Online Marketing

Direct Response Email Marketing!

If you restart, what would you do this? A lot of them said this okay, so so this is super super valuable for you, most of you guys are beginners, and why not do what someone who’s successful says they would do if they restart or be in your position as a beginner.

So listen up direct response. Marketing is something on people, don’t even know the word or the phrase. Oh. So, if you’re reading this good for you, the right response, marketing is basically you owning traffic, basically marketing the people where you’re going to get a exam, get a direct response from them, yes or no, or a certain action directly from them. What I’m talking about here is actually email.

Yes, you use part of the things like send email to people, physical, tangible mayor mail, but I’m talking about email for this, okay building an email list and marketing to them forever. Okay, guys want to talk about so visit. The strategy traffic time traffic tons of free stuff we’re just and then an opt-in page up, redirect redirect to offers hosting offers Ultron the funnel for you, if you’re new here alright funnels offers, as in multiple offers.

Alright – and am I missing anything here – you need an autoresponder sequence, so sequence. This is what I would do and they need email blast blast in the past yeah you got ta read list. This is like straight up their strategy and I’m going to show you the numbers and you’re like oh, my gosh. How can you even make money if you’re doing email marketing does that even work anymore, I’ll take what works is owning traffic, and this is just like the go-to thing to own traffic? Yes, you could do messenger, but is that going to be around forever? We know that email is the back brace for the whole internet and keeps it all glued together.

Basically, it’s the glooms internet. Everything you signed up for is under your email. Okay, email is the core okay to get to people in a core thing, so yeah, when the internet was even created, having an email was like the first thing, just a way for people to communicate and then other things pop up and you created it. Okay and then email silly all right and let me try it fun. Let’s try over here, you see it we’re driving traffic sorty is for traffic, we’re sending it to our opt-in, page opt-in.

We redirect them to our main offer. We can either own this offer or we could promote a mid ticket commission offer relevant to whatever needs were in that make sense, so you’re sending traffic by the way, my course I teach extensions of this whole funnel you can make six to seven figures or more. Okay, this business model is like the go to best business model, but then there’s secrets inside of it that you don’t even know about.

Then I teach inside my course so check that out. You’ll love it okay, I can add in bonuses. Okay, so you click the opt-in, you get the email. Alright, and you run your email sequence in your autoresponder could be a lab. Bird could be get response, it could be market hero, aka Alex Becker’s business. Those three are great and then there’s other ones, but I use Aweber and GetResponse. I can’t really decide between the two, so you just decided when you want.

I don’t have a link for that, but clickfunnels is we’re going to need to build your actual landing page. So that is in the description you can get your free trial, very special link for you there and you can email blasts to any offer that comes out in your niche. You can block students, and this is how you make an average of $ 1 per month. So basically, one dollar per month is like the key here um you are earning money for his opt-ins for the free stuff.

You may think coming else are not even earning anything, I’m just getting these emails and who knows what they’re ever going to make me money? Well, guess what it’s a numbers game in collecting about your email addresses so for every person idea – molest, you should be earning one cent to $ 1 to $ 10 per month – depends how how many offers you promote them? Monthly, okay – and this is not cleaning the email sequence.

This is including the email blasts, so you send out email blasts. Your wholeness of new offers new ways to monetize them all. You many things and even your own products, free image, and this is how I’m making thousands per day this my top income sources. I hope this YouTube blog becomes one of my top and then I hope that my site, businesses, that I want to build big companies out of one regarding influencers, is one of my big ideas, hopefully be making a million a month.

That’s down the road. It’s getting bailed it’ll take a while, but that’s and then other big ideas that I have I’m just an idea machine at Kim’s not digest. I don’t say that to brag or anything, but it’s kind of curse, and I know I think I saw something I must have said that he comes up ideas. It’s just like a weird thing like we might not stop his ideas. I got a huge stack of business ideas only do in my life, so this is like direct response marketing in the strategy that I would do if I to restart, because it’s the one best working for me right now.

It’s pretty good, lit okay you’re getting people into recurring right here, and they want to opt in because they’re getting a ton of stuff. Okay, you’d, like a bullet list of all the value giving them for the email they’re going to do. If it’s one thing, you have lower opt-in rates, but if it’s a no-brainer for them just to get their email and get the thing you give it to them and you get to them through the email redirects to the page and that’s easy news: clip phones.

So in high drive traffic do free traffic um. For starters, if you don’t have much money in your total beginner and you have no money do that. But if you have money you can freaking make a great bar align with the strategy. It’s the best drug to go to strategy for anyone. Okay, this is how big companies you can blow up their company very fast. That’s so now you just invest in any paid traffic source.

You want to do you. Do Facebook, that’s a great one. You could do Instagram. Anthony D is a huge influencer. You could do YouTube, you can do search ads. You do anything, so I hope you guys like this article. This is like a very valuable article. I believe, and if you believe that you can share your opinion by just doing thumbs up or you’re, going to comment down below, leave questions down below.

If you have any um check out that affiliate marketing course, you’re going to killing get a great are live from your investment of learning, learning, a new skill or more information that you never do about so check that out and other new stuff. In the description, I will see you in the next article peace


Online Marketing

Digital Storytelling Tips with Donald Miller, Building a StoryBrand

My name is Tyler Kelley, I’m the co-founder and chief strategist. At slam agency. We are a full-service boutique digital marketing agency, really designed to help you captivate, motivate and inspire people to action through advertising and I’m really excited because today I’m going to introduce you to another one of my favorite books when it comes to copywriting storytelling, developing a message.

So last week we talked about the importance of understanding the sales process as a marketing professional. In order to level up your marketing expertise, you really have to understand sales why people buy? What motivates people drives people to action? If you can understand this, then you can really level up your marketing game now, if you’re a marketing director, that’s just always done marketing, then maybe you haven’t had a chance to get out in the field.

This is obviously the best place to start to understand how your sales organization operates the challenges that they face. You know what are those conversations that they’re having with people in real life. You really should absorb these types of things. That way, you understand, you know number one where your sales team is coming from and number two. What are the types of messages? What are the types of responses that help people get just a little bit further along in that buying cycle without understanding the literal, nuts and bolts of your organization’s sales process, then it’s going to be really hard to market.

You know no longer are we in a day and age where marketing can be here and sales can be here. We really have to bring these two together break down these silos. Bring these two together, align them so that marketing and sales are both operating. You know with similar KPIs with the same end goals, mind working as a unit and that’s how we can get more done, and so you know when it comes to understanding sales as a marketing professional.

The first way to do that is to just you know, get on the ground with your people and just absorb in the same way that you know in in branding. We would absorb the the attitudes interest, opinions of the brand, the voice of the brand, and we would we would work that out through a branding guidelines. In the same way, you should really absorb all that there is to absorb when it comes to sales. Now the second best way to kind of get this into your way of thinking as a marketing professional is to read copywriting books, okay copywriters, the best copywriters, the the copywriters, the legends of years years past.

These are the people that understood human behavior understood how to get people to buy. Now. What I really like about copywriting books is that they can bind. You know all of these important elements: the cycle and user psychology, buyer psychology, a thorough understanding of the sales process and then putting those things together, how to craft a message that drives results, and so really the best copywriting books put all of these things together and You’re able to get all of this knowledge in one book: okay, otherwise you’re reading books on psychology on why people buy you’re learning about the sales process, reading books on on on just sales process and buying cycle, and these types of things.

And then you know messaging and storytelling, and but the best copywriting books are going to combine those three elements, and so last week I introduced my one of my favorites scientific advertising this week, I’m going to introduce another favorite. This one is building a story brand by Donald Miller, New York Times bestseller. This guy runs an agency at a Nashville. Tennessee has has had some pretty high-profile clients over the years, but I think now he’s primarily focused on driving this methodology into the marketplace.

Helping agencies helping businesses kind of get up to par when it comes to story brand and the story brand framework. Now, in this book he talks about how companies waste an enormous amount of money for to really two reasons. Number one is that they just felt a focus on what matters to buyers right and what matters to buyers. What really when it comes down to it. The reason people buy is because they’re either looking to survive or thrive, they’re looking for a transformation they’re.

Looking for your product or service to take them from their pain point to success and in reality you know, we waste a lot of money because we don’t get to the point and we don’t tell users, tell our buyers potential prospects. What’s in it for them, and specifically, what’s in it for them, it’s like what’s that result, what is that, after effect after you’ve utilized my product or service, the second way that, as a company you can waste, a lot of money is just being confusing.

You know, we’ve heard this: Barry Schwartz talks about analysis, paralysis and this whole idea that the more confusing your offer is, the more likely it is that you’re just going to run people off. I mean you have to keep things simple, and the beauty of a storytelling framework is that it allows you to keep things simple and really that’s what this book is all about. It gives you a framework that you can use, and by framework I mean like it’s a fill-in-the-blank framework that, if you just take it step by step, you’re guaranteed to not be so confusing in your offer or in your pitch and you’re, really going to focus on The things that matter to buyers, which is surviving thriving that personal transformation taking them from that pain.

Point to that success. That’s that’s what a framework allows you to do now in previous episodes. We’ve we’ve dug into frameworks, and we’ve introduced several different types of options when it comes to frameworks and Donald will tell you himself that you know he didn’t invent this. This his framework is based off of the narrative framework. The narrative storytelling method, which has been with us four thousand beings for of years, and what he’s done is he’s just taking this put it into.

You know this book in a way that you, as a business owner as a marketing professional, can understand and utilize and put into practice right away. So I want to give you some highlights and, and in the in the show notes we will definitely, you know, have a link to this book so that you can purchase it and we’re available. Should you have any questions like on this practice, this this framework methodology? Okay, so building a story brand.

So when we think about the framework itself, the story brand framework, it’s really quite simple: here’s how Donald puts it a character has a problem meets a guide who gives them a plan, calls them to action and that action either results in failure or success. It’s it’s. The sb7 there’s seven steps to it. It’s super simple. The way I like to think about it is number one you have to identify you have to in any sort of marketing or advertising.

You have to allow your prospect, your target market to self identifying. Okay. So when I say self identify that means that, if you’re developing a radio commercial, if you’re developing an online article, if you’re, writing website copy right there front and center, your character has to identify themselves and the best way to do. That is by identifying themselves with the problem and so, for instance, if you’re a marketing director who is struggling with trying to make sense of digital marketing and how best to utilize digital for your goals this year.

If you can say yes to that, and that’s the first thing that I lead with – and you say yes to that – then you’ve identified yourself as a potential customer for what we’re offering in that case and so really a character who has a problem. These first two steps is that self identification. It’s a question that you can ask this person this this persona, this customer avatar of yours, this customer segment.

It’s a question that you can ask them that they say yes to so, for instance, if you run a barber shop, it could be as simple, as is your hair a little too long. Are you looking forward to getting a haircut if you can say yes to that, then boom the story has begun. What’s next meets a guide? Now, here’s the thing a lot of times when we think of storytelling, especially as marketing professionals. We think that we’re the subject of the story and that’s actually not true.

We are not the hero of the story, you know every good story, you know that hero is on a journey and for us our hero is the customer, so the customer is the hero. Whatever it is that you’re selling your customers, the hero, not your brand okay, where does the brand come in? Where do you come in? You come in as the guide you’re the guide. That’s going to take them from that pain point whatever problem, it is that you identified you’re going to take them from that before state, as Ryan Deiss likes to say that before state and then you’re going to give them a plan that says: okay, you do this! You do this, you do this and you’re going to achieve the success that you’re looking for you’re, going to have this transformation you’re going to survive you’re going to thrive.

