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Online Marketing

How To Market Your Restaurant on Social Media in 2020 |Food Business/Restaurant Marketing Strategies

Today we’re going to be going over the four Ways to market your restaurant on social media in 2020, So many of you guys have already been on that Social media train. So congratulations to that because a lot of people actually don’t See the value Just in the last two three years: people Don’t see the value on posting on social media because there’s no direct ROI, There is no direct association with you putting In a dollar on ads You putting a dollar on investing in your Brand on social media and how much you get back, You don’t know, which is the reason why a Lot of people don’t do that, but today people are waking up.

People understand the importance of social Media, That’s the reason why people are spending Thousands of dollars hiring social media people to take pictures for them to write captions To interact with their customers, But in today’s now age this is just not enough. It is not enough just to post nice pictures. It is not enough to just engage because the Market is so saturated. The platforms like Facebook Instagram they Are so saturated with beautiful pictures, You need the right strategies to actually Stand up and aside from the crowd, which is the reason why I want to be sharing with you.

The four different ways to market through social media for your restaurant and they’re Coming right up, The number one way to market on social media Is to use ads Now I’m 100 % against using ads. If you are Not aware, and if you don’t understand objectives and if you do not have already a solid base, And foundation for your business, However, if you already have a solid foundation, If you already have, people who are interacting with your brand, then running ads is a must Running ads on Facebook and Instagram is still Relatively cheap, as opposed to the native and the like print ads bus ads and article Ads and stuff like that, And on top of that running ads on social Media like Facebook and Instagram is super super effective.

When you can combine that With a right strategy, So, for example, when we’re running ads, we’re Not running ads just to sell people on Hey know what Come to my restaurant 20 % off. No, we don’t want to do that. We want to be able to run ads strategically. To show people that Hey, you know what This is the behind the scenes process of how We make our food, This is the type of food that we offer. This is the type of people that we serve.

This is how they feel about our food after They come and consume at our restaurant. This is behind the scenes. This is how everything is made And then, when the timing is right, when you Want to promote a certain campaign, you would want to then offer them something in return. You’d tell them that you know what there’s 10 % off Or Hey, you know what Come during this weekend for this specific Promotion So, at the end of the day, running promotions, Is very, very strategic: You cannot just send them an offer and expect Your customers to return right away.

You need to be able to warm them up. You need to show them behind the scenes. You Need to be able to tell them a story, You need to be able to show them behind the Scenes of how you are working So at the end of the day when the timing Is right, you’re going to become top of mind for your customers And another powerful thing and another powerful Way of running ads is to retarget What that means, and that’s actually, where The true power is when you’re running ads is when you can retarget people And what that means is haven’t you ever experienced Something that you know you were wanting to buy a certain item, Let’s say, for example, a jacket You want to buy that jacket.

You click on Add to cart, and at that moment someone calls you and you shut your computer and then you Go out for dinner, something like that And an hour later you come back. You open Up your laptop and you forget about the jacket So yeah you have the intent to buy that jacket. But because of the fact that life takes over, you forgot about it completely And all of a sudden next day you get an email, Reminding you that Hey, you know what You have this jacket in.

Your cart. Just want to remind you that if you want to Check out you get 10 % off something like that. That’s called retargeting, That’s showing up in your inbox showing up In your feed telling you that Hey, you know what You forgot about me, but I’m here That’s the power of running ads And then the same note. You can actually do The same thing with food and beverage as well, So, for example, when people actually interact With your ad they’re, like Hey, you know what I really like this product.

I really like this menu of yours. I really like this recipe of yours, Great stuff And next time, whenever you have a promotion, You show it in front of my face now because of the fact that I love your branding because I already love and want to try out your product, I’m much more inclined to actually come to Your restaurant and try out your stuff And that’s the power of retargeting. That’s a power of being timely with the ads So you’re not just running ads, because everyone else is doing it.

You need to have a strategy. You need to have Objectives and you need to be able to retarget in a timely manner. That’s the number one way to market on social Media for your restaurant in today’s time, The second way to market through social media For your restaurant is through review sites. Yes, review sites are social media as well. Because this is a platform where people can actually search for your restaurant and your Brand Believe it or not more than 80 % of people That go and eat a new place.

They go on review sites like Yelp, like Google reviews all These different review sites and you need to make sure you have a presence on these Different sites, And on top of that, actually I’m going to Throw you another stat. Did you know that a half star rating increase okay accounts? For more than 30 % of increased traffic, And what that means is that, if you have a Three and a half star versus someone that has a four star, and yet you guys serve the Same thing, 30 % of the time people will search and people actually go and prefer the place.

With that half a star more that four star restaurant, they would prefer that and they Would have 30 % more sales than this company and this brand, this restaurant, who has only Three and a half star, which is the reason why you should pay a lot of attention on review. Sites, Okay, A lot of times, you may be wondering: Hey But Wilson I don’t have much reviews or Hey Wilson. You know what my restaurant just Started, I don’t know how to get reviews.

Well, you need to make sure that you strategize On getting reviews, good reviews, bad reviews, it doesn’t matter just honest reviews. Okay, You can always work towards making sure your Product satisfies your customer Now, on the same token, if your product sucks Then it doesn’t matter if your reviews are not because you shouldn’t even be in the restaurant Business, I’m saying this: if you have a good product, That you can actually improve upon that.

You can actually serve to the customer that customers Actually enjoy it Now, some of the ways to get reviews are to Actually, incentivize your customers and incentivize them with, for example, a drink for every Time they come in and show that they have left a review or perhaps having a sign out. Your door that says Hey, please, leave us a review on Yelp or something like that Because a lot of times, if you don’t ask you Shall never receive, which is the reason why you should always always ask Just like how, at the end of the article I’ll Always ask you to smash the like button, because it helps with my YouTube journey and because At the end of the day, if I don’t ask, I will never receive that like button, So please smash that like button, But nonetheless coming back to this incentivize Your customers to leave a review on Yelp Whenever you have it reviewed, make sure you Respond to them and engage with your customers, Whether the review it’d be a troll review.

Where people are just complaining about you because Hey you know what They have bad service, because the guy looks Like he’s always bored at work, but if you’re not that bored and it’s just how you looked And unfortunately, that review is not warranted, then you can reply Hey, you know what And make some put some character into it. Make it fun. For example, you can be like Hey. This is How I look, How dare you Or something along the lines of that Just make it fun with them, Show your character, because people who are Actually, reading these reviews they’re human too, They understand what is a true review and What are the reviews aren’t actually warranted? For example, it is a warranted review that Is a negative one then own up to it own up to it and tell the people that unfortunately, This happened to you, I’m so sorry, Let me make it right to you and actually improve Upon it And people are much more forgiving if you’re Honest and if you own up to it So there you go Review sites, do not take this lightly because It would make or break your business The third way to market on social media for Your restaurant is through influencer marketing And what that means is that influencers are Basically, the cool kids in the class They’re, the people that people look up to They’re the people that are outspoken and They’re, the most popular people They’re like prom Kings and the prom Queens Okay.

So these are the people that you would Want to bring into your restaurant, These are the people that you want to reach. Out to and actually find their profile and offer them to come into your restaurant to Have a free meal to actually you know what Not pressure them into writing a post, not Pressure them to sharing, but more so just to come and experience what you have to offer And if you’re genuine about that and if you’re Not an annoying person about this a lot of times these influencers would be more than Happy to post, on your behalf more than happy to post their experience at your establishment.

And that says a lot about you versus food critics or versus anything else. Influencers are the major players in town And major influence for your restaurant because a lot of times you can actually leverage their Customer base They’re the people that follow them and a Lot of times these influencers they have 10 20 thousand. A hundred thousand subscribers And followers that actually read what they have to post.

So if they had a pleasant experience at your Joint then majority of the time they can influence their following as well And case in point when we first started 720 Sweets, the first day that we opened there was a food blogger who came in and posted About us and the next day three more of her friends came in and tried our ice cream. Our Smoking ice cream and find that this was a pleasant experience.

They actually asked us if they can post for Us and at that time this was five years ago. Okay, At that time, I didn’t know what was influencer Marketing, but I just said that Hey know what I just want to serve you I just want to bring the best dessert to the Market And because of this attitude that we had We were able to actually have them post for us and talk about their experience on social Media And in turn, we became super busy.

The third Day onwards, and within the first year we expanded to three shops all because of influencer Marketing, So this is not something you want to take. Lightly nowadays, this whole industry has transformed, has evolved and has matured Which makes influencer marketing that much more important, So, at the end of the day, if you really want To be able to market, and if you want to be able to bring your brand out to the world, Do not oversee the importance of social media and do not oversee the importance of influencer Marketing And a lot of times this is where they’re going To be able to share through word of mouth as well, When people see your post online, they’re Going to be talking about it with their friends, So if you deliver a positive experience, a Good experience to your consumers, a good experience to your food bloggers and influencers They’re going to talk about it even offline, and that brings a lot of weight through marketing.

For your restaurants, Now I know we talked a lot about influencers. Social media, influencers and stuff like that, However, you did not want to oversee the importance. Of catering to influencers that are offline as well We’re talking about people that are not really On social media, but has a lot of following and it has a lot of networks so, for example, People that are in the real estate game or people who are in the banking industry they Love your product, they come and try it out and they’re like Hey.

You know what I can bring this back to my branch Or real estate agent. Hey know what I really liked this. I want to buy a bunch of this stuff or buy A bunch of gift cards and gift it to my association. These are all things that you do not want. To oversee as well, Even though they’re not on social media, they Too, have a lot of influence; They too hold a lot of weight through word. Of mouth marketing, Nonetheless, if you can actually combine the Effect of social media and influencer marketing with word of mouth marketing that becomes A really strong synergy and a big combo that can help your restaurant market in today’s Age, Fourth and final way to market on social media.

For your restaurant is to be able to build a community. This is something that I personally am an Advocate of Okay, I do not run any ads. I do not run any paid promotions until I can Build a solid base, a foundation of fans that love our product and love our service and Loves us in general, because it is super super important You don’t if, for example, there is no loyalty, There is no way you can demand a premium if people don’t view you as a brand, If they don’t love you, they only treat you Like a commodity And when you are treated as a commodity, how Do people value you They value you by price, So if you’re not the cheapest in town, if Not the cheapest most bang for the buck, then they’re not going to come to you because They view you as a commodity, However, if they view you as a brand that They love, then they’re willing to support your journey and then they’re willing to pay A premium and then they have that loyalty for your brand.

So at the end of the day it doesn’t matter If you have competitors that are open around the block, it doesn’t matter. If you have competitors, That opens right beside you. They’ll still come to you because they want to support your Journey and because they’re, a loyal fan of yours and they’re willing to pay that little Bit of a premium for your product because they’re a loyal fan Now, having said that, how do you build a Loyal fan base A lot of times.

This comes from personal engagement. These are things that are not scalable. These are things that require one on one: interaction, That you need to care for them that you need to show them that you appreciate them. Some simple gestures like that you addressing Them by their first name accumulating fans one by one and knowing your first thousand Fans is so so important for the success of your restaurant Address them by their first name, treat them Something small, So then that way, they feel that, Oh, I’m a Vip Ooh, I kind of like this Ooh, I’m special And in turn slowly, but surely they become Regulars and they become loyal fans of you sharing along your story.

Why is it that you’re building this brand? Why is it that you’re building your restaurant And what are you working on what you’re working towards And if they know a lot more about, you understand, Your journey understand your story, then they’re much more prone to want to support. You on your journey for your restaurant And which is how you can build your loyal Fan base one fan at a time. This is something that is not scalable, but Is essential for your restaurant’s success? Number four is to be able to create that community Of loyal fans And that’s going to make a difference between A failing business and a thriving business, So there you go the four ways to market your Restaurant on social media Number one is to be able to use ads use ads.

With an objective strategize about it, Don’t just run ads with 20 % off, because people Don’t really attach to ads like that, You need to be able to tell them a story. You need to show them the product that you’re serving you need to show them how it’s like To enjoy your product behind the scenes and tell a story before you run an ad to get them. To come in The second way to market your restaurant is Through review sites Review sites like Yelp, Google, all these Different sites Do not take this lightly and create a way An automatic way to be able to attract these reviews because it’s super important, because 80 % of the people that decide on where to eat, checkout review sites Super super important and never looked like That Third way to market your restaurant on social Media is through influencers.

Influencers are the cool kids on the block. These guys are the prom Kings, prom Queens And you want to make sure that you bribed them: Okay, bribe them with a free meal, treat them Exceptionally, well give them a pleasant experience, but ask for nothing in return, because if you Ask for something in return. It would just feel like it’s a stretch. It would just feel not natural. It would feel like it’s a bribe, Bribe them in a way that they don’t feel like They’re being bribed Okay, That’s the art of this And, lastly, number four: create a community Create a community of loyal fans.

So then that Way, you can step out aside from the crowd and not be compared as a commodity, that only Competes through pricing, You want to be able to create a community So then that way you have loyalty and you can demand a premium for your menu and your Goods, Hopefully this has helped you out in building An amazing restaurant. I really hope this has helped you If you guys liked this article, if you guys Find value in this article make sure you smash the like button, because it’s going to help Me out a lot throughout this whole YouTube journey, But if you want even more content, if you Want to know the A to Z, if you want to learn more about how we’re able to build this international Ice cream chain, and so then that way you can have these skillset and these templates That we’ve created for the last 10 years anywhere from negotiating free rent to building My first thousand loyal fans check out in the link below.

I have created a course on this, so you guys Want to learn more check it out in the course below, Otherwise, I really hope you enjoyed this Article Once again smash the like button helps us Out a lot subscribe along the journey And, if you guys have any questions, feel free To leave in the comment section below because I’ll try, my best to reply to every single One of them Otherwise I’ll see you guys next week,


 

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Online Marketing

Top 10 Restaurant Marketing Strategies That WORK in 2020 & Beyond | Start A Restaurant Food Business

Today we’re going to be talking about the Top 10 marketing strategies for your food and beverage restaurant. So then that way, You can have lineups out the doors people begging to give you money because of how much They want to have your restaurant and your offerings A lot of times. We are spending thousands Of dollars getting people to be able to do our Instagram write captions for us create Content for us, Actually, you know what check out this article Here We’re talking about how do you create a month? Of content, all in one day by yourself, without paying thousands of dollars for these different Agencies that we’re talking about Anyways today we’re going to be talking.

About these top 10 strategies that are going to be timeless, for you We’re not talking about something, that’s been Working in the past, We’re not talking about something. That’s working, In 2017,,’18,’19, whatever the case may be, We’re talking about strategies, that’s going! To be timeless that you can be able to use for years to come So make sure you guys buckle up and start Taking notes because we’re going to be diving right in The number one marketing strategy are review.

Sites review sites like Yelp and Google, Because when we are deciding where to eat, There are three places that we look at First of all, is the word of mouth. Second, is through that restaurant’s social Media platform And thirdly, it is through review sites According to a very, very prestigious study. More than 35 % of the people that are deciding where to eat they go on and review sites. Before they make that decision, And what that means is that a lot of the times If you do not pay attention with how intentional you put up your content, if you do not pay Attention to engage with your feedback and with your reviews, then you’re missing out A lot of customers and potential people that are going to be able to enjoy your food and Beverage establishment In today’s world review sites play such a Crucial role in people’s decision-making process, So just think about the last time you chose Where to eat, You probably went on your mobile, You probably searched up the restaurant and The first thing that probably popped up would be the review site.

You read it And if it’s no good, then the review site Would be reviewing similar restaurants around the area And in turn you are so unforgiving. You would just click on that. Competitor’s Restaurant And when you click into it and you see a 4.5 star or you see a 3.5 star And you read some of the comments and you’re Like “, Hey, you know what They actually have really cool offerings. But their service is not that great, But hey, you know what Their owner is actually replying to it and They have a legitimate reason of why it is at 3.

5 stars.” And in turn, you’re going to be able to actually Make that decision right there and then This is the power of review sites Like it or not. This is what people rely on When they have a decision to make whether they come and consume at your restaurant or Your competitor’s restaurant, So if you have a bad review on your site, Make sure you guys reply to that If you have a good review, make sure you reply? To that as well, So how do you reply to bad reviews You’re, like “, You know what I can actually acknowledge when people say My stuff is good, but how do I reply to a bad review?”? Well, if the bad review is warranted, make Sure you guys acknowledge that and provide a solution to fix that, For example, if someone came into your restaurant Waited for 45 minutes and told you that they had a bad experience.

That’s the reason why They gave a two-star, then! Yes, you can own up to that and say “! Sorry about your experience! Sorry about this Because of the fact that our chef got into An accident he didn’t come in on time and that’s why we were super short-staffed that Day In the future, we’ll make sure that we let Our customers know so that way they can manage their expectation a little bit better.”.

That itself is a legitimate response and people Are much more forgiving if it’s authentic to actually what’s happening and people are Actually owning up to their mistakes, On the other hand, if this bad review was A troll, if that all they’re saying, is giving you a one-star saying they disliked their Customer service – and they didn’t really say too much, then you know what Feel free to troll back in the reviews.

Tell them “ Hey! You know what, If you want to try out our competitors here, Is the address of our competitor.”, Something along the lines to show the character? Of your business to show the other people that you’re not scared and you’re, confident In your food, offering That’s how you’re going to be able to take Care and take your review sites and intentionally provide that experience for your customers, So in turn giving them a much better decision-making.

Process So now that we know the importance review, Sites make for a customer’s decision-making. We need to have much more reviews. Okay And a lot of times how you get more reviews is by incentivizing Your customers, Whether if, for example, they write your view, Then they get an appetizer right, an honest review And when you’re able to incentivize your customers, To get something in return for them to write; something; that’s honest about your food and Beverage establishment a lot of times, they’re going to write their reviews.

Ask your customer to write your review And when you ask them to write your review. They’re much more prone to be able to write for it. When you ask you shall receive okay, If asking doesn’t work, incentivize them with An appy with a free drink with a dessert, whatever the case may be. This itself is a really really underrated. Marketing strategy that not a lot of people use So make sure when you guys go out there to Market for your food and beverage establishment to always incentivize people to write reviews, For your site, Because when it comes down to it, would you Choose someone that has a four-star review with only two feedback, or would you be able To choose some restaurant with a 3.

5 star, but has 4,000 reviews That itself is much much more authentic when There’s more reviews for your food and beverage establishment, The second marketing strategy for your food And beverage is to have amazing, beautiful photographs, And what I mean by that is so many restaurants. Actually skip out on this fact: They actually just take their iPhones. They Just go around their shop and just take the pictures of their food, their restaurants, And they just post it online.

This itself does not work in today’s age. A lot of our customers once again, the decision-making Process really comes back down to how pleasantly they interact with your food and beverage. Establishment on their phones – Okay, That’s because when we are always outside We’re trying to figure out where to eat with our friends with our loved ones. We re on our phone trying to figure that Out And if the pictures does not do the real thing, Justice, then, how are people going to be able to actually know and want to or be tempted? To come and try out your place at all, They won’t be tempted, So make sure you invest in a professionally Done shot Because at the end of the day, if you already Invested tens of thousands of dollars on renovating your shop in marketing in equipments in Hiring staff: what is another few hundred bucks for professional shots of your menu? Of your interior of your staffing, This itself goes a long wait.

