Categories
Business Tips Social Media

Social Media for Service– Can Businesses Make It Through without Social Network?

It is time for businesses to consider utilizing social media, however their considerations should be based upon 2 independent situations. First, what kind of impact do social networks have on businesses? Second, what sort of effect can businesses expect without social media? The impact that social networks has on service varies, however it’s been kept in mind that nearly 80% of SMBs or medium-sized and small services have actually reported an increase in traffic with the assistance of social media websites. However, this is not a trusted statistic alone to ensure one’s success on using social networks for organizations.

Various surveys have been carried out on the number of individuals that use social media websites and the method they can affect marketing techniques. For beginners, Coleman-Parkes Research revealed that 84% of American business felt the desire to create new methods to communicate with their customers, consisting of social media and mobile marketing. If you take those numbers into consideration alone, you are missing out on out on a lot of prospective leads and traffic by avoiding out on social media

In an old study done by the 2008 Cone Business in Social Media Study, the statistics revealed interesting information which should be kept in mind by company owner.
-60% of American residents use social media.
-90% of those noted that businesses should have social media presence
-85% of those noted that businesses ought to communicate with their customers through social networks.

Customers that were surveyed also indicated that companies need to utilize social media for the purpose of:

  • Problem resolving (43%).
  • Obtain feedback and remarks (41%).
  • Customer interaction with business (37%).
  • Market to consumers (25%).

These outcomes ought to be sufficient for company owner to consider the use of social media. If their consumers desire them on social media websites, it’s already an indication that they too want to reach to businesses. It’s an indication that services require social media since their clients are currently there. All they actually need to do is sign up, develop an account, put pictures, upgrade continuously, and they’re all set for life.

At this state, social media websites like Facebook and Twitter are here to stay for a very long time.

It is time for services to consider using social media, however their considerations need to be based on two independent circumstances. The impact that social media has on organization differs, however it’s been noted that practically 80% of SMBs or medium-sized and small businesses have actually reported a boost in traffic with the aid of social media sites. These results ought to be more than enough for organization owners to think about the usage of social media. If their customers desire them on social media sites, it’s already a sign that they too want to reach to businesses. It’s an indication that organizations require social media because their customers are already there.

Social Media and Customer Service

Even if you have a great social media strategy for your business. Customer service is key! The video below has great tips for your business to exceed your clients expectations.

Categories
Online Marketing

How To Market Your Restaurant on Social Media in 2020 |Food Business/Restaurant Marketing Strategies

Today we’re going to be going over the four Ways to market your restaurant on social media in 2020, So many of you guys have already been on that Social media train. So congratulations to that because a lot of people actually don’t See the value Just in the last two three years: people Don’t see the value on posting on social media because there’s no direct ROI, There is no direct association with you putting In a dollar on ads You putting a dollar on investing in your Brand on social media and how much you get back, You don’t know, which is the reason why a Lot of people don’t do that, but today people are waking up.

People understand the importance of social Media, That’s the reason why people are spending Thousands of dollars hiring social media people to take pictures for them to write captions To interact with their customers, But in today’s now age this is just not enough. It is not enough just to post nice pictures. It is not enough to just engage because the Market is so saturated. The platforms like Facebook Instagram they Are so saturated with beautiful pictures, You need the right strategies to actually Stand up and aside from the crowd, which is the reason why I want to be sharing with you.

The four different ways to market through social media for your restaurant and they’re Coming right up, The number one way to market on social media Is to use ads Now I’m 100 % against using ads. If you are Not aware, and if you don’t understand objectives and if you do not have already a solid base, And foundation for your business, However, if you already have a solid foundation, If you already have, people who are interacting with your brand, then running ads is a must Running ads on Facebook and Instagram is still Relatively cheap, as opposed to the native and the like print ads bus ads and article Ads and stuff like that, And on top of that running ads on social Media like Facebook and Instagram is super super effective.

When you can combine that With a right strategy, So, for example, when we’re running ads, we’re Not running ads just to sell people on Hey know what Come to my restaurant 20 % off. No, we don’t want to do that. We want to be able to run ads strategically. To show people that Hey, you know what This is the behind the scenes process of how We make our food, This is the type of food that we offer. This is the type of people that we serve.

This is how they feel about our food after They come and consume at our restaurant. This is behind the scenes. This is how everything is made And then, when the timing is right, when you Want to promote a certain campaign, you would want to then offer them something in return. You’d tell them that you know what there’s 10 % off Or Hey, you know what Come during this weekend for this specific Promotion So, at the end of the day, running promotions, Is very, very strategic: You cannot just send them an offer and expect Your customers to return right away.

You need to be able to warm them up. You need to show them behind the scenes. You Need to be able to tell them a story, You need to be able to show them behind the Scenes of how you are working So at the end of the day when the timing Is right, you’re going to become top of mind for your customers And another powerful thing and another powerful Way of running ads is to retarget What that means, and that’s actually, where The true power is when you’re running ads is when you can retarget people And what that means is haven’t you ever experienced Something that you know you were wanting to buy a certain item, Let’s say, for example, a jacket You want to buy that jacket.

You click on Add to cart, and at that moment someone calls you and you shut your computer and then you Go out for dinner, something like that And an hour later you come back. You open Up your laptop and you forget about the jacket So yeah you have the intent to buy that jacket. But because of the fact that life takes over, you forgot about it completely And all of a sudden next day you get an email, Reminding you that Hey, you know what You have this jacket in.

Your cart. Just want to remind you that if you want to Check out you get 10 % off something like that. That’s called retargeting, That’s showing up in your inbox showing up In your feed telling you that Hey, you know what You forgot about me, but I’m here That’s the power of running ads And then the same note. You can actually do The same thing with food and beverage as well, So, for example, when people actually interact With your ad they’re, like Hey, you know what I really like this product.

I really like this menu of yours. I really like this recipe of yours, Great stuff And next time, whenever you have a promotion, You show it in front of my face now because of the fact that I love your branding because I already love and want to try out your product, I’m much more inclined to actually come to Your restaurant and try out your stuff And that’s the power of retargeting. That’s a power of being timely with the ads So you’re not just running ads, because everyone else is doing it.

You need to have a strategy. You need to have Objectives and you need to be able to retarget in a timely manner. That’s the number one way to market on social Media for your restaurant in today’s time, The second way to market through social media For your restaurant is through review sites. Yes, review sites are social media as well. Because this is a platform where people can actually search for your restaurant and your Brand Believe it or not more than 80 % of people That go and eat a new place.

They go on review sites like Yelp, like Google reviews all These different review sites and you need to make sure you have a presence on these Different sites, And on top of that, actually I’m going to Throw you another stat. Did you know that a half star rating increase okay accounts? For more than 30 % of increased traffic, And what that means is that, if you have a Three and a half star versus someone that has a four star, and yet you guys serve the Same thing, 30 % of the time people will search and people actually go and prefer the place.

With that half a star more that four star restaurant, they would prefer that and they Would have 30 % more sales than this company and this brand, this restaurant, who has only Three and a half star, which is the reason why you should pay a lot of attention on review. Sites, Okay, A lot of times, you may be wondering: Hey But Wilson I don’t have much reviews or Hey Wilson. You know what my restaurant just Started, I don’t know how to get reviews.

Well, you need to make sure that you strategize On getting reviews, good reviews, bad reviews, it doesn’t matter just honest reviews. Okay, You can always work towards making sure your Product satisfies your customer Now, on the same token, if your product sucks Then it doesn’t matter if your reviews are not because you shouldn’t even be in the restaurant Business, I’m saying this: if you have a good product, That you can actually improve upon that.

You can actually serve to the customer that customers Actually enjoy it Now, some of the ways to get reviews are to Actually, incentivize your customers and incentivize them with, for example, a drink for every Time they come in and show that they have left a review or perhaps having a sign out. Your door that says Hey, please, leave us a review on Yelp or something like that Because a lot of times, if you don’t ask you Shall never receive, which is the reason why you should always always ask Just like how, at the end of the article I’ll Always ask you to smash the like button, because it helps with my YouTube journey and because At the end of the day, if I don’t ask, I will never receive that like button, So please smash that like button, But nonetheless coming back to this incentivize Your customers to leave a review on Yelp Whenever you have it reviewed, make sure you Respond to them and engage with your customers, Whether the review it’d be a troll review.

