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Online Marketing

How to Use Email Marketing with Shopify Dropshipping 2019

Now, if you’re not already using email, you’re making a huge mistake, and in this very article I’m going to walk you through all of the basics as to how you can implement it and why it’s so important to have it implement it onto your store.

So with that being said, be sure to go ahead and stick through this entire article, because it’s going to be value, packed with a ton of content and walking you, through literally every single step on how to successfully set up email marketing for your store and making More money from your customers and also increasing longevity of your brand and the value of your customers over longer periods of time.

So without any further ado, let’s go ahead and get started right now, alright, guys, first and foremost, I want to walk you through a few of the principles as to why and how email is so important and how it should be incorporated into your store to align With your brand and ensure that you’re doing things at the right way and not diluting your email list, killing your conversions and making sure that you’re getting the most out of your ad spend now just like many of the drop shippers, all of us are going out There and spending a good amount of money on advertising to go ahead and get traffic to our stores.

Now, if you’re not utilizing automated email on the back end for all that traffic, that comes through your store, then quite frankly, you’re wasting a ton of money on what you went ahead and acquired now. Yes, you have all that data from your advertising, but, quite frankly, you also have these emails, whether it’s through abandoned carts or purchases, that you can leverage to increase your sales on your store with absolute ease.

So with that being said, I’m going to walk you guys through the principles as to how all of this works and the basic automated funnels that you can go ahead and set up to make sure that you’re not doing this day in and day out and breaking Your back trying to make sure that your emails are up to point when all this could very well be automated a lot of people, overcomplicate, email marketing. Quite frankly, it’s one of the biggest mistakes to go ahead and look away from it.

Just because you think it’s complicated because in this article I’m going to even give you my free email templates that you can plug and play to make sure that you’re doing this all properly. So before we get started into post, purchase, email and those kinds of email processes make sure you go ahead and drop an insightful comment below to be eligible for a free 30-minute consultation call I’ll, be revealing the winner in the next article.

That is going to be coming out next week. Now, the winner of that free consultation call. There will be one lucky winner that will be announced in next week’s article and once they go ahead and get announced, I will go ahead and contact them and then we’ll book that 30-minute consultation goal to go over and review any part of your shopify drop shipping Business so with that being said, let’s go ahead and move forward into post purchase processes, and now what I want to talk about right here is the importance of setting up emails after a customer purchases, an item from your store now, whether they had a purchase of You know five dollars or all the way up to a few hundred dollars.

You want to make them feel welcomed and build that connection now. Email marketing is one of the most important touch points that you should be incorporating into your business, because there are a lot of things that you can go ahead and do through the post purchase process. You do things such as educate them on the product that they just purchased, give them some sort of tutorial on how to use it and build up that perceives value and excite them to actually receive their order.

Second, you can also reduce their buyer’s remorse. I know that there’s a lot of people reading this article right now or I’ve done it myself, I’ll confess to it. There have been plenty of times where I’ve purchased something online and then a few days later, I’m wondering did I really need this or should I have really purchased this, and what you can do here is send those post purchase emails to begin to inform them and Let them know rest assured that their products on the way and that’s what they should be excited for it or even offer them a discount or welcome to your community by giving them some sort of education or value to your actual business.

Now this can be any sort of medium of content, maybe a article, a blog post, a tutorial on how to use your products and so on so forth to make sure that they actually feel welcomed and that they’re actually building a connection with your brand. Now. This is going to allow you to go ahead and build the longevity of your brand and gain a higher LTV out of your customers, which is a lifetime value of your customers, meaning that there’s a higher chance that they’ll come back and purchase more products from your Store, rather than just that, simple one-time sale and that’s one of the big advantages that we have over people that are selling on Amazon is that you could simply go ahead and find one customer that could purchase from you over and over again.

Whereas Amazon, you don’t get to build that relationship in connection with your customers and build a brand that is to last a long time. You can only live off of one-off sales for so long and supplementing your sales with repeat. Customers is one of the most valuable things that you can do to build a real sustainable business online. So, second, we’re going to talk about abandoned cart emails, which is how you can go ahead and regain lost sales if you’re, just letting your abandoned, cart, sit there or you’re.