So do not oversight! And underrate the importance of professionally-made photographs And having a beautifully set of pictures does Go a long way Because, for example, if I want to be able To wine and dine my significant other, and if I’m able to see that the core of how the Place looks like, and then I’m going to be able to see whether this is fitting for that Occasion And if it is, then it allows me to have more Information to be able to make a decision, which is the reason why it’s so important, For you to be able to invest in a professionally-shot set of pictures not only of your food but Also of your interior, And, of course, when you have all these professionally-shots Done, not only can you put it on your website review sites, but also your social media.

Also any of your marketing campaigns And that’s exactly what we do at 720 Sweets Every single time we take professionally-made Shots when we have new flavors when we have new promotions And we are able to recycle all these photos, And repurpose them for different outlets and repurpose them. So then that way people can And are able to see how amazing our food looks And, in turn, that itself draws in a lot more Customers, because of appealing pictures So once again do not ever cheap out on professionally-done Pictures, The third marketing strategy – that’s going To work for your food and beverage shop is your website and your SEO And what I mean by that is website needs to Always be up to date, When you are thinking about “, Hey, you know, What It’s fine, I’m just going to do my website! By myself And guys it can be outdated or whatever the Case may be, it doesn’t have to be professionally made.

”. I strongly suggest you to think otherwise, And the reason for that is because, when like I was saying when people are doing research on where to eat, they’re going to go on the Review site they’re going to go on your social media and they’re, going to go onto your website And when they come through your website and They see pictures are out of date. They see friction They’re, trying to figure out where your location Is and they can’t find your location They’re, trying to check out what you have To offer – and it’s completely out of date, they’re not going to have a pleasant experience And when they don’t have a pleasant experience.

They’re going to check out something else, This is your opportunity to impress your customers And, at the end of the day, you spent tens Of thousands of dollars renovating the interior of your food and beverage establishment. What is another $ 1,000 $ 2,000 for your website. A lot of times, websites are not up to date. For restaurants And when they’re not up to date, your customers Will go to your competitor’s website and they’re going to be able to have much more pleasant, Experience And when they do they’re going to choose To eat at your competitor’s over yours And key thing to note is that your website, Needs to be compatible with mobile nowadays In today’s world.

Many many people I would Say majority of the people are on their phones, scrolling and trying to figure out where to Eat And when they go on your website, it needs To be compatible with your phone, not just the desktop Okay, So this is something that you must note down And when you’re thinking about what to include Into your website always include directions to your website always include your menu.

And always include your contact information in case they want to call you for any questions. Or to make a reservation? Okay, These are the three key elements for your Website Now, when we’re talking about website we’re Talking about SEO as well, What is SEO SEO is search engine optimization. What that means is that if someone goes online, On Google and they search for best ice cream in Vancouver 720 Sweets would pop up because We are able to actually put those keywords into our website And in turn, when Google searches the most Relevant website of best ice cream in Vancouver, then 720 Sweets pops up.

If you’re confused about. How do you do SEO? Find a professional to help you get the foundational elements embedded on your website. So, for example, when people search for your Restaurant name, you would pop up When they search for your specific cuisine. Your website will pop up And if they search for anything, that’s relevant To you and your restaurant, your website will pop up as well. This is what we mean by SEO and this itself Would allow you to show up a lot more in front of your customers And the more people that are able to go and Land on your site and the more people that have a pleasant experience with your website, They are going to make sure they’re going to convert into your customers, So make sure do not oversee the importance.

Of having a properly done website with proper SEO for your food and beverage establishment, The fourth marketing strategy for your food And beverage establishment is social media. Like I was saying earlier, this is the top Area and platform that people use to decide where to eat. So, for example, when me and my wife decide Where to eat, we’re always on social media, We’re on their platform scrolling through Where we should eat, because this act as a digital menu for us to decide and a lot of Times we save all these different pictures of amazing-looking food And every time when we’re thinking about For example, a brunch place, then we open up our saved archive and then we click on The Benedict that we really enjoyed because it looks so visually stimulating, We click on it.

We see that it’s from a certain restaurant In Vancouver and then we go to that restaurant because of the picture. So what that means is the importance of social Media is that it really dictates how we shop nowadays So make sure that we are actually spending Quality time and nurturing our customers by posting out beautifully appealing pictures Of your food, Okay Or you can post pictures of how people feel When consuming your food offerings right, So this is all stuff that you can actually Post on your social media to engage with your customers, If you have trouble finding about what I’m Talking about finding content to write about or finding content to, post check out my article Right here We talk about how do you create 30 days of Content in just one day, Nowadays, people use social media to decide.

Where to eat so do not ever neglect this platform at all, So for the more advanced users on Instagram Okay, instead of posting pictures, you can actually post articles of how you prepare your Food or how you shop for your food and something that is a little bit more engaging aside from Appealing pictures And other very, very important and effective Tool to use is IG stories. Instagram stories. You can actually show how you actually go.

And purchase ingredients, You can show how the chef prepares the food Before the service, So then that way, it’s much more behind the Scenes much more exclusive and much more insider feel A lot of times. You can actually use more Interactive features of Instagram as well such as stickers and ask them “, Hey, know: What What do you think about the plating of this Food today?” Start a poll, so then that way people can Actually engage and when they are able to engage, they feel much more connected with Your place and they feel like that they are able to make a change in your restaurant, offering As well, Try reposting your customers’ posts.

Your Customers’ journey, because that allows you to show much more, that you have people who Love your product, Okay, And this itself adds to that social proof. Element to your food and beverage establishment At the end of the day make this whole process. Fun and make it engaging because that’s how your customers would be able to connect with You and your restaurant And in turn, they’re going to be able to decide To choose you over your competitors, because you much more engaged with them.

The fifth marketing strategy that you should Definitely, focus on is word of mouth By far, this is the most important strategy. Out there And a lot of times what other people say: About your restaurant has much more weight and strength than what you say about your Establishment, which is the reason why you need to be super intentful when creating this Whole customer journey, So every single touchpoints you should be Intentful with that, And what I mean by touchpoint, is how people Interact with your brand, What is that experience like from the moment? That they hear about your brand to the moment that they do research on your brand online.

How does that look? How does your review sites look? How does your social media look? How does your website look? These are all different touchpoints, which Allows people to have a certain experience and a certain feeling for your food and beverage. Establishment, so whenever there are any conflict or any resistant and friction that can happen So, for example, if people are trying to walk By and look for your restaurant, but the signages are not there and it doesn’t look good or That people have difficulty finding your signage.

That itself is something that you can improve. On That itself is a touchpoint which you can Improve on and in turn, when you improve on all these different touchpoints that itself Allows your customers to really praise how well and how good of an experience they had. With your food and beverage establishment, So that itself allows you to be able to constantly Improve in delivering a better experience for your customer And in turn this becomes a fly wheel cycle, Better experience that you serve the better Than word of mouth is The better the word of mouth, the more customer Comes to you And that itself is an amazing marketing strategy.

For your food and beverage shop, The sixth marketing strategy is to host events. At your food and beverage shop If, for example, your restaurant has down Times then, make sure that you fill those down times with events, Try reaching out to other establishments or Other talent or other suppliers or small business talent that can actually come in and provide A certain service So, for example, for us we invite and collaborate With calligraphy artists to make sure that they come to our spot and host an event And for them it would become a free rent.

Event and they love it because hey know what they have: an establishment which they Can actually host an event at In turn they bring in their own customers. And when their own customers come, then we can actually provide them with our service We’re able to expose our brand to their customers. And in turn, we’re able to cross promote And because of the fact that our place we Are offering events during the slower times we’re going to have this space regardless We’re going to have the sunk cost of paying For rent regardless, Why not promote and use this opportunity to Market to a different new set of customers as well, That’s the importance of hosting events is To stay relevant within different industries and within different timeframe, Super important to be able to host events.

Because it’s almost a zero cost to you. Okay, That’s the importance and effect of running A proper event all the time for your restaurant. So now that you know the importance of hosting Events at your food and beverage place it’s important to find people who want to host The event And how do you find these people Go on and meetup.Com Meetup.Com allows you to find events that Are happening locally around your area And you can actually reach out to these people.

Who are hosting events and offer your place either for free or at a fee or offer them An arrangement where every attendee that attends they charge them a drink or dessert or a appy Or whatever the case may be, So then that way, you can actually compensate Part of your cost, Okay, So aside from meetup.Com, sometimes we utilize Facebook groups, Facebook marketplace or we go on to Instagram and find different small Business people who actually need a place to host events So, for example, calligraphy classes, art, centers, Floral classes, a lot of these different talent need a place to be able to host events and That’s how we’re going to be able to grow and cross promote within their customers and Our customers, The seventh marketing strategy that worked Wonders for us is PR.

Okay, What I mean by PR is having a very prestigious Outlet featuring your food and beverage establishment, Why do we even want PR PR gives you social credibility? It gives you credibility because someone A publication media outlet that is well-known within your city is featuring you and that Has a lot of weight when it comes to how people perceive your food and beverage establishment For us, we got publication from one of the Biggest publication within our first two months of opening and in turn we were able to generate A lot of buzz because we were featured by this really well-known publication.

So, in turn, aside from this social credibility, You can actually use this piece as a marketing blog for you, a marketing campaign. You can actually run ads with it. You can put it on your social media outlet. And it’s itself really: it compounds the effect of getting PR. Now I know you must be thinking. “, Hey, know, What but Wilson I don’t have tens of thousands of dollars looking for a PR agency,.

” Good news, for you is that a lot actually All our PR is free PR. How do you get free PR? You may be wondering like “ Hey, you know, What How can you get so many publications featuring Your food and beverage establishment?” And I’m going to be telling you how you do That, First of all, have a wow element, an element That allows people to talk about you, Because if you do not have something that Is a talking point, something that is different, something that is out of the world, then why Are people even talking about you So make sure you’re not vanilla, Have some polarity So for us we were having smoke coming out.

Of ice cream Conventional ice cream in a cone does not Have smoke And if you combine something that is visually Pleasing and visually stimulating with a product that is boring, which is just ice cream, that Itself is a huge talking point back five 10 years ago. That’s the reason why we were super super Successful After you have a wow element, then you need To script and compile your own press release And after that you’re going to have your Outreach to the different publication and send it all to them and then you’re going To have this compounding effect, the FOMO effect that we’re talking about, If you guys want to learn more about how to Craft, your free PR booklet.

So then that way you can have prestigious and well-known publications. Featuring your food and beverage establishment make sure you check out in the link below. I put this all in the ultimate course below So check it out below, if you want to know how to craft your free PR, But nonetheless, really really important. Thing is to not neglect the importance of PR, because it is super helpful. It gives you compounding effect for your food And beverage establishment The eighth way of marketing your food and Beverage establishment is working with big vendors And what I mean by that is working with vendors To cater your service and your offering Whether you’d be offering ice cream bubble, Tea food, pasta, sandwiches, whatever the case may be, there’s always a need for your Product and your offering So, for example, for us at 720 Sweets, we catered To a lot of different weddings because we’re offering them a little tiny treat and people Love having our ice cream sandwiches at their wedding, because not only does it look, nice Does it taste good, but also it adds an element of some supporting local, which is the reason And angle that we’re approaching to all these different wedding planners And in turn, we’re able to land a lot of wedding.

Catering deals So within your industry and within your offering Reach out to different people and suppliers and offer them a catering service That itself allows you to diversify in terms Of having not just people dine into your place, but also having a revenue stream that you Can actually count on that is a separate revenue stream, Whether you have people coming into your restaurant Or not, you still have this catering revenue stream all the time and in turn it gives You a certain padding as well for your bottom line.

The ninth marketing strategy is collaboration. This is a marketing strategy that I absolutely Love and as you can see, on 720’s Instagram, we have collaborations all the time, And why do we want to do that? It is because of leverage. What is leverage Leverage is using and actually getting benefit. From your collaboration’s list, your collaboration’s customers, And by you, collaborating with each other You’re able to be able to expose your brand to this brand’s customers and in turn, you’re Going to be able to reach hundreds, if not thousands, of people much more faster than If you were to go out there to look for customers yourself, which is the reason why we always Promote collaborations, To give you an example, we collaborated with An artisan marshmallow company and we created a special ice cream flavor for them and they Had more than 10,000 followers in their Instagram account Because we collaborated our Instagram account.

Grew by 2,000 subscribers. Just because we collaborated and in turn people and their Customers were able to be exposed to our brand that didn’t know about us and they came and Experienced our joint venture of a collaboration of our product and in turn and fell in love. With us, and now they became our friend, which is the reason why I highly highly recommend You to do collaborations with any other type of people or vendors or other establishments.

Who have similar client, avatar and client profile, Then that way you can cross pollinate and Leverage off other people’s customer list, The tenth marketing strategy that I’m sharing With you today is running ads, This is actually one of my least favorite When it comes to marketing strategy, because so many people are running ads, just because Your competitors are running it just because other people are doing it And in turn they don’t have the fundamentals.

Right and if they don’t have the fundamentals right, then the ads are basically just burning. Money. Okay, So that’s the reason why I highly highly Recommend you to make sure your foundations are set understand why you’re running the Ads and understand that running ads is basically trading dimes for quarters, And what that means is you may be spending Thousands of dollars running ads and in turn you may be benefiting what about 10 $ 20,000 But if you’re not aware of the foundations and the structure of how do you structure Your ads and the intent behind it and the objectives of why you’re structuring these Ads then, it becomes very, very difficult and it really really really becomes a pitfall.

Very very soon, But nonetheless, nowadays, on the flip side, It is super cheap to be able to run ads, especially on Facebook and on Instagram and on Google Ads, if you know what you’re doing because of the fact that we can actually hyper-target People, And what does that mean? It is because we can actually target people That live within five kilometer radius of us, that loves Japanese food and that traveled To Japan recently We can actually target people to that specific Of a degree and show them that you know what we are: an authentic, Japanese restaurant.

Do you miss Japan, Come and try out our latest, offering We can actually market and target these people. Nowadays And that’s the importance And that’s why, in today’s world, it’s so Important to be able to actually know how you’re able to run your ads before running Your ads right! So if you want to learn more about running Ads make sure you guys actually learn more about it before you actually spend the money.

Running ads, So there you go The top 10 restaurant marketing strategies, That I’ve shared with you These are the timeless strategies. The platforms might change, but the principle Remains the same So if, in the future, the platforms have changed, Instagram is no longer the thing no longer the king, no one is on Instagram the new Platform, You can utilize the same principle and that’s The beauty of this whole thing that I’m sharing with you, If you guys, find value in this, I’m sure you’re Going to find value in the link below, because I talk about how do you build your restaurant From A to Z, We’re talking about how do you find your customer Demo, how do you find your winning matrix, how do you negotiate free rent and how do You choose a perfect location to much more marketing strategies, Everything that I’ve learnt in the last 10 Years, I’ve put it down in the ultimate course down in the link below.

If you guys want to learn more check it out. Down below Otherwise, I really hope you enjoyed this Article Subscribe along the journey for much more Valuable articles Otherwise smash the like button and I’ll See you guys in the next article


 

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Online Marketing

Top 10 Restaurant Marketing Strategies That WORK in 2020 & Beyond | Start A Restaurant Food Business

Today we’re going to be talking about the Top 10 marketing strategies for your food and beverage restaurant. So then that way, You can have lineups out the doors people begging to give you money because of how much They want to have your restaurant and your offerings A lot of times. We are spending thousands Of dollars getting people to be able to do our Instagram write captions for us create Content for us, Actually, you know what check out this article Here We’re talking about how do you create a month? Of content, all in one day by yourself, without paying thousands of dollars for these different Agencies that we’re talking about Anyways today we’re going to be talking.

About these top 10 strategies that are going to be timeless, for you We’re not talking about something, that’s been Working in the past, We’re not talking about something. That’s working, In 2017,,’18,’19, whatever the case may be, We’re talking about strategies, that’s going! To be timeless that you can be able to use for years to come So make sure you guys buckle up and start Taking notes because we’re going to be diving right in The number one marketing strategy are review.

Sites review sites like Yelp and Google, Because when we are deciding where to eat, There are three places that we look at First of all, is the word of mouth. Second, is through that restaurant’s social Media platform And thirdly, it is through review sites According to a very, very prestigious study. More than 35 % of the people that are deciding where to eat they go on and review sites. Before they make that decision, And what that means is that a lot of the times If you do not pay attention with how intentional you put up your content, if you do not pay Attention to engage with your feedback and with your reviews, then you’re missing out A lot of customers and potential people that are going to be able to enjoy your food and Beverage establishment In today’s world review sites play such a Crucial role in people’s decision-making process, So just think about the last time you chose Where to eat, You probably went on your mobile, You probably searched up the restaurant and The first thing that probably popped up would be the review site.

You read it And if it’s no good, then the review site Would be reviewing similar restaurants around the area And in turn you are so unforgiving. You would just click on that. Competitor’s Restaurant And when you click into it and you see a 4.5 star or you see a 3.5 star And you read some of the comments and you’re Like “, Hey, you know what They actually have really cool offerings. But their service is not that great, But hey, you know what Their owner is actually replying to it and They have a legitimate reason of why it is at 3.

5 stars.” And in turn, you’re going to be able to actually Make that decision right there and then This is the power of review sites Like it or not. This is what people rely on When they have a decision to make whether they come and consume at your restaurant or Your competitor’s restaurant, So if you have a bad review on your site, Make sure you guys reply to that If you have a good review, make sure you reply? To that as well, So how do you reply to bad reviews You’re, like “, You know what I can actually acknowledge when people say My stuff is good, but how do I reply to a bad review?”? Well, if the bad review is warranted, make Sure you guys acknowledge that and provide a solution to fix that, For example, if someone came into your restaurant Waited for 45 minutes and told you that they had a bad experience.

That’s the reason why They gave a two-star, then! Yes, you can own up to that and say “! Sorry about your experience! Sorry about this Because of the fact that our chef got into An accident he didn’t come in on time and that’s why we were super short-staffed that Day In the future, we’ll make sure that we let Our customers know so that way they can manage their expectation a little bit better.”.

That itself is a legitimate response and people Are much more forgiving if it’s authentic to actually what’s happening and people are Actually owning up to their mistakes, On the other hand, if this bad review was A troll, if that all they’re saying, is giving you a one-star saying they disliked their Customer service – and they didn’t really say too much, then you know what Feel free to troll back in the reviews.

Tell them “ Hey! You know what, If you want to try out our competitors here, Is the address of our competitor.”, Something along the lines to show the character? Of your business to show the other people that you’re not scared and you’re, confident In your food, offering That’s how you’re going to be able to take Care and take your review sites and intentionally provide that experience for your customers, So in turn giving them a much better decision-making.

