and I’ll never forget you were, I think, The general salesmen in general men generally position was but one Saturday morning you came in and you just had this.

It was the most inspirational Saturday morning, salesmen have ever part of. After that meeting I was like I’m going to go, sell all the cars I mean because you I’m not kidding when I said this. I’ve been sound cars there’s 2013 – that was by far the best most motivated Saturday morning, meaning that I’ve ever been a part of. So if it’s not that yeah, it’s true, that’s what that’s when I started reading your articles, but then I kind of stopped reading them for a while from danger.

Last year, when Jackie and I got engaged, I had to really get serious because weddings are not cheap right. This time last year, now no more going out partying drinking all that good stuff. So that’s when I really got serious about training and as soon as I got serious about training, my income went up simultaneously and we were able to afford the wedding pay for the wedding and we took our honeymoon trip to London and we were able to.

I was able to finance all that we were able to find some of that within a span of six months, though, pay for the wedding and the trip to London with training and selling cars. So I know who you are: there’s the car. The car business is able to if you really take training seriously, you can there’s no limit to how much money you can make to fund whatever you know season. You are in life right now.

So that’s what I really got started with training and after the wet and everything settled down Jackie and I were like okay, so now we’re married. We need to set a financial foundation, for you know our family, that we’re going to start and that’s when well. Jackie started selling cars about a few months before the wedding, because I need to do a little bit of help. She started some cars as well, and initially she was just kind of hitting her her draw and which was with how much I was making in her drawer.

Thank God it it became God just worked it out financially for us raised that for the last couple of months out of Randy, I was like hey Jackie check this guy out. I would used to work with him. I readed all his sales articles and it really helped me out especially his meet and greet articles those by far the ones that helped me out the most the positive super you know their handshake, making that first impression that really made me probably half of the money That I made last year was from my meeting group.

Just you can just see in the customers reaction towards you. If you have, if you nailed the deadly meet-and-greet yeah, you know it’s just like they’re on your side and you don’t have to try as hard that made me quite a bit of money last year, so moving on to Jack so the whole of last month, literally Jackie wakes up before me, so she felt like I’m waking up and all I hear in the background that started last month in beginning last month and then, let’s say in the last month, because she was reading those articles every morning and it wasn’t just like a Couple of articles a day, yeah of your free content, which I’m your course by the way free content, it literally three extra income like she made three times as much money as soon as she started.

Reading her articles, she made three times as much money last month than she did in the previous eight to eleven months. Actually, so, like a car, I think I sold one car per day. So that’s amazing how’s your confidence. Now, how do you feel it’s a thousand times higher? I? I did not have any confidence. I was scared to talk about price and it was just you know, and it showed obviously, because I would have a lot of like appointments that I just couldn’t close them and then afterwards I was like okay.

I have to at least try. So if I don’t try the bin, I’m not going to know what I can do and yeah it’s I mean after my first month they kind of blew me away, because I don’t feel I mean I feel like a change, but I also feel like I actually Like my work and what I do so yeah really exciting dude. That is so awesome for you guys she learnt the work she was still working outside. She goes to work now and she’s like at work.

I’m like big. You got off an hour ago. The roles reversed isn’t before she used to be like. Where you add hey, maybe he’s I come true. I’m trying to sell another one he’s like winds and mouth honey come home. Well, I’m going to tell you: well I’m going to tell you guys this, just just that story alone right there, there’s tons of people that have had no experience. Obviously at was um sales before this Jack here, no, no, you know, isn’t it crazy? What competence? Just the massive comput like confidence can create, like it, creates more confidence just by understanding you’re, not your job better.

They only say what you don’t understand. Your fear mm-hmm right, yeah! That’s that true. Every time you learn something you know, the consequence of of fear is very bad. Fear makes you back up. It makes you get scared. You don’t feel anything you’re able to play all of your music right, yeah yeah, to actually like extract the real you there’s, no leader, because you understand it and I’m going to tell you.

She is your magic weapon bro, but you have got to make her pay next month. You need to make sure you get your book, I’m going to tell you it’s a win-win for both of you, because you beat her, but well, you know you’re winning, because she isn’t going to let you win and then obviously you know you guys obviously seem like A pretty competitive couple right, so my wife: we used to bring home checks at the end of the month and she was a finance person for Harley Davidson and then I was a general sales manager.

This is when were younger when our 20s right, I’m 40, so we’re 20s and I’m running ACOG, the GM of a company and my wife grande the finance department. Oh Harley Davidson score, and he was wicked man. I was like maybe you’re selling motorcycles and you’re making this much money, because the deal is it’s. It’s this special, it’s a special niche that women carry because they’re so pleasant to deal with and because they’re not confrontational right a lot of the times.

Men get confrontational. With other people, not saying that you don’t ride, but it doesn’t happen actually yeah. He wants to get confrontational with the woman. It is unfair advantage if she trains hard she’ll make 10 times more money than me and you she’s going to happen. You guys need to roleplay every day together, yeah. We need to do that more for sure yeah. So, when we’re done with the call, I’m going to send you a close and what I want you to do is I want you to roleplay against each other right.

Mm-Hmm – and I want you to see, whoever can do it the best and whoever does it the best once you get deadly at it. I want you guys to send it to me on Facebook Messenger and I’m going to throw it up on YouTube of whoever can crush it. The best is that cool, okay, you can, I guess we’re go ahead. Guess what do you think? What’s the one we we have practiced at one price payment right, of course, you’re not ready to buy.

I haven’t, given you enough information, not to think here’s what I want to do. Okay, I need to practice on the second half of it. That’s send us the article. No, it’s good the five minute proposal. Yes yeah. I love it. That’s always a magic trick, man that always takes them inside we’re gold, but no I’m going to throw you guys, a payment clothes something easily. Okay, 90 % of our customers. Now their payment buyers, it’s just the truth, no matter what they say is important to them: they’re going to buy in the end off payment, I’m missing you guys and paying the clothes.

When you record it and you get it deadly, I mean like. I want you guys to come as a student and go home as the teacher. I want you to say it’s so good that you’re going to teach it to the rest of the world, and I want you guys to send me it on facebook messenger. It can take you two weeks to get it down. I want you to lock it up. Okay, then, hey, do you guys have any last things you want to say right now, with everything going on in the world uncertainty guys, this is going to break.

Everything gets corrected every market that Scott has been rough at one point has gotten corrected. What would you guys say to anybody out there right now that just needs a push need some inspiration need some grind. You better. First thing I would say is Jackie. For example, last month was the heat of all this coronavirus thing and coded 19, and that was her best month in the card business. So it has a lot to do with mindset.

Mindset, hmm 100. Yes, one of my mentors I Brian Tracy, always talks about in every market. When most people are going down. There are certain companies and certain sales people that are going up, and this just goes back to that mindset and staying training and atmosphere at the bill. Should they let go some sell a lot of salespeople recently. First of all, I’m so thankful to God that we both have a job, but something I have noticed is other salespeople, see business cope in 19 and they’re kind of like using it as an excuse to relax.

It’s almost like a word like snow is all over. The place and then one’s like yeah, it’s awesome snow that we’re not going to sell cars so, but some other people like Jackie are you know using that taking advantage of every opportunity to Train – and you know, maximizing every opportunity to sell, also yeah. What do you got um? I think that the mindset is huge too. I think also just having just a goal for yourself and not allowing what is you know like the corona thing to really take over.

I have delivered probably four cars this past week, so I made sure that my customers feel safe and I also tell them that it’s a faster kind of a process as well. So that’s helped a lot, and so it’s really just a finding almost kind of like a positive side to everything and just keeping on really yeah. That’s called the power team man you guys are killing it dude. I mean it. I’m really proud of you guys.

You guys are an inspiration to a lot of people, which is what we see smiles like this right now with so many people laid off from work, whether they are or whether they’re not you’re Josh, are going to come back correct what’d, you do what’d, you do Today will be the the future you create for yourself tomorrow. You don’t saying it’s not about who you it’s not about it’s not about how much money you make it’s about who you become in the process, you’re right, becoming stronger people every day to be parents to be husbands and wives.

You know you get out of life, whatever you put into it right yeah. You guys want to make it’s kind of money and change your whole financial future. You have to put into that get out of that. You guys want to have the best marriage in the world. You have to invest in your marriage every day, yeah right reach over to smack in the back of the know, when you guys, when you guys have kids one day, you know to be great dad and mom.

