Online Marketing

convert kit the best email marketing platform

The heart of convertkit is the visual automation builder, where you can clearly see how forms tags and sequences work together to deliver the right content to your subscribers at the right time.

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Online Marketing

How To Get Into Digital Marketing (And Earn A Full-Time Income With It)

Okay, so I’ll be going over. I’ve been doing digital marketing for the last ten years. I run my own business, which makes about seven million dollars a year, and digital marketing is a great place to be the average salaries range from forty to eighty eight thousand dollars per year in digital marketing.

And in this lesson, I’m going to be going over how you can learn the basics, the different ways you can learn the basics I’ll also be going over how to get an advantage in digital marketing I’ll be discussing with you how to get ahead of the curve. What are some four front areas that you can become an expert in and be an especially valuable person or employee and I’ll show you how to start gaining experience and then I’ll go over some pro tips at the end of the article, so that hopefully you’ll be Able to come away with this article with not only an understanding of what digital marketing is, but also how to make money with it so read and learn: hey John crostini and I just love marketing.

Okay, I love marketing and I’ve been doing it for ten years because I find it so fascinating. I you know growing up. I was always a wizard or a sorcerer in the article games I played and I believe marketing is actually the power of magic. It’s the ability to say a few words and effect thousands of people or millions of people all across the globe and going into digital marketing gives you that the ability to do that for a job right.

It’s not even work at that point. For many of you, you’re probably going into digital marketing because you think it’s cool or whatever it is, but what does digital marketing actually mean? Now digital marketing usually refers to a job in a large company that has enough departments that has a big enough marketing department to have separated out digital marketing from other marketing efforts. You know maybe it’s sales support marketing or basically, if, if a company is big enough to have digital marketing positions, it means it’s a pretty big company and usually you’re working for a big corporation and doing alright.

And that’s how I started. I started out in a company of about a hundred people. I was actually a PPC analyst, so I was managing. It sounds kind of weird PP analysts right. No, it’s a PPC analyst, meaning I was a pay-per-click analyst and I was analyzing and doing people’s Google advertising for them. So first to get started in digital marketing. You need to learn the basics all right. So what are the basics so learn the basic knowledge get in groups and learn from courses now.

First off knowledge. Now Google and Facebook have free courses, okay, which explains all of the terminology, all the stuff you need to know, but you could also learn digital marketing. Just by listening to YouTube blogs like this one, every article I do is related to marketing, so you can learn a lot of marketing from people like me and obviously, I’m a business owner making a few million dollars a year.

So I have some experience in this place, but you can also learn from the companies themselves, which one thing to keep in mind is that if you want to be an entrepreneur, I’d say generally speaking, it’s best to learn from entrepreneurs. If you want to be an employee might be, you know it’s just as good to learn from employees, because that’s the position you’re looking to be in and its employees teaching these but they’re not going to teach the real, cutting-edge marketing techniques that allows you to start.

Your own business, so just keep that in mind when going through the Google and Facebook courses. I also suggest groups, okay, so groups, I think, are a great way to learn a lot of people process knowledge in groups. Now there seems to be a tendency. I forget: there’s a study done somewhere, but basically men learn better solo, whereas women learn better in groups. Both men and women need to learn solo and in groups to really get the most knowledge and to really have it sink in the most possible.

That’s why we’ve created a few groups here there are links in the description for you to join our discord community, which is a way you can check. We have a subreddit, which is a forum which allows you to post articles and ask questions and get feedback. We also have a Facebook group where you can post and interact with other members, so I think all of those are great options. I think discord is actually the best community to join.

If you ask my opinion, I even drop into the discord, sometimes as well. Now, courses, I also suggest you go through some online courses. If you’re looking to get into digital marketing, I don’t really suggest school. I don’t really suggest college or Community College. If you’re looking really just to be a hype, late paid employee go, you know, colleges can work out. Fine. The education system is really meant to train people to be employees, so that would be a great place to be.

I obviously you can hear. I advocate people be entrepreneurs and that just affords you more time more freedom, more control, more money, more everything. So, if you’re looking to go the crazy route right, the unsafe route, which I actually believe is the safer route, you know take non college courses. Take courses from people who are all who are very successful online. What I’ve seen about college is that a lot of college professors, you know they’re boring and they’re old and they haven’t done whatever their profession is they’re teaching about in many years and they’re just.

Why would you want to listen to somebody who’s old and boring when you could actually learn from somebody who’s in the cut doing it? I’r making five hundred thousand dollars a month doing my business right now and I take time out of my day to teach people. So you can learn from somebody who’s in the cut in the weeds in the trenches doing lie, and you can take my course, which is the super affiliate system right.

