Tag: small business marketing

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What Is Digital Marketing And How Can You Use It To Grow Your Business?

It makes being in business easier than ever. Let’s get into this article how’s it going everybody. My name is Brandon brashears, I do digital marketing.

I have an agency called maverick digital marketing. I also have podcasts and create content and create daily marketing articles here on YouTube. So if you are trying to grow your business or if you want to start a business, want to start an agency if you’re looking to do any of those things, then please consider subscribing, because I create daily articles that helps you to get better at marketing.

So what is digital marketing? Well, you’ve probably heard about things like content, marketing or blogs, or article creation or just in general, there’s social media marketing too, like there’s all of these different concepts and that all falls underneath the larger umbrella of digital marketing. Digital marketing is using anything on the web. To take attention and turn that attention into some kind of an action – hopefully so sometimes you’ll have people that want to sell things like on websites like Shopify or click funnels or WooCommerce, or other tools like that.

But how do we get people to go and take action that we’re looking for them to take? That’s exactly what digital marketing does now, I’m a huge proponent of content. Marketing I mean content. Marketing is a part of digital marketing where we create content, that’s relevant to a group of people. We use that content to segment those people and show those people offers there’s also pay-per-click marketing, there’s search engine, optimization, there’s social media marketing, there’s, email, marketing, there’s, ecommerce marketing, there’s all these different specialties of digital marketing, but ultimately what they do is they take attention and They turn that attention into action, and so it really is as simple as that human behavior is pretty much the same.

It’s really interesting. If you look at books like scientific advertising, it was written in the early 1900s and it’s super super relevant because it’s today, even because peoples typically behave in certain ways. So we use the what we know about human behavior to drive attention and drive traffic to different offers, and then we get people to buy typically things that they need or want based on their activity and that’s what digital marketing does now.

There’s two kinds of ways to get people to do something you can try and get people to do something by enticing them to do something or you can get people to do something because they want or need it already. Now I’m a big fan of trying to find people who want and need what I’m selling, instead of trying to make them consider that they should be buying something because it’s a lot easier to find somebody who wants something.

For example, if you’re trying to sell hamburger. What’s the most important thing that you need, some people might say: well, we need the best quality, meat or buns or lettuce, but I think that if you find a starving crowd, who is really really hungry, they’ll pay a lot of money for that cheeseburger because they Already want it and they’re starving, so that’s kind of what digital marketing does through content and other strategies.

We use attention and we take that attention segment it and then show relevant offers and make offers now a lot of times, especially with businesses. You’ll hear you know what digital marketing doesn’t really generate, return on investment for me and they get confused a lot, especially when it comes to social media, marketing or other blogs, where they’re, creating content and they’re doing a lot of work and activity, but they’re, not turning That activity into actual sales or leads, and so a lot of times, especially if they don’t have a clear strategy, digital marketing, seems really difficult.

But the way that we do digital marketing through my agency and the way that good marketers do marketing is that they’re able to measure and track their offers. They’re able to track return on investment return on adspend and typically they create one objective per campaign and they measure that objective. So most marketing in general, you start out. You’ve probably heard the term a marketing funnel and a marketing funnel is a big component of digital marketing, because we drive attention and traffic and find out people that are interested through segmentation, and then we show offers so you have three stages of the funnel there.

We have awareness which, in order for people to understand, or in order for people to do business with you, they have to know about you right and if they don’t know about you, they can’t be business. So that awareness is at the top of the funnel a lot of the content that we do and create, gets people to be aware of our content and aware of our brand so that they can take the next step in our relationship.

The next step of the funnel is the middle of the funnel, which is evaluation so once they know about you, they have to evaluate you once they’ve evaluated you, then they can convert and that conversion process happens. Once somebody becomes a customer and pays you and then hopefully they continue to convert over time. So we take the attention and the time met where people are spending time we take.

So we take places that people are spending time on, like social media networks or Google or Yahoo or Bing or other search engines or just anywhere. People are generally taking time and we drive people through different funnels. Now funnels are going to look different depending on the different stages of the purchasing process. People are in so, for example, if you have somebody that is just researching what the best kinds of cars for having a family member, never sorry for having.

So, for example, if you take somebody who just is starting off the purchase process and trying to find out what kind of cars are best for having a family, for example, that’s a very different stage of the funnel than somebody who is looking at specific lease payments On a specific model of a car, and so in general, we and depending on what your business is and depending on how you want to be targeting people who want to do business with you, you’re, going to target different stages of the funnel and be able to Drive action and activity based on what the person searching or the person engaging what their mindset is and then what action they’re looking to take.

So it’s definitely a science and an art, because your business is special and even though there’s a lot of similarities between different businesses, you’re going to know, ultimately what your clients want and need more than probably anybody else. So how is digital marketing different from traditional market? In general, it’s pretty much the same. The only difference is that it’s all done online. So in the past there have been TV advertisements, newspaper advertisements, Direct Mail, billboards, things like that.

We pretty much have an equivalent of those inside of digital marketing right, so billboard ads are like banner ads, for example, and Direct Mail is like email and newspaper and advertorials, for example, are a lot like Facebook. So there’s a lot of overlap between marketing and advertising. In general and digital marketing, it’s just that the tools and level of sophistication that we have within digital marketing allows you to track and understand exactly what’s going on what your conversion rates are, what your return on adspend is, and so for that reason it is amazing.

Most business owners have more tools now than they ever have had before. One thing, that’s so cool about digital marketing, too, is that the barrier to get started is very low, and so there’s a few things. That’s exciting about that and there’s a few things that are not so exciting about that. So, since the end buried entry is super low, you can go right now and start running. Facebook ads and you’ll be up and running within just a little bit, which is amazing.

It’s not too hard to get started. The problem is, is that it is extremely crowded and it is extremely competitive, and so if you don’t know what you’re doing you can quickly waste tons of money and a lot of people do, and so, if you ask most small business owners, have you ever run Facebook Ads almost all of them will say yes and you say great, what was the return on that spend on that? They’ll have no clue because they don’t know how to set up and measure and track things.

