M. In Melbourne, I don’t know what time it is where you act, but it’s the lunch and learn with prosper here from leave long digital, I’m assuming that you’ve had a fantastic weekend and you’re ready to toggle on the next week coming ahead. Today’s topic is something that you know, troubles a lot of people and we’re just going to be talking about the seven problems that are actually facing small businesses in modern online marketing.
Now. The reason why I chose this topic is, I have had experience in the last four years, working with small to medium businesses, like yourself and coaches and consultants, to actually help the market scale and grow their business all right. So this is reading from this book marketing strategy by Walker there right it’s one of those off-the-shelf type books and it’s talking about opportunities right now, every single day we are exposed to an online opportunity right, but it says opportunities are as good as the marketing and Their business people who will pursue them, that’s if, even if some combination of marketing and industry factors presents an opportunity and that attractive edifice plant, there remains some critical questions.
One does the opportunity to seek what you want to do that. Your mission, your aspirations, your passion and your objectives, and do you have the right resources right, people right, organizational, confidences and other critical success factors necessary to implement your plan successfully and number three? Do you have the right connections and business networks to actually go in with this and most industries their number of people and critical factors that tend to separate the winners that does tend to separate the winners and the also-ran okay.
So what religion is saying is you are being presented every single day with some sort of new and shiny object, new and shiny opportunity, but is it meant for you? Are you the right of a person to execute on that opportunity, because that the end result is? I end up working with people that are not passionate about something they’re working on. Oh that project, oh that dropship serves been doing, was just a means to an end: okay and they’re, putting so much money.
Now they can’t get out of it because they’re too legit to creat all right now. The goal of every sort of digital marketer and online business owner I know, is to get leads, and I usually generate revenue for your online business, and I assume that will be what your goal is. But are you aligned to the business you’re starting? Is it something that you would wake up and really want to do, or is it something that you were sold on to by somebody who wrote really good copy on a Facebook ad, because some of the people I was talking to a very beautiful couple earlier on In the morning, they’ve got a website that they’ve just recently started, but it is not aligned whatsoever to who they are as a person to what they want to achieve and where their goals are and just look like.
It was going to be an ATM for them and now they’ve spent so much money in it and it’s not working for them. Okay, so you really want to look from the get-go whether the business is really aligned to who you are is really aligned to your goals and really aligned to your vision and your passion as a person. You cannot sell something to anyone that does not read. That. Does not respect you? Okay, so if you have a headache, if you’ve got a headache right now or if you’ve got a toothache, would you go to somebody who is a janitor to help you fix that today? No, you go to a dentist or you go to a doctor.
Okay, so that’s the Rick. That’s the same thing that people online are also doing. If you’ve got a shop that selling things that you’re not passionate about people can tell you, don’t have the lingo, you don’t have the expertise and you cannot talk to those people in that particular manner. Okay, it’s just like myself opening up a shop and I want to sell dresses. I don’t know anything about dresses, I don’t know what women wear in winter or if they wear dresses.
When they go to sleep, I don’t know where dressing the one. So how am I going to connect with the customer and expect them to give me money when I am NOT passionate about the thing that I’m selling all right, so how these things they’re, self-induced all right, and so that’s the reason why I want to talk about Some of the problems that people are facing online, one big problem that people are facing is they’re not aligned to the products they’re selling and it’s not easy to discover or to even see have you ever seen somebody who, when you ask them, what do you do They just send you a page or a link to what they do know.
Enthusiasm, no explanation, nothing! It’s because they’re not connected to what they’re doing. Okay every single day I put up a post on my facebook, and I ask people what are you doing? What what makes you happy Christina? Thank you so much for sitting in ask people. What are you doing? What makes you happy what what’s happening in your life? Some people just post a link, and they expect me to figure it out on my own.
That is not going to work, because, if you’re, not it passionate about whatever it is you’re selling or you’re presenting to anyone who is going to be questioning about it. Okay, because have you ever noticed if you have a baby, because I’ve got a little girl. My little girl is the cutest girl in the world, okay, according to me and she’s the cutest in my world, but somebody else might see her and say what an ugly baby okay! So if you are not going to present your little girl or your business to people, no one is going to see it in the same light that you see it.
