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Why Every Developer Should Consider Blogging to Make Them Even More Competitive

How much time do I have Patrick this like when people start passing out in the back? Okay, so so I’ll try to make it quick, because all the cert half of us at least have major problems with ADHD, so which is just like me, I’m good. So I want to talk about how to win an internet and some practical ways.

I am an engineer myself and I kind of stumbled upon branding and blogging if you will as an accident, but it has grossly accelerated my career and so even as a still a very young person. I have accomplished a lot and it all has been directed back to the messaging that I’ve created around my person and the work that I’ve done. And so it’s interesting to me. Incredibly, talented people but they’ve been unable to communicate that in a way that affords them opportunities.

That really matter. Does that make sense a lot of times you you’re stopped at the gate, because you just know knows who you are and stuff like that, so I’ve been lucky enough. Really it is luck to stumble through some of this, and hopefully I can give you some of those tips so that you can become more successful as an engineer software developer and perhaps even entrepreneur. You know how to even spell that try dome subsystem stats.

I’ve made a living off of software engineering. I love it. I’ve been developing software for 17 years. I started as a 15 year old for a dal 30 company johnson Johnson. I wasn’t even allowed to really. I think I there was an intern, but I was building their enterprise applications and their marketing sites for their global push into Japan, which is really cool. Remember those acuvue colored contacts remember goes out.

That was a hot back in the mid-90s. That was me. I was making those in active website, so that was awesome, Flashman emc a script. What, on married nine years, I’ve had six ventures. Five exits have two masters degrees. I have two girls, I don’t know what that one is, but I think I’ve have infinite failures. Tons of failures and tons more opportunity, I’m an angel investor, I’ve 39 portfolio companies.

So if you need money, I have some. This is my most important start up. My wife and my two girls who has family here. I’ve ever had to endure that like day long photo sheet – and this is like an hour eight you’re like I – want to absolutely kill myself but ends up becoming like the best one, that’s kind of like a metaphor for life. Isn’t it where you’re at your wits end and then everything comes in to clear so anyway, I love my favorite picture of all time.

Three-Year-Old and saying she just broke her leg and he’s seven year old is the princess. These are some of the companies. I’ve worked for, the CIA was really up yeah when I was an executive had a Fox News curb when I was 25. I have no idea what the hell they were thinking, but that was really fun for a while. I really got my start as an entrepreneur in 2007. My mom clipped this piece of paper, of course, and sent it to me just like you’re on the cover of austin american-statesman.

I was like oh embarrass me, i’m at work, so she clipped that now is my first major venture as a kind of a entrepreneur. Now I lead the iron yard, which is a intensive code school and I am hiring also rubyists, so these rubyists not only have to be in love with their craft, but half they’ll be in love with teaching other people. So if you’re interested, I pay really well, I give almost four months of paid vacation.

So if that sounds badass, you should talk to me. We teach JavaScript objective-c and Ruby on Rails, the iron yard, calm and Lara is our community manager she’s, also a rails girl and she’s a real person, so she can talk to her as well. She’s awesome and her husband is awesome too, and he’s somewhere. Andy areas are you get Hubbard? I also have the venture funded iOS app in the store called press/graham, so I love both open source and proprietary software, so I still hack at night.

I love that and I’m building a desktop application for OSX. That’s coming out in July, so that’s going to be fun and that’s very much related to digital publishing. I’m just completely obsessed, I’m a georgia, tech grad really lucky. I failed my way through. I just started with cs, but I failed out my freshman year. I was a douche like total ass, but they let me back in an icon my way back in, and I’ve got two graduate degrees here, one in education, alright, so after that, so who cares about personal branding? What we’re going to start is with personal branding, is kind of a meta-level.

Why why this is important, why you should care and then I’ll walk you through some practical things, to encourage you to actually execute against that? Why I love memes, so I forgive me in advance. That’s just my wife. She thinks that’s all I speak and emoticons and memes, but after nine years that’s kind of like telepathy anyway, alright. So why does this matter? As I said so it’s about competition.

Really! It’s about being competitive, why personal branding matters is because it lets you be more competitive as an individual as much as we love community as much as you guys or peers – and you know this is a community here. You are competing for jobs and, what’s nice about being a software, the software world is it’s a big ocean, so in most cases all of us are going to be well employed for the rest of our lives.

I love this industry. I can’t imagine being at any other one, so you’ll never have a problem, but it’s especially challenging when you’re starting out or you’re trying to rebuild a career or trying to engage in a new technology stack or something. When I started teaching myself objective-c about a year and a half ago, I don’t know anyone, I didn’t know what I was doing so I wanted to be competitive and it helped so it helps create more signal and less noise around you as a person and the Fact is that we all do this.

We use Google eyes a significant signal to who we are as people, whether it’s right or wrong. That’s really not i’m not trying to qualify that, but you’ve done this. You, google yourself, sometimes maybe too much you, google, your peers! Your colleagues, potential employers and – and you know this to be true as well – they google you they look for you. They look for signals about who you are as a software engineer, but also the signals around your person, your character.

Are you a person who gets high and drunk on friday nights and are they willing to risk to pay you despite those character, flaws and so for Google’s sake in many ways again not qualifying whether this is good or bad I’d rather stating? What is you have to consider personal branding as a part of your strategy if you will and again not a super fan, but it really has accelerated a lot of my life. So the good point, then, is you have to be a little bit different.

You have to give Google and the other signals something to talk about something to write home about, but the difference is you have to do it on purpose? The fact is all of us, especially if we have gift or profiles. We have signals already. The question is: have you been intentional about those things? Have you actually created positive signals around your character, the work that you do, your passions as a developer, a particular angle – maybe you love some scaffolding, technology and you’re like yeah.

Is that a positive signal for an employer and have you done intentionally as the point is one of control be in the driver’s seat? Metaphorically again, it’s not a question of if, if you have a personal brand or some signals around your name and your person, not a question of if it is a question of how and how good and of what quality and how consistent does any of this make Sense whatsoever, hey, I do enjoy hearing myself talk now, so so you have an entire opportunity to be entirely epic.

You may not have ever thought hmm. I should really think about the signals that I’m creating out on the interwebs, but now as an opportunity to really start fresh, especially for our students in our cohorts in the iron yard. They have a very unique opportunity to make a major pivot into software world, and they can start entirely fresh. That’s why we require all of our students to blog, because a blog allows them to control from end to end the messaging around their new career.

Excuse me. So if at one point they were a florist or a Starbucks barista, which are real stories, they are now able to craft a message around this new brand, I’m a new junior level, software engineer and rails or objective-c, and I’m looking for an opportunity and strings things Begin to happen so social media, obviously the point around social media – I guess, is just to choose wisely. I used to be a super fan of social media.

Now I absolutely hate it. I don’t have a facebook page or profile they’re nice to keep an account, because I mean how I mean how many of our clients have asked us to create. Facebook integrations like every single one right, so yeah have account to create. You know to use your API and stuff and I’ll very close to quitting twitter too, but I’m working through that. The point is to choose wisely. So one point I had tons, but there is something very special that happens when you choose one or two and you go really deep.

A couple years ago I made a decision to cut all ties to all major social networks except Twitter, and I jumped from like eight or nine ten thousand followers on Twitter to over a hundred thousand within a few months. It was an incredible experiment. I’m now hovering around 189 under ninety thousand, and it would be a absolute life. I didn’t tell you that that makes an incredible difference, but not only for me for my companies for the portfolio companies that I oversee one tweet from me allows them to enter into spaces that they may not have otherwise earned on their own right and that’s powerful.

I’m not saying that I like that. In fact, I really I really don’t like it, but it’s an incredible tool in your digital tool belt. If you will to leverage for your career, so choose wisely. If you actually, google me and you go to images, this is what you see now after blogging for 13 years. I control generally the capital along like Google’s indexing, and all of these images will land on a blog, which is what I’ll get to a little bit later in this presentation.

As you can see how powerful this is as a controlling tool for the message around Who I am what I’m doing, what I’m involved in and the work and the stuff that I’d like for you to see, so you click any of these links. They’ll go to my blog, which are 12 or two clicks away from the about page, which links to my properties, my investments, the work that I’m doing the things, I’m a building, etc, etc.

It’s a straight blog of opportunity for me, it’s taken in long time, but it’s powerful. So here’s an introspective moment for you if we were to extra stew the same exact exercise. What would show up and is that good? Now, i’m not here to answer that question, but I mentor high school students occasionally when people, let me – and I mean these kids are just dumb. Okay, I just I constantly tell them you are making yourself unemployable.

You know that right, you’re, underage drinking, you know snot, that smoking is a sin or anything bad, but that just looks tacky right. Who cares if you’re straight A student they’re going to Google your ass? And it’s just really? It’s really sad. So I try to work with them on that and Alyssa name, but whatever the point is that Google is a powerful signal for employers and for contractors and for organizations.

I know for everyone, who’s raised their hand, who’s hiring and certainly me who’s looking to hire. I will google you and I will see some interesting things which might explain why you get her, don’t get jobs. Who knows I mean who knows so? The idea, then, is you need to create some base station some operation of control, to maximize the signals that you create for employers and stuff. Like that again, I figured this out by accident.

I stumbled across this just over consistent blogging, so I didn’t this. Wasn’t I didn’t set out for this, and – and Here I am standing before you as a badass – I I lucked my way into this. So blogging is how I use my base station. I joined twitter in 2008. I just told you that story and have been lucky to gain a good following, and I leverage that, as best as I can i’m very intentional without as well, i’m not there to be your friend, i’m not there to have a private conversation.

I’m certainly not there to date, I’m there for marketing, I’m there for message, expansion. I know unashamed about that intent. It’s just the way it is. Although ninety percent of what I talk about is random, just like most of us, but if you were to look at my last company and then I exited last last year, we would tweet out very systematically and programmatically on thursdays at eleven and we would tag those Things and track those metrics, we were selling digital product and we just crossed a million in revenue, and Thursdays was our hearty day.

We had about a quarter million followers globally as an organization, and we tweet that out. We track those and would sell tens of thousand dollars with the product. We would don’t get then go to the local bar get smashed and see how much we learned over that hour period. That was awesome and so unashamed about it. Twitter is marketing, and I don’t know that the social stuff there might be some social media gurus here.

I’m sorry I’m offending you, but I don’t believe that all right. So then, what’s the magic sauce, what what’s the secret sauce outside of the absolute luck that I’ve had over the last 12 13 years of doing this and its execution? There’s nothing else. I don’t care how many blogs you go to hubspot marketing Mashable, all those marketing blogs that tell you tips and tricks and whatever the only thing that matters – and you know this, especially as developers is, did you write that code or not? Did you execute against the requirements or not, and so the only thing that I have to suggest for you guys is to execute if you’re going to do this, do it don’t just think about it cogitate for a bit, and then you know go to your next Meetup actually go, do it that’s a picture of my wedding band, which I have lost, but that’s not.

The message message is commitment. This is commitment that, outside of execution, commit a commitment to it. Matters that executing once is not enough. Committing to a long term. Is everything you know that again as developers? The only reason why you’ve been successful in your career is you’re exercising that development muscle, you’re learning you’re going to meet ups you’re going to the new intermediate meet up wit, just sounds really bad ass plug you know continue exercise just like exercise need to remember that, And last tip, if anything outside of execution commitment is make it personal, this is my daughter – were teach I’m teasing our rails right now, she’s seven at this really cool article of her making her first like like making her first line and in a heading enter and Just her light eyes light up, she’s like oh, my god, I’m like she said, I’m a coder um.

So I captured that on article – and I just probably one of the best articles and then, of course, her sister runs around the edge of the wall and says my foot, my foot um, but seeing you know for for this year old enough to remember basic. That’s where I learned like you, didn’t, have this responsiveness of being able to see something and then seeing this reaction, this the psyche of this feedback loop.

If you will, because you just kind of guests and hoped it happened, but for her to see to hit a command and then to see something happen on the screen is just I never want that to get old that we live in a wild wild world, it. So, anyway, plus the third thing is just make personal, you have to give a about what you’re doing again. You know that that’s that’s fairly obvious. All right, you do those three things guaranteed kick ass and you win the internet all right so on to the second part of this strange, but something in presentation.

I’m appreciate that awkward laugh all right. So now, we’ve kind of worked through the. Why, if you haven’t been convinced, maybe you’re just so much of a badass that you don’t need to, but for a lot of us, even the slightest execution against a blogging and branding will take you a long long way so now we’ll go into the execution part. Some of the practicalities of making this happen, you guys are smart, so then go through this pretty fast.

So why blogging talk about the branding federer cheddar? The point, though, for me, is that accelerated everything I’ll be 32 this year and I have done a ton of stuff and had a load of fun. I’ve made more money than I need to, but I’m just 32, and I just I marvel at that. I never take that for granted. I have a very distinct I’m in touch with my mortality. If you will, I don’t know when that happened, but I just knew when I was young i’m going to die soon.

I better get this thing going blogging again. Helped me it helped accelerate a lot of the stuff and I’m not the most talented engineer. I self-admittedly I’m not that talent. I just stumbled upon the ability to communicate the work that I was doing so that people mostly dumb people, but they chose me for opportunities. Instead of others, and maybe that’s what you’re missing so I belong for 13 years, there was one year I blogged 3248 times in a calendar year.

That’s an average of nine, almost nine times a day, talk about obsession, but I still love it and I blog at least once a day. Typically, it’s about two times a day, and I make it it’s it’s a habit. It’s a it’s a habitual thing. It’s part of my process, if you will but the point, is it accelerated everything in my life and I’m very, very thankful for it blogging back then, though, was updating a static HTML file through a server and then time stamping it in reverse chronological order, like you Know with horizontal rules, flaming, of course, and crazy gifts, but I’ll go gifts are now come back alright.

So why? Let me count the ways. So here are some things that blogging has actually done explicitly for me. It has helped me get partners. One of the partners of my previous company was actually a comment on my blog five years. Prior and we’ve started a conversation, the comet layer. I thought it was a troll, so I blacklisted his IP. He somehow got around that and anyway long story short. I moved my wife and our kids into his basement to bootstrap that company, and that was awesome, so we went from blog comment or to partner and then an exit.

It’s helped me raise venture capital not directly, but it is certainly helped me engage with people that I have no right of engaging with for those in the venture space Brad Feld is a household name. He has commented on my blog and we actually started our accelerator program of iron yard out of the techstars network, so your typical acceleration, three months 20 grand percent equity and then carry on the back.

