You’ve you’ve told us who you are so now we know, and now we kind of know what your superpower is and we’re going to kind of think about what you said, what your superpower was. It’s okay, if you change your mind but really kind of like hold on to that nugget, while we’re talking today again the housekeeping as Lydia had done before we used in hashtag WCR.
I my hashtag that I use for my presentations is hashtag rise above the noise and Susan Finn for is my my twitter handle, I think, before I even get to this part, I should tell you just a little bit more about myself. 13 years ago I started a small business and I didn’t know anything about running business. I was in the technical field before that and I met with some women and we talked about how to run a business and then more people came and more people came and we ended up forming a thing and it was called the Women’s Business Network of southeastern Massachusetts, the Women’s Business Network of southeastern Massachusetts meets once a month and to empower women to be what they can be in business and what I learned in that process.
It’s 1314 years old now, but what I’ve learned in that process is, we all grow stronger together. If you’re starting a business, I’m going to call me last week I wrote a blog, I want everybody to see it. How do I get a blog up and she said I want everyone to read it, and so I think that’s kind of what people do they get, they get certified and they go. I did it, and so how is it that we’re going to attract people? And so that’s what we learned with the Women’s Business Network is when you would have 50 people all on your side, they’re all your Board of Directors, they’re, all your critics.
If you need a critic or they’re your cheerleaders, if you need a cheerleader, those are your people, those you’re amplifiers. Those are your zombie evangelists, your zombie, loyalists and so hold on to that as well. So that’s my guide, my vibe and my tribe go together. I am a different collaborative’he’s right now and with the she breeds balance collaborative and walpole next month, I’ll be heading over to the Norwood Space Center to work with the entrepreneurs that are heading into there.
If you haven’t heard of the Norwood Space Center, yet I suggest neck check it out at some point and if you know anyone who’s looking for some office space, retail space collaborative workspace check out the Norwood Space Center, because it’s awesome well just this. So the first thing that opened at the Norwood Space Center is the percival brewing company so that there’s that right so now I give you this so based on no electrons right.
So if you have a network, have a collaborative and everybody – maybe you’ve all heard this right, like people who are going to come to your website, who’s learning to work with you need to know who you are. Maybe they need to know your superpower? Maybe they need to know you love cats whatever it is, they want to know you, they will not like you and they want to trust you and so anything that we’re going to do in order to bring in traffic or to bring in on it.
Your your audience will be too bad and the way you’ll do that is that you’re going to share your stupid. How to share your thoughts, share your expertise, you’re going to engage people in that, and then at some point you want to amplify it. We don’t want to amplify your own content in your own superpower, your own zone of genius or you’re, going to want to amplify the same of your people of your tribe, of your people that are supposed to come help you with that and that’s kind of the Plan for today’s whole session is we’re going to talk about know, like trust, engage, share and amplify.
So here’s to come. Probably 10 years ago, seven years ago, I’m walking in the woods my dog listening to a podcast and just trying to learn everything I can about about a digital harmony and listen to this podcast by Marcus Sheridan he’s talking to Michael Stelzner on this quarter, like the Music at the beginning is horrible. You’re like what is this, but then he starts talking about his pool company.
Has anyone here heard of Marcus Sheridan you’ll check them out Marcus Sheridan? Listen to this, he wrote a book called. They ask you answer, but his whole premise is that if you can answer all of anybody’s questions on your website or on any of your platforms, wherever it is, that people are going for information, they’re going to know you’re going to like you they’re going to trust, You they’re going to engage with you and so don’t be afraid to answer those questions.
Oh, I should tell you to not say that up here I will have my slides available to you to take all your notes, but, like these general wants to for you to have on a guide line, those will be you’ll have to take pictures of the slides Or anything like I’ll, send them to you so so Marcus Sheridan had a pool company in 9th 2008 economy’s tanking. How is he going to keep all of his employees employed and how is he going to keep his business going? He writes one article.
How much does a fiberglass pool cost well, so nobody answered that question like that, sir you’re going to build a fiberglass pool. You want to know, I don’t know like how much does it cost you going to google it? Whoever answers that question is going to get your attention think about that. For a second like what? If what are people asking about your the work, you do you’re, building trust and so the next time.
So, where are you going to put those answers is, of course, why we’re all here today we wan na build, maybe going to build a wordpress site like that’d, be kind of cool, so once your site is up and now you’re going to put some attention to Answering the questions – maybe it’s pages – maybe it’s post-its, maybe maybe you are writing for somebody else. Maybe you some is ready for you, you put it all some place and then, where else so, okay and then you hope somebody comes to your website or you hand them your card take mine today and they go to your website.
