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How To Find Instagram Content Ideas That WORK | Restaurant & Small Business Marketing 2020

I still remember: we Would spend like two or three hours trying to figure out what we should be posting figuring Out about the caption to write and figuring out whether the pictures that we take are Polished enough and whether people actually like them, Sometimes we post content and it is engaging Super well people like it a lot Other times. We take pictures and we think It’s going to be a hit, but it’s a dud.

We don’t even know what works and what doesn’t Work, which is the reason why I’m shooting this article Last week, I shot a article about how do you Create 30 days of content for your Instagram feed all in one day And after that article went out so many of You guys have been emailing us and asking us “. How do you actually plan for content?” And that’s what this article is all about? So let’s dive right into this okay Number one thing when it comes to content: Creation is to figure out what people are looking to see And what I mean by that is: go into your current Feed right now and see what types of pictures people are actually engaging to Not just random troll comments: okay, We’re talking about comments that are people Actually enjoy your product, People are like “, Oh my god.

This is amazing. Oh, this is really cool. How do you do that??”? When people ask you questions, you know: they’re Engaging When they give you the likes, that means they Like it, okay Check out the types of content that has the Most engagement that has the most likes You’re going to be able to find a pattern. From there onwards, Sometimes you’d be posting behind the scenes. Pictures sometimes you’d have long form, messages and content, or it could be articles.

It could Be pictures It doesn’t matter what it is Find that common thread of what people are Actually, looking for in your specific content and that’s how you’re going to be able to Do it Go on your competitor’s feed and check out Basically, all their posts and see which one has the most engagement, which one has People talking about And then we can categorize, that type of post Whether it be a long form post, whether it be a short form, whether it’s a quote whether It’s a behind the scenes, whether it’s a how-to article Figure out specifically what your demographic Are looking for Now that you know the types of content that Engages the most that gets the most likes, that’s the cue of the types of content that You need to start creating more of Whether it be a long form post or whether It be a behind the scenes.

This is your customers telling you what they want So when, in the future, it should influence The type of content that you’re creating That’s how you find out the types of content, The second way of planning your content is This crazy tool called AnswerThePublic And what this is does is basically, you put In there, a keyword and once you put in your keyword, it automatically generates the way That people search using this keyword Anywhere from “.

How do you make ice cream?” To “ What types of ice cream is the best “ or “, Which type of ice cream is the fattest?” And from all these questions, these are all Ideas on the types of content you can create, because these are the types of content that People are actually searching for online And this tool allows you to never run out. Of ideas, because it has hundreds of questions in there just for one keyword, So imagine if you’re running a restaurant You have tons of ingredients in there.

Then now you have tons of content that you Can actually shoot for your demographic? This is a super powerful tool, You’re not going to run out of topics to talk. About because, after using this tool, you can put in any keywords and you’re going To generate tons and tons of keyword, ideas of how people are searching for this specific Term So next time, if you’re thinking about creating Content, this is a really good tool that allows you to come up with content ideas Now the third way to content plan for your Instagram is to look at all the events, I’m talking about all the events from National Hot Dog Day to National Ice Cream Day to National Strawberry Day.

These are all crazy ideas that you can actually Implement and create content for for your Instagram feed and for your food and beverage. Business Be creative with this whole aspect. This is what makes you become relevant. This is what gets people talking about you And that’s the whole point of us running. Instagram Is to be able to stay in the loop, be in front of customers and be top of mind. That’s how you’re going to get them through The doors all the time And, ultimately that’s why you’re doing this So make sure that if you’re doing your content, Planning this is a super crazy tool that we always use is to be able to check the Types of events that are happening on a daily basis and we’ve planned this a whole year, In advance So go on, Google check out the types of events That are happening and then, from there onwards, find the type of events that actually you Can have different spins on So, for example, if there’s a National Ice Cream Day for us, we make a nice National Ice Cream flavored right.

If it’s National Strawberry Day, then we make A strawberry ice cream So on and so forth right So then also there are the big holidays that Are happening as well Mother’s Day, Halloween Christmas, Those are all opportunity for you to be able To create content for Instagram and to stay relevant Now that we’ve talked about the three types Of content that you can create, whether it be your own engaging content and your competitors, Engaging content to what the public is actually searching for to the types of events that Are happening within the area now we’re going to dive into the type and the format of content.

