Categories
Online Marketing

How I Marketed my Clothing Line to $10,000/Month

Some of these tactics, or most of these tactics, are going to be taxes I actually used in the very very beginning, and some of them will be newer tactics that are going to be relevant with today’s marketing. So the first thing that you want to do obviously is have a dope website.

I always use Shopify, because Shopify has the best back in a lot of people who have high-volume, EECOM stores you Shopify. So the first thing that I did on Shopify is use high quality photos and a great template. High quality photos are important because it because it gives you a lot of brand integrity and, as you guys have seen in the previous article, that I recorded is a lot of the wholesalers in downtown LA allow you to use their high quality photos.

If you go ahead and just ask okay into the side: okay, really, nice! Now, when I buy from the store, do you allow your photos or do I take my own? Why can’t you? Okay, so you have photos that okay, so you have photos I can use, but of course I think my own as well yeah. Okay, if you guys want information on the whole sellers that I use, you guys can go ahead and read my article and click here. The next thing that I use to add credibility and integrity to my site is a size chart and also size articles for me as a consumer.

I also look at things that I like from websites and what makes me buy, stores like pretty little thing and misguided use, actual sizing articles so that you can actually see it on the model and the way it moves, and that always just adds a little bit Extra of trust to your customers, so those are things that I used as well as Shopify apps. Now the apps that I use that we’re the best were the upsell recommendations that, basically are the things that say things that you might like under the actual product page or things that you don’t want to leave behind that are actually going to be under the shopping.

Cart page right before they exit or right before they buy, as well as on the home page, when it’s like the most popular items that people bought from this site. Another app that a Shopify has that’s super super useful is the abandoned car app. Now the abandoned, cart app is basically for people who go through the whole entire process of going to buy the product and then right before they click buy, for whatever reason they get out and they don’t buy the product.

So I know some of y’all have received those messages and you’re like how do I receive messages? How do they know, but hey, did you forget blah blah blah in your car? You guys can go ahead and click this link and we’ll give you 10 % off or 15 % off. Those marketing tools have a very, very, very high conversion rate and they allow your customers to buy. Now a lot of customers don’t buy because either the shipping or the shipping time so giving that 10 to 15 % off basically just makes them buy again and basically takes off of the original shipping price and actually before you bring anybody to your website.

The first thing that you want to you’re going to want to do which I did not do in the past, because I didn’t know about this – is but you’re going to want to add a Facebook pixel. Now what is the Facebook pixel? A Facebook? Pixel is a code that you actually put on your site and it tracks every single thing that your consumers do. A lot of you guys might see little pop-ups like adding cookies. If you accept cookies, cookies is basically a tool where are able to re track.

You down when you go on a on a website and I’m sure every single person reading this article has gone on a website looked at something for a while. I thought something was really really cute and then they go on Instagram or they go on Facebook or they go on snapchat and they’re scrolling and they see that exact same item so that all routes form from I’m not going to say all because I’m not sure. If there’s a different method of doing this, but that basically routes from a Facebook pixel, a Facebook pixel will track everything that your consumers do.

So after you get traction on your store and you develop enough data and analytics from your Facebook, pixel you’re going to want to run Facebook ads and Instagram ads. If you guys do have the budget to work with that, Facebook and Instagram ads may seem annoying to consumers, but it generates a lot of sales. It’s generated a lot of sales for me in the way that you’re able to target an 18 year old girl, in Los Angeles, who likes pink bodysuit.

So you could literally market somebody down to color that they like, as far as clothing, goes people that they like size interests if they like beach things, if they like sports things and those those interests are important, because if you have a beach based product like a Bikini, then, you could attract all the people who are interested in that interest in Facebook if you, like somebody, who’s more focused into sports and you can market products for sports, whether that’s workout things things of that nature to that exact person, books that helped me understand.

Consumer behavior and why people buy are decoding the new consumer, mind buy kit yaro why we buy by Paco, Underhill and biology. These are the books that are going to be very helpful for people who don’t know anything about marketing and just understand what makes people buy. How to price your items, how to set up your website colors to use, and things like that, if you guys have never tried it listening to audiobooks, to basically enhance your knowledge on business, you can get your first audio books for free by going to audible.