You know, obviously, I’m biased here, but super affiliate system very successful course. Tens of thousands of students have gone through it. A couple number of people have become millionaires from the knowledge they learned and applied in it. So I would suggest you take that and if you want to learn more about it, there’s a free training which explains what the super affiliate system is. The link is in the description now.

Next, I would suggest you get an advantage. Ok, you need an advantage if you’re going into digital marketing, the job market is very hard. The job markets getting smaller as bigger businesses move to more things like the uber model or Amazon flex or postmates sword or really corporations are stratifying. So you it’s more competitive to get there’s fewer jobs, but it’s more competitive to get them and the rest of positions are sort of contract or based which are a little less stable.

So they get an advantage. They give yourself the best advantage possible to get a job is start learning how to do more things. Image and article editing is so important and if you can combine just knowledge of digital marketing with image or article editing, that’s that’s a good place to start. First, off I’d almost call it not an advantage. I think anybody need to get a job. Nowadays, it’s almost necessary to have an advantage, learn image.

Editing. You can learn it for free, learn, article editing, you can learn it for free online. These are great things to do great assets to a company. Most companies have their own separate departments for editing images, editing articles. So if you can come into a company and say I can do both of these, I can do that. I can do digital marketing and I can edit my own ads and images and articles that’ll be huge and that’ll make you a double threat.

I guess to make yourself a triple threat, which is what I believe is the ultimate in marketing. Is you learn website design and once again, you can learn this for free, there’s, no reason you should not learn it spend your time learning these skills. You know I I put out a lot of articles on how to do marketing, but a lot of people don’t even learn the basics. First, I almost consider these basics learn image, editing, learn article editing, learn website design get yourself an advantage.

Won’t go further on that. Just spend the time take a week for each of those to learn it now, if you really want to get ahead of the curve, I’m going to go over three different ways that you can give yourself a monster advantage over any other candidate if you’re looking for A digital marketing job, or just if you’re, looking to do it as an entrepreneur. These are three new emerging areas which will make you just super valuable human being number.

One is marketing automation. Now, a lot of the traffic methods I teach on my blog are using social media such as Facebook, Google, YouTube, LinkedIn, etc to post to put up posts and to get free traffic from those websites. It’s great right, there’s billions of people using Facebook and you can literally just type in a post for free right, you’re, getting free traffic in order to fully utilize those platforms and just make it really efficient.

If you bundle in automation to software programs and other scripts, you can actually get that done way faster. You could message a thousand people, a second with automation, whereas manually you can only message. One person, a second with automation. You could post on 20 different social platforms in a second, whereas, if you were to do that manually, it might take you some time so learning, automation and automation, scripting and stuff like that is very powerful.

Another major advantage you can give yourself is learning paid advertising. Now a lot of companies pay a lot of money for paid advertising and many digital marketing jobs involve doing paid advertising. You can learn a little bit about paid advertising on my blog. You can check out my articles. I think theirs turn 50 dollars into five hundred dollars a day using Google Ads. I have some articles on Facebook advertising beginner to expert in Facebook advertising.

There should be some bubbles around here. My facebook advertising article is pretty long, so you’re going to have to be able to sit down for like 45 minutes to read it, but it goes over everything you need to know about Facebook, advertising you’ll be an expert by the end of that and there are Free courses where you can learn paid advertising as well, but I would suggest if you really want to get an advantage and really, if you want to work for yourself.

If you want to be an entrepreneur, if you want to do paid advertising for a living and you can market other companies products, you can take my course. It’s $ 2,000. It’s a six-week course. It’s intensive there’s a certification, there’s support. There’s coaches, there’s live weekly webinars. There’s a lot of stuff in it and you’re learning from somebody who runs a pretty big business himself and has done this for a living can learn more about that.

There’s a link in the description. That’ll. Take you to a that’ll teach you about the course and what it’s about and what you’ll be learning in there so check that out, link is in the description and, lastly, third major thing to get ahead of the curve is learning data analysis. So you learn data analysis. It just really ties in both data analysis and paid. Advertising are really two sides of the same coin.

If you can do both of these data analysis will make you more effective in paid advertising data analysis will actually just make you more effective in all marketing or just in life. Really so learning data analysis really helps with paid advertising, and I suggest you learn it or at least learn the basics, and I have a article another article on this blog, where you can learn the basics of data analysis.

Now. This next topic is very important because it’s about gaining experience, no matter what you do just being book. Smart is not going to help you out in life. If you read 10 books, let’s say you’re: 13 years old, you read 10 books on how to impress women chances are you’re not going to get out. There start talking to a girl and get a date on the first try: okay, reading books about how to make a woman love.

