It is time for businesses to consider utilizing social media, however their considerations should be based upon 2 independent situations. First, what kind of impact do social networks have on businesses? Second, what sort of effect can businesses expect without social media? The impact that social networks has on service varies, however it’s been kept in mind that nearly 80% of SMBs or medium-sized and small services have actually reported an increase in traffic with the assistance of social media websites. However, this is not a trusted statistic alone to ensure one’s success on using social networks for organizations.
Various surveys have been carried out on the number of individuals that use social media websites and the method they can affect marketing techniques. For beginners, Coleman-Parkes Research revealed that 84% of American business felt the desire to create new methods to communicate with their customers, consisting of social media and mobile marketing. If you take those numbers into consideration alone, you are missing out on out on a lot of prospective leads and traffic by avoiding out on social media
In an old study done by the 2008 Cone Business in Social Media Study, the statistics revealed interesting information which should be kept in mind by company owner. -60% of American residents use social media. -90% of those noted that businesses should have social media presence -85% of those noted that businesses ought to communicate with their customers through social networks.
Customers that were surveyed also indicated that companies need to utilize social media for the purpose of:
Problem resolving (43%).
Obtain feedback and remarks (41%).
Customer interaction with business (37%).
Market to consumers (25%).
These outcomes ought to be sufficient for company owner to consider the use of social media. If their consumers desire them on social media websites, it’s already an indication that they too want to reach to businesses. It’s an indication that services require social media since their clients are currently there. All they actually need to do is sign up, develop an account, put pictures, upgrade continuously, and they’re all set for life.
At this state, social media websites like Facebook and Twitter are here to stay for a very long time.
It is time for services to consider using social media, however their considerations need to be based on two independent circumstances. The impact that social media has on organization differs, however it’s been noted that practically 80% of SMBs or medium-sized and small businesses have actually reported a boost in traffic with the aid of social media sites. These results ought to be more than enough for organization owners to think about the usage of social media. If their customers desire them on social media sites, it’s already a sign that they too want to reach to businesses. It’s an indication that organizations require social media because their customers are already there.
Social Media and Customer Service
Even if you have a great social media strategy for your business. Customer service is key! The video below has great tips for your business to exceed your clients expectations.
For what you should be doing and what you should be focusing on when trying to Get fans to your shows, pound-for-pound email is still the best online marketing Platform for promoting bands, and their shows, a good mailing list – is crucial for Building a fanbase who will buy your concert? Tickets, your merchandise, Patronize venues and buy beer when age-appropriate.
Well, this the fans Cultivated for your band newsletter is more dependable than fans on social Network follows and likes on platforms like Facebook, Tumblr, Instagram or Twitter, one method for getting people to sign up for your email list could be a Sweepstakes, you can give away tickets to future, shows merchandise or downloads of Music and articles, while you’re building out your email list do the same with Your SMS text list and use it don’t be as aggressive as with your email.
Marketing, though, perhaps send out a text before your next event, maybe a week Before and then maybe a day before and be sure you segment your SMS text list, By area codes and use that appropriately so you’re, not spamming fans in Kansas, About your next show in Kentucky in some large metro areas, there shows all over The city on any given day or night, don’t price yourself out of that market during The last South by Southwest Conference in Austin live nation labs reveal that They have commissioned studies which concluded that the ticket price and the Associated fees and taxes is the number one reason why fans decide on attending Live shows or not you’re, building an audience here and many folks in Attendance are taking a risk on a band that they’ve never heard of before make It worth their while you might have to take a hit early on.
While you build your Brand, but if they like you, they might buy your seat. Or other merchandise after the show plenty of your fans will say: they’re Coming to your show, but those who have pre purchased a ticket definitely will And even if they don’t you’ve already earned the revenue from the unused Ticket look for ways to encourage fans to buy tickets sooner if you’re needing To drive sales in a more predictable manner, one technique may be to offer the First, 50 ticket buyers a chance to go to the venue early on the day of the show.
And meet the band for autographs during sound check, don’t reveal who the first 50 are until you sold the first 150 250 or 500 tickets, or not a particular date. And time another technique would be to bundle the tickets with free downloads, Of your latest release, but only award the free downloads to the first 500 Ticket buyers, I think you get the point here. Just get creative and check with a Lawyer within the contest that you run because you can get yourself into Trouble fast with the FTC and not even know it assume the people you’re Promoting to have never heard of your band before when you’re writing your Description about your gig be accurate and current and better yet send a link.
To a article photos, reviews or EPK with tracks that they can sample, don’t be Afraid to find your audience from Twitter YouTube, Instagram and Facebook Accounts of similar bands talk directly to the fans of the music that is similar To yours and be responsible for being the one who starts a relationship, you Can also connect with fans in the comments sections of online music blogs. And magazines, don’t be afraid to reach out.
You already have your love of music In common and fans, absolutely love connecting with artists post your events and invite people no More than two weeks before the show date on Facebook too early, then people Completely forget repost new info about the event a week out three days out and On the morning of your event, find fans on Instagram and Twitter and ask them to Repost and retweet your posts using a hashtag with the name of your band Trending Twitter hashtags can make the front page of Google so mastering Twitter and contemporarily boost your organic SEO, which can in turn have a Permanent positive impact on your search rankings, while most of your Facebook Work should be done well in advance.
Twitter and Instagram are best use. Just A couple of days before the show and definitely the night before in the day, Of the show also make sure the venues you’re playing are promoting the show on Their Instagram or Twitter or Facebook YouTube tik-tok, snapchat blog tumblr, AOL Compuserve Friendster myspace geo cities and probably their dog store pages as Well, let’s be honest: Facebook has at best flatlined and at worst and most Likely it’s on its way out, but it’s still too big to ignore.
There are Several companies who can create a customized Facebook page for your band, I’ve used page modo and wildfire with great success in the past. If you like to Get your hands dirty and code yourself. You can build your own solution, though. Just start at the Facebook developer site: let’s get old-school now for a second, a Few weeks before your local show notify magazines and music pop culture.
Sites about your concert, these should be editorial sites like the Dallas Observer Nashville scene, the Free Press in LA and the Houston press, as well as websites Devoted to local event listings like guide, live bands in town and eventful Send them a very brief, well-written description of the show, a list of Notable shows that you’ve played in the past links to positive reviews. Impressive web traffic numbers that the band has had on their own website in on Social media accounts and a web ready search engine optimized image of the Band only submit the websites that list shows that are similar to the genre of Music, that you’re being plays, there’s no point in wasting your time.
If you know You’re not going to get listed on the site now. None of this is hard, but there Are no quick solutions either you ever heard of elbow grease, get it out because You’re going to need it everything that I’ve mentioned in this List is based upon organic online marketing techniques. It’s all online Marketing one on one to anyone who is savvy to SEO social media or other kinds. Of internet marketing with that said, it only works when you stick to it.
Build Your audience and cultivate your relationships with your fans. If you Don’t believe me look at the fans who have followed East Texas, indie rockers Eisley around the world on and offline, you can also ask decades-old members of The KISS Army, gene and Paul realized how important steady organic growth of their Fan base was to building a career in music long before the internet was Around approached local radio and TV stations about doing spots on the air The day of your shows approached local newspapers and offer interviews of the Band to be printed the day before the show they’re going to be told.