It has given me office space. This is wild, then investment company on Australia, Hong Kong, made their first purchase here in Atlanta, the old riches building next to underground atlanta that strange place, and then they just they needed someone to literally be in the building. They googled co-working atlanta. And if you, google, that my blog will come up near the top – and I just had canvas and written about all the coding spots in atlanta, so they literally contact and cold contacted me and said, looks like you know what you’re doing what if you brought your Company to our space will give you 50 grand to build out the space and we’ll let you stay there for a year.

I was like, let me think so, literally office space like awesome, we spent most of it on a epic 8-bit neural, throw a local artist. So I totally blew all that cash on something really stupid. I’m an editor for Wiley publishers. I don’t recommend that because they pay like but being an editor for the biggest technical publisher in the world does hold clout and they contacted me because I had written about certain series on my blogs.

Well enough that it looked like. I actually knew what I was talking about. My last book was servers for dummies. You know those dummies series, those yellow and black books. You see at Barnes & Noble, so I edited the latest web hosting for dummies book. I mean all right who cares? Uh, clients and jobs, obviously I’m tons of opportunities, and then freedom, I think, is the most important one. It really gave me really gave me opportunity to say yes to the right jobs and no to the ones that were just playing lame.

You know, especially if you’re contracting, as many of you are sometimes you just have to say yes to everything, especially if you’re starting out but blogging. For me, at least, you know and directly gave me so many such a large pipeline – that I was able to create some judiciousness around the decisions that I was making like an a cool gig. It’s cool projects. No, I don’t. I don’t really need that.

One. I’m sure i’ll get another solicitation, so freedom allowed me to have a little bit more rest around the work that I did and Lord knows how many of you need a break all right. It’s my favorite picture. Let’s just sit there all right! No, no! No! That one dude that was legit um, I should have Ellen’s legit, I mean so anyway, so it sounds all like mystically rain, rainbow unicorn ish. So here are some excuses in myths.

He’s probably conjured up if you’ve been ever entertained about writing. I hope dispel those in a few minutes or so and encourage you to really really knock it out. Three three major excuses in myths, time content or readers. I don’t have enough time. I don’t know what to write about. No one’s going to read my you. Don’t have to raise your hand, but I know most of you have thought that she’s from Atlanta right, sweet brown ain’t, nobody got time for bronchitis, god.

I saw that article a thousand times, though so no time no time, I’m telling you that 15 minutes a week is all you need 15 minutes a week, so count all those extra YouTube articles that you read how many times you spend on reddit. You know hacker news, I mean: let’s, let’s keep adding it, you can do 15 minutes a week, that’s just one post today. I think that alone will make you stand apart and just think about it.

All things being equal, you as a developer among a laundry list of other developers right and your stack ranked against them as hiring managers come or whatever, and they, Google, all ten of you and your competitors except you’ve, been writing consistently about no Jas or skala or Redis or whatever you know, whatever the flavor of the month is whatever you’re you’re just blank jonesing on right. Now you have a higher and more positive signal about the work that you do.

Then your competitors, all it is it’s just one signal of many. Of course you have to go in an interview and not look like you’re hungover, but it’s a positive signal, and sometimes that’s all you need. Is that one entrance? Many of you know if I could just get an interview. I can nail it every time. If you don’t get interview, and so we can get there, then you can close it schedule. It. That’s easy! You schedule.

A number of things in your life apply this to blogging. It takes time to build a habit. I know for 13 years it’s still struggle, but you have to look at it at an investment, so sweet brown. You got time to this all right. I get away with this because I’m Asian no content what so this again is another myth. You know what do I write about? Well, you start with your experience. I’m just write about what you’ve done, which I know sounds egomaniacal.

It is you’ll just have to get over that talk about your experience as a developer, but things that you like don’t like developers, especially talented ones, are highly opinionated full stop highly opinionated people and a lot of them are jerks, but that’s great stuff, because aren’t you Attracted to people who have opinions like who just look at your circle of friends, they’re, not bland people, they are people with opinions may be shared.

Opinions may be bins that you don’t equally share it that you like anyway. I don’t know why we don’t apply this to the hiring scenario right. Why would I? Why would I hire an onion ated person, which is a boring person? I hire hylian pinion ated people who love what they do and are willing to duke it out when we come to a technology decision. I love that. I think that’s cool, so you are opinionated.

Why don’t you just man up or woman up, as that phrase want to be gender-neutral? Do it and just share that opinion that you lose nothing against a crank against the rest of the in a development field? You have an opinion. You have the courage. That really is it the courage to share that opinion, that’s attractive to a to a hiring manager, that’s attractive to people who want to hire you Wow geez, he really came off strong about you know note is when I’m kind of geeking out kind of from the Back burner, wow, that’s cool like he really likes his stuff.

That’s. I think I want to talk with that person that gal code snippets google loves that stuff. I don’t know why, but makes sense copy and paste code what you’re working on I mean. How long would it take you to say? Hey totally got stuck on this line right here and this object won’t compile. But here it is publishing. I mean I think, that’s 30 seconds and you’re done you’re good you’re good. Do you have published? You are a digital creator, you’re badass and then images are so easy.

I mean it is so easy I mean as superficial as that might sound it’s attached to your name. Its content, regardless take a picture of your workstation, probably remove some of the garbage before you take this, but now that that junk works. This has no relevance to the next slide. I just like it, no readers, so that’s the second myth. Here’s the third myth. No one’s going to read my stuff, your co-workers will for sure, because why they don’t know what it is, but they intuitively know you just became more competitive.

I want to know what my co-workers doing to advance their career. Why would they do that? We’re going to look at you sideways, it’s going to be an awkward water-cooling moment, but you can be like just trying out my game, your peers, so you’re, not in the you know typical work environment. Your peers will definitely take note, let’s say whoa whoa whoa. I don’t like node, why is it talking about node organizations? Obviously we’ll take note as they look for you and the Internet is weird.

That’s probably why I have this. The internet is just a weird place in terms of the blog here’s, a great metaphor, it’s kind of like a crack house. You know there are multiple entry points you walk in and you have no idea where they came from, but they’re there. So we’ll just stop that metaphor stops right there, but the internet is like that and just you just have no idea who who enters it. Just like some of the stories I shared about the free office space, I have no idea why they would do that.

But when I told my three partners: hey we’re moving downtown next to the underground atlanta and a 3,000 square foot facility for free, no one was like yeah. I don’t know about that, we’re up and like Duluth man I was like you know. It was wack all right, so I have completely demystified your three excuses or myths, and now you’ve accepted the challenge right so excuses. No more here are some options for publishing: WordPress tumblr, subtle, medium.

Com, Jekyll octa press, the last two being developer centric. I don’t care her. I’m not dogmatic about any of these. I like WordPress, because I had built a business around that, but I am the last person to tell you which one to choose just choose one who cares you want to use github pages. Do that. That would be a great place, except traffic goes down by 30, almost 40 % views github pages LSU do a crazy rewrite on the URL Bing.

So just be careful about get up pages a card execute, so you have to commit commit schedule and in profit whatever that profit might be, and maybe very soon it may take a long time to create this online equity. I don’t know, but if you start today and the rest of these people in this room, do not I guarantee a year from now, you will be in a very different place than the ones who did not like. Oh, I was building this deck and they like this afternoon like and I was just giggling.

My team was like what’s going on like that means all right. So finally, the cap, this off, there’s a large opportunity cost. If you don’t try this there’s a small personal cost, I just asked for 15 minutes per week. You can do that so large opportunity costs small personal costs. I just don’t see how many of you could argue with that. It could very well transform your future. Give you options and opportunities that you may not have entertained before and that’s really exciting, it’s exciting and also scary, to think that there’s some opportunities that are available to you that you’re.

Just not aware of that. So I could I struggle with like acute anxiety who, if I sit on that too long, let me go take my meds and then you just don’t know. I think there are stranger things that have happened with the internet, so you know take it for a spin. All right, I’m done your turn to ask some questions: yeah. What’s up bro you who can be fooled so easily, so ba matured um take on spending time working the haunting things I’d say years back a little over 50 or more you’re.

Acting with oh yeah. That’s a great question I would say, take the same principle as I shared earlier is: choose wisely. You know some of you guys have some killer stack overcoat profiles. Some of you have some amazing github commits, like you know how many times in a row right mine, looks terrible, because most of my stuff is proprietary. You know private, so I can’t use it as a positive signal for in my career.

I don’t need it as well, but again choose wisely, where you’re going to spend some time to really invest, and it does make a difference. You know imagine curating making a little bit more sexy those profiles and it just looks so much more classy right compared to someone who doesn’t really thinking proactively about those profiles but choose wisely because you don’t have infant amount on and then try to go.

Try to do it really well um. Your gains on split profiles is, for instance, I currently new working kind of to inward work in an actual industry and then still an ID, but then I’ve also been working on some buildings from my application. So I’m kind of curious yeah, the one of them is kind of a web developer, rails, Django, yeah, no personality and the other one’s kind of a corporate work, old data warehousing architecture.

So I kind of hate myself for my first job was with a pearl ASP and Oracle. And yes, I hated myself too. So this is just again in my opinion, I just still. I don’t know how to do split personalities. I I am one person and it’s it’s too difficult for me to isolate and segregate myself, and I think I’ve just learned to be comfortable with that mashup if you will, and so whether I’m talking about my family or you know our portfolio or my my company Are I mean whatever it just kind of jumbles there together and I I feel ok with people finding that stuff, but it really is a functional decision, because I don’t have enough time like to manage multiple accounts and then try to create these alternate personas and talk About myself as a third person, so I just have chosen for me to just I’ve – got one blog and that’s the way I’m going to execute, but it also is a competitive advantage.

You have different worlds which that you can combine, and I don’t know how. But there’s something very fascinating about people who bring very different perspectives into engineering. In fact, a lot of the staff that I’ve hired, even in my current company, had come from liberal arts backgrounds and man. They are just brilliant in ways that I am NOT, and I love that and it gives them flavor and that gives them depth and we’ve got a Norse mythology.

She speaks four languages gal who does Ruby for us and she’s so cool. You know so and then she speaks Gaelic or something so I was driving home. The other day is like her Irish Irish Gaelic or something some dialect. Something right he’s like speak to me like in that, whatever that is, as we are stuck on four hundred and it’s just like wow, you know but he’s an engineer but she’s interesting right.

You know one of the things that we we coach our investments and as they prepare for their pitch events. As we say, the goal is not to convince. The goal is to be remembered. That’s it because you’re not going to make they’re not going to sign you to check there right after a couple beers they might, but the goal is to get the follow up. The goal is for you to remember it enough for them to say out of the 20 pitches.

I salt tonight that guy’s a badass. I can’t exactly remember what product it was. It was probably another photo sharing app great, just like mine, but but man he was cool. He was memorable. I we should go. We should go, hang out with them at happy hour, so in that way I think combining the distinct parts of who you are your experience. Your background, your experiences is very positive. I don’t. I don’t see that as a negative and any any area, um whatsoever.

Great question, though they might well, is just sit right there. The Internet is scary, Oh yep question nothing day, my back fired 10 years from now I mean honestly, who knows honestly, who knows, and but but the people in this room, I think, are talented enough to pivot and maneuver because we’re the ones who are creating thing. You know we are the, we are engineering it. It is a weird reality and you may have never thought about it, but if you’re a software engineer, you are literally changing the perspectives of millions of how they perceived technology and human interaction.

It’s a wild thing. If you spit us in on it too long, it gets really scary, because you’re changing the way that people are perceiving their engagement with inanimate objects and data. I never thought about it’s a wild thing. There’s a lot of money related there! That’s why? I think about that often, but you are, you are creating these realities for people and that’s crazy. So I mean who knows so if it’s broken like social will, just go fix it.

You know the answers. I don’t know sorry good question, though, or my daughter will fix it, he’ll be like hey Roen. You got to fix this, like your dad looks like a total ass. This is going on youtube, so she’ll figure out a way to race. It yeah. So, while being in traffic without my 23rd, there was a there’s, a hacker news, article about if you use github pages, it’s based on the page load, because they use a spam system internally, that has to route your DNS throughout a really complex system which elongate the Time between the visitor and the actual page view, I’m oh really simplifying that, but since page rank is based on speed as a major signal, you actually ranks blower yeah.

So so you might as well pusher octave press blog to a good Weebly for wickes knows can’t come today, but I love stock images 0. So one workaround is to not use like a pen not host the beta site. Anything rights – that’s right, like domain so instead of like example.Com you’ve got about that example. That will work around and the reasoning is just as you can’t see name domain. So you have to pin it feel like one specific IP in that I you know, Andy stop.

Making me look stupid, it’s a tough thing if the DNS back whatever loud. What’s funny thing is it’s not actually a heart? The standard isn’t supported many implementations, including by do support it, though we still don’t use it, because it’s not the standard there. You can run into some issues, whoa fight, you use a cname at the apex and you like route meal like that, gets through these guys around one, and it would not recommend no yeah.

You can google it so we can have a blog board now yeah, like crown one coming at some position, yeah you ever. Have anyone go straight for your guests waters, ooh! That’s a great question answer is now for my personal blog. No, I have had some guests authors and it was noted that they were doing like a guest post or something but vast majority over. The is just my own thoughts yeah. It has a place in this in your in a strategy.

I guess it’s not in you know, because the the win of someone else writing content, for you is actually a loss for me because it takes me more management, time to copy and paste they’re really up HTML into the system and like just I’ll, do myself. You’re deluding the brain yeah that would yeah whatever yeah I mean. Yes, I think so, hey. I don’t know your personal policy for deleting or editing for you just know.

I don’t have a policy or a strategy. I leave all of them there because once they’re there, like google, has indexed that to kingdom come and wayback machine ain’t escaping wayback machine um. So but here’s here’s I mean here’s the honest truth is: we have all changed as individuals and matured as adults. So the things that we believe today are not the same things that we believed even a couple years ago and I think that’s okay.

I think we were oftentimes scared of our past and some have some weird pass. I mean reason I left at lan. I want to graduate texts coz. I have too many girlfriends here I mean like that was just weird, but now I’m back and I don’t know where they are anyway, TMI weird Asperger’s, right here, sorry uh, but I think that’s, okay. I think it just shows that you’re human, that you change and evolve and how many times have you guys pivoted or look back at some of the software that you build your like, oh revolting, like and there’s this gag reflex and you’re, like, oh god, don’t know.

I mean that happens. Like that’s cool. Can I answer column for a question shirts. I do blogging to on some of mind if I look at the analytics and there’s certain pages that are just like gathered, our blog put some time, but it’s a landing page. I mean it’s: it’s like the number two entry on some keyboard at Google and so people in those cases. I declare them in the category of being what I call on the blog and maintain posts and its marked very clearly like, and it will have a changes for like okay, the version change, so we updated.