You have to really try hard to be a great dad in mom, because if, if you don’t give extra, you won’t be better and you guys are getting extra, it shows it. Your attitude is beautiful, you guys obviously have tons of Drive and you’re very driven and then, more importantly, on top of everything you guys push each other out at your circle. Put yourself around people that make you better. Am I right? Yes, you guys seem like you push it in that case.

Look at that man! I look forward to a long relationship. Look I’m in Norman Oklahoma. These guys were an admin. You guys are 30 minutes from me. So that’s incorrect because 99 % of our business is all across the country, so I’m sure I’m sure we’ll meet up in the next year. You know I’m saying but listen. You guys have a very blessed day rock and roll. It’s great meeting. You guys you’ve been inspiration to everybody and guys go kill it.

Let’s meet back up here in a couple months and see how things were going. Is that cool? Yes, I’m going to send you that article when I hang up? Okay, okay, all right guys! How many days right? Okay,


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Car Sales Training: LEARN THE STRATEGY THIS 22 YEAR OLD USED TO MAKE $14,000 LAST MONTH!

If everybody just wants to meet Luke real quick, let me tell you about Luke real fast Luke is how old are you Luke, 22 Lucas, 22 years old he’s been selling cars, since you were what 18 is that right Luke since I was 18 yeah since he’s 18 Luke’s dad owns a car dealership. I talked to Luke’s dad before you know. Luke’s dad is obviously really successful.

Guy made a lot of money in his life and he says: hey take my young buck son Luke here under your wing, teach him and let’s, let’s go in some wings and let’s go to make some big money. So I would like for Luke to tell his side of the story here. Unless let me just share this, let me tell you why I’m talking about Luke number, one Luke just finished his month of March. Am I right Luke right how many cars do you sell? Luke, how much money two and a half I made almost $ 14,000 thirteen and some change.

Okay, have you ever made fourteen grand before in your life, never how’s? It feel it’s a feeling that I can’t even describe it’s. It’s awesome man, it’s what I’ve wanted ever since I got the car business and you’re just getting started, hi guys, I’m going to hand this over to Luke, and I’m going to tell you this in the midst of hard times in the midst of everybody. Right now wondering you know: what’s the next step, let me tell you what steps let Luke tell you what steps he took, and I want you guys to listen to this and I would love for you to be encouraged because I know Luke.

Okay and Luke has been through some really hard times. Luke has been really discouraged before Luke has got his butt kicked before, but Luke is coming up and coming up fast, just within the last couple months, right, Luke, that’s right! All right! Luke, I’m going to hand it over to you. Why don’t you tell them a little bit about how we met and go from there? I want you to tell them leading into last month.

How did you have such a great month? What did you do, and I would love for you to share some of these gold nuggets that sales people can take with them to crush it to the next level, and so so, first off kind of how I met Andy was I the the store that I First started working at, I had a salesman there who I went to high school with, and he told me he said man, the sandy Elliott that I used to work, for he was my GM.

He he knows his stuff man, so I started talking to him about about Andy and about another year went on. I I met Andy going through. The seminar went to the seminar changed my world dramatically, not only just with the closes and the different things he’s taught me how to maximize my car deals and how to sell more, and he really taught me how to stay motivated, how to keep motivated. When you got that five o’clock day, how does to stay too late how to be happy about it not to be to be dragging around and coming to work, to work, not to hang out with your buddies not to to whine and moan about? What’s going on outside who’s doing what and it was doing this – he really has taught me to come to work to work and constantly stay productive.

I mean, if you find yourself not being productive like man, I try to just what. What can I do to be productive right now, so what you’re saying is you’re, definitely a loner right now. Am I right for sure for sure yeah. I don’t hang out with anyone at the store right now. Okay, one of my best buddies that I went to high school with we. We don’t even talk in the dealership because he he’s kind of doing the same as me.

You know Eve. He led the board this last four or five months and man. He he taught me that as well and Andy taught him that the you got to be a loner, you don’t come to work to socialize and hang out with your friends. I mean at home we talk and stuff, but at work we just we don’t even talk at all. Are you talking about Bryson? Yes, okay, let me ask you: this is Brea’s Bryson been the top salesman every month, the past four or five months yeah.

You got him, didn’t you, I did yeah yeah. How does that feel baby man? It feels good. It feels good. That’s cause run competitive man in it. Yes, it’s really fun. When you have someone in the building that is kind of your style and your chase and it’s it’s really fun. You know we went head-to-head and actually, at one point in the middle of the month, Bryson was four or five six units up on me and then four days later, I was ahead of him.

You know that was cool because there was at one point in the month that I was, I noticed my head getting down like man, Bryson is going to beat me and I just kind of had to slap myself across the face and go man. What are you? What are you talking about? You got this and I just I powered through it and made it happen. I love it man, so, basically in all, if you had anything to say to somebody my bad, can you hear me now? Okay, yeah, if you had anything to say to somebody whether they’re, 20, 30, 40, 50, 60 years old, I don’t care for everybody in automotive cells right now, with everything going on.

If you had to give some advice, what would your advice be Luke, then my advice would be to lift your head up and be a one-percenter right now, and by that I mean, I would say, 90 plus percent of sales. People right now are getting down about this coronavirus and man. We can’t make money right now, there’s this going on and this going on. Now is your time to shine, because so many people have just laid down and not knowing what’s going to happen and being scared, I mean you have to push through that and you got to keep selling cars.

The economy goes on, the world goes on, so you got to be that one guy in the dealership right now who’s pushing hard and you’re going to make it you’re going to do well, coronavirus or not. It doesn’t matter and if their dealerships shut down and they can’t sell what would you recommend them to do man, I that were me, I would go through if you’ve been in the car business for a little bit, I would go through all the people that I’ve Sold and I’d be writing them thank-you cards.

I would really reach out to my past customers and just see what I can do to help them write them thank-you cards, send them birthday cards that that sort of thing yeah. You know it’s so funny when times are great who’s there for you, but when times are tough the people that are there for you when times are tough, is what really matters? Would you agree? Yes, absolutely you could go to the customer base and even people you don’t know you could send them an email and not even offer to purchase as to sell them a car and just say I wanted to reach out and check on you and your family Ryan.

Would that will recreate so much response? It would be insane. They always say people don’t care about how much you know until they know how much you can. The fact that right now is the time to show people we care. Would you agree absolutely yeah and if your dealership is closed down for a month, even for two months, when they open back up, you can recoup all of that money as long as you’re preparing right now, staying mentally strong, focusing on being come 10 times more skilled Than you were before is right now, the time to train harder than ever.

Absolutely I would be reading auntie articles as much as I could. I would be trying to get as much training in as I possibly can that way, when the store does open back up. You’re ready, you’re, rocking and rolling you’re, not like the other 10 15 20 salesmen. However, many people, you guys, got right story. Oh yes, trying to start over and maybe feeling a little rusty. You’ll come back in the first day, feeling confident who’s.

Who am I going to sell car to today? Hey, let me ask you a question and then we’re going to we’re going to finish up here number one. I’m really proud of you guys, like I said, Luke top salesman in the month. Fourteen grand twenty-two and a half car his best month of his life twenty-two years old guys, everybody has their best month ahead of him and Luke is just getting started, guys it’s March Luke! You came to the master closer seminar in December right, yes, so you’ve only been training hard for what about three months? Am I right yeah, that’s right it and look at the win that you have on your hands and let me ask this: okay: when you came to the master closer seminar, how much did it cost you well? In all honesty, it really didn’t cost me anything.

It made me money, it cost me a grand, but I I made that back easily within the first week. So what I would tell us have you ever had before that day had you ever had spent a grand on yourself before no kind of nerve-wracking a little bit. Wasn’t it. It was when you first reached out to me and tell me it was in Grand. I was like oh gosh, I don’t think I can do that and man, if you don’t have, if you don’t have the money you got to find it because it takes money to make money and that’s exactly what I did is got your seminar training and I Went from having management closed, probably eight out of ten of my deals to they closed, I think I know of three, maybe possibly four out of the 22 that I sold last month.

That’s amazing man, that’s amazing dude. So how does it feel, though? The confidence that you carry now, as you know, that you can handle and close your own customers and the confidence, the bulletproof confidence you have man, you just walk around feeling different. When you talk to customers, you feel different. You. You know that they’re going to buy from you just feel confident about it, you’re, not afraid anymore.

No, you just assume the car deal, no matter what objections I throw at you, do you fear them anymore. Even if you can’t get it right, do you fear it? No, isn’t that a beautiful feeling when you role play, live role, play we’ve, we’ve replayed plenty of times live role, play together right and every time you do it with on the spot in front of everybody. How does it feel it sucks right yeah? How does it feel when you walk away, though? Oh, it feels great yeah.