You is not necessarily going to help you, you know, get your first kiss or what not. How you learn to date is through experience. How you learn to be in a relationship involves a lot of experience. You can’t just read about it, you can read every book on sales and it all goes away when you pick up the phone, so experience is the best teacher of them all. No matter what you do, even if you’re just trying to get a job, I suggest you get experience a couple places you can get experienced Fiverr.

Not only can you get experience doing marketing for businesses, but you can earn five dollars doing so. Actually, sorry, I think Fiverr takes a dollar, so you weren’t four dollars. Okay, it’s like four, so you can earn money and gain experience at the same time, so you’re gaining experience and getting paid another great site to gain experience on if you’re looking to get into digital marketing is up work.

I did a lot of jobs on up work. I call it practice right, although I was getting paid, I was getting paid five hundred dollars a month I was I was making from all my clients on up work. I was making four thousand dollars a month. In addition to my job, I eventually I became the director of marketing at the company I was working for and I was getting paid six thousand dollars a month now an up work.

I got paid an additional four K, four thousand dollars a month because I was working on so many clients accounts. So not only did I earn additional income, but you I was gaining experience. That was the most important thing to me. I didn’t mind if I was working all day. It didn’t matter to me because I wanted to spend more time gaining experience. If you look at things through that lens, it’s going to be very positive for you and, lastly, you can start with local businesses.

Okay, local businesses are in dire need of marketing; they suck it no offense if you’re a local business owner reading this, but they suck in local suck at marketing they’re. Getting there just eaten out by Amazon, Jeff Bezos is just destroying local businesses, he’s just walking down Main Street and just like he’s like just a wizard with like fireballs, just destroying Main Street all hail. Jeff, though I think he’s like one of the smartest guys.

I studied him, I think, he’s fantastic, but a lot of local businesses. You could talk to local business and say: hey I’ll, do your marketing for free and you pay me what you think it’s worth if it’s all evil to you. I think that would be a great pitch and you could say I’ll: do your social media I’ll do whatever help out local businesses they need it and, last but not least, is Network. Okay, I found it’s so important to actually meet and talk with other people in marketing before you get into a job position now, schools won’t teach this.

What schools will teach you if you want to get into marketing, or you know digital marketing or get into a job or get in a new industry or profession? They’ll teach you to submit resumes. That’s just like a horrible idea. That’s like a way not to get hired. Ok talk to current or former employees of a company. If you know you want to get into digital marketing, find companies that have a lot of digital marketers that hire a lot of digital marketers and then look up employees in those companies.

Talk with them. Ask them about how they like it ask them about job security. Ask them about pay: ask them about how the bosses treat them. Ask them a billion question. Ask them about the culture. Ok, remember: you’re, looking for a job here, you’re looking to work for a company or, if you’re not looking to work for a company you’re. Looking to be an entrepreneur, ok talk to other people. Doing that line of work.

You know, ask them, ask us social-media influencer, you know, are you happy? Do you work too much? Do you work too little? How many hours a day do you work? Almost every job requires a lot of work. You know also reach out to the companies themselves. You don’t just need to. You know, submit your resume to companies that are asking for people to submit their resume. You’ll actually have a better chance of finding jobs.

If you talk to come means that don’t have any job listing, I never post a job listing I’ll hire somebody for something. If they contact me point being don’t just rely on other people be self-reliant. Reach out do outreach outreach to employees outreach to companies and also as you’re, going through gaining experience and learning marketing post your case. Studies on social media create a blog creative law.

Talk about what you’re doing it’ll be very powerful if you’re looking to get a job or, if you’re, looking to get clients or, if you’re, just looking to do it for yourself rating that network around you of people who are attracted to the case studies, you’re posting Will help you a lot now back about eight years ago I started posting, or maybe I was nine. I started posting consistently on this one internet marketers forum called stack that money and I would post a diary every day, I’d post what I did in terms of trying to be an affiliate marketer and I would host stats I’d post.

Like you know, I got you know: a thousand people saw my ad, you know: 100 people click 10 people box, you know I’d post, whatever it was usually a zero people bought, and I would post images of my ads I’d post, where I was advertising I’d post. My landing pages I post the offer – I was selling I’d post everything so that people could hopefully give me feedback, and I post a day after day after day after day, and nobody would respond.

Nobody would tell me what I was doing right or wrong, but over time as people saw that I was consistent, I would just Journal every day day in day out hoping that people might start giving me feedback or somebody might be reading how I’m trying things are. My methodology and I people started commenting and giving me feedback on why I wasn’t making any money why I was losing money every day. I think some people, just in that forum it has about 2,000 members.

