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Online Marketing

HOW TO BRAND YOURSELF AS AN INFLUENCER – MAKE MONEY WITH YOUR PERSONAL BRAND

Alright, guys Jesse, unlocked here, welcome to another article, and today we’re going to be going into a massive overview on. How do you become an influencer like what does it take to become an influencer and contrary to popular belief? I know that a lot of people think that you know I thought it that you have to have this massive following, like Tai Lopez like Gary Vee like they are influencers, but there are really really big influencers right.

Just like there can be a band. That is, let’s local, it’s indie right and then there’s major pop sensations, like you know, ariana grande Demi, Lovato, all those people right there. Just there they’re influencers, you know they’re they’re known they have a group of people that follow them, but they vary in size. So you’re going to have a similar experience as you become an influencer and as you find what it is that you’re passionate about what it is that you want to talk about.

What’s your message, what are you trying to share because that all factors into becoming an influencer? So, let’s get into the first thing now. The first thing is really building a following. You know – and this is where knowing yourself and knowing what you’re passionate about really comes in handy, because you’re going to want to know who it is that you want to talk to what’s your message. What are you trying to share? Because, as you realize this you’re going to know that you’re not trying to attract everybody, you’re not trying to like bring in the bringing the world to your doorstep, you’re trying to bring the people that care you’re trying to bring the people that actually, you know, resonate With your message, because, if you you know, if you talk about music, if you play guitar and you make music and you want to show other people how to play guitar and why playing guitar is awesome, you know and the the the variations of ways to play.

Guitar you’re not going to want you first not going to want someone that, like loves the drums, because they’re going to be like nah man drums are way better than guitar and then you’re just going to have somebody fighting with you the whole time. Instead, you want to find other people who are passionate about that thing. They’re passionate about playing the guitar. They want to learn how to play the guitar.

These are the people that you want to bring in your circle and be like hey c’mere. I have some cool stuff to share with you and they’re going to resonate because you’re speaking directly to them, so that’s going to be. The first thing is just to realize that, like it’s, it’s really more of a giving thing. It’s not so much about you! It’s about them and you’re, looking to figure out like how to really craft this building this hub this spot.

For that audience to come to you, so you can kind of bring them in and be like hey. This is a safe spot. Come hang out meet other people who are into this too I’m going to share some cool stuff with you help you accelerate your journey and your it’s going to be a great time right. So that’s going to be the first point, so you’re going to be looking to build a tribe that is into the same stuff that you’re into and we’ll get into it in other articles as to how you can really narrow this down.

But that’s part one. That’s the main focus there now main. I guess part number two is after you really decide who you’re talking to and who your audience is and what that looks like for you you’re going to need to craft some content around what it is that these people need help with, and it’s again this has To come from a very giving place, it can’t come from this ego place because I know when I got started, it was kind of like well.

What do I want to learn? What do I want to share like? What do I feel comfortable sharing and talking about right – and maybe you have this experience too, however, when you’re, when you’re becoming an influencer and you’re you’re, really stepping into this role of more an educator and you’re? Looking to this like okay, this is my tribe. You know when you become an influencer you’re, not to sound intimidating, but you’re, really you’re.

Stepping up you know you’re stepping up and as an influencer you’re coming forward and you’re saying know what I feel like there’s a place that isn’t being done. How I want to do it, you know, I don’t feel like this audience is being served. The way I think they’re being served and that’s why you’re coming up and that’s why you want to be an influencer right. Is it so you can you can help people see the things that you see and understand and maybe find their own passion in what you’re teaching, like that’s the beauty of being an influencer, so in order to really reach out to them and grab them and grab Their attention and serve them, you got to put out content, that’s relevant to what they’re trying to learn and what they want to do and what their goals and dreams are, and the area that you’ll find is the easiest way to create.

Content is looking at what are their challenges? You know what, when you go on, like let’s say forums and we’ll go into more detail, if you guys are having trouble with this part, but you’re going to want to go into like Facebook groups, forums reddit’s like sub reddits YouTube blogs, you’re going to want to See what people are talking about and, more importantly, not other influences, but look to what the people in the comments say, and the people in the forums and people in the groups cuz.