You want to be able to create for your Instagram feed. There are basically three types of content: Format, article story and pictures Now of a article article is super important. And it is the future because of the fact that everything is fighting for our attention. Simply having a picture is just not good enough. Video is the way to go, which is the reason Why so many people are creating articles out there nowadays because it captures your attention? Because this is the way to be able to come out from the noise.

So if you have an opportunity, definitely Go hard and go double down on creating articles for your content, because, if pictures says A thousand words, then article is times a hundred of that okay, Some possible article ideas could be behind The scenes You can be taking articles of your chef, cooking Or it could be taking pictures and articles of your customers enjoying your products. Or taking a article of you creating a product or taking a article of you or your team, going Out there and shopping basically telling a story.

The whole point of doing article is to make It engaging and make it fun So make sure that if you have an opportunity, Shoot more articles for your brand. The second format of content is pictures. I’r not going to dive too deeply into this, Be creative, with your pictures Make sure that it’s actually fun and it tells A story And picture is only one thing: focus on the Caption Tell a story within the caption.

A long form caption is what really connects With the people and that’s how you’re going to be able to get more engagement, Tell a story, teach something be: educational, At the same time, The third format of Instagram content is IG. Story, This is something that is so underrated at This point: This is something that a lot of people don’t Utilize because they think it’s something that is so unpolished and which is why they Don’t post so much on IG Stories, If you think about pictures and articles as The finished movie product, then IG Stories is the bloopers.

It’s the stuff that engages with people It’s the stuff that actually truly connects. With people, because it shows the rawness, the realness And people love that. So if you have an opportunity, shoot some Behind the scenes, articles on your IG Stories Show people how you make the products Show. People where you shop, for your ingredients, Show people how people are engaging with and Trying your products and loving it Show them what you’re going through.

That’s where you’re going to truly connect! With your customers is by going on IG Stories, The whole point of you doing: Instagram content And planning all these at the end of the day, is to connect with your customers, And why would you want to connect with them It’s to make sure that you make them feel A certain way to have that trust that credibility for them to come in again and again, That’s the whole point of you shooting and Planning Instagram content is to connect with your customers to develop the raving Fan base Today we just shared with you: how do you Plan your content and the types and the formats of content that you can distribute out there.

I really hope you find value in this. If you do give us a thumbs-up, Leave us some comments below and tell us how You connect with your customers, Otherwise I’ll see you in the next article


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How to Create A MONTH of Social Media Content in ONE Day For Restaurants | Restaurant Marketing 2020

We see people commenting But is it really driving people through the doors? Is it really worth the investment that we’re Pouring through And that’s the reason why, after months of Doing that we decided to put everything in house, We decided to train one of our staff to shoot The social media content for us And it has been working wonders, That’s the reason why today we’re doing this.

Article I’m going to be sharing with you all the tricks. All the templates that we have and all systems so then that way you can treat your staff And you can save thousands of dollars within that year on social media content And that’s what we’re going to be doing today. Let’s dive right in guys When we’re doing social media marketing, there’s Basically, four parts Planning shooting distributing and engaging.

So if we want to be able to shoot all the Content in one day, the number one thing you need to do is to plan Understand. Why are we shooting this? Are we shooting it for a new product or are We shooting this for a new campaign, Whether it be a Valentine’s Day campaign. Or a new product that you’re about to launch, It is so important to us to understand what Types of contents do we want to grab and what types of contents do we want to shoot, And the reason for that is because, on the Day of your shot, you’re looking at crunch time, You want to make sure that it saves you time.

And energy, so you don’t have to double the amount of work that you’re going to be doing Condense. Everything together Right now, we’re planning our shoot for a typical Product We’re shooting for our new products as well. Which is a new Taiyaki sandwich style that we’re shooting We’re shooting for our April Fools campaign? And we’re shooting for our new waffle cone item as well, So we’re planning all of these items and shoots.

