Categories
Online Marketing

What Is Digital Marketing And How Can You Use It To Grow Your Business?

It makes being in business easier than ever. Let’s get into this article how’s it going everybody. My name is Brandon brashears, I do digital marketing.

I have an agency called maverick digital marketing. I also have podcasts and create content and create daily marketing articles here on YouTube. So if you are trying to grow your business or if you want to start a business, want to start an agency if you’re looking to do any of those things, then please consider subscribing, because I create daily articles that helps you to get better at marketing.

So what is digital marketing? Well, you’ve probably heard about things like content, marketing or blogs, or article creation or just in general, there’s social media marketing too, like there’s all of these different concepts and that all falls underneath the larger umbrella of digital marketing. Digital marketing is using anything on the web. To take attention and turn that attention into some kind of an action – hopefully so sometimes you’ll have people that want to sell things like on websites like Shopify or click funnels or WooCommerce, or other tools like that.

But how do we get people to go and take action that we’re looking for them to take? That’s exactly what digital marketing does now, I’m a huge proponent of content. Marketing I mean content. Marketing is a part of digital marketing where we create content, that’s relevant to a group of people. We use that content to segment those people and show those people offers there’s also pay-per-click marketing, there’s search engine, optimization, there’s social media marketing, there’s, email, marketing, there’s, ecommerce marketing, there’s all these different specialties of digital marketing, but ultimately what they do is they take attention and They turn that attention into action, and so it really is as simple as that human behavior is pretty much the same.

It’s really interesting. If you look at books like scientific advertising, it was written in the early 1900s and it’s super super relevant because it’s today, even because peoples typically behave in certain ways. So we use the what we know about human behavior to drive attention and drive traffic to different offers, and then we get people to buy typically things that they need or want based on their activity and that’s what digital marketing does now.

There’s two kinds of ways to get people to do something you can try and get people to do something by enticing them to do something or you can get people to do something because they want or need it already. Now I’m a big fan of trying to find people who want and need what I’m selling, instead of trying to make them consider that they should be buying something because it’s a lot easier to find somebody who wants something.

For example, if you’re trying to sell hamburger. What’s the most important thing that you need, some people might say: well, we need the best quality, meat or buns or lettuce, but I think that if you find a starving crowd, who is really really hungry, they’ll pay a lot of money for that cheeseburger because they Already want it and they’re starving, so that’s kind of what digital marketing does through content and other strategies.

We use attention and we take that attention segment it and then show relevant offers and make offers now a lot of times, especially with businesses. You’ll hear you know what digital marketing doesn’t really generate, return on investment for me and they get confused a lot, especially when it comes to social media, marketing or other blogs, where they’re, creating content and they’re doing a lot of work and activity, but they’re, not turning That activity into actual sales or leads, and so a lot of times, especially if they don’t have a clear strategy, digital marketing, seems really difficult.

But the way that we do digital marketing through my agency and the way that good marketers do marketing is that they’re able to measure and track their offers. They’re able to track return on investment return on adspend and typically they create one objective per campaign and they measure that objective. So most marketing in general, you start out. You’ve probably heard the term a marketing funnel and a marketing funnel is a big component of digital marketing, because we drive attention and traffic and find out people that are interested through segmentation, and then we show offers so you have three stages of the funnel there.

We have awareness which, in order for people to understand, or in order for people to do business with you, they have to know about you right and if they don’t know about you, they can’t be business. So that awareness is at the top of the funnel a lot of the content that we do and create, gets people to be aware of our content and aware of our brand so that they can take the next step in our relationship.

The next step of the funnel is the middle of the funnel, which is evaluation so once they know about you, they have to evaluate you once they’ve evaluated you, then they can convert and that conversion process happens. Once somebody becomes a customer and pays you and then hopefully they continue to convert over time. So we take the attention and the time met where people are spending time we take.

So we take places that people are spending time on, like social media networks or Google or Yahoo or Bing or other search engines or just anywhere. People are generally taking time and we drive people through different funnels. Now funnels are going to look different depending on the different stages of the purchasing process. People are in so, for example, if you have somebody that is just researching what the best kinds of cars for having a family member, never sorry for having.

So, for example, if you take somebody who just is starting off the purchase process and trying to find out what kind of cars are best for having a family, for example, that’s a very different stage of the funnel than somebody who is looking at specific lease payments On a specific model of a car, and so in general, we and depending on what your business is and depending on how you want to be targeting people who want to do business with you, you’re, going to target different stages of the funnel and be able to Drive action and activity based on what the person searching or the person engaging what their mindset is and then what action they’re looking to take.