If you do these things, that’s a guide who gives them a plan once you’ve done those two steps, then it’s you got a call to action. If you don’t ask you don’t receive so, let’s call this person to action. Okay. How do you do that? Maybe in a radio commercial, what might you say you might say dial this number visit WWE you got to call them to action. You got to say do this: if you do this, you’ll receive this.

If you don’t, you won’t and that’s the final. The final step. It’s because this call to action if they don’t take it, you have to you, have to kind of point them back to where they are and say: listen if you don’t visit WWE, so you see calm, then you’re going to be exactly where you were yesterday. You’re still going to have this confusion, this pain point it’s going to be with you, but if you visit WWE solution, comm and sign up and follow through with the steps and take action on that plan, then you’re going to have this success that you’re going to Survive you’re going to thrive, you’re, going to see transformation for your brand as an individual you’re going to realize success and that’s the key.

A character who has a problem meets a guide who gives them a plan that cause them to action. Hinting at that failure that you’re avoiding reminding them of that and then pointing them to success. That is how, in seven simple steps, this book Donald Miller says that you can. You can clarify your message so that customers will listen. Okay, so, like I said we’re going to leave a copy of this or I’m sorry we’re going to leave a link to this in the show notes for today’s show and read this – I mean these.

This is great storytelling this. This is the type of book that will help. You grow your business. If you are an entrepreneur, if your startup founder, if you’re a foundation director like it doesn’t matter, storytelling, is key. We have been telling stories for thousands of years as human beings and storytelling. It’s really, you know at the end of the day, it’s copywriting and Donald is an amazing copywriter.

So when I think of copywriting books that can level up your marketing game, this is one of them. Okay, so check it out. Thank you for tuning in. If you enjoyed today’s show or if you’ve read this book, let me know in the comments I’d be be excited to hear you know, who’s already read this and what you got out of it. If you read it make sure to tell me what you got out of it and if you haven’t read it but you’re going to order it.

Let me know that too, because I want to. I want to follow up with you and figure out. You know what were some of your takeaways from this book at the back of the book is a lot of really actionable practical things that you can do with your website and so there’s a lot here. There’s a lot here for marketing professionals and for business owners. So so I highly recommend it again: building a story brand by Donald Miller.

Now, if this is your first time tuning in be sure to subscribe rate and review, we do this every single week you can get marketing agency, insights, best practice and ideas to help your business grow, and you know if you’ve been tuning in for a while. Do me a favor and share this with a friend tell somebody about it, especially somebody that is in the marketing profession, because we do this for marketing professionals to help.

You kind of you know, increase your knowledge so that you can increase your revenue, increase your salary whatever that may be. So, thank you for tuning in I’ll, see you next week, thanks for reading, if you like, what you saw subscribe then hit that Bell. You’ll be the first to be notified when new content goes live. After that you can read more articles or slam agents. We picked something we think you’ll love,


Online Marketing

3 Critical Metrics to Follow With Google Analytics

With the analytics In a week, I check our analytics On our site all the time, but I feel like I’m just sort of Poking around and sometimes I ’ ll – find a nugget Or things like that, but I do feel intimidated. Because it’s such a you know versus something: Like a Facebook, where you’re just guided Through creating an ad In analytics, it’s like you’re in A fighter cockpit in a way right, There’s a lot more stuff.

Going on there, So I think what people Are really interested in are sort of systems That you know “ Here’s how you do A 10-point check on your analytics.” or something like that. Can you talk a little bit? About your framework, when it comes to actually Setting up analytics and what are Some of the key metrics that people need to be focusing on If there are any Yeah sure So, first of all, what we got to do, Is make sure that Google Analytics is tracking correctly When we do install the code? We do some initial testing, we go ahead.

We visit from mobile phones from the desktop To see, does it get the country? Does it get the divide? Does it get all that kind of stuff After we enable The eCommerce tracking, which is not enabled – and I don’t really know why But you have to do that manually. There are a few things: Really really simple things that no one has to be Really intimidated by these First of all, Conversion Rate, Super important We have to know How many people, out of a hundred and because some of the people? That might read the interview, are not really tech savvy or don’t really know.

What a Conversion Rate is Conversion rate is what the amount The percentage of the people that they get to convert, What does convert mean They get to do a sale, They get to buy something From our websites and we’re talking, About the eCommerce, So is it 1 % Like 1 out of 100 people, Two out of 100, One of the simple things that you can do, If you have 1 % Conversion Rate, which is an okay Conversion Rate, It’s sort of like the industry baseline In a way right, -It’s an industry baseline, let’s say -Yeah, I know those sort of things You get.

One person Out of a hundred people, but you paid for those A hundred people to come into your store and you get 1 % Conversion Rate. What, if you look At your numbers – and you figured your website – In that way, you get a 2 %, I won’t go into 5 % or 10 % Literally with just that move the amount of money That you are getting into your revenue simply by one thing, So Conversion Rate Is super important? The other super important thing is Average Order Value or AOV So AOV.

Why? Because, if I get an average On a customer, let’s say he buys something: Which is $ 20 every customer, and even if I can give That $ 25 or $ 30 literally, I don’t have to change anything else. In my whole other strategy, I’m spending the exact same money, but I’m getting more From every customer Conversion rate, Super important Average Order Value Super important, Then there are more technical stuff that they don’t have to be.

Super intimidating, so one of them Is Bounce Rate I will stick To those three, obviously, there are way more But I don’t want to over complicate it So Conversion Rate Average Order Value and Bound Rate. So what is Bounce Rate How quickly people bounce They get off your website? As soon as they see it, The Bounce Rate is measured. By a percentage, The biggest the percentage The worse, our stores are performing An average in the industry.

Let’s say it’s 65 % to 70 %, but still it means that 70 % of the people Were just paid with Facebook Ads with Google Ads Or whatever that is, They just came to our website. And they didn’t even spend more than one second In our store, So even if you get an average Of let’s say, of 80 %, which means 80 % of Google Didn’t even see your landing page, You get it down to 75 % Even 70 % even lower, it means that you start making More more and more money for every visitor and potential customer That visits your store, It doesn’t really have to be intimidating.

If you translate everything to money. Then it becomes way easier Way: sexier And those three metrics are the key ones. That people need to be looking at. I think that’s a really valid point. I don’t know that You’re the biggest Marvel movie fan. But if you have to be an Avenger Which one might you choose? Probably I would be Doctor Strange, I like to think of myself, like The geek I am, and the nerd I am When people go out, And have fun and they party I go work.

Or read webinars or look at things: I could change in the store, somehow we can make More things, I think, I’m living Like Doctor Strange People call me The Mr. Google Analytics -Doctor Analytics -Doctor Analytics Doctor analytics, So that’s one of the things That I really really enjoy because I said Google Analytics Is not sexy but making money is, and I like making money 100 %. Very nice, thank you for coming Awesome.

Thank you, Yeah. I really look forward. I should announce also, I think it is clear. But Doctor Analytics will be a part of the upcoming Ecommerce All Stars Secrets course our free-mini course That we’ll be putting out for the world to learn the core skills that they need. To grow an extra-ordinary business They’ll learn how to get by That’s the beauty of this course You’re going to learn. How to get started? What mindset you need to have And some of the core skills, but we’re also going to be providing A lot of things that will allow you to truly take it to the next level.

And really have an untapped mindset. That’s the thing I’m noticing From all of these interviews And frankly, all of the people Of the world who are making headlines for good and for bad Is that they have this unbridled will They are not small thinkers right? They are people That are able to look an opportunity and really think big about it. I think that’s what runs Through this whole course, and I’m really excited To be putting it on, I’m excited to be a part of it Guys I’ll make analytics sexy.

I promise Okay I’ll try my best Nice, very good. Well, thanks again, -Awesome -Alright -Thanks -Cheers


Online Marketing

10 Mistakes With EVERY Content Marketing Strategy ( + How to Avoid Them! )

My name is Jude and welcome back to my blog, we’re about to dive right in I’m, actually not going to do a long intro. You guys, probably sick of this. Every other marketer on YouTube is probably going to go like yeah yeah by my course. No, it’s not that article. I want to give you guys the absolute truth. If you’re nudists blog, I basically consult lots of companies on how to grow their social media, to increase their sales and throughout that process I learned and saw so many things wrong.

That could actually just be smaller things you haven’t thought of that could just change your trajectory of your brand and I made a list we’re going to dive right into the first one, no bullshit. I don’t think I’d like this article. The way this articles going to work is, I have a checklist of 10 things. I know you guys are very busy people, but I recommend, saying to the very end of this article he’s actually giving away new template checklist to optimize your content.

You don’t want to miss anything so we’re about to dive right in okay, guys we’re going to do this together, so open up your phone go on your social media, Instagram you to Twitter or Facebook, and let’s do this so first thing you might be doing wrong – Is if you don’t have social proof, but here’s the thing when you hear me talking about social proof, the media thought is oh, do I have enough followers for people to care just follow.

That’s not what I’m saying I’m not saying social proof. It needs to be a number on a screen, however. Yes, it does help, but a lot of you guys are missing a bigger thing, which is the whole idea of social proof. Right is to build trust with your customer to build trust with you guys, but the thing is, you can also do it in other ways like, for example, hosting reviews hosting testimonials screenshots.

I’r just happy people loving your content. Those are way great ways. You can use a social proof, even if you don’t have a large following for longest time. On my account, I didn’t have tens of thousands of followers yet actually, a year ago before I did all this marketing consulting companies, I only had a thousand followers. I did experience like a seven hundred percent increase in my brand over the past year, but that was because I was screenshotting your guys’s testimonials.

I like to share what you guys think about my content. Feedback is important because other people can see it it’ll be like. Oh shit, I really trust this person because Sally thinks so too, as humans were honestly, such big fan Wagoner’s, like whatever’s cool, we just kind of pivot. So if you can do that with your brand in a way, that’s subtle, not just showing your followers, but maybe just showing hey.

These are 20 people that love my content. These are a screenshot of happy comments or my last post. That is a huge indication that you’re using social proof to build trust, okay, cool. So the second problem is, if you don’t bring value to the table first, this is all about reciprocity actually back in the way I was on at Europe tour meeting you guys salting and doing a little business trip, so it’s kind of nice to be back.

I’r on this like rooftop thing but like I don’t think I’m supposed to be here. So if there’s any time throw this article that I get kicked out will happen anyways step two. If you don’t bring value to the table first, I think a lot of times as brands. We always always always want our followers. Just like this thing for us right, like hey straighten this pose. Hey comment: go buy this product swipe up, but we forget.

We have to do the first initiation of the relationship you guys love my analogy of dating and, like literally social media is just dating online. I’r not joking like if you’re going to tinder you’re good at Instagram. Actually don’t put me on that, I might be. I might not be a good analogy. What I’m trying to say is in like a relationship when you want it so interest to someone you don’t just wait for them to come to you right.

Maybe you show a little flirting right. You should text them, something you send them by DM same with here. You want to flirt with your audience. So if you’re not flirting with your audience, if you’re not deeming them, if you’re not saying hey thanks so much for reading, if you’re, not literally going one-on-one and telling your customers or followers, I know on this page, we might be on different points of our career.