Sending basic Shopify generated, abandoned, cart, emails you’re, simply not doing enough and not trying enough to actually regain that sale. Now, some people maybe didn’t want to pay shipping, or they got distracted and didn’t get to complete their order whatever it may be. You want to make sure that that is a personalized email, making sure that they are ready to go ahead and close that sale and the best and easiest way possible.

So in this article, once we go ahead and jump into my computer, I’m going to walk you through exactly how to set up a successful, abandoned, cart funnel, which is going to be super super important for people that are losing sales on the checkout page. So with that being said, let’s go ahead and dive into my computer right now. We’re also going to be diving, some other fundamentals, in addition to the stuff that we just talked about, such as sending flash broadcast emails to make sure that you’re spiking up your sales on times that are potentially down for your ads and also how to go ahead.

And set up dynamic, high converting emails, rather than generic emails that you may send every other day and stuff that might break your back because, quite frankly, all of this should be automated. You shouldn’t be going into your Shopify dashboard, pulling out your customers and sending them emails through your personal email account every day, because it’s just stupid and it’s wasting your time and money.

This should be automated stuff that is literally plug-and-play, so that once customers go through your funnels and go through your store that you have everything set up to maximize the value of every single store visitor with your business. So without any further ado, let’s go ahead and dive into my computer right now, so I could walk you through setting all this up right now so before we dive into my computer, don’t forget to drop that insightful comment to be eligible for a 30 minute.

Free consultation call and also there’s a bunch of free tools and resources in the description below that you should 100 % referred to it’s going to be super helpful for you guys and your businesses. So let’s go ahead and dive into my computer right now, all right guys! As you can see, we are now inside of my computer, and this is the dashboard of mail funnels. The automated email funnel app for Shopify all right.

So me and my team went ahead and made this application for the sole purpose of making email marketing easy and also since I’m presenting it to you today, I wanted to give you guys access to a 14-day, a trial which you can get down in the description Below and you can go ahead and give us a world go ahead and give it a test drive and if it works for your business, I guarantee it’ll pay for itself and more.

And if you don’t like it, you can literally cancel within the first 14 days of signing up for that free trial without ever being billed a single penny. So let me walk you guys through this entire platform, real quick and let you know exactly how to use it: how to set up these automated set-and-forget email funnels. So, as you can see, if you’re on the dashboard right now – and this is just a dummy account that I’m going to be walking you through so over here, you can see our weekly report, everything that’s going on with the app and we’re going to go ahead And start building out automated email funnels.

So let’s go to our funnel builder here to get started, and let me show you exactly what we’re going to be building our funnels around so over here we could just name this. You know test funnel one and then just give it a random description wherever you want, but most importantly, we want to focus on the triggers. So this is what starts an email sequence for your customers, based on the actions that you’re taking within your store.

So we have product purchase, we have product refund and also cart abandonment. These are the three primary ones that we have right now and also in the coming week. We’re going to be able to go ahead and send emails and create new triggers based on newsletters and also the minimum amount of money that certain customers have spent on your store or the LTV of your customers. So, for example, if someone has spent over a hundred dollars on your store and the entire duration of them being an existing customer, then they’re going to be put into a unique email series themselves.

And, of course, you could go ahead and customize that amount to set up to whatever you want to be able to be essentially a value threshold that will go ahead and send these customers an email based on what they’re doing, and you can go ahead and mark It to them accordingly, so for this example, we’re going to go ahead and just do a basic cart, abandonment, email and you could go ahead and even move forward with actually segmenting that specific, funnel with the specific products that you want, the funnel to be built for, But in this case we’re going to go ahead and do any product and we’re going to create a new email list so that we know every one that goes out and abandons cart is going to be on their own email list in our store.

So with that being said, we have that set up now we want to go ahead and build an email for that funnel. So let’s go ahead and build our drag-and-drop email with mail funnel. So this going to be our AC number one round description. You forgot this for the subject and then we’re going to go ahead and move forward with actually building this actual template now believe it or not. This is super easy for you to go ahead and do because we have all these pre-built content templates for you to actually work off of if you’ve never built good, looking emails or emails in general before so with that you can go ahead and check out our Dump for you email templates, we have a abandoned, cart, template right here, a post purchase and also a refund template, and that’s for, like all of our three basic triggers, and also in addition to that.