Where people are just complaining about you because Hey you know what They have bad service, because the guy looks Like he’s always bored at work, but if you’re not that bored and it’s just how you looked And unfortunately, that review is not warranted, then you can reply Hey, you know what And make some put some character into it. Make it fun. For example, you can be like Hey. This is How I look, How dare you Or something along the lines of that Just make it fun with them, Show your character, because people who are Actually, reading these reviews they’re human too, They understand what is a true review and What are the reviews aren’t actually warranted? For example, it is a warranted review that Is a negative one then own up to it own up to it and tell the people that unfortunately, This happened to you, I’m so sorry, Let me make it right to you and actually improve Upon it And people are much more forgiving if you’re Honest and if you own up to it So there you go Review sites, do not take this lightly because It would make or break your business The third way to market on social media for Your restaurant is through influencer marketing And what that means is that influencers are Basically, the cool kids in the class They’re, the people that people look up to They’re the people that are outspoken and They’re, the most popular people They’re like prom Kings and the prom Queens Okay.

So these are the people that you would Want to bring into your restaurant, These are the people that you want to reach. Out to and actually find their profile and offer them to come into your restaurant to Have a free meal to actually you know what Not pressure them into writing a post, not Pressure them to sharing, but more so just to come and experience what you have to offer And if you’re genuine about that and if you’re Not an annoying person about this a lot of times these influencers would be more than Happy to post, on your behalf more than happy to post their experience at your establishment.

And that says a lot about you versus food critics or versus anything else. Influencers are the major players in town And major influence for your restaurant because a lot of times you can actually leverage their Customer base They’re the people that follow them and a Lot of times these influencers they have 10 20 thousand. A hundred thousand subscribers And followers that actually read what they have to post.

So if they had a pleasant experience at your Joint then majority of the time they can influence their following as well And case in point when we first started 720 Sweets, the first day that we opened there was a food blogger who came in and posted About us and the next day three more of her friends came in and tried our ice cream. Our Smoking ice cream and find that this was a pleasant experience.

They actually asked us if they can post for Us and at that time this was five years ago. Okay, At that time, I didn’t know what was influencer Marketing, but I just said that Hey know what I just want to serve you I just want to bring the best dessert to the Market And because of this attitude that we had We were able to actually have them post for us and talk about their experience on social Media And in turn, we became super busy.

The third Day onwards, and within the first year we expanded to three shops all because of influencer Marketing, So this is not something you want to take. Lightly nowadays, this whole industry has transformed, has evolved and has matured Which makes influencer marketing that much more important, So, at the end of the day, if you really want To be able to market, and if you want to be able to bring your brand out to the world, Do not oversee the importance of social media and do not oversee the importance of influencer Marketing And a lot of times this is where they’re going To be able to share through word of mouth as well, When people see your post online, they’re Going to be talking about it with their friends, So if you deliver a positive experience, a Good experience to your consumers, a good experience to your food bloggers and influencers They’re going to talk about it even offline, and that brings a lot of weight through marketing.

For your restaurants, Now I know we talked a lot about influencers. Social media, influencers and stuff like that, However, you did not want to oversee the importance. Of catering to influencers that are offline as well We’re talking about people that are not really On social media, but has a lot of following and it has a lot of networks so, for example, People that are in the real estate game or people who are in the banking industry they Love your product, they come and try it out and they’re like Hey.

You know what I can bring this back to my branch Or real estate agent. Hey know what I really liked this. I want to buy a bunch of this stuff or buy A bunch of gift cards and gift it to my association. These are all things that you do not want. To oversee as well, Even though they’re not on social media, they Too, have a lot of influence; They too hold a lot of weight through word. Of mouth marketing, Nonetheless, if you can actually combine the Effect of social media and influencer marketing with word of mouth marketing that becomes A really strong synergy and a big combo that can help your restaurant market in today’s Age, Fourth and final way to market on social media.

For your restaurant is to be able to build a community. This is something that I personally am an Advocate of Okay, I do not run any ads. I do not run any paid promotions until I can Build a solid base, a foundation of fans that love our product and love our service and Loves us in general, because it is super super important You don’t if, for example, there is no loyalty, There is no way you can demand a premium if people don’t view you as a brand, If they don’t love you, they only treat you Like a commodity And when you are treated as a commodity, how Do people value you They value you by price, So if you’re not the cheapest in town, if Not the cheapest most bang for the buck, then they’re not going to come to you because They view you as a commodity, However, if they view you as a brand that They love, then they’re willing to support your journey and then they’re willing to pay A premium and then they have that loyalty for your brand.

So at the end of the day it doesn’t matter If you have competitors that are open around the block, it doesn’t matter. If you have competitors, That opens right beside you. They’ll still come to you because they want to support your Journey and because they’re, a loyal fan of yours and they’re willing to pay that little Bit of a premium for your product because they’re a loyal fan Now, having said that, how do you build a Loyal fan base A lot of times.

This comes from personal engagement. These are things that are not scalable. These are things that require one on one: interaction, That you need to care for them that you need to show them that you appreciate them. Some simple gestures like that you addressing Them by their first name accumulating fans one by one and knowing your first thousand Fans is so so important for the success of your restaurant Address them by their first name, treat them Something small, So then that way, they feel that, Oh, I’m a Vip Ooh, I kind of like this Ooh, I’m special And in turn slowly, but surely they become Regulars and they become loyal fans of you sharing along your story.

Why is it that you’re building this brand? Why is it that you’re building your restaurant And what are you working on what you’re working towards And if they know a lot more about, you understand, Your journey understand your story, then they’re much more prone to want to support. You on your journey for your restaurant And which is how you can build your loyal Fan base one fan at a time. This is something that is not scalable, but Is essential for your restaurant’s success? Number four is to be able to create that community Of loyal fans And that’s going to make a difference between A failing business and a thriving business, So there you go the four ways to market your Restaurant on social media Number one is to be able to use ads use ads.

With an objective strategize about it, Don’t just run ads with 20 % off, because people Don’t really attach to ads like that, You need to be able to tell them a story. You need to show them the product that you’re serving you need to show them how it’s like To enjoy your product behind the scenes and tell a story before you run an ad to get them. To come in The second way to market your restaurant is Through review sites Review sites like Yelp, Google, all these Different sites Do not take this lightly and create a way An automatic way to be able to attract these reviews because it’s super important, because 80 % of the people that decide on where to eat, checkout review sites Super super important and never looked like That Third way to market your restaurant on social Media is through influencers.

Influencers are the cool kids on the block. These guys are the prom Kings, prom Queens And you want to make sure that you bribed them: Okay, bribe them with a free meal, treat them Exceptionally, well give them a pleasant experience, but ask for nothing in return, because if you Ask for something in return. It would just feel like it’s a stretch. It would just feel not natural. It would feel like it’s a bribe, Bribe them in a way that they don’t feel like They’re being bribed Okay, That’s the art of this And, lastly, number four: create a community Create a community of loyal fans.

So then that Way, you can step out aside from the crowd and not be compared as a commodity, that only Competes through pricing, You want to be able to create a community So then that way you have loyalty and you can demand a premium for your menu and your Goods, Hopefully this has helped you out in building An amazing restaurant. I really hope this has helped you If you guys liked this article, if you guys Find value in this article make sure you smash the like button, because it’s going to help Me out a lot throughout this whole YouTube journey, But if you want even more content, if you Want to know the A to Z, if you want to learn more about how we’re able to build this international Ice cream chain, and so then that way you can have these skillset and these templates That we’ve created for the last 10 years anywhere from negotiating free rent to building My first thousand loyal fans check out in the link below.

I have created a course on this, so you guys Want to learn more check it out in the course below, Otherwise, I really hope you enjoyed this Article Once again smash the like button helps us Out a lot subscribe along the journey And, if you guys have any questions, feel free To leave in the comment section below because I’ll try, my best to reply to every single One of them Otherwise I’ll see you guys next week,


 

Categories
Online Marketing

GetStencil Review ( Image Creation Tool for Social Media Marketers)

Doesn’t it just gives you an opportunity to compare the two systems, but today we’re only going to go over get stencil um. Basically, it’s a simple image creation tool for social media marketers now you might say, but I’m not a social media marketer.