Maybe you’re an influencer, maybe you own a company, but the idea. It’s the same, like whatever you do on social media. You need a build that hey. I scratch your back. You scratch mine. The best example of this is when you do a free gift, if you can give your followers something like hey. Thank you so much for being here. Here’s a contest, that’s the best way for me to show thankfulness and gratefulness very down third thing: you’re, probably messing up on is not being a likeable brand.

I know that sounds really weird you’re, like hey Jade. What does that mean? I like my brand. Why can’t people like mine, I’m not saying likeability, is like you love the product? The product, I’m sure you guys are extremely proud of, is solid, and what I’m talking about is if your brand presence online isn’t likable. The way it can be. Likable is actually showed that hey there’s bigger purpose to it as humans psychologically.

We just like doing something that benefits others. I got deep down court. My like really tense stressed heart. I just I just want to help everyone right. Like I love business, I love sales and marketing, but other than a like. I just want to give if it can give people the idea that your account is there’s bigger, meaning, for example, if you have charity, work right, a lot of brands. These days donate half the proceeds to a good charity.

They believe in the is believe in what I’ve seen done wrong a lot. A lot of you guys are doing wrong. It’s just thinking that it’s enough to have good content, marketing and a beautiful layout right. There needs to be bigger why you need to have an ethos to your brand? Why is the purpose? You know why you’re creating a product and that’s the biggest thing so make sure you? I spent time on your about me page.

If you have a website just make sure you spend a lot of time of your brand story, neither have a bigger picture. Fourth thing is: if you don’t have a squad name now, I’m not saying you have to call everyone. The domination you guys know on this blog, you guys are my loves and I call you the domination because my last name is Dharma wanza and it seems to work that way. But a lot of you guys are messing up because there’s huge opportunity, when you call your followers a name because it gets community, it gets you both like I would have become part of the squad.

The best example is wood brands or accountant, ambassador programs, or when youtubers call their YouTube squad a family name right. It’s important to build a tribe because that’s keep the loyalty. This thing, you’re, probably messing up on, is way too many offers. What I’m saying, and on every single entry of post or youtube article or just everything you know that youtuber that always says hey guys, make sure you like subscribe comment like notification box before the article even started, make sure you have a single call to action.

I’r not joking make it simple make it straight to the point. If you have an Instagram post, make sure you say hey swipe up, that’s it keep it simple. People are confused as fuck, I’m not joking. One of the brand’s I was working with. I know it’s under disclosure, I can say the name, but they had like the sales page, and there was a 40 million call to action. It was like PI this product, oh by the way, sign up for email by the way.

Do this do that and when it’s a cold lead when it’s someone who doesn’t know you again back to dating analogy you’re not going to marry someone on the first date, I don’t know, does any anyone, I’m still learning. I don’t know about you, but you probably want to go on multiple dates before you say hey. I love you. Let’s do this forever right. So actually, why am I doing dating Louise, I’m literally sick? It’s important to be simple.

Okay, think about the most important offer. A big question I like to ask myself is: what is the one goal I want to achieve? Oh you guys. We are halfway through this article. I hope you guys are enjoying it. I really love making these articles because I feel like a lot of us on this journey, the same. Thank you for reading so far. Actually, I was just kind of editing some of the content with my Europe meetups and it might both of mine that I have this community online.

I actually have like a lot of the Sun, I’m saying. Is it stuff I use for my own account, and I do want to share everything I know and everything learned so, if you’re so far enjoying it, and you want to follow my journey, make sure you, like this article and eat the subscribe button? We do a lot of content about social media growth, personal branding, all that jazz I’d love to have you here for forever.

Maybe we could get married like in a social media way like not not actually but anyways. That’s the article! Ok! 6! You try to solve too many problems at once. What I’m trying to say is if you’re, making content, that’s valuable right, maybe you’re making an Instagram post with a selfie and a long caption, but it’s too long. Okay. I know you tell you guys to write your hearts out, write paragraphs, that’s great, but there’s a certain stage where you want to make it simple, because when you trying to solve too many poems at once, you can diffuse your audience.

You could use the people. What’s the ideal goal you just want to solve one problem and offer one product that is, for example, if maybe you’re a fitness influencer and the problem is losing weight. You have one solution to it and you have hey. This is the one offer which is subscribe to my you 7th mistake: is you don’t format your content, so super simple all should link below a article on how to format your captions right.

I’r telling you going back to kind of these past three steps, which is kind of the main theme is: keep it simple. Keep it easy to read I’ve seen so many instagramers literally have like this block of text. That is okay, I’m not saying don’t write a lot. What I’m saying is chunk it down check out my Instagram guys, like I make sure I put value out there, that’s long and thorough, but I really break it down with these bullets.

Eighth mistake is being too similar to your competitors, your explore page and there’s only 40 comedians answer your convenience, then just save skin. I know pasty Lele pons, actually, genetic loci lives in this complex, but I’ve just seen so many Instagram comedians do the same skit over and over again, and it’s just getting old similar to your cat summer to any other people in your industry. Do some research on supply and demand see what’s out there? I think a lot of times.

Yes, you can coffee and get inspired, but it’s important to add your own voice. So I think the best thing you can do is just ask yourself: what’s the difference between me and competitor, a remember that repeated yourself every day it will help you create more innovative ideas and creative content it for curious. Another example of this situation actually on my blog, is if you’re reading this maybe you’ve seen so many people like this face, teach Instagram or teach YouTube, and it’s it’s you’re, not getting the results.

You’re wanting see the difference on my blog and that I try to separate myself. Is I don’t want? I don’t want bullshit, you know like. I just want to give you guys a truth. I don’t really believe in showing a lot of fake influence or lifestyle. All I do, for you guys, is show you the tools and process that I have learned and succeed it from on YouTube. So you know, like think about ways you can actually maybe change your product and maybe just the way you mess yourself.

So that’s a little secret that I use with my blog all right guys. We have two more if you’re sober right here reading this yo. Congratulations, you you’re, probably about to making looky this check. I’r not joking, but this checklist took a long time to just figure out and I’ve seen it’s helped a lot of people so we’re going to dive to the ninth thing. These last two are the ones I wanted to save actually towards the end of this article.

A lot of you guys over staff or have a mistake which is not having urgency in your content. Okay, it’s the thing! Yes, you should be consistent, but it’s okay to not be consistent. There’s something mysterious and sexy when you don’t post or when you kind of have a pattern, that’s unpredictable when you’re unpredictable the audience is curious and want to know what’s next right, for example, if you’re someone who posts on schedule every day perfect.

But there comes the time where maybe you need to stop posting for a week or maybe a couple of time where you did pivot and do something a little different. I mean let’s take Jake Paul, for example, he has so many countless scandals. Everyone has a different opinion on him, but that’s what makes him interesting there’s something polarizing about being urged at being weird being inconsistent. People can’t predict you, people can’t say what he’s going to do next, which is why people follow him so similar to your brand’s.

Maybe maybe, if you feel like it, you don’t have to post every single day. I kid you not guys number nine is probably I think, one of the most important ones. It’s a little tricky, but I’m here with you. Let me know if you have a question and I’ll get back to you. Okay, the ten thing is, if you don’t have a clear voice, so here’s the thing, what I mean by clear voice is one thing which is don’t pivot away from your ethos.

Your Y, your purpose, a lot of brands and personalities really just mess up because I start losing their identity. I’ve seen many scales when you start losing, who you are what your purpose is what you will bring to this planet. It gets really easy to start saying things I might offend people. Audiences might say. Who is this there’s a thing you guys reputation? Is everything pay, so what I’m trying to tell you guys? Maybe all of these points are confusing.

It’s a lot to focus on one thing, which is don’t ever feather away from your purpose. If you start losing, who you are as a brand, your audience also will be confused right. So an example of this is, if we start chasing numbers and bullshit KPIs. I KPI by the way, is a key performance index. It’s over a lot of brands use to measure success anyways, so you chase a number like a million followers in Instagram and that’s all you want and you’ll do anything to get there, but maybe it the cost of it is you have to do some really whack Things like really bullshit things in the community really horrible things that say on the internet and at the end of the day it will ruin your reputation.

So what you get a million followers by you yourself, don’t accomplish your purpose, so my biggest thing is half with single voice, a voice of hey. This is my mission. You know, I think you guys should spend more time on your account saying what do I really want to achieve out of my account and I feel like once you focus on that all these other ten checklists will come together. What I want you guys do is check the link below.

What’s going to happen, is there’s actually a check, this I’m made of for y’all to kind of run through every single posts. So before you do something for our you reach a campaign, you kind of go through this checklist and say: hey, am I moving forward and my reputation do it? Am I fucking up call it’s free. A lot of these other marketers are in charge. You probably a grand for a shout out to the common winner too.

We comment on the supposed to be true the next step, so I’ve been doing a thing where I’ve been shining on you guys. Whoever comments on my past article today, if you want to be the next comment winner on my next article, just comment below actually a question. You have what your thoughts are and I’ll feature you next time, but the key. Is you guys if you’re someone who maybe is like hey J? This is super cool? I won a pie brand, but I don’t have enough time.

I actually do a lot of marketing strategy and I’m opening a few more clients for the month of September. In October. I’r an influencer who helps brands generate millions and millions of impressions if you’re out there and you would like or how I actually I’m an email below. You can contact me for more. But if that’s not you and you’re just here for a good time, that’s totally cool. I love you so much.

I literally don’t want anything from you guys, but to give you value and help you out as much as possible. So leave me a question and I’ll get back to you soon. I hope you guys, like this article and make sure you got post notifications. If you want to see my next content yeah, no seriously guys, I’m just super excited for the next product launch is my app is very well on its way. Coming out. We just launched its version 1.

02. Our beta group and so yeah super excited you so much by the way, if you’re someone who really was carrying on in mental health and my last article when I was talking about like my shading problems. Thank you so much, I’m doing a lot better. Ever since I landed in LA from Europe, my stomach he’s been actually functioning. So thank you for all the prayers. Thank you for all the blessings and thank you for just caring.

Please you guys. I’r fucking, though anyways domination, I actually have a meeting to run to. I love you so so much I’ll catch you guys in the next one, by the way, guys we actually didn’t get caught by security guard to fill up here. I don’t think it’s legal! It’s just like this is probably reserved for another meeting. That’s like going on right there at this apartment building so like. I think we good we good.

She all right, love! You

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Online Marketing

The 4 Parts To Social Media Marketing

Welcome to the we are slam show where we share marketing agency, insights, best practices and ideas to help your business grow. My name is tyler kelly, i’m the co-founder and chief strategist right here at slam agency we’re a small but mighty full-service marketing agency that helps marketing directors, like you execute on your vision, execute on your strategy, just think of us, as the outsourced marketing department, with a Specialty really in digital marketing, and today I want to talk to you about social media now a lot of times when we think about social media.

We just think about the Big Five Facebook, Instagram, Twitter, YouTube and LinkedIn, but here’s the thing social media is so much bigger than that and as a marketing director, you really have to understand how big it is so that you can take full advantage of every aspect Of social media, okay, so social media is composed of four equally important parts. These are social, listening, social influencing social networking and social selling, and in this article I’m going to go through each one.

