Let me tell you how hey guys I know I look like from scholars right now very high in the air back from London, headed to a York City Expressway a article, so many of you are stuck and can’t start.
I broke it down into that. What how and where right whw right like what are you going to talk about, but the way all of you need to do this and how you actually start is by doing you ever done anything, yet you know this whole fake it till you make. It brings. No value to anybody, you need to make something, and that thing is a manifesto. It’s always been obvious. It’s always been obvious. What causes success? What I needed to do you know every time I read content the internet web television readed, opening the other night was responsible.
Is working she’s interviewed George Lucas, something seeing the same shit. We took it to all the studios, every single one of them and nobody wanted it. So what you do so I said: well, I’m not going to give up now. You’re stuck you haven’t, started cuz you’re stuck, I think, you’re of using trumps the excitement of victory for so many people. So here you go what what I’m going to talk about? What do you want to be known for? Look yourself in the mirror and ask yourself: what do I want to do every day for the rest of my life? Do that and see what people need to understand is the way we communicate today is so different and the platforms have been redefined.
You want to be in health and fitness, you want to be in strategy, you want to in social media, you want to be and sneakers you want to be in coffee. You want to be in electronics, you want to be in in fashion york like smurfs smurfs. It up, you can make seventy thousand dollars a year talking about the smooth, whether that’s your mission or where you’re at right. Now your truth manifesto tell me what you’re thinking about it like if somebody made a article eight years ago that I think fashion should be high low.
I think people should wear expensive, stuff and inexpensive stuff in one wardrobe. They would have been like the queen or king of the vision of the fashion industry, just by making a article for the thing that facebook why your Instagram, like facebook’s, going to buy instagram four months later it happens. So I was on Piers Morgan, this company’s 550 days old, how the hell is it worth a billion dollars and my opening line is they stole it? And then I guess, last year, this time right, facebook bought whatsapp for 18 billion, and every article like the next day after the news came out is like oh wait a minute.
They fucking stole Instagram the. How is there’s only a certain few ways to communicate in the world whether this is article form something extreme yeah like just get on a train and go away for a week or something different? You have to break pattern whether this is audio form sitting here. Listening to my music list and I’m starting to find a little clarity, audio being a podcast you’re, an outspoken advocate for both hustle with self-awareness yeah.
So if you had to put them in order, even if it’s a 1a and one sample in self-awareness, not important when you know her, you, yes, when you know who you are hustle sexier yeah like it would have been cooler for, like the people. Listening for me to say, hustle, because it’s cooler right heck, you mean of do podcast, put the record on your phone and just speak your truth as I sit here right now, writing this article or at least mellowing it, because that’s how I do it get in Front of a camera to Southeast out, you know I’m old, now, kids, at 40, I’ve observed a lot to tell you that optimism and positive is a huge variable.
Good morning. Instagram me Gary. Instead of a motivational quote or some sort of collapse, one of those tamanna fees tell you all the guys, their attention thumbs up on the tripod or have a d-rock, your nephew or sister, making me this is real quick you can in turn is here. Somebody guys might remember him or you write it, but the way all of you need to do this and how you actually start is. By doing I create an obnoxious amount of content because you’re the strategy of how we do it don’t do anything.
Just keep. Reading keep reading my stuff keep being entertained by my energy. Keep being inspired, don’t do don’t look and have dinner at seven o’clock and 22 years like when your strategy is right, you win, and so we have figured out that pillar content creates content underneath it at scale. Everybody welcome to the first hashtag askgaryvee. I think it’s the first one, but I actually do think I tried to do this once before.
I feel like I’ve got the team now in place to actually do this more often to macro patients macro patience, my patients you’ve got a deploy. Patients you’ve got to love the process, what’s the ROI of social media, so I look at her ago. What’s the ROI of your mother, there are so many people in here that shouldn’t be producing article, because that is not the best way they communicate only a decade ago, as I was speaking here, all I would be talking about is blogging.
Yet there are people in this room that are caught up by picture and article communication and they are tremendous writers and they don’t realize that blogging or posting on medium or even my favorite little hack. Right now, if you’re a good writer – and you want to build up a profile for your business or for yourself, I actually highly recommend you start blogging inside of Facebook and Instagram, I literally mean writing seven.
Fifteen twenty five sentences. Three four five paragraphs word: a written content within your feeds that people will absolutely consumed. So that’s number one and two know what and and how right like. How are you going to do it and then we’re distribution? That’s that’s what you need to figure out next and it’s the hardest part for a lot of you hardest part is to start the next hardest. Binlog things are hard hard to start hard to know what format do it in audio written article and the number three? How do you get people to see it all goes down in the DM which key is providing other people more value? I just don’t see people doing it, it blows me away and it is absolutely wonderful and it is absolutely going down on Instagram DM influencers where you pay for it even pay in facebook ads Instagram a sponsorship deals youtube pre-rolls against people of those interests fashion.
You know feed line, sneakers technology or or you reach out to people that have audiences urge hashtags click them look at. The account then see how you can bring them values, DM them go and soft, bring value, rinse and repeat: 10, three or five thousand times. So the thing maybe should do is go upper east side doesn’t get. This guy looks like it took picture Haji Instagram influencers right now today, for doers is the probably, but only behind facebook, ads the single best arbitrage in marketing and then then try and then you learn when you’re a pioneer you have to taste it.
There’s no report. There’s no white paper, there’s no modeling mixed metrics that are going to teach you how that’s going to work when you’re the first explorer. You have to taste the berries and hopefully they’re, not poisonous we’re living through this incredible era of massive opportunity. Yet everybody’s talking and reading and nobody’s fucking doing start fucking executing. So what does that mean? That means you should write a medium blog post every week, content podcast article written, quotes, pictures and then tactics.
What scares me quite a bit is that most of you, when you see these logos, you think of a piece of content that you make and you think of those five blogs and more as places where you distribute it. Twitter and Facebook are tools. Twitter and Facebook are markers and crayons right, no fax machine. These are not just distribution blogs. These are blogs where you have the natively story, tell Facebook youtube and instagram or ABC NBC and CBS, and what I figured out for last decade is how to make mash and the end with and show, and he are inside.
Though, and my question is, how do I also and stop being a pussy metemma, I want to do where you are go. What’s lacking you some, I don’t know other people’s POV come on man classic style. Yes, yes, please take a step back and think about how awesome it actually is. It is imperative that not only do you start thinking about your content strategy on these platforms for your business, facebook, targeting I mean, like I mean that’s it like you, can literally put your business address, run a male, a radius around it or everybody in the 70, 8, 1 zip code or 20 8802 as very Jersey in the house, zip code and everybody will see it and that’s in that zip code in that feed.
It’s a piece of cake. So if we talk about coffee, Google, the word coffee and the word blog or coffee and media company and literally email, every editor and writer of every copy blog on the internet, the way you’re going to make money online and by the way anywhere it’s by grabbing. It so if I were you, I would do this, I would go to whoville, I would type in beer, so I would click this one pop glasses, calm.
I go to this site, I see what they have. I would find if the phone number of this place. Here’s a phone number. I pick it up. How long could I speak to about you guys, possibly advertising a light? Beer blog that’s mean, then search the hashtag coffee and go to every coffee, influencer and coffee, released and coffee media site on Instagram and DM them, and ask them to give awareness to this manifesto.
You just wrote, and one out of three hundred twenty-seven will but that’s better than zero. Undervalue is just that. One view needs to be the right view. Place one view is a humongous will take sense until you do it and what I’m willing to sit here right now and make this article hoping that one fucker one boxer says: oh shit, yeah fuck it. Where the threaten word. We look at the mediums linkedin.
The word presses, you start a blog right or we do it on your facebook or you do in your cereal. How there’s only really three core waves in the current internet to really communicate to the world, the written word or article? What I’m doing right now youtube facebook, article Instagram one minute version article – is the other way we communicate a number three audio the boom of podcast. These are things that matter what the fuck do you want to talk about? How are you going to communicate it written audio or article, and how do you get people access see? This is where we showed you how to go into the DM right, then, before you’ve got to figure out how to use some money and use facebook ads and target the people that you’re trying to reach or grinding hustle.
Just literally female is 702 1500 different blogs or media sites and saying he wanted this spread with my content, somebody has a 14,000 person, email newsletter about coffee news, find that person and ask them Scott asked, be smart, Jab, Jab right hook, ask them what you can Do for them, because you want everybody to read this. He posted on medium and hit up the editors of medium, who curate content post a link on it and to read it right, hit up the 4700 coffee influencers on youtube and send them a message and ask them if they want to read it on their youtube.
Blog that has 147 views. 147 news is better than zero, the fuckin work and how you start
So when you’re sending traffic to your website or sending traffic from Google or Facebook or anywhere, you want people to opt into the offer that you’re driving you’re driving them to you, and so this is going to be very helpful for creating offers that work better and Hopefully reduce the cost per lead that you’re getting so, let’s get into this article, hey there buddy, my name is brandon brashears.
