Categories
Online Marketing

Build SEO Backlinks On Medium.com Using Missinglettr & Story Chief

This is important for SEO reasons, because you can get a backlink from your for your website from medium, and you can also repeatedly and continually create an ad content medium very effectively, both directly by creating your own medium account and blogging directly.

By creating a new story. You can, of course, and add media articles and other types of content. What I’m going to highlight in this article, though, is a smart way to repurpose your existing blog content to medium, so you can candy nose’ continual backlinks and also have the alpha ability to be discovered. Lab of people who may not already know about you or your company or your husband, so this is a website I work on.

We recently did a blog post and some really cool new technology. That company is using and deploying in the oilfield and we’ll syndicated that on to turn to medium automatically. So this is a recent blog post and hosted in the medium there’s. The original post is the medium post and I’ll show you two ways to do this. One is a new fantastic school called story. Chief story chief is a content management platform that allows you to create using inside their software system and then immediately publish to your blog of course, directly and then also to content hubs like mediums and share on social media.

In other places so create in one central location, with story chief publish both to your blog mediums and other places, very, very cool, emerging the tool and then also miss versions, will take an existing blog post that you’ve done and create a series of scheduled and sequence. Social media posts which you can automatically approve and quickly approve and without over the defining time period. This is my missing letter dashboard.

It’s a missing letter kicked into action when it detects a post from one of your websites or blogs. Here it’s missing letter. I have work to do to protect campaign from a particular blog post and designated social media posts, improve them edited them and now on the final screen improved campaign screen. I have the opportunity to boot this campaign and they will automatically publish on media so great way to get traction activity on medium.

My story’s, so quick reviews medium allows people to post their own content, which, of course, a link back to their own website. Other websites. That’s generating a backlink and you can automate the process of publishing the article get cool like story chief, it’s a new content, marketing hub or contents indicators like missing rudder. So, with the store chief scenario, you would build all your content and story chief and then publish it simultaneously to your blog medium in other places, where out you publish on your blog post and then allow the listing letter can be stored.

So these are stories that have been draft. Other stories can see, how is the stories and backlinks will explode up and medium is a 80 plus the main site, and so this is. This is a serious tool, so definitely make use of medium in your SEO and back building strategy for more information on what we’re up to be sure to subscribe to the platform shop, and I would like it if you like this article thanks so much god bless


 

Categories
Online Marketing

What Is Digital Marketing And How Can You Use It To Grow Your Business?

It makes being in business easier than ever. Let’s get into this article how’s it going everybody. My name is Brandon brashears, I do digital marketing.

I have an agency called maverick digital marketing. I also have podcasts and create content and create daily marketing articles here on YouTube. So if you are trying to grow your business or if you want to start a business, want to start an agency if you’re looking to do any of those things, then please consider subscribing, because I create daily articles that helps you to get better at marketing.

So what is digital marketing? Well, you’ve probably heard about things like content, marketing or blogs, or article creation or just in general, there’s social media marketing too, like there’s all of these different concepts and that all falls underneath the larger umbrella of digital marketing. Digital marketing is using anything on the web. To take attention and turn that attention into some kind of an action – hopefully so sometimes you’ll have people that want to sell things like on websites like Shopify or click funnels or WooCommerce, or other tools like that.

But how do we get people to go and take action that we’re looking for them to take? That’s exactly what digital marketing does now, I’m a huge proponent of content. Marketing I mean content. Marketing is a part of digital marketing where we create content, that’s relevant to a group of people. We use that content to segment those people and show those people offers there’s also pay-per-click marketing, there’s search engine, optimization, there’s social media marketing, there’s, email, marketing, there’s, ecommerce marketing, there’s all these different specialties of digital marketing, but ultimately what they do is they take attention and They turn that attention into action, and so it really is as simple as that human behavior is pretty much the same.

It’s really interesting. If you look at books like scientific advertising, it was written in the early 1900s and it’s super super relevant because it’s today, even because peoples typically behave in certain ways. So we use the what we know about human behavior to drive attention and drive traffic to different offers, and then we get people to buy typically things that they need or want based on their activity and that’s what digital marketing does now.

There’s two kinds of ways to get people to do something you can try and get people to do something by enticing them to do something or you can get people to do something because they want or need it already. Now I’m a big fan of trying to find people who want and need what I’m selling, instead of trying to make them consider that they should be buying something because it’s a lot easier to find somebody who wants something.

For example, if you’re trying to sell hamburger. What’s the most important thing that you need, some people might say: well, we need the best quality, meat or buns or lettuce, but I think that if you find a starving crowd, who is really really hungry, they’ll pay a lot of money for that cheeseburger because they Already want it and they’re starving, so that’s kind of what digital marketing does through content and other strategies.

We use attention and we take that attention segment it and then show relevant offers and make offers now a lot of times, especially with businesses. You’ll hear you know what digital marketing doesn’t really generate, return on investment for me and they get confused a lot, especially when it comes to social media, marketing or other blogs, where they’re, creating content and they’re doing a lot of work and activity, but they’re, not turning That activity into actual sales or leads, and so a lot of times, especially if they don’t have a clear strategy, digital marketing, seems really difficult.

But the way that we do digital marketing through my agency and the way that good marketers do marketing is that they’re able to measure and track their offers. They’re able to track return on investment return on adspend and typically they create one objective per campaign and they measure that objective. So most marketing in general, you start out. You’ve probably heard the term a marketing funnel and a marketing funnel is a big component of digital marketing, because we drive attention and traffic and find out people that are interested through segmentation, and then we show offers so you have three stages of the funnel there.

We have awareness which, in order for people to understand, or in order for people to do business with you, they have to know about you right and if they don’t know about you, they can’t be business. So that awareness is at the top of the funnel a lot of the content that we do and create, gets people to be aware of our content and aware of our brand so that they can take the next step in our relationship.

The next step of the funnel is the middle of the funnel, which is evaluation so once they know about you, they have to evaluate you once they’ve evaluated you, then they can convert and that conversion process happens. Once somebody becomes a customer and pays you and then hopefully they continue to convert over time. So we take the attention and the time met where people are spending time we take.

So we take places that people are spending time on, like social media networks or Google or Yahoo or Bing or other search engines or just anywhere. People are generally taking time and we drive people through different funnels. Now funnels are going to look different depending on the different stages of the purchasing process. People are in so, for example, if you have somebody that is just researching what the best kinds of cars for having a family member, never sorry for having.

So, for example, if you take somebody who just is starting off the purchase process and trying to find out what kind of cars are best for having a family, for example, that’s a very different stage of the funnel than somebody who is looking at specific lease payments On a specific model of a car, and so in general, we and depending on what your business is and depending on how you want to be targeting people who want to do business with you, you’re, going to target different stages of the funnel and be able to Drive action and activity based on what the person searching or the person engaging what their mindset is and then what action they’re looking to take.

So it’s definitely a science and an art, because your business is special and even though there’s a lot of similarities between different businesses, you’re going to know, ultimately what your clients want and need more than probably anybody else. So how is digital marketing different from traditional market? In general, it’s pretty much the same. The only difference is that it’s all done online. So in the past there have been TV advertisements, newspaper advertisements, Direct Mail, billboards, things like that.

We pretty much have an equivalent of those inside of digital marketing right, so billboard ads are like banner ads, for example, and Direct Mail is like email and newspaper and advertorials, for example, are a lot like Facebook. So there’s a lot of overlap between marketing and advertising. In general and digital marketing, it’s just that the tools and level of sophistication that we have within digital marketing allows you to track and understand exactly what’s going on what your conversion rates are, what your return on adspend is, and so for that reason it is amazing.

Most business owners have more tools now than they ever have had before. One thing, that’s so cool about digital marketing, too, is that the barrier to get started is very low, and so there’s a few things. That’s exciting about that and there’s a few things that are not so exciting about that. So, since the end buried entry is super low, you can go right now and start running. Facebook ads and you’ll be up and running within just a little bit, which is amazing.

It’s not too hard to get started. The problem is, is that it is extremely crowded and it is extremely competitive, and so if you don’t know what you’re doing you can quickly waste tons of money and a lot of people do, and so, if you ask most small business owners, have you ever run Facebook Ads almost all of them will say yes and you say great, what was the return on that spend on that? They’ll have no clue because they don’t know how to set up and measure and track things.

So I make daily marketing articles here that helps to educate you to understand exactly what you should be doing for your digital marketing and how to grow your business in a way. That’s measurable and scalable. That’s what’s important here. We need to understand. What’s working and what’s not and the only way that you can do, that is by setting specific objectives and having each of those objectives be measurable, now determine, depending on what part of the funnel you’re we’re working on if you’re generating awareness, if you’re generating a valuation Or your generate conversion you’re going to be measuring those objectives differently and in the next articles, we’ll talk about the different objectives that you should be measuring across each step of the funnel.

If you need any help, they’ll, please don’t hesitate to ask and comment below if you need any helper, if there’s anything that I can do, I love digital marketing. I’ve been doing this for about twelve years now and it has changed so much, but I just see that there is a huge opportunity for small businesses. If you are a business and you’re, not creating content and you’re, not driving people through finals, you’re going to have a really hard time to stay in business, business is shifting and it’s lingering more and more towards online.