Com slash Wine guru or you can text fine guru to 500 500 audible originals, our exclusive audio titles, created by celebrated storytellers in worlds as diverse as literature, journalism, theater and more so getting into the next phase and how you price your items after you’ve, basically understood why consumers Buy you can set your pricing accordingly. One super super super big tip is adding the shipping cost to the overall cost of the product.

This has helped so much with my abandoned cart, app because nine times out of ten, if a consumer sees something online for twenty dollars, they want to pay twenty dollars. I know we all been there. We go. We see that it’s twenty dollars. We go to the shipping and we nine times out of ten exits out because of the shipping cost. One tip that I’ve learned is, I always just add the shipping cost to the overall cost of the product, so that when people see twenty dollars, they’re actually only spending twenty dollars having something as free shipping over X amount of dollars has also increased overall sales.

On the website, and have also increased my conversion rates, another thing that I touched on in my most recent article is private labeling private labeling, just to give you an overview is something that was very beneficial for me, because it’s a marketing tool after the product is Already sold, adding your branding to your clothing will go such a long way because it allows other people to see your label on a product.

They basically look at your company as an established brand, whether you are new or oh gee in the game. So in my last article I showed you guys in my experience and shopping at hey babe. So what I’m going to do is actually show you how I would private label this exact item. So I’m going to this items out of the bag and it you know it comes with the tissue paper, the bag and everything marked. And then, when you look inside, you can see the actual tag and because I’m going to be doing everything on my own, I’m going to take my seam ripper here, which is a tool, that’s necessary.

If you’re going to be doing your own tags and basically just pop off the scenes pop off the thread that attaches this label, quick, easy without damaging the actual product and then it peels off so after it’s popped off, I would then take my label and sew It here I actually did that off-camera, because it’s mandatory so now you can see the item that I did I showed on my actual label. I would then take my gun and then take my hang tag.

My hang tag already has a pre plucked hole or pre plucked is not the right word. So what I would do is, I would take the label. I would take the gun. I will put the gun through the hole. First then, I would poke a hole through the label, make sure that my fingers are flat and then shoot it out once I shoot it out. I pull it apart and look at me. I’r cute I’m branded and I would just put the size on the actual item, as I did in this there’s another label here with the size small, medium large, just in case this sticker peels off.

So then, now that I private labeled, my own item by hand at home, I would then take this item. I would fold it up really nice, I personally never mine in the plastic wrap. I will put it in tissue paper and then I would seal it with my sticker that I got also with all of my branding on it and then I would put it in a cute little bag and then it’s good to go so yeah y’all, just with A few simple tools and a lot of time, TLC and some effort – you can private label at home yourself if you are trying to save that coin.

But another thing too, is you want to add the overall cost of what it takes to private label to your product. For me, private labeling cost anywhere from $ 2 to $ 3. So if you buy something like this bodysuit that I use in one of my articles for $ 12, you want to add maybe three dollars for shipping and maybe three dollars for private labeling, as well as the bags that you use the tissue that you use in The stickers, so if this was me selling this product, I would say the cost of this item is actually $ 18, and then you want to add anywhere from ten to fifteen dollars to that price and sell that item on your store.

To also give you wiggle room, if you do have any sales or if you have buy one, get one 50 % off or if you’re running any other advertisement. That would basically give an additional discount, and the final thing that I used to basically generate all of my sells – was just Instagram and now I use Facebook. So I basically saved this one for last, because it’s the most obvious, but using Instagram for influencer marketing.

I’r myself at the time when I started my store was my own influencer and that’s actually how I basically grew my platform organically by consistently posting a lot of outfit pictures, and it so happened to be that I was selling the outfits that I was wearing. So basically, what I would do is, I would just go out, hang out with my best friends for the day. Take pictures of me and my outfits put them on my website and then I would generate sales like that.

Now social media has increased to a whole different level to where you can use Facebook for ads. You have the swipe up feature an Instagram that generates a lot of cells and makes your conversion rate go up just because it’s easy access to the exact products link scaling your influencer reach by using other influencers, whether they be your friends or just having a consistent Strategy of making sure that you have one influencer post a week on your feed and yeah, that’s basically the different tools that I use to grow.

