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Online Marketing

Why You Should STOP Following Sales Experts’ Advice | Salesman/Entrepreneur/Biz Owner Must Watch

All of me, it was a huge amount of money for me because at that time I was still a university student, but listen to this carefully. I’m not here to praise her sales tactic. In fact, I hate her sales. That means so much because I felt that sure the whole process I was pressured to buy the package and, as a result, even after I bought the package, I wasn’t a happy customer.

So, even though this lady closed me for $ 2,000, she lose all her future sales as I refused to buy anymore upsell packages and guess what I never go back to the same saloon ever again and forever. She lose me as a customer. I know many of you are eager to improve your sales boost. After all, sales is part and parcel of business via insurance, agent property agent on my interpreter or a business owner.

Sales is a lifeline and is integral to your survival and in order to improve sales, where do we usually go? We often go to sales experts for advice. They can be your sales manager, your team leader or famous salespeople, such as 10 law or grant cardone, but the truth is their advice, may not work for you, because we all have given character and even have different gender. Don’t get me wrong. I’m not saying that their advice is not good, but the problem is majority of the sales experts out there and guys, and they are usually dominating aggressive and right in the face.

If you’re a guy – and you are masculine in nature – the style may suit you. But if you are lady and you follow the advice blindly, you will end up forcing yourself into a style that you have not comfortable with and selling in a way that turn people off, because the last thing a customer one is a lady being very pushy and Very aggressive in sales, and that’s the exact same mistake that the sales manager made that turned me off as well as turned so many other customers off.

If she still continued to new this time for old and outdated selling method, I’m pretty sure she’s having a hard time right now, because we as customer have also evolved to be much smarter nowadays. So don’t follow the sales experts advice blindly without thinking, especially if you are lady. The last thing that you want is to appear aggressive dominating and pushy. I’m never pushy in myself, I’m approachable at the same time, I’m charming, and on top of that, I’m the top salesman in a company.

In fact, I help my company close more than six figures in terms of US dollar in one single day and the best part is my customers love me, and they are very happy with the solution that I offer them. So, in order to help, ladies, like you to improve yourselves as well as to generate more income, I’ve decided to share my charm system, a system that not only helped me to generate more than six figures a day, but also helped many of the clients that I Thought, if you want me to share with you my system, to increase your sales charm, give me a thumbs up on this article and comment I won below.

For those who comment, I will be inviting you to an exclusive telegram group, where I will be sharing with you my charm system step-by-step. So I can’t wait to see you inside my telegram group bye,


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Online Marketing

Step Up! Business Blogging Tips with Cary Snowden

Espresso event. Espresso is an event: registration and management plugin for WordPress. It will turn your WordPress site into an effective event management tool. So check out a vent espresso at event, espresso calm, look at the demo check out the features between the free and premium version and see which one is right for you advent espresso, our wonderful sponsor! Thank you! So much and let’s get to this episode of step up hi everyone.

This is sheri bell revolt. Thank you so much for joining me for this episode of step up the article interview program in which I interviewed smart people making smart moves and their businesses so that we can learn their tips and tools and move our businesses forward as well. I guess this week, Carrie Snowden the professional marketer and blogger here in the salt lake city area and before we get to carries interview in which he gives us some great blogging tips.

I just wanted to do a shout-out for his website. Business. Blogger tips come in which he shares lots of information about blogging, including an excellent resource list. I also wanted to make sure that you knew that he had a itunes, podcast called business bloggers tips and there are at least fifty podcasts that you can listen to again. Specific to blogging so right now, let’s hear from Carrie Snowden and get his tips on adding blogging to our small businesses.

So we can move our businesses forward, hi Carrie thanks so much for joining me on this episode of step up. My pleasure sherry glad to be here. Thank you. I love talking to you so today we’re going to talk about blogging, and I know that you have a service that provides content for people who are interested in blogging and perhaps don’t want to start out doing it. Why don’t you give us a little background on list 5 and then we’ll go from there? We work with franchise groups to build out basically a blog for each of their sites, and then we provide regular customized content into each of those blogs.

So, quite literally, we can provide an unlimited number of customized unique blogs for a wide range of you know: distributors or sales people, or even you know, brick and mortar kind of shops all around, and our our key really is in being able to provide compliant content. That is completely unique for each site and just explain to people who are new to blogging. What does compliance you know compliant has to do with with corporate rules and sometimes even government rules and regulations, and that is saying things that are not only appropriate but legal.

So compliance has to do with either you know matching corporate rate rules and regulations or government rules and regulations, and that’s a big problem for a lot of franchise groups in particular that are worried about their brand and worried about what some of their bloggers out there Might be saying about their products right, okay, great! So let me just jump right in um. Why should people be blogging primarily because it becomes a very strong voice in in two primary areas of marketing? One is web based marketing, so marketing to the search engines and getting your content out in the search engines and another is that you know.

Lately. It’s been very important for companies to connect with their consumers. They’re cut their customers in a very personalized kind of way and a blog allows that to happen as well, so you’re, you’re kind of killing two birds with one stone, you’re you’re, appealing to the search engines in possibly the best way that you can, when you’re, providing Regular content on your blog you’re, giving search engines what they need, and that is content to delivery.

People who are searching for your keywords, so blogging is a great way to get your SEO out of the way and connect with your customers. Okay. So, let’s just talk briefly about keywords, then, if you had three tips for bloggers, keywords would definitely be one of the tips. Then yeah, that’s a that’s actually, a pretty huge one. The important thing about using a blog for marketing is to maintain relevancy.

So you know you don’t want your blog to meander through lots of different topics. You really want to focus on a specific topic, and usually that is your company or your products or the value or in benefits that they provide to your customers. So using kind of those three building blocks company products value, there’s a million one things that you can write about and you’re staying on topic. Basically, so it makes it easier to gather an audience because people are flocking to some content that they like to read and then you’re also looking at being able to maintain some search engine kind of rank based on those keywords to so consistency, there is important.

Okay, so before even writing that first blog post, what are things that a company needs to think about? What do they need to know about their own product or service or what they’re trying to do? But what do they need to know about their prospects or their target market? So you’ve got two questions in there. One is what do I need to know about my topic and then the other is. What do I need to know about the people who are going to read about that right? And this is where a lot of people kind of get hung up on blogging.

You’ll find a lot of people say, I’m just not ready to start, because I don’t know everything that I need to know and that’s not necessarily true. You’ll find that blogging becomes an experience where you can actually learn a lot more about your own products, and you start to meet an audience that you may not know you ever had. So I would say to start with it’s important to know your elevator pitch.

What is it that you’re talking about, and can you can you describe that in just a few sentences? You know an elevator pitch is, is the idea of if we both get on an elevator at the first floor and you’re getting off on the second floor, can I describe to you what my company does in that amount of time and you walk away understanding what We’ve got if you can, if you have your elevator pitch kind of worked out, that can be the basis for starting a quite wonderful blog because now you’re starting to share that story with your customers and you go out now.

Let’s talk about the audience side to just for a minute I want to when I start a blog I’ll have an audience in mind, and anyone that has a small business should have at least in a segment of their audience in mind. But I don’t – I don’t really know my entire audience this product that I have may appeal to someone that I haven’t even considered yet, hopefully that’s the case as an entrepreneur. We’re experimenting with ideas and products and getting them out there in a way that maybe attracts more people than we thought we could so split.

But it is important to start with an audience that you think is going to apply. You know I i’m not going to start talking about swimsuits to people who ride horses, for instance, so you can at least kind of start in in an area. But it’s not important to refine that audience down to the finest segment, because, when you’re blogging you’re appealing to a pretty wide range of people. I kind of think of this in terms of what I like to call the considered purchase cycle and blogging is a great way to generate interest at a very early stage of a considered, purchase and and along that considered purchase that the closer somebody gets to buying Your product, the more specific the information they’re going to need.

Okay and that’s when you get into personalized contact or delivering spec sheets or data sheets about your product. We’re talking early on we’re talking almost the same kind of information that you would see in a in a television commercial, so very broad, very emotional, based information about your product. Getting people excited about it, sharing some benefits and features and getting people interested in asking questions about those, and then you can refine it from there.

But what do you need to know about your product start with your elevator pitch and kind of work with that? And just be very general about the kind of information and consider that you’re going to a very general audience and the people who are really interested will start to refine as they go down that considered purchase cycle. Okay, um. This might be a strange question totally off base, but I was actually listening to a guy sort of teach at blogging class and he said never embed links that can take someone away from your you’re making or your website and take it to someone else.

I know that you can have when you’re liking, WordPress and you’re adding a link. You can have it open into an in page so that they they don’t lose you but sure. I know the new, your information. You do talk about linking a lot so give us your tip specific to lady. Should they do it specific to linking, should they do it, and the answer is yes and – and I have a very different opinion about linking – and it all has to do with what search engines are really looking for and what people who use search engines are looking For so let’s, let’s take Google, for example, Google delivers a product and that product is information that is relevant to your search term.

When you get to the site that you found through google, google wants that site to be as informational as possible. They also want that site to be very connected and think about connections being even social connections. The person you want to meet is the person who knows everyone, because now you become part of that culture and you can meet everyone through that. One link. Think of your website. In the same way, when I provide links to other relevant sites through my own site, I essentially become a hub to that community and Google will recognize my hub position in that community and will link to me more often because they know people would get to those Other sites through me and I can become most relevant by linking to other sites from mine, so in other words, Google will say of all of these people that I can introduce you to.

I want to introduce you to the one who knows the most people and those people then become. Are the links essentially to your website. So, linking out from your website is a great idea when you, when you want to establish yourself, is that central hub? Okay and how do you get links back? How do you get links back and that’s that’s a tricky one, because you know there’s link farming and there’s there’s these call groups that will literally spend all day calling people just ask for a link back.

There are the linkbacks that you get, are kind of graded and linked back from a very relevant site are very highly ranked links back from just junk sites out there are ranked fairly very low, and the problem is, if you have a lot of those low ranks, It won’t help you a lot in some cases. It can hurt you if you have lots of links from a topic that you’re not discussing. Google might think that you are selling horses instead of bathing suits, so you want to be real careful about the kind of links you’re getting back so how to get those links.

There are a number of ways using a blog in particular, is a great way to get links back to your home site. So you want to be linking to your home site from your blog, and there are a few strategies for doing that. Building a blog externals to your site is one not necessarily the best strategy. The other best way to get links is to get engaged with your community. So if you happen to be a saddle, salesman go out and engage with other people who are selling saddles discussing, saddles, making saddles talk to those people, make comments on their blogs and comments.

Usually contain a link back to your site, so the more engaged you are with your community, the more links you can get back and those are good, solid, relevant links, really quick. Another great way to get links in a very important way to get links is to use press relations every time your company or your entrepreneurial venture does something that is newsworthy, create a press release about that event and send that out to the multitude of free press Sites out there and that becomes good, solid content coming back to you from from new sites and those are very highly regarded links back to your site.

So don’t forget, don’t forget the PR angle to that as well thats, a good reminder. So how do you find? Let’s say you want to find the five most influential blogs that are in your niche. Do you what we want your tip for doing that? Well, so all of this might start with a visit to the google keyword tool. Just do a google search for google keyword tool and you’ll find it. If I’m that tool, you can find the top 100 search terms that are related to a search term that you type in so FL I’ll.

Stick with the horse analogy and say all right: i’m selling saddles so i’ll enter saddle into the keyword, search tool and Google will give me the top 100 search terms that are related to that. So now I have a list of things that I can begin to. Search for and find other blogs that are using those same search terms, and that’s that’s how I would do it there’s a couple of easy ways to do this. I can run down to Barnes & Noble and grab a horse magazine and in that horse magazine are going to be hundreds of websites that I can visit.

Bloggers. People are selling other types of horse tack and I might visit those sites and just really get engaged with the community so finding it is just a matter of sticking to the search terms and really going after the relevant content that is out on the web. And let me throw one more thing in there when I do find those. I want to gauge those sites. If you can find out what those sites are ranked and now you can literally make a list of sites in order of priority with the highest ranked site.

Being your top priority to become engaged with and to get links from both of those important you, don’t you don’t want to just go out there and get links for the sake of links. The the links will be stronger and more beneficial to you. If you are engaged in those communities, so engaged means I’m making comments on their sites. I’m talking to people in a forum or I’m even developing a relationship with the owner of that other site, but specific to finding out how a page is ranked.

I know there’s a: is it a Google tool that you can use? You know, there’s a lot of plugins if you’re using Firefox for your browser, which I do there are a couple of PageRank plugins. So, every time I visit a site, the PageRank is displayed right at the bottom of the page. I can see it right off if you just go to your plugins for your browser and do a search for pagerank you’ll find dozens of them.

Most of them are using the same data, so that would be the first step is to install some type of browser plug-in that it shows page range. This problem have that do roam. Yeah chrome does have page rank okay, um, let’s see one of the other things that I noticed that you give a tip for 2. New bloggers is if they are a local business, how are they? How are they establishing a local presence versus you know just trying to attach themselves to the world right? So the idea there is that if I am a brick-and-mortar type shop, let’s say a hair salon, my clientele for a hair salon are going to be within 20 or 30 miles of my hair salon.

Most of the activity I’ll see is going to be within 10 or 15 miles of my of my brick and mortar shop. So it doesn’t make sense to me for me to market my shop to people who are in another state, for instance. So now we talk about localization and there are a couple of ways that you can optimize for localized search, optimization. One of them is to add your address to your blog content. So I might add the name of my state or the name of my city and especially here’s a tip, especially my zip code.

Adding your address to your blog posts will help you in the local search traffic rankings. I do a lot of keyword, modification or keyword. Optimization so if I have a keyword, is hair salon, I would put the name of my city in front of that because I know a lot of people search for that. If i’m looking for a hair salon, I might type the name of my city and then the words hair salon, because that’s where I’m looking, the other thing I might do is actually register my site on google maps.