No thank You 999 times out of a thousand, but there’s nothing equal to getting local Coverage in a market that not only opens you up to thousands of potential fans, But it gives your bands brand instant credibility, assuming that the interview Goes well now, I want to know what you think, so I can create the kind of Content that you want to see leave a comment for me or let me know what Questions you have, I check them every day and I’ll be quick to get you a Response, I honestly appreciate you reading and I’ll see you in the next article
So in this article it’s going to be a very concise and simple way to approach email so that you’re able to sell more and get way more return on investment.
For from an email list that you’ve built up hi there, my name is brandon brashears and I create daily marketing articles here. So, if you’re looking to grow your brand or your business with digital marketing, I really suggest that you subscribe here. I do everything from Facebook Ads to pay-per-click to SEO to basically every topic related to digital marketing. So if you’re looking to grow your business with digital marketing be sure to hit that subscribe, button and bells for notifications and if you enjoy this article, be sure to give it a thumbs up and comment below.
And let me know what you think. So, let’s talk about email, marketing, email marketing so often, and I work with lots of clients and they have a hard time figuring out exactly how to use email to sell, and it’s actually very, very simple. So, typically, when we’re starting to send out an email, we need to first have one overarching goal that we’re trying to achieve so sending out email for just for the sake of sending out.
Email is not helpful, and so there’s a few things. People ask well: how often should I be sending emails and how often should I keep in touch and all kinds of other questions like that and they get really complicated, but it’s actually pretty simple. So first I suggest, as a rule, for almost every business out there that you’re sending an email once a week. If you can now, I say if you can, because hopefully you’re creating content and doing other things like that.
But if you’re not sure what to sell then sell engagement right, we typically have three levels of funnel, so typically an email will be targeting whatever you know, stage of the funnel or the segment that you’re that you’re trying to reach, and with that you need to Have an appropriate goal so, for example, if you have somebody who signs up for your newsletter, it may not be the right time to send an offer.
That’s hey sign up for my highest level, coaching program so, depending on the relationship that you have with this segment and kind of what your end goal is you’re going to have to really figure out. What is the best objective, based on the funnel stage that we have right now, a lot of times, people don’t segment their email lists and so, as a result, they’re just sending to everybody their best customers and people that are brand-new in their funnel.
So make sure that you’re segmenting your list, because it’s very very important to be communicating properly with different groups of your list. Now, if you have analysts list, that’s just awareness, it’s good to send people to awareness content, to drive them further into your funnel and to build a better relationship with them. So, for example, with that kind of an email, you could send them. Two additional articles to Facebook pages to Instagram profiles, ask them to connect and take the further step in your relationship and it’ll help you to build and diversify your traffic as well so they’re going to be able to see offers there if it’s evaluation a lot of Times it’s good to start with a medium range or a small range product.
So if they’ve know about you, maybe they’ve been on a webinar. Now I’m sending them offers and things like that is a great way to engage them. And then, if they are current customers – and they know – you know your best kind of customers – that you have send them higher priced ticket offers and get them to buy more from you, because when you can get someone to buy more their average lifetime value goes up And if you’re able to increase the average lifetime value of client, then you can spend more to acquire customers, which is great, actually created a article if you click on this card up here, to check that out, but with the email figuring out.
What that end objective is first, is most important and there’s really only three steps after you figure it out what the objective is to get people to take action. So the first thing that you have to do is you have to get the email open. There’s really. Four types of emails that I like to send out and I use them over and over in different variations. I don’t tend to send these every single time, though, because people will start to get worn out from them, so the first type of email is a blind curiosity, and this is like the BuzzFeed clickbait article right, you’ll, never believe what we’re up to this week, or I couldn’t believe that he actually did this or you know something like that right, you’re like what could it be and it makes you want to open it and see what the rest of the story is.
People want to be included in the story and so having a headline like that is helps to get opens. The next is direct benefit. So if you want to say something like this, will clean your carpets better than anything, you’ve ever used right, we’re using a little bit of curiosity, but we’re also giving a direct benefit. People will say: hey. I have a dirty carpet. I need to clean my carpets. Awesome, I’m going to open this email, the Latin next one is urgency or scarcity.
So if you have a product that is you truly have urgency or scarcity? Maybe you have a special. You could say this offer ends tomorrow at midnight. Then people will say. Oh man, I don’t miss out and they’ll open your email and then the last one that I like to use. A lot is proof or specific results, and with that I say like you know, let’s say you have a business opportunity or something right. He made five thousand two hundred twelve dollars in six minutes.
It’s really specific and it’s results, and so people that are interested in making money would be interested in opening that email. So again getting the open of the email is the very first step. If people don’t open your email, they’re not going to be able to read what’s inside of it, and that brings us to step two so step two is to get them to read. What’s inside and then click so doing both of those things.
There’s a few things that I like to do to increase the clicks on emails number one. Is I like to use a variety of links inside of it now it’s important that you don’t put only links in there because you can get flagged for spam, but typically I’ll do a variety of both buttons and also text links. That say, you know click here. So, instead of having a button, it’ll say the actual word I like to be testing those just to see what the audience clicks more and it’s good to have both visual call-outs that are there buttons that are different from everything.
So people can see, but in general people are viewing emails on their mobile phones a lot more than they are on desktop, and so, if you create an email, it needs to be very easy to read on mobile and the button needs to be there. That’s easy to click, but again the whole purpose of the email is to sell the click to take the next action so figuring out. Just that one specific action that you’re looking for them to take and then selling that click is, is very very important and it’ll help you to get more traffic to your your web page.
Now there are some exceptions to this rule. I think that if you’re trying to get somebody to respond to you having them like right, write back and respond is actually a good tactic. A lot of times. If you have the ability to respond, dracs people so asking them to use email like a medium that they use it with their friends and family, that’s a cool thing. So if you’re not going for the click, ask for the reply, so in general you don’t need to sell everything once they’re on the page.
So the the email body that you’re writing and creating all that you’re trying to do is to sell the click to the landing page. You don’t need to do too much. You can again use the four elements that I spoke of in the email headlines on how to get people over to your your web page. So it’s the Curiosity, direct benefits, urgency or scarcity and then proof and results. So you can use all of those elements to drive people to your landing page as well, and then once they’re at the landing page, they’ve made a decision right.
So they’ve already done an open they’ve done a click and now they’re at the landing page. Let the landing page do this sell and you can use tools like articles and a lot more long-form content and there you can really do the heavy lifting of selling and have all of the elements that help to make an effective sales page or landing page and Really at that point, it’s it’s time to take. You know that that uses the additional tools that you have inside of a web page instead of trying to do everything inside of the email.
So one thing, though, is that emails that are boring never get opened and if they do get opened, they end up actually harming your brand, so make sure that you’re not selling sending boring emails, but also don’t be too high, P or clickbait T that you’re not Actually, providing what you’re talking about so it’s a very, very fine balance, I’d, say being useful, being educational being entertaining are sure ways to get your emails opened and to have people trained to use your email.
So I hope that this was helpful. If you have any questions or need help with email, please comment below I’m happy to help and if you enjoyed this article like the like the article and please if you enjoy digital marketing or if you want to grow your business with, did your marking consider subscribing? I again make daily marketing articles here and I run a digital marketing agency so have a great day, and I will see on the next article have a good one.
