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Online Marketing

How do you start Blogging?

What are you passionate about? Are you into Collecting beetles, are you into knitting? Are you into history? Are you into civil war Are you into cars? Are you in the choir in your church, That is where you Start with social media because see you’re, passionate about it, aren’t you You already have a drive to do it so you’ll learn all the social norms, One of the things That always frustrates me is people say blogging is easy, It’s not it’s! Actually, quite complicated, I mean blogging is easy, is like telling a woman Is easy to understand to a 13 year old boy? That’s not fair! I’ve been married 19 years.

You guys are complicated. Even you guys, don’t know, you’ll go and say. Well, I don’t know It’s very different. There’re all these jokes about men and women. It’s very true! The blogosphere is very much that way. It’s a far more Complicated communication media


Don't have time to do the blogging thing?

Maybe Copywriting services are for you.

 

 

Categories
Online Marketing

What Is a CMS? Which One Should You Use for Your Website?

” All right, so today, We have a special guest Alycia from Sucuri. Thank you so much for coming on today. Yeah thanks, I’m happy to be here Awesome, so we’re Talking about what is a CMS and which one should you Use for your website, Can you tell us a little Bit about what a CMS is So CMS stands for. Content management system and it’s basically an easier way to put pages, live on your Website or blog post manage your image media Library all that kinda stuff Awesome and now, let’s Go over the top three CMSs, I’m going to be a little bit! Biased in this episode, That’s my disclaimer right there, I’m going to start with WordPress WordPress is the most popular Content management system out there today powers Over 1/3 of the internet, It has tons of plug-ins tons of options and it’s pretty resourceful And probably my favorite Reason for why I use WordPress is the community behind it.

They’re such a large community that that just all comes Together, there’s meetups, there’s wordcamps and everyone just helps each other out For sure, and I mean with 40,000 plugins almost like you, have no end to the kind of functionality you can add to your CMS Absolutely. So what are some other CMSs that we can possibly use For sure, yeah,,’cause everybody’s heard of WordPress, so Yeah Drupal is another very popular one.

It’s been described to me as Kinda, like a Swiss cheese, you need to be a bit more Technical to use Drupal, but it does have a lot Of different features compared to WordPress, it has A different user experience and ultimately it’s been Used for a lot of things like government websites, And that kinda thing because of its ability to be a little more secure in some areas: yeah Yeah and it’s definitely One not for like the smaller business type sites as Enterprise or large Corporation type sites right, Yeah, yeah for sure Yeah Joomla – is another really Popular one as well, It’s got a really good.

Community – and it’s got, I think, the second highest Market share after WordPress, Although WordPress is Like 30 % – and I think, like It’s, a giant Joomla’s like 6 %, so just A little bit of a gap there between the top two but Joomla’s, also a really awesome CMS to use You wan na make sure that you’re using the most latest version. If possible, There are two active versions: Available that you can use Yeah, you definitely wan na stay on the most recent branch.

Of any CMS, if possible, Yeah that’s just a best practice there. All right. Let’s talk! About really figuring out, which one should you use right Like what are some of the first Steps we wan na think about. Definitely you wan na Make sure that you know what your requirements Are for your website, So how does it need to Be for your users to use! How are you going to go about? Actually creating posts and what are the processes that you’re going to use as part of that And then once you have all that you can kinda look at each CMS and see what are the extensions and Themes that are available And see if they’ll match the Requirements that you have for your website, That makes sense and It all comes down to figuring out what’s right for you Like, I will stand by WordPress all day, but WordPress may not be Right for your situations, Figuring out those requirements, With those applications are super important, Yeah and usually a Lot of the CMS websites have a great community Because they are open-source, So tell us a little about open-source Yeah for sure.

So all Those top three CMSs they’re open-source they’re, also free, which is very important, Open-source, basically Means that the source code used to build WordPress Or Drupal or Joomal, it’s all open and available, and anybody can contribute to it as well Right on So that just means it’s Constantly being improved by the community and the Community’s also checking to make sure that, what’s Being added is secure All right, so we want our Website to look good right, So is that something to think About when we’re choosing what platform we use and how easy it is to create those sites Totally so different themes will have different attributes like They may have a sidebar on the left or the right, Or they may be all one column in a never-ending scrolling website.

Different themes will Allow you to accomplish, maybe what you need by Having custom backgrounds or custom menus, so you Wan na look at the options for your theme and you also don’t wan na discount like premium themes, A lot of premium themes out, there will add extra functionality, So you’re, essentially Paying for the theme, even though the CMS is free, That’s an awesome option. There’s premium plug-ins as well, Depending on what you Need the default themes that come with it are Sometimes a little restrictive, so you wan na take a look at What the default themes are: Try some different free themes and see what the options are to get your site to look.

The way you want it to Yeah and what was kind Of controversial at first in WordPress and 5.0 remember Gutenberg, Oh yeah, Gutenberg is essentially The new WordPress editor, The whole point is to kinda mirror the printing press of just Blocks and everything else, Yeah, what you see is what you get So as you’re typing — Whizzy, wig, Yeah whizzy wig, Thank you So as you’re typing Yeah, you see exactly what you would see on the website, So that comes default by WordPress.

It has made the experience. Especially for first-time users easier to create, Then there are page Builders like Elementor or Beaver Builder or WPBakery Builder, that makes that user-experience A little bit easier, If you’re going on the WordPress realm and really want something: That’s pretty customizable, you don’t have to be a Web developer or guru to build that website For sure CMSs are having to Make things a little easier, You know, there’s a lot of Different places out there that are creating website builders that are super easy for people to use, and so it’s helpful for These open-source CMSs to make the user-experience a little easier All right.

So another thing we probably have to think about. Is the hosting requirements We’re going to need for our applications? Talk us through a little Bit of what that looks like For sure, so most of These are running on PHP, so you want the most Updated version of PHP, especially if you want The latest features and to make sure that you’re Getting those security updates? Yes, So that’s really important.

A lot of hosting companies will offer one-click Install for most of these major CMS applications, Some hosting companies Especially when I first started creating websites – and I Was on a super budget, but also a very secure host, it took me a long time. It took me like three days to install WordPress and they have a famous 5-minute install You wan na look and see, and maybe talk to your hosting company.

About what the options are for getting this CMS Installed on your server Right,,’cause, taking three Days to get a website going just the beginning is not Something you wan na do There’s a lot of places out there that will do managed hosting Especially with WordPress There’s managed WordPress that has just already automatically installed some extra security features And then what most people End up going with is like a cPanel type Hosting Since it does have that one-click install with Installatron or Softaculous, Whatever they’re, using Totally Couple of clicks of a button and then it’s there, You can start building and Designing, however, you want All right, so the real Reason I brought you on to this.

Episode is really talking about security with CMSs They’re open-source. You Constantly have to update them, so there’s lots of things. That we need to really think about to make sure Our stuff’s protected Totally well with It being open-source not only are all the good People contributing code, but all the bad people can Also, look at that code as well and find vulnerabilities. So that’s something that a lot of people are concerned about.

Especially with WordPress being so popular, it is a large target. The CMS itself is actually quite secure because there’s a great Community checking things out. You wan na make sure that you’re Not installing more plug-ins than you need Trying to make sure that you’re keeping everything up to date. If you have a managed solution, They’ll, do it for you, Which is awesome. Yup, You wan na make sure That you have something some kind of security plug-in That’s monitoring your site, letting you know if there is A problem that they detect There are some that can also Add features for protection like adding Two-Factor Authentication, which is a second password on your phone that you need to enter in Order to get into your website There’s all kinds of Cool security, plug-ins security utilities that You can use with your CMS Yeah, I know with WordPress the top security plug-ins That come to mind, of course, Sucuri has This security plug-in, but there’s also Wordfence And then with having an SSL on your site, super important just to Encrypt that password,’cause, you have to login The beauty with CMSs that You can access them anywhere right, Yup, So you wan na make sure that wherever you’re accessing’em Your password isn’t being sniffed out by someone in the middle Yeah.

You wan na, be careful. You don’t wan na. Maybe do It in like an airport or coffee shop, Wi-Fi Unless you’re using a VPN.’Cause, if you are sitting There on public, Wi-Fi and there’s a hacker sitting next to you, they could sniff your password As you’re typing it in And then the next thing you know, there’s a bunch of spam pages on your site that you need to deal with. So what about firewall? I’ve heard that it should be important.

Should be added to the site, What’s the validity with that? Definitely one of the nice things about a website firewall Is that it will virtually patch your CMS? So if There is a security issue, essentially the firewall’s Taking care of that, It surrounds your website. And if somebody’s trying to exploit a vulnerable Plug-In on your site, the firewall will catch. That attempt and block it They’ll see a blocking page.

Meanwhile, all of your legitimate Visitors are being sped-up because of the global Network of the firewall and content delivery network, So we’ve figured out what Cms we’re wanting to use We’ve got it installed, how Do we go about documentation, learning the program itself? There are some awesome Resources out there, You talked about WordPress WPBeginner has some awesome? Training guides and tutorials There’s an awesome community.

For all of these CMSs, with very active, like support forums, That’s a great way to go about it And then, obviously, if you have a developer, Or something like that, that’s helping you get some customization. They can usually help you. You wan na make sure that You’re documenting everything as part of your website as well, so It’s just going to help you Later on down the line, if you know you have a List of all the users, all the plug-ins and that kind of stuff and you’re keeping that up-to-date Yeah, especially if you Have people on your team that needs to access the site, Giving them documentation on What they should be accessing, what they shouldn’t be, because sometimes the wrong click can Make just chaos happen Totally and good user passwords making sure that you’ve Got the right role levels assigned to your users? Whether they’re just an editor or author or contributor Right Those roles are usually built into the CMS to allow you to make Sure they can only access what they should be allowed to access.

You only wan na grant admin privileges to somebody for as long as they need it, and that kind of thing Now, with this website, I know many of the entrepreneurs or even solopreneurs out there with their stuff, has Many hats to wear right, Sometimes maintaining it, isn’t always something that they have time for Yeah. It may not be top of mind Right. What should we be? Doing with those updates Yeah, definitely I would say that it’s very important to make sure that you always retain Access to your property, your web property, So I’ve seen cases where a developer will leave a client and Leave with the passwords and then you can’t get Into your hosting account, or you can’t into WordPress, It’s not ideal, so make sure you always have access to those things And make sure that you’re just practicing safe security practices.

Throughout all of it Right on and with WordPress and Joomla everything else, we Talked about it earlier, make sure you’re at least going in there every now and then to update It to the next latest version: It’s not only for performance, but it is for security Yeah for sure I mean with some CMSs there might be different branches that are still being actively developed So having a firewall That can virtually patch and make sure if there Are any vulnerabilities you have a little bit of an extra window.

‘Cause whenever there’s a Security update released, the hackers are looking going. “: Okay, here’s the old file; “, here’s the new file; oh look: “! There’s the security flaw!”, So it can be –. Then send all our bots out Totally it can a matter of minutes hours after a security patch is released before there’s active attacks in the wild So definitely update your Sites as soon as possible, Auto-updates are amazing, WordPress has auto-updates on most hosts, Yeah and or you can hire developers like most designers or Developers will have like a website care plan, so you Can them just do it for you, If you’re using WordPress, Godaddy ProSites or ManageWP has the one-click updates.

So you can update all your Plug-Ins and your themes, You even have a safe update option. So what it does is It’ll update your site, take a snapshot of before and after and make sure they’re all the same. And if there’s an issue It’ll retract, back to it It’s a free option for you Yeah, that’s perfect! You hit on a good point, It’s not a set it and forget. It thing with a website: You need to make sure that You’re maintaining it And that it’s part of your business, it’s how your business looks.

So you should definitely Make sure that you have some kind of plan for keeping It up-to-date and maintained All right. The last point that we should really talk about is really your time and investment with the CMS of your choice. Talk us through a little Bit of that about that For sure we’ll you Wan na go in and realize that it’s going to take you Time to setup all the pages that you want Right: It may take you time to find the right plug-ins, so you wan na kinda think through whether You want to hire somebody or get some help with that To find the functionality and the look and feel that you’re after Definitely budget when It comes to free CMSs.

Well, you don’t have to pay for the CMS. So that’s helpful Right! But it’s customization and security and all Those things that you definitely wan na consider as part of the whole package of having a website On-going costs for domain WHOIS privacy, SSL certificates, Right firewall, All that kind of stuff, All that good things Totally yeah, there’s A lot of accessories that go on with having a website, So you wan na figure like I said at the beginning what those requirements are And then make sure you have a plan for how you’re going to budget and the timelines around When you wan na launch Perfect and with Drupal And Joomla they are, they do have that smaller market share, So there’s really specific requirements of when you wan na use those applications.

Those developers that you hire for Drupal or Joomla might cost more than a WordPress designer as well For sure yeah, and you wan na make sure that you’re really looking at the work that the developer has done and make sure that it Matches what you’re, after There’s lots of great Websites out there that you know can tell you more About how to pick a developer depending on what you’re after Well? Thank you so much for Coming out on the show today and helping us figuring Out what a CMS is why we should use one You’ve been awesome Thanks my pleasure.

Well, if you liked this article go ahead and smash that, like button, add a comment below on Something that you’ve learned and subscribe to this blog and ring that bell, if you’d like to see these episodes first, This is “ The Journey.,” we’ll see you next time.