So if you don’t stake your claim right now in the land rush, that’s happening in digital marketing, you’re going to be way behind the curve, so the best time to start is today well, the best time to start was actually yesterday, but the second best time is Today, so if you haven’t started, please let me know what I can do to help if you ever need help with anything again. Just comment below happy to answer questions and please consider subscribing.

I do daily marketing articles here and I love this stuff, so I’ll see on the next article be sure to subscribe, have a great day.


 

Categories
Online Marketing

3 Email Marketing Tips For Beginners

So in this article it’s going to be a very concise and simple way to approach email so that you’re able to sell more and get way more return on investment.

For from an email list that you’ve built up hi there, my name is brandon brashears and I create daily marketing articles here. So, if you’re looking to grow your brand or your business with digital marketing, I really suggest that you subscribe here. I do everything from Facebook Ads to pay-per-click to SEO to basically every topic related to digital marketing. So if you’re looking to grow your business with digital marketing be sure to hit that subscribe, button and bells for notifications and if you enjoy this article, be sure to give it a thumbs up and comment below.

And let me know what you think. So, let’s talk about email, marketing, email marketing so often, and I work with lots of clients and they have a hard time figuring out exactly how to use email to sell, and it’s actually very, very simple. So, typically, when we’re starting to send out an email, we need to first have one overarching goal that we’re trying to achieve so sending out email for just for the sake of sending out.

Email is not helpful, and so there’s a few things. People ask well: how often should I be sending emails and how often should I keep in touch and all kinds of other questions like that and they get really complicated, but it’s actually pretty simple. So first I suggest, as a rule, for almost every business out there that you’re sending an email once a week. If you can now, I say if you can, because hopefully you’re creating content and doing other things like that.

But if you’re not sure what to sell then sell engagement right, we typically have three levels of funnel, so typically an email will be targeting whatever you know, stage of the funnel or the segment that you’re that you’re trying to reach, and with that you need to Have an appropriate goal so, for example, if you have somebody who signs up for your newsletter, it may not be the right time to send an offer.

That’s hey sign up for my highest level, coaching program so, depending on the relationship that you have with this segment and kind of what your end goal is you’re going to have to really figure out. What is the best objective, based on the funnel stage that we have right now, a lot of times, people don’t segment their email lists and so, as a result, they’re just sending to everybody their best customers and people that are brand-new in their funnel.

So make sure that you’re segmenting your list, because it’s very very important to be communicating properly with different groups of your list. Now, if you have analysts list, that’s just awareness, it’s good to send people to awareness content, to drive them further into your funnel and to build a better relationship with them. So, for example, with that kind of an email, you could send them. Two additional articles to Facebook pages to Instagram profiles, ask them to connect and take the further step in your relationship and it’ll help you to build and diversify your traffic as well so they’re going to be able to see offers there if it’s evaluation a lot of Times it’s good to start with a medium range or a small range product.

So if they’ve know about you, maybe they’ve been on a webinar. Now I’m sending them offers and things like that is a great way to engage them. And then, if they are current customers – and they know – you know your best kind of customers – that you have send them higher priced ticket offers and get them to buy more from you, because when you can get someone to buy more their average lifetime value goes up And if you’re able to increase the average lifetime value of client, then you can spend more to acquire customers, which is great, actually created a article if you click on this card up here, to check that out, but with the email figuring out.

What that end objective is first, is most important and there’s really only three steps after you figure it out what the objective is to get people to take action. So the first thing that you have to do is you have to get the email open. There’s really. Four types of emails that I like to send out and I use them over and over in different variations. I don’t tend to send these every single time, though, because people will start to get worn out from them, so the first type of email is a blind curiosity, and this is like the BuzzFeed clickbait article right, you’ll, never believe what we’re up to this week, or I couldn’t believe that he actually did this or you know something like that right, you’re like what could it be and it makes you want to open it and see what the rest of the story is.

People want to be included in the story and so having a headline like that is helps to get opens. The next is direct benefit. So if you want to say something like this, will clean your carpets better than anything, you’ve ever used right, we’re using a little bit of curiosity, but we’re also giving a direct benefit. People will say: hey. I have a dirty carpet. I need to clean my carpets. Awesome, I’m going to open this email, the Latin next one is urgency or scarcity.

So if you have a product that is you truly have urgency or scarcity? Maybe you have a special. You could say this offer ends tomorrow at midnight. Then people will say. Oh man, I don’t miss out and they’ll open your email and then the last one that I like to use. A lot is proof or specific results, and with that I say like you know, let’s say you have a business opportunity or something right. He made five thousand two hundred twelve dollars in six minutes.

It’s really specific and it’s results, and so people that are interested in making money would be interested in opening that email. So again getting the open of the email is the very first step. If people don’t open your email, they’re not going to be able to read what’s inside of it, and that brings us to step two so step two is to get them to read. What’s inside and then click so doing both of those things.

There’s a few things that I like to do to increase the clicks on emails number one. Is I like to use a variety of links inside of it now it’s important that you don’t put only links in there because you can get flagged for spam, but typically I’ll do a variety of both buttons and also text links. That say, you know click here. So, instead of having a button, it’ll say the actual word I like to be testing those just to see what the audience clicks more and it’s good to have both visual call-outs that are there buttons that are different from everything.

So people can see, but in general people are viewing emails on their mobile phones a lot more than they are on desktop, and so, if you create an email, it needs to be very easy to read on mobile and the button needs to be there. That’s easy to click, but again the whole purpose of the email is to sell the click to take the next action so figuring out. Just that one specific action that you’re looking for them to take and then selling that click is, is very very important and it’ll help you to get more traffic to your your web page.

Now there are some exceptions to this rule. I think that if you’re trying to get somebody to respond to you having them like right, write back and respond is actually a good tactic. A lot of times. If you have the ability to respond, dracs people so asking them to use email like a medium that they use it with their friends and family, that’s a cool thing. So if you’re not going for the click, ask for the reply, so in general you don’t need to sell everything once they’re on the page.

So the the email body that you’re writing and creating all that you’re trying to do is to sell the click to the landing page. You don’t need to do too much. You can again use the four elements that I spoke of in the email headlines on how to get people over to your your web page. So it’s the Curiosity, direct benefits, urgency or scarcity and then proof and results. So you can use all of those elements to drive people to your landing page as well, and then once they’re at the landing page, they’ve made a decision right.

So they’ve already done an open they’ve done a click and now they’re at the landing page. Let the landing page do this sell and you can use tools like articles and a lot more long-form content and there you can really do the heavy lifting of selling and have all of the elements that help to make an effective sales page or landing page and Really at that point, it’s it’s time to take. You know that that uses the additional tools that you have inside of a web page instead of trying to do everything inside of the email.

So one thing, though, is that emails that are boring never get opened and if they do get opened, they end up actually harming your brand, so make sure that you’re not selling sending boring emails, but also don’t be too high, P or clickbait T that you’re not Actually, providing what you’re talking about so it’s a very, very fine balance, I’d, say being useful, being educational being entertaining are sure ways to get your emails opened and to have people trained to use your email.

So I hope that this was helpful. If you have any questions or need help with email, please comment below I’m happy to help and if you enjoyed this article like the like the article and please if you enjoy digital marketing or if you want to grow your business with, did your marking consider subscribing? I again make daily marketing articles here and I run a digital marketing agency so have a great day, and I will see on the next article have a good one.


 

Categories
Online Marketing

3 Email Marketing Tips For Beginners

So in this article it’s going to be a very concise and simple way to approach email so that you’re able to sell more and get way more return on investment.

For from an email list that you’ve built up hi there, my name is brandon brashears and I create daily marketing articles here. So, if you’re looking to grow your brand or your business with digital marketing, I really suggest that you subscribe here. I do everything from Facebook Ads to pay-per-click to SEO to basically every topic related to digital marketing. So if you’re looking to grow your business with digital marketing be sure to hit that subscribe, button and bells for notifications and if you enjoy this article, be sure to give it a thumbs up and comment below.

And let me know what you think. So, let’s talk about email, marketing, email marketing so often, and I work with lots of clients and they have a hard time figuring out exactly how to use email to sell, and it’s actually very, very simple. So, typically, when we’re starting to send out an email, we need to first have one overarching goal that we’re trying to achieve so sending out email for just for the sake of sending out.

Email is not helpful, and so there’s a few things. People ask well: how often should I be sending emails and how often should I keep in touch and all kinds of other questions like that and they get really complicated, but it’s actually pretty simple. So first I suggest, as a rule, for almost every business out there that you’re sending an email once a week. If you can now, I say if you can, because hopefully you’re creating content and doing other things like that.

But if you’re not sure what to sell then sell engagement right, we typically have three levels of funnel, so typically an email will be targeting whatever you know, stage of the funnel or the segment that you’re that you’re trying to reach, and with that you need to Have an appropriate goal so, for example, if you have somebody who signs up for your newsletter, it may not be the right time to send an offer.

That’s hey sign up for my highest level, coaching program so, depending on the relationship that you have with this segment and kind of what your end goal is you’re going to have to really figure out. What is the best objective, based on the funnel stage that we have right now, a lot of times, people don’t segment their email lists and so, as a result, they’re just sending to everybody their best customers and people that are brand-new in their funnel.