I have to do the example and i’ll do a log and because, even though it’s a blog post is this living thing because people are hitting it like, sometimes hundreds per day, it would be a disservice to have it be sailed, information, and so, let’s just look At your analytics inside with right as long as you’re, clear though you know it’s not like you’re being edit or delete it’s honest on your blog yeah time, stamping it that’s a great tip the number one blog post of all time on John do my personal blog Is the is a blog post, titled top ten creative notebooks, and I so I carry around as as digital as I am, I think, there’s something very fundamental to to analog, and so I love I love these things.

I all my ideas and notes and scribble scrabble czar there, and so I’ve experimented with creative notebooks over time, and so I wrote hey. These are the top ten like creative notebooks that have ever used going that and action method, a bunch of other weird stuff. It has tens of thousands of views a day and it took me a while to figure this out, but then I added um affiliate links for those yeah. I get a check from amazon every month from that one blog post.

It’s ridiculous and you know my life’s like so so I just I know, because I got a text message on my device today. I ordered this portable boombox right like who needs that, but from amazon, so they send you a text messages, don’t know like sighs text message in my wife, like hey, there’s this really strange like yellow and black package. It’s it’s a portable stereo system. I don’t really need one, but I think it’d be cool she’s like who paid for that.

It’s like Amazon, so Amazon allows us to have date, nights and stuff like that. So that’s going to cool anyway! We’re sort! Yes, oh so you were saying you kind of mess problems, the structure, the way we do things like you’re, no bad or whatever is you? Have you messed around their seeming avenges to the different structures of your site as if or your blog as a transition? I used to spend a lot of time on the technical components.

In fact, I was spent a lot of time in the WordPress world for a number of years and my the previous company I had we were the fifth partner automatic we, so he divided the company in half last year, sold half of it to woo themes, which Is one of the larger commercial players and the other half to WP engine when the largest commercial hosting providers for WordPress so talk about being in bed in that universe? But the only thing that I’ve learned that really keeps is the fact that I published every day and it almost doesn’t matter at this point.

What the actual underlying structure is. You can make a very hard case that I should spend more time, but if there’s anyone, I can speak with authority just publishing every day. For the last 13 years, like I preempt most people’s content. Even if I’m writing the exact same thing for those who are a little bit of a geek in terms of google pagerank, i’m with my blogs of PR five as a personal blog, that’s ridiculous, and so I I subvert a lot of spaces.

The moment talk about something and it’s just because I have this arc as this trove of stuff most of its crap, but you know crap files on each other and get higher um. So at this point in time, I don’t spend any time on it. Dude, who could be convinced so easily pull you pull me and convince me, but um blog like every day. Yes, do you try to have a non content-rich post they can periodically in addition way bit yeah.

At this point, I there’s no method to my madness. Sometimes it’ll be a hundred words and a picture of my kids and her broken leg and sometimes it’ll be a more thought, deep thought, type post about leadership or my investments or what I don’t. I don’t know so: there’s no there’s no method to the madness at this point. Yeah. Sorry, it’s getting hot or mice hot taught you categorize your posts and, like other any kind of categories that tend to get more activity arrested like I used to.

But now I don’t I have I have four categories and that’s just because we’re wordpress demands 1. I’ve got a legacy archive the 3000 that I wanted to kind of shuffle away I’ve one on autism, that’s kind of rare that and one on photos so for see you like more activity on tightly. You know, there’s no, there’s no clear signals at this point and if I could do way with all categories, I would you see those on the newer platforms like subtle and medium like there’s.

No category like just does another matter hey. Thank you so much for your time in your attendance. I apologize for my ramblings, but thank you for a tail rug for having and we hope, you’ve enjoyed this article presentation of a talk given at a monthly Atlanta, Ruby users group meeting. This article has been sponsored by rieta, incorporated as an atlanta-based rails. Consultancy rieta transforms high-level business problems of technical solutions for more articles like this one, please see the ATL rug articles playlist


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How To Build A Brand | Starting a Blog Tip #10 | Sammy Blindell

Of course, you know it implicitly, and you know it really well and the people that are connecting with you are clearly interested in it or they wouldn’t be following you, but of course buying into a brand people are buying people.

So you don’t just want to be talking about your subject all the time, because that could become a bit monotonous and people really want to get to know who the person is behind the brand. So people want to know who you are. This is a great way of using blogs and article logs to get your creativity flowing so every now and again just chuck in something that is just getting your personality across, and it might be, for example, like miles, and I will take Bonnie for a walk over At the local park and we’ll think I know actually we could do a article on this.

You know we’ll be talking with so why don’t we do a article on that and we’ll just literally get our iPhone and start recording and you may have seen it already. You know throwing the frisbee for body in the background and you know, and that’s just you know, I think that when you are getting your communication across on a daily basis, you’re building friendships and you’re building rapport, so people want to see who you are behind the Brand and not just who you are on the face of the brand all the time so use your blogs and your article logs to be creative and have some fun with it.

So what other hobbies do you have? What are the things that you do outside of the business that you could talk about and actually build more rapport with your audience, because when they know who you are behind the brand you’ll find you have a lot more things in common with the people who are Following you, so that’s our final tip in the series you’ve had 10 top tips on making the most and building your brand using article and blogging.

If you’ve got any other questions, do please get in contact with us either pop your comment in the box below or get in touch with miles or myself on facebook. So I am Sammy blend l and miles is miles fryer. So if you want to connect with us on facebook, do please send us a friend request and if you’ve got any questions, send us a message personally and we’ll do our very best to help you over the next couple of weeks.

So we’ll see you tomorrow for another tip have a great day and we’ll see you soon, bye, bye, you


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I Analysed Your Amazon FBA Listing! – Serious Improvements NEED To be Made!

Okay and there’s a lot to talk about with this listing, and so I’m going to, and if this listing is yours, brilliant this listing isn’t yours, then this article, it’s still super beneficial to you, because you can use the information. It’s going to be general practices that you can use to to implement into your listing as well.

So before we get started, please, like this article, give it a thumbs up and I’ve just looked at my analytics and majority of you guys aren’t even subscribed so definitely subscribe to my blog. If you haven’t already subscribed, my phone is, buzzing is really annoying and it makes it really doesn’t always play in your pocket. Definitely please subscribes this blog. I really think you’ll enjoy it and, like I said, if you haven’t liked this article or anything, then just go ahead and like it and I’ve been trying to play with the YouTube algorithm and see how I could get my youtube to grow a bit faster or Just in general and and I thought maybe sharing articles could be good so know.

If you want to share the article, then I will be eternally grateful, but I don’t expect you to share the article if you don’t want to so: let’s go and again, if you want your product to be and reviewed like this, then leave a comment in the In the description of your link to your product – and I will do it okay, so, firstly, I had a look at where this person was in the ranking so for the main keyword, which is travel umbrella.

They were all the way down here, which is not bad. There on the first page, which is really really not bad. However, we want to get them all the way up into this region. Okay and firstly, one thing you’ll notice is there’s some look at the photos. All these top sellers you’ve got like the box, then it comes in and the umbrella clothes box, I’m going to close box umbrella, close box, I’m going to post boss, I’m going to close.

That’s a horrible horrible photo this one over here. So let’s go and have a look at our listing or not our listing, but listen we’re doing and have a look. So I don’t like this photo. The first photo says everything and firstly, this photo just blends in with the photo next to it, and it’s just not a very good photo, because the best bit about this product is that it looks. This probably looks its best when it’s open.

When it’s closed, it doesn’t look that impressive, whereas something like this, it looks nice when it’s closed. It’s got this lovely like mahogany looking handle. It says real word so that he’s offering to be close like that, whereas our one over here or not our one, but I’m going to keep saying that and this one over here and it doesn’t have a very fancy handle and when it’s closed it looks VIP. So you have to remember the first image is: what’s going to get you clicks onto your page, once your click onto your page and then you can worry about the other images and the rest of the page.

But the reason I’m focusing on just the first image is because if you can’t even get that right, then you’re not going to get your click to your page. Okay, so let’s go onto the image. This is the first image now the Umbrella looks a lot better when it’s open, so I would have. I would be a bit different from everyone else and one else around you. This guy’s got the full image open, but then it doesn’t show that it comes with anything.

This guy has got it open and closed. That is pretty cool image. That is a cool image over here, this red one and this one’s also a good image, but you don’t need all these colors in this little thing is too much. This is a good image. So how about how about changing this first image so that the main part of the image is it open? And then you also have it closed in its little pouch? Okay and this little pouch looks a little graphic, but if it’s real, then than brilliant okay.

So that’s the thing. The first thing is the image, the first image. Now I’m going to look at the rest of the images. Okay and it’s very important – your images are just a so important, I’m not saying it’s a P as a photographer or anything like that. I’m since because when you go to the shop to find product you’ll try it, your fear, is you’ll you’ll see it in person annual respect it a lot, whereas online.

You can’t do any of that sort of stuff, and you have to rely on the images that the seller is providing you and to determine relevant. You want to buy that product and, if they’re, giving you rubbish images well, firstly, you might associate that with it being a rubbish product, but also they give you rubbish images. You can’t really get good understanding or good feeling if the products going to be right.

For you, so the images have got to be spot-on. So let’s sum look at the second image now the second image I actually really really like the second image. It gives you all dimensions, all that sort of stuff, but again the umbrella is so small. Maybe I’m going to bigger how the dimensions bigger and then this bit error this area over here with the iPhone very, very clever, because a lot of people have an iPhone you’ve told them why phone it is, and you said, the weight of that and the size Compared to the weight size of this, so in my mind, what is this bit doing over here on the far left? Why why have you got it on the scales with the way of 295 grams when it says 295 grams? Here you don’t need it twice and another thing which is just little nitpicky is trying to Center that scale so that it’s in between the gap in the UM in the umbrella.

So you can see, there’s a gap here where my mouse is where my mouse is. You can see, there’s like a curve here, try and like centre it make it look nice and likewise, with the iPhone Center is, and if you want, you can have a Samsung there as well, because people used your iPhone or Samsung, but iPhone makes more sense because There’s less of them and it’s just more of a generic phone, so that’s a great image.

This is a weird image, multiple processed double god. It’s very much a graphic, as I don’t really understand what I mean I’m looking at. I assume these all different layers of the umbrella. I wouldn’t do it like that. Our happy umbrella like this and then I have like arrows pointing it, and then I had this and I’ll have each of these different things pointing to part of the umbrella. So you can see all these four layers come together to create this umbrella.

The next one is this: this is a cool image. I like this, it’s a in Messi. You can definitely make this neater make this better makes less fake. That looks like it’s been put there, I’m not sure, because it doesn’t look real this one over here within the pocket, so you can definitely make it better, and one thing I would suggest is try and make your images stars buzzing my phone up like mad okay. I haven’t one thing: you want fun: do the images try and create a story arc so that they start by finding a water product? Is I then think about when you go and try an umbrella right? The first thing is, it was open it you’ll, look at it.

You’ll take out the case. You’ll have a look at it. Maybe you’re open a you close. It you’ll look at the inside to see the quality of the metal strand thingies, so follow that story arc within your images, so people actually feel like they are there triangles product and then, by the time they get to the end. You have it closed again and it’s like usually back on the shop, but you have it closed again and you have a big image of it closed kind of thing and then people are ready to go and buy it now go through all the processes that you Would have gone through in the shop and now liberated by.

That is what you want. So that’s why these image is around. So you got this image. That’s not the first thing people are going to be doing. You’ve then got this image. People don’t even like that. What is that and you’ve got this image, and this is the use image, so this is okay, but again it’s all in the wrong place and then you’ve got this image. This image is cool because it shows it can be used in the rain or the Sun.

However, tell people that, though, just shows them an image right, perfect for rain, perfect for the Sun right, you can write things and likewise, with this one right, you’ve got you’ve, got the umbrella and then you’ve got all these little photos, but give a little description of. What’s going on and these ones need to be a bit brighter, so these black on black ones over here in the bottom, try and read them a bit brighter to get like a flash or a light on that.

So it’s a bit brighter or brighten it in editing programs, because again this is going to be the first thing they look at so this it should probably somewhere out like on the second or third image right, because this should not be so far down. You think what people look for when buying the umbrella, okay and have a little descriptions it needs. Each box over like you’d, be like reinforced what’s-his-face, whatever it’s cool, and then you maybe do like reinforced cage for the umbrella, and then you do like streak.

Free coating like give some more information there. I don’t know about this, one which is super random. I don’t know if it’s real, it looks like it’s been photoshopped, but regardless you can definitely make that better, because it’s super random and then you go back to this one which is like. I said this is a good ending because then they’ve been going by so this is an OK for the last image. So that’s how it looks so those are the images in my mind that they can all be improved.

All of them, I’m moving off for you. My throw me services, because that’s not what this series is about. It’s not trying to sell you anything, I’m just trying to help you and but that’s how I think you could improve your images drastically. I don’t know what your conversion rates are: I’m not going to know what your conversion rates are and but try and do that two images and see if it increases your conversion rates.

The next thing you’ve got is your title. So, let’s have a look: we’ll Vic, Clun mini travel umbrella, pocket, I’m going to fall book compact with flat handle six rib as what’s called the rib lightweight, waterproof sturdy and portable umbrella rain and Sun umbrella. Okay, that doesn’t make any section blue and I’m assuming that will change to black right and then to white, and then all the images will update.

It’s definitely Photoshop a photo anyway and that’s horrible, that’s a horrible title and, firstly, you don’t need to ever repeat words in a title keyword, so you want to try it like have as many keywords you can in title with it making sense. We don’t need to repeat words: you’ve got umbrella, one two, three four four times four you’re wasting for keywords here, you need an umbrella once and now you can go and get our three different keywords.

Why using sync here four times, I understand that travel umbrella is a keyword and pocket umbrella is a keyword, but it doesn’t matter if you use umbrella with the title mesh so waterproof umbrella, even though you haven’t said, what’s proof umbrella anywhere, because you got waterproof and Umbrella in the title, people search that it. What can be considered a keyword so don’t over use one word in your title: it doesn’t make any sense.

Okay, let’s have a look at just another commenter. Some competition won right. So that’s the first image. That’s the second image, third or I would still put that on the second one, because this is like super important, but do you see how bright and close up and and easily you can see this, and you can easily see these details and there? This is what people are going to be looking at when they aren’t looking at the umbrella in their hand, they’re going to be looking all these different things and they’ve obviously got writing telling you all about it.

This person that stupid with the title is what camera just ran out of memory there. So, let’s get back into it, so yeah these people, who also got the umbrella, like the word umbrella in their title three times, which is annoying and it just changed that but anyway, wind proof, travel umbrella, folding umbrella or no clothes or two yeah. This title also horrible: well I’m not doing their listing at the moment, but their images operate so use their images, we’re using them just big ideas.