In the matter of fact, there was to never ever role play and I’d been dodging it and dodging it, and here about a month back Andy kind of made me do it really, and that was the best thing that he could have done for me, because I Just I felt so much more confident after that day yeah what brought you out of your shell. You know he’s a him. It did yeah. I love it. Dude listen number one, I’m extremely proud of you and I’m just going to tell you this.

This is a article. I want you to look back on in a year from now and say my gosh man, I’m sitting here making $ 28,000. I remember that first 14, grand milestone – this is beautiful. Your 22 years old man, you’re hot, your life’s, going to be amazing. It doesn’t matter what age you are. Everybody has a giant win waiting in front of them. Just like Luke. You have to see yourself as an investment. You have to know that you’re capable you can’t stay around people that think small right, Luke Luke anytime, I’m around you do, I think, big you, you think really big! Yes, do I let you think small, no right and guess what you’re? Finally, realizing that you’re, starting to max out your full potential, your potential was huge.

I saw it way before you did, but guess what you had to take action on it and bet on you and you became your own biggest fan and now you’re rooting for yourself. You’re, pushing your training and guess what you’re, at the top of the cells board, now they’re going to be chasing you bro, so you got to stay on top yep got ta stay on top yeah along for the ride man, it’s Luke city from now on baby. Yes, that’s what it is, listen, dude! I appreciate you Luke you’re, amazing, guys, everybody in the comments below.

If you love the article, if you liked it put up a like sign and like I said, if you want to reach out to Luke you’re welcome to reach out to him in the comments he’s an awesome guy, he’s 22 he’s just like all of us he’s Nothing special I’m nothing special, but we train hard. We work hard. We realize that there’s a bigger life for us. We know how our future looks. It’s the way that we create it today.

Am I right? Yes, I cannot wait to see what is in hold from both of us in a year from now, man so have a blessed day Luke. Thank you so much for doing this man and crush it and I’ll talk to you soon. Okay, brother appreciate you


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Break The Glass Ceiling Of Entrepreneurship – Part3 – Business Development

Let’s expand on that. So a big problem that I see with many entrepreneurs is that they start or try to grow a business or buy a business before they understand the structure of things before they have full.

What you can say, a business plan, any structure, any process to not just grow your business organically and by acquisitions and we’ll get into that, but also have a full structure on. I guess your systems in all of your department internally, so everything from sales and marketing to operations to HR, to customer support to your financial department. You need to first of all, have a full understanding in a picture of how, first of all before that, in the first shift, we had the vision.

But now you need to understand how the vision actually looks like like on the ground right and how you? What your plan for actually executing on that vision, because most people, what they’re doing is, I see them, go out there and they try to raise capital just on an idea which, in my opinion, it’s not enough, especially if you want to buy a business. Unless you have a full understanding of how that business will look like after you go into that and buy that or grow your business internally, it’s going to be really hard and same go for hiring people before you have a full understanding of what each role looks.

Like in your business and have a full, literally system for how the business looks like in is ideal scenario, you can’t feel the gaps in bringing people on board to those structures. Unless you know what are those structures? Who are those people who need to basically fill those roles? First of all, you need to understand what even what roles you even need in that business. So I hope that makes sense and that’s what I want to expand in this article.

So one of the problems – people are doing they’re hiring people and they don’t have systems or processes for those employees to follow. Basically, they don’t have systems in general that everyone can follow and understand what exactly they need to complete every week or every day. In order for them to be successful, and before you know those things you can bring people before, you know what their exact role is going to be.

And again, I don’t care if it’s for your existing business or if it’s for a business that you’re looking to buy you got ta, have a full structure or understanding of how a business need to look like and what are the processes? And you, especially if you want to become the owner investor, the shareholder, the advisor you got ta have a full understanding of how that picture, going to look like from a high-level position and then also to understand with yourself.

What are the KPIs that you need to track? What are the exact numbers and data that you need to get every day and every week to have a full understanding on your vision? Because if you want to have an amended management team running that business? For you, a professional manager or professional managers running those different departments in your business. You need to understand what are those departments, what is going to be in each department who are what are their roles? What are their goals for every day for every week for every quarter for every year, and unless you have that vision and understanding on that structure, you can’t go out and expect to get.

I guess the results because, first of all, you probably don’t even know what KPI is. You need to track with each of those people and unless you know those things you can expect to have a good, profitable business and that’s to begin with, and I’m talking about the little things, the little nuances that you need to understand in each department. So, for example, it looks like the accounting department, most people, most entrepreneurs, that I talked to you own six or seven figure businesses or don’t own a business.

I want to grow other and start one or buy one. They don’t have the business acumen. They don’t know how to even read a P & L or a balance sheet. It looks like Chinese for them. They don’t know how to look for ratios inside their balance sheet or P & L and how to make conclusions from those numbers in order to actually make changes in their business. They don’t know how to even handle those things in those departments or what are their roles and KPIs that they need to track in those departments like tracking accounts, receivables or payables.

In order to make sure that you have a better trading business and a better business that produces producing even more cash flow, so that’s why it’s so important to have that business development process and systems. First, before you bring anything else before you’re bringing the people before you bring in capital, and obviously you can’t build that business development plan before you have the business strategy and the vision for things you want to look like in a year from now.

In a few years, from now, in ten years from now, if you are like most business on our business owners out there, your business probably looks like kind of like your wheel with spokes all over it. Where you are like in the center of that wheel and you’re, basically responsible for almost everything and everything you need to go through, you and everything is dependent on you and you can’t transition yourself from an owner manager, employee operator, to an owner, shareholder, visionary investor.

Unless you removing yourself from those roles and unless you have the structures, so everything is working well without you, it’s going to be really really hard to make that transition. Those things and many more is what creating a bottleneck inside your business and most people or business owners or entrepreneurs. They don’t know what metrics they need to follow, or they don’t even know what metrics are important to follow right.

So when you have those that lack of fundamentals, it’s really hard to scale things in a good way and I’m going to get into more of the details of how to build an organic plan to grow in an acquisition a way to grow. But unless you have those fundamentals you can grow by buying other businesses and there’ll be shitty businesses it’ll be basically these stress businesses they’re just going to take a lot of time from you, and you can’t really make anything from that you want to make.

I know many people who buy many distressed businesses, but then they need they need to liquidate and shut down those businesses after a few months. And is it really worth your time to go and buy a bad business and spend a lot of time and sometimes money to try and turn it around? Because you don’t have the good fundamentals to begin with, because you don’t know if there are some opportunities in those businesses or not, and same goes for going growing organically.

If you don’t have the good fundamentals to begin with, maybe you’re not even getting or trying to get the right client, maybe you can get a better client that will pay you ten times more in a different place and all those different things are literally the small Nuances that will make the distinctions and breakthrough of basically creating the separate decision. If it’s business is going to make it or not it’s pretty simple, I mean many businesses literally grow by lack.

They don’t have a clear market or an understanding of why they’re even more unique than their competitors. They don’t have, even if they personally think that they know why they’re unique they don’t have a full system. That is very, I guess, open to everyone else in their company for everyone else to follow, and unless you know their unique is like many people I know would literally get to 6 or 7 s here literally by luck.

They got some opportunity. They got there, but then what happens is it after a while they don’t understand what happens, they don’t have a full understanding of their processes and then they have to shut down their business because they don’t have those fundamentals. To begin with. Now, let’s talk about plans for growth, so most people that I know own a business or want to get into business. They want to either start from scratch or try to get one client at a time literally hustled their way into getting one client.

At a time doing advertising here, advertising they’re, going to events, doing doing direct marketing and all those different strategies and they’re always looking for the next technology that will help them to give to get the next client at the break-even or a profitable marketing campaign right. So that’s what most people are doing they, and even if they’re doing that, most people don’t even have a full system and process to understand what is exactly the best way to get one client at the time and how to put themselves back from those processes.

So a team can do that for them and that’s the first way. Most people try to grow and pretty much the only way that most business owners try to grow just because most of the books and seminars and retreats out there are on that way of growing business growing organically. By doing more sales and marketing most entrepreneurs don’t even know that they can start their journey in entrepreneurship by buying another existing profitable established business or if they have an existing business.