So I make daily marketing articles here that helps to educate you to understand exactly what you should be doing for your digital marketing and how to grow your business in a way. That’s measurable and scalable. That’s what’s important here. We need to understand. What’s working and what’s not and the only way that you can do, that is by setting specific objectives and having each of those objectives be measurable, now determine, depending on what part of the funnel you’re we’re working on if you’re generating awareness, if you’re generating a valuation Or your generate conversion you’re going to be measuring those objectives differently and in the next articles, we’ll talk about the different objectives that you should be measuring across each step of the funnel.

If you need any help, they’ll, please don’t hesitate to ask and comment below if you need any helper, if there’s anything that I can do, I love digital marketing. I’ve been doing this for about twelve years now and it has changed so much, but I just see that there is a huge opportunity for small businesses. If you are a business and you’re, not creating content and you’re, not driving people through finals, you’re going to have a really hard time to stay in business, business is shifting and it’s lingering more and more towards online.

So if you don’t stake your claim right now in the land rush, that’s happening in digital marketing, you’re going to be way behind the curve, so the best time to start is today well, the best time to start was actually yesterday, but the second best time is Today, so if you haven’t started, please let me know what I can do to help if you ever need help with anything again. Just comment below happy to answer questions and please consider subscribing.

I do daily marketing articles here and I love this stuff, so I’ll see on the next article be sure to subscribe, have a great day.

 

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How To Find Instagram Content Ideas That WORK | Restaurant & Small Business Marketing 2020

I still remember: we Would spend like two or three hours trying to figure out what we should be posting figuring Out about the caption to write and figuring out whether the pictures that we take are Polished enough and whether people actually like them, Sometimes we post content and it is engaging Super well people like it a lot Other times. We take pictures and we think It’s going to be a hit, but it’s a dud.

We don’t even know what works and what doesn’t Work, which is the reason why I’m shooting this article Last week, I shot a article about how do you Create 30 days of content for your Instagram feed all in one day And after that article went out so many of You guys have been emailing us and asking us “. How do you actually plan for content?” And that’s what this article is all about? So let’s dive right into this okay Number one thing when it comes to content: Creation is to figure out what people are looking to see And what I mean by that is: go into your current Feed right now and see what types of pictures people are actually engaging to Not just random troll comments: okay, We’re talking about comments that are people Actually enjoy your product, People are like “, Oh my god.

This is amazing. Oh, this is really cool. How do you do that??”? When people ask you questions, you know: they’re Engaging When they give you the likes, that means they Like it, okay Check out the types of content that has the Most engagement that has the most likes You’re going to be able to find a pattern. From there onwards, Sometimes you’d be posting behind the scenes. Pictures sometimes you’d have long form, messages and content, or it could be articles.

It could Be pictures It doesn’t matter what it is Find that common thread of what people are Actually, looking for in your specific content and that’s how you’re going to be able to Do it Go on your competitor’s feed and check out Basically, all their posts and see which one has the most engagement, which one has People talking about And then we can categorize, that type of post Whether it be a long form post, whether it be a short form, whether it’s a quote whether It’s a behind the scenes, whether it’s a how-to article Figure out specifically what your demographic Are looking for Now that you know the types of content that Engages the most that gets the most likes, that’s the cue of the types of content that You need to start creating more of Whether it be a long form post or whether It be a behind the scenes.

This is your customers telling you what they want So when, in the future, it should influence The type of content that you’re creating That’s how you find out the types of content, The second way of planning your content is This crazy tool called AnswerThePublic And what this is does is basically, you put In there, a keyword and once you put in your keyword, it automatically generates the way That people search using this keyword Anywhere from “.

How do you make ice cream?” To “ What types of ice cream is the best “ or “, Which type of ice cream is the fattest?” And from all these questions, these are all Ideas on the types of content you can create, because these are the types of content that People are actually searching for online And this tool allows you to never run out. Of ideas, because it has hundreds of questions in there just for one keyword, So imagine if you’re running a restaurant You have tons of ingredients in there.

Then now you have tons of content that you Can actually shoot for your demographic? This is a super powerful tool, You’re not going to run out of topics to talk. About because, after using this tool, you can put in any keywords and you’re going To generate tons and tons of keyword, ideas of how people are searching for this specific Term So next time, if you’re thinking about creating Content, this is a really good tool that allows you to come up with content ideas Now the third way to content plan for your Instagram is to look at all the events, I’m talking about all the events from National Hot Dog Day to National Ice Cream Day to National Strawberry Day.

These are all crazy ideas that you can actually Implement and create content for for your Instagram feed and for your food and beverage. Business Be creative with this whole aspect. This is what makes you become relevant. This is what gets people talking about you And that’s the whole point of us running. Instagram Is to be able to stay in the loop, be in front of customers and be top of mind. That’s how you’re going to get them through The doors all the time And, ultimately that’s why you’re doing this So make sure that if you’re doing your content, Planning this is a super crazy tool that we always use is to be able to check the Types of events that are happening on a daily basis and we’ve planned this a whole year, In advance So go on, Google check out the types of events That are happening and then, from there onwards, find the type of events that actually you Can have different spins on So, for example, if there’s a National Ice Cream Day for us, we make a nice National Ice Cream flavored right.

If it’s National Strawberry Day, then we make A strawberry ice cream So on and so forth right So then also there are the big holidays that Are happening as well Mother’s Day, Halloween Christmas, Those are all opportunity for you to be able To create content for Instagram and to stay relevant Now that we’ve talked about the three types Of content that you can create, whether it be your own engaging content and your competitors, Engaging content to what the public is actually searching for to the types of events that Are happening within the area now we’re going to dive into the type and the format of content.