You have all these other categories that you can go ahead and check out to build the emails you desire, but, most importantly, one of my favorite ones that we have is the dynamic cart. So when we go ahead and plug this into our actual email template. This is going to adhere to whatever your customers are engaging with, so whatever products were in your customers. Cart, it’s literally going to pull the first three items that were in their cart and then plug them into this email, with the specific variance, the quantity that they had selected and more and then also at the bottom of this email.

It has a dynamic button over here and then also in this sub headline here that will direct them back to their actual checkout page with all of their shipping information all of the products in their cart and the variance already fulfilled in there, rather than bringing them Back to the actual website, or back to the cart page and everything is already pre fulfilled, reducing the hoops to jump through for your customers and also increasing your conversion rate on these emails into actual sales for your store.

So this placeholder right here is actually going to pull the first product image listed and Shopify for your product, so they’ll be reminded of exactly what’s in their cart: it’ll pull the product name, the variant, the color and the quantity or whatever options that you have for That specific product and actually go ahead and give them that button so, rather than leaving guys with just this template and all these placeholders, I want to show you guys how this actually looks in real life action.

So I’m going to go ahead and send a test email to myself here and you guys can do this if you have an account as well so literally just go to this little drop down menu and you do send test email. So you can go ahead and see what your emails look like before you start sending them to your customers. So we simply just go ahead and select any random product on our store and then we’re going to go ahead and send it to ourself.

So we’re going to send it to mail funnels at gmail.Com. This is just a junk email. Don’t send any emails here. Our real email address, if you wan na contact us, is support at fungals. Calm so be sure to go ahead and do that rather than spam. This email address cuz, you won’t get a response so over here we have this email that just came in and it says you forgot this for the subject and then right there.

We have our actual template here for the email address. So this is our dynamic. Cart. Template and both this link right here and the button at the bottom of the screen, will take them back to their checkout page. Alright. So with that, that is exactly what our dynamic cart template looks like, and if you wanted to go ahead and enhance it or add stuff around it, you could literally drag and drop whatever you desire below or above it or even within it.

So let’s say you wanted to go ahead and add an extra image somewhere, for example, and maybe show an entire collection. You could go ahead and add that at the bottom of your email, so that’s just a simple example of how to go ahead and build an email on mail funnels and then you can go ahead and simply plug it into your funnels here. So, let’s go ahead into our abandoned, cart, funnel and we’re going to add our first action to our email sequence.

So we’ll simply just label this, you know follow up number one, and then we select our email template, which is our EC one, that we just created and we’re going to go ahead and send this 10 minutes after someone abandons cart and we simply connect the nodes Right here and press save – and next thing you know people are able to go ahead and get this email on complete auto-pilot without you ever having to dive into your store and send some generic email that doesn’t convert or really adhere to what your customers been doing.

In their activity on your store, so with that being said, this is literally just a simple one: email sequence for your abandoned, cart. Funnel. Of course, you can add a bunch more after this literally, you could build out a seven or ten or 14-day sequence after this very first email and make sure that you’re doing your best to regain sales without being too spammy and making sure that you’re actually engaging With your customers – and you can do this with post-purchase emails, abandon cart, emails or refunds, and then soon to be in our next update in the coming week, is going to be newsletters and value-based triggers for your email funnel.

So all of this is extremely powerful for you to go ahead and move forward with, and actually once you sign up for mail funnels, you get our complete email templates for every single sequence that we offer on the platform so that you can go ahead and start Building your funnels, let me copy and paste our actual ad copy into your templates to make sure that you have everything set up in a matter of minutes.

So with that being said guys, it’s super easy to go ahead and get started with this platform. So if you’re, not utilizing email, you’re, simply just making a huge mistake and leaving all of this extra money and sales on the table and with mail funnels, we want to make things as easy to use as possible and also super affordable. Other platforms go out there and charge a significant amount for their services.

Meanwhile, this is going to cover all of your basic needs and it’s super super affordable and we even give you that free trial to get started so moving forward with all of these different types of funnels that you can go and create. Of course, we have our post purchase, email sequences and our wind back campaigns for refunds, so with post purchase sequences, we would want to go ahead and build out stuff that is going to increase.