Some people would just see me and think it’s painful that I had been posting for twenty days without making any money right, they’re just like wow. This kid wants. It he’s hungry, he’s trying, but he sucks and posting case studies. I continued to do that for years and be involved in that forum stacked that money and I actually built up a little bit of a following from stacked that money. And if anybody here is a stack that money member type in the comments below.

If you are a stack that money forum member actually, if you frequent any particular marketing forum, know which forum you are in in the comments below, maybe it’s my forum, jet-set or maybe it’s warrior forum. I don’t know what else there is wicked fire, etc, but just by posting in a forum, just a small group of people, 2,000 people not a big audience but very targeted. I was able to get feedback that allowed me to actually start making money and just really just quit my job at travel.

The world become a millionaire and you know, get married young and have HIDs young or younger than most other people, my age and all sorts of stuff. So networking I think, is really important in creating that audience around you and what’s great about when you’re posting about advertising or marketing that you’re doing or learning is that you’re actually attracting those people around you right now.

Most of the people that you surround yourself with probably a concern with you know: maybe the next Brad Pitt movie or the next x-men show – or you know the next in the newest series on Netflix and that’s great. But slowly. If you start posting about marketing stuff. You’ll start getting those people away from you, which is a good thing. You don’t want consumers around you. You want producers and producers notice, other producers and they’re attracted to that.

So you can start surrounding yourself with the right sort of people and you can start getting help. People will give you their help, but you have to show that you’re hungry you’re taking initiative and that’s your results-based whoo. I hope this has been enlightening and let me know if you are excited about digital marketing type in your excited below and also I’d, be interested in hearing. Are you looking for information about digital marketing because you’re looking for a job or are you looking for it to be an entrepreneur, type and job or entrepreneur in the comments, because I’d love to see kind of where you lie and what’s the most important thing? Also, if you have any questions or if you have any topics, you’d like me to address type in what you’d like me to talk about or the questions you have down in the comments below and for my other Watchers.

If you have answers to the comments below please answer them, I get so many messages a day. I just can’t handle it anymore. Now, if you’re looking for more interaction with other individuals check out my groups, we have a discord blog. We have a Facebook group. We have a subreddit where you can interact with other marketers learn and do things and just you know, soak in all that knowledge subscribe to my blog check out my other articles.

We have a lot of cool stuff on this blog about marketing. I release articles every single day, so enable notif patience and check all and check out these amazing stories from some of my students, if you’re interested in going to the next level check out my score super affiliate system and check out these stories from some of my Students about what they’ve been able to achieve with a super affiliate system – hi guys.

My name is Tim, Oh me, and I am part of the Jet Set program. I implemented what I learned in the program a week ago and I’ve made several sales already. I am a single mom in Tucson Arizona and have been struggling to pay my bills, and now I have an internet business and I’m so excited I’ve bought several other internet marketing programs. Nothing has made me much money at all, and the jet-set program made me money within two days.

I got my first sale, so everybody out there who wants to make money online start with the jet-set program. It is so easy to understand, and you get a lot of one-on-one attention if you need it, the community is great and I totally totally totally recommend it. Thank you. Thank you. John Chris Donnie.


Online Marketing

7 Problems That Small Businesses Face In Modern Online Marketing

M. In Melbourne, I don’t know what time it is where you act, but it’s the lunch and learn with prosper here from leave long digital, I’m assuming that you’ve had a fantastic weekend and you’re ready to toggle on the next week coming ahead. Today’s topic is something that you know, troubles a lot of people and we’re just going to be talking about the seven problems that are actually facing small businesses in modern online marketing.

Now. The reason why I chose this topic is, I have had experience in the last four years, working with small to medium businesses, like yourself and coaches and consultants, to actually help the market scale and grow their business all right. So this is reading from this book marketing strategy by Walker there right it’s one of those off-the-shelf type books and it’s talking about opportunities right now, every single day we are exposed to an online opportunity right, but it says opportunities are as good as the marketing and Their business people who will pursue them, that’s if, even if some combination of marketing and industry factors presents an opportunity and that attractive edifice plant, there remains some critical questions.

One does the opportunity to seek what you want to do that. Your mission, your aspirations, your passion and your objectives, and do you have the right resources right, people right, organizational, confidences and other critical success factors necessary to implement your plan successfully and number three? Do you have the right connections and business networks to actually go in with this and most industries their number of people and critical factors that tend to separate the winners that does tend to separate the winners and the also-ran okay.

So what religion is saying is you are being presented every single day with some sort of new and shiny object, new and shiny opportunity, but is it meant for you? Are you the right of a person to execute on that opportunity, because that the end result is? I end up working with people that are not passionate about something they’re working on. Oh that project, oh that dropship serves been doing, was just a means to an end: okay and they’re, putting so much money.