So make sure that you’re segmenting your list, because it’s very very important to be communicating properly with different groups of your list. Now, if you have analysts list, that’s just awareness, it’s good to send people to awareness content, to drive them further into your funnel and to build a better relationship with them. So, for example, with that kind of an email, you could send them. Two additional articles to Facebook pages to Instagram profiles, ask them to connect and take the further step in your relationship and it’ll help you to build and diversify your traffic as well so they’re going to be able to see offers there if it’s evaluation a lot of Times it’s good to start with a medium range or a small range product.

So if they’ve know about you, maybe they’ve been on a webinar. Now I’m sending them offers and things like that is a great way to engage them. And then, if they are current customers – and they know – you know your best kind of customers – that you have send them higher priced ticket offers and get them to buy more from you, because when you can get someone to buy more their average lifetime value goes up And if you’re able to increase the average lifetime value of client, then you can spend more to acquire customers, which is great, actually created a article if you click on this card up here, to check that out, but with the email figuring out.

What that end objective is first, is most important and there’s really only three steps after you figure it out what the objective is to get people to take action. So the first thing that you have to do is you have to get the email open. There’s really. Four types of emails that I like to send out and I use them over and over in different variations. I don’t tend to send these every single time, though, because people will start to get worn out from them, so the first type of email is a blind curiosity, and this is like the BuzzFeed clickbait article right, you’ll, never believe what we’re up to this week, or I couldn’t believe that he actually did this or you know something like that right, you’re like what could it be and it makes you want to open it and see what the rest of the story is.

People want to be included in the story and so having a headline like that is helps to get opens. The next is direct benefit. So if you want to say something like this, will clean your carpets better than anything, you’ve ever used right, we’re using a little bit of curiosity, but we’re also giving a direct benefit. People will say: hey. I have a dirty carpet. I need to clean my carpets. Awesome, I’m going to open this email, the Latin next one is urgency or scarcity.

So if you have a product that is you truly have urgency or scarcity? Maybe you have a special. You could say this offer ends tomorrow at midnight. Then people will say. Oh man, I don’t miss out and they’ll open your email and then the last one that I like to use. A lot is proof or specific results, and with that I say like you know, let’s say you have a business opportunity or something right. He made five thousand two hundred twelve dollars in six minutes.

It’s really specific and it’s results, and so people that are interested in making money would be interested in opening that email. So again getting the open of the email is the very first step. If people don’t open your email, they’re not going to be able to read what’s inside of it, and that brings us to step two so step two is to get them to read. What’s inside and then click so doing both of those things.

There’s a few things that I like to do to increase the clicks on emails number one. Is I like to use a variety of links inside of it now it’s important that you don’t put only links in there because you can get flagged for spam, but typically I’ll do a variety of both buttons and also text links. That say, you know click here. So, instead of having a button, it’ll say the actual word I like to be testing those just to see what the audience clicks more and it’s good to have both visual call-outs that are there buttons that are different from everything.

So people can see, but in general people are viewing emails on their mobile phones a lot more than they are on desktop, and so, if you create an email, it needs to be very easy to read on mobile and the button needs to be there. That’s easy to click, but again the whole purpose of the email is to sell the click to take the next action so figuring out. Just that one specific action that you’re looking for them to take and then selling that click is, is very very important and it’ll help you to get more traffic to your your web page.

Now there are some exceptions to this rule. I think that if you’re trying to get somebody to respond to you having them like right, write back and respond is actually a good tactic. A lot of times. If you have the ability to respond, dracs people so asking them to use email like a medium that they use it with their friends and family, that’s a cool thing. So if you’re not going for the click, ask for the reply, so in general you don’t need to sell everything once they’re on the page.

So the the email body that you’re writing and creating all that you’re trying to do is to sell the click to the landing page. You don’t need to do too much. You can again use the four elements that I spoke of in the email headlines on how to get people over to your your web page. So it’s the Curiosity, direct benefits, urgency or scarcity and then proof and results. So you can use all of those elements to drive people to your landing page as well, and then once they’re at the landing page, they’ve made a decision right.

So they’ve already done an open they’ve done a click and now they’re at the landing page. Let the landing page do this sell and you can use tools like articles and a lot more long-form content and there you can really do the heavy lifting of selling and have all of the elements that help to make an effective sales page or landing page and Really at that point, it’s it’s time to take. You know that that uses the additional tools that you have inside of a web page instead of trying to do everything inside of the email.

So one thing, though, is that emails that are boring never get opened and if they do get opened, they end up actually harming your brand, so make sure that you’re not selling sending boring emails, but also don’t be too high, P or clickbait T that you’re not Actually, providing what you’re talking about so it’s a very, very fine balance, I’d, say being useful, being educational being entertaining are sure ways to get your emails opened and to have people trained to use your email.

So I hope that this was helpful. If you have any questions or need help with email, please comment below I’m happy to help and if you enjoyed this article like the like the article and please if you enjoy digital marketing or if you want to grow your business with, did your marking consider subscribing? I again make daily marketing articles here and I run a digital marketing agency so have a great day, and I will see on the next article have a good one.


 

Categories
Online Marketing

5 Tips To Improve Your Digital Marketing Offers

So when you’re sending traffic to your website or sending traffic from Google or Facebook or anywhere, you want people to opt into the offer that you’re driving you’re driving them to you, and so this is going to be very helpful for creating offers that work better and Hopefully reduce the cost per lead that you’re getting so, let’s get into this article, hey there buddy, my name is brandon brashears.

I make daily marketing articles here. So if you’re looking to grow your business with digital marketing, I talk about everything from pay-per-click ads to email, marketing to conversion rate optimization to SEO to basically anything related to digital marketing. So if you’re looking to grow your brand with business or your business or brand with digital marketing be sure to subscribe here, alright, let’s get into this article.

So when you have traffic that you’re sending to a web page, you should have an end offer in mind. If you don’t have an offer in mind, then you’re, probably wasting a bunch of money, so number one make sure that you have an offer. But once you have an offer, let’s do a few steps that are going to help you to get the most out of it and convert as much as possible. So the first thing that you need to do is the offer needs to be consistent.

So if you say, for example, on your ad hate, we have a free book, come and get the free book and then all of a sudden they get there and then it’s 1995 and shipping and handling it’s not really a free book so make sure that the Offer is consistent from the ad to the landing page throughout the whole process: you’re, not adding things to it or adding a lot of terms and conditions to it. People are going to see through that and they’re going to say this is not true.

It is a scam and they will not buy from you, so it has to be number one very consistent in the entire way through again, if you’re trying to drive traffic to a web page. What’s the point of driving people under false premise, so you’re, basically lying to them, make sure that you’re not lying to them. Make sure that you’re, honest and open about what the offer is, because you’re trying to attract those people, you don’t need to sell something that you’re not selling.

The second thing is, it needs to be really clear: what are they getting? What is the benefit for them? If you haven’t done so already be sure to read this article, I talked about three questions that you need to ask yourself before you run any ads. It helps you get really clear about who you’re serving how you’re helping them and the best way to deliver that. So be very clear in what you’re giving them.

The third thing that you need to do is make sure that it’s congruent it has to be congruent to your brand. It needs to make sense why you’re offering this it has to be relevant to your core offers and really be congruent with your brand. So if you have, for example, a luxury hotel, if you’re offering a free timeshare, stay, it’s not going to be a congruent brand offer for your business right. So you’re going to want to make sure that every piece of you offer every piece of the ad.

Every element within your website is going to match your branding match your positioning and the offer that you have it’s like if you’ve ever been somewhere and you’re like hey, this isn’t adding up, and this seems kind of sketchy. That’s the same thing. If you don’t have congruent offers with your website – and it doesn’t look good so make sure everything is congruent and well branded number four: does it make sense? It has to make sense in order to deliver value to people? I can’t tell you how many times I say: okay, what are the best offers that you want to be driving people to for your business, to the small business owners and they’ll say well.

I have this package in this package and this package – and I can do this and I have this, and can we pull up the website? I have everything listed out there. That is not very simple and easy to understand. It needs to be very simple. The simple more simple, the better: we need to be able to convey what the value is really really quickly. We only have a short amount of time, typically to do that with cold traffic, so it needs to be very, very concise on what it is that you’re offering and how you deliver value to these people.

So for it to make sense, you should make it as simple as possible, and I like to make things as simple as possible in every aspect. So if you’re able to convert them natively right, so we don’t have to send them to a landing page. If we can convert them, natively, that’s even better and so simplicity inside of every aspect of the digital marketing, helps you to increase conversion and attract a lot more customers and clients.

Add a better price so make sure that it is as simple as possible and the last tip is to make sure that it’s described well, so you need to really deliver your value as far as what is the before look like and then what does the? After? Look like and if you’re able to convey what the before and after is it’s a problem that your target market is actually having. Let’s say that you were a dentist right and you were going to help people that had been afraid of the dentist.

So you can talk about all of the fears and the troubles and the worries and talk about what it’s like to be there, what they will go through and and where they will end up where they will finally be able to put this stress aside, because we’re Not scary – and you know they’re like talking about all these emotional things – that’s just an example there, but if you are able to describe the before and the after well, if you’re going to have such a better time converting these people that are visiting your website or Your web pages your landing pages because they’re going to feel and understand, what’s in it for them so many times people talked about offers in their business and they just talked about themselves.

