Categories
Online Marketing

Top 2020 Marketing Strategies for Small Business (CHEAP & EFFECTIVE)

Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.

I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.

Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.

And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.

If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.

They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.

No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.

You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.

Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.

So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.

So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.

However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.

Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.

Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.

I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.

That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.

We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.

In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.

You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.

Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.

You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.

We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to


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Categories
Online Marketing

7 Problems That Small Businesses Face In Modern Online Marketing

M. In Melbourne, I don’t know what time it is where you act, but it’s the lunch and learn with prosper here from leave long digital, I’m assuming that you’ve had a fantastic weekend and you’re ready to toggle on the next week coming ahead. Today’s topic is something that you know, troubles a lot of people and we’re just going to be talking about the seven problems that are actually facing small businesses in modern online marketing.

Now. The reason why I chose this topic is, I have had experience in the last four years, working with small to medium businesses, like yourself and coaches and consultants, to actually help the market scale and grow their business all right. So this is reading from this book marketing strategy by Walker there right it’s one of those off-the-shelf type books and it’s talking about opportunities right now, every single day we are exposed to an online opportunity right, but it says opportunities are as good as the marketing and Their business people who will pursue them, that’s if, even if some combination of marketing and industry factors presents an opportunity and that attractive edifice plant, there remains some critical questions.

One does the opportunity to seek what you want to do that. Your mission, your aspirations, your passion and your objectives, and do you have the right resources right, people right, organizational, confidences and other critical success factors necessary to implement your plan successfully and number three? Do you have the right connections and business networks to actually go in with this and most industries their number of people and critical factors that tend to separate the winners that does tend to separate the winners and the also-ran okay.

So what religion is saying is you are being presented every single day with some sort of new and shiny object, new and shiny opportunity, but is it meant for you? Are you the right of a person to execute on that opportunity, because that the end result is? I end up working with people that are not passionate about something they’re working on. Oh that project, oh that dropship serves been doing, was just a means to an end: okay and they’re, putting so much money.

Now they can’t get out of it because they’re too legit to creat all right now. The goal of every sort of digital marketer and online business owner I know, is to get leads, and I usually generate revenue for your online business, and I assume that will be what your goal is. But are you aligned to the business you’re starting? Is it something that you would wake up and really want to do, or is it something that you were sold on to by somebody who wrote really good copy on a Facebook ad, because some of the people I was talking to a very beautiful couple earlier on In the morning, they’ve got a website that they’ve just recently started, but it is not aligned whatsoever to who they are as a person to what they want to achieve and where their goals are and just look like.

It was going to be an ATM for them and now they’ve spent so much money in it and it’s not working for them. Okay, so you really want to look from the get-go whether the business is really aligned to who you are is really aligned to your goals and really aligned to your vision and your passion as a person. You cannot sell something to anyone that does not read. That. Does not respect you? Okay, so if you have a headache, if you’ve got a headache right now or if you’ve got a toothache, would you go to somebody who is a janitor to help you fix that today? No, you go to a dentist or you go to a doctor.

Okay, so that’s the Rick. That’s the same thing that people online are also doing. If you’ve got a shop that selling things that you’re not passionate about people can tell you, don’t have the lingo, you don’t have the expertise and you cannot talk to those people in that particular manner. Okay, it’s just like myself opening up a shop and I want to sell dresses. I don’t know anything about dresses, I don’t know what women wear in winter or if they wear dresses.

When they go to sleep, I don’t know where dressing the one. So how am I going to connect with the customer and expect them to give me money when I am NOT passionate about the thing that I’m selling all right, so how these things they’re, self-induced all right, and so that’s the reason why I want to talk about Some of the problems that people are facing online, one big problem that people are facing is they’re not aligned to the products they’re selling and it’s not easy to discover or to even see have you ever seen somebody who, when you ask them, what do you do They just send you a page or a link to what they do know.

Enthusiasm, no explanation, nothing! It’s because they’re not connected to what they’re doing. Okay every single day I put up a post on my facebook, and I ask people what are you doing? What what makes you happy Christina? Thank you so much for sitting in ask people. What are you doing? What makes you happy what what’s happening in your life? Some people just post a link, and they expect me to figure it out on my own.

That is not going to work, because, if you’re, not it passionate about whatever it is you’re selling or you’re presenting to anyone who is going to be questioning about it. Okay, because have you ever noticed if you have a baby, because I’ve got a little girl. My little girl is the cutest girl in the world, okay, according to me and she’s the cutest in my world, but somebody else might see her and say what an ugly baby okay! So if you are not going to present your little girl or your business to people, no one is going to see it in the same light that you see it.

Okay, people are now buying on emotion. They never buy it on the basis of how cute or nice your logo is okay, you might as well go and spend $ 20,000 on logo, but if you’re not putting in the passion, if you are not talking to people connecting and relating to everyone, that you Come across they’re never going to know that you exist. I think you would have seen on my post. I put up a picture. You know I like dressing up and saying the problem that a lot of enterpreneurs are facing.

These days is because nobody knows they exist. Nobody even knows their business exists. It’s up to you to bring it out to the muscles. It’s no longer a situation where you build and they come all right. You got to bring the people to you so that they can. You know you can have a business. That’s profitable and enjoyable, okay, so if this is something that you’ve been struggling with a lot figure out, are you really really aligned with your business, because people can also tell that’s the reason why people are not connecting to your business all right if you’re, not in It no one is going to be in it for you, okay and one other thing, one of the problems that is facing a lot of small business people.

You know with this whole modern online marketing is their message is not aligned to the market they’re, sending it to all right. Your message really has to be aligned to a market that will purchase and buy from you all those things that will then help you deliver. That message, like your Facebook, your website and your Instagram, those come in secondary I’ll, give you an example. Coca-Cola has been a business for the past hundred years.

Okay, what has been their message? Their message has been open happiness right. Their message has been: we create happiness and ground your meals, all Christmas, okay and who is their market. Their market is usually everybody else, but basically families and people that just want to be happy right and you get a coca-cola. So that message has been pounded up on us right now for the last hundred years, and as much as when you go to third world countries, every soft drink is called coca-cola.

Every soft drink, no matter brendan is even if it’s of Pepsi people would say. Can I buy a coca-cola alright because they have been pounding their message now? Their market can be anyone else which is the different product, but you need to specify who your market is and the media they have been using has been totally different and keeps evolving. They were on newspapers very on TV, on radio on buses or anything that you can think of that has a coca-cola advert on it on billboards all that stuff, that is the media and it constantly changes.

Now the small business person of the day is concentrating on the media. They want to know how to write ads. They want to know how do you know we have lots of following on Instagram. They want to know how to market their business. But what are you doing? Who are you communicating to and why should they care that’s where a lot of people get it all wrong, they’re going in straight for the media and the media keeps changing I’ll.

Give you a perfect example in this day and age. Right now we’re reading the biggest infinite height we have ever experienced. Facebook is totally ripping off everything. Snapchats built okay, so in the coming year, snapchat might not be working as a business and that we knew it as a social media platform. Look how’s it going. Man tips for tuning in Peter, so if you are concentrating your business and growing it on snapchat, while everybody else is being drawn back to Instagram and Facebook, all right, you see when the media, you see, you see how the media is not important, and since businesses We’re concentrating on advertising on newspapers, people are reading blogs know if people are concentrating on having um, you know commercial slots on TV.

People are reading YouTube now. Okay, and if people in your brand was concentrating on advertising on radio and people are listening to podcasts now. So you really want to make sure that your message is set in stone to who that message is going in the market and if that market can’t understand that message with ever media, you can use that can change so the biggest problem that a lot of small Businesses is facing is they’re, starting off with the media chasing the media chasing Facebook chasing.

You know your Instagram chasing snapchat. Okay, if you manage to gross Facebook for one day, they’re going to come in and change the algorithm and then you’re going to go back and learn it again, but you’re neglecting what your messages you’re neglecting who you marketed? You need to concentrate delivering a message to a market that actually understands you. Market is a person who gives you money market is the person who votes for your product and market is a person who actually raises his wallet and says you know what I want.

More of what you’re, having here, take my money: that’s the market, the person who ought to be value-based, your business, the person who actually says yes, I want to have more of what you have. How are you connecting to that person? What message are you leaving into them? That’s what small businesses do not realize that base should concentrate on. Thank you. So in an agenda you say good content. I’ve learned a lot from your process.

Thank you so much. This is so fantastic Brendon, thanks for sitting and reading answers and all good. So if you’ve got your message delivered to a market once you’ve got this to setup, you will realize that you now have a business, that’s profitable and enjoyable. The media can always fluctuate and change the media can be your grandmother if you want it to be. If you ever hurt your grandmother talking so much about you when she goes to play, bingo all crush sitting with the other.

Ladies, there she’s medium, but you got ta, give a message so that she delivers into a market all right. Some people are just going in to tell grandma stop that grandma does not understand. So you need to make sure your message is congruent either on all these little stuff platforms that you have you sighs social media. Everything is uniform because you know what somebody might get a chance to see your stuff today and they go away and do something else right now.

Look at this time is an illusion in Australia, as we speak, it’s 2:15 on the monday, which means we’re already halfway through a business day while where you are right now, it’s you know, you’re going to sleep alright. So if I put out something you are going to sleep right now, you will forget overnight and then tomorrow is your Monday and you’ve got a whole day to start off with now. If my message is not consistent and if my end user and this my message is not consistent and congruent, how what are the chances of you remembering what I’m just saying now, if I don’t come back again and reiterate that message, so you need to figure out What exactly you are bringing out to the market so that the market will then reward you with the walnuts, the credit cards and everything else that validates your business? Okay, because if you’re just going to be a one-click wonder you know you’re here today, you’re little more you’re here today, your head, then Murray’s doing that you’re doing that people people get tired of you and before you know it you sitting there and you you’ve got More months at the end of your money and you doing it all but you’re not realizing that you’re not reaching out to anyone, so you want to figure out if your message is particularly set to a market that understands you that likes you.

That will vote for you amongst all the other players in the market. Then, whatever media you can choose from all, you can play around with that’s up to you. It depends now. You then go into Facebook ads. You know why you don’t just target people that already know like and trust you and your eyes spread is not that much. You see what I’m talking about here when you’ve already crafted your message, and you already have a market that you can now send that message to Facebook ads in the media.

You know I mean you can then just send whatever you you created through your. You may be the blog that you got a picture on hovers at pixel and then just said ads, particularly to those people that are on that pixel. Those people already know like and trust you and it’s a cheaper way to convert okay, but other people are just praying and praying and hoping that something is going to stick. If you’ve noticed on the market right now, you are actually now getting paid to buy people’s books.

I don’t know you’ve seen those ads going around. You know give you twenty dollars I’ll, give you ten dollars, so you can buy this book. You never know. What’s going on in people’s front day, but at the end of the day he’s trying to put his message into the market now, if your message is not set in stone, you also just be a wandering generality or a one-click, wonder and that’s where most of the Problems were then stable from that are facing a lot of small businesses right now, because you know why the message is not in place and their market is not defined all right.

So this is exactly what the online prosperity blueprint is going to teach. You guys will help you capture the right kind of person figure out what pain they have and what they are they going to receive and what pay up you will receive, because if you don’t know how much a client is worth to you, it’s going to be Difficult for you to pay money to get that corner and if you know something guys anything that is offered on the market limited time on the facts.

As long as it’s going to work for a limited time, you don’t want to be a limited time only person. You want to make sure that your message is going to a specific market and that market is defined, whatever media you’re going to use YouTube Facebook Ads or whichever way that will come in secondary, because you know IR you’re going to be speaking to people that exactly Want to hear your message: you’re not only going to be performing to an empty theater, okay, so I know it’s impossible to survive as a small business person in this modern world.

You know without some sort of online and strategy, so your strategy really has to come from who you are what you can provide and who means it and who you can provide it to once you get all those things sit you can you can. You can use this example with anything. You could be an online store that sells camping gear. All right, that’s who you are! You are camping, enthusiast and you’re, going to be looking for those people that are also camping, enthusiast, okay, but also within the camping enthusiast.

You need to differentiate who exactly your target market is because, if you’re looking for that weekend camper, it’s a different message to somebody else who is a gator farmer or who is always out in the woods, hunting or a duck shooter, or something like that. So you need to figure out who exactly your market ISM once you can talk to them, you can influence them with impact and influence comes income all right.