I just want something to create my graphics when I post on Facebook, or when I post on Instagram or Pinterest, I I’m not really a marketer, but I have fun creating images and I’d like to look at the tool. This is for you as well now what I’m going to start out with today, I’m going to show you the pricing and then we’re going to go over the free review of the free product. Okay, because, in my opinion, I don’t care if you even know how to use something, you should always start with the free product before you put money out and make sure it’s what you want.

So let’s go over the pricing. Basically, you can see here I’m going to move this up a little bit free is over here on the left, and then you have your pro and then your unlimited any time. This is why I like to start out with free, because if I start out with the free product and then I know, I really am going to use it, and I want to upgrade – I always go with the annual fee because you save money that way.

If you go monthly you’re going to pay a little bit more, but that’s the way to go if you’re not sure, but I think you would be able to decide once you use it for free. But let’s go down a little bit. We’re going to go in the free account today, where you can only save ten images a month, so it absolutely is just a test product because, if you’re not in social media, marketing and you’re, just using it for fun, ten might be enough.

But definitely if you’re in social media marketing you’re wanted you’re going to want to be able to do 50 a month, which is a good. Almost two images per month, you’re limited to the photos, which is not a big deal because there’s so many in there you’re limited to icons but again, there’s a lot in there and I’ll show you all this. You can upload up to 50 images and over here you’re going to have you can upload as many as you want and you can create 10km since we’re going to go over that you can keep favourites and you can do ten Instagram posts per month.

So over here everything’s a little bit, you have more that you can do once you start paying for it. You have fonts that you can bring in watermarks logos, font uploads, which is I’ll go over, that a premium support a lot of programs. Do that if you have a pay more for a monthly fee, you’re going to get your support a lot faster? That’s just common! With most software tools, you can create up to 25 collections, keep up to 100 favorites and 25 Instagram posts per month, so okay, so that doesn’t mean anything until we get in there.

But I just wanted to show you that I’m getting I’m showing you the free program right now as opposed to the paid one. So when you log in you’re, going to go to get stencil calm and exactly like it sounds get stencil calm, it’s going to come in and it’s going to say you have ten images for the month. I already used one because I just wanted to review it. A little bit before we did this article, and this is what you’ll see you’re going to see some photos over here to the side and in the center.

This is the area where, when I move a photo over, this is where I’m going to do my work. Where I’m going to create my graphic image that I want to create – and over here you have different features right here – is your selection of photos that you can use now. If I open this up where the drop-down arrow is, I can get photos in different areas. I have nature up right now, but you can get patterns, people space and, as you can see, there’s a lot of choices here.

So even though it’s free, I’m just starting out, there’s plenty here that you can pull from okay. So that’s your feature! Your photos go to the next one, and this is templates, so you can even upload a template, that’s already there and maybe change the font. So let me show you as an example: there is a template, it’s going to load it over there. Unless you know this, one is not available, see they’re always going to be trying to get you to go up, so we’re just going to cancel we’re not going to upload.

But what happens is that template would show up and you could change the the quote or the message in the center. Okay, let’s go down a little bit further, there’s featured quotes, I’m going to go back to the top, I’m going to just kind of create as we go, but let’s go ahead and put a photo. Let’s use. Let’s see this one looks nice with the beach, so I’m going to put a photo. I just clicked it and there it is.

I have my photo that I’m going to use for the background. Well now I’m going to go down here to quotes. I can take one of these quotes that are here and click it and it automatically puts it on there. Now these are the featured quotes. If I go in, I could get a business quote. Friendship: let’s look at some business quotes, let’s assume you’re into social media, marketing, time, energy and focus. These are the resources at your disposal every each and every day ideas are like rabbits, you get a couple, learn how to handle them and pretty soon you have a dozen.

So obviously I don’t really have a business picture here. So let me see I’m going to do a quote that might have to do with motivation. Let’s see if there’s anything or inspiration, let’s look for an inspirational quote, I’m kind of inspired. When I look at that here, you go be present in all things and thankful for all things. So, let’s put that there, but there it goes. My quote, went right up there.

I have the person that said the quote. We always want to give credit where credit is due. Now, I’m not going to change anything just yet. I just want you to see that I can put that quote there now. If I keep going, I have an upload button where there’s a little cloud and earlier I just played around, and I found a couple of background images that I thought would look cute with quotes on them. I can upload those here and I believe in the free account you had a limit of 25 uploads or something like that.

But that’s plenty if you’re just playing around getting to know it. The next one is logos and watermarks, and you do have to have an upgrade. So if you have a certain watermark, some people will make their images and will put their business name on there or their own name to kind of take credit for what they’re creating, and it is also another way if other people share it. They’re sharing it with your name on it, so it’s actually a very smart way of getting your name out there.

So definitely, if you’re interested in that, then your want to upgrade but again in the beginning, maybe not necessary, and here’s where I had played around and I saved some images. So let’s say I make this image today and it’s something that I think that I’ll keep using then I’m going to save it in my file here now. If I decide, I don’t want something like this one here. I just click it and I can delete it.

So you don’t have to keep everything there forever. Alright, let’s go back over here. We had quotes now, let’s play around with what we have. What can I do this right now, my font? I can click the font or the message, the the text, and I can change it and I’m going to show you the biggest thing that gets stenciled does that canva does not, and otherwise I think they’re both pretty comparable. But in my opinion this is the one thing that I always want to do and I can’t with canva but I’ll show you in a moment all right.

So I have comic sans ms. If I just hit that top arrow, I can change my fun that easily just just go up and click and there’s tons of fonts in here so again in the pro account, if you want to upgrade, you can bring your own font in so, let’s say you’re Already doing social media, you have your own WordPress, you pretty much have branded yourself with a certain font, and it’s not here. Well, you can bring your own font in and then, when you click my fonts and you’ll just upload it, and it will always be here for you, so that is one nice feature, but if you, if it doesn’t matter to you, everything is right here now, I’m Going to add, there’s a bubblegum sans.

I, like the Comic Sans, I’m going to go back to that real, quick that look pretty good. It came up that way all right now. What can I do from there? I have my text size. I can make it really. Look how big I can go. You can’t go that big with canva canva is limited. I’ve seen people make thumbnails on their YouTube articles and you’ll see that there sometimes their font is huge. Now what I’m going to have to do since I made it big and made it small again, I’m going to have to put an enter in there there to do it to two lines.

So there we go. I can just that simply change my text. I can change the line, hi see how I can separate them or make them closer. I can put a shadow in there. Read the fun read how they they start getting a little bit of a shadow. They look like 3d, oh they’re, not getting much of one on this one. For some reason. I don’t know why, okay earlier when I did it, it kind of made a shadow, it might be because there’s too many too much text there, but I can make it bold.

I can make it italic, I can underline it. I can adjust it to the center to the side and then I can change the text color here now right now, it’s black black works. It’s fine, but let’s say I want to change it to red and it’s that simple go back to black outline. This is what lets I’m going to change the text color and I’m going to make it let’s say: yellow well, maybe not, let’s go yellow now read you can hardly see that.

Well now I can outline it in black now. Look at that, how how much it pops that’s something you cannot do on canva if the person that introduced this program to me was pointing that out, because I saw one of their graphics and I thought oh, how did you do that, and that is pretty cool? How you can outline your text and then you can change your background color. If you want I’m going to leave the background the way it is now here, you can move things forward or you can move them back like right now.

My text is in the front, but when you’re starting to do like multiple layers and things, you can move things to the foreground and to the background, and things like that now I can duplicate this. If I want now, I’m finished with that part now, if I click again, I will get rid of that box now notice here, I’m inside of the text box. Okay. So if I click out that text box with all my features goes away now, I’m going to click on the graphic the photo and now I have filters and things I can add.

I can make it black and white, I can change it, and so I have lots of choices of how I can change that filter. I can make it blurry in the back. You know some people kind of blur the back out, see that and you can make it transparent, so lots of lots of different features on your background as well, you can lighten it, you can darken it. We can go back up here to the you know, so you can see there’s a color overlay if you want to put a color over it and you can choose over here.