Customer loyalty get them back to your store to spend more money, and also, if you wanted to, you, could offer them incentives to come back such as discounts. So this is a great way to really build out the longevity of your email list and if you wanted to go ahead and send them updates at any given time with mail funnels, you can go ahead and send a broadcast to any list that you desire. So let’s say you don’t have any emails on your store, nothing that’s gone through your funnels! Then.

If you wanted to go ahead, you can literally just export your leads from Shopify by pressing Shopify customers and you could add all of your emails from Shopify right into mail funnels with a literal single click of a button. And if you don’t want to do that, you could literally go ahead and import a list of leads through a CSV which is an Excel or numbers file and import. Those leads right here through our CSV importer, and if you wanted to take your leads out of mail funnels, you can export it through the CSV exporter.

So with that being said, super-easy, if you have an existing email list, this is your gok├╗ way to increase your sales instantly. So let’s say on Tuesdays: your ads don’t perform as well, and you want to go ahead and send out an email blast to all your existing subscribers to keep your sales up. You can do that by literally importing your leads and sending them a flash sale or some sort of broadcast, depending on what kind of promotion you would want to do.

Maybe you want to do 30 % off site-wide or give them a coupon code to go ahead and do something or a buy one get one promo whatever you want to do. You can literally adhere to whatever you want, build an email within five minutes or less with our drag-and-drop builder and send it out through our broadcasting capabilities with Mal funnels, because we don’t limit your email sending here. So with that being said guys, it’s you easy to go ahead and build out broadcast and then also you get all of your analytics for every broadcast, such as the amount of people that clicked opened and received your actual emails, and we even give you in-depth analytics After you send them for those of you that are sending those bigger broadcasts, so with that being said, guys be sure to go ahead and try out mail funnels for 14 days for a hundred percent free.

All you have to do is go down to the description below and you can sign up for your free trial or will instantly send you your free email, templates, the plug and play and start building out your funnels and also you’ll start making money on your store. That you wouldn’t have had before, if you didn’t, have these built out the generic emails that Shopify sends out with your abandoned cart. Emails are really not good and don’t convert very well in comparison to something that’s personalized and completely dynamic, based on what your customers are doing and you can add whatever content below or above it, and fully build out that email.

How you want it to look so with that being said guys, it is super easy to get started and also you could start rolling out these funnels for your win back campaigns and if you want those free email templates, so you don’t have to go through the Process of trying to think what to put into your emails, you can literally follow our hand, guided templates once you go ahead and sign up, it’s the first thing that we send you in that very welcome email with your login credentials.

So if you do enjoy mail phones and it’s something that you’re interested in or you simply enjoyed this article be sure to drop it. An insightful comment down below give me some feedback. Let me know what you’re thinking we’ve made some massive changes to this platform in the past few months and pretty much revamp everything from the inside out by way of our team and infrastructure, to make sure that our emails are sending better than ever and also our Services are more reliable than ever and brand-new support staff to go ahead and make sure that you guys have all of your needs covered at any given time.

Also, if you guys want to see more of the intricate details of the actual emails being put together step-by-step or you want to go ahead and see more email, marketing information just like this go ahead and drop a comment down below, and let me know what you Guys want to see next out of the blog, and, if you enjoyed this article, do not forget to go ahead and smash that, like button, we have a ton of free resources in the description below, for you guys to access at any given moment, such as our Free course, our free accelerator program application, that’s still open for a very limited amount of time and then also our mail funnels free trial, where you get 14 days of free email sending and those done for you, email templates, so without any further ado, Anthony Matt Sloan.

Here signing off on this article, let me know what you guys want to see next on the blog drop a comment down, and let me know what you guys want to see. Also you’ll automatically be qualified for the free consultation called giveaway, so I’ll be seeing you guys in the next article


 

Categories
Online Marketing

How To CORRECTLY Analyse Your Facebook Ads | Shopify Facebook Ads

So as a beginner, then it can be quite overwhelming. Coming into a new ad manager account seeing all these different numbers, not knowing what they mean and not really having a clue what to do so. The idea of this article, then, is to show you the kind of things you need to be looking for what numbers to focus on, and, ultimately, what kind of patterns that essentially, you need to be looking for, for a couple of reasons really number one.