Okay, people are now buying on emotion. They never buy it on the basis of how cute or nice your logo is okay, you might as well go and spend $ 20,000 on logo, but if you’re not putting in the passion, if you are not talking to people connecting and relating to everyone, that you Come across they’re never going to know that you exist. I think you would have seen on my post. I put up a picture. You know I like dressing up and saying the problem that a lot of enterpreneurs are facing.
These days is because nobody knows they exist. Nobody even knows their business exists. It’s up to you to bring it out to the muscles. It’s no longer a situation where you build and they come all right. You got to bring the people to you so that they can. You know you can have a business. That’s profitable and enjoyable, okay, so if this is something that you’ve been struggling with a lot figure out, are you really really aligned with your business, because people can also tell that’s the reason why people are not connecting to your business all right if you’re, not in It no one is going to be in it for you, okay and one other thing, one of the problems that is facing a lot of small business people.
You know with this whole modern online marketing is their message is not aligned to the market they’re, sending it to all right. Your message really has to be aligned to a market that will purchase and buy from you all those things that will then help you deliver. That message, like your Facebook, your website and your Instagram, those come in secondary I’ll, give you an example. Coca-Cola has been a business for the past hundred years.
Okay, what has been their message? Their message has been open happiness right. Their message has been: we create happiness and ground your meals, all Christmas, okay and who is their market. Their market is usually everybody else, but basically families and people that just want to be happy right and you get a coca-cola. So that message has been pounded up on us right now for the last hundred years, and as much as when you go to third world countries, every soft drink is called coca-cola.
Every soft drink, no matter brendan is even if it’s of Pepsi people would say. Can I buy a coca-cola alright because they have been pounding their message now? Their market can be anyone else which is the different product, but you need to specify who your market is and the media they have been using has been totally different and keeps evolving. They were on newspapers very on TV, on radio on buses or anything that you can think of that has a coca-cola advert on it on billboards all that stuff, that is the media and it constantly changes.
Now the small business person of the day is concentrating on the media. They want to know how to write ads. They want to know how do you know we have lots of following on Instagram. They want to know how to market their business. But what are you doing? Who are you communicating to and why should they care that’s where a lot of people get it all wrong, they’re going in straight for the media and the media keeps changing I’ll.
Give you a perfect example in this day and age. Right now we’re reading the biggest infinite height we have ever experienced. Facebook is totally ripping off everything. Snapchats built okay, so in the coming year, snapchat might not be working as a business and that we knew it as a social media platform. Look how’s it going. Man tips for tuning in Peter, so if you are concentrating your business and growing it on snapchat, while everybody else is being drawn back to Instagram and Facebook, all right, you see when the media, you see, you see how the media is not important, and since businesses We’re concentrating on advertising on newspapers, people are reading blogs know if people are concentrating on having um, you know commercial slots on TV.
People are reading YouTube now. Okay, and if people in your brand was concentrating on advertising on radio and people are listening to podcasts now. So you really want to make sure that your message is set in stone to who that message is going in the market and if that market can’t understand that message with ever media, you can use that can change so the biggest problem that a lot of small Businesses is facing is they’re, starting off with the media chasing the media chasing Facebook chasing.
You know your Instagram chasing snapchat. Okay, if you manage to gross Facebook for one day, they’re going to come in and change the algorithm and then you’re going to go back and learn it again, but you’re neglecting what your messages you’re neglecting who you marketed? You need to concentrate delivering a message to a market that actually understands you. Market is a person who gives you money market is the person who votes for your product and market is a person who actually raises his wallet and says you know what I want.
More of what you’re, having here, take my money: that’s the market, the person who ought to be value-based, your business, the person who actually says yes, I want to have more of what you have. How are you connecting to that person? What message are you leaving into them? That’s what small businesses do not realize that base should concentrate on. Thank you. So in an agenda you say good content. I’ve learned a lot from your process.