So it’s definitely a science and an art, because your business is special and even though there’s a lot of similarities between different businesses, you’re going to know, ultimately what your clients want and need more than probably anybody else. So how is digital marketing different from traditional market? In general, it’s pretty much the same. The only difference is that it’s all done online. So in the past there have been TV advertisements, newspaper advertisements, Direct Mail, billboards, things like that.

We pretty much have an equivalent of those inside of digital marketing right, so billboard ads are like banner ads, for example, and Direct Mail is like email and newspaper and advertorials, for example, are a lot like Facebook. So there’s a lot of overlap between marketing and advertising. In general and digital marketing, it’s just that the tools and level of sophistication that we have within digital marketing allows you to track and understand exactly what’s going on what your conversion rates are, what your return on adspend is, and so for that reason it is amazing.

Most business owners have more tools now than they ever have had before. One thing, that’s so cool about digital marketing, too, is that the barrier to get started is very low, and so there’s a few things. That’s exciting about that and there’s a few things that are not so exciting about that. So, since the end buried entry is super low, you can go right now and start running. Facebook ads and you’ll be up and running within just a little bit, which is amazing.

It’s not too hard to get started. The problem is, is that it is extremely crowded and it is extremely competitive, and so if you don’t know what you’re doing you can quickly waste tons of money and a lot of people do, and so, if you ask most small business owners, have you ever run Facebook Ads almost all of them will say yes and you say great, what was the return on that spend on that? They’ll have no clue because they don’t know how to set up and measure and track things.

So I make daily marketing articles here that helps to educate you to understand exactly what you should be doing for your digital marketing and how to grow your business in a way. That’s measurable and scalable. That’s what’s important here. We need to understand. What’s working and what’s not and the only way that you can do, that is by setting specific objectives and having each of those objectives be measurable, now determine, depending on what part of the funnel you’re we’re working on if you’re generating awareness, if you’re generating a valuation Or your generate conversion you’re going to be measuring those objectives differently and in the next articles, we’ll talk about the different objectives that you should be measuring across each step of the funnel.

If you need any help, they’ll, please don’t hesitate to ask and comment below if you need any helper, if there’s anything that I can do, I love digital marketing. I’ve been doing this for about twelve years now and it has changed so much, but I just see that there is a huge opportunity for small businesses. If you are a business and you’re, not creating content and you’re, not driving people through finals, you’re going to have a really hard time to stay in business, business is shifting and it’s lingering more and more towards online.

So if you don’t stake your claim right now in the land rush, that’s happening in digital marketing, you’re going to be way behind the curve, so the best time to start is today well, the best time to start was actually yesterday, but the second best time is Today, so if you haven’t started, please let me know what I can do to help if you ever need help with anything again. Just comment below happy to answer questions and please consider subscribing.

I do daily marketing articles here and I love this stuff, so I’ll see on the next article be sure to subscribe, have a great day.


 

Categories
Online Marketing

What is digital marketing | digital marketing basics| digital marketing introduction| Tutorial

You did You google something today or check your facebook. Maybe did you see that funny? Article which went viral yesterday, or did you read the tweet by that famous Cricketer, if you did, then you are a part of the digital world, along with 3 Billion other people, which is 40 percent of the world’s population wow, that’s a Large number, and wherever there a huge number of people, there is huge marketing.

Opportunity, which is what digital marketing is all about at the end of This article, you will be able to understand what digital marketing is. It Scope, the blogs identify the need to go digital, why companies have to include Digital marketing, as part of their overall marketing strategy and, of course, The basic objectives are digital marketing. What it’s used for, as I mentioned before, there are three Billion people who are online today, which is close to 40 % of the world’s Population, who are these people, what are they doing? How are they doing? It we’ll take a look at that: 62 % of these people are browsing.

The Internet through their computers or desktops, 31 %, which is again a huge Number are doing school through mobile devices through their mobile phones. The Smartphone revolution has made this possible and 7 % do so through tablets. You will be surprised to know that off the total time spent on media on Electronic media, or otherwise 54 % of the time, is spent on online media to 4 % that people spend on online media 28 % the social marketing, which is in most cases, Facebook, 13 %, is micro, Blogging, which again is about Twitter and the rest of the activities, are a mix Of updating blogs, reading news, reading TV or online and other activities What is this translate when people are spending so much time on media? There is Huge opportunity for you to reach out to them during that time.

