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Online Marketing

Branding on Social Media

I have to get the first spot for you, we’re at the library you guys are saying how I’m going to get a filter, so I use my ruin mic filter.

Alright guys welcome to the ask a Jada show today we’re going to get your done every single Saturday guys actually signed up. So I’m about to call you in answer all your questions. If you want to be featured on the next ask, Jade show make sure you stay to the end, so you can learn how okay, so the first call I have two phones, so don’t need a very much giving up my number. I can’t wait to this. I wanted to say this: one line hey.

This is Jade you’re on the ask J, OH kind of wanted to be a fashion, blogger and assertive blog. So when you say it didn’t go anywhere, your blog didn’t go anywhere, meaning that no one really read it or what’s what’s in your eyes, meaning like doesn’t go anywhere. So it’s more that sounds to me like you like. Do you like blogging, though? Well? Do you want this blogging thing to be career, wise? What you want, or just for fun, career line? Okay, so you really do need.

If you want to career-wise, you need a website, you need a domain, you need. You want to get brands in your circles. I just kind of do so. I find no something’s trending something’s, like a fashion trend, for your case is pop in, and everything is going to go away in a few weeks. You better hop on that soon, so being consistent is knowing what’s up knowing the trends right now and implementing the day of instead of waiting a week later to get your photographer and if you don’t have a photographer, you self-timer and it works just as fine.

Oh yeah, I actually use this thing called also, if you want, I can text it to you, it’s it’s like a color matching, so it gives you like all the shades of your theme and you plug it in and if your photo doesn’t match it, then it’s Not a good idea to post it. I think I think a feed is your least of your concerns, but it definitely makes a huge difference. Think about the captions. You should make your captions paragraph hey.

This is Jade you’re on the ask. Jade show all right. This is Jade you’re on the ask Jay Cho. What are you looking for? So what’s the dilemma? What’s the problem, Louise right, okay, Louise captions are the only way for york consumer to take in your content. A picture doesn’t nothing for them. A picture does no, but what happens is if you’re a pretty person with a great influence? Oh you have people that love you, okay, so I took captions.

Do you matter it’s like more of a matter like? Are you really using it to the full potential because the longer people stay in reading your captions, the more they will boost your profile, so you get more followers. Do you understand that? So I would write paragraphs. Do you? Are you passionate about a certain topic like? Do you want to help young kids find their confidence like? What’s her audience, I hear I hear what you’re saying you want to be more of a b2b space.

You want to get brands right, so the thing is being a business is not being corporate being a business is helping people and making money out of it. You still need to help people. Man, like you, still need to put out some value, like you so I’d say, maybe maybe rhe message. What I’m saying is. Maybe you don’t have to inspire people but become helpful? So if a brand looks at your profile, raise your captions O’shea, he’s an expert, I’m influencer, all right guys who provides we’re going to answer all the questions.

Now I made a mistake – and I did this from 9 to 12 – we’re just three hours of people calling me in so I rather condense it make sure you guys are straight to the point and we’re just going to call everyone right now. But are you guys, if you’re so, for enjoying this make sure you like, and I want to see if we can get this article to 100 likes like and if we pass this, then I’ll do another ask Jade soon, basically guys I have to keep rushing because This library can only sustain me for two hours.

We’re also going to kick me out, so we’re going to call the next person hey. This is Jade. Your honor asked Jay to show my biggest question is if you have an Instagram following that is growing other people and you’re posting daily, and it’s what’s the first thing we do to make this happen to make you glow dancer. Let’s clarify your Instagram. The only growing right now, because your unfollowing and following yes, I’m engaged with the community – means people right now, don’t care, so you need to make people care.

Who is your target audience and I see you’re vegan right so who is your ideal audience holy? That’s so smart, it’s not! A lot of people know their audience. That is good. They spoke about Instagram and you can actually target people just by putting like, for example, you place an ad saying swipe up to you know to learn more about veganism and you just target people that are exactly what you just said or or if you want the Free version, you DM all those people, like you literally DM, like hey, I have a little free little thing I made you or like.

If you want to take a look, I love it. If you can check it out, 97 % of people won’t give a about 3 % will and that’s. 3 percent will help you keep going. Ok, hey! This is Jade from YouTube and you’re on the ask. A jade show back up. What’s your what’s your business? What’s wrong, I love it. So how is your Instagram or falling so far, just for the sole reason to be? Let me let me clarify, I know what you’re talking about so many people are trying to be a personal brand just to be a personal brand.

They don’t give a about their audience. I can tell right now you probably are passionate about health fitness in this topic and you actually genuinely want to help people correct, yeah. Okay, the way you do that, let’s be very specific: how about age, demographic, maybe gender? It doesn’t matter like you know, like maybe ethnicity, maybe like income like are they? Are they high income like? What is your ideal client? What you can do is literally make a Facebook ad I’ll try to do a training series, but you can look it up like you can basically make an ad targeting those exact people give them some value.