So you want to really make sure that it’s there’s anything you’re going to get out of this talk today. Once your message, who are you sending that message to and how are you sending that message message – market media the media can play around you can turn you know you can do podcasts. You can speak on top of the mountain you can play drums if you’re African, you know, swing by trumpets, that’s the media, but what is the message you’re delivering and who wants to hear it? Okay, so sometimes people are just concerned about bringing traffic to their website.

Of course, people will come, but what are they going to come and get? What are they getting? What are they? What value are you providing into the market because you get paid in accordance to the value that you provide, so you bring in people to your website? Yes, that’s cool they’re coming in they’re coming in, but it shouldn’t they come to that party. Are you playing the right kind of music? Do you have the right kind of food for them, some of them are vegetarian, some of them are gluten-free and some of them don’t even eat anything.

That’s it. I because they are in a diet. So have you got all of those things set up for them as soon as they come to your party? Do you have strategies enough for them that, as soon as they get here, they know where the buffet table is and from that buffet tables you and literally get them too? You can literally get them to you know start. You know benefiting from your content. So half the time guys we’re not doing enough, we might think we’ve got a business, but who are we serving? What are we telling them and how are we reaching out to them? The fact is that all make sense in and as much as, yes, everybody wants to start an online business.

But what are you selling who needs it, and why should they care, so you got to make sure your your-your-your message is going to a specific market and that market connects through media. So those are the three ms that you need to be specific about as soon as you start, your business, okay and you need to have a strategy of how you’re getting those people receiving your message and why should they actually care because you got ta, let people Realize what to want they’re not going to know you existed until you go out there and let them know alright, so you want to type in blueprint so that we can start working together.

I put up a post again a little bit early after that. If you really want to figure out where you’re going, how you doing this, because we can tell when, when nobody’s really doing anything online, that I know it’s painful, I know it hurts I’ve been there. It’s not your fault. This whole thing, this whole internet is, is still too small and that a lot of people don’t realize how to play around with it.

And it’s not your fault. Okay, some people might just have a clue. Some people might just have an idea, but the principle is still the same. You really need to know what your message is, who the market is and what the media you’re going to use to reach out to them. Okay, so just type in blueprint. If you really want to get a close close up of how I’ve started creating you know really good successful people that I actually talk to and really good successful people that actually are working with me.

Somebody tell my students guys ask for this. Some of my students are any more than the Guru’s out there. You know why, because we’re not doing looking for the nice fancy schmancy, we really harvesting the core principles of marketing who or what is your message? Who needs to hear it and what media are you going to use? If you just play around that realm guys are sweaty, you will be, you know reaching the top.

You know people that are out there on the market. Anyone can come in and tell you. This works that works that works, but if you miss it, it’s not reaching on to a target market. You’ve lost a ring. Okay! Imagine somebody if you’re a girl right now, somebody comes in and wants to sell you a necktie. What are you going to do with it if you’re a guy somebody comes in and wants to sell you a bra? What are you going to do with it? You know so that’s that is you know, misguided marketing messages that are going out up there in the you know, space of the internet, then all right so either you’ve got to have a strategy or if you don’t understand it, you invest a lot of time to Learn these things? Okay time, investment is another concern that we see small business owners.

You know has a facing problems with the thing. Is you have a lot of time, but you’re not budgeting it? Well, all right you’re allowing people to send you emails, and then you look at the email, 24/7 they’re putting their agendas in your head and then you fill overwhelmed and then you don’t do nothing for your own business, unsubscribe from all that crap. How for them? You don’t even open anyway right, just unsubscribe focus on who you really want to speak to what you’re going to tell them and how you’re going to reach them.

You know how’s the house of the problem. It stems of not having a focus or not exactly knowing what it is that you’re supposed to be doing. If you were meant to be solving problems for people figure out who exactly needs your service? How can you reach out to them? So what will you tell them as soon as you and in their space, because people are busy? You know, I mean every every time you look at the what’s happening around you right now.

You might be reading this, but you’re, probably reading TV or you know your little. Kid is right in front of you or you just had a sip of water or you’re, just waiting for your middle to be ready or something is happening. No one is just going to be sitting here and waiting for prospers life show every single day and that’s what exactly is happening to your work out there in the market? Who are you sending the message to? Why should they care? How are you sending it to them? The house is completely flexible.

You shouldn’t compromise on what your message is, what you stand for and why people should care? Who are those people that you’re talking to and why should they stop whatever they’re doing and listen to you, how you reach them? That’s a figure of your imagination. Alright, because some people are just going out there with regurgitated statements with rehydrated. You know you need propositions. They’re not unique you’re, not the first person to come up with anything new people are tired, there’s no.

What is called adds fatigue. That’s why your ads are not working right now. You know why? Because people now have trained themselves not to see ads that sponsored things that shows on their Facebook they’re tired of that stuff. Alright, so I urge you, I mean teach somebody that you want to learn from trusts and experts, because people people, people like myself, people that have been there – have spent their time money and effort learning these things and they can shortcut your learning curve.

Okay by a course or just really going udemy, there’s $ 10 courses there or just you don’t look for ask me. I will help you out. If you keep doing you know, you can’t escape the situation by doing the same, but you know things that got you into that in the first place, yes, you can start off by typing in blueprint and I’ll give you a bird’s eye overview of what this blueprint Does we help you find the right kind of people to send them the right time and content, so you can engage them and convert them all right.

I want you to convert them. You e-mount connect with them so that you have perpetual business and you get more and more referrals, okay. So a lot of people are just themselves in the food and worrying about competition because of viscosity mindset figure out where exactly you want to be figure out exactly what you want to do, who you want to help and then just go out there and look for That person find out how much it will cost you.

Oh what a customer is worth to you, because, because, if you don’t talk like that, you’re not going to be aware if you’ve got to be gotten the right goals that you want for your business and that’s. Why people keep you know treading on water and then spinning their wheels in mud? There is no competition. Are they if you’ve got your own message and your own market? They are no two people who have the same thing.

They. Never any competition. Are there right? You know it’s just quite popular to do the same thing, but if you come in with something totally different, because your message is your message, your market is your market. No two people can be like at exactly the same time. You know why, because it’s just human nature, you know, and then, whichever way you’re going to use to reach out to those people, but you got to figure out what are you giving them to? Why should they care? Why should they trust you to work with you? Alright and once you’ve done that just show up for those people guys, because you cannot just be a one click one that people want to know that if they purchased something from you, are you going to be there to help them? Are you going to be there to implement? Are you going to be there to support them? Because if you’re not going to be there, then that’s why people go elsewhere? Oh, you know there’s things that are going on a run, faced with all support, small businesses and stuff, like that people want to support small businesses, but also small businesses, I’m not producing enough for showing up enough for them to to have faith in our being they’re.

Tomorrow so once you start showing your people, your market, that your present and you’re going to be consistent in saying that message, they will bring referrals to you and that then becomes your media all right, I’m more than happy to help out a few people. If you type in blueprint it’s a Monday today and maybe a Sunday for you, but you know what we’re here to help you. We really want to see you win at this and we also have another group of people that are actually getting results and getting somewhere.

So if this is something that really, you know, struck a nerve with you get in touch with me, let’s fix you up, let’s figure out what your message is: let’s figure out who your market is and let’s figure out what good media can you use to actually Reach out to these people, otherwise you just wasting money right now, otherwise, you’re just wasting time. You know why, because you’re creating something that’s not built to last, I’m here to help you create a business, that’s profitable and enjoyable.

It’s your choice! If you really want that figure out what your message is figure out, what your market is and figure out how you’re going to deliver that message that, in the meantime, enjoy the rest of your week I’ll see you again tomorrow.


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Get VERIFIED on Instagram for FREE (Less than 5 Mins)

So clearly, things are going in the right direction. People are getting verified and this is in fact working so in just a second we’re going to dive into my computer. So I could walk you through the entire process on how to work on your verification and in addition to that, if you’re new to the blog welcome be sure to hit that subscribe button for daily content. Just like this article you’re reading right here.

So without any further ado, let’s go ahead and get started and walk you guys through exactly how to get started with verifying your Instagram account for 100 % free. So, as you can see, we are now inside of my computer and I’m going to walk you through how to get this verification alright. So the process is very, very simple, believe it or not, and on this screen right here, I’m going to pop up a little screen recording on how you can actually go through it inside of your settings in about 30 seconds or less and by the way, if You’re not following me yet make sure you go ahead and follow me at Toni mast official for some more content from yours truly but simply know.

If you go to your settings and then you scroll down to request verification and after pressing that you’re going to want to fill out, that form where you go ahead and enter your name and also a little bit about what your brand and what your account is About and filling in that proper category, so they know exactly what kind of verification you are applying for, in addition to a copy of your photo ID that will match your name now.

What is going to make sure that you actually get that Instagram blue tick and actually get it verified? Now, there’s a few general qualifications out there that instagrams going to be looking for because they don’t necessarily want to give everyone a verification check mark next, our name on Instagram because out simply dilute the purpose of it now. Instagram has this feature the verified? That’s actually you and that it’s not some fake account or someone trying to impersonate you or someone trying to scam someone, especially in the business realm.

So this blue tick is very, very important and can actually add a lot of value to your business. So with that being said, we want to go ahead and give us a shot. Now it’s not a hundred percent given that you’re going to actually get verified by filling out this application, so the general qualifications, first and foremost you’re going to want to have a significant amount of followers. If you don’t have any presence on Instagram, there’s going to be very little likelihood that you’ll actually get that verification, because if they started giving you a verification, blue ticks on everyone’s usernames, it’s really going to take away from the meaning of that all right.

So ideally you’re going to want to have at least twenty five or twenty thousand followers to try and get verified now. Yes, many people do not have that up with consistent content and stuff I’m going to touch on in a future article I’ll show you how to build out that viral content strategy to actually work your way to a larger following on Instagram, okay. So beyond having that significant amount of followers on Instagram, that’s not the only thing that necessarily cuts it you’re going to want to have a strong presence on other platforms outside of Instagram.

Now this could be YouTube. This could be twitch. This could be Facebook, whatever it may be. You’re also going to want to have these linked in your description and a little bit of a blurb about what you do inside of your bio, so that linking your description is very, very valuable when it comes to reassuring Instagram that you’re someone that deserves to be Verified on their platform, okay, in addition to that, something that can also help you and be in you know your corner to help you get that verification is publication or press coverage if you’re featured and on a specific website or a magazine, anything of the sort.

Your brand, being featured inside of a publication of some sort, is going to help you go ahead and get on Instagram side to go ahead and give you that blue tick. So with that, the bigger brand presence that you have overall, the easier is going to be to get verified as simple as that, the more you have in your corner, the better chances you’re going to get verified, and these are just a few general qualifications.

Another thing Instagram is typically going to look for is existing spoof or impersonating accounts of you or your brand that are already out there on the platform. So if there are people trying to take your username with maybe a period or an underscore in there and they’re trying to come off as your brand or your personal self, then instagrams going to be looking for that as well. Something that could work to your advantage is, if you actually have a copyright or trademark for your own business.

So, if someone’s trying to impersonate your business, for example, providing that and filling out this form that I’m going to show you guys on my screen right now is reporting to Instagram and having something on file that is also working or you such as you know, proof Of a trademark or proof of a copyright or concept that someone may have taken from you, so the intellectual property Instagram is not the best.

With these response rates, it is a free platform and it is not easy to go ahead and get a hold of them or going to Instagram representative. That’s going to really dive in there and do the hard work for you to make sure you’re in the right position. But having those other qualifications that we talked before such a significant amount of followers, strong presence on other platforms and even featured in publications or press coverage is going to work to your advantage.

So that’s something that you definitely want to have and if you don’t have it already start hustling and try your best to get out there as much as possible. So with that being said, entering your complaint or filing a report to Instagram is something that can also help you in either retaining a loss. Username, that’s someone maybe hacked you someones, trying to impersonate you and also something on file that will help you move in the right direction of getting verified, because it’s clear that people are trying to impersonate you or your brand or your business.

So with that being said, go ahead and drop a comment down below. Let me know if you guys actually get verified, it’s not the easiest process or not accepting everyone right now. It’s really tough to go ahead and get accepted, but having some of these qualifications and working on these qualifications will definitely help you for sure. So if you have that brand presence inside and outside of Instagram, it’s going to help your likelihood to actually get verified.

So go ahead, fill out your application, just like the process. I showed you before I’m going to show it again right here on my screen, the screen recording on exactly how to submit your application to get verified on Instagram, and you can literally do this right now takes you less than 30 seconds. So why not give it a shot, even if it’s not the best likelihood that you’ll actually get verified, it is definitely worth a shot if you’re in that reasonable range and could actually use that blue tick on your account.