Now there everybody – you actually hurt mine ring a few minutes ago, but we’ve all got iPhones and other types of mobile devices, and many of these now have GPS in them. So literally, when I do a search on my phone, Google knows where I’m searching from and they’re going to give me results, even if I don’t ask for them. They’ll try to give me results that are within 10 or 15 miles of where I’m standing.

So they know that that’s exactly where I want to find goods and services close to me so registering with Google Maps is another great way, but I would say primarily in terms of writing, and that’s really. My focus is on the writing side of this and creating organic search rank. Adding your address components to your blog and modifying your keywords with your location is one of the most important things you can do.

So how would you work in your address, though you just say, hey, be sure to visit us at at the end of your blog post or yeah yeah. There’s there’s a couple of ways you know and you can get pretty creative with it, but that would be the basic just throwing your contact information along the bottom and important to to maybe mix it up a little bit. Don’t just create a signature stamp and at that every time I would write the information differently as often as you can and and of course, modifying your keywords and also incorporating it into a sentence.

You might say if you’re looking for a hair salon in orem utah, come visit me at my name of shop. So you can incorporate your your city and state and even your zip code right into the content and that’s where it’s important. It’s a good idea to block it down at the bottom, but if you can work it into the content, that’s even more powerful! Okay and how important our comments? You know it becomes like this popularity thing.

People spend so much time writing a blog post and any this has been having to me I’ll write, a blog post and absolutely no one will comment on it, but they’ll say to me, via Facebook or via Twitter or via email, personal email. That was a great black buzzing, like my god, please put that juice over there. You know if that’s a tough one, it’s it’s tough to get people to engage because we’re all busy – and you know, we’ve got things to do, and it’s not always easy to just go and make some comments.

One of the ways you can help kind of prime the pump a little bit is to have a culture of people that you rely on to to get comments. Going so have some friends make some comments? Some might regard that a little bit as cheating. But if you work with a community of people that are that are kind of in it with you, you can generate a conversation and that’s really what you’re trying to do. The other thing is there.

There are a lot of ways to block or kind of restrict comments, and every small restriction you create is one more barrier to getting comments. So a lot of people put CAPTCHAs on their comment window so that I have to type in some strange yeah. You know word to get access to the blog, I’ll, probably avoid it. In fact, I myself I’ve even written comments, and you get to that point. You think I don’t have time or I’ve got to move on right.

So every little barrier you put in place means you’re going to get fewer and fewer comments. You’re. The first part of your question had to do with how important comments are and there’s there’s a kind of a yes and a note to that question comments can be very important because it’s kind of free content right. It’s it’s additional content that goes on your blog and the more content that you have and the more frequent that content is posted.

The more popular your blog will be in the search engines, so comments can be extremely valuable. They are not the end of the world, though there are lots of very popular blogs out there that do not allow comments, so you know that it becomes a moderation issue. In some cases you may not want to do that either. So comments can be extremely powerful, but they are not the end of the world. Okay. So to really look at the effectiveness of your blog or the traffic you’re.

Looking at what to line up Google Analytics or what are you using? I use google analytics it’s free. It’s tied right into Google, I mean as soon as I light as soon as I start up. My google account you know or push a blog into google analytics. Google knows who I am and they’re starting to analyze. My account it’s kind of a window into what google can see about my site and that’s important to me because I like to what Google is thinking right.

I I don’t get. I don’t have a lot of time, so I don’t study my google analytics for hours and hours and try to make modifications every day and that sort of thing there are some people who do and google it analytics will allow you to do that for a free, App, it does just about everything you could ever want. I pay attention to just a few basic things, though, really kind of three things: one is overall traffic.

How am I doing, and if you’re familiar with Google Analytics, you know it gives you a big long chart right up at the top and it shows your traffic, whether it’s going up or down, and you can usually see exactly where the weekends are or things like That so I pay attention to how many people are visiting my site. I also pay attention to where people are visiting from so I have some blogs that are local community blogs and it’s very interesting when I see traffic coming from outside of the state and then I have blogs that are more nationally oriented and it’s very interesting to See where you know which states are more heavily involved and what those aligned with the other thing I look at is what key search terms are bringing people to my site, and I think that’s probably the most important of them all is to understand what content is Bringing people to your site and that’s where you start to refine your search terms and refine your elevator pitch a little bit to match what people are looking for and if I could revisit that first point we made a few minutes ago when you first start, don’t Be afraid to just put a stake in the ground and get moving and pretty soon you’ll you’ll start reading your analytics and you’ll start getting feedback from people and you’ll see where you need to steer your company a little bit to to meet up with the largest Number of customers, or or to meet your goals whatever they are, so you have this blog.

How do you use it for your across-the-board branding like how are you connecting your blog to your social sites to your? If you have a static website? How do you personally recommend decline and to have this be an effective tool? That’s working for you, 24, 7. So a lot of things that you can do there, so I use wordpress wordpress is my favorite blogging software. It’s very easy to install and it’s very robust and is very popular.

The neat thing about wordpress also, is that there are thousands and thousands of plugins that extend the you know the versatility of my blog. Many of those plugins will automatically repost my content to Twitter and Facebook, for instance. So I have a few of those installed so that whenever I put a post up and I hit save it automatically reposts to the favourite places that I wanted to go so then I’ve got my facebook audience seeing my new posts, I’ve got my Twitter audience seeing My new post and I’m taking advantage of those social networks without wasting a lot of time.

Reposting and you know you could literally spend hours and hours taking care of a single blog post or with the right plugins. You can do it all in half an hour. This is some other social things that are important to do, dig and stumble upon are two of my favorite post sharing mechanisms and you’ll see some traffic come from those sites as well, so there you know. Obviously, there are a couple of neat places to repost your content.

There are also mechanisms that are kind of the old standbys, using email, for instance, to re-distribute a blog post, and let people know that i’m still active on a particular blog. So, there’s a lot of things you can do there, but primarily whenever I I use my blog is 10 of my home base. I go there first, that’s where I’m putting my content, so everybody has a home that they can come to that I’m managing and then from there.

I share links out to all the social networks to point people back to the block. Okay. How often do you repost a blog post link on twitter? So if i’m really trying to be active, I might do it four times through the day. If i’m really trying to generate some some activity, you know if it’s an event or something I might do. It may be a few more, but typically I’ll. Do it once or twice and then, if I really want to try to get some attention I’ll, do it three or four times and it all kind of depends on the audience as well? But you don’t want to redo the same one all the time you might want to add a new twist, and maybe even do some experimenting on what kind of headline is attracting the most people.

So typically you’ll add a question right. I’ve posted a new blog out there and I might ask a question as to whether you know what might be in my blog. You know: did you know that saddles are made of leather? No, of course you did, but you might be compelled to visit my website to learn why that’s important. You know as an example a bad one. Maybe I love you period. Ok, so we’ve talked pretty much about all the highlights that I wanted to get to you, because I know that you have you need to go soon.

So I don’t remember if I told you that I wanted you to come up with an assignment for both me and my viewers, an assignment. So what it be. One of the important things about blogging is frequency, especially when you’re dealing with with search engines, but also very important for your readership for your audience. In fact, you kind of caught me earlier today when we were discussing this interview.

You mentioned that one of my blogs didn’t have a post for quite a while now, and you kind of you taught me – and it’s got me thinking about that yeah, oh so frequency is, is probably one of the most important things you can do with a blog. When you start a blog, you really have to commit to doing something with it. Some form of activity at least once a week, if you’re a business blogger once a week is really the minimum.

If you really want to keep your audience attention twice a week, if you are a crazy, rockin news website, you know – and we all know of these there – you can post two or three times a day and, and that is great stuff, but at a minimum once One to two times per week – and that would be my tip verb tip / assignment – is to recommit to a frequency schedule that you can manage. You don’t want your blog to take over your life, but if you want your blog to work for your business, commit to at least once per week for your business blog so that the search engines recognize who you are and your audience doesn’t lose you okay and Should you mix that up, should it be a article blog once and or give you off all written content for yourself it so there’s there’s a yes to both of those.

Whenever I add article to my blog, it has to contain a written explanation. The search engines don’t care about article; they can see that article is there and they recognize that that’s important, but article is really for your reading audience to capture their attention and give them something to read. If you’re, not posting text content on your blog each week, the search engines won’t be finding you with the keyword, strength that you want them to.

So so I would say it’s always text and especially when you post a article, don’t forget to explain the article. It only takes two or three sentences to satisfy the requirement, but you always need to include some text. Okay, and you also offer people the option of listening to your blog posts. Do you record an audio version you make? I do. I have a podcast actually at business, blogger tips, com, and you know it’s it’s less frequent now, but for last year I did one per week and I recorded that using GarageBand here on my mac and there’s pc versions of that too, that you can use to Record your track, convert it to a podcast.

I use a blueberry press to post that up to my blog and yes, I give people the option to listen to my my blog as well, and the neat thing about that. Is there a lot of people that ride trains or bicycles, or you know, commuting to work and they don’t always have access to the internet, but they can download it to their phone, their ipod or whatever, and listen to your blog on the way? So it’s a great way for people to double up on their time on the way to and from somewhere and listen to you while they’re on the go.

Okay. So that’s that’s been a lot of fun yeah! I, like your site, I’ve visited it’s great um, so you’re, let’s just wrap this up by your three most important tips when it comes to blogging. What do you tell your clients from the Gecko these? You must do so it and that’s just going to be kind of a review of what we’ve already talked about. Most important is going to be frequency at least once per week of your business blogger, otherwise, you’re wasting your time to is really relevancy, maintaining focus on a handful of keywords, and I usually tell people to pick three keywords that we’re going to focus on and then To make another list of about 15 that are sort of peripheral keywords, so frequency keywords and localization is really big right now, especially if you’re a brick-and-mortar type shop, that services a region and if you’re in a region, use your city name and don’t be afraid to Use city names from a few other people around you too and I’ll add a fourth really quick and that is linking don’t be afraid to link to and from your competitors or other people’s sites, so that you will be seen as a hub to the community and Not just a dead end, okay and is one of the services that you provide is if someone has a blog and they just want you to look at and tell them what they’re not doing perhaps most effectively.

Is that something that you do you know it’s something I do kind of as a friend? So if anybody has some questions about blogging, I’d be happy to answer them. A lot of the advice that I would give can be found on my podcast site, which is business, bloggers, tips com, so there’s some great information up there or send me an email through that site as well. I’d be happy to answer some questions. Okay, thank you.

Carry this is your bubbles. Thank you so much for joining me. You know what there’s a lot of fun and good to see you again.


Content is King! Bloggers are the best! Add more content to your digital world!

 

Categories
Online Marketing

How To Build A Brand | Social Media Fears | Small Business Marketing

Now today, I’ve had a question from Vincent Britain, Dan who has come through via the article that biz crowd promoted for us last week on social media fears. Now Vincent has sent an email which says hello. Thank you for the article in biz crowd around social media fears. I am a little old-fashioned and can’t get over the skeptic view that social media, Facebook, Twitter, etc is quite tricky to handle with a lack of human resources.

It may be that social media is like marketing oxygen. However, I find it very difficult as a sole trader when I have so many other things to concentrate on. Do you have any suggestions or solutions? Yes, Vincent absolutely I do now it is tricky when you are working for yourself, because social media – and I mean there are so many social blogs that you can use to promote your business and promote you that you could end up just literally doing that as a Full-Time job and never making any money, and let’s face it, the point of using social media is to queue up some customers for you, so that you have tomorrow’s money as well as today’s money, while you’re serving the customers that you’re working with so you do have To be quite careful when it comes to social media because you could get caught up in the the same, I suppose trap that a lot of people do when they start using social media, which is to just go nuts on it.

And then you don’t end up getting anything else done. I know, because that’s what happened with me, so what I found the best thing to do was to just focus on one or two blogs. Now. The best thing you can do Vincent is to think about where your ideal customers are now. I don’t know anything about your business because you haven’t told me what you do, but I’m guessing that it’s something to do with property from your your email address.

Now, I would think about your ideal customers step into your ideal customers. Shoes think about their pain, think about what they’re going through. What what then, what frustrates them? What kind of panic are they going to be in or what kind of and a future mode are they going to be in because they’re that your customers are either going to be moving away from pain towards pleasure or they’re going to be moving towards pleasure, and Not even thinking about pain, so, for example, if you are a plumber, then it’s quite likely your customer might be phoning you up for to move away from pain, they might be moving or they might be in pain at the moment, a burst pipe, their kitchen might Be flooded, they’re going to be in a real reaction restate, so the best thing you can do is make sure you’re very visible, on a social blog and on your website in a way that they can access.

You quickly, they’re not going to want to go, searching hunting and surfing on the internet, they’re going to want to find you and they’re going to want to find you quickly. On the other hand, if open on that note, by the way, you should make sure if you have got something if you have got a product or service where you’re moving your customers moving away from pain if they’re in pain – and you are there to help him Move out of it then having a mobile website a website where they can find you very quickly online, and your number will come up on the on the phone that basically, it will recognize the device that your customer is using.

So if it is on a phone it’ll pick up that you’ve got a mobile website and it will display it so rather than them having to scroll down for everything your your mobile site will come up. It will be really really clear at the size of the face of the mobile or the smart device that you’re using, and you can make sure your number. You can just literally click on the number and call it, whereas if people are going to a website, you might have your number at the top of your website.

If it’s not mobile web ready, ready, they’re going to have to really zoom in and they might not be able to click on your number, they might have to type your number then by memory, because they’re looking at your website, they type in your number by memory Into their phone and they could get digit wrong and end up phone in someone else, get it really paid off and call the next person on the list, who does have a mobile-ready website that they can call from quickly if you are moving, if you’ve got a Service or a product where they’re moving towards pleasure, for example, and maybe you’re an interior designer, so somebody is more than likely going to come to you.