They don’t even know that they can grow their business by going out there and merging with other companies or by buying other companies in their sectors who are complementary business to theirs, who are either their competitors, and they think that they need to have millions of dollars. In their bank to buy those businesses which far away from being the truth, because you can basically the beauty with buying businesses, unlike many other things, is that you don’t have to have 100 cent of the cash on hand.

Because you can use the acquisition target assets. As a leverage to pay for the business itself, you can literally go to financial institutions and tell them hey. Look. I had this business I want to buy and I have all those assets in that business. Let’s leverage those assets to paid for that business and I’m not even talking about negotiation strategies like puttin, Erin out or future cash flow projections to pay for the acquisition cost and that’s how you can do deals and grow literally by year’s worth of sales.

In an afternoon, by going out there and by those businesses with employees, with managers with access to more products to more cash flow, to more revenues to more operations, so, for example, if you have an existing business, let’s say whatever you have a web design company. You can go out there and buy a marketing agency who’s, doing like Google AdWords for businesses, and you can then do cross selling and seen it in save costs.

For example, if you have a list of clients and your services, you can then sell your services to their list of clients and vice versa, there’s so many cross selling opportunities that will basically save your costs from going out there and cry and quiet try to acquire New clients, because you already have that rapport and Trust with that business that you bought and I’m not even talking about synergies and so much capital that you can save from having synergies.

Because, let’s say you bought another company, you only need one department of each. You only need one HR department. You only need one marketing department, one accounting department, one customer – would support the part. All this depends on the business and all that, for example, if you’re in the same location, you only need one office and you can save so much money by buying other businesses and it’s all going to go down to your bottom line, to your net profit and Most people don’t already it’s even possible that they can grow a business by going out there and buying other businesses, and they don’t need much capital if at all, like we’ve done bills without putting any dollar down.

Just because we had enough assets in that business. To pay for that business itself and there’s so many cool things you can do there like look at the business biggest businesses out there, that’s the way they grow like when you’re, very, very big when you’re big like Facebook, for example, your only way to grow and Meet your shareholders demands is to go out there and buy other companies, there’s only so much internal growth that you can do only so much sales and marketing and optimization of your cost internal that you can do, but what the biggest companies out there are doing.

They’re going out there and they’re buying other businesses. That’s why Facebook, both companies like what’s up and Instagram, because to do all those things internally in their business, it very very different. It’s going to be so much difficult for you! Instead, you can just go out there and buy those businesses, and what Facebook is doing is they’re, basically buying Instagram with their shirts and that’s what you can do with just small businesses.

You don’t have to be a profitable, a huge mega business that it’s trading out there in the public. You can be a small business that will fold those same strategies like the big corporations, but still keep your freedom, not sacrificing your time, but most people don’t even know that it’s possible and again you have to have all those different strategies and structures to begin with. Before you go out there and bring capital and bring the right people and all those things in order to take things again to the next level, so you can become an owner investor owner, shareholder, the visionary, instead of being stuck in a business.

It’s so frustrating to see many people start their business because they want to be their own boss, but then they’re stuck in their own business and don’t get me wrong. I think it’s better to be stuck in your own business than working for someone else, but then is it really why you’ve started the business most people that I know didn’t start their business in order to have less time or to be stuck in something that many Times they don’t even like doing, because the the work is very reputable when you are very involved in the day-to-day.

So that’s the next shift for us next we’re going to talk about some more really really important things for you to check out. So I’m looking forward for you to see that the next article in the series and yeah I’ll see you in a bit.

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Best Sales Advice I Ever Received

So I got a real estate when I was 20 years old. It was 2002 and I was just very, very young. I just gotten out of doing roofing with my father. Actually I was still roofing with my father, because when I got my real estate license, I thought I’m done with that. I’m done roofing.

Now I’m just going to do real estate, so I quit roofing. I did real estate for 30 days, didn’t sell anything of course, and had to go back to roofing and do real estate part-time. So it took me eight months, eight long months to make my first sale and as a 20 year old you know. Eight months is a really long time, especially when you really want something I mean think about it: eight months as a 20 year old wanting to not be roofing and and instead to sell real estate for a living, it was a dream at that point, it was Something that I really there was not a plan B.

There was not a second option. I was going to make it work, but at the same time the pace that I was moving towards that goal at was so slow that almost seemed impossible. They really did. I knew that it was going to happen, but it still seemed so far away during that eight months I just was like. When is this going to happen? When is this going to breakthrough, but I knew that I wasn’t going to stop.

I knew that it was going to be a lot of hard work and I knew that I was going to continue to push through until I made it happen. So that’s what I did. I continue to push through, so my first broker in Gulf Shores Alabama. You know I was the kind of guy I was trying to be a sponge. I was just trying to learn from anyone that would tell me anything. I talked to all the agents at the office asking questions.

You know, how do you do this? How do you do that? What to say here what to do here? How did you do that? You know some of the agents will come in with really big listings to me back then, you know, 350,000 was a big listing and agents would come in with four and five hundred thousand dollar listings, and I would ask them you know: how did you get how In the world, did you do that? You know it just seems so crazy to me at the time, because I was just pounding away and just nothing was happening for me, so I had to just keep on going keep on trying to figure it out.

So at some point I realized that I could look up people’s phone numbers and start calling people okay, I started I turned into a phone call making machine. We actually called it phone call: festivals, yeah. I actually made the name phone call fest, where me, and maybe two or three other agents in the office that were also newer. We would get together in this room like a boiler room kind of situation, and we would just make calls all day call it a phone call fest, you know it made it sound fun.

We’d get in. There would make the calls we laugh. I remember the first time I used the line whenever a seller told me that they would never sell that they were just going to just keep it forever. They were going to die there. I forget what they said, but I responded and – and I said, okay you’re just going to keep it till the building crumbles, and I remember that everybody in that room laughed and laughed and laughed and left.

We had a lot of good times back then just laughs and cutting up having fun and that’s what it’s supposed to be like. It’s supposed to be fun when we do this, but the best advice that ever got was from my broker, because he saw that I was putting in all this work and he saw that. I was really trying and I went through these periods of time that I just became very just not. I was just you know frustrated, I guess you could say I just wasn’t you know.

Was it all the way in it? You know I was just kind of not depressed, but I was just feeling down. You know just just wondering why I can’t you know: do all these cells that all these other agents are doing in the office and my broker saw that I was a very hard worker and that I was moving in the right direction and he came to me And he gave me the best advice that I’ve ever gotten and I still think about it to this day, and so he sat me down.

We had a long conversation and he was asking me about you know what I was doing where I think I was having trouble and you know what what he could do to help me and at some point the conversation. I told him that you know just everybody’s telling me no everybody’s telling me no, no, no, no, no and I’ll tell you why. I think everyone was telling me no here in a minute, but that’s when he looked at me square in the eye, and he said you know what Ricky and here’s the advice he said, no doesn’t mean.

No, it means not right now, no doesn’t mean no, it means not right now and it was like a light bulb went off in my head and I was like wait a minute. You know all these people that are telling me no aren’t necessarily telling me no they’re just saying that they’re not interested right now in doing anything, and so, as I started to think back through all my conversations with prospects and how they said.

No and all this, and all that I started to also realize that the reason that they were telling me no, they tried to get off the phone really quickly or or what-have-you wasn’t because they may not been interested in doing a deal huh. They might have been interested in doing a deal right. Then it was the fact that my inexperience, in my lack of communication skills up to that point, didn’t put me in a position where I could make them feel comfortable with me and connect with them and communicate that I’m here to help you you know what can I do to help you, and so that was the very first step for me towards the relationships over transactions mentality that I have now that’s got me where I am that was.

That was the first moment the when I realized you know something about relationships now, as the story goes on. Of course, you know my rise and fall happened and the fall was because I was focused more on the deal, so I wasn’t 100 sent all in with the people the relationships. What can I do to help you? It was more about you know. Do you want to buy or sell, and during that time in the market it was so easy.

You just say: hey do you want to sell because your property is worth a hundred more thousand than it was last year, and so it was very easy. Everybody wanted to sell so the scripts back, then we’re totally different and you could get away with it because everybody stood to make fifty a hundred one hundred fifty two hundred thousand four hundred thousand you know. So there was so much equity that that that was built up so fast during that period of time that you didn’t really have to twist anybody’s arm.

You know to sell the property to make so much money, so that’s kind of how I got caught into that. You know transactions closings, you know, let’s just do the deal, do you want to buy? Do you want to sell and that ended up being the downfall for me, because I was so caught up in the deals, and I wasn’t even paying attention to the fact that there was a real human on the other side that that I could create a relationship With that would turn into repeat business referrals and referrals or referrals.