My business scale it to $ 10,000 a month. If you guys have any questions or you guys want more depth in the article go ahead and put down some suggestions down below, thank you guys so much for reading my article and don’t forget if you guys do, need more tips and more help on marketing. Don’t forget to check out audible and you guys can get your first audiobook for free when you go to wwww mine guru or you can text mine guru.

500. 500. Thank you so much and I will see you in my next upload. Be


 

Categories
Online Marketing

How to Use Email Marketing with Shopify Dropshipping 2019

Now, if you’re not already using email, you’re making a huge mistake, and in this very article I’m going to walk you through all of the basics as to how you can implement it and why it’s so important to have it implement it onto your store.

So with that being said, be sure to go ahead and stick through this entire article, because it’s going to be value, packed with a ton of content and walking you, through literally every single step on how to successfully set up email marketing for your store and making More money from your customers and also increasing longevity of your brand and the value of your customers over longer periods of time.

So without any further ado, let’s go ahead and get started right now, alright, guys, first and foremost, I want to walk you through a few of the principles as to why and how email is so important and how it should be incorporated into your store to align With your brand and ensure that you’re doing things at the right way and not diluting your email list, killing your conversions and making sure that you’re getting the most out of your ad spend now just like many of the drop shippers, all of us are going out There and spending a good amount of money on advertising to go ahead and get traffic to our stores.

Now, if you’re not utilizing automated email on the back end for all that traffic, that comes through your store, then quite frankly, you’re wasting a ton of money on what you went ahead and acquired now. Yes, you have all that data from your advertising, but, quite frankly, you also have these emails, whether it’s through abandoned carts or purchases, that you can leverage to increase your sales on your store with absolute ease.

So with that being said, I’m going to walk you guys through the principles as to how all of this works and the basic automated funnels that you can go ahead and set up to make sure that you’re not doing this day in and day out and breaking Your back trying to make sure that your emails are up to point when all this could very well be automated a lot of people, overcomplicate, email marketing. Quite frankly, it’s one of the biggest mistakes to go ahead and look away from it.

Just because you think it’s complicated because in this article I’m going to even give you my free email templates that you can plug and play to make sure that you’re doing this all properly. So before we get started into post, purchase, email and those kinds of email processes make sure you go ahead and drop an insightful comment below to be eligible for a free 30-minute consultation call I’ll, be revealing the winner in the next article.

That is going to be coming out next week. Now, the winner of that free consultation call. There will be one lucky winner that will be announced in next week’s article and once they go ahead and get announced, I will go ahead and contact them and then we’ll book that 30-minute consultation goal to go over and review any part of your shopify drop shipping Business so with that being said, let’s go ahead and move forward into post purchase processes, and now what I want to talk about right here is the importance of setting up emails after a customer purchases, an item from your store now, whether they had a purchase of You know five dollars or all the way up to a few hundred dollars.

You want to make them feel welcomed and build that connection now. Email marketing is one of the most important touch points that you should be incorporating into your business, because there are a lot of things that you can go ahead and do through the post purchase process. You do things such as educate them on the product that they just purchased, give them some sort of tutorial on how to use it and build up that perceives value and excite them to actually receive their order.

Second, you can also reduce their buyer’s remorse. I know that there’s a lot of people reading this article right now or I’ve done it myself, I’ll confess to it. There have been plenty of times where I’ve purchased something online and then a few days later, I’m wondering did I really need this or should I have really purchased this, and what you can do here is send those post purchase emails to begin to inform them and Let them know rest assured that their products on the way and that’s what they should be excited for it or even offer them a discount or welcome to your community by giving them some sort of education or value to your actual business.

Now this can be any sort of medium of content, maybe a article, a blog post, a tutorial on how to use your products and so on so forth to make sure that they actually feel welcomed and that they’re actually building a connection with your brand. Now. This is going to allow you to go ahead and build the longevity of your brand and gain a higher LTV out of your customers, which is a lifetime value of your customers, meaning that there’s a higher chance that they’ll come back and purchase more products from your Store, rather than just that, simple one-time sale and that’s one of the big advantages that we have over people that are selling on Amazon is that you could simply go ahead and find one customer that could purchase from you over and over again.