And content that we’re doing all in one day, That’s exactly what we’re doing right now. So after understanding the goal of why you’re Shooting it is very important for you to have a shot list And when I talk about shot list, we’re talking About list of different shots that you’re looking for for your output. So when we’re talking about social media content, If you’re looking for 20 different posts for a month, then you need to plan 20 different Shoots Or if it’s 15 then it’d be 15, but at the End of the day understand that you would need a shot list because, on the day of the Shot, you don’t have time to think You would want to have a list composed and Designed beforehand A lot of times, what we use is a Pinterest For us to find inspiration on different shots, that would be looking for, And this is a very good resource that you Can use to plan your shot list Now that you have time for your goals, you Understand your shot list, it is very important for you to have your props, because these are The items that would really elevate your ingredient and your items and food menu For us we require, on these prompts to emphasize On why is it so good about our product, and this is something that a lot of times is overseen And overlooked So when you, finally, through your shot, make Sure to have your props ready, because, on the day of your shot, you do not want to be missing.

Prompts because that’s going to also take a lot of your time and energy and money After you’ve figured out what your prompts It is very important to make sure that you have all your equipment ready So many times in the beginning, when we were Doing this, we actually did not have our equipment ready and we actually had to reschedule for Another day When it comes to shooting and when it comes To actually planning you want to have everything in place, because there are so many different Variation and variables involved – you do not want to miss things.

Camera is super important. We have our camera over here, A tripod. We have memory cards, we have battery, Everything needs to be charged. Memory needs to be in place. I still remember there’s this time we actually Did not… Was not able to shoot because our memory card was full and we did not have Battery We arranged for actors, we arranged for the Store to be closed, so we can actually have a day of shot, but we had to be rescheduled.

Because of these mistakes At the end of the day, if you don’t have these Equipments, it’s okay! You can actually use your iPhone to shoot. And still comes up to be very, very nice Now that you’ve planned for your shot, we’re Going to go into phase two, which is the shooting part, It is super important on the shooting part You have all your props ready, You’re, basically… Your shot list and it Is very important for you to be able to have your shop list and follow it If you have everything planned out this process, Should not take you any more than two three hours because you’ve done all the work already On the theme of your shot, You’re going to be able to go through all Your shots and you’re going to follow these shots in advance and prepare for it all.

In advance, That’s the reason why we did our homework. Beforehand, As you can see, when you’re shooting do not Forget lighting, it is super important for us to do so. At the end of the day, having a shot list is Super important, but that doesn’t mean you shouldn’t – be creative, Some of our best shots with the most engagement With the most comments are the shots that we became creative with Use your surroundings, Use lifestyle, shots use, hero, shots, use, shots, That really tell your stories, People enjoying your products, Because once again you have a shot list.

It is only for referencing, it’s only to make sure you have all the shots. You need for your Month Be creative, have fun with this whole process. And you’re going to be able to shoot all your shots within one day. One thing to look out for as lighting and Composition, I cannot stress how important it is to understand. The basics of lighting Natural lighting is always the best Composition of your pictures, always very Important as well So at the end of the day, if you would want To find some resources online, I’m going to provide a few different resources.

That I find super helpful on the link below that teaches you: the basics, on composition, And lighting This actually makes your photo so much better. It makes it look like a professional photographer Actually took these pictures if you can actually understand the proper lighting and proper Compensation of your picture, So that’s the reason why it’s super important It’s going to save you tons of money with professional photography.

The second thing that you should also note. For it’s, the styling of the food, A lot of the times the natural picture in A natural state of the food is not going to be good enough, So a lot of times we actually add in extra Ingredients to make it better If it’s cheese, we add in extra cheese to Make it the good effect Or if it’s a smoke effect, we can actually Amplify those different effects just so then that way we can get the shot, we’re looking For When you’re looking into your shot, make sure You understand the nature of your ingredient and make it amplified for your patrons because At the end of the day, you’re telling a story through your pictures and if it looks better More people will buy through your shot.

The third process in planning your shoot is Distribution When we’re talking about distribution, post Production of your picture is so so so important. It is a night and day difference When it comes down to it. You can actually Check this picture out and this picture out Night and day difference So when you’re talking about post production, A lot of times it’s really intimidating, but it doesn’t have to be that way.