But otherwise, how would they even know that you wrote this really great article about maximizing return on your vendor event, Susan Finn, online.Com, you got it, send it out in an email, we’ll talk more about that you’re, going to put it out on your social platforms and You’re going to talk about it as we are here at any of your networking, collaborative vents or just at the coffee shop. So now you have your website and you have your content and you’re putting it everywhere, and I’m not going to go over this too much because Lydia already did you need to have it mobile optimised and you need it to be resourceful and you want to collaborate With other people, so you’re not doing all of the work and so that you can also help amplify your tribes message and measure measure measure measure, I’m not going into analytics too much today, but there are some really great speakers coming up about analytics.
So do you have the answers? What are your answers? What are your questions you have so you know frequently asked questions. Is my favorite favorite page on any website that I’m working with with any client that I’m working with you just sit with people sit with the people that you work with sit with yourself? So with your cats and say what is the question? People are asking me all of the time those questions writing down.
Five questions, ten questions, a hundred questions writing down and accuse are what people must ask questions. What are the questions? People should be asking help them figure it out. I don’t even know that’s why we say people don’t even know that they don’t know help them know what they should know so must ask and should ask Nona, give you some examples enough cuz, otherwise you’re going to go blind from oh, my elbow.
So this is one of my larger clients, being I’m catering, best cornbread each other around, so they were very resistant. And finally, we got a great frequent life. Just sat there for a day, I’m like alright what she asked you, what she asked you, which is to listen to what they were talking about on the telephone. They said what else? What else? What else and I made each of those people in the front office keep a pad by their desk and write down? What are the questions? People are asking you, and so we came up with this site right and you don’t need to read it.
You can just know how much should I be that’s right, so they gave us short answers, and so I put them down there, and so after that, people could go to the frequently asked questions page and get some answers, and then that gave me the opportunity to Do more with those questions so now quick question: can you suggest any wedding venues? Yes, of course we can, and on the page that the other page that I showed you it would go over to their links.
We have a whole page of links, but that’s a whole nother collaborative thing right, but in this case I was, I wanted a beautiful blog. I wanted images that I could share on my other platforms and I wanted ways to to talk about what we do. So. Yes, we’ve been to all of these places, look at all the beautiful places we’ve been to, and you can also go over to our our links page and see some more of what venues we’re doing so.
There’s a link here highlighted there and then there’s here, give us a call and then or calls to action right. So they can do any of that. They can read our reviews. They can go to a look at other venues. They can go right to request a quote: that’s the money, that’s the money button and or they can just contact that the other thing I love about hashing out of frequently asked questions into a blog post.
Is that you’re getting all those yummy keywords when I’m talking too much, but you just just know that I want to get found for weddings, clambakes, barbecues, catering and those are the words I’m going to use when I’m flushing things out it’s another way. I use frequently asked questions right, so I have just an image and I can use that on Pinterest and Instagram and Twitter. I have. We already saw that page and then I can mix it up and make it look a little bit different as well.
So that’s a little bit more eye-catching and also in Google closet looks really so with that. I’m going to give you a few minutes to take out a piece of paper and write down five, ten questions that people are asking you on a regular basis. Just for yourself, you can share them if you’d like to afterwards, but I just want you to go home with some actionable content today, let’s say, let’s say three minutes: it’s probably enough.
Also, while people are writing that, if you have any questions and would have present self, I’m happy to answer, don’t forget the mustache should ask questions. Another thing to think about is in your business. People are going to want to know how much does it cost right? How much is a fiberglass pool cut? How much does social media coaching cost? How much does it cost to have somebody close to social media for you? So if you have a page that has the cost specified, should you still include in the epic youth? Where would that be a link, or so it’s a page like you have another tab, yeah.
I think you could do it either way. You know so one of the things that you’ll probably talk about in other sessions here too, but one of the things that I always want to do is keep people on my site. I want to keep them engaged so maybe they’re on one of Europe, maybe they’re on a frequently asked questions site and they didn’t notice the services tab. So maybe you could leave them there with a little lady test yeah or a button text you’re always looking when you’re writing anything don’t leave them hanging.
Give them some place else to go right from there all right so keep working on those now, and I would suggest, keep a pad of paper with you. Maybe that cool little bit for the cool little book that we got from the word camp people today keep that book with you and when you’re, just with people just like right down, they just asked me that they just asked me. That’s like write down your questions. Here’s some ideas for things to write in order for people to get to know you, like you, trust you so cost.