So when I lost everything he came back, you guys know the story. I came back and built my business on people not deals, and now I’m to the point where I am now where I can continuously consistently do those hundred deals a year as a single agent. Now, when I came back after working on the oil rig and roofing houses, losing everything came back in the business in 2008. That’s really when I started to realize what, when Berger, was telling me about that when a prospect tells you know, it doesn’t mean: no, it just means not right now and if you have that mentality when you’re talking to your prospects – and you realize you know that, There’s a possibility that this person could do business with you in the future.

They may want to do business with you in the future. They may love you. They may really like you. They may really want to get to know you more to see if there’s even a fit to do business in the future they’re, just not ready right now to do anything when you look at it like that, then so many doors open up when you’re making your Calls your going through your business and you’re following up and you just you’re thinking more about the people and what you could do to help them and and how everything’s going to play out long-term.

Now I did get a comment on the Facebook group. There was a post actually of a young lady who said you know, I’m making all these calls I’m spending money on on the dialer and all this, and you know I have people that tell me that they want to do something in a couple years. But how does that pay my bills right now, and so I’m going to link a article below that? I did about closed deals now. Okay, so you can go there and read that, but the moral of the story is: is that number one? I don’t think this agent has made enough calls to even collect enough data to judge the situation number one, but number two.

You have to understand what I’m saying in terms of okay, there’s going to be people that want to do deals later, two years down the road next month, six months, that’s going to be a paycheck later on; okay. That doesn’t help us right now. However, when we’re doing we’re supposed to do when we have faith in the process and when no closings happen every day and we’re talking to enough people we’re going to find the people that want to do deals today, don’t just think that making the calls is only Going to get you future business, it’s going to get you right now, business as well, and now you’re building your business for now to pay your bills and the future to build your wealth all at the same time.

And that, ladies and gentlemen, is what my philosophies and my coaching program is all about. If you’re new to my blog and you’re, not part of the zero diamond real estate coaching program, it’s completely free, it’s the first completely free real estate, coaching program on the face of the planet, there’s over 20,000 agents enrolled, and so many of them are crushing it And they’re doing this free of charge and all I’m doing is just advising you on how I built my business over the last 17 years.

I’m sharing that with you for nothing and then you guys can take it and go do what you want with it and so many agents so many agents. I have an agent in Texas who found me in November and he’s closed a million a month closed a million a month this year, every month, okay, amazing, I have another in Mississippi first year, real estate, for he just finished his first year in real estate closed A hundred and six deals following my program, so there’s definitely a lot of success stories.

Thank you guys. So much for continuing to grind continue to push continuing to message me right and tell me how it’s working for you and questions. I answer. Every single deal, mine, Instagram, so definitely hit me up there. Let me know what in the world I can do for you guys, comment below. Let me know what articles you want me to make and we’ll see you guys on the next one: let’s go


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Quit Your Job and Start a 6 figure Digital Marketing Agency

You know they’re an Intelligent person, I’ve got a good job, but throughout that time like me, they Realized that the job wasn’t everything they only got a couple weeks holiday, Every single year and they’re looking for something else, but they didn’t want To do anything inauthentic, and that was the first thing they always say to me as They they want to be authentic, and I like that. The second thing is they Want to be able to do something and test it, so they can transition safely.

So what They’Re looking for is something that will actually help them. Go there safely. They’Re, looking for a side hustle to start it and see what happens? Is they Try a lot of things and typically they get into a place where they’re selling Tupperware or the next best nutrient supplement and always turns into one of Those weird pyramid things where you’ve got a sell, someone and a sell someone and sell Someone and eventually that burns out for them and they find themselves back At square one, so they look at all sorts of different opportunities.

I think Property or maybe selling on Amazon or starting another business here, maybe They become a coach or they look at all sorts of things, but really they Haven’T found their thing and what I always suggest when they ask me this, I Say Chris, what should I do? I said there’s one thing and this one Thing is the easiest thing to start. It gives you the number one skill to grow. Your business, any business long-term and it’s going to set you up for your future.

When you decide what it is, you really want to do and you can get paid really. Really well for it, and that is becoming a digital marketer. Here’S why it’s so Great number, one being a digital marketer. You can work part time also Being a digital, marketer, you’re able to solve a big problem for businesses, which Is getting them leads? Another thing that I like about it Is that it’s a science marketing is a science.

It’S really simple: it’s not a Huge crazy science. We have to learn all sorts of things. It’S just step by step. What you do for one person you do for every other one, here’s what I also like! About it is because you solve a big problem, you can make lots of money in Fact, a client of mine is making sixty thousand dollars a month working about Thirty hours a week – and I don’t know about you but 60 grand a month – that’s About seven hundred twenty thousand dollars a year 30 hours a week, would Sound pretty good, but here’s.

The best thing is when you learn this skill, you Set yourself up for any other business that you want to do in the future, so Three years ago I made a decision that I start certifying and teaching others how To be a digital marketer, it took me three years to get the program together. And to get it up to test it to measure it to figure out exactly what works now, We’Ve got that we’re able to show anyone in a six month program how to become Certified as a digital marketer to leave their job create a very high profit.

Slide hustle that really really helps them. Here’S a question I have for you: Think about this, how many businesses do you know they have a great product or Service, but could do with more exposure. More leads, more business, more sales, you couldn’t walk down any Street in any small town and not five. Four five, six Seven eight ten twenty businesses they should be selling their products or Services online true, and they don’t know how.

Typically, these business owners are In their late 40s, early 50s and even 60s, the Internet to them doesn’t make sense. However, if you’re reading this and you’re reading this on the Internet, I Bet you have an understanding of how to use some of these platforms. I bet you Have a bit of a base knowledge and I promise, if you spend six months with us, We’Ll show you exactly how to be a highly paid highly sought-after highly Profitable location free time free digital marketer.

So if this has made Sense, I want to show you exactly how this works, how a certification, Works what it is you do, and I want to show you how your first 10 clients just 10, clients will equal $ 100,000 income. I want to show you exactly how to do that. How to get started so I have a four day challenge coming up. It’S four days, you Can join it each day is about twenty minutes. Long and I’ll show you exactly One piece of the puzzle and on the fourth day I invite you to have a Conversation about becoming a digital marketer and about changing your life, Look you’ve got nothing to lose, go and check this out.

So click on this join in Spend 4 days with me, let me teach you and show you what others have done. Let me explain just how simple this is and if you’re an intelligent person that Thinks, logically, that can follow a system that can follow a recipe if you Know people need this, then you know that this is an absolutely amazing no-brainer. Of an opportunity so come get some more information I’ll see on the challenge.


 

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Top 3 tips to sell more cars with Social Media (Automotive Marketing Hacks)

The automotive conference for automotive professionals that want to build more be more, do more we’re about to hop over to the roundtable sessions where I’m going to be sitting with 20 or 30 guys and going off for about 20 minutes on social media marketing.

How they can build their brand grow, their business, get more customers, build their social media presence and ultimately make more money. So I’m going to hop over to that now we’re going to have some clips of the different conversations, the lessons the things I was teaching. So, let’s check it out and join today we’re going to cover some fun stuff, so I’m going to keep it basic. I want to have you guys, get the opportunity to discuss stuff, so I’m going to throw things out there we’re going to go over the secret content formula? Okay.

So this is the basic understanding of like ever. Have that moment where you go, what should we be? Posting on social media, like I’m, trying to post up it’s not working, no one responds. Should I post my car, should I post my customers sure what do I actually post? Well, there’s a really simple formula that breaks it down to two categories: we’re going to cover that the other thing we’re going to do is a simple paid advertising strategy.

So I’m going to go through what we do. So I own a social media marketing agency. We work with top brands, including OEM Zak, Honda, Canada, Suzuki, Canada, some of the big guys, hundreds thousands of dealerships. We also work with other brands, not just automotive, but I’m going to teach you what we do with them. That can also be applied to a lot of small businesses that we work with, which is a very simple way to think about Facebook Ads.

It’S not complicated, it’s not crazy algorithms, and if you guys ever want to try advertising, you can use this method. Then I’m going to cover how to use Instagram and Facebook DM the way. I use it again, very, very simple, not just about outreach but there’s simple things that no one’s doing that really up your sales. We’Re going to go over that, so we’re going to cover all three of those I’m going to start with the secret content formula.