You want to be able to create for your Instagram feed. There are basically three types of content: Format, article story and pictures Now of a article article is super important. And it is the future because of the fact that everything is fighting for our attention. Simply having a picture is just not good enough. Video is the way to go, which is the reason Why so many people are creating articles out there nowadays because it captures your attention? Because this is the way to be able to come out from the noise.

So if you have an opportunity, definitely Go hard and go double down on creating articles for your content, because, if pictures says A thousand words, then article is times a hundred of that okay, Some possible article ideas could be behind The scenes You can be taking articles of your chef, cooking Or it could be taking pictures and articles of your customers enjoying your products. Or taking a article of you creating a product or taking a article of you or your team, going Out there and shopping basically telling a story.

The whole point of doing article is to make It engaging and make it fun So make sure that if you have an opportunity, Shoot more articles for your brand. The second format of content is pictures. I’r not going to dive too deeply into this, Be creative, with your pictures Make sure that it’s actually fun and it tells A story And picture is only one thing: focus on the Caption Tell a story within the caption.

A long form caption is what really connects With the people and that’s how you’re going to be able to get more engagement, Tell a story, teach something be: educational, At the same time, The third format of Instagram content is IG. Story, This is something that is so underrated at This point: This is something that a lot of people don’t Utilize because they think it’s something that is so unpolished and which is why they Don’t post so much on IG Stories, If you think about pictures and articles as The finished movie product, then IG Stories is the bloopers.

It’s the stuff that engages with people It’s the stuff that actually truly connects. With people, because it shows the rawness, the realness And people love that. So if you have an opportunity, shoot some Behind the scenes, articles on your IG Stories Show people how you make the products Show. People where you shop, for your ingredients, Show people how people are engaging with and Trying your products and loving it Show them what you’re going through.

That’s where you’re going to truly connect! With your customers is by going on IG Stories, The whole point of you doing: Instagram content And planning all these at the end of the day, is to connect with your customers, And why would you want to connect with them It’s to make sure that you make them feel A certain way to have that trust that credibility for them to come in again and again, That’s the whole point of you shooting and Planning Instagram content is to connect with your customers to develop the raving Fan base Today we just shared with you: how do you Plan your content and the types and the formats of content that you can distribute out there.

I really hope you find value in this. If you do give us a thumbs-up, Leave us some comments below and tell us how You connect with your customers, Otherwise I’ll see you in the next article

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Using Direct Response Marketing to Attract More Customers

But how is direct response? Marketing different than that Good question, So direct response marketing is different because direct marketing You’re, just talking directly to the client like an e-mail But direct response, marketing you’re doing something to elicit a specific response from Your potential client, So what are some examples of this Say? For instance, you have a article that you put on Instagram and you’re, telling people about what you’re offering a service a product, and you tell them.

I want you to call now. Yeah They have to take a specific response in order to take part of it. Gotcha So when handled the correct Way it can be very beneficial and bring about some interesting results For one it takes out. All the intermediaries, It’s just between you and your customer – You don’t have to have the middle man. Second, it’s pretty cost effective. You don’t have to have Mass market saturation with traditional marketing methods And then the third, it’s also Measurable and trackable: Okay, You can see your ROI and then also it adheres.

To some good old-school marketing methods – and it doesn’t go with some of these trends that are flighty Gotcha so would an example, be I do an Instagram post Specifically, for let’s say a new backpack that I just came out with and then I have a link and They go and they buy that Exactly so in crafting your Direct response, marketing there’s a couple elements: That you want to have, For instance, the proposal Rather than thinking hey buy my product.

You actually want to go into some details, Especially like trial Period what the person is going to sign up for answering a lot of the questions that a person may have Gotcha so part of this proposal? Is you want to create some urgency? You want to give them all the information and kind of lead them down the funnel. Why is this important What are the details and, at the very end, maybe This is a trial period.

I see this a lot with webinars or different online courses. You know it’s a limited time offer within the next three days. This is introductory price and the price goes up right, so you’re always kind of leading Them down that funnel and giving that sense of Wow this is important. This is what I need and I can’t wait. I need to buy this now. You want that response. You want to make that person feel like they can’t miss out.

So let’s say that I’m An online business coach I’ve just opened up my Online one-on-one coaching and I’m going to let my Subscribers know about this, So one way that I could do This is through a webinar and I’ll. Let everyone know that hey one time only I’m doing this webinar, I’m going to give you five tips on how to crush it in social media. And this is the only day that I’m going to do it so I’r creating that urgency, so people will come they’ll sign up, Hey, I’m not telling These tips anywhere else.

This is the only place You’re going to find them, I’m never going to do a blog post about them. I’r never! You know. I’r Just really creating this, like you got ta, be there moment And for them to register. That would be the response that you want, Then, in the webinar at the end, I’m going to let them know Hey I’ve opened up my online coaching. I only have ten spots and you guys here. Reading this webinar are the first people you’re Going to get the first chance, so if you want to here’s, my Special introductory price, and after that, once I Hit those ten spots done So if my goal was to get ten new clients, this would be a great way.

To create that funnel, create that sense of urgency and hopefully be an effective way to Get those new clients. So today we talked about Direct response marketing and how it can bring you more customers. We would love to hear from You in the comments below what other topics would You like us to talk about And, of course, be sure to Like subscribe to our blog and hit that notification bell, so you’re always notified Of our next new article Until next time, this is The Journey

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Social Media Trends to Watch Out for in 2020 – Time To Get Social

Your business you’ve probably sat down your building your marketing strategy of all these new ideas. I want to make sure that you understand the top trends of 2020 that you need to look out for as a business in terms of social media. Marketing and a lot of these are things that we’re looking at for our clients that we’re going to be rolling out.

I want to make sure that you understand them and that you are using them, because these things are going to be huge in 2020. Okay, the first one of these is tick. Tock tick. Tock is super powerful. It’s going to keep growing 20 20 hundreds of millions of users. The organic exposure is unreal. It is Instagram five years ago and we all know how that turned out for people who hopped on five six seven years ago, now’s your chance to do that with tick tock.