I make daily marketing articles here. So if you’re looking to grow your business with digital marketing, I talk about everything from pay-per-click ads to email, marketing to conversion rate optimization to SEO to basically anything related to digital marketing. So if you’re looking to grow your brand with business or your business or brand with digital marketing be sure to subscribe here, alright, let’s get into this article.
So when you have traffic that you’re sending to a web page, you should have an end offer in mind. If you don’t have an offer in mind, then you’re, probably wasting a bunch of money, so number one make sure that you have an offer. But once you have an offer, let’s do a few steps that are going to help you to get the most out of it and convert as much as possible. So the first thing that you need to do is the offer needs to be consistent.
So if you say, for example, on your ad hate, we have a free book, come and get the free book and then all of a sudden they get there and then it’s 1995 and shipping and handling it’s not really a free book so make sure that the Offer is consistent from the ad to the landing page throughout the whole process: you’re, not adding things to it or adding a lot of terms and conditions to it. People are going to see through that and they’re going to say this is not true.
It is a scam and they will not buy from you, so it has to be number one very consistent in the entire way through again, if you’re trying to drive traffic to a web page. What’s the point of driving people under false premise, so you’re, basically lying to them, make sure that you’re not lying to them. Make sure that you’re, honest and open about what the offer is, because you’re trying to attract those people, you don’t need to sell something that you’re not selling.
The second thing is, it needs to be really clear: what are they getting? What is the benefit for them? If you haven’t done so already be sure to read this article, I talked about three questions that you need to ask yourself before you run any ads. It helps you get really clear about who you’re serving how you’re helping them and the best way to deliver that. So be very clear in what you’re giving them.
The third thing that you need to do is make sure that it’s congruent it has to be congruent to your brand. It needs to make sense why you’re offering this it has to be relevant to your core offers and really be congruent with your brand. So if you have, for example, a luxury hotel, if you’re offering a free timeshare, stay, it’s not going to be a congruent brand offer for your business right. So you’re going to want to make sure that every piece of you offer every piece of the ad.
Every element within your website is going to match your branding match your positioning and the offer that you have it’s like if you’ve ever been somewhere and you’re like hey, this isn’t adding up, and this seems kind of sketchy. That’s the same thing. If you don’t have congruent offers with your website – and it doesn’t look good so make sure everything is congruent and well branded number four: does it make sense? It has to make sense in order to deliver value to people? I can’t tell you how many times I say: okay, what are the best offers that you want to be driving people to for your business, to the small business owners and they’ll say well.
I have this package in this package and this package – and I can do this and I have this, and can we pull up the website? I have everything listed out there. That is not very simple and easy to understand. It needs to be very simple. The simple more simple, the better: we need to be able to convey what the value is really really quickly. We only have a short amount of time, typically to do that with cold traffic, so it needs to be very, very concise on what it is that you’re offering and how you deliver value to these people.
So for it to make sense, you should make it as simple as possible, and I like to make things as simple as possible in every aspect. So if you’re able to convert them natively right, so we don’t have to send them to a landing page. If we can convert them, natively, that’s even better and so simplicity inside of every aspect of the digital marketing, helps you to increase conversion and attract a lot more customers and clients.
Add a better price so make sure that it is as simple as possible and the last tip is to make sure that it’s described well, so you need to really deliver your value as far as what is the before look like and then what does the? After? Look like and if you’re able to convey what the before and after is it’s a problem that your target market is actually having. Let’s say that you were a dentist right and you were going to help people that had been afraid of the dentist.
So you can talk about all of the fears and the troubles and the worries and talk about what it’s like to be there, what they will go through and and where they will end up where they will finally be able to put this stress aside, because we’re Not scary – and you know they’re like talking about all these emotional things – that’s just an example there, but if you are able to describe the before and the after well, if you’re going to have such a better time converting these people that are visiting your website or Your web pages your landing pages because they’re going to feel and understand, what’s in it for them so many times people talked about offers in their business and they just talked about themselves.
Instead of talking about what’s important to the client, so make sure that you’re framing all of the conversations that you’re having around the customer and around the client, they need to understand. What’s in it for them, because that’s ultimately all that they care about, especially the colors of the traffic, gets right, so the less people know about you, the more important that it is that you’re telling them what’s in it for them.
If you have people that are friends and family that know like and trust you already, you don’t have to work hard to sell them. They’re interested in you. The reality is, when you have a business in your online people, don’t really care about you, I’m sorry. They don’t care about me either. It’s okay um! You just have to understand that they are all about. What’s in it for them, because they don’t owe you anything, they need to understand what is in it for them, so make it very, very clear and, and let them know exactly what’s in it for them alright, so I hope you enjoyed this article if you liked It be sure to hit that thumbs up button and if you have any questions, comments or need help with anything.
Please comment below. Please also subscribe here. If you want to grow your business with digital marketing, if you’re looking to increase sales online, this is a great place for you hangout. So, thanks for reading and I’ll see you on the next article have a great day.
Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.
I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.
Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.
And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.
If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.
They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.
No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.
You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.
Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.
So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.
So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.
However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.
Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.
Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.
I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.
That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.
We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.
In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.
You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.
Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.
You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.
We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to
So, who is this article for this article is for anybody that wants to be an entrepreneur and start a business online so that other people can see that product that you have to give it’s all it can be for new businesses.
Maybe you’ve never done anything or maybe you’re already established. Maybe you already have an established business on your Facebook, blog or Facebook group, or maybe on Instagram and you’re ready to do something different. This is for you one more thing. I it’s only for people who want to take it seriously if you just want to play around you’re, not really sure you can’t come on here and make a article here and there and think it’s going to take off.
So, if you’re ready to make a commitment and you’re ready to really provide some content to grow your business, then you’re in the right place. Let me ask you a question: what, if you could get thousands or millions of people in front of your business? What would that do for your business, thousands or millions? You can do that on YouTube. You have seen some blogs that have literally 1 2 million followers.
Now imagine getting your content out there and have that many people reading you and seeing the content that you’re providing that has to go with your business. It is a numbers game if you’ve already been around. You know that so the more people, the more traffic that you have, the more people that have their eyes on you, the more growth that you’ll have and the more chances that you will have and being successful and selling through your blog, and that happens through the Links below we’re not going to talk exactly how to monetize YouTube in this one, but I’m going to tell you why you want to use YouTube to grow your business now before we start, I wouldn’t tell you explain to you how YouTube is different than other forms Of marketing, basically there’s two forms of marketing: one is called interrupt, based marketing, and then you have search based, think of interrupt based when you are reading TV and you’re reading your favorite show and then all of a sudden all these commercials come flying at you.
Ok and you’re, like I didn’t ask for that, I don’t really care about Gillette. I don’t shave my beard and I don’t really care, but there’s all kinds of commercials popping on. I didn’t ask for them to be there. They were there. They were interrupting. What I was doing it happens on Facebook, it happens in Instagram, you’re scrolling down going through your newsfeed and Facebook and all of a sudden, all these commercials and ads or ads are popping up, and you didn’t ask for those, and you probably prefer them not to Be there and isn’t it uncanny how they’re usually ads the things that you’ve been searching for, so there is no privacy on Facebook or online if you hadn’t known that, so how is YouTube different? Well, YouTube people are searching for you, they’re saying you know what I want to learn more about health, and fitness and vanessa has a blog she’s, providing recipes every day that that are healthy and nutritious, and I want to follow her and that’s what how people find You they come to you, you don’t come to them.
Now, it’s a little bit more complicated than that. You have to have certain ste search words and things like that. So write this down, that you want to do a little bit of cert research and search engine. Optimization but for today we’re not going to talk in detail about that, but that you definitely need to know a few things like that. But let’s just talk about why you want to be on this platform, all right so number one is: it will help your business grow.
I mean it’s that simple, but you have to be very consistent when you start making YouTube articles you want to make them on a consistent basis and honestly, in the beginning, the more you make the better because you’re just telling YouTube that you know I’m really serious About growing my blog and if you do want a week in the beginning, it’s just going to take that much longer for them to see that you’re serious, because if you did one a week in a year, that’s only 52.
If you do one every day in a year, that’s 365, you have to decide what your goal is. My personal goal has been to make 400 articles in a row and then I’m going to back it down, but I want YouTube to see that I am serious about growing my business and that has been my goal and I think I’m pushing 200 something. As of this article, but I still have a ways to go, but that’s my goal and I know I need to be consistent.
You also need to learn about engine optimization. You might say I’ve got this really good idea about making articles. Maybe you want to teach people how to paint. I would think that would be a good article or a good series, but I don’t know I don’t paint I’m not in that field, but maybe you want to start selling art lessons or something in a digital course, and so your articles have to do with tips And things about art, but maybe there aren’t a lot of people out there that want to learn that and maybe you’re finding that that’s not something that that’s going to be popular.