So let’s go back to your so travel Umbrella Cockatoo. It definitely definitely change title. So what you should do is write a list of 50 keywords. We got relating to your own Brella pick top 20 top 30 in the top 15 to 20 and put them in a sentence. Okay, try and make it makes sense. You can have dashes or commas or like lines like that. You can do that in your title. It’s fine, but don’t do it too much and you still want it to make sense.

So you can be like Vic, loon, mini travel, umbrella, perfect, pocket-sized know the best pocket size for the best pocket size that maybe just pocket size and foldable with a compact and flat handle like that. Whole sentence makes more sense than travel umbrella, pocket and read a foldable compact with a bat handle right, so you want it to make sense. Okay, next you’ve got one review that reviews to get a hard to get now, but try and get three reviews.

Maybe even five reviews your sell price 10 pounds, but it’s good. Eventually, you can probably set maybe 15 16 pounds of the aim, your bullets. Well, I like the little emojis here I didn’t even know you could do that. So you’ve got one up on me and it’s cute. Okay, so you got super mini and portable length weighs only no, no, no, no fast, dry. Okay, the bullet is where you want to convey a story to them.

You really want to sell it to them. So you can be like. When was the last time you were stuck outside without an umbrella and getting absolutely soaked to your core right. You don’t want that happening again and – and you can’t really carry around these large cumbersome umbrellas that are annoying to carry and just there’s no evident to go. So we have the perfect for the solution for you. A compact size travel umbrella, the size of your phone right.

You want something like that where you put an idea in their head, a story in the head of how they’re feeling, and then you fix that feeling with a solution and the solution being your product. You want to do that across all of them served for the UV protection you want to be like. Have you ever been burnt in the Sun before right? Obviously, people have been burning some before and then you will try and tell them about why you want brother is good to prevent that and it’s so on.

Okay, so that’s your those your bullets, you also you need some more stop just by the way. Okay, let’s have a look at what’s next, you’ve got your description, oh okay, so I like the lifetime in twelve month, refund guarantee that’s nice. Thank you for that, make it bigger make it bolder, and that is huge, and people should know about that, because I think that sets you apart and you need to tell a story here, maybe start with a story of how bit clean came about what made you Want to do umbrellas and then tell people about your umbrella, why it’s the best umbrella and how it can fix all their problems then get into the product.

Details. Sorry sorry change that then get into the features and what’s in the package and then the product details the moment this is met right. It’s not very good, and I know most people don’t read the description, but those who do will not buy off the C. In that description, if you can maybe become try and do brand brand registry, and then you can have all the images you know like how it’s really fancy like AC, if they’re doing it, yeah like this right come on.

Look at that! That’s cool right! That’s what you want you can all be making even better than that, but whatever so. Definitely please update this just for the sake of everyone and sorry from being blind here, but I think this could help you and then you’ve got one review, which is a great review and try and get some more reviews like I said, but that is it. I’m sure I could probably break down this listing even more for like another half an hour, but that’s not really what this series is about, because that’s what you would know in the course and stuff and that’s what I would obviously do if you were with us.

But I trust of it just give you that initial help and show you how you can maybe increase your conversions by five or ten or twenty percent, which could be really really good for yourselves, because if you get into sales day, that’s amazing to get for sale. Today and and that’s increasing your conversions by a lot more than 20 % but whatever – and I hope that makes sense – and if you did like this article, please please please give it a thumbs up.

It really helps I’ve been using my likes on my articles of going up, and I really really appreciate it. So definitely do that. Thank you so much for reading. If you want your product analyzed, then leave a comment down below with your product or send me an email, and I will try and get to at some point in the near future. Thanks for reading


 

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Online Marketing

How to build a personal brand on social media

Like me, I guess you’re struggling on how to build a personal brand on social media. I’ve been studying on this topic for a while, and I think I finally got it. I finally found the four most important things to build a personal brand, and I know you heard advices on find a target audience or find your own niche of your tentacle.

Be consistent, but I want to go more deep. I want to get to the core of how to build a unique brand, and I boil this down to four points, because I know your struggles right when you put something on Twitter or blog or you upload a article on YouTube unless you’re famous Hollywood star, like Will Smith it’s really hard to have that charisma from day one? That’s why for know more people like us, we need to build the strong brand from scratch, and so, let’s dive right into it.

The first point to build a strong brand is belief. People resonate and follow strong beliefs, for example, Evan Carmichael who’s, a famous entrepreneur. He believes that everyone has a Michael Jordan level, talent at something Steve, Jobs and Apple, say think different right. A belief is also what you want this world to be in the future. The ideal people in society and how they should be. I believe that everyone is put on this earth for a reason and it’s our responsibility to find what that is in pursuing life that is full of joy and fulfillment.

So what do you believe in? What do you want this world to become? If you don’t articulate what this belief is, your brand will not grow? The second point is: stand against a brand needs to stand against something and stand for something. If you try to be in the middle and try to please everybody, you end up pleasing nobody right. You need your lovers and haters and a brand that stands for something and stands against.

Something is really powerful. You see this in human history right: democracy versus socialism, East versus West. Whenever you position yourself in what you believe in you will get haters, but you’ll get lovers and that’s the only way you can raise your brand presence. I believe in self development itself, Rawls. The more you grow in progress, the more fulfillment and joy you will have in life. That’s what I believe in so what I’m standing against is to live a decent life to live on autopilot, to repeat the same day.

Over and over again, I stand for refusing to settle on being mediocre to live a normal life. What are you stand for, and what do you stand against? If you make this clear, the more power you will have in your brand? The Third Point is your story. Why do you do what you do? Why did you start believing in what you believe every successful brand has a strong story inside humans are attracted to good stories in a good story, is made of struggles and overcoming those struggles.

The reason why humans get attracted to these kind of stories is because they don’t want to end up being suffering or experience the same kind of struggles by themselves. They want to learn from it to avoid that kind of struggle in the future. That’s why they get attracted from the DNA point of view to those kind of stories. So your story on your brand or what you believe and why you believe in is really really important.

My story isn’t that perfect, but when I moved from America to Japan, when I was 10, I needed to adapt the society in. In a sense, I needed to be like someone else to be an average kind of person and go after the same kind of goals. Like going to a good university and get a good job in a big corporation and climbing up the ladder in the corporation and now having the opportunity to live in Germany as an expat, though all the work is quite challenging and exciting.

There’s always some part of me in my head saying that is this really? What I want is this really when I’m fulfilled and passionate about, and that’s why I try to put my energy and my full-time job first and try to build a side hustle. That’s following my dreams and passions, and that’s why I strongly believe that we should never give up on our dreams. So what is your story, and why do you do what you do? The fourth important thing is value value proposition.

Now, what you believe and stand against in your store is quite personal right, but a strong band always resonates with other people. It captivates other people’s hearts and add values to them. Value proposition is a difficult term. It’s simply like this. You need to find what your audience wants. That’s the first step you need to find, while your target audience your ideal client wants, and in order to do that, you need to find who your target audience is, and everybody says this, but nobody is really trying hard enough to identify who that is.

You need to literally pull out a paper and pencil and write down who your target audience is how old they are. One of the agenda is: what are their education? What are their incomes? Where do they live, which country? What do they want? What is blocking them to achieve their goals? What are they suffering? What kind of difficulties do they have? How do they spend their weekends? You need to be really specific on this.

You need to really narrow down who that is, and once you do, that you need to find what they want, and the second step is you need to find what you love doing and what you’re good at now. That’s the hard part right. You need to make an inventory of what you’re really capable of doing what kind of skills you have and what you’re passionate about and to find this interception of what they want, and what you’re capable of providing most people get stuck here.

My tip on this is define who you are and why you wanted five years ago. In my case, I was just focusing on my work, my full-time job. In my case, I would wish to know that artificial intelligence, AI might replace my job and my job in the future like five years. Ten years later might not be secured, and also that, if you tap into your potential and find your own passion, we all have the possibility to go out there James and be financial free.

So it’s easy to get stuck on what you can really provide value to your ideal customers. But if you find a way to give advice five years ago to yourself, things might get easier. So, to sum up, a strong man always has a strong belief, a thing that they stand against on story on why they believe on what they believe and a value proposition. On top of that, I would like to leave you with one more thing and that’s to be yourself and be authentic.

Different is always better than better, but the key thing here is that, being yourself alone is not that powerful, you need to become better than who you are now to become great. Obviously, all the brands out there keep on reinventing their products right. The iPhone always has a different version, so you always need to upgrade your soft. You need to always upgrade yourself and keep on improving. You can’t just lie on the bed and eat Doritos and read Netflix all day long.

That might be you authentically you, but in order to build a personal bang, you need to keep on developing. You need to keep on improving yourself so that people get inspired from you. So if you like this article, I know you like this one because to find your purpose in life and if you’re new here hi my name is Joey in this blog is about self development tips to change your mindset changing your life.

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HOW TO BRAND YOURSELF AS AN INFLUENCER – MAKE MONEY WITH YOUR PERSONAL BRAND

Alright, guys Jesse, unlocked here, welcome to another article, and today we’re going to be going into a massive overview on. How do you become an influencer like what does it take to become an influencer and contrary to popular belief? I know that a lot of people think that you know I thought it that you have to have this massive following, like Tai Lopez like Gary Vee like they are influencers, but there are really really big influencers right.

Just like there can be a band. That is, let’s local, it’s indie right and then there’s major pop sensations, like you know, ariana grande Demi, Lovato, all those people right there. Just there they’re influencers, you know they’re they’re known they have a group of people that follow them, but they vary in size. So you’re going to have a similar experience as you become an influencer and as you find what it is that you’re passionate about what it is that you want to talk about.

What’s your message, what are you trying to share because that all factors into becoming an influencer? So, let’s get into the first thing now. The first thing is really building a following. You know – and this is where knowing yourself and knowing what you’re passionate about really comes in handy, because you’re going to want to know who it is that you want to talk to what’s your message. What are you trying to share? Because, as you realize this you’re going to know that you’re not trying to attract everybody, you’re not trying to like bring in the bringing the world to your doorstep, you’re trying to bring the people that care you’re trying to bring the people that actually, you know, resonate With your message, because, if you you know, if you talk about music, if you play guitar and you make music and you want to show other people how to play guitar and why playing guitar is awesome, you know and the the the variations of ways to play.

Guitar you’re not going to want you first not going to want someone that, like loves the drums, because they’re going to be like nah man drums are way better than guitar and then you’re just going to have somebody fighting with you the whole time. Instead, you want to find other people who are passionate about that thing. They’re passionate about playing the guitar. They want to learn how to play the guitar.

These are the people that you want to bring in your circle and be like hey c’mere. I have some cool stuff to share with you and they’re going to resonate because you’re speaking directly to them, so that’s going to be. The first thing is just to realize that, like it’s, it’s really more of a giving thing. It’s not so much about you! It’s about them and you’re, looking to figure out like how to really craft this building this hub this spot.

For that audience to come to you, so you can kind of bring them in and be like hey. This is a safe spot. Come hang out meet other people who are into this too I’m going to share some cool stuff with you help you accelerate your journey and your it’s going to be a great time right. So that’s going to be the first point, so you’re going to be looking to build a tribe that is into the same stuff that you’re into and we’ll get into it in other articles as to how you can really narrow this down.

But that’s part one. That’s the main focus there now main. I guess part number two is after you really decide who you’re talking to and who your audience is and what that looks like for you you’re going to need to craft some content around what it is that these people need help with, and it’s again this has To come from a very giving place, it can’t come from this ego place because I know when I got started, it was kind of like well.

What do I want to learn? What do I want to share like? What do I feel comfortable sharing and talking about right – and maybe you have this experience too, however, when you’re, when you’re becoming an influencer and you’re you’re, really stepping into this role of more an educator and you’re? Looking to this like okay, this is my tribe. You know when you become an influencer you’re, not to sound intimidating, but you’re, really you’re.

Stepping up you know you’re stepping up and as an influencer you’re coming forward and you’re saying know what I feel like there’s a place that isn’t being done. How I want to do it, you know, I don’t feel like this audience is being served. The way I think they’re being served and that’s why you’re coming up and that’s why you want to be an influencer right. Is it so you can you can help people see the things that you see and understand and maybe find their own passion in what you’re teaching, like that’s the beauty of being an influencer, so in order to really reach out to them and grab them and grab Their attention and serve them, you got to put out content, that’s relevant to what they’re trying to learn and what they want to do and what their goals and dreams are, and the area that you’ll find is the easiest way to create.

Content is looking at what are their challenges? You know what, when you go on, like let’s say forums and we’ll go into more detail, if you guys are having trouble with this part, but you’re going to want to go into like Facebook groups, forums reddit’s like sub reddits YouTube blogs, you’re going to want to See what people are talking about and, more importantly, not other influences, but look to what the people in the comments say, and the people in the forums and people in the groups cuz.

It’s not the ones that are sharing successes, it’s the ones that are asking questions. It’s the people that are in those groups and they’re like how the heck do you do this? How the heck do you do this? How do you do this? How do you do this? I have a problem with this like if you go in there, you’re going to find a ton of people with some unique problems and some problems that you’re going to hear again and again and again – and these are the questions – these are the things these are – the People that you’re going to want to talk to you’re going to want to create content that helps and solves their problems.

So this is really going to help you build that audience that you’re trying to by creating content that’s very relevant to them. So we’re going to go straight into the third thing now. The third thing is: really: you know you have your tribe that you’re building you have the content that you’re putting out and the third thing is going to be engagement and the way that we were going to do this is is multiple ways, but first we’re going To keep it real, real, simple anything you put out that gets some form of likes comments or shares engage with those people.

You know whether it’s just a response and they go hey cool image cool. You know you know PDF whatever it is that you create, like. Oh cool post, whatever they say if they even just like put an emoji face, you put an emoji face whatever the response is just respond to it, because people want to feel understood, people want to feel like you care people want to feel like they belong. If that makes sense – and it’s it’s, it’s really something when and maybe maybe you’ve experienced this too.

It’s really something when you know people respond back to you, you know you you leave a. It does take a bit to write a comment. It takes a little bit of energy, a little mental capacity to stop what you’re doing you know, pull up the keyboard if it’s on your phone and just type something out like it does take energy. But when someone recognizes it and they go, and you say something like oh cool photo and then go hey thanks for checking it out.

You’re, you look at it and you go. Oh that’s! That’s kind of cool. You know not a lot of people do it. So you want to be that person that actually connects with the other viewer or with the other, the the person in your tribe. Essentially that checks out your thing. You know and joins your group and and checks out what you have to say and they leave a comment and you go all thanks for checking it out.