So without any further ado, I’m going to wrap up this article right here. I hope you guys enjoyed it, took away some value or learn something new, be sure to go ahead and hit the like button down below and do not forget to subscribe for more information. Just like what we went over in this very article, in addition to more paid advertisers, Facebook Ads, Instagram, organic growth as well as going viral, and also, of course, ecommerce all right guys if you’re not signed up for that 7 day.

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There’s No Such Thing as PASSIVE INCOME | DailyGrind 47

I mean I don’t turn anything down. Man, I’m fixing to list five acres in a mobile home up in North Baldwin County for like 80,000 or something and I had to drive up there – price it and spend just as much or more time on that as I do a million dollar property. So I don’t I don’t I don’t turn anything. I don’t. I don’t tell myself hey, I’m only going to do this or I’m only going to do that.

You know I don’t turn anything down right. This is my little setup right here. It’s a Canon SD. I got the gorilla tripod, I got the rode mic. I got the 24 70 millimeter lens and I got it because I want to start documenting more of what’s going on, while Blake’s not around and doing just more stuff and doing stuff like for my. For my point of view, you know, as opposed to just you know from a second angle, so step in our vlog game.

Hey, what’s up, hey did uh, you got a listing. Was it was it off the circle prospecting or something else? I texted you last night. I mean I hit the ground super super hard yeah. I first started yeah the fruits of those labors is coming to fruition. Anybody you know. So what uh, how much? How much? What’s the payment on a million dollar you just need to stay busy. You know what I mean, I mean just stay busy doing deals talking to people trying to put stuff together, just stay busy.

You know everyday, don’t worry about the results. Don’t worry about that listing that you missed on that road because you wasn’t sending mail outs to it. Don’t worry about all that there’s more than you can handle available there. For you, I mean there’s more than me. You can’t handle it all. So just stay busy. Just stay busy doing deals, you know, you know, don’t get discouraged, don’t lose the faith.

You know I mean closings are happening every day, so you know just keep moving forward and pressing forward and you know try to work harder every day than you’ve ever worked before. You know try to push as hard as you can and you know just learn and get better well bro. You got any further questions or anything. I can help you with for sure man just continue learning continue, grow and continue pushing.

I think you got it man. It’s the only difference in you and being where you want to be is just time. You know you just got to just keep doing it, for you know, keep doing it. You know, and in the next three to five years, you’ll be kind of where you want to be and then from there you can then decide. How far do I really want to take this? You know you just slip property severe item out as well or both yeah.

It’s not passive ma’am. It’s a lot of work. You got to fix the properties up, you got to fix, toilets. You got to evict people, you got a fine writer. You got to find renters, you know you got to you got to fix them up and flip them. It’s a lot of work. There’s nothing passionate with nothing passive about it.


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Tips for Building a Personal Brand From Nothing – VidCon Vlog 8 Jade Darmawangsa

This was my very first year at VidCon and, let’s just say, I was looking through the footage of this article you’re about to see, and it doesn’t make quite set to summarize everything. This just goes to show you how chaotic brazii lidded con was because it was really great time, but it wasn’t what I really expected.

Some of you guys know me if you don’t what’s up and I just moved out today recently, I don’t know why we’ve got. I had an interview, though most of this article is going to be kind of circulating around that contest and make sure you guys stay tuned very and, if you’re going to learn how to grow your brand a little bit more about VidCon. My honest thoughts about I’d be in for a roller coaster, so let’s jump into it guys.

So my name is Jade derma Wanda, I’m a 17 year old entrepreneur trying to make her way in LA. I feel like that’s when you youtube intro. I look II. Think I’m just trying to not financially deprecated. What is that per gate me depreciate, depreciate and try not to financially depreciate depreciate? I thought it was deprecated anyway. The first thing that caught I’ll link it below was crazy. It was five day.

Two is great. I met some awesome, tubers and then day three hit, which is where we’re at. What’s up, you guys welcome to my blog today’s day, sorry, a VidCon. This is my first year. I’ve been doing YouTube for like 7 years off and on and dreaming up this place. So I didn’t know what to really expect. I saw every single youtuber and maybe you’ve been there too, but like you’ve seen this like idea, VidCon and you’ve never really gone out there, but it always looks like funds and giggles.

You know it always looks like a great time. No honestly, most of this convention I was just walking around didn’t know what to do. I started my day off with avocado toe. I met my friend Brandon guys, I’m here with Brennan, so I’m here with Brennan to get avocado toast in Beverly Hills. So I got my poop juice, obviously guys what about that? This beauty? It’s really good you’re getting with the book the hair.

No, it’s great Brennan’s! A super cool dude hung out with him. Balloony me all weekend. He stayed on my freakin couch, so yeah me and Brendan head avocado toast, but here we have avocado toast, which was $ 17, I’m going to self depreciate more. I live in LA Orange County’s like a pretty far drive so when we made it to VidCon, I was actually kind of tired but again you’re just wandering. So we went to her first panel and Andy, but then I had to run to my first and everybody.

So we’re at VidCon danger and now we’re going to my first event, which is like a meeting interview with some people at VidCon, but I’m kind of late. Like usual interview was, like all night Libby shot up to, let be she’s working on a project for college units and universities. So I answered her a few questions. The first question I got was: how do you create a personal brand? That’s unique and attracts attention, so how do you create a personal brand, that’s unique and attractive how to create a person brand.

That’s unique! I think a lot of people need to realize that what makes them unique is that what the topic is it’s about, how you are and that’s very cliche, but there’s a lot of emphasis on your story and narrative. So if you don’t have a story, if you don’t have an epic like life, Bella, that’s, okay, what I’m talking about is a personal brand. That’s attractive, it’s all about before and after so what I would do is try to find your audience what a twit didn’t lack tell them where they want to be so, for example, if they’re trying to inspire people make sure you say this is why I’m credible.

Maybe this is why you should listen to me, but then tell them the backstory and make sure you’re relatable, because the one thing is, if you don’t build that Epiphany bridge, no one will listen to you. You know that’s why people can’t relate to, like you know, Kim Kardashian. You know people can really link to like Emma Chamberlain, there’s a reason why there’s our market is gravitating towards like relatable content, it’s just because we can begin vibe with it and it’s more.

It resonates for who we are and like number one mistake that you see when people are trying to gain those clickbait use those keywords but they’re still not getting that attraction up there. I think you could be doing something right and doing everything right, but if you don’t have the right timing, it’s not going to work. So I feel like you could be, do something perfectly and every day you go at it, but it’s summertime and you’re knocking on the wrong door so being at the right time at the right place.

Is everything like, for example, I did YouTube for like seven years. It’s a little year ago, we’re actually starting off. So for me, it’s just like a lot of people is like, I think my biggest phrase ever is like Jane. I have tried everything so for that. I just say patience and literally being able to tweak with the market. So if you’re, just going into your articles, then you’re going to make X amount of content like 12 point series, be okay with making it maybe shorter and then moving on.

I think people don’t want to DAP, because it’s scary to change yeah, we have to realize it. Timing is everything so be at the right time right present, just like literally keep doing what you’re doing, but just have the patience for it tell us god, that’s perfect! Hey, let me know, do you have any questions for yourself, maybe like what like me, what led me to build this? For me, I have a bigger picture.

Like money doesn’t mean anything to mean, like literally, you could tell me, I’m going to make a million dollars, but now, if that was it like I’ll, be so disappointed myself, so I don’t think money motivates me. I thought it was like status right. I’m going to dress really well, then I realize I don’t. I don’t feel good when I buy something. Do you ever like buy something, and I see yourself or like wait.

I could have just saved it right. He says I don’t realize not like looking good. I think what it is it really is. I want to build a platform that gives me the credibility to help people so like. Basically, I just want to make connections with people. That’s it. I’m a people person and if I can get because like the thing is, if you don’t have anything to talk about that means you’re not blending something.

So I don’t want to get really good at one thing. For me, it’s marketing help so many people with it and that’s how I build connections see those are wonderful questions and I hope you guys got some value. We’re going to continue on with the day. Vidcon was honestly examine. This is when it had a turning point. After the article is also and dandy and chill after this moment, my life changed, I met some of you guys, so I had a meet-up readiness Meetup I just was assuming one person was going to show up.

I don’t know why I have their fear that no one of you guys, like my contact, all of you guys, came then 10, then you a whole crowd of them, and I was just so surreal guys. I met some domination people; they were I’m literally looking at you right now in this camera, and I want to say thank you for your love and support. I don’t really think about you guys as like a crowd. I just think of you at the same one.

In one relationship like I love this hike sitting down and talk to you guys and helping you grow your Instagram and that’s just what I love to do. So. Thank you for coming out to the Meetup. It was awesome so, for example, like the new owner frogmen your audience. So then you have more sponsorship to know like it’s a different audience, so in hip 10,000 sort of next blog and then now you have like our girl a lot of things yeah for sure.

Thanks for staying on so firm it you guys it was very great, like I was honored adrenaline high and then there was a pony. I don’t like party, I don’t well, maybe because I I was never invited to parties. Hey I got in high school. Never really did that there was basically a VidCon after-party for the top craters peoples, just important people. You know I didn’t get an invite okay, so I should I try to sneak in and it didn’t really work.

We went through security and they just stopped us because I didn’t have my wristband. I just turn around me and Brennen. Basically, we had dinner. This put, it was like 10:00 p.M. And you know what I’m not even upset um and I really realize guys is, after being this whole VidCon weekend, you’re just going to feel sometimes really small, because everyone wants to just know how many followers you have your worth.

It’s basically on a result – and I kid you not at that moment when I go catch, a free party and winning moments before, like just wandering off feeling in place, you have to realize you cannot put your identity in your results. Who you are is on what you do and I have to really make that quick switch because it was hard on us. Some people had millions and millions of followers and not what I really care and I’m going to like measure that.

But it’s important to know your self-worth internally before you think about external things. Vidcon taught me a lot. I taught me just hi net, where I kind of meet really cool people and also taught me to how to love myself, even if I don’t have a biggest following, as you know, all those convictions. I was really cool to me. People with like larger followings, not because of the number but because of you, know the ways they got there.

I love hearing the stories. I met something cool peace shout out to Hayley, Ryan and sitting. Basically, the only people are going out with this weekend. You know what there’s actually something we’re working on, really really last-minute, which is a song, and you guys will hear that and this literally like the people. I met at VidCon our friendships that I consider so so surreal and genuine to me and it’s not about the numbers.

It was hard for me because I feel like a small fish in a big pond or ever vention event and place where you don’t feel like. You belong realize that it’s all your mindset, which it and really become internally confident rather than external people, won’t believe in you. If you don’t believe in yourself hope I gave you some insight on how it was super fun. Super freaking lit this article and subscribe.

If you like it, like this article and subscribe bitch shut up to the comet literature comment on this post to feature the next step, this is you want to be an excellent winner. Make sure you comment below your thoughts on a bid card where you there did you hug me or did you like it Tom and below? I wonder your thoughts, but what do you thought about today’s article catch you guys in the next one good, bye,

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Digital Marketing Basics: Before and After Grid

After you’re done with this article, you’re going to be able to really honing your copy you’re going to be able to create offers that are going to convert and you’re going to be able to jump into the mind of your clients and your prospective clients. This is so helpful when you’re doing research and you’re trying to figure out what kind of blockers and what kind of content should I be putting out there for my brand or for my business.

So if you’re doing any kind of digital marketing, this is going to be extremely helpful. Hey everybody how’s it going. My name is Brandon Brashear. I make daily digital marketing articles here. So if you’re trying to grow your brand or your business with digital marketing, then this is a great blog for you. You should totally consider subscribing hit the thumbs up button. If you liked the article and comment below with any questions or comments that you have alright.

So let’s talk about the before and after good, some people call it the before and after good some people call it the heaven and hell grid right. It’s really depends on where you’re learning this from, but it’s actually a pretty common concept in marketing, but it’s extremely important, especially if you’re trying to grow a product or service or develop an offer when you’re doing marketing. You really want to get inside the head of the prospect.

The reason why you want to do this is because, when you’re doing marketing, people don’t buy things typically for the utility of the thing right. The old example is people don’t buy it grills because they want drills, they buy eight drills because they want holes, that’s actually not true. Either people don’t buy drills because they want holes. They want holes because they need to run a wire through it or a pipe through it or you know, there’s more to it than just here’s: a cool drill, he’ll, here’s the features, here’s the price right, we’re trying to figure out exactly what the clients and customers Are looking for so it’s important to consider first, what is there before state? What does it look like? How can you communicate with these people so that they’ll say yeah? That’s me: that’s how I feel, and typically, if you have a service or product, it’s going to do more than just the face value of that product or service, and if you want it to be more valuable than just like a commodity.