So in this article it’s going to be a very concise and simple way to approach email so that you’re able to sell more and get way more return on investment.
For from an email list that you’ve built up hi there, my name is brandon brashears and I create daily marketing articles here. So, if you’re looking to grow your brand or your business with digital marketing, I really suggest that you subscribe here. I do everything from Facebook Ads to pay-per-click to SEO to basically every topic related to digital marketing. So if you’re looking to grow your business with digital marketing be sure to hit that subscribe, button and bells for notifications and if you enjoy this article, be sure to give it a thumbs up and comment below.
And let me know what you think. So, let’s talk about email, marketing, email marketing so often, and I work with lots of clients and they have a hard time figuring out exactly how to use email to sell, and it’s actually very, very simple. So, typically, when we’re starting to send out an email, we need to first have one overarching goal that we’re trying to achieve so sending out email for just for the sake of sending out.
Email is not helpful, and so there’s a few things. People ask well: how often should I be sending emails and how often should I keep in touch and all kinds of other questions like that and they get really complicated, but it’s actually pretty simple. So first I suggest, as a rule, for almost every business out there that you’re sending an email once a week. If you can now, I say if you can, because hopefully you’re creating content and doing other things like that.
But if you’re not sure what to sell then sell engagement right, we typically have three levels of funnel, so typically an email will be targeting whatever you know, stage of the funnel or the segment that you’re that you’re trying to reach, and with that you need to Have an appropriate goal so, for example, if you have somebody who signs up for your newsletter, it may not be the right time to send an offer.
That’s hey sign up for my highest level, coaching program so, depending on the relationship that you have with this segment and kind of what your end goal is you’re going to have to really figure out. What is the best objective, based on the funnel stage that we have right now, a lot of times, people don’t segment their email lists and so, as a result, they’re just sending to everybody their best customers and people that are brand-new in their funnel.
So make sure that you’re segmenting your list, because it’s very very important to be communicating properly with different groups of your list. Now, if you have analysts list, that’s just awareness, it’s good to send people to awareness content, to drive them further into your funnel and to build a better relationship with them. So, for example, with that kind of an email, you could send them. Two additional articles to Facebook pages to Instagram profiles, ask them to connect and take the further step in your relationship and it’ll help you to build and diversify your traffic as well so they’re going to be able to see offers there if it’s evaluation a lot of Times it’s good to start with a medium range or a small range product.
So if they’ve know about you, maybe they’ve been on a webinar. Now I’m sending them offers and things like that is a great way to engage them. And then, if they are current customers – and they know – you know your best kind of customers – that you have send them higher priced ticket offers and get them to buy more from you, because when you can get someone to buy more their average lifetime value goes up And if you’re able to increase the average lifetime value of client, then you can spend more to acquire customers, which is great, actually created a article if you click on this card up here, to check that out, but with the email figuring out.
What that end objective is first, is most important and there’s really only three steps after you figure it out what the objective is to get people to take action. So the first thing that you have to do is you have to get the email open. There’s really. Four types of emails that I like to send out and I use them over and over in different variations. I don’t tend to send these every single time, though, because people will start to get worn out from them, so the first type of email is a blind curiosity, and this is like the BuzzFeed clickbait article right, you’ll, never believe what we’re up to this week, or I couldn’t believe that he actually did this or you know something like that right, you’re like what could it be and it makes you want to open it and see what the rest of the story is.
People want to be included in the story and so having a headline like that is helps to get opens. The next is direct benefit. So if you want to say something like this, will clean your carpets better than anything, you’ve ever used right, we’re using a little bit of curiosity, but we’re also giving a direct benefit. People will say: hey. I have a dirty carpet. I need to clean my carpets. Awesome, I’m going to open this email, the Latin next one is urgency or scarcity.
So if you have a product that is you truly have urgency or scarcity? Maybe you have a special. You could say this offer ends tomorrow at midnight. Then people will say. Oh man, I don’t miss out and they’ll open your email and then the last one that I like to use. A lot is proof or specific results, and with that I say like you know, let’s say you have a business opportunity or something right. He made five thousand two hundred twelve dollars in six minutes.
It’s really specific and it’s results, and so people that are interested in making money would be interested in opening that email. So again getting the open of the email is the very first step. If people don’t open your email, they’re not going to be able to read what’s inside of it, and that brings us to step two so step two is to get them to read. What’s inside and then click so doing both of those things.
There’s a few things that I like to do to increase the clicks on emails number one. Is I like to use a variety of links inside of it now it’s important that you don’t put only links in there because you can get flagged for spam, but typically I’ll do a variety of both buttons and also text links. That say, you know click here. So, instead of having a button, it’ll say the actual word I like to be testing those just to see what the audience clicks more and it’s good to have both visual call-outs that are there buttons that are different from everything.
So people can see, but in general people are viewing emails on their mobile phones a lot more than they are on desktop, and so, if you create an email, it needs to be very easy to read on mobile and the button needs to be there. That’s easy to click, but again the whole purpose of the email is to sell the click to take the next action so figuring out. Just that one specific action that you’re looking for them to take and then selling that click is, is very very important and it’ll help you to get more traffic to your your web page.
Now there are some exceptions to this rule. I think that if you’re trying to get somebody to respond to you having them like right, write back and respond is actually a good tactic. A lot of times. If you have the ability to respond, dracs people so asking them to use email like a medium that they use it with their friends and family, that’s a cool thing. So if you’re not going for the click, ask for the reply, so in general you don’t need to sell everything once they’re on the page.
So the the email body that you’re writing and creating all that you’re trying to do is to sell the click to the landing page. You don’t need to do too much. You can again use the four elements that I spoke of in the email headlines on how to get people over to your your web page. So it’s the Curiosity, direct benefits, urgency or scarcity and then proof and results. So you can use all of those elements to drive people to your landing page as well, and then once they’re at the landing page, they’ve made a decision right.
So they’ve already done an open they’ve done a click and now they’re at the landing page. Let the landing page do this sell and you can use tools like articles and a lot more long-form content and there you can really do the heavy lifting of selling and have all of the elements that help to make an effective sales page or landing page and Really at that point, it’s it’s time to take. You know that that uses the additional tools that you have inside of a web page instead of trying to do everything inside of the email.
So one thing, though, is that emails that are boring never get opened and if they do get opened, they end up actually harming your brand, so make sure that you’re not selling sending boring emails, but also don’t be too high, P or clickbait T that you’re not Actually, providing what you’re talking about so it’s a very, very fine balance, I’d, say being useful, being educational being entertaining are sure ways to get your emails opened and to have people trained to use your email.
So I hope that this was helpful. If you have any questions or need help with email, please comment below I’m happy to help and if you enjoyed this article like the like the article and please if you enjoy digital marketing or if you want to grow your business with, did your marking consider subscribing? I again make daily marketing articles here and I run a digital marketing agency so have a great day, and I will see on the next article have a good one.