You guys ready! Okay, what’s the biggest problem when you go to post content on social media, what do you guys post? I want to see some answers. What do you think is the right thing to be posted delivery photos what else yeah? What else yeah? What would you say, everything everything, hopefully not naked pictures, those those are private, what else anything else? Okay, how do you guys decide what to post? Is there any logic there, like anyone, have a theory or like why? Why do you post don’t post business every day like don’t, do delivery? Okay, okay, what I was, what doesn’t be heard rather, myths have.

We heard offers offers offers offers ok, ok, yeah yeah yeah, I’m familiar with GC what else yeah yeah, but when we read do you see what he does? Is he always making offers sort of? But how much do you see about entertainment, how much behind the scenes? How much with his wife, how much him having fun how much him! So here it’s right! So let me ask you this: what shows are most successful on TV? We see these either right the show it’s either massive education or information like shark tank, like it’s fun, you’re alert or it’s drama.

It’S entertainment, it’s the Kardashians. I don’t read the show, but a lot of people read keeping able to Kardashians right. Why? Here’S? What I’m eating here’s, who I’m mad at here’s, what my mom did: here’s, what my sister did and people tune into that because naturally we’re wired for two things: entertainment or education. So I want you guys to ask yourself next time, you’re going to post something ask yourself when you go on social media.

What are you there for there’s two reasons all you get to do. Is this ask yourself when you go on social media? What are you going for? Are you looking for promotion? Are you looking for a deal you’re on the toilet, you’re on the car you’re like in a socially awkward situation, you’re opening your phone? It’S like: how can I kill a minute there’s only two reasons you go to social media, everybody does this entertainment or education.

You want a quick laughs. You want a funny meme you want to, or you want to learn something you see something very valuable. It’Ll. That’S cool I’m going to try that that’s the only two reasons, but for some reason most people make content. Don’T think about that they’re doing promotion they’re doing what do they want to see? What do they like? What makes them look good, but no one else is going to see that so you’re putting out content that no one cares about, and that’s why the engagements not there does that make sense.

So what are some examples that I mean entertainment is make them laugh, make them cry make them feel something think of a TV show. Think of the Kardashians write Keeping Up with the Kardashians. Why do so many people used to read that show it’s just literally, my sister did this. My uncle did this I’m so mad at this person. He was with my brother, it’s, but it’s entertainment right. So you got to think.

How do you tell stories? How do you get people to laugh? How do you get people to cry? Don’T just, for example, if you’re going to do a delivery, don’t say here’s John! He bought a second car with me. So happen happens a customer thanks. So much John tell the story. Who’S. John, you know see in Vietnam: did he come here? Have a four-hour Roadtrip like what’s with his family, which, with his wife, is his father? The president, like give the story behind John and what got him here and where he came from the more drama.

The better right, like John just left, his sixth wife and he’s got some money in the bank and he’s trying to get a new Corvette. I’M going to get him on the road pick up a seven like make it fun, make it real. That’S how you going to approach it at education. The way you approach education is people only really care about three things. Don’T want to learn three things and it’s called kind of like hard knowledge, which is either how to make more money right, how to look better or feel better or how to have more sex swear to God.

That’S the three easiest things that everyone wants to buy. So when you’re teaching, think of that, do they want to know like if you’re going to teach a certain feature of a car or a benefit or something you want to show them? How to do think about? Is it going to save them money? Is it going to make them look better or does it let them have more sex? It’S only made a joke laughs about a minivan like how many girls going to fit in the back like you’re, I’m saying stupid joke, but don’t do that one, but I’m saying make get creative with it right get creative with it.

So what can they do if it’s, if it’s value, this is a feature that you that we can do here’s how much money it’s going to save you, I’m going to show you something that you’re going to say five grand next year. By doing these three things, here’s what they are right, so hard value, hard knowledge, that’s the truth for men or women, it’s money, health or sex right. And if you look at the three biggest industries, what are they? That’S the three so bring that into your social media, marketing all right.

How many of you are using Facebook or Instagram ads right now, yeah one two, three, four: five Instagram ads K: five, six good: let’s bring a ratio. How are you doing it? Are you boosting your posts? What are you doing so you’re boosting guessing game? Yep? Okay, what were you just boosting she broke daily? Okay, got it? No okay, anybody else! I miss okay, yeah, so here’s my theory, 90 % of people when they run ads they go.

I have an offer I want to put in front of a group of people. Yes, it’s targeted yes, they’re, 40 year old, males that, like cats here, show them this car right. That’S called a cold audience. If they don’t know you yet or like you or trust you they’re a cold audience, I no matter what industry never show offers to cold audiences. I only make offers to warm audiences. They need to know me. First, we use a very particular strategy when you’re in advertising.

I’Ve done in multiple industries from national brand car brands to local dealerships to Auto groups, and it works like this. Most people think of running an ad basically getting to offer the ad and targeting the audience they want to see that ad right. We don’t. We run first, what’s called awareness ads, so think of these as article ads. There are three to five minutes long. If it’s Instagram, it’s got to be 60 seconds for Facebook, three to five minutes.

It’S pure value, it’s either the entertainment or the education. We run those and optimize them for article views on Facebook. We get a view usually for one cent. One cent of view of a targeted local customer, then what we do is we get. Let’S say, a hundred thousand views in that content. It only cost us 900 bucks a thousand bucks. In most cases, then we retarget all those people with a low level offer.

So what I did for dealerships a lot was we’d give people gift cards to something like Starbucks to come in and just do a test drive, so they put their names or email their number and then the sales guy will call them say hey when you look At test drive, let’s go right and we bring them in. That would be our lead, offer it’s very low barrier, you’re, not asking for money I’ll give you money come in and do something for me and then the last step once we’ve done.

That is, then, we get hard offers. So this is the actual sale in the car. The deal we have running or the promotion coming up so at any one time you have article ads appear that are building rapport right. People are seeing your brand, your name they’re not being sold anything yet, but Facebook tracks that so on the next level, when I hit them with a lead. Gen ad, like I said, like the gift card, I can say only show this to people that have seen twenty five to fifty percent of the first article only show the people that actually suck through and know who I am and then I’m saying the last year.

Here’S an offer only show this to people who opted in for leads who gave us information already. So what you’re doing is you’re bringing your cost down reaching only a warm audience. You’Re getting 100 leaves that don’t respond and you’re spending half the cost. So anytime we run this. The average has been we reach twice as many people twice as many leads twice as many sales half the cost half. So that means, if you spent a thousand dollars, you got a thousand leads I’d, spend five hundred and get two thousand leaves it’s a big difference right and the quality is so much warmer because no one’s seeing your offers until they know you right until they’re, ready Until they decide to stick their whole article and you don’t do one in the other, they all happen at the same time.

So constant customers are discovering you reading the articles they go to the bathroom. Come back. Oh, here’s a lead gen, I offer they come to the dealership next day and go back home, there’s an offer on a deal and it just happens in a circle so easier said than done. We talked about in the cations playing a bit, but that’s a strategy. We use so take away from this, because that was a lot advertised to warm traffic.

I know that was very fast but advertised to warm traffic whenever possible. This is a method of warming up traffic. You could also retarget people who, for example, engage with you on Instagram who have lost your articles on Facebook, who have been to your website who have left comments. Who, like your page, whose friends liked your page anytime, you can try to build custom audiences of people who already know you who’s using social media, direct messages, Facebook Instagram all that you yeah yeah, yeah? Okay, how are you guys using it right now? Tell me real quick: what do you do with it? Okay, automation, Chapa? Is it working well yeah, okay, good? What about you, yep, yep, yep yep? So so, and these guys are both massive bucket producers and that’s exactly going to tell you the easiest strategy.

You can do is every single time. Someone likes your post comments, follows you, every single person don’t just ignore and go. I got 20 likes message, every single person personally and telev a thanks. So much for, like. I really appreciate the love hey where you from where you coming from a guy might whatever. If they follow you. Thank you so much for following me. I really appreciate it. I gave you a follow back what you up to when they respond.

To that, send an audio note. Send the article note get more personal. You don’t wan na scare them away at the first touch, but once they make the decision to engage and start the conversation, it opens the door to say: hey, I’m comfortable I’ll, read your article! All! Isn’T your audio no right, because so many people there’s this creepy. Ask people out there right, like if people get an unsuspected article they’re like I’m, not opening that right right, especially the girls man, to get her ass with this stuff, like it’s too early, my girlfriend all the time like unread message, like friend, requests from someone and Like Somalia and you open it’s a dick pic like and now Instagram warns you of that.