For example, it’s important to consider and really consider that you have to really relate to your clients and customers on an emotional level if you can get into their most primal fears. Their most primal worries their most primal motivations that they have you’re going to be a lot more successful. People typically do things because they want to gain something they do things, because it justifies their emotional decision with logic.

People do things because fear is a motivator and in general, if you can tap into these base motivations you’re going to be so much more effective. So let’s go through an example. So, typically, what I like to do is the the before grid. I like to know what they’re thinking, what they’re feeling, what they’re wondering: what are their worries? What are their needs, what are their wants and really talk about? What is it and what is the state that these people are in? So let me give you an example: let’s say you’re doing a your realtor in you’re selling, a house.

If you have somebody who’s selling their house, you could think well. All they want to do is sell their house. They are need to sell their house right. There. Could be a million reasons why these people need to sell their house and one thing that you should totally do before this is fill out your client, avatar and customer avatar, so that you know who you’re creating this before and after good. For that is step number one.

This is step number two, so that article up there in the left hand corner on the card. You can click that and there’s a client, avatar worksheet in the description of that article as well. But let’s talk about this, though their before and after good, so you have your very specific customer, avatar right and so even within selling houses. You have different kinds of house seller. If you have equity sellers, you have people that are selling because they’re retiring, you have people that are selling, because they need more room.

You have people that are selling, because they can’t make the payments. You have people that are selling because they’re upside down on their mortgages, they’re doing a short sale right. All of those people have different before-and-after grids and likely your clients and customers aren’t also in different areas depending on what’s important of them to them right. So, let’s target somebody who is an equity seller, for example, they’re retiring and they’re, downsizing right.

What is their before and after good look like so before they’re worried about getting the most money for their house. They probably have time they’ve been sitting on the house for a long time. They’ve paid it off. Now they have equity, they feel like they’re, proud of their accomplishments. They feel like they deserve to get the most for the money they feel like. Their house is extremely valuable, extremely special.

They have a serious emotional bonds to it right and so, when you’re designing content around that, if you talk to them about how special their house is how they build memories, they’re right, the house has so much more value to that person. Then it does somebody who just is doing like a corporate rental right or you know somebody who’s like, oh and I bought this house a year ago and I’m flipping it right, very different positions, and so, when you’re, creating marketing and you’re explaining to them.

You know, especially if you like, let’s see, had a reverse mortgage business, where you’re trying to get people that have equity to do reverse mortgages right. If you talk to them about how they have built the legacy in this house – and you know they’re their state that they’re in they feel connected to it, they don’t want to move out of it. They want to maintain their lifestyle right. You you’re talking about the emotions that they’re feeling and really you’re connecting with them on a very emotional level.

They feel like you’re, going to know them you’re going to get to know them, so the ad is going to be a lot more effective, and so then you have the after grit. So let’s say that you, you understand and you’re empathizing with where they’re at at their current stage and then in the after grid. It’s where they’re going to be when they’re ending up with you they’ll be so relieved that you know this. Wasn’t that hard to do! They’ll be so relieved that they got the most for it.

They’ll be so relieved that they found somebody who is going to build a family in this house. Just like you did in the house is going to be used for good right. All of those different things. You’re so much more deeper than hey. I sell houses, a 2 % Commission, yes or no and you’re so much more effective. When you can be the bridge between that before state and that after state, a good general copywriting rule is the feel felt found right.

You can tell a story about a client who has gone through a similar situation through his story and especially if you can use article testimonials and things you can talk about what they were feeling. So what did you feel when you first got started? Well, you know I’ve lived here for 30 years and I really felt like I didn’t want to give up all the memories and things, but it was getting expensive and I knew that you know my kids.

I didn’t want them to have to support me and right. So you’re going through that feeling, so what did they feel and then how they felt when the thing was happening? But you know I found someone so realty service and immediately they got that understood that you know this isn’t just a house. This is my legacy, and so what we found was, and then the solution and then the after. How did they feel afterwards and being that bridge and that gap really helps you to get no more emotion, convey more emotion and get people to to get to the end result.

Really, that’s what people are looking for, they’re, not looking for you know. Sometimes people are there. There are different demographics right where people are just looking for the cheapest commodity and if you’re, a commodity provider you’re, probably able to find those people just because you’re competing only on price. But if you’re, like other businesses, that don’t want to just be a price competitor, that you want, offer a premium service you’re going to have to bridge that gap, you’re enough to find the hot-button issues that are going to make.

You different make you better and really help you to not be just another commodity. That’s only going to be based around pricing right, there’s service. There’s caring, there’s commitment, there’s the ongoing um. You know everything it’s it really all comes down to this, and if you can nail this as far as what is the before state, is this something that you’re feeling is this something that you’re doing and then what’s the after state? If you can convey that in article in text in an image your ads are going to be so much more effective, I would love to know that what do you think what are some of your favorite copywriting formulas for this? If you have any questions, any comments need help with anything comment below as always, and please, if you enjoyed the article, be sure to subscribe I’ll, see on the next article have a good one.


 

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How To Crush IT -Social Media Branding | Mafia’s Finest TV

So I’m here to help you with most of those avenues, if not all of them. If any of that interests you please feel free to subscribe down below and ring that notification bell now without any further delay, let’s get into the book.

So this book is one of two variations, so this one is crushing it. The original one was called crushing. They essentially have the same information in them and you should really get to know them, because guess what this book is going to help you either get started or take your whole new social media game to the next level, because I’m going to tell you something, this Is one of the more recent books that I read and it really did help me pretty much take my blog from nothing from like the little guy that you see.

You know in the very first article to you know kind of like what we have now a little more confident, hopefully my environments, a little bit nicer. My lighting is a little bit nicer. I decided to use some natural light today and there’s less Sun in this article, so you’re welcome so crushing it is a book about being on social media. It doesn’t matter what social media, so they talk about podcasting, they talk about Instagram, they say about YouTube.

They talk about Facebook, there’s all different types of examples and, to be honest, this book is written by Gary Vaynerchuk for the examples in this book, and there are many of people who are succeeding. Just like you and me average joe’s that just found a passion and they ran for it. There isn’t too many of Gary’s words in this book, but I’m going to tell you something the examples that he uses all the youtubers, all the social media experts that he uses.

There’s tons of examples and they’re going to help you get to where you need to be because guess what they all tell their origin stories, which a lot of times we don’t always hear that type of stuff. We don’t always get to hear what how people came about, how they started, because a lot of these people ended up being either homeless or living on their brothers, couch or mother’s couch or living in their mother’s basement and guess what they are now making sick figures.

A year, and I’m talking about like high six figures, not like a hundred and two thousand I’m talking about like high six figures, doing exactly what they love doing. So this book is one of the things they’re going to want to pick up and crush it. If you have not already, I actually have not picked up crush it. Yet I’m going to do that actually very soon, because this book was great and I want to read the original and to make sure that I didn’t miss anything.

I may even read this book. Another time because I’m here to gain a ton of knowledge – and I definitely want to pick up every single piece of knowledge that Gary has to offer, as you might be able to see from this article so far, I’m very stoked about this book. I love this book, so the reason why I’m talking about it today is because not just about the book, but just about its message in general, he is saying in every sense every word of this book he’s saying that anyone – and I mean anyone, can start this Journey anyone could be on YouTube and start a podcast with their knowledge and obviously you’ll, know everything.

So you have to take your steps, your proper steps to learn more each day and get better at what you do so then you can obviously share that with your audience, because again I started about six months ago and I’m going to tell you something. I am NOT you know, I don’t know everything, I’m learning as I go, I’m doing more things. I’m contacting more people I’m connecting with them. This is what this book pretty much tells you I’m sorry.

I didn’t mean to talk about the book again, but they’re. The essential point of this book is just to experiment. Do not wait, do not let anyone tell you all. You can’t do this, or this isn’t good enough. If it’s not good enough put it out, get some feedback seeing where specifically where you can improve, because if you don’t get that kind of stuff and you just let it sit, let’s say if you’re making a YouTube article and you just let it sit in your Unlisted or your private articles, no one’s going to see it, nobody can critique it.

You do not know everything other people that have been doing this for a longer period of time. It can help you out trust me. I’ve been there now. The main difference between this is that I want you to understand that anyone can start not. Everybody is going to succeed and that’s the thing that really needs to get understood here. Not everybody can go from point A to be successfully. So that’s where the journey comes.

In and the journey is not easy getting started is the easy part doing the stuff is the easy part going through the journey to actually get yourself to your end goal? That is the problem and on the cover he says great entrepreneurs how they build their businesses and their influence. You can very easy right. No, the actual process is the hard part getting started, making your first article. That should be the easiest part.

I know it doesn’t sound like it is, but making the first step is the easiest part making continuously good steps, successful habits, successful steps, that’s the hard part and most people will not get through the first month and that’s why we all have to understand that you Are in a knowledge game, you have to learn every single day, there’s no such thing as an end goal really because you’re in the infinite game, the end goal to me is again death and after death.

How are you going to be remembered? So I hope you gained some knowledge from this article and I am going to link this book and crush it in the description down below, because I really want you guys to pick up this book and the first one read the first one. First, like I was an idiot and I don’t even know he made a first one, and I want you guys to read it understand, comment now and then comment your update after you read both these books.

I want to thank you guys so much for reading and I want to thank Gary for being such a great influencer because he influences everybody under the Sun that actually reades him and understands him. So if you found use in this article, I’m going to have three more articles that you guys can read and a subscription button, because you know what they’re all going to be here right about now.

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How To Crush It In Sales As An Introvert | Sales Coaching For The Entrepreneur

So I seen the internet like so many people have this bargain about how you know: extroverted people or better at sales and introverted people, and what I’ve come to find. Is that that’s just not true. Actually, birds, you know, have their perks and then introverts have their perks and just because you’re, an extrovert doesn’t mean you’re any better than an introvert when it comes to sales or anything for that matter.

So I’ve been some research, and I dug into these different topics of you – know the strengths and weaknesses of introverts and then extroverts and I’ve come to find that it really doesn’t matter. I’m an introvert myself. I’ve always been a little shy when it comes to social interactions. Introverts tend to get really deep on subjects, so the all like the small talk and like outer layer communication isn’t really.

It doesn’t really click well with introverts, where with extroverts, they don’t really focus on the deeper layer of things it’s more of the outer layer. So, for instance, I have a friend who’s who’s, very extroverted. You know when we go to social gatherings. You know he’s really. The one that’s you know engaging the most. He you know attracts people into his conversation. You know loud funny, but the topic of conversation isn’t really deep layered, it’s really like outer layers.

So what do I mean by like outer layer? Well, you know he could be having a very you know, great conversation, but it’s about, like you know how drunk he got like a story of how drunk he got. One night, it’s very you know for introverts is not really a very captivating story, but you know at the social setting it’s very captivating, because it’s very outer layer, so outer layer in that particular scenario, is a story of having that drunk.

Let’s talk about like an inner layer, topic conversation for an introvert, an inner layer. Deep layer is talking about like how there’s corruption in politics and we go into depth about the reasons why this corruption, and because this happened. This is the result and they go like super super deep. So that’s like my my explanation of explaining the difference between like outer layer, extroverts and deeper layer introverts.

So let’s talk about sales. So, for me, like being really shy, not really like great social skills, when I get on the phone I’m terrified immediately, I’m always nervous, no matter what, even if I’ve done over thousands of phone calls, I still get nervous right. So let’s say I get on the call with a potential client. I you know, I cold called them and you know hey Dan. You know I was running through your website and everything looks awesome.

I wanted to discuss with you. You know if there’s any issues you’re having you know not with your business, I offer a lot of variety different services. I love to see how I can help you know pitching him. What I do, if I’m feeling like a little nervous that day I’ll start asking more questions what you should do, if you’re feeling shy if you’re very introverted like me, is ask questions, because people love to talk about themselves.

So if you’re asking questions you’re doing less talking and the person you’re on the phone with is doing the most talking so really all you’re doing is you’re just really listening to them. Listening to their problems, it’s seeing how you can come up with solutions for it. So that’s like a big tip. I would give introverts so if you’re doing sales calls or if you’re, just in normal social interactions like if you’re out like a networking event, is to ask questions, it’s very very important.