And this is a result. If you will see this graph, you will notice that budgets For paid search advertising and display advertising, both of which are Fundamentals of digital marketing have been increasing over the years this year. It is estimated that there will be a spend of 126 billion dollars. The Increase in digital spend is almost three times increase in the total ad Expenditure for marketing when we spoke about search advertising.

Where is this Money being spent, this again, is related to. Where is the time being spent this Graph shows you that the Google search engine has a largest chunk, followed by Baidu and Yahoo and Bing when people invest on search advertising. They put up ads on the search Network. I’ll show you what I’m talking about. This is a Google search engine results page for a query office box for women. You will notice that, apart from the organic stuff that you see on the page, Actually, which is way down the page, the ads dominate the page These are sponsored results and you will see a slightly yellowish orange tag.

Indicating that they are ads what happens if I have found a website that I Want to go to and then I leave the search engine page. This is what happens. In this case, I was looking for sites about cakes and baking and I came to This website, but there’s an opportunity for me to see an ad here as well, so There you go how’s this for intention, a as you saw in a previous slide: 28 Percent of your time is spent on social media, which in most cases is Predominantly Facebook, but Facebook has space for ads too.

In this example, you Can see ads or furniture for child wear and for sunglasses email marketing is Another important branch have you ever: got emails about luhan’s or construction. Of you houses, or about eBay or Amazon in a new office, if you have you know what I’r talking about, why are three billion people online? What Is this thing about digital media that is attracting everyone? Let’s see that in Detail or a user, the digital media offers Multiple blogs and devices to do what they want to do.

They have a wide range Of sites the social media to connect with to maintain relationships, this Cross device integration, you can start on a desktop, go through a mobile and end On your tab, there’s also better decision-making. This Huge number of choices wan na buy a bag there. Ten sites that’ll offer you one With five sites, probably offering you better discounts than what you can get At the store – and of course they are easy to buy and Return you’re going to come home and deliver to you and if you want to return It in most cases they going to pick it up as well and, of course, with one it’s Another payment gateways buying online is easier than ever before for a Marketer, there are loads of reasons, relevance.

I will compare this aspect to Traditional advertising, if you are driving down a road and you see a Hoarding about, let’s say jewelry you may or may not be wanting to buy jewelry at That point, you may not have the money for it or may not be in a mode for it. But if you are looking online and say want to buy your rings online, I want to Buy jewelry online and you see ads that are relevant to you from a jewelry store.

That has an extremely high degree of relevance as compared to the hoarding That you see on the road personalization Cases, Google and Facebook and other sites that you use collect a lot of Information about you, which is legal, but they can use this information to create A better advertising experience for you, you can even see emails where your name Is highlighted, for example, I see emails that read hello Jasmine.

Would you like a Loan today or you could see ads that could be based on your previous browsing. History, if you have been shopping for diapers for your kid, you could see ads. That say, maybe you should buy a new diaper back again. Effectiveness is a big driver for Digital marketing, traditional media over time has become super expensive, placing An ad in the newspaper or buying a holding for a month is a large outlay of Money, whereas digital marketing can probably started off with one tenth of That investment, the digital media, is also an extremely measurable medium.

Going back to the example of the road and hoarding you may not have an exact Count of how many people actually saw the ad on the touring, you will not know How many people went into your store because of that wording, and you will Never know how many people bought that particular item because of what they saw. On that particular Road, unless of course that was the only marketing media that You were using at that point of time, but digital media.

You can track this to the Very last click. You will know how many people came to your site from where they Came what they saw on your site and what they bought? What was the value of that Purchase and will they come back again, you can track that as well. Digital campaigns are extremely scalable campaigns. If I create a campaign for the Us today I can easily replicate it for India tomorrow there is no permissions.

Involved, there’s no time involved. It’s all done within a few clicks. How engaged Can you be with the holding on the road? Can you talk to it and you change it? You Can’t but you can be super engaged with an interactive ad that you see on a Website we will see examples later where you can actually make the ad work for You you can make characters in the ads. Do different things by clicking a mouse.

Around that is engagement. What do I mean by a level playing field? If I were a Small little business, obviously I will not have the monies involved to compete. With a large player a national player, but you can do so in digital marketing, you can actually decide where your ads Will show to how many people they will show and if your ads are of high quality You might actually end up paying lesser, then the bigger players in your market And, of course, there is the ability to go viral How many of your friends ever passed down a paper cutting to you and said wow Look at this ad not likely, but a lot of them must have shared a wonderful ad on Their Facebook profiles and that multiplies that is free advertising.