Instead of talking about what’s important to the client, so make sure that you’re framing all of the conversations that you’re having around the customer and around the client, they need to understand. What’s in it for them, because that’s ultimately all that they care about, especially the colors of the traffic, gets right, so the less people know about you, the more important that it is that you’re telling them what’s in it for them.

If you have people that are friends and family that know like and trust you already, you don’t have to work hard to sell them. They’re interested in you. The reality is, when you have a business in your online people, don’t really care about you, I’m sorry. They don’t care about me either. It’s okay um! You just have to understand that they are all about. What’s in it for them, because they don’t owe you anything, they need to understand what is in it for them, so make it very, very clear and, and let them know exactly what’s in it for them alright, so I hope you enjoyed this article if you liked It be sure to hit that thumbs up button and if you have any questions, comments or need help with anything.

Please comment below. Please also subscribe here. If you want to grow your business with digital marketing, if you’re looking to increase sales online, this is a great place for you hangout. So, thanks for reading and I’ll see you on the next article have a great day.


 

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How to Use YouTube for Successful Digital Marketing

What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.

Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.

Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.

With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.

So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.

If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.

Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.

You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.

They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.

If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.

Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.

How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.

If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.

When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.

One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.

So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.

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Peter Kamore: The Content Marketing Code

So, basically, talking about content marketing, though, though, though, though, not content, marketing as as its out there, because because visa, what happened and so as we we we have to be, the tropics have have to be around websites and WordPress, and so I’ll be talking more about Content marketing in in in terms of a website, because because having a website is one thing and I know having content on it – is another a bit about my background yeah, I started using WordPress, I think, like five years ago, yeah I work at a company called Digital unit, I had lived the team, basically digital marketing agency, that deals with mostly web development, social media and digital PR.

Yeah so feel free to interrupt me at any point with a question that you might have either within or maybe after the topic or maybe later on, yep, then yeah then feel free to go to attend and and and and and post something using this hashtag switch Pair, what company Ruby on another platform that there should be a Twitter of Facebook, a stronger man yeah, those three me Jimmy yeah. I should that’s yeah so yeah, so so, as I said, I’ll be talking about content marketing, and so it’s basically a honey on you’re.

Developing a website, it could be a website, a blog. What are the do’s and don’ts in terms of coming up with content, because I think I think how many are web developers or ever have have come up with her our website, preferably from WordPress. If you know do not press or or hosted with other hosting kind of my show, huh yeah, so so so one thing you will realize is that is that sometimes you you’ll be making will be cutting a website.

Then you come across this. It’s very beautiful theme, then then either you participated or load. It then there’s a place we realized after after in store after normally, then installing it, you realize it does not look as as appealing as as how it was one day. One day, one day, one day on the preview, we don’t need how many have experienced that yeah, I think, and and basically the main difference is – is usually the content, because, because normally what what they will do is that before you buy before.

If I buy the load the same, they will show you a very nice thing with, with with with very good images, very good content, and even when you’re going through the demo, you consider good content, but but then, after downloading and installing it there is just just The frame you don’t have much in terms of corner and so and so you’ll be tempted, you’ll even be tempted to think that the these people, they they lecture to change to you.

They they they sold you what you, what she thought you did would want to buy, maybe to download, and so the main difference between the two is the content and so, and so they expect you to come to come up with with similar creative content as they. Yes, or even much better though, although, although for most of them, they especially for they for the premium for the premium ones, they normally give you the option through the option to to download them of content and upload it on your on the website and not customize.

It which is which is which makes now your work much easier yeah. I I hope I were close to anyone so far. If I have. Finally, let me know yeah, yep and yeah, so we’re looking at content, marketing and – and so this is what we’ll cover its Kelly a web content, what what type, what? What are they different different areas in the website that you need to have content, then you look at a high content or at a high quality content? Well, actually, why should? Why should you have good or good content, and not just having images and text and and and articles on the website? Why is it important to have a good and appealing content to the Internet user? When you look at a and the common mistakes that we have got to make a special event coming up with, with with AB content, then we will do a bit of a bit of tips on uncoated creation.

Then then we finish so first. First of all, most a are talking about content I’ll, be referring to to do this for article content, graphic content, my graphic aids, basically, basically, image content. Sorry I it’s supposed to be yeah ii supposed to be text, content and audio, so soul be looking at at least at these four types of content text text, article audio and graphic in the in the course of the presentation, so they’re different the different areas in Your website that you, that you need content it it could be in product for that for the product description as assuming you have your any may be an an e-commerce website, or maybe any website that, where we deal with the products, you need content for that it Could it could be product images, it could be product description and so and so, and so you need that website, everyone could could be a fa.

Q’s could be a the motors contained the mission and the vision content, and so me Jenny immediately about the FAQ and the mission and vision. It’s me it’s mostly timing. It’s usually text content, but not limited to that you. You could still have image content or even article content, where, if maybe you’re talking about about us it could, it could be probably an image, an image of. Maybe you your workspace, you, your colleagues, you you, maybe you are throw up being what you do.

If it services you’d be some of the services, the yeah, then first product product reviews and testimonials. This will come in handy, especially especially if, if maybe you’ve been you, don’t previous jobs for people, and maybe you need you need for the for, for the connect to be to be a website you can have that could be a text content. It could be. It could be be short short clips of them saying how maybe how awesome your service or product is then then, lastly, other they are sorry.

Second, all these at this instructional content, it could be probably if it maybe you selling, if it’s a software equal to have probably a short article, explaining what what the software does. A person like moco does famous for m-pesa m-pesa plugin, and so you can. You can have a short clip explaining what audio service is, especially if it’s a new product in the market has been experi. If, if most people do not know about your product or service, then then could have that it’s called a muscle.

It could be the house tool, then then their last, but not, but but really the list could equal have blog content, especially if, if you’re on a blog or maybe you have a blog section on your website, you can have blog post and so as we look At all these, if it’s product product product content, a about content, effort, reviews instructional articles blog, how? How can we make our corner to be effective? How can we make our corner to be appealing today, a true that to the user? Because, because because most mustering, if you’re visiting our website within the first, like three three four five seconds you, you know whether well it continues in website or maybe to jump o to the next one on they only on the on the google search list and so And so the amount of time a person will stay in your website will be very much dependent on on on on how your content looks in terms in terms of arranging it in terms of, is it appealing in terms of? Is it just? Maybe an image you’ve got on the website, it just dumped a doublet, fair, and so it is very, very, very important tu-tu-tu-tu-tu-tu to have content on the website that that is appealing to the intended user of the website.

They see. Content is king, whereas some C code, yeah yeah connective king of some say, distribution is queen, and so they would say the type of corner that you have is it’s very key in your website. You’ll, even rather not have the website in the first place then have Arab site online with Miss Smith, which should work with maybe blurry images, maybe text with with with very many grammatical errors and so content really matters.

Then seven, seven percent of people check online content before they could purchase, and so, if it’s, if it’s probably, if I’m going to a place like Jimmy to buy a to buy a phone look for a phone, how the phone looks there on the display would really Matter to me, if, if albeit or not, especially especially if a if maybe it’s a new phone or maybe it’s a father, it that or not may be seen it previously and so the corner that they put there, whether an image of the phone or maybe they, The description of it it will it really, it will really determine whether are patches it or not, and so also for them.

Having surely content whether the text or image, who will all all either increase the sales or maybe or maybe a make people not by not buy the product, all or even the service? And so this we still to to make us realize the importance of having good and quality content on our website yeah. Then why call it we call it content having quality content, helps boost your visibility, having quality content, especially especially, if you have, if you have very good images, if you have maybe very good content, it cool it, it helps to improve your visibility because things like such Engines such engines like like Google, they are, they usually rank, rank high.

They the website with quality content, because because for them they they will much discourage poor content. Maybe maybe, with errors may be copied content literally, very much discouraged and also they they help to to optimize the content for those people who have good content. Who has content that that people will love, especially especially you utilize, if you maybe have a very good blog post, which which has on a certain topic? Maybe it has? It has very many views and maybe a number of a number of comments on it on it.

When a person searches such as some something similar to to to what your topic is for that blog post, your your blog post is is directly to to a fear top because because it’s what most people most people have viewed and it has released to people. But people be commenting on it or maybe like meat, and so it’s a visibility on it on it and on a general blog post will really be creased. Then quality content positions view as an expert.

This goes without saying, if, if, if maybe we sell things like different laptop, I mean we have a blog, a blog fiction on the website, a mood emoticon about a bottle about laptop, so maybe daily, we blog about the newest laptop. Maybe the new feature about a certain a certain laptop. Maybe maybe this happened in the in the in the tech world. Maybe HP HP did this with time. Our readers trust trust that our that we know more about our about laptops, and so, if they need to buy a laptop they would they would likely come to us to by Allah to buy the laptop, because because, based on the corner that you have, that you Mean from other to be putting there on the blog and a blog page, portrays us as an expert and so and so having having content and our just a not not just call it a quality content.

In terms of in terms of its relevance to the trophy that your disco topic that you’re talking about it, it it puts you out there as the expert in that particular field, then content helps you to build relationships, especially who, especially with people who blog about. Maybe about things like Fitness things, we need to do its life with with the personality it. It helps build leadership with with the audience and so and so our daily, especially daily you you you, you grow with your content with the audio such that at some point.