What are you passionate about? Are you into Collecting beetles, are you into knitting? Are you into history? Are you into civil war Are you into cars? Are you in the choir in your church, That is where you Start with social media because see you’re, passionate about it, aren’t you You already have a drive to do it so you’ll learn all the social norms, One of the things That always frustrates me is people say blogging is easy, It’s not it’s! Actually, quite complicated, I mean blogging is easy, is like telling a woman Is easy to understand to a 13 year old boy? That’s not fair! I’ve been married 19 years.
You guys are complicated. Even you guys, don’t know, you’ll go and say. Well, I don’t know It’s very different. There’re all these jokes about men and women. It’s very true! The blogosphere is very much that way. It’s a far more Complicated communication media
So when you’re sending traffic to your website or sending traffic from Google or Facebook or anywhere, you want people to opt into the offer that you’re driving you’re driving them to you, and so this is going to be very helpful for creating offers that work better and Hopefully reduce the cost per lead that you’re getting so, let’s get into this article, hey there buddy, my name is brandon brashears.
I make daily marketing articles here. So if you’re looking to grow your business with digital marketing, I talk about everything from pay-per-click ads to email, marketing to conversion rate optimization to SEO to basically anything related to digital marketing. So if you’re looking to grow your brand with business or your business or brand with digital marketing be sure to subscribe here, alright, let’s get into this article.
So when you have traffic that you’re sending to a web page, you should have an end offer in mind. If you don’t have an offer in mind, then you’re, probably wasting a bunch of money, so number one make sure that you have an offer. But once you have an offer, let’s do a few steps that are going to help you to get the most out of it and convert as much as possible. So the first thing that you need to do is the offer needs to be consistent.
So if you say, for example, on your ad hate, we have a free book, come and get the free book and then all of a sudden they get there and then it’s 1995 and shipping and handling it’s not really a free book so make sure that the Offer is consistent from the ad to the landing page throughout the whole process: you’re, not adding things to it or adding a lot of terms and conditions to it. People are going to see through that and they’re going to say this is not true.
It is a scam and they will not buy from you, so it has to be number one very consistent in the entire way through again, if you’re trying to drive traffic to a web page. What’s the point of driving people under false premise, so you’re, basically lying to them, make sure that you’re not lying to them. Make sure that you’re, honest and open about what the offer is, because you’re trying to attract those people, you don’t need to sell something that you’re not selling.
The second thing is, it needs to be really clear: what are they getting? What is the benefit for them? If you haven’t done so already be sure to read this article, I talked about three questions that you need to ask yourself before you run any ads. It helps you get really clear about who you’re serving how you’re helping them and the best way to deliver that. So be very clear in what you’re giving them.
The third thing that you need to do is make sure that it’s congruent it has to be congruent to your brand. It needs to make sense why you’re offering this it has to be relevant to your core offers and really be congruent with your brand. So if you have, for example, a luxury hotel, if you’re offering a free timeshare, stay, it’s not going to be a congruent brand offer for your business right. So you’re going to want to make sure that every piece of you offer every piece of the ad.
Every element within your website is going to match your branding match your positioning and the offer that you have it’s like if you’ve ever been somewhere and you’re like hey, this isn’t adding up, and this seems kind of sketchy. That’s the same thing. If you don’t have congruent offers with your website – and it doesn’t look good so make sure everything is congruent and well branded number four: does it make sense? It has to make sense in order to deliver value to people? I can’t tell you how many times I say: okay, what are the best offers that you want to be driving people to for your business, to the small business owners and they’ll say well.
I have this package in this package and this package – and I can do this and I have this, and can we pull up the website? I have everything listed out there. That is not very simple and easy to understand. It needs to be very simple. The simple more simple, the better: we need to be able to convey what the value is really really quickly. We only have a short amount of time, typically to do that with cold traffic, so it needs to be very, very concise on what it is that you’re offering and how you deliver value to these people.
So for it to make sense, you should make it as simple as possible, and I like to make things as simple as possible in every aspect. So if you’re able to convert them natively right, so we don’t have to send them to a landing page. If we can convert them, natively, that’s even better and so simplicity inside of every aspect of the digital marketing, helps you to increase conversion and attract a lot more customers and clients.
Add a better price so make sure that it is as simple as possible and the last tip is to make sure that it’s described well, so you need to really deliver your value as far as what is the before look like and then what does the? After? Look like and if you’re able to convey what the before and after is it’s a problem that your target market is actually having. Let’s say that you were a dentist right and you were going to help people that had been afraid of the dentist.
So you can talk about all of the fears and the troubles and the worries and talk about what it’s like to be there, what they will go through and and where they will end up where they will finally be able to put this stress aside, because we’re Not scary – and you know they’re like talking about all these emotional things – that’s just an example there, but if you are able to describe the before and the after well, if you’re going to have such a better time converting these people that are visiting your website or Your web pages your landing pages because they’re going to feel and understand, what’s in it for them so many times people talked about offers in their business and they just talked about themselves.
Instead of talking about what’s important to the client, so make sure that you’re framing all of the conversations that you’re having around the customer and around the client, they need to understand. What’s in it for them, because that’s ultimately all that they care about, especially the colors of the traffic, gets right, so the less people know about you, the more important that it is that you’re telling them what’s in it for them.
If you have people that are friends and family that know like and trust you already, you don’t have to work hard to sell them. They’re interested in you. The reality is, when you have a business in your online people, don’t really care about you, I’m sorry. They don’t care about me either. It’s okay um! You just have to understand that they are all about. What’s in it for them, because they don’t owe you anything, they need to understand what is in it for them, so make it very, very clear and, and let them know exactly what’s in it for them alright, so I hope you enjoyed this article if you liked It be sure to hit that thumbs up button and if you have any questions, comments or need help with anything.
Please comment below. Please also subscribe here. If you want to grow your business with digital marketing, if you’re looking to increase sales online, this is a great place for you hangout. So, thanks for reading and I’ll see you on the next article have a great day.
Today, I’r with Michael T, Johnson chief creative here at slam and we have a Pretty fun topic today we’re talking about YouTube, yeah and I think the fun Thing about YouTube is every time you get a camera out.
If there’s a kid Anywhere around they’re going to ask: is this going on YouTube? So that’s that’s been. My experience is not only that, but everybody wants to be A YouTube star right, it’s true, I you know they. We already know that YouTube. Is the number two most visited site just right behind Google? You know it’s the Second, behind Google again most visited search engine, but if anyone’s like well You know YouTube’s not necessarily relevant for my business.
Maybe it is Maybe it isn’t, but if you have kids, you know that they’re reading YouTube and So YouTube is going to be around for a long time. Yeah it’s it’s definitely not going. Anywhere and even like some of the big players in the social space, like Facebook Instagram, which is Facebook they’re, always still trying to catch up. To what YouTube’s doing on article as far as getting a user and keeping them for a Long time but uh but like you’re, saying the business case, if you’re a brand or a Business I mean you’re not going to be a YouTube star for the most part, unless You know you’re, you were some really really hard.
Have a great natural Charisma and you put a lot of money into it – right, Yeah, right but uh, but what you Can leverage is kind of like the SEO benefits being discoverable and kind of Boosting up your brand in some certain ways, so you know, I think, the way that Most businesses use YouTube is just as a place to host their articles, but with a Couple tweaks: you can take that hosting to make it work for you better with, like Some search engine stuff and things like that yeah, you know I find myself more Often than not, if it’s something that I, if it’s something that I’m trying to Figure out, you know I’d rather read a article than read yeah, that’s just the way.