Let’s look at the objectives of digital marketing: Driving sales and leads: this is direct response marketing, where your campaigns Will get people to buy something from your website? In some cases they may not Want to buy something but probably convert to a lead where they will sign. Up or a coat or sign up for a subscription if you’re, a small brand That nobody knows about or if a huge plan but introducing a new Product a new addition to your product line and you want to increase brand Awareness digital marketing is the answer for businesses that are not Really selling a product and don’t need sales or leads or not, advertising a Product, but just want people to come to this site could be a new site, could be a Blog about cooking could be something about the environment that you want to.

Talk about basically you’re driving people to your site, and this can be done. To digital marketing user behavior is an important factor in advertising. There is A difference between how it is treated in traditional media and digital media Let’s look at a few factors that matter in digital marketing, page of results. There’s a funny quote: That I read the other day that the best place to bury somebody is on the second Page of results, because they’re never going to be found if you are not in the First page of a search engines results: nobody is ever going to click in and see Your ads, so it’s important to be in the midst of action, which is on the first Page first fold is that part of the website That you see without scrolling down again most people are not involved.

Enough to scroll down and therefore, if you want your message to be heard, it’s Important to be in the first fold, we need a right mix of text and images. Too much text will make it look like a newspaper too bookish too much images. Will look like clutter in fact, there’s a term called banner blindness where the Brain is attuned to tuning out stuff, which looks like too much of ads. So you Need to have the right mix of text and images, clarity of content, somebody who Comes to your website needs to understand what your website is.

All About he shouldn’t have to be clicking through five or six links to get a gist. Or what your site is about, it needs to be there upfront, clear and easy to Understand a call to action is a signal to the user about what he has to do. What Do you want people to do when they come to your site? Do you want them to buy Something do you want them to sign up somewhere? Do you want them to give them Your email id: what do you want them to do unless you tell them clearly they are Not going to be able to understand quick and easy navigation is very important.

Fact have you ever been to websites, but you try hitting the back button and you Come back out of the site, if you have that’s terrible, is it it? A user needs to Understand how he can move from one page on the site to another A prominent back button a home button. All this will help security security is a major concern. Because there’s lots of commercial transactions happening on the web, you Put in your credit card details, you don’t want to be fished, but you don’t Want to end up spending a lot of money unintentionally, the security is Important in US resources in creating a secure atmosphere for your users, Responsiveness in this world of social media, but people expect you to talk back To them brands have a very important responsibility of responding back to the User, if somebody posts on a brand’s page that I didn’t get this product or it was Bad, it becomes important for the brand to respond back and say we’re sorry.

We Will look into it if you don’t, that leaves a very bitter taste in the users. Mouth so read out for responsiveness. That brings us to the end of this model. Let’s take a look at what we learned, we learned that exponential growth and Digital highway or the digital world is a huge opportunity for marketers users. Can be reached in various blogs search display social media email, Marketing and more the benefits of digital marketing are Numerous of your important ones are relevance, measure ability and Scalability the main objectives, additional marketing and driving sales And leads clicks to your site or increasing brand awareness and finally We learned about how user behavior in the digital world is different from the Traditional world and what this sets expectations for, what factors are Important when you look at a digital marketing campaign, Thank you.


 

Categories
Online Marketing

How to Use YouTube for Successful Digital Marketing

What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.

Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.

Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.

With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.

So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.

If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.

Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.

You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.

They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.

If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.

Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.

How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.

If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.

When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.

One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.

So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.

Add your comments below This. Is The Journey We’ll see you next time,


 

Categories
Online Marketing

How to Use YouTube for Successful Digital Marketing

What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.

Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.

Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.

With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.

So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.

If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.

Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.

You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.

They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.

If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.

Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.

How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.

If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.

When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.

One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.

So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.

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Online Marketing

What is digital marketing | digital marketing basics| digital marketing introduction| Tutorial

You googled something today or checked your facebook. Did you see something funny? Maybe that article, which went viral yesterday, or did you read the tweet by that famous Cricketer. If you did, then you are a part of the digital world, along with 3 Billion other people, which is 40 percent of the world’s population wow, that’s a Large number, and wherever there a huge number of people, there is huge marketing.