There are ways: there’s software out there, there’s tools out there that will help. You take your idea and research it and, before you start making articles and building a business from the ground up make sure it’s something that people are searching for. That’s the secret. You don’t tell people what they want, they tell you what they want and then you go. Ah lots of people want to learn how to train dogs.
I’r going to start making articles about that because that’s something that’s being searched. Okay and then maybe you’ll start a Shopify store, selling dog equipment, bowls and leashes, and things like that. Those are just ideas, I’m throwing out there and you want to provide content. Okay, when you’re making the articles you’re just not making willy-nilly different articles, they all have to be cohesive and about the niche that you’ve chosen all right.
So you’re letting YouTube know that you’re, serious and once YouTube knows that you’re serious. They will reward you they want. You to be successful because they can start putting ads on your articles once you’re able to monetize. There are certain mile markers you have to meet before you can monetize anymore and I’m not going to share those because I’m sure they’ll change over time. But if you can monetize and you’re providing content, then you’re providing YouTube a platform where they can put ads it’s a win-win situation for everybody, all right number: two: why do you want to use YouTube? It builds trust with your audience.
If they see you and see your face every single day or four times a week, they get to know you. You know yourself how many stars or people do you read on TV or do you read on YouTube and you feel like you know them, because you get to see them all the time, so you building trust and you’re there consistently in front of them. Now you might say: well, okay, I’m sold I’m going to do it, but I’m afraid I’m really afraid of making a article.
I’r afraid I’m going to look stupid. I don’t know how to do it, everybody’s afraid. In the beginning, everybody, we probably all look kind of silly in the beginning, because we’re not really sure what we’re doing and, as the time goes on, you just keep getting better and better and better. And I think the neat thing is about having your sucky articles. In the beginning is eventually I’ve seen people do it that have been around for 10 years and they’ll go and you look at them and you go man they’re out there on the stage and all kinds of things and then they’ll show you a article of when They first start and you’re like oh my gosh, I’m not that bad.
So just know everybody starts from nothing. My first article I made I made it on Facebook. I was scared to death and what I did just to practice get in front of the camera, and you might do this at first maybe get on Facebook, and I did a how-to article cuz. It’s easy to show people how to do something that you already know how to do and what I did actually now that I look back. It was really fun, but I did a how-to article on how to make fire starters and what we do is we take egg cartons.
We fill them up with sawdust my husband’s in construction, and then you melt wax my mom loves to go to yard sale. She, and I said just go, find me some old candles, so that’s one of her little things that she does and I just melt them down, and I did it right there on the article and I was surprised how many people enjoyed it and I had a Lot of views now that wasn’t so bad, but then I was in a group a course that I was taken and one of the challenges was to be personal.
To share a personal story. Well, I thought I was going to die sharing the story because it’s just when you have to start talking about yourself. It is a little bit different and my heart was racing out of my chest. I had everything written down word for word. Actually, I had it right on my computer and what I do now is just make bullet points, because I don’t want you to see me reading. That’s not what this is all about, but in that particular day that it was my first time I had everything written down, I’m sitting there scrolling and reading and before I sat down I’m just going to be honest with you, I had to go.
Take a drink, a shot of whiskey i-i. Don’t typically do that very often, but I was like I think it was like two o’clock in the afternoon, but I was like oh my gosh and, and I I just I could not get through it, but once I did it, this is the key once I Did it – and I saw that nobody sent me bad things, a lot of my friends who loved me. You know they’re going to say everything. Nice anyway said you did such a great job and the funny thing that happened.
I started doing articles after that and again it just became easier and easier and easier, and it’s funny my mother’s in her 80s and she has a cell phone, and you know how, when you read one article from someone, if you don’t know how to get out Of that article off that person’s page, every article they make will keep coming up. Well, I think about this time I had made that role and they’re on Facebook.
My mom calls me she goes. I had my phone on today and you just kept popping up one after another. She goes all day long and I’m thinking, oh, my gosh, so my I think it’s kind of funny, so my mother became my best fan, so it wasn’t as bad as I thought it would be, and you know what people love you they love you just the Way they are, and and if somebody’s going to be mean and tell you you suck, then you don’t really need them to be your friend.
After all, do you so it just keeps getting better. It really does, and it just keeps getting easier and and today you’re reading this and two years from now, you’re going to go man that article is bad, so it just you just keep getting better. It’s like anything that you do another thing number three: why do you need to put your business on YouTube? Is you can build your fanbase you’re, actually building numbers you want to get hundreds and hundreds of thousands.
I am have an influencer that I follow and I’m saying just less than a year ago I was following her and she was around oh, my gosh, maybe three hundred thousand followers and already she’s up to like a million. I mean it just it just tripled and she said the funny thing is once you get a momentum going you you just keep getting more and more subscribers in the beginning, it is like pulling teeth. It’s really hard because you’re brand new, nobody knows who you are YouTube is reading.
They want to make sure you’re serious, so they’re not going to throw to you out there too much. So it takes time in the beginning, but once you build that fanbase people will start clicking your links down there in the description. That’s where sales happen down in there or you take them to a landing page in those descriptions or you’re, giving them free things to get their email address. So there’s a whole process, like I said through there, okay, so number four.
I want to emphasize to you that making a YouTube blog and providing content in your youtubes, nothing bad is going to happen. There isn’t anything bad that can happen. Think about it. Usually, when I start out on a new endeavor, I always think. What’s the worst thing, that’s going to happen, I do that. Even I remember when I was younger. Even if I was going to speak, I would think. Okay, what’s the worst thing, that’s going to happen well, you’re going to get a ticket and I’d say: okay, I’m willing to pay a ticket cuz, I’m really not hurry to get to where I’m going and I’m willing to pay the price.
So with YouTube, though, there is no price to pay. The only thing you’re going to lose is some time but you’ve in that time. This is the thing you’re not really losing anything, because your communication skills will get better. Even if you stop the blog and you decide this isn’t for you, you have grown as a person you’re better in front of an audience. You have better communication skills, you’ve learned how to make articles, and maybe you started getting fancy and adding things in there.
So you’re only going to get better, there’s, nothing, bad, that’s going to happen and the process of making a article is actually simple, but the longevity of it is hard. So I want to explain that in this way, what if you were to run a marathon running step by step right is not hard. It’s a simple process just to run now, whether or not your body can last very long. That’s different same thing with the article.
It’s not hard to make a article. I actually have a little camera on my laptop. I think I paid $ 60 for it, I’m not using the internal camera because it wasn’t that good of quality, and I have a microphone that I bought Yeti. So there you go, I think that was a hundred, so maybe one hundred and fifty dollars. I have two pieces of equipment and that’s it a lot of people just use their their phone. I don’t have a high quality phone.
I have an iPhone, but I’ve got an older one, but there are times that I’ve used it. I might be outside or something and I’ll just do a article like that. But the point is that part’s easy, that’s the easy part. The process what’s hard is the persistence and the consistent consistency and hanging in there. There are days that you might say why am I doing this? There’s I’m not getting that many subscribers, I’m I’m not getting that many views.
I just want to sit down and cry. I mean there’s days that you feel like that, like you, you feel like it’s um, just no results and that’s where a lot of people will quit and that’s why you don’t see that many people that are successful, because when you start doing it you’ll see it’s. It’s time, there’s things that you have to do to build your business. You’ve got to build that foundation, especially in passive income.
You’ve got to put those systems in place. That will be there forever. That can keep making you money, and one of them is articles. Youtube articles are evergreen, they never disappear. So that’s a little tag in there for passive income. They don’t go away. I could make a article ten years ago and if, if the right keywords are in there and somebody searches for and it pops up, then it’s still there where, if you’re on Facebook or Instagram they disappear, they’re gone.
So that’s the difference there forever or gone okay. So those are the reasons that you want to stick with YouTube. And again I want to emphasize to you that’s staying consistent with your content and with your articles is what helps your success YouTube wants you to be successful because YouTube benefits. Remember YouTube is selling ads to people. You know there’s little ads that you always want to skip at the beginning of the article.
Even if somebody just clicks it they get money for that and it probably not a lot. I’r not monetized. Yet I will be, but they the longer people read those articles, they get more money and and people get very strategic and where they put those ads those little article ads and they the a person advertised benefits because they get to put their ad in front of Millions of people, if you have a huge audience, YouTube benefits because they’re getting that money and you’re providing the platform they don’t have to even provide one and all the people out there, making articles and blogs that’s where they put those ads.
So that’s a win-win-win situation and you get a little bit of money from YouTube for monetizing, so everybody wins, but you have to let YouTube know that you’re serious and by being consistent and sticking it out and providing that content lets them know. So what I suggest for you is get started on your blog. I have this in a article, a series, YouTube growth and I will continue to put YouTube articles articles in there that will help you with your growth, so be sure to click that link and again, if there’s not a lot in there, when you click it just Go back and keep looking because I will consistently keep putting articles in the playlist until then I’ll see you on the next article and thank you for reading.