Maybe you actually care about them and you want to give them like a little free coaching session 101, so ninety seven of them will be like screw. You no way I’m not going to get your free training course, but three percent well now three percent will help you because they will give your reviews. They will help you with testimonies and those reviews. You can use it as an ad, so you can get more people into your app or your website, alright guys.

So that was all for today’s ask. Jade show the car the supposed to be chillin, except this think I realize, if you’re an international call, you want to leave me your Skype and then I can call you, I think, there’s a little bit of interference because I’m from the states. So it’s going to be kind of hard, but I want to get you on the show. If you have a question all you got to do, I use a system called calendly.

It looks like this. You plug in your things you get directly linked to my calendar and your calendar. They were automatically able to chat for the US trade show. However, if you want to take your brand to next level and you need one-on-one coaching, I provide an ultimate roadmap to success. For my students who do a mentorship program and if you need some extra guidance like I’m all here for you check the links below just check it out, maybe you see what you need and I hope you have an amazing amazing day.

Thank you. So much get six K last. I think we hit 5 4 K 5 K last week and now we’re on six and a half K, which is like mind-boggling thanks so much. I hope you have a great day I’ll catch you guys in the next one. What’s up guys, thank you so much for reading hold up. If you could do me, a huge favor give this article a like and hit that subscribe button to turn all my post codifications now it’d mean the world to me and I really appreciated

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HOW TO BECOME AN INFLUENCER ON SOCIAL MEDIA – PROFITABLE PERSONAL BRANDING

What is the future millionaires? Jessie unlock tier, the unlocked entrepreneur, coach and my goal with this blog is to help you unlock your ultimate lifestyle, so real, quick before we get into the meat of this article, if you guys are serious about you, know, becoming an influencer and making passive income from It be sure to check out the links in the description below, because it’s going to have a lot of information and valuable tools that you can use to get ahead so excuse the mess we just moved into our new place.

So it’s a little scattered. But let’s get into the three fundamentals: the three foundations that you really need to become a social-media influencer number one is a platform. Now what a platform is is basically, where do you want to start if you’re just getting started? Just think of one platform where you want to get started, this can be Facebook, it can be YouTube, it can be Instagram, but you have to have a platform to decide where you’re going to influence.

So, let’s say you’re getting started in YouTube now with YouTube. You’re. Obviously, going to be making articles you’re going to want to be somewhat comfortable on camera, because you know it gets easier, the more you do it now. If you want to go on Facebook and kind of build your influence there you’re a little more comfortable on Facebook. Facebook stope, it gives you options and you can actually either start a Facebook group.

You can do article if you want to do Facebook live if you’re down for the challenge. That’s pretty cool and they’re. Giving a lot of you know beef to it. So you can do lives or you can kind of go behind the scenes like a lot of people, are doing personal branding and actually making a lot of money just doing Facebook groups. They build a group, they post some content, they get people to check it out and they sprinkle affiliate links where they can actually start making some money.

So it really kind of comes down to your preference and Facebook gives you a lot of options. Now. Let’s say you want to tackle Instagram as a platform. Instagram is cool if you like, working with images and you’re down to either make your own images, you know, take cool photos set up cool settings. Take pictures of accessories, clothing, shopping brands more of that route. If you want to be that kind of influence, like a fashion, influencer or you’ve, been like a cooking like a chef, influencer or like that, would be dope for Instagram.

However, you’re not super limited to making your own content, you can also basically be a curation page where, let’s say you like cars, you’re really into cars, you can look at cars all day. You know lots about cars right. You can make either a luxury. You know cars page, you could make it old-school cars page like hot rods and old motorbikes, and maybe old cars and vehicles that they used to use in old school movies like that could be a niche you know, but these are just options that you can do With Instagram, so Instagram gives you a lot of options as well.

You can either create your own content or you can pull together a page of similar themed content now. The second thing you want to have is a topic in our niche. I’ve heard it said niche. It just kind of depends on on how you want to say it doesn’t really matter, but having this is going to be super crucial, because it’s what you talked about so, for example, you want to start thinking in ways of like what are your hobbies.

What are hobbies that you have that other people have like that is more of like a broad thing, that you know that people like and there’s a few ways that I can give you on finding this niche, so that you know it’s a it’s. It’s a popular ish niche. Now, let’s take a look at health and fitness. When you look at health and fitness, it’s a really broad topic right, but when you get down to it you know it could even go into like fitness and nutrition is kind of the crossroads.