Even if you fail to you fail to to put up a post, maybe put it in put a post every Friday, then then on one particular Friday, you you fail to, and maybe you have you have been a bit code very consistent. Then then, even a person will be worried. Why why? Why hasn’t he or she posted a post today, but could he be okay and then he release with time? You start building a billion ship with people such that? If, if it’s maybe about about fitness – and maybe you have if people have been following you next time, even if you open a gym and call them, they would likely a come because because you have worked with along for some time on fitness and so and so Also, do they would much much likely come and and and and and and get your services the good thing with quality content? Is that if you, if you put your call your your contest to be to be quality and to be consistent, then selling becomes very easy.

If you send the product after after giving content it becomes, it becomes very easy. You even reduce you, your your budget or sales or marketing. Sorry, yeah, then quality content gives gives value to your visitors. It helps them add to their knowledge of core that that goes without saying then. After that, then then then quality content gets shared openly. If you, if you come up, if you come across a post that that it’s very good at relates with you, a may be a very good image of maybe or maybe wild animals, or maybe just a quality image owner or maybe a maybe in a blog post.

You will much likely to share it, especially as we may be to a person that you feel would love this content and and so that that world much likely happen. If the content is good because because rarely will a relationship content be the person. That is a really with Malaysia economy. The person that is a whoever content is insured, or maybe the colleagues is its duplicate, or maybe it’s full of errors, or maybe it’s it’s not what I’ll consider to be good and so quality content gets.

Your cord gets get a reaches more people because people is initiate, and so you want to go even to make even two more people. You just posting it on your blog you’ll find it maybe at maybe on some blog some way, or maybe some Facebook page or maybe some social media place, but nothing not even posted yeah, and so that that’s pretty much about quality content this and they are very Many and every many advantages of having good content, or maybe they have very many good things that come that come with having quality content when you’re on your blog page on your blog post on you on your on your website, and even I know not just on A website, and even just just anywhere, if you put up quality, a quality stuff, then people really appreciate.

Then oh look at some of the mistakes that we make when coming up with content, and so some some of the mistakes that that you do as some of them admission is, is called a duplication where maybe you you you you’re coming up with with the website And maybe you you realize that you don’t you, you need to cut it for me before, for about ins, the about Us page on your website, and maybe you are you dealing with use you you, you, your company, that there may be offer services, maybe maybe your Travel agency, when you realize this website a no and they have very good images, then I can just go and maybe take their take their content.

Then they may be bringing to the bill to the air to my site. It may be change a few things here and there, but then you realize and then other than they never came up with you with you with your content as so and so most of the time such engines are able to track that, especially especially Google. It’s it’s able to it’s able to track that and they can and they can’t penalize you the easiest way that reproduce make sure that that you, your visibilities, is it as low as possible or not possible searches such a zero.

The the it will be very hard for them to find a to failure. You your page, unless they tape you, you exact URL, hold up if it’s double double double that blog post, not calm when they have to take that for it to a way to to appear number one on your search results. So and so, and so that’s a call to us to to always strive to come up with with without content, to be very original image, then the second mistake that the sometimes we make is is where is grammatical mistakes? Those though some of them I of course the they are very much an intentional, but then but then it is very important to proofread.

If you come up with a with a blog post, maybe come up with, maybe maybe maybe like two or three blog post in a week. It’s it’s very important to always to always look proofreading for your for your content. If you’re not sure about about a profile about a proofreading, you can give you you can give you can give it to someone else to to help. You prefer aid to help. You a problem – maybe maybe, if I maybe maybe a few grammatical errors or maybe or maybe take that maybe text that is not arranged well or maybe some maybe links Allah capital letters where they’re supposed to be.

Maybe I may be quoting a person or maybe in the wrong way, is supposed maybe to use some certainly of of quoting them, and so it’s very important to two to twelve to avoid such as especially especially for for this like for this little blog post, they Will software that that one can use to check them to explain mistakes? There’s a base? It’s called grammarly yeah. You can use that and another software that better fair, some of them are free.

Some of them are premium yeah. You can make good a good use of them to ensure that you are sure that your text, a content, is, does not have that yeah. Sorry, I forgot on content, duplication and is also the issue of of of images, of something images and articles. Sometimes you you’ll feel maybe maybe have come up with a website upset. Maybe you need maybe sell shoes that maybe you’re not a it. You don’t have images for for your shoes and so just to go somewhere.

You just take an image, save it on your laptop. Then then, a pollutant on the website, time’s weed weed weed, do it without without even thinking whoever, whether maybe that image is copyrighted and so, and so sometimes it’s it’s very important to to check. If it is an image, is an image cooperated and if and if it is, it’s very, it’s always very important to rate your source for the image well image or maybe or maybe you’re cutting a pass one.

It’s it’s. It’s always very important to to quote them to name your source if it may be a survey if, if it may be a semi, maybe 60 % of people summer, I do this or do that you can indicate where you got that status. That’s at it from you stay at the bottom or maybe somewhere on you on the on the on the page. Then then the third one is look a low quality of visual content yeah. This is where you you you.

You sometimes take just post images where which are not very quality, and so this is a VIN line between between you having your original content and also that content being quality, because of because because because some sometimes there is on the this one, we’ll find ourselves posting Content, especially especially a graphic graphic content from our website. It’s because probably will think I don’t have a good camera to take their photos, and so I just take them from from a certain website and just post it on mine.

But sometimes it’s a matter of sacrifice. You can even get get a password to a photographer to come and do photography for for all your products, but that there may be can run for for like a month or so. If they, it may be a big you do it for, for maybe for social media yeah. So on websites, kindly it’s kind of ensure that you have quality content, whether whether article, whether images, ensure that you that the content is that standard and also, I also ensure that that was it’s.

Not it’s not very high quality standard, very high quality, because it it it will dance alone, um slate, so most most website, especially especially if you’re a if you’re a developer most most times. If you, if you’re plotting an image, they normally give you the fair the recommended size it could be, we could be the length a yeah, maybe could be the size or so yeah. Those are raised. Those ability these these are.

You can adjust that, but also it’s it’s very good to ensure that your content, you, your content, especially article articles and images, the Equality and also they within the the set boundaries, not not very, not low quality, not very high quality, to solid on you. Your website, then then the last one is, is having content content without of flow. Sometimes you you’ll find make. Maybe they maybe they the content on your on your homepage.

It’s very catchy, it’s very it’s very good, but but then, when they come into the other pages you find this is a bit of disconnection, maybe in everything maybe the first page, you you’re very you’re, very enthusiastic about it, you’ll fire about about your new about. Maybe your new startup, maybe in a new business, then coming to other, maybe to other pages, and maybe you maybe I in your low moments and maybe just posted condor that this that is, okay content, but not as as good at the first one.

And so it’s it’s very good to to to meet enough flow, especially given the tone of your website, because, because h, hf site should have a tone, I don’t go different, that but yeah and so try as always as possible, to maintain the tone with Fame. Your website this, maybe it’s a it’s a it’s a it’s a happy tone. It’s it’s a or maybe you are having a kids a. Maybe it’s a kids website, maybe maybe it every for for me for kindergarten.

Maybe that’s another tool for kids, maybe a bit of Carla’s in everywhere. Make sure that is that that is a cruise all the all the pages of the of the website yeah, I’m not sure how they’ve left something in the mistakes yeah. These are just some of the mistakes that you make there very many others on a mistake that you make on content, but also it’s a yeah. Just I’m sure you do this and unless they’re different they’re different software’s and programs that you can use to come up with the content, both text content both and even article content image content for image content.

You can you can use things like converse, you can you can you can use things like Photoshop to to to edit some of the some of the especially graphic graphic content yeah to ensure that at least you have you have you have good content on your website? Yeah, then, I will now look at at at connect creation tips. What are some of the some of the tips that you can that you can borrow where, when when, when, when, when coming up with with content for websites, it’s the few of them create content that adds value to your product or anti brand? If it, maybe you have a website here, maybe a you blog about about.

You – have a product, a sorry, an e-commerce website for beauty products. You can. You can have a blog section of of things to do with Beauty. You can you can blog about beauty, about hair, about a general about bit about beauty, and you come up with corner. That adds adds value to your customers and well and and also adds value to your brand, such as such that you blog about beauty and have an apostle.

Will all one day now come to buy products from you because, because who are building you well adding value to your customers? Well well and making them knowledge about beauty? You still you’re still tagging along you, your brand, but also I that said, ensure that you don’t say we’re coming up with blog content, because because episode – Oh we’ll just know, if, if your blog about I was at about a certain topic, then you try to squeeze In some some aspect of or selling your products in in between a possibly still no and I’ll, just know that you are that you are tricking them to reading the blog.

So to that, so the family, in between you can sell to them the product it works. Sometimes, but but but sometimes it it’s, it might not work, and so I so the best thing is if you’re selling, if it’s, if it’s always on the other on the or the product lists, have it there. And but if it’s on the blog section kindly ensure that that it’s strictly a giving knowledge to well for many knowledge to you to you to to to to the readers yeah, then one is update.

Your content regularly. Kindly don’t don’t not have stale content or new on your website. Try as much as possible to to to always update you you’re, not not just the blockage, the blog page you it includes, even even maybe a boaters. I may be a normal or normal pages that you have content it. It could be, it could be. Article content could be text content. I’r sure that sure that, once in a while you, you change you, you you change things, especially especially it.