 

Categories
Online Marketing

What Is a CMS? Which One Should You Use for Your Website?

” All right, so today, We have a special guest Alycia from Sucuri. Thank you so much for coming on today. Yeah thanks, I’m happy to be here Awesome, so we’re Talking about what is a CMS and which one should you Use for your website, Can you tell us a little Bit about what a CMS is So CMS stands for. Content management system and it’s basically an easier way to put pages, live on your Website or blog post manage your image media Library all that kinda stuff Awesome and now, let’s Go over the top three CMSs, I’m going to be a little bit! Biased in this episode, That’s my disclaimer right there, I’m going to start with WordPress WordPress is the most popular Content management system out there today powers Over 1/3 of the internet, It has tons of plug-ins tons of options and it’s pretty resourceful And probably my favorite Reason for why I use WordPress is the community behind it.

They’re such a large community that that just all comes Together, there’s meetups, there’s wordcamps and everyone just helps each other out For sure, and I mean with 40,000 plugins almost like you, have no end to the kind of functionality you can add to your CMS Absolutely. So what are some other CMSs that we can possibly use For sure, yeah,,’cause everybody’s heard of WordPress, so Yeah Drupal is another very popular one.

It’s been described to me as Kinda, like a Swiss cheese, you need to be a bit more Technical to use Drupal, but it does have a lot Of different features compared to WordPress, it has A different user experience and ultimately it’s been Used for a lot of things like government websites, And that kinda thing because of its ability to be a little more secure in some areas: yeah Yeah and it’s definitely One not for like the smaller business type sites as Enterprise or large Corporation type sites right, Yeah, yeah for sure Yeah Joomla – is another really Popular one as well, It’s got a really good.

Community – and it’s got, I think, the second highest Market share after WordPress, Although WordPress is Like 30 % – and I think, like It’s, a giant Joomla’s like 6 %, so just A little bit of a gap there between the top two but Joomla’s, also a really awesome CMS to use You wan na make sure that you’re using the most latest version. If possible, There are two active versions: Available that you can use Yeah, you definitely wan na stay on the most recent branch.

Of any CMS, if possible, Yeah that’s just a best practice there. All right. Let’s talk! About really figuring out, which one should you use right Like what are some of the first Steps we wan na think about. Definitely you wan na Make sure that you know what your requirements Are for your website, So how does it need to Be for your users to use! How are you going to go about? Actually creating posts and what are the processes that you’re going to use as part of that And then once you have all that you can kinda look at each CMS and see what are the extensions and Themes that are available And see if they’ll match the Requirements that you have for your website, That makes sense and It all comes down to figuring out what’s right for you Like, I will stand by WordPress all day, but WordPress may not be Right for your situations, Figuring out those requirements, With those applications are super important, Yeah and usually a Lot of the CMS websites have a great community Because they are open-source, So tell us a little about open-source Yeah for sure.

So all Those top three CMSs they’re open-source they’re, also free, which is very important, Open-source, basically Means that the source code used to build WordPress Or Drupal or Joomal, it’s all open and available, and anybody can contribute to it as well Right on So that just means it’s Constantly being improved by the community and the Community’s also checking to make sure that, what’s Being added is secure All right, so we want our Website to look good right, So is that something to think About when we’re choosing what platform we use and how easy it is to create those sites Totally so different themes will have different attributes like They may have a sidebar on the left or the right, Or they may be all one column in a never-ending scrolling website.

Different themes will Allow you to accomplish, maybe what you need by Having custom backgrounds or custom menus, so you Wan na look at the options for your theme and you also don’t wan na discount like premium themes, A lot of premium themes out, there will add extra functionality, So you’re, essentially Paying for the theme, even though the CMS is free, That’s an awesome option. There’s premium plug-ins as well, Depending on what you Need the default themes that come with it are Sometimes a little restrictive, so you wan na take a look at What the default themes are: Try some different free themes and see what the options are to get your site to look.

The way you want it to Yeah and what was kind Of controversial at first in WordPress and 5.0 remember Gutenberg, Oh yeah, Gutenberg is essentially The new WordPress editor, The whole point is to kinda mirror the printing press of just Blocks and everything else, Yeah, what you see is what you get So as you’re typing — Whizzy, wig, Yeah whizzy wig, Thank you So as you’re typing Yeah, you see exactly what you would see on the website, So that comes default by WordPress.

It has made the experience. Especially for first-time users easier to create, Then there are page Builders like Elementor or Beaver Builder or WPBakery Builder, that makes that user-experience A little bit easier, If you’re going on the WordPress realm and really want something: That’s pretty customizable, you don’t have to be a Web developer or guru to build that website For sure CMSs are having to Make things a little easier, You know, there’s a lot of Different places out there that are creating website builders that are super easy for people to use, and so it’s helpful for These open-source CMSs to make the user-experience a little easier All right.

So another thing we probably have to think about. Is the hosting requirements We’re going to need for our applications? Talk us through a little Bit of what that looks like For sure, so most of These are running on PHP, so you want the most Updated version of PHP, especially if you want The latest features and to make sure that you’re Getting those security updates? Yes, So that’s really important.

A lot of hosting companies will offer one-click Install for most of these major CMS applications, Some hosting companies Especially when I first started creating websites – and I Was on a super budget, but also a very secure host, it took me a long time. It took me like three days to install WordPress and they have a famous 5-minute install You wan na look and see, and maybe talk to your hosting company.

About what the options are for getting this CMS Installed on your server Right,,’cause, taking three Days to get a website going just the beginning is not Something you wan na do There’s a lot of places out there that will do managed hosting Especially with WordPress There’s managed WordPress that has just already automatically installed some extra security features And then what most people End up going with is like a cPanel type Hosting Since it does have that one-click install with Installatron or Softaculous, Whatever they’re, using Totally Couple of clicks of a button and then it’s there, You can start building and Designing, however, you want All right, so the real Reason I brought you on to this.

Episode is really talking about security with CMSs They’re open-source. You Constantly have to update them, so there’s lots of things. That we need to really think about to make sure Our stuff’s protected Totally well with It being open-source not only are all the good People contributing code, but all the bad people can Also, look at that code as well and find vulnerabilities. So that’s something that a lot of people are concerned about.

Especially with WordPress being so popular, it is a large target. The CMS itself is actually quite secure because there’s a great Community checking things out. You wan na make sure that you’re Not installing more plug-ins than you need Trying to make sure that you’re keeping everything up to date. If you have a managed solution, They’ll, do it for you, Which is awesome. Yup, You wan na make sure That you have something some kind of security plug-in That’s monitoring your site, letting you know if there is A problem that they detect There are some that can also Add features for protection like adding Two-Factor Authentication, which is a second password on your phone that you need to enter in Order to get into your website There’s all kinds of Cool security, plug-ins security utilities that You can use with your CMS Yeah, I know with WordPress the top security plug-ins That come to mind, of course, Sucuri has This security plug-in, but there’s also Wordfence And then with having an SSL on your site, super important just to Encrypt that password,’cause, you have to login The beauty with CMSs that You can access them anywhere right, Yup, So you wan na make sure that wherever you’re accessing’em Your password isn’t being sniffed out by someone in the middle Yeah.

You wan na, be careful. You don’t wan na. Maybe do It in like an airport or coffee shop, Wi-Fi Unless you’re using a VPN.’Cause, if you are sitting There on public, Wi-Fi and there’s a hacker sitting next to you, they could sniff your password As you’re typing it in And then the next thing you know, there’s a bunch of spam pages on your site that you need to deal with. So what about firewall? I’ve heard that it should be important.

Should be added to the site, What’s the validity with that? Definitely one of the nice things about a website firewall Is that it will virtually patch your CMS? So if There is a security issue, essentially the firewall’s Taking care of that, It surrounds your website. And if somebody’s trying to exploit a vulnerable Plug-In on your site, the firewall will catch. That attempt and block it They’ll see a blocking page.

Meanwhile, all of your legitimate Visitors are being sped-up because of the global Network of the firewall and content delivery network, So we’ve figured out what Cms we’re wanting to use We’ve got it installed, how Do we go about documentation, learning the program itself? There are some awesome Resources out there, You talked about WordPress WPBeginner has some awesome? Training guides and tutorials There’s an awesome community.

For all of these CMSs, with very active, like support forums, That’s a great way to go about it And then, obviously, if you have a developer, Or something like that, that’s helping you get some customization. They can usually help you. You wan na make sure that You’re documenting everything as part of your website as well, so It’s just going to help you Later on down the line, if you know you have a List of all the users, all the plug-ins and that kind of stuff and you’re keeping that up-to-date Yeah, especially if you Have people on your team that needs to access the site, Giving them documentation on What they should be accessing, what they shouldn’t be, because sometimes the wrong click can Make just chaos happen Totally and good user passwords making sure that you’ve Got the right role levels assigned to your users? Whether they’re just an editor or author or contributor Right Those roles are usually built into the CMS to allow you to make Sure they can only access what they should be allowed to access.

You only wan na grant admin privileges to somebody for as long as they need it, and that kind of thing Now, with this website, I know many of the entrepreneurs or even solopreneurs out there with their stuff, has Many hats to wear right, Sometimes maintaining it, isn’t always something that they have time for Yeah. It may not be top of mind Right. What should we be? Doing with those updates Yeah, definitely I would say that it’s very important to make sure that you always retain Access to your property, your web property, So I’ve seen cases where a developer will leave a client and Leave with the passwords and then you can’t get Into your hosting account, or you can’t into WordPress, It’s not ideal, so make sure you always have access to those things And make sure that you’re just practicing safe security practices.

Throughout all of it Right on and with WordPress and Joomla everything else, we Talked about it earlier, make sure you’re at least going in there every now and then to update It to the next latest version: It’s not only for performance, but it is for security Yeah for sure I mean with some CMSs there might be different branches that are still being actively developed So having a firewall That can virtually patch and make sure if there Are any vulnerabilities you have a little bit of an extra window.

‘Cause whenever there’s a Security update released, the hackers are looking going. “: Okay, here’s the old file; “, here’s the new file; oh look: “! There’s the security flaw!”, So it can be –. Then send all our bots out Totally it can a matter of minutes hours after a security patch is released before there’s active attacks in the wild So definitely update your Sites as soon as possible, Auto-updates are amazing, WordPress has auto-updates on most hosts, Yeah and or you can hire developers like most designers or Developers will have like a website care plan, so you Can them just do it for you, If you’re using WordPress, Godaddy ProSites or ManageWP has the one-click updates.

So you can update all your Plug-Ins and your themes, You even have a safe update option. So what it does is It’ll update your site, take a snapshot of before and after and make sure they’re all the same. And if there’s an issue It’ll retract, back to it It’s a free option for you Yeah, that’s perfect! You hit on a good point, It’s not a set it and forget. It thing with a website: You need to make sure that You’re maintaining it And that it’s part of your business, it’s how your business looks.

So you should definitely Make sure that you have some kind of plan for keeping It up-to-date and maintained All right. The last point that we should really talk about is really your time and investment with the CMS of your choice. Talk us through a little Bit of that about that For sure we’ll you Wan na go in and realize that it’s going to take you Time to setup all the pages that you want Right: It may take you time to find the right plug-ins, so you wan na kinda think through whether You want to hire somebody or get some help with that To find the functionality and the look and feel that you’re after Definitely budget when It comes to free CMSs.

Well, you don’t have to pay for the CMS. So that’s helpful Right! But it’s customization and security and all Those things that you definitely wan na consider as part of the whole package of having a website On-going costs for domain WHOIS privacy, SSL certificates, Right firewall, All that kind of stuff, All that good things Totally yeah, there’s A lot of accessories that go on with having a website, So you wan na figure like I said at the beginning what those requirements are And then make sure you have a plan for how you’re going to budget and the timelines around When you wan na launch Perfect and with Drupal And Joomla they are, they do have that smaller market share, So there’s really specific requirements of when you wan na use those applications.

Those developers that you hire for Drupal or Joomla might cost more than a WordPress designer as well For sure yeah, and you wan na make sure that you’re really looking at the work that the developer has done and make sure that it Matches what you’re, after There’s lots of great Websites out there that you know can tell you more About how to pick a developer depending on what you’re after Well? Thank you so much for Coming out on the show today and helping us figuring Out what a CMS is why we should use one You’ve been awesome Thanks my pleasure.

Well, if you liked this article go ahead and smash that, like button, add a comment below on Something that you’ve learned and subscribe to this blog and ring that bell, if you’d like to see these episodes first, This is “ The Journey.,” we’ll see you next time.


 

Categories
Online Marketing

What Is a CMS? Which One Should You Use for Your Website?

” All right, so today, We have a special guest Alycia from Sucuri. Thank you so much for coming on today. Yeah thanks, I’m happy to be here Awesome, so we’re Talking about what is a CMS and which one should you Use for your website, Can you tell us a little Bit about what a CMS is So CMS stands for. Content management system and it’s basically an easier way to put pages, live on your Website or blog post manage your image media Library all that kinda stuff Awesome and now, let’s Go over the top three CMSs, I’m going to be a little bit! Biased in this episode, That’s my disclaimer right there, I’m going to start with WordPress WordPress is the most popular Content management system out there today powers Over 1/3 of the internet, It has tons of plug-ins tons of options and it’s pretty resourceful And probably my favorite Reason for why I use WordPress is the community behind it.