It’s a younger demographic, but a that’s great. If your business already targets younger demographics, you’re spot on but B, if your business doesn’t that’s okay, because there’s also an aging demographic coming onto the platform, but the younger demographic is sharing this content with their friends, their family they’re, sharing it on their Instagram and their Facebook as tik-tok allows that, and so it doesn’t matter what you’re targeting forget the age of Emma graphic.

If you can get content content on tick tock in 2020, do it it’s going to be worth it you’ll. Thank me later. Okay, number, two long format. Article continues to hold strong long format, article being 8, 9, 10 minutes plus right YouTube, LinkedIn Facebook, so many more platforms now are allowing this even Instagram as Instagram TV right. They are now allowing series you can upload series of articles.

Like basically TV shows, people are just content, consumption monsters and your business can take advantage of that, create more long format, deep-dive stuff, that’s actually meaningful and valuable. 2020 and you’ll see a huge result from it. Okay, the third one is paid advertising. As you know, Facebook and Instagram have been cutting the organic reach of the business accounts, especially to a ridiculous extent.

It’s almost impossible to reach anyone anymore you’re, not going to grow your business if you’re not paying for advertising period. The platforms are insanely powerful, but you have to pay to get the most out of them. We’re talking Facebook Ads, Instagram, ads story, ads messenger ads. You can even run tik-tok ads by the way through Facebook, which is pretty cool. Okay. The fourth thing is multi-platform strategies right in 2020: it’s all about being every where that doesn’t mean you need to create unique content for every single blog, because who has the time for that? But it means you need a smart strategy where you can produce content once that works for every platform.

That’s what we do here. I basically film like four articles a month and that gives us all of our content for YouTube. Linkedin, Facebook, Twitter, blogs, emails, everything right! Everything so come up with a great strategy. We figured out. You guys got ta figure it out I’ll. Do a article on my strategy at some point this year and show you what we do here. Number five text. Marketing text marketing is again becoming massive right.

Very powerful, as email, open rates, kind of decline and emails are becoming less responsive text is where it’s at people are still checking these. This is the TV of 2020. This is where everybody’s attention is so, in addition to being on social media. You also want to be in people’s texts right. You want to start building a text database instead of just collecting your customers, emails collect their numbers, so you can text them.

You can market to them where they actually respond, who doesn’t check their phone when it goes ding, and you go oh, what’s that everyone still checks that right now take advantage of it. Okay text marketing there’s a ton of great platforms to look into from the complicated ones like Twilio, which lets you custom code, all kinds of cool things too easy texting, simple texting. I’ve used a bunch of them slick text.

I’ve definitely tested a few. I think we’re using easy text right now or easy texting whatever it’s called, but basically you integrate that into your marketing. Someone opts in through your funnel make sure you get their number put it in this marketing system, so that you can build a database of numbers that you can market to okay, very important in 2020, that you do that partially also because we want to start moving Towards gaining attention on social media, but then as quickly as possible, pulling that off the platform and owning it, because we don’t know what the future holds for a lot of these blogs.

What they’re going to! Let you do what they’re not going to? Let you do you want to use them to get attention for your brand, get names, emails, numbers and then own that so that no matter what happens you still own your own audience, okay, and that’s why it’s very very important texting is going to be crucial in 2020, the last strategy is the last big trend is alternative. Advertising platforms are growing in popularity, so things like ways like Spotify.

Those are huge ways is great because it’s great for local marketing. If you’re in a tucked away spot people drive by they, don’t see you you’re a restaurant you’re, a golf club you’re, something that people actually become into a retailer Waze make sure that as people drive by you pop up on the map, every single time, that’s crucial Right now that everyone is using Waze on their phone as they drive, you want to make sure you’re coming up and that you’re visible and it’s still relatively cheap and easy to use.

So I recommend it as well as other platforms like Spotify. Definitely look into that. These are all platforms they’re now allowing advertising that can bring some diversity to your digital marketing strategy and it doesn’t hurt to test they’re working well. We have seen and worked with clients using it, but definitely recommend trying it out. For yourself, I’m not saying it’s going to work, it’s just a trend, that’s happening! More people are jumping on board, so that’s my big six things coming up for 2020 will definitely be diving deeper into these, as I come out with more articles every single week, but that’s all you need to know for now.

If you’ve any questions drop. A comment below – let me know you think about this. Do you agree? Are these the trends or we on the right track, and how is your business going to be implementing these in 2020? I want to hear about it. So don’t forget to leave us a like. A comment and subscribe, we do drop a new article every single week and if you want to learn more about my social media marketing agency, you can visit soot, social @, ww, social, calm and I’ll see you in the next article

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How to Check Mobile Traffic Using Google Analytics

This is an important number to know in general, but especially now with Google getting ready to roll out an update on April first. That will affect how easy it is for websites that are not mobile, friendly to turn up highly in the search results.

You really want to know if your website is not mobile friendly much. This update is going to affect you so from your Google Analytics dashboard over here: click on the audience, tab and then click on the oval tab and then click overview that will bring up the screen. We’re looking at right now see it shows you the device category of a desktop mobile tablet, so these are the devices people are using to visit your website.

This is the stats from my website for about the last month and a half, you can see that I’ve gotten in da triz it’s from people using mobile devices, which presents just under ten percent of my total traffic volume. So, as a percentage of total traffic volume, I’m not doing much traffic on mobile devices, the higher this percentage is on your website. The more you will be adversely affected on april twenty first, if your website is not using a responsive or mobile friendly design.

So that’s the number you want to check if this number is say you know, between thirty to fifty percent, you’re, probably going to be significantly adversely affected on april twenty first and you’ll stand to lose a lot of site traffic. Another number that you want to pay attention to is this number right here: if your website is not mobile friendly, this number will probably be pretty high. This is the bounce rate, in other words the people who come to your website and leave immediately without viewing more than one page.