Now they can’t get out of it because they’re too legit to creat all right now. The goal of every sort of digital marketer and online business owner I know, is to get leads, and I usually generate revenue for your online business, and I assume that will be what your goal is. But are you aligned to the business you’re starting? Is it something that you would wake up and really want to do, or is it something that you were sold on to by somebody who wrote really good copy on a Facebook ad, because some of the people I was talking to a very beautiful couple earlier on In the morning, they’ve got a website that they’ve just recently started, but it is not aligned whatsoever to who they are as a person to what they want to achieve and where their goals are and just look like.

It was going to be an ATM for them and now they’ve spent so much money in it and it’s not working for them. Okay, so you really want to look from the get-go whether the business is really aligned to who you are is really aligned to your goals and really aligned to your vision and your passion as a person. You cannot sell something to anyone that does not read. That. Does not respect you? Okay, so if you have a headache, if you’ve got a headache right now or if you’ve got a toothache, would you go to somebody who is a janitor to help you fix that today? No, you go to a dentist or you go to a doctor.

Okay, so that’s the Rick. That’s the same thing that people online are also doing. If you’ve got a shop that selling things that you’re not passionate about people can tell you, don’t have the lingo, you don’t have the expertise and you cannot talk to those people in that particular manner. Okay, it’s just like myself opening up a shop and I want to sell dresses. I don’t know anything about dresses, I don’t know what women wear in winter or if they wear dresses.

When they go to sleep, I don’t know where dressing the one. So how am I going to connect with the customer and expect them to give me money when I am NOT passionate about the thing that I’m selling all right, so how these things they’re, self-induced all right, and so that’s the reason why I want to talk about Some of the problems that people are facing online, one big problem that people are facing is they’re not aligned to the products they’re selling and it’s not easy to discover or to even see have you ever seen somebody who, when you ask them, what do you do They just send you a page or a link to what they do know.

Enthusiasm, no explanation, nothing! It’s because they’re not connected to what they’re doing. Okay every single day I put up a post on my facebook, and I ask people what are you doing? What what makes you happy Christina? Thank you so much for sitting in ask people. What are you doing? What makes you happy what what’s happening in your life? Some people just post a link, and they expect me to figure it out on my own.

That is not going to work, because, if you’re, not it passionate about whatever it is you’re selling or you’re presenting to anyone who is going to be questioning about it. Okay, because have you ever noticed if you have a baby, because I’ve got a little girl. My little girl is the cutest girl in the world, okay, according to me and she’s the cutest in my world, but somebody else might see her and say what an ugly baby okay! So if you are not going to present your little girl or your business to people, no one is going to see it in the same light that you see it.

Okay, people are now buying on emotion. They never buy it on the basis of how cute or nice your logo is okay, you might as well go and spend $ 20,000 on logo, but if you’re not putting in the passion, if you are not talking to people connecting and relating to everyone, that you Come across they’re never going to know that you exist. I think you would have seen on my post. I put up a picture. You know I like dressing up and saying the problem that a lot of enterpreneurs are facing.

These days is because nobody knows they exist. Nobody even knows their business exists. It’s up to you to bring it out to the muscles. It’s no longer a situation where you build and they come all right. You got to bring the people to you so that they can. You know you can have a business. That’s profitable and enjoyable, okay, so if this is something that you’ve been struggling with a lot figure out, are you really really aligned with your business, because people can also tell that’s the reason why people are not connecting to your business all right if you’re, not in It no one is going to be in it for you, okay and one other thing, one of the problems that is facing a lot of small business people.

You know with this whole modern online marketing is their message is not aligned to the market they’re, sending it to all right. Your message really has to be aligned to a market that will purchase and buy from you all those things that will then help you deliver. That message, like your Facebook, your website and your Instagram, those come in secondary I’ll, give you an example. Coca-Cola has been a business for the past hundred years.

Okay, what has been their message? Their message has been open happiness right. Their message has been: we create happiness and ground your meals, all Christmas, okay and who is their market. Their market is usually everybody else, but basically families and people that just want to be happy right and you get a coca-cola. So that message has been pounded up on us right now for the last hundred years, and as much as when you go to third world countries, every soft drink is called coca-cola.

Every soft drink, no matter brendan is even if it’s of Pepsi people would say. Can I buy a coca-cola alright because they have been pounding their message now? Their market can be anyone else which is the different product, but you need to specify who your market is and the media they have been using has been totally different and keeps evolving. They were on newspapers very on TV, on radio on buses or anything that you can think of that has a coca-cola advert on it on billboards all that stuff, that is the media and it constantly changes.