They’re such a large community that that just all comes Together, there’s meetups, there’s wordcamps and everyone just helps each other out For sure, and I mean with 40,000 plugins almost like you, have no end to the kind of functionality you can add to your CMS Absolutely. So what are some other CMSs that we can possibly use For sure, yeah,,’cause everybody’s heard of WordPress, so Yeah Drupal is another very popular one.

It’s been described to me as Kinda, like a Swiss cheese, you need to be a bit more Technical to use Drupal, but it does have a lot Of different features compared to WordPress, it has A different user experience and ultimately it’s been Used for a lot of things like government websites, And that kinda thing because of its ability to be a little more secure in some areas: yeah Yeah and it’s definitely One not for like the smaller business type sites as Enterprise or large Corporation type sites right, Yeah, yeah for sure Yeah Joomla – is another really Popular one as well, It’s got a really good.

Community – and it’s got, I think, the second highest Market share after WordPress, Although WordPress is Like 30 % – and I think, like It’s, a giant Joomla’s like 6 %, so just A little bit of a gap there between the top two but Joomla’s, also a really awesome CMS to use You wan na make sure that you’re using the most latest version. If possible, There are two active versions: Available that you can use Yeah, you definitely wan na stay on the most recent branch.

Of any CMS, if possible, Yeah that’s just a best practice there. All right. Let’s talk! About really figuring out, which one should you use right Like what are some of the first Steps we wan na think about. Definitely you wan na Make sure that you know what your requirements Are for your website, So how does it need to Be for your users to use! How are you going to go about? Actually creating posts and what are the processes that you’re going to use as part of that And then once you have all that you can kinda look at each CMS and see what are the extensions and Themes that are available And see if they’ll match the Requirements that you have for your website, That makes sense and It all comes down to figuring out what’s right for you Like, I will stand by WordPress all day, but WordPress may not be Right for your situations, Figuring out those requirements, With those applications are super important, Yeah and usually a Lot of the CMS websites have a great community Because they are open-source, So tell us a little about open-source Yeah for sure.

So all Those top three CMSs they’re open-source they’re, also free, which is very important, Open-source, basically Means that the source code used to build WordPress Or Drupal or Joomal, it’s all open and available, and anybody can contribute to it as well Right on So that just means it’s Constantly being improved by the community and the Community’s also checking to make sure that, what’s Being added is secure All right, so we want our Website to look good right, So is that something to think About when we’re choosing what platform we use and how easy it is to create those sites Totally so different themes will have different attributes like They may have a sidebar on the left or the right, Or they may be all one column in a never-ending scrolling website.

Different themes will Allow you to accomplish, maybe what you need by Having custom backgrounds or custom menus, so you Wan na look at the options for your theme and you also don’t wan na discount like premium themes, A lot of premium themes out, there will add extra functionality, So you’re, essentially Paying for the theme, even though the CMS is free, That’s an awesome option. There’s premium plug-ins as well, Depending on what you Need the default themes that come with it are Sometimes a little restrictive, so you wan na take a look at What the default themes are: Try some different free themes and see what the options are to get your site to look.

The way you want it to Yeah and what was kind Of controversial at first in WordPress and 5.0 remember Gutenberg, Oh yeah, Gutenberg is essentially The new WordPress editor, The whole point is to kinda mirror the printing press of just Blocks and everything else, Yeah, what you see is what you get So as you’re typing — Whizzy, wig, Yeah whizzy wig, Thank you So as you’re typing Yeah, you see exactly what you would see on the website, So that comes default by WordPress.

It has made the experience. Especially for first-time users easier to create, Then there are page Builders like Elementor or Beaver Builder or WPBakery Builder, that makes that user-experience A little bit easier, If you’re going on the WordPress realm and really want something: That’s pretty customizable, you don’t have to be a Web developer or guru to build that website For sure CMSs are having to Make things a little easier, You know, there’s a lot of Different places out there that are creating website builders that are super easy for people to use, and so it’s helpful for These open-source CMSs to make the user-experience a little easier All right.

So another thing we probably have to think about. Is the hosting requirements We’re going to need for our applications? Talk us through a little Bit of what that looks like For sure, so most of These are running on PHP, so you want the most Updated version of PHP, especially if you want The latest features and to make sure that you’re Getting those security updates? Yes, So that’s really important.

A lot of hosting companies will offer one-click Install for most of these major CMS applications, Some hosting companies Especially when I first started creating websites – and I Was on a super budget, but also a very secure host, it took me a long time. It took me like three days to install WordPress and they have a famous 5-minute install You wan na look and see, and maybe talk to your hosting company.

About what the options are for getting this CMS Installed on your server Right,,’cause, taking three Days to get a website going just the beginning is not Something you wan na do There’s a lot of places out there that will do managed hosting Especially with WordPress There’s managed WordPress that has just already automatically installed some extra security features And then what most people End up going with is like a cPanel type Hosting Since it does have that one-click install with Installatron or Softaculous, Whatever they’re, using Totally Couple of clicks of a button and then it’s there, You can start building and Designing, however, you want All right, so the real Reason I brought you on to this.

Episode is really talking about security with CMSs They’re open-source. You Constantly have to update them, so there’s lots of things. That we need to really think about to make sure Our stuff’s protected Totally well with It being open-source not only are all the good People contributing code, but all the bad people can Also, look at that code as well and find vulnerabilities. So that’s something that a lot of people are concerned about.

Especially with WordPress being so popular, it is a large target. The CMS itself is actually quite secure because there’s a great Community checking things out. You wan na make sure that you’re Not installing more plug-ins than you need Trying to make sure that you’re keeping everything up to date. If you have a managed solution, They’ll, do it for you, Which is awesome. Yup, You wan na make sure That you have something some kind of security plug-in That’s monitoring your site, letting you know if there is A problem that they detect There are some that can also Add features for protection like adding Two-Factor Authentication, which is a second password on your phone that you need to enter in Order to get into your website There’s all kinds of Cool security, plug-ins security utilities that You can use with your CMS Yeah, I know with WordPress the top security plug-ins That come to mind, of course, Sucuri has This security plug-in, but there’s also Wordfence And then with having an SSL on your site, super important just to Encrypt that password,’cause, you have to login The beauty with CMSs that You can access them anywhere right, Yup, So you wan na make sure that wherever you’re accessing’em Your password isn’t being sniffed out by someone in the middle Yeah.

You wan na, be careful. You don’t wan na. Maybe do It in like an airport or coffee shop, Wi-Fi Unless you’re using a VPN.’Cause, if you are sitting There on public, Wi-Fi and there’s a hacker sitting next to you, they could sniff your password As you’re typing it in And then the next thing you know, there’s a bunch of spam pages on your site that you need to deal with. So what about firewall? I’ve heard that it should be important.

Should be added to the site, What’s the validity with that? Definitely one of the nice things about a website firewall Is that it will virtually patch your CMS? So if There is a security issue, essentially the firewall’s Taking care of that, It surrounds your website. And if somebody’s trying to exploit a vulnerable Plug-In on your site, the firewall will catch. That attempt and block it They’ll see a blocking page.

Meanwhile, all of your legitimate Visitors are being sped-up because of the global Network of the firewall and content delivery network, So we’ve figured out what Cms we’re wanting to use We’ve got it installed, how Do we go about documentation, learning the program itself? There are some awesome Resources out there, You talked about WordPress WPBeginner has some awesome? Training guides and tutorials There’s an awesome community.

For all of these CMSs, with very active, like support forums, That’s a great way to go about it And then, obviously, if you have a developer, Or something like that, that’s helping you get some customization. They can usually help you. You wan na make sure that You’re documenting everything as part of your website as well, so It’s just going to help you Later on down the line, if you know you have a List of all the users, all the plug-ins and that kind of stuff and you’re keeping that up-to-date Yeah, especially if you Have people on your team that needs to access the site, Giving them documentation on What they should be accessing, what they shouldn’t be, because sometimes the wrong click can Make just chaos happen Totally and good user passwords making sure that you’ve Got the right role levels assigned to your users? Whether they’re just an editor or author or contributor Right Those roles are usually built into the CMS to allow you to make Sure they can only access what they should be allowed to access.

You only wan na grant admin privileges to somebody for as long as they need it, and that kind of thing Now, with this website, I know many of the entrepreneurs or even solopreneurs out there with their stuff, has Many hats to wear right, Sometimes maintaining it, isn’t always something that they have time for Yeah. It may not be top of mind Right. What should we be? Doing with those updates Yeah, definitely I would say that it’s very important to make sure that you always retain Access to your property, your web property, So I’ve seen cases where a developer will leave a client and Leave with the passwords and then you can’t get Into your hosting account, or you can’t into WordPress, It’s not ideal, so make sure you always have access to those things And make sure that you’re just practicing safe security practices.

Throughout all of it Right on and with WordPress and Joomla everything else, we Talked about it earlier, make sure you’re at least going in there every now and then to update It to the next latest version: It’s not only for performance, but it is for security Yeah for sure I mean with some CMSs there might be different branches that are still being actively developed So having a firewall That can virtually patch and make sure if there Are any vulnerabilities you have a little bit of an extra window.

‘Cause whenever there’s a Security update released, the hackers are looking going. “: Okay, here’s the old file; “, here’s the new file; oh look: “! There’s the security flaw!”, So it can be –. Then send all our bots out Totally it can a matter of minutes hours after a security patch is released before there’s active attacks in the wild So definitely update your Sites as soon as possible, Auto-updates are amazing, WordPress has auto-updates on most hosts, Yeah and or you can hire developers like most designers or Developers will have like a website care plan, so you Can them just do it for you, If you’re using WordPress, Godaddy ProSites or ManageWP has the one-click updates.

So you can update all your Plug-Ins and your themes, You even have a safe update option. So what it does is It’ll update your site, take a snapshot of before and after and make sure they’re all the same. And if there’s an issue It’ll retract, back to it It’s a free option for you Yeah, that’s perfect! You hit on a good point, It’s not a set it and forget. It thing with a website: You need to make sure that You’re maintaining it And that it’s part of your business, it’s how your business looks.

So you should definitely Make sure that you have some kind of plan for keeping It up-to-date and maintained All right. The last point that we should really talk about is really your time and investment with the CMS of your choice. Talk us through a little Bit of that about that For sure we’ll you Wan na go in and realize that it’s going to take you Time to setup all the pages that you want Right: It may take you time to find the right plug-ins, so you wan na kinda think through whether You want to hire somebody or get some help with that To find the functionality and the look and feel that you’re after Definitely budget when It comes to free CMSs.

Well, you don’t have to pay for the CMS. So that’s helpful Right! But it’s customization and security and all Those things that you definitely wan na consider as part of the whole package of having a website On-going costs for domain WHOIS privacy, SSL certificates, Right firewall, All that kind of stuff, All that good things Totally yeah, there’s A lot of accessories that go on with having a website, So you wan na figure like I said at the beginning what those requirements are And then make sure you have a plan for how you’re going to budget and the timelines around When you wan na launch Perfect and with Drupal And Joomla they are, they do have that smaller market share, So there’s really specific requirements of when you wan na use those applications.

Those developers that you hire for Drupal or Joomla might cost more than a WordPress designer as well For sure yeah, and you wan na make sure that you’re really looking at the work that the developer has done and make sure that it Matches what you’re, after There’s lots of great Websites out there that you know can tell you more About how to pick a developer depending on what you’re after Well? Thank you so much for Coming out on the show today and helping us figuring Out what a CMS is why we should use one You’ve been awesome Thanks my pleasure.

Well, if you liked this article go ahead and smash that, like button, add a comment below on Something that you’ve learned and subscribe to this blog and ring that bell, if you’d like to see these episodes first, This is “ The Journey.,” we’ll see you next time.


 

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Online Marketing

How do you start Blogging?

What are you passionate about? Are you into Collecting beetles, are you into knitting? Are you into history? Are you into civil war Are you into cars? Are you in the choir in your church, That is where you Start with social media because see you’re, passionate about it, aren’t you You already have a drive to do it so you’ll learn all the social norms, One of the things That always frustrates me is people say blogging is easy, It’s not it’s! Actually, quite complicated, I mean blogging is easy, is like telling a woman Is easy to understand to a 13 year old boy? That’s not fair! I’ve been married 19 years.

You guys are complicated. Even you guys, don’t know, you’ll go and say. Well, I don’t know It’s very different. There’re all these jokes about men and women. It’s very true! The blogosphere is very much that way. It’s a far more Complicated communication media


Content is King! Bloggers are the best! Add more content to your digital world!

 

Categories
Online Marketing

What Is a CMS? Which One Should You Use for Your Website?

” All right, so today, We have a special guest Alycia from Sucuri. Thank you so much for coming on today. Yeah thanks, I’m happy to be here Awesome, so we’re Talking about what is a CMS and which one should you Use for your website, Can you tell us a little Bit about what a CMS is So CMS stands for. Content management system and it’s basically an easier way to put pages, live on your Website or blog post manage your image media Library all that kinda stuff Awesome and now, let’s Go over the top three CMSs, I’m going to be a little bit! Biased in this episode, That’s my disclaimer right there, I’m going to start with WordPress WordPress is the most popular Content management system out there today powers Over 1/3 of the internet, It has tons of plug-ins tons of options and it’s pretty resourceful And probably my favorite Reason for why I use WordPress is the community behind it.