Give me a thumbs up if this was helpful or if you have any questions. Ask because that’s what I’m here for I’m more than happy to help you
Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.
I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.
Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.
And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.
If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.
They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.
No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.
You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.
Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.
So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.
So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.
However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.
Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.
Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.
I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.
That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.
We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.
In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.
You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.
Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.
You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.
We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to
Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.
I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.
Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.
And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.
If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.
They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.
No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.
You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.
Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.
So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.
So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.
However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.
Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.
Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.
I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.
That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.
We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.
In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.
You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.
Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.
You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.
We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to
M. In Melbourne, I don’t know what time it is where you act, but it’s the lunch and learn with prosper here from leave long digital, I’m assuming that you’ve had a fantastic weekend and you’re ready to toggle on the next week coming ahead. Today’s topic is something that you know, troubles a lot of people and we’re just going to be talking about the seven problems that are actually facing small businesses in modern online marketing.
Now. The reason why I chose this topic is, I have had experience in the last four years, working with small to medium businesses, like yourself and coaches and consultants, to actually help the market scale and grow their business all right. So this is reading from this book marketing strategy by Walker there right it’s one of those off-the-shelf type books and it’s talking about opportunities right now, every single day we are exposed to an online opportunity right, but it says opportunities are as good as the marketing and Their business people who will pursue them, that’s if, even if some combination of marketing and industry factors presents an opportunity and that attractive edifice plant, there remains some critical questions.
One does the opportunity to seek what you want to do that. Your mission, your aspirations, your passion and your objectives, and do you have the right resources right, people right, organizational, confidences and other critical success factors necessary to implement your plan successfully and number three? Do you have the right connections and business networks to actually go in with this and most industries their number of people and critical factors that tend to separate the winners that does tend to separate the winners and the also-ran okay.
So what religion is saying is you are being presented every single day with some sort of new and shiny object, new and shiny opportunity, but is it meant for you? Are you the right of a person to execute on that opportunity, because that the end result is? I end up working with people that are not passionate about something they’re working on. Oh that project, oh that dropship serves been doing, was just a means to an end: okay and they’re, putting so much money.
Now they can’t get out of it because they’re too legit to creat all right now. The goal of every sort of digital marketer and online business owner I know, is to get leads, and I usually generate revenue for your online business, and I assume that will be what your goal is. But are you aligned to the business you’re starting? Is it something that you would wake up and really want to do, or is it something that you were sold on to by somebody who wrote really good copy on a Facebook ad, because some of the people I was talking to a very beautiful couple earlier on In the morning, they’ve got a website that they’ve just recently started, but it is not aligned whatsoever to who they are as a person to what they want to achieve and where their goals are and just look like.
It was going to be an ATM for them and now they’ve spent so much money in it and it’s not working for them. Okay, so you really want to look from the get-go whether the business is really aligned to who you are is really aligned to your goals and really aligned to your vision and your passion as a person. You cannot sell something to anyone that does not read. That. Does not respect you? Okay, so if you have a headache, if you’ve got a headache right now or if you’ve got a toothache, would you go to somebody who is a janitor to help you fix that today? No, you go to a dentist or you go to a doctor.
Okay, so that’s the Rick. That’s the same thing that people online are also doing. If you’ve got a shop that selling things that you’re not passionate about people can tell you, don’t have the lingo, you don’t have the expertise and you cannot talk to those people in that particular manner. Okay, it’s just like myself opening up a shop and I want to sell dresses. I don’t know anything about dresses, I don’t know what women wear in winter or if they wear dresses.
When they go to sleep, I don’t know where dressing the one. So how am I going to connect with the customer and expect them to give me money when I am NOT passionate about the thing that I’m selling all right, so how these things they’re, self-induced all right, and so that’s the reason why I want to talk about Some of the problems that people are facing online, one big problem that people are facing is they’re not aligned to the products they’re selling and it’s not easy to discover or to even see have you ever seen somebody who, when you ask them, what do you do They just send you a page or a link to what they do know.
Enthusiasm, no explanation, nothing! It’s because they’re not connected to what they’re doing. Okay every single day I put up a post on my facebook, and I ask people what are you doing? What what makes you happy Christina? Thank you so much for sitting in ask people. What are you doing? What makes you happy what what’s happening in your life? Some people just post a link, and they expect me to figure it out on my own.
That is not going to work, because, if you’re, not it passionate about whatever it is you’re selling or you’re presenting to anyone who is going to be questioning about it. Okay, because have you ever noticed if you have a baby, because I’ve got a little girl. My little girl is the cutest girl in the world, okay, according to me and she’s the cutest in my world, but somebody else might see her and say what an ugly baby okay! So if you are not going to present your little girl or your business to people, no one is going to see it in the same light that you see it.
Okay, people are now buying on emotion. They never buy it on the basis of how cute or nice your logo is okay, you might as well go and spend $ 20,000 on logo, but if you’re not putting in the passion, if you are not talking to people connecting and relating to everyone, that you Come across they’re never going to know that you exist. I think you would have seen on my post. I put up a picture. You know I like dressing up and saying the problem that a lot of enterpreneurs are facing.
These days is because nobody knows they exist. Nobody even knows their business exists. It’s up to you to bring it out to the muscles. It’s no longer a situation where you build and they come all right. You got to bring the people to you so that they can. You know you can have a business. That’s profitable and enjoyable, okay, so if this is something that you’ve been struggling with a lot figure out, are you really really aligned with your business, because people can also tell that’s the reason why people are not connecting to your business all right if you’re, not in It no one is going to be in it for you, okay and one other thing, one of the problems that is facing a lot of small business people.
You know with this whole modern online marketing is their message is not aligned to the market they’re, sending it to all right. Your message really has to be aligned to a market that will purchase and buy from you all those things that will then help you deliver. That message, like your Facebook, your website and your Instagram, those come in secondary I’ll, give you an example. Coca-Cola has been a business for the past hundred years.
Okay, what has been their message? Their message has been open happiness right. Their message has been: we create happiness and ground your meals, all Christmas, okay and who is their market. Their market is usually everybody else, but basically families and people that just want to be happy right and you get a coca-cola. So that message has been pounded up on us right now for the last hundred years, and as much as when you go to third world countries, every soft drink is called coca-cola.
Every soft drink, no matter brendan is even if it’s of Pepsi people would say. Can I buy a coca-cola alright because they have been pounding their message now? Their market can be anyone else which is the different product, but you need to specify who your market is and the media they have been using has been totally different and keeps evolving. They were on newspapers very on TV, on radio on buses or anything that you can think of that has a coca-cola advert on it on billboards all that stuff, that is the media and it constantly changes.
Now the small business person of the day is concentrating on the media. They want to know how to write ads. They want to know how do you know we have lots of following on Instagram. They want to know how to market their business. But what are you doing? Who are you communicating to and why should they care that’s where a lot of people get it all wrong, they’re going in straight for the media and the media keeps changing I’ll.
Give you a perfect example in this day and age. Right now we’re reading the biggest infinite height we have ever experienced. Facebook is totally ripping off everything. Snapchats built okay, so in the coming year, snapchat might not be working as a business and that we knew it as a social media platform. Look how’s it going. Man tips for tuning in Peter, so if you are concentrating your business and growing it on snapchat, while everybody else is being drawn back to Instagram and Facebook, all right, you see when the media, you see, you see how the media is not important, and since businesses We’re concentrating on advertising on newspapers, people are reading blogs know if people are concentrating on having um, you know commercial slots on TV.
People are reading YouTube now. Okay, and if people in your brand was concentrating on advertising on radio and people are listening to podcasts now. So you really want to make sure that your message is set in stone to who that message is going in the market and if that market can’t understand that message with ever media, you can use that can change so the biggest problem that a lot of small Businesses is facing is they’re, starting off with the media chasing the media chasing Facebook chasing.
You know your Instagram chasing snapchat. Okay, if you manage to gross Facebook for one day, they’re going to come in and change the algorithm and then you’re going to go back and learn it again, but you’re neglecting what your messages you’re neglecting who you marketed? You need to concentrate delivering a message to a market that actually understands you. Market is a person who gives you money market is the person who votes for your product and market is a person who actually raises his wallet and says you know what I want.
More of what you’re, having here, take my money: that’s the market, the person who ought to be value-based, your business, the person who actually says yes, I want to have more of what you have. How are you connecting to that person? What message are you leaving into them? That’s what small businesses do not realize that base should concentrate on. Thank you. So in an agenda you say good content. I’ve learned a lot from your process.
Thank you so much. This is so fantastic Brendon, thanks for sitting and reading answers and all good. So if you’ve got your message delivered to a market once you’ve got this to setup, you will realize that you now have a business, that’s profitable and enjoyable. The media can always fluctuate and change the media can be your grandmother if you want it to be. If you ever hurt your grandmother talking so much about you when she goes to play, bingo all crush sitting with the other.