Process So now that we know the importance review, Sites make for a customer’s decision-making. We need to have much more reviews. Okay And a lot of times how you get more reviews is by incentivizing Your customers, Whether if, for example, they write your view, Then they get an appetizer right, an honest review And when you’re able to incentivize your customers, To get something in return for them to write; something; that’s honest about your food and Beverage establishment a lot of times, they’re going to write their reviews.

Ask your customer to write your review And when you ask them to write your review. They’re much more prone to be able to write for it. When you ask you shall receive okay, If asking doesn’t work, incentivize them with An appy with a free drink with a dessert, whatever the case may be. This itself is a really really underrated. Marketing strategy that not a lot of people use So make sure when you guys go out there to Market for your food and beverage establishment to always incentivize people to write reviews, For your site, Because when it comes down to it, would you Choose someone that has a four-star review with only two feedback, or would you be able To choose some restaurant with a 3.

5 star, but has 4,000 reviews That itself is much much more authentic when There’s more reviews for your food and beverage establishment, The second marketing strategy for your food And beverage is to have amazing, beautiful photographs, And what I mean by that is so many restaurants. Actually skip out on this fact: They actually just take their iPhones. They Just go around their shop and just take the pictures of their food, their restaurants, And they just post it online.

This itself does not work in today’s age. A lot of our customers once again, the decision-making Process really comes back down to how pleasantly they interact with your food and beverage. Establishment on their phones – Okay, That’s because when we are always outside We’re trying to figure out where to eat with our friends with our loved ones. We re on our phone trying to figure that Out And if the pictures does not do the real thing, Justice, then, how are people going to be able to actually know and want to or be tempted? To come and try out your place at all, They won’t be tempted, So make sure you invest in a professionally Done shot Because at the end of the day, if you already Invested tens of thousands of dollars on renovating your shop in marketing in equipments in Hiring staff: what is another few hundred bucks for professional shots of your menu? Of your interior of your staffing, This itself goes a long wait.

So do not oversight! And underrate the importance of professionally-made photographs And having a beautifully set of pictures does Go a long way Because, for example, if I want to be able To wine and dine my significant other, and if I’m able to see that the core of how the Place looks like, and then I’m going to be able to see whether this is fitting for that Occasion And if it is, then it allows me to have more Information to be able to make a decision, which is the reason why it’s so important, For you to be able to invest in a professionally-shot set of pictures not only of your food but Also of your interior, And, of course, when you have all these professionally-shots Done, not only can you put it on your website review sites, but also your social media.

Also any of your marketing campaigns And that’s exactly what we do at 720 Sweets Every single time we take professionally-made Shots when we have new flavors when we have new promotions And we are able to recycle all these photos, And repurpose them for different outlets and repurpose them. So then that way people can And are able to see how amazing our food looks And, in turn, that itself draws in a lot more Customers, because of appealing pictures So once again do not ever cheap out on professionally-done Pictures, The third marketing strategy – that’s going To work for your food and beverage shop is your website and your SEO And what I mean by that is website needs to Always be up to date, When you are thinking about “, Hey, you know, What It’s fine, I’m just going to do my website! By myself And guys it can be outdated or whatever the Case may be, it doesn’t have to be professionally made.

”. I strongly suggest you to think otherwise, And the reason for that is because, when like I was saying when people are doing research on where to eat, they’re going to go on the Review site they’re going to go on your social media and they’re, going to go onto your website And when they come through your website and They see pictures are out of date. They see friction They’re, trying to figure out where your location Is and they can’t find your location They’re, trying to check out what you have To offer – and it’s completely out of date, they’re not going to have a pleasant experience And when they don’t have a pleasant experience.

They’re going to check out something else, This is your opportunity to impress your customers And, at the end of the day, you spent tens Of thousands of dollars renovating the interior of your food and beverage establishment. What is another $ 1,000 $ 2,000 for your website. A lot of times, websites are not up to date. For restaurants And when they’re not up to date, your customers Will go to your competitor’s website and they’re going to be able to have much more pleasant, Experience And when they do they’re going to choose To eat at your competitor’s over yours And key thing to note is that your website, Needs to be compatible with mobile nowadays In today’s world.

Many many people I would Say majority of the people are on their phones, scrolling and trying to figure out where to Eat And when they go on your website, it needs To be compatible with your phone, not just the desktop Okay, So this is something that you must note down And when you’re thinking about what to include Into your website always include directions to your website always include your menu.

And always include your contact information in case they want to call you for any questions. Or to make a reservation? Okay, These are the three key elements for your Website Now, when we’re talking about website we’re Talking about SEO as well, What is SEO SEO is search engine optimization. What that means is that if someone goes online, On Google and they search for best ice cream in Vancouver 720 Sweets would pop up because We are able to actually put those keywords into our website And in turn, when Google searches the most Relevant website of best ice cream in Vancouver, then 720 Sweets pops up.

If you’re confused about. How do you do SEO? Find a professional to help you get the foundational elements embedded on your website. So, for example, when people search for your Restaurant name, you would pop up When they search for your specific cuisine. Your website will pop up And if they search for anything, that’s relevant To you and your restaurant, your website will pop up as well. This is what we mean by SEO and this itself Would allow you to show up a lot more in front of your customers And the more people that are able to go and Land on your site and the more people that have a pleasant experience with your website, They are going to make sure they’re going to convert into your customers, So make sure do not oversee the importance.

Of having a properly done website with proper SEO for your food and beverage establishment, The fourth marketing strategy for your food And beverage establishment is social media. Like I was saying earlier, this is the top Area and platform that people use to decide where to eat. So, for example, when me and my wife decide Where to eat, we’re always on social media, We’re on their platform scrolling through Where we should eat, because this act as a digital menu for us to decide and a lot of Times we save all these different pictures of amazing-looking food And every time when we’re thinking about For example, a brunch place, then we open up our saved archive and then we click on The Benedict that we really enjoyed because it looks so visually stimulating, We click on it.

We see that it’s from a certain restaurant In Vancouver and then we go to that restaurant because of the picture. So what that means is the importance of social Media is that it really dictates how we shop nowadays So make sure that we are actually spending Quality time and nurturing our customers by posting out beautifully appealing pictures Of your food, Okay Or you can post pictures of how people feel When consuming your food offerings right, So this is all stuff that you can actually Post on your social media to engage with your customers, If you have trouble finding about what I’m Talking about finding content to write about or finding content to, post check out my article Right here We talk about how do you create 30 days of Content in just one day, Nowadays, people use social media to decide.

Where to eat so do not ever neglect this platform at all, So for the more advanced users on Instagram Okay, instead of posting pictures, you can actually post articles of how you prepare your Food or how you shop for your food and something that is a little bit more engaging aside from Appealing pictures And other very, very important and effective Tool to use is IG stories. Instagram stories. You can actually show how you actually go.

And purchase ingredients, You can show how the chef prepares the food Before the service, So then that way, it’s much more behind the Scenes much more exclusive and much more insider feel A lot of times. You can actually use more Interactive features of Instagram as well such as stickers and ask them “, Hey, know: What What do you think about the plating of this Food today?” Start a poll, so then that way people can Actually engage and when they are able to engage, they feel much more connected with Your place and they feel like that they are able to make a change in your restaurant, offering As well, Try reposting your customers’ posts.

Your Customers’ journey, because that allows you to show much more, that you have people who Love your product, Okay, And this itself adds to that social proof. Element to your food and beverage establishment At the end of the day make this whole process. Fun and make it engaging because that’s how your customers would be able to connect with You and your restaurant And in turn, they’re going to be able to decide To choose you over your competitors, because you much more engaged with them.

The fifth marketing strategy that you should Definitely, focus on is word of mouth By far, this is the most important strategy. Out there And a lot of times what other people say: About your restaurant has much more weight and strength than what you say about your Establishment, which is the reason why you need to be super intentful when creating this Whole customer journey, So every single touchpoints you should be Intentful with that, And what I mean by touchpoint, is how people Interact with your brand, What is that experience like from the moment? That they hear about your brand to the moment that they do research on your brand online.

How does that look? How does your review sites look? How does your social media look? How does your website look? These are all different touchpoints, which Allows people to have a certain experience and a certain feeling for your food and beverage. Establishment, so whenever there are any conflict or any resistant and friction that can happen So, for example, if people are trying to walk By and look for your restaurant, but the signages are not there and it doesn’t look good or That people have difficulty finding your signage.

That itself is something that you can improve. On That itself is a touchpoint which you can Improve on and in turn, when you improve on all these different touchpoints that itself Allows your customers to really praise how well and how good of an experience they had. With your food and beverage establishment, So that itself allows you to be able to constantly Improve in delivering a better experience for your customer And in turn this becomes a fly wheel cycle, Better experience that you serve the better Than word of mouth is The better the word of mouth, the more customer Comes to you And that itself is an amazing marketing strategy.

For your food and beverage shop, The sixth marketing strategy is to host events. At your food and beverage shop If, for example, your restaurant has down Times then, make sure that you fill those down times with events, Try reaching out to other establishments or Other talent or other suppliers or small business talent that can actually come in and provide A certain service So, for example, for us we invite and collaborate With calligraphy artists to make sure that they come to our spot and host an event And for them it would become a free rent.

Event and they love it because hey know what they have: an establishment which they Can actually host an event at In turn they bring in their own customers. And when their own customers come, then we can actually provide them with our service We’re able to expose our brand to their customers. And in turn, we’re able to cross promote And because of the fact that our place we Are offering events during the slower times we’re going to have this space regardless We’re going to have the sunk cost of paying For rent regardless, Why not promote and use this opportunity to Market to a different new set of customers as well, That’s the importance of hosting events is To stay relevant within different industries and within different timeframe, Super important to be able to host events.

Because it’s almost a zero cost to you. Okay, That’s the importance and effect of running A proper event all the time for your restaurant. So now that you know the importance of hosting Events at your food and beverage place it’s important to find people who want to host The event And how do you find these people Go on and meetup.Com Meetup.Com allows you to find events that Are happening locally around your area And you can actually reach out to these people.

Who are hosting events and offer your place either for free or at a fee or offer them An arrangement where every attendee that attends they charge them a drink or dessert or a appy Or whatever the case may be, So then that way, you can actually compensate Part of your cost, Okay, So aside from meetup.Com, sometimes we utilize Facebook groups, Facebook marketplace or we go on to Instagram and find different small Business people who actually need a place to host events So, for example, calligraphy classes, art, centers, Floral classes, a lot of these different talent need a place to be able to host events and That’s how we’re going to be able to grow and cross promote within their customers and Our customers, The seventh marketing strategy that worked Wonders for us is PR.

Okay, What I mean by PR is having a very prestigious Outlet featuring your food and beverage establishment, Why do we even want PR PR gives you social credibility? It gives you credibility because someone A publication media outlet that is well-known within your city is featuring you and that Has a lot of weight when it comes to how people perceive your food and beverage establishment For us, we got publication from one of the Biggest publication within our first two months of opening and in turn we were able to generate A lot of buzz because we were featured by this really well-known publication.

So, in turn, aside from this social credibility, You can actually use this piece as a marketing blog for you, a marketing campaign. You can actually run ads with it. You can put it on your social media outlet. And it’s itself really: it compounds the effect of getting PR. Now I know you must be thinking. “, Hey, know, What but Wilson I don’t have tens of thousands of dollars looking for a PR agency,.

” Good news, for you is that a lot actually All our PR is free PR. How do you get free PR? You may be wondering like “ Hey, you know, What How can you get so many publications featuring Your food and beverage establishment?” And I’m going to be telling you how you do That, First of all, have a wow element, an element That allows people to talk about you, Because if you do not have something that Is a talking point, something that is different, something that is out of the world, then why Are people even talking about you So make sure you’re not vanilla, Have some polarity So for us we were having smoke coming out.

Of ice cream Conventional ice cream in a cone does not Have smoke And if you combine something that is visually Pleasing and visually stimulating with a product that is boring, which is just ice cream, that Itself is a huge talking point back five 10 years ago. That’s the reason why we were super super Successful After you have a wow element, then you need To script and compile your own press release And after that you’re going to have your Outreach to the different publication and send it all to them and then you’re going To have this compounding effect, the FOMO effect that we’re talking about, If you guys want to learn more about how to Craft, your free PR booklet.

So then that way you can have prestigious and well-known publications. Featuring your food and beverage establishment make sure you check out in the link below. I put this all in the ultimate course below So check it out below, if you want to know how to craft your free PR, But nonetheless, really really important. Thing is to not neglect the importance of PR, because it is super helpful. It gives you compounding effect for your food And beverage establishment The eighth way of marketing your food and Beverage establishment is working with big vendors And what I mean by that is working with vendors To cater your service and your offering Whether you’d be offering ice cream bubble, Tea food, pasta, sandwiches, whatever the case may be, there’s always a need for your Product and your offering So, for example, for us at 720 Sweets, we catered To a lot of different weddings because we’re offering them a little tiny treat and people Love having our ice cream sandwiches at their wedding, because not only does it look, nice Does it taste good, but also it adds an element of some supporting local, which is the reason And angle that we’re approaching to all these different wedding planners And in turn, we’re able to land a lot of wedding.

Catering deals So within your industry and within your offering Reach out to different people and suppliers and offer them a catering service That itself allows you to diversify in terms Of having not just people dine into your place, but also having a revenue stream that you Can actually count on that is a separate revenue stream, Whether you have people coming into your restaurant Or not, you still have this catering revenue stream all the time and in turn it gives You a certain padding as well for your bottom line.

The ninth marketing strategy is collaboration. This is a marketing strategy that I absolutely Love and as you can see, on 720’s Instagram, we have collaborations all the time, And why do we want to do that? It is because of leverage. What is leverage Leverage is using and actually getting benefit. From your collaboration’s list, your collaboration’s customers, And by you, collaborating with each other You’re able to be able to expose your brand to this brand’s customers and in turn, you’re Going to be able to reach hundreds, if not thousands, of people much more faster than If you were to go out there to look for customers yourself, which is the reason why we always Promote collaborations, To give you an example, we collaborated with An artisan marshmallow company and we created a special ice cream flavor for them and they Had more than 10,000 followers in their Instagram account Because we collaborated our Instagram account.

Grew by 2,000 subscribers. Just because we collaborated and in turn people and their Customers were able to be exposed to our brand that didn’t know about us and they came and Experienced our joint venture of a collaboration of our product and in turn and fell in love. With us, and now they became our friend, which is the reason why I highly highly recommend You to do collaborations with any other type of people or vendors or other establishments.

Who have similar client, avatar and client profile, Then that way you can cross pollinate and Leverage off other people’s customer list, The tenth marketing strategy that I’m sharing With you today is running ads, This is actually one of my least favorite When it comes to marketing strategy, because so many people are running ads, just because Your competitors are running it just because other people are doing it And in turn they don’t have the fundamentals.

Right and if they don’t have the fundamentals right, then the ads are basically just burning. Money. Okay, So that’s the reason why I highly highly Recommend you to make sure your foundations are set understand why you’re running the Ads and understand that running ads is basically trading dimes for quarters, And what that means is you may be spending Thousands of dollars running ads and in turn you may be benefiting what about 10 $ 20,000 But if you’re not aware of the foundations and the structure of how do you structure Your ads and the intent behind it and the objectives of why you’re structuring these Ads then, it becomes very, very difficult and it really really really becomes a pitfall.

Very very soon, But nonetheless, nowadays, on the flip side, It is super cheap to be able to run ads, especially on Facebook and on Instagram and on Google Ads, if you know what you’re doing because of the fact that we can actually hyper-target People, And what does that mean? It is because we can actually target people That live within five kilometer radius of us, that loves Japanese food and that traveled To Japan recently We can actually target people to that specific Of a degree and show them that you know what we are: an authentic, Japanese restaurant.

Do you miss Japan, Come and try out our latest, offering We can actually market and target these people. Nowadays And that’s the importance And that’s why, in today’s world, it’s so Important to be able to actually know how you’re able to run your ads before running Your ads right! So if you want to learn more about running Ads make sure you guys actually learn more about it before you actually spend the money.

Running ads, So there you go The top 10 restaurant marketing strategies, That I’ve shared with you These are the timeless strategies. The platforms might change, but the principle Remains the same So if, in the future, the platforms have changed, Instagram is no longer the thing no longer the king, no one is on Instagram the new Platform, You can utilize the same principle and that’s The beauty of this whole thing that I’m sharing with you, If you guys, find value in this, I’m sure you’re Going to find value in the link below, because I talk about how do you build your restaurant From A to Z, We’re talking about how do you find your customer Demo, how do you find your winning matrix, how do you negotiate free rent and how do You choose a perfect location to much more marketing strategies, Everything that I’ve learnt in the last 10 Years, I’ve put it down in the ultimate course down in the link below.

If you guys want to learn more check it out. Down below Otherwise, I really hope you enjoyed this Article Subscribe along the journey for much more Valuable articles Otherwise smash the like button and I’ll See you guys in the next article


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5 Reasons Why Restaurants FAIL To Survive | Small Business Advice Cafe Restaurant Management 2020

Today we’re going to be talking about the Top five reasons why restaurants, food and beverage industry has failed. These are the five common pitfalls which you If you know can avoid More than 60 %, okay of restaurant owners, Within the first year of operations, fail That means that six out of 10 people that Run restaurant that has a beautiful idea who wants to be able to bring their dreams? Into reality, fail within the first year And a lot of the reasoning behind why they Fail can be avoided if only they know about these five common pitfalls Make sure you guys stay tuned and paid attention.

The number one reason why businesses fail: Is because of location? Okay, What I mean by that is location in terms of Not understanding the difference between destination, location and high traffic location, If you guys have an opportunity, definitely Check out this article, where I break that down in terms of what they truly mean In essence, what high traffic means is not A lot of people walk by and in turn, has the potential for more customers and whereas destination Is someone that actually has to drive over specifically for your restaurant and having A really high intent, A lot of people mistaken the fact that “, Hey You know what I want to pay $ 10,000 in rent and in turn, I’m going to be making $ 100,000 in revenue because I’m paying so much money for rent And this high traffic place.

” High traffic only means higher potential for Customers coming into restaurant Does not equate to more customers. You still need to be able to do the work. You still need to have a product market fit. You still need to have high visibility for Your food and beverage restaurant – It doesn’t make sense for a lot of people. Who? Actually pay super high rent and have this expectation that their business would Survive just because they have a lot of foot traffic Now, on the other hand, if you are running A destination location, people don’t understand that you need to do the right amount of marketing.

You need to be able to appeal and market And bring your food offering in front of your core and the ideal customers minds and eyes: In order for you to be, and actually entice them to come over here to your destination, Location Which, at the end of the day, if you understand The concept between the two and understand the different variables and elements that Come into play whether it be visibility, crime rate accessability, then you’re going To be able to prep yourself much more for success and you’re, going to avoid much more Pitfalls, So if you guys have not had the chance, definitely Check out this article, where I talk specifically on these elements of two different types of Locations Second reason: why fail within the first year, Is because of the fact that they don’t manage their team properly? What I mean by that is, first of all, you need To make sure you hire people that has the same aligned values? Okay, Because if the way you do things and the ways That they do things don’t align then you’re in big trouble, because you guys are not speaking.