So don’t start with that start with text it’s safe, it brings the barrier down and then, when they decide they’re comfortable article and audio, because that’s where you going to build the bond right cool any questions on that sorry, one specific person for that article, yeah yeah, Wait, what do you mean like when you do your irrigation with ablution? Oh, that that’s where, like the app? Yes, I’m so there’s advertising before I’m talking about one offs, one offs a message right to that person yeah so like if you reach out and go well.

So it first returned with text and let’s say you say: hey we’re waiting from a brighten, my page or like. I really appreciate the love and then go hey, no problem, I’m from whatever whatever then send them back a article or an audio. Hey. That’S super cool! My mom’s from there I’m not going to say, make up report, but sometimes it helps if you have to ethically, but if you can, if you can build a bond or report us on in article, but I holy like this guy is my dude right and start The conversation and then see if you can take it from there to a phone call or an appointment, get it off the platform as quickly as possible and bring them in whatever it is like hey, I see five that car for the last seven years.

How much I sell you know them but come in. We just got this. I know you’re going to like you just drive it. Man like we’re talking with friends, come and check it out. I’M not selling, nothing just come in. Let’S hang out, let’s show you all right, bring them in so you’re trying to go from like engagement, to open a conversation to build rapport and get them off the platform as quickly as possible.

Right

Social media is a perfect way to get your message out to the masses and increase your search rankings. 

Speaking of search engines. Do you have a webmaster running your website? There are sweet website design packages that will build a strong digital presence for your business. Check out the video below to see how much you could pay for a great website management package. 

 

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Online Marketing

Facebook Marketing Tips for Local Business with Paul Getter | Influencer Networking Secrets

He works with influencers such as Grant Cardone Gary Vee Kevin Harrington and ty Lopez in this article you’re going to learn about how you turn your local storefront into a global storefront you’ll also learn some of the worst mistakes to avoid.

So you don’t fail at internet marketing and you’re going to learn why the simplistic product pushing offer no longer works. Even if you have brand recognition now be sure to click on the links I provide in the description below you can follow paul on instagram under at paul. That’S the best way to get ahold of him, and we are pleased and indebted to paul for offering up his course have become a social media rockstar for free.

If you mentioned you heard about it on executive conversations so be sure to stay tuned to the end. Take advantage of the free course and let’s get started alright well excited is an understatement to describe and bringing on my next guest. This is paul getter, the internet, marketing nerd paul. Thank you so much for joining us here on the show. Thank you Paul and let me just first of all say you have a great name.

So, wouldn’t you agree, I’ve had mine my entire life. I know it’s never steered me wrong, so we are talking right now to I describe this very generally as a magician who can make a lot of money fall out of the sky with a few clicks of the mouse. That’S always an encouraging feeling Paul. I’M we’re all curious about your background and how you became the internet, marketing nerd yeah. So you know people often ask me: how did you become an entrepreneur and I think, quite frankly, it came out of the fact I needed to get the bills paid, and so I began to kind of like reach out always had kind of like that tech.

Nerd background and was building a website when they first got started and playing around online, but I initially started you know just experimenting with Facebook and building Facebook pages and after a short time, I realized that there was an opportunity that you could monetize your traffic online. So it started out with building little websites doing affiliate, offer, selling t-shirts and, and it just kind of expanded from there.

So how long ago was this? This was about ten years ago, and I you know it was kind of a odd transition. You know a lot of people when they look back at you know around 2008 there was a really tough time economically for a lot of people and housing decline and all that stuff, and so I was in a transition of jobs like a lot of people and So trying to find something to do and kind of leaned on that tech background and got plugged into you know: internet marketing so yeah about ten years ago now Paul I often compare the Internet to the vastness of the free market system right, but now the way I see it is it’s covering the entire world instead of just the West and and and really what it does for the marketer is.

It gives us the freedom to market our products literally to billions of people, and that’s made a lot of people very successful. Would you would you agree with that description of it yeah? Absolutely you know. The cool thing about the Internet is some jobs. You have you know. Recessions, you’ve got ups and downs and flow of the economy, but when you’re working on the line, you’ve got an opportunity that you can work with people in overseas, and so so really the world is your customers, your clients, the entire world? So that’s a beautiful thing because if you’ve got a laptop, a phone and you can connect with people on a global basis, really your opportunity for an income is limitless, exactly yeah.

What it makes me think of it. You know if you, if you look back at history at les, I don’t want to say less regulated times but times when you could be more of a freewheeling entrepreneur in the physical world. It’S now just transplanted itself to cyberspace, but the benefit is the whole world. Is dialed in instead of you having to be within the borders of the US or Canada, or you know the capitalist West right right, yeah! It’S it’s! It’S really! It’S a cool thing, because we’ve had the privilege to work with people literally from around the world.

We worked with people in Africa in Europe and Malaysia, Philippines and Kentucky, and so all over the place. I like it Kentucky. What do you think? I mean this question, probably bugs a lot of people in internet marketing. But what do you think are some of the maybe two or three of the biggest things that prevent people from being successful with it yeah. So I think, first of all I you know there is a learning curve that you have to kind of figure out.

There’S always these shiny things that people they will jump from one thing to the next thing, but what I always tell people when it comes to really becoming successful online. You just kind of like find one specialty, whether it’s learning how to do Facebook ads, really good learning how to do YouTube ads, really good, so find one thing and become the best at it. You know it’s always good to learn a little bit of everything, but you got to kind of like focus in on one specific niche, one specific skill set and not get caught up, because you know once you once you get on those the the email list or You know you’re online you’re targeted, you have all of these different offers, and you know the next best greatest thing, but really there’s.

I know people that are making great money and their education was YouTube. So fine find that niche find that specialty find that special you’ll say just focus on it and be the best you can mmm that’s good advice. So now what I’ve observed here from following you on social media and getting to know you a little bit through Vince’s mastermind is you’ve worked with some very big names in the influencer community.

You know: Grant Cardone Gary Vee ty Lopez, Kevin Harrington when you’re marketing with these people but and they’re playing at that level. How does the strategy evolve from say a small business just trying to market itself on the internet and what are those people usually looking for? With paid advertising yeah so yeah, so first of all, yeah we’ve had the privilege of having relationships with a lot of cool people, some of them just friends and connecting with them on that level.

Some of them we’ve actually ran campaigns for them and help them in their their business model. Uh. You know, here’s here’s the thing when it comes to a person that has you know a huge existing brand. What he will find out is there’s there’s always this warm audience where they can sell anything to where you know if they put something new out that people are going to buy it because they’ve got this really passionate fan base.

But for someone like that to grow, you have to kind of present their message and brand in a way that would appeal to people that have never heard of them before, because, if they’re going to grow, if they’re going to scale, you’ve got to be able to Take their audience and their message and their brand to a global level and begin to tell their story to people that have never heard it before, because you know yeah.

Those are some big names, but there’s people in this world that I’ve never heard of a grant. Cardone that I’ve never heard of ty Lopez so for them to scale their business. You really have to present their message and their product their service in a way that appeals to people where they’re, at and in in what they’re. Looking for so with the people that are outside they’re, their fan base, where this sound sounds to me like it’s, it’s not a single step process like it actually reaches them, and it probably in several waves before they take action on it sure sure yeah.

Well, you know I’ve seen the entrepreneur, personal development space really involved where it used to be hey, I’ve got a product and I’ve got a fancy. Car I’ve got a nice house and people buy it, but it’s evolved and people have become a little bit more keen and they want more than just you know, a little flash and bling and stuff so so yeah. It begins with educating the people and giving them content, giving them value and you’ll see a lot of people that are very successful, that they they have a good way of giving people content.

I’Ll, give you an example of a guy that we had a new client. We just started working with he’s, got a great Instagram and has a good following. Not you know huge, it’s just tens of thousands of people, but he he has great articles great content and he’s just been feeding people his content. Well, this past week we launched a webinar for him, and this is really his first webinar that he’s done within.

You know that the framework of something professionally done, but since he has fed his audience and groomed them over a long period of time, this webinar is is going to make six figures it’s going to make over 100,000 just in in one webinar. So it’s because he’s provided content he’s provided value to people right right, yeah! That’S that’s exactly what I. What I try to teach people with my content, as well as just you know, is make that investment all up front.

Sure then read it. Come back to you in spades, so right right exactly now, maybe I don’t know whether this is a question. You can really speak to Paul, but what what I’m hearing in a lot of places is that Facebook advertising is still very popular, but Facebook is in somewhat of a decline ratings wise as Instagram. You agree with that, or do you have any knowledge and if so, what’s the background there? Yes, so um, here’s here’s! The thing is, I, I think, like probably two or three times a year, there’s an in over the past eight ten years, two or three times a year, there’s some apocalyptic type news about Facebook.