It’s not the ones that are sharing successes, it’s the ones that are asking questions. It’s the people that are in those groups and they’re like how the heck do you do this? How the heck do you do this? How do you do this? How do you do this? I have a problem with this like if you go in there, you’re going to find a ton of people with some unique problems and some problems that you’re going to hear again and again and again – and these are the questions – these are the things these are – the People that you’re going to want to talk to you’re going to want to create content that helps and solves their problems.

So this is really going to help you build that audience that you’re trying to by creating content that’s very relevant to them. So we’re going to go straight into the third thing now. The third thing is: really: you know you have your tribe that you’re building you have the content that you’re putting out and the third thing is going to be engagement and the way that we were going to do this is is multiple ways, but first we’re going To keep it real, real, simple anything you put out that gets some form of likes comments or shares engage with those people.

You know whether it’s just a response and they go hey cool image cool. You know you know PDF whatever it is that you create, like. Oh cool post, whatever they say if they even just like put an emoji face, you put an emoji face whatever the response is just respond to it, because people want to feel understood, people want to feel like you care people want to feel like they belong. If that makes sense – and it’s it’s, it’s really something when and maybe maybe you’ve experienced this too.

It’s really something when you know people respond back to you, you know you you leave a. It does take a bit to write a comment. It takes a little bit of energy, a little mental capacity to stop what you’re doing you know, pull up the keyboard if it’s on your phone and just type something out like it does take energy. But when someone recognizes it and they go, and you say something like oh cool photo and then go hey thanks for checking it out.

You’re, you look at it and you go. Oh that’s! That’s kind of cool. You know not a lot of people do it. So you want to be that person that actually connects with the other viewer or with the other, the the person in your tribe. Essentially that checks out your thing. You know and joins your group and and checks out what you have to say and they leave a comment and you go all thanks for checking it out.

It does something it really kind of creates this. Like this, this gratitude, I don’t know it’s it’s hard to explain, but people want to feel understood. People want to be, you know, noticed, and I’m sure you guys have noticed that, maybe even in school, like you, you know you didn’t really get along with a lot of people. Maybe you felt isolated and what was it like when somebody you know just reached out to you and was like, like hey, you know, cool shoes or hey man, cool shirt like it’s just it’s this feeling of positivity and giving when you can actually like you know, Connect with that person on the other side, because not enough people do it and you will stand out so quickly when you are that person who does it as much as you can you know, obviously, as you grow the following and there’s more people commenting it’s you Know it’s a little harder to keep up with, but do your best like you see a leg, and you see somebody comment on your thing, be like hey thanks man thanks for checking it out, you know really appreciate it.

They’re, just they throw an emoji, you throw an emoji, but just respond to it. You know it makes the other person feel real good, so respond to comments. You know if you’re on Instagram be sure to like a bunch of people’s content and that’ll kind of help engage your audience. You know and they’ll notice that you actually take the time to like their stuff. You know so, if you’re liking some of your followers stuff.

That’s really helpful if you leave comments, that’s at a bonus point right there, but really focus on your hub, because otherwise this stuff gets really overwhelming. So when you post something and people leave comments, comment back, you know like their comments, whatever it is just really maximize that output, so do the same for YouTube articles, if you’re already making YouTube articles we’ll do that in another article, no, no worries there and Facebook.

If you leave a post on Facebook and people, you know respond to it, they share it just make sure to reach out to them and either PM them a private message or on the on the comment thread, just leave them a comment be like hey, thanks for Checking it out, man really appreciate it cool. Well, that’s a massive massive over.You overview of how to become an influencer and and what it means to be an influencer.

So just a quick recap: let’s bring it all back to one you’re building a tribe and this tribe is like-minded people who have a similar goal or they want to improve in the thing that you’re teaching so that step number one is building a tribe step. Number two is putting out the content like what problems is that audience having, and can you help them? What can you put out there? That’s going to be a valuable resource for your audience step.

Three is engagement and you’re going to want to talk to your audience. You’re going to want to respond to your audience and you just want to show them that you care. So that’s the recap. That’s the value and if you guys, are curious about learning more about becoming an influencer, I’m going to be posting more articles, but go ahead and also check the link below we have access to a a chorus buy through familiar with Ryan Hildreth.