My brain works, and so even if I don’t go to youtube To make that search, which sometimes I don’t I do it in Google, but that I just Clicked articles, yeah and so with Michael’s talking about Being discoverable, that’s what we’re talking about like creating article Content that people can discover what they’re searching for a solution to Whatever problem they’re, having that your brand can address yeah and I think The other huge benefit of YouTube like apart from that discoverability as There’s a whole ad platform behind YouTube that, like you said, like my kids, Are addicted to YouTube, they will binge read and binge read and binge read.
And that’s, usually the behavior people on YouTube is they’re not there to just Scroll through, like Facebook they’re there to read a lot of content and That’s an opportunity to serve some ads that are incredibly relevant to that Person, you know, because there’s so many people of all ages on YouTube, just Consuming and kind of just binging on content, it’s important as a brand to be There, like in pre-roll, you know, and so we know the average attention span – is 7 To 8 seconds right, yeah and so YouTube geniusly Right they they they did something pretty amazing.
They introduced Six-Second pre-roll ads, so it kind of fits right within that attention span. You know universe, and so what those ads allow you to do is when the person’s Getting ready, you know to read whatever it is: they’re getting ready to read. Like you can just hit them really quickly with something that’s super Exciting super engaging it’s six seconds just long enough to get some awareness.
And over time like, if you’re advertising, these six second articles to your your Ideal target market then they’re going to see these six second ads over and over And over again, and what’s going to happen, is that brand awareness is just going to Increase and so that’s a great way that we’ve seen to like introduce new Products new brands to kind of reinforce some of this brand recognition. You know With your target audience yeah and it works really well and especially works.
Really well because this is how I hear about the lol surprise, that toys for my Daughter, because every every uh every article she reades every few articles she Gets a she gets an advertisement for some new toy, so in a day and age when People don’t read commercials or really read a lot. Tv, this is like a great way to get awareness for your product. I don’t know How my kids find the toys they do, but apparently it’s just on YouTube.
This is True so the next thing to talk about with YouTube is you know, early on Besides the ads, we talked about this idea of creating good content that helps You get discovered and there’s been a big change to the YouTube YouTube. Algorithm and in the last year, so I mean this may not be super familiar to a lot. To a lot of people, but we put out fairly regular content on YouTube and for a While what YouTube was favoring was daily uploads and if, if you’re uploading, Content consistently daily, then like there was a greater chance of you being Seen but they’ve kind of flipped that so we’ve seen a change on the algorithm Where what YouTube favors is kind of this longtail keyword, so when you think About longtail keywords: this is what you’re, putting in a Google search when You’re trying to find something not only that but they’re favoring, older catalogs Of content, so if you can consistently put out things that have to do with your Brand that people are searching for you’re going to get found and it’s going to Not just help you on YouTube, but like help you on your website as well, yeah And you know if, if you want to dig into the SEO reasons, why they’re doing that It’s probably because, like people figured out how to gain the system, Yeah and post stuff really quickly like new blogs, yeah and it’s spammy stuff, Right and so now, favoring my assumption.
It’s favoring, the older catalogs, the Ones that haven’t been banned from YouTube, there’s kind of this built-in Credibility and yeah – and you know so that’s what Google or YouTube once so You know we’re not really going to dig into the SEO like do’s and don’ts for YouTube. Or just in general, we’re probably to do SEO in a different show yeah, but this Longtail idea is just in a nutshell: you know if you’re trying to rank in your Youtube search results for like red widgets everyone and their brother is Probably trying to rank for that too, so it’s really very difficult.
That’s what’s! Called like a short it’s a short word, so it’s a short phrase: a longtail keyword, Is something that red ridge widgets that I can use in my Buick? You know that’s a Longer phrase it’s probably not searched very often, but if that’s something that Your brand then optimize for that phrase, yeah and You’ll, be you know in the top five yeah, not only that, but you’ll be more Relevant to the viewer, that’s searching for that which is really important.
Because one of the things that we’ve seen in the back into YouTube this year, Is that if you’re not super familiar with YouTube back in, they used to just Show you like how many views your article got, which is good information, but what They change this here. Is they show you how many impressions your article got and How many people clicked on that article? So if you do what you’re talking about not Red widgets, but whatever it was red widgets for Buick and and that’s Incredibly relevant to that person, that’s searching that then that article is Going to get a higher percentage of click-through on the topic and when it Gets a higher percentage of click-through, it’s shown to more people.
So it just kind of compounds on itself. You, you use this information to to give Things that are more relevant to the person searching and that always works Good for you in the long run, but if the article is relevant to what they clicked. On and they read it, which that’s, how YouTube is going to determine whether it’s Relevant or not, then it’s going to get shown to more and more people, so yeah Yeah, it’s simple, so I think the other interesting thing about this is so we’re.
Talking about creating like longtail keywords and creating relevant content, But the one thing that you have to do is make sure you get the attention of People and that they actually click on it to begin with, so you could make some Great content, but if nobody is able to find it or nobody sees it, it doesn’t do Any good for you so so there’s two very important things. One of those is making A clickable title for your article, so we talked about this like keywords, but if You get really spammy with a ton of keywords.
You got to remember a human Being is going to look at that title, not a computer yeah! That’s a good point. Because when a lot of people think about optimizing to show up higher and their Search results like on a YouTube they’re thinking about like how many keywords: Kind of stuff into the title and think about just the way that you’ve engaged With YouTube you’re not going to click on a title; That has a million keywords in it: you’re going to kick click on a title that answers The question that you’re asking and does so in a way that prove That it’s relevant, it’s authentic, a human has written it.
So don’t try to Keyword stuff, it’s not worth it yeah so and then the other part of getting People to click on your article is the thumbnail, and this is like arguably, the Most important part to get someone to want to click on your article so like if You’re looking, if I’m doing a search on Google, I’m probably looking on the words Like what the title is, but if I’m on YouTube that that thumbnail is what’s Going to entice me to click, I came across some really interesting information.
About like how the machine learning and AI and everything behind Google and Youtube’s algorithm on those on those thumbnails is and honestly it’s kind of Creepy and it’s weird, but it’s also fascinating so so Google has this thing: Called cloud vision – and this is like this – is the machine learning AI behind Like photos in Google, so if you have a let’s say I have a picture of a person. In a photo – and let’s assume this photo has no words on it at all.
Like I didn’t Put the title: it’s just a picture of a person, maybe they’re doing something or Holding something so what cloud vision does? Is it takes that article? It analyzes The emotion of the person’s face, so it knows the emotion for one it creates a Tag list for what’s happening in that photo, so we talked about keywords and Like longtail keywords, it creates its own list of keywords and tags based on What’s in that photo, it finds the person it pulls their identity from online and It finds all the websites where that person is or all the websites that are Associated with that, so it also creates all these matches for, where related Contents found on the web and for one that just tells you how important those Thumbnails are but also to me it’s just like kind of geeky, fascinating yeah.