I mentioned it’s going to be the number one and I’m telling you when you, google, Marcus Sheridan, he’s with the sales lion used to be with River and he stole her pool. That is all he’s going to talk about. If you write nothing else right article. Both articles about how much and you maybe you don’t want to say all right, like I charge X amount of dollars per hour boom. You might say you know like with me.
It’s custom like whatever I do is custom. So I’m going to write, I will write an article. I have right now. How much is social media services cost? How much does digital marketing services cost? Well, it could be, you know, say it depends. You could write. A thousand words here are the things you need to know that might come into play. It depends, it depends. What is the problem with hiring somebody at Oh Amy? What they do? We pay our exactly so right starting at and then it depends starting at and then there are upgrades like you just want to address question and you’re.
Getting your ideal client, yes, exactly exactly, and to that as well, don’t be afraid of sharing what problems there are. What are the problems that could arise in a photography session or, in you know, hiring or what are the problems in your industry write the article about that write, the article about? Why should I use you, know, professionals of DJ, I’m thinking weddings, DJ instead of a band? Why should I do that? Whatever? What is the best marketing automation that sit next to invest of best marketing automation, software comparison between software comparison between this and the reason that these four and then I’ll get into reviews? The reason that cost questions, brawler questions, comparisons and best of questions will drive.
People to your website with their searching is that you’re getting people who are already in the funnel they’re looking for what’s the best, what’s the cost of a fiberglass school, why should I? What’s the problems with fiberglass pools? What are the comparison? Why should I use concrete versus bad weather, so those questions means somebody’s already, looking versus writing an article, let’s say about the best, I’m using Marquis, sherry, because I was listening to him all day yesterday preparing for today, so he’s coming in my mind quicker than my Own stuff, so in his case it was you could write an article 5 best games to play in the pool with your kids.
So maybe they’re just you know, that’s a pool article. You might get some traffic, but it’s not that meaty bottom of the funnel traffic that you’re, probably going to want to have my other favorite page on any website, is reviews and testimonials. For so many reasons. But if you want to go out and buy a new dishwasher, will you just go right to this appliance store and see what they have to say, you’re, probably going to go on some plate you’re going to call somebody you’re going to go on a social plaque On what’s the best, what’s been your experience right or maybe you just maybe it’s not your friends.
Maybe you want to go and look on the site and see what other people have shared. The first thing I do when I buy any pong balls on Amazon and I went out it said which ping pong balls should I buy, so that is so important that you find those things. So here’s what I want to show you here. I can be mmm because I love and best so so what I do for them they get. Let me just tell you what an honor it is to to represent this company five star reviews across the board.
Everywhere they are yell wedding wire than not Google. Facebook people send them emails. So what I do for know, like trust, is that I actually take screenshots right off of their platforms also if they get an email or a written letter. I’ll put it in here. You may notice that I have links to write so here’s something that was written because I for a couple of reasons. Sometimes I just use the text link it right back to the knot they can go to the not they can see all of the five star reviews.
Whoever is looking for wedding vendor the other reason. Sometimes I take the text instead of the image, because I can have all these great keywords right, wedding, catering right I wanted to have almost. I want this page to come up if anybody’s looking for catering, so sometimes we put it with an image. I might showed you that on the venue’s page Facebook, so whatever you do now, not everybody has like this.
It’s just that I’ve been doing this for four years and I feel like Texas, sometimes get boring and also I want to be able to share it on platforms, and I, like images, sometimes better than text, but just know that this is one of our most powerful Pages because of the keywords and the images and that it’s building know like trust, because really when you’re writing, you want to write or you’re creating content you’re presenting yourself, there’s really two factors that you want to consider.
You want to build a know like trust of the people right, so it’s your audience, but it’s also the search engine, so everything that I’m talking about will be to satisfy those two, those two so I’ve got. I have those testimonials up on the testimonials page and now I go ahead and know often, I will also put it in a different format as a blog post. So if I used it as an image on one page, I will likely use the text on the other page again, so I still have the text and I’m not duplicating plans.
So we have it on. People are so nice every every Monday morning, their inbox is filled with people raving about what it is that they just experienced if they went to one of their events, again you’re going to have the opportunity to learn about analytics and a different and different sessions. Here. What I just want to say is that what, if and when you get to the point, that you’re using your analytics, try to set up something that is lets, you know if your efforts in these areas are paying off.
So, as I mentioned before, from bnm catering, their money button is the request. A quote. Click on request, a quote, fill out the form get to the thank you for submitting will be with you in a month will be with you shortly page. That’s my money page and I measure every time anybody gets to that page. Where did they come from? How did they get there? What page did they come in from to get to request a quote, I’m going to take a breath for a second cuz.