Thank you so much. This is so fantastic Brendon, thanks for sitting and reading answers and all good. So if you’ve got your message delivered to a market once you’ve got this to setup, you will realize that you now have a business, that’s profitable and enjoyable. The media can always fluctuate and change the media can be your grandmother if you want it to be. If you ever hurt your grandmother talking so much about you when she goes to play, bingo all crush sitting with the other.
Ladies, there she’s medium, but you got ta, give a message so that she delivers into a market all right. Some people are just going in to tell grandma stop that grandma does not understand. So you need to make sure your message is congruent either on all these little stuff platforms that you have you sighs social media. Everything is uniform because you know what somebody might get a chance to see your stuff today and they go away and do something else right now.
Look at this time is an illusion in Australia, as we speak, it’s 2:15 on the monday, which means we’re already halfway through a business day while where you are right now, it’s you know, you’re going to sleep alright. So if I put out something you are going to sleep right now, you will forget overnight and then tomorrow is your Monday and you’ve got a whole day to start off with now. If my message is not consistent and if my end user and this my message is not consistent and congruent, how what are the chances of you remembering what I’m just saying now, if I don’t come back again and reiterate that message, so you need to figure out What exactly you are bringing out to the market so that the market will then reward you with the walnuts, the credit cards and everything else that validates your business? Okay, because if you’re just going to be a one-click wonder you know you’re here today, you’re little more you’re here today, your head, then Murray’s doing that you’re doing that people people get tired of you and before you know it you sitting there and you you’ve got More months at the end of your money and you doing it all but you’re not realizing that you’re not reaching out to anyone, so you want to figure out if your message is particularly set to a market that understands you that likes you.
That will vote for you amongst all the other players in the market. Then, whatever media you can choose from all, you can play around with that’s up to you. It depends now. You then go into Facebook ads. You know why you don’t just target people that already know like and trust you and your eyes spread is not that much. You see what I’m talking about here when you’ve already crafted your message, and you already have a market that you can now send that message to Facebook ads in the media.
You know I mean you can then just send whatever you you created through your. You may be the blog that you got a picture on hovers at pixel and then just said ads, particularly to those people that are on that pixel. Those people already know like and trust you and it’s a cheaper way to convert okay, but other people are just praying and praying and hoping that something is going to stick. If you’ve noticed on the market right now, you are actually now getting paid to buy people’s books.
I don’t know you’ve seen those ads going around. You know give you twenty dollars I’ll, give you ten dollars, so you can buy this book. You never know. What’s going on in people’s front day, but at the end of the day he’s trying to put his message into the market now, if your message is not set in stone, you also just be a wandering generality or a one-click, wonder and that’s where most of the Problems were then stable from that are facing a lot of small businesses right now, because you know why the message is not in place and their market is not defined all right.
So this is exactly what the online prosperity blueprint is going to teach. You guys will help you capture the right kind of person figure out what pain they have and what they are they going to receive and what pay up you will receive, because if you don’t know how much a client is worth to you, it’s going to be Difficult for you to pay money to get that corner and if you know something guys anything that is offered on the market limited time on the facts.
As long as it’s going to work for a limited time, you don’t want to be a limited time only person. You want to make sure that your message is going to a specific market and that market is defined, whatever media you’re going to use YouTube Facebook Ads or whichever way that will come in secondary, because you know IR you’re going to be speaking to people that exactly Want to hear your message: you’re not only going to be performing to an empty theater, okay, so I know it’s impossible to survive as a small business person in this modern world.
You know without some sort of online and strategy, so your strategy really has to come from who you are what you can provide and who means it and who you can provide it to once you get all those things sit you can you can. You can use this example with anything. You could be an online store that sells camping gear. All right, that’s who you are! You are camping, enthusiast and you’re, going to be looking for those people that are also camping, enthusiast, okay, but also within the camping enthusiast.