Most websites that do not have mobile-friendly designs will have a high bounce rate from people who visit the website using their mobile device. Now, let’s take a look at how changing your website, design to a responsive design affect this number here, so I recently installed a design on my site that was mobile response over x via a responsive design. So i’m going to change the date range we’re looking at here.

We can see that instead of fifty-four percent, that bumps rate for people using mobile devices dropped to zero percent means every single person who has visited my website using a mobile device after I changed it to a responsive design has viewed more than one page. In fact, they have viewed an average of 2.69 pages per session, so that’s the impact that having a mobile friendly design for your site can have on your website traffic that right.

There is a great reason to get a responsive design website and the update coming from google on april 21st is another great reason if you currently don’t have a mobile-friendly website and want to address that issue. That is something that I can help you with learn more about my services visit, redpoint, archit and consultants, com and click on the website, design tab out to learn more about my website design services.

Thanks for reading hope, you found the article helpful and have a great day.

 

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The BEST low cost MARKETING STRATEGY for Small Business (2020)

Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting any article of your dancing. Welcome back to the podcast /youtube show the six bigger sign. Hustle muse goddess asks: what are some low budget high return marketing techniques that we can follow? Well funny.

You should ask that, because I talked about one all the time. It’s literally just posting on Instagram. How low-budget is it if you already have a phone and you already have Internet service and it’s literally free, your Instagram account is free. You taking and repurposing photos is free. If you want to take out the little @ symbol out of the repost symbol, then you just pay like a dollar a month.

So that’s one dollar and all you need to do is invest your actual time into finding photos to re post. I do a whole article about how you can build out your Instagram page when you don’t have any original content. What we have done with one of my business with the no label extensions page also is create an inspiration page as a whole cell hair company owner. I cannot rely on any of my clients, posting tagging us as their source, because that would expose their plug and then everyone that they sell to would know to just come to us and get it at half price.

So that’s the last thing that we’re going to do. That’s the last thing. They’re going to do so, knowing that we weren’t going to have that feedback, knowing we weren’t going to have that user-generated content, we decided to make an inspiration page that provides value to stylists value, to models, because we always try and tag the stylist and the model And our audience is growing at like a thousand followers a week.

I think faster than that, because we’re almost a twenty one. Twenty two thousand – and we started this at the start of the year – and this is with very little user-generated content. I’d say less than 5 % of our posts are actually of like photos that we’ve taken ourselves so posting on Instagram. As long as you are consistent as long as you are smart about your posts, then you are going to grow as long as you are using your hashtags and following all of the advice that I always drop, then like search look through my articles on my blog There are so many articles where I talk about Instagram strategies, so we won’t get into all of them, but that is one free way.

Another free way. It’s what we’re doing right here right now. Yes, you guys know. I have upgraded my just down here. You guys know I love me. A glueless wig got to keep that down. Had all the puffs destroyed okay, so, yes, I did upgrade my camera quality, but when I started off recording content like the articles that have some of the highest views on them on my youtube blog were shot on my iPhone on my iPhone.

That’s it! If you want to go ahead and invest in more lights, if you want to go ahead and vest in more lights, I got the ring light up. There got some spots lights, I have so many lights. I have so many microphones, but I’ve been creating content like as my job. I was a jerk broadcast journalist. I worked in the news. I’ve been a content creator for over a decade. This is just kind of what I do, but you don’t need all of this equipment.

I recorded articles on my cell phone to specifically show you that you could do it too, that you don’t need all of this fancy equipment, especially when you’re not just getting started or when you’re just getting started. That, I feel, is an excuse that people make. Oh, I don’t have the right camera or I’m going to wait until I can afford to the lights. Get next to a window go out in the Sun. That is the ultimate light source and start recording on your cell phone show people what you’re working with when it comes to this hair.

This no label extension I have to show up, and I have to show you what I’m working with. Otherwise, you don’t know that you have the opportunity to buy it. That is what you can do. Low budget high return, marketing techniques, pull out your cameras, start recording articles. Let me see muse goddess is selling you of all people should invest in a little weeks here. Let me show you this: I got it on Amazon, I take it with me everywhere.

I know it looks like a fun toy. Ladies this play, but this extends – and you know what fits in it perfectly my cell phone and then guess what there’s a little tripod thing at the bottom – invest $ 20 into this stand. Every time you are practicing, you should be recording yourself. Go live a couple of times a week, make sure that you’re rolling on this doing popular dances to to popular songs and all that stuff.

In your version, your iteration people love reading and consuming tons of content on the same subject when something is going viral, it’s not just about who’s going to tell me about it first, it’s me wanting to see how you are interpreting this information. What are you going to say about this when it comes to you as a choreographer? You should be listening to like the trending things, see what challenges are going around there and show us how you are interpreting that through your artistry, Instagram was literally created for you and then, of course, YouTube is a wonderful visual, medium but Instagram says that’s where the Attention is that in people I’m people and people, I love reading people dance on Instagram.

It brings me joy. I need to get back dancing and so so to see another person doing that it’s you are providing value. You are giving people like me joy, because you’re dancing for us to something popular in trendy and we think and it’s just dope. So I think that is what you should be focused on making sure that you’re putting out constant content showing what you can do and I promise you will see a return on it.

You have no dancing. What is going on here. Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting a article of your dancing, oh and the focus isn’t going to let it do that. It’s not! I just don’t understand snow dancing on here, girl hashtags go ahead and look up the articles that I’ve done on hashtags daily anytime, you’re dancing.

You should just be recording it. I can’t girl. No, ah, no, that’s it! That’s the end of this Q & A cuz cuz. You don’t even read my other articles. I can tell by your content. I don’t mean to like go in on you, but I’m so hungry. So I really don’t coaching call thank you guys for sitting in on this Q & A session with me, charlo Brea, CEO of new level extensions. We help women start hair extensions companies launch their six-figure side hustles in the hair extensions industry, with our hair biz.