This is my favorite part, and I love that all of that, because you need all of that in the website before you do all of this. But if you do not think else, even if you jump to a website – and you want to reach people the people you want to reach – probably small business owners here, I mostly work with small business owners. You want to meet with the people that you want to reach the people that have already known something about you.
They know you a little. Hopefully they like you, you want them to trust you, and even if you have a list of 30 people stay in touch with them regularly. I know people like. Oh, I don’t people in their email in their new in their box, I know, but how else you going to reach it unless you call them so so I think of it like a like a plate of spaghetti. So, if you’re boiling spaghetti and you’re putting your content on the website or on your social media and you’re, putting it everywhere and you’re handing out flyers and you’re going to events, it’s like boiling a pot of spaghetti and throwing the spaghetti against the wall and see What sticks right? You don’t really know where it’s going to stick on what its going to do.
But if you take that spaghetti and you put it on a plate and you give it a little bit of sauce and you send it. But it’s like okay, this one gets the vegan sauce and this one gets the cream sauce you’re you’re, making the content for the people that already know you and like you, and have somehow met you and you’re serving it up here. I know that you’re interested because we’ve had this discussion.
Let me tell you about your next vendor event. Let me tell you how to make the most out of your next vendor event. Make it mobile optimized, make it monthly. I like monthly people like. Oh, that’s too much. I think that monthly is fine. Weekly sometimes is too much daily. I don’t know I get booked about daily, I’m thrilled because they give you those great Kindle books for cheap, figured out what works some people that might be too much and maybe they do seasonal, make it munch able.
I have a client and she’s very she she’s. So amazing, but she and she wants to give give give gifts, so her newsletters are really long and and she’s thinking like of the old-time PDF ones, or that you would get in the mail or whatever, and it’s so good. But she’ll only do it once a season and what I’d love to see her do is cut it down, make it less frequent so that people will we eat it. I like how much time are you spending looking at all that amazing content and it is amazing, content, she’s making and then measure it see, see whether everything on that time just metric.
So here’s being the catering email newsletter, you can see that it’s well branded. It’s very clear what it is here: we’ve used a testimonial again and then what I love about this right, the buttons I love buttons on the on email, marketing. Here’s again frequently asked questions. They can go and read all those right. Those are my two favorite pages. I want them to go there as much as they can, because that’s where all the good stuff is and, of course, I’m going to share one of their menus.
I have click to view and then let’s see what we’re doing, I think it just it just again shows you what it looks like in somebody’s right, quick, easy when you know what I want you to do. I want you to learn about the menu I want. You to read more frequently asked questions few more testimonies and then they always have contests by the way they have contests. They give away clambake everyone, it’s just an image yeah, so measure measure measure writing to learn about that.
But all I want you to see here is that almost fifty percent of the people who opened this email on their mobile so to the fact of this other client that I had a long time ago who just would do PDF. She wish it was just as an attachment, through her Outlook, no way to measure it who was looking at it. Who was bouncing what I also love about third-party email. This I use Constant Contact in MailChimp.
I love that people can opt out. It’s permission-based. If my content is not a value to you, I will not be offended if you I understand, I want to clean inbox as well, so you want to build your list right. I love for us again, permission-based build your list and when you’re building your list, if you’re just starting to build your list you’re in a really great position because think about this for a second, do you want to give group a the same content that you’re giving Proof being oven for them, I should have come up with an example mmm for me.
Do I want to give everybody information on vendor events or or not? Well, probably, not I know who my my contacts are in my list who have that in their business model. I don’t necessarily need that to send that to everybody on my list, so I have a segmented list for people who I know, do participate in vendor events and would make use of information on building their lists and how to get people’s names and how to stay.
In touch with people through a vendor event, plenty of these little arrows here so today, this weekend, you’re going to maybe everybody here, just kind of here’s my cards – hand out your cards. You meet people here said. Okay, if I add you to my email list: okay, thanks, if you’re in a networking group such as the women’s Network, whether she breeds collaborative or something the Norwood Space Center, one of the things they may offer you an accident, god bless, you is to access their List, and so that is gold right, so if you can just get an Excel spreadsheet from some, let’s say the Women’s Business Network and you upload that to your permission-based email marketing system and then you send out an email: hey just join the Women’s Business Network.
I see that you’re on the list, here’s what you can expect. I send out my newsletters once a month and here’s what I include and I’d love to keep you on my list, but if, for some reason this is of no value to you, here’s how you opt out if you’re on a if you’re in a group know You can do it often you can’t say if you don’t want this, they require the permission before you. Well, they were that you asked exactly well because, if you’re a they’re, the one – but so I wouldn’t do that here – well, I will, if you opt in you’ll, be offering you them an option too, but in the Women’s Business Network.