If you’re an introvert, you should be listening. 90 % of the time you don’t have to talk, you don’t have to come up with this amazing story. You don’t have to do this whole pitch. Just ask questions and listen. That’s like my biggest tip of advice that I can give introverts when it comes to sales networking anything that has to do with social interactions. So past questions guys, you got to be a good listener right.

There’s like the skill of listening that a lot of people take for granted, I mean I feel like most interactions. It’s always like each person’s trying to get their point across before the other person and there’s not really much listening going on like there, because they’re always constant trying to get your point across. So if you just like to take a step back, there person view and just like listen to the other person, you’ll be able to come up with a better topics.

Conversation better responses and you’ll also be less anxious because you’re actually listening to the person, rather than trying to think of like what you’re going to say next after they’re done speaking so listening is super super key. So when you get on the phone with a potential client and you’re, you know say introverted, you know explain to them. Why you’re calling today right, that’s important.

You can’t believe that part out, but then go right into questions. You know go right into questions asking them like you know, how’s, your business are there, any prongs are having what you better and then just listen. So honestly, listening guys, super-powerful ask questions very powerful, get to it, and that is my take on how to crush it. At sales as an introvert hope, you guys enjoyed the article.

Please leave a like. Please do the comment see you guys in the next one.


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TOP 5 ADVICE FOR SALESPEOPLE [Gary Vaynerchuk]

I don’t understand how people think they’re relevant right like and by the way I think email is still the killer app. I think phone calls the phones incredible but but they’re declining in our attention. I have not responded to a bulk or even a one-on-one sales pitch, an email or phone form in a decade. A stunning amount of people behind that camera right now are not going to be successful in sales, because they’re not willing to work hard enough.

They love the automation, they love all these tools. The problem is, if you have the greatest hammer and the greatest screwdriver and the greatest wrench the greatest in front of you, if you don’t use them properly, you will lose right if there’s a nail that I have to put in that ground. But I take the wrench and I hit it when the hammer was right there. It still comes down to the practitioner mm-hmm and you have to be good at your craft and you have to love your.

If you don’t love sales, if you don’t love it, you have no chance, because it’s so hard, it’s so painful, there’s so much rejection right. So those are the things I think about different sales professionals. Reading. Where would you advise that they start in terms of creating their own content or sharing their content, adding their own context as well? Before I go directly into the tactics of, should you make a article? Should you do a written blog post, so she did do a podcast.

You have to reverse engineer who you’re trying to get through. So I think the number one rule of salespeople is to listen. Know your audience know what they did. If you see an M & A just happen, if you see layoffs just happening, if you see one of them, if I see Burger King doing something, I’m thinking what is McDonald’s, think of Russ. So that’s number one number two: where are they spending time? Everybody as a salesperson has to figure out? How do they best communicate? Is it written word? Is it audio? Is it article? Is it in person and how to use the digital world in audio, written or vid you’ll form to create the gateway drug to in person? I look at sales very differently than the far majority.

I think way too many salespeople are patient or impatient. I think way too many salespeople are transactional. I think way too many salespeople are lowest-common-denominator. Spam blast, LinkedIn, email, bulk business card business card business card, so I think I’ve got a different tactic on sales, but don’t get it twisted it’s what I am if you’re not happy with your upside, if you’re not fully fulfilled.

I think a lot of you are doing things that are directly in front of you numbers that they put in front of you you’re trying to achieve that because you have a beach house, you want to buy we’re going that vacation sales is a funny game. If you work in a big company, they manipulate numbers to create your actions. I believe that the best sales people are doing things in a different way. I think you need to care about the customer for real reverse-engineer them and give them what they need.

I’m a better salesperson than you, because I’m the anti salesperson and I think that’s the best salesperson. Please understand that the world has changed in the attention of the person you’re trying to get to is moving into different places, and this big one stop complaining. A great salesperson shuts their mouth and she goes to work every day and tries to bring value to the end-user, and this patient and over time wins the marathon of sales put yourself in that position.


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Top 2020 Marketing Strategies That Will Put You on the Map | RD Summit 2019

That’s how I feel an entrepreneur is you’re, always ready for another fire. Whether it’s two o’clock in the morning or nine fifteen. You have to be ready! And I don’t struggle with that, because I’ve been practicing It my whole life, which is why I fear when people try to become entrepreneurs. Because it’s cool Now… I worried about that, because it’s very hard. Every single day I lose And unless you’re good at What you will not like. You have to have passion!

You got your perspective, happy, Don’t You want to be happy? Let’s be happy! First of all, I’m just Very flattered to be here, Thank you for check out what I am going to say!

Who I am

That don’t know who I am I was born in the Soviet union came to America when I was A three year old child, a very tough upbringing. We were very poor when we first came to America, I lived in a one studio apartment with seven of my family members, my parents, my dad, worked all the time, and so it was a very rough upbringing. Not a lot of entitlement. Didn’T have a lot of stuff. My natural state was To be an entrepreneur, Even at six, seven, years old. I was already shoveling snow, washing people’s cars, selling juice and lemonade for a buck or two.

It was always to do a hustle somewhere along the way. In New Jersey, sports cards became very big thing in America and that is how I started collecting them and by the time I was 13-14 years old, I was making $1 to $15 a weekend. As which you can imagine, feels like you’re a millionaire Eventually, my dad worked very hard and saved all his money and he bought a small dagger store in New Jersey, I was forced to work in that store. And that is really where I started my real career.

I fell in love with the idea of knowing that a lot of people in America collected daggers, and that was what kind of connected me to my family business. The part of the story that Gets interesting for this room is what happens next. Knowing that there’s A lot of entrepreneurs in here knowing there’s a bunch of small businesses a lot of small business agencies. What really enables me, the great flattering, nature of being in this world. In fact that my entire career was based on.

How do I build something with not a lot of money? You know we live in a world right now, where a lot of people. So if we can keep the lights on, that’d be amazing. I love that So for me. What’s interesting. I’m 43 about to be 44 next week and when I grew up the idea of raising capital. Was extremely foreign, one of the most interesting things being an American businessman when I travel nationally, internationally and other places in the world. Is everybody is so caught up with raising Money for their startup. This has become an entire Generation of hands in the air that think about raising capital and appeasing venture. Capitalists and investors not actually building a business and not having the focus there. And to me this is very interesting because it’s led to a lot Of very different behavior, For me, everything was always About how do you make money and that’s what you invest? Back into your business, not how do you raise capital When I started my deal, which is An advertising agency, I started it in a room.

Patience is a must!

Room of another company, because I had no money and I Wasn’T going to raise money for the business. I was just going to find my first client. Use those dollars and Just keep reinvesting It took longer, but longer was it strength. I think one of the most important words for me to communicate in this post today by far is patience. I promise you no matter what you’re doing. You must have drive!

First of all, everyone’s uncomfortably attractive, number two and more importantly. I think the reality is the thing that I spend most of my time on is trying to get people to understand that patience. It is a very important valuable of success! I believe the far majority of people in this world do not have a Great relationship with time, I am fascinated by people, who are stressed at the ages of 18 and 22 and 25 and 29, like they’re, running out of time.

The way that modern medicine and technology is going to be for another 80 years is unknown. It really gets me excited slash concerned when people want their Business to be huge next year. The quicker you want it. The more vulnerable you are. My style of communication is fast, but my business Actions are extremely slow and so what business actions that lead to slowness lead? To is a couple things One, the far majority of My career, I had no money, so I had to always look for places where you could get a lot more for less.

What I look for in the digital world. This world is organic reach! When I think about organic reach and when I think about organic attention. I day trade attention for me every day. I look at the data both in the analytics and in the culture conversations to try to figure out where should I market. I promise you one thing, my friends, no matter what You do in this audience, no matter what your ambition is.

The one thing that combines all of us, whether we’re starting tomorrow, whether we’re an employee, whether we have a huge company or haven’t even started. The one requirement for all of us is to have somebody’s attention. Before you can sell anything, you need somebody’s attention, Then what you say in the written word in audio or in article becomes the variable if you are successful.

The reason I follow attention – Is if there was nobody in here right now and I was giving this talk, I would have no potential To achieve what I want. At the same token, with All of you. What I talk about for the next and is my success. There are many of you here. That don’t know who I am. You’ll leave with an opinion. There’S many people who do know who I am and you’re either going to Like me, more or like me less. COMPLETELY predicated on the content that I put out. I spend my life in a very basic mind frame and if you look at the Politics of your country, my country, if you look at the businesses, it’s all one very simple game.

Do you understand where the People are and what they’re consuming and do you understand how To do the written words? The audio or the article to Put in those platforms? This is how it’s always been. Television, radio print Outdoor billboards, It’s always been the same game. Where is the attention? the eyes and the ears, and what is our capability? To put content in it.

Now: here’s where it gets different.

This thing is fucking crazy. This thing is unbelievably underestimated. We in this workd take this for granted. The power of a phone in Today’s world is remarkable: The fact that every one Of us are sitting here with the internet in our hands. Right now is actually remarkable For somebody like me, at 43 years old. When I was 28, I could not leave the office or my home and have the internet in my hand, when I was 30, you have to understand how big of a deal that is.

You have to understand how Quickly, this is all happening, whether it’s WhatsApp Or YouTube or Instagram, or tick-tock or Twitter. The fact that these platforms Sit on top of this device and they’re accessible right now. The fact that there are Tons of people right now with a phone reading this and then have the ability to post it. My friends from Brazil to New York to London to Shanghai, the human race has not quantified how substantial this shift.

Blame Game

Of the internet has become – And I tell you this and I start here today with this cause: Here’s the real honest truth about how the game of life and Definitely, businesses played The quickest way to be happy in life. Let alone business is To be 100 % accountable, The quickest way to be Unhappy is to blame, If you really understood what I am saying. The fact that how many people have a cell phone. Every single person fundamentally is not allowed to have an excuse, because the power of what’s in your hand, Of course, there’s family dynamics, Of course, there’s tragedies. Of course, there’s government involvements. Of course there’s a million reasons, but the reality is. We have never lived through a time where people at scale have so much opportunity. When I do the homework On the Brazilian market – and I see the cost for a Youtube. When I see an Instagram ad, and I see how low it is. When I see how much still unbelievable untapped potential on LinkedIn, Tic Tock and other platforms are for organic reach. Where you have to spend no money, none and you can get awareness.

The fact that podcasting is exploding in this country and the cost to start a Podcast is to just record it on your phone and upload it. The thing that I’ve become unbelievably fascinated by is, I know in this world, the single reason: whatever is not happening: For you is your ability to say no before you’ve tried. That to me is unbelievable. What’s unbelievable to me, Is it’s as simple as this? If you are capable of writing words, recording articles on your phone or recording your thoughts, In audio on your phone, your business can grow.

Your idea can be flourished. Your personal brand is an influencer. Your advertising shop, Trying to get more customers whatever you want to be. You want to be a YouTube celebrity. The reality is, the cost is zero. The mindset is the tricky part. 90% of this audience does not post as often as they should on these platforms because they worry about The judgment of their family or strangers – This is a very, very very fascinating dilemma: in our society there are people who are not posting.

I mean look how many people here follow my content. I’m very consistent: You can, I’m sure you’re in your head knowing every word I’m about to say, As I start a sentence, I’m incapable of talking about Something, I don’t believe that nuances are different. Obviously, Twitter doesn’t play in brazil the same way it does in the: U S right, Tic-Tock, moving quicker in Asia then the U S. LinkedIn’s acting a Little bit different in Brazil: What’s up Apps has higher growth in Brazil than it does in the U S: There’s nuance differences, but my friends: this is not about America or Brazil.

This is about human beings In America. In Brazil, in China, people worry about their parents’ opinion. In America, in Brazil, in China, people care about strangers. Making fun of them In the comments in America? In Brazil in China, the opportunity to build your business or your personal brand has never been easier,l. People see more people doing it and they think they’re too late. The real answer should are never too late.

Of the people in here do not have the patients and stomach to actually achieve it? They want it so fast. My friends, I did dagger library TV on Youtube in 2006 excuse me, 2007 to 2010 for 35 minutes A day five days a week, I would stay up and Work on Twitter for four or five hours, looking for People who were talking about wine and for three years every day very little happened for me Very little. People now start An Instagram account post for six weeks and give up because they’re not Getting enough followers We’ve become remarkably impatient, We’ve become remarkably Entitled, and so the reality is, is the following: tactically tactically, how many people Here are B2B companies, They have an agency servicing Clients or some of them major You’re in a B2B business, Raise your hands for everybody.