They’re such a large community that that just all comes Together, there’s meetups, there’s wordcamps and everyone just helps each other out For sure, and I mean with 40,000 plugins almost like you, have no end to the kind of functionality you can add to your CMS Absolutely. So what are some other CMSs that we can possibly use For sure, yeah,,’cause everybody’s heard of WordPress, so Yeah Drupal is another very popular one.

It’s been described to me as Kinda, like a Swiss cheese, you need to be a bit more Technical to use Drupal, but it does have a lot Of different features compared to WordPress, it has A different user experience and ultimately it’s been Used for a lot of things like government websites, And that kinda thing because of its ability to be a little more secure in some areas: yeah Yeah and it’s definitely One not for like the smaller business type sites as Enterprise or large Corporation type sites right, Yeah, yeah for sure Yeah Joomla – is another really Popular one as well, It’s got a really good.

Community – and it’s got, I think, the second highest Market share after WordPress, Although WordPress is Like 30 % – and I think, like It’s, a giant Joomla’s like 6 %, so just A little bit of a gap there between the top two but Joomla’s, also a really awesome CMS to use You wan na make sure that you’re using the most latest version. If possible, There are two active versions: Available that you can use Yeah, you definitely wan na stay on the most recent branch.

Of any CMS, if possible, Yeah that’s just a best practice there. All right. Let’s talk! About really figuring out, which one should you use right Like what are some of the first Steps we wan na think about. Definitely you wan na Make sure that you know what your requirements Are for your website, So how does it need to Be for your users to use! How are you going to go about? Actually creating posts and what are the processes that you’re going to use as part of that And then once you have all that you can kinda look at each CMS and see what are the extensions and Themes that are available And see if they’ll match the Requirements that you have for your website, That makes sense and It all comes down to figuring out what’s right for you Like, I will stand by WordPress all day, but WordPress may not be Right for your situations, Figuring out those requirements, With those applications are super important, Yeah and usually a Lot of the CMS websites have a great community Because they are open-source, So tell us a little about open-source Yeah for sure.

So all Those top three CMSs they’re open-source they’re, also free, which is very important, Open-source, basically Means that the source code used to build WordPress Or Drupal or Joomal, it’s all open and available, and anybody can contribute to it as well Right on So that just means it’s Constantly being improved by the community and the Community’s also checking to make sure that, what’s Being added is secure All right, so we want our Website to look good right, So is that something to think About when we’re choosing what platform we use and how easy it is to create those sites Totally so different themes will have different attributes like They may have a sidebar on the left or the right, Or they may be all one column in a never-ending scrolling website.

Different themes will Allow you to accomplish, maybe what you need by Having custom backgrounds or custom menus, so you Wan na look at the options for your theme and you also don’t wan na discount like premium themes, A lot of premium themes out, there will add extra functionality, So you’re, essentially Paying for the theme, even though the CMS is free, That’s an awesome option. There’s premium plug-ins as well, Depending on what you Need the default themes that come with it are Sometimes a little restrictive, so you wan na take a look at What the default themes are: Try some different free themes and see what the options are to get your site to look.

The way you want it to Yeah and what was kind Of controversial at first in WordPress and 5.0 remember Gutenberg, Oh yeah, Gutenberg is essentially The new WordPress editor, The whole point is to kinda mirror the printing press of just Blocks and everything else, Yeah, what you see is what you get So as you’re typing — Whizzy, wig, Yeah whizzy wig, Thank you So as you’re typing Yeah, you see exactly what you would see on the website, So that comes default by WordPress.

It has made the experience. Especially for first-time users easier to create, Then there are page Builders like Elementor or Beaver Builder or WPBakery Builder, that makes that user-experience A little bit easier, If you’re going on the WordPress realm and really want something: That’s pretty customizable, you don’t have to be a Web developer or guru to build that website For sure CMSs are having to Make things a little easier, You know, there’s a lot of Different places out there that are creating website builders that are super easy for people to use, and so it’s helpful for These open-source CMSs to make the user-experience a little easier All right.

So another thing we probably have to think about. Is the hosting requirements We’re going to need for our applications? Talk us through a little Bit of what that looks like For sure, so most of These are running on PHP, so you want the most Updated version of PHP, especially if you want The latest features and to make sure that you’re Getting those security updates? Yes, So that’s really important.

A lot of hosting companies will offer one-click Install for most of these major CMS applications, Some hosting companies Especially when I first started creating websites – and I Was on a super budget, but also a very secure host, it took me a long time. It took me like three days to install WordPress and they have a famous 5-minute install You wan na look and see, and maybe talk to your hosting company.

About what the options are for getting this CMS Installed on your server Right,,’cause, taking three Days to get a website going just the beginning is not Something you wan na do There’s a lot of places out there that will do managed hosting Especially with WordPress There’s managed WordPress that has just already automatically installed some extra security features And then what most people End up going with is like a cPanel type Hosting Since it does have that one-click install with Installatron or Softaculous, Whatever they’re, using Totally Couple of clicks of a button and then it’s there, You can start building and Designing, however, you want All right, so the real Reason I brought you on to this.

Episode is really talking about security with CMSs They’re open-source. You Constantly have to update them, so there’s lots of things. That we need to really think about to make sure Our stuff’s protected Totally well with It being open-source not only are all the good People contributing code, but all the bad people can Also, look at that code as well and find vulnerabilities. So that’s something that a lot of people are concerned about.

Especially with WordPress being so popular, it is a large target. The CMS itself is actually quite secure because there’s a great Community checking things out. You wan na make sure that you’re Not installing more plug-ins than you need Trying to make sure that you’re keeping everything up to date. If you have a managed solution, They’ll, do it for you, Which is awesome. Yup, You wan na make sure That you have something some kind of security plug-in That’s monitoring your site, letting you know if there is A problem that they detect There are some that can also Add features for protection like adding Two-Factor Authentication, which is a second password on your phone that you need to enter in Order to get into your website There’s all kinds of Cool security, plug-ins security utilities that You can use with your CMS Yeah, I know with WordPress the top security plug-ins That come to mind, of course, Sucuri has This security plug-in, but there’s also Wordfence And then with having an SSL on your site, super important just to Encrypt that password,’cause, you have to login The beauty with CMSs that You can access them anywhere right, Yup, So you wan na make sure that wherever you’re accessing’em Your password isn’t being sniffed out by someone in the middle Yeah.

You wan na, be careful. You don’t wan na. Maybe do It in like an airport or coffee shop, Wi-Fi Unless you’re using a VPN.’Cause, if you are sitting There on public, Wi-Fi and there’s a hacker sitting next to you, they could sniff your password As you’re typing it in And then the next thing you know, there’s a bunch of spam pages on your site that you need to deal with. So what about firewall? I’ve heard that it should be important.

Should be added to the site, What’s the validity with that? Definitely one of the nice things about a website firewall Is that it will virtually patch your CMS? So if There is a security issue, essentially the firewall’s Taking care of that, It surrounds your website. And if somebody’s trying to exploit a vulnerable Plug-In on your site, the firewall will catch. That attempt and block it They’ll see a blocking page.

Meanwhile, all of your legitimate Visitors are being sped-up because of the global Network of the firewall and content delivery network, So we’ve figured out what Cms we’re wanting to use We’ve got it installed, how Do we go about documentation, learning the program itself? There are some awesome Resources out there, You talked about WordPress WPBeginner has some awesome? Training guides and tutorials There’s an awesome community.

For all of these CMSs, with very active, like support forums, That’s a great way to go about it And then, obviously, if you have a developer, Or something like that, that’s helping you get some customization. They can usually help you. You wan na make sure that You’re documenting everything as part of your website as well, so It’s just going to help you Later on down the line, if you know you have a List of all the users, all the plug-ins and that kind of stuff and you’re keeping that up-to-date Yeah, especially if you Have people on your team that needs to access the site, Giving them documentation on What they should be accessing, what they shouldn’t be, because sometimes the wrong click can Make just chaos happen Totally and good user passwords making sure that you’ve Got the right role levels assigned to your users? Whether they’re just an editor or author or contributor Right Those roles are usually built into the CMS to allow you to make Sure they can only access what they should be allowed to access.

You only wan na grant admin privileges to somebody for as long as they need it, and that kind of thing Now, with this website, I know many of the entrepreneurs or even solopreneurs out there with their stuff, has Many hats to wear right, Sometimes maintaining it, isn’t always something that they have time for Yeah. It may not be top of mind Right. What should we be? Doing with those updates Yeah, definitely I would say that it’s very important to make sure that you always retain Access to your property, your web property, So I’ve seen cases where a developer will leave a client and Leave with the passwords and then you can’t get Into your hosting account, or you can’t into WordPress, It’s not ideal, so make sure you always have access to those things And make sure that you’re just practicing safe security practices.

Throughout all of it Right on and with WordPress and Joomla everything else, we Talked about it earlier, make sure you’re at least going in there every now and then to update It to the next latest version: It’s not only for performance, but it is for security Yeah for sure I mean with some CMSs there might be different branches that are still being actively developed So having a firewall That can virtually patch and make sure if there Are any vulnerabilities you have a little bit of an extra window.

‘Cause whenever there’s a Security update released, the hackers are looking going. “: Okay, here’s the old file; “, here’s the new file; oh look: “! There’s the security flaw!”, So it can be –. Then send all our bots out Totally it can a matter of minutes hours after a security patch is released before there’s active attacks in the wild So definitely update your Sites as soon as possible, Auto-updates are amazing, WordPress has auto-updates on most hosts, Yeah and or you can hire developers like most designers or Developers will have like a website care plan, so you Can them just do it for you, If you’re using WordPress, Godaddy ProSites or ManageWP has the one-click updates.

So you can update all your Plug-Ins and your themes, You even have a safe update option. So what it does is It’ll update your site, take a snapshot of before and after and make sure they’re all the same. And if there’s an issue It’ll retract, back to it It’s a free option for you Yeah, that’s perfect! You hit on a good point, It’s not a set it and forget. It thing with a website: You need to make sure that You’re maintaining it And that it’s part of your business, it’s how your business looks.

So you should definitely Make sure that you have some kind of plan for keeping It up-to-date and maintained All right. The last point that we should really talk about is really your time and investment with the CMS of your choice. Talk us through a little Bit of that about that For sure we’ll you Wan na go in and realize that it’s going to take you Time to setup all the pages that you want Right: It may take you time to find the right plug-ins, so you wan na kinda think through whether You want to hire somebody or get some help with that To find the functionality and the look and feel that you’re after Definitely budget when It comes to free CMSs.

Well, you don’t have to pay for the CMS. So that’s helpful Right! But it’s customization and security and all Those things that you definitely wan na consider as part of the whole package of having a website On-going costs for domain WHOIS privacy, SSL certificates, Right firewall, All that kind of stuff, All that good things Totally yeah, there’s A lot of accessories that go on with having a website, So you wan na figure like I said at the beginning what those requirements are And then make sure you have a plan for how you’re going to budget and the timelines around When you wan na launch Perfect and with Drupal And Joomla they are, they do have that smaller market share, So there’s really specific requirements of when you wan na use those applications.

Those developers that you hire for Drupal or Joomla might cost more than a WordPress designer as well For sure yeah, and you wan na make sure that you’re really looking at the work that the developer has done and make sure that it Matches what you’re, after There’s lots of great Websites out there that you know can tell you more About how to pick a developer depending on what you’re after Well? Thank you so much for Coming out on the show today and helping us figuring Out what a CMS is why we should use one You’ve been awesome Thanks my pleasure.

Well, if you liked this article go ahead and smash that, like button, add a comment below on Something that you’ve learned and subscribe to this blog and ring that bell, if you’d like to see these episodes first, This is “ The Journey.,” we’ll see you next time.


Who is helping with your digital business footprint?

 

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Online Marketing

2017 WCRI – Rise Above the Noise

You’ve you’ve told us who you are so now we know, and now we kind of know what your superpower is and we’re going to kind of think about what you said, what your superpower was. It’s okay, if you change your mind but really kind of like hold on to that nugget, while we’re talking today again the housekeeping as Lydia had done before we used in hashtag WCR.

I my hashtag that I use for my presentations is hashtag rise above the noise and Susan Finn for is my my twitter handle, I think, before I even get to this part, I should tell you just a little bit more about myself. 13 years ago I started a small business and I didn’t know anything about running business. I was in the technical field before that and I met with some women and we talked about how to run a business and then more people came and more people came and we ended up forming a thing and it was called the Women’s Business Network of southeastern Massachusetts, the Women’s Business Network of southeastern Massachusetts meets once a month and to empower women to be what they can be in business and what I learned in that process.

It’s 1314 years old now, but what I’ve learned in that process is, we all grow stronger together. If you’re starting a business, I’m going to call me last week I wrote a blog, I want everybody to see it. How do I get a blog up and she said I want everyone to read it, and so I think that’s kind of what people do they get, they get certified and they go. I did it, and so how is it that we’re going to attract people? And so that’s what we learned with the Women’s Business Network is when you would have 50 people all on your side, they’re all your Board of Directors, they’re, all your critics.

If you need a critic or they’re your cheerleaders, if you need a cheerleader, those are your people, those you’re amplifiers. Those are your zombie evangelists, your zombie, loyalists and so hold on to that as well. So that’s my guide, my vibe and my tribe go together. I am a different collaborative’he’s right now and with the she breeds balance collaborative and walpole next month, I’ll be heading over to the Norwood Space Center to work with the entrepreneurs that are heading into there.