I think that it’s expected, that is a networking group. This is going to happen. Yeah yeah. I would take a list from somewhere else, yeah right. Unless there’s like a networking collaborative kind of place, I wouldn’t take you know somebody’s. You would really you want to be careful and you never want to go against that permission-based. I believe what you do if you got a list, let’s just creepy, that’s not know like trust right, that’s creepy, yeah! Now most of them do you know I would check with you.
I would check somebody who probably has better pulse on that than I it. If I were at your store – and you asked me for my email on Punk, I would expect that I’m going to get an email from you that says, welcome glad you stopped in here’s a discount. Here’s a coupon! If you don’t want to get any more mail from us click here to opt out, if I’m giving you my email address, I expect to hear from you yeah.
Why did I come here? The capture card, amazing, because you can put an opt-in of in your in this case it says Facebook page right so Facebook business page – you can put a plug in in this case. It says to receive garden tips and that is going to go directly to her list and they people who opt in on that list then get an email thanks. So much for signing up here’s what you can expect. If this is not what you expected, please opt out.
So another example of that is not maximizing your return on your defender, books, defense. So I really liked this article. I worked hard on it. I put together a lot of good tips for people who are doing vendor events. I’ve gone to so many events and people show up with their items and they’ve worked so hard putting their things together. They’re not collecting email addresses they’re, not promoting their website.
Their Facebook page is not branded and I just feel like wow. They worked so hard. I really wanted to squeeze juice out of it, so I really love this article and then I loved it so much that I ended up making a an e-book that they can download, and so this is a lead generator if you’ve heard that word for the lead Generator, and so now they can take this and it’s in a nice people, so what they have to do is click on that.
That brings them to my opt-in, make the most of your vendor event I’ll, be happy to send you my free ebook. That’s sending me just their email address in their first name and and they’ll get the same thing. Welcome here’s your book. If you do not want to hear from me anymore like opt-out – and this is what the book looks like, so I think it’s a value, I’m offering something of value at that point, and so that button now will go in any article that I write about maximizing Your vendor event or building your business.
Oh so here’s my lead generator for you guys. If you would like to have my deck as a PDF for today you can take out your phone and you can text the word Buttonwood, which is the name of my phone. You can text the words button would make sure it doesn’t spell correct something else: 4, 8, 8 and some when someone does it, let me know what happens. Hopefully do the right thing. I made my husband: try it yesterday, how much fun is it love the 21st century? I’m just saying and setting up that so I meet briefly talked about segments.
So another thing about segments and somebody else to talk about this a little bit more. But here’s the thing, so I wrote a few articles for this particular VN, I’m catering a newsletter. This one happens to be about drop off the phase and family dinners and 37 people opened that link, which is a fairly good number for them right. It’s a caterer! How many things do you really want to read from a caterer but 37 opened it, and I go that’s a pretty good number.
So we took those people. I was able to download that list as an Excel spreadsheet or segment them into a separate list. So now, every once in a while I sent to those 37 people something else about. Did you know that being a catering brings food right to your house, they’re bringing food to my house tomorrow? It’s a another one that I loved think about which one this was. Oh, it was an article about having a your corporate picnic ideas for your corporate picnic.
What kind of foods we can bring to your corporate picnic games? You can play in your corporate picnic. It was a it what it was saying, a little bit of a fluff one, but what I did notice was that he had a high open rate and I downloaded the people who opened it and from the email addresses you could tell. There were a lot of people who were who were on our list through corporations. Right, like at from America, asked this at that, and so what I did was.
I gave that list to Bryan’s feet of BNL catering, yeah, that to Brian Doherty, and he was able to then look and see if he recognized or didn’t recognize and don’t you know. This is how he is he he brought like a plate. He just showed up. He just filled his van like plates of cookies or sandwiches or whatever, and just showed up unsolicited. They never knew that. That was because they he had opened up something about corporate picnics that I gave him this list, but he was able to go in build know.
Like trust, engage with people and be able to get more of the corporate picnics, I do use Google Analytics for other things. This happens to be on their constant contact – email marketer. Yes, this shows which link on their newsletter got opened up. So I had like you know, picture a nice picture and something about corporate picnics for more read here. You know click here to read more and it took them to that now.
What I were working on is then, if somebody gets to that site, I’m trying to put that I would follow it on. Then I would go over to Google Analytics and I would say, see how many people that landed on – let’s say this: one family dinner of a phase actually completed all the way to request a quote: the money button. So I’m going to give you just like a minute, maybe two minutes, just kind of think in your head.