It does something it really kind of creates this. Like this, this gratitude, I don’t know it’s it’s hard to explain, but people want to feel understood. People want to be, you know, noticed, and I’m sure you guys have noticed that, maybe even in school, like you, you know you didn’t really get along with a lot of people. Maybe you felt isolated and what was it like when somebody you know just reached out to you and was like, like hey, you know, cool shoes or hey man, cool shirt like it’s just it’s this feeling of positivity and giving when you can actually like you know, Connect with that person on the other side, because not enough people do it and you will stand out so quickly when you are that person who does it as much as you can you know, obviously, as you grow the following and there’s more people commenting it’s you Know it’s a little harder to keep up with, but do your best like you see a leg, and you see somebody comment on your thing, be like hey thanks man thanks for checking it out, you know really appreciate it.

They’re, just they throw an emoji, you throw an emoji, but just respond to it. You know it makes the other person feel real good, so respond to comments. You know if you’re on Instagram be sure to like a bunch of people’s content and that’ll kind of help engage your audience. You know and they’ll notice that you actually take the time to like their stuff. You know so, if you’re liking some of your followers stuff.

That’s really helpful if you leave comments, that’s at a bonus point right there, but really focus on your hub, because otherwise this stuff gets really overwhelming. So when you post something and people leave comments, comment back, you know like their comments, whatever it is just really maximize that output, so do the same for YouTube articles, if you’re already making YouTube articles we’ll do that in another article, no, no worries there and Facebook.

If you leave a post on Facebook and people, you know respond to it, they share it just make sure to reach out to them and either PM them a private message or on the on the comment thread, just leave them a comment be like hey, thanks for Checking it out, man really appreciate it cool. Well, that’s a massive massive over.You overview of how to become an influencer and and what it means to be an influencer.

So just a quick recap: let’s bring it all back to one you’re building a tribe and this tribe is like-minded people who have a similar goal or they want to improve in the thing that you’re teaching so that step number one is building a tribe step. Number two is putting out the content like what problems is that audience having, and can you help them? What can you put out there? That’s going to be a valuable resource for your audience step.

Three is engagement and you’re going to want to talk to your audience. You’re going to want to respond to your audience and you just want to show them that you care. So that’s the recap. That’s the value and if you guys, are curious about learning more about becoming an influencer, I’m going to be posting more articles, but go ahead and also check the link below we have access to a a chorus buy through familiar with Ryan Hildreth.

He just put out this really kick-ass course called influencer evolution. So if you guys want to learn a little bit more about that, go ahead and click the link below and it will help you out with that so cool guys on that note, Jesse unlocked go! Take some action becoming an influencer and you guys are on your way, so I will see you in the next one bye. You


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How to build a personal brand on social media

Like me, I guess you’re struggling on how to build a personal brand on social media. I’ve been studying on this topic for a while, and I think I finally got it. I finally found the four most important things to build a personal brand, and I know you heard advices on find a target audience or find your own niche of your tentacle.

Be consistent, but I want to go more deep. I want to get to the core of how to build a unique brand, and I boil this down to four points, because I know your struggles right when you put something on Twitter or blog or you upload a article on YouTube unless you’re famous Hollywood star, like Will Smith it’s really hard to have that charisma from day one? That’s why for know more people like us, we need to build the strong brand from scratch, and so, let’s dive right into it.

The first point to build a strong brand is belief. People resonate and follow strong beliefs, for example, Evan Carmichael who’s, a famous entrepreneur. He believes that everyone has a Michael Jordan level, talent at something Steve, Jobs and Apple, say think different right. A belief is also what you want this world to be in the future. The ideal people in society and how they should be. I believe that everyone is put on this earth for a reason and it’s our responsibility to find what that is in pursuing life that is full of joy and fulfillment.

So what do you believe in? What do you want this world to become? If you don’t articulate what this belief is, your brand will not grow? The second point is: stand against a brand needs to stand against something and stand for something. If you try to be in the middle and try to please everybody, you end up pleasing nobody right. You need your lovers and haters and a brand that stands for something and stands against.

Something is really powerful. You see this in human history right: democracy versus socialism, East versus West. Whenever you position yourself in what you believe in you will get haters, but you’ll get lovers and that’s the only way you can raise your brand presence. I believe in self development itself, Rawls. The more you grow in progress, the more fulfillment and joy you will have in life. That’s what I believe in so what I’m standing against is to live a decent life to live on autopilot, to repeat the same day.

Over and over again, I stand for refusing to settle on being mediocre to live a normal life. What are you stand for, and what do you stand against? If you make this clear, the more power you will have in your brand? The Third Point is your story. Why do you do what you do? Why did you start believing in what you believe every successful brand has a strong story inside humans are attracted to good stories in a good story, is made of struggles and overcoming those struggles.

The reason why humans get attracted to these kind of stories is because they don’t want to end up being suffering or experience the same kind of struggles by themselves. They want to learn from it to avoid that kind of struggle in the future. That’s why they get attracted from the DNA point of view to those kind of stories. So your story on your brand or what you believe and why you believe in is really really important.

My story isn’t that perfect, but when I moved from America to Japan, when I was 10, I needed to adapt the society in. In a sense, I needed to be like someone else to be an average kind of person and go after the same kind of goals. Like going to a good university and get a good job in a big corporation and climbing up the ladder in the corporation and now having the opportunity to live in Germany as an expat, though all the work is quite challenging and exciting.

There’s always some part of me in my head saying that is this really? What I want is this really when I’m fulfilled and passionate about, and that’s why I try to put my energy and my full-time job first and try to build a side hustle. That’s following my dreams and passions, and that’s why I strongly believe that we should never give up on our dreams. So what is your story, and why do you do what you do? The fourth important thing is value value proposition.

Now, what you believe and stand against in your store is quite personal right, but a strong band always resonates with other people. It captivates other people’s hearts and add values to them. Value proposition is a difficult term. It’s simply like this. You need to find what your audience wants. That’s the first step you need to find, while your target audience your ideal client wants, and in order to do that, you need to find who your target audience is, and everybody says this, but nobody is really trying hard enough to identify who that is.

You need to literally pull out a paper and pencil and write down who your target audience is how old they are. One of the agenda is: what are their education? What are their incomes? Where do they live, which country? What do they want? What is blocking them to achieve their goals? What are they suffering? What kind of difficulties do they have? How do they spend their weekends? You need to be really specific on this.

You need to really narrow down who that is, and once you do, that you need to find what they want, and the second step is you need to find what you love doing and what you’re good at now. That’s the hard part right. You need to make an inventory of what you’re really capable of doing what kind of skills you have and what you’re passionate about and to find this interception of what they want, and what you’re capable of providing most people get stuck here.

My tip on this is define who you are and why you wanted five years ago. In my case, I was just focusing on my work, my full-time job. In my case, I would wish to know that artificial intelligence, AI might replace my job and my job in the future like five years. Ten years later might not be secured, and also that, if you tap into your potential and find your own passion, we all have the possibility to go out there James and be financial free.

So it’s easy to get stuck on what you can really provide value to your ideal customers. But if you find a way to give advice five years ago to yourself, things might get easier. So, to sum up, a strong man always has a strong belief, a thing that they stand against on story on why they believe on what they believe and a value proposition. On top of that, I would like to leave you with one more thing and that’s to be yourself and be authentic.

Different is always better than better, but the key thing here is that, being yourself alone is not that powerful, you need to become better than who you are now to become great. Obviously, all the brands out there keep on reinventing their products right. The iPhone always has a different version, so you always need to upgrade your soft. You need to always upgrade yourself and keep on improving. You can’t just lie on the bed and eat Doritos and read Netflix all day long.

That might be you authentically you, but in order to build a personal bang, you need to keep on developing. You need to keep on improving yourself so that people get inspired from you. So if you like this article, I know you like this one because to find your purpose in life and if you’re new here hi my name is Joey in this blog is about self development tips to change your mindset changing your life.

So if this sounds good to you, please consider subscribing hit that notification bell, see you in the next article bye, bye,

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How to Storytell on Social Media

How do you effectively communicate your brand Story so that you can stand out from the competition and be the brand that always captures People, ’ s. Attention and interest Storytelling on Social Media is one of the Top strategies that personal brands and business brands can use today to stand out and build Influence within their market niche, Its not new a strategy, its been around for Many years and companies like Apple and the Hollywood movie industry have been using It to create their biggest success stories, So how do you effectively use storytelling On social media to build your brand In this article, I will give you a simple 4 Step formula to use in your marketing to clarify your message and capture your clients: attention Hi.

I am Pavlina Papalouka founder of AwakenSpace Education, coach and speaker in Entrepreneurship, Personal Branding and Personal Development, And I help people become the No1 Authority, Personal Brands in their niche, so that they Can attract more clients, get higher payment, increase their sales and create unlimited Opportunities Building your personal brand, the right way, Can take you from being invisible in your market going after clients and opportunities? And never making enough sales or getting paid too low for what you offer to attracting Too many clients and opportunities which can translate to higher sales and profits for You and your business They way you brand and position yourself in The market is very important And one of the most powerful strategies – For building your brand is storytelling on social media by creating valuable educational entertaining inspirational content in the form of article articles, photos and simple Social media posts, So how do you effectively tell your brand Story on social media so that your customers listen.

First, you need to realise that when you try To be too many things to too many different people, you confuse and you loose. If you make your customers think too much And too hard to understand what you do again, you loose One of the greatest skills in marketing and Branding is knowing how to keep it simple and have a clear message that makes people Ask how can I get your products and services Here? ’ s an example from Apple computers In 1983, when Apple launched their computer Lisa, the last project, Steve Jobs, worked on before he was fired from Apple Jobs, released Lisa with a marketing campaign that consisted of a nine-page ad in the New York Times explaining In detail the computer, ’ s technical features, Nine pages of geek talk that nobody could Understand The computer flopped Jobs was let go from Apple and went to work.

For Pixar, a company that told stories through animated movies, There, Jobs learned the art of Storytelling When jobs returned to apple after running Pixar Apple became consumer centric and clear in their communication. The first campaign he released after returning To Apple consisted of just 2 words Think Different.The campaign was a huge success and The rest is, history, Apple was able to connect to their customer Through a simple message that told a story that their customers wanted to hear, How do you apply this in your business and Your marketing Here, ’ s a simple 4 Step Formula: Step No 1.

Your Customer is the Hero, Realise That your Customer is the Hero of your Story, not your brand. This is where most brands get it wrong. They make themselves the hero of the story. In whatever they post on social media or in their ads, they go into ‘. Look at how great We are ’ mode and they put people off. Instead, you should determine who your ideal Client is know their profile and always make them the hero of every post.

You make every Ad, you create every story. You tell When Apple realised this. They stopped featuring. Computers in their advertising and started featuring people who were standing out from The norm, The type of people who were the innovators The rebels, the ones who thought differently, the ones who changed the world. The hero of my story, is the Entrepreneur who Is looking to get the right mindset, skills and tools to grow their business and create Financial and lifestyle, freedom or Entrepreneurial people looking for the right ways to start A business Step, No 2.

What is your hero? ’ s, problem. What do they want And who is opposing them in getting what They want You need to identify your hero. ’ s! Problem! Not only their external problems but more their internal problems and feelings, their Challenges what they are looking to achieve in life and what is stopping them from achieving It And then address these problems in your content. And advertising When Apple realised that their client wanted To be seen and heard wanted to be seen as hip, smart and cool and different from the Norm people started listening, The hero of my story wants to learn how to Use all the online tools more effectively to increase their sales and income and create More lifestyle and financial freedom: What is stopping them is the lack of the right Knowledge lack of the right mindset and lack of the right community, mentoring and network, And we help them solve these problems and limitations Step No 3.

How does your brand come in as The guide Customers – aren, ’ t looking for another hero, They are looking for a guide. You need to position yourself and your brand As the guide that gives the hero the solutions to their problems and shows them how to get To where they want to go Apple offers the solution through computers, And smartphones My brand offers solution through seminars and mentoring programs And Step No 4.

How does your hero? ’ s? Life! Look! Like after they have come into contact with your brand Don, ’ t assume that your ideal customer knows How their life will look like or feel like after they buy your products or services, You need to show them or tell them how their Life will change Stories of other clients, transformations and Results really help in amplifying this step. When you use these 4 Steps to clarify your Message who your hero is, what is their problem? How do you come in as the guide and How does their life look like after they have used your products or services and then use This formula, in all your advertising and content, you will experience how your business and Brand will grow and how easy it will be to explain what you do and what are the benefits.

This is Pavlina Papalouka. Thank you for reading. If you want to know more about how I can help, you clarify your brand message: create powerful Content and tell the story of your brand on social media so that you can increase your Sales grow your business and build a powerful personal brand. Look for a link around this Article and get in touch with me and my team Until next time make sure you subscribe to stay updated with my new content and articles, and, let me know in the comments below, if you have noticed, Brands that effectively storytell and what you love about their brand story.

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BECOME AN ONLINE AUTHORITY BY SHARING THIS KIND OF CONTENT – INFLUENCER MARKETING AND PERSONAL BRAND

So without further ado, I’m going to show you a my laptop I’m going to show you some websites that are going to help you find just just premium content. So you know exactly what problems your audience is having and you can be the person that helps fix them, so they’re going to come to you for more advice.

So that sounds good. I’m going to take you into my laptop and show you exactly what I’m talking about. Let’s go yo. What is up guys, let’s get into the browser here. So this is my Facebook page, and I hope you guys are super excited, because all of this training is geared toward helping. You become an awesome influencer and just showing you piece by piece, really the best way possible, because there’s a lot of little elements right and if you read Russell Brunson’s expert secrets book – and you understand that this is where you’re trying to go.

It really is just about being like just a step ahead in front of the person. That’s trying to learn. You know you’re, not blazing the whole trail. You know. Maybe one day you will have that whole trail blazed but you’re. Basically, you blazed a section whatever it is, whatever point you’re at that you’re trying to teach somebody you’ve already blazed that trail and now you’re, trying to like show them how to get past that block right.

So this is exactly how you’re going to do that. The first step is we’re going to be on Facebook here. As you can see, my boy Marshalls live, constantly live, that’s kind of his thing and the way the way that you’re going to do this here is we’re going to go to groups and the cool thing about Facebook groups is one there’s a ton of them and Two, they can be very niche specific now. Maybe you’ve had a ton of people send.

You invites to groups kind of like this. You just have to decline constantly, but there are ones I usually favor, the ones that I participate in and maybe that I have a coaching thing going on and that’s why I do these so anyways. If you’re trying to find a group, let’s say you, you want your in a specific thing and let’s say just for the sake of this article, we’re talking dog training. Well, like you know, we’re looking for dog training and take your niche whatever it is and plug it into the search bar.