It’s going to make sure that you don’t switch off of that ad set that potentially could go on to make you lots of money, but then, on the flip side of that, to make sure you do switch off that ad set. There’s only going to drain your money now Before we jump into the point number one then I just want to quickly mention, as always, in every single article. I always give away a free one to one consultation.

Call with me. If that’s something you think they might help you that you want a chance to win, all you have to do is simply like the article and leave a comment down below and if you counted on my previous article just make sure you stay tuned to the end Of this one where the winner will be announced and with that being said, then let’s jump straight into it with point number one so point number one, then guys is spotting patterns and just kind of illustrate what I mean by this we’re going to jump into an Ad manager account of mine, and I’m just going to show you the kind of things you can be looking at to decipher them.

Whether an ad set is going to be perform or not. Going back to the original point I made in the intro to make sure that you don’t switch off that ad set too early and to make sure you don’t switch off that ad set too late, so I drained your bank can so what I’ve got here then, Is essentially every single ad set in this ad manager account they’re all purchase ad sets, which is another point I’m going to touch on later on in the article.

So we compare an ad sets that I’ve got the same objective, they’re all interest tags in ad sets as well, so that way we’re making fair comparisons and again that’s another point later in the article. But what I want to show you there to illustrate this point. We’ll just refresh the table, in fact, just to make sure I’ve got all the latest data. So what we’re looking at here then we’re looking at the amount spin and we’re going to be comparing this to the purchase REO asset.

So the return on adspend and we’re looking for a correlation between the two to give us an idea, then of whether an ad set is then going to go on and be successful or not. Because that’s one of the number one questions I get asked is that when how long should you run an ad set for how much should you spend how many days so on and so on? So this is a custom column. I’ve created myself, you can see.

It’s called Rho s, comparison, I’ve got the amount spent here and then on the far right. I’ve got the return on adspend and the reason I’ve structured like this. It’s just so it’s easy to compare the numbers if it was one column over here versus one column over here. It just makes it a lot more difficult, going back and forth. So again, we’re going to cover that later on in the article, so anyway we’re working from top to bottom.

I filtered it so the amounts been the maximum is at the top with the lowest at the bottom and we’re going to work our way through and just try and see at what point the the corner of life. At what point a kind of pattern presents itself. So, on average in this account the row s was one point: seven, seven, so that’s kind of be kind of like our base standard so start from the top. Then we can see where there are there.

Abouts. 1.56. 2.06. One point: seven, one point: seven, seven, the exact same again: it’s pretty much there and there abouts, which is pretty consistent with how I’ve seen things perform in the past, with all my different ad manager accounts and we’re just looking at to see basically where it starts To drop off and if there’s a correlation between ad spend and the purchase real-ass so go and further down, we’ve got a couple of kind of like really low ones here, but then it jumps straight back up to be fairly consistent.

But then again it drops down again. So this is where kind of like that inconsistencies are starting to come in, and this is kind of like at 1600 pounds and above it’s fairly consistent. But then once there’s a big drop in the spend, so you can see there 653 pounds. You’ve got a pretty good roll s and again for that, but then again spending the exact same amount. Almost it’s almost 50 % of that rower.

So you can see. This is where the inconsistencies are starting to come in, which is something that we can learn from carrying on. Then we can see that then again it jumps back up which is again more more inconsistencies and then, as we get a bit further down, we can see that down here where we’ve spent a hundred and twenty pounds. This is actually the first time in which it drops below a one-point iOS and if we just carry on down to see, if that stays consistent again, we’ve got a really low row out there and then we’ve got a hundred pound, spend one point one three and Then it jumps back up dangerous back down into us back up.

Then it jumps back down. So what this is telling me, then, is that until I’ve spent approximately what point is it come all consistent as until have spent approximately over say four hundred pounds, then the results are always going to be inconsistent. Now the profits will grow. As for this store is about one point four, so if we just include that in when we’re looking for the pants a spot, if that makes sense, then we’re looking at what point is consistently above that and we – and it’s approximately at this mark here anything kind Of under one hundred and twenty pounds we can see, then we kind of get lucky spending seventy pounds, but that could just peel that could be pure look, but on average below 120 pounds spend is below or one point zero s and therefore and profitable.