So you can get a pretty fancy with this. You can make it horizontal vertical and if you want to upload a different background, you can upload right from here and then here you can make a resizable image. So why would I want to change my image? Well, maybe you don’t want the image to be the whole background. Maybe you just want it to be down like that, so you can play around and get really really creative.

With this, when you’re finished, you can save it now, that’s not something I would save. To be honest, I was just showing you what it did. I didn’t want to sit here and get creative but, like I said, my favorite feature is outlining the font and the fact that the font can be any size that I want. I really like that feature, so they have saved the image and I’ll notice. I’r down to 8, so I can only do 10 a month if I go with the free feature, but if you’re just looking at it to see, if it’s something you want, you can create 10 images and see how you like working it.

If it’s, if you’re using canva or a different program, you can kind of compare now what I’m going to do is download it and you can download it as a JPEG. You can ask for different dimensions. You can print it or just digital standard or maximum. Okay. So I’m going to cross that off and then here you have preview and share, you can preview it on a mobile preview. That’s what it looks like and that’s a desktop preview.

Now this is what’s cool too. What I really like about this is: you can hit Twitter over here and they’re going to resize it for Twitter. If you want to use it for Pinterest, see it resizes for there and then you can go ahead and post to your Pinterest account and go ahead and put it in here. You can pick the board. You want to put it on and post it directly, which is kind of cool. So if you are using Pinterest, I would highly recommend using this and again this one’s to Instagram.

The next one goes to buffer and then the last one is just share your image directly. So you have your own link. If you want to share it someplace else, so you have Facebook, Twitter, Pinterest, Instagram and buffer. Alright. So there you go back to the pricing. I just wanted to show you: I have a link below if you want to check it out. It’s get stencil com, just in case you didn’t catch that and then, if you don’t want to do your own social media graphics, you can always hire it out to a freelancer.

Who can do it for you, I put a link below that. It says, hire a freelancer and just go to that site it’s and find somebody that can do it for you. A lot of people will hire social media managers. You don’t have to do it yourself. You really need to be looking at your business and figuring out what are the things that I’m going to do and what are the things that I want somebody else to do: you’re going to get to the point where you can’t do it all yourself, you’re going To find that you’re sitting on your computer 12 hours a day and not getting anything done so just gradually start deciding.

What can I hire out? What can I outsource and what can I do myself and that’s kind of what I do if it’s something I don’t like to do or I don’t feel comfortable doing then I outsource it and typically, if I enjoy doing it, I do it myself. So that’s kind of the the way I do it at this point, my business all right. I hope that was helpful. I did not put my little article up here today because I wanted you to see everything and not block anything, but thank you for coming and reading my article today.

Thank you for visiting my blog and I’m always here to help you earn money, save time and find balance in your life and in your business. So again, thank you for reading and be sure to subscribe. I am putting creating six articles a week right now, Monday through Saturday, so there’s lots of information. You can go and look at the playlists, I’m organizing things so that you can get to them quickly as well always welcome.

I always welcome your comments and anything if you have questions or anything, you want to see that you’re not seeing. Let me know, and I’ll do my best to get that information to you. Thanks


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

How To Market Your Restaurant on Social Media in 2020 |Food Business/Restaurant Marketing Strategies

Today we’re going to be going over the four Ways to market your restaurant on social media in 2020, So many of you guys have already been on that Social media train. So congratulations to that because a lot of people actually don’t See the value Just in the last two three years: people Don’t see the value on posting on social media because there’s no direct ROI, There is no direct association with you putting In a dollar on ads You putting a dollar on investing in your Brand on social media and how much you get back, You don’t know, which is the reason why a Lot of people don’t do that, but today people are waking up.

People understand the importance of social Media, That’s the reason why people are spending Thousands of dollars hiring social media people to take pictures for them to write captions To interact with their customers, But in today’s now age this is just not enough. It is not enough just to post nice pictures. It is not enough to just engage because the Market is so saturated. The platforms like Facebook Instagram they Are so saturated with beautiful pictures, You need the right strategies to actually Stand up and aside from the crowd, which is the reason why I want to be sharing with you.

The four different ways to market through social media for your restaurant and they’re Coming right up, The number one way to market on social media Is to use ads Now I’m 100 % against using ads. If you are Not aware, and if you don’t understand objectives and if you do not have already a solid base, And foundation for your business, However, if you already have a solid foundation, If you already have, people who are interacting with your brand, then running ads is a must Running ads on Facebook and Instagram is still Relatively cheap, as opposed to the native and the like print ads bus ads and article Ads and stuff like that, And on top of that running ads on social Media like Facebook and Instagram is super super effective.

When you can combine that With a right strategy, So, for example, when we’re running ads, we’re Not running ads just to sell people on Hey know what Come to my restaurant 20 % off. No, we don’t want to do that. We want to be able to run ads strategically. To show people that Hey, you know what This is the behind the scenes process of how We make our food, This is the type of food that we offer. This is the type of people that we serve.

This is how they feel about our food after They come and consume at our restaurant. This is behind the scenes. This is how everything is made And then, when the timing is right, when you Want to promote a certain campaign, you would want to then offer them something in return. You’d tell them that you know what there’s 10 % off Or Hey, you know what Come during this weekend for this specific Promotion So, at the end of the day, running promotions, Is very, very strategic: You cannot just send them an offer and expect Your customers to return right away.

You need to be able to warm them up. You need to show them behind the scenes. You Need to be able to tell them a story, You need to be able to show them behind the Scenes of how you are working So at the end of the day when the timing Is right, you’re going to become top of mind for your customers And another powerful thing and another powerful Way of running ads is to retarget What that means, and that’s actually, where The true power is when you’re running ads is when you can retarget people And what that means is haven’t you ever experienced Something that you know you were wanting to buy a certain item, Let’s say, for example, a jacket You want to buy that jacket.

You click on Add to cart, and at that moment someone calls you and you shut your computer and then you Go out for dinner, something like that And an hour later you come back. You open Up your laptop and you forget about the jacket So yeah you have the intent to buy that jacket. But because of the fact that life takes over, you forgot about it completely And all of a sudden next day you get an email, Reminding you that Hey, you know what You have this jacket in.

Your cart. Just want to remind you that if you want to Check out you get 10 % off something like that. That’s called retargeting, That’s showing up in your inbox showing up In your feed telling you that Hey, you know what You forgot about me, but I’m here That’s the power of running ads And then the same note. You can actually do The same thing with food and beverage as well, So, for example, when people actually interact With your ad they’re, like Hey, you know what I really like this product.

I really like this menu of yours. I really like this recipe of yours, Great stuff And next time, whenever you have a promotion, You show it in front of my face now because of the fact that I love your branding because I already love and want to try out your product, I’m much more inclined to actually come to Your restaurant and try out your stuff And that’s the power of retargeting. That’s a power of being timely with the ads So you’re not just running ads, because everyone else is doing it.

You need to have a strategy. You need to have Objectives and you need to be able to retarget in a timely manner. That’s the number one way to market on social Media for your restaurant in today’s time, The second way to market through social media For your restaurant is through review sites. Yes, review sites are social media as well. Because this is a platform where people can actually search for your restaurant and your Brand Believe it or not more than 80 % of people That go and eat a new place.

They go on review sites like Yelp, like Google reviews all These different review sites and you need to make sure you have a presence on these Different sites, And on top of that, actually I’m going to Throw you another stat. Did you know that a half star rating increase okay accounts? For more than 30 % of increased traffic, And what that means is that, if you have a Three and a half star versus someone that has a four star, and yet you guys serve the Same thing, 30 % of the time people will search and people actually go and prefer the place.

With that half a star more that four star restaurant, they would prefer that and they Would have 30 % more sales than this company and this brand, this restaurant, who has only Three and a half star, which is the reason why you should pay a lot of attention on review. Sites, Okay, A lot of times, you may be wondering: Hey But Wilson I don’t have much reviews or Hey Wilson. You know what my restaurant just Started, I don’t know how to get reviews.

Well, you need to make sure that you strategize On getting reviews, good reviews, bad reviews, it doesn’t matter just honest reviews. Okay, You can always work towards making sure your Product satisfies your customer Now, on the same token, if your product sucks Then it doesn’t matter if your reviews are not because you shouldn’t even be in the restaurant Business, I’m saying this: if you have a good product, That you can actually improve upon that.