That raised your hand, You must You must do one of two things consistently starting tomorrow. Number one start a Podcast in your industry, You must start a podcast. Go on LinkedIn, go into your inbox and email 25 50 people and ask them to be guests on your show And number two. You must Attack LinkedIn more, I think people very much underestimate how much is happening. There in this market, I did the homework.

It’S there. It people don’t see it, because not that many people are doing it, which is the reason it’s most interesting. It’S so funny when I Speak at these events, people always fall into two groups Number one. They don’t want. To do it cause it’s new and they want to see other People do it before they do it Or number two other people are doing it, so they think they’re too late. So they didn’t want to do it.

People are split up in Two places of not doing We live in a world a world where everybody has a reason for no. I can’t do it because of this. I don’t have the money, I don’t have the team. My industry doesn’t want to do it. I can’t I can’t I can’t The fundamental difference. In the game, today is the people that say yes blindly versus the people that say no blindly, The only unique leverage You have in this room, is you yourself, There’s so much information? Now, you’re not coming up with any new idea, There’s nothing.

I say that is a new idea. People have been around too long, I’m not the first person To talk about kindness or gratitude or empathy, Or hard work or context, I’m really not I’m just doing it. My way in the way, my perspective, my words on my platform and for me is the real Conversation today to me is today going to be. The conference Is today going to be the time That you finally understand that it is time to put it out.

It is time to tell your Story at scale contextually across all platforms, recognizing that a lot of People did not raise their hand, and this may be the first time that a lot of you are seeing me, I’m just going to take one more step back. I believe that what the internet is doing is eliminating the middle. It’S eliminating the middle, the distribution. When you look at Uber or Amazon Or if you look at Netflix, what it’s really doing is Separating out the middle and it’s leaping it to one of two places: The product, the story, the service and your ability to tell that story.

I believe this is very important, because this is not even for The youngsters in this room – This is not the world we Necessarily grew up with A world where the entire Middle of distribution has been commoditized because the internet has become the middle and the focus on not just The quality of the product but, more importantly, the deep focus on the Ability to communicate has never become greater.

The ability to be a communicator in 2020 has now become Disproportionally more powerful than even the quality of your product, And that may be confusing and it’s a very interesting debate. But the reality is a product. Is a subjective product, One more time, B2B who does services raise it high? I just want to get a sense higher. All of you that just raised your hands. You know what I know. Sometimes you Think the product’s great, but your client thinks that shit Other times you kind of know.

That the product is shitty, but the client thinks it’s great. The work is subjective based on the queen or the King. On the other side who gets to this side your ability to be a Phenomenal communicator, How many people see it where And how is less subjective The content in it is subjective, but the results are There, through the leads, through the results that come through it. I believe today that, if You’Re in the business world that the ability to be a communicator, a content producer at The height of the scale for your product has become more important than any other variable.

I would rather be great at YouTube and podcasting and LinkedIn and Instagram Then be great at balancing my checkbook that I can hire an for. This skill is emerging. And accelerating at scale so here’s how this game Breaks down for me One, I think everybody here Has to take a step back and figure out what Kind of communicator are they individually, Even if you sit here today and do not believe it is your job within the organization to Communicate up eventually, especially at the age level, That everybody here is Eventually this skill set.

Will become important to you, whether it’s now later in your career, within your family dynamics and definitely over the next 2030 40 years as communication rises in Importance not declines. Thus, my great ask my great Ambition to fly down here, three flights to get here – And flying right back home, The reason for me to be here: Is very focused on the notion of. Can I get five people There’s a lot of people here? Can I get five people in here? To start tomorrow or Monday, If you want to take the weekend, Off to start making content, The world is very simple: The world is breaking Into a very simple game, ideas and making, do you have ideas? Can you make them, But it requires an incredible Sense of self awareness, I’m very passionate for Many people in this room who are introverted and who would be scared, To give this speech or who feel uncomfortable, In front of a camera to understand that, if you Are a remarkable writer there, an incredible world for you For those who are scared to Be in front of the camera, because they’re scared of how they look or they’re just uncomfortable That recording your ideas or what you’re about in Audio is an incredible time to be alive and there’s an Incredible world to you, It’s a matter of fact, even more interesting.

To me, if you’re somebody that likes to doodle to draw some of the most exciting things that I’m seeing in my content is when we’re doing cartoons On LinkedIn and Instagram, That might be the way that you communicate when you figure out how you communicate Written word, audio article. The next part, is definitely The most challenging, If you ask me why, over the last 10 years I have been given the Great fortune to be here, It’s very simple.

I spend almost all of my time and all of my content. Trying to bring value with no expectation in return. If you look at the Content that most people and companies and organizations put out if you look at it carefully, And you dissect it, it is wildly selfish, It is either a commercial in itself or its main objective is to Get you to fill out your email, your phone number, your information, so that I can sell to you.

Instead of bring you Value to build a brand, I wrote a book several years. Ago called jab, jab, jab right hook and the reason I wrote it was because I was reading People on social media really struggle with the Idea of bringing value – and I wanted to give them A scenario of understanding that, if you’re trying to Sell and throw a right hook all the time eventually The other person knows how to duck everybody.

How many people here Have done email marketing in their life Raise your hands Great, So for everybody, Who just raised your hands? I was doing email marketing in 1997 1998 and I had 90 % open Rates on my email today, If you’re in the 30s you’re a hero, means you have a tremendous list. And you’re doing a great job, The reason those lists Have gone from 90 to 30 is because I’m sure everybody Here knows where I’m going: We’ve ruined email because we’re spamming and selling on it at all times.

That’S what happens to every platform. That’S exactly what we’re Doing on social media Now the reason social Media is subtly declining and the reason the algorithms Always have to change. Is people do not have the Disciplined to not self promote People do not have the discipline to not try to sell on every post. The other problem is when People try to make pretend they’re giving value In disguise, underneath they’re actually trying To sell my friends, What’s scary, about the Way I go about business and what I believe I see what the businesses That are most winning in the world.

Is It’s super basic? Just nobody wants to do it. It almost be like if I was standing up here talking about health and wellness, my friends, if you want to get into better shape, here’s how you do it, Stop eating shit and workout every day. Thank you very much See you later, Brazil. That would be the whole talk. That is no different than How I see business today, Obviously you have to have A product and service, but the reality is very simply the formula is as basic as it is in fitness If you are not producing content and when I say content just to put this into Context for everybody next week is my birthday.

I’Ve had my team work for the last month, We’ve made a deck a couple hundred pages deck, We’re going to give it away for free. It shows you how to make 60 Something pieces of content in a day. The reality is the requirement. Of how much content that I’m? Looking for you To produce to achieve You know about numbers that look like 30, 40, 50. 60 Pieces of content a day Most of the businesses and people in here are putting out one piece of Content a day on a good day, maybe three a week, We, if you’re a personal brand, you’re killing it and Posting four things a day: There is nobody that is Achieving the volume, If you want to write down one word and stick it in your mirror, From this whole talk, the word is volume.

This is a volume warfare. When people hear volume, They hear quantity When they hear quantity. They don’t think that You could make quality, They think it’s a friction. Between quantity and quality, I believe that the world has grossly overvalued production quality and made that quality, not the story or the Context of the message, And so as we have spent The last 30 to 50 years putting production value On a pedestal as quality, we have put ourselves in a Position to not value context and the actual story: And in that is the rub and the opportunity, the sheer size of this country, the sheer amount of spend, even in the separation of wealth, The uncanny amount of attention on YouTube and Instagram in this Country leads this to be one of the most interesting Places in the world to be a marketer to be a marketer to be an influencer to be a startup.

However, when I spent because I gave a speech in st Pelo a couple of weeks ago so about three months ago, I started really doing homework. On what’s the sentiment, What are people saying in the comments? What’S the vibe, What’s remarkable in such a progressive and incredible country, is how Much similarities there are Believe it or not. What the US, which is With all that in place, there is still so much cynicism and pessimism to actually achieve it.

That is not a government Issue with your new president or ours, That is not a problem that You don’t have Silicon Valley, That is a problem that People would rather complain than put in the fucking work. That is a human problem That Is a global human problem If this was 1957 and it was my grandfather and all of your grandparents, I would have some empathy because it real money to Actually do what I’m saying, but in 2019 with this, I Struggle to deploy empathy for you not doing, which is What led me to not making this a game about your wallet? Many people think business Is a game of this business is not a game of this.

This is Right now is a game of this. This has come down to the simple Deep warfare in one’s head: What What is stopping people From actually making content – and I believe that it comes down to one simple word judgment – I believe that judgment Is crippling our society? I am fascinated and grateful Grateful like you would not Imagine for my mother building self esteem in me without Creating entitlement My self esteem allows when I leave here in a couple of hours, and I read the comments and I control copy it and Translate it from Portuguese to English, where one of you Say that I’m an asshole, I’m okay, I want to give the next talk.

I want to make the next piece of content My ability to deal with losing pushback Negativity. No Is my strength, my entire Model of content production, My entire thesis for this Talk only has one major flaw in that people are insecure. I spend my life putting Out content, 50 70 80 pieces a day with the great hope to Eliminate that insecurity to challenge you and Ask you what judgment why? Why are you willing to live? A life that ultimately ends with regret and resentment Because everybody who’s 90, at a hundred years old talks about the things they wish.

They did not the things they did And so for me, Brazil, very simply, I’m trying to challenge This room to understand the simplicity of the framework and the massive difficulty in the head and really lead to a couple tactics, For example, tactic number One one of the biggest things that I have seen work in People starting the process to produce content is To make a single article and tell the world their secret that they’ve been holding onto, If you really think about What stopping people it’s the darkness and Shadows, inside of them, by putting it out and taking Control of your secret, your dyslexia, your Terrible issue as a child, your relationship with X, your drinking problem, whatever it might be by You taking control of it by putting it out no longer.

Does anybody else, Have leveraged to expose it, It is a freedom play and I highly and listen if you really want to know forget about the five People that post tomorrow, If I can get one person one person in here to leave This conference tonight and make a article and tell the world the truth: That they’ve been holding onto this will be mission fucking accomplished. Thank you. Dad [ Crowd Clapping ].

I want to go into questions. In about five or 10 minutes, so let me speak. Let me See where the mikes are, but I’m going to line them up here and we’ll figure that out. But before I do, I want to spend a few More minutes on audio For a lot of people here they missed YouTube. They missed Instagram, I believe, there’s two places where you have a chance over The next couple of years to not miss it Number one you have to read: Ticktock very carefully: If tick top takes off Seriously in this market there will be an enormous Amount of opportunity, because the global penetration in Asia – the? U S, Europe – is exploding, What’s so amazing to live.

In a country of this size and this much opportunity, And you guys know this: is you can see these platforms? Exploding somewhere else and you can get a head start – And play it here outside of orchid, which became the player here, Every other platform Eventually makes its way here and became the dominant player, Please please do not underestimate what is happening on ticktock globally and where the potential Sits in this market, You should absolutely, If you’re at this conference, if you’re smart enough To be at this conference, you should be smart enough to go home and execute around the thesis.

Around the opportunities around the knowledge, One is tick-tock number two is voice. We are becoming much more of An audio consumption world by show of hands How many people here Now, listen to a podcast, Raise your hands, raise it high. I want everybody to look around. Look at this, Put it down for a second Those same people. How many of you were listening? To a podcast five years ago, Raise your hand, Look around Look at that growth.

Look at that growth! How many people here now when They read YouTube articles, sometimes just put the phone down and listen to it and don’t Even read the article Raise your hands. Look at us. Look at us D rock spends all this time. Making it look pretty new Fuckers, Just listened to it, Audio is becoming the growing Usage because we’re busy – and we want to do two things at once – Three things at once: four things at once, One of the biggest Opportunities in this room is understanding how big audio is and producing audio content.

Everybody wants to be a marketer, but most people in this Room are salespeople, It’s why they like Google, Google’s easy. It’S intent, Somebody types something In you know they want it, So you buy the ads and you convert That’s sales. I’M here to talk about. Branding and marketing The way real things are built, the way the biggest companies In the world are built, The biggest personalities Celebrities brands they’re built for branding And marketing, not sales Audio is no question The fastest growing Opportunity to build a brand that most people are not doing.

Please be the person in This room that goes back and actually starts a podcast. Please be the person here. Who actually starts recording their thoughts and just posting the article I mean you could Literally, take your phone hit memo record, put the phone down, it’s just a black screen and You can post a black screen with your words You can most of you won’t because you don’t think that’s quality, This subjective point.