So what that tells me, then, is that I have to spend approximately 120 pound on an ad set before Facebook status to optimize. Learn who my customers are and therefore give me the results that actually make an ad set profitable and in there guys then lies the key and the success to Facebook. Ads in that, if you don’t give your ad set enough of a chance to optimize, get a push enough data through then you’ll never give an answer chance to make you money essentially now.

Obviously, this is going to vary from audience to audience, as some audiences are more competitive than others, but for this specific audience, then, as we’ve just know as we’ve just highlighted, that seems to be the sweet spot in that I have to spend approximately 120 pounds and Above on an ad set for it to actually start to optimize and bring in decent results for me and if you’re reading this article, then I want you to consider this against what your past experiences are and think about it.

Go into your ad manager. Account now pause the article going to our manage your account. Look at the ad sets. You’ve been running, look at the ones that switched on look at the ones that are switched off and all the ones that I haven’t performed then look at how much you’ve spent on them before you’ve started to switch them off, because it could be a case in Which, like literally 50 % of them, if not more, could be really good audiences.

It’s just a case that you haven’t. Let them run enough. You haven’t spent enough for Facebook to be able to optimize efficiently, actually start bringing you the sales and the rows that you want to see. So that’s point number one thing guys. I spent quite time actually trying to explain this. That’s because it’s a really important point. So if there’s anything at all in there that I haven’t covered that didn’t cook that doesn’t quite make sense to you.

Please please, please make sure you leave a comment down below. I always get back to every single person. So moving on to number two, then this is the structure and organization of your Facebook ad account, and this is more important than you can ever imagine because, as point number one point one of one’s kind of like the key point. But in order to do that correctly, then you must do these following three points as well.

So number it’s a number two, the instructor and organization. This will help you with spotting power spotting patterns, but those patterns have to be fair comparisons, so you can’t go and compete a look-alike audience against an interest targeted audience or you can’t go and compete an interest targeting audience against a retargeting ads, because it’s not a Fair comparison, so when it comes to spotting patterns, then the patterns won’t be fair patterns.

If that makes sense, because the numbers will always perform different. So when you go out there and name your campaigns name your ad sets, then this is the structure. I want you guys to follow so that when you do filter that ad sets and when you are looking at the names of the ad sets versus the numbers, then you’re making fair comparisons. Because if you don’t spot a pattern within a fair comparison, then the numbers are going to be skewed and it’s going to give you a false representation of whether you need to switch that ad set off or keep it running.

Hopefully that makes sense but, like I said, any questions at all, just make sure you leave a comment below so this is how I want you to name your ad sets. Then. First of all, I want you to call it by the name of traffic, because you have different levels. You can have Col traffic, which is essentially when the audience you’re targeting is their first encounter versus hot traffic, which is re tags and add somebody who’s seen your product before.

If they’ve seen you for the second third fourth time, then obviously they’re going to convert at a different rate, so somebody who’s seen it the first time, so you can’t make those comparisons against each other. So this is why you need to call it what kind of traffic is it then, is it cold traffic? Is it warm traffic? Is it hot traffic, then I want you to call it by the actual product itself. If you’re advertising and low two different products at a time, then you’ve got again, you’ve got to make sure that you’re comparing the same product against the same products in two different audiences.

They don’t want you to name it by the actual objective. Because again, you can’t compare a traffic campaign against the purchase campaign. The numbers are just going to be they’re not going to correlate whatsoever. So it’s going to give you a false reading and then, finally, what the actual audience is so is it look-alike? Is it interest targeting is a retargeting ad? Is it everybody who’s been to your site, but didn’t make a purchase? Is it everybody, who’s made a purchase and so on? Just so that when you ask but in the patterns then you are comparing like for like ad says, moving on to point number three, then guys, which is breakdowns.

So if you want to scale a particular ad set or make it more profitable by spending more money on the brackets that are profitable, then this is essentially where the breakdowns tab comes into play. Many many many of you probably have already used it and seen it, but there’s still some beginners out there. I feel like there’s a lot of beginners that read this blog. That won’t have seen it before and it’s if you’ve never seen it before.

Then this is going to be a complete game-changer for you, so I just want to draw your attention over to the right where you can see the breakdown tab. I just minimize this, so this is how it will open up for you in fact I’ll clear. All the breakdowns, so this is for select ad sets that have spent the majority of the money for me and what I’m going to do then, is pretty much just find out where that money is coming from.