The same language – and you guys are always going to butt heads, Okay And they’re not going to have that accountability They’re not going to have that common sense. Which you expect from them And in turn you guys, cannot work towards A better and the vision that you’re trying to create In this article we talk about. How do we actually Train, how do you retain? How do you create the right culture in order for you to be able To bring in and build an all star team Now, a lot of people also neglect treating Your staff like humans, And what I mean by that, is giving them a fair Wage giving them proper schedules so then that way they can actually do things outside.

Of work, Especially in the food and beverage industry, The schedules are so whack Whenever there are holidays, they’re working Whenever it’s happy hour, they’re working And they’re basically working hours that a lot of people don’t And at the end of the day, we as owners need To be able to take care of them because at the end of day, if we do take care of them, They are going to be able to take care of our business And in turn it helps us out right.

So in this article we talk about the five different Ways in order for you to be able to train them properly in order for you to be able To align with them and in turn have them run your business for you and not. Have you Being able to run your business day in day out and getting burnt out Some of the poor examples that I see with An initiative is that owners treat their employees like trash And what I mean by that is giving them minimum Wage always cutting on the benefits not giving them development opportunities, not Trusting them always looking over their shoulders and micromanaging them and, in turn, just think About it, If you’re on the other side of the table, How would you feel if you’re not treated with respect, How would you feel if you’re not empowered, To take actions, How are you actually able to actually take Any accountability if there is no trust in you, which is a reason why we need to empower Our staff For us at 720, Sweets, we have a $ 10 rule And what that means is anything below $ 10 Our staff has the ability to void to comp to actually give out products for that amount.

So then that way they can actually bring a Pleasant experience for customers, And on top of that, our staff feels like that. They have trust that they have power, that they can make a decision. They don’t need. To go through us and in turn allows them to be much more accountable for our business. Treating it like their own right Now for those of you that think that oh You know what what if that stuff ends up abusing this $ 10 rules, And I can tell you that for a fact that people Do abuse it, but those people they don’t align with us, because their values are different, They’re, not high in integrity.

They are not High in empowerment, And because of the fact that we, whenever We hire has this really strong sense of alignment in terms of values we know – and we already Vetted 90 % of those bad apples away from us, which is the reason why this $ 10 works very Well with us at 720 Sweets, And hopefully by me, sharing some of these Strategies with you you’re going to be able to actually bring back to how to treat your Team properly to empower them and to actually give them proper training.

So then you can build an all star team who’s. Going to be able to take care of your business while you’re away traveling taking care of Your family, The third reason why restaurants fail within The first year is because of ego, And what I mean by that is it’s: okay, if your Food sucks and that there is room for improvement. It’s okay, that your customer service is not The greatest It is okay, because customers are willing to Give you a chance if you have the right attitude, if you’re willing to improve And if you’re, putting in the resources for Development and constantly creating and nurturing that relationship and molding your offering Until it fits your customer’s palate, okay, People are okay with that, because we’re all Human, We all understand that, if you’re, genuine and Putting in the work and actually improving your food offering, then people are much more Likely to support you along the journey Why a lot of people fail is because of ego, And what I mean by that is, if I’m given a Feedback that my food sucks – and I just take it personally and I think that you know what These guys don’t know their stuff.

These guys just don’t understand my offering Well. If one person tells me that it’s not A problem, but if 10 people tells me that my food sucks, then I should better take action. To improve and tweak it, But a lot of business owners, their ego gets Into place and the ego gets into their own way and now they think that everyone is picking On them, The world is not fair and they’re, not willing. To adopt and change because they have this idea about their recipe is amazing.

Well, that’s the reason why they fail Same thing with customer service. They can take it personally. They think that you know what My customers are picking on me. You know what My process. This is something that I’ve been Doing for the last 20 years, It’s okay, because it’s been working for the Last 20 years Well, sad to say it. This is the reason why they’re failing because Their ego is in the way of them improving, delivering better customer service, better Food offering So, if you want to succeed, make sure your Ego is not in play, Make sure you’re able to take in that constructive Criticism and actually do something to improve upon it And that way you’re going to be able to actually Bring your customer along the journey with you for this whole development and in turn, Create an amazing experience for your customers.

The fourth reason why restaurants fail is Because they don’t know their numbers And what I mean by that is, do you really Know the costs of goods sold for your restaurant? Are you keeping tabs on the percentage that You’re, actually spending on labor And do you know how much rent actually accounts? For your total revenue, If you don’t know these numbers, these golden Metrics and these golden margins you’re not going to be successful, Because if you don’t know the numbers, how Can you know if anyone is stealing from you? How can you know how much you’re making? How can you manage your cashflow properly? For expansion, You can’t do any of this.

If you don’t know, Your numbers At end of the day numbers would allow you To actually manage your food costs properly So, for example, if you’re throwing away tons Of food because they go rotten because they get stolen, then at the end of the day you Know this I’ll give you an example: If your costs of goods sold So, for example, the burger costs $ 3 to make And you sell it for $ 10 and all of a sudden, your cost of goods sold raises to $ 5 and you’re Selling it for $ 10, you know for a fact that somewhere in between something is wrong: okay, Either you have been throwing away and wasting A lot of ingredients because you’ve just over ordered and now they’re expired.

Now you have to throw everything away or someone Is stealing from you because you’re buying, let’s say $ 500 worth of burgers, but in turn You only have $ 400 worth of ingredients What’s going on. That’s the reason why you need to know your Numbers So that way you can actually work on you Know what better delivery system to ensure least amount of spoilage Or you can work on hey. You know what Are people stealing money away from me? These are all things that you need to work.

On and that you can work on, if you know your numbers Same thing with scheduling, Are you working at the most efficient labor Force right, Can you stagger the amount of people that Comes in, Are you maximizing the amount of revenue that People can bring in And if you don’t know, your labor costs, you’re Not going to be able to control any of these elements, Which is a reason why a lot of businesses Fail They do not understand their golden margins.

So if you want to be successful in the restaurant Business make sure you understand and know your golden margins In this article we talked about. How do you run? And open a successful restaurant check it out here and understand your golden margins. The fifth and final reason why restaurants Fail, it is because they keep running promotions And what I mean by that is we see someone Being super successful running promotions, Our competitors are having lineups around The block, because of their big promotion, It’s buy one, get one free And then in turn you run the same promotion.

And as you’re running that promotion people are buying yet you’re, not making money and You’re, like “ Wow, I can’t survive if I keep running this promotion, but yet my competitor Is doing it.”, So that’s why you copied them And in turn you’re running yourself to the Ground, because you don’t understand why they’re doing the promotion At the end of the day, you need to really Truly understand the foundations of your business before you run any promotions at all, And what I mean by that is, if you’re running A promotion what’s the objective: Why are you running it? Is it to gain awareness for your business, Some franchise stores they have the budget.

To run these promotions to gain the awareness, It is a marketing cost and they’re. Okay with It But for your small business, is this something You can afford and is this a strategy you want to employ for your business, Whereas, if you’re running a promotion for The sake of gaining profit, then the type of offering would be different completely Different from a buy one get one free, It could be an upsell.

So, for example, if you create a meal bundle, And push it out to the market, then you can actually optimize the amount of people that Are buying from these things So, at the end of the day, having an understanding The foundations of how you run your promotion is key when running it. Do not just go blindly in offering copy of Competitors just because they’re offering something that you’re not So there you go off the top five reasons that You should absolutely avoid when it comes to running your restaurant.

Okay, The first one is bad location, not understanding. The fundamental of choosing the right location for your offering And second is mismanaging your team, not aligning With their values and not incentifying them not treating them like human beings, okay, Then, third, your ego and make sure that your Ego’s in check be receptive with people’s suggestion And fourthly, we are talking about the numbers, Know your numbers, So then that way, you know which lever to throw In order for you to maximize the amount of profit that you can make And, finally blindly, following what your competitors Are doing and running promotions without understanding the fundamentals Make sure you avoid all these pitfalls so Then that way, you can run a successful restaurant business.

If you guys want to learn more about how we’ve Started our business to now we’re becoming an international food chain, make sure you Check it out in the link below, because that’s where I share with with you all the resources That we’ve learned throughout the last 10 years We’re talking about finding the right location, Negotiating free rent, finding and assembling the right team understanding what our customers Want offering them what they want, knowing the numbers, crazy marketing strategies raising Funds all these types of information are all on the link below check it out in the Link below, I really hope you find value in this article If you do just smash the like button, If you want to show some more love comment: In the section below Otherwise subscribe along the journey for Weekly articles that is going to help you improve and start an amazing restaurant business.

I’ll see you guys next week.


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Top 10 Restaurant Marketing Strategies That WORK in 2020 & Beyond | Start A Restaurant Food Business

Today we’re going to be talking about the Top 10 marketing strategies for your food and beverage restaurant. So then that way, You can have lineups out the doors people begging to give you money because of how much They want to have your restaurant and your offerings A lot of times. We are spending thousands Of dollars getting people to be able to do our Instagram write captions for us create Content for us, Actually, you know what check out this article Here We’re talking about how do you create a month? Of content, all in one day by yourself, without paying thousands of dollars for these different Agencies that we’re talking about Anyways today we’re going to be talking.

About these top 10 strategies that are going to be timeless, for you We’re not talking about something, that’s been Working in the past, We’re not talking about something. That’s working, In 2017,,’18,’19, whatever the case may be, We’re talking about strategies, that’s going! To be timeless that you can be able to use for years to come So make sure you guys buckle up and start Taking notes because we’re going to be diving right in The number one marketing strategy are review.

Sites review sites like Yelp and Google, Because when we are deciding where to eat, There are three places that we look at First of all, is the word of mouth. Second, is through that restaurant’s social Media platform And thirdly, it is through review sites According to a very, very prestigious study. More than 35 % of the people that are deciding where to eat they go on and review sites. Before they make that decision, And what that means is that a lot of the times If you do not pay attention with how intentional you put up your content, if you do not pay Attention to engage with your feedback and with your reviews, then you’re missing out A lot of customers and potential people that are going to be able to enjoy your food and Beverage establishment In today’s world review sites play such a Crucial role in people’s decision-making process, So just think about the last time you chose Where to eat, You probably went on your mobile, You probably searched up the restaurant and The first thing that probably popped up would be the review site.

You read it And if it’s no good, then the review site Would be reviewing similar restaurants around the area And in turn you are so unforgiving. You would just click on that. Competitor’s Restaurant And when you click into it and you see a 4.5 star or you see a 3.5 star And you read some of the comments and you’re Like “, Hey, you know what They actually have really cool offerings. But their service is not that great, But hey, you know what Their owner is actually replying to it and They have a legitimate reason of why it is at 3.

5 stars.” And in turn, you’re going to be able to actually Make that decision right there and then This is the power of review sites Like it or not. This is what people rely on When they have a decision to make whether they come and consume at your restaurant or Your competitor’s restaurant, So if you have a bad review on your site, Make sure you guys reply to that If you have a good review, make sure you reply? To that as well, So how do you reply to bad reviews You’re, like “, You know what I can actually acknowledge when people say My stuff is good, but how do I reply to a bad review?”? Well, if the bad review is warranted, make Sure you guys acknowledge that and provide a solution to fix that, For example, if someone came into your restaurant Waited for 45 minutes and told you that they had a bad experience.

That’s the reason why They gave a two-star, then! Yes, you can own up to that and say “! Sorry about your experience! Sorry about this Because of the fact that our chef got into An accident he didn’t come in on time and that’s why we were super short-staffed that Day In the future, we’ll make sure that we let Our customers know so that way they can manage their expectation a little bit better.”.

That itself is a legitimate response and people Are much more forgiving if it’s authentic to actually what’s happening and people are Actually owning up to their mistakes, On the other hand, if this bad review was A troll, if that all they’re saying, is giving you a one-star saying they disliked their Customer service – and they didn’t really say too much, then you know what Feel free to troll back in the reviews.

Tell them “ Hey! You know what, If you want to try out our competitors here, Is the address of our competitor.”, Something along the lines to show the character? Of your business to show the other people that you’re not scared and you’re, confident In your food, offering That’s how you’re going to be able to take Care and take your review sites and intentionally provide that experience for your customers, So in turn giving them a much better decision-making.

Process So now that we know the importance review, Sites make for a customer’s decision-making. We need to have much more reviews. Okay And a lot of times how you get more reviews is by incentivizing Your customers, Whether if, for example, they write your view, Then they get an appetizer right, an honest review And when you’re able to incentivize your customers, To get something in return for them to write; something; that’s honest about your food and Beverage establishment a lot of times, they’re going to write their reviews.

Ask your customer to write your review And when you ask them to write your review. They’re much more prone to be able to write for it. When you ask you shall receive okay, If asking doesn’t work, incentivize them with An appy with a free drink with a dessert, whatever the case may be. This itself is a really really underrated. Marketing strategy that not a lot of people use So make sure when you guys go out there to Market for your food and beverage establishment to always incentivize people to write reviews, For your site, Because when it comes down to it, would you Choose someone that has a four-star review with only two feedback, or would you be able To choose some restaurant with a 3.

5 star, but has 4,000 reviews That itself is much much more authentic when There’s more reviews for your food and beverage establishment, The second marketing strategy for your food And beverage is to have amazing, beautiful photographs, And what I mean by that is so many restaurants. Actually skip out on this fact: They actually just take their iPhones. They Just go around their shop and just take the pictures of their food, their restaurants, And they just post it online.

This itself does not work in today’s age. A lot of our customers once again, the decision-making Process really comes back down to how pleasantly they interact with your food and beverage. Establishment on their phones – Okay, That’s because when we are always outside We’re trying to figure out where to eat with our friends with our loved ones. We re on our phone trying to figure that Out And if the pictures does not do the real thing, Justice, then, how are people going to be able to actually know and want to or be tempted? To come and try out your place at all, They won’t be tempted, So make sure you invest in a professionally Done shot Because at the end of the day, if you already Invested tens of thousands of dollars on renovating your shop in marketing in equipments in Hiring staff: what is another few hundred bucks for professional shots of your menu? Of your interior of your staffing, This itself goes a long wait.

So do not oversight! And underrate the importance of professionally-made photographs And having a beautifully set of pictures does Go a long way Because, for example, if I want to be able To wine and dine my significant other, and if I’m able to see that the core of how the Place looks like, and then I’m going to be able to see whether this is fitting for that Occasion And if it is, then it allows me to have more Information to be able to make a decision, which is the reason why it’s so important, For you to be able to invest in a professionally-shot set of pictures not only of your food but Also of your interior, And, of course, when you have all these professionally-shots Done, not only can you put it on your website review sites, but also your social media.

Also any of your marketing campaigns And that’s exactly what we do at 720 Sweets Every single time we take professionally-made Shots when we have new flavors when we have new promotions And we are able to recycle all these photos, And repurpose them for different outlets and repurpose them. So then that way people can And are able to see how amazing our food looks And, in turn, that itself draws in a lot more Customers, because of appealing pictures So once again do not ever cheap out on professionally-done Pictures, The third marketing strategy – that’s going To work for your food and beverage shop is your website and your SEO And what I mean by that is website needs to Always be up to date, When you are thinking about “, Hey, you know, What It’s fine, I’m just going to do my website! By myself And guys it can be outdated or whatever the Case may be, it doesn’t have to be professionally made.

”. I strongly suggest you to think otherwise, And the reason for that is because, when like I was saying when people are doing research on where to eat, they’re going to go on the Review site they’re going to go on your social media and they’re, going to go onto your website And when they come through your website and They see pictures are out of date. They see friction They’re, trying to figure out where your location Is and they can’t find your location They’re, trying to check out what you have To offer – and it’s completely out of date, they’re not going to have a pleasant experience And when they don’t have a pleasant experience.

They’re going to check out something else, This is your opportunity to impress your customers And, at the end of the day, you spent tens Of thousands of dollars renovating the interior of your food and beverage establishment. What is another $ 1,000 $ 2,000 for your website. A lot of times, websites are not up to date. For restaurants And when they’re not up to date, your customers Will go to your competitor’s website and they’re going to be able to have much more pleasant, Experience And when they do they’re going to choose To eat at your competitor’s over yours And key thing to note is that your website, Needs to be compatible with mobile nowadays In today’s world.

Many many people I would Say majority of the people are on their phones, scrolling and trying to figure out where to Eat And when they go on your website, it needs To be compatible with your phone, not just the desktop Okay, So this is something that you must note down And when you’re thinking about what to include Into your website always include directions to your website always include your menu.

And always include your contact information in case they want to call you for any questions. Or to make a reservation? Okay, These are the three key elements for your Website Now, when we’re talking about website we’re Talking about SEO as well, What is SEO SEO is search engine optimization. What that means is that if someone goes online, On Google and they search for best ice cream in Vancouver 720 Sweets would pop up because We are able to actually put those keywords into our website And in turn, when Google searches the most Relevant website of best ice cream in Vancouver, then 720 Sweets pops up.

If you’re confused about. How do you do SEO? Find a professional to help you get the foundational elements embedded on your website. So, for example, when people search for your Restaurant name, you would pop up When they search for your specific cuisine. Your website will pop up And if they search for anything, that’s relevant To you and your restaurant, your website will pop up as well. This is what we mean by SEO and this itself Would allow you to show up a lot more in front of your customers And the more people that are able to go and Land on your site and the more people that have a pleasant experience with your website, They are going to make sure they’re going to convert into your customers, So make sure do not oversee the importance.

Of having a properly done website with proper SEO for your food and beverage establishment, The fourth marketing strategy for your food And beverage establishment is social media. Like I was saying earlier, this is the top Area and platform that people use to decide where to eat. So, for example, when me and my wife decide Where to eat, we’re always on social media, We’re on their platform scrolling through Where we should eat, because this act as a digital menu for us to decide and a lot of Times we save all these different pictures of amazing-looking food And every time when we’re thinking about For example, a brunch place, then we open up our saved archive and then we click on The Benedict that we really enjoyed because it looks so visually stimulating, We click on it.

We see that it’s from a certain restaurant In Vancouver and then we go to that restaurant because of the picture. So what that means is the importance of social Media is that it really dictates how we shop nowadays So make sure that we are actually spending Quality time and nurturing our customers by posting out beautifully appealing pictures Of your food, Okay Or you can post pictures of how people feel When consuming your food offerings right, So this is all stuff that you can actually Post on your social media to engage with your customers, If you have trouble finding about what I’m Talking about finding content to write about or finding content to, post check out my article Right here We talk about how do you create 30 days of Content in just one day, Nowadays, people use social media to decide.

Where to eat so do not ever neglect this platform at all, So for the more advanced users on Instagram Okay, instead of posting pictures, you can actually post articles of how you prepare your Food or how you shop for your food and something that is a little bit more engaging aside from Appealing pictures And other very, very important and effective Tool to use is IG stories. Instagram stories. You can actually show how you actually go.

And purchase ingredients, You can show how the chef prepares the food Before the service, So then that way, it’s much more behind the Scenes much more exclusive and much more insider feel A lot of times. You can actually use more Interactive features of Instagram as well such as stickers and ask them “, Hey, know: What What do you think about the plating of this Food today?” Start a poll, so then that way people can Actually engage and when they are able to engage, they feel much more connected with Your place and they feel like that they are able to make a change in your restaurant, offering As well, Try reposting your customers’ posts.