Ladies, there she’s medium, but you got ta, give a message so that she delivers into a market all right. Some people are just going in to tell grandma stop that grandma does not understand. So you need to make sure your message is congruent either on all these little stuff platforms that you have you sighs social media. Everything is uniform because you know what somebody might get a chance to see your stuff today and they go away and do something else right now.
Look at this time is an illusion in Australia, as we speak, it’s 2:15 on the monday, which means we’re already halfway through a business day while where you are right now, it’s you know, you’re going to sleep alright. So if I put out something you are going to sleep right now, you will forget overnight and then tomorrow is your Monday and you’ve got a whole day to start off with now. If my message is not consistent and if my end user and this my message is not consistent and congruent, how what are the chances of you remembering what I’m just saying now, if I don’t come back again and reiterate that message, so you need to figure out What exactly you are bringing out to the market so that the market will then reward you with the walnuts, the credit cards and everything else that validates your business? Okay, because if you’re just going to be a one-click wonder you know you’re here today, you’re little more you’re here today, your head, then Murray’s doing that you’re doing that people people get tired of you and before you know it you sitting there and you you’ve got More months at the end of your money and you doing it all but you’re not realizing that you’re not reaching out to anyone, so you want to figure out if your message is particularly set to a market that understands you that likes you.
That will vote for you amongst all the other players in the market. Then, whatever media you can choose from all, you can play around with that’s up to you. It depends now. You then go into Facebook ads. You know why you don’t just target people that already know like and trust you and your eyes spread is not that much. You see what I’m talking about here when you’ve already crafted your message, and you already have a market that you can now send that message to Facebook ads in the media.
You know I mean you can then just send whatever you you created through your. You may be the blog that you got a picture on hovers at pixel and then just said ads, particularly to those people that are on that pixel. Those people already know like and trust you and it’s a cheaper way to convert okay, but other people are just praying and praying and hoping that something is going to stick. If you’ve noticed on the market right now, you are actually now getting paid to buy people’s books.
I don’t know you’ve seen those ads going around. You know give you twenty dollars I’ll, give you ten dollars, so you can buy this book. You never know. What’s going on in people’s front day, but at the end of the day he’s trying to put his message into the market now, if your message is not set in stone, you also just be a wandering generality or a one-click, wonder and that’s where most of the Problems were then stable from that are facing a lot of small businesses right now, because you know why the message is not in place and their market is not defined all right.
So this is exactly what the online prosperity blueprint is going to teach. You guys will help you capture the right kind of person figure out what pain they have and what they are they going to receive and what pay up you will receive, because if you don’t know how much a client is worth to you, it’s going to be Difficult for you to pay money to get that corner and if you know something guys anything that is offered on the market limited time on the facts.
As long as it’s going to work for a limited time, you don’t want to be a limited time only person. You want to make sure that your message is going to a specific market and that market is defined, whatever media you’re going to use YouTube Facebook Ads or whichever way that will come in secondary, because you know IR you’re going to be speaking to people that exactly Want to hear your message: you’re not only going to be performing to an empty theater, okay, so I know it’s impossible to survive as a small business person in this modern world.
You know without some sort of online and strategy, so your strategy really has to come from who you are what you can provide and who means it and who you can provide it to once you get all those things sit you can you can. You can use this example with anything. You could be an online store that sells camping gear. All right, that’s who you are! You are camping, enthusiast and you’re, going to be looking for those people that are also camping, enthusiast, okay, but also within the camping enthusiast.
You need to differentiate who exactly your target market is because, if you’re looking for that weekend camper, it’s a different message to somebody else who is a gator farmer or who is always out in the woods, hunting or a duck shooter, or something like that. So you need to figure out who exactly your market ISM once you can talk to them, you can influence them with impact and influence comes income all right.
So you want to really make sure that it’s there’s anything you’re going to get out of this talk today. Once your message, who are you sending that message to and how are you sending that message message – market media the media can play around you can turn you know you can do podcasts. You can speak on top of the mountain you can play drums if you’re African, you know, swing by trumpets, that’s the media, but what is the message you’re delivering and who wants to hear it? Okay, so sometimes people are just concerned about bringing traffic to their website.
Of course, people will come, but what are they going to come and get? What are they getting? What are they? What value are you providing into the market because you get paid in accordance to the value that you provide, so you bring in people to your website? Yes, that’s cool they’re coming in they’re coming in, but it shouldn’t they come to that party. Are you playing the right kind of music? Do you have the right kind of food for them, some of them are vegetarian, some of them are gluten-free and some of them don’t even eat anything.
That’s it. I because they are in a diet. So have you got all of those things set up for them as soon as they come to your party? Do you have strategies enough for them that, as soon as they get here, they know where the buffet table is and from that buffet tables you and literally get them too? You can literally get them to you know start. You know benefiting from your content. So half the time guys we’re not doing enough, we might think we’ve got a business, but who are we serving? What are we telling them and how are we reaching out to them? The fact is that all make sense in and as much as, yes, everybody wants to start an online business.
But what are you selling who needs it, and why should they care, so you got to make sure your your-your-your message is going to a specific market and that market connects through media. So those are the three ms that you need to be specific about as soon as you start, your business, okay and you need to have a strategy of how you’re getting those people receiving your message and why should they actually care because you got ta, let people Realize what to want they’re not going to know you existed until you go out there and let them know alright, so you want to type in blueprint so that we can start working together.
I put up a post again a little bit early after that. If you really want to figure out where you’re going, how you doing this, because we can tell when, when nobody’s really doing anything online, that I know it’s painful, I know it hurts I’ve been there. It’s not your fault. This whole thing, this whole internet is, is still too small and that a lot of people don’t realize how to play around with it.
And it’s not your fault. Okay, some people might just have a clue. Some people might just have an idea, but the principle is still the same. You really need to know what your message is, who the market is and what the media you’re going to use to reach out to them. Okay, so just type in blueprint. If you really want to get a close close up of how I’ve started creating you know really good successful people that I actually talk to and really good successful people that actually are working with me.
Somebody tell my students guys ask for this. Some of my students are any more than the Guru’s out there. You know why, because we’re not doing looking for the nice fancy schmancy, we really harvesting the core principles of marketing who or what is your message? Who needs to hear it and what media are you going to use? If you just play around that realm guys are sweaty, you will be, you know reaching the top.
You know people that are out there on the market. Anyone can come in and tell you. This works that works that works, but if you miss it, it’s not reaching on to a target market. You’ve lost a ring. Okay! Imagine somebody if you’re a girl right now, somebody comes in and wants to sell you a necktie. What are you going to do with it if you’re a guy somebody comes in and wants to sell you a bra? What are you going to do with it? You know so that’s that is you know, misguided marketing messages that are going out up there in the you know, space of the internet, then all right so either you’ve got to have a strategy or if you don’t understand it, you invest a lot of time to Learn these things? Okay time, investment is another concern that we see small business owners.
You know has a facing problems with the thing. Is you have a lot of time, but you’re not budgeting it? Well, all right you’re allowing people to send you emails, and then you look at the email, 24/7 they’re putting their agendas in your head and then you fill overwhelmed and then you don’t do nothing for your own business, unsubscribe from all that crap. How for them? You don’t even open anyway right, just unsubscribe focus on who you really want to speak to what you’re going to tell them and how you’re going to reach them.
You know how’s the house of the problem. It stems of not having a focus or not exactly knowing what it is that you’re supposed to be doing. If you were meant to be solving problems for people figure out who exactly needs your service? How can you reach out to them? So what will you tell them as soon as you and in their space, because people are busy? You know, I mean every every time you look at the what’s happening around you right now.
You might be reading this, but you’re, probably reading TV or you know your little. Kid is right in front of you or you just had a sip of water or you’re, just waiting for your middle to be ready or something is happening. No one is just going to be sitting here and waiting for prospers life show every single day and that’s what exactly is happening to your work out there in the market? Who are you sending the message to? Why should they care? How are you sending it to them? The house is completely flexible.
You shouldn’t compromise on what your message is, what you stand for and why people should care? Who are those people that you’re talking to and why should they stop whatever they’re doing and listen to you, how you reach them? That’s a figure of your imagination. Alright, because some people are just going out there with regurgitated statements with rehydrated. You know you need propositions. They’re not unique you’re, not the first person to come up with anything new people are tired, there’s no.
What is called adds fatigue. That’s why your ads are not working right now. You know why? Because people now have trained themselves not to see ads that sponsored things that shows on their Facebook they’re tired of that stuff. Alright, so I urge you, I mean teach somebody that you want to learn from trusts and experts, because people people, people like myself, people that have been there – have spent their time money and effort learning these things and they can shortcut your learning curve.