So I can then narrow it further down and you spend all of that ad spend all of that budget, sorry on the most profitable brackets, so I want to go by delivery and then most commonly is the gender, which is the first one. Now this is not the greatest example in fact, because the first three ad sets are female. Only. However, if we have a look at the bottom one we can see, we’ve got male and female, and if we just look at the two row asses, you can see that male is performing at one point.

Five six, but then female is completely trumping. That at two point, six two now this is where the Facebook algorithm doesn’t always work efficiently, because you would think that it would be based on the ROE s and whichever gender would be, bringing you the best Roe us, that’s the one it would put most of The money into, but, as you can see in this case, well that just isn’t the case. So what I would do here, then, is actually think about either duplicating this into another campaign and tags in female.

Only with the same interests – or I might experiment with just simply removing mail from this ad set and let it carry on runnin, I know the breakdown you can do. Then I’m not going to show you every single one, because you guys can go and have a play around I’ll. Just show you kind of like the main to gender, and then, of course, the other one is age range, because this is one way you’ll soon start to spot.

Different patterns especially depend on what Anisha in there’s definitely going to be certain age ranges that are going to be forming better than others. So, just looking at the top, then we can see that kind of like if you look at. If we see where the best row s is, I’ve got one point. Five, five one point: three, eight one point two to one point six, so we can see that it’s kind of like the older generation, anything above 30 for age range, is performing at a better row.

S than one point, two two. So if I shut off those other two, that’s going to increase the profitability of this ad sir moving down to the second one, then it’s pretty much a reverse. I think if I’m just comparing numbers correctly and if you know the 65 plus is one point, four one which is the which is kind of like the row with lowest row s. But then we’ve got thirty five to forty four, which is obviously pretty good.

So what I would do here, then, is simply just cap, this ad set at 64 to make sure that I’m not tagging people over 65 plus because, as you can see for this particular audience, they’re performing at the worst row s. So that’s as simple as it is, but it can trust me go out. Experiment have looking within your ad cess, see where the data is coming from, because it can make a huge difference to your profitability.

Moving on to the fourth and final point: nine guys is the numbers, so you need to make sure you’re looking at the right numbers, otherwise again you’re going to get false representation and if you’re not only focusing on the correct numbers, then it’s going to be very Overwhelming you might be looking at one column thinking it’s another one. So a way to do this, then, is just customize your columns to make sure you only include these five, and these are kind of like the main five and I’m going to take you through one by one, then of why I actually include every single one.

First of all, though, I want to show you how I go about creating these so simply go across new columns, customize columns or X off all of these to star again. So the first one I want you guys to add is the amount of spent now. The reason you need to add this is purely because of what I showed you earlier on in the article is that the amount spent versus at what point your ads start to perform. Better is kind of like a key correlation and pattern that you need to be.

Focusing on because that’s going to be the key indicator, then of when you need to shut an ad off or when or when you need to keep it running, so it mounts Ben. We also want our CPM. We also want our click-through rate make sure it’s the link, you click through rate as well. We also want our cost per link, click and then, finally, the very last one was our purchase row s. Where are we purchased row s and will acts off that as we only need it once so, these the main comes in or want you guys to have in your screen, and then these are the numbers.

I want you to look at for every single ad set when you’re making those comparisons. So here we Alan goes back in kind of the overview of this ad account. You can see. Every single ad set here is listed and I’ve renamed the column. Then stop a /keep and this is going to be then the column that I use when I’m deciphering, whether to keep an ad set running or whether I’m going to shut it off or not. So I always feel to buy ad spend first.

So you can see the most at the top and least at the bottom, and then this is essentially where the work begins. It can be a bit kind of tiresome and a bit. I don’t know what the word is still don’t know where the word is, but just it’s something you’re just going to have to do. If you want to be successful with Facebook has, if you think that you can just keep pulling out random ads and hoping for the best, then, unless you’ve got really deep pockets, I don’t think you’re going to get where you want to be.