You can actually serve to the customer that customers Actually enjoy it Now, some of the ways to get reviews are to Actually, incentivize your customers and incentivize them with, for example, a drink for every Time they come in and show that they have left a review or perhaps having a sign out. Your door that says Hey, please, leave us a review on Yelp or something like that Because a lot of times, if you don’t ask you Shall never receive, which is the reason why you should always always ask Just like how, at the end of the article I’ll Always ask you to smash the like button, because it helps with my YouTube journey and because At the end of the day, if I don’t ask, I will never receive that like button, So please smash that like button, But nonetheless coming back to this incentivize Your customers to leave a review on Yelp Whenever you have it reviewed, make sure you Respond to them and engage with your customers, Whether the review it’d be a troll review.

Where people are just complaining about you because Hey you know what They have bad service, because the guy looks Like he’s always bored at work, but if you’re not that bored and it’s just how you looked And unfortunately, that review is not warranted, then you can reply Hey, you know what And make some put some character into it. Make it fun. For example, you can be like Hey. This is How I look, How dare you Or something along the lines of that Just make it fun with them, Show your character, because people who are Actually, reading these reviews they’re human too, They understand what is a true review and What are the reviews aren’t actually warranted? For example, it is a warranted review that Is a negative one then own up to it own up to it and tell the people that unfortunately, This happened to you, I’m so sorry, Let me make it right to you and actually improve Upon it And people are much more forgiving if you’re Honest and if you own up to it So there you go Review sites, do not take this lightly because It would make or break your business The third way to market on social media for Your restaurant is through influencer marketing And what that means is that influencers are Basically, the cool kids in the class They’re, the people that people look up to They’re the people that are outspoken and They’re, the most popular people They’re like prom Kings and the prom Queens Okay.

So these are the people that you would Want to bring into your restaurant, These are the people that you want to reach. Out to and actually find their profile and offer them to come into your restaurant to Have a free meal to actually you know what Not pressure them into writing a post, not Pressure them to sharing, but more so just to come and experience what you have to offer And if you’re genuine about that and if you’re Not an annoying person about this a lot of times these influencers would be more than Happy to post, on your behalf more than happy to post their experience at your establishment.

And that says a lot about you versus food critics or versus anything else. Influencers are the major players in town And major influence for your restaurant because a lot of times you can actually leverage their Customer base They’re the people that follow them and a Lot of times these influencers they have 10 20 thousand. A hundred thousand subscribers And followers that actually read what they have to post.

So if they had a pleasant experience at your Joint then majority of the time they can influence their following as well And case in point when we first started 720 Sweets, the first day that we opened there was a food blogger who came in and posted About us and the next day three more of her friends came in and tried our ice cream. Our Smoking ice cream and find that this was a pleasant experience.

They actually asked us if they can post for Us and at that time this was five years ago. Okay, At that time, I didn’t know what was influencer Marketing, but I just said that Hey know what I just want to serve you I just want to bring the best dessert to the Market And because of this attitude that we had We were able to actually have them post for us and talk about their experience on social Media And in turn, we became super busy.

The third Day onwards, and within the first year we expanded to three shops all because of influencer Marketing, So this is not something you want to take. Lightly nowadays, this whole industry has transformed, has evolved and has matured Which makes influencer marketing that much more important, So, at the end of the day, if you really want To be able to market, and if you want to be able to bring your brand out to the world, Do not oversee the importance of social media and do not oversee the importance of influencer Marketing And a lot of times this is where they’re going To be able to share through word of mouth as well, When people see your post online, they’re Going to be talking about it with their friends, So if you deliver a positive experience, a Good experience to your consumers, a good experience to your food bloggers and influencers They’re going to talk about it even offline, and that brings a lot of weight through marketing.

For your restaurants, Now I know we talked a lot about influencers. Social media, influencers and stuff like that, However, you did not want to oversee the importance. Of catering to influencers that are offline as well We’re talking about people that are not really On social media, but has a lot of following and it has a lot of networks so, for example, People that are in the real estate game or people who are in the banking industry they Love your product, they come and try it out and they’re like Hey.

You know what I can bring this back to my branch Or real estate agent. Hey know what I really liked this. I want to buy a bunch of this stuff or buy A bunch of gift cards and gift it to my association. These are all things that you do not want. To oversee as well, Even though they’re not on social media, they Too, have a lot of influence; They too hold a lot of weight through word. Of mouth marketing, Nonetheless, if you can actually combine the Effect of social media and influencer marketing with word of mouth marketing that becomes A really strong synergy and a big combo that can help your restaurant market in today’s Age, Fourth and final way to market on social media.

For your restaurant is to be able to build a community. This is something that I personally am an Advocate of Okay, I do not run any ads. I do not run any paid promotions until I can Build a solid base, a foundation of fans that love our product and love our service and Loves us in general, because it is super super important You don’t if, for example, there is no loyalty, There is no way you can demand a premium if people don’t view you as a brand, If they don’t love you, they only treat you Like a commodity And when you are treated as a commodity, how Do people value you They value you by price, So if you’re not the cheapest in town, if Not the cheapest most bang for the buck, then they’re not going to come to you because They view you as a commodity, However, if they view you as a brand that They love, then they’re willing to support your journey and then they’re willing to pay A premium and then they have that loyalty for your brand.

So at the end of the day it doesn’t matter If you have competitors that are open around the block, it doesn’t matter. If you have competitors, That opens right beside you. They’ll still come to you because they want to support your Journey and because they’re, a loyal fan of yours and they’re willing to pay that little Bit of a premium for your product because they’re a loyal fan Now, having said that, how do you build a Loyal fan base A lot of times.

This comes from personal engagement. These are things that are not scalable. These are things that require one on one: interaction, That you need to care for them that you need to show them that you appreciate them. Some simple gestures like that you addressing Them by their first name accumulating fans one by one and knowing your first thousand Fans is so so important for the success of your restaurant Address them by their first name, treat them Something small, So then that way, they feel that, Oh, I’m a Vip Ooh, I kind of like this Ooh, I’m special And in turn slowly, but surely they become Regulars and they become loyal fans of you sharing along your story.

Why is it that you’re building this brand? Why is it that you’re building your restaurant And what are you working on what you’re working towards And if they know a lot more about, you understand, Your journey understand your story, then they’re much more prone to want to support. You on your journey for your restaurant And which is how you can build your loyal Fan base one fan at a time. This is something that is not scalable, but Is essential for your restaurant’s success? Number four is to be able to create that community Of loyal fans And that’s going to make a difference between A failing business and a thriving business, So there you go the four ways to market your Restaurant on social media Number one is to be able to use ads use ads.

With an objective strategize about it, Don’t just run ads with 20 % off, because people Don’t really attach to ads like that, You need to be able to tell them a story. You need to show them the product that you’re serving you need to show them how it’s like To enjoy your product behind the scenes and tell a story before you run an ad to get them. To come in The second way to market your restaurant is Through review sites Review sites like Yelp, Google, all these Different sites Do not take this lightly and create a way An automatic way to be able to attract these reviews because it’s super important, because 80 % of the people that decide on where to eat, checkout review sites Super super important and never looked like That Third way to market your restaurant on social Media is through influencers.

Influencers are the cool kids on the block. These guys are the prom Kings, prom Queens And you want to make sure that you bribed them: Okay, bribe them with a free meal, treat them Exceptionally, well give them a pleasant experience, but ask for nothing in return, because if you Ask for something in return. It would just feel like it’s a stretch. It would just feel not natural. It would feel like it’s a bribe, Bribe them in a way that they don’t feel like They’re being bribed Okay, That’s the art of this And, lastly, number four: create a community Create a community of loyal fans.

So then that Way, you can step out aside from the crowd and not be compared as a commodity, that only Competes through pricing, You want to be able to create a community So then that way you have loyalty and you can demand a premium for your menu and your Goods, Hopefully this has helped you out in building An amazing restaurant. I really hope this has helped you If you guys liked this article, if you guys Find value in this article make sure you smash the like button, because it’s going to help Me out a lot throughout this whole YouTube journey, But if you want even more content, if you Want to know the A to Z, if you want to learn more about how we’re able to build this international Ice cream chain, and so then that way you can have these skillset and these templates That we’ve created for the last 10 years anywhere from negotiating free rent to building My first thousand loyal fans check out in the link below.