Okay by a course or just really going udemy, there’s $ 10 courses there or just you don’t look for ask me. I will help you out. If you keep doing you know, you can’t escape the situation by doing the same, but you know things that got you into that in the first place, yes, you can start off by typing in blueprint and I’ll give you a bird’s eye overview of what this blueprint Does we help you find the right kind of people to send them the right time and content, so you can engage them and convert them all right.
I want you to convert them. You e-mount connect with them so that you have perpetual business and you get more and more referrals, okay. So a lot of people are just themselves in the food and worrying about competition because of viscosity mindset figure out where exactly you want to be figure out exactly what you want to do, who you want to help and then just go out there and look for That person find out how much it will cost you.
Oh what a customer is worth to you, because, because, if you don’t talk like that, you’re not going to be aware if you’ve got to be gotten the right goals that you want for your business and that’s. Why people keep you know treading on water and then spinning their wheels in mud? There is no competition. Are they if you’ve got your own message and your own market? They are no two people who have the same thing.
They. Never any competition. Are there right? You know it’s just quite popular to do the same thing, but if you come in with something totally different, because your message is your message, your market is your market. No two people can be like at exactly the same time. You know why, because it’s just human nature, you know, and then, whichever way you’re going to use to reach out to those people, but you got to figure out what are you giving them to? Why should they care? Why should they trust you to work with you? Alright and once you’ve done that just show up for those people guys, because you cannot just be a one click one that people want to know that if they purchased something from you, are you going to be there to help them? Are you going to be there to implement? Are you going to be there to support them? Because if you’re not going to be there, then that’s why people go elsewhere? Oh, you know there’s things that are going on a run, faced with all support, small businesses and stuff, like that people want to support small businesses, but also small businesses, I’m not producing enough for showing up enough for them to to have faith in our being they’re.
Tomorrow so once you start showing your people, your market, that your present and you’re going to be consistent in saying that message, they will bring referrals to you and that then becomes your media all right, I’m more than happy to help out a few people. If you type in blueprint it’s a Monday today and maybe a Sunday for you, but you know what we’re here to help you. We really want to see you win at this and we also have another group of people that are actually getting results and getting somewhere.
So if this is something that really, you know, struck a nerve with you get in touch with me, let’s fix you up, let’s figure out what your message is: let’s figure out who your market is and let’s figure out what good media can you use to actually Reach out to these people, otherwise you just wasting money right now, otherwise, you’re just wasting time. You know why, because you’re creating something that’s not built to last, I’m here to help you create a business, that’s profitable and enjoyable.
It’s your choice! If you really want that figure out what your message is figure out, what your market is and figure out how you’re going to deliver that message that, in the meantime, enjoy the rest of your week I’ll see you again tomorrow.
Who is helping with your digital business footprint?
Now. Last week we did a YouTube live, and I had some of you guys asking questions about how to build your brand for your business And I kind of explained the concept and strategy and everything on that Livestream.
However, I figured I’d: go through break down an exact, step-by-step Tutorial, showing you guys exactly what I do So in the first part of this article. I’m going to give you the high-level overview of what I do I’ll show you guys the exact ads everything and then I’ll show you guys how to actually implement it and apply it into Your business right now. If you guys are brand new here to the blog And if you guys have not gotten my free facebook ads mini course, Just drop a comment down below and I’ll go through and I’ll share that with you guys.
It covers the basic of basics of Facebook Ads. So Facebook Ads manager, the pixel tracking retarding, all the different stuff that you really need to get a jump start Into Facebook advertising and also one other quick announcement before we dive into this, I just launched a brand new blog. I know I didn’t think I’d forget to blogging, but I just launched it this week. I thought it’d be kind of fun, talking about passive income and growing your passive income, some different passive income strategies So I’ll add the link down in the description below.
It’s also is just my name: Jason Wardrop com, so It’s not completely done So go check that out, though, I’ve got some different strategies and show you guys some different passive income strategies that I do and That you can go through and implement as well right. So I think, that’s everything we need to cover in this start of this article, But let’s dive in to actually building your brand, how to do it the most cost-effective way, Leveraging Facebook advertising Instagram marketing.
You can use both platforms. Okay, So the first thing that I do is I go through and I set up a article Okay, where you can see this one right here on your screen, where I’m, basically just it’s like a two-minute article. Let’s just go play here: Okay, This one’s almost 5 minutes long, But it doesn’t need to be long 2 to 5 minutes telling about yourself, your business, how you got into your business? Why you even do your business And just give it a quick overview about who you are, what you do and just the basics? And if you look at this Right here, this first part It just says: Hey.
My name is Jason Wardrop specialize in real estate lead generation. So I’m basically telling everything that I’m saying in the article just right here in this short excerpt, and if you look at this, I actually don’t have any call to action. Okay, there’s no link, There’s no! Like there’s, nothing else getting them to go through and buy something and opt-in to a landing page Click to my website. My goal is, I just want to keep them on Facebook right here, okay, now, the reason why I want to do this is because I’m going to run an ad which I’ll show you guys here and a little bit how to do To go through and get Article Views so Facebook has so much data that they know the people that are in your audience, whether you’re doing this for a local business or for a national business and international business, Whatever type businesses, they know the people in that demographic Who are more likely to Read a article Okay, so you can actually get article views for just one cent, So I’ll just prove that to you guys right up here, So you can see right here.
This is the ad set pushing that article, this one right here And I’m getting views for just one send that’s per three second article view. So you know that’s not the best article of you I like to usually go for 10 seconds or someone who’s, readed, 25 or 50 percent of the article. But that’s that’s like the most cost. Effective thing You could possibly do. Okay, so cuz. If we come back over here and we look that’s 550 1000 views, 108 shares 156 comments and if you’re thinking about getting that type of exposure on a billboard or a magazine or a newspaper or anything like that, It’s going to cost you Significantly more right.
Now The cool thing is is once we go through and once again, I’m just giving you guys the high-level overview of what we’re doing here to go through and build this brand awareness. And then I’m going to show you guys actually how to do it at towards the end this article right, So we go through. We shoot a quick article, two to five minutes telling about us, our business. We run a article view campaign and you can really put as much money as you want behind that five.
Ten bucks, 50 bucks, whatever it is, and go, get exposure in your local community or Nationally or internationally, based off your specific segment. Your specific interest of people that might be interested in your business And then everyone who reades this article, it’s like, let’s say everyone who reades 10 seconds of this article, where everyone that reades 25 percent is article over half of this article.
We can actually build a custom audience inside of Facebook, So basically Facebook will track everyone who has readed the article and Then we can create another ad and only show that ad to people who have already readed the article Now guys. This is super powerful because these people already have seen your face like right here. They’ve already seen my face and if you guys are have this massive fear of being on on-camera or whatever You’re just going to have to get over.
I was in the same position back a couple years ago and I just keep shooting articles, keep shooting articles, They become more and more natural, still kind of a little bit weird. Every time I turn on the camera But he’ll get over it, So they they’ve now seen your face ball ready. So when you go through and show them another ad They’ve seen your article and they’ve heard about your story, who you are what you do and why they’re even seeing that app? Okay, so for an example of what this ad looks like.
So I’ve got this one right here. This one actually has a link. Okay, So remember this one doesn’t have a link. This is more of an intro story based article and then this one right here. It actually has a link of where I want them to go and opt into. Can you can see this one right here And so it’s got a mass amount of likes comments shares all that stuff And if you look at the cost per lead here so right here, This is 4 dollars and 88 cents per lead for my webinars, Which just To kind of put that in perspective with the relevant score of 8, Which anything pretty much seven and above is pretty much the gold and that’s where you want to be but 488 put that perspective.
Typically, I like to shoot for anything between 8 to 10 dollars per lead on webinar registrations. So You, the strategy, you can literally cut your cost per lead in half By using the strategy of people like warming them up with this article views campaign. First, Okay and I know it seems kind of counterintuitive, because you’re spending money to get people to read the article, but that person’s so much more qualified and you’re building your brand you’re building that exposure, that awareness, everything and then you’re Remarketing to people who’ve already readed.
That article with an ad that looks just like this and then you’re, sending them to a basic Landing page. Okay, so something like, let’s say like this or I work with a lot of real estate agents. So a landing page looks like this. They come in Put in their name, email phone number hit submit and they become a lead in your business right So guys that is the basic overall concept in strategy. So let me just jump in and I want to show you guys inside the ads manager how to Actually go through and set all of this up.
So I’m just going to come over here to my demo account for you guys. So the first thing we want to do is we want to create a custom audience Well. The first thing you want to do is go through and shoot a quick little article right here And I shot this once in my car. I did one in my family room. I did one of my kitchen just different backgrounds. For some reason, people like the one in my car, with my sunglasses on it, Just got a lot more people actually reading in or engaging and interacting with the article.
So you can try a few different, I’m literally saying the same thing in all the different articles. I’m just changing up my background, So you guys can test a few different Brack backgrounds See what it looks like, but once you’ve shot this article you’ve posted on your Facebook page. You want to come over here to the ads manager and we’re going to first create a campaign for article views. So all we’re going to do is Ford here.