In a box program make sure that you check that out and no label extensions com, great Charlo, Greene

 

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Online Marketing

How to create BUSINESS VIDEOS for social media

They can increase traffic, boost conversions and encourage repeat business. Hands-Down social media marketing articles are an excellent tool for brand building, but if you don’t know how to create business articles for social media you’re missing out on all those benefits, not only that but you’re also leaving your competitors with an advantage.

If they’re already publishing articles on Facebook, Twitter, Instagram and you are gets which brand you’re tagger buyers are paying attention to, it’s, not you. Let’s take a look at why articles are essential to your overall marketing strategy and how to use them at each stage of the marketing funnel. What’s up guys, then shove it here, I’m a business owner and investor on my own journey to creating wealth and building my dream lifestyle, showing everything, of course that I learned on this blog if you’re in the same journey join me by hitting the like and subscribe Buttons there’s a reason: 87 % of businesses use article as a marketing tool.

Article drives results. Let’s take a look at these social media. Article stats shared in a recent report by was L 68 percent of people prefer to learn about a product or service. By reading a short article, making it the most popular consumer education tool, 84 % of article marketers say that article has contributed to increased web traffic and 80 percent say that article has helped increase sales.

There’s no question: they’re posting articles on social media will help your business grow, but how do you know what to post what social media sites to use, and even what type of article to create when learning how to create business articles for social media? You want to keep these following best practices in mind. In order to get the most engagement, you need to post on social media sites that your target market use regularly.

For example, if you’re targeting gene expressional consider posting on LinkedIn for 25 to 44 year-old consumers. Look at Pinterest and Instagram, and a few business sells to younger generations, get creative with your articles on snapchat or check top for Facebook, YouTube and Twitter. It usually appeals to a general audience should be posting your articles to these social media sites to help build up.

Your brand’s online presence and when posting your articles be sure to follow the formatting guidelines of each blog and to post directly to the site, won’t cover these on this blog, but Java on Google, as there’s a ton of resources online next is keep the articles short. You don’t need to make articles long, in fact, most have an attention span of only about 8 seconds. After this point, people tend to lose focus.

That doesn’t mean you need to make eight second articles. What that means, as short, is generally better. I wish that was true for some other things opt for one to two minutes for informational articles and less time for entertaining and inspirational content. Long-Form articles have their place and social media environment, but when you’re, just starting out stick with shorter content, also be sure to include your most essential messaging towards the beginning of the article that way, if your viewer becomes distracted 20 seconds in they’ve really readed the most Important content, we’re creating articles and coming up with ideas for what to post think about what would be helpful, useful or interesting for your target market, just as you would win, making a blog, post or other forms of content, keep in mind.

Your buyers have plenty of article content to consume on social media, so you need to make sure that your business for yours are appealing and high quality. There is an abundance of free or low-cost online article creation and editing tools. You can use to create cost-effective business articles. They look amazing, article, powtoon and animaker, a three you can explore to get started links below in the description.

You want to make sure that your articles serve a purpose for all potential buyers, one of the most effective strategic approaches you can take to make articles designed to move viewers through each stage of the marketing funnel. How does each article help your potential customer move through the awareness stage, the consideration stage and, of course, the most important, the buyer step? How do these articles connect, making it easy for your target audience to transition from a prospective buyer through to a customer? By answering these questions, you can use your articles to get results, so we in the stage articles designed to draw in new customers and help build your brand.

These are your top of the funnel marketing articles. Your essential purpose is to make people aware of your business and what you’re selling these articles tend to be entertaining or amazing consideration States articles are meant to answer questions and educate potential buyers about your product or service. These are the middle of the funnel articles that can help prospects, who are looking for a solution to a problem, but they still need to learn more.

These articles are typically educational or informative, a Empire stage article. These demonstrate how your offering is the solution to the problem identified in the consideration stage. So these are your bottom of the funnel articles that you’ll show to buyers who are ready to convert these are more sales orientated and should direct viewers to your landing page. Most businesses fall into the trap of skipping the awareness and consideration stages and go directly to decision stage.

Whilst this can be an effective method for some ecommerce products, that don’t require a lot of thought before purchasing most of the time, you need to build a rapport with your potential customers by sharing value and helping them on their purchasing journey. So there you have it how to create business articles for social article. By now. You understand the positive impact that business can have on your impression to grow your business.

Most of us have a powerful camera on a smartphone, I’m sure you’re no different. So there is literally no excuse not to get started with creating article. I hope you found this article useful. If so, please feel free to smash their like button smash. I do that often, and it’s really awkward marish, but nonetheless, don’t forget to hit that like button, because it really helps the algorithm helps me grow.

My massive YouTube following that I don’t have, but otherwise I’ll see you in the next article

A 2019 traffic generation tool >> Traffic Trapper 2.0

 

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Online Marketing

How Important is Social Media to Your Branding Success? Sammy Blindell

How important is social media and branding to success? Well, if we go back 50 years or more, even it would have taken thousands, even millions of pounds worth of investment to get your brand and your message out there in a greater way and you couldn’t even guarantee but you’d, get in front of your ideal customers. Social media has given us tools, unlike ever before, it’s given us a vehicle to be able to get your message out to exactly the people that you want to see, feel and hear your brand in the way. You want your message to be duplicated. You

Hire a professional to manage your website! Find out how much it costs in the video below.

 

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Online Marketing

How To Increase Website Traffic Intro

In this four-part series, I will cover all the fundamental free and paid tools that I use to drive traffic to my website and as well as my customers websites. I will avoid using technical terms and make this series easy to follow, so that a complete beginner will be able to follow along and by the end of the four steps series here will have a good grasp of how to actually promote your website.

Your small business website, so starting out module number one. Will you will cover Google Analytics now? What is google analytics? Google analytics is a free tool that shows you who, what where, when who is on your website and very important first thing in order for you to get better with driving traffic and knowing exactly what’s what’s working? What’s not working is having a full set of metrics available to show you the traffic on your website.