Now the small business person of the day is concentrating on the media. They want to know how to write ads. They want to know how do you know we have lots of following on Instagram. They want to know how to market their business. But what are you doing? Who are you communicating to and why should they care that’s where a lot of people get it all wrong, they’re going in straight for the media and the media keeps changing I’ll.

Give you a perfect example in this day and age. Right now we’re reading the biggest infinite height we have ever experienced. Facebook is totally ripping off everything. Snapchats built okay, so in the coming year, snapchat might not be working as a business and that we knew it as a social media platform. Look how’s it going. Man tips for tuning in Peter, so if you are concentrating your business and growing it on snapchat, while everybody else is being drawn back to Instagram and Facebook, all right, you see when the media, you see, you see how the media is not important, and since businesses We’re concentrating on advertising on newspapers, people are reading blogs know if people are concentrating on having um, you know commercial slots on TV.

People are reading YouTube now. Okay, and if people in your brand was concentrating on advertising on radio and people are listening to podcasts now. So you really want to make sure that your message is set in stone to who that message is going in the market and if that market can’t understand that message with ever media, you can use that can change so the biggest problem that a lot of small Businesses is facing is they’re, starting off with the media chasing the media chasing Facebook chasing.

You know your Instagram chasing snapchat. Okay, if you manage to gross Facebook for one day, they’re going to come in and change the algorithm and then you’re going to go back and learn it again, but you’re neglecting what your messages you’re neglecting who you marketed? You need to concentrate delivering a message to a market that actually understands you. Market is a person who gives you money market is the person who votes for your product and market is a person who actually raises his wallet and says you know what I want.

More of what you’re, having here, take my money: that’s the market, the person who ought to be value-based, your business, the person who actually says yes, I want to have more of what you have. How are you connecting to that person? What message are you leaving into them? That’s what small businesses do not realize that base should concentrate on. Thank you. So in an agenda you say good content. I’ve learned a lot from your process.

Thank you so much. This is so fantastic Brendon, thanks for sitting and reading answers and all good. So if you’ve got your message delivered to a market once you’ve got this to setup, you will realize that you now have a business, that’s profitable and enjoyable. The media can always fluctuate and change the media can be your grandmother if you want it to be. If you ever hurt your grandmother talking so much about you when she goes to play, bingo all crush sitting with the other.

Ladies, there she’s medium, but you got ta, give a message so that she delivers into a market all right. Some people are just going in to tell grandma stop that grandma does not understand. So you need to make sure your message is congruent either on all these little stuff platforms that you have you sighs social media. Everything is uniform because you know what somebody might get a chance to see your stuff today and they go away and do something else right now.

Look at this time is an illusion in Australia, as we speak, it’s 2:15 on the monday, which means we’re already halfway through a business day while where you are right now, it’s you know, you’re going to sleep alright. So if I put out something you are going to sleep right now, you will forget overnight and then tomorrow is your Monday and you’ve got a whole day to start off with now. If my message is not consistent and if my end user and this my message is not consistent and congruent, how what are the chances of you remembering what I’m just saying now, if I don’t come back again and reiterate that message, so you need to figure out What exactly you are bringing out to the market so that the market will then reward you with the walnuts, the credit cards and everything else that validates your business? Okay, because if you’re just going to be a one-click wonder you know you’re here today, you’re little more you’re here today, your head, then Murray’s doing that you’re doing that people people get tired of you and before you know it you sitting there and you you’ve got More months at the end of your money and you doing it all but you’re not realizing that you’re not reaching out to anyone, so you want to figure out if your message is particularly set to a market that understands you that likes you.

That will vote for you amongst all the other players in the market. Then, whatever media you can choose from all, you can play around with that’s up to you. It depends now. You then go into Facebook ads. You know why you don’t just target people that already know like and trust you and your eyes spread is not that much. You see what I’m talking about here when you’ve already crafted your message, and you already have a market that you can now send that message to Facebook ads in the media.

You know I mean you can then just send whatever you you created through your. You may be the blog that you got a picture on hovers at pixel and then just said ads, particularly to those people that are on that pixel. Those people already know like and trust you and it’s a cheaper way to convert okay, but other people are just praying and praying and hoping that something is going to stick. If you’ve noticed on the market right now, you are actually now getting paid to buy people’s books.

I don’t know you’ve seen those ads going around. You know give you twenty dollars I’ll, give you ten dollars, so you can buy this book. You never know. What’s going on in people’s front day, but at the end of the day he’s trying to put his message into the market now, if your message is not set in stone, you also just be a wandering generality or a one-click, wonder and that’s where most of the Problems were then stable from that are facing a lot of small businesses right now, because you know why the message is not in place and their market is not defined all right.