Whereas Amazon, you don’t get to build that relationship in connection with your customers and build a brand that is to last a long time. You can only live off of one-off sales for so long and supplementing your sales with repeat. Customers is one of the most valuable things that you can do to build a real sustainable business online. So, second, we’re going to talk about abandoned cart emails, which is how you can go ahead and regain lost sales if you’re, just letting your abandoned, cart, sit there or you’re.

Sending basic Shopify generated, abandoned, cart, emails you’re, simply not doing enough and not trying enough to actually regain that sale. Now, some people maybe didn’t want to pay shipping, or they got distracted and didn’t get to complete their order whatever it may be. You want to make sure that that is a personalized email, making sure that they are ready to go ahead and close that sale and the best and easiest way possible.

So in this article, once we go ahead and jump into my computer, I’m going to walk you through exactly how to set up a successful, abandoned, cart funnel, which is going to be super super important for people that are losing sales on the checkout page. So with that being said, let’s go ahead and dive into my computer right now. We’re also going to be diving, some other fundamentals, in addition to the stuff that we just talked about, such as sending flash broadcast emails to make sure that you’re spiking up your sales on times that are potentially down for your ads and also how to go ahead.

And set up dynamic, high converting emails, rather than generic emails that you may send every other day and stuff that might break your back because, quite frankly, all of this should be automated. You shouldn’t be going into your Shopify dashboard, pulling out your customers and sending them emails through your personal email account every day, because it’s just stupid and it’s wasting your time and money.

This should be automated stuff that is literally plug-and-play, so that once customers go through your funnels and go through your store that you have everything set up to maximize the value of every single store visitor with your business. So without any further ado, let’s go ahead and dive into my computer right now, so I could walk you through setting all this up right now so before we dive into my computer, don’t forget to drop that insightful comment to be eligible for a 30 minute.

Free consultation call and also there’s a bunch of free tools and resources in the description below that you should 100 % referred to it’s going to be super helpful for you guys and your businesses. So let’s go ahead and dive into my computer right now, all right guys! As you can see, we are now inside of my computer, and this is the dashboard of mail funnels. The automated email funnel app for Shopify all right.

So me and my team went ahead and made this application for the sole purpose of making email marketing easy and also since I’m presenting it to you today, I wanted to give you guys access to a 14-day, a trial which you can get down in the description Below and you can go ahead and give us a world go ahead and give it a test drive and if it works for your business, I guarantee it’ll pay for itself and more.

And if you don’t like it, you can literally cancel within the first 14 days of signing up for that free trial without ever being billed a single penny. So let me walk you guys through this entire platform, real quick and let you know exactly how to use it: how to set up these automated set-and-forget email funnels. So, as you can see, if you’re on the dashboard right now – and this is just a dummy account that I’m going to be walking you through so over here, you can see our weekly report, everything that’s going on with the app and we’re going to go ahead And start building out automated email funnels.

So let’s go to our funnel builder here to get started, and let me show you exactly what we’re going to be building our funnels around so over here we could just name this. You know test funnel one and then just give it a random description wherever you want, but most importantly, we want to focus on the triggers. So this is what starts an email sequence for your customers, based on the actions that you’re taking within your store.

So we have product purchase, we have product refund and also cart abandonment. These are the three primary ones that we have right now and also in the coming week. We’re going to be able to go ahead and send emails and create new triggers based on newsletters and also the minimum amount of money that certain customers have spent on your store or the LTV of your customers. So, for example, if someone has spent over a hundred dollars on your store and the entire duration of them being an existing customer, then they’re going to be put into a unique email series themselves.

And, of course, you could go ahead and customize that amount to set up to whatever you want to be able to be essentially a value threshold that will go ahead and send these customers an email based on what they’re doing, and you can go ahead and mark It to them accordingly, so for this example, we’re going to go ahead and just do a basic cart, abandonment, email and you could go ahead and even move forward with actually segmenting that specific, funnel with the specific products that you want, the funnel to be built for, But in this case we’re going to go ahead and do any product and we’re going to create a new email list so that we know every one that goes out and abandons cart is going to be on their own email list in our store.