Your Customers’ journey, because that allows you to show much more, that you have people who Love your product, Okay, And this itself adds to that social proof. Element to your food and beverage establishment At the end of the day make this whole process. Fun and make it engaging because that’s how your customers would be able to connect with You and your restaurant And in turn, they’re going to be able to decide To choose you over your competitors, because you much more engaged with them.

The fifth marketing strategy that you should Definitely, focus on is word of mouth By far, this is the most important strategy. Out there And a lot of times what other people say: About your restaurant has much more weight and strength than what you say about your Establishment, which is the reason why you need to be super intentful when creating this Whole customer journey, So every single touchpoints you should be Intentful with that, And what I mean by touchpoint, is how people Interact with your brand, What is that experience like from the moment? That they hear about your brand to the moment that they do research on your brand online.

How does that look? How does your review sites look? How does your social media look? How does your website look? These are all different touchpoints, which Allows people to have a certain experience and a certain feeling for your food and beverage. Establishment, so whenever there are any conflict or any resistant and friction that can happen So, for example, if people are trying to walk By and look for your restaurant, but the signages are not there and it doesn’t look good or That people have difficulty finding your signage.

That itself is something that you can improve. On That itself is a touchpoint which you can Improve on and in turn, when you improve on all these different touchpoints that itself Allows your customers to really praise how well and how good of an experience they had. With your food and beverage establishment, So that itself allows you to be able to constantly Improve in delivering a better experience for your customer And in turn this becomes a fly wheel cycle, Better experience that you serve the better Than word of mouth is The better the word of mouth, the more customer Comes to you And that itself is an amazing marketing strategy.

For your food and beverage shop, The sixth marketing strategy is to host events. At your food and beverage shop If, for example, your restaurant has down Times then, make sure that you fill those down times with events, Try reaching out to other establishments or Other talent or other suppliers or small business talent that can actually come in and provide A certain service So, for example, for us we invite and collaborate With calligraphy artists to make sure that they come to our spot and host an event And for them it would become a free rent.

Event and they love it because hey know what they have: an establishment which they Can actually host an event at In turn they bring in their own customers. And when their own customers come, then we can actually provide them with our service We’re able to expose our brand to their customers. And in turn, we’re able to cross promote And because of the fact that our place we Are offering events during the slower times we’re going to have this space regardless We’re going to have the sunk cost of paying For rent regardless, Why not promote and use this opportunity to Market to a different new set of customers as well, That’s the importance of hosting events is To stay relevant within different industries and within different timeframe, Super important to be able to host events.

Because it’s almost a zero cost to you. Okay, That’s the importance and effect of running A proper event all the time for your restaurant. So now that you know the importance of hosting Events at your food and beverage place it’s important to find people who want to host The event And how do you find these people Go on and meetup.Com Meetup.Com allows you to find events that Are happening locally around your area And you can actually reach out to these people.

Who are hosting events and offer your place either for free or at a fee or offer them An arrangement where every attendee that attends they charge them a drink or dessert or a appy Or whatever the case may be, So then that way, you can actually compensate Part of your cost, Okay, So aside from meetup.Com, sometimes we utilize Facebook groups, Facebook marketplace or we go on to Instagram and find different small Business people who actually need a place to host events So, for example, calligraphy classes, art, centers, Floral classes, a lot of these different talent need a place to be able to host events and That’s how we’re going to be able to grow and cross promote within their customers and Our customers, The seventh marketing strategy that worked Wonders for us is PR.

Okay, What I mean by PR is having a very prestigious Outlet featuring your food and beverage establishment, Why do we even want PR PR gives you social credibility? It gives you credibility because someone A publication media outlet that is well-known within your city is featuring you and that Has a lot of weight when it comes to how people perceive your food and beverage establishment For us, we got publication from one of the Biggest publication within our first two months of opening and in turn we were able to generate A lot of buzz because we were featured by this really well-known publication.

So, in turn, aside from this social credibility, You can actually use this piece as a marketing blog for you, a marketing campaign. You can actually run ads with it. You can put it on your social media outlet. And it’s itself really: it compounds the effect of getting PR. Now I know you must be thinking. “, Hey, know, What but Wilson I don’t have tens of thousands of dollars looking for a PR agency,.

” Good news, for you is that a lot actually All our PR is free PR. How do you get free PR? You may be wondering like “ Hey, you know, What How can you get so many publications featuring Your food and beverage establishment?” And I’m going to be telling you how you do That, First of all, have a wow element, an element That allows people to talk about you, Because if you do not have something that Is a talking point, something that is different, something that is out of the world, then why Are people even talking about you So make sure you’re not vanilla, Have some polarity So for us we were having smoke coming out.

Of ice cream Conventional ice cream in a cone does not Have smoke And if you combine something that is visually Pleasing and visually stimulating with a product that is boring, which is just ice cream, that Itself is a huge talking point back five 10 years ago. That’s the reason why we were super super Successful After you have a wow element, then you need To script and compile your own press release And after that you’re going to have your Outreach to the different publication and send it all to them and then you’re going To have this compounding effect, the FOMO effect that we’re talking about, If you guys want to learn more about how to Craft, your free PR booklet.

So then that way you can have prestigious and well-known publications. Featuring your food and beverage establishment make sure you check out in the link below. I put this all in the ultimate course below So check it out below, if you want to know how to craft your free PR, But nonetheless, really really important. Thing is to not neglect the importance of PR, because it is super helpful. It gives you compounding effect for your food And beverage establishment The eighth way of marketing your food and Beverage establishment is working with big vendors And what I mean by that is working with vendors To cater your service and your offering Whether you’d be offering ice cream bubble, Tea food, pasta, sandwiches, whatever the case may be, there’s always a need for your Product and your offering So, for example, for us at 720 Sweets, we catered To a lot of different weddings because we’re offering them a little tiny treat and people Love having our ice cream sandwiches at their wedding, because not only does it look, nice Does it taste good, but also it adds an element of some supporting local, which is the reason And angle that we’re approaching to all these different wedding planners And in turn, we’re able to land a lot of wedding.

Catering deals So within your industry and within your offering Reach out to different people and suppliers and offer them a catering service That itself allows you to diversify in terms Of having not just people dine into your place, but also having a revenue stream that you Can actually count on that is a separate revenue stream, Whether you have people coming into your restaurant Or not, you still have this catering revenue stream all the time and in turn it gives You a certain padding as well for your bottom line.

The ninth marketing strategy is collaboration. This is a marketing strategy that I absolutely Love and as you can see, on 720’s Instagram, we have collaborations all the time, And why do we want to do that? It is because of leverage. What is leverage Leverage is using and actually getting benefit. From your collaboration’s list, your collaboration’s customers, And by you, collaborating with each other You’re able to be able to expose your brand to this brand’s customers and in turn, you’re Going to be able to reach hundreds, if not thousands, of people much more faster than If you were to go out there to look for customers yourself, which is the reason why we always Promote collaborations, To give you an example, we collaborated with An artisan marshmallow company and we created a special ice cream flavor for them and they Had more than 10,000 followers in their Instagram account Because we collaborated our Instagram account.

Grew by 2,000 subscribers. Just because we collaborated and in turn people and their Customers were able to be exposed to our brand that didn’t know about us and they came and Experienced our joint venture of a collaboration of our product and in turn and fell in love. With us, and now they became our friend, which is the reason why I highly highly recommend You to do collaborations with any other type of people or vendors or other establishments.

Who have similar client, avatar and client profile, Then that way you can cross pollinate and Leverage off other people’s customer list, The tenth marketing strategy that I’m sharing With you today is running ads, This is actually one of my least favorite When it comes to marketing strategy, because so many people are running ads, just because Your competitors are running it just because other people are doing it And in turn they don’t have the fundamentals.

Right and if they don’t have the fundamentals right, then the ads are basically just burning. Money. Okay, So that’s the reason why I highly highly Recommend you to make sure your foundations are set understand why you’re running the Ads and understand that running ads is basically trading dimes for quarters, And what that means is you may be spending Thousands of dollars running ads and in turn you may be benefiting what about 10 $ 20,000 But if you’re not aware of the foundations and the structure of how do you structure Your ads and the intent behind it and the objectives of why you’re structuring these Ads then, it becomes very, very difficult and it really really really becomes a pitfall.

Very very soon, But nonetheless, nowadays, on the flip side, It is super cheap to be able to run ads, especially on Facebook and on Instagram and on Google Ads, if you know what you’re doing because of the fact that we can actually hyper-target People, And what does that mean? It is because we can actually target people That live within five kilometer radius of us, that loves Japanese food and that traveled To Japan recently We can actually target people to that specific Of a degree and show them that you know what we are: an authentic, Japanese restaurant.

Do you miss Japan, Come and try out our latest, offering We can actually market and target these people. Nowadays And that’s the importance And that’s why, in today’s world, it’s so Important to be able to actually know how you’re able to run your ads before running Your ads right! So if you want to learn more about running Ads make sure you guys actually learn more about it before you actually spend the money.

Running ads, So there you go The top 10 restaurant marketing strategies, That I’ve shared with you These are the timeless strategies. The platforms might change, but the principle Remains the same So if, in the future, the platforms have changed, Instagram is no longer the thing no longer the king, no one is on Instagram the new Platform, You can utilize the same principle and that’s The beauty of this whole thing that I’m sharing with you, If you guys, find value in this, I’m sure you’re Going to find value in the link below, because I talk about how do you build your restaurant From A to Z, We’re talking about how do you find your customer Demo, how do you find your winning matrix, how do you negotiate free rent and how do You choose a perfect location to much more marketing strategies, Everything that I’ve learnt in the last 10 Years, I’ve put it down in the ultimate course down in the link below.

If you guys want to learn more check it out. Down below Otherwise, I really hope you enjoyed this Article Subscribe along the journey for much more Valuable articles Otherwise smash the like button and I’ll See you guys in the next article

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How To Market Your Restaurant on Social Media in 2020 |Food Business/Restaurant Marketing Strategies

Today we’re going to be going over the four Ways to market your restaurant on social media in 2020, So many of you guys have already been on that Social media train. So congratulations to that because a lot of people actually don’t See the value Just in the last two three years: people Don’t see the value on posting on social media because there’s no direct ROI, There is no direct association with you putting In a dollar on ads You putting a dollar on investing in your Brand on social media and how much you get back, You don’t know, which is the reason why a Lot of people don’t do that, but today people are waking up.

People understand the importance of social Media, That’s the reason why people are spending Thousands of dollars hiring social media people to take pictures for them to write captions To interact with their customers, But in today’s now age this is just not enough. It is not enough just to post nice pictures. It is not enough to just engage because the Market is so saturated. The platforms like Facebook Instagram they Are so saturated with beautiful pictures, You need the right strategies to actually Stand up and aside from the crowd, which is the reason why I want to be sharing with you.

The four different ways to market through social media for your restaurant and they’re Coming right up, The number one way to market on social media Is to use ads Now I’m 100 % against using ads. If you are Not aware, and if you don’t understand objectives and if you do not have already a solid base, And foundation for your business, However, if you already have a solid foundation, If you already have, people who are interacting with your brand, then running ads is a must Running ads on Facebook and Instagram is still Relatively cheap, as opposed to the native and the like print ads bus ads and article Ads and stuff like that, And on top of that running ads on social Media like Facebook and Instagram is super super effective.

When you can combine that With a right strategy, So, for example, when we’re running ads, we’re Not running ads just to sell people on Hey know what Come to my restaurant 20 % off. No, we don’t want to do that. We want to be able to run ads strategically. To show people that Hey, you know what This is the behind the scenes process of how We make our food, This is the type of food that we offer. This is the type of people that we serve.

This is how they feel about our food after They come and consume at our restaurant. This is behind the scenes. This is how everything is made And then, when the timing is right, when you Want to promote a certain campaign, you would want to then offer them something in return. You’d tell them that you know what there’s 10 % off Or Hey, you know what Come during this weekend for this specific Promotion So, at the end of the day, running promotions, Is very, very strategic: You cannot just send them an offer and expect Your customers to return right away.

You need to be able to warm them up. You need to show them behind the scenes. You Need to be able to tell them a story, You need to be able to show them behind the Scenes of how you are working So at the end of the day when the timing Is right, you’re going to become top of mind for your customers And another powerful thing and another powerful Way of running ads is to retarget What that means, and that’s actually, where The true power is when you’re running ads is when you can retarget people And what that means is haven’t you ever experienced Something that you know you were wanting to buy a certain item, Let’s say, for example, a jacket You want to buy that jacket.

You click on Add to cart, and at that moment someone calls you and you shut your computer and then you Go out for dinner, something like that And an hour later you come back. You open Up your laptop and you forget about the jacket So yeah you have the intent to buy that jacket. But because of the fact that life takes over, you forgot about it completely And all of a sudden next day you get an email, Reminding you that Hey, you know what You have this jacket in.

Your cart. Just want to remind you that if you want to Check out you get 10 % off something like that. That’s called retargeting, That’s showing up in your inbox showing up In your feed telling you that Hey, you know what You forgot about me, but I’m here That’s the power of running ads And then the same note. You can actually do The same thing with food and beverage as well, So, for example, when people actually interact With your ad they’re, like Hey, you know what I really like this product.

I really like this menu of yours. I really like this recipe of yours, Great stuff And next time, whenever you have a promotion, You show it in front of my face now because of the fact that I love your branding because I already love and want to try out your product, I’m much more inclined to actually come to Your restaurant and try out your stuff And that’s the power of retargeting. That’s a power of being timely with the ads So you’re not just running ads, because everyone else is doing it.

You need to have a strategy. You need to have Objectives and you need to be able to retarget in a timely manner. That’s the number one way to market on social Media for your restaurant in today’s time, The second way to market through social media For your restaurant is through review sites. Yes, review sites are social media as well. Because this is a platform where people can actually search for your restaurant and your Brand Believe it or not more than 80 % of people That go and eat a new place.

They go on review sites like Yelp, like Google reviews all These different review sites and you need to make sure you have a presence on these Different sites, And on top of that, actually I’m going to Throw you another stat. Did you know that a half star rating increase okay accounts? For more than 30 % of increased traffic, And what that means is that, if you have a Three and a half star versus someone that has a four star, and yet you guys serve the Same thing, 30 % of the time people will search and people actually go and prefer the place.

With that half a star more that four star restaurant, they would prefer that and they Would have 30 % more sales than this company and this brand, this restaurant, who has only Three and a half star, which is the reason why you should pay a lot of attention on review. Sites, Okay, A lot of times, you may be wondering: Hey But Wilson I don’t have much reviews or Hey Wilson. You know what my restaurant just Started, I don’t know how to get reviews.

Well, you need to make sure that you strategize On getting reviews, good reviews, bad reviews, it doesn’t matter just honest reviews. Okay, You can always work towards making sure your Product satisfies your customer Now, on the same token, if your product sucks Then it doesn’t matter if your reviews are not because you shouldn’t even be in the restaurant Business, I’m saying this: if you have a good product, That you can actually improve upon that.

You can actually serve to the customer that customers Actually enjoy it Now, some of the ways to get reviews are to Actually, incentivize your customers and incentivize them with, for example, a drink for every Time they come in and show that they have left a review or perhaps having a sign out. Your door that says Hey, please, leave us a review on Yelp or something like that Because a lot of times, if you don’t ask you Shall never receive, which is the reason why you should always always ask Just like how, at the end of the article I’ll Always ask you to smash the like button, because it helps with my YouTube journey and because At the end of the day, if I don’t ask, I will never receive that like button, So please smash that like button, But nonetheless coming back to this incentivize Your customers to leave a review on Yelp Whenever you have it reviewed, make sure you Respond to them and engage with your customers, Whether the review it’d be a troll review.

Where people are just complaining about you because Hey you know what They have bad service, because the guy looks Like he’s always bored at work, but if you’re not that bored and it’s just how you looked And unfortunately, that review is not warranted, then you can reply Hey, you know what And make some put some character into it. Make it fun. For example, you can be like Hey. This is How I look, How dare you Or something along the lines of that Just make it fun with them, Show your character, because people who are Actually, reading these reviews they’re human too, They understand what is a true review and What are the reviews aren’t actually warranted? For example, it is a warranted review that Is a negative one then own up to it own up to it and tell the people that unfortunately, This happened to you, I’m so sorry, Let me make it right to you and actually improve Upon it And people are much more forgiving if you’re Honest and if you own up to it So there you go Review sites, do not take this lightly because It would make or break your business The third way to market on social media for Your restaurant is through influencer marketing And what that means is that influencers are Basically, the cool kids in the class They’re, the people that people look up to They’re the people that are outspoken and They’re, the most popular people They’re like prom Kings and the prom Queens Okay.

So these are the people that you would Want to bring into your restaurant, These are the people that you want to reach. Out to and actually find their profile and offer them to come into your restaurant to Have a free meal to actually you know what Not pressure them into writing a post, not Pressure them to sharing, but more so just to come and experience what you have to offer And if you’re genuine about that and if you’re Not an annoying person about this a lot of times these influencers would be more than Happy to post, on your behalf more than happy to post their experience at your establishment.

And that says a lot about you versus food critics or versus anything else. Influencers are the major players in town And major influence for your restaurant because a lot of times you can actually leverage their Customer base They’re the people that follow them and a Lot of times these influencers they have 10 20 thousand. A hundred thousand subscribers And followers that actually read what they have to post.

So if they had a pleasant experience at your Joint then majority of the time they can influence their following as well And case in point when we first started 720 Sweets, the first day that we opened there was a food blogger who came in and posted About us and the next day three more of her friends came in and tried our ice cream. Our Smoking ice cream and find that this was a pleasant experience.

They actually asked us if they can post for Us and at that time this was five years ago. Okay, At that time, I didn’t know what was influencer Marketing, but I just said that Hey know what I just want to serve you I just want to bring the best dessert to the Market And because of this attitude that we had We were able to actually have them post for us and talk about their experience on social Media And in turn, we became super busy.

The third Day onwards, and within the first year we expanded to three shops all because of influencer Marketing, So this is not something you want to take. Lightly nowadays, this whole industry has transformed, has evolved and has matured Which makes influencer marketing that much more important, So, at the end of the day, if you really want To be able to market, and if you want to be able to bring your brand out to the world, Do not oversee the importance of social media and do not oversee the importance of influencer Marketing And a lot of times this is where they’re going To be able to share through word of mouth as well, When people see your post online, they’re Going to be talking about it with their friends, So if you deliver a positive experience, a Good experience to your consumers, a good experience to your food bloggers and influencers They’re going to talk about it even offline, and that brings a lot of weight through marketing.

For your restaurants, Now I know we talked a lot about influencers. Social media, influencers and stuff like that, However, you did not want to oversee the importance. Of catering to influencers that are offline as well We’re talking about people that are not really On social media, but has a lot of following and it has a lot of networks so, for example, People that are in the real estate game or people who are in the banking industry they Love your product, they come and try it out and they’re like Hey.