You need to differentiate who exactly your target market is because, if you’re looking for that weekend camper, it’s a different message to somebody else who is a gator farmer or who is always out in the woods, hunting or a duck shooter, or something like that. So you need to figure out who exactly your market ISM once you can talk to them, you can influence them with impact and influence comes income all right.
So you want to really make sure that it’s there’s anything you’re going to get out of this talk today. Once your message, who are you sending that message to and how are you sending that message message – market media the media can play around you can turn you know you can do podcasts. You can speak on top of the mountain you can play drums if you’re African, you know, swing by trumpets, that’s the media, but what is the message you’re delivering and who wants to hear it? Okay, so sometimes people are just concerned about bringing traffic to their website.
Of course, people will come, but what are they going to come and get? What are they getting? What are they? What value are you providing into the market because you get paid in accordance to the value that you provide, so you bring in people to your website? Yes, that’s cool they’re coming in they’re coming in, but it shouldn’t they come to that party. Are you playing the right kind of music? Do you have the right kind of food for them, some of them are vegetarian, some of them are gluten-free and some of them don’t even eat anything.
That’s it. I because they are in a diet. So have you got all of those things set up for them as soon as they come to your party? Do you have strategies enough for them that, as soon as they get here, they know where the buffet table is and from that buffet tables you and literally get them too? You can literally get them to you know start. You know benefiting from your content. So half the time guys we’re not doing enough, we might think we’ve got a business, but who are we serving? What are we telling them and how are we reaching out to them? The fact is that all make sense in and as much as, yes, everybody wants to start an online business.
But what are you selling who needs it, and why should they care, so you got to make sure your your-your-your message is going to a specific market and that market connects through media. So those are the three ms that you need to be specific about as soon as you start, your business, okay and you need to have a strategy of how you’re getting those people receiving your message and why should they actually care because you got ta, let people Realize what to want they’re not going to know you existed until you go out there and let them know alright, so you want to type in blueprint so that we can start working together.
I put up a post again a little bit early after that. If you really want to figure out where you’re going, how you doing this, because we can tell when, when nobody’s really doing anything online, that I know it’s painful, I know it hurts I’ve been there. It’s not your fault. This whole thing, this whole internet is, is still too small and that a lot of people don’t realize how to play around with it.
And it’s not your fault. Okay, some people might just have a clue. Some people might just have an idea, but the principle is still the same. You really need to know what your message is, who the market is and what the media you’re going to use to reach out to them. Okay, so just type in blueprint. If you really want to get a close close up of how I’ve started creating you know really good successful people that I actually talk to and really good successful people that actually are working with me.
Somebody tell my students guys ask for this. Some of my students are any more than the Guru’s out there. You know why, because we’re not doing looking for the nice fancy schmancy, we really harvesting the core principles of marketing who or what is your message? Who needs to hear it and what media are you going to use? If you just play around that realm guys are sweaty, you will be, you know reaching the top.
You know people that are out there on the market. Anyone can come in and tell you. This works that works that works, but if you miss it, it’s not reaching on to a target market. You’ve lost a ring. Okay! Imagine somebody if you’re a girl right now, somebody comes in and wants to sell you a necktie. What are you going to do with it if you’re a guy somebody comes in and wants to sell you a bra? What are you going to do with it? You know so that’s that is you know, misguided marketing messages that are going out up there in the you know, space of the internet, then all right so either you’ve got to have a strategy or if you don’t understand it, you invest a lot of time to Learn these things? Okay time, investment is another concern that we see small business owners.
You know has a facing problems with the thing. Is you have a lot of time, but you’re not budgeting it? Well, all right you’re allowing people to send you emails, and then you look at the email, 24/7 they’re putting their agendas in your head and then you fill overwhelmed and then you don’t do nothing for your own business, unsubscribe from all that crap. How for them? You don’t even open anyway right, just unsubscribe focus on who you really want to speak to what you’re going to tell them and how you’re going to reach them.