Opportunity, which is what digital marketing is all about at the end of This article, you will be able to understand what digital marketing is. It Scope, the blogs identify the need to go digital, why companies have to include Digital marketing, as part of their overall marketing strategy and, of course, The basic objectives are digital marketing. What it’s used for, as I mentioned before, there are three Billion people who are online today, which is close to 40 % of the world’s Population, who are these people, what are they doing? How are they doing? It we’ll take a look at that: 62 % of these people are browsing.

The Internet through their computers or desktops, 31 %, which is again a huge Number are doing school through mobile devices through their mobile phones. The Smartphone revolution has made this possible and 7 % do so through tablets. You will be surprised to know that off the total time spent on media on Electronic media, or otherwise 54 % of the time, is spent on online media to 4 % that people spend on online media 28 % the social marketing, which is in most cases, Facebook, 13 %, is micro, Blogging, which again is about Twitter and the rest of the activities, are a mix Of updating blogs, reading news, reading TV or online and other activities What is this translate when people are spending so much time on media? There is Huge opportunity for you to reach out to them during that time.

And this is a result. If you will see this graph, you will notice that budgets For paid search advertising and display advertising, both of which are Fundamentals of digital marketing have been increasing over the years this year. It is estimated that there will be a spend of 126 billion dollars. The Increase in digital spend is almost three times increase in the total ad Expenditure for marketing when we spoke about search advertising.

Where is this Money being spent, this again, is related to. Where is the time being spent this Graph shows you that the Google search engine has a largest chunk, followed by Baidu and Yahoo and Bing when people invest on search advertising. They put up ads on the search Network. I’Ll show you what I’m talking about. This is a Google search engine results page for a query office box for women. You will notice that, apart from the organic stuff that you see on the page, Actually, which is way down the page, the ads dominate the page These are sponsored results and you will see a slightly yellowish orange tag.

Indicating that they are ads what happens if I have found a website that I Want to go to and then I leave the search engine page. This is what happens. In this case, I was looking for sites about cakes and baking and I came to This website, but there’s an opportunity for me to see an ad here as well, so There you go how’s this for intention, a as you saw in a previous slide: 28 Percent of your time is spent on social media, which in most cases is Predominantly Facebook, but Facebook has space for ads too.

In this example, you Can see ads or furniture for child wear and for sunglasses email marketing is Another important branch have you ever: got emails about luhan’s or construction. Of you houses, or about eBay or Amazon in a new office, if you have you know what I’M talking about, why are three billion people online? What Is this thing about digital media that is attracting everyone? Let’S see that in Detail or a user, the digital media offers Multiple blogs and devices to do what they want to do.

They have a wide range Of sites the social media to connect with to maintain relationships, this Cross device integration, you can start on a desktop, go through a mobile and end On your tab, there’s also better decision-making. This Huge number of choices wan na buy a bag there. Ten sites that’ll offer you one With five sites, probably offering you better discounts than what you can get At the store – and of course they are easy to buy and Return you’re going to come home and deliver to you and if you want to return It in most cases they going to pick it up as well and, of course, with one it’s Another payment gateways buying online is easier than ever before for a Marketer, there are loads of reasons, relevance.

I will compare this aspect to Traditional advertising, if you are driving down a road and you see a Hoarding about, let’s say jewelry you may or may not be wanting to buy jewelry at That point, you may not have the money for it or may not be in a mode for it. But if you are looking online and say want to buy your rings online, I want to Buy jewelry online and you see ads that are relevant to you from a jewelry store.

That has an extremely high degree of relevance as compared to the hoarding That you see on the road personalization Cases, Google and Facebook and other sites that you use collect a lot of Information about you, which is legal, but they can use this information to create A better advertising experience for you, you can even see emails where your name Is highlighted, for example, I see emails that read hello Jasmine.

Would you like a Loan today or you could see ads that could be based on your previous browsing. History, if you have been shopping for diapers for your kid, you could see ads. That say, maybe you should buy a new diaper back again. Effectiveness is a big driver for Digital marketing, traditional media over time has become super expensive, placing An ad in the newspaper or buying a holding for a month is a large outlay of Money, whereas digital marketing can probably started off with one tenth of That investment, the digital media, is also an extremely measurable medium.

Going back to the example of the road and hoarding you may not have an exact Count of how many people actually saw the ad on the touring, you will not know How many people went into your store because of that wording, and you will Never know how many people bought that particular item because of what they saw. On that particular Road, unless of course that was the only marketing media that You were using at that point of time, but digital media.