If, if it’s, if it’s, if it’s probably you had images of you officer, maybe you move to another office, I kind of and should ensure that a sure that you have ever maybe replace the therefore images you know without with with no the new, then the new Images, sometimes you will find a page. You like they at the contact us page, maybe maybe location, had shoulder. Maybe there and then this building, maybe one year, two years down the line, you you move somewhere else, and maybe you forgot to people change me, the location or me or maybe used a certain number.

That was us, but that was that was you. That was the personal number. Then then, later only butter, you you you you, you got another number. That is there’s no the office number. I maybe forget to to indicate that then, with time your users might get lost it may be. They are finding your location. Maybe it maybe don’t contact you, they may not very much reach you, it may be. You never changed basic things like like a phone number yeah and another things this, like blog post.

It goes without saying it’s very important to to keep to keep updating your blog regularly. If, if you post, maybe one so, we got at least tried by a better week. At least you have a post, you have a post, your post up, yeah. I love what the ideal is is initially that that you sent a post at if it’s. If it’s on on Monday at 2:00 p.M. You make sure that every Monday 2 p.M. You, you, you you, you post it post an article and the good thing about something.

Like WordPress is that you can you can even share your content, especially for especially for for blogs yeah, you can you can even come up if it. Maybe you do one article: every week you can come up with with with four articles and then at the beam of the month, then you shed and then show you the particles to pull themselves and maybe every Monday, every first, every Monday, at 2 p.M. You. Can you can easily do that with with with WordPress there now, whether tip is critical it with a confession with a conversational tone because well well, we are, we are not true, both and so, and so sometimes we we we post content a thief or without without Having the readers they just in in consideration, because sometimes you we fail to to to put ourselves in the readers and there it is in the readers from the latest point of view, and so it’s very it’s very it’s very important to when, when when rating, especially A blog, a blog post and sure that that that, at one point you take, you take the role of the leader.

How how will you take the how what could be or take in terms in terms of the the of the blog post we live and respond to it yeah you can even have things like emojis or neat, especially if it’s not a very formal, a very formal. I acted call you could you could have you, you can have those those from all elements that that sure that that you, actually speaking to a person, assume that you are having a conversation with a normal person with a person a maybe over coffee, such that aside, That, when you’re writing a blog post and a assume that maybe you working this person and saying, then we thought they can, they can easily relate – and I know probably be interested to read this.

The next article that you come up with then comply with SEO practices. Yeah – and this is not a must – but it’s very important, especially if you, if you want to improve SEO on your website, of course, they have. The most key was that other tool that that that you’ll want to do to that truly would relate to to your field. If it may be you you you, you sell shoes, a maybe a maybe around casado, then then you could have.

They could have that around around your content. It could be especially on tag this family called tags. They say something like Meta Description. You can you can have you can try to incorporate those, especially on your on your on your on your post or even on your website or name on a on a website, and so that how that helps to increase to increase to make you cite us, do Better, therefore, therefore, therefore justify SEO means search.

Engine optimization it is, it is what it is, what matters it is, what helps you to be visible, a visible, especially a special on such an you see if a person searches such as something around what you do yeah. I think this this this. This brings me today today to the end of my presentation about rapid current marketing, but I am the number of things that that I probably have left out, and so they are the whole thing.

If the whole thing about about corn is, is at least make sure, maybe the very takeaways that that you could let you critically from from from my from my talk – will be be original originality in content. Everything just try try to be original to give quality content. Then three is always be always update. Your content regularly at least try to review your Connie. Well, it’s just um site. Try try to always look at it.

What it say you could you could maybe even find a you. You are an error and error on your page may be a for maybe a finger for error, girlfriend Riera on your website, and so that’s that is pretty much what I had prepared.


 

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Online Marketing

The BEST low cost MARKETING STRATEGY for Small Business (2020)

Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting any article of your dancing. Welcome back to the podcast /youtube show the six bigger sign. Hustle muse goddess asks: what are some low budget high return marketing techniques that we can follow? Well funny.

You should ask that, because I talked about one all the time. It’s literally just posting on Instagram. How low-budget is it if you already have a phone and you already have Internet service and it’s literally free, your Instagram account is free. You taking and repurposing photos is free. If you want to take out the little @ symbol out of the repost symbol, then you just pay like a dollar a month.

So that’s one dollar and all you need to do is invest your actual time into finding photos to re post. I do a whole article about how you can build out your Instagram page when you don’t have any original content. What we have done with one of my business with the no label extensions page also is create an inspiration page as a whole cell hair company owner. I cannot rely on any of my clients, posting tagging us as their source, because that would expose their plug and then everyone that they sell to would know to just come to us and get it at half price.

So that’s the last thing that we’re going to do. That’s the last thing. They’re going to do so, knowing that we weren’t going to have that feedback, knowing we weren’t going to have that user-generated content, we decided to make an inspiration page that provides value to stylists value, to models, because we always try and tag the stylist and the model And our audience is growing at like a thousand followers a week.

I think faster than that, because we’re almost a twenty one. Twenty two thousand – and we started this at the start of the year – and this is with very little user-generated content. I’d say less than 5 % of our posts are actually of like photos that we’ve taken ourselves so posting on Instagram. As long as you are consistent as long as you are smart about your posts, then you are going to grow as long as you are using your hashtags and following all of the advice that I always drop, then like search look through my articles on my blog There are so many articles where I talk about Instagram strategies, so we won’t get into all of them, but that is one free way.

Another free way. It’s what we’re doing right here right now. Yes, you guys know. I have upgraded my just down here. You guys know I love me. A glueless wig got to keep that down. Had all the puffs destroyed okay, so, yes, I did upgrade my camera quality, but when I started off recording content like the articles that have some of the highest views on them on my youtube blog were shot on my iPhone on my iPhone.

That’s it! If you want to go ahead and invest in more lights, if you want to go ahead and vest in more lights, I got the ring light up. There got some spots lights, I have so many lights. I have so many microphones, but I’ve been creating content like as my job. I was a jerk broadcast journalist. I worked in the news. I’ve been a content creator for over a decade. This is just kind of what I do, but you don’t need all of this equipment.

I recorded articles on my cell phone to specifically show you that you could do it too, that you don’t need all of this fancy equipment, especially when you’re not just getting started or when you’re just getting started. That, I feel, is an excuse that people make. Oh, I don’t have the right camera or I’m going to wait until I can afford to the lights. Get next to a window go out in the Sun. That is the ultimate light source and start recording on your cell phone show people what you’re working with when it comes to this hair.

This no label extension I have to show up, and I have to show you what I’m working with. Otherwise, you don’t know that you have the opportunity to buy it. That is what you can do. Low budget high return, marketing techniques, pull out your cameras, start recording articles. Let me see muse goddess is selling you of all people should invest in a little weeks here. Let me show you this: I got it on Amazon, I take it with me everywhere.

I know it looks like a fun toy. Ladies this play, but this extends – and you know what fits in it perfectly my cell phone and then guess what there’s a little tripod thing at the bottom – invest $ 20 into this stand. Every time you are practicing, you should be recording yourself. Go live a couple of times a week, make sure that you’re rolling on this doing popular dances to to popular songs and all that stuff.

In your version, your iteration people love reading and consuming tons of content on the same subject when something is going viral, it’s not just about who’s going to tell me about it first, it’s me wanting to see how you are interpreting this information. What are you going to say about this when it comes to you as a choreographer? You should be listening to like the trending things, see what challenges are going around there and show us how you are interpreting that through your artistry, Instagram was literally created for you and then, of course, YouTube is a wonderful visual, medium but Instagram says that’s where the Attention is that in people I’m people and people, I love reading people dance on Instagram.

It brings me joy. I need to get back dancing and so so to see another person doing that it’s you are providing value. You are giving people like me joy, because you’re dancing for us to something popular in trendy and we think and it’s just dope. So I think that is what you should be focused on making sure that you’re putting out constant content showing what you can do and I promise you will see a return on it.

You have no dancing. What is going on here. Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting a article of your dancing, oh and the focus isn’t going to let it do that. It’s not! I just don’t understand snow dancing on here, girl hashtags go ahead and look up the articles that I’ve done on hashtags daily anytime, you’re dancing.

You should just be recording it. I can’t girl. No, ah, no, that’s it! That’s the end of this Q & A cuz cuz. You don’t even read my other articles. I can tell by your content. I don’t mean to like go in on you, but I’m so hungry. So I really don’t coaching call thank you guys for sitting in on this Q & A session with me, charlo Brea, CEO of new level extensions. We help women start hair extensions companies launch their six-figure side hustles in the hair extensions industry, with our hair biz.

In a box program make sure that you check that out and no label extensions com, great Charlo, Greene


 

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Online Marketing

How to Grow Your Business with YouTube (Best Marketing Strategy)

So, who is this article for this article is for anybody that wants to be an entrepreneur and start a business online so that other people can see that product that you have to give it’s all it can be for new businesses.

Maybe you’ve never done anything or maybe you’re already established. Maybe you already have an established business on your Facebook, blog or Facebook group, or maybe on Instagram and you’re ready to do something different. This is for you one more thing. I it’s only for people who want to take it seriously if you just want to play around you’re, not really sure you can’t come on here and make a article here and there and think it’s going to take off.