If you want to spend your money conservatively and make sure that every pound or penny you spend ghost’s is useful and used properly, then I truly believe this is going to be the best way so start scrolling through the numbers. Slowly and just literally trying to take in as much as possible and just see what kind of spaten patterns what kind of patterns start to present themselves so always keep. In the back of your mind, then, you’ve got the largest amount spent at the top and we’re just going to start going through the numbers and one by one until we find a pattern just to kind of illustrate them to you guys what kind of work I’m Trying to do when I’m looking at my Facebook Ads so looking at the CPM Zen, they all seem fairly consistent, ish.

You can see in fact, not really at all. Actually you’ve got kind of luck around the five pound mark and then they tend to jump up. I’ve got a click-through rate again that kinda tends to go up and down and up and down CPC. In fact that looks pretty consistent. So when you find one, that’s consistent, that’s kind of like what you want to kind of like base your overview of, and then when that starts to change, start looking at all the other numbers and then find that correlation in and between.

So we can see it’s kind of luck around the 70p mark a bit above bang on pretty much bang on bit below, so you can see it’s pretty consistent and then here start to actually drop down, which is interesting. So from that amount spins you can see. We’ve had 1,600 here when it drops down the actual cost per link. Click actually gets a lot cheaper, which is interesting, and this actually continues on. As you can see, we’ve got like a freak one here, which is quite expensive again, it’s kind of similar to a top, but you can see here, actually carries on dropping down and actually gets pretty cheap soar.

What that tells me, then, is that, in the initial stages of an and set, Facebook is essentially just trying to drive the cheapest traffic as possible, but once you start to spend a bit more, then it’s telling me that I can actually I’m actually starting to compete With the other kind of lot of big spenders within an audience – and that is when I’m actually tagged in the highest quality audience within the audience, I’ve selected, if that makes sense, so kind of a better way to explain it, is that when I’ve got a small Budget Facebook is showing my ad to a lower quality audience within the audience that are selected, but once I’ve started spending a bit more than Facebook stats to show my ad to am higher quality audience and even though the link licks are costing more.

That’s probably because there’s a higher competition they’re actually converting at a better rate, and that is actually where the majority of my purchase and revenue is actually coming from. If that makes sense. So hopefully I’ve explained that well enough, hopefully, I’ve given you some ideas, or at least Conflux some guidance towards analyzing, your own Facebook Ads. So from what I’ve just seen, then my understanding is that once I start to spend a bit more money, Facebook starts to show my ads to a higher quality audience, and I need kind of like more clarification or more confirmation, and that is true.

So one thing I would then now go on to compare that against is the CPM, so the CPM is the cost per 1000 impressions and the higher CPM then obviously the more competitive and audience is because there’s more and more people competing for those impressions. Therefore, it’s going to drive the price up. Facebook is a bidding platform. So if I compare the CPMs now as we go down that list, then if my theory is correct, then initially where the spend is higher because it’s a higher quality audience, the CPM should be a lot higher versus the lower spend ones where the audience and the Quality is a lot lower, therefore, so cheap you sue p.

M. If that makes sense. So would you scroll through then I’ve got five, sixty nine fifteen seventy, so you can see on average. Is it’s pretty much above ten pounds on average, especially from this point upwards and then, as we start to get below this point so again, it’s always around this kind of mark. So that’s kind of like a sweet spot for this niche. Then, as we get below that, then you can see it’s pretty fairly consistently a lot cheaper.

So that kind of confirmed my suspicions in that, once you spend kind of around this sweet spot, then you start the Facebook start showing your ads to a higher quality audience and therefore you start to get better results. So with that, basically guys. I think I pretty much wraps up the article. That’s all four points covered make sure you leave a comment down below and let me know what you think.

Hopefully, if you guys have found some value in this article, if you have all I ask, is that you leave a like on the article and if you want to be entered into the one to one draw, just make sure you leave a comment down below so That been something guys thanks for, went thanks for reading and let’s get to announcing the win over the previous article. So here we are then guys on my previous article, if you haven’t seen it yet, please do go and make sure you check out had lots of good feedback.

So thank you very much to everybody who did like the article and leave a comment anyway. I’m going to take the URL at the top head over to our random comment: picker get the YouTube comments and go ahead and click start and see who the winner of this free consultation is going to be on this article. Then so the winner of the previous article is that person there? If that’s you, congratulations please reach out to me on Instagram and we can get that call arranged and guys if you want to stop trying your luck and you feel like you’re, never going to win.

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