I have created a course on this, so you guys Want to learn more check it out in the course below, Otherwise, I really hope you enjoyed this Article Once again smash the like button helps us Out a lot subscribe along the journey And, if you guys have any questions, feel free To leave in the comment section below because I’ll try, my best to reply to every single One of them Otherwise I’ll see you guys next week,

Hire a professional to manage your website! Find out how much it costs in the video below.

 

Categories
Online Marketing

How To Market Your Restaurant on Social Media in 2020 |Food Business/Restaurant Marketing Strategies

Today we’re going to be going over the four Ways to market your restaurant on social media in 2020, So many of you guys have already been on that Social media train. So congratulations to that because a lot of people actually don’t See the value Just in the last two three years: people Don’t see the value on posting on social media because there’s no direct ROI, There is no direct association with you putting In a dollar on ads You putting a dollar on investing in your Brand on social media and how much you get back, You don’t know, which is the reason why a Lot of people don’t do that, but today people are waking up.

People understand the importance of social Media, That’s the reason why people are spending Thousands of dollars hiring social media people to take pictures for them to write captions To interact with their customers, But in today’s now age this is just not enough. It is not enough just to post nice pictures. It is not enough to just engage because the Market is so saturated. The platforms like Facebook Instagram they Are so saturated with beautiful pictures, You need the right strategies to actually Stand up and aside from the crowd, which is the reason why I want to be sharing with you.

The four different ways to market through social media for your restaurant and they’re Coming right up, The number one way to market on social media Is to use ads Now I’m 100 % against using ads. If you are Not aware, and if you don’t understand objectives and if you do not have already a solid base, And foundation for your business, However, if you already have a solid foundation, If you already have, people who are interacting with your brand, then running ads is a must Running ads on Facebook and Instagram is still Relatively cheap, as opposed to the native and the like print ads bus ads and article Ads and stuff like that, And on top of that running ads on social Media like Facebook and Instagram is super super effective.

When you can combine that With a right strategy, So, for example, when we’re running ads, we’re Not running ads just to sell people on Hey know what Come to my restaurant 20 % off. No, we don’t want to do that. We want to be able to run ads strategically. To show people that Hey, you know what This is the behind the scenes process of how We make our food, This is the type of food that we offer. This is the type of people that we serve.

This is how they feel about our food after They come and consume at our restaurant. This is behind the scenes. This is how everything is made And then, when the timing is right, when you Want to promote a certain campaign, you would want to then offer them something in return. You’d tell them that you know what there’s 10 % off Or Hey, you know what Come during this weekend for this specific Promotion So, at the end of the day, running promotions, Is very, very strategic: You cannot just send them an offer and expect Your customers to return right away.

You need to be able to warm them up. You need to show them behind the scenes. You Need to be able to tell them a story, You need to be able to show them behind the Scenes of how you are working So at the end of the day when the timing Is right, you’re going to become top of mind for your customers And another powerful thing and another powerful Way of running ads is to retarget What that means, and that’s actually, where The true power is when you’re running ads is when you can retarget people And what that means is haven’t you ever experienced Something that you know you were wanting to buy a certain item, Let’s say, for example, a jacket You want to buy that jacket.

You click on Add to cart, and at that moment someone calls you and you shut your computer and then you Go out for dinner, something like that And an hour later you come back. You open Up your laptop and you forget about the jacket So yeah you have the intent to buy that jacket. But because of the fact that life takes over, you forgot about it completely And all of a sudden next day you get an email, Reminding you that Hey, you know what You have this jacket in.

Your cart. Just want to remind you that if you want to Check out you get 10 % off something like that. That’s called retargeting, That’s showing up in your inbox showing up In your feed telling you that Hey, you know what You forgot about me, but I’m here That’s the power of running ads And then the same note. You can actually do The same thing with food and beverage as well, So, for example, when people actually interact With your ad they’re, like Hey, you know what I really like this product.

I really like this menu of yours. I really like this recipe of yours, Great stuff And next time, whenever you have a promotion, You show it in front of my face now because of the fact that I love your branding because I already love and want to try out your product, I’m much more inclined to actually come to Your restaurant and try out your stuff And that’s the power of retargeting. That’s a power of being timely with the ads So you’re not just running ads, because everyone else is doing it.

You need to have a strategy. You need to have Objectives and you need to be able to retarget in a timely manner. That’s the number one way to market on social Media for your restaurant in today’s time, The second way to market through social media For your restaurant is through review sites. Yes, review sites are social media as well. Because this is a platform where people can actually search for your restaurant and your Brand Believe it or not more than 80 % of people That go and eat a new place.

They go on review sites like Yelp, like Google reviews all These different review sites and you need to make sure you have a presence on these Different sites, And on top of that, actually I’m going to Throw you another stat. Did you know that a half star rating increase okay accounts? For more than 30 % of increased traffic, And what that means is that, if you have a Three and a half star versus someone that has a four star, and yet you guys serve the Same thing, 30 % of the time people will search and people actually go and prefer the place.

With that half a star more that four star restaurant, they would prefer that and they Would have 30 % more sales than this company and this brand, this restaurant, who has only Three and a half star, which is the reason why you should pay a lot of attention on review. Sites, Okay, A lot of times, you may be wondering: Hey But Wilson I don’t have much reviews or Hey Wilson. You know what my restaurant just Started, I don’t know how to get reviews.

Well, you need to make sure that you strategize On getting reviews, good reviews, bad reviews, it doesn’t matter just honest reviews. Okay, You can always work towards making sure your Product satisfies your customer Now, on the same token, if your product sucks Then it doesn’t matter if your reviews are not because you shouldn’t even be in the restaurant Business, I’m saying this: if you have a good product, That you can actually improve upon that.

You can actually serve to the customer that customers Actually enjoy it Now, some of the ways to get reviews are to Actually, incentivize your customers and incentivize them with, for example, a drink for every Time they come in and show that they have left a review or perhaps having a sign out. Your door that says Hey, please, leave us a review on Yelp or something like that Because a lot of times, if you don’t ask you Shall never receive, which is the reason why you should always always ask Just like how, at the end of the article I’ll Always ask you to smash the like button, because it helps with my YouTube journey and because At the end of the day, if I don’t ask, I will never receive that like button, So please smash that like button, But nonetheless coming back to this incentivize Your customers to leave a review on Yelp Whenever you have it reviewed, make sure you Respond to them and engage with your customers, Whether the review it’d be a troll review.

Where people are just complaining about you because Hey you know what They have bad service, because the guy looks Like he’s always bored at work, but if you’re not that bored and it’s just how you looked And unfortunately, that review is not warranted, then you can reply Hey, you know what And make some put some character into it. Make it fun. For example, you can be like Hey. This is How I look, How dare you Or something along the lines of that Just make it fun with them, Show your character, because people who are Actually, reading these reviews they’re human too, They understand what is a true review and What are the reviews aren’t actually warranted? For example, it is a warranted review that Is a negative one then own up to it own up to it and tell the people that unfortunately, This happened to you, I’m so sorry, Let me make it right to you and actually improve Upon it And people are much more forgiving if you’re Honest and if you own up to it So there you go Review sites, do not take this lightly because It would make or break your business The third way to market on social media for Your restaurant is through influencer marketing And what that means is that influencers are Basically, the cool kids in the class They’re, the people that people look up to They’re the people that are outspoken and They’re, the most popular people They’re like prom Kings and the prom Queens Okay.

So these are the people that you would Want to bring into your restaurant, These are the people that you want to reach. Out to and actually find their profile and offer them to come into your restaurant to Have a free meal to actually you know what Not pressure them into writing a post, not Pressure them to sharing, but more so just to come and experience what you have to offer And if you’re genuine about that and if you’re Not an annoying person about this a lot of times these influencers would be more than Happy to post, on your behalf more than happy to post their experience at your establishment.

And that says a lot about you versus food critics or versus anything else. Influencers are the major players in town And major influence for your restaurant because a lot of times you can actually leverage their Customer base They’re the people that follow them and a Lot of times these influencers they have 10 20 thousand. A hundred thousand subscribers And followers that actually read what they have to post.