You Know like as you’re going through all the things that it does it. You know they Say and the reason why I say they say is because there is no list of what Google Or YouTube actually does anywhere right like this is all just based on Experience and based on like people running tests over and over and over Again to see what works and what doesn’t like you search, and so we look at these Findings and then we’re able to determine you know what some of the best Practices that we should be doing, and so when you talk about like how they Analyze the photo to determine who it is, and then they go out to the web and find Out, where else that person is then it? I immediately am thinking about social Yeah, because we know, especially on the Google side, that social plays a major Role in SEO value, and so the more interaction, the more engagement you have.
On your social pages, it’s going to tie back to your website and boost your website. And so that’s how they’re doing it like they’re, drawing these connections and so If you’re an influencer and you’ve never been on it YouTube before, but you’re You’re known everywhere, I bet you’re going to get a bigger bump. Yeah just Because of the sheer volume of stuff that you have out there yeah, so that’s Pretty cool yeah: it is it’s pretty crazy how everything is connected.
Well, this Has just been an amazing topic that you know we wanted to just scratch: the Surface but I think we actually did a little bit of a deep dive into some of Just like YouTube and search engine optimization for article yeah, but you know Really just scratch the surface yeah. It is a big topic. I mean this could be like Five or six more episodes – and we still would have just scratched the surface so So maybe we’ll pick this up again another time, but for now thank you for Tuning in, if you have questions about YouTube or search engine, optimization For article then leave us a question in the comment.
Let us know what you’re Thinking and Michael we’ll get back to you with an answer right there in the Comments, so thanks again for tuning in and we’ll see you next week, thanks for Reading, if you like what you just readed subscribe, then hit that Bell. You’ll be the first to be notified when new content goes live. After that you can Read more articles from slamming see we pick something we think you’ll love,
Today, every business can Use influencer marketing, it doesn’t matter what you sell and what you offer Everyone can be an influencer today we all publish something on social media. You don’t need to be a celebrity to become an influencer and today brands Prefer to work with smaller niche influencers, rather than with people who Have million followers this way they make sure that they target authentic Audience who is really interested in their product and services, the tip Number two: is: you need to win attention of your audience with live? Article today, human attention is a very valuable resource.
There is so much Information around us that it’s so difficult to stand out, so you need to Start incorporating live articles into your marketing campaigns, but you need to Understand that if you have nothing special to show better, don’t do a live! Article, the article should be at least 10 minutes long. You need to engage with Your comments that people ask with consumers reply to their questions and You need to pay attention to live audience and the replay audience and Advertise article to both of them start using purpose-driven marketing, don’t Create content that just sells, you need to talk about some greater purpose.
So choose your position show who you are use; emotions to build relationship; With your audience, start movement of your community and continue building it There are some special techniques that big brands like Apple and Google use, so If you want to go bigger, you need to start using them as well. The first one Is go horizontal when you acquire a paid customer offer them a variety of Products and services then retain your customers by using a subscription model.
Create interesting campaigns and leverage your ceo or founder as a brand and Optimize your marketing strategy for four big tech companies – Amazon, Google, Apple and Facebook and the tip number five: if you don’t have sufficient funds, For content creation, don’t worry because today you can create great content on a Budget, first of all, you need to know your customers’ needs and goals. One of The best strategies to create content on a budget is to run a user-generated Campaign because you will get free, authentic and really engaging content.
Today, you can shoot great articles and photos just using your mobile phone, so I Advise you to identify trends via influencers on buzzsumo platform and Create relevant content so guys these are five digital marketing tips on how Your brand can succeed in 2019. If you have any questions, please let me know or If you want me to cover something special in my next articles, write down in The comments below – and I will see you in the next article bye, bye,
We’re going to learn about lumely lumely is a social media management tool and we’re going to go in and set it up and actually see what it does. If you’re starting your business and you’re feeling overwhelmed from posting all over the place and just trying to find the time to do it by the end of the day, that sometimes seems like all that you’ve gotten done is that you’ve post posted right now.
Many of you already realized that you don’t need to be posting all over the place. If you have one place that you post that’s enough, especially in the beginning, and you want to build from there, but today we’re not talking about what you should be doing. As far as posting, but I’m going to offer you a tool, that’s going to help you post ahead of time. So you could take a day and say I’m going to post out everything for the month and have it set and it will go ahead and post for you now.
Another way to do that is to hire a virtual assistant. But some of us just don’t, have the funds right now to hire virtual assistants, so you’re looking for software tools that are going to help make your life easier so that you can put your time into things that are creating money, alright, so lumely, let’s get started. Let’s go in and look at it and, like I said we’re going to go right to the beginning and we’re going to set it up to show you how easy it is.
They do have a 15-day review. There is a link below so go ahead and hit that if this is something you’re interested in but before you do that check it out here and see if this is something that you’d be interested alright, when you get on the first page, when you get your 15-Day review they’re going to it’s you’re, going to create a calendar and that’s exactly what you’re doing you’re scheduling your posts.
So I wanted you to see how easy it is to set up you’re just going to follow. You can add a lote logo here for your business or you could add your own page, we’re going to write a demo company here and then your time zone now. This is where it is really neat. Okay. This is where it’s a huge time-saver in your business. Let’s say you are at the point, your business, that you’ve master two or three social media accounts and you are posting okay again, if you’re brand new, you need to focus on one get to know it and then expand, but here you can post on Facebook.
You are, if you’re doing Facebook for ads Twitter now Instagram isn’t here yet, but they will send you a notification, reminder and say: hey you posted every place else, make sure you get your Instagram. There is a little note here that they’re working on it. That’s usually a big one: everybody wants to make sure they can post on their Instagram. So you know if you get on there now and you know that they’ll at least notify you that step is there.
They also can post on Pinterest, LinkedIn and Google, my business. So we’re I’m going to have just to connect to a couple: let’s do Pinterest and Twitter now, each time I hit one of these, it’s going to actually search for my account and then connect. So I’m just going to do Twitter and Pinterest right now. Just for the sake of time, so we’re going to connect to those and then we’ll I’ll show you how you can set up your account.
Okay, I changed it to Facebook. When I was trying to get into my Twitter account, it wasn’t taking my password and it would take me a while to go. Look in my Google Docs to find the update at 1:00 and all that stuff. So anyway, I am in Facebook, and I just put it on my business page and Pinterest. I just picked a couple things so with that make sure as you’re setting up you have access to all of your accounts and all of your passwords.
It will take you a few minutes to get that all connected. What happened was it just connects, but then you’ll have to know your username and password. Alright, let’s go to the next step. Now this one, if you have a team working for you or maybe you just hired someone in your family, maybe there’s maybe one of your kids. Your teenage kids could help you with this. Okay, you have different three different workflows that you can choose from.
So this is one thing I do love about this one. You can have more than one collaborator in charge. So if you have somebody helping you, but then there’s going to be some different steps, draft pending approval requires edits, approved, scheduled and publish, so your post is going to be in one of those pockets. If you don’t need all that, it’s just you, nobody else is working with you. Then you want to come down here, possibly look at the light, workflow one collaborator, but you still may have some things in draft pen.
Approval requires edit schedule published you’re still thinking. Well, I don’t really set up drafts. I just get right in and I do it. Then you want to go down here. Zero work through no approval steps. Three post states you’re going to have a draft scheduled published so you’re not going to go in and edit and things like. Let let’s just go with the light one and select that for today now, if you’re, someone that runs out of ideas and maybe sometimes you’re sitting down you’re like oh my gosh, you know I just need like ten more ideas and because I’m posting for the whole Month and that can be cumbersome right here, you can ask gloomily to grab your RSS feed URL.