They have some kind of disposable income that they’re going to spend because they want their room or their space to be improved in some way, and it might be, they want you to give them more space. It might be that they want to create a space witches for their grandchildren or there’s going to be any motive. Motivation behind that, rather than a reactive, so they’re they’re going to be hanging out in a different place to the people who are going to want to find you quickly.

It’s very unlikely that somebody who needs a plumber straight away is going to go onto facebook and start looking for if their kitchen is flooded, they’re going to want to find you quickly. So you need to make sure you’ve got a mobile-ready website and I would make sure that you are then promoting that mobile ready website on your social blogs, Twitter and Facebook will be very, very good for you.

If you have that reactionary kind of service and they’re still very good for you, if you have the emotive service, where you’re moving them into a place of pleasure, excellent, in fact, I mean hairdressers, beauticians people that have a business consumer and a company business. They do very very well on on facebook and twitter, and you can also use Facebook Ads. You could use LinkedIn, but I would sort of suggested that in that case, Facebook or Twitter would be brilliant ways of you getting in front of your ideal customers.

What you got to do is really step into their pain or step into their pleasure. Why are they searching for you and where are they likely to find you? Where are they hanging out? Where are they spending most of their time? So you can start getting onto the on their radar can start creating and sticky things in their mind, putting things out there. I call it a heartbeat, so you’ve continually got that heartbeat of your brand beating in front of them and – and you need to make sure you’re doing that on the social blog they’re wrong, because they might well find you on social media.

They might have a problem and think, oh, I saw Vincent promoted something the other day his number. I know it’s on facebook i’ll go and get it from there. So if you’re already creating those messages and you’ve got that heartbeat, that’s constantly beating and constantly visible in front of them, then that’s a great way because you’re the first person they’re going to think of when they need you or they want what you provide and Facebook And Twitter have and they have produced the best results in all the social campaigns that we’ve used, certainly over the last three to four years and that’s on a business to consumer level.

If you’re selling business-to-business, you really really want to be on linkedin, but why i’d suggest you do is really photo find out where your customers are spending most of their time on whatever social blog. That is and then make sure you’re in front of them at least once or twice a day. I wouldn’t do it more than three times, because that can come. You know it just can get repetitive and it can get in their face if you’re doing it through facebook with Twitter.

You do need to be on there a bit more because there’s more people who are putting things up there throughout the day and you’re, just whatever you’ve posted, is going to go straight to the bottom of that line. If they are very well connected and they have a big network of people, they’re going to be seeing a lot of updates – and you don’t want yours to be at the bottom, so think about them. Where you customers are hanging out and at what times, they’re likely to be online when they’re, looking for you or what you provide or when they’re just chilling out, and you want to get on their radar, you want to get in their conscious.

Yes, now I use social media not just to get new customers, but I also use it to interact with our existing customers. It’s a very, very good way of you constantly providing value and adding wow experiences to them without you having to phone them up every day or spend money on expensive advertising. So I find it’s really good. All of our customers join us online. We make sure that they get different things to what we post on other things, for example, at miles, and I have created the brand accelerator program, which is a very, very exclusive program.

It’s like doing a three-year branding degree, a three-year marketing degree, a three-year business degree, stroke MBA, and what we’ve done is taken all the fluff out of that and condensed it. So the people that are on our program are only doing the things that really matter to building that business. Taking that idea from being a seedling or a thought or something that you’re already providing, but you want to create a much bigger presence for it.

You want more visibility, get it in front of people in a much bigger way, so we’ve created that program and we create these daily article tips like we I’m doing for you now Vincent and, if you’re reading and you have the same challenges as Vincent. Hopefully this advice is helping you and – and we’ve got that program, but we don’t put articles like this in that particular group. That’s a closed group and we put Wow articles in there added value articles things that no one else sees and we’re we’re giving added value to those people who are spending money with us on our program and that’s an ongoing thing.

So so you want to think about how you can also use social media to communicate with your existing customers and how you can communicate with a different list of prospects. People who you want to be customers, because you would communicate with them in a slightly different way. Otherwise, it could come across as spammy to people who don’t know you yet and over the top to people who are already spending money with you.

So I do different things with different people. Now I’ve done is. Last year I created a social media series where a 10-step series which gave information about social media and how we use it and how we advise that you would use it in your business. So there’s 10 articles they’re all on YouTube and I’m going to post the links to them here underneath this article. So you can go in and you can read all of those articles as a series if you want to and what also say is in an issue.

5 of brand brain magazine, which you can go in by now at brand brain magazine com in issue 5, which is out right now – and there are, let’s, have a look. Well, we’ve got articles which are on and how to leverage the power of facebook brand management. How to manage your reputation on the line which is very relevant to social media, social proof, the psychological technique that will win you customers, so that that’s another article that again will really help you till to win customers, and you can use that offline and online.

How to build your brand equity online cost-effectively and the wonderful world of facebook tabs so there’s 1. 2. 3. 4. 5. Verse 5 articles out of a whole magazine which are on social media and there’s loads of other articles in there as well. And if you go to and if you go to our main website in the drop down menu, the second option in is a drop down and you’ll, see that we have past issues with bran bran magazine on there.

I’ll put the URL below this article. So it makes it easier for you to get them, but you can see past publications as well and what’s in those and if you want to to get past publications that have got amazing content in and a lot will be around social media. A lot of things will help you with your social media efforts, and then you can buy those magazines. You can buy the back issues as well, so I’ll make sure I put the links to those Vincent.

I hope that this article has helped you and it’s given. You some clarity so that you don’t get confused and start trying to get on every single social blog just get on one or two, and do them really really well and you can do them throughout the day. So, as a busy person and the only person in your business as a sole trader, you can pop on Twitter when you need to the toilet or when you’re just about to get in the car.

And then you know before you set off just post. Another little thing – and you know, there’s lots of stuff you can do in the articles. I’ve created I’ve, given you some ideas about what you could promote and what you can talk about on social media and where you can get content ideas as well. That will help you so blimey. This is turned into from a very quick article. It’s like 12 and a half minutes so I’ll stop.

Now, if you need any help at all, please do get in touch with me. You can email me Sammy at how to build a brand dog or advice at how to build a brand dorg, and I will pick up from either of those email addresses have a fantastic day, and I look forward to hearing from you take care and if you’ve Got any other questions please pop them below and I’ll make sure that I answer them for you in the next couple of weeks.

Bye

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Digital Marketing Basics: Before and After Grid

After you’re done with this article, you’re going to be able to really honing your copy you’re going to be able to create offers that are going to convert and you’re going to be able to jump into the mind of your clients and your prospective clients. This is so helpful when you’re doing research and you’re trying to figure out what kind of blockers and what kind of content should I be putting out there for my brand or for my business.

So if you’re doing any kind of digital marketing, this is going to be extremely helpful. Hey everybody how’s it going. My name is Brandon Brashear. I make daily digital marketing articles here. So if you’re trying to grow your brand or your business with digital marketing, then this is a great blog for you. You should totally consider subscribing hit the thumbs up button. If you liked the article and comment below with any questions or comments that you have alright.

So let’s talk about the before and after good, some people call it the before and after good some people call it the heaven and hell grid right. It’s really depends on where you’re learning this from, but it’s actually a pretty common concept in marketing, but it’s extremely important, especially if you’re trying to grow a product or service or develop an offer when you’re doing marketing. You really want to get inside the head of the prospect.

The reason why you want to do this is because, when you’re doing marketing, people don’t buy things typically for the utility of the thing right. The old example is people don’t buy it grills because they want drills, they buy eight drills because they want holes, that’s actually not true. Either people don’t buy drills because they want holes. They want holes because they need to run a wire through it or a pipe through it or you know, there’s more to it than just here’s: a cool drill, he’ll, here’s the features, here’s the price right, we’re trying to figure out exactly what the clients and customers Are looking for so it’s important to consider first, what is there before state? What does it look like? How can you communicate with these people so that they’ll say yeah? That’s me: that’s how I feel, and typically, if you have a service or product, it’s going to do more than just the face value of that product or service, and if you want it to be more valuable than just like a commodity.

For example, it’s important to consider and really consider that you have to really relate to your clients and customers on an emotional level if you can get into their most primal fears. Their most primal worries their most primal motivations that they have you’re going to be a lot more successful. People typically do things because they want to gain something they do things, because it justifies their emotional decision with logic.

People do things because fear is a motivator and in general, if you can tap into these base motivations you’re going to be so much more effective. So let’s go through an example. So, typically, what I like to do is the the before grid. I like to know what they’re thinking, what they’re feeling, what they’re wondering: what are their worries? What are their needs, what are their wants and really talk about? What is it and what is the state that these people are in? So let me give you an example: let’s say you’re doing a your realtor in you’re selling, a house.

If you have somebody who’s selling their house, you could think well. All they want to do is sell their house. They are need to sell their house right. There. Could be a million reasons why these people need to sell their house and one thing that you should totally do before this is fill out your client, avatar and customer avatar, so that you know who you’re creating this before and after good. For that is step number one.

This is step number two, so that article up there in the left hand corner on the card. You can click that and there’s a client, avatar worksheet in the description of that article as well. But let’s talk about this, though their before and after good, so you have your very specific customer, avatar right and so even within selling houses. You have different kinds of house seller. If you have equity sellers, you have people that are selling because they’re retiring, you have people that are selling, because they need more room.

You have people that are selling, because they can’t make the payments. You have people that are selling because they’re upside down on their mortgages, they’re doing a short sale right. All of those people have different before-and-after grids and likely your clients and customers aren’t also in different areas depending on what’s important of them to them right. So, let’s target somebody who is an equity seller, for example, they’re retiring and they’re, downsizing right.

What is their before and after good look like so before they’re worried about getting the most money for their house. They probably have time they’ve been sitting on the house for a long time. They’ve paid it off. Now they have equity, they feel like they’re, proud of their accomplishments. They feel like they deserve to get the most for the money they feel like. Their house is extremely valuable, extremely special.

They have a serious emotional bonds to it right and so, when you’re designing content around that, if you talk to them about how special their house is how they build memories, they’re right, the house has so much more value to that person. Then it does somebody who just is doing like a corporate rental right or you know somebody who’s like, oh and I bought this house a year ago and I’m flipping it right, very different positions, and so, when you’re, creating marketing and you’re explaining to them.

You know, especially if you like, let’s see, had a reverse mortgage business, where you’re trying to get people that have equity to do reverse mortgages right. If you talk to them about how they have built the legacy in this house – and you know they’re their state that they’re in they feel connected to it, they don’t want to move out of it. They want to maintain their lifestyle right. You you’re talking about the emotions that they’re feeling and really you’re connecting with them on a very emotional level.

They feel like you’re, going to know them you’re going to get to know them, so the ad is going to be a lot more effective, and so then you have the after grit. So let’s say that you, you understand and you’re empathizing with where they’re at at their current stage and then in the after grid. It’s where they’re going to be when they’re ending up with you they’ll be so relieved that you know this. Wasn’t that hard to do! They’ll be so relieved that they got the most for it.

They’ll be so relieved that they found somebody who is going to build a family in this house. Just like you did in the house is going to be used for good right. All of those different things. You’re so much more deeper than hey. I sell houses, a 2 % Commission, yes or no and you’re so much more effective. When you can be the bridge between that before state and that after state, a good general copywriting rule is the feel felt found right.

You can tell a story about a client who has gone through a similar situation through his story and especially if you can use article testimonials and things you can talk about what they were feeling. So what did you feel when you first got started? Well, you know I’ve lived here for 30 years and I really felt like I didn’t want to give up all the memories and things, but it was getting expensive and I knew that you know my kids.

I didn’t want them to have to support me and right. So you’re going through that feeling, so what did they feel and then how they felt when the thing was happening? But you know I found someone so realty service and immediately they got that understood that you know this isn’t just a house. This is my legacy, and so what we found was, and then the solution and then the after. How did they feel afterwards and being that bridge and that gap really helps you to get no more emotion, convey more emotion and get people to to get to the end result.

Really, that’s what people are looking for, they’re, not looking for you know. Sometimes people are there. There are different demographics right where people are just looking for the cheapest commodity and if you’re, a commodity provider you’re, probably able to find those people just because you’re competing only on price. But if you’re, like other businesses, that don’t want to just be a price competitor, that you want, offer a premium service you’re going to have to bridge that gap, you’re enough to find the hot-button issues that are going to make.

You different make you better and really help you to not be just another commodity. That’s only going to be based around pricing right, there’s service. There’s caring, there’s commitment, there’s the ongoing um. You know everything it’s it really all comes down to this, and if you can nail this as far as what is the before state, is this something that you’re feeling is this something that you’re doing and then what’s the after state? If you can convey that in article in text in an image your ads are going to be so much more effective, I would love to know that what do you think what are some of your favorite copywriting formulas for this? If you have any questions, any comments need help with anything comment below as always, and please, if you enjoyed the article, be sure to subscribe I’ll, see on the next article have a good one.


 

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Time Saving Social Media Tips for Your Business

So hey I’m Sam, and this is Emma. So I’m constantly knowing social media’s important and you need to be on it. Or your thought is I have to like. I have to comment. I have to constantly post Actually Emma. I know you’re the social media Queen here. So what is some of your Tips on saving time on social media, First and foremost start a social media content calendar.

This is a great way to help you plan ahead, also to help you get Creative with your posts, because it is all about quality, not quantity, So to improve the quality. If it you want to plan ahead, To get those holidays in there with some cool posts, Also think about it. This way you got Instagram Facebook Twitter. How often do you post I get that asked all the time And the worst thing you want to happen.

Is you wake up it’s Thursday and you Haven’t posted anything since last Thursday, So with Instagram, post At least once a week, But I recommend a couple times a week – Also take advantage of those Instagram stories’cause, that’s really to me easier to fit in because it’s more Raw unpolished content, So it’s a really great Way to some like behind the scenes, I know we’ve done it here on set And then for Facebook again post a couple of times a week And think about what photos, you can add, Show photos of your team Showcase.