You know what I can bring this back to my branch Or real estate agent. Hey know what I really liked this. I want to buy a bunch of this stuff or buy A bunch of gift cards and gift it to my association. These are all things that you do not want. To oversee as well, Even though they’re not on social media, they Too, have a lot of influence; They too hold a lot of weight through word. Of mouth marketing, Nonetheless, if you can actually combine the Effect of social media and influencer marketing with word of mouth marketing that becomes A really strong synergy and a big combo that can help your restaurant market in today’s Age, Fourth and final way to market on social media.

For your restaurant is to be able to build a community. This is something that I personally am an Advocate of Okay, I do not run any ads. I do not run any paid promotions until I can Build a solid base, a foundation of fans that love our product and love our service and Loves us in general, because it is super super important You don’t if, for example, there is no loyalty, There is no way you can demand a premium if people don’t view you as a brand, If they don’t love you, they only treat you Like a commodity And when you are treated as a commodity, how Do people value you They value you by price, So if you’re not the cheapest in town, if Not the cheapest most bang for the buck, then they’re not going to come to you because They view you as a commodity, However, if they view you as a brand that They love, then they’re willing to support your journey and then they’re willing to pay A premium and then they have that loyalty for your brand.

So at the end of the day it doesn’t matter If you have competitors that are open around the block, it doesn’t matter. If you have competitors, That opens right beside you. They’ll still come to you because they want to support your Journey and because they’re, a loyal fan of yours and they’re willing to pay that little Bit of a premium for your product because they’re a loyal fan Now, having said that, how do you build a Loyal fan base A lot of times.

This comes from personal engagement. These are things that are not scalable. These are things that require one on one: interaction, That you need to care for them that you need to show them that you appreciate them. Some simple gestures like that you addressing Them by their first name accumulating fans one by one and knowing your first thousand Fans is so so important for the success of your restaurant Address them by their first name, treat them Something small, So then that way, they feel that, Oh, I’m a Vip Ooh, I kind of like this Ooh, I’m special And in turn slowly, but surely they become Regulars and they become loyal fans of you sharing along your story.

Why is it that you’re building this brand? Why is it that you’re building your restaurant And what are you working on what you’re working towards And if they know a lot more about, you understand, Your journey understand your story, then they’re much more prone to want to support. You on your journey for your restaurant And which is how you can build your loyal Fan base one fan at a time. This is something that is not scalable, but Is essential for your restaurant’s success? Number four is to be able to create that community Of loyal fans And that’s going to make a difference between A failing business and a thriving business, So there you go the four ways to market your Restaurant on social media Number one is to be able to use ads use ads.

With an objective strategize about it, Don’t just run ads with 20 % off, because people Don’t really attach to ads like that, You need to be able to tell them a story. You need to show them the product that you’re serving you need to show them how it’s like To enjoy your product behind the scenes and tell a story before you run an ad to get them. To come in The second way to market your restaurant is Through review sites Review sites like Yelp, Google, all these Different sites Do not take this lightly and create a way An automatic way to be able to attract these reviews because it’s super important, because 80 % of the people that decide on where to eat, checkout review sites Super super important and never looked like That Third way to market your restaurant on social Media is through influencers.

Influencers are the cool kids on the block. These guys are the prom Kings, prom Queens And you want to make sure that you bribed them: Okay, bribe them with a free meal, treat them Exceptionally, well give them a pleasant experience, but ask for nothing in return, because if you Ask for something in return. It would just feel like it’s a stretch. It would just feel not natural. It would feel like it’s a bribe, Bribe them in a way that they don’t feel like They’re being bribed Okay, That’s the art of this And, lastly, number four: create a community Create a community of loyal fans.

So then that Way, you can step out aside from the crowd and not be compared as a commodity, that only Competes through pricing, You want to be able to create a community So then that way you have loyalty and you can demand a premium for your menu and your Goods, Hopefully this has helped you out in building An amazing restaurant. I really hope this has helped you If you guys liked this article, if you guys Find value in this article make sure you smash the like button, because it’s going to help Me out a lot throughout this whole YouTube journey, But if you want even more content, if you Want to know the A to Z, if you want to learn more about how we’re able to build this international Ice cream chain, and so then that way you can have these skillset and these templates That we’ve created for the last 10 years anywhere from negotiating free rent to building My first thousand loyal fans check out in the link below.

I have created a course on this, so you guys Want to learn more check it out in the course below, Otherwise, I really hope you enjoyed this Article Once again smash the like button helps us Out a lot subscribe along the journey And, if you guys have any questions, feel free To leave in the comment section below because I’ll try, my best to reply to every single One of them Otherwise I’ll see you guys next week,

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How To Market Your Restaurant on Social Media in 2020 |Food Business/Restaurant Marketing Strategies

Today we’re going to be going over the four Ways to market your restaurant on social media in 2020, So many of you guys have already been on that Social media train. So congratulations to that because a lot of people actually don’t See the value Just in the last two three years: people Don’t see the value on posting on social media because there’s no direct ROI, There is no direct association with you putting In a dollar on ads You putting a dollar on investing in your Brand on social media and how much you get back, You don’t know, which is the reason why a Lot of people don’t do that, but today people are waking up.

People understand the importance of social Media, That’s the reason why people are spending Thousands of dollars hiring social media people to take pictures for them to write captions To interact with their customers, But in today’s now age this is just not enough. It is not enough just to post nice pictures. It is not enough to just engage because the Market is so saturated. The platforms like Facebook Instagram they Are so saturated with beautiful pictures, You need the right strategies to actually Stand up and aside from the crowd, which is the reason why I want to be sharing with you.

The four different ways to market through social media for your restaurant and they’re Coming right up, The number one way to market on social media Is to use ads Now I’m 100 % against using ads. If you are Not aware, and if you don’t understand objectives and if you do not have already a solid base, And foundation for your business, However, if you already have a solid foundation, If you already have, people who are interacting with your brand, then running ads is a must Running ads on Facebook and Instagram is still Relatively cheap, as opposed to the native and the like print ads bus ads and article Ads and stuff like that, And on top of that running ads on social Media like Facebook and Instagram is super super effective.

When you can combine that With a right strategy, So, for example, when we’re running ads, we’re Not running ads just to sell people on Hey know what Come to my restaurant 20 % off. No, we don’t want to do that. We want to be able to run ads strategically. To show people that Hey, you know what This is the behind the scenes process of how We make our food, This is the type of food that we offer. This is the type of people that we serve.

This is how they feel about our food after They come and consume at our restaurant. This is behind the scenes. This is how everything is made And then, when the timing is right, when you Want to promote a certain campaign, you would want to then offer them something in return. You’d tell them that you know what there’s 10 % off Or Hey, you know what Come during this weekend for this specific Promotion So, at the end of the day, running promotions, Is very, very strategic: You cannot just send them an offer and expect Your customers to return right away.

You need to be able to warm them up. You need to show them behind the scenes. You Need to be able to tell them a story, You need to be able to show them behind the Scenes of how you are working So at the end of the day when the timing Is right, you’re going to become top of mind for your customers And another powerful thing and another powerful Way of running ads is to retarget What that means, and that’s actually, where The true power is when you’re running ads is when you can retarget people And what that means is haven’t you ever experienced Something that you know you were wanting to buy a certain item, Let’s say, for example, a jacket You want to buy that jacket.

You click on Add to cart, and at that moment someone calls you and you shut your computer and then you Go out for dinner, something like that And an hour later you come back. You open Up your laptop and you forget about the jacket So yeah you have the intent to buy that jacket. But because of the fact that life takes over, you forgot about it completely And all of a sudden next day you get an email, Reminding you that Hey, you know what You have this jacket in.

Your cart. Just want to remind you that if you want to Check out you get 10 % off something like that. That’s called retargeting, That’s showing up in your inbox showing up In your feed telling you that Hey, you know what You forgot about me, but I’m here That’s the power of running ads And then the same note. You can actually do The same thing with food and beverage as well, So, for example, when people actually interact With your ad they’re, like Hey, you know what I really like this product.

I really like this menu of yours. I really like this recipe of yours, Great stuff And next time, whenever you have a promotion, You show it in front of my face now because of the fact that I love your branding because I already love and want to try out your product, I’m much more inclined to actually come to Your restaurant and try out your stuff And that’s the power of retargeting. That’s a power of being timely with the ads So you’re not just running ads, because everyone else is doing it.

You need to have a strategy. You need to have Objectives and you need to be able to retarget in a timely manner. That’s the number one way to market on social Media for your restaurant in today’s time, The second way to market through social media For your restaurant is through review sites. Yes, review sites are social media as well. Because this is a platform where people can actually search for your restaurant and your Brand Believe it or not more than 80 % of people That go and eat a new place.

They go on review sites like Yelp, like Google reviews all These different review sites and you need to make sure you have a presence on these Different sites, And on top of that, actually I’m going to Throw you another stat. Did you know that a half star rating increase okay accounts? For more than 30 % of increased traffic, And what that means is that, if you have a Three and a half star versus someone that has a four star, and yet you guys serve the Same thing, 30 % of the time people will search and people actually go and prefer the place.

With that half a star more that four star restaurant, they would prefer that and they Would have 30 % more sales than this company and this brand, this restaurant, who has only Three and a half star, which is the reason why you should pay a lot of attention on review. Sites, Okay, A lot of times, you may be wondering: Hey But Wilson I don’t have much reviews or Hey Wilson. You know what my restaurant just Started, I don’t know how to get reviews.

Well, you need to make sure that you strategize On getting reviews, good reviews, bad reviews, it doesn’t matter just honest reviews. Okay, You can always work towards making sure your Product satisfies your customer Now, on the same token, if your product sucks Then it doesn’t matter if your reviews are not because you shouldn’t even be in the restaurant Business, I’m saying this: if you have a good product, That you can actually improve upon that.

You can actually serve to the customer that customers Actually enjoy it Now, some of the ways to get reviews are to Actually, incentivize your customers and incentivize them with, for example, a drink for every Time they come in and show that they have left a review or perhaps having a sign out. Your door that says Hey, please, leave us a review on Yelp or something like that Because a lot of times, if you don’t ask you Shall never receive, which is the reason why you should always always ask Just like how, at the end of the article I’ll Always ask you to smash the like button, because it helps with my YouTube journey and because At the end of the day, if I don’t ask, I will never receive that like button, So please smash that like button, But nonetheless coming back to this incentivize Your customers to leave a review on Yelp Whenever you have it reviewed, make sure you Respond to them and engage with your customers, Whether the review it’d be a troll review.

Where people are just complaining about you because Hey you know what They have bad service, because the guy looks Like he’s always bored at work, but if you’re not that bored and it’s just how you looked And unfortunately, that review is not warranted, then you can reply Hey, you know what And make some put some character into it. Make it fun. For example, you can be like Hey. This is How I look, How dare you Or something along the lines of that Just make it fun with them, Show your character, because people who are Actually, reading these reviews they’re human too, They understand what is a true review and What are the reviews aren’t actually warranted? For example, it is a warranted review that Is a negative one then own up to it own up to it and tell the people that unfortunately, This happened to you, I’m so sorry, Let me make it right to you and actually improve Upon it And people are much more forgiving if you’re Honest and if you own up to it So there you go Review sites, do not take this lightly because It would make or break your business The third way to market on social media for Your restaurant is through influencer marketing And what that means is that influencers are Basically, the cool kids in the class They’re, the people that people look up to They’re the people that are outspoken and They’re, the most popular people They’re like prom Kings and the prom Queens Okay.

So these are the people that you would Want to bring into your restaurant, These are the people that you want to reach. Out to and actually find their profile and offer them to come into your restaurant to Have a free meal to actually you know what Not pressure them into writing a post, not Pressure them to sharing, but more so just to come and experience what you have to offer And if you’re genuine about that and if you’re Not an annoying person about this a lot of times these influencers would be more than Happy to post, on your behalf more than happy to post their experience at your establishment.

And that says a lot about you versus food critics or versus anything else. Influencers are the major players in town And major influence for your restaurant because a lot of times you can actually leverage their Customer base They’re the people that follow them and a Lot of times these influencers they have 10 20 thousand. A hundred thousand subscribers And followers that actually read what they have to post.

So if they had a pleasant experience at your Joint then majority of the time they can influence their following as well And case in point when we first started 720 Sweets, the first day that we opened there was a food blogger who came in and posted About us and the next day three more of her friends came in and tried our ice cream. Our Smoking ice cream and find that this was a pleasant experience.

They actually asked us if they can post for Us and at that time this was five years ago. Okay, At that time, I didn’t know what was influencer Marketing, but I just said that Hey know what I just want to serve you I just want to bring the best dessert to the Market And because of this attitude that we had We were able to actually have them post for us and talk about their experience on social Media And in turn, we became super busy.

The third Day onwards, and within the first year we expanded to three shops all because of influencer Marketing, So this is not something you want to take. Lightly nowadays, this whole industry has transformed, has evolved and has matured Which makes influencer marketing that much more important, So, at the end of the day, if you really want To be able to market, and if you want to be able to bring your brand out to the world, Do not oversee the importance of social media and do not oversee the importance of influencer Marketing And a lot of times this is where they’re going To be able to share through word of mouth as well, When people see your post online, they’re Going to be talking about it with their friends, So if you deliver a positive experience, a Good experience to your consumers, a good experience to your food bloggers and influencers They’re going to talk about it even offline, and that brings a lot of weight through marketing.

For your restaurants, Now I know we talked a lot about influencers. Social media, influencers and stuff like that, However, you did not want to oversee the importance. Of catering to influencers that are offline as well We’re talking about people that are not really On social media, but has a lot of following and it has a lot of networks so, for example, People that are in the real estate game or people who are in the banking industry they Love your product, they come and try it out and they’re like Hey.

You know what I can bring this back to my branch Or real estate agent. Hey know what I really liked this. I want to buy a bunch of this stuff or buy A bunch of gift cards and gift it to my association. These are all things that you do not want. To oversee as well, Even though they’re not on social media, they Too, have a lot of influence; They too hold a lot of weight through word. Of mouth marketing, Nonetheless, if you can actually combine the Effect of social media and influencer marketing with word of mouth marketing that becomes A really strong synergy and a big combo that can help your restaurant market in today’s Age, Fourth and final way to market on social media.

For your restaurant is to be able to build a community. This is something that I personally am an Advocate of Okay, I do not run any ads. I do not run any paid promotions until I can Build a solid base, a foundation of fans that love our product and love our service and Loves us in general, because it is super super important You don’t if, for example, there is no loyalty, There is no way you can demand a premium if people don’t view you as a brand, If they don’t love you, they only treat you Like a commodity And when you are treated as a commodity, how Do people value you They value you by price, So if you’re not the cheapest in town, if Not the cheapest most bang for the buck, then they’re not going to come to you because They view you as a commodity, However, if they view you as a brand that They love, then they’re willing to support your journey and then they’re willing to pay A premium and then they have that loyalty for your brand.

So at the end of the day it doesn’t matter If you have competitors that are open around the block, it doesn’t matter. If you have competitors, That opens right beside you. They’ll still come to you because they want to support your Journey and because they’re, a loyal fan of yours and they’re willing to pay that little Bit of a premium for your product because they’re a loyal fan Now, having said that, how do you build a Loyal fan base A lot of times.

This comes from personal engagement. These are things that are not scalable. These are things that require one on one: interaction, That you need to care for them that you need to show them that you appreciate them. Some simple gestures like that you addressing Them by their first name accumulating fans one by one and knowing your first thousand Fans is so so important for the success of your restaurant Address them by their first name, treat them Something small, So then that way, they feel that, Oh, I’m a Vip Ooh, I kind of like this Ooh, I’m special And in turn slowly, but surely they become Regulars and they become loyal fans of you sharing along your story.

Why is it that you’re building this brand? Why is it that you’re building your restaurant And what are you working on what you’re working towards And if they know a lot more about, you understand, Your journey understand your story, then they’re much more prone to want to support. You on your journey for your restaurant And which is how you can build your loyal Fan base one fan at a time. This is something that is not scalable, but Is essential for your restaurant’s success? Number four is to be able to create that community Of loyal fans And that’s going to make a difference between A failing business and a thriving business, So there you go the four ways to market your Restaurant on social media Number one is to be able to use ads use ads.

With an objective strategize about it, Don’t just run ads with 20 % off, because people Don’t really attach to ads like that, You need to be able to tell them a story. You need to show them the product that you’re serving you need to show them how it’s like To enjoy your product behind the scenes and tell a story before you run an ad to get them. To come in The second way to market your restaurant is Through review sites Review sites like Yelp, Google, all these Different sites Do not take this lightly and create a way An automatic way to be able to attract these reviews because it’s super important, because 80 % of the people that decide on where to eat, checkout review sites Super super important and never looked like That Third way to market your restaurant on social Media is through influencers.

Influencers are the cool kids on the block. These guys are the prom Kings, prom Queens And you want to make sure that you bribed them: Okay, bribe them with a free meal, treat them Exceptionally, well give them a pleasant experience, but ask for nothing in return, because if you Ask for something in return. It would just feel like it’s a stretch. It would just feel not natural. It would feel like it’s a bribe, Bribe them in a way that they don’t feel like They’re being bribed Okay, That’s the art of this And, lastly, number four: create a community Create a community of loyal fans.

So then that Way, you can step out aside from the crowd and not be compared as a commodity, that only Competes through pricing, You want to be able to create a community So then that way you have loyalty and you can demand a premium for your menu and your Goods, Hopefully this has helped you out in building An amazing restaurant. I really hope this has helped you If you guys liked this article, if you guys Find value in this article make sure you smash the like button, because it’s going to help Me out a lot throughout this whole YouTube journey, But if you want even more content, if you Want to know the A to Z, if you want to learn more about how we’re able to build this international Ice cream chain, and so then that way you can have these skillset and these templates That we’ve created for the last 10 years anywhere from negotiating free rent to building My first thousand loyal fans check out in the link below.

I have created a course on this, so you guys Want to learn more check it out in the course below, Otherwise, I really hope you enjoyed this Article Once again smash the like button helps us Out a lot subscribe along the journey And, if you guys have any questions, feel free To leave in the comment section below because I’ll try, my best to reply to every single One of them Otherwise I’ll see you guys next week,

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6 EASY Ways to Increase Restaurant Sales on Slow Days | How to Run A Restaurant Successfully 2020

Today, I’m going to be sharing with you, the six ways to increase traffic increase revenue and increase profit for your restaurant on slow days. Yes, we have slow days as well. Yes, I suffer from those Mondays Tuesdays the early mornings that people don’t come in. I suffer from those like fly-swatting days and, unfortunately, that’s just part of the business. But that is the wrong attitude.

We can always do something about it and which is a reason why I’m shooting this article to share with you the six ways that we at 7:20, this ice cream chain that we’ve created, have used to fill our restaurants and to fill our ice cream shop. And hopefully unifying this article helpful for your journey and if you do just you know what smash the like button, because it’s just going to help my YouTube journey a lot.