You can track this to the Very last click. You will know how many people came to your site from where they Came what they saw on your site and what they bought? What was the value of that Purchase and will they come back again, you can track that as well. Digital campaigns are extremely scalable campaigns. If I create a campaign for the Us today I can easily replicate it for India tomorrow there is no permissions.

Involved, there’s no time involved. It’S all done within a few clicks. How engaged Can you be with the holding on the road? Can you talk to it and you change it? You Can’T but you can be super engaged with an interactive ad that you see on a Website we will see examples later where you can actually make the ad work for You you can make characters in the ads. Do different things by clicking a mouse.

Around that is engagement. What do I mean by a level playing field? If I were a Small little business, obviously I will not have the monies involved to compete. With a large player a national player, but you can do so in digital marketing, you can actually decide where your ads Will show to how many people they will show and if your ads are of high quality You might actually end up paying lesser, then the bigger players in your market And, of course, there is the ability to go viral How many of your friends ever passed down a paper cutting to you and said wow Look at this ad not likely, but a lot of them must have shared a wonderful ad on Their Facebook profiles and that multiplies that is free advertising.

Let’S look at the objectives of digital marketing: Driving sales and leads: this is direct response marketing, where your campaigns Will get people to buy something from your website? In some cases they may not Want to buy something but probably convert to a lead where they will sign. Up or a coat or sign up for a subscription if you’re, a small brand That nobody knows about or if a huge plan but introducing a new Product a new addition to your product line and you want to increase brand Awareness digital marketing is the answer for businesses that are not Really selling a product and don’t need sales or leads or not, advertising a Product, but just want people to come to this site could be a new site, could be a Blog about cooking could be something about the environment that you want to.

Talk about basically you’re driving people to your site, and this can be done. To digital marketing user behavior is an important factor in advertising. There is A difference between how it is treated in traditional media and digital media Let’S look at a few factors that matter in digital marketing, page of results. There’S a funny quote: That I read the other day that the best place to bury somebody is on the second Page of results, because they’re never going to be found if you are not in the First page of a search engines results: nobody is ever going to click in and see Your ads, so it’s important to be in the midst of action, which is on the first Page first fold is that part of the website That you see without scrolling down again most people are not involved.

Enough to scroll down and therefore, if you want your message to be heard, it’s Important to be in the first fold, we need a right mix of text and images. Too much text will make it look like a newspaper too bookish too much images. Will look like clutter in fact, there’s a term called banner blindness where the Brain is attuned to tuning out stuff, which looks like too much of ads. So you Need to have the right mix of text and images, clarity of content, somebody who Comes to your website needs to understand what your website is.

All About he shouldn’t have to be clicking through five or six links to get a gist. Or what your site is about, it needs to be there upfront, clear and easy to Understand a call to action is a signal to the user about what he has to do. What Do you want people to do when they come to your site? Do you want them to buy Something do you want them to sign up somewhere? Do you want them to give them Your email id: what do you want them to do unless you tell them clearly they are Not going to be able to understand quick and easy navigation is very important.

Fact have you ever been to websites, but you try hitting the back button and you Come back out of the site, if you have that’s terrible, is it it? A user needs to Understand how he can move from one page on the site to another A prominent back button a home button. All this will help security security is a major concern. Because there’s lots of commercial transactions happening on the web, you Put in your credit card details, you don’t want to be fished, but you don’t Want to end up spending a lot of money unintentionally, the security is Important in US resources in creating a secure atmosphere for your users, Responsiveness in this world of social media, but people expect you to talk back To them brands have a very important responsibility of responding back to the User, if somebody posts on a brand’s page that I didn’t get this product or it was Bad, it becomes important for the brand to respond back and say we’re sorry.

We Will look into it if you don’t, that leaves a very bitter taste in the users. Mouth so read out for responsiveness. That brings us to the end of this model. Let’S take a look at what we learned, we learned that exponential growth and Digital highway or the digital world is a huge opportunity for marketers users. Can be reached in various blogs search display social media email, Marketing and more the benefits of digital marketing are Numerous of your important ones are relevance, measure ability and Scalability the main objectives, additional marketing and driving sales And leads clicks to your site or increasing brand awareness and finally We learned about how user behavior in the digital world is different from the Traditional world and what this sets expectations for, what factors are Important when you look at a digital marketing campaign, Thank you.