So with that being said, we have that set up now we want to go ahead and build an email for that funnel. So let’s go ahead and build our drag-and-drop email with mail funnel. So this going to be our AC number one round description. You forgot this for the subject and then we’re going to go ahead and move forward with actually building this actual template now believe it or not. This is super easy for you to go ahead and do because we have all these pre-built content templates for you to actually work off of if you’ve never built good, looking emails or emails in general before so with that you can go ahead and check out our Dump for you email templates, we have a abandoned, cart, template right here, a post purchase and also a refund template, and that’s for, like all of our three basic triggers, and also in addition to that.

You have all these other categories that you can go ahead and check out to build the emails you desire, but, most importantly, one of my favorite ones that we have is the dynamic cart. So when we go ahead and plug this into our actual email template. This is going to adhere to whatever your customers are engaging with, so whatever products were in your customers. Cart, it’s literally going to pull the first three items that were in their cart and then plug them into this email, with the specific variance, the quantity that they had selected and more and then also at the bottom of this email.

It has a dynamic button over here and then also in this sub headline here that will direct them back to their actual checkout page with all of their shipping information all of the products in their cart and the variance already fulfilled in there, rather than bringing them Back to the actual website, or back to the cart page and everything is already pre fulfilled, reducing the hoops to jump through for your customers and also increasing your conversion rate on these emails into actual sales for your store.

So this placeholder right here is actually going to pull the first product image listed and Shopify for your product, so they’ll be reminded of exactly what’s in their cart: it’ll pull the product name, the variant, the color and the quantity or whatever options that you have for That specific product and actually go ahead and give them that button so, rather than leaving guys with just this template and all these placeholders, I want to show you guys how this actually looks in real life action.

So I’m going to go ahead and send a test email to myself here and you guys can do this if you have an account as well so literally just go to this little drop down menu and you do send test email. So you can go ahead and see what your emails look like before you start sending them to your customers. So we simply just go ahead and select any random product on our store and then we’re going to go ahead and send it to ourself.

So we’re going to send it to mail funnels at gmail.Com. This is just a junk email. Don’t send any emails here. Our real email address, if you wan na contact us, is support at fungals. Calm so be sure to go ahead and do that rather than spam. This email address cuz, you won’t get a response so over here we have this email that just came in and it says you forgot this for the subject and then right there.

We have our actual template here for the email address. So this is our dynamic. Cart. Template and both this link right here and the button at the bottom of the screen, will take them back to their checkout page. Alright. So with that, that is exactly what our dynamic cart template looks like, and if you wanted to go ahead and enhance it or add stuff around it, you could literally drag and drop whatever you desire below or above it or even within it.

So let’s say you wanted to go ahead and add an extra image somewhere, for example, and maybe show an entire collection. You could go ahead and add that at the bottom of your email, so that’s just a simple example of how to go ahead and build an email on mail funnels and then you can go ahead and simply plug it into your funnels here. So, let’s go ahead into our abandoned, cart, funnel and we’re going to add our first action to our email sequence.

So we’ll simply just label this, you know follow up number one, and then we select our email template, which is our EC one, that we just created and we’re going to go ahead and send this 10 minutes after someone abandons cart and we simply connect the nodes Right here and press save – and next thing you know people are able to go ahead and get this email on complete auto-pilot without you ever having to dive into your store and send some generic email that doesn’t convert or really adhere to what your customers been doing.

In their activity on your store, so with that being said, this is literally just a simple one: email sequence for your abandoned, cart. Funnel. Of course, you can add a bunch more after this literally, you could build out a seven or ten or 14-day sequence after this very first email and make sure that you’re doing your best to regain sales without being too spammy and making sure that you’re actually engaging With your customers – and you can do this with post-purchase emails, abandon cart, emails or refunds, and then soon to be in our next update in the coming week, is going to be newsletters and value-based triggers for your email funnel.

So all of this is extremely powerful for you to go ahead and move forward with, and actually once you sign up for mail funnels, you get our complete email templates for every single sequence that we offer on the platform so that you can go ahead and start Building your funnels, let me copy and paste our actual ad copy into your templates to make sure that you have everything set up in a matter of minutes.

So with that being said guys, it’s super easy to go ahead and get started with this platform. So if you’re, not utilizing email, you’re, simply just making a huge mistake and leaving all of this extra money and sales on the table and with mail funnels, we want to make things as easy to use as possible and also super affordable. Other platforms go out there and charge a significant amount for their services.