Click on create Okay, we’re at the ad set level, we’re going to start over We’re going to come back up here To ads manager. Okay, So we’re at campaigns make sure on campaigns. I was on ad sets: That’s. Why did it work as well? We click on create and then we click on this article views right here And then we can give it a name whatever you want. This is obviously a demo, so I’m not going to give it a name right Here We hit continue and then let’s say that you’re in a local market – and This works, if you’re a real estate agent, if you own a you, know a gym, a local gym.
If you’re, a dentist, chiropractor, Really whatever business, make you’re in and could be, a local business could be an international business whatever it is, And let’s just come down here and say that we live in we’ll, say we’re an Omaha Nebraska today, Okay, so we’ll say: Omaha Nebraska, we just click on this right here And if you want to go through and expand that network. So you want like a 25 mile radius Because you’re like willing to go through and work that far out great.
If you want to go through and lower that or make it Higher or you could just say hey, I only want people actually in Omaha like let’s say your restaurant, Then people probably aren’t going to drive 20 to 30 minutes to your restaurant. You can say just people right within Omaha, Nebraska and Then we’ll say instead of everyone in this location a lot of times. Well, if you’re a restaurant, you probably want that.
But if I’m a local business like a chiropractor Dennis real estate agent loan officer, I want people who live in this location. The reason why I want people who live in this location is because, if someone’s just passing through or traveling or whatever They’re, probably not going to come to me as a dentist or a chiropractor or real stage, and or anything like that, So I just go like That you can see it’s four hundred and fifty thousand people, because Omaha’s a little bit Smaller City compared to some of the bigger other big cities out there, and then we come down and we just choose age range.
So let’s say our age range like our typical customers are 27 and older. Okay, that’s typically what I recommend for the real estate agents that I work with and Then the language I’ll just leave that as is detailed targeting, as is because what we want to do. This is branding guys, So we want to go through and build Casas massive wide net to this audience and then we’ll see who sticks based on who’s, going to actually read that article and Most of our targeting is done by the people who actually read the articles Because they’re going to read the article That means they’re more interested than the next person who’s, not actually going to read the article right.
So we just come down here and then you can do automatic placements. They say recommended when you’re going through and branch. This outlet casting this wide net. I usually like to do it Placements and I usually just like to do the Facebook news feeds Okay, so everything else I’ll come down and uncheck and You could think like, oh well, Instagram would be great. The only thing about Instagram is they usually don’t let you have longer articles Okay, so it’s got to be a really short article.
So I like to have you know two to five minute: article: Keep it on the Facebook know, mobile and desktop news feeds and then we’ll come down here, And your budget really is up to you, Like my my one post right here, I’m spending $ 50 per Day, which is actually pretty insignificant to the amount of money I spend each day, but for some people fifty dollars in a day that might seem like a lot of money.
So now I’m just starting out. I would maybe start out around five to ten dollars per day, So we’ll just say ten dollars per day: Okay, seventy bucks a week or three hundred dollars a month, Really, if you’re trying to go through and build your brand and your your mark and all that Stuff, It’s it’s not too much! Okay! So then, coming down here. Let’s click continue And at this point ideally you’ve already uploaded that article to your Facebook page So we’re just going to click on use an existing post and then, if you just recently uploaded it, It’s just going to be right in here where you can come through And choose it, But if you uploaded a while ago, like I did this, one was back in January 31st – I’m going to select this ID number up here, I’m going to copy that then I’m going to come down here and go enter post ID and paste it In right there and hit submit Okay so see how it pulls up the article.
Then I don’t have to go recreate the ad inside a Facebook Ads manager, Which can kind of sometimes be a pain in the butt, and then I’m going to hit confirm All right. So now, at this point, we’ve got this going out ten bucks a day to our omaha nebraska Market and we’re getting people reading that article reading that article reading that article then after about five days or so We’ve racked up a decent number of people.
Probably a few hundred people who have actually readed that article So now what we want to do So we want to get this done. Wait: five to seven days collect some data and that we want to come over here to audio And we want to create a new audience. Okay, we want to create an audience of everyone who has readed that article at least a certain amount of that article. So we’ll click on create an audience will say, custom audience and Then we’ll come over here to engagement, Okay, these ones, I cover on other articles, but this one is engagement and then we say article Okay, because they’re going to be we’re going to be tracking people Who have already readed a article, So we say article right there and then we say: okay, people who have viewed.
I don’t like doing at least three seconds of the article because they could be scrolling through on their newsfeed and If the article does auto plays it could run for three seconds and they’re, not even paying attention. Okay. So if you want maximum audience of maximum reach, I would go for ten seconds of your article. If You want still a large demographic but a little bit higher quality, Then I would go with twenty five percent of your article.
Okay, Now this branding play you’re really going for the larger masses amount You want to create a bigger bigger audience. So usually I like to just go with ten seconds of your article, Because you never know maybe somebody readed eleven seconds They were interested. They didn’t read a full 25 percent, but they got distracted some reason, but we still want to include them. So I’ll just do ten to ten seconds right here Then we’ll say: choose articles So we just come down here.
We choose our Facebook page. So let’s come down Pick my face page right here and Then same thing: you’re just going to go through and choose Whatever. The article is that you want to go through and create the audience’s Okay. Now, if you guys just barely uploaded it, obviously you’re going to be able to have it right here at the very top, and you can go through and choose that now, I’m going to just going to choose one! This one has This: one has 50,000 views right here, so I’m just going to select this one.
Just so you guys can get the idea, but You’re going to be choosing the article like you’d, be ideally choosing this article I’ve already. I’ve already done this. For my business So – and I prayed the article a while ago – So that’s why I’m going through and doing this, So we’ve got this one with 50,000. We click on this. We just click, confirm Okay, And then we can say everyone who’s viewed the article in the past 365 days or you can even say in the last one day, three days, seven days 30 days, Whatever it might be now usually on this branding thing, I don’t usually Like to do 365 days, because if somebody saw my article a full year ago, They probably already forgot right, like they probably don’t.
Remember me: They don’t won’t, remember reading that article, So I usually like to go between the 7 to 14 day range. Okay. Now, if you want a little bit bigger audience, We might go with 14 days If you’re spending a little bit less money like 10 bucks, 5 bucks a day. You probably want more days there, because you want more audience, want more data to work with And then right here you can just name it so viewed 10 seconds of, and then you just put like the article Name right So now we’re just going to click on Create audience right here and then we’ll sit next done.
All that’s done Good to go Now. What we’re going to do is we’re going to go through and create a Well. This is remember. This is guys 5 to 7 days after you launched this initial article view campaign Okay. Now this is big, because if you haven’t had anybody read this yet, then you don’t have anyone to go remark it and retarget Right. So now What we’re going to do now? That we, this is populating, and this could take a couple of hours – could take up to 24 hours, But I won’t worry about that.
I would just get right on it. Facebook’s going to automatically populate this and update it for your stuff, So we’re going to come over here, Click on audiences go down to ads manager and Then we’re going to create a new campaign, And so we’ll click create a campaign. And For this one, let’s just say we’re going to do a small budget so like 5 dollars per day, because we have a very small audience most likely because it’s the audience of only people, who’ve readed the articles.
So because it’s a small audience and because we’re probably not going to be getting 15 to 20 plus conversions per week, I’m just going to run a traffic campaign and then we’ll this campaign name We’ll just leave it, as is for this demo, And then we’re going To come down here and then I would call this retargeting retargeting article Viewers of you know, name of article and then say like 10 seconds or something like that.
Okay, so that’s just the general idea. You can name it whatever you want. Whatever you know, you understand and make sense to you And then what we’re going to do is come down here to this custom audience And we’re just going to choose view ten seconds. Article name: This is the audience We just barely created all right now guys. This is key because So many people, especially now with all the Facebook algorithm updates and they’re changing everything and all this stuff and people are going crazy guys.
This is why, like I, have never freaked out or never worried about any of this, because I don’t even use most of the Demographic and most of the interest Hardy and the more that they change. I don’t really use it. I just use this custom data. These custom audiences people have already interacted and engaged my brand people have already bought products from me. You’ve already opted in as leads, And so with this custom data, all of like the demographics of income and race and gender and all that stuff.
It really just doesn’t mat matter, Okay, so I don’t worry about it. If you guys stick to these strategies, It just doesn’t matter and you’ll actually see a lot better results, because everyone else is using Interests and demographic targeting targeting Okay. So, if you’re doing what everyone else does you’ll be stuck in that bloodbath, whereas if you do these strategies that only the top guys are doing, then you’ll be able to rise above all the competition and See a lot better results and also build a lot stronger Brand for your business, Okay! So now from here It’s the same concept.