That’s the only thing I asked for in creating these free articles for you guys, but nonetheless, let’s start right it. The number one way to fill up your place is a host event in your place. This is something that is super helpful for us, and I find that it is just that much better in creating a commodity with all the businesses around us and also exposes us for a lot of different new customers. Now, what do you mean by host event at your place? Usually, when we host event at our place, we’re not looking to host our own event, we’re planning and we’re hosting other people to host of in our space, because we have a space that we don’t use and we don’t have customers.

So what do we do? We tell people who would need space people like artists, people who has classes people that are running small businesses. That would need a space. What we’re doing in the strategy behind this is because of the fact that, for example, if we have someone that does calligraphy, okay, clear, you’re, free drawing and stuff like that, they love doing this and they want to be able to teach other people to do.

That. And they have, let’s say two to three thousand Instagram followers: they love doing that. Yet they don’t have a place. They don’t want to teach people how to draw and write calligraphy art out of Starbucks. They don’t want to do that. So we would reach out to this a few artists and we propose to them Mahina. What do you want to come to our ice-cream place and teach? How do you do calligraphy and all this crazy stuff and host a class at our place and majority of the time? They would really want to do that because it’s a free space for why not and then, when they host an event, they would be promoting on their own social media.

So now we a 720 sweets. Our ice cream shop are exposed to 2,000 to 3,000. Other people who are following this calligraphy artists, we are a place, is exposed to them now that we’re exposed to them now that this calligraphy artist has that say, 10 to 20 students that are going to be coming to our place to learn calligraphy now we can Sell to the people that are there as well, we can give them a combo price.

We can give them something a little bit more special. So then, that way, they can finally experience our product and in this format and in this way we’re getting exposed to other demographic and other people, new customers who are going to be able to come back and return as well. And we find the strategy super helpful and not just filling up our space, but also networking with other professionals and they’re working with complementary small business owners who are promoting for us now now after the event, what happens is that this clear giving artist is posting pictures On their Instagram on this event, majority of time they’ll be hosting an ice-cream they’ll, be holding holding our bubble tea and in turn, we our brand is being exposed once again to their followers, and this has been curved as exceptionally successful for us and that’s the reason Why we try to host three events every single month, if you want to be able to fill your place on the slow days, make sure that you guys host events places where you can find these local artists, local people that compliment your business as Facebook groups meetups? These are the places where people are hosting their events and in turn, you can reach to these individuals and offer them their place and for you, it’s at no cost pretty much because people don’t come in it’s a private event and in turn you get free advertisement.

So why not a second way in getting more people through your doors on the slow days is to collaborate with other businesses, collaborate with other chefs and other people that have food offerings, and what I mean by that is with 720 Suites. We have done in collaboration with a gourmet marshmallow producer, Archie mellows and with Archie mellows. What we did was we created a specific special flavor with Archie mellows having their marshmallow on our ice cream and in turn this became an amazing hit products.

At the same time, we were me telling their marshmallows at our shop as well, and that brought in a ton of revenue and bringing a lot of hype as well. Why do we want to do that? It is because, once again we’re using the same tactic as the first tactic, which is to cross pollinate the cross-promote. Now that we have done a collaboration with them. We’re now exposed to a new customer base because we created this new item with them and in turn, we kind of slowed days into very profitable days, because we were able to limited launch chain these days, these hours and intern trying to cut our revenue.

So a lot of chefs are doing this. A lot of people have been doing pop-up stores as well. So this is another opportunity for you to be able to actually collaborate with other chefs when you do pop ups right so nonetheless be creative when you’re suggesting these structures and these relationships think about ways and think outside the box, because a lot of times you don’t Need there’s no box that you need to sit within.

You can actually step out of the box. You can actually create something, really wild and be creative with this whole process and just try things out. It doesn’t really hurt to try things out. On the other hand, it it benefits you tremendously. If these collaborations do work, then a date when your place is slow, why not? It actually helps out a lot. So this is something that we’ve been doing quite a bit with our brand, and I think it has helped us a lot.

So you would want to give that a try as well so once again cross collaborate with other chefs and other friends as well. Third way to bring in more customers for your restaurant is to back away team pack a team or back a organization. So for me, I’m involved in this multi sport league and in turn they have, I would say, 2,000 different members throughout each season and in turn, because of the fact that we are cheap back, then we give them promotion and we give them percentages off.

They promote to the whole organization and when they promote to the whole organization, there’s these people and these players bring their family to a our ice cream shop and usually every season. What we do is ended the season party and we tell them to come in for some free ice cream, an intern when they come in for summer free ice cream. They started to their news and they expose our brand to a whole new demographic.

Just because of the fact that we back our team and that only or and an organization, so within your area, look at different teams that you support teams that you, like or organizations that you are involved in as well and back those players are back. Those people up because all you’re looking for our exposure exposure when you can actually have more exposure than that really adds into your look, your loyal fanbase, and it actually adds into much more revenues for your restaurant and the fourth way to bring people through your doors.

During these slow days is to run promotions, running promotion, that has been a longtime game. Okay, this is how happy hour is born. Restaurants realize that, from the period of three to six, that’s from the period from lunchtime to dinnertime no one comes to the doors, which is why they offer incentive half priced beers, half-price wings to the customers in an attempt to bring in more customers. And it has worked really really well, which is a reason why we now all understand the concept of happy hour.

Nonetheless, for your specific restaurant create a deal create an incentive to bring in customers drink your debt times during your slow times, create an incentive to bring them in whether it be in the beginning of the morning, or it could be mid-afternoon or it could be happy Hour, it could be Monday, it could be choosing it doesn’t matter what create incentive to bring people in, for example, this really well-known Korean barbecue place gyaku on mondays.

They offer full day happy hour, although they’re not making as much money. People are still going in to consume and in turn, when they like the experience when they like the food, they will come back to consume on a Tuesday on a Wednesday on a Thursday on a Friday Saturday, Sunday with their friends and family and in turn allows The company to profit during those times just because you’re running a promotion does not mean you should be losing.

It just means that it’s another attempt another opportunity for customers to try your product and your service. The fifth way to bring in more customers during the slow days is to host your own event. Previously we talked about hosting events for other suppliers, other creatives other businesses right now, I’m telling you to be able to host event on your own host events, for example, things like trivia night things like live Jam, nights things like sports state.

All these different kind of events would bring people and because it’s just an added extra and other value that they would not get aside from eating at your place, for example, if they really enjoy having live music, and if you have someone in to play, live music On a Monday and yeah they’re going to come, have a beer, have a have a plate of pasta and enjoy the live music. So, nonetheless, if you can host these event on a regular basis on the slower days, this becomes another added reason for your customers to come in and to enjoy your product, offering, for example, with me, my wife, we really love going to this Indian place, not just Because of their food, but because of the fact that they have this live belly dancing performance every Monday night and we love going there not just because, like I said not just because of their food, but because of the belly dance that we get to enjoy them Is super entertaining and for us we eat out every day every night anyways.

So for us, when we get to choose we’re, like you know what, aside from wanting to eat some Indian food, we also want to be entertained. It became at night, oh and on Monday, where else can we go that offers live performance and that’s how this company and this restaurant has won our business so in your business think about something that is creative, think about something that works within your demographic and offer That extra added bonus to your customers and give them that reason to come in on that slow day.

The 6th and final way to have more sales during your slow days is to work with professionals, professionals who have monthly meetings, weekly meetings, we’re talking about people who work in the bank, people who work for charities, people work for different organizations that are in charge of Buying catering or hosting different events at different places, so for us at 7:20 sweets we got to know the branch manager at the bank right next to us and in turn, because of the fact that we have a really good relationship, they order from us every single Month, the owner big batch of order to thank their customers to think their employees as well, because of the fact that we establish this relationship.

Now we have this monthly revenue that we’re able to to count on and to offset those slow days. So, in your case, establish these relationship with the professionals. Are your area, the bankers, the mortgage brokers, the charity organization right? So if you can host a place for them on a slow day and give them a discount, then of course they wouldn’t want to come in because they have a pleasant experience and when you can actually have these relationships, these organizations to come in or to cater For them, this completely offsets the slow days for you, because that has we have find tremendous success in doing this.

So hopefully this has helped you out be creative, with the type of offering that you’re offering them, whether it be coming in for twenty percent off or coming in for free drinks or catering meals for their meetings. These are all very helpful tactics for you to be able to use to offset the slow days that you’re going to encounter in your restaurant. So there you go the six ways to increase sales for your restaurant on the slow days.

I just talked about all the secrets that we’ve used. I really hope you find tremendous value in this. The only thing that I ask for is that you smash the like button, because it’s going to help me along this whole YouTube journey. That’s the only thing I ask for and if you guys want to learn more about building a restaurant building and ice cream shop check out the link below, because I’ve actually created a course for you a course that I’ve used and actually compiled from the last ten Years of my experience anywhere from starting how to start how to get funding, how do you write your business plan? How do you actually create a menu to negotiate free rent having your first client building on an all-star team, creating marketing tactics that have people around the block? Creating loyal fan base all these crazy things that I’ve done and I’ve been able to accomplish.

I created all that condense it into, of course, so check it out in the link below, although eyes subscribe along the journey for more free articles. Like this I’ll see you guys in the next article


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7 Ways Restaurants Are Surviving CoronaVirus Outbreak | Restaurant Management Small Business Tips

That’s the reason why we’re shooting today’s article to make sure that you are the most equipped and most prepared in order for you to survive this whole coronavirus today, we’re going to be talking about the seven ways that you’re going to be able to survive this coronavirus And these are the things I’m putting in place for my clients, these are things that I’m recommending to my colleagues, my friends, everyone and some of them are actually able to turn things around, because they’re able to implement these seven different tips – hey guys its Wilson here Owner of multiple seven-figure business, serial entrepreneur, if you guys, are looking in building a small business or if you’re thinking about building a restaurant of your dreams, make sure you subscribe along the journey because I’m going to be sharing with you all the experiences that I have.

The success, the failure is everything. So then, that way you can learn from it and to be able to build your own dream business if you’re affected by any means from this coronavirus make sure you guys come in yes in the section below and describe what situation you were in. So without further ado, let’s dive into the seven ways that you can survive this corona virus outbreak. The first way is to check with your government because they have a lot of relief programs out there to help you out.

Restaurants are the backbone of the whole country, backbone of the whole economy, so they were not going to. Let you collapse and II understand that as restaurant owners, we operate at the thinnest margins, which is reason why they have a lot of programs to help us out. For example, us has a two trillion dollar Kerr’s onyx and more than three hundred and fifty billion dollars for a federal small business loan program.

They have a paycheck protection program which can cover payroll costs, mortgage and rent payments. Health care benefits. Employees, including paid sick leave in Canada and Vancouver. We also have this seventy five percent wage subsidy provided by the government as well, which is a reason why you should try your best to make sure that you keep your employees employed. If you can even delivery services and at the same time, we also have these mortgage deferral program, so if you’re renting from a landlord, make sure that you bring this conversation up with your landlord and express to them your concerns.

So then, that way they can work hand-in-hand with you, because your success is their success. If you are out of business they’re going to be out of business and they’re going to be looking at a place, that’s going to be no rental income at all for years. To come, the second way that you can survive this whole criminal virus is to analyze your business health analyze, your business health, to to make sure you understand all the numbers understand how much of a long runway that you have when you are to close off your Restaurant close off all their operations and only pay for events, and that would be your son cost or calculate it if you’re running one person, two people, three people or delivery, only services, and that way you understand how long you can last throughout this whole chrono virus And this whole epidemic, if you do not know the runway, if you do not know how much cash you can spend or how long in the last, then you have no clue what kind of relief programs are you’re going to be needing to sign up for or Whether it’s better yet they’re just closed off the business altogether, or are you going to be able to live to fight another day for and just because you’re closing down doesn’t mean you’re admitting defeat? It could just be reserving all your ammunition and reserving all your cash flow to make the comeback just like how even Michelin star restaurants like an Alina, is even doing delivery services only.

So having said that, don’t be shy to close off your restaurants. Just so, then that way you can live to fight another day. Make sure you understand this business health of your business. If you guys are wanting to understand the business health in more detail, make sure you guys check out this article right here. That’s when I’m talking about how do you analyze the business health of your business and if we go into very thorough detail of all the different points that you should consider the third way to survive.

This whole virus is to get list that there are a lot of publications out there. This restaurants, that are still doing delivery as a service model only so make sure that you guys reach out to these publications within your city, to make sure that you get your restaurant out in the public till that other people know who to support and how they Can support you because, as citizens, we all want to be able to support all these local small businesses to help them survive, and that’s what I’m doing that saw a lot of my friends are doing it as well.

So if you guys are still operating as a delivery service, only make sure you guys get listed on these different platforms. Leverage their leadership leverage their database, if you guys, are getting any value whatsoever from this article, make sure you smash the like button, because it just shows me that this is the type of content you want now back to regular programming. The fourth way to survive this whole coronavirus is to turn your restaurant into a grocery store.

I know that sounds a little bit far off, but hear me out. A lot of people are actually waiting hours in line just to grab that last kind of milk, glass. Carton of eggs, yet if you’re able to transform a restaurant into a temporary grocery store where you still have the logistics, and you still have your suppliers that bring in and deliver all these staple items to your restaurant, you can open up doors to your neighborhood.

So then, that way they can come in and grab all the essential items. Not only are you able to be able to benefit from making some money in order for you to cover room, but also you’re able to build that community base around you, they’re going to be thankful that they don’t have to check for eyes. For, like tens of minutes just to go to the grocery store and then wait for the lineups, they can just come to your store, which is much closer.

Much more convenient pick up the staple items and get going so when the times are better, they can come back to support you and now you’re building a real community. On the same note of being creative, the fifth note to survive this whole coronavirus is to reuse your dining space, just because you’re out of business, just because you don’t want to do grocery market does not mean you can just leave this space empty.

You can do so much with it turn it into a studio turn it into YouTube, studio and start teaching people. How do you cook your master dish and your recipe and show people the behind-the-scenes stuff be creative with this? So when you are still nurturing your community, don’t just stay at home and just be like stressing about not being able to pay for rent, and this not be creative. With the space that you have be creative with the audience that you have and start building the brand and start building this community, because this is the time to do so – a sixth way to survive.

This Oprah no virus is to make sure your web presence is on point a lot of times when you’re working in the restaurant business you’re putting out fire after fire after fire. That means you’re working in the business. This is time to work on the business work on stuff that you can control, make sure you optimize your website is the menu most up-to-date on your website. Is your contact? Information on your website? Is your social media on point? Is it all congruent is at all? Like make sure everything is in time make sure that everything is most up-to-date make sure that you start communicating with your audience and then that way you can build that brand awareness where, as when your shop opens, you just don’t have the time to deal with them.

Now’s the time for us to work on the business, because everyone else is sleeping you’re working on the business. So when times are good again, you are going to be right in front of everyone else. The seventh way to fight this whole coronavirus and to make sure that you are going to be intact after this whole pandemic is over is to start a DIY kit. A lot of my friends are actually doing that and they’re seeing tremendous amount of success with it, because everyone’s home, everyone wants to be able to do something because they can’t go out anymore and they can only eat so much takeout, which is a reason why DIY Kits are so popular now, because, basically you have all ingredients.

You package it in a way that is nice and not as transportable you send it to them, send them the instructions and people are gobbling up. These DIY kits like no tomorrow, because they just want to have an activity to bond with their other half, and now they have something to do so think about creative ways of packaging. Your recipe and your goods pre make the sauce pre, make everything and just give it to them, make it super super simple for them to make DIY recipe that is signature to your restaurant after this whole thing blows by they’re, going to have that much more attachment To your brand, so there you go the seven ways that you can out beat this whole coronavirus with your restaurant.

So then that way you can come out on top number. One is to check with your government officials and your government relief programs. They offer ton of thing to support you, because you are the backbone of this economy. Second way is to analyze your business health understanding, how much more lifeline you have understanding. When is it that you need to call quits understand all your numbers, so then that way, you can be proactive and not reactive to circumstances.

If you guys want more about this, make sure you guys check out this article. Once again, I talked about it and depth about how do you analyze your business? Health third way is to get listed on local directories, because a lot of different publications are featuring companies or restaurants that are still open during this pandemic and offering delivery services so make sure you guys get listed with these publications.

Fourth way is to be creative and to turn your restaurant into a grocery store, because a lot of people are still going to go. Shoe stores lining up for hours if you can have all the staple items at your store and turn it into a temporary grocery store, you’re going to be able to create that loyal fan base. The fifth way is to make sure that you are being creative, with your space, whether it be turning into studio and turning it into a educational YouTube blog.

So then, that way, you can shoot content to share with your community. Whatever it is, you are still building a lot of more brand awareness and loyalty to your community. Number six is to make sure your online presence is on point start working on your business instead of working in your business all the time, and now is the time to do that, because after this whole pandemic is over and everyone’s going to go out and eat.

Because they need to go out of their doors and finally have DIY kits: DIY kids are on the boom and on the rise, because a lot of people want to do something with their other half. So if you have the ingredients there, if you all, if you have your special signature, sauce done package them all together, put it out there for sale and a lot of people will buy into that. So there you go. I really hope that you can come out of unscathed, but unfortunately I know a lot of you are stuck in a really really bad pickle.

So if you have any questions whatsoever, I’m going to be here for you, I’m going to be answering all your questions to the best of my capability to help you out. So if you have any questions, make sure you guys leave in the comment section below and I will answer to every single one of them, because that’s just my way of giving back to you otherwise make sure you subscribe along the journey and I’ll see you guys In the next article,


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Top 10 Restaurant Marketing Strategies That WORK in 2020 & Beyond | Start A Restaurant Food Business

Today we’re going to be talking about the Top 10 marketing strategies for your food and beverage restaurant. So then that way, You can have lineups out the doors. People begging to give you money because of how much They want to have your restaurant and your offerings A lot of times. We are spending thousands Of dollars getting people to be able to do our Instagram. Write captions for us and create content for us. Actually, you know what? Check out this article! We’re talking about how do you create a month of content, all in one day. By yourself, without paying thousands of dollars for these different Agencies that we’re talking about.

Anyways today we’re going to be talking about these top 10 strategies that are going to be timeless, for you We’re not talking about something, that’s been Working in the past, We’re not talking about something. That’S working, In 2017,,’18,’19, whatever the case may be, We’re talking about strategies, that’s going! To be timeless that you can be able to use for years to come So make sure you guys buckle up and start Taking notes because we’re going to be diving right in The number one marketing strategy are review.

Sites review sites like Yelp and Google, Because when we are deciding where to eat, There are three places that we look at First of all, is the word of mouth. Second, is through that restaurant’s social Media platform And thirdly, it is through review sites According to a very, very prestigious study. More than 35 % of the people that are deciding where to eat they go on and review sites. Before they make that decision, And what that means is that a lot of the times If you do not pay attention with how intentional you put up your content, if you do not pay Attention to engage with your feedback and with your reviews, then you’re missing out A lot of customers and potential people that are going to be able to enjoy your food and Beverage establishment In today’s world review sites play such a Crucial role in people’s decision-making process, So just think about the last time you chose Where to eat, You probably went on your mobile, You probably searched up the restaurant and The first thing that probably popped up would be the review site.