That’s all you have to do here and you could be dog training. It could be juicing, it could be. You know trimming fat off your body, it could be, you know, getting a six-pack, it could be marketing, it could be affiliate marketing, it could be social media marketing whatever it is, that you’re an expert in just plug that into the search bar and as soon as You do that you’re going to come right over here and you’re going to click groups.

Now the cool thing about this is: it is a super targeted area group of people that are into one thing and that’s why they’re in this group right. So if they’re doing dog training, this has 54,000 members, some are active. Some are not 14,000 members, 46,000 members and you’re going to want to join these groups. Band join, join, join and you’re going to want to be an active member in all of these. Now, for the sake of this, I’m going to look at public groups just because I don’t want to go through the joining process, but you will want to want to join the ones that asking you questions.

I just want to join one that is open. So this one has 46,000 members. Some of these guys are monetizing and they’ll be good examples for what you can do. If you want to have your own group, I don’t recommend it just because there’s a lot of groups already and it’s a lot of front-loading work. If it’s worth it to you, make group if it’s not use them use the group’s, because these guys have 46,000 members okay, so you can look in this one, because it’s open and you can just go in here and see what people are posting like.

You go in here and you’re like alright. One way is to search the group and you can see if there’s a well-known problem or you can go through and kind of see. Okay. This is 14 hours ago. Yesterday, you can see all the posts and the goal here is to see what problems come up most like what is the thing that just gets covered a lot and obviously you’re not going to see it in the first passing. The goal here is to become a part of the community which you’re going to you should become anyways, so you can see the daily discussions that go on you can pop in here.

You know on the daily and you’ll start to notice. You know have it have a set of notes. I always keep in Evernote this app right here and I always have like a list and I go okay. This came up. This came up. Let me just get rid of that, and you can see what topics come up on a daily basis. You can even keep like a little tally sheet and make a line. You know this came up and then you go with this came up again.

This came up again. This came up again and you’re going to notice what topics get talked about a lot. So this person goes. You know, question. I always walk our dog on a leash, but at least twice a week. We have a meet up. We meet up with an Unleashed dog. We try to walk away most most of them follow. What is the proper way to? Let them greet so far. My guy is totally tolerant, but will jump away if the rear end sniffing food goes on for more than a few seconds.

So already you know, I have a little dog, and so I can kind of like understand where the what the what they’re talking about here but see you can think here’s one topic. I always walk our dog on a leash. You know you could do one. You know pros and cons of of having your dog on a leash, or you can do a segment on this entire topic right there, that that is actually a really good topic, because you know there are situations where it’s like someone’s walking a dog on a leash And someone’s not so BAM and you’re going to do this for your for your group, whatever your niche is you’re going to go through here and you’re going to be like alright, what points are coming up again and again – and I don’t want to go too far Into this, obviously we’re not all doing dog training, so that would be a waste of your time.

But you’re going to want to join the group, see what they’re talking about most often and see where you can fit in the conversation and take those topics. And you talk about them, put them in your words. So that’s that’s part. One part two here the tool we’re going to use is called answer the public, it’s a website, and they have this cool course here you can join if you want to. But what is the the best use of this? It’s a really really good resource, but what you can do is, let’s say: let’s, let’s keep it in line with our training, so this is consistent here, but we’re going to type in dog training or you’re going to type in your topic: social media marketing, fitness training, Fat loss, tech reviews iPhone 8, whatever it is, okay, so for this one we’re typing in dog training, just your broad keyword, whatever that is and right here so dog training.

So the way this comes up is it gives you a visual, but you can also just look at the data. You know the visual is kind of cool when you first joined because it’s like wow it branches. So many topics, but it’s really hard to read. So I recommend as soon as it pops up just click the little data tab right there, so it has to load it up. It’s not it’s being a little slow right now, so she in the meantime, let’s actually just I’m going to cut back to when it actually comes up and we’re back.

So, as you guys can see, this thing is populating with all of the data for dog training and, as you can see, it breaks it down into when why we’re who, which and it applies dog training into each of these – I love this resource. It’s super useful so, like I said, that’s hard to read, so if you click the data tab right here, it’ll make it an easier to read format. So, as you guys can see, it starts with our our dog training collar safe already one, and then our dog training collars legal.

All of these questions. These are real people asking real questions that you can give real answers to, and you can provide the platform to answer these questions and, as you guys can already see, if you have a blog, if you have something like, if you just don’t, have any ideas, and You just need to build a little momentum. This is perfect, like all of these are like dog training collars and then it’s like our dog training classes to necessary.

Our is dog. Training. Good is dog training center. What our dog training disks? What our dog training bells! You know that this is a ton of questions. There then can shake canned dog training. I think it’s like a method. Rattle-Can dog training coin can air? Can it’s like an actual can and I like a question, can do dog training it can and kiss. Some of these aren’t very well formatted, but I feel, like you, get the gist of this: how how dog training works, how dog training dog toilet, what the hobby training is best? How did how to dog training in Hindi? So alright there’s there’s some well-phrased and there’s some not so well phrased, but how how to dog training with shock collar? So there’s a ton of ideas and that’s not all you can scroll down there’s what, when, where there’s different kinds of prepositions too.

So like look at them, there’s a ton of this guys. You know all of this dog training for dummies and you can you can. Actually, if you go over here to this top corner, you download the CSV. It basically takes all of this data and puts it into like an excel sheet, so you can basically just download it all and just have it in a file on your desktop. So, whenever you’re feeling stuck, you can just revert to it and you have all the data right there.

So that’s a super useful resource. Now, the last one here I’m going to recommend is reddit. Now, if you’re not familiar with ready, it’s basically just a mega mega forum, where you can literally find for the most part, 99 % of the time, you can find a topic that people basically congregate and talk about a certain topic. So if this is the popular page, so you can see each one of these is a subreddit.

So there’s one for pictures when for shower thoughts, there’s one for today I learned animals being bros. You know russians something about their funny trashy. You know a lot of these are like the popular ones that people are like. You know like memes and stuff, but if you wanted to what I was going to show you is, you could go to sales. If you are training sales, you can find basically a subreddit or at forum that is about you, know, sales and selling, and this is a community of 42,000 subscribers.

That’s been a community for over 10 years, so you go on here and this little forum, our sales, the subreddit for sales is all about sales and you know the best threads of year and then they have like daily discussions. There’s advice and people are constantly posting. This was posted an hour ago and you can go on here. It’s got three comments. You can also go to like the top of like the week and you can go on here and basically see what people.

What’s what have been the biggest discussions? You know, so you go in here like alright 17 days ago, but this is for the past month. So if you want to look at the entire month as a whole, you can be. I can all right. This is what popular here this is what’s popular and talked about the discussions, you know that that they’re seeing and what are they talking about and what did they find the most helpful, because your audience will probably find that helpful too.

So if you go to dog training, I’m losing my voice here, but guys like these are such useful resources like you, don’t need to pack all of the resources on you just need to go to the source. You need to go to like the newest stuff, or people are having conversations, because you and just find what works for you honestly, like just pick three things. There’s no need to overcomplicate this, but okay.

I must have made a mistake here: okay, that was still under sales. I think so, when you’re in another subreddit, you just have to make sure to clarify the search here so yeah dog training. Okay. As long as it’s not limiting my search to sales, then I think it’ll come up and you can basically just make the make the connection from there and go down to see this. One is dog training, I’m already subscribed to it.

I don’t go on there. The haften know to be honest, but yeah, so you can go in here and you can be alright. This is the hot conversations. These are the ones that are having you know seven hours ago. Look at that 18 comments. 31 comments. This is a very active community, so you can go in here and you can be like. Oh dog biting BAM. That’s a topic! You know chicken jerky dog, Mooney kibble, so the dog diets.

That’s another topic! You know my puppy is terrified to go outside after being attacked. These are really really helpful topics. So if you guys just go in here and find the subreddit that’s like relevant to what you’re looking for chances are, it’s there’s people there’s a community that are talking about this, offering their advice. You know, there’s help tags, there’s community, there’s Bragg’s, you know like it’s.

Just it’s a really cool resource that is very diverse. You know like whether you have a question on fitness. There’s something here: dog training, there’s something here: self development there’s something here. You know this is a really big one, so make sure to use all of these guys. There’s groups, Facebook groups, there’s answer the public and there’s reddit like these are really important resources that you can go to to bring information and to your audience wherever that is whether it’s YouTube, whether it’s Facebook, whether it’s Instagram like there’s, tons and tons of resources.

So hopefully, you guys got value out of this if you are still looking for more training on becoming an influencer and finding your voice check out Russell Brunson’s book expert secrets, I’ll leave a link in the description also check out Ryan he’ll dress in influencer evolution course, Which I have a review that I’ll link to in this in this you, too blog itself. So if you guys are looking for more info on that I’ll leave the links to the book expert secrets, Russell Brunson to influence their evolution, Ryan Hill Juris, influencer course, which is super valuable.

And if you want to see the review on how I reviewed his influence or evolution course I’ll leave a link in the description below as well as in the comment section. So hopefully you guys got some value out of this and if you did go ahead and subscribe, check out the links below and smash that like button, if you already subscribe cool well, I will see you guys on the next one and take action guys if you’re Looking to become an influencer just take the actions and you can make it happen cool on that note guys, I will see you on the next one bye you


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HOW TO BECOME AN INFLUENCER ON SOCIAL MEDIA – PROFITABLE PERSONAL BRANDING

What is the future millionaires? Jessie unlock tier, the unlocked entrepreneur, coach and my goal with this blog is to help you unlock your ultimate lifestyle, so real, quick before we get into the meat of this article, if you guys are serious about you, know, becoming an influencer and making passive income from It be sure to check out the links in the description below, because it’s going to have a lot of information and valuable tools that you can use to get ahead so excuse the mess we just moved into our new place.

So it’s a little scattered. But let’s get into the three fundamentals: the three foundations that you really need to become a social-media influencer number one is a platform. Now what a platform is is basically, where do you want to start if you’re just getting started? Just think of one platform where you want to get started, this can be Facebook, it can be YouTube, it can be Instagram, but you have to have a platform to decide where you’re going to influence.

So, let’s say you’re getting started in YouTube now with YouTube. You’re. Obviously, going to be making articles you’re going to want to be somewhat comfortable on camera, because you know it gets easier, the more you do it now. If you want to go on Facebook and kind of build your influence there you’re a little more comfortable on Facebook. Facebook stope, it gives you options and you can actually either start a Facebook group.

You can do article if you want to do Facebook live if you’re down for the challenge. That’s pretty cool and they’re. Giving a lot of you know beef to it. So you can do lives or you can kind of go behind the scenes like a lot of people, are doing personal branding and actually making a lot of money just doing Facebook groups. They build a group, they post some content, they get people to check it out and they sprinkle affiliate links where they can actually start making some money.

So it really kind of comes down to your preference and Facebook gives you a lot of options. Now. Let’s say you want to tackle Instagram as a platform. Instagram is cool if you like, working with images and you’re down to either make your own images, you know, take cool photos set up cool settings. Take pictures of accessories, clothing, shopping brands more of that route. If you want to be that kind of influence, like a fashion, influencer or you’ve, been like a cooking like a chef, influencer or like that, would be dope for Instagram.

However, you’re not super limited to making your own content, you can also basically be a curation page where, let’s say you like cars, you’re really into cars, you can look at cars all day. You know lots about cars right. You can make either a luxury. You know cars page, you could make it old-school cars page like hot rods and old motorbikes, and maybe old cars and vehicles that they used to use in old school movies like that could be a niche you know, but these are just options that you can do With Instagram, so Instagram gives you a lot of options as well.

You can either create your own content or you can pull together a page of similar themed content now. The second thing you want to have is a topic in our niche. I’ve heard it said niche. It just kind of depends on on how you want to say it doesn’t really matter, but having this is going to be super crucial, because it’s what you talked about so, for example, you want to start thinking in ways of like what are your hobbies.

What are hobbies that you have that other people have like that is more of like a broad thing, that you know that people like and there’s a few ways that I can give you on finding this niche, so that you know it’s a it’s. It’s a popular ish niche. Now, let’s take a look at health and fitness. When you look at health and fitness, it’s a really broad topic right, but when you get down to it you know it could even go into like fitness and nutrition is kind of the crossroads.

Then you go into fitness and there’s all kinds of different Fitness right. There’s p90x there’s lifting there’s running. There’s you know, triathlons, there’s marathons, there’s yoga, there’s all kinds of different topics right: those are all niches, so maybe you’re a gamer bu. You know – and these are the experiences that I know – maybe you’re a gamer – maybe you’re a lyft – or maybe you like meditation, maybe you’re – into tarot card reading.

You know just start thinking about the things that you do and the stuff that you read up on the stuff that interests you in that you find yourself going back to again and again. Another way to find a good niche is actually what I call the the magazine test and a way to find a good niche and one that’s actually profitable, is by looking and seeing if there’s already a magazine out on it on that topic, and one way to Do this is actually through Amazon.

Amazon is like the they’re, just the biggest store on the planet. Basically, and if you go on the the books segment, there’s an area for magazines and they you – you will see all kinds of magazines that not even Barnes and Noble has but what’s important to know is that if there’s a magazine on it, that means there is Enough demand to make that magazine, otherwise it wouldn’t waste the time or the energy to make it happen.

So if there’s a magazine on the chances, are it’s popular enough to make a magazine on now the next way and like more like the last way of finding a good niche that I’ll recommend in this article for today is actually going on Facebook. So if you’re probably already spending time on Facebook chances, are you know about Facebook groups? Now, if you go into the search bar and you search whatever your niche may be, and let’s say it’s tarot card reading, you’re going to find groups on it and you want to make sure that there’s at least at the minimum, like 5,000 people in multiple groups, If there’s only like one group and there’s a few hundred people, it’s probably going to be an uphill battle.

If you choose that as a niche now, if you find something more popular, you know like something I looked into when I was doing affiliate marketing was juicing. I noticed that there were a few different juicing groups and detox groups, so I knew that that was something that would be worth my time and energy pursuing. So whatever your niche is just look in the the search bar and start looking at groups just join the most popular one, so you can kind of see.

Obviously that’s going to be where you’ll find the most engaged people. So it’s worth checking out and seeing what kind of conversations they’re having what problems they’re having what kind of things are talking about? Maybe there’s news. There’s updates and you’ll find out what people are talking about in that niche, and it’s going to it’s going to give you an advantage, but you just right now. You just want to see that it’s popular there’s people talking about it and that there’s interest so that wraps up fundamental foundation number two so guys once you have your platform and once you have your niche, it’s time to figure out the content, that’s right! Content is number three, so with number three being content, you guys already know that content is king content.