So if they had a pleasant experience at your Joint then majority of the time they can influence their following as well And case in point when we first started 720 Sweets, the first day that we opened there was a food blogger who came in and posted About us and the next day three more of her friends came in and tried our ice cream. Our Smoking ice cream and find that this was a pleasant experience.

They actually asked us if they can post for Us and at that time this was five years ago. Okay, At that time, I didn’t know what was influencer Marketing, but I just said that Hey know what I just want to serve you I just want to bring the best dessert to the Market And because of this attitude that we had We were able to actually have them post for us and talk about their experience on social Media And in turn, we became super busy.

The third Day onwards, and within the first year we expanded to three shops all because of influencer Marketing, So this is not something you want to take. Lightly nowadays, this whole industry has transformed, has evolved and has matured Which makes influencer marketing that much more important, So, at the end of the day, if you really want To be able to market, and if you want to be able to bring your brand out to the world, Do not oversee the importance of social media and do not oversee the importance of influencer Marketing And a lot of times this is where they’re going To be able to share through word of mouth as well, When people see your post online, they’re Going to be talking about it with their friends, So if you deliver a positive experience, a Good experience to your consumers, a good experience to your food bloggers and influencers They’re going to talk about it even offline, and that brings a lot of weight through marketing.

For your restaurants, Now I know we talked a lot about influencers. Social media, influencers and stuff like that, However, you did not want to oversee the importance. Of catering to influencers that are offline as well We’re talking about people that are not really On social media, but has a lot of following and it has a lot of networks so, for example, People that are in the real estate game or people who are in the banking industry they Love your product, they come and try it out and they’re like Hey.

You know what I can bring this back to my branch Or real estate agent. Hey know what I really liked this. I want to buy a bunch of this stuff or buy A bunch of gift cards and gift it to my association. These are all things that you do not want. To oversee as well, Even though they’re not on social media, they Too, have a lot of influence; They too hold a lot of weight through word. Of mouth marketing, Nonetheless, if you can actually combine the Effect of social media and influencer marketing with word of mouth marketing that becomes A really strong synergy and a big combo that can help your restaurant market in today’s Age, Fourth and final way to market on social media.

For your restaurant is to be able to build a community. This is something that I personally am an Advocate of Okay, I do not run any ads. I do not run any paid promotions until I can Build a solid base, a foundation of fans that love our product and love our service and Loves us in general, because it is super super important You don’t if, for example, there is no loyalty, There is no way you can demand a premium if people don’t view you as a brand, If they don’t love you, they only treat you Like a commodity And when you are treated as a commodity, how Do people value you They value you by price, So if you’re not the cheapest in town, if Not the cheapest most bang for the buck, then they’re not going to come to you because They view you as a commodity, However, if they view you as a brand that They love, then they’re willing to support your journey and then they’re willing to pay A premium and then they have that loyalty for your brand.

So at the end of the day it doesn’t matter If you have competitors that are open around the block, it doesn’t matter. If you have competitors, That opens right beside you. They’ll still come to you because they want to support your Journey and because they’re, a loyal fan of yours and they’re willing to pay that little Bit of a premium for your product because they’re a loyal fan Now, having said that, how do you build a Loyal fan base A lot of times.

This comes from personal engagement. These are things that are not scalable. These are things that require one on one: interaction, That you need to care for them that you need to show them that you appreciate them. Some simple gestures like that you addressing Them by their first name accumulating fans one by one and knowing your first thousand Fans is so so important for the success of your restaurant Address them by their first name, treat them Something small, So then that way, they feel that, Oh, I’m a Vip Ooh, I kind of like this Ooh, I’m special And in turn slowly, but surely they become Regulars and they become loyal fans of you sharing along your story.

Why is it that you’re building this brand? Why is it that you’re building your restaurant And what are you working on what you’re working towards And if they know a lot more about, you understand, Your journey understand your story, then they’re much more prone to want to support. You on your journey for your restaurant And which is how you can build your loyal Fan base one fan at a time. This is something that is not scalable, but Is essential for your restaurant’s success? Number four is to be able to create that community Of loyal fans And that’s going to make a difference between A failing business and a thriving business, So there you go the four ways to market your Restaurant on social media Number one is to be able to use ads use ads.

With an objective strategize about it, Don’t just run ads with 20 % off, because people Don’t really attach to ads like that, You need to be able to tell them a story. You need to show them the product that you’re serving you need to show them how it’s like To enjoy your product behind the scenes and tell a story before you run an ad to get them. To come in The second way to market your restaurant is Through review sites Review sites like Yelp, Google, all these Different sites Do not take this lightly and create a way An automatic way to be able to attract these reviews because it’s super important, because 80 % of the people that decide on where to eat, checkout review sites Super super important and never looked like That Third way to market your restaurant on social Media is through influencers.

Influencers are the cool kids on the block. These guys are the prom Kings, prom Queens And you want to make sure that you bribed them: Okay, bribe them with a free meal, treat them Exceptionally, well give them a pleasant experience, but ask for nothing in return, because if you Ask for something in return. It would just feel like it’s a stretch. It would just feel not natural. It would feel like it’s a bribe, Bribe them in a way that they don’t feel like They’re being bribed Okay, That’s the art of this And, lastly, number four: create a community Create a community of loyal fans.

So then that Way, you can step out aside from the crowd and not be compared as a commodity, that only Competes through pricing, You want to be able to create a community So then that way you have loyalty and you can demand a premium for your menu and your Goods, Hopefully this has helped you out in building An amazing restaurant. I really hope this has helped you If you guys liked this article, if you guys Find value in this article make sure you smash the like button, because it’s going to help Me out a lot throughout this whole YouTube journey, But if you want even more content, if you Want to know the A to Z, if you want to learn more about how we’re able to build this international Ice cream chain, and so then that way you can have these skillset and these templates That we’ve created for the last 10 years anywhere from negotiating free rent to building My first thousand loyal fans check out in the link below.

I have created a course on this, so you guys Want to learn more check it out in the course below, Otherwise, I really hope you enjoyed this Article Once again smash the like button helps us Out a lot subscribe along the journey And, if you guys have any questions, feel free To leave in the comment section below because I’ll try, my best to reply to every single One of them Otherwise I’ll see you guys next week,

Hire a professional to manage your website! Find out how much it costs in the video below.

 

Categories
Online Marketing

How to Create A MONTH of Social Media Content in ONE Day For Restaurants | Restaurant Marketing 2020

We see people commenting But is it really driving people through the doors? Is it really worth the investment that we’re Pouring through And that’s the reason why, after months of Doing that we decided to put everything in house, We decided to train one of our staff to shoot The social media content for us And it has been working wonders, That’s the reason why today we’re doing this.

Article I’m going to be sharing with you all the tricks. All the templates that we have and all systems so then that way you can treat your staff And you can save thousands of dollars within that year on social media content And that’s what we’re going to be doing today. Let’s dive right in guys When we’re doing social media marketing, there’s Basically, four parts Planning shooting distributing and engaging.

So if we want to be able to shoot all the Content in one day, the number one thing you need to do is to plan Understand. Why are we shooting this? Are we shooting it for a new product or are We shooting this for a new campaign, Whether it be a Valentine’s Day campaign. Or a new product that you’re about to launch, It is so important to us to understand what Types of contents do we want to grab and what types of contents do we want to shoot, And the reason for that is because, on the Day of your shot, you’re looking at crunch time, You want to make sure that it saves you time.

And energy, so you don’t have to double the amount of work that you’re going to be doing Condense. Everything together Right now, we’re planning our shoot for a typical Product We’re shooting for our new products as well. Which is a new Taiyaki sandwich style that we’re shooting We’re shooting for our April Fools campaign? And we’re shooting for our new waffle cone item as well, So we’re planning all of these items and shoots.