Just against you have actionable things to work on when you leave here today think or write down what kind of email segments or audience segments you might have right. So I have some that are Massachusetts. I have my different networking groups. I have women and I have vendors. Maybe you have other segments that you okay, so you can finish that up too so, like keep thinking about that so now on to the second part of where things go, have your website, email marketing is its own entity.
It’s so powerful. I wish I could hold numbers in my head return on investment of email marketing. It’s a big number, it’s big number, so social media similar be a resource, be a connector and be strategic. Don’t just throw the spaghetti against the wall figure out. How are you going to present the spaghetti on the plate and to whom to whom you will be presenting it? You want to connect with the right people.
You want to schedule so that you don’t have to think of something every single day, similar to what Livia was talking about with scheduling your blog posts, use the scheduling tools that are available on the platforms or you can use. You know something like HootSuite buffer, sprout social, to schedule, your posts and be strategic about it. Content calendars. They lean can tell you all about content, calendars, content, calendars, make life so easy set.
It don’t forget it because you still want to engage but set it up. So that you can, I think, and it makes time it makes your work so much easier. Of course, measure measure measure measure so on social media, and this is for being. This might be hard for you to see so reason to yellow parity. So this was a post last September. Actually around this time, and it’s just such a busy weekend last weekend actually was one of their busy or weekend’s.
You think it would be all summer long, but September 13th was one of them things like 20 events. They were catering and they were at all different locations. So in this case on in the air and we’re heading to Arrowhead acres and up special joining Terry little farm in a moment, we’re going to over look at the air two firemen in Kerswell Connecticut and it’s having each of those organizations. Because I know that they are our collaborators, we know that we’re featured on their site, we have them featured on our site, and we know that there’s a lot of back and forth that they are our try, and I want them to know that.
We’re shouting out to them and I want them to shout out to us if possible, it’s people are different with their social media and their business, but here’s something they don’t again. You’ll learn more later, and this is just so. You can see if I’m engaging with Terry doodle because they’re on our site or overlook Arrowhead acres. I want I’m doing it because I have looked at our Google Analytics and I have noticed that we’re getting traffic off of their websites and I want them to know that we’re noticing them and we can do the back and forth.
So if I look at referrals on my Google Analytics what brought traffic to our website over a month, let’s say it so Facebook sent 78 25 percent of the referrals. That’s not all of the traffic, just the referrals that came in from other sites with from Facebook, but then oh and then another so that was mobile, Facebook in the number so and then Thai regional farm. We had 31 people come to our site off of the Terry little farm site, with 16 people come from the Arrowhead acre site, but not it’s driving.
Some traffic Yelp is wonderful for us and then support Adams is another, so the yellow ones are all referral websites and then the blue ones are more social links. I pay attention to that because that’s where I’m going to be strategic and spend more of my time and energy. This is a personal one that I wanted to get some. I wanted to help sheep breeds get a little bit of traction for something that they are were we’re trying to get more business owners in to do the Zen retreat.
And if you know, anybody who needs like a space for a half day or a full day. Retreat this place is amazing, it’s in Walpole Massachusetts, beautiful, and so I it’s myself because I can be back in that area. I can be an influencer, so I didn’t do it from my business page. I did it from my personal page. I tagged Jennifer Pell Grant who is the owner so that she would notice – and I tagged she breeds balance and wellness so that if people knew where to go for more information and then I gave them her website, so this is how this is it.
This is my this is my tribe. This is what I do and it helps it helps my collaborators and it helps me because then people can say: oh do you know anywhere, I’m like yeah. Do I’m a connector? That’s my superpower hours all over the place, but I’ll explain so being am catering went, is a part of the United Regional Chamber of Commerce, and to that I wanted to get a little bit of just a little social stuff right.
So what I did here was, I posted a picture, and the picture was that we were at the sky. Rock were worried that a host of the United Regional Chamber event, so I tagged sky rock brewery. I tagged the United Regional Chamber of Commerce, okay, so that’s pretty good. I wanted to get some traction on that. What I also did was – I went back in as Susan Finn. Instead of you know, catering and I tabbed my friends, Trisha white and Ja, lank Jack lank is the president of United Regional Chamber.
Tricia white. Just knows everybody on the earth, and so I wanted them to notice that I did that because I wanted them to share it on their social sites, and so they did, and so that particular post by 1500 views and it got a good amount of engagement. 2067. Pretty good Facebook is ridiculous. That I mean just do what you can but try together. So this is another one. I have this tiny little Easton range in Easton and it’s like it’s like seven people kind of well into their 70s, really trying to keep this alive.