Basically, is the deciding factor on whether or not you move up you move down or you stay neutral. So, if you’re coming into this new, unfortunately it’s not as easy as just planting your flag and saying you’re the expert right you’re going to want to have some stuff. That really proves, without a shadow of a doubt, that you know what you’re talking about, and this can be done in article. It can be done in pictures, infographics, podcasts, really any form of media that you decide you’re comfortable with and the more you put out.

The more of an expert you become not just to other people, but really to yourself. You know you get better at talking about that thing. You become more confident talking about that thing and, as you become more of an expert, your content gets better. The way you talk and portray yourself in and speak and your voice gets better over time and that’s kind of the the best compounding effect is because you might feel a little.

You know not so confident at first but the more you do this like it just builds and it becomes really really cool because then people believe you people believe that you’re an expert, because you get confident about what you’re talking about and by staying in your lane. You really show that you’re an expert and you to others when they come across your content, that you are the expert in that field.

So one is the perk that you become the expert you’re seen as the expert now. The second thing, the second like perk, is you’re. Just it’s seen that you’re active in the field. You know a lot of people get hesitant to buy books when they’re a little older, because you’re afraid the content doesn’t really hold up anymore. So, especially with things like social media and things online, the game is always changing.

The game is always growing right. Things are shifting constantly so a book like, let’s say in social media marketing that came out in like 2008 you’re going to be super, hesitant to believe the content, because it’s so old. So if you’re like going off the content that you made two years ago three years ago, it’s stale you know, so you want to make sure that you’re pumping out active content, because people are like alright.

This guy’s always posting content, he’s freshening the game. He knows what he’s talking about he’s always posting like the most up-to-date content and they’re more likely to believe you because you’re on top of it you’re like you, have your finger on the pulse and you’re like alright. I know exactly what’s going on and then they come to you because they start to trust you and they go okay, it’s easier for me to get my knowledge from this guy, because he’s constantly he’s been right before and he’s constantly providing me the most up-to-date content.

I don’t have to go to this site. I don’t have to go to this person. I can just go to this person because they’re the expert, and they know exactly what’s going on so the last perk of creating relevant content – is that it builds your audience and it really gives people more of a chance to find you. We we’d all love to have like that. One homerun piece that just knocks it out of the park and all of a sudden everybody knows our name and everyone.

We want to work with knows about us and all of our customers instantly want to buy from us right, but that’s just not how it works. You know it really does take shots. It’s like that. That wing risk that Wayne Gretzky quote where he mentions, like you, miss 100 % of the shots you don’t take. You know the way I like to consider putting out content is pretty much like like hooks. You know like like you when you’re fishing and you have hooks in the water and like if you only have one article, if you only have one piece of content, if you only do one picture, that’s like having one hook in the ocean, so with that analogy, In mind, do you want to have one hook in the ocean, or do you want to have hundreds of hooks in the ocean and really care and tea that you’re bringing home a fish like that? It’s it’s really that simple! The analogy is just that clear and by posting content on the regular and becoming someone who’s active in the community, it really builds all three of those.

So you know people see you as an expert. They know that you have your finger on the pulse, that you’re active and three. You just have so many hooks in the water that people are bound to see your content and that you’re getting better all the time. So my question for you guys in the comments section below, is what niche are you going into and what platform are your going to be using, go ahead and comment in the section below and let’s have a conversation? If you have any questions, I would love to bounce ideas back and forth.

Now, hopefully, you guys got some value out of this article, if you’re looking for a course check the description, the links below I’m recommending Ryan Hill jurist influenced a revolution course because he straight gets from A to Z on what it takes to start a personal brand And actually monetize it and start making some passive income. He gives you everything whether it’s email swipes a sales script, exactly how to do a webinar exactly how to make a product.

It’s insane value, and I can’t recommend it any more than I already have. So, if that’s something that you guys are interested in, go ahead and click the link below, so you guys got some value from this article be sure to subscribe. Smash that, like button, if you’re already subscribed – and I appreciate it guys always remember the goal – is progress, not perfection so make sure to keep taking action, and I will see you guys on the next one.

This is Jesse unlocks signing off bye. You

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HOW TO BUILD YOUR PERSONAL BRAND ON SOCIAL MEDIA – Marketing Tips for Businesses at a Mastermind

Soho Soho college basketball, hey Kelly, Garcia. We need an elevator we go. Insanity is Kelly here. Oh I’ve been telling you guys it’s my birthday, it’s that right yeah. I expect this to be a phenomenal conversation exploration in terms of what we’ve all learned together and how we can be supporting each other and really leveling up our game in our life and in our work in our communities and our families.

I didn’t even know I was supposed to talk about personal branding. No, I’m kidding, I’m teasing you so hello, everyone, I’m Brian, I’m very grateful to be here. Thank you to Kelly for organizing these amazing group of people. I basically spend all of my time thinking about branding and thinking about how we can you know. I have several different thesis, — iz, that I try to live my life by, and I do want to make this as interactive as possible, but I’ll just take him way up.

You know in terms of macro thinking, I think that we’re living in the best time to be alive as a human being, and I think that yeah we have things that are not going so well in the US and in the world. But if you think about 50 years ago or 100 years ago, the things that our great-grandparents were dealing with the Black Plague, you know starvation. I think that things are really really improving and I think that we as humans are good.

I mean we have the capacity every single day to hurt each other and at large we don’t, and so you know, my macro thesis is like. I think that we are great people and I think that we have are living in a very exciting opportunity with the technology age that we live in, and I think that creating a personal brand, if you want it, is the smartest self investment that you can make And so you know I work with.

I have a branding company I started at six years ago. We work with some of the biggest brands in the world Intel salesforce.Com, KPMG you’re, not European United Nations, as well as smaller companies startups entrepreneurs. Actually, one of my favorite clients is in the room right now Time Inc, which is a incredible biotech company traded on the Nasdaq solving Stage. Four pancreatic cancer in a non-toxic way.

And I think that you know all of us whether it’s our company or organization or our law firm or our book, or are just story of selfless giving thing. We all have a story to share, and I think that what’s exciting for me about that is you can actually monetize that now you know, and in the past it was either. You chose between working, a crappy job at the bank that you didn’t really like to make eighty five thousand dollars a year to pay for the apartment in the to kids school, and you were basically at a three or four out of ten happiness scale, because the Alternative was do what I love and don’t make any money.

I think it’s flipped, I think now it’s like you actually have a much much much better chance of making a lot of money doing what you love, because the variable that no one really thinks about is yeah. You have to the skill and the talent, but the thing that separates you and I is if we’re basically the same amount of talent and you love it you’re going to spend 18 hours a day doing it, I’m going to spend nine and you’re going to win And you should win, and so the variable is the time that we put into it right, and so that’s that’s how I think about why I care so much about branding.

Everyone has a story to tell whether you’re solving you know the most horrific disease or whether you’re you know trying to sell a pen. You know why and I’m fascinated with the why behind the story – and so I would actually be very curious since in the in the sake of interactivity, for this for this group to know if you have a personal brand, if you want a personal brand and what Kind of frustrations or questions or concerns do you have.

Maybe you want to sell more books right yeah? So what can like? How does that look? Maybe you want to get more speaking like we have a chance to just talk for a minute cuz. You know you wouldn’t stop talking to Thomas, but maybe you want to. Maybe you want more speaking engagements. Maybe you want your personal brand to be more aligned with you know, as known as an international speaker, that’s kind of that’s what I’m hoping to gather from you guys and gals like.

Where are you? What do you want, but I think it’s: how do i? How do I present myself to the world in a way that’s consistent with how I actually want to be spending my time right? If it’s, if it’s the purse, if it’s the professional brand, then it’s? How do I present myself in a way that attracts the people that I want to buy my stuff or attracts people that I want to pay attention to what I’m offering? Maybe I’m not selling anything right now? Maybe I’m offering free clinical trials for a treatment.

You know, and I want to spend, send more people there or maybe it’s the opposite. Maybe it’s listen. I have a job and kind of like you know have it. I have a job in Ernst & Young, I’m a senior executive Alva, but I would also love to do more of this stuff. I’d also love to do more speaking. I would like to do more empowering the youth. How do I do that or you know, maybe not even how do I do that, but that’s where I’m at and then what I’d love to do is kind of context that, where you’re at and then maybe offer some tips, that I’ve been able to see that, Where they work for clients and individual influencers and cultural influencers and brands, so is that helpful if tomorrow woke up and all my financial needs were like met, I’m good for the next 20 30 40 50 years? How would I spend my days? What would I be doing, Who am I you know, and so in with that you we can start to really start thinking about.

Okay, then, to your point, Howard, how can I start to spend? How can I actually, if I had all the money in the world, how would I spend my days and then that’s step, one which is easy and then step two which is hard, which is why 99 % of the world doesn’t actually do this is now it’s Time to meet for me to actually start filling my days like that, it’s a very different thing right. So why don’t we just go around the room, really quick and just kind of like tell me where you’re at with that, and then I do want to do like if you have practical questions that you’re in your mind and that can kind of shape the way That I talked about this and now can you do what you want to do, not quite love and I’ll stay with it, even when I move to another job? Okay, so it’s almost like you want to create you like the way that I’m looking this is you want to basically create a personal brand for yourself that will lead you into that next opportunity.

So you have an opportunity to create a personal brand. You can basically create your own job right now, while you have the other job quietly on the side, that’s going to look almost exactly like what you want to have next. That would be my that’s like my quick take on what you can do, which is start writing articles right now about how you see it going because here’s what will happen – and maybe this is just the easiest instead of going around and like maybe I can just Like listen, then we can make any kind of like jam, but job.

Thank you. I know I know so so so I would say a couple different things for you right and, and is why don’t you start becoming a thought leader on this right now, there’s nothing holding you back from that right through articles put them on, LinkedIn put them on Medium here just going to happen, this one’s going to read one they’re going to have the job that you want they’re going to say, I want to hire her.

It’s pull marketing right. This is another kind of theme that I talk about. I guess I didn’t even really talk more, so doesn’t matter yeah. This is core it, so so pull marketing is. When people come to you. This is what happens to me. I have a man right here. His name is Mao say hide him out. Guys mouth follows me around during the day: okay and he films me and you guys, might all think Bryan you’re a narcissistic piece of great that and that’s what everybody thinks and that’s fine.

But here’s the thing that here’s the difference, what what I’m really doing right now is proving the future of personal branding. You know in a way that tests a theory on myself with my own money in my own energy. In my own time right, I actually think that what we’re doing right now and we’ll put this will make a cool article for Kelly Kelly will be happy that I’ll help her with her mastermind connect will put this on.

My YouTube page will put this on my Facebook page and, what’s going to end up happening is – and it’s happened already – I’ve closed literally tens and tens and tens of thousands of dollars of business. Because someone said, I saw your article on YouTube and I want to know if you’ll come, make a six-part article series for the department for the dry cleaning Association of America about marketing.

I have never heard of the dry cleaning Association of America. That’s pull marketing and that’s what you should do right pull marketing is, you know, push marketing is the old way it’s dead, knocking on the door, emailing, cold, emailing, cold, emailing, LinkedIn spam all day long. You know hey and then in some cases they even forget to change the word name to like your actual name. You know: hey name, you are a perfect person for my new business, I’m like yourself, you know, like you know, you didn’t change the name, Thomas bro.

You know, and so I think that you have a chance right now, start making articles start, putting up articles start thinking through start a podcast start a podcast right now, where you interview people that you think are doing it well, and this isn’t throwing your organization on The bus – this is just you simply offering another way of thinking about things. I would find the five to 10 to 15 to 20 top leaders right in your organ, your mood in your world that you respect and I would have them on your podcast they’re, going to share that podcast with all their network, which is by the way, the Right network for you to get yourself into that world, that’s what I would do! That’s how I would think about personal brand from your perspective, create your own job right now, while you still have an income, so start small, do one article and then and then real then read that article into a phone and uploaded as a podcast and then read That article on a article and upload it to a YouTube, I’m serious right start with the article start, the article, but here here’s the other thing that I think is important for everybody.

That’s thinking about this and any capacity distribute that content across all the places that people are paint like everyone says people buy from people they what they trust. But that’s not true because before I can trust you, I have to know you, people Bible do they know and people buy from people. They remember right. People buy from people, they trust I can’t buy. I trust him because I know him.

We see each other once a month for the last four years. I know him and he’s memorable, I know you and you’re memorable. I know you and you’re memorable. There are people that you know that are like what was that guy’s name again, and he did the thing what he does you, we all we’ve all been there right, you’re, never going to buy from that guy or that girl cuz. You came from more than name people buy from people, they know and are memorable, so you have to make people know you by putting your stuff out there, and you have to be memorable, your stuff being good and that’s just kind of a principle throughout all of It your story’s amazing, your story’s amazing.

Your stories like the stories are amazing, but now, where do they live? Because what happens with most of us? Is they don’t live anywhere? It’s the first time ever told this story. How long you guys on each other right? They don’t live anywhere, let them live in the world and just read what happens, pull marketing. It all comes to you. It all comes to you. It all comes to you. I don’t mark it at all.

I have so much business coming in right now. I don’t mark it at all content and we put it everywhere that makes sense for evil yeah. I can give you my best advice right now for free, so here here’s what I would think – and this is like the value. I think I think the value of why I’m here like hoping to do this for all of you right that there’s two different things that you said that we’re really interesting to me.

So I’m listening to every single word, you’re saying and my head’s going. The first thing is: maybe what you need is a Critias is a sales partner yeah, you know so there’s there. You know a lot of people struggle with this there’s art and there’s numbers, and it sounds like you’re an artist, but that doesn’t necessarily make you a saleswoman which is fine and the fact you’re identifying. That is already shows me that you’re like tapped into yourself and that you’re already one step closer to winning, because most people are naive to the fact that they suck at sales and then they so the soap.

But that’s like I don’t and, and, and you know, if you don’t want to do it, you’re not going to do it so like recognize, but there’s a couple there’s well, it depends if this is. If this is how yeah it’s self-aware, exactly if you, if you’re paying the bills with this, then yeah you suck at it like? So so you know, but here’s the thing there’s a couple different things. The first thing is find yourself, a partner that, like there are people out there, that I love to sell things.

I love it. There are people out there that love to sell things. They would be happy to sell your product if they believe in it right. That’s the first thing, but the second thing is: I think, that yours, the way that you just the energy that I got from you guys your I can tell you believe in your product. You tell me that you believe in your product. I can tell so that’s the that’s the part where 99 % of people fail, because they’re selling something they don’t actually believe in and it shocks me when I talk and I talk to senior level executives and I’m like.