Social media allows us to social, listen, ok, social listening is tuning in to the needs and to the wants of our customers and social media gives us the platforms, the tools that we need in order to do this more effectively in the olden days we used to Do focus groups we used to do polling and all these types of things, but, as we know, these things aren’t really as effective as they used to be polls used to be the gold standard for determining elections.

Well, now polls aren’t written worth their paper that they’re written on right and focus groups used to be. You know the thing it used to be like: let’s go in, let’s talk with some people, that’s asking questions, but the dirty little secret. Is this people? Don’t tell you what is truly on their mind in a focus group situation. They tell you what they think you want to hear. We’ve known this as marketers for many years, there’s been a lot of studies, a lot of research that say for focus groups, just don’t give you the real information.

So how can you get the wrong information? Well, social listening is the way to do that. So how do you do it? Well, you figure out where your customers were your prospects, where your potential customers are okay online, whether it be Facebook groups, LinkedIn figure out where these conversations are happening, whether it be a forum or you know, on a blog comments. These types of things, wherever it is figure it out and then begin to listen, hashtag following on Instagram on Twitter.

This might give you some insight into what types of things your customers are talking about, and this is where, if you’re doing you’re listening right, you can really begin to tap into what their pain points are. What they’re psyched, what the psychographics are like, what their attitudes interests and opinions are, and this will give you insight as a marketing director into how to approach them through advertising and marketing real quick, a few of my favorite tools for listening in social media, an oldie But goodie HootSuite really great way to set up what you want to pay attention to and then go back to that daily and kind of see.

What’s new, what’s happening, HootSuite is an oldie but goodie a few others that I, like I like mention. I, like Agora, pulse and I like brand, read now the second part of social media that you need to be aware of and know how to tap into is social influencing. Now, when you think of social influencing, I want you to think really about influencer marketing. Okay, influencer marketing is something that has come on the scene.

You know in a big way the last couple years and there’s some really good uses of influencer marketing. There’s some really horrible examples of influencer marketing as well. Now, here’s the thing: if you go: google, influencer marketing or social influencing what you’re going to find is you’re, going to find lots of blogs lots of lots of articles that are all about how wonderful influencer marketing is, but for the majority of people reading this article, It’s probably not going to work for you.

Here’s the thing there’s been a lot of research recently that has that has shown that influencer marketing does not provide the ROI that it has promised that it would provide there’s a really great episode on Noah Kagan presents, which, by the way, is one of my favorite Podcast, if I tuned in to a podcast, I’m tuning into Noah, Kagan’s podcast, and this podcast was all about influencer marketing, the ins, the outs, what works, what doesn’t it was with a guy named Josh snow, who has really approached influencer marketing in some unique ways, and He shares his experiences and his data in influencer marketing to tell you what works and what doesn’t and for the majority of you reading right now, I guarantee that it’s probably not going to give you the results that you expect that it should all right.

The number three part of social media – it’s the big one, social networking now, when you think about social networking, there’s there’s some really big ideas, and I want you to. I want you to grasp the first is this likes? Don’t matter likes, do not matter. Okay, there’s an article, it’s called a thousand true fans, and it’s just it’s all about how just in life in business in the creative world that you can accomplish so much more with a small group of devoted followers raving fans, then you can, with a large group, Perfect example: Priceline, if you go to their Facebook page you’ll, see that they have millions of followers and their interaction rate.

Their engagement rate is so low, less than 1 %, and it just blows my mind that they can invest so much in this likes game. In this likes number and so little in engaging content, the secret here is social media. Networking is all about that devoted group of fans of followers who will buy everything that you put out that will engage with every post that you put out. This is what social networking is truly about, and if you lose sight of that objective, then you’re going to just be in this rat race that continues and continues and there’s no winning the better way is to mobilize the audience that you do have and not to Focus on all the numbers not to focus on all those people that aren’t going to become customer now, there’s a couple other things I want you to be aware of when it comes to social networking and the first is seeker versus engagement.

Remember this seeker versus engagement when it comes to social networking. There are two types of social networks. The first is seeker networks. Okay, a seeker network is it’s it’s kind of based on this idea of search; okay, it’s where you as a user, will go to that network and you will type in a search and you’re looking for something you’re seeking out information. Okay, a perfect example of this is YouTube.

People go there to seek out the majority of people, go there to seek out information. It’s the second largest search engine in the world, just behind Google, and so, if your goal with YouTube is to build like this massive network with these fans that are engaging, then there’s a super high bar to make that happen and more than likely you’re going to Have to invest a lot of money into making that happen, and the reason why is because you’re going against the flow you’re going against the current the current when it comes to YouTube, is as a seeker Network.

So what you should do on a secret network? Is you should build content optimize it for search optimize it for SEO so that when people go and they type in the search, your content is going to pop up on that first page of results? Okay, so on a seeker network, it’s all about! How can I optimize SEO optimize my content to be found to be discovered later on down the line? It’s not about building this massive blog, where you have a ton of followers and there’s just massive amount of engagement.

That does happen on YouTube, but that is those are the outliers. Those are the success stories. Those are the unicorns okay, the majority of YouTube and the majority of the people using YouTube, use it as a search engine. Now the flipside is engagement. Engagement is where you do have networks where people are engaging where there’s conversations where there is community being built. Perfect example: Facebook Instagram.

These are perfect examples of engagement networks. Now, what I want you to realize with an engagement network like Twitter, Facebook, Linkedin Instagram, is that these are the networks where you can do social listening, because these are the network. We’re conversations are actually happening where there’s groups where people are, you know breaking off into groups of similar interest. Okay, this is engagement networks, and this is where social listening happens.

This is also where you can social influence behavior by way of becoming part of the conversation by becoming a thought leader on the network and by generating and creating content, that’s captivating motivating inspiring that that drives action. Now. The second big idea that I want you to get today is this idea of opened versus closed networks. Okay, YouTube is a perfect example of an open network.

What does YouTube do when you search it, takes you to other people’s content and that most likely links out to the web very similar to Google right, Google, which is not necessarily a social network? Although many SEO s would argue that it is when you type a search into Google, what happens? Is you get a list of results on your search engine results page and when you click the link, it takes you to another site off of Google right same way with YouTube.

It takes you off of YouTube and then there’s no penalty there. Okay, this is actually encouraged. It’s the way that the open network is built. It’s built to lead you to content that doesn’t exist on their site. However, when it comes to closed networks, this is not always the case. A closed Network really penalizes you when you post content, that is not part of its network that is not hosted on its network.

Okay, Facebook is a great example. It’s a closed network. How can you identify a closed Network? Well, the first thing is in order to access most of the content. You need to be logged in okay. It’s a closed network YouTube. You don’t need to be logged in access to content, Facebook LinkedIn! You need to be logged in to access the content, so these are closed networks anytime. You have to log in to access to content.

Then what I want you to think of as a marketing director is, I don’t want to post third party links now. The first question I always get when talking with a marketing director is well Mike, my site’s, not really a third party link, because it’s my site, it’s my page and it’s my site, but you guys think about like this. It’s your brand on Facebook’s, page! Okay! It’s it’s on facebook.Com and because it’s on facebook.

Com, if you put a link to your site in the post to your site, that’s a third-party site, meaning Facebook doesn’t own your site and because of that, and because Facebook is a closed Network, then what’s going to happen. Is Facebook is going to penalize you? I know they say that they don’t, but they do. Experience shows that they, just they don’t show content when it’s when it’s a youtube link, they’re not going to show it to very many people.

You can test this on your own pages when you post a link to your website, they’re, not going to show it to very many people and because Facebook is really built on this snowball algorithm, which is like the more people that like and engage with your content. The more they’re going to see your content and the more they’re going to introduce your content to new people and then on the flip side, if you post a link, no one sees it.

No one engages with it, then what you’re doing is you’re digging a ditch for yourself anytime, you post a third-party link on your site, so be very wary of any time. That might be the case when you want to do that when your boss is like. I want to post a link to you, know our products page here on the site. The reason why Facebook introduced shops is because they don’t want you to go to your website to shop.

They don’t want your customers to go to your website to shop. They want them to shop on Facebook, because Facebook is a closed network and they want everything that happens with their traffic to happen on facebook.Com. If it’s not happening on facebook.Com, then guess what very few people are going to see it they’re going to push it to the side and they’re not going to show it to anyone. So as a marketing director anytime, you have a third-party link on a closed network.

Realize that it’s not going to get very far, the fourth part of social media is social selling and I’ll. Let you in on a little secret. It’s not selling at all, rather social selling is all about building a brand. It’s all about becoming a thought leader. Building familiarity, we’ve talked several times over many episodes that people buy from those that they know like and trust, and the quickest way to drive an increase.

Likeability is by building familiarity it’s by being present by being out there. By having your face out there, the more people see you the more they like and the more that they trust you. I know this is crazy, but it’s it’s a fact. The more they see you the more they like and trust you. As a matter of fact, it’s called the familiarity bias so build it. Put your face out. There put your brand out there be out there be out there as often as you possibly can, and do so.

The step up here. The level up here is, if you’re out there with valuable content. If you’re out there as a thought leader, then people will begin to see you that way. Why do we do that? We are slam shell, so that we can share our experience. We can share our insights, our knowledge with marketing directors like you, so that when the time comes for you to hire an agency, if, when the time comes to, when you just can’t execute – and you just don’t – have the bandwidth to do everything that you need to Do you know in-house, then it’s like okay, we’re going to think about slam to be that that digital partner to be that outsourced marketing department that we can hire that that I can use as a marketing director to do everything that I need to do in terms Of like graphic design, article copywriting social media, digital advertising, I need a team like that, and rather than hiring that team one by one and figuring out, you know who’s who’s good in this position in this position and managing all those people.

Rather than doing all of that, I’m going to hire slam because by hiring slam, I get all those specialties. I get all those people, but I get a team that works well together and that I can provide vision to and strategy for and that they’ll execute on that and it’ll be amazing for my bottom line. Okay, that that’s the value there and that’s why we share content like this, to make you aware of our abilities to make you aware of our knowledge and our capabilities so that when the time comes, you already know who to call that’s what social selling is social Selling is not me hitting you up on LinkedIn and being a nuisance.

Okay, that is social spam. It’s not social selling, so you know why do i? Why am I never on LinkedIn? Why do I just despise LinkedIn? Why do I think that, like everyone in the business world, putting their time into LinkedIn is a waste of time, because it’s a spam network? You can quote me on that. It’s a spam Network and everyone, that’s on LinkedIn for the most part, is usually LinkedIn in the wrong way and just you know, rabbit trail.

If I want to engage and connect with the rail people, then I’m not going to do it on a network like LinkedIn. I’r going to do it on a network like Facebook or Instagram, and the reason why I do that is because that’s when people put their barriers down and that they’re there there they are their real selves at that point on LinkedIn, everyone just has like a mask On it’s the business, you know it’s business, business, business and everyone’s in that business mindset and it’s hard to break through that and really like what most people do to break through that.

It’s just spam, the heck out of you – and I don’t like that. I don’t like LinkedIn, you can quote me on that. Social selling is not social spam, so, rather than hitting somebody’s email, inbox or you’re, deeming them and like just bugging the heck out of them. How do you prospect well inbound prospecting is the key, and that is by putting out articles, putting out post that that provide information and value to the reader and putting that out there, knowing that when the right person comes along and sees that content that they’re going To reach out the final thing that I want you to think about, when you think about social selling is what I call trigger events this could be on.