 

Categories
Business Tips Online Marketing Social Media

INSTAGRAM MARKETING STRATEGY FOR 2020 & BEYOND | Adam Erhart

If you do it right, it can also be one of the most profitable investments ever and that's why, in this post, I'm going to be breaking down an Instagram marketing strategy that will not only work today but will serve you for years to come. Let's get to it: This marketing idea is not some cheap sleazy idea, that's going to allow you to buy followers or just fake your way to success.

Instagram marketing logo

So, if that's what you're looking for you're going to be sorely disappointed by this article, but on the other hand, if you want to build a real Business, develop a loyal following and learn skills that will serve you for years to come. Well then, this is for you and you're going to want to stick around because that's what this article is all about: a strategy that is so simple and yet so hard that even the most battle-seasoned social media marketers fear the challenge.

I am a pilot

I'm talking about mastering the six pillars of Instagram marketing, but before we dive in. First a story to tie this all together. Years ago, I used to be a Business jet pilot and when you're a pilot, the sole goal or the sole way that you build experience and essentially ascend the ranks of the pilot hood. Is to build hours. They're called hours because they're the number of hours that you spend flying a plane more hours equals more experience which tends to equal more dollars.


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This is great in theory, and the goal of every new pilot is to build up as many hours as quickly as possible, but there does come a problem if and when you decide that you want to leave the aviation industry and start a business or even get a different job. A job that is outside of aviation, nobody cares about your hours. Like literally nobody. I don't think anybody has ever asked me how many hours I've flown. That's, because hours are non-transferable and they're really only relevant to the aviation industry.

Now, that's not to say that everything I did in aviation is non-transferable after. I learn some incredibly valuable skills that really set me up for success when it came to starting my own business and building up a number of different, very successful agencies for one. I learned that I had to be a hundred percent accountable and that's what I now demand from my marketing, ensuring that it's a hundred percent accountable to what I want it to do.

Operating procedures are valuable

I also learned the importance of following systems setting up procedures and standard operating procedures or SOPs and their value in running a Business. I'm also now able to beat pretty much anybody at flight simulator yeah, I'm kidding on that one, I'm pretty much terrible at the flight simulator. There's basically, no transference from flying a real plane to flying flight simulator turns out real planes, and games are very different how they fly and that's why, in this post, I don't want to equip you with non-transferable skills, skills that are only going to last.

Instagram Platform

The Instagram Platform

You inside the Instagram platform – rather I want to give you a number of different skills that you're going to be able to take across all of your marketing across all of your Business and across any new social media network. Whatever comes up again. But it's not just about the future. It's also about the present and that's why, when you learn and when you master when you deploy the skills that I'm about to share with you now. Your Instagram marketing results have nowhere to go, but up so with all that said, let's dive right in.

Marketing videos with Instagram 

The first Instagram marketing pillar, that you need to learn how to create a video. You need to love these videos and master them. Probably no surprise that people love video, whether we're talking about it in the feed, whether we're talking about in Instagram stories, whether we're talking about it with lives which we're going to cover later. People just like consuming video. This is why, if you want your Instagram to grow, if you want to attract more people to your Business, if you want to build up an authority brand or anything like that, you're going to need to create more and ideally better, video content as often and as much as possible. I appreciate it is a little overwhelming to start, especially if you've never done video content, but fortunately it doesn't have to be overly produced.

Hollywood style, cinematic productions or anything like that. You can literally just grab your phone hit record and start there. Seriously, we've seen a huge change and a really positive trend away from hyper polished in just amazingly beautiful video and towards more raw and authentic and real videos. So don't let technology or your lack of editing or your lack of a really expensive camera or any of that stuff? Stop you from again just grabbing your phone hit and record telling your story.


 

 


Post audio content

Alright, the next pillar is a little bit weird, because Instagram isn't necessarily known for this, but I'm talking about audio and audio content. We're already starting to see this trend on other social media blogs, whether we're talking about YouTube or even face people are reading articles, but they're not really reading they're, just listening to the audio stuff. This is why learning to use and to leverage, audio content inside Instagram and, of course, on other platforms later as well, is a really valuable skill to have now.

microphone for audio content

I can already hear some of the kickback I mean, after all, Instagram isn't a podcast. It's not really an audio blog, it's pretty visual. Well, fortunately, there are companies that allow you to take audio clips and create audiograms, or essentially those things that you might see in your feed, sometimes which are really just kind of squiggly lines showing off sound waves with maybe a simple picture, or maybe even a web address in the background, or if even that sounds too complicated, you could just make a post and then really focus in on the audio and on the content and on the words or the music or whatever. The message is that people are going to hear with their ears instead of with their eyes. I guess you don't hear things with your eyes anyway.