You know how’s the house of the problem. It stems of not having a focus or not exactly knowing what it is that you’re supposed to be doing. If you were meant to be solving problems for people figure out who exactly needs your service? How can you reach out to them? So what will you tell them as soon as you and in their space, because people are busy? You know, I mean every every time you look at the what’s happening around you right now.
You might be reading this, but you’re, probably reading TV or you know your little. Kid is right in front of you or you just had a sip of water or you’re, just waiting for your middle to be ready or something is happening. No one is just going to be sitting here and waiting for prospers life show every single day and that’s what exactly is happening to your work out there in the market? Who are you sending the message to? Why should they care? How are you sending it to them? The house is completely flexible.
You shouldn’t compromise on what your message is, what you stand for and why people should care? Who are those people that you’re talking to and why should they stop whatever they’re doing and listen to you, how you reach them? That’s a figure of your imagination. Alright, because some people are just going out there with regurgitated statements with rehydrated. You know you need propositions. They’re not unique you’re, not the first person to come up with anything new people are tired, there’s no.
What is called adds fatigue. That’s why your ads are not working right now. You know why? Because people now have trained themselves not to see ads that sponsored things that shows on their Facebook they’re tired of that stuff. Alright, so I urge you, I mean teach somebody that you want to learn from trusts and experts, because people people, people like myself, people that have been there – have spent their time money and effort learning these things and they can shortcut your learning curve.
Okay by a course or just really going udemy, there’s $ 10 courses there or just you don’t look for ask me. I will help you out. If you keep doing you know, you can’t escape the situation by doing the same, but you know things that got you into that in the first place, yes, you can start off by typing in blueprint and I’ll give you a bird’s eye overview of what this blueprint Does we help you find the right kind of people to send them the right time and content, so you can engage them and convert them all right.
I want you to convert them. You e-mount connect with them so that you have perpetual business and you get more and more referrals, okay. So a lot of people are just themselves in the food and worrying about competition because of viscosity mindset figure out where exactly you want to be figure out exactly what you want to do, who you want to help and then just go out there and look for That person find out how much it will cost you.
Oh what a customer is worth to you, because, because, if you don’t talk like that, you’re not going to be aware if you’ve got to be gotten the right goals that you want for your business and that’s. Why people keep you know treading on water and then spinning their wheels in mud? There is no competition. Are they if you’ve got your own message and your own market? They are no two people who have the same thing.
They. Never any competition. Are there right? You know it’s just quite popular to do the same thing, but if you come in with something totally different, because your message is your message, your market is your market. No two people can be like at exactly the same time. You know why, because it’s just human nature, you know, and then, whichever way you’re going to use to reach out to those people, but you got to figure out what are you giving them to? Why should they care? Why should they trust you to work with you? Alright and once you’ve done that just show up for those people guys, because you cannot just be a one click one that people want to know that if they purchased something from you, are you going to be there to help them? Are you going to be there to implement? Are you going to be there to support them? Because if you’re not going to be there, then that’s why people go elsewhere? Oh, you know there’s things that are going on a run, faced with all support, small businesses and stuff, like that people want to support small businesses, but also small businesses, I’m not producing enough for showing up enough for them to to have faith in our being they’re.
Tomorrow so once you start showing your people, your market, that your present and you’re going to be consistent in saying that message, they will bring referrals to you and that then becomes your media all right, I’m more than happy to help out a few people. If you type in blueprint it’s a Monday today and maybe a Sunday for you, but you know what we’re here to help you. We really want to see you win at this and we also have another group of people that are actually getting results and getting somewhere.
So if this is something that really, you know, struck a nerve with you get in touch with me, let’s fix you up, let’s figure out what your message is: let’s figure out who your market is and let’s figure out what good media can you use to actually Reach out to these people, otherwise you just wasting money right now, otherwise, you’re just wasting time. You know why, because you’re creating something that’s not built to last, I’m here to help you create a business, that’s profitable and enjoyable.
It’s your choice! If you really want that figure out what your message is figure out, what your market is and figure out how you’re going to deliver that message that, in the meantime, enjoy the rest of your week I’ll see you again tomorrow.
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