Your expertise share something that’s entertaining and of value, Educate me and then Twitter. Now Twitter. You can get A little more frequent to stay on top of that newsfeed, So you can be posting every day Once a day, maybe twice a day and keep it short and sweet. Like me, And informative, I wasn’t going to say it And you might be thinking I’m a seasonal business, so I’m going to like take some time off with that social media calendar Eh wrong, Let’s say: you’re a hotel.

It’s the off season show me a picture of the beach Wish. You were here, Happy get excited about it. Take this and put it top of mind for your customers, your guests, so they don’t forget about you throughout the year Wow Emma! That’s all great and it’s Valuable information, However, I’m only one person And it feels like it’s a lot to do. Do you have any kind of Tips on how to kind of go about all that.

Yeah totally So I will bring up, Go Daddy, Social. We are a do it for you service, we’re on that team And we’ll take this Completely off your plate, After all, it’s a full time job So we’ll give you the Writers to handle all this, If you want to handle this on your own Rad, there’s hootsuite TweetDeck, those are scheduling apps, So that can help you to plan ahead and get that content. You know think about it ahead of time, Ready and it’ll post on your behalf.

In the future, I also recommend to Keep in mind, especially on social media, that you don’t always have to create original content, Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit. Oh, my gosh click retweet. There’s your content for the day and it’s super relevant to your audience.

Maybe some cool recipes and cooking tips, Or maybe you are a landscape artist and you read something about on homes and gardens or better homes, And you get excited about it. You’re like this is something My audience will love Again: repost retweet And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products capturing their experience.

With your services Pay attention to that when you’re mentioned and repurpose that Share it, retweet and That’s going to save you time, Just like the scheduling apps that I mentioned prior So I’m sensing a theme here that I don’t have to come up everything myself Exactly and that’s. What’s so cool about these Social media blogs They are very social and that, yes, it’s not always about You and it shouldn’t be Just dishing out your content, your expertise, sell, sell, sell.

You want to drive some Conversation and engagement with the help of your friends on social, Like other businesses in your industry, So I know one of my bad habits in the past is really just always being on social media. So do you have any kind? Of tips to kind of help with that Yes, you can definitely just set aside some time a window where you take that time to really focus on your social media content And also go and check out what other people are posting.

So you can get new followers. You can get eyes on your brand by just following, like minded people, And in addition to that, I’m a big fan of setting alerts and reminders. Oh yeah, I love to do whatever I can to declutter up here and take off my brain One less thing to think about. I am all for it. I live by my calendar, so I get that Yeah same You should see it mine’s color coded It’s ridiculous.

Oh mine’s bland So have an alert, Have a reminder and then, when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews And if you did take the Time to respond to those Read them and respond: In a personal manner, And any mentions that you have, Which I just talked about, User generated content: this is another great time to Check in setting that alert, like hey Sam, remember, see if Your customers are posting about you and, if so, acknowledge that, because this is clearly a Testimonial to your business, if they’re out there mentioning you Or taking photos of your services, your products Take advantage of it set an alert: Your users, your clients, your customers, they’re the best marketers for your business.

Another thing that I recommend for a good time saver is write out the copy before you post, So your caption. I see this all the time. With my influencer friends, They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re Just hanging out stumped for words like Em Em Em. What do I say? I’m, like I don’t know, you’re putting me on the spot. So it’s something to Think and put time aside to put these captions, Maybe in a word doc, I often use my iPhone notes.

I see my influencer friends do the same So that way, they’re not rushed to come up with a witty creative caption. They have like this caption bank. If you will So you’re saying pretty much, you don’t have to do. Everything in the moment, You know you can plan it out Yeah and that actually brings up a good point. We’re talking a lot about captions and having a caption bank if you will, But also have a photo Bank, so if you come across some compelling photos that you think you might use one day to represent your brand or Your team or your business store those in a place where You can easily access them And just put them out there.

It’s going to save you so much time versus that day, you’re coming in to the kitchen, You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out, Be like oh team, get Together, we’re going to do a behind the scenes photo, It’s like no. This is our busiest time of the day. People need to be served. Customer service is still important, So get a photo bank it’ll save you time in the end, All right, that’s a wrap comment below with your Favorite time-saving tip And make sure that you, like this article, subscribe to our blog and ring that bell to make sure you’re notified when our brand new content comes out.

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Tips on Becoming a Natural Hair Brand Ambassador | SoDazzling

This is your first time here. My name is Leticia B and in today’s article I just want to answer a few questions that I have gotten over the last couple of days. If you follow me on Instagram or if you don’t my name on Instagram, is the same as my youtube blog name, so dazzling go ahead and find me on there and of course follow me on there. But if you follow me on Instagram, then you may have seen me post about the different events that I have either volunteered at or worked at over the last three weeks.

The first event that I volunteered at was called the Chicago healthy hair affair and the second one was the Chicago stop of the hew affair tour and then, most recently, I served as a brand ambassador for design essentials at the Chicago’s ultimate Women’s Expo. Now I’ve been asked like how did I find out about these events and how did I get the opportunity to either volunteer or serve as a brand ambassador and to answer that question? Are those questions pretty much? I followed people on instagram like brands, and you know people who I know made that may put on events.

I followed them on Instagram and I really just try to stay up-to-date with. What’s going on. As a matter of fact, the young lady who put on the Chicago’s healthy hair affair, I think we’re actually in one of the same we’re actually in the same group on Facebook, and then we just started following each other on Instagram, and I saw her post about It so I decided to just you know, help her out and volunteer at her event and then for the huge Hugh, a ferret or same thing, the sponsoring brand, for that tour was actually my Elle organics and I do follow mile organics on Instagram.

So I found out not only through their Instagram but also another girl friend. She volunteered at the New York stop the Gila, Fair tour, and I found out you know because she posted about it. So I was like okay as a sign. I’ve seen it twice now. So I’m going to go ahead and volunteer for that and for that one I was actually a very interesting experience, because when I got the volunteer instructions you know I was told you know to be there at this time and then I got a follow-up email saying That I was going to be working with Camille Rose Naturals.

Now initially I was like oh cool. You know. Let me get to meet some people, you know come elros naturals and work with them and yada yada yada na me and two other young ladies who volunteer at this evening, actually worked at Camille Rose Naturals table. So it’s so interesting because people were thinking that we were actually like brand ambassadors or working for that company, but yeah. That was just a very fun experience all in itself.

So basically yeah. I just followed them on Instagram and then, when they posted about needing one Sears, I just reached out to them, and then I was accepted as a volunteer, and then we went from there now for the most recent event that I worked, which was when I served As a brand ambassador to design essentials, they actually reached out to me, and the reason why I think they reached out to me is one because, generally when I post on Instagram, I always use hashtags and a lot of my hashtags.

You know I’ll put like Chicago Naturals or whatever something that relates to your cago to naturals, and then you know they probably either went to that hashtag and found me or it killed me, because I also posted a product that I received from them. In my swag back from the hue of ferrets or um, and I made sure to tag them in my IG story, so it may also been. You know that way that they found me so really is so important to make sure that whenever you were doing a review – or you know whatever the case is or when you’re posting to Instagram, that you are definitely tagging the brands that you are using, because you Never know when they may reach out to you, so that was that was really good.

That was yeah. That Expo was way bigger than anything I’ve ever done, and it was just so overwhelming, but it was definitely a learning experience and I truly enjoy working with design essentials and then one other thing too, is that oh, okay, yeah, okay, slightly Beckett, so two things. Someone also asked me: how did I become a brand ambassador for Shea Moisture now that came about – and I actually believe I talked about this is one of my older articles, but that came about because I follow a more honest again.

https://m.youtube.com/watch?v=p1P1d0rZw70

You got ta be in the right place right time, knowing the right people, you know, but I follow them on Instagram and I saw that they posted about needing brand ambassadors and what you had to do was submit a article. I think it was like 30 seconds or one minute, or something like that. You know just a short article explaining to them why you would make a good at brand ambassador. So pretty much. I just liked my article talking about how is the first brand I’ve ever used when I first went natural because I used that coconut hibiscus line like it went and that’s like my favorite line when I first went natural.

So I you know basically just plain how they were the first branagh use, and you know what my platform is, and you know my youtube blog and how you know my goal is really to help other people learn and embrace and just love their natural hair. So I mean, after that I was accepted, so that is also has been really cool and I’m so pumped. So just think about it, because my next box has been shaped so make sure that you’re on the lookout for my next shade basilar box review and then the last thing is.

I actually just got my first well, I guess is well, it was my first glad just had my second one recently, but my first paid like I don’t know if it will be considered a sponsorship because they’re not necessarily sponsoring me, but I got my first paid Opportunity like a few months ago and y’all I have been so excited. I cannot wait to share with y’all what the products were and just share with y’all.

More give you guys more information about the brand that I’m working with, but yeah. That also came about because I was you know I had my youtube blog. So a lot of the reviews that I do is start from like the Shea Moisture stuff. I generally do them because I bought the product or I’ve gotten the product as a gift. So I really do it just because I want to do it and I did a article for you know. Some products from this particular brand and the owner of the brand saw the article and she was just so.

You know happy about the article and was just really excited, and so she pretty much offered me an opportunity to work with her, and that has just been so amazing. So really I say all of that to say is that you have to put yourself in a position to where. Not only will you have the ability to reach out to people, but you want to put yourself in a position where people will want to reach out to you.

You know what I’m saying, so you just have to make sure that you’re making quality content, making sure that you are keeping up to date with all the brands like if there’s a brand that you want to work with speaking into in existence, because when I first Started my youtube blog, I made shorts like write down goals and one of my goals was to become a brand ambassador. Well, no, I take that back. My first goal was to just work with you know a brand in general and that’s when I got my opportunity to work with chrome makes earlier this year and I was a part of their photo shoot but no photo shoot.

I was a part of their photo shoots and I was on their website for a very long time now. It’s just like whoa, okay, doors opening, and then after that I was like. Okay. Now I got ta, you know I got ta speak more things into existence. I was like okay, I want to be a brand ambassador for a well-known company, well-known brand boom. Shea Moisture happens, then I’m like okay. I want to work with a well-known brand like you know whatever, so then that’s when the Camille Rose.

Naturals, like the Camille Rose, natural, say what happened and being you know, contacted by design essentials happen and I’m just like okay yeah. This is really working. So then I was alright. I wouldn’t I want to get it checked all right. I want to make that go up. I mean I’m not really making grew up right now, but you know I want to make some money. So then that’s when I got you know the opportunity with the brand that I’m currently collaborating with, and I’m just saying alright, I can do this, you know so it was really all about sticking to whatever.

Whatever is that, you want to do, stick with it. Just continuously to grow, and you know your craft continuously try to perfect your craft. Just you know, keep getting better at it and just make sure that you are staying up-to-date with. You know the brands that you want to work with and, most importantly speak things into existence and not only speaking into an existence, but writing it down because writing it down I’m making making a plan.

It makes a huge difference. So anyhow, that’s all. I really wanted to say in this article – hopefully it’s not too long. I really don’t know i’ma try to edit it down if it is, but I hope that it was helpful and I hope that I answered those questions for you know anyone who may be wondering, but if you have any specific questions or you know, if you need Help with like you need someone to just like, I should media kid or you know something something like that, then let me know down in the comments section by the way y’all, I love when you when you guys comment on my articles, because I love responding to Articles and like you me, responding to comments and just having that conversation, but yes with that being said, I’m done I’m rambling now, so I need to go, I’m actually really hungry and I’m starting to get hangry but yeah.

I was going on my next article. I don’t forget to like comment and subscribe to my blog and I will see you and the next one and be sure to always stay dazzling.


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Online Marketing

How To Digitally Market A Small Business On A Tight Budget

My name is Francois Taylor Inga and you about read a 30-minute segment off the lunch-and-learn. So if this is the first time you’re tuning in grab and not paper and a pen, because this one is going to be a really really good one – we’re talking about how to actually market your business, you know on a tight budget.

So a lot of us really want to be known, really want to put our messages out there, but we don’t quite have the budget or we don’t quite know how to actually do it, and the reason why I do that is because my mission is to help Entrepreneurs such as yourself to not hear this, but to actually set up, you know reliable and lucrative businesses that are actually profitable and enjoyable all right. So you we do this by sitting around every single day for 30 minutes at 2 p.

M. A est. Take note of that and we talk about how you can capture the right people. You know create the right content, so you can engage those people, educate them, inspire them and provide them with value and then most of all, convert those people into paying clients and then pretty much after that, utilize that for branding your own authority and creating relationships so That, like I, keep saying your business can be profitable and enjoyable.

So, if you’re reading the replay right now, I want you to type in the number 2. It just gives us that confirmation that there’s people that are reading this and there’s also people that actually care and value. You know our content and also just gauges. You know how far we’re reaching with you know. There’s life articles because, like I say all you can do, is all that you can do. I see Scott Boudreau has just turned in what’s going on brother, I hope you’re having a fantastic hump day.

Yes, it is Wednesday. Thank you so much for tuning in Duncan Misaka, and I could also see Richard. Sadly, thank you all for tuning in all right, so, like I mentioned earlier on, basically we’re talking about for you to actually market your business on a budget. Now, how many of you guys are actually finding it difficult to reach your audience right now? You know to get any sort of attention, maybe for your message or for your websites or for your social media.

If you are finding it difficult to get attention, I want you to type in the number one. If you are someone getting by, can you type in the number two if it’s totally difficult for you to get by, can you type in the number three? I just really want to have an understanding of who is online right now I see Sheridan has just tuned in. Thank you so much, I’m hoping you’re feeling better right now and also doing well with your work right then – and this is your first time tuning in welcome aboard like I said this will be a 30-minute segment when we’re really talking about how you can bust a Notch or two and actually you know, really reach out to your audience and get their attention and actually you know, sell to the audience so that your business can be profitable and can be enjoyable now, wouldn’t that be nice? Alright, now you know here’s a situation that I’m sure everybody who’s reading right now can resonate with you know you probably have a small budget and you’ve got really really big dreams.