So, if you’re ready to make a commitment and you’re ready to really provide some content to grow your business, then you’re in the right place. Let me ask you a question: what, if you could get thousands or millions of people in front of your business? What would that do for your business, thousands or millions? You can do that on YouTube. You have seen some blogs that have literally 1 2 million followers.

Now imagine getting your content out there and have that many people reading you and seeing the content that you’re providing that has to go with your business. It is a numbers game if you’ve already been around. You know that so the more people, the more traffic that you have, the more people that have their eyes on you, the more growth that you’ll have and the more chances that you will have and being successful and selling through your blog, and that happens through the Links below we’re not going to talk exactly how to monetize YouTube in this one, but I’m going to tell you why you want to use YouTube to grow your business now before we start, I wouldn’t tell you explain to you how YouTube is different than other forms Of marketing, basically there’s two forms of marketing: one is called interrupt, based marketing, and then you have search based, think of interrupt based when you are reading TV and you’re reading your favorite show and then all of a sudden all these commercials come flying at you.

Ok and you’re, like I didn’t ask for that, I don’t really care about Gillette. I don’t shave my beard and I don’t really care, but there’s all kinds of commercials popping on. I didn’t ask for them to be there. They were there. They were interrupting. What I was doing it happens on Facebook, it happens in Instagram, you’re scrolling down going through your newsfeed and Facebook and all of a sudden, all these commercials and ads or ads are popping up, and you didn’t ask for those, and you probably prefer them not to Be there and isn’t it uncanny how they’re usually ads the things that you’ve been searching for, so there is no privacy on Facebook or online if you hadn’t known that, so how is YouTube different? Well, YouTube people are searching for you, they’re saying you know what I want to learn more about health, and fitness and vanessa has a blog she’s, providing recipes every day that that are healthy and nutritious, and I want to follow her and that’s what how people find You they come to you, you don’t come to them.

Now, it’s a little bit more complicated than that. You have to have certain ste search words and things like that. So write this down, that you want to do a little bit of cert research and search engine. Optimization but for today we’re not going to talk in detail about that, but that you definitely need to know a few things like that. But let’s just talk about why you want to be on this platform, all right so number one is: it will help your business grow.

I mean it’s that simple, but you have to be very consistent when you start making YouTube articles you want to make them on a consistent basis and honestly, in the beginning, the more you make the better because you’re just telling YouTube that you know I’m really serious About growing my blog and if you do want a week in the beginning, it’s just going to take that much longer for them to see that you’re serious, because if you did one a week in a year, that’s only 52.

If you do one every day in a year, that’s 365, you have to decide what your goal is. My personal goal has been to make 400 articles in a row and then I’m going to back it down, but I want YouTube to see that I am serious about growing my business and that has been my goal and I think I’m pushing 200 something. As of this article, but I still have a ways to go, but that’s my goal and I know I need to be consistent.

You also need to learn about engine optimization. You might say I’ve got this really good idea about making articles. Maybe you want to teach people how to paint. I would think that would be a good article or a good series, but I don’t know I don’t paint I’m not in that field, but maybe you want to start selling art lessons or something in a digital course, and so your articles have to do with tips And things about art, but maybe there aren’t a lot of people out there that want to learn that and maybe you’re finding that that’s not something that that’s going to be popular.

There are ways: there’s software out there, there’s tools out there that will help. You take your idea and research it and, before you start making articles and building a business from the ground up make sure it’s something that people are searching for. That’s the secret. You don’t tell people what they want, they tell you what they want and then you go. Ah lots of people want to learn how to train dogs.

I’r going to start making articles about that because that’s something that’s being searched. Okay and then maybe you’ll start a Shopify store, selling dog equipment, bowls and leashes, and things like that. Those are just ideas, I’m throwing out there and you want to provide content. Okay, when you’re making the articles you’re just not making willy-nilly different articles, they all have to be cohesive and about the niche that you’ve chosen all right.

So you’re letting YouTube know that you’re, serious and once YouTube knows that you’re serious. They will reward you they want. You to be successful because they can start putting ads on your articles once you’re able to monetize. There are certain mile markers you have to meet before you can monetize anymore and I’m not going to share those because I’m sure they’ll change over time. But if you can monetize and you’re providing content, then you’re providing YouTube a platform where they can put ads it’s a win-win situation for everybody, all right number: two: why do you want to use YouTube? It builds trust with your audience.

If they see you and see your face every single day or four times a week, they get to know you. You know yourself how many stars or people do you read on TV or do you read on YouTube and you feel like you know them, because you get to see them all the time, so you building trust and you’re there consistently in front of them. Now you might say: well, okay, I’m sold I’m going to do it, but I’m afraid I’m really afraid of making a article.

I’r afraid I’m going to look stupid. I don’t know how to do it, everybody’s afraid. In the beginning, everybody, we probably all look kind of silly in the beginning, because we’re not really sure what we’re doing and, as the time goes on, you just keep getting better and better and better. And I think the neat thing is about having your sucky articles. In the beginning is eventually I’ve seen people do it that have been around for 10 years and they’ll go and you look at them and you go man they’re out there on the stage and all kinds of things and then they’ll show you a article of when They first start and you’re like oh my gosh, I’m not that bad.

So just know everybody starts from nothing. My first article I made I made it on Facebook. I was scared to death and what I did just to practice get in front of the camera, and you might do this at first maybe get on Facebook, and I did a how-to article cuz. It’s easy to show people how to do something that you already know how to do and what I did actually now that I look back. It was really fun, but I did a how-to article on how to make fire starters and what we do is we take egg cartons.

We fill them up with sawdust my husband’s in construction, and then you melt wax my mom loves to go to yard sale. She, and I said just go, find me some old candles, so that’s one of her little things that she does and I just melt them down, and I did it right there on the article and I was surprised how many people enjoyed it and I had a Lot of views now that wasn’t so bad, but then I was in a group a course that I was taken and one of the challenges was to be personal.

To share a personal story. Well, I thought I was going to die sharing the story because it’s just when you have to start talking about yourself. It is a little bit different and my heart was racing out of my chest. I had everything written down word for word. Actually, I had it right on my computer and what I do now is just make bullet points, because I don’t want you to see me reading. That’s not what this is all about, but in that particular day that it was my first time I had everything written down, I’m sitting there scrolling and reading and before I sat down I’m just going to be honest with you, I had to go.

Take a drink, a shot of whiskey i-i. Don’t typically do that very often, but I was like I think it was like two o’clock in the afternoon, but I was like oh my gosh and, and I I just I could not get through it, but once I did it, this is the key once I Did it – and I saw that nobody sent me bad things, a lot of my friends who loved me. You know they’re going to say everything. Nice anyway said you did such a great job and the funny thing that happened.

I started doing articles after that and again it just became easier and easier and easier, and it’s funny my mother’s in her 80s and she has a cell phone, and you know how, when you read one article from someone, if you don’t know how to get out Of that article off that person’s page, every article they make will keep coming up. Well, I think about this time I had made that role and they’re on Facebook.

My mom calls me she goes. I had my phone on today and you just kept popping up one after another. She goes all day long and I’m thinking, oh, my gosh, so my I think it’s kind of funny, so my mother became my best fan, so it wasn’t as bad as I thought it would be, and you know what people love you they love you just the Way they are, and and if somebody’s going to be mean and tell you you suck, then you don’t really need them to be your friend.

After all, do you so it just keeps getting better. It really does, and it just keeps getting easier and and today you’re reading this and two years from now, you’re going to go man that article is bad, so it just you just keep getting better. It’s like anything that you do another thing number three: why do you need to put your business on YouTube? Is you can build your fanbase you’re, actually building numbers you want to get hundreds and hundreds of thousands.

I am have an influencer that I follow and I’m saying just less than a year ago I was following her and she was around oh, my gosh, maybe three hundred thousand followers and already she’s up to like a million. I mean it just it just tripled and she said the funny thing is once you get a momentum going you you just keep getting more and more subscribers in the beginning, it is like pulling teeth. It’s really hard because you’re brand new, nobody knows who you are YouTube is reading.

They want to make sure you’re serious, so they’re not going to throw to you out there too much. So it takes time in the beginning, but once you build that fanbase people will start clicking your links down there in the description. That’s where sales happen down in there or you take them to a landing page in those descriptions or you’re, giving them free things to get their email address. So there’s a whole process, like I said through there, okay, so number four.

I want to emphasize to you that making a YouTube blog and providing content in your youtubes, nothing bad is going to happen. There isn’t anything bad that can happen. Think about it. Usually, when I start out on a new endeavor, I always think. What’s the worst thing, that’s going to happen, I do that. Even I remember when I was younger. Even if I was going to speak, I would think. Okay, what’s the worst thing, that’s going to happen well, you’re going to get a ticket and I’d say: okay, I’m willing to pay a ticket cuz, I’m really not hurry to get to where I’m going and I’m willing to pay the price.

So with YouTube, though, there is no price to pay. The only thing you’re going to lose is some time but you’ve in that time. This is the thing you’re not really losing anything, because your communication skills will get better. Even if you stop the blog and you decide this isn’t for you, you have grown as a person you’re better in front of an audience. You have better communication skills, you’ve learned how to make articles, and maybe you started getting fancy and adding things in there.