Facebook has changed their algorithm and you’ll never be able to do things. The way you used to do it and Facebook has declined in viewership and Facebook is changing this, and quite honestly when, when that, when I first got into it, I would get. I would panic when I would hear things like that, and then I realized okay, maybe some things change, maybe policies change and you just have to learn to evolve with it.

Here’S one thing about Facebook and we’ve worked with on Facebook, reps and talked with. You know high-level people within Facebook and this is Facebook’s basis – is they are more concerned about the user experience than the revenue, so in other words, they want to deliver an excellent user experience versus trying to make money. Obviously, we know if they give people a good user experience the money’s going to come, but if you just allow it now, there used to be a day when I first got started in on Facebook ads, it was like the wild wild west.

I mean you would see ads on Facebook for anything and everything that you could think of. I mean there was ads for adult products, adult websites – and you know all kinds of garbage, but Facebook has obviously they want to give a better user experience. But there’s there’s always when it comes to ads and advertising. You want to be diversified, you don’t want to just be focused in on Facebook. I mean Facebook’s one of many platforms that we use.

We use Facebook, we use Instagram, we use YouTube, we use Google, we use native ads, so you want to be diversified, because if there is something that is really, you know changes the game, you don’t want to have all your eggs in that basket and you want To be diversified, I I thought you might say that and part of the reason I asked was whenever I hear stuff like that, I always think well wait a minute.

This is one of the largest, if not what the largest for-profit company in the world yeah yeah. This in a relatively unregulated playing field, where you know all of the all of the great capitalism that’s going on in the year 2018 – is taking place. Yeah, that’s thing that they want to do is just see stuff decline and decline and decline and go out of business eventually. So my hunch is always when I hear stuff like that, I’m like well, there may be changing the way they do things you know and then and then they’re going to bounce back and and everybody’s going to be like what decline in ratings ya know I mean It’S I I I remember when Facebook first got rolling, that you know it had a different feel in and they’ve done, a really good job in rolling out different kind of features within Facebook.

You know like right now the the Facebook they’re they’re going into like a kind of a television network, type of format – that’s cool! That’S exciting! People are excited about that. So you know they’ve done a good job in always adapting and giving people what they want. You know if you ever get nervous about Facebook, just follow their earnings reports and it’ll give you an assurance that they’re doing okay, yeah yeah.

I mean I read that that whole kerfuffle they had a little while back on Capitol Hill and her getting called up there, and I just laughed the whole way through and, like you know these, these people questioning him like they have the first clue of. What’S going on right right, right, yeah, you know I have a as a sort of a ending question here Paul. I actually have a a Kingdom question here because I noticed that I don’t know if that you still do it, but at one point you were pastoring a church.

Yes, absolutely, and so I have quite a significant following locally in the church that I belong to. A lot of people bought my book and a lot of people are very interested in what I’m teaching as a practical tool, taking what I teach in the marketplace and then transferring it over to evangelism. You know right. Community outreach. Is there anything you can point to that you’ve learned in internet marketing that you could really also use to advance the gospel? I mean what could an entrepreneur of faith mm-hmm in the service of God by applying the kind of stuff that you know yeah? So so, absolutely, first of all, I believe that our occupation, our career, is an extension of our ministry in our representation for Jesus Christ.

So the very first thing that we can do is be people of light and integrity within our business, and in that that is something you know, especially within the internet marketing world there’s. You know all kinds of people that play different games and there’s lack of integrity and everything like that. So if you can be above that, first of all that’s going to connect with people – and you know if people google, my name Paul Gator – they will find out really quickly that I’m a pastor of a church so and people do that, and you know quite frankly, I have probably had people that have felt like.

Maybe I don’t want to work with this guy because it’s a pastor, you know they get reading some of my articles on YouTube me preach and, like I don’t know, if I like this guy, but to me, I’m like well, if they wouldn’t want to work with Me because of that then chances are, I probably wouldn’t want to work with them either. So hey, you know that that works, but here’s here’s the cool thing when it comes to the Internet.

We are at an unprecedented opportunity where, with the click of a button, I can get the gospel to millions of people around the world, and I work with several really cool clients that also are Christian and have this. This desire to get the message out, and so using the social media using internet using paid ads, whatever you want to do, is really it’s a powerful opportunity to think about this. The years ago, to put a have a article on get millions of views.

That was that was unheard of on television, but through the internet you can have a article put some money behind it and if you’re presenting the gospel of Jesus Christ, you can get that message out to millions of people. So it’s really it’s an awesome opportunity and yeah the church. We should capitalize on this opportunity. I agree, I agree and that’s one of the reasons I asked you is so many there’s, so many people who are not directly involved in the actual professional ministry, meaning people who are not pastors are on staff at a church, but they are bringing and embodying and Living that message out in the marketplace every day I know I’m written all time, yeah yeah, I’m just thinking you know we should we should.

We should make an effort to educate them on how they can apply that so so they can start to get some of that momentum and build on it and leads to success in in anything whether it’s business or the gospel is those little victories. That add up to bigger ones. Absolutely you know going back to that question one of the first things that sparked my interest when it came into facebook marketing. There was a young lady at our church.

She was going off to college and she said: pastor Paul. You need to set up a Facebook page, so we can stay in contact, I’m like who does Facebook. You know that’s again, it was just a new thing then, and I really I I wasn’t interested in it and then so I I gave in I set up a Facebook page and I saw that businesses also. You know they had facebook business pages. So I said, oh well, let me set up one for the church and I set up a Facebook page for our church.

You know just did it because I you know that was the thing that you should do, but when things changed for me is I a couple came to church and I got talking to them. I said where’d you hear about us and they said. Oh, we saw your Facebook page and then it was at that moment. I realized this is real stuff. These are real people, this really works and so we’ve. You know: we’ve used Facebook and in other ad platforms to generate visitors to our church and do large campaigns, and so so really it’s a powerful tool.

Yeah absolutely. I agree Paul if, if somebody wants to find you or wants to find out more about your services, where would where would we want to send them? So the easiest place to get in contact with me is just connect with me on Instagram. This is how easy it is on instagram. My instagram name is paul. That’S it just p AUL. So if you’re going to Instagram Instagram comm backslash Paul, you will get to my Instagram page and myself or someone on our team is always good about checking the messages, and I think that’s probably where we connected at initially was on Instagram, so connect with me on Instagram and we can start up a conversation there and of course you can also pick up Paul’s course become a social media rockstar is that is that still available Paul yeah yeah? I think I think so I can.

I can get that for you. Unfortunately, I don’t have the link in front of me right. I’Ve got the link, I’m going to put it we’re going to put it in the description. Okay, okay, fantastic yeah, and you know what for your audience, if they’re interested in it just have them say they heard on the podcast and I’ll make sure they get the course for free. It just just says I thank you to having us on here.

It normally goes for $ 197, but if they send me a message and say they heard it on the podcast I’ll give them a code that they can get the course for free awesome. Well, that’s very generous of you Paul, and I appreciate that and I appreciate your time – and this has been a really great conversation. Hopefully our audience will get a lot out of it. Any any last comments, suggestions or other things.

You wanted to say that we didn’t get to no. No. Thank you very much for having me on here. It’S been an honor and I believe I’m going to be seeing you here in a few days up in New York, I was mind there and we’re good to see each other in person Saturday, at the 7 figure mastermind. We’Ll have pictures we’ll have pictures to follow on Instagram awesome awesome sounds great man again a pleasure hat being on the podcast here, and God bless.

You turn to you Paul. Thank you. You’Re! Welcome, thanks for tuning in to this edition of executive conversations with Paul Edwards. I really appreciate you doing that now. If this episode has added value to you, please be sure to leave a like and a comment and check out the links in the description below first of all, follow Paul. Get her on instagram under at Paul. There’S a link down there to get his course become a social media rockstar for free, just because you saw it on this program and also if you would like to meet other high performance entrepreneurs and executives.

The type that in the grip where Paul and I got acquainted then you’re going to want to check out the seven figure mastermind finn’s del monte, there’s a link for that below. Lastly, do not forget to get your copy of 10 secrets to networking success. There’S also a link for that in the description below. I appreciate you tuning in we’ll see you next time.


Have you heard the term "social signal"? If not, watch the video below.