You know when the Facebook ad that sold you on to the dream that you have you know can buy. It came with. You know pina coladas on the beach and you working by the beach, or you know four hour work weeks like what Tim Ferriss has written, etc, etc. But all of that just exists in misleading facebook ads when you start, you know really working on your business when you start creating for and relating to your audience, it’s not the same way as the Facebook ads.

You know, have predicted or put it out there. So you might, you know, really have really really big dreams you want to have. You know grow your own business, you want to become your own boss, but money and cashflow are tight, and that means you know you’re going to of that cash flow for things that are really really important and you’re going to skimp on your marketing. Now. Does this sort of sound like you, does this sound like like you’re the person who’s got a small budget and maybe big dreams? I want to know the people that are actually reading here, because you know if you’re doing well, then maybe this one with the article for you, but if, if you’ve got really small budgets and and really big dreams, then I want you to continue reading this article You’re not I mean because I run a digital agency leave along digital and I get a lot of requests.

You know for people that wanted strategy session from me, because we do a lot of marketing in and around you know the websites on and off online, etc, etc. So, there’s people that want – maybe you know a strategy created for them. There’s people that want implementation of. Maybe they’ve heard me speak about the blueprint or they they want me to help them with their SEO or but they’re on a minimum budget.

You know and and then this happens on a daily basis. You’re not I mean not. A lot of businesses are actually making money out there, like I said in the other article, ninety seven percent of the article of the you know: small businesses in Australia run by people like you and me all right and then pretty much from that. Ninety seven percent. Maybe thirty to forty percent, I’m not going to make it past year, one year two year, three, all right! So that’s why you know people like me come in because we help you to actually have a business, that’s profitable and enjoyable.

I see Anna or sure them. It’s just children. Thank you so much for joining us today, alright, so luckily we as entrepreneurs, we love that challenge and I also love a challenge. When somebody comes to me and says, I don’t have that much of a budget, but let’s see how we can work together. You’re not I mean because now we’ve become experts in achieving a very lot. You know a lot of results for people with very little.

All right, and how do we manage to do this? I’m going to be sharing some of my secrets in this particular article right now. So if you know somebody who’s struggling with their marketing, if you know somebody who’s struggling with their business, somebody who’s struggling with their cash flow tag them in this article right now, because I’m giving out the secrets that we’re using and we’re also giving out to people That have a very low budget so that their businesses can be profitable and enjoyable.

And if you may, you can actually share this article from this point on, because I’m going to be giving you the effective digital marketing strategies for bootstrapping. In especially if your startup or if you’re a small business all right and I’m going to just give it away right from the get-go first of all, you got ta, make sure you’re doing good work. You got ta, make sure you’re doing good art, because that’s the only thing that gets remarkable.

That’s the only thing that people alright! No, I want you to maybe remember a time old or the last time you went and readed a movie alright and have you ever walked out of a movie or have you ever heard? Somebody who’s read the same movie that you’ve readed, repeating maybe a couple of lines from that movie. You know that that readed and you guys instantly connect now. What I’m trying to say is if you make good art, people will talk about it.

It will be remarkable. You know just like how you know good movies end up as people start talking about those lines in that movie. If I say I’ll be back, you remember, you would know that I’m talking about Arnold Schwarzenegger’s movie. If I talk about, I can’t really think of movie lines right now, but you you get what I’m trying to say all right, so make good art do good work. So if you are ever going to get anything from this article today get those three little words make good art cuz, I’m the only thing that people will talk about.

If you make people happy, if you make people laugh, if you make people get results from the work that you’re putting out there, they will talk about you at a barbecue. That’s the first thing that you can absolutely do even if you’ve got a low budget or even if you’ve got a high budget. If your work is good enough for people to talk about, they definitely will talk about it. Alright and I see – and what’s going on.

Rather, thank you so much for in the next thing that you really want to grasp and and those that are really enjoying this article right now tag somebody who might really want to hear about this, so that it can actually help them by actually helping them. The next thing that you really want to make sure within your business is once you’re doing good work, that good work becomes your message all right and then, when you’ve got that good work, make sure that message goes to a market be specific on who has to Actually hear that message, because not everyone is your customer, because if you’re going to be spraying and praying with your marketing, then you’re wasting advertising money.

You’re wasting. You know advertising budgets you’re wasting your time, you’re wasting the listeners time. Alright. Whenever people don’t understand, who is this meant for me and whenever people don’t understand, is this book written for me whenever people don’t understand? Was this book meant? For me, it’s going to be difficult for them to actually listen to the message, so you have to have really good work like I said, and then it creates what is called a permission asset once you’ve got permission to sell to me.

I will then start listening. All right, you can’t sell to somebody who hasn’t, given you permission to sell to them so once you’re doing good work, you’ve got a message now that goes to a specific market. You now need to choose the blogs of how you’re reaching out to that audience wisely. I see Luke has just turned in Nicole my love. What’s going on, haven’t seen you in a minute chuckle Bradley. Thank you so much brother for walking, I’m your last name is walkouts got ta say.

Thank you so much for walking by you know this article. So, like I said your message, your market, you got ta now be specific about the media, as you can tell and as you will notice, you know what’s actually happening right now. Facebook is under scrutiny for having leaked people’s data, etc, etc, and guess, what’s going to happen, people are going to shrug away from you know using Facebook as a platform.

Now, if you have big noticing as well that Facebook, even the reach has been dwindling in the reach, has been getting smaller and smaller and if you have just been, you know basing or standing on one media blog. As you know, the way you’re reaching out to your audience, it’s going to be grand opening and grand closing for you. Alright. So, like I said your media, your market, and when you actually now choose your blog, which is the you know, which is how you deliver your message.

You know it makes it a whole lot easier, whether you move from one platform to another people will still remember what you said. Why? Because you’re doing good work, because you’re making good art I see Nicole, has just children. Thank you so much for your time today. I hope you having a fantastic meat week session wherever you at right now, all right, so all of these are effective digital markets.

If you notice, we haven’t even gotten into the whole trickery of you know, tools and and tactics and everything else. It’s just what your message is: what that market really needs to be in the media and I’ll be playing around those three M’s, and if it’s the only thing that you really get from this show today, Nick good arts, that’s the only thing that people care about These days, not about how funny your articles are not about how your content comes into the newsfeed, not about how your blog is situated or what trickery you got them into signing up to your news list, if you’re not making good art if you’re not putting on Good work, nobody will care all right, whatever you’re going to say, he’s going to mean Jack diddly if you are not specific about your market and what blogs you’re going to be using in order for you to reach out to them message, market medium, all right.

So this is for those people that have a you know a really tight budget and really want to make sure they get a proper return of their investment as soon as they put money in and then they get some sort of cash outline. So, by choosing your blogs wisely, we all caught up in in the angst. You know that is caused by the lack of money, because guess what we we are forced or we are shown. How are the big companies? Are? You know advertising you not.

I mean we forget one thing: everyone has a limited marketing budget, you know, I mean not even the tires like Apple or coca-cola, I just spreading money out there. They are working within their budget, so I mean obviously their bodies are huge. You not I mean, but they still work hard and choosing the right blogs that give them the right return on their only investment and why? Why would they do that? Because nobody wants to waste money, and especially if you don’t have that money, why would you want to waste something you don’t have so make sure that whatever you’re going to be doing you’re not going to have to do it twice? Do it once and for all or what them what them carpenters say, measure twice and cut once Genaro mean so if you’re, a small business and you’re with small budget, this is actually really really important figure out.

What are you good at? Who means you know, what are you good at? What are you selling who needs it and where can you find them and then just specifically go to that blog instead of you being spreading yourself too thin, and then you know becoming a high-sounding nothing. You know cuz, you can’t afford to waste money, so you want to start by choosing the right digital marketing blogs and mind you. This is not an easy task right now.

Can you tell me where you think your audience is actually situated within the whole online space? Can you just type in where you think is the best place to to find you or your audience right now? Where are they congregated? Where would they be if you would go out and find 10 customers off your own right now? Where would you specifically go especially in your business? Please type it in the comments, then you know this is hundreds of blogs, there’s hundreds and each of them offer a rabbit hole in and of itself.

You know, I mean, there’s social media is email. There’s PPC ads. This SEO, you know this display ads this content, marketing. All of that and guess what every new thing that comes on the market mocking us find a way to ruin it. So if you’re hearing about something from a Facebook ad guess what people are already raped, it and they’ve already ruined it and as much as you are a late arrival all right.

So you need to know specifically where your audience, where you congregates, then I see Mike as just children, what’s going on brother tonight, I mean this is just a few of the things that we are exposed to, because if you don’t know where your client is right Now and a quarter past two, then you have lost everything. You know you wouldn’t know what to do it for beer, because then, if you know where your client is, are they in the office or are they taking their kids from school? Because if you post a blog at that particular time, are they going to see it or are they going to wait until they finish making dinner for their family? So that’s how much you need to know your market and each of them each of these platforms.

I’m talking about it comes with its own limitations, so you now have choice. Paralysis. Is that what they call it, paralysis of choice and it’s real? The struggle is real right there you know. So do you know exactly what your customer is doing right now at a corner bus to please, if you know, can you type it down right now? You know because you’d like to to to to to I mean you would want to use platforms that are already where your customers are.

If you don’t have money you know, because if you go off the beaten track, how are you going to reach to new people? People need to hear your stuff six to eight times in order for you to catch fire and that costs money. It’s not going to be easy for somebody to pay attention to you if you haven’t gotten their attention in the first place. So, in order to make the right choice, you really need to start with your buyer persona, who is going to buy my products? What frustrations am I actually fixing who needs me in the market? What would happen if I’m not there? All of those questions? Are you asking yourself, those questions am I needed in market? Is this product? If I don’t exist that somebody suffer cuz, if you’re not asking yourself all those deep questions, my friend, that’s the reason why it’s crickets and your funnels.

That’s the reason why it’s crickets in your bank account right now find out who your ideal customer is: where do they hang out online? What publications, what are they buying on Amazon here? What do they like? Who are they listening to and what tone of voice actually appears appeals to them? Some people like to be told what to do some people like to make their own decisions find out. Is your customer that person what how am I reaching out to them and how are you going to know you’re getting the right person? What is the feedback that you should be getting from that buyer persona to actually solidify that you are doing good work, that they absolutely need Mack, good art? If that’s the only thing you get from this article today make good art mike says.

These are great questions. Does my existence solve somebody’s suffering? Absolutely, you know they’re not giving our participation trophies our day. My man, all right you’ve got ta really reach out to people, because you know what we are now. Oh, it’s called info Bay City. There’s a lot of obesity caused by food. Now there is info best city right. Let me coin that term info best city, everybody’s bloated, with information right now.

You’ve got ta, be that person and that actually you know what what do we call it. This be succinct with that information. Make sure you make it succeed enough that it fills them up. Everybody is bloated with information, so make sure whatever work you’re putting out. There is good at linked good art and your budgeting and your your your marketing budget won’t be strained a whole great deal. You know, and if you answer these questions like what Mike is saying, your choice is half made.

If you know where to find you next ten customers right now, can you type in the number one all right and I see Christine Stowe – has this chin then thank you so much Nicole says he is good, oh good. I will read it again absolutely and share this if you can, with your with your other mates that really have you know, I’m running on a low budget, but really want to reach out to their audience there, and if you can actually answer the questions that I Asked earlier on, as in who needs what you’re selling and who, whose existence is not going to be an enjoyable existence, if you don’t exist, or if your message doesn’t exist in the in the market right, then you know and then the rest would be covered by Whatever budget you have so there’s no point in you spreading yourself too thin without a message that resonates to a market.

You know start with maybe one or two blogs and then that you can actually afford to be present, because if you can show your customers, you can help them by actually helping them. Then I’ll tell you something. They would actually anticipate that you warn. You have a solution for them now Mike says he always gives me so much to think about going to re-read. Thank you so much Mike and Christian says everybody wants me to find them money in grunts absolutely.

But you need to answer the question. What would the grunts you know fulfill for these people? What is it that they actually want? It’s not grunts, they want. What do they want? Is it a better lifestyle, a better business, a business, that’s profitable and enjoyable, because right now, you’re pushing a product? What is the feeling, what is the thing that people absolutely want so that they come to you and then say and knock on your door Christine and say because of you, I did not give up what is it that they absolutely want from you? You need to find that and if you can specify what that particular thing is, I assure you people would be tripping stumbling and falling to come and get more of what you’re selling right there all right.

So you, you really have to be really succeed and show people you can help them by actually helping them and half of the time is Kristin says I’m wondering why they want money, I’m not getting that one, but that’s alright, and also if, even though the Internet Has spread open and you can become a global business. Sometimes you probably don’t need that. You know we’ve actually had excellent results with clients and that we have steered towards their own local audiences.

You know I mean we’ve actually started getting a lot of results and you know by just remaining local, because people want to do business with. Does they know like and trust? Yes, you could be, you know, um, you know international or global, but are you able to service that person, especially in different time zones? The people want their surance, that will you pick up their phone just in case. Something good goes wrong in the service that you’re providing.

You know and remember what I said about dreaming big, it’s okay, everybody wants to be known as the maybe so provider of a certain product or service globally, which is like. Maybe you want to be the uber or whatever you know, service you’re serving or you want to be the McDonald’s um. You know of your industry, because whenever you talk McDonald’s synonymous with fast food, you not I mean but site’s reputation.