So you’re only going to get better, there’s, nothing, bad, that’s going to happen and the process of making a article is actually simple, but the longevity of it is hard. So I want to explain that in this way, what if you were to run a marathon running step by step right is not hard. It’s a simple process just to run now, whether or not your body can last very long. That’s different same thing with the article.

It’s not hard to make a article. I actually have a little camera on my laptop. I think I paid $ 60 for it, I’m not using the internal camera because it wasn’t that good of quality, and I have a microphone that I bought Yeti. So there you go, I think that was a hundred, so maybe one hundred and fifty dollars. I have two pieces of equipment and that’s it a lot of people just use their their phone. I don’t have a high quality phone.

I have an iPhone, but I’ve got an older one, but there are times that I’ve used it. I might be outside or something and I’ll just do a article like that. But the point is that part’s easy, that’s the easy part. The process what’s hard is the persistence and the consistent consistency and hanging in there. There are days that you might say why am I doing this? There’s I’m not getting that many subscribers, I’m I’m not getting that many views.

I just want to sit down and cry. I mean there’s days that you feel like that, like you, you feel like it’s um, just no results and that’s where a lot of people will quit and that’s why you don’t see that many people that are successful, because when you start doing it you’ll see it’s. It’s time, there’s things that you have to do to build your business. You’ve got to build that foundation, especially in passive income.

You’ve got to put those systems in place. That will be there forever. That can keep making you money, and one of them is articles. Youtube articles are evergreen, they never disappear. So that’s a little tag in there for passive income. They don’t go away. I could make a article ten years ago and if, if the right keywords are in there and somebody searches for and it pops up, then it’s still there where, if you’re on Facebook or Instagram they disappear, they’re gone.

So that’s the difference there forever or gone okay. So those are the reasons that you want to stick with YouTube. And again I want to emphasize to you that’s staying consistent with your content and with your articles is what helps your success YouTube wants you to be successful because YouTube benefits. Remember YouTube is selling ads to people. You know there’s little ads that you always want to skip at the beginning of the article.

Even if somebody just clicks it they get money for that and it probably not a lot. I’r not monetized. Yet I will be, but they the longer people read those articles, they get more money and and people get very strategic and where they put those ads those little article ads and they the a person advertised benefits because they get to put their ad in front of Millions of people, if you have a huge audience, YouTube benefits because they’re getting that money and you’re providing the platform they don’t have to even provide one and all the people out there, making articles and blogs that’s where they put those ads.

So that’s a win-win-win situation and you get a little bit of money from YouTube for monetizing, so everybody wins, but you have to let YouTube know that you’re serious and by being consistent and sticking it out and providing that content lets them know. So what I suggest for you is get started on your blog. I have this in a article, a series, YouTube growth and I will continue to put YouTube articles articles in there that will help you with your growth, so be sure to click that link and again, if there’s not a lot in there, when you click it just Go back and keep looking because I will consistently keep putting articles in the playlist until then I’ll see you on the next article and thank you for reading.

Give me a thumbs up if this was helpful or if you have any questions. Ask because that’s what I’m here for I’m more than happy to help you


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4 Ways to Measure Social Media ROI

Also this, I think, determination in small Businesses that they’re like “ There is no way to do this.”, So they love to hear about Roi return on investment. You get asked this too right Right. They end up spending so Much of their time on there, they wan na make sure they’re actually getting something back, Which I totally get right. You’re time is super valuable, you’re doing a million other things and then now social media Is added to your plate? How do you justify the time or the money if you outsource it like GoDaddy Social, You wan na justify that time and money and a way to do that is understand.

Are you getting a return on investment And the good news is there’s a lot of ways to See if you are or not, There’s data analytics metrics, but I’m going to break it. Down into four umbrellas of how to measure ROI, starting with number one brand awareness Cool, how do you Measure brand awareness, So brand awareness can be measured in one way that you’re, probably Already thinking at home, your number of followers How many people are following you More people following you on Twitter, seeing your tweets following you on Instagram Seeing your great photos following you on Facebook and Reading those great captions, The more exposure you have and the more followers you have seeing it that’s brand awareness Perfect And does that count likes and comments, and things like that too Totally So likes comments.

Love shares retweets. That’s just going to help You get in front of not only your followers The awareness there, but your friends and their friends, maybe their family members as well, So the awareness just Spreads like wildfire Spreadin’, the love Spreadin’, the love All right, so digging in On the analytics aspect, It’s easy to see the amount of followers you see the amount of Likes and things like that, is there a step further? We can go to really see the nitty gritty Yeah totally.

So that’s a cool thing. If you have business pages set up, they allow you a clear view of what’s working. What’s not working what time of a day a post works? Well, how many people are seeing It et cetera, et cetera, So with Facebook, you Have your “ Insights” tab And, what’s really cool, is it breaks down a ton of information And they even have a little Information button on each one. So if you’re reading a Metric and it’s like “, I’m not even sure what Engagement rate means.

”, (, laughs, ). You know you click on it. It’ll break down what it is Perfect And Instagram too. You have To make sure you create a or turn your account Into a business profile that way, you can see insights and how many people viewed Your page liked it commented what time of the week you Get the most engagement If you’ve turned your Instagram account into a business page. Let us Know in the comments below Just say, “ I’ve turned It into a business page.

”, So that’s with Instagram Twitter there’s the top tweet. So you can see that in your Twitter analytics as well So go in. There see what Your audience likes, in other words your customers and then have that inform Your strategy moving forward, which will also help you be More efficient with your time and give the customer what they want, Give them what they want, Give them what they want: ( laughs, ) All right, moving on Tip number two: where are we at with that? So tip number two: one Of my personal favorites customer satisfaction And you’re, familiar with This inside your business, whether you have a barbershop Or a car dealership, you can see it on the person’s face that they’re satisfied or not.

I can’t make a frowny face: Aw Darn it I was cuing them up. So one way you can do it. Online with social media is well your reviews. Your customers are going to tell you if they had a poor experience. Or a great experience But make sure you’re Reading those reviews Believe it or not, I still Come across businesses that don’t take the time To read their reviews, I’m like “ Wait. This is a great place “ to see if your customers Are satisfied or not.

” Also what they’re saying when They mention you on Facebook, Right, Especially, you have to Respond good or bad. I know most people will just Respond to the good ones and try to just ignore the bad Ones like they don’t exist, Just give them a response. See if you can make it right, apologize to the situation and move on Totally So again pay attention to What your customers are saying, They’re talking to you online And if you wan na even a Deeper dive into that we have another episode of The Journey on social listening so check it out So cool statistic: I read the other day: actually, a quarter of people who have a positive Experience at a business will go and tell 10 people Both online and offline – That’s pretty awesome.

All right. Tell me What’s tip number three Tip number three is actually Gaining new customers, which is your favorite, I know When I say “ You’re Gaining new customers”, you can picture just dollar Bills in your pocket Make it rain, ( laughs ). So how can you do that with all this social Media and online stuff Couple ways: One: your customers are going to Click on your Google listing for their directions.

I know I do that before Every business I go to because I get lost very easily, But if I’m clicking on the directions, I’m coming to your business and I’m coming to spend Money with intent Also calling Calling you That’s another great way to measure that you’re getting a new customer You’ve already learned. That a lot of customers don’t take the time to call So if they’re calling You they mean business, they are serious about Spending money with you, You got yourself a new customer And so because the Google Listing’s really important Yelp and that “ Click to call” you wan na, make sure I’r sure this obvious that everything is up to date, The right phone number, the right address The hours right.

How many times have you gone to a business? That said it was open, you get there and it’s closed And that’s a bummer Just makes me so sad. So sad, And also besides that, if you have a chance to Speak about your business, maybe “ About You” or add Photos do that as well too and make sure that’s up to date, Maybe you’ve remodeled. Since the last time you had your Yelp photos. Updated or your Google Add that in there spice things up Take some photos, Keep it up to date, so When your customer comes in that new customer, you just gained they’re getting an experience.

That they predicted that they expected Right All right, so we’ve reached The end of our journey, We’re on tip number Four, the very last one: What do you got for us Brand loyalty, Another one you’re familiar With the terminology, but what does it look like online? Well, there’s, don’t worry, It’s not tough math, but well, let’s see how It goes for Justin here All right, engagement rate. How do you measure that? Well, it’s pretty easy.

It’s the number of likes You receive on a post divided by the number of followers times. You guessed it 100 And that’s going to equal Your engagement rate ( mumbles ), Oh no! No! It’s not that hard, So write it down, keep it nearby And when you’re posting Check in do the quick, math And then you’ll determine is that engagement rate Where it should be, And what’s also awesome, About brand loyalty is actually 85 % of customers – 85 %.

I know that’s – almost 100, 85 % of customers will actually Engage with your brand if they’re, loyal daily And when I say, engage they’re going to be liking. What you’re posting commenting sharing on a daily basis And that’s huge That constant, like and That constant, following they’re, going to continue to see their stuff and they’re going to continue. To tell their 10 friends and onward and onward and onward All right, so that’s a wrap.

We just covered four ways to measure ROI when it comes to your social media. Make sure you, like this article, subscribe to the blog and ring that bell. If you Wan na see these articles first, This has been The Journey. Thanks for reading


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