If you haven’t heard of the Norwood Space Center, yet I suggest neck check it out at some point and if you know anyone who’s looking for some office space, retail space collaborative workspace check out the Norwood Space Center, because it’s awesome well just this. So the first thing that opened at the Norwood Space Center is the percival brewing company so that there’s that right so now I give you this so based on no electrons right.

So if you have a network, have a collaborative and everybody – maybe you’ve all heard this right, like people who are going to come to your website, who’s learning to work with you need to know who you are. Maybe they need to know your superpower? Maybe they need to know you love cats whatever it is, they want to know you, they will not like you and they want to trust you and so anything that we’re going to do in order to bring in traffic or to bring in on it.

Your your audience will be too bad and the way you’ll do that is that you’re going to share your stupid. How to share your thoughts, share your expertise, you’re going to engage people in that, and then at some point you want to amplify it. We don’t want to amplify your own content in your own superpower, your own zone of genius or you’re, going to want to amplify the same of your people of your tribe, of your people that are supposed to come help you with that and that’s kind of the Plan for today’s whole session is we’re going to talk about know, like trust, engage, share and amplify.

So here’s to come. Probably 10 years ago, seven years ago, I’m walking in the woods my dog listening to a podcast and just trying to learn everything I can about about a digital harmony and listen to this podcast by Marcus Sheridan he’s talking to Michael Stelzner on this quarter, like the Music at the beginning is horrible. You’re like what is this, but then he starts talking about his pool company.

Has anyone here heard of Marcus Sheridan you’ll check them out Marcus Sheridan? Listen to this, he wrote a book called. They ask you answer, but his whole premise is that if you can answer all of anybody’s questions on your website or on any of your platforms, wherever it is, that people are going for information, they’re going to know you’re going to like you they’re going to trust, You they’re going to engage with you and so don’t be afraid to answer those questions.

Oh, I should tell you to not say that up here I will have my slides available to you to take all your notes, but, like these general wants to for you to have on a guide line, those will be you’ll have to take pictures of the slides Or anything like I’ll, send them to you so so Marcus Sheridan had a pool company in 9th 2008 economy’s tanking. How is he going to keep all of his employees employed and how is he going to keep his business going? He writes one article.

How much does a fiberglass pool cost well, so nobody answered that question like that, sir you’re going to build a fiberglass pool. You want to know, I don’t know like how much does it cost you going to google it? Whoever answers that question is going to get your attention think about that. For a second like what? If what are people asking about your the work, you do you’re, building trust and so the next time.

So, where are you going to put those answers is, of course, why we’re all here today we wan na build, maybe going to build a wordpress site like that’d, be kind of cool, so once your site is up and now you’re going to put some attention to Answering the questions – maybe it’s pages – maybe it’s post-its, maybe maybe you are writing for somebody else. Maybe you some is ready for you, you put it all some place and then, where else so, okay and then you hope somebody comes to your website or you hand them your card take mine today and they go to your website.

But otherwise, how would they even know that you wrote this really great article about maximizing return on your vendor event, Susan Finn, online.Com, you got it, send it out in an email, we’ll talk more about that you’re, going to put it out on your social platforms and You’re going to talk about it as we are here at any of your networking, collaborative vents or just at the coffee shop. So now you have your website and you have your content and you’re putting it everywhere, and I’m not going to go over this too much because Lydia already did you need to have it mobile optimised and you need it to be resourceful and you want to collaborate With other people, so you’re not doing all of the work and so that you can also help amplify your tribes message and measure measure measure measure, I’m not going into analytics too much today, but there are some really great speakers coming up about analytics.

So do you have the answers? What are your answers? What are your questions you have so you know frequently asked questions. Is my favorite favorite page on any website that I’m working with with any client that I’m working with you just sit with people sit with the people that you work with sit with yourself? So with your cats and say what is the question? People are asking me all of the time those questions writing down.

Five questions, ten questions, a hundred questions writing down and accuse are what people must ask questions. What are the questions? People should be asking help them figure it out. I don’t even know that’s why we say people don’t even know that they don’t know help them know what they should know so must ask and should ask Nona, give you some examples enough cuz, otherwise you’re going to go blind from oh, my elbow.

So this is one of my larger clients, being I’m catering, best cornbread each other around, so they were very resistant. And finally, we got a great frequent life. Just sat there for a day, I’m like alright what she asked you, what she asked you, which is to listen to what they were talking about on the telephone. They said what else? What else? What else and I made each of those people in the front office keep a pad by their desk and write down? What are the questions? People are asking you, and so we came up with this site right and you don’t need to read it.

You can just know how much should I be that’s right, so they gave us short answers, and so I put them down there, and so after that, people could go to the frequently asked questions page and get some answers, and then that gave me the opportunity to Do more with those questions so now quick question: can you suggest any wedding venues? Yes, of course we can, and on the page that the other page that I showed you it would go over to their links.

We have a whole page of links, but that’s a whole nother collaborative thing right, but in this case I was, I wanted a beautiful blog. I wanted images that I could share on my other platforms and I wanted ways to to talk about what we do. So. Yes, we’ve been to all of these places, look at all the beautiful places we’ve been to, and you can also go over to our our links page and see some more of what venues we’re doing so.

There’s a link here highlighted there and then there’s here, give us a call and then or calls to action right. So they can do any of that. They can read our reviews. They can go to a look at other venues. They can go right to request a quote: that’s the money, that’s the money button and or they can just contact that the other thing I love about hashing out of frequently asked questions into a blog post.

Is that you’re getting all those yummy keywords when I’m talking too much, but you just just know that I want to get found for weddings, clambakes, barbecues, catering and those are the words I’m going to use when I’m flushing things out it’s another way. I use frequently asked questions right, so I have just an image and I can use that on Pinterest and Instagram and Twitter. I have. We already saw that page and then I can mix it up and make it look a little bit different as well.

So that’s a little bit more eye-catching and also in Google closet looks really so with that. I’m going to give you a few minutes to take out a piece of paper and write down five, ten questions that people are asking you on a regular basis. Just for yourself, you can share them if you’d like to afterwards, but I just want you to go home with some actionable content today, let’s say, let’s say three minutes: it’s probably enough.

Also, while people are writing that, if you have any questions and would have present self, I’m happy to answer, don’t forget the mustache should ask questions. Another thing to think about is in your business. People are going to want to know how much does it cost right? How much is a fiberglass pool cut? How much does social media coaching cost? How much does it cost to have somebody close to social media for you? So if you have a page that has the cost specified, should you still include in the epic youth? Where would that be a link, or so it’s a page like you have another tab, yeah.

I think you could do it either way. You know so one of the things that you’ll probably talk about in other sessions here too, but one of the things that I always want to do is keep people on my site. I want to keep them engaged so maybe they’re on one of Europe, maybe they’re on a frequently asked questions site and they didn’t notice the services tab. So maybe you could leave them there with a little lady test yeah or a button text you’re always looking when you’re writing anything don’t leave them hanging.

Give them some place else to go right from there all right so keep working on those now, and I would suggest, keep a pad of paper with you. Maybe that cool little bit for the cool little book that we got from the word camp people today keep that book with you and when you’re, just with people just like right down, they just asked me that they just asked me. That’s like write down your questions. Here’s some ideas for things to write in order for people to get to know you, like you, trust you so cost.

I mentioned it’s going to be the number one and I’m telling you when you, google, Marcus Sheridan, he’s with the sales lion used to be with River and he stole her pool. That is all he’s going to talk about. If you write nothing else right article. Both articles about how much and you maybe you don’t want to say all right, like I charge X amount of dollars per hour boom. You might say you know like with me.

It’s custom like whatever I do is custom. So I’m going to write, I will write an article. I have right now. How much is social media services cost? How much does digital marketing services cost? Well, it could be, you know, say it depends. You could write. A thousand words here are the things you need to know that might come into play. It depends, it depends. What is the problem with hiring somebody at Oh Amy? What they do? We pay our exactly so right starting at and then it depends starting at and then there are upgrades like you just want to address question and you’re.

Getting your ideal client, yes, exactly exactly, and to that as well, don’t be afraid of sharing what problems there are. What are the problems that could arise in a photography session or, in you know, hiring or what are the problems in your industry write the article about that write, the article about? Why should I use you, know, professionals of DJ, I’m thinking weddings, DJ instead of a band? Why should I do that? Whatever? What is the best marketing automation that sit next to invest of best marketing automation, software comparison between software comparison between this and the reason that these four and then I’ll get into reviews? The reason that cost questions, brawler questions, comparisons and best of questions will drive.

People to your website with their searching is that you’re getting people who are already in the funnel they’re looking for what’s the best, what’s the cost of a fiberglass school, why should I? What’s the problems with fiberglass pools? What are the comparison? Why should I use concrete versus bad weather, so those questions means somebody’s already, looking versus writing an article, let’s say about the best, I’m using Marquis, sherry, because I was listening to him all day yesterday preparing for today, so he’s coming in my mind quicker than my Own stuff, so in his case it was you could write an article 5 best games to play in the pool with your kids.

So maybe they’re just you know, that’s a pool article. You might get some traffic, but it’s not that meaty bottom of the funnel traffic that you’re, probably going to want to have my other favorite page on any website, is reviews and testimonials. For so many reasons. But if you want to go out and buy a new dishwasher, will you just go right to this appliance store and see what they have to say, you’re, probably going to go on some plate you’re going to call somebody you’re going to go on a social plaque On what’s the best, what’s been your experience right or maybe you just maybe it’s not your friends.

Maybe you want to go and look on the site and see what other people have shared. The first thing I do when I buy any pong balls on Amazon and I went out it said which ping pong balls should I buy, so that is so important that you find those things. So here’s what I want to show you here. I can be mmm because I love and best so so what I do for them they get. Let me just tell you what an honor it is to to represent this company five star reviews across the board.

Everywhere they are yell wedding wire than not Google. Facebook people send them emails. So what I do for know, like trust, is that I actually take screenshots right off of their platforms also if they get an email or a written letter. I’ll put it in here. You may notice that I have links to write so here’s something that was written because I for a couple of reasons. Sometimes I just use the text link it right back to the knot they can go to the not they can see all of the five star reviews.

Whoever is looking for wedding vendor the other reason. Sometimes I take the text instead of the image, because I can have all these great keywords right, wedding, catering right I wanted to have almost. I want this page to come up if anybody’s looking for catering, so sometimes we put it with an image. I might showed you that on the venue’s page Facebook, so whatever you do now, not everybody has like this.

It’s just that I’ve been doing this for four years and I feel like Texas, sometimes get boring and also I want to be able to share it on platforms, and I, like images, sometimes better than text, but just know that this is one of our most powerful Pages because of the keywords and the images and that it’s building know like trust, because really when you’re writing, you want to write or you’re creating content you’re presenting yourself, there’s really two factors that you want to consider.

You want to build a know like trust of the people right, so it’s your audience, but it’s also the search engine, so everything that I’m talking about will be to satisfy those two, those two so I’ve got. I have those testimonials up on the testimonials page and now I go ahead and know often, I will also put it in a different format as a blog post. So if I used it as an image on one page, I will likely use the text on the other page again, so I still have the text and I’m not duplicating plans.

So we have it on. People are so nice every every Monday morning, their inbox is filled with people raving about what it is that they just experienced if they went to one of their events, again you’re going to have the opportunity to learn about analytics and a different and different sessions. Here. What I just want to say is that what, if and when you get to the point, that you’re using your analytics, try to set up something that is lets, you know if your efforts in these areas are paying off.

So, as I mentioned before, from bnm catering, their money button is the request. A quote. Click on request, a quote, fill out the form get to the thank you for submitting will be with you in a month will be with you shortly page. That’s my money page and I measure every time anybody gets to that page. Where did they come from? How did they get there? What page did they come in from to get to request a quote, I’m going to take a breath for a second cuz.

This is my favorite part, and I love that all of that, because you need all of that in the website before you do all of this. But if you do not think else, even if you jump to a website – and you want to reach people the people you want to reach – probably small business owners here, I mostly work with small business owners. You want to meet with the people that you want to reach the people that have already known something about you.

They know you a little. Hopefully they like you, you want them to trust you, and even if you have a list of 30 people stay in touch with them regularly. I know people like. Oh, I don’t people in their email in their new in their box, I know, but how else you going to reach it unless you call them so so I think of it like a like a plate of spaghetti. So, if you’re boiling spaghetti and you’re putting your content on the website or on your social media and you’re, putting it everywhere and you’re handing out flyers and you’re going to events, it’s like boiling a pot of spaghetti and throwing the spaghetti against the wall and see What sticks right? You don’t really know where it’s going to stick on what its going to do.

But if you take that spaghetti and you put it on a plate and you give it a little bit of sauce and you send it. But it’s like okay, this one gets the vegan sauce and this one gets the cream sauce you’re you’re, making the content for the people that already know you and like you, and have somehow met you and you’re serving it up here. I know that you’re interested because we’ve had this discussion.