It takes money, time and effort and buy money. I’m talking billions to build. So just because you’ve got a website, it doesn’t mean you, you, you become global you’re, not I mean you’re, not big shock, who you know who is international broth? You need to check these statistics all right, plus it’s not really profitable for a small business, whether you’re, local or not just find out. Do you really need to extend or stretch yourself so much because you comes with customer care, it comes with understanding the different cultures of the people, you’re reaching out to etc, etc.

You know so is it profitable for you to actually really go global or I ought to be better off with the people that actually understand who you are and can know like and trust you within your local periphery? You know cuz I’ve always given this example. You know if you really want to rank your website, because my main job is search engine optimization you’re, not I mean, and and maybe you are a crafter or a creator of wedding dresses.

If you just write in wedding dresses, it’s much more easier for you to rank number one for hand, med wedding, dresses in Melbourne or handmade wedding dresses in in Sydney. Oh handmade wedding dresses in Perth because whatever, if somebody’s going to search for something they’re going to look at, who will give me the the service cheaper, better faster, so you want to be found in your local area as well.

You know better, yet it’s actually more profitable. You know why these people that actually use long tail keywords you people that say you know dentist near me, know exactly what they’re looking for you’re, not I mean and they’re likely ready to buy. They probably have a bleeding neck, so if you just rank for the word dentist they’re not going to know, are you the dentist round the corner that they can actually just reach out to I’m a semantic? You would see my in henna, you know half the time if I go out and there’s people smoking around me or these dust and fumes from the cars I just typed in pharmacy near me, so that I know just in case I start wheezing.

I can how much longer would it take me to get to a pharmacy? You know how much longer would it take me to get to a pharmacy, I’m not just going to type in pharmacy. No, I want to to cure my pain as soon as possible. So that’s exactly what your clients are doing as well, try being local because it makes you you know people reach, you faster, cheaper and you you you will be. You offer better preference, because you know what people can pick up the phone and call you or just drive around the corner and get whatever service you’re.

Getting you know and Nicole says I was thinking I was thinking you become more profitable, based on the weight and value you hold right. Sorry, if it doesn’t make sense, I mean well, you value is good. That’s the reason why I took off cuz. I had over four thousand five hundred people from all of us. You know all over the the in the world, but I cut it all into half. You know what I really want to reach to people that you know.

I can help them immediately and I can help them there and there tonight I mean so, like I say I help people with search engine optimization those people that put generic inquiries, they probably just window-shopping, which means it’s not a good return of investment for you. So you want to leverage the power of location, maybe within your social media. You know your content marketing your SEO, your PPC, you know ads wherever you can on Janee and set your name, and you know in within your city within your neighborhood, because let me tell you something: people would support to build a woman.

People would support a wall that they helped to build. You now create instant rapport. If you say I’m an SEO engines in Melbourne instead of saying to somebody in Phoenix Arizona, who’s, never heard of Melbourne Australia. You know I mean so. Is your business, a local business or a global one? Nonetheless, why pass some clients that are in your backyard? People are more likely to do business with local companies.

So why not use that to your advantage. So, like I’m saying, if you haven’t really caught up to what we’re talking about in this article, I’m just giving you all the ideas that you can actually stop: marketing your business for free, throwing in five hundred dollars three hundred dollars every single day on Facebook and You’re targeting people that don’t even care about your work, my man, why would you be doing that? Why would you be stealing from yourself and one other thing that a lot of people who would not do is, if you’re not doing good arts? Nobody would remark your work, so if you do good art, if you do good work, you get reviews all right and Scott says prosper.

I can listen in because I’m in a cafe, but I love your work. Mate keep going. Thank you so much Scott. Thank you. So much try and get testimonials and case studies, maybe on your websites, because you know what people do business with those they know like and trust, and these days you know people who trust other people that have gone through the experience be instead of you saying, look, Look at me, you can actually have other people as being your ambassadors.

You know, like those people are talking about Elia on that. If you read the movie, you you, you go out of the movie and you’re repeating words that have been said in that movie and guess, where that comes in it creates your branding. It creates a community around the work you’re doing and you build loyalty and ambassadors around the word and it makes it cheaper for your marketing. You know, so you can encourage people to leave reviews on Facebook on Google on Google on Yelp.

I think there’s another one called Trustpilot a mom and don’t sing any of those, but user-generated content is also really good for SEO and it makes it a whole lot easier for Google to rank you. You know why, because you’re a trusted source, so we encourage people to leave. Reviews by you know, maybe offering little incentives and maybe a discount for her loan, bringing new referrals, etc, etc. Anything you can think of that is useful for you and your customers, because satisfied customers are usually the best brand ambassadors all right.

I really hope that this article has been useful for you and if you have tagged anyone that would have you know really really gotten. You know insights as to how to actually market a business on a cheap you’re. Not I mean I’m just going to wrap things up here. You know it’s cash flow is really important, especially in your business and the biggest thing that people scheme born is marketing when it comes to lit less funds.

So it’s not fun to start counting pennies and think how am I going to spend them best? You not, I mean, and I know that it’s not easy all right, but I also know that, with a bit of creativity, you not I mean and an entire at around research, you can actually achieve grand results. You can actually have a business, that’s profitable and enjoyable. It’s always a better way to get things done, stop trying to bite things that you cannot chew or you cannot swallow and not, and not.

A lot of marketing involves a lot of wads of cash. Just put out good work right there put out good content, engage your audio do remarkable stuff so that people can talk about you. You don’t really need to spend that much on your marketing, but if you think maybe it could be helpful in your marketing and how I can actually amplify your business. Let’s get in touch, let’s have a chat. Let’s see how far we can take your business so that it can actually be profitable and enjoyable, because I believe your business can be one day in the meantime.

If he’s got any questions, let’s continue the conversations down below now. That was like a good segue. Isn’t it don’t blue haha, fantastic, you hope, you’re having a fantastic week. I will see you guys tomorrow and yeah if you’ve got any questions. Let’s keep this going in the meantime. Thank you so much for paying attention. I mean you could be anywhere else in the world right now or in Australia.

Doing whatever makes your business profitable and enjoyable, but you chose to stay with me bye for now guys. Thank you. Thank you. Thank you.


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4 Ways to Use Social Media Content in Branding and Marketing

It’s the content that comes first and foremost. That’s your first point of contact with your audience, your followers, so there are four types of content: one! You have self-serving content. This is just basically telling people what you’re selling buy our product by our service join our group.

You want to add that into your social media strategy, but you also don’t want to overwhelm people with it. The second kind of content is engaging content. Now all content should be engaging, but this is specifically asking people to take a poll as for review, get feedback. This gets people engaged when they may not do it voluntarily, you kind of trigger them to do it. The third style of content or kickbacks contests daily deals giveaways.

This is the type of content that gets people engaged, but also, once again, you don’t want to overwhelm people with it and for a contest at them every week and when you do have a contest, you want to make sure that what you’re giving away has high Perceived value, don’t give a dollar off your 500 pair of shoes; it won’t work. Fourth style of content is out-of-the-box content. This is high-risk, high-reward content that may or may not fall in line with the messaging of the strategy you’re trying to produce but ultimately gets the most reach and does it in a non-corporate style which people on social media are more comfortable with

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Step Up! Business Blogging Tips with Cary Snowden

Espresso event. Espresso is an event: registration and management plugin for WordPress. It will turn your WordPress site into an effective event management tool. So check out a vent espresso at event, espresso calm, look at the demo check out the features between the free and premium version and see which one is right for you advent espresso, our wonderful sponsor! Thank you! So much and let’s get to this episode of step up hi everyone.

This is sheri bell revolt. Thank you so much for joining me for this episode of step up the article interview program in which I interviewed smart people making smart moves and their businesses so that we can learn their tips and tools and move our businesses forward as well. I guess this week, Carrie Snowden the professional marketer and blogger here in the salt lake city area and before we get to carries interview in which he gives us some great blogging tips.

I just wanted to do a shout-out for his website. Business. Blogger tips come in which he shares lots of information about blogging, including an excellent resource list. I also wanted to make sure that you knew that he had a itunes, podcast called business bloggers tips and there are at least fifty podcasts that you can listen to again. Specific to blogging so right now, let’s hear from Carrie Snowden and get his tips on adding blogging to our small businesses.

So we can move our businesses forward, hi Carrie thanks so much for joining me on this episode of step up. My pleasure sherry glad to be here. Thank you. I love talking to you so today we’re going to talk about blogging, and I know that you have a service that provides content for people who are interested in blogging and perhaps don’t want to start out doing it. Why don’t you give us a little background on list 5 and then we’ll go from there? We work with franchise groups to build out basically a blog for each of their sites, and then we provide regular customized content into each of those blogs.

So, quite literally, we can provide an unlimited number of customized unique blogs for a wide range of you know: distributors or sales people, or even you know, brick and mortar kind of shops all around, and our our key really is in being able to provide compliant content. That is completely unique for each site and just explain to people who are new to blogging. What does compliance you know compliant has to do with with corporate rules and sometimes even government rules and regulations, and that is saying things that are not only appropriate but legal.

So compliance has to do with either you know matching corporate rate rules and regulations or government rules and regulations, and that’s a big problem for a lot of franchise groups in particular that are worried about their brand and worried about what some of their bloggers out there Might be saying about their products right, okay, great! So let me just jump right in um. Why should people be blogging primarily because it becomes a very strong voice in in two primary areas of marketing? One is web based marketing, so marketing to the search engines and getting your content out in the search engines and another is that you know.

Lately. It’s been very important for companies to connect with their consumers. They’re cut their customers in a very personalized kind of way and a blog allows that to happen as well, so you’re, you’re kind of killing two birds with one stone, you’re you’re, appealing to the search engines in possibly the best way that you can, when you’re, providing Regular content on your blog you’re, giving search engines what they need, and that is content to delivery.

People who are searching for your keywords, so blogging is a great way to get your SEO out of the way and connect with your customers. Okay. So, let’s just talk briefly about keywords, then, if you had three tips for bloggers, keywords would definitely be one of the tips. Then yeah, that’s a that’s actually, a pretty huge one. The important thing about using a blog for marketing is to maintain relevancy.

So you know you don’t want your blog to meander through lots of different topics. You really want to focus on a specific topic, and usually that is your company or your products or the value or in benefits that they provide to your customers. So using kind of those three building blocks company products value, there’s a million one things that you can write about and you’re staying on topic. Basically, so it makes it easier to gather an audience because people are flocking to some content that they like to read and then you’re also looking at being able to maintain some search engine kind of rank based on those keywords to so consistency, there is important.

Okay, so before even writing that first blog post, what are things that a company needs to think about? What do they need to know about their own product or service or what they’re trying to do? But what do they need to know about their prospects or their target market? So you’ve got two questions in there. One is what do I need to know about my topic and then the other is. What do I need to know about the people who are going to read about that right? And this is where a lot of people kind of get hung up on blogging.

You’ll find a lot of people say, I’m just not ready to start, because I don’t know everything that I need to know and that’s not necessarily true. You’ll find that blogging becomes an experience where you can actually learn a lot more about your own products, and you start to meet an audience that you may not know you ever had. So I would say to start with it’s important to know your elevator pitch.

What is it that you’re talking about, and can you can you describe that in just a few sentences? You know an elevator pitch is, is the idea of if we both get on an elevator at the first floor and you’re getting off on the second floor, can I describe to you what my company does in that amount of time and you walk away understanding what We’ve got if you can, if you have your elevator pitch kind of worked out, that can be the basis for starting a quite wonderful blog because now you’re starting to share that story with your customers and you go out now.

Let’s talk about the audience side to just for a minute I want to when I start a blog I’ll have an audience in mind, and anyone that has a small business should have at least in a segment of their audience in mind. But I don’t – I don’t really know my entire audience this product that I have may appeal to someone that I haven’t even considered yet, hopefully that’s the case as an entrepreneur. We’re experimenting with ideas and products and getting them out there in a way that maybe attracts more people than we thought we could so split.

But it is important to start with an audience that you think is going to apply. You know I i’m not going to start talking about swimsuits to people who ride horses, for instance, so you can at least kind of start in in an area. But it’s not important to refine that audience down to the finest segment, because, when you’re blogging you’re appealing to a pretty wide range of people. I kind of think of this in terms of what I like to call the considered purchase cycle and blogging is a great way to generate interest at a very early stage of a considered, purchase and and along that considered purchase that the closer somebody gets to buying Your product, the more specific the information they’re going to need.

Okay and that’s when you get into personalized contact or delivering spec sheets or data sheets about your product. We’re talking early on we’re talking almost the same kind of information that you would see in a in a television commercial, so very broad, very emotional, based information about your product. Getting people excited about it, sharing some benefits and features and getting people interested in asking questions about those, and then you can refine it from there.

But what do you need to know about your product start with your elevator pitch and kind of work with that? And just be very general about the kind of information and consider that you’re going to a very general audience and the people who are really interested will start to refine as they go down that considered purchase cycle. Okay, um. This might be a strange question totally off base, but I was actually listening to a guy sort of teach at blogging class and he said never embed links that can take someone away from your you’re making or your website and take it to someone else.

I know that you can have when you’re liking, WordPress and you’re adding a link. You can have it open into an in page so that they they don’t lose you but sure. I know the new, your information. You do talk about linking a lot so give us your tip specific to lady. Should they do it specific to linking, should they do it, and the answer is yes and – and I have a very different opinion about linking – and it all has to do with what search engines are really looking for and what people who use search engines are looking For so let’s, let’s take Google, for example, Google delivers a product and that product is information that is relevant to your search term.

When you get to the site that you found through google, google wants that site to be as informational as possible. They also want that site to be very connected and think about connections being even social connections. The person you want to meet is the person who knows everyone, because now you become part of that culture and you can meet everyone through that. One link. Think of your website. In the same way, when I provide links to other relevant sites through my own site, I essentially become a hub to that community and Google will recognize my hub position in that community and will link to me more often because they know people would get to those Other sites through me and I can become most relevant by linking to other sites from mine, so in other words, Google will say of all of these people that I can introduce you to.