You know one of the ways that you could use LinkedIn, it’s like okay, I just got a new job. It’s posted, like so-and-so, just got hired here. That is a trigger event. That’s an event that you should be aware of, because it marks a change in that person’s status in that person’s career, and so you know rather than you just saying, hey Congrats, take a note. Knowing that you know if your marketing director you just got hired on as a marking director, your onboarding you’re learning about your new company, there’s a lot of stuff going on, and if I were going to contact you, it’s not going to be on day one right.

If I were going to reach out to you, if my goal was to do an outbound prospecting, then I would I would look at that trigger event, and I would know that within a month and a half two months, that’s probably the time when you’ve got your Bearings and your ready to begin seeking out help, and at that point I want to make sure that you know about who we are and what we do. And so, if I paid attention, if you’re you know one of my targets, if you will, if you’re somebody that I want to work with, and I’ve paid attention to the fact that that you know you started about a month and a half ago, then now I Know that it’s probably a good time to get on your radar.

Okay, this is trigger event awareness. The other thing is just buying cycle awareness, and this is where social listening comes in in regards to social selling. You have to be in tune with those accounts that you want to work with, so be aware of that buying cycle be aware of where they are in that consumer journey, and you can do this with social selling, okay, so the four parts of social media, social Listening social influencing social networking and social selling be sure to listen to this a couple times because there’s a lot of good info in this podcast next week, we’re going to talk specifically about social media networking and how you can get the best bang for your buck.

With the big five all right, if you’ve enjoyed this podcast if you’ve been joined, this show do me a favor, and let me know anywhere where you listen or read. Leave me a comment. Send me an email, Tyler and slam. Agency.Com I’d be happy to connect with you now, if you’re looking for an outsourced marketing department, if you need help right now, give us a call shoot us an email or go to our site. Slam.

Agency.Com click on the free consultation button and we’ll be happy to chat with you. Thank you for tuning in I’ll, see you next week, thanks for reading, if you like what you just readed subscribe, then hit that Bell you’ll be the first to be notified when new content goes live. After that you can read more articles from slamming agency. We’ll pick something we think: you’ll love,

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Online Marketing

The BEST low cost MARKETING STRATEGY for Small Business (2020)

Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting any article of your dancing. Welcome back to the podcast /youtube show the six bigger sign. Hustle muse goddess asks: what are some low budget high return marketing techniques that we can follow? Well funny.

You should ask that, because I talked about one all the time. It’s literally just posting on Instagram. How low-budget is it if you already have a phone and you already have Internet service and it’s literally free, your Instagram account is free. You taking and repurposing photos is free. If you want to take out the little @ symbol out of the repost symbol, then you just pay like a dollar a month.

So that’s one dollar and all you need to do is invest your actual time into finding photos to re post. I do a whole article about how you can build out your Instagram page when you don’t have any original content. What we have done with one of my business with the no label extensions page also is create an inspiration page as a whole cell hair company owner. I cannot rely on any of my clients, posting tagging us as their source, because that would expose their plug and then everyone that they sell to would know to just come to us and get it at half price.

So that’s the last thing that we’re going to do. That’s the last thing. They’re going to do so, knowing that we weren’t going to have that feedback, knowing we weren’t going to have that user-generated content, we decided to make an inspiration page that provides value to stylists value, to models, because we always try and tag the stylist and the model And our audience is growing at like a thousand followers a week.

I think faster than that, because we’re almost a twenty one. Twenty two thousand – and we started this at the start of the year – and this is with very little user-generated content. I’d say less than 5 % of our posts are actually of like photos that we’ve taken ourselves so posting on Instagram. As long as you are consistent as long as you are smart about your posts, then you are going to grow as long as you are using your hashtags and following all of the advice that I always drop, then like search look through my articles on my blog There are so many articles where I talk about Instagram strategies, so we won’t get into all of them, but that is one free way.

Another free way. It’s what we’re doing right here right now. Yes, you guys know. I have upgraded my just down here. You guys know I love me. A glueless wig got to keep that down. Had all the puffs destroyed okay, so, yes, I did upgrade my camera quality, but when I started off recording content like the articles that have some of the highest views on them on my youtube blog were shot on my iPhone on my iPhone.

That’s it! If you want to go ahead and invest in more lights, if you want to go ahead and vest in more lights, I got the ring light up. There got some spots lights, I have so many lights. I have so many microphones, but I’ve been creating content like as my job. I was a jerk broadcast journalist. I worked in the news. I’ve been a content creator for over a decade. This is just kind of what I do, but you don’t need all of this equipment.

I recorded articles on my cell phone to specifically show you that you could do it too, that you don’t need all of this fancy equipment, especially when you’re not just getting started or when you’re just getting started. That, I feel, is an excuse that people make. Oh, I don’t have the right camera or I’m going to wait until I can afford to the lights. Get next to a window go out in the Sun. That is the ultimate light source and start recording on your cell phone show people what you’re working with when it comes to this hair.

This no label extension I have to show up, and I have to show you what I’m working with. Otherwise, you don’t know that you have the opportunity to buy it. That is what you can do. Low budget high return, marketing techniques, pull out your cameras, start recording articles. Let me see muse goddess is selling you of all people should invest in a little weeks here. Let me show you this: I got it on Amazon, I take it with me everywhere.

I know it looks like a fun toy. Ladies this play, but this extends – and you know what fits in it perfectly my cell phone and then guess what there’s a little tripod thing at the bottom – invest $ 20 into this stand. Every time you are practicing, you should be recording yourself. Go live a couple of times a week, make sure that you’re rolling on this doing popular dances to to popular songs and all that stuff.

In your version, your iteration people love reading and consuming tons of content on the same subject when something is going viral, it’s not just about who’s going to tell me about it first, it’s me wanting to see how you are interpreting this information. What are you going to say about this when it comes to you as a choreographer? You should be listening to like the trending things, see what challenges are going around there and show us how you are interpreting that through your artistry, Instagram was literally created for you and then, of course, YouTube is a wonderful visual, medium but Instagram says that’s where the Attention is that in people I’m people and people, I love reading people dance on Instagram.

It brings me joy. I need to get back dancing and so so to see another person doing that it’s you are providing value. You are giving people like me joy, because you’re dancing for us to something popular in trendy and we think and it’s just dope. So I think that is what you should be focused on making sure that you’re putting out constant content showing what you can do and I promise you will see a return on it.

You have no dancing. What is going on here. Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting a article of your dancing, oh and the focus isn’t going to let it do that. It’s not! I just don’t understand snow dancing on here, girl hashtags go ahead and look up the articles that I’ve done on hashtags daily anytime, you’re dancing.

You should just be recording it. I can’t girl. No, ah, no, that’s it! That’s the end of this Q & A cuz cuz. You don’t even read my other articles. I can tell by your content. I don’t mean to like go in on you, but I’m so hungry. So I really don’t coaching call thank you guys for sitting in on this Q & A session with me, charlo Brea, CEO of new level extensions. We help women start hair extensions companies launch their six-figure side hustles in the hair extensions industry, with our hair biz.

In a box program make sure that you check that out and no label extensions com, great Charlo, Greene


Online Marketing

How to Grow Your Business with YouTube (Best Marketing Strategy)

So, who is this article for this article is for anybody that wants to be an entrepreneur and start a business online so that other people can see that product that you have to give it’s all it can be for new businesses.

Maybe you’ve never done anything or maybe you’re already established. Maybe you already have an established business on your Facebook, blog or Facebook group, or maybe on Instagram and you’re ready to do something different. This is for you one more thing. I it’s only for people who want to take it seriously if you just want to play around you’re, not really sure you can’t come on here and make a article here and there and think it’s going to take off.

So, if you’re ready to make a commitment and you’re ready to really provide some content to grow your business, then you’re in the right place. Let me ask you a question: what, if you could get thousands or millions of people in front of your business? What would that do for your business, thousands or millions? You can do that on YouTube. You have seen some blogs that have literally 1 2 million followers.

Now imagine getting your content out there and have that many people reading you and seeing the content that you’re providing that has to go with your business. It is a numbers game if you’ve already been around. You know that so the more people, the more traffic that you have, the more people that have their eyes on you, the more growth that you’ll have and the more chances that you will have and being successful and selling through your blog, and that happens through the Links below we’re not going to talk exactly how to monetize YouTube in this one, but I’m going to tell you why you want to use YouTube to grow your business now before we start, I wouldn’t tell you explain to you how YouTube is different than other forms Of marketing, basically there’s two forms of marketing: one is called interrupt, based marketing, and then you have search based, think of interrupt based when you are reading TV and you’re reading your favorite show and then all of a sudden all these commercials come flying at you.

Ok and you’re, like I didn’t ask for that, I don’t really care about Gillette. I don’t shave my beard and I don’t really care, but there’s all kinds of commercials popping on. I didn’t ask for them to be there. They were there. They were interrupting. What I was doing it happens on Facebook, it happens in Instagram, you’re scrolling down going through your newsfeed and Facebook and all of a sudden, all these commercials and ads or ads are popping up, and you didn’t ask for those, and you probably prefer them not to Be there and isn’t it uncanny how they’re usually ads the things that you’ve been searching for, so there is no privacy on Facebook or online if you hadn’t known that, so how is YouTube different? Well, YouTube people are searching for you, they’re saying you know what I want to learn more about health, and fitness and vanessa has a blog she’s, providing recipes every day that that are healthy and nutritious, and I want to follow her and that’s what how people find You they come to you, you don’t come to them.

Now, it’s a little bit more complicated than that. You have to have certain ste search words and things like that. So write this down, that you want to do a little bit of cert research and search engine. Optimization but for today we’re not going to talk in detail about that, but that you definitely need to know a few things like that. But let’s just talk about why you want to be on this platform, all right so number one is: it will help your business grow.

I mean it’s that simple, but you have to be very consistent when you start making YouTube articles you want to make them on a consistent basis and honestly, in the beginning, the more you make the better because you’re just telling YouTube that you know I’m really serious About growing my blog and if you do want a week in the beginning, it’s just going to take that much longer for them to see that you’re serious, because if you did one a week in a year, that’s only 52.

If you do one every day in a year, that’s 365, you have to decide what your goal is. My personal goal has been to make 400 articles in a row and then I’m going to back it down, but I want YouTube to see that I am serious about growing my business and that has been my goal and I think I’m pushing 200 something. As of this article, but I still have a ways to go, but that’s my goal and I know I need to be consistent.

You also need to learn about engine optimization. You might say I’ve got this really good idea about making articles. Maybe you want to teach people how to paint. I would think that would be a good article or a good series, but I don’t know I don’t paint I’m not in that field, but maybe you want to start selling art lessons or something in a digital course, and so your articles have to do with tips And things about art, but maybe there aren’t a lot of people out there that want to learn that and maybe you’re finding that that’s not something that that’s going to be popular.

There are ways: there’s software out there, there’s tools out there that will help. You take your idea and research it and, before you start making articles and building a business from the ground up make sure it’s something that people are searching for. That’s the secret. You don’t tell people what they want, they tell you what they want and then you go. Ah lots of people want to learn how to train dogs.