They’re doing an amazing job doing what they do in the community, but clearly Facebook is not there. So I post a little bit and of there’s 16 followers or times they. 8833 15:21 1600 views on this one host. So I went back and said: Wow 1600 views on that one post 1600 views was because Carolyn pol was on the board of the Grange shared it and she shared it in a couple of different groups and she is well-connected in town everybody that she’s on every Committee in town and she runs every kind of everything so Carolyn shared it and it got 1,600 fused with 50 followers.
So keep that in my bull, your influencers. This is just really for you to remember to schedule. I can’t I can’t even tell you how much easier everything is when your schedule do. We have time for action, there’s some time for action all right. So here what I’m going to do is have you take one 90 seconds and make a list of who you know? Who would be your loyal? Your loyalists, your zombie, loyalists, who do you know that’s connected, has a lot of followers or their business.
That’s a lot of followers make a list who you can collaborate with whether it’s on social media or – and I don’t know if I get into this later – you can – I do but really like who can write for you and then you can spotlight them all right. So Beth Beth chaos is a writer and she just wrote an article for another collaborative member for me, so she highlighted Carrie. She gave me the content it’s on my site, so I’m going to shout out hey look at this article that Beth wrote about Carrie and they can also share it on their platform.
So with one article you’re getting three times the juice and then we’re going to hope too that each of our other people in the collaborative also share that so how much juice can you get out of everything? Give that some thought, even if you don’t write it down now, really think about that. How can you build, who enjoys your vibe right, where’s your trial and then the third tenant to what I had talked about before was the in person and a lot of what I just talked about.
So where are you doing that like on Facebook you’re putting a post out there and then sharing one of the so the first thing I do all the time is getting on my website somewhere and the reason I do that is so that’s always their number. One number two so that I have content on my site right all those yummy keywords and also then I can take it and drive people here, she’s such a care taker. So I always do it and also then I can measure it.
I can measure content on traffic to my content on my site, easier than I can assure anywhere else number one number two if by if I am driving pee. Thank you. Even if I, when I’m driving people to my site, to say to read this. Oh, let’s see what Carrie and Beth are up to, I’m also going to have links and buttons that are going to try to. Oh did you like this article? Maybe you want to read the article that would you know about selling so as well right? So all about them, we don’t pay them yeah.
We don’t. We haven’t seen the value in it yet yeah, but I think yeah they’re, very oh yeah! Yes, that’s what I hear right. So that’s good! Ah all right now it’s time to talk about that. However, you can even with the free you can look at the analytics, and I love that I love looking and again because I love representing this particular company and because people are posting really great reviews on there.
I love Yelp, but I have heard other bad things. You generally kind of stay in touch. Please stay in touch so whatever that means to you. Maybe it’s email marketing, maybe it’s tagging them in a Facebook post. Maybe it’s sending a message. Hey saw this article, I thought of you. What do you think of this? Like just stay in touch with your with your tribe, so these are the tribes that I’m in WordPress is kind of new.
To me, I went to a lean, gave a talk and I went to the meetup in Rhode Island. I think it was last month or a month before and my goodness, if there’s some WordPress meetups they’re, the one I went to was how can I think, and then I just saw that there’s one in New Bedford that I’m hoping to get to when I move To Westport next month, but she’s just sitting in a room with like-minded people and learning I’ve just been such a junk people learning Norwood Space Center I mentioned is going to have collaborative workspace and shared workspace.
Like that’s awesome, she breeds balance and wellness studio. The women’s business or in social media divas is a group of women that got together for expressly what I’m talking about now. How can we learn from each other and grow with each other, so we would maybe go to a conference like this together and somebody would go to the one next door, what I know and then we would share. What did you learn? What was your takeaway, or can somebody look at this article that I wrote and let me know like, would you change it? What does it look like? Oh damping up my website.
What do you think if you can build collaborative, you can feel like a mind, trust or an accountable, but ever you want to call it an inner circle of board of directors just get together with some people to be able to to brainstorm and learn from each Other these are my tribes, and so I think I think that gives us time that gives us time for questions, and just oh so there’s my thing you can. I invite you to call me or go of it.
Contact me in anything hundred ways that you can, through my website and let’s talk for twenty minutes. If I can help you just kind of figure out what an actionable step is for you first or figure out where you want to go from there and also, I think somewhere there. I offered that there’s a what constant cry, I’m a partner with Constant Contact as well. If you want to talk about constant contact or you want to try 60 day free trial, get back.