Of view around quality is stopping the world from making. We must flip that on its head, Please be the person in This room that leaves here and starts making Thank you. [ Crowd, Clapping ]. I left a lot of time for Q and a because I really the theory is very simple. The details and the questions matter. So who’s got the mics. You’Ve got the mics, So you’ve got to run around Who’s. Got a question. Raise your hands! Yup! I’M going to translate to you: Okay, Hi Hi! I love you! Actually, my Family whole family loves you Thank you.

I just came from Canada, So I am an immigrant in Canada. I Zillow and my son listened To your podcast every day, He’s nine years old, Sorry about him! My daughter is 11 years old, So I ask him “: what do you Want to say to your GaryVee?”, He said eh say to him that I love him, Then he’s awesome And I’m sorry and you are so fun. I read it off you Thank you for that and bye I’m shaking because as an immigrant, as you know, I’m leaving Canada for 13 years now – and I suffer a lot – It was terrible Even for my children that was born there and if you’re there, just To eat Brazilian food at the school was very scary, And my daughter was Bullied because of that, So my question is: what can I, as a mum, do for my kids Sure? Thank you You’re welcome.

Thank you. Can I have a photo? Please? Yes, you can have a photo, So I think business and parenting have a lot of similarities. So when I hear those kinds of stories and I’m sure how many People here are parents, raise your hands So for all the hands that just went up. You know how challenging it is Like you can have common Sense everywhere else, but when it’s your kids it’s hard to maintain it, But I believe that self Esteem is the ultimate cure to everything And I think most parents go On defense, when their kids are hurting instead of off Bence, So when their kids are bullied, they want to go fight the school.

They want to go fight. The parent of the kid It’s defense for me as Somebody who was bullied because I was a Soviet Immigrant in America and my childhood, when the Soviet union was the enemy, there was plenty of shit. I mean. If you can. Zoom in I’ve got goosebumps. It was a very challenging time, but what my mom did was she went insular. It was authentic. It was me and her in my own Head hearing nothing else By the time I was in high school, I couldn’t hear anybody else.

It didn’t matter by the way, both pro and con. So for me, I think the thing you can Do is beat into their head about them, not about the People in Montreal or Toronto or Canada – It’s not about them. It’S about yourself inside your own head, your own self worth and And you have to pound it A lot of parents who are like, Oh so easy to say, but when their kids are making you’re right, but it’s no different than working out and eating healthy.

It’S no different than may content and put on all the platforms. The answer is simple: pounded into your kid’s head, their own self worth not the opinions of others, There’ll be a happy person or whole life. The problem is most parents, Aren’T acting that way, so it’s hard for them to give advice that they don’t even feel themselves, But that is the answer. You’Re welcome Questions. Yup. Thank you.

How are you Find you Very good Been following you for many years, So I am so happy to be Face to face with you. Thank you, I’m kind of nervous. Don’T worry, Okay, So I came all the way. From extremely little town in San Quan in Argentina called San Juan, So I mean I’ve been for a couple months or maybe years praying to figure out. If I have to leave my small town or I’m just a stay. Around there be patients, I wait for my business to be like big.

What kind of businesses that are A digital agency That so my question is, would you imagine Yourself as a business man as a size, as you are right now Stay in New Jersey for Example or in a small town I understand So the question for you and Everybody here is what’s big right, Because because this is Where people get caught, It’s so simple, Being in a small town in Argentina thinking, you have to go to San Paolo or you have to go to Benesede or you have to go to New York city.

It’S easy! It’S easy! You’Re, like that’s a Much bigger place to go The question: is it comes down to what makes you happy For me? What makes me Happy is to play the game, Not the money, not how big or small I just want to play. I’Ve always wanted to play I’ve readed, so many people Have a $ 1 million business in a small town in America or in the world, move to a bigger place, do 5 million and be very unhappy.

They were very happy at 1. Million in their small town, They went to a bigger town, They do 10 million and They’Re very unhappy, My friend, Brazil. It is time that we in the start making Happiness what we go after, Not more money! Thank you We have to. We have to right For me. When I hear bigger, I want you to have a bigger fucking smile on your pretty face, Not make 280,000 more in fucking net revenue.

You understand You have to decide that for yourself I don’t know You have to decide that for yourself, [ Crowd, Clapping, ], Hey Gary! How are you I’m good, I’m so good, I’m following you for almost three years, and I just want to see thank You for all of your content, You really change it by life. And would mean the world to have a picture with you. Can I Yes, you can. Thank you Right now. Right now.

I know. Oh, thank you Give the mic back. Oh, are you sure Thank you. You’Re welcome, [ Crowd, clapping ], all right get out of here. Let’S go Who’s next Hi Hi. First of all, I’m a huge fan. Thank you. You have taught me a lot about Perspective and gratitude and happiness, I’m so nervous, Don’t be So me and my sister we Are starting a B to B company and we are trying to sell A training and consulting for HR teams and litter teams – Okay – And I know we are not putting As many content as we should, The other, Why Why do you think Talk To me real We’re here, Why Well she lives in another town.

So it’s a little difficult for us to-! Well, you don’t both Have to be in the content: Yeah yeah, no, and but she Needs a lot of help for me because I know how to Do things and how to how to film articles and I’m teaching her Okay And she’s a little? She Doesn’T have a lot of confidence, She’s really good. She knows her craft Yeah. So what about writing Or what about audio? I feel like so many people.

That don’t have confidence are very scared of the camera, but can do much much better. Writing or recording audio Yeah. This is why I spent so Much time on it, in my talk, I don’t want people to Be like me, not listen, Not everybody is ridiculously Handsome and charismatic, you know what I mean, though I don’t want people to be like me, I want people to be like me, Where they found their voice in their medium, But for a lot of you in This room: that’s writing! If you’re, more introverted or insecure, a lot of writers are Come from that framework – or I really like audio so keep that in mind, but keep going And she’s doing cold calls.

And trying to reach companies in her region, But I’m just guessing what else can we do? Besides content that I Know who should be doing content get our first clients just to Do it for free Yeah, The biggest mistake small companies make? Is they don’t work for free And then now that I said This on the internet, so many people are going to leave comments and say that I’m an idiot and they hate me and nobody should work for free and blah blah blah.

That’S fine, But those are set by people that have never started a Company with no customers, That’s right, And so I mean I did it and I had already built a big business. But I went into a new World, where people thought what I did for the liquor, Store was not going to work, So I worked for free. I still do it if I think It’S the right strategy, So I think the biggest thing You should do is work for free because it gives you the referral base And by the way, when nobody’s hiring you.

That means your work is worth free. Can I have a selfie? You can yeah Okay Who’s next on 5 mins? Okay, How are you Go ahead? I can listen: Okay, Gary [, Foreign Language, ]. Thank you, [ Foreign Language, ], Sorry, my fucking life, [, Foreign language, ]. Don’T try to convince anybody. The number one mistake when You’Re selling something new that most people don’t understand is people spend too much Time trying to convince them instead of finding the person That already understands people make it a noble Mission instead of a business, My friend, I’ve been right and early for The last 20 years of my life, I have spent almost no time Trying to convince anybody, I sometimes have a one hour: Meeting with a company fly from New York to Chicago walk in sit down Start the presentation.

And ended after 10 minutes cause. I already know it’s over Every minute that you spend Trying to convince somebody who’s already know, is a minute That you’re not spending Trying to find somebody that will say yes, [ Foreign Language, ], Of course, because you’re not when you’re selling something new, they can’t see it or they don’t have reports in Their company to justify it Got it So if they don’t have the Report to justify your work, they’re scared.

They might agree with you, but The machine that they work in won’t allow them to say yes, So you just move on. Thank you, You’re welcome, Sign it Got it. Okay! Next, Hey Gary Hello. How are you First of all you’re awesome? My name is Luca and I read Our content since on 19 now I’m 22, so thank you. For being part of that, Thank you. I want you to ask you something that I believe is really important.

You are the first guy to Talk about making content, making really quality content, But I’m afraid that the internet is a place with very anxiety. I mean Instagram causes a lot of anxiety. Instagram doesn’t cause anything. People are anxious, Yes, But this is important Instagram there is no Instagram. There is a platform We post pictures and humans decide to see somebody having a nice time and they decide to be upset.

It’S important, though, Keep going Yeah. My question is: how can we we all here at these event, Can help these platforms are part of platforms being mindful Peep better By not putting out by Putting out real shit If everybody here didn’t Only put out photos when they’re, most dressed up, going to the most fancy place and showing everybody how Fucking amazing, their life is the world would be in a better place.

[ Crowd, Clapping ]. Thank you Not super complicated Dirac and I are going to end this talk, I’m about to do in five minutes. The fireside chat We’re Going to do a book signing We’re going to run to the airport, We’re going to take a private plane cause I have to get to San Palo cause. I want to get home for Family early tomorrow morning There will be no picture. Of me at a private plane, I’m not going to show that I’m fancy.

That’S not what I want to talk about. I want to talk about gratitude and kindness and empathy We’re in control. There’S no fucking Instagram monster. There’S no YouTube monster, We’re the monster. [ Crowd! Clapping ], I don’t know who got the mic: Okay, Yeah You’ll, be when producing Content, language matters: Yes, We are in a country that Doesn’T speak English? Yes, So said that, How can we break the language Barrier here to go global Well, you’re not going to Get Portuguese to go global? Yes, I mean, what’s the better best way to go in an English And Portuguese bilingual Do it both in I mean, but just in one one profile, but two profiles or You can do two profiles, I’m a big fan of sometimes doing article.

That is both in Portuguese And the English – I also want to remind you that this is a humongous, fucking country and winning here is just fine too. You know I mean if you want to win globally and you’re, so desperate To then you’re more than welcome to make English Yeah Because current Smathers I mean Rio, it’s like one and dollars like four. So it’s a big opportunity. I understand that I think it all comes back to The gentleman from Argentina You have to decide what’s right for you, If you want global, if you’re chasing more dollars, Than make English content? Okay, So, But it’s very important I say this: I think this is Every country outside of China and the? U S has an inferior complex because there’s more money elsewhere.

This is a huge fucking country, Okay And like huge So folks in Brazil. If that’s what you want to, but if you know I can promise you just focusing in Brazil what just Portuguese content Can make you plenty of money and happiness if you personally want to be on a bigger stage? English is something you have to consider. Okay. Thank you. You’Re welcome! Hey Gary good evening, Good evening. First of all, you Have to keep you at CBI, Lulu, You have to be Well you in love, you and Russia Yeah, So I’ll.

Just give You a very quick contest because I want to respect everyone’s time When I was four years old. My mom stabbed me for Ethan All the cucumbers we had for dad Stubbed you Yes, My hand. Yes, when I was six, she smashed My face against the wall until it bled from my nose and teeth Just was just because I was late one hour. Then she threw me at the graveyard that when it was late at night And honestly, all my life was Fear and sadness and sorrow, And so when I was 20 years old I said either I keep myself awake go So I decided I go and I left my mom and a few years later I Became an entrepreneur and I’m not the most successful one, but I’ve done pretty good for myself Quite happy Good And [ Crowd, clapping ].

Ah, but No that’s a story! That resonates with me It’s something I share very infrequently, but my grandmother who Passed away this year, and maybe that’s why I’m a Little bit more comfortable sharing it. She was very difficult to my father too in the Soviet Russia. So I have a lot of empathy for that story And I also know – and I know you know this cause – I see you made some Doll with my face on it So obviously you’re following.

I believe that adversity In youth is a very powerful advantage if you’re able to get out of it If you’re lucky enough to Be born with natural mindset or consume something that Helps you get out of it? Well, a hundred percent So I came along the way, but I did become an Entrepreneur out of vengeance and wanted to get even with My mom, my dad my everyone and I knew how unhealthy It was and then came along this American Russian Who speaks way too much and curses even more and Somehow I don’t know how I really don’t know, but But you changed me today.

I work for happiness. I work for hail, peanut, other people rather than closing the most deals, And I came here to Practice what you preach, which is jab, jab, jab right hook, So let’s start with the jabs. Please Then we go to the right hook. Please Thank you. First of all, Gary Vaynerchuk I’d like you to meet Gary Vaynerchuk. Also I’d like you to Meet Sasha Vaynerchuk, Very nice And to make it devastating Tamara, Vaynerchuk Very nice.

My two favorite people on earth. Yes, Now I know you’re a private man, so I’ll make it in Russia. If you want I’ll, do it for free I’ll, do [ Foreign language ], 100 % Splunk? Now we just heavily a You. Send me an email, To Gary at VaynerMedia and we’ll get hooked up, Thank you You’re welcome. So Thank you. Now. Here’S my right code And regardless of what [ Crowd, clapping ], say yes or no. What I said earlier I’ll a believer.