Let me tell you about your next vendor event. Let me tell you how to make the most out of your next vendor event. Make it mobile optimized, make it monthly. I like monthly people like. Oh, that’s too much. I think that monthly is fine. Weekly sometimes is too much daily. I don’t know I get booked about daily, I’m thrilled because they give you those great Kindle books for cheap, figured out what works some people that might be too much and maybe they do seasonal, make it munch able.

I have a client and she’s very she she’s. So amazing, but she and she wants to give give give gifts, so her newsletters are really long and and she’s thinking like of the old-time PDF ones, or that you would get in the mail or whatever, and it’s so good. But she’ll only do it once a season and what I’d love to see her do is cut it down, make it less frequent so that people will we eat it. I like how much time are you spending looking at all that amazing content and it is amazing, content, she’s making and then measure it see, see whether everything on that time just metric.

So here’s being the catering email newsletter, you can see that it’s well branded. It’s very clear what it is here: we’ve used a testimonial again and then what I love about this right, the buttons I love buttons on the on email, marketing. Here’s again frequently asked questions. They can go and read all those right. Those are my two favorite pages. I want them to go there as much as they can, because that’s where all the good stuff is and, of course, I’m going to share one of their menus.

I have click to view and then let’s see what we’re doing, I think it just it just again shows you what it looks like in somebody’s right, quick, easy when you know what I want you to do. I want you to learn about the menu I want. You to read more frequently asked questions few more testimonies and then they always have contests by the way they have contests. They give away clambake everyone, it’s just an image yeah, so measure measure measure writing to learn about that.

But all I want you to see here is that almost fifty percent of the people who opened this email on their mobile so to the fact of this other client that I had a long time ago who just would do PDF. She wish it was just as an attachment, through her Outlook, no way to measure it who was looking at it. Who was bouncing what I also love about third-party email. This I use Constant Contact in MailChimp.

I love that people can opt out. It’s permission-based. If my content is not a value to you, I will not be offended if you I understand, I want to clean inbox as well, so you want to build your list right. I love for us again, permission-based build your list and when you’re building your list, if you’re just starting to build your list you’re in a really great position because think about this for a second, do you want to give group a the same content that you’re giving Proof being oven for them, I should have come up with an example mmm for me.

Do I want to give everybody information on vendor events or or not? Well, probably, not I know who my my contacts are in my list who have that in their business model. I don’t necessarily need that to send that to everybody on my list, so I have a segmented list for people who I know, do participate in vendor events and would make use of information on building their lists and how to get people’s names and how to stay.

In touch with people through a vendor event, plenty of these little arrows here so today, this weekend, you’re going to maybe everybody here, just kind of here’s my cards – hand out your cards. You meet people here said. Okay, if I add you to my email list: okay, thanks, if you’re in a networking group such as the women’s Network, whether she breeds collaborative or something the Norwood Space Center, one of the things they may offer you an accident, god bless, you is to access their List, and so that is gold right, so if you can just get an Excel spreadsheet from some, let’s say the Women’s Business Network and you upload that to your permission-based email marketing system and then you send out an email: hey just join the Women’s Business Network.

I see that you’re on the list, here’s what you can expect. I send out my newsletters once a month and here’s what I include and I’d love to keep you on my list, but if, for some reason this is of no value to you, here’s how you opt out if you’re on a if you’re in a group know You can do it often you can’t say if you don’t want this, they require the permission before you. Well, they were that you asked exactly well because, if you’re a they’re, the one – but so I wouldn’t do that here – well, I will, if you opt in you’ll, be offering you them an option too, but in the Women’s Business Network.

I think that it’s expected, that is a networking group. This is going to happen. Yeah yeah. I would take a list from somewhere else, yeah right. Unless there’s like a networking collaborative kind of place, I wouldn’t take you know somebody’s. You would really you want to be careful and you never want to go against that permission-based. I believe what you do if you got a list, let’s just creepy, that’s not know like trust right, that’s creepy, yeah! Now most of them do you know I would check with you.

I would check somebody who probably has better pulse on that than I it. If I were at your store – and you asked me for my email on Punk, I would expect that I’m going to get an email from you that says, welcome glad you stopped in here’s a discount. Here’s a coupon! If you don’t want to get any more mail from us click here to opt out, if I’m giving you my email address, I expect to hear from you yeah.

Why did I come here? The capture card, amazing, because you can put an opt-in of in your in this case it says Facebook page right so Facebook business page – you can put a plug in in this case. It says to receive garden tips and that is going to go directly to her list and they people who opt in on that list then get an email thanks. So much for signing up here’s what you can expect. If this is not what you expected, please opt out.

So another example of that is not maximizing your return on your defender, books, defense. So I really liked this article. I worked hard on it. I put together a lot of good tips for people who are doing vendor events. I’ve gone to so many events and people show up with their items and they’ve worked so hard putting their things together. They’re not collecting email addresses they’re, not promoting their website.

Their Facebook page is not branded and I just feel like wow. They worked so hard. I really wanted to squeeze juice out of it, so I really love this article and then I loved it so much that I ended up making a an e-book that they can download, and so this is a lead generator if you’ve heard that word for the lead Generator, and so now they can take this and it’s in a nice people, so what they have to do is click on that.

That brings them to my opt-in, make the most of your vendor event I’ll, be happy to send you my free ebook. That’s sending me just their email address in their first name and and they’ll get the same thing. Welcome here’s your book. If you do not want to hear from me anymore like opt-out – and this is what the book looks like, so I think it’s a value, I’m offering something of value at that point, and so that button now will go in any article that I write about maximizing Your vendor event or building your business.

Oh so here’s my lead generator for you guys. If you would like to have my deck as a PDF for today you can take out your phone and you can text the word Buttonwood, which is the name of my phone. You can text the words button would make sure it doesn’t spell correct something else: 4, 8, 8 and some when someone does it, let me know what happens. Hopefully do the right thing. I made my husband: try it yesterday, how much fun is it love the 21st century? I’m just saying and setting up that so I meet briefly talked about segments.

So another thing about segments and somebody else to talk about this a little bit more. But here’s the thing, so I wrote a few articles for this particular VN, I’m catering a newsletter. This one happens to be about drop off the phase and family dinners and 37 people opened that link, which is a fairly good number for them right. It’s a caterer! How many things do you really want to read from a caterer but 37 opened it, and I go that’s a pretty good number.

So we took those people. I was able to download that list as an Excel spreadsheet or segment them into a separate list. So now, every once in a while I sent to those 37 people something else about. Did you know that being a catering brings food right to your house, they’re bringing food to my house tomorrow? It’s a another one that I loved think about which one this was. Oh, it was an article about having a your corporate picnic ideas for your corporate picnic.

What kind of foods we can bring to your corporate picnic games? You can play in your corporate picnic. It was a it what it was saying, a little bit of a fluff one, but what I did notice was that he had a high open rate and I downloaded the people who opened it and from the email addresses you could tell. There were a lot of people who were who were on our list through corporations. Right, like at from America, asked this at that, and so what I did was.

I gave that list to Bryan’s feet of BNL catering, yeah, that to Brian Doherty, and he was able to then look and see if he recognized or didn’t recognize and don’t you know. This is how he is he he brought like a plate. He just showed up. He just filled his van like plates of cookies or sandwiches or whatever, and just showed up unsolicited. They never knew that. That was because they he had opened up something about corporate picnics that I gave him this list, but he was able to go in build know.

Like trust, engage with people and be able to get more of the corporate picnics, I do use Google Analytics for other things. This happens to be on their constant contact – email marketer. Yes, this shows which link on their newsletter got opened up. So I had like you know, picture a nice picture and something about corporate picnics for more read here. You know click here to read more and it took them to that now.

What I were working on is then, if somebody gets to that site, I’m trying to put that I would follow it on. Then I would go over to Google Analytics and I would say, see how many people that landed on – let’s say this: one family dinner of a phase actually completed all the way to request a quote: the money button. So I’m going to give you just like a minute, maybe two minutes, just kind of think in your head.

Just against you have actionable things to work on when you leave here today think or write down what kind of email segments or audience segments you might have right. So I have some that are Massachusetts. I have my different networking groups. I have women and I have vendors. Maybe you have other segments that you okay, so you can finish that up too so, like keep thinking about that so now on to the second part of where things go, have your website, email marketing is its own entity.

It’s so powerful. I wish I could hold numbers in my head return on investment of email marketing. It’s a big number, it’s big number, so social media similar be a resource, be a connector and be strategic. Don’t just throw the spaghetti against the wall figure out. How are you going to present the spaghetti on the plate and to whom to whom you will be presenting it? You want to connect with the right people.

You want to schedule so that you don’t have to think of something every single day, similar to what Livia was talking about with scheduling your blog posts, use the scheduling tools that are available on the platforms or you can use. You know something like HootSuite buffer, sprout social, to schedule, your posts and be strategic about it. Content calendars. They lean can tell you all about content, calendars, content, calendars, make life so easy set.

It don’t forget it because you still want to engage but set it up. So that you can, I think, and it makes time it makes your work so much easier. Of course, measure measure measure measure so on social media, and this is for being. This might be hard for you to see so reason to yellow parity. So this was a post last September. Actually around this time, and it’s just such a busy weekend last weekend actually was one of their busy or weekend’s.

You think it would be all summer long, but September 13th was one of them things like 20 events. They were catering and they were at all different locations. So in this case on in the air and we’re heading to Arrowhead acres and up special joining Terry little farm in a moment, we’re going to over look at the air two firemen in Kerswell Connecticut and it’s having each of those organizations. Because I know that they are our collaborators, we know that we’re featured on their site, we have them featured on our site, and we know that there’s a lot of back and forth that they are our try, and I want them to know that.

We’re shouting out to them and I want them to shout out to us if possible, it’s people are different with their social media and their business, but here’s something they don’t again. You’ll learn more later, and this is just so. You can see if I’m engaging with Terry doodle because they’re on our site or overlook Arrowhead acres. I want I’m doing it because I have looked at our Google Analytics and I have noticed that we’re getting traffic off of their websites and I want them to know that we’re noticing them and we can do the back and forth.

So if I look at referrals on my Google Analytics what brought traffic to our website over a month, let’s say it so Facebook sent 78 25 percent of the referrals. That’s not all of the traffic, just the referrals that came in from other sites with from Facebook, but then oh and then another so that was mobile, Facebook in the number so and then Thai regional farm. We had 31 people come to our site off of the Terry little farm site, with 16 people come from the Arrowhead acre site, but not it’s driving.

Some traffic Yelp is wonderful for us and then support Adams is another, so the yellow ones are all referral websites and then the blue ones are more social links. I pay attention to that because that’s where I’m going to be strategic and spend more of my time and energy. This is a personal one that I wanted to get some. I wanted to help sheep breeds get a little bit of traction for something that they are were we’re trying to get more business owners in to do the Zen retreat.

And if you know, anybody who needs like a space for a half day or a full day. Retreat this place is amazing, it’s in Walpole Massachusetts, beautiful, and so I it’s myself because I can be back in that area. I can be an influencer, so I didn’t do it from my business page. I did it from my personal page. I tagged Jennifer Pell Grant who is the owner so that she would notice – and I tagged she breeds balance and wellness so that if people knew where to go for more information and then I gave them her website, so this is how this is it.

This is my this is my tribe. This is what I do and it helps it helps my collaborators and it helps me because then people can say: oh do you know anywhere, I’m like yeah. Do I’m a connector? That’s my superpower hours all over the place, but I’ll explain so being am catering went, is a part of the United Regional Chamber of Commerce, and to that I wanted to get a little bit of just a little social stuff right.

So what I did here was, I posted a picture, and the picture was that we were at the sky. Rock were worried that a host of the United Regional Chamber event, so I tagged sky rock brewery. I tagged the United Regional Chamber of Commerce, okay, so that’s pretty good. I wanted to get some traction on that. What I also did was – I went back in as Susan Finn. Instead of you know, catering and I tabbed my friends, Trisha white and Ja, lank Jack lank is the president of United Regional Chamber.

Tricia white. Just knows everybody on the earth, and so I wanted them to notice that I did that because I wanted them to share it on their social sites, and so they did, and so that particular post by 1500 views and it got a good amount of engagement. 2067. Pretty good Facebook is ridiculous. That I mean just do what you can but try together. So this is another one. I have this tiny little Easton range in Easton and it’s like it’s like seven people kind of well into their 70s, really trying to keep this alive.

They’re doing an amazing job doing what they do in the community, but clearly Facebook is not there. So I post a little bit and of there’s 16 followers or times they. 8833 15:21 1600 views on this one host. So I went back and said: Wow 1600 views on that one post 1600 views was because Carolyn pol was on the board of the Grange shared it and she shared it in a couple of different groups and she is well-connected in town everybody that she’s on every Committee in town and she runs every kind of everything so Carolyn shared it and it got 1,600 fused with 50 followers.

So keep that in my bull, your influencers. This is just really for you to remember to schedule. I can’t I can’t even tell you how much easier everything is when your schedule do. We have time for action, there’s some time for action all right. So here what I’m going to do is have you take one 90 seconds and make a list of who you know? Who would be your loyal? Your loyalists, your zombie, loyalists, who do you know that’s connected, has a lot of followers or their business.

That’s a lot of followers make a list who you can collaborate with whether it’s on social media or – and I don’t know if I get into this later – you can – I do but really like who can write for you and then you can spotlight them all right. So Beth Beth chaos is a writer and she just wrote an article for another collaborative member for me, so she highlighted Carrie. She gave me the content it’s on my site, so I’m going to shout out hey look at this article that Beth wrote about Carrie and they can also share it on their platform.