Meanwhile, this is going to cover all of your basic needs and it’s super super affordable and we even give you that free trial to get started so moving forward with all of these different types of funnels that you can go and create. Of course, we have our post purchase, email sequences and our wind back campaigns for refunds, so with post purchase sequences, we would want to go ahead and build out stuff that is going to increase.

Customer loyalty get them back to your store to spend more money, and also, if you wanted to, you, could offer them incentives to come back such as discounts. So this is a great way to really build out the longevity of your email list and if you wanted to go ahead and send them updates at any given time with mail funnels, you can go ahead and send a broadcast to any list that you desire. So let’s say you don’t have any emails on your store, nothing that’s gone through your funnels! Then.

If you wanted to go ahead, you can literally just export your leads from Shopify by pressing Shopify customers and you could add all of your emails from Shopify right into mail funnels with a literal single click of a button. And if you don’t want to do that, you could literally go ahead and import a list of leads through a CSV which is an Excel or numbers file and import. Those leads right here through our CSV importer, and if you wanted to take your leads out of mail funnels, you can export it through the CSV exporter.

So with that being said, super-easy, if you have an existing email list, this is your gok├╗ way to increase your sales instantly. So let’s say on Tuesdays: your ads don’t perform as well, and you want to go ahead and send out an email blast to all your existing subscribers to keep your sales up. You can do that by literally importing your leads and sending them a flash sale or some sort of broadcast, depending on what kind of promotion you would want to do.

Maybe you want to do 30 % off site-wide or give them a coupon code to go ahead and do something or a buy one get one promo whatever you want to do. You can literally adhere to whatever you want, build an email within five minutes or less with our drag-and-drop builder and send it out through our broadcasting capabilities with Mal funnels, because we don’t limit your email sending here. So with that being said guys, it’s you easy to go ahead and build out broadcast and then also you get all of your analytics for every broadcast, such as the amount of people that clicked opened and received your actual emails, and we even give you in-depth analytics After you send them for those of you that are sending those bigger broadcasts, so with that being said, guys be sure to go ahead and try out mail funnels for 14 days for a hundred percent free.

All you have to do is go down to the description below and you can sign up for your free trial or will instantly send you your free email, templates, the plug and play and start building out your funnels and also you’ll start making money on your store. That you wouldn’t have had before, if you didn’t, have these built out the generic emails that Shopify sends out with your abandoned cart. Emails are really not good and don’t convert very well in comparison to something that’s personalized and completely dynamic, based on what your customers are doing and you can add whatever content below or above it, and fully build out that email.

How you want it to look so with that being said guys, it is super easy to get started and also you could start rolling out these funnels for your win back campaigns and if you want those free email templates, so you don’t have to go through the Process of trying to think what to put into your emails, you can literally follow our hand, guided templates once you go ahead and sign up, it’s the first thing that we send you in that very welcome email with your login credentials.

So if you do enjoy mail phones and it’s something that you’re interested in or you simply enjoyed this article be sure to drop it. An insightful comment down below give me some feedback. Let me know what you’re thinking we’ve made some massive changes to this platform in the past few months and pretty much revamp everything from the inside out by way of our team and infrastructure, to make sure that our emails are sending better than ever and also our Services are more reliable than ever and brand-new support staff to go ahead and make sure that you guys have all of your needs covered at any given time.

Also, if you guys want to see more of the intricate details of the actual emails being put together step-by-step or you want to go ahead and see more email, marketing information just like this go ahead and drop a comment down below, and let me know what you Guys want to see next out of the blog, and, if you enjoyed this article, do not forget to go ahead and smash that, like button, we have a ton of free resources in the description below, for you guys to access at any given moment, such as our Free course, our free accelerator program application, that’s still open for a very limited amount of time and then also our mail funnels free trial, where you get 14 days of free email sending and those done for you, email templates, so without any further ado, Anthony Matt Sloan.

Here signing off on this article, let me know what you guys want to see next on the blog drop a comment down, and let me know what you guys want to see. Also you’ll automatically be qualified for the free consultation called giveaway, so I’ll be seeing you guys in the next article