He just put out this really kick-ass course called influencer evolution. So if you guys want to learn a little bit more about that, go ahead and click the link below and it will help you out with that so cool guys on that note, Jesse unlocked go! Take some action becoming an influencer and you guys are on your way, so I will see you in the next one bye. You


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Online Marketing

7 Ways Restaurants Are Surviving CoronaVirus Outbreak | Restaurant Management Small Business Tips

That’s the reason why we’re shooting today’s article to make sure that you are the most equipped and most prepared in order for you to survive this whole coronavirus today, we’re going to be talking about the seven ways that you’re going to be able to survive this coronavirus And these are the things I’m putting in place for my clients, these are things that I’m recommending to my colleagues, my friends, everyone and some of them are actually able to turn things around, because they’re able to implement these seven different tips – hey guys its Wilson here Owner of multiple seven-figure business, serial entrepreneur, if you guys, are looking in building a small business or if you’re thinking about building a restaurant of your dreams, make sure you subscribe along the journey because I’m going to be sharing with you all the experiences that I have.

The success, the failure is everything. So then, that way you can learn from it and to be able to build your own dream business if you’re affected by any means from this coronavirus make sure you guys come in yes in the section below and describe what situation you were in. So without further ado, let’s dive into the seven ways that you can survive this corona virus outbreak. The first way is to check with your government because they have a lot of relief programs out there to help you out.

Restaurants are the backbone of the whole country, backbone of the whole economy, so they were not going to. Let you collapse and II understand that as restaurant owners, we operate at the thinnest margins, which is reason why they have a lot of programs to help us out. For example, us has a two trillion dollar Kerr’s onyx and more than three hundred and fifty billion dollars for a federal small business loan program.

They have a paycheck protection program which can cover payroll costs, mortgage and rent payments. Health care benefits. Employees, including paid sick leave in Canada and Vancouver. We also have this seventy five percent wage subsidy provided by the government as well, which is a reason why you should try your best to make sure that you keep your employees employed. If you can even delivery services and at the same time, we also have these mortgage deferral program, so if you’re renting from a landlord, make sure that you bring this conversation up with your landlord and express to them your concerns.

So then, that way they can work hand-in-hand with you, because your success is their success. If you are out of business they’re going to be out of business and they’re going to be looking at a place, that’s going to be no rental income at all for years. To come, the second way that you can survive this whole criminal virus is to analyze your business health analyze, your business health, to to make sure you understand all the numbers understand how much of a long runway that you have when you are to close off your Restaurant close off all their operations and only pay for events, and that would be your son cost or calculate it if you’re running one person, two people, three people or delivery, only services, and that way you understand how long you can last throughout this whole chrono virus And this whole epidemic, if you do not know the runway, if you do not know how much cash you can spend or how long in the last, then you have no clue what kind of relief programs are you’re going to be needing to sign up for or Whether it’s better yet they’re just closed off the business altogether, or are you going to be able to live to fight another day for and just because you’re closing down doesn’t mean you’re admitting defeat? It could just be reserving all your ammunition and reserving all your cash flow to make the comeback just like how even Michelin star restaurants like an Alina, is even doing delivery services only.

So having said that, don’t be shy to close off your restaurants. Just so, then that way you can live to fight another day. Make sure you understand this business health of your business. If you guys are wanting to understand the business health in more detail, make sure you guys check out this article right here. That’s when I’m talking about how do you analyze the business health of your business and if we go into very thorough detail of all the different points that you should consider the third way to survive.

This whole virus is to get list that there are a lot of publications out there. This restaurants, that are still doing delivery as a service model only so make sure that you guys reach out to these publications within your city, to make sure that you get your restaurant out in the public till that other people know who to support and how they Can support you because, as citizens, we all want to be able to support all these local small businesses to help them survive, and that’s what I’m doing that saw a lot of my friends are doing it as well.

So if you guys are still operating as a delivery service, only make sure you guys get listed on these different platforms. Leverage their leadership leverage their database, if you guys, are getting any value whatsoever from this article, make sure you smash the like button, because it just shows me that this is the type of content you want now back to regular programming. The fourth way to survive this whole coronavirus is to turn your restaurant into a grocery store.

I know that sounds a little bit far off, but hear me out. A lot of people are actually waiting hours in line just to grab that last kind of milk, glass. Carton of eggs, yet if you’re able to transform a restaurant into a temporary grocery store where you still have the logistics, and you still have your suppliers that bring in and deliver all these staple items to your restaurant, you can open up doors to your neighborhood.