I’r going to start making articles about that because that’s something that’s being searched. Okay and then maybe you’ll start a Shopify store, selling dog equipment, bowls and leashes, and things like that. Those are just ideas, I’m throwing out there and you want to provide content. Okay, when you’re making the articles you’re just not making willy-nilly different articles, they all have to be cohesive and about the niche that you’ve chosen all right.

So you’re letting YouTube know that you’re, serious and once YouTube knows that you’re serious. They will reward you they want. You to be successful because they can start putting ads on your articles once you’re able to monetize. There are certain mile markers you have to meet before you can monetize anymore and I’m not going to share those because I’m sure they’ll change over time. But if you can monetize and you’re providing content, then you’re providing YouTube a platform where they can put ads it’s a win-win situation for everybody, all right number: two: why do you want to use YouTube? It builds trust with your audience.

If they see you and see your face every single day or four times a week, they get to know you. You know yourself how many stars or people do you read on TV or do you read on YouTube and you feel like you know them, because you get to see them all the time, so you building trust and you’re there consistently in front of them. Now you might say: well, okay, I’m sold I’m going to do it, but I’m afraid I’m really afraid of making a article.

I’r afraid I’m going to look stupid. I don’t know how to do it, everybody’s afraid. In the beginning, everybody, we probably all look kind of silly in the beginning, because we’re not really sure what we’re doing and, as the time goes on, you just keep getting better and better and better. And I think the neat thing is about having your sucky articles. In the beginning is eventually I’ve seen people do it that have been around for 10 years and they’ll go and you look at them and you go man they’re out there on the stage and all kinds of things and then they’ll show you a article of when They first start and you’re like oh my gosh, I’m not that bad.

So just know everybody starts from nothing. My first article I made I made it on Facebook. I was scared to death and what I did just to practice get in front of the camera, and you might do this at first maybe get on Facebook, and I did a how-to article cuz. It’s easy to show people how to do something that you already know how to do and what I did actually now that I look back. It was really fun, but I did a how-to article on how to make fire starters and what we do is we take egg cartons.

We fill them up with sawdust my husband’s in construction, and then you melt wax my mom loves to go to yard sale. She, and I said just go, find me some old candles, so that’s one of her little things that she does and I just melt them down, and I did it right there on the article and I was surprised how many people enjoyed it and I had a Lot of views now that wasn’t so bad, but then I was in a group a course that I was taken and one of the challenges was to be personal.

To share a personal story. Well, I thought I was going to die sharing the story because it’s just when you have to start talking about yourself. It is a little bit different and my heart was racing out of my chest. I had everything written down word for word. Actually, I had it right on my computer and what I do now is just make bullet points, because I don’t want you to see me reading. That’s not what this is all about, but in that particular day that it was my first time I had everything written down, I’m sitting there scrolling and reading and before I sat down I’m just going to be honest with you, I had to go.

Take a drink, a shot of whiskey i-i. Don’t typically do that very often, but I was like I think it was like two o’clock in the afternoon, but I was like oh my gosh and, and I I just I could not get through it, but once I did it, this is the key once I Did it – and I saw that nobody sent me bad things, a lot of my friends who loved me. You know they’re going to say everything. Nice anyway said you did such a great job and the funny thing that happened.

I started doing articles after that and again it just became easier and easier and easier, and it’s funny my mother’s in her 80s and she has a cell phone, and you know how, when you read one article from someone, if you don’t know how to get out Of that article off that person’s page, every article they make will keep coming up. Well, I think about this time I had made that role and they’re on Facebook.

My mom calls me she goes. I had my phone on today and you just kept popping up one after another. She goes all day long and I’m thinking, oh, my gosh, so my I think it’s kind of funny, so my mother became my best fan, so it wasn’t as bad as I thought it would be, and you know what people love you they love you just the Way they are, and and if somebody’s going to be mean and tell you you suck, then you don’t really need them to be your friend.

After all, do you so it just keeps getting better. It really does, and it just keeps getting easier and and today you’re reading this and two years from now, you’re going to go man that article is bad, so it just you just keep getting better. It’s like anything that you do another thing number three: why do you need to put your business on YouTube? Is you can build your fanbase you’re, actually building numbers you want to get hundreds and hundreds of thousands.

I am have an influencer that I follow and I’m saying just less than a year ago I was following her and she was around oh, my gosh, maybe three hundred thousand followers and already she’s up to like a million. I mean it just it just tripled and she said the funny thing is once you get a momentum going you you just keep getting more and more subscribers in the beginning, it is like pulling teeth. It’s really hard because you’re brand new, nobody knows who you are YouTube is reading.

They want to make sure you’re serious, so they’re not going to throw to you out there too much. So it takes time in the beginning, but once you build that fanbase people will start clicking your links down there in the description. That’s where sales happen down in there or you take them to a landing page in those descriptions or you’re, giving them free things to get their email address. So there’s a whole process, like I said through there, okay, so number four.

I want to emphasize to you that making a YouTube blog and providing content in your youtubes, nothing bad is going to happen. There isn’t anything bad that can happen. Think about it. Usually, when I start out on a new endeavor, I always think. What’s the worst thing, that’s going to happen, I do that. Even I remember when I was younger. Even if I was going to speak, I would think. Okay, what’s the worst thing, that’s going to happen well, you’re going to get a ticket and I’d say: okay, I’m willing to pay a ticket cuz, I’m really not hurry to get to where I’m going and I’m willing to pay the price.

So with YouTube, though, there is no price to pay. The only thing you’re going to lose is some time but you’ve in that time. This is the thing you’re not really losing anything, because your communication skills will get better. Even if you stop the blog and you decide this isn’t for you, you have grown as a person you’re better in front of an audience. You have better communication skills, you’ve learned how to make articles, and maybe you started getting fancy and adding things in there.

So you’re only going to get better, there’s, nothing, bad, that’s going to happen and the process of making a article is actually simple, but the longevity of it is hard. So I want to explain that in this way, what if you were to run a marathon running step by step right is not hard. It’s a simple process just to run now, whether or not your body can last very long. That’s different same thing with the article.

It’s not hard to make a article. I actually have a little camera on my laptop. I think I paid $ 60 for it, I’m not using the internal camera because it wasn’t that good of quality, and I have a microphone that I bought Yeti. So there you go, I think that was a hundred, so maybe one hundred and fifty dollars. I have two pieces of equipment and that’s it a lot of people just use their their phone. I don’t have a high quality phone.

I have an iPhone, but I’ve got an older one, but there are times that I’ve used it. I might be outside or something and I’ll just do a article like that. But the point is that part’s easy, that’s the easy part. The process what’s hard is the persistence and the consistent consistency and hanging in there. There are days that you might say why am I doing this? There’s I’m not getting that many subscribers, I’m I’m not getting that many views.

I just want to sit down and cry. I mean there’s days that you feel like that, like you, you feel like it’s um, just no results and that’s where a lot of people will quit and that’s why you don’t see that many people that are successful, because when you start doing it you’ll see it’s. It’s time, there’s things that you have to do to build your business. You’ve got to build that foundation, especially in passive income.

You’ve got to put those systems in place. That will be there forever. That can keep making you money, and one of them is articles. Youtube articles are evergreen, they never disappear. So that’s a little tag in there for passive income. They don’t go away. I could make a article ten years ago and if, if the right keywords are in there and somebody searches for and it pops up, then it’s still there where, if you’re on Facebook or Instagram they disappear, they’re gone.

So that’s the difference there forever or gone okay. So those are the reasons that you want to stick with YouTube. And again I want to emphasize to you that’s staying consistent with your content and with your articles is what helps your success YouTube wants you to be successful because YouTube benefits. Remember YouTube is selling ads to people. You know there’s little ads that you always want to skip at the beginning of the article.

Even if somebody just clicks it they get money for that and it probably not a lot. I’r not monetized. Yet I will be, but they the longer people read those articles, they get more money and and people get very strategic and where they put those ads those little article ads and they the a person advertised benefits because they get to put their ad in front of Millions of people, if you have a huge audience, YouTube benefits because they’re getting that money and you’re providing the platform they don’t have to even provide one and all the people out there, making articles and blogs that’s where they put those ads.

So that’s a win-win-win situation and you get a little bit of money from YouTube for monetizing, so everybody wins, but you have to let YouTube know that you’re serious and by being consistent and sticking it out and providing that content lets them know. So what I suggest for you is get started on your blog. I have this in a article, a series, YouTube growth and I will continue to put YouTube articles articles in there that will help you with your growth, so be sure to click that link and again, if there’s not a lot in there, when you click it just Go back and keep looking because I will consistently keep putting articles in the playlist until then I’ll see you on the next article and thank you for reading.

Give me a thumbs up if this was helpful or if you have any questions. Ask because that’s what I’m here for I’m more than happy to help you

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Online Marketing

Top 5 Social Media Best Practices of 2020

Welcome to the we are slam show where we share marketing agency, insights, best practices and ideas to help your business grow. My name is tyler kelly, i’m the co-founder and chief strategist. At slam agency. We are a small but mighty full-service marketing agency, that really works as an outsourced, marketing department for marketing directors like you marketing directors that have an idea and a vision for where you want to go.

But you don’t have the team the time or the bandwidth to make it happen. That’s where we come in now today, we’re going to give you some insight into how we do social media. In fact, these are my best practices for social media networking now, typically, this is the type of information that an agency would want to keep to itself, but we’re not that way. As a matter of fact, we know that the more we give the more we receive, and so we just want to give you as much knowledge as much value as many insights as we possibly can, and this show today is going to do just that.

Okay, so let me ask you a question: what do you think is the number one reason people unfollow a brand on a social network, any ideas. Well, let me tell you it’s because their posts are too promotional. Okay, I’m going to share with you our rule here at slam. We call it the 80 % rule. This is a big one. I want you to write this down. No more than 2 out of every 10 post should be promotional, and this is true on every network, no more than 2 out of every 10 post should be promotional.

This is the 80 % rule. As a matter of fact here at slam we like to we try to make that the 90 % rule and with many of our clients we try to make that to 90 % rule, and so now I know you’re thinking as a marketing director. Well, you know my job is to promote the business that I work for. My job is to promote my brands, so you’re telling me that I’m I shouldn’t really be doing that in social media.

What should I do good question key is to really create content that people on an engagement network can get behind can share, can engage with, can can have conversations around. This is the type of content that you like to share. As a matter of fact, we do social media for an HVAC company. Can you believe it an HVAC company now, typically, this would be. You would think pretty dry content right. It’s like hey, let’s fix the boiler, let’s fix the furnace.

Let’s those are all promotional types of things, so when we got around as a group and we begin to brainstorm what types of content would work well, we had to come up with content that wasn’t necessarily focused on what they did and so what we had. So what we did was we looked at you know, associations we looked at, you know where were they giving money? Where were they donating their time and one of the things that we realized was that they were really dedicated and devoted to the humane society, to making sure that pups had a home? And so what we wanted to do was number one was highlight.

That association highlight that relationship, and we did it by creating a pet of the month contest where essentially, people would submit photos of their pets, and we would select a winner each month where professional artist would then create a portrait of their pet. We would give them the portrait. The client would give them the portrait and then that portrait would be hung in a pet Hall of Fame and our clients office, and this has been going for over for almost two years now, and it has been one of the most viral campaigns we’ve ever put Out because people are engaged and what this does is, it puts our client on their radar so that when it’s time to pick an HVAC company, they know who they are, what they do and they have a connection to their brands.