So maybe you have feeds coming in to those different platforms. They can pull them in and say: hey here are some things you might want to repost or you might want to edit it and post it. If you don’t want them there then don’t add it. Okay, I’m going to skip that for now and we’re going to go forward, but a pretty cool idea because, like I said, it’ll help you with ideas here you can invite people to approve, couldn’t contribute or view your post on your calendar.
So maybe you want someone like that first step to come and be a collaborator collaborator and say that really fast, three times collaborator but put their email in and whatever their role is and the role could be an editor, a client, a contributor, a viewer or just A custom role, so maybe you just want someone to look them over, even maybe you’re, in a position where you know you’ve got somebody you’re working with and they you know you have them, come in and get their ideas.
So you have these options. You do not have to choose them all right now, we’re going to finish and get to the fun part. I just wanted you to see how easy it is to set up, because sometimes we see these different tools for our business and just trying to learn the tool can be overwhelming, and then you get stuck and you’re more overwhelmed. But if you just take the time schedule the time and say I’m just going to sit down, take a whole day, maybe take two whole days block everything out and get it done.
And then you have a whole month where you can have stuff already post it, and you don’t have to worry about it. Am I in teaching, as a teacher, I have I’m a teacher and I homeschooled, but one of the things that I would do, especially with children that have trouble doing lots of things at once. Is we called it block, scheduling or block teaching well, even with business? I recommend to people when they get overwhelmed.
I have too many tasks to do. I tell them to think of all your tasks in blocks and maybe in one day only do two things, but do a lot of it. Does that make sense so you’re blocking it? Instead of doing five different things every day, you might do just two things, just like with YouTube articles. You know get all your articles done in one day and then it’s done when you’re posting for social media get it all done in one day and again, if you’re new and still coming up with ideas, maybe half a day to half a days would work.
But you have to figure out what works for you without getting overwhelmed and without losing that focus, because sometimes, if you’re all over the place, you get distracted and then you never finish it. And then this tool is useless because you’re not using it and that’s what a lot of people do. I have seen so many people start their business and they buy all these wonderful tools and they’re, putting out monthly fees and then they don’t use it.
And in my heart I hate to see that I hate to see people waste their money like that, but I don’t think people do it on purpose as much as they just get overwhelmed. So I’m giving you that little tip right now take the time sit down and again I as a brand new person. I would take two days just block them out and get it done and then move on to something else. Okay, so let’s move on here just to get started to understand how the system works.
Lumely gives you ideas like there’s funny Friday, you can get a quote and they’ll give you different ideas, so you can even pull from their library. If you, if you you know per say alright, so now we’re going to pull something. When am I scheduling it today is the 27th, let’s say 11:30 a.M. This is only for my reference, so I might say it’s a quote. Maybe every day I’d like to post a quote: okay and I’m going to label it inspiration, okay and then we’re going to go next.
Where do you want to post it? I want to post it on my Pinterest and which board do I want to post it on great quotes? I have a board called quotes right there, alright, and I want to put it on my Facebook page and it’s also called quotes. Okay. So, let’s go to the next button thing. I just want you to see that you can post it two places at once. Now this is a place where I can say something I can put the quote or the hashtags.
You have to be careful on whatever platforms. You’re on make sure whatever you’re doing that they all take it. For instance, if I was putting a really long passage for Facebook, I can’t put that on Pinterest and I can’t put that on Twitter. So since I’m just putting a quote, it’s going to be fine for both. So keep that in mind, especially if you’d like to put lengthy posts in your Facebook page. I say I just put a corny quote: the early bird gets the worm.
I put three hashtags: both of them will work with Pinterest and it will work with my Facebook page. If you want to put a URL in there like like right down here, you can put a picture. You can put a article and anything like that that you want I’m going to leave those alone for right now for the sake of time, and we will continue now one thing before I go right here where it says: hashtag you, if you have certain hashtags, that You use all the time like if you use hashtag, and I use my name – let’s say: okay, I use my own name as a hashtag.
A lot I can. I can save it. Okay and then here’s another one. Hashtag start your own business goodness and then up here I didn’t hit the inner. Oh that’s the name of the collection, okay, alright, so you can, you can save your hashtags and then you can go in and grab them whenever you want them. Okay, now, once I hit next, it says fine tune. It is there anything that you want to do. Here’s where you can add content, media specific to each blog, so on Pinterest I could put a link to my YouTube, blog or a YouTube article.
I could do the same thing with Facebook actually, but I’m not going to add anything. But this is where each one of your platforms, you can customize it and make sure it fits. Maybe you did have a big paragraph that you wanted to add to Facebook to go with that quote. Maybe you wanted to explain how it’s touched your life and tell a story. This is where you can add it. Okay, so I’m just going to hit, got it and then they’re going to give you some tips about you know was that the best time this is Facebook, it’s telling me simple status posts are not recommended.
Why don’t you try and share a link or an image or a article, so they’re saying you’re, just putting a post? You need to add some more to it. So they’re going to give you some ideas, what’s going to make it better than what it is, alright, which is awesome for each one of your individual posts. So then you can fine-tune each one from now. I’ve never seen on a social media management platform where you can actually pick your audience.
Okay, so you can say these are the preferred audience that I want to see what I’m posting. So, if you’re you’ve already started your business, you have a target audience. You can target your audience here, we’re just going to go in and pick. I don’t really masters, I’m just picking some things interest. You can type them in and locations. You can type them in okay. So let’s go next all right now I can save it.
I can schedule it or I can post it. So if I’m not sure if I’m finished, I can go ahead and save it. I could schedule it right now or I can publish it right away. So I’m going to schedule it just so you can see, because this is a scheduler. Now Pinterest wants a picture you’re not allowed to post anything on Pinterest without a picture. So the whole system stopped me and said: you can’t schedule it until you have a post.
So up here the picture the little photo icon was in green, so all’s I have to do is hit that and then I can go ahead and pull up a picture from my browser. So I’m going to do that right now now. Basically, it brought me back to step 3 where it said, define what you want to put on each page. So just a hint when you get do any Pinterest, you want to make sure you have some pictures. Now I have some chickens as I went into my folder and I grabbed it real quick.
It happened to be on my desktop again. I would not post this. I just want you to see the steps and how easy it is to follow. So there’s my chicken with their head sticking out, it goes kind of with the the quote. Early bird gets the worm right that all works, all right, so let’s hit next and now we’re going to post to our Facebook and to Pinterest. So that is an old picture. I don’t have that horse trailer anymore, that’s an old one, all right again, it tells me the different things that I need to do, do and prove it, and then I hit next after my improvements and now we are going to look at our audience.
It’s already been picked, let’s go next and now I’m going to schedule and that’s what we’ve been waiting for. How do you schedule again? It takes time and thought, but remember you’re, doing it all in one block in a day or two and you’ve got you can schedule out for the entire month. I have another tip for you before this is over about scheduling that I learned from somebody else. That is ahead of me, okay, so we are going to put this on Facebook and we’re going to schedule it.