You go through pick your budget And, if you’ve only got like, let’s say ten thousand people who’ve readed – that article in the last I don’t know the last 14 days, whatever that audience was based off of, I would probably only be spending a couple dollars here: Okay, Like maybe two to five dollars, so let’s say three bucks per day that we’re spending to go through and to mark those people and once again, If you guys have seen my previous articles when you have such a small audience like ten to 30,000, I do like To go through and make the placements Recommended automatic because it’s going to show up on all the different platforms, all the different places that Facebook can show ads, whereas when you’re going through and marketing to a huge, huge audience, I Like to keep it to the Facebook.
Newsfeed, just because that’s what I’ve just seen work best right so then we just hit continue. We go through and create our ad, which my ad looks like this, but obviously this is for Webinars. Yours could be for whatever it could be, like a pizza coupon to go into your restaurant. It could be they work with you as a real stage, And it could be for your dental business and t-3 teeth, whitening or whatever.
It might be, then, from here guys, you’re just going to come down, hit, confirm after you’ve gone through and create that ad, where you’re singing into some sort of landing page like this, and that is how you can go through and cut your cost per leave. In half and Get those article views for just one penny per article of you now, obviously, if we’re tracking 10 second article views, It’s going to be a few pennies, It’s going to be a little bit more expensive than just a 1 cent, But this is the Best way to go through and brand your business on Facebook All right, So basically a quick recap of what we just went over is we want to first make a story base article Just like this, where we’re not having any call to action, We’re not pushing anyone To buy something opt into something click to a website or anything like that.
We’re just telling people who we are, what we do, why we’re in business and how we can help them. Ok, and then You see right here, I’m getting tons of comments. Tons of shares, tons of people saying like hey: where do you do this, like asking me about more about my business and It’s more of them, its attraction marketing, I’m attracting them into my world, is supposed to like going through and Pushing on everyone and just trying To get everyone to come to my world right, So we first set this up.
We go through. We get a article view campaign Spending 5, 10 bucks a day or whatever type of bus you’ve got. You could do more, do more. I highly recommend it. We’re then creating a custom audience of everyone, who’s readed this article for at least 10 seconds, and then we’re creating a retarding campaign and Showing our ads to everyone who has readed this exact article right here or at least 10 seconds, and that is how we are Cutting our cost per lead down by literally 1/2, okay with a Matt with the great relevant score right here, and this is just the most cost effective way and with 500,000 people in In Omaha.
I almost said Ottawa. I was thinking I don’t Canada, but in Omaha you could be going through and in showing this ad and you’re going to very quickly Be seen by everyone in that whole community. Now you might be thinking well Jason. What happens was I’m seen by everyone in the community? Well, you can go through and change up. The article Maybe tell a little bit different story, Maybe tell about you know one of the clients that you worked with or someone that you helped tell an intriguing story.
Something that would make somebody intrigued and Actually want to work with you, Okay And then you can swap that article out change it up and you can go start over again from there collecting that new audience Getting that data And that’s how you can go through and Build a super super killer brand right now guys, If you guys, like this article, if you guys found some value, please go give it a thumbs up.
That would be greatly appreciated when you give it a thumbs up. It helps more people, be able to see this type of content and be able to help them with their business as well. Also, once again, If you guys are brand new here, the blog, if you guys have never got my free facebook ads mini course, Just drop a comment down below, and I will share that with you guys. 100 % free Covers the base book. Basics of Facebook.
Advertising to help you get started with your business And also, if you guys are branding here, Make sure you guys subscribe, because we launch new articles every single week on how to generate more leads, Make more money and grow your business. And if you guys are interested in passive income Be sure to check out my brand new blog that just started link is in the description down below It’s just Jason, Wardrop calm.
I’ve only got a couple of posts up so far, but maybe by the time you read this article, It’s a full-fledged bug. That’s actually got a lot of posts So anyway, guys thanks again for reading today And with that said, I will see you all later.
Looking for a company that will have your back? Check out the video below:
How do you effectively communicate your brand Story so that you can stand out from the competition and be the brand that always captures People, ’ s. Attention and interest Storytelling on Social Media is one of the Top strategies that personal brands and business brands can use today to stand out and build Influence within their market niche, Its not new a strategy, its been around for Many years and companies like Apple and the Hollywood movie industry have been using It to create their biggest success stories, So how do you effectively use storytelling On social media to build your brand In this article, I will give you a simple 4 Step formula to use in your marketing to clarify your message and capture your clients: attention Hi.
I am Pavlina Papalouka founder of AwakenSpace Education, coach and speaker in Entrepreneurship, Personal Branding and Personal Development, And I help people become the No1 Authority, Personal Brands in their niche, so that they Can attract more clients, get higher payment, increase their sales and create unlimited Opportunities Building your personal brand, the right way, Can take you from being invisible in your market going after clients and opportunities? And never making enough sales or getting paid too low for what you offer to attracting Too many clients and opportunities which can translate to higher sales and profits for You and your business They way you brand and position yourself in The market is very important And one of the most powerful strategies – For building your brand is storytelling on social media by creating valuable educational entertaining inspirational content in the form of article articles, photos and simple Social media posts, So how do you effectively tell your brand Story on social media so that your customers listen.
First, you need to realise that when you try To be too many things to too many different people, you confuse and you loose. If you make your customers think too much And too hard to understand what you do again, you loose One of the greatest skills in marketing and Branding is knowing how to keep it simple and have a clear message that makes people Ask how can I get your products and services Here? ’ s an example from Apple computers In 1983, when Apple launched their computer Lisa, the last project, Steve Jobs, worked on before he was fired from Apple Jobs, released Lisa with a marketing campaign that consisted of a nine-page ad in the New York Times explaining In detail the computer, ’ s technical features, Nine pages of geek talk that nobody could Understand The computer flopped Jobs was let go from Apple and went to work.
For Pixar, a company that told stories through animated movies, There, Jobs learned the art of Storytelling When jobs returned to apple after running Pixar Apple became consumer centric and clear in their communication. The first campaign he released after returning To Apple consisted of just 2 words Think Different.The campaign was a huge success and The rest is, history, Apple was able to connect to their customer Through a simple message that told a story that their customers wanted to hear, How do you apply this in your business and Your marketing Here, ’ s a simple 4 Step Formula: Step No 1.
Your Customer is the Hero, Realise That your Customer is the Hero of your Story, not your brand. This is where most brands get it wrong. They make themselves the hero of the story. In whatever they post on social media or in their ads, they go into ‘. Look at how great We are ’ mode and they put people off. Instead, you should determine who your ideal Client is know their profile and always make them the hero of every post.
You make every Ad, you create every story. You tell When Apple realised this. They stopped featuring. Computers in their advertising and started featuring people who were standing out from The norm, The type of people who were the innovators The rebels, the ones who thought differently, the ones who changed the world. The hero of my story, is the Entrepreneur who Is looking to get the right mindset, skills and tools to grow their business and create Financial and lifestyle, freedom or Entrepreneurial people looking for the right ways to start A business Step, No 2.
What is your hero? ’ s, problem. What do they want And who is opposing them in getting what They want You need to identify your hero. ’ s! Problem! Not only their external problems but more their internal problems and feelings, their Challenges what they are looking to achieve in life and what is stopping them from achieving It And then address these problems in your content. And advertising When Apple realised that their client wanted To be seen and heard wanted to be seen as hip, smart and cool and different from the Norm people started listening, The hero of my story wants to learn how to Use all the online tools more effectively to increase their sales and income and create More lifestyle and financial freedom: What is stopping them is the lack of the right Knowledge lack of the right mindset and lack of the right community, mentoring and network, And we help them solve these problems and limitations Step No 3.
How does your brand come in as The guide Customers – aren, ’ t looking for another hero, They are looking for a guide. You need to position yourself and your brand As the guide that gives the hero the solutions to their problems and shows them how to get To where they want to go Apple offers the solution through computers, And smartphones My brand offers solution through seminars and mentoring programs And Step No 4.
How does your hero? ’ s? Life! Look! Like after they have come into contact with your brand Don, ’ t assume that your ideal customer knows How their life will look like or feel like after they buy your products or services, You need to show them or tell them how their Life will change Stories of other clients, transformations and Results really help in amplifying this step. When you use these 4 Steps to clarify your Message who your hero is, what is their problem? How do you come in as the guide and How does their life look like after they have used your products or services and then use This formula, in all your advertising and content, you will experience how your business and Brand will grow and how easy it will be to explain what you do and what are the benefits.
This is Pavlina Papalouka. Thank you for reading. If you want to know more about how I can help, you clarify your brand message: create powerful Content and tell the story of your brand on social media so that you can increase your Sales grow your business and build a powerful personal brand. Look for a link around this Article and get in touch with me and my team Until next time make sure you subscribe to stay updated with my new content and articles, and, let me know in the comments below, if you have noticed, Brands that effectively storytell and what you love about their brand story.
Hire a professional to manage your website! Find out how much it costs in the video below.
Jimmy's Internet Marketing Business Blog 