So this is exactly what the online prosperity blueprint is going to teach. You guys will help you capture the right kind of person figure out what pain they have and what they are they going to receive and what pay up you will receive, because if you don’t know how much a client is worth to you, it’s going to be Difficult for you to pay money to get that corner and if you know something guys anything that is offered on the market limited time on the facts.

As long as it’s going to work for a limited time, you don’t want to be a limited time only person. You want to make sure that your message is going to a specific market and that market is defined, whatever media you’re going to use YouTube Facebook Ads or whichever way that will come in secondary, because you know IR you’re going to be speaking to people that exactly Want to hear your message: you’re not only going to be performing to an empty theater, okay, so I know it’s impossible to survive as a small business person in this modern world.

You know without some sort of online and strategy, so your strategy really has to come from who you are what you can provide and who means it and who you can provide it to once you get all those things sit you can you can. You can use this example with anything. You could be an online store that sells camping gear. All right, that’s who you are! You are camping, enthusiast and you’re, going to be looking for those people that are also camping, enthusiast, okay, but also within the camping enthusiast.

You need to differentiate who exactly your target market is because, if you’re looking for that weekend camper, it’s a different message to somebody else who is a gator farmer or who is always out in the woods, hunting or a duck shooter, or something like that. So you need to figure out who exactly your market ISM once you can talk to them, you can influence them with impact and influence comes income all right.

So you want to really make sure that it’s there’s anything you’re going to get out of this talk today. Once your message, who are you sending that message to and how are you sending that message message – market media the media can play around you can turn you know you can do podcasts. You can speak on top of the mountain you can play drums if you’re African, you know, swing by trumpets, that’s the media, but what is the message you’re delivering and who wants to hear it? Okay, so sometimes people are just concerned about bringing traffic to their website.

Of course, people will come, but what are they going to come and get? What are they getting? What are they? What value are you providing into the market because you get paid in accordance to the value that you provide, so you bring in people to your website? Yes, that’s cool they’re coming in they’re coming in, but it shouldn’t they come to that party. Are you playing the right kind of music? Do you have the right kind of food for them, some of them are vegetarian, some of them are gluten-free and some of them don’t even eat anything.

That’s it. I because they are in a diet. So have you got all of those things set up for them as soon as they come to your party? Do you have strategies enough for them that, as soon as they get here, they know where the buffet table is and from that buffet tables you and literally get them too? You can literally get them to you know start. You know benefiting from your content. So half the time guys we’re not doing enough, we might think we’ve got a business, but who are we serving? What are we telling them and how are we reaching out to them? The fact is that all make sense in and as much as, yes, everybody wants to start an online business.

But what are you selling who needs it, and why should they care, so you got to make sure your your-your-your message is going to a specific market and that market connects through media. So those are the three ms that you need to be specific about as soon as you start, your business, okay and you need to have a strategy of how you’re getting those people receiving your message and why should they actually care because you got ta, let people Realize what to want they’re not going to know you existed until you go out there and let them know alright, so you want to type in blueprint so that we can start working together.

I put up a post again a little bit early after that. If you really want to figure out where you’re going, how you doing this, because we can tell when, when nobody’s really doing anything online, that I know it’s painful, I know it hurts I’ve been there. It’s not your fault. This whole thing, this whole internet is, is still too small and that a lot of people don’t realize how to play around with it.

And it’s not your fault. Okay, some people might just have a clue. Some people might just have an idea, but the principle is still the same. You really need to know what your message is, who the market is and what the media you’re going to use to reach out to them. Okay, so just type in blueprint. If you really want to get a close close up of how I’ve started creating you know really good successful people that I actually talk to and really good successful people that actually are working with me.

Somebody tell my students guys ask for this. Some of my students are any more than the Guru’s out there. You know why, because we’re not doing looking for the nice fancy schmancy, we really harvesting the core principles of marketing who or what is your message? Who needs to hear it and what media are you going to use? If you just play around that realm guys are sweaty, you will be, you know reaching the top.

You know people that are out there on the market. Anyone can come in and tell you. This works that works that works, but if you miss it, it’s not reaching on to a target market. You’ve lost a ring. Okay! Imagine somebody if you’re a girl right now, somebody comes in and wants to sell you a necktie. What are you going to do with it if you’re a guy somebody comes in and wants to sell you a bra? What are you going to do with it? You know so that’s that is you know, misguided marketing messages that are going out up there in the you know, space of the internet, then all right so either you’ve got to have a strategy or if you don’t understand it, you invest a lot of time to Learn these things? Okay time, investment is another concern that we see small business owners.