It says scheduled and then we’re going to schedule it. I scheduled it for today at 11:30 and it’s been scheduled to both places and it’s ready to go so I can have everything. Go it’ll publish to all my accounts that I wanted to go to and it’s done so. If you publish like three times a day or twice a day or even once a day on various accounts, everything will go out at the same time and I’ve just done the work once I don’t have to go into each of those accounts and you’re going to Get better at it as you go, you might, even during the month as you have ideas, start a folder get a Dropbox or a google doc, I’m folder and just start throwing things in there.
If you have some images or some quotes that you like to start throwing them in there and then when it’s time to sit down and do the next month, you have all your stuff. Now here’s my tip to end the day after just come up with three really good months, like 90 days of posts, okay, three good months, maybe even four and then after you use them, recycle them go back in and you can recycle them and use them all Over again, so you don’t have to keep recreating them over and over now once in a while, especially on Facebook, you might have something personal that you want to add or something that you really want to share.
That’s lengthy! You can go into paint Facebook on your own and just post stuff like that, the current stuff, but that stuff that you want to post. You know some quotes some inspirations. Some you might teach some things about the business that you’re in to help people maybe you’re into oils, and you have different products that you want to share like what they do, how they help improve their life.
Things like that, you will just post it and it’ll be on its own rotation. So there’s my tip so you’re doing a lot of work in the beginning. You get that system in place and then you don’t have to keep touching it, except when you go in to reschedule them to recycle them. Okay, so one day a month, it’s going to turn into maybe a half a day, or maybe two two hours after you recycle and you just saved yourself a heck of a lot of time.
I hope this was helpful to you. The link is below you see how easy it is to post get the 15 day free trial check it out. There are various social media management programs out there. I like this one because of how simple it is to use, and it will just post everything for you all at once. I like the fact that they’re getting ready to add Instagram, I know that’s a big deal to people and sometimes the companies that have instant are charging higher prices which isn’t fair so anyway.
This one is economical, check it out and don’t forget to subscribe to. My blog and click that button for notifications every Monday, Wednesday Friday, I will have a new article out, for you have a great day and again thanks for reading
Your business you’ve probably sat down your building your marketing strategy of all these new ideas. I want to make sure that you understand the top trends of 2020 that you need to look out for as a business in terms of social media. Marketing and a lot of these are things that we’re looking at for our clients that we’re going to be rolling out.
I want to make sure that you understand them and that you are using them, because these things are going to be huge in 2020. Okay, the first one of these is tick. Tock tick. Tock is super powerful. It’s going to keep growing 20 20 hundreds of millions of users. The organic exposure is unreal. It is Instagram five years ago and we all know how that turned out for people who hopped on five six seven years ago, now’s your chance to do that with tick tock.
It’s a younger demographic, but a that’s great. If your business already targets younger demographics, you’re spot on but B, if your business doesn’t that’s okay, because there’s also an aging demographic coming onto the platform, but the younger demographic is sharing this content with their friends, their family they’re, sharing it on their Instagram and their Facebook as tik-tok allows that, and so it doesn’t matter what you’re targeting forget the age of Emma graphic.
If you can get content content on tick tock in 2020, do it it’s going to be worth it you’ll. Thank me later. Okay, number, two long format. Article continues to hold strong long format, article being 8, 9, 10 minutes plus right YouTube, LinkedIn Facebook, so many more platforms now are allowing this even Instagram as Instagram TV right. They are now allowing series you can upload series of articles.
Like basically TV shows, people are just content, consumption monsters and your business can take advantage of that, create more long format, deep-dive stuff, that’s actually meaningful and valuable. 2020 and you’ll see a huge result from it. Okay, the third one is paid advertising. As you know, Facebook and Instagram have been cutting the organic reach of the business accounts, especially to a ridiculous extent.
It’s almost impossible to reach anyone anymore you’re, not going to grow your business if you’re not paying for advertising period. The platforms are insanely powerful, but you have to pay to get the most out of them. We’re talking Facebook Ads, Instagram, ads story, ads messenger ads. You can even run tik-tok ads by the way through Facebook, which is pretty cool. Okay. The fourth thing is multi-platform strategies right in 2020: it’s all about being every where that doesn’t mean you need to create unique content for every single blog, because who has the time for that? But it means you need a smart strategy where you can produce content once that works for every platform.
That’s what we do here. I basically film like four articles a month and that gives us all of our content for YouTube. Linkedin, Facebook, Twitter, blogs, emails, everything right! Everything so come up with a great strategy. We figured out. You guys got ta figure it out I’ll. Do a article on my strategy at some point this year and show you what we do here. Number five text. Marketing text marketing is again becoming massive right.
Very powerful, as email, open rates, kind of decline and emails are becoming less responsive text is where it’s at people are still checking these. This is the TV of 2020. This is where everybody’s attention is so, in addition to being on social media. You also want to be in people’s texts right. You want to start building a text database instead of just collecting your customers, emails collect their numbers, so you can text them.
You can market to them where they actually respond, who doesn’t check their phone when it goes ding, and you go oh, what’s that everyone still checks that right now take advantage of it. Okay text marketing there’s a ton of great platforms to look into from the complicated ones like Twilio, which lets you custom code, all kinds of cool things too easy texting, simple texting. I’ve used a bunch of them slick text.
I’ve definitely tested a few. I think we’re using easy text right now or easy texting whatever it’s called, but basically you integrate that into your marketing. Someone opts in through your funnel make sure you get their number put it in this marketing system, so that you can build a database of numbers that you can market to okay, very important in 2020, that you do that partially also because we want to start moving Towards gaining attention on social media, but then as quickly as possible, pulling that off the platform and owning it, because we don’t know what the future holds for a lot of these blogs.
What they’re going to! Let you do what they’re not going to? Let you do you want to use them to get attention for your brand, get names, emails, numbers and then own that so that no matter what happens you still own your own audience, okay, and that’s why it’s very very important texting is going to be crucial in 2020, the last strategy is the last big trend is alternative. Advertising platforms are growing in popularity, so things like ways like Spotify.
Those are huge ways is great because it’s great for local marketing. If you’re in a tucked away spot people drive by they, don’t see you you’re a restaurant you’re, a golf club you’re, something that people actually become into a retailer Waze make sure that as people drive by you pop up on the map, every single time, that’s crucial Right now that everyone is using Waze on their phone as they drive, you want to make sure you’re coming up and that you’re visible and it’s still relatively cheap and easy to use.
So I recommend it as well as other platforms like Spotify. Definitely look into that. These are all platforms they’re now allowing advertising that can bring some diversity to your digital marketing strategy and it doesn’t hurt to test they’re working well. We have seen and worked with clients using it, but definitely recommend trying it out. For yourself, I’m not saying it’s going to work, it’s just a trend, that’s happening! More people are jumping on board, so that’s my big six things coming up for 2020 will definitely be diving deeper into these, as I come out with more articles every single week, but that’s all you need to know for now.
If you’ve any questions drop. A comment below – let me know you think about this. Do you agree? Are these the trends or we on the right track, and how is your business going to be implementing these in 2020? I want to hear about it. So don’t forget to leave us a like. A comment and subscribe, we do drop a new article every single week and if you want to learn more about my social media marketing agency, you can visit soot, social @, ww, social, calm and I’ll see you in the next article
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