And content that we’re doing all in one day, That’s exactly what we’re doing right now. So after understanding the goal of why you’re Shooting it is very important for you to have a shot list And when I talk about shot list, we’re talking About list of different shots that you’re looking for for your output. So when we’re talking about social media content, If you’re looking for 20 different posts for a month, then you need to plan 20 different Shoots Or if it’s 15 then it’d be 15, but at the End of the day understand that you would need a shot list because, on the day of the Shot, you don’t have time to think You would want to have a list composed and Designed beforehand A lot of times, what we use is a Pinterest For us to find inspiration on different shots, that would be looking for, And this is a very good resource that you Can use to plan your shot list Now that you have time for your goals, you Understand your shot list, it is very important for you to have your props, because these are The items that would really elevate your ingredient and your items and food menu For us we require, on these prompts to emphasize On why is it so good about our product, and this is something that a lot of times is overseen And overlooked So when you, finally, through your shot, make Sure to have your props ready, because, on the day of your shot, you do not want to be missing.

Prompts because that’s going to also take a lot of your time and energy and money After you’ve figured out what your prompts It is very important to make sure that you have all your equipment ready So many times in the beginning, when we were Doing this, we actually did not have our equipment ready and we actually had to reschedule for Another day When it comes to shooting and when it comes To actually planning you want to have everything in place, because there are so many different Variation and variables involved – you do not want to miss things.

Camera is super important. We have our camera over here, A tripod. We have memory cards, we have battery, Everything needs to be charged. Memory needs to be in place. I still remember there’s this time we actually Did not… Was not able to shoot because our memory card was full and we did not have Battery We arranged for actors, we arranged for the Store to be closed, so we can actually have a day of shot, but we had to be rescheduled.

Because of these mistakes At the end of the day, if you don’t have these Equipments, it’s okay! You can actually use your iPhone to shoot. And still comes up to be very, very nice Now that you’ve planned for your shot, we’re Going to go into phase two, which is the shooting part, It is super important on the shooting part You have all your props ready, You’re, basically… Your shot list and it Is very important for you to be able to have your shop list and follow it If you have everything planned out this process, Should not take you any more than two three hours because you’ve done all the work already On the theme of your shot, You’re going to be able to go through all Your shots and you’re going to follow these shots in advance and prepare for it all.

In advance, That’s the reason why we did our homework. Beforehand, As you can see, when you’re shooting do not Forget lighting, it is super important for us to do so. At the end of the day, having a shot list is Super important, but that doesn’t mean you shouldn’t – be creative, Some of our best shots with the most engagement With the most comments are the shots that we became creative with Use your surroundings, Use lifestyle, shots use, hero, shots, use, shots, That really tell your stories, People enjoying your products, Because once again you have a shot list.

It is only for referencing, it’s only to make sure you have all the shots. You need for your Month Be creative, have fun with this whole process. And you’re going to be able to shoot all your shots within one day. One thing to look out for as lighting and Composition, I cannot stress how important it is to understand. The basics of lighting Natural lighting is always the best Composition of your pictures, always very Important as well So at the end of the day, if you would want To find some resources online, I’m going to provide a few different resources.

That I find super helpful on the link below that teaches you: the basics, on composition, And lighting This actually makes your photo so much better. It makes it look like a professional photographer Actually took these pictures if you can actually understand the proper lighting and proper Compensation of your picture, So that’s the reason why it’s super important It’s going to save you tons of money with professional photography.

The second thing that you should also note. For it’s, the styling of the food, A lot of the times the natural picture in A natural state of the food is not going to be good enough, So a lot of times we actually add in extra Ingredients to make it better If it’s cheese, we add in extra cheese to Make it the good effect Or if it’s a smoke effect, we can actually Amplify those different effects just so then that way we can get the shot, we’re looking For When you’re looking into your shot, make sure You understand the nature of your ingredient and make it amplified for your patrons because At the end of the day, you’re telling a story through your pictures and if it looks better More people will buy through your shot.

The third process in planning your shoot is Distribution When we’re talking about distribution, post Production of your picture is so so so important. It is a night and day difference When it comes down to it. You can actually Check this picture out and this picture out Night and day difference So when you’re talking about post production, A lot of times it’s really intimidating, but it doesn’t have to be that way.

You can actually… If, for example, the staff That does it if they know how to do it great If they do not know how to do it, use services. Like fiverr.Com Pay $ 5.00 for people to edit the picture for You to make it much nicer Or if you do not want to pay for any of these Services, your Instagram filter does wonders as well. There are a lot of different apps on your Phone that actually teaches you and allows you to be able to do some quick touch.

Ups, On your photos – And they are definitely a must do for your Shot Now that you have the shot ready, not that You have pictures, ready, captions and editing we’re going to be talking about distribution, We’re going to jump right into it. You guys now that you have your shot, ready. Post edited now, you can actually figure out now. How do you distribute this A lot of times? We are not consistent because We’re bombarded with day to day operations and, at the end of the day, you just totally Forget to post, You don’t have time to be on your phone dealing.

With the captions for 30 minutes, while there are people walking through the doors, That’s the reason why we use one day to plan For the whole month of distribution And a really good software that we use is Called later.Com, which allows you to schedule the posts in advance. You can actually see the grid of how it looks. Like then, you can actually make your Instagram Feed super nice. This is something that we use.

Basically, you can just go and sign up for An account it’s completely free And then you can put all your pictures in There, As you can see, these are the pictures that We have been taking and we’re just throwing them on here We add the tags, so we know exactly what types Of product that we are actually uploading right here, This to is super helpful for us and it allows Us to plan and distribute the content on a monthly basis.

As you can see, this is the calendar view. Of what it’s going to look like, What we do is, we can actually just drag Let’s say, for example, we want this picture to be distributed on a certain day. Let’s say March the 31st. We drag it, leave it here Right here I can post a caption “. You are Beautiful.” And then there’s the hashtag suggestions. You can tag people with this offer Super amazing software to use Now that you can actually plan everything.

On this board, instead of your small little iPhone or whatever phone device that you’re Using This is super super effective when it comes To planning the month of your content, Now that you have your content distributed, Now that you have your content schedule, the fourth step of this whole process, which no One really talks about. No one really spends the time to emphasize is engaging. It is so important for you to engage with Your audience Now, just because you’ve been picture posted Up and hashtags a lot of people are liking, it and commenting, doesn’t mean your job is Done Now is the real work You need to engage with your customers.

That’s how you’re going to be able to build Your loyal fans, Why are we even doing social media marketing? It is only one element: It’s a strategy for branding This strategy of building the community of Your raving fans, That’s the reason why we’re doing this and A lot of times we think that social media marketing is one and all of marketing. “, Hey, I’m doing social media. That’s completely! Fine.

”, No, that is not the case for us. That’s one thing: we’ve done, We basically took pictures, threw it online. But never really thought about creating a community and engaging with them. That’s the reason why we were slipping And to utilize that first, we need to align With our customers Understand, why are we are doing this and Then you connect with them through actually engaging with them “. I should be caring about this community.

”, I’m actually nurturing…. That gave us so Much brand loyalty And that’s what keeps people coming through The doors and that’s why we’re able to thrive If you want to thrive, make sure that you Engage with your customers, That’s the key to successfully using and utilizing Social media, as a platform to grow your community. Now you understand the importance of engaging Engaging, is basically actually having a conversation.

It’s no more than really showcasing your characteristics as a friend. You can be funny, you can be professional, It doesn’t matter what it is Just be unique to you. So when someone is commenting on your posts, “, Hey, you know. What, When are you open,?” Tell them when you’re open? If they ask you what ingredients did you use? Or is this let’s say a non-GMO, then you can actually answer them with your specific character.

It does not always need to be politically Correct Have your character. A lot of these big brands are actually doing A really good job, as you can see When it comes to engaging, have an open communication. With them, you do not always need to take it so seriously, Put in your character answer as if you’re Human, You do not need to become a big corporation. Even corporations are doing the same things.

You can see here That’s the trick with engagement. All in all, I really hope you enjoyed this Article, This is the secret into planning our 30 day. Social media content for our ice cream shop – And this is something that I’m sharing with You can actually check out the template below learn how to plan, how to shoot, how you distribute And engage with the customers, This saved us thousands of dollars.

I hope this resource can save you that much As well, If you liked this article, give me a thumbs up, If you have any questions, leave it in the Comment section below Otherwise subscribe, I’ll, see you guy in the next article

Hire a professional to manage your website! Find out how much it costs in the video below.