You know has a facing problems with the thing. Is you have a lot of time, but you’re not budgeting it? Well, all right you’re allowing people to send you emails, and then you look at the email, 24/7 they’re putting their agendas in your head and then you fill overwhelmed and then you don’t do nothing for your own business, unsubscribe from all that crap. How for them? You don’t even open anyway right, just unsubscribe focus on who you really want to speak to what you’re going to tell them and how you’re going to reach them.

You know how’s the house of the problem. It stems of not having a focus or not exactly knowing what it is that you’re supposed to be doing. If you were meant to be solving problems for people figure out who exactly needs your service? How can you reach out to them? So what will you tell them as soon as you and in their space, because people are busy? You know, I mean every every time you look at the what’s happening around you right now.

You might be reading this, but you’re, probably reading TV or you know your little. Kid is right in front of you or you just had a sip of water or you’re, just waiting for your middle to be ready or something is happening. No one is just going to be sitting here and waiting for prospers life show every single day and that’s what exactly is happening to your work out there in the market? Who are you sending the message to? Why should they care? How are you sending it to them? The house is completely flexible.

You shouldn’t compromise on what your message is, what you stand for and why people should care? Who are those people that you’re talking to and why should they stop whatever they’re doing and listen to you, how you reach them? That’s a figure of your imagination. Alright, because some people are just going out there with regurgitated statements with rehydrated. You know you need propositions. They’re not unique you’re, not the first person to come up with anything new people are tired, there’s no.

What is called adds fatigue. That’s why your ads are not working right now. You know why? Because people now have trained themselves not to see ads that sponsored things that shows on their Facebook they’re tired of that stuff. Alright, so I urge you, I mean teach somebody that you want to learn from trusts and experts, because people people, people like myself, people that have been there – have spent their time money and effort learning these things and they can shortcut your learning curve.

Okay by a course or just really going udemy, there’s $ 10 courses there or just you don’t look for ask me. I will help you out. If you keep doing you know, you can’t escape the situation by doing the same, but you know things that got you into that in the first place, yes, you can start off by typing in blueprint and I’ll give you a bird’s eye overview of what this blueprint Does we help you find the right kind of people to send them the right time and content, so you can engage them and convert them all right.

I want you to convert them. You e-mount connect with them so that you have perpetual business and you get more and more referrals, okay. So a lot of people are just themselves in the food and worrying about competition because of viscosity mindset figure out where exactly you want to be figure out exactly what you want to do, who you want to help and then just go out there and look for That person find out how much it will cost you.

Oh what a customer is worth to you, because, because, if you don’t talk like that, you’re not going to be aware if you’ve got to be gotten the right goals that you want for your business and that’s. Why people keep you know treading on water and then spinning their wheels in mud? There is no competition. Are they if you’ve got your own message and your own market? They are no two people who have the same thing.

They. Never any competition. Are there right? You know it’s just quite popular to do the same thing, but if you come in with something totally different, because your message is your message, your market is your market. No two people can be like at exactly the same time. You know why, because it’s just human nature, you know, and then, whichever way you’re going to use to reach out to those people, but you got to figure out what are you giving them to? Why should they care? Why should they trust you to work with you? Alright and once you’ve done that just show up for those people guys, because you cannot just be a one click one that people want to know that if they purchased something from you, are you going to be there to help them? Are you going to be there to implement? Are you going to be there to support them? Because if you’re not going to be there, then that’s why people go elsewhere? Oh, you know there’s things that are going on a run, faced with all support, small businesses and stuff, like that people want to support small businesses, but also small businesses, I’m not producing enough for showing up enough for them to to have faith in our being they’re.

Tomorrow so once you start showing your people, your market, that your present and you’re going to be consistent in saying that message, they will bring referrals to you and that then becomes your media all right, I’m more than happy to help out a few people. If you type in blueprint it’s a Monday today and maybe a Sunday for you, but you know what we’re here to help you. We really want to see you win at this and we also have another group of people that are actually getting results and getting somewhere.

So if this is something that really, you know, struck a nerve with you get in touch with me, let’s fix you up, let’s figure out what your message is: let’s figure out who your market is and let’s figure out what good media can you use to actually Reach out to these people, otherwise you just wasting money right now, otherwise, you’re just wasting time. You know why, because you’re creating something that’s not built to last, I’m here to help you create a business, that’s profitable and enjoyable.

It’s your choice! If you really want that figure out what your message is figure out, what your market is and figure out how you’re going to deliver that message that, in the meantime, enjoy the rest of your week I’ll see you again tomorrow.

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