So they’re going to call this company that’s one way that you can promote without promoting in social media. So one of my five best practices well number one is what I call pee pee pee pee. Now we hear all the time about b2b and b2c, which, if you’re wondering business-to-business business sumer these are these acronyms that we hear all the time in social media. I really want you to be focused on this idea of p2p okay.

This stands for person-to-person. Social media is a personal experience right when you log in and you’re you’re you’re scrolling through your facebook feed, or you know, you’re flipping through Instagram photos or stories. It’s personal, it’s personal to you and so as a brand. What you have to do is you have to make sure that everything you do is personal. It’s person-to-person, don’t think of it like you’re on this, don’t think of it as like you’re on this big hill and you’re talking down it’s.

Never it’s never about me as a brand talking to this, this mass of people right, it’s about me as a brand as as a person connecting with another human being person to person. Okay, if you keep that in mind, then when you sit down to write your social media post, when you sit down and communicate, then you’re no longer communicating to the masses but you’re communicating to individuals to human beings and you’ll notice that your copy will dramatically improve.

If every time you sit down to write something you think P to P, the second best practice is the 80/20 rule I mentioned and again, because it’s key, no more than two out of every ten post should be promotional. Okay, the number one reason that people unfollow brands on social media is because they post too many promotional posts. My number three best practice is perception is reality now I really want you to think about this, because this is really key.

Okay, perception is reality. What does this mean? Well, what it means is that, however, I perceive you to be as a brand. That is my reality now remember. Social media is p2p, it’s person-to-person, so it’s not about what you think of your brand. It’s what I think of your brand. Okay, and for me, my perception is my reality: now you might be thinking. How can I influence someone’s perception of our brand and that’s a really good question? As a matter of fact, we talked about that a few weeks ago in our show about confirmation biases as a marketing director, you can utilize confirmation biases to your advantage by number one being aware of them and then number two by utilizing them ethically.

Okay, social media is a great place to apply some of the principles in that episode, which will link to in the show notes. Okay, here’s three things I want you to think about. When you think about perception is reality, number one is familiarity, bias. Okay. This is key if you are building a personal brand, if you’re building a brand, where there is somebody front and center, then you want to make sure as a marketing director you put that person front and center over and over and over again, because people buy from Those that they like and trust and in order to accelerate this liking, and this trusting you can build familiarity.

This is called the familiarity, biased, which simply says that the more people see you the more they like and trust you, okay, if you’re a brand that doesn’t have a person that you can put forward as the face, or you know a group of people that you Can put forward as the faces, then that’s where you really need to take a step back and think about how can we, as a brand that essentially, is recognized by a logo? How can we become more personal? How can we be more p2p so before we even get to this point, you have to think about p2p, and how can you do that as a logo as a corporation, if you’re just posting from this entity, that is unapproachable, then a lot of times you’re not Going to be as engaging in social media alright, this is why fast food in fast food, you see the trends with comedy it’s where Wendy’s and Jack the Box they’re really able to build this p2p to build.

This perception is reality through the molarity. By being out there by injecting their brands and making them more personal, okay, this is this is where comedy really comes into play. The number four best practice that I want you to be aware of is to follow blog norms. This is so huge because a lot of times this just doesn’t happen. Okay, we think that we can just create a article for youtube and then just like distribute it in facebook and in turn all these places.

But the thing is number one: each blog has its own norms in regards to formats in regards to times and links of articles in regards to the way that people communicate. This is a big one right so like on Instagram stories, I’m going to communicate differently than I would on a Facebook post. I can’t put hashtags in a Facebook post and expect those hashtags to go too far. The hashtags that I use on LinkedIn are going to be completely different than the hashtags that I use on Instagram and so, if you’re taking social media as if you’re taking the approach of I’m just going to create one piece of content and then put it everywhere.

You’re taking the wrong approach, you need to follow blog norms and what that means. It’s like you have to be in each blog authentically in a matter of fact, that’s number five number five is be authentic, no one likes it when you’re, fake and in social media. We can tell okay, we can tell when you’re, not being your true self, when you’re not being your true brand. Okay, it’s obvious people, they have a, they have a BS meter and and – and we can see it a lot of times – brands get into trouble because they’re trying to be something that they’re not remember, p2p, remember perception is reality and kind of just be yourself, be Authentic authenticity is all about being true to your brand values being true to your brand voice.

If you can do that, then you can be authentic. These are my best practices for social media networking and I hope that you’ve been able to take something from this article. I hope that you’ve been able to pull something that you can use today. I want to leave you with this one final tip editorial calendars, use them. Okay, it’s super important that you get organized as a marketing director and the best way to do that in social media is to utilize an editorial calendar, an editorial calendar just at a high level.

It allows you to organize your promotions. You know any special events, any dates that are that are important for your business. Your brand, you list those on a calendar in any kind of high-level, insert ideas for the types of content that you want to happen week in and week out on, each of the networks. Okay, I promise, if you, if you aren’t using the editorial calendar – and you start using one you’re, going to instantly – feel more organized you’re going to be able to report on what works.

What doesn’t work you’re going to know? What’s coming up, you’re going to stop doing things last minute or in the moment, and it’s really going to allow you to implement the best practices that we talked about and it’s going to allow you to really level up when it comes to your social media game. Okay, so a few quick tips for editorial calendars number one editorial calendars use them now. If you’ve enjoyed this episode of the we, our slam, show if you haven’t already please subscribe, you can do that on.

You can follow us on Spotify. You can subscribe on iTunes. If you’re reading on youtube be sure to number one subscribe and then number two hit that Bell and if you’re you know, reading a clip on Facebook or anything like that, do me a favor Instagram TV. Do me a favor and let me know like shoot me, a comment DM me or you can email me at Tyler at slam agency com. If your marketing director, looking to up your social media game, we can help you with that.

This is something that we’re really passionate about and something that we’re really good at it’s taking. You know just your your ordinary SEO and taking it to that next level, I’ll be happy to share with you some of the things that we’ve done for brands, big and small, and hopefully we’ll partner with you to do something amazing. Now, if you want to reach me in that capacity, just go to slam agency.

Com and click the button for free consultation, it’s the big pink button at the top of the page. You can’t miss it. Thank you for tuning in. I will see you next week, thanks for reading, if you like, what you saw subscribe then hit that Bell you’ll be the first to be notified when new content goes live. After that you can read more articles from slam agents. We picked something

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Online Marketing

Offering Coupons and Promotions to Help Customers

Today, to talk about ways to boost your sales during This COVID-19 crisis by running promotions or offering coupons, We realize that it may seem Counterintuitive to offer discounts or coupons when times are tough but now’s the right time, because you wan na encourage your customers to Continue to buy from you And let’s face it, some of your Customers may be struggling so a good promotion or Coupon may be just the thing they need to get them to Make that buying decision Over the past two weeks, I’ve Seen, restaurants and stores offering unique things in My area here in San Diego, For example, I’ve seen Some of my favorite stores and restaurants selling gift Cards at a discounted rate – and this is a great way – To earn revenue right now and your loyal customers who love to come to your establishment, they’re going to wan na do so more than ever, when social distancing Is a thing of the past, Some restaurants that I Know have gotten creative with their take-out options too.

I’ve seen some of them. Offering free dessert with take-out orders and some are selling full or half trays of Their most popular items at a great price Yeah most of the companies That I buy products through online are offering Free shipping right now, which I’m super frugal, so I love this And with more and more people, Turning to online shopping, especially during the COVID-19 crisis, this is a no-brainer And, of course, the other Thing I’ve seen are a lot of special coupons and discounts.

With my favorite retailers, I’ve seen offers for Buy-One-Get-One free or a certain percentage. Amount, if I spend so much – And I know a good sale – can Entice me to buy something that I’ve been thinking about Yeah totally. These are all great ideas for running promotions during this time Darlene can you show us how To create coupon codes for our Websites, + Marketing, Ecommerce customers Yep I’d, be happy to do.

That Emma, let’s get to it, We’re going to start on the Websites + Marketing dashboard From there. Let’s choose Marketing and select Coupons, Select, Add to add a new coupon We’re now on the Create Coupon page. First, we need to create a coupon code. This is what customers enter. During the checkout process, If the coupon you’re creating Is representing a certain sale or free shipping make That part of the code, For example, running a sale right now on the COVID-19 crisis.

You might want to use STAYSAFE Or STAYHEALTHY as the code, If you aren’t feeling Creative, that’s, okay, you can click the Get A Code link and one will be generated. Just for you We’re going to use STAYSAFE. The code can be between Three and 30 characters and it’s not case sensitive Now, you need to select when you want the coupon to start and end. If you don’t want the coupon to expire check the Never End box, The Options section is Used to add restrictions to the coupon, You can limit the coupon To a product or category Just check the box and Make your selections You can also set the Maximum number of products per order that will receive the discount, For example, you only want To give 20 % off of one item, The next option gives us the ability to limit the number of total uses that the coupon can be used by everyone, not just one customer.

For example, you want To give 20 % off, but only to the first 100 customers, You can add that restriction here. If you want to require A minimum order total you can add that in this section, Maybe you’re offering a coupon for $ 10 off once the customer reaches A certain threshold We’re not going to add any Restrictions at this time, so we’re going to click, Save Now you’re back on the main Coupon page.

You can see an overview Of the coupon details and you can edit the coupon By clicking the pencil icon or delete it by clicking the trash, can That’s it. That’s how You make coupon codes. Thank you, Darlene, Hey! That does look pretty easy. I hope you thought so too, Once you have your coupon set up, make sure you share the Information with your customers put it front and center on your site and send an email to existing Customers to let them know and don’t forget to share Over on social media too – And we understand that Times are tough right now for everyone, so letting your Customers know that you’re still here ready to help Them is always a good thing.

It was great to see you Emma Yeah. You too Darlene stay healthy, Stay, safe,

Who is helping with your digital business footprint?


Online Marketing

Marketing For Local Businesses in 2020

You went full local right You’re on the first page, Correct when you type in your, what is it, What are the keywords? Keywords correct, So we rank…. We help businesses rank for keywords in their local market, so They are able to find So, in instance, Santa Monica dentist, or you know, Santa Monica design studio. We help businesses get found. Through those keywords Yeah, but what I mean when I look at the Google, you have literally like eight positions.

Eight first We have six positions and then the- Plus articles for article production in our city: Okay, so how did you Get so many positioning on a Google, It’s really about understanding what Google is looking for and using –‘Cause Google literally Tells you what they want And you know for us It was understanding you know with Google when You’re, looking for a search, there’s different things: That you wan na consider Which the first one’s the Google 3 Pack 3 Packs, are pretty much going to be the three little things that show up when you type in a business, It’s going to have their name.

.. Their name, their directions. Their phone number – That’s a Google 3 Pack, Underneath that — People also call it a Snack Pack, 3 Pack, whatever it may be, Underneath that that’s the Organic search pretty much And then for us what we did. Through optimizing citations, which citations are things Like Google, My Business Bing Yelp Easy Local. These different places that You know are directories We listed and optimized Our business in over a hundred of them There’s different numbers.

You could do, but we optimized them with Our keywords in there with our phone number address and name Okay, I see All these different places. I see what you did there: Okay, We created a signal, So we let Google know They were like “, Hey, Listen: here’s our business “ We’re listed on all these Different directories “ and we offer all these different services.” Okay, so we build this kind of net right.