You read it And if it’s no good, then the review site Would be reviewing similar restaurants around the area And in turn you are so unforgiving. You would just click on that. Competitor’S Restaurant And when you click into it and you see a 4.5 star or you see a 3.5 star And you read some of the comments and you’re Like “, Hey, you know what They actually have really cool offerings. But their service is not that great, But hey, you know what Their owner is actually replying to it and They have a legitimate reason of why it is at 3.

5 stars.” And in turn, you’re going to be able to actually Make that decision right there and then This is the power of review sites Like it or not. This is what people rely on When they have a decision to make whether they come and consume at your restaurant or Your competitor’s restaurant, So if you have a bad review on your site, Make sure you guys reply to that If you have a good review, make sure you reply? To that as well, So how do you reply to bad reviews You’re, like “, You know what I can actually acknowledge when people say My stuff is good, but how do I reply to a bad review?”? Well, if the bad review is warranted, make Sure you guys acknowledge that and provide a solution to fix that, For example, if someone came into your restaurant Waited for 45 minutes and told you that they had a bad experience.

That’S the reason why They gave a two-star, then! Yes, you can own up to that and say “! Sorry about your experience! Sorry about this Because of the fact that our chef got into An accident he didn’t come in on time and that’s why we were super short-staffed that Day In the future, we’ll make sure that we let Our customers know so that way they can manage their expectation a little bit better.”.

That itself is a legitimate response and people Are much more forgiving if it’s authentic to actually what’s happening and people are Actually owning up to their mistakes, On the other hand, if this bad review was A troll, if that all they’re saying, is giving you a one-star saying they disliked their Customer service – and they didn’t really say too much, then you know what Feel free to troll back in the reviews.

Tell them “ Hey! You know what, If you want to try out our competitors here, Is the address of our competitor.”, Something along the lines to show the character? Of your business to show the other people that you’re not scared and you’re, confident In your food, offering That’s how you’re going to be able to take Care and take your review sites and intentionally provide that experience for your customers, So in turn giving them a much better decision-making.

Process So now that we know the importance review, Sites make for a customer’s decision-making. We need to have much more reviews. Okay And a lot of times how you get more reviews is by incentivizing Your customers, Whether if, for example, they write your view, Then they get an appetizer right, an honest review And when you’re able to incentivize your customers, To get something in return for them to write; something; that’s honest about your food and Beverage establishment a lot of times, they’re going to write their reviews.

Ask your customer to write your review And when you ask them to write your review. They’Re much more prone to be able to write for it. When you ask you shall receive okay, If asking doesn’t work, incentivize them with An appy with a free drink with a dessert, whatever the case may be. This itself is a really really underrated. Marketing strategy that not a lot of people use So make sure when you guys go out there to Market for your food and beverage establishment to always incentivize people to write reviews, For your site, Because when it comes down to it, would you Choose someone that has a four-star review with only two feedback, or would you be able To choose some restaurant with a 3.

5 star, but has 4,000 reviews That itself is much much more authentic when There’S more reviews for your food and beverage establishment, The second marketing strategy for your food And beverage is to have amazing, beautiful photographs, And what I mean by that is so many restaurants. Actually skip out on this fact: They actually just take their iPhones. They Just go around their shop and just take the pictures of their food, their restaurants, And they just post it online.

This itself does not work in today’s age. A lot of our customers once again, the decision-making Process really comes back down to how pleasantly they interact with your food and beverage. Establishment on their phones – Okay, That’s because when we are always outside We’Re trying to figure out where to eat with our friends with our loved ones. We re on our phone trying to figure that Out And if the pictures does not do the real thing, Justice, then, how are people going to be able to actually know and want to or be tempted? To come and try out your place at all, They won’t be tempted, So make sure you invest in a professionally Done shot Because at the end of the day, if you already Invested tens of thousands of dollars on renovating your shop in marketing in equipments in Hiring staff: what is another few hundred bucks for professional shots of your menu? Of your interior of your staffing, This itself goes a long wait.

So do not oversight! And underrate the importance of professionally-made photographs And having a beautifully set of pictures does Go a long way Because, for example, if I want to be able To wine and dine my significant other, and if I’m able to see that the core of how the Place looks like, and then I’m going to be able to see whether this is fitting for that Occasion And if it is, then it allows me to have more Information to be able to make a decision, which is the reason why it’s so important, For you to be able to invest in a professionally-shot set of pictures not only of your food but Also of your interior, And, of course, when you have all these professionally-shots Done, not only can you put it on your website review sites, but also your social media.

Also any of your marketing campaigns And that’s exactly what we do at 720 Sweets Every single time we take professionally-made Shots when we have new flavors when we have new promotions And we are able to recycle all these photos, And repurpose them for different outlets and repurpose them. So then that way people can And are able to see how amazing our food looks And, in turn, that itself draws in a lot more Customers, because of appealing pictures So once again do not ever cheap out on professionally-done Pictures, The third marketing strategy – that’s going To work for your food and beverage shop is your website and your SEO And what I mean by that is website needs to Always be up to date, When you are thinking about “, Hey, you know, What It’s fine, I’m just going to do my website! By myself And guys it can be outdated or whatever the Case may be, it doesn’t have to be professionally made.

”. I strongly suggest you to think otherwise, And the reason for that is because, when like I was saying when people are doing research on where to eat, they’re going to go on the Review site they’re going to go on your social media and they’re, going to go onto your website And when they come through your website and They see pictures are out of date. They see friction They’re, trying to figure out where your location Is and they can’t find your location They’re, trying to check out what you have To offer – and it’s completely out of date, they’re not going to have a pleasant experience And when they don’t have a pleasant experience.

They’Re going to check out something else, This is your opportunity to impress your customers And, at the end of the day, you spent tens Of thousands of dollars renovating the interior of your food and beverage establishment. What is another $ 1,000 $ 2,000 for your website. A lot of times, websites are not up to date. For restaurants And when they’re not up to date, your customers Will go to your competitor’s website and they’re going to be able to have much more pleasant, Experience And when they do they’re going to choose To eat at your competitor’s over yours And key thing to note is that your website, Needs to be compatible with mobile nowadays In today’s world.

Many many people I would Say majority of the people are on their phones, scrolling and trying to figure out where to Eat And when they go on your website, it needs To be compatible with your phone, not just the desktop Okay, So this is something that you must note down And when you’re thinking about what to include Into your website always include directions to your website always include your menu.

And always include your contact information in case they want to call you for any questions. Or to make a reservation? Okay, These are the three key elements for your Website Now, when we’re talking about website we’re Talking about SEO as well, What is SEO SEO is search engine optimization. What that means is that if someone goes online, On Google and they search for best ice cream in Vancouver 720 Sweets would pop up because We are able to actually put those keywords into our website And in turn, when Google searches the most Relevant website of best ice cream in Vancouver, then 720 Sweets pops up.

If you’re confused about. How do you do SEO? Find a professional to help you get the foundational elements embedded on your website. So, for example, when people search for your Restaurant name, you would pop up When they search for your specific cuisine. Your website will pop up And if they search for anything, that’s relevant To you and your restaurant, your website will pop up as well. This is what we mean by SEO and this itself Would allow you to show up a lot more in front of your customers And the more people that are able to go and Land on your site and the more people that have a pleasant experience with your website, They are going to make sure they’re going to convert into your customers, So make sure do not oversee the importance.

Of having a properly done website with proper SEO for your food and beverage establishment, The fourth marketing strategy for your food And beverage establishment is social media. Like I was saying earlier, this is the top Area and platform that people use to decide where to eat. So, for example, when me and my wife decide Where to eat, we’re always on social media, We’re on their platform scrolling through Where we should eat, because this act as a digital menu for us to decide and a lot of Times we save all these different pictures of amazing-looking food And every time when we’re thinking about For example, a brunch place, then we open up our saved archive and then we click on The Benedict that we really enjoyed because it looks so visually stimulating, We click on it.

We see that it’s from a certain restaurant In Vancouver and then we go to that restaurant because of the picture. So what that means is the importance of social Media is that it really dictates how we shop nowadays So make sure that we are actually spending Quality time and nurturing our customers by posting out beautifully appealing pictures Of your food, Okay Or you can post pictures of how people feel When consuming your food offerings right, So this is all stuff that you can actually Post on your social media to engage with your customers, If you have trouble finding about what I’m Talking about finding content to write about or finding content to, post check out my article Right here We talk about how do you create 30 days of Content in just one day, Nowadays, people use social media to decide.

Where to eat so do not ever neglect this platform at all, So for the more advanced users on Instagram Okay, instead of posting pictures, you can actually post articles of how you prepare your Food or how you shop for your food and something that is a little bit more engaging aside from Appealing pictures And other very, very important and effective Tool to use is IG stories. Instagram stories. You can actually show how you actually go.

And purchase ingredients, You can show how the chef prepares the food Before the service, So then that way, it’s much more behind the Scenes much more exclusive and much more insider feel A lot of times. You can actually use more Interactive features of Instagram as well such as stickers and ask them “, Hey, know: What What do you think about the plating of this Food today?” Start a poll, so then that way people can Actually engage and when they are able to engage, they feel much more connected with Your place and they feel like that they are able to make a change in your restaurant, offering As well, Try reposting your customers’ posts.

Your Customers’ journey, because that allows you to show much more, that you have people who Love your product, Okay, And this itself adds to that social proof. Element to your food and beverage establishment At the end of the day make this whole process. Fun and make it engaging because that’s how your customers would be able to connect with You and your restaurant And in turn, they’re going to be able to decide To choose you over your competitors, because you much more engaged with them.

The fifth marketing strategy that you should Definitely, focus on is word of mouth By far, this is the most important strategy. Out there And a lot of times what other people say: About your restaurant has much more weight and strength than what you say about your Establishment, which is the reason why you need to be super intentful when creating this Whole customer journey, So every single touchpoints you should be Intentful with that, And what I mean by touchpoint, is how people Interact with your brand, What is that experience like from the moment? That they hear about your brand to the moment that they do research on your brand online.

How does that look? How does your review sites look? How does your social media look? How does your website look? These are all different touchpoints, which Allows people to have a certain experience and a certain feeling for your food and beverage. Establishment, so whenever there are any conflict or any resistant and friction that can happen So, for example, if people are trying to walk By and look for your restaurant, but the signages are not there and it doesn’t look good or That people have difficulty finding your signage.

That itself is something that you can improve. On That itself is a touchpoint which you can Improve on and in turn, when you improve on all these different touchpoints that itself Allows your customers to really praise how well and how good of an experience they had. With your food and beverage establishment, So that itself allows you to be able to constantly Improve in delivering a better experience for your customer And in turn this becomes a fly wheel cycle, Better experience that you serve the better Than word of mouth is The better the word of mouth, the more customer Comes to you And that itself is an amazing marketing strategy.

For your food and beverage shop, The sixth marketing strategy is to host events. At your food and beverage shop If, for example, your restaurant has down Times then, make sure that you fill those down times with events, Try reaching out to other establishments or Other talent or other suppliers or small business talent that can actually come in and provide A certain service So, for example, for us we invite and collaborate With calligraphy artists to make sure that they come to our spot and host an event And for them it would become a free rent.

Event and they love it because hey know what they have: an establishment which they Can actually host an event at In turn they bring in their own customers. And when their own customers come, then we can actually provide them with our service We’re able to expose our brand to their customers. And in turn, we’re able to cross promote And because of the fact that our place we Are offering events during the slower times we’re going to have this space regardless We’re going to have the sunk cost of paying For rent regardless, Why not promote and use this opportunity to Market to a different new set of customers as well, That’s the importance of hosting events is To stay relevant within different industries and within different timeframe, Super important to be able to host events.

Because it’s almost a zero cost to you. Okay, That’s the importance and effect of running A proper event all the time for your restaurant. So now that you know the importance of hosting Events at your food and beverage place it’s important to find people who want to host The event And how do you find these people Go on and meetup.Com Meetup.Com allows you to find events that Are happening locally around your area And you can actually reach out to these people.

Who are hosting events and offer your place either for free or at a fee or offer them An arrangement where every attendee that attends they charge them a drink or dessert or a appy Or whatever the case may be, So then that way, you can actually compensate Part of your cost, Okay, So aside from meetup.Com, sometimes we utilize Facebook groups, Facebook marketplace or we go on to Instagram and find different small Business people who actually need a place to host events So, for example, calligraphy classes, art, centers, Floral classes, a lot of these different talent need a place to be able to host events and That’S how we’re going to be able to grow and cross promote within their customers and Our customers, The seventh marketing strategy that worked Wonders for us is PR.

Okay, What I mean by PR is having a very prestigious Outlet featuring your food and beverage establishment, Why do we even want PR PR gives you social credibility? It gives you credibility because someone A publication media outlet that is well-known within your city is featuring you and that Has a lot of weight when it comes to how people perceive your food and beverage establishment For us, we got publication from one of the Biggest publication within our first two months of opening and in turn we were able to generate A lot of buzz because we were featured by this really well-known publication.

So, in turn, aside from this social credibility, You can actually use this piece as a marketing blog for you, a marketing campaign. You can actually run ads with it. You can put it on your social media outlet. And it’s itself really: it compounds the effect of getting PR. Now I know you must be thinking. “, Hey, know, What but Wilson I don’t have tens of thousands of dollars looking for a PR agency,.

” Good news, for you is that a lot actually All our PR is free PR. How do you get free PR? You may be wondering like “ Hey, you know, What How can you get so many publications featuring Your food and beverage establishment?” And I’m going to be telling you how you do That, First of all, have a wow element, an element That allows people to talk about you, Because if you do not have something that Is a talking point, something that is different, something that is out of the world, then why Are people even talking about you So make sure you’re not vanilla, Have some polarity So for us we were having smoke coming out.

Of ice cream Conventional ice cream in a cone does not Have smoke And if you combine something that is visually Pleasing and visually stimulating with a product that is boring, which is just ice cream, that Itself is a huge talking point back five 10 years ago. That’S the reason why we were super super Successful After you have a wow element, then you need To script and compile your own press release And after that you’re going to have your Outreach to the different publication and send it all to them and then you’re going To have this compounding effect, the FOMO effect that we’re talking about, If you guys want to learn more about how to Craft, your free PR booklet.

So then that way you can have prestigious and well-known publications. Featuring your food and beverage establishment make sure you check out in the link below. I put this all in the ultimate course below So check it out below, if you want to know how to craft your free PR, But nonetheless, really really important. Thing is to not neglect the importance of PR, because it is super helpful. It gives you compounding effect for your food And beverage establishment The eighth way of marketing your food and Beverage establishment is working with big vendors And what I mean by that is working with vendors To cater your service and your offering Whether you’d be offering ice cream bubble, Tea food, pasta, sandwiches, whatever the case may be, there’s always a need for your Product and your offering So, for example, for us at 720 Sweets, we catered To a lot of different weddings because we’re offering them a little tiny treat and people Love having our ice cream sandwiches at their wedding, because not only does it look, nice Does it taste good, but also it adds an element of some supporting local, which is the reason And angle that we’re approaching to all these different wedding planners And in turn, we’re able to land a lot of wedding.

Catering deals So within your industry and within your offering Reach out to different people and suppliers and offer them a catering service That itself allows you to diversify in terms Of having not just people dine into your place, but also having a revenue stream that you Can actually count on that is a separate revenue stream, Whether you have people coming into your restaurant Or not, you still have this catering revenue stream all the time and in turn it gives You a certain padding as well for your bottom line.

The ninth marketing strategy is collaboration. This is a marketing strategy that I absolutely Love and as you can see, on 720’s Instagram, we have collaborations all the time, And why do we want to do that? It is because of leverage. What is leverage Leverage is using and actually getting benefit. From your collaboration’s list, your collaboration’s customers, And by you, collaborating with each other You’Re able to be able to expose your brand to this brand’s customers and in turn, you’re Going to be able to reach hundreds, if not thousands, of people much more faster than If you were to go out there to look for customers yourself, which is the reason why we always Promote collaborations, To give you an example, we collaborated with An artisan marshmallow company and we created a special ice cream flavor for them and they Had more than 10,000 followers in their Instagram account Because we collaborated our Instagram account.

Grew by 2,000 subscribers. Just because we collaborated and in turn people and their Customers were able to be exposed to our brand that didn’t know about us and they came and Experienced our joint venture of a collaboration of our product and in turn and fell in love. With us, and now they became our friend, which is the reason why I highly highly recommend You to do collaborations with any other type of people or vendors or other establishments.

Who have similar client, avatar and client profile, Then that way you can cross pollinate and Leverage off other people’s customer list, The tenth marketing strategy that I’m sharing With you today is running ads, This is actually one of my least favorite When it comes to marketing strategy, because so many people are running ads, just because Your competitors are running it just because other people are doing it And in turn they don’t have the fundamentals.

Right and if they don’t have the fundamentals right, then the ads are basically just burning. Money. Okay, So that’s the reason why I highly highly Recommend you to make sure your foundations are set understand why you’re running the Ads and understand that running ads is basically trading dimes for quarters, And what that means is you may be spending Thousands of dollars running ads and in turn you may be benefiting what about 10 $ 20,000 But if you’re not aware of the foundations and the structure of how do you structure Your ads and the intent behind it and the objectives of why you’re structuring these Ads then, it becomes very, very difficult and it really really really becomes a pitfall.

Very very soon, But nonetheless, nowadays, on the flip side, It is super cheap to be able to run ads, especially on Facebook and on Instagram and on Google Ads, if you know what you’re doing because of the fact that we can actually hyper-target People, And what does that mean? It is because we can actually target people That live within five kilometer radius of us, that loves Japanese food and that traveled To Japan recently We can actually target people to that specific Of a degree and show them that you know what we are: an authentic, Japanese restaurant.

Do you miss Japan, Come and try out our latest, offering We can actually market and target these people. Nowadays And that’s the importance And that’s why, in today’s world, it’s so Important to be able to actually know how you’re able to run your ads before running Your ads right! So if you want to learn more about running Ads make sure you guys actually learn more about it before you actually spend the money.

Running ads, So there you go The top 10 restaurant marketing strategies, That I’ve shared with you These are the timeless strategies. The platforms might change, but the principle Remains the same So if, in the future, the platforms have changed, Instagram is no longer the thing no longer the king, no one is on Instagram the new Platform, You can utilize the same principle and that’s The beauty of this whole thing that I’m sharing with you, If you guys, find value in this, I’m sure you’re Going to find value in the link below, because I talk about how do you build your restaurant From A to Z, We’re talking about how do you find your customer Demo, how do you find your winning matrix, how do you negotiate free rent and how do You choose a perfect location to much more marketing strategies, Everything that I’ve learnt in the last 10 Years, I’ve put it down in the ultimate course down in the link below.

If you guys want to learn more check it out. Down below Otherwise, I really hope you enjoyed this Article Subscribe along the journey for much more Valuable articles Otherwise smash the like button and I’ll See you guys in the next article