So then, that way they can come in and grab all the essential items. Not only are you able to be able to benefit from making some money in order for you to cover room, but also you’re able to build that community base around you, they’re going to be thankful that they don’t have to check for eyes. For, like tens of minutes just to go to the grocery store and then wait for the lineups, they can just come to your store, which is much closer.

Much more convenient pick up the staple items and get going so when the times are better, they can come back to support you and now you’re building a real community. On the same note of being creative, the fifth note to survive this whole coronavirus is to reuse your dining space, just because you’re out of business, just because you don’t want to do grocery market does not mean you can just leave this space empty.

You can do so much with it turn it into a studio turn it into YouTube, studio and start teaching people. How do you cook your master dish and your recipe and show people the behind-the-scenes stuff be creative with this? So when you are still nurturing your community, don’t just stay at home and just be like stressing about not being able to pay for rent, and this not be creative. With the space that you have be creative with the audience that you have and start building the brand and start building this community, because this is the time to do so – a sixth way to survive.

This Oprah no virus is to make sure your web presence is on point a lot of times when you’re working in the restaurant business you’re putting out fire after fire after fire. That means you’re working in the business. This is time to work on the business work on stuff that you can control, make sure you optimize your website is the menu most up-to-date on your website. Is your contact? Information on your website? Is your social media on point? Is it all congruent is at all? Like make sure everything is in time make sure that everything is most up-to-date make sure that you start communicating with your audience and then that way you can build that brand awareness where, as when your shop opens, you just don’t have the time to deal with them.

Now’s the time for us to work on the business, because everyone else is sleeping you’re working on the business. So when times are good again, you are going to be right in front of everyone else. The seventh way to fight this whole coronavirus and to make sure that you are going to be intact after this whole pandemic is over is to start a DIY kit. A lot of my friends are actually doing that and they’re seeing tremendous amount of success with it, because everyone’s home, everyone wants to be able to do something because they can’t go out anymore and they can only eat so much takeout, which is a reason why DIY Kits are so popular now, because, basically you have all ingredients.

You package it in a way that is nice and not as transportable you send it to them, send them the instructions and people are gobbling up. These DIY kits like no tomorrow, because they just want to have an activity to bond with their other half, and now they have something to do so think about creative ways of packaging. Your recipe and your goods pre make the sauce pre, make everything and just give it to them, make it super super simple for them to make DIY recipe that is signature to your restaurant after this whole thing blows by they’re, going to have that much more attachment To your brand, so there you go the seven ways that you can out beat this whole coronavirus with your restaurant.

So then that way you can come out on top number. One is to check with your government officials and your government relief programs. They offer ton of thing to support you, because you are the backbone of this economy. Second way is to analyze your business health understanding, how much more lifeline you have understanding. When is it that you need to call quits understand all your numbers, so then that way, you can be proactive and not reactive to circumstances.

If you guys want more about this, make sure you guys check out this article. Once again, I talked about it and depth about how do you analyze your business? Health third way is to get listed on local directories, because a lot of different publications are featuring companies or restaurants that are still open during this pandemic and offering delivery services so make sure you guys get listed with these publications.

Fourth way is to be creative and to turn your restaurant into a grocery store, because a lot of people are still going to go. Shoe stores lining up for hours if you can have all the staple items at your store and turn it into a temporary grocery store, you’re going to be able to create that loyal fan base. The fifth way is to make sure that you are being creative, with your space, whether it be turning into studio and turning it into a educational YouTube blog.

So then, that way, you can shoot content to share with your community. Whatever it is, you are still building a lot of more brand awareness and loyalty to your community. Number six is to make sure your online presence is on point start working on your business instead of working in your business all the time, and now is the time to do that, because after this whole pandemic is over and everyone’s going to go out and eat.

Because they need to go out of their doors and finally have DIY kits: DIY kids are on the boom and on the rise, because a lot of people want to do something with their other half. So if you have the ingredients there, if you all, if you have your special signature, sauce done package them all together, put it out there for sale and a lot of people will buy into that. So there you go. I really hope that you can come out of unscathed, but unfortunately I know a lot of you are stuck in a really really bad pickle.

So if you have any questions whatsoever, I’m going to be here for you, I’m going to be answering all your questions to the best of my capability to help you out. So if you have any questions, make sure you guys leave in the comment section below and I will answer to every single one of them, because that’s just my way of giving back to you otherwise make sure you subscribe along the journey and I’ll see you guys In the next article,


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