I desperately need 20 Minutes FaceTime with you whenever you want Wherever you want, please, Okay, Two things: One jab jab jab right hook When you give give give and then ask It’s unbelievably important. To me that people understand that when you give with Something behind it: it’s not giving So the execution of That for the 20 minutes is not how I see the world. However, I just want To make sure everybody understands that, However, even with that said, and usually it’s not my favorite move When somebody gives me Something I didn’t ask for and then need something from me, which is the most valuable thing from me.

My actual time, even Though I don’t love that I just love you Thank you, I love. I will give you the 20 minutes. Thank you. Your welcome Email me we’ll get connected. I will I’m going to get one more in and then I’m going to call up the CEO and we’re going to have this far check Last one, please You got it. I love you. I love you back. Okay, Thank you. We own a canabiss growing Side, flora, 70 years We are rather than contact jab Jab jab jab all the time and the now the market is Opening for the big companies coming from United States, As you know, we can’t have Sponsored ads on Facebook, I’m aware or Instagram, So I’m asking you any advice Influencers because that’s The most scalable thing So giving the dollars to the influencer they post and sometimes it stays up.

Sometimes it doesn’t. But my number one thing I do a lot in the US with cannabis. With my Greenstreet company, You have to start a podcast. You have to control the media podcast and even text messaging, starting to ask people for Their cell phone numbers and putting out content directly to them And we work very hard and chat bot, also 100 %, but even the chat bot. If it’s in within the If it’s in WhatsApp you’re going to be vulnerable, You want to go direct phone numbers and you want to start a podcast company because there’s no platform in the middle, that’s in control of you Great! Thank you.

Your Welcome All right! Let’S do the fireside chat. Thank you. Everyone Gary! This is very good shit. So do a couple more, It’s all about them, so I Can grab my intervention Be right here, Who’s got the mics, No problem, I just don’t know where the mikes are Who’s got the mics Go ahead. Yep she’s got it Yup, that’s fine And then let’s and then let’s go into The way fucking back, I want to get some of those those peeps [, Tiago, ], Hello, Gary.

My name is Tiago me and my girlfriend We drove 380 miles just To see you and meet you, Thank you. I just want to thank you. For everything you did, I brought pro-Russian with me. Thank you. This book changed my life, I’m I work as a doctor, but I happened to be Passionate about technology, So I started my YouTube. Blog following our advice, my last year one half year ago, and it started to grow exponentially.

You told me about voice. I Made Alexa contacted blew up. My girlfriend was unhappy at her job and I said, read this book And then Steve captain Complaining about her job and I said quit You’re not Gary, says quit And she quit her job. And now she started her Own slow fashion, business, She’s happy as she ever been, and we want to thank you so much and ask if you could sign my book and take a picture with us, please, 100 %.

Thank you. 100 % bye Who’s got the mic right over there. Go ahead, Get her attention. She’S got the mic, Go ahead. Yeah I came from there because no one is looking For the people on the sides and not just eh, I Think is really important to talk about a business that Is really neat in Brazil, That is it’s schools, teaching, of course – and I am the first people, but the first person here That actually didn’t know you before.

Are this summit No problem? I wasn’t people didn’t Yeah. I wasn’t a big fan of you. I am now You’re a really smart person. I just wanted your Opinion on how you think that teaching is going to Grow in these platforms like YouTube internet in general, Do you think that actually We’Re going to have a boom, let’s say teaching is going To explode on the internet, Do you think that’s a Market in the future, I do and I think it’s already happened.

I think you and I have grown Up in the last hundred years of modern teaching, where education is being done through, Schools and leveling up until final university and Then go into the world. I believe that education, Is already happening If you just think about what that doctor was just saying literally the question before he readed my content. In education form, it educated him to the possibilities and then he went and executed it.

I think to your point and you can you can add, we can talk back and forth. I think people that are Educators in the current system are going to have to be very thoughtful that are they passionate About being a teacher in the current system, or they passionate about educating in the macro Yeah, that’s actually the Point I was trying to get yeah. I know there’s a lot of people already teaching other People on the internet, My the thing I was thinking is that my idea of future, though the thing I want to do in my future – is teaching people online Specific languages, You could do that now, But yeah I know, But do you my question is: do you think teaching is going to go? Entirely to the internet, do you think I think society is Going to go predominantly to the internet will still live in real life, but there’s a very significant Chance in 30, 40 50 years that all of us are Living in virtual reality and are spending a lot Of time in that world, No different than the 11 hours we spend inside our VAR phone now, Yes, I do Like ready player one The movie Yeah I listened to.

I think people in this room, including me, are very Naive of where technology is going already, We can see blockchain VR AR there’s so many more inventions. That will be invented before we die Technology. Always moves Technology always moves. So yes, I think so. Thank you. Okay, Who’s got the next question. I need the mic. Wait. We got you: Okay, [ Foreign language, ] Gary. How are you [ Foreign language, ] You’re, going to die? Yeah, I mean brother, My biggest hope for everybody.

Is to not have regret, besides health health, which you need. I want people to have happiness and as much happiness. And as little regret – And you know, you’re such a young man – We have so much time We have so much time. I just wished that people Had a better relationship with time, There’s so much more time, and so I’m glad that that hit You, because it’s very real Everything I do everything is knowing that it’s almost Impossible to be a human being 400 trillion to one That is the math, The odds of being a the Odds of being somebody in here right now is 400 trillion to one It’s impossible to be a human being, and yet everybody here is one, and I don’t want you to waste it.

Why [ Foreign language ]? Thank you. Thank you. God lets us go Yep. We can do the last one Yeah Hi All right Earlier. You gave us advice. For producing content – and I as them to they for Hobart to Prado for Microsoft, What re twirls do you have Every day that changes your life and I want what What brother, What What rituals re re is. Yes, that do do every day And it changes your life Every day, Yeah every day.

At some point I imagine my children or my parents or my siblings, somebody in My family dying every day, And that makes me happy, And I know that that might be confusing, but every day I practice reminding myself what is actually important to me And if today I went to Brazil And gave a great speech and many people found out about me and when I got back to My phone in an hour, one of my clients, gave us $ 5 Million more for Vayner media And one of my articles, Went viral on Instagram and got 5 million views And maybe even this Sunday, the jets win a fucking football game Right.

If all that happened, If all that happened, if God forbid one of the 20 People that I love the most got sick or died. I would not give a shit My only ritual every day. Is to make pretend somebody that I loved died, which makes the rest of my day very easy Amazing. Thank you. You’Re welcome, [ Crowd, clapping ] Do them in a very tough spot here. I’M cutting this great conversation, short Yeah, I’m also between you and your flight and between them and party with free beer.

So Free beer is fun. So unfortunately, you guys this conference is coming to an end. Did you like it? [ Crowd, cheering ]. So my only mission here is try To wrap up this conversation with some of the important Things that we discussed here, I think we all agreed that We had an amazing three days, the last three days. Those are my questions to you, I’m a big fan since the wine library days. I actually met you.

I’D, probably don’t remember that Mad at you at web 2.0 expo 2009. So that was a long time ago. In Portugal Yeah in San Francisco, So my first question is You want to buy the jets. Yes Most people here, Probably don’t know why, So what I want to know is: what’s the power of stating Out publicly a goal like that, And please explain why You went about it yet When I was five years. Old six years old, I moved to New Jersey.

I wasn’t speaking English. I had a very tough time in When I first came to America. I went outside and some boys were throwing in American football. I went over started playing and they said to me: what team do you like? I didn’t know They said you’re in New York. Jets fan, I okay, That was 1982 Every single Sunday, Since that day I have readed Every single play of the jets During that summer or a year later, all my friends had jets.

Jerseys We were poor, So asked my mom to buy a Jet shirt and she said no, but at night she knitted And made me a jet sweater That is my prize possession. I have it in a safety deposit box. When I buy the football team, I’m going to hang it As soon as you walk in, For me, the jets means America means happiness means the beginning of my life. When I started when I was in fifth grade, they asked us who do you Want to be when you grow up And everybody wrote: police man, astronaut all sorts of different stuff, and I wrote the owner of the New York jets and that was the first Time I said it publicly and I’ve said it basically To everybody, I’ve met since and then obviously over the Last 10 years as more people got to know me, it’s a part of my story.

It’S very important. It’S actually very similar To the nice gentleman from Argentina, It you have to be self aware. For me, entrepreneurship and building businesses has Always been my happiness Lemonade when I was five to Being right here with you today at 43, so for me wanting To buy the New York jets is very important because it’s a goal that allows me to play for a very long time and that Is what brings me happiness the process? As a matter of fact, I’ve already made a article Maybe five or six years ago that I have saved and it’s the article that I’m Going to share with the world The day I buy the New York jets and in the article I tell everybody, That today is a sad day, Not a happy day, because something that I’ve been chasing for a very long time has Come to a conclusion, And then I make a joke: About winning a Superbowl and something like that, But nonetheless it’s important for me not Because you shoot for the moon and you land in the mountains, It’s important to me because It represents a process.

I want everybody here to love. What they do in the process, not necessarily the stuff That comes along money, fame vacations clothes. I want them to love the Game, not the stuff For me having a big Goal lets me play longer, Got it Got it? Thank you. Thank you Last couple of questions So another thing that we Talked a lot about year. Is this tragal, especially For entrepreneurs, Now we have to deal with that.

You always talk about hustling. What keeps you up at night today Like cause you’re a successful guy still, but you still have some right Yeah, But but that’s What I signed up for, Like I, don’t understand When People are trying to aspire to be unbelievably happy. And unbelievably wealthy, it should be hard Like every day is hard. I landed here from these Three flights to get here and immediately I get wifi and there’s four texts from clients, Problem problem problem problem: It should be hard.

My struggles today are 100 % outside the framework of my business. For me, that’s my safe place and I accept that. There’S Going to be tough things As a matter of fact, this is funny. I didn’t do it on this trip, but sometimes when I fly and I have to fill out custom forms when it says occupation, I write for fire fighter. That’S how I feel an entrepreneur is you’re, always ready for another fire, whether it’s two o’clock in the morning or nine 30.

You have to be ready and I don’t struggle with that, because I’ve been Practicing it my whole life, which is why I fear, when people Try to become entrepreneurs, because it’s cool Now I worried about that, because it’s very hard and if you’re not used to losing, I lose every day Every single day I lose And unless you’re good at that you will not like entrepreneurship, And how do you know what’s Interesting There’s something interesting there.

You know where my mind Just when I apologize Well, my mind just went is it’s funny where I just Went as we’ve just finished that you were about to clap, I said I said to myself. I said it’s hard to lose. When you already lost I’m already pop committed to the game, I know what I signed up for. You can’t lose when you Already think you’re losing Everybody thinks entrepreneurship, I’m going to start the next fucking Uber and be a billionaire, No you’re, not And the second, you understand, That is when it gets good, And now we run multiple companies.

Most of them are very successful How to prioritize her life, how to balance stuff and only don’t allow Them the word balance, but juggling And being okay. The reason most people aren’t doing. What I do is I’m okay juggling and letting something Fall because I don’t If I was juggling right now, eggs and you were all impressed. And I dropped an egg and you all said I wouldn’t care It’s part of the game.

So for me it’s easy to do. The wine and the business and the sneakers and All the stuff I’m doing, because if something fails, People will tweet about it. People will write about It, but I won’t hear it What’s so important and the one Thing I wish for all of you and it was earlier to The parenting question, as you can imagine, especially if you don’t know me, and you just discovered me and you see how people Are talking about me, you could imagine how Easy it is to get high when people say that You’Re changing their life and all this unbelievable But it’s very funny for me.

I don’t when I hear the beautiful things that are said to me. I think about Sasha, I think about my parents. I think man they did a good job, I’m the product of them, I’m the product of Immigrants and struggling and good parents So When I hear nice things, I don’t get high, But That’S a very good thing because when people say The reverse, in my comments or negative things, I don’t get low When you become detached detached from either positive Or negative comments, you win The reason, so many of you struggle is you, like the compliments When people say you’re, pretty You, like the compliments When people say you’re smart, you like the compliments When you’re dressed good, he came up with a good idea.

You scored a goal. You made a couple of you like that So when, but now you get Used to the feedback, So then, when somebody says your shit, you believe that too, I don’t believe either I hear nothing. It’S super quiet appear. It’S super fucking quiet up here.

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