You can actually… If, for example, the staff That does it if they know how to do it great If they do not know how to do it, use services. Like fiverr.Com Pay $ 5.00 for people to edit the picture for You to make it much nicer Or if you do not want to pay for any of these Services, your Instagram filter does wonders as well. There are a lot of different apps on your Phone that actually teaches you and allows you to be able to do some quick touch.

Ups, On your photos – And they are definitely a must do for your Shot Now that you have the shot ready, not that You have pictures, ready, captions and editing we’re going to be talking about distribution, We’re going to jump right into it. You guys now that you have your shot, ready. Post edited now, you can actually figure out now. How do you distribute this A lot of times? We are not consistent because We’re bombarded with day to day operations and, at the end of the day, you just totally Forget to post, You don’t have time to be on your phone dealing.

With the captions for 30 minutes, while there are people walking through the doors, That’s the reason why we use one day to plan For the whole month of distribution And a really good software that we use is Called later.Com, which allows you to schedule the posts in advance. You can actually see the grid of how it looks. Like then, you can actually make your Instagram Feed super nice. This is something that we use.

Basically, you can just go and sign up for An account it’s completely free And then you can put all your pictures in There, As you can see, these are the pictures that We have been taking and we’re just throwing them on here We add the tags, so we know exactly what types Of product that we are actually uploading right here, This to is super helpful for us and it allows Us to plan and distribute the content on a monthly basis.

As you can see, this is the calendar view. Of what it’s going to look like, What we do is, we can actually just drag Let’s say, for example, we want this picture to be distributed on a certain day. Let’s say March the 31st. We drag it, leave it here Right here I can post a caption “. You are Beautiful.” And then there’s the hashtag suggestions. You can tag people with this offer Super amazing software to use Now that you can actually plan everything.

On this board, instead of your small little iPhone or whatever phone device that you’re Using This is super super effective when it comes To planning the month of your content, Now that you have your content distributed, Now that you have your content schedule, the fourth step of this whole process, which no One really talks about. No one really spends the time to emphasize is engaging. It is so important for you to engage with Your audience Now, just because you’ve been picture posted Up and hashtags a lot of people are liking, it and commenting, doesn’t mean your job is Done Now is the real work You need to engage with your customers.

That’s how you’re going to be able to build Your loyal fans, Why are we even doing social media marketing? It is only one element: It’s a strategy for branding This strategy of building the community of Your raving fans, That’s the reason why we’re doing this and A lot of times we think that social media marketing is one and all of marketing. “, Hey, I’m doing social media. That’s completely! Fine.

”, No, that is not the case for us. That’s one thing: we’ve done, We basically took pictures, threw it online. But never really thought about creating a community and engaging with them. That’s the reason why we were slipping And to utilize that first, we need to align With our customers Understand, why are we are doing this and Then you connect with them through actually engaging with them “. I should be caring about this community.

”, I’m actually nurturing…. That gave us so Much brand loyalty And that’s what keeps people coming through The doors and that’s why we’re able to thrive If you want to thrive, make sure that you Engage with your customers, That’s the key to successfully using and utilizing Social media, as a platform to grow your community. Now you understand the importance of engaging Engaging, is basically actually having a conversation.

It’s no more than really showcasing your characteristics as a friend. You can be funny, you can be professional, It doesn’t matter what it is Just be unique to you. So when someone is commenting on your posts, “, Hey, you know. What, When are you open,?” Tell them when you’re open? If they ask you what ingredients did you use? Or is this let’s say a non-GMO, then you can actually answer them with your specific character.

It does not always need to be politically Correct Have your character. A lot of these big brands are actually doing A really good job, as you can see When it comes to engaging, have an open communication. With them, you do not always need to take it so seriously, Put in your character answer as if you’re Human, You do not need to become a big corporation. Even corporations are doing the same things.

You can see here That’s the trick with engagement. All in all, I really hope you enjoyed this Article, This is the secret into planning our 30 day. Social media content for our ice cream shop – And this is something that I’m sharing with You can actually check out the template below learn how to plan, how to shoot, how you distribute And engage with the customers, This saved us thousands of dollars.

I hope this resource can save you that much As well, If you liked this article, give me a thumbs up, If you have any questions, leave it in the Comment section below Otherwise subscribe, I’ll, see you guy in the next article

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