I want to introduce you to the one who knows the most people and those people then become. Are the links essentially to your website. So, linking out from your website is a great idea when you, when you want to establish yourself, is that central hub? Okay and how do you get links back? How do you get links back and that’s that’s a tricky one, because you know there’s link farming and there’s there’s these call groups that will literally spend all day calling people just ask for a link back.

There are the linkbacks that you get, are kind of graded and linked back from a very relevant site are very highly ranked links back from just junk sites out there are ranked fairly very low, and the problem is, if you have a lot of those low ranks, It won’t help you a lot in some cases. It can hurt you if you have lots of links from a topic that you’re not discussing. Google might think that you are selling horses instead of bathing suits, so you want to be real careful about the kind of links you’re getting back so how to get those links.

There are a number of ways using a blog in particular, is a great way to get links back to your home site. So you want to be linking to your home site from your blog, and there are a few strategies for doing that. Building a blog externals to your site is one not necessarily the best strategy. The other best way to get links is to get engaged with your community. So if you happen to be a saddle, salesman go out and engage with other people who are selling saddles discussing, saddles, making saddles talk to those people, make comments on their blogs and comments.

Usually contain a link back to your site, so the more engaged you are with your community, the more links you can get back and those are good, solid, relevant links, really quick. Another great way to get links in a very important way to get links is to use press relations every time your company or your entrepreneurial venture does something that is newsworthy, create a press release about that event and send that out to the multitude of free press Sites out there and that becomes good, solid content coming back to you from from new sites and those are very highly regarded links back to your site.

So don’t forget, don’t forget the PR angle to that as well thats, a good reminder. So how do you find? Let’s say you want to find the five most influential blogs that are in your niche. Do you what we want your tip for doing that? Well, so all of this might start with a visit to the google keyword tool. Just do a google search for google keyword tool and you’ll find it. If I’m that tool, you can find the top 100 search terms that are related to a search term that you type in so FL I’ll.

Stick with the horse analogy and say all right: i’m selling saddles so i’ll enter saddle into the keyword, search tool and Google will give me the top 100 search terms that are related to that. So now I have a list of things that I can begin to. Search for and find other blogs that are using those same search terms, and that’s that’s how I would do it there’s a couple of easy ways to do this. I can run down to Barnes & Noble and grab a horse magazine and in that horse magazine are going to be hundreds of websites that I can visit.

Bloggers. People are selling other types of horse tack and I might visit those sites and just really get engaged with the community so finding it is just a matter of sticking to the search terms and really going after the relevant content that is out on the web. And let me throw one more thing in there when I do find those. I want to gauge those sites. If you can find out what those sites are ranked and now you can literally make a list of sites in order of priority with the highest ranked site.

Being your top priority to become engaged with and to get links from both of those important you, don’t you don’t want to just go out there and get links for the sake of links. The the links will be stronger and more beneficial to you. If you are engaged in those communities, so engaged means I’m making comments on their sites. I’m talking to people in a forum or I’m even developing a relationship with the owner of that other site, but specific to finding out how a page is ranked.

I know there’s a: is it a Google tool that you can use? You know, there’s a lot of plugins if you’re using Firefox for your browser, which I do there are a couple of PageRank plugins. So, every time I visit a site, the PageRank is displayed right at the bottom of the page. I can see it right off if you just go to your plugins for your browser and do a search for pagerank you’ll find dozens of them.

Most of them are using the same data, so that would be the first step is to install some type of browser plug-in that it shows page range. This problem have that do roam. Yeah chrome does have page rank okay, um, let’s see one of the other things that I noticed that you give a tip for 2. New bloggers is if they are a local business, how are they? How are they establishing a local presence versus you know just trying to attach themselves to the world right? So the idea there is that if I am a brick-and-mortar type shop, let’s say a hair salon, my clientele for a hair salon are going to be within 20 or 30 miles of my hair salon.

Most of the activity I’ll see is going to be within 10 or 15 miles of my of my brick and mortar shop. So it doesn’t make sense to me for me to market my shop to people who are in another state, for instance. So now we talk about localization and there are a couple of ways that you can optimize for localized search, optimization. One of them is to add your address to your blog content. So I might add the name of my state or the name of my city and especially here’s a tip, especially my zip code.

Adding your address to your blog posts will help you in the local search traffic rankings. I do a lot of keyword, modification or keyword. Optimization so if I have a keyword, is hair salon, I would put the name of my city in front of that because I know a lot of people search for that. If i’m looking for a hair salon, I might type the name of my city and then the words hair salon, because that’s where I’m looking, the other thing I might do is actually register my site on google maps.

Now there everybody – you actually hurt mine ring a few minutes ago, but we’ve all got iPhones and other types of mobile devices, and many of these now have GPS in them. So literally, when I do a search on my phone, Google knows where I’m searching from and they’re going to give me results, even if I don’t ask for them. They’ll try to give me results that are within 10 or 15 miles of where I’m standing.

So they know that that’s exactly where I want to find goods and services close to me so registering with Google Maps is another great way, but I would say primarily in terms of writing, and that’s really. My focus is on the writing side of this and creating organic search rank. Adding your address components to your blog and modifying your keywords with your location is one of the most important things you can do.

So how would you work in your address, though you just say, hey, be sure to visit us at at the end of your blog post or yeah yeah. There’s there’s a couple of ways you know and you can get pretty creative with it, but that would be the basic just throwing your contact information along the bottom and important to to maybe mix it up a little bit. Don’t just create a signature stamp and at that every time I would write the information differently as often as you can and and of course, modifying your keywords and also incorporating it into a sentence.

You might say if you’re looking for a hair salon in orem utah, come visit me at my name of shop. So you can incorporate your your city and state and even your zip code right into the content and that’s where it’s important. It’s a good idea to block it down at the bottom, but if you can work it into the content, that’s even more powerful! Okay and how important our comments? You know it becomes like this popularity thing.

People spend so much time writing a blog post and any this has been having to me I’ll write, a blog post and absolutely no one will comment on it, but they’ll say to me, via Facebook or via Twitter or via email, personal email. That was a great black buzzing, like my god, please put that juice over there. You know if that’s a tough one, it’s it’s tough to get people to engage because we’re all busy – and you know, we’ve got things to do, and it’s not always easy to just go and make some comments.

One of the ways you can help kind of prime the pump a little bit is to have a culture of people that you rely on to to get comments. Going so have some friends make some comments? Some might regard that a little bit as cheating. But if you work with a community of people that are that are kind of in it with you, you can generate a conversation and that’s really what you’re trying to do. The other thing is there.

There are a lot of ways to block or kind of restrict comments, and every small restriction you create is one more barrier to getting comments. So a lot of people put CAPTCHAs on their comment window so that I have to type in some strange yeah. You know word to get access to the blog, I’ll, probably avoid it. In fact, I myself I’ve even written comments, and you get to that point. You think I don’t have time or I’ve got to move on right.

So every little barrier you put in place means you’re going to get fewer and fewer comments. You’re. The first part of your question had to do with how important comments are and there’s there’s a kind of a yes and a note to that question comments can be very important because it’s kind of free content right. It’s it’s additional content that goes on your blog and the more content that you have and the more frequent that content is posted.

The more popular your blog will be in the search engines, so comments can be extremely valuable. They are not the end of the world, though there are lots of very popular blogs out there that do not allow comments, so you know that it becomes a moderation issue. In some cases you may not want to do that either. So comments can be extremely powerful, but they are not the end of the world. Okay. So to really look at the effectiveness of your blog or the traffic you’re.

Looking at what to line up Google Analytics or what are you using? I use google analytics it’s free. It’s tied right into Google, I mean as soon as I light as soon as I start up. My google account you know or push a blog into google analytics. Google knows who I am and they’re starting to analyze. My account it’s kind of a window into what google can see about my site and that’s important to me because I like to what Google is thinking right.

I I don’t get. I don’t have a lot of time, so I don’t study my google analytics for hours and hours and try to make modifications every day and that sort of thing there are some people who do and google it analytics will allow you to do that for a free, App, it does just about everything you could ever want. I pay attention to just a few basic things, though, really kind of three things: one is overall traffic.

How am I doing, and if you’re familiar with Google Analytics, you know it gives you a big long chart right up at the top and it shows your traffic, whether it’s going up or down, and you can usually see exactly where the weekends are or things like That so I pay attention to how many people are visiting my site. I also pay attention to where people are visiting from so I have some blogs that are local community blogs and it’s very interesting when I see traffic coming from outside of the state and then I have blogs that are more nationally oriented and it’s very interesting to See where you know which states are more heavily involved and what those aligned with the other thing I look at is what key search terms are bringing people to my site, and I think that’s probably the most important of them all is to understand what content is Bringing people to your site and that’s where you start to refine your search terms and refine your elevator pitch a little bit to match what people are looking for and if I could revisit that first point we made a few minutes ago when you first start, don’t Be afraid to just put a stake in the ground and get moving and pretty soon you’ll you’ll start reading your analytics and you’ll start getting feedback from people and you’ll see where you need to steer your company a little bit to to meet up with the largest Number of customers, or or to meet your goals whatever they are, so you have this blog.

How do you use it for your across-the-board branding like how are you connecting your blog to your social sites to your? If you have a static website? How do you personally recommend decline and to have this be an effective tool? That’s working for you, 24, 7. So a lot of things that you can do there, so I use wordpress wordpress is my favorite blogging software. It’s very easy to install and it’s very robust and is very popular.

The neat thing about wordpress also, is that there are thousands and thousands of plugins that extend the you know the versatility of my blog. Many of those plugins will automatically repost my content to Twitter and Facebook, for instance. So I have a few of those installed so that whenever I put a post up and I hit save it automatically reposts to the favourite places that I wanted to go so then I’ve got my facebook audience seeing my new posts, I’ve got my Twitter audience seeing My new post and I’m taking advantage of those social networks without wasting a lot of time.

Reposting and you know you could literally spend hours and hours taking care of a single blog post or with the right plugins. You can do it all in half an hour. This is some other social things that are important to do, dig and stumble upon are two of my favorite post sharing mechanisms and you’ll see some traffic come from those sites as well, so there you know. Obviously, there are a couple of neat places to repost your content.

There are also mechanisms that are kind of the old standbys, using email, for instance, to re-distribute a blog post, and let people know that i’m still active on a particular blog. So, there’s a lot of things you can do there, but primarily whenever I I use my blog is 10 of my home base. I go there first, that’s where I’m putting my content, so everybody has a home that they can come to that I’m managing and then from there.

I share links out to all the social networks to point people back to the block. Okay. How often do you repost a blog post link on twitter? So if i’m really trying to be active, I might do it four times through the day. If i’m really trying to generate some some activity, you know if it’s an event or something I might do. It may be a few more, but typically I’ll. Do it once or twice and then, if I really want to try to get some attention I’ll, do it three or four times and it all kind of depends on the audience as well? But you don’t want to redo the same one all the time you might want to add a new twist, and maybe even do some experimenting on what kind of headline is attracting the most people.

So typically you’ll add a question right. I’ve posted a new blog out there and I might ask a question as to whether you know what might be in my blog. You know: did you know that saddles are made of leather? No, of course you did, but you might be compelled to visit my website to learn why that’s important. You know as an example a bad one. Maybe I love you period. Ok, so we’ve talked pretty much about all the highlights that I wanted to get to you, because I know that you have you need to go soon.

So I don’t remember if I told you that I wanted you to come up with an assignment for both me and my viewers, an assignment. So what it be. One of the important things about blogging is frequency, especially when you’re dealing with with search engines, but also very important for your readership for your audience. In fact, you kind of caught me earlier today when we were discussing this interview.

You mentioned that one of my blogs didn’t have a post for quite a while now, and you kind of you taught me – and it’s got me thinking about that yeah, oh so frequency is, is probably one of the most important things you can do with a blog. When you start a blog, you really have to commit to doing something with it. Some form of activity at least once a week, if you’re a business blogger once a week is really the minimum.

If you really want to keep your audience attention twice a week, if you are a crazy, rockin news website, you know – and we all know of these there – you can post two or three times a day and, and that is great stuff, but at a minimum once One to two times per week – and that would be my tip verb tip / assignment – is to recommit to a frequency schedule that you can manage. You don’t want your blog to take over your life, but if you want your blog to work for your business, commit to at least once per week for your business blog so that the search engines recognize who you are and your audience doesn’t lose you okay and Should you mix that up, should it be a article blog once and or give you off all written content for yourself it so there’s there’s a yes to both of those.

Whenever I add article to my blog, it has to contain a written explanation. The search engines don’t care about article; they can see that article is there and they recognize that that’s important, but article is really for your reading audience to capture their attention and give them something to read. If you’re, not posting text content on your blog each week, the search engines won’t be finding you with the keyword, strength that you want them to.

So so I would say it’s always text and especially when you post a article, don’t forget to explain the article. It only takes two or three sentences to satisfy the requirement, but you always need to include some text. Okay, and you also offer people the option of listening to your blog posts. Do you record an audio version you make? I do. I have a podcast actually at business, blogger tips, com, and you know it’s it’s less frequent now, but for last year I did one per week and I recorded that using GarageBand here on my mac and there’s pc versions of that too, that you can use to Record your track, convert it to a podcast.

I use a blueberry press to post that up to my blog and yes, I give people the option to listen to my my blog as well, and the neat thing about that. Is there a lot of people that ride trains or bicycles, or you know, commuting to work and they don’t always have access to the internet, but they can download it to their phone, their ipod or whatever, and listen to your blog on the way? So it’s a great way for people to double up on their time on the way to and from somewhere and listen to you while they’re on the go.