So with one article you’re getting three times the juice and then we’re going to hope too that each of our other people in the collaborative also share that so how much juice can you get out of everything? Give that some thought, even if you don’t write it down now, really think about that. How can you build, who enjoys your vibe right, where’s your trial and then the third tenant to what I had talked about before was the in person and a lot of what I just talked about.

So where are you doing that like on Facebook you’re putting a post out there and then sharing one of the so the first thing I do all the time is getting on my website somewhere and the reason I do that is so that’s always their number. One number two so that I have content on my site right all those yummy keywords and also then I can take it and drive people here, she’s such a care taker. So I always do it and also then I can measure it.

I can measure content on traffic to my content on my site, easier than I can assure anywhere else number one number two if by if I am driving pee. Thank you. Even if I, when I’m driving people to my site, to say to read this. Oh, let’s see what Carrie and Beth are up to, I’m also going to have links and buttons that are going to try to. Oh did you like this article? Maybe you want to read the article that would you know about selling so as well right? So all about them, we don’t pay them yeah.

We don’t. We haven’t seen the value in it yet yeah, but I think yeah they’re, very oh yeah! Yes, that’s what I hear right. So that’s good! Ah all right now it’s time to talk about that. However, you can even with the free you can look at the analytics, and I love that I love looking and again because I love representing this particular company and because people are posting really great reviews on there.

I love Yelp, but I have heard other bad things. You generally kind of stay in touch. Please stay in touch so whatever that means to you. Maybe it’s email marketing, maybe it’s tagging them in a Facebook post. Maybe it’s sending a message. Hey saw this article, I thought of you. What do you think of this? Like just stay in touch with your with your tribe, so these are the tribes that I’m in WordPress is kind of new.

To me, I went to a lean, gave a talk and I went to the meetup in Rhode Island. I think it was last month or a month before and my goodness, if there’s some WordPress meetups they’re, the one I went to was how can I think, and then I just saw that there’s one in New Bedford that I’m hoping to get to when I move To Westport next month, but she’s just sitting in a room with like-minded people and learning I’ve just been such a junk people learning Norwood Space Center I mentioned is going to have collaborative workspace and shared workspace.

Like that’s awesome, she breeds balance and wellness studio. The women’s business or in social media divas is a group of women that got together for expressly what I’m talking about now. How can we learn from each other and grow with each other, so we would maybe go to a conference like this together and somebody would go to the one next door, what I know and then we would share. What did you learn? What was your takeaway, or can somebody look at this article that I wrote and let me know like, would you change it? What does it look like? Oh damping up my website.

What do you think if you can build collaborative, you can feel like a mind, trust or an accountable, but ever you want to call it an inner circle of board of directors just get together with some people to be able to to brainstorm and learn from each Other these are my tribes, and so I think I think that gives us time that gives us time for questions, and just oh so there’s my thing you can. I invite you to call me or go of it.

Contact me in anything hundred ways that you can, through my website and let’s talk for twenty minutes. If I can help you just kind of figure out what an actionable step is for you first or figure out where you want to go from there and also, I think somewhere there. I offered that there’s a what constant cry, I’m a partner with Constant Contact as well. If you want to talk about constant contact or you want to try 60 day free trial, get back.

Oh and again, if you want these slides, you can do that fun thing. I hope that was helpful. I took some some things away and that you’ll be able to actually work on them even while you’re here, I will go upstairs to the happy place what’s there. So what? What do we have for questions? I think we have a few minutes so the way other ways I’ve seen it used. So one of my clients is an artist and she’s doing the unev vendor events right now, and so she has that, like this on a sign on her table, and so what that does for her is if people want to, they can do that and she also Uses a QR code: they can do that right away, get on her email list, get her coupon or her discount of whatever it is that she’s offering at that time.

So for them it may be easier. Some people are more tech than written. The other thing is so she just didn’t event this weekend and some people did that and they got right away. The automated email that you guys look at other people didn’t and what they did was they signed her clipboard and there were three email addresses. I could not read and they bounced when she sent that to me right so here people, you know that they’re using the right, hopefully they’re putting it in and it works out right other ways.

People have done it download my ebook get a free coupon skip. You know scheduled me for such-and-such or QR codes as well yeah. How do you get a number two? That’s your constant contact! Oh yeah! Well, that’s part of the that’s just part of their service, but if you’re using constant contact, it’s just something you can do. If you have constant contact, it’s on build my list in fatality, but it could be yeah, but I have not seen yeah.

I do use MailChimp for two clients, three clients, but neither I haven’t even searched in there disdainful text to join them, for maybe you see it a lot like it, but like the ballpark right to like I go to the Fenway and sometimes they’re, like Texas Owen, Says you know such and such a number of intense for whatever, who you pictures, yeah yeah yeah, is that more user friendly now than the QR code, I feel like the QR code is kind of like a minute left.

I yeah, I don’t know many will be used to QR code yeah. You know I gave it to my vendor in case she had people that ya know. I don’t know anyone. So if I’m in a collaborative situation as I am with with bath or with other people, we’ve already talked about it, I’m going to you’re going to she’s writing for me and we’re collaborating, and so I have it on my site and then she’s going to share It on her social media and write with being him catering, let’s say with Arrowhead acres.

They don’t do a lot right. I come up. You know what does do, though, bnm catering amazing photographers, whoever always talking about photography the photographers real and mostly know how to use the social media. So often a photographer will do a wedding. They’ll write a blog with the beautiful photos and then they’ll put it up on their site and say: here’s. You know so-and-so’s wedding and here we’re all the vendors and they tag them on Twitter and on Facebook.

I do know, but no – and I don’t even know the one that photographers who want a little bit, who want their photos shared right, so Tiffany choice. Just did it last week for a vnm, I didn’t know her. I didn’t know she was at this wedding at Camp Hoffman, but she posted and she tagged, bnm, catering and so being a medium shared it and now being M catering is going to put it on a blog of what, because she gave us permission to use her Photos and eventually it’ll go on our email and it’ll go on our Instagram and our Pinterest yeah.

So she with that little effort right tagging at the nm catering going at clambake. Oh, I’ve got all that juice just from one other company, and hopefully other people are looking as well any other questions when you take a picture and you put it on your site or something and somebody else uses your picture, do you do you get? You know? I mean: can they just do that or are they supposed to yeah? I used something on the website.

If it’s not one of our pictures, I’d give them credit. Oh yeah, more file or files, a good source for pictures. I use Peck cells, rge photos and you can search by topic and put them there with permission for you utilize them. Sometimes they just would like to know how you so I’m an artist, and I use that time to help collate a bunch of photographs, push them all together and create a painting from it, and they like to see this for images packed cells, PE X, Els, castel’s, Con three pictures – you can put keywords in so that’s a really great question, my supposed to search engine optimization when you’re putting your images up on your website before you load them up to your website.

You want to give it a name right instead of image o for one give it an image, maximize your vendor event, one and then, when you upload it to your site, usually WordPress will give you the option to have alt text so you’re going to also use One of your keywords in there maximize your vendor event, and then it actually gives you a place to put a description as well best practices for maximizing your vendor event for small business owners, though these are the keywords that I want to get found on, and so, Though that was a really good question: yeah goes until like search engine optimization because we don’t see it so.

Actually the alt text, though, is I think, and I’m not not my world, but I believe the alt text is very helpful. Slash, maybe you’ve been required in some cases, because if you are a vision, impaired person on a website, it’s going to read to you. So it’s going to say image all for one or it’s going to say maximizing your vendor event. I also am a big fan of the watermark making sure that your watermark or your website or something is on and what’s on a picture that you don’t want somebody else to use.

I guess when I said. Maybe it’s not really a watermark. What I’m talking about just saying, maybe just put your logo on it, and you can like fade out that you can fade it out if you want to so I don’t know if I’ve actually used the right word, but basically have it branded. Somehow, if you don’t want other people to take it good, have some lunch. Thank you guys. So much


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2013-10 WCB Web Design Best Practices for Non-Designers

This is my first war camp for a long time and it’s really exciting to be here. I flogged you all for making it to the bitter end being here for the last session and I hope to make it my hands developers: users, sweet nice mix. Okay, my objective today is really to give you some of the best practices for creating just a nice visual design.

Very basic we’ve done a lot of coats up. Our my head is hurting all of the code of all the technologies that we’ve been talking about this weekend later, i’m also enough emphasis with I don’t usually work out the powerpoint and usually much more free-flowing. So this is the way I would normally go through a session like this alphagraphics set in place ahead of time, so so design, really. It is what we have in our minds and we bring it out into a way that we can express officially with the world right, pretty simple everything around.

This is designed that Ramos says wow gorgeous design. If you really take a look around you, this building is a ticket out. Every single thing in here has a very conscious. So what this is about is designing on the web, we’re going to tell a story, always whatever we put out there. It’s not always a story, one in town right, so my goal here is to show you how it not to have. Your site looks like this for this one, I’m quite as bad, but itself pretty crazy, not sure what they were thinking.

This one actually has a slider, so it’s not that updated and yes, this is huh this one I just had to show you live, because this is a very interesting content. Maybe this was a class think it is not going but visually it’s really confusing. I’m not the way we want to design your site comes back, I don’t know, I think they updated this blasted fall 2008. So, okay, ok, so we measure our help. You make sure your design, so don’t socks with it.

When I hide first things with any project design development, what happy any project need to ask more questions right? We need to find out who’s the client first of all who’s their customer. What’s the purpose of the website is an information like a brochure. Is it an e-commerce site supposed to sell things is supposed to get directions? What’s it supposed to do, there’s so many possibilities, it started and then what we needed to do, what kind of functionality this is websites have all of those things go into the design.

What’s the customers paint is this a site for APD client who can’t deal with a lot of visuals? That needs to be very simple, clear, or is this a store where we need to have lots of products with clear information and different categories? Something like that? What do we need to do? What’s the customers paying, were they looking for their existing Brandon at paid for into our design? So the customer might have seen this a lot.

They might have a logo, that’s don’t and years old and could use some refreshing stay with it. So how can we use their existing branding and still like something that’s attractive? I’m a visual person, I love Pinterest, is great for inspiration and colors make a huge difference in the leg and the move and it creates so we’ve got the color wheel here and raise your hand if you’re familiar with the power bill.

Awesome if you’re not just take a look at this with red cool colors, I reg we’ve got more colors and then over here we thought the way the color wheel is broken up. We’ve got primary colors, which are red, blue, yellow and secondaries, which of those complementary colors on the opposite side of the wheel, and then you’ve got colors that are complementary, they’re next to each other. Now, there’s a lot of psychology that goes into choosing colors for your website lose tend to be kind of corporate business.

Brad’s are obviously more fire sites green button. So there’s some information there there’s a ton of information on the web on psychology taste the rainbow not before about not for this, so we want to go a couple. We want to keep it simple best practice for your colors in any design that particular website one or two main colors that complement each other and an accent color, which is also called a conversion color.

So, for example, we’ve got two shades of warm color, which is fine, use, multiple shades and second color here, and our accent color. That usually needs that we’re going to use that color for what we want. People can do something some examples of our two and then the accent oh, so this is just a quick example for this particular site. We might have the background, be yellow or toned down version of that yellow and then some blue and then the accent color might be the five buttons for the links.

So that’s what that conversion color is course. What do we want to use that for when we want free to resume for choosing color schemes? I don’t use a photo. I just I really like to take a photo from nature. For example, you can be nature all colors go together. They just do just you. So you take a photo, you might pick up some colors out of that which is kind of cool. This is a tool that’s available online through adobe kuler and actually use this.

So here’s a green there’s, a and I’ll have the slides up on slide deck. Another tool is called lovers: this site is kind of cool because it’s all user-generated collar comments and patterns. So if we’re on the people to browse palettes, you can actually see some color schemes that people submitted and granted they’re using more than the top is the basic two colors but inspiration. And if you like.

Some of these, you can also make your own thoughts a question color. Yes, I’m actually cooler is a great tip that looks really cool. I found a really helpful trick. I was called instant eye dropper and I found that it’s like a little feet. You’ve heard of us, I see that look on your face. You can literally pick out a color from a picture because I had I had a client who was like um. I just pen, and I really love the color of my head.

How do I get that? Color, if I can send you a picture of it and you can literally get the HTML code for any pixel in a photo, I found it really really helpful. You can work when we go back to the 1 i’ll, give you an example of that. One thing with the pictures I used similar tool and open same tool or not, but a lot of post color scheme thought I was going on my website. So, if you’re ever looking for some inspiration, okay, typography exactly this – is just a definition on Wikipedia the art and techniques of arranging type in order to right.

Well, you get into it. It’s not quite so simple, because we have so many choices. We have our syrup a sign. Sir. We’ve got Wi-Fi like ultimate our display. Fonts we’ve got crazy. Now we have joined in fines and have all capitals of handwritten fonts and when you’re choosing fonts or guidelines again, I’m definitely in the camp of keeping it simple, clear and easy to read. Some fonts are easier to read than others.