You need to be able to measure that, in order to know what works and what does not. Secondly, we will cover keyword, research. I will show you another free tool. What is a keyword, keywords or key phrases are very important for a couple of reasons when you’re targeting customers in the search engines, search engines need to know certain keywords or key terms to know exactly what your website is related to vote and also when you’re targeting Customers, when you’re using pay-per-click advertising, you need keywords and certain keywords will perform better than other.

Certain keywords will be used to, for example, somebody in the market looking to buy landscaping would be you know your cities, let’s say New York’s best landscaping company there in the market to buy some services landscaping services. So you want to target those keywords. That’s a keyword! So I’ll show you exactly how to find those keyword, how to know what kind of volume is available in those keywords in your particular market and moving on from there with keywords, the third module is pay-per-click advertising now pay per click.

Advertising to me is is the way to go. It’s paid targeted traffic to your website, targeted, meaning people in the market. Looking for your services, that you provide your your business you’re, an auto dealer and you’re trying to sell cars, trucks whatever, and you can target and you’re in this city of, say, 30,000 people. You can narrow it down to just people in your city and target people that are doing searches for used vehicles set and bang right at the top of the search results.

A ad for your company will appear and a good chance of beings that set up at the top of the search results that they will click on, and now you only pay if people actually click on your ad. So, for example, of a landscaping company that I do pay per click, advertising for was able to land a multi, ten thousand dollar annual contract from the Civil three-dollar at. So not all out some some ads – or you know, 30 40, 50 Cent’s.

Some ads can be as high as per click could be very high if you’re a lawyer, for example, but in general, most ads pay-per-click ads if they’re clicked on you know one or two dollars and I great lead somebody’s in the market. Looking for your services in your city, it’s a small investment to make to possibly gain a new customer, so I will cover pay-per-click advertising all the best practices, things to avoid things that I’ve learned, spending, tens and thousands, tens and tens of thousands of dollars in pay-per-click Advertising made tons of mistakes along the way and I’ll pass on my my learning curve on to you and a whole bunch of resources for pay-per-click advertising, to promote your small business in your local market and, last but not least, the fourth module will cover.

What’s called Google my business now, Google, my business if you’ve ever seen, you’ve done a search in for a local service, let’s say a painting company, so yeah. I live in New York and I’m looking for New York painting company, I type in all of a sudden. You see this map up here and all of these different businesses are listed in a few businesses are plotted out on the map. How do you get your business on that now? That’s called Google, my business so we’ll review Google, my business, how it works, how to get set up and again some fundamental points: do’s and don’ts with Google, my business.

So those are. The four modules will cover to get your small business up and going so people can actually find you in these search engines. Now. One thing I do want to disclose: I’m not affiliated with Google, I love google. They have fantastic tools. I just want to disclose that. I am not affiliated. I am in this article promoting a lot of their free tools. They’re pay-per-click advertising also Bing also has a similar suite of tools.

If you’re, if you prefer to use Bing you, you can follow this tutorial and apply it a lot of these tools at tipping as well. You can research and look for those, but for the purpose of this tutorial I will be using the google tools beings. They do dominate the market share, so just fall along. I’m ready if you’re ready. Let’s get down to business.

 

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Online Marketing

HOW TO BRAND YOURSELF AS AN INFLUENCER – MAKE MONEY WITH YOUR PERSONAL BRAND

Alright, guys Jesse, unlocked here, welcome to another article, and today we’re going to be going into a massive overview on. How do you become an influencer like what does it take to become an influencer and contrary to popular belief? I know that a lot of people think that you know I thought it that you have to have this massive following, like Tai Lopez like Gary Vee like they are influencers, but there are really really big influencers right.

Just like there can be a band. That is, let’s local, it’s indie right and then there’s major pop sensations, like you know, ariana grande Demi, Lovato, all those people right there. Just there they’re influencers, you know they’re they’re known they have a group of people that follow them, but they vary in size. So you’re going to have a similar experience as you become an influencer and as you find what it is that you’re passionate about what it is that you want to talk about.

What’s your message, what are you trying to share because that all factors into becoming an influencer? So, let’s get into the first thing now. The first thing is really building a following. You know – and this is where knowing yourself and knowing what you’re passionate about really comes in handy, because you’re going to want to know who it is that you want to talk to what’s your message. What are you trying to share? Because, as you realize this you’re going to know that you’re not trying to attract everybody, you’re not trying to like bring in the bringing the world to your doorstep, you’re trying to bring the people that care you’re trying to bring the people that actually, you know, resonate With your message, because, if you you know, if you talk about music, if you play guitar and you make music and you want to show other people how to play guitar and why playing guitar is awesome, you know and the the the variations of ways to play.

Guitar you’re not going to want you first not going to want someone that, like loves the drums, because they’re going to be like nah man drums are way better than guitar and then you’re just going to have somebody fighting with you the whole time. Instead, you want to find other people who are passionate about that thing. They’re passionate about playing the guitar. They want to learn how to play the guitar.

These are the people that you want to bring in your circle and be like hey c’mere. I have some cool stuff to share with you and they’re going to resonate because you’re speaking directly to them, so that’s going to be. The first thing is just to realize that, like it’s, it’s really more of a giving thing. It’s not so much about you! It’s about them and you’re, looking to figure out like how to really craft this building this hub this spot.

For that audience to come to you, so you can kind of bring them in and be like hey. This is a safe spot. Come hang out meet other people who are into this too I’m going to share some cool stuff with you help you accelerate your journey and your it’s going to be a great time right. So that’s going to be the first point, so you’re going to be looking to build a tribe that is into the same stuff that you’re into and we’ll get into it in other articles as to how you can really narrow this down.

But that’s part one. That’s the main focus there now main. I guess part number two is after you really decide who you’re talking to and who your audience is and what that looks like for you you’re going to need to craft some content around what it is that these people need help with, and it’s again this has To come from a very giving place, it can’t come from this ego place because I know when I got started, it was kind of like well.