Yeah, the web, Okay, so that’s one interesting thing:,’cause. What you just told me is that when people search for it right – And I wrote an interesting article about search and discovery, And how that unfolds today, Because you see number of searches on Google, has been the same since 2012. Okay And the number of People using the internet has skyrocketed. Okay, So what that means that these days people are searching less and less, but when you count it up, For a search per one person it equals to one search per day.

So that’s not a lot right. But when you look at a social media, people started spending time more then, and when you calculate time, They spend on social media, they spend around 50 minutes. A day on social media, So people are shifting From search to discovery, And what do you think about it, I mean I partially Agree with you on that, and the reason for that is that something that you won’t see with just on Google search results.

Yeah is the information of voice Voice is taking up a Huge market (, mumbles ), That’s the thing yeah And it’s a huge thing. You know I mean And that’s another whole other frontier to talk about. But you know it’s Optimizing SEO and all that That’s another role that Plays within you know, voice, But that’s, I feel, like that’s a whole other topic of discussion, But I mean there’s still –. It’s still a very used platform Because for a lot of the People that I work with and my ideal clienteles, There are the old — and it’s like think of how Do your customers think where are your customers at And for me I know that my demographic is 40- to 60-year-olds.

That work. You know at an office sit at a computer Yeah And I need to think like them about what are their search terms and what are they looking for online And that’s what I try to Implement in using my websites when they are doing, search and discovery, they’re finding articles about hey, how much does a article cost? How long does it take a article to be made, I’m creating all this different content, Yeah and that’s the thing That yeah, That’s the thing What you are saying: Is when people search for this article services, you just give them the article, because article is a very good media right.

Correct So give them a article how to do it and how to reach it, But now that we kind of see the people shifting towards discovery, Am I saying that right, Uh huh: What do you think will Be the role of article Because, right now it’s Like explaining how to do what you are searching for, but in the future, as more and more people are heading towards discovery, what do you think will Be the role of article Well, I mean, I think, The current role of article on top of educations are going to be retention.

You know what article really works, for you know small businesses, Okay, It’s all strategy really because you implementing A article into your website So, like let’s say you are a dentist Yeah. Now you have a article on your website and we helped you rank to get there. Now someone clicked on the Google 3 Pack and they see a article there Now they’re spending 30 seconds to maybe two minutes. Yeah, that’s true: if they’re entertained, Enough on your website, because they’re reading a article They’re, not spending Time reading the content and that’s something You have to understand You writing content.

You’re doing it for Google For Google to understand — Okay for the algorithm, Exactly Okay And then you producing article content, that’s for your consumer! To be able to understand what you’re doing And the way that that Plays out in two ways is that the article helps Your client understand what you do, but then It also helps you keep your client on your website longer And the way that that strategy works is that now that the client Is spending more time on your website, your bounce Rate decreases with Google So then to Google.

It’s like hey. This person went and clicked on this dentist and now they’ve spent three Minutes on this website, Normally other dentists. In the areas people are spending 30 Seconds to a minute and they’re clicking off: Okay, This website is more relevant to what People are looking for because they are spending more time in it. Okay, I see So to Google they’re going to favor You because they’re, like you’re, providing — All the care about, is user experience.

Okay, that’s very interesting because that kind of links up to something that we spoke earlier. You told us that social media is not the best place to be for small companies. Why is that? Yes, and no So for small businesses, Okay, If I was to give –, If I was given a marketing budget, I wouldn’t spend time…. I get a lot of companies like “ Hey. Can you do social media for us?” And it’s to me Yeah is not the best strategy, but it all depends on What you’re trying to do Now, if you’re selling this product, I would spend money on social Media creating article content.

I would call my buddy Mole. He does lifestyle brand articles, ( Stanley, laughs ) And be like “ Mole. I Got this great product “ Create a article for me..” Yeah, I would then advertise Through social media through YouTube to sell this product, but the thing is when you’re A service-based business and I’m just going to Keep using a dentist Yeah, I don’t want to see your Article on my YouTube feed, I don’t want to see your Article on my Instagram feed cause.

I don’t care about — Like when people go to the dentist when they look you up it’s because they’re in pain, And they want a fix right now and then Yeah So, unless –, If you’re a dentist, a article that you can do is How to Brush My Kid’s Teeth, How to Floss. There’s like those little Things that you can do that you know you can bring some Sort of value to people but for the most part, If I’m on my Instagram and you’re, not a hot Doctor, like most girls like to look at ( Stanley, laughs ): I don’t care about seeing That kind of stuff, So you have to understand the mentality of you, Know your clientele So going back to what we Were saying rewinding, it is that if social media Plays part of your strategy that after we optimize your website and now you have SEO and your Rank – and you have a article, I would then re-target You using social media.

Ok, I see so you would use social media as re-targeting Correct for people who already showed intent Exactly they already Visited your website, they know that you exist Okay, but people who, for example, are –. Let’s say we have these people right who are following some kind of dentist or stuff like that. That are Interested in this topic, right, Maybe dentists, are not like the best example in this case, Let’s maybe shift it to Whatever institute you want eCommerce, Let’s shift it to eCommerce and, let’s say sneakers right, It’s hot! So let’s say you have these people who are interested In sneakers per se as a topic, So wouldn’t you then try to Target them somehow, with article Just kind of build your Awareness about your store, Yeah, but I mean but That’s different, though, because I feel with if You’re selling sneakers Yeah in the market like if You’re in New York City, different situation, Like you, have to play to your market and not every –.

Like that’s the thing, not every strategy is Going to work for everyone, You’re in New York, City and You sell custom sneakers Yeah, you could do a lot of advertisement.,’Cause there’s a lot of outreach, but for me in my local Market, you know a sneaker. I would advise you to not Even to start a sneaker store, ( Stanley, laughs, ) The money you’re going To spend on overhead to start a sneaker store start it outta your garage.

Okay, so is there any Product that will be hot. Well, it’s not so much about –, It’s services versus products, Yeah They’re two different Marketing strategies, you know what I mean: Okay, I see what what you mean: So yeah.’Cause, it’s like not Everything’s going to work for –, I have a client that he Sells medical bandages and he wanted to do local search. I’m like dude, that’s not like –, It’s about being smart with your money and what you’re going to do Like for you to wan na.

Do local Search for medical bandage, it’s not smart allocation of your funds, Like you know, you’re, better off targeting people on social media that own medical department stores, Okay, If you were going to do that, you know what I mean: Mhm But it’s like having an understanding of who is it that you’re trying to reach to, and then you have to contextualize Your marketing to them, Okay, Okay, now I’ll circle back a little bit; Okay, because what you did Is you used YouTube for marketing to dentists right? You showed this article that You made for dentists, Correct, Basically just testimonials right.

I took –, I found a dentist That I wanted to work with Yeah and then I found a bunch Of really good reviews that he had online and I made a little 30 second article of it, and then I ranked it on YouTube. I just love it, And I was like hey saw, you had a really great reviews. I made this article for you check it out. It’s ranked on the first page of Google or YouTube Okay, Okay, so that was kinda unconventional way.

You Used YouTube for the dentist, I would say right. Correct And right now we see a like a huge rise of Tik Tok right, Yep At this point, I believe it’s higher than Facebook, if I’m correct It could be, The user base is skewed. So young right now that you know for the — And there’s still a lot of people even in this pro-group Yeah that have never used Tik Tok before Yeah. That’s true. I Haven’t used it myself? Okay, so there you go Like I spend a little bit of time because it is emerging article Okay and it’s the same way that Insta — When I started Instagram, it was 15.

Second articles, Oh yeah, I remember that I needed to compile a Story into 15 seconds Yeah, I remember that Those things evolved The same way: Instagram Used to not have Stories Snapchat had Stories, they –. You know what I mean. These are all feature-based. Okay, all Tik Tok needs to do right now. — But Snapchat was never used commercially, though Yeah there was Was it There was ads in there like? I think, a really great strategy that used to work for Snapchat is when you used look at a map and see where people were at Mhm, you could then do service-based — So like something that I saw a lot with Redbull in my area.

Is that Redbull somebody — A friend of mine, used to work for them. They used to go on Snapchat and look at all the hotspots. To see where they were on weekends and then Redbull would go out to those areas. Oh and promote Redbull I see that, like a heat map Exactly!’Cause, they knew where all the heat map was at, where All the people were at Okay, so that’s one way to use Snapchat Correct, And what would be the way to use Tik Tok? I don’t know Okay, It’s new! It’s new! So have you ever seen? — Influencers Influencers ( Stanley laughs )’Cause, like it’s really Easy for you to go –.

I have a friend right now. His name is Lucky Goats, Kid’s, 22 years old. He makes dog articles. He makes funny skit with his dog This kid’s 22 years old, He’s getting paid 150 bucks a day Mm; hmm To make a funny article: Okay, -‘Cause he has music producers now,’cause. He has about 350,000 followers, Yeah But music producers want him to use their songs on his articles for them to get exposures. What Yeah, but that’s the thing, 22 years old, if you got paid to make a 30 second article for 150 bucks like dude, that’s like –, Okay, I’m getting to Tik Tok Yeah man! It’s a young platform that Yeah, it is for you to reach to get a lot of reach.

It’s not hard. Are you on Tik Tok I am Okay, so what are you doing there? Nothing ( Stanley laughs ), I’m consuming I’m consuming. I’m learning I’m seeing what people are doing Like what I’m most amazed about Tik Tok is the young creative people and their ability to tell stories in a very funny and different complex ways. Isn’t it like one there’s a short article, It was like Vine, I mean, there’s articles That are 15 seconds long and there’s articles that you know they’re 10, minute — or one minute long, but there’s also –.

I could shoot a article and you could take my article and you could collaborate on that article. Okay, I got it Which you see people doing things that I’m like whoa? I didn’t even think about. That you know what I mean Like taking really out: Of weird context, articles and putting them together, but it’s — Okay, I see That’s where I think you know where article’s going to Change because you know for a lot of what we do now.

It’s — The consumers I market to are a lot older, But eventually that’s Going to skew down so you have to — The same way that you have to change your article format for YouTube than you do for Instagram. And for Facebook, Okay, You’re going to have to change that article messaging to be Able to reach those people So the same way: — On Tik Tok right Exactly so, if using You know different GIFs and things like that within your article and using these different motion: graphics, you’re speaking to the Young demographic, too, Okay, I see So you have to be able to –, So me right now.

I just want to consume and learn, see what the kids are doing Then. Also it’s a really great Place to find young talent, You know what I mean: Okay, yeah Like for me being able To reach out to a kid, be like hey, Like cheap influencers at this point, right, Exactly cheap influencers, But even no creative people, Yeah -‘Cause: it’s a lot easier for me to hire a 15-year-old to make another Article for a 15-year-old than for me to hire a 30-year-old to make a article for a 15-year-old There’s a disconnect Yeah I mean at this point when you Get some kind of work where you need to market to young people.

You already got it right. You know where the place Is and how to reach it Exactly Okay. Okay, so that’s it! Thank you! A lot man. It’s been a pleasure to talk with you. For sure man All right, a pleasure Okay: cheers ( laughing ) Peace. Okay, that’s been Actually, the first time I did this kind of shit How did you like it