Oh and again, if you want these slides, you can do that fun thing. I hope that was helpful. I took some some things away and that you’ll be able to actually work on them even while you’re here, I will go upstairs to the happy place what’s there. So what? What do we have for questions? I think we have a few minutes so the way other ways I’ve seen it used. So one of my clients is an artist and she’s doing the unev vendor events right now, and so she has that, like this on a sign on her table, and so what that does for her is if people want to, they can do that and she also Uses a QR code: they can do that right away, get on her email list, get her coupon or her discount of whatever it is that she’s offering at that time.
So for them it may be easier. Some people are more tech than written. The other thing is so she just didn’t event this weekend and some people did that and they got right away. The automated email that you guys look at other people didn’t and what they did was they signed her clipboard and there were three email addresses. I could not read and they bounced when she sent that to me right so here people, you know that they’re using the right, hopefully they’re putting it in and it works out right other ways.
People have done it download my ebook get a free coupon skip. You know scheduled me for such-and-such or QR codes as well yeah. How do you get a number two? That’s your constant contact! Oh yeah! Well, that’s part of the that’s just part of their service, but if you’re using constant contact, it’s just something you can do. If you have constant contact, it’s on build my list in fatality, but it could be yeah, but I have not seen yeah.
I do use MailChimp for two clients, three clients, but neither I haven’t even searched in there disdainful text to join them, for maybe you see it a lot like it, but like the ballpark right to like I go to the Fenway and sometimes they’re, like Texas Owen, Says you know such and such a number of intense for whatever, who you pictures, yeah yeah yeah, is that more user friendly now than the QR code, I feel like the QR code is kind of like a minute left.
I yeah, I don’t know many will be used to QR code yeah. You know I gave it to my vendor in case she had people that ya know. I don’t know anyone. So if I’m in a collaborative situation as I am with with bath or with other people, we’ve already talked about it, I’m going to you’re going to she’s writing for me and we’re collaborating, and so I have it on my site and then she’s going to share It on her social media and write with being him catering, let’s say with Arrowhead acres.
They don’t do a lot right. I come up. You know what does do, though, bnm catering amazing photographers, whoever always talking about photography the photographers real and mostly know how to use the social media. So often a photographer will do a wedding. They’ll write a blog with the beautiful photos and then they’ll put it up on their site and say: here’s. You know so-and-so’s wedding and here we’re all the vendors and they tag them on Twitter and on Facebook.
I do know, but no – and I don’t even know the one that photographers who want a little bit, who want their photos shared right, so Tiffany choice. Just did it last week for a vnm, I didn’t know her. I didn’t know she was at this wedding at Camp Hoffman, but she posted and she tagged, bnm, catering and so being a medium shared it and now being M catering is going to put it on a blog of what, because she gave us permission to use her Photos and eventually it’ll go on our email and it’ll go on our Instagram and our Pinterest yeah.
So she with that little effort right tagging at the nm catering going at clambake. Oh, I’ve got all that juice just from one other company, and hopefully other people are looking as well any other questions when you take a picture and you put it on your site or something and somebody else uses your picture, do you do you get? You know? I mean: can they just do that or are they supposed to yeah? I used something on the website.
If it’s not one of our pictures, I’d give them credit. Oh yeah, more file or files, a good source for pictures. I use Peck cells, rge photos and you can search by topic and put them there with permission for you utilize them. Sometimes they just would like to know how you so I’m an artist, and I use that time to help collate a bunch of photographs, push them all together and create a painting from it, and they like to see this for images packed cells, PE X, Els, castel’s, Con three pictures – you can put keywords in so that’s a really great question, my supposed to search engine optimization when you’re putting your images up on your website before you load them up to your website.
You want to give it a name right instead of image o for one give it an image, maximize your vendor event, one and then, when you upload it to your site, usually WordPress will give you the option to have alt text so you’re going to also use One of your keywords in there maximize your vendor event, and then it actually gives you a place to put a description as well best practices for maximizing your vendor event for small business owners, though these are the keywords that I want to get found on, and so, Though that was a really good question: yeah goes until like search engine optimization because we don’t see it so.
Actually the alt text, though, is I think, and I’m not not my world, but I believe the alt text is very helpful. Slash, maybe you’ve been required in some cases, because if you are a vision, impaired person on a website, it’s going to read to you. So it’s going to say image all for one or it’s going to say maximizing your vendor event. I also am a big fan of the watermark making sure that your watermark or your website or something is on and what’s on a picture that you don’t want somebody else to use.
I guess when I said. Maybe it’s not really a watermark. What I’m talking about just saying, maybe just put your logo on it, and you can like fade out that you can fade it out if you want to so I don’t know if I’ve actually used the right word, but basically have it branded. Somehow, if you don’t want other people to take it good, have some lunch. Thank you guys. So much
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