Text within your posts

Let's move on to the next pillar, which is all about text, probably no secret here, but the text is one of the greatest skills that you could ever hope to master when it comes to marketing because it's been around forever. I guess. That's totally not true something around forever. It's been around for thousands and thousands of years and the written word well. That's certainly been around since the Gutenberg press really made it available to everybody, but let's not make this a history lesson.

Rather, let's just focus in on the importance of text and its value in Instagram and, of course, on other platforms as well. I'm talking about the captions that you write with your posts, I'm talking about any of the titles or the captions that you put on your stories anytime, that you're using words the written word or the typed word. I guess! Well, that's all text-based marketing and it's so really effective and really easy to do. Of course it's harder to master and that's why you want to spend some time practicing really honing your craft, trying to write captions that are more descriptive and more enthralling and more interesting and get people to take a certain action. And the same can be said when we're talking about stories trying to write more compelling titles or compelling the smaller captions and really trying to say a whole lot more in a whole lot less just because you don't have that much space.

High-quality photos are a must 

Okay, let's move on to the fourth pillar, which is what Instagram is known for and that's all about really high-quality images. When it comes to Instagram. There is no shortage of different ideas and inspiration that you can get from what kind of images are going to work best for you and for your Business. We can use things like quote cards. We can use stock photos, ideally not, but you could use them.

You can take your own shots, you can get professional shots done, you can have graphics made. You can have pretty much anything that you can think of made up into an image or into a graphic for posting. This gives you a huge amount of creativity and the ability to really test all sorts of different stuff to find out what style resonates best with you and with your market and with your Business and with your feet in general.

Just remember that one of the most important things that you could ever hope to do with your images is to really grab someone's attention to catch their eye and to pull them in, so that they'll eventually read your caption, where you can do the rest of your convincing and your persuading and your influencing that's huge, like important. The point of your image should be to stop the scroll.

Stop somebody from just mindlessly whipping, through their feed, get their attention, get them to read your caption, so you can do your influencing and your persuading they're now just like. There are thousands of different styles and ideas that you could use and draw inspiration from. Well, there's an equal amount of tools and software and ways to design these from free tools like found on Google to paid tools like Photoshop. You really just have to pick whichever is going to work best for you, your budget and your Business.

Instagram Live

All right. Let's talk about the next pillar, which is one of the most frightening of all for people, and that is IG, live or Instagram live. Essentially, the ability to hit live and then go live to the whole world, or at least to your following. This is one of the greatest tools that you could use when it comes to building up your brand and building up your self-confidence, because, especially when you're first getting started, hitting that live button is terrifying.

I remember the first time I ever went live on. Periscope, which rested soul is now gone. I remember hitting that live button and feeling immediate fear, immediate dread and my mouth going dry as a cotton ball. It was not my proudest moment, but I recovered had a sip of water and carried on through, even though I think, like three people maybe showed up to it. The point is, is that it started to build up a habit and a routine, and it started to allow me to realize that this wasn't so scary and it was actually kind of cool really fun.

It's also amazing practice for thinking on your toes and developing the ability to answer questions on the fly and really to engage in risk with your community and with your followers. If you ever have any desire any intention to get into something like public speaking or putting on workshops well, this is a great way to practice in a pretty low risk and safe environment because follows fills, you can just turn it off.

Hey, where'd, Adam! Go all right: let's talk about the next pillar, which is DMS or direct messages. Now Instagram has one of the best DM platforms available today and it's really growing in popularity, especially as we're reading organic reach, meaning the stuff that you put out there, just not seeing the same amount of people well as that sort of declines. The importance of building up connection and community and having those conversations in the DMS is growing in importance.

The important thing that I want you to take away when it comes to using direct messages when it comes to DMS is that this is a very valid feature to have real, genuine conversations with real people. This is not a great place to automate and throw in BOTS and throw in all sorts of fake marketing materials, rather to allocate as much time as is reasonable to have conversations with your tribe, with your following with your audience and with your customers.

A lot of business can and will continue to go down in the DM. So if that's part of your strategy make sure to spend some time there. Alright, the next thing you're going to want to do is to check out the article. I have linked up right here on Instagram marketing for small business, which is going to give you even more strategies so check that out now and I'll see you in the next episode. Consistency: clarity and congruence consistency means that you're applying a regular schedule, meaning you're posting regularly you're checking