Okay. So that’s that’s been a lot of fun yeah! I, like your site, I’ve visited it’s great um, so you’re, let’s just wrap this up by your three most important tips when it comes to blogging. What do you tell your clients from the Gecko these? You must do so it and that’s just going to be kind of a review of what we’ve already talked about. Most important is going to be frequency at least once per week of your business blogger, otherwise, you’re wasting your time to is really relevancy, maintaining focus on a handful of keywords, and I usually tell people to pick three keywords that we’re going to focus on and then To make another list of about 15 that are sort of peripheral keywords, so frequency keywords and localization is really big right now, especially if you’re a brick-and-mortar type shop, that services a region and if you’re in a region, use your city name and don’t be afraid to Use city names from a few other people around you too and I’ll add a fourth really quick and that is linking don’t be afraid to link to and from your competitors or other people’s sites, so that you will be seen as a hub to the community and Not just a dead end, okay and is one of the services that you provide is if someone has a blog and they just want you to look at and tell them what they’re not doing perhaps most effectively.

Is that something that you do you know it’s something I do kind of as a friend? So if anybody has some questions about blogging, I’d be happy to answer them. A lot of the advice that I would give can be found on my podcast site, which is business, bloggers, tips com, so there’s some great information up there or send me an email through that site as well. I’d be happy to answer some questions. Okay, thank you.

Carry this is your bubbles. Thank you so much for joining me. You know what there’s a lot of fun and good to see you again.


Content is King! Bloggers are the best! Add more content to your digital world!

 

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Online Marketing

★ INFLUENCER BOOK REVIEW ★ Building Your Personal Brand in the Age of Social Media

This is one that I’ve been promising for a long time on my Instagram. If you don’t follow me, i’m on instagram at taylor, elizabeth style, I will have it as always linked down below. I posted a lot of style fashion posts on there and then obviously some makeup stuff. But if you do follow me, you probably know that i’ve been posting a little bit about this buck, hosted a poll on my instagram asking if you’d be interested in seeing a review of the book, a synopsis, key takeaways.

That kind of thing, that’s what we’re going to be doing today. The book is called influencer building your personal brand in the age of social media, and it is by britney Hennessy, so yeah, if you’re interested in learning about this book, potentially want to buy it. For yourself or don’t really want to buy it, but you just want to know the key takeaways then just keep on reading me. How to see is the first ever director of influencer strategy and talent, partnerships at Hearst Media.

She co-founded the creators collective, which is an online community for influencers. That is her background. She has worked with influencers and seen the rise of the influencer, and she definitely has a lot of experience and therefore has a lot to say that we should care about ads and flinters as up-and-coming influencers. So the book is broken up into sections and then there’s two or three chapters per section, so the main sections are building your community packaging, your brand monetizing your influence and planning your future.

So, for the first section of the book is building your community and the chapters within this section are the feed and the audience she. It starts by a breaking down how influencers came to be and what it means to be an influencer today from the michelle thawne’s, the very beginning, saved the influencer to micro, influencers and the saturation of the influencer world that it is today. So she goes over how, for some people, creating content is more than just a hobby, it’s their side hustle, and this is what britney really seems to be writing to in the book.

She’s very business focused because that’s her background, which may sense, but she does treat it very much like a business and she’s a little bit cutthroat about it, which I’ll get into later. She definitely doesn’t talk a lot about the passion behind it, the community. I didn’t really get that much feel for that in it it was very much business, so Brittney advises to treat blogging like a business and that’s really her platform and standpoint.

So she says that being a creator, who’s looking for a brand partnership is no different than an employee who’s. Looking for a job, putting your best foot forward in order for brands to work with you, rather than just using blogging as a creative outlet, I feel like a lot of people fall somewhere in between that. I do personally I post what I want to post, but then I’m also mindful of brands and wanting to work with different brands and stuff.

So and then she says to diversify, but not to spread your content. Then she says that you should only be active on platforms that you intend on updating 100 %. I agree, I thought that’s why I personally don’t have my own website blog site. I just don’t feel like I had time to dedicate to it and then she goes on to say that everyone should have an account on the big four, so the big four, our Facebook Instagram YouTube and Twitter.

That’s a lot to keep up with the fact that she says to diversify would not spread yourself then, but then she says that you need to have a presence on those four. The fact that that’s the bare minimum to be active on all four sites doesn’t seem that realistic to me. So that was my take on that and then she discusses the main platform she breaks them down and what is most important to include on each then.

She gets into Instagram, specifically the content and ads. She says to follow the 70/30 rule. So basically she’s saying if you are working with brands and you are a paid blogger for every three – a branded sponsored posts that you put out. You need a seven organic post to counteract that. So, when you’re looking at your feed all the rows, it should be seven and three which makes sense to me. Lastly, in this building your community section, she says that responding to comments is just as important as planning out your weekly content.

That’s something that I personally struggle with: I’m really bad at replying or even liking. My comments on YouTube and Instagram. I just get very overwhelmed and very busy, but that thing that I’m definitely trying to prioritize, because I know how incredibly important it is from everything that I’ve read. It’s not that I don’t want to it’s just getting overwhelmed and finding the time. So I love interacting with community.

I love interacting with people that follow me on all platforms, so I just need to make that a bigger priority over putting out more content, our other posts two times a week and be able to reply to everyone and interact with people. Then post five days a week and just ignore everyone so something to keep in mind now, moving on to packaging your brand, this is broken down into two chapters, which is the edge and the press so essentially on this chapter.

Britney really stresses that you’re following doesn’t matter, it’s your engagement that matters and she talks about breaking down engagement, how to analyze. Your engagement on average says that a decent engagement rate is 1.5 to 2.5 percent, but your goal should be to exceed 3 %. This is from a brand perspective, so there are lots of sites online. I will try and link a few down below where you can calculate your engagement rate.

I know that social blade does that, if you put in your Instagram it will calculate your engagement based off your followers, your likes and your comments. My engagement is typically around 9 % on Instagram. I don’t know if you can measure it the same on YouTube. You should be aiming to be higher than 3 % is what she says. That’s what brands like to see so definitely try and focus more so on your engagement than your following.

You don’t want empty followers. She really stresses that which is kind of a given, but if you’re new to it, you might think that numbers are everything and they certainly aren’t. That is another reason why a micro influencing is on the rise, because micro influencers have a much smaller audience. They have way higher engagement rates typically, so it’s something to keep in mind and brands are starting to notice that, which is why they’re moving towards working more so with micro influencers and then she gets into paid content working with brands.

She suggests that if a brand is paying you to create content, you need to up your content, don’t produce the same quality, with an increased budget up your game. So, if you’re being paid $ 300 for a certain campaign, she suggests to hire a photographer. Take the next step, if you’re being paid, you need to put in more effort than you typically would and then she gives a lot of example: brain two pitches, an email she gives an example email to reach out for a press release.

If you want some PR and then she gives examples, if you are pitching for a certain collaboration and she gives some media kit information, what statistics are important to include and what aren’t and what a media kit is in general. So if you’re really really new to blogging this book, it definitely isn’t surface-level. I would say that you need a decent understanding of blogging and the blogging world and some experience for yourself before you would go ahead and read this book.

You could read this knowing nothing, but she doesn’t really go into detail with stuff like what is a brand collaboration. What is a media kit? What is this? She just kind of says what to include in it, so you might need to do some research prior to reading this if you’re really really new to blogging. But if you are kind of been doing it for a little while, maybe you’ve had a paid gig. Maybe you haven’t and you’re pretty familiar with blogging.

You’ve been doing it yourself for a while posting photos talking with brands. That kind of thing, then you should know what a media kit is, what a PR press release packages. You should know all that stuff and then she really dives into the specifics and what you need to include in those emails and what you should be looking for and what brands are looking for. The next big section is monetizing the influencer.

So the main chapters in here are the money, the contract and the agent. This, of course, is very specific to if you’ve been blogging for a while, and you have some experience if you’ve had no experience and obviously you won’t need an agent. You won’t need all these things. These are things that I don’t even need yet but interesting to read about and just familiarize myself with, but a lot of this chapter wasn’t as applicable to me.

Similarly, to replying to all of your comments on all your social, you need to answer all of your emails. This is something that I’m not great about. I know I have some emails from brands sitting in my inbox right now that I just have not had the chance to get to I’ve been super sick. So definitely definitely she stresses to answer all of your emails and then she addresses approximately what you should be charging based on your following your engagement and your production quality.

You can’t charge just based on your following. You can’t charge just based on your own gauge and you can’t charge just based on your production quality. You need to factor all of those things in and then figure out how much you’re worth are. There are sites and other resources. You can use that I’ll link down below that help. You figure that out and then she gets a lot more good negotiation examples for emails to different email pitches.

She gives a lot that I really enjoyed and then she gives some information on contracts in terms of negotiation, with brands what’s reasonable and what isn’t? This is really important information if you’re, just starting to work with brands and you’re just starting to get into monetizing your content and having brands pay you for your content, I’m just kind of stepping into that myself and it’s really easy for brands to fool you.

In a sense, if you don’t know what’s normal or what you should be expecting to receive in return, there’s a lot of gray area in the blogging world and with paying when you’re just getting started so reading. Something like this and having someone who’s in a position. She’s been through this before she hires influencers day in and day out, to represent certain brands. So it’s good to hear from someone like that, what you should put up with and what you should be expecting and what is fair for you to be asking.

I’m a brand as well, so I found that part of the chapter really helpful and then in the last portion of the chapter she gets into knowing when to hire out help and what is the difference between an assistant, a manager, a publicist and agent in an Attorney again, this is much higher level stuff. This isn’t something that really pertains to me, but it’s still interesting just to know the next main section of the book that she goes over is planning your future.

This is a much smaller section, not as much specific information. It’s more just testimonial based and inspirational. If you will so, she basically says, advises to go the extra mile with brands sending a thank-you after collaborating sending extra content. If they ask for three static photos, maybe send them five options, just giving brands more options or if you agree to do stories, doing a static post.

Vice-Versa, whatever it is just going, the extra mile for brands really makes a difference. So she advises to do that when you can and she advised us to write down your biggest goals and work backwards. That one for me is law easier said than done. I think it’s more about doing things on a day to day basis that you know will move you forward to where you need to go and knowing where you want to go.

I think that’s important, but writing down your goals and working backwards is something that might overwhelm me. If that’s for you, then that’s her advice and that might work for you and then she ends the book. This is the last quote. She says: go forth, conquer, create someone has to be part of the next wave of influencer icons. Why not you overall? As I said, I think this is high level to a certain degree, if you’re really really into blogging – and you feel, like you know everything that I just went over, then this book probably won’t be for you, but if you’re kind of like mid-level you’re kind of Getting into it, you understand the ins and outs to some degree, but you’re really not regularly getting paid content and you don’t have a huge following then this book would be for you.

So I think it was aimed at exactly my type of demographic and my knowledge going into the read, and then I found that Brittany, the author, came off a little harsh towards certain influencers and their behaviors. I just found it a little bit mmm. Some of the things I just did not agree with, so I put an example of that in here. There was a quote at one point that said: the influencer wanted to fly first class question mark as if she were an actual famous person, I’m sorry, but who is fangirling over a beauty youtuber in business class and then in another portion of the book.

She spelled that Jaclyn Hills name wrong, so this is hard for me to say, because I know she has so much more knowledge and experience than me, but I felt personally that she was slightly out of touch with the current ongoings of influencer world. I mean Jacqueline Hill is one of the biggest there is. So if you can’t research and spell her name correctly, that’s just I don’t know. I found that a little bit shocking and then what she sat about.

Oh, you think a youtuber is so famous that they don’t deserve to be in business class. That kind of thing James, Charles, shut down an entire city in England, influencers and beauty youtubers have a lot more influence, and I think people even understand Beauty. Youtubers to me are celebrities, I think they’re more relatable, I think they’re more interesting. I would be more interested to meet them, so I don’t think that she should really be talking down to them in that way.

Perhaps that’s how much she meant, but that’s how I took it and then I wrote if you followed everything that Brittney said being an influencer would be no fun because you would be so focused on business and profitability. So, as I mentioned a little bit earlier, she is very business focused and very, like hustle orientated, which is fine. This is a quote that she said that just kind of proves that so she said, arching your eyebrow and tilting your head to the side and waving at the open and close of a article can be the difference between a article that is boring and a article That is super engaging see what I mean with her being a little bit harsh a article, that’s boring in a article.

That’s super engaging. I don’t think that tilting your head and raising your eyebrows is necessarily going to make me consider a article super engaging or if they go to that, I’m not going to think it’s a boring article. It is a passion. It is something that so many people love to do it’s a community first and foremost, and it’s fun first and foremost, and I think that’s where I struggle with people treating it so much like a business.

I think there’s a fine line and I definitely reside somewhere in the middle of that line. I don’t treat it strictly as a business and I don’t treat it strictly a sign. I think that you need to see both sides and be aware of both sides and then do with it what you will with all of that said in conclusion, my thoughts on the book. I thought some Brittany’s perspective. Everything at the end of the day remind yourself that this is still fun.

Vlogging is still fun, doing YouTube doing Instagram, it’s still fun and you overall influence how you see it so read it all, but use your head and your gut that’s. Basically, if I take away, I don’t think, there’s any information in this book that couldn’t be found online, but it’s an easy read. You could easily read this in a day and then it’s just all in one place, I like having things hardcopy.

If that I can write in take notes in and then look back on later, so for the price whatever it is, I think it’s probably like ten or twelve dollars on Amazon. I think it’s worth it. I hope you guys enjoyed this article if you did be sure to give it a thumbs up a like. So I know that you guys, like these kind of articles, I would be very open to doing more book reviews. I love reading, especially I love reading things like this about the influencer world and marketing and social media all that kind of stuff.

So if you found this easy, if you found it easily digestible, if you found it interesting, if you learned anything, definitely like it and subscribe, if you aren’t already, as always, I hope to you guys. I had an absolutely awesome day and thank you so much for reading bye.

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