What do I want to learn? What do I want to share like? What do I feel comfortable sharing and talking about right – and maybe you have this experience too, however, when you’re, when you’re becoming an influencer and you’re you’re, really stepping into this role of more an educator and you’re? Looking to this like okay, this is my tribe. You know when you become an influencer you’re, not to sound intimidating, but you’re, really you’re.

Stepping up you know you’re stepping up and as an influencer you’re coming forward and you’re saying know what I feel like there’s a place that isn’t being done. How I want to do it, you know, I don’t feel like this audience is being served. The way I think they’re being served and that’s why you’re coming up and that’s why you want to be an influencer right. Is it so you can you can help people see the things that you see and understand and maybe find their own passion in what you’re teaching, like that’s the beauty of being an influencer, so in order to really reach out to them and grab them and grab Their attention and serve them, you got to put out content, that’s relevant to what they’re trying to learn and what they want to do and what their goals and dreams are, and the area that you’ll find is the easiest way to create.

Content is looking at what are their challenges? You know what, when you go on, like let’s say forums and we’ll go into more detail, if you guys are having trouble with this part, but you’re going to want to go into like Facebook groups, forums reddit’s like sub reddits YouTube blogs, you’re going to want to See what people are talking about and, more importantly, not other influences, but look to what the people in the comments say, and the people in the forums and people in the groups cuz.

It’s not the ones that are sharing successes, it’s the ones that are asking questions. It’s the people that are in those groups and they’re like how the heck do you do this? How the heck do you do this? How do you do this? How do you do this? I have a problem with this like if you go in there, you’re going to find a ton of people with some unique problems and some problems that you’re going to hear again and again and again – and these are the questions – these are the things these are – the People that you’re going to want to talk to you’re going to want to create content that helps and solves their problems.

So this is really going to help you build that audience that you’re trying to by creating content that’s very relevant to them. So we’re going to go straight into the third thing now. The third thing is: really: you know you have your tribe that you’re building you have the content that you’re putting out and the third thing is going to be engagement and the way that we were going to do this is is multiple ways, but first we’re going To keep it real, real, simple anything you put out that gets some form of likes comments or shares engage with those people.

You know whether it’s just a response and they go hey cool image cool. You know you know PDF whatever it is that you create, like. Oh cool post, whatever they say if they even just like put an emoji face, you put an emoji face whatever the response is just respond to it, because people want to feel understood, people want to feel like you care people want to feel like they belong. If that makes sense – and it’s it’s, it’s really something when and maybe maybe you’ve experienced this too.

It’s really something when you know people respond back to you, you know you you leave a. It does take a bit to write a comment. It takes a little bit of energy, a little mental capacity to stop what you’re doing you know, pull up the keyboard if it’s on your phone and just type something out like it does take energy. But when someone recognizes it and they go, and you say something like oh cool photo and then go hey thanks for checking it out.

You’re, you look at it and you go. Oh that’s! That’s kind of cool. You know not a lot of people do it. So you want to be that person that actually connects with the other viewer or with the other, the the person in your tribe. Essentially that checks out your thing. You know and joins your group and and checks out what you have to say and they leave a comment and you go all thanks for checking it out.

It does something it really kind of creates this. Like this, this gratitude, I don’t know it’s it’s hard to explain, but people want to feel understood. People want to be, you know, noticed, and I’m sure you guys have noticed that, maybe even in school, like you, you know you didn’t really get along with a lot of people. Maybe you felt isolated and what was it like when somebody you know just reached out to you and was like, like hey, you know, cool shoes or hey man, cool shirt like it’s just it’s this feeling of positivity and giving when you can actually like you know, Connect with that person on the other side, because not enough people do it and you will stand out so quickly when you are that person who does it as much as you can you know, obviously, as you grow the following and there’s more people commenting it’s you Know it’s a little harder to keep up with, but do your best like you see a leg, and you see somebody comment on your thing, be like hey thanks man thanks for checking it out, you know really appreciate it.

They’re, just they throw an emoji, you throw an emoji, but just respond to it. You know it makes the other person feel real good, so respond to comments. You know if you’re on Instagram be sure to like a bunch of people’s content and that’ll kind of help engage your audience. You know and they’ll notice that you actually take the time to like their stuff. You know so, if you’re liking some of your followers stuff.

That’s really helpful if you leave comments, that’s at a bonus point right there, but really focus on your hub, because otherwise this stuff gets really overwhelming. So when you post something and people leave comments, comment back, you know like their comments, whatever it is just really maximize that output, so do the same for YouTube articles, if you’re already making YouTube articles we’ll do that in another article, no, no worries there and Facebook.

If you leave a post on Facebook and people, you know respond to it, they share it just make sure to reach out to them and either PM them a private message or on the on the comment thread, just leave them a comment be like hey, thanks for Checking it out, man really appreciate it cool. Well, that’s a massive massive over.You overview of how to become an influencer and and what it means to be an influencer.

So just a quick recap: let’s bring it all back to one you’re building a tribe and this tribe is like-minded people who have a similar goal or they want to improve in the thing that you’re teaching so that step number one is building a tribe step. Number two is putting out the content like what problems is that audience having, and can you help them? What can you put out there? That’s going to be a valuable resource for your audience step.

Three is engagement and you’re going to want to talk to your audience. You’re going to want to respond to your audience and you just want to show them that you care. So that’s the recap. That’s the value and if you guys, are curious about learning more about becoming an influencer, I’m going to be posting more articles, but go ahead and also check the link below we have access to a a chorus buy through familiar with Ryan Hildreth.

He just put out this really kick-ass course called influencer evolution. So if you guys want to learn a little bit more about that, go ahead and click the link below and it will help you out with that so cool guys on that note, Jesse unlocked go! Take some action becoming an influencer and you guys are on your way, so I will see you in the next one bye. You

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