This is doubt about it, especially in your body. Copy text like helvetica, is cheesy to read George’s easy to read, there’s a lot of them, but one thing, that’s really important to point out is that we’re not you’re not limited to what we call website, fonts anymore, which or like this will be our computer system. Fonts and then d we had 10 or so we are unlimited. We are only limited by the licensing for the pond, but clear and easy to read just like home, we’re going to one font, maybe two for our website project and your than that and get this when you use to any faunsdale wipe your attention.

It’s too complicated. Our brain can’t easily comprehend, and so people are just going to check out opposites, attract back pump with a skinny pond cir for the sponsor. If it’s things like that, try to make them line-height show you a second life yesterday so used to paragraphs which one you think is more evil. So lines are spaced a little bit further. Apart than that, it’s a little harder on the eyes to focus on and the longer your line, the larger spaces should be okay.

You can take that too far. The opposite! Yes, there you are there. The main wilson signed about left justification for justification. It really depends on the photo page. I I like left justified. You know, I don’t do that. That is really hard to resend. You have crazy, spacing font spacing on online and again it really depends on a project. As a general rule, I go left justified. Don’t do a lot of center it just don’t it’s not! My style will do.

Fpt SIA has no style right justification, not so much unless you’re. Once you do this for a while. You have a sense of what what looks right. So you really it’s all about practiced, my each one of these to the extreme code, but it’s hair bow tie our fee. Sorry, each one is typically are our page title headline right and hierarchy do some construction, so it tells the reader. These are the things that are most important and it changed SEO again.

There is still some SEO benefit to hire h2 typically design perspective. Each one is the biggest page to a little bit smaller, it’s three, a smaller still and oftentimes have that on or different colors and it’s the same font different color. The fonz in New York logo doesn’t count on to your body text and then folding. If you could have a h4 h5 one, two, three, maybe four so a couple of tools you can use I’m web fonts really easy.

Google is awesome. Your google fonts they’re, all free. You can download them to your computer. You can use your little snippet of code to embed them on your website. So if you say I want to display or handwriting press, it is with it. Okay. So if we want, we wanted to use this one we’re making a fun halloween page and they wanted to use that. Then we go down here to our collection. We can review it or we can just go right ahead and use it, and then it tells us the code that we need, and it gives us a couple of different ways to do that.

Import it from the global FBI use the JavaScript we want to, and then it gives us a CSS gracias, really easy and they’re constantly adding some of them are better than others, and some of them are absolutely gorgeous touching the 10 people, but for the most part, Is a lot to choose from there and then another tool that just as many choices in a different way, a spawn squirrel? These are all free for commercial use, great great, great, great fun download them.

You can’t have a font on your computer and you want to use it. They have a web font generator and as long as your license allows it Adobe’s once you can’t as long as your license allows its body and you find on file, and you upload it. If it will create a kit yeah it does work on Internet explorer. Internet Explorer is always going to have some things that it doesn’t like. I use this all the time on client websites, and it gives you all of them in your kit.

It gives you all the formats at your vanity yeah, really great resource yeah. I used lots for a lot 10, so you can you know if you want to just look around it, finds on there’s tons and filter. Like I said, and then this one I just found yesterday, actually a chemical there’s, some sect of it will automatically pair fonts for you, and this one gives you some choices, they’re kind of already down the work just play around, and I will ask you last everybody: These tutors, mostly we are 45 a penalty.

Not a lemonade stand. Please don’t use the gossip a crap if you’re making a comic book, it’s definitely going to use more at odds poster not really what we use for this is maybe a personal preference say. Oh sorry, doin he’s not a quick question about her lower case. I uppercase seems to be really popular, really i’m catching these days. Personally, I think it feels like yelling and shouting and angry and aggressive penfield depends on the font depends on the project.

On my website. I used primarily a lowercase Q sentence case on my own side. I think that in a headline – or you know something like that, that you want to call attention to all caps is fine, but absolutely you can be overused and it is. It can definitely perceive great grits and layout with responsive design. This is really kind of gone out the window, but I want to show you the basics on grids. We want things to be lined up well, so that their visual, we have what three seconds, maybe five.

When someone gets to our website and they’re going to stick around for a while, so yes, it was important. Yes, everything else that we went about this weekend is important still have to work so a grid in the city. This case, these are three columns, either through the whole broken, but everything is really lined up right. This is just a poster. This isn’t your website, but this is a website and it’s very it’s built on a grid.

We’ve got the four sections here. These two rows really the rest of the upper part of the site, so they work in a grid, even though everything doesn’t have to line up exactly to the edges. But it’s you don’t have things all willy-nilly on the page now this light, you might think. Oh well, there’s ranged arrived right and then lower down page, so it really is felt. This is charity water. It’s a really great example in the well-built well designed website again lower down the page still have, and they have broken it down even further.

This section takes up three columns and this 15 husbands, I’m Reds, i’m looking to quickly and I wanted to make this lightweight face and haddock. It’s not crowded, ething right, no need some breathing room. Minimalistic design designer knows he’s achieved perfection. There’s nothing left to add, can’t take anything else up without degrading the design smaller line height. This is the photo and there’s not a lot of space there.

That’s. This is a nice example of a site that I found that was googling and they’ve got independence lay out there. They’ve got the good work in auto white space living room, elegant, simple, there’s very little on this page right, they’ve got two colors black and blue. Louis, is there converse and white is their background when you click on it and as you scroll down page again, a couple of lots of white space, very simple, very clear: this is a very well designed website and just because it doesn’t have a lot on it.

Didn’t take a lot of time yeah, as for so many things, music. Do you go through the non-designers web book by Robert Williams at any point yeah when I was taking green leave, that was like the first primaforce non-designers welcome it’s a quick read into the lowdown. Not as deep as you Robin Williams, not the number yeah. Thank you. Ok. Moving on to images the best colors best typography still needs to focus, not just what it looks like it.

The visitor feels ok, tips and best practices when you’re choosing photos really important respect. The photographer you’re using something that you found on a photo site, make sure you, but don’t just grab photos off of it. Don’t Google something grab a photo and use it even even with incredible tonight, if you’re using something for commercial use, you have to have the proper licensing rights use images that are relevant.

I’m not going to put iron man on our a PhD side. Army then use images reflective, so you have a site, might have stones, might have lavender they’re, not again like that. Iran quality counts. If you have a great camera and you can take some well-lit looking photos, there’s great cameras out there a lot but make sure that you know if you have you’re making a hotel site, those gas terms have a proper lighting staging that they look professionally done.

It’s going to reflect on what your customers name, I popular affair, loquacious, and they give me. I can’t use any of them, but I have to have it really hard conversation with what makes a huge what resolution you probably all know 72 DPI and use optimization tools, whether use Photoshop or use an online tool, or something like that. Just so that you’re, not using 300 DPI images on the web that will slow down your site, important speed is jpg and PNG formats are best.

I you can use when I have many a transparent background otherwise into Jacob, because the files are smaller. Sightlines is something I don’t really have a visual for you, but you know you have an image of a businesswoman right and she’s looking and cover by button here since she’s looking over here, she’s faced like this over his cross because he’s so many photos now and She’s looking that way, but he flips that photo and she was looking down survival or up towards your newsletter signup box, going to follow where she’s looking, naturally so pay attention to how the photos you choose.

Are they working with your content, great place to find images for Redick on fight? You might yes come fight, pulls its database really cool, let’s just search for okay. So all of these images, above this line our stock photos in your body. Everything below that line is from flickr, so you can click on photo and if you hover over it, it tells you the dimensions that it’s available in UK example, one that one’s on the x that out usually works.

But usually you can ask them out and they just disappear, but this photo. It tells you what sizes you can and then it allows you to download it. It also gives you this code to copy and paste, so you give a photographer really really important and before you choose a photo over here, you can choose your career Commons license, so you can select that only one because of I am licensed to use commercially.

You don’t have to worry about everything else out there, everything below this line. You are able to use. If you embed that code. Yes, there is a wordpress plugin, yeah yeah. I times not use the poor guys. But yes, sir, what’s it called Kampai yeah, really good, because, yes, Creative Commons has its own search tool? Well, search, google! All of different places, figure out our website choose to go pee I use istockphoto on any stock photography.

It’s I find it the most reasonably priced with the best selection without getting super super expensive. They think their pricing has definitely increased to a year, but it’s still fairly reasonable resource, and this is really our design has to relate to our customers audience it. Doesn’t it’s not, I ha you’re talking about my hair yeah and you know we really had to give developers credit. I mean there is no way that can I do both, but I don’t do the development and there’s a reason for that.

A long time when I first started my business, I did fall and I found that my my designs were limited because, as I was designing something I was thinking okay well, I wanted his homework right, so I wasn’t able to really be an expert in everything. So I said this is where I want to focus most of my energy and I’m going to hire somebody to do the heavy lifting of the desktop for me and that’s how I work and and again this talk was initially thought I thought.

Well, I work with so many customers who come to me that had an awesome, developer and love my developer, but he tells me he doesn’t right, so they come to me to help guide him so that they can make they can make it work very good points. Make sure that your be sizing that you’re keeping the aspect ratio? Yes, jpg me there’s a lot of tools. That’s not that’s what I haven’t heard of, but thank you okay, so I’m just giving you all these headlines right.

What we want to do art is about bringing nipples so take the guidelines. Practice get comfortable but know that you don’t have to do everything by the book, because that’s where r is we want to be able to express ourselves. We want to be able to provide our clients with something that’s valuable is going to work for their customers. What we want to be creative at the same time, so kitchen hole yourself, questions anything I didn’t cover.

Yes, do you have any suggested tools for the grid lines how to make sure that website bonds up, I did say I was going to show you yeah you can do you use what you use for virtual editor? I don’t. I might use photoshop photoshop um. You can there’s a setting the top. Like the view settings you can show the grid okay, then you can adjust the grid to how many pixels you want not to be okay. Yes, I’m sorry wish you were too um.

I just sorta stop the most. I think I picky is one on the web and I believe that still free splash splash splash up, but how does powerful as Photoshop and it’s tributes there? Well, you know. Sometimes I really don’t want to fire up photoshop right now, because it’s heavy splashtop jump right. Well, in your are Mac preview is a gradual, you can resize images writing preview and it can change the resolution.

You can change the conventions you can, I add, can’t change like Frank, but for quickly side he’s ready. I think you can do the same. We were talking about the color dropper. I use this little thing in Firefox, where I can click on it and it’ll cross hair shoes, all kinds of colors going to click on color that I want it will automatically pop you that to my clipboard or I can flip this little drop-down and I can Copy all this any different values, and I need our TV or and if it isn’t quite right, I can click on, and I can just drag this around.

That’s a Firefox cars are yes, one of the great things in WordPress is that the themes do so much. The layout for us aviva populated with content, but one of the challenges faced with a good header. You give us any wisdom just to point us in the right direction for headers yeah, I mean using these practices that we just talked about. I mean again event depending on project a nice logo. Logo type type is nice if your customer doesn’t have one.

I don’t use a lot of like photos and such and a header, but it depends on again what the project is make sure it’s balanced are going to match. Yeah, not sure. If that answers your question. Okay and definitely um again depending on the site, you might want something: that’s really bold and stands out with. You know big bond and without being over-the-top and then maybe it’s for a very basic site.

Sometimes the header is the main graphic on my entire page, and then you just have some fonts that you do a proper placement and that’s enough for the design. Yeah you an SEO is a great tool, if you don’t use that already, and it will actually give you it will give you a a visual of where people are looking so it’ll actually give you like different colors on their page website up, and it will tell You what people are looking at by where their mouth is and what they’re clicking on, and you can use that in your design, research or if you have a page, it’s already there as a way to maybe make some edits.

That is your classroom door. Yes, I’m just wondering if there’s anything you can say about um how much your your main should be broken up into different sections or pages or whether you should have one long page or if there’s anything that you use this rule of thumb yeah. It used to be that above the poll this we have everything about pulling a lot, not pages, although that’s not really the case anymore, especially with mobile, I mean people.

Are they expect this role? That said ridiculously long, because you could certainly break up, I tend to say you know four or five, three toes food blog posts about the limits girl break it off to the next one without yeah. I allow the scroll like and I don’t design against that, but you know use your judgment. You don’t want the user, but I think if they can get to the information. Yes page, I started seven years ago.

This company is confident, I think, that’s a great question and they do need information at your talk about again. It’s at all, we used to do. We don’t think they know where they are right. That’s it. I don’t put a ton of information. I would recommend putting a ton of information on home page. They do recommend. Is that you’re very clear what you want the customer to do next? So your call to action needs to be really clear on your home page.

So maybe it’s sign up for the newsletter. So you make that button, really big, that’s what they’re going to do. Maybe they it’s a link to hire you. Maybe it’s a link to go, buy something pick one thing: maybe two that is really important and design around that most people aren’t going to come into your and on your homepage, they’re coming from somewhere else. Okay, so the other pages are really want or you want to expand your content, and your homepage is like an introduction, the combination of a introduction and a soft sell here.

You are what here’s what I want you to do. Next, that’s that’s the way. Yeah again, it’s going to depend on the site. It really is remarks you want to. Thank you all for coming, be sure to thank sponsors. You can look find them online if you guys are local, be sure to check out the Boston, wordpress meetup here once a month, yep Boston’s org and we should have articles up and as well give it a month or two the presentations only for saturday and sunday, With the exception, I want to choose, because someone there’s one there’s only one: oh there’s one! Okay, if you didn’t pick up your shirt, this is the registration desk.

Thanks guys,