What’s the deal your sales are going down and they’re, like, I don’t believe in this product and I’m like, but you make 1.8 million dollars a year to believe in this product and they’re like I don’t so you’re the money is actually not going to be enough To motivate you to sell the thing that you don’t believe in I’ve, seen it time and time again, what I will say is this you’re still in the push marketing mentality so you’re talking about you, you just gave me three ideas that I think that if you Execute a smart Facebook ad strategy you’ll make six figures in the next 12 months without selling anybody.

Here’s what you said to me. You said I want. I want to get into more corporations and I’m starting to do that for anyone. That’s trying to sell anything. A book anything trying to get your podcast in front of the right people Facebook’s ad platform right now. I don’t know how much of how much time you guys spend actually how many have ever run a Facebook ad campaign in this room, cool half of you.

How did it work? Yes, it worked. No, it’s! Okay, not really because artistic things perfect, so you haven’t sold so you haven’t been to sell. So let me tell you exactly what you should what you should do to sell your course or your conferences or you as a speaker or as a consultant. You can actually target so I I would create various pieces of content. If I were you, though, the woman that told you about the military opportunity, the veteran I would start I would.

I would do that. I would offer that I would record that I would put it up on my Facebook professional page and then I would target that same article too. So read this we’re doing this right here, this mastermind I’ll put it up. On my, I have a public page on Facebook will upload this article to that public page it’ll live there and it’ll get hundreds and hundreds of organic views, and that’s great.

Sometimes thousands and tens of thousands just depends, but I’m I’m more interested in taking control over the tools that exist. So what I could do is I could literally publish this article and boost this article. There’s a button that says boost post. That’s how you run a Facebook ad, if I’m talking in a way that you guys like what is this guy talk, it turns into response bad and I’m. I would focus it on every single military there’s a place that says interests.

I would put every single military group in the country in that interest box. Now, what’s going to happen, is you’re going to spend 21 dollars in it in front of 5 to 7,000 relevant military people in the US, and one of those 7,000 people is going to be like? Oh, I want to do that for me here. That’s number. One number two same idea with the corporation’s: you can actually target employees of the newspapers, employees of Ernst and Young you’re, going to show up in Kelley’s feed, imagine Kelly’s the Human Resources person or the person that’s in charge of bringing in outside speakers.

You can target that on Facebook and now, all of a sudden, your 30-minute corporate speech that you were going to do anyway is in front of 1,800 of the decision-makers across America in the corporate positions that you want to speak to anyway. No, I do the whole thing. I’d put the I’d put the whole thing up, so they know exactly what they’re getting no surprises. Here’s! What I do, here’s, what you’ll get do you want it or not? You’ve brought in 15 shitty speakers in a row.

Here’s the 30 minutes that you get with me right, you make. I see, people smiling like it’s really happening, that’s a huge thing for you and then the third thing is the middle school thing. You run an ad, you do the middle school thing. You do! The article take 30 minutes, 20 minutes 15 minutes up, and you run it against the principals and the teachers at every Middle School. In New Jersey, New York, Connecticut and Massachusetts, you will get more invitations to speak, and your call to action is message me book me and it takes them to your direct message or to your website where you sell your stuff and that my friend will help you Build an actual business without having to sell anything right now on a camera and see who that starts to attract.

You can only be yourself now. If you don’t want to be out there, then that’s a different story, then you don’t, then you know I never tell. I actually don’t think most people should do the whole like filming all day. Every day thing. I think that’s it’s a ton of work. You have to be on all the time, but like it’s, my truth like I’m. Actually, this is this, is me, and so it works for me. If that’s not your truth, don’t do it, you know, and so the branding thing is weird I mean that’s, that’s your individual opinion, which is fine, but the the branding thing is like, even if, in order for you to do what you want to do, you have To have a brand in order for you to do what you want to do so if you think that it’s I want to be behind the scenes, then why don’t you turn the grapes of the your favorite wine into the lead character of all your content? I’m serious finally find the Malbec grape.

I don’t even know I mean I don’t know anything about wine, but like find the grape of your favorite wine and let that grape be the person that it’s like the ghost of Casper Casper mattresses is there. I don’t know the CEO of Casper mattress. Is this it’s a ghost so find them. So so let it be a grape for you and let that be the the thing that drives the entire brand. You can be the brains behind it, the architect, behind it, to make sure that we’re doing right by the world and we’re not used.

I agree with you like this is terrible right, but but the alternative is like you saying this is terrible, isn’t helping anything if it’s just you saying it’s terrible at a table for people, it’s a big thing. If you say this is terrible and here’s what I’m doing about it and I’m documenting that in the process, because what I can tell you is people will attract to that and you will start to a tree.

You will start to build your tribe right and then let your try like – and it’s like – and I would also even say here, are my beliefs. I think that I think there’s a lot of things that are going wrong in the world. I think we should start creating more thoughtful brands, and I want to start with these with these grapes and this wine and I’m going to show you the process of, and then you become almost a meta brand, meaning I’m going to show you the process of how You build a brand doing good, it doesn’t matter if it’s wine or bottles of water or tea or notebooks.

It’s the theme of building a brand doing good. That becomes your brand, you know, and so that and if that’s because that’s ultimately what you have deep down inside of you, whether it’s the wine or the Russian or whatever you see, there’s a lot of that. You want to mend so use that as the driving force behind the brand and document that brand and then people sort of said, oh he’s, the guy that did that whole.

Like you know the great thing, but what was more interesting and then the great thing was how he showed us every step of the way here, our employees, here’s how we treat them. Here’s what the grapes come. Here’s the fertilizer that we don’t use, here’s the organic soil, here’s the property, here’s my family business. You know what I mean, that’s how I’d think about it see so a couple different things.

You know this is maybe obvious or maybe not obvious. When I, when I first heard a coaching practice, what I did was, I did two different lists. The first was a list of my dream team clients and I would contact them and I would do I would send them in their house like flowers, and I would stalk them on Twitter see what they cared about and send. I sent one guy like a jersey that actually worked. The second thing is find the three or four or five or seven or eight clients.

You’ve had already asked them two questions. Number one: can you refer someone else to me number two, which most people don’t do, which is what else can I help you with, because you already have that trust and what what you’re going to find is they’re like. So you help me with my day-to-day planning. Now I’m ready to do X, I don’t know how to do it. Can you help me with that, and hopefully the answer is yes right.

It’s like I’m actually ready to share my story. I want to write my bio on LinkedIn and I don’t know how to do it yeah, I’m sure, and then all the sudden, you go back to your eight of their clients and say: hey. Have you thought about writing a bio on LinkedIn yeah? But I don’t know how you have eight more new. You have eight more hours for this week and then that that momentum continues to build and then before you know it, you have.

Six years later, you have like a digital service agency. That’s exactly my story. I started out coaching people on public speaking. I was a speechwriter for Bloomberg’s administration in New York City before I left to start my own thing, and so then that seemed like a really easy transferable skill. I went to San Francisco and I started coaching executives on public speaking. That was how I started.

I was a public speaking coach six years later, this we’re doing clients all over the world, so it builds up, but just focus. Some people are trying to network and meet new people and new people, but we have 8 to 10 to 20 people right for your face. The other thing I would say – and this is something that actually I will plug if Thomas the immense amount of credit for find one or two or three or five champions – people that believe in you so much that will do anything to bring you business.

That’s what he does for me find your champions Jesse I can guarantee you have them and take them out to dinner and say listen. I need your help. I believe in this so much. I know how much I’m benefiting. This is a real issue in our society and I need you to help me find business, no one’s going to say no to that cause that you’re doing it’s not like you’re trying to like build the plastic bottle company of America.

I know Vito would probably the CEO of that company and then one more quick thing that I know I know we’re moving on, but I would do all of it. Every single piece of content that you create from now on on any social media platform should say at the end of it. Contact me for a free consultation, everything and then you do a 15 minute consultation and you give them your absolute best stuff in 15 minutes and at 15 and here’s the key Jesse cut it off.

When you hit 15 they’re not going to want to stop when you hit – and I used to do this up 15 min – and there was ninety two minutes later and I was like – I just lost the you know at 15 – cut it off and then say: if You want to keep going with this. I have a 1 to 4 part package. I’m happy to talk about this is some of this is some of the idea of what you’ll receive working with me your best on 15, but every piece of social content says contact me for, and every single bio in every single social platform that you have booked Me for your free Pepsi collect it, connect it to a calendar or one of these.

You know automated apps, where you can update your calendar. So it’s it’s there’s, no friction. They can go in there here. The three days here: the 15 minutes boom 3:00 to 3:15. 4:40 and then all the sudden, this week you have 17 new fruit, 15 medical station, one or two of them turn into a client. There’s your nut for the next month or two and you keep and it’s just just keep being scrappy for as long as you can so a couple.

It’s a great point, there’s a couple things. I’d say the first thing is you can do one or two things you can if it sounds like, if Jesse is looking for more clients, I’m assuming you have time right. So if you have the time to do it, then do it if you’re in a place where you don’t have 15 minutes or you can’t take five hours out of your week and maybe that’s where you’re at I don’t know. I don’t know what your schedule looks like, but maybe you don’t have five hours to do that.

What you can do, then, is you can say, learn more about my services here. You send them to a page where you actually ask them to fill in information if they’re not interested, they won’t. They won’t take one second to fill out an intake form and that intake form can be. What is your biggest goal? How much are you willing to spend? You know what is your monthly investment range? What have you tried in the past that has do four or five questions that are pretty basic and if you can’t even take the time to fill that out, then I’m not going to waste, not even always 15 minutes with you.

I love your title. Your book, by the way, that’s great that’s a stanford project and I think you’re, a hundred percent right like you need to own your power. You know like don’t when I hear i’m going to go, get an MBA, i’m like oh you’re lost and then that’s my own opinion and i’m sorry. If I offend anyone here for that, but like I’m like, oh you don’t know what you want to do. That’s why I went to law.

I was like I’m going to law school like I want to be. I wanted to be the mayor of New York City and as a good seal you’re going to you go to law school. That’s why I would say last week I want to be the mayor of New York City and like didn’t. Well, I don’t let’s too many people you have to please with anyway, but I just man I just I really see, but but you go to Stanford and you say like this is my: this is my project for the year yeah, it’s the next book.

It’s the next documentary you you’re going to hire me to do this, for you and and also do your program and like, but you don’t need to destroy my insane anything. Do what you want by the distraction of the program for a year just make sure you’re doing it for the right reasons? Not because you need a break or you know, I’m saying yep, that’s cool, so if it feels good for you good, for I just don’t want you to lose momentum.

Yeah you’re, amazing, I mean we’re going to be searching for voice, saves us time. You know. Buy me more water and the water shows up in the your house to you we’re just going to be a car is going to. We see things through audio as a time saver I can. I can Joey, you can drive your kids to school and listen to your podcast. You can take a shower and listen to your podcast. You can cook or you know, smash grapes and listen to a podcast, but you can’t read a article.

That’s why podcasts are going to win every single piece of content that you produce from now on has to be like, be an early user of our app or be the first to know when our app is ready and you collect the name in the email and Then three months from now, six months from now, you already have a thousand or 2,000 or 3,000 or 5,000 people, and in the meantime, what you can do is for the next every week for the next six months.

You set you, keep the people warm, you can’t collect her name and her name of my name and all of a sudden like six months from now is the first time I hear from you like who’s Dan right so every week you should do something for them. Surprise them send them is going on around learn any language. Duolingo really also do duolingo. Not yet. Oh, it’s dueling, sorry out there getting a lot of buzz, so you can do that because I have waste and YouTube.

I have already some good. You have some yet that I could promote my app, but the only thing that’s stopping me from ever. You know. Is this somebody’s going to steal my idea? No, you don’t need the patent it I mean. You know it’s nothing to steal your idea. Here’s the thing! Here’s there’s two there’s two big problems: everyone is this, I’m so happy that you’re saying that cuz everyone is so scared of everyone’s stealing their idea.

There’s two things to think about number one. Your idea doesn’t mean anything right now, because so she could. I can steal your idea now: do I have 80 hours a week to dedicate to actually building it? No, so I can’t study it second thing: is this the reason and the only reason that people are going to download your app is because number one they want to learn about flamingo, music and guitar, but number two and much much much more important? Why not going to buy your book and not the other hundred books out there, because I, like you and I, like you and you’re, a good dude and I’ve known you for like a year now and you’re a good dude and I’m going to support you.

So if I Spade 399 on your app, even if she steals your idea, I’m still giving you three I’ll give her for you, 99 I’ll, give you three ninety-nine and I’ll use the one, that’s better. So the reason that I’m so I I believe so much in the personal brand is because the only way for someone to like you is to know you people come, we were in Guatemala. Two weeks ago I was given the conference there. I had a hundred people come up to me.

I’ve been I’ve spent five days in my entire life in Guatemala. I had 100 people come up to me and say your articles are really helping me. I’m here today to meet you and I’m like from where, like oh, I took a bus to up from two hours from here to me and I’m just like Wow. This is like that was one of the times where I was like this is real. This is like, why listen? Why do you go to concerts of people? We’re not? I can buy your music online.

Why did we go to your concert? Because I liked you and the only way I like because we you’re married and like I knew you from her but like what about the people who don’t know you know, people thought 8 billion people out there that need that. You know that’s why. I really think that all of your content should start to go out there and connect to a mailing list, and then you take the time over the next three to six months to let people get to know you here.

I miss my wife, it’s Kelly and we’re here today in Brooklyn. This is where we look down that we live in Brooklyn and for those who don’t know about Brooklyn Brooklyn awesome, you just start educating people about the Flamingo scene in Brooklyn, start interviewing people and then every week you give some and then, by the time your app Drops everyone’s going to be like yo, this guy has been giving me so much value for the last six months.

I’m going to buy it and share it like people have it wrong. People are like here’s, my app buy it, I’m like who are you here’s my product, buy it here’s my speech by it. Here’s my book buy it I’ll, buy 25 of your books. Now that I heard the story, but if I don’t hear the story and since we can only do this with twelve people once a month, that was the past that was 15 years ago now. We can do this with millions of people every second of the day because of social media.

So that’s what I would say start building out lists now offering the value letting you know you do a weekly live call with your community. What questions do you have? What can I answer for you? I do that all the time I do live calls all the time and literally it’s. What can I help you with and guess what I sell at the end of that live, call, nothing and guess what happens. People hit me up and hey, can you can you consult my company? Hey? Can you like pull marketing? I never sell anything.

It just comes to me same thing with the app you wouldn’t have to sell the app you’ll put it up, and six thousand people you’ve been communicating with for last six months will download it so guys. Thank you so much for for the questions. I hope this was helpful if I can be helpful to you in the future, please, how do I get I’ll give you their

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