Then you go into fitness and there’s all kinds of different Fitness right. There’s p90x there’s lifting there’s running. There’s you know, triathlons, there’s marathons, there’s yoga, there’s all kinds of different topics right: those are all niches, so maybe you’re a gamer bu. You know – and these are the experiences that I know – maybe you’re a gamer – maybe you’re a lyft – or maybe you like meditation, maybe you’re – into tarot card reading.

You know just start thinking about the things that you do and the stuff that you read up on the stuff that interests you in that you find yourself going back to again and again. Another way to find a good niche is actually what I call the the magazine test and a way to find a good niche and one that’s actually profitable, is by looking and seeing if there’s already a magazine out on it on that topic, and one way to Do this is actually through Amazon.

Amazon is like the they’re, just the biggest store on the planet. Basically, and if you go on the the books segment, there’s an area for magazines and they you – you will see all kinds of magazines that not even Barnes and Noble has but what’s important to know is that if there’s a magazine on it, that means there is Enough demand to make that magazine, otherwise it wouldn’t waste the time or the energy to make it happen.

So if there’s a magazine on the chances, are it’s popular enough to make a magazine on now the next way and like more like the last way of finding a good niche that I’ll recommend in this article for today is actually going on Facebook. So if you’re probably already spending time on Facebook chances, are you know about Facebook groups? Now, if you go into the search bar and you search whatever your niche may be, and let’s say it’s tarot card reading, you’re going to find groups on it and you want to make sure that there’s at least at the minimum, like 5,000 people in multiple groups, If there’s only like one group and there’s a few hundred people, it’s probably going to be an uphill battle.

If you choose that as a niche now, if you find something more popular, you know like something I looked into when I was doing affiliate marketing was juicing. I noticed that there were a few different juicing groups and detox groups, so I knew that that was something that would be worth my time and energy pursuing. So whatever your niche is just look in the the search bar and start looking at groups just join the most popular one, so you can kind of see.

Obviously that’s going to be where you’ll find the most engaged people. So it’s worth checking out and seeing what kind of conversations they’re having what problems they’re having what kind of things are talking about? Maybe there’s news. There’s updates and you’ll find out what people are talking about in that niche, and it’s going to it’s going to give you an advantage, but you just right now. You just want to see that it’s popular there’s people talking about it and that there’s interest so that wraps up fundamental foundation number two so guys once you have your platform and once you have your niche, it’s time to figure out the content, that’s right! Content is number three, so with number three being content, you guys already know that content is king content.

Basically, is the deciding factor on whether or not you move up you move down or you stay neutral. So, if you’re coming into this new, unfortunately it’s not as easy as just planting your flag and saying you’re the expert right you’re going to want to have some stuff. That really proves, without a shadow of a doubt, that you know what you’re talking about, and this can be done in article. It can be done in pictures, infographics, podcasts, really any form of media that you decide you’re comfortable with and the more you put out.

The more of an expert you become not just to other people, but really to yourself. You know you get better at talking about that thing. You become more confident talking about that thing and, as you become more of an expert, your content gets better. The way you talk and portray yourself in and speak and your voice gets better over time and that’s kind of the the best compounding effect is because you might feel a little.

You know not so confident at first but the more you do this like it just builds and it becomes really really cool because then people believe you people believe that you’re an expert, because you get confident about what you’re talking about and by staying in your lane. You really show that you’re an expert and you to others when they come across your content, that you are the expert in that field.

So one is the perk that you become the expert you’re seen as the expert now. The second thing, the second like perk, is you’re. Just it’s seen that you’re active in the field. You know a lot of people get hesitant to buy books when they’re a little older, because you’re afraid the content doesn’t really hold up anymore. So, especially with things like social media and things online, the game is always changing.

The game is always growing right. Things are shifting constantly so a book like, let’s say in social media marketing that came out in like 2008 you’re going to be super, hesitant to believe the content, because it’s so old. So if you’re like going off the content that you made two years ago three years ago, it’s stale you know, so you want to make sure that you’re pumping out active content, because people are like alright.

This guy’s always posting content, he’s freshening the game. He knows what he’s talking about he’s always posting like the most up-to-date content and they’re more likely to believe you because you’re on top of it you’re like you, have your finger on the pulse and you’re like alright. I know exactly what’s going on and then they come to you because they start to trust you and they go okay, it’s easier for me to get my knowledge from this guy, because he’s constantly he’s been right before and he’s constantly providing me the most up-to-date content.

I don’t have to go to this site. I don’t have to go to this person. I can just go to this person because they’re the expert, and they know exactly what’s going on so the last perk of creating relevant content – is that it builds your audience and it really gives people more of a chance to find you. We we’d all love to have like that. One homerun piece that just knocks it out of the park and all of a sudden everybody knows our name and everyone.

We want to work with knows about us and all of our customers instantly want to buy from us right, but that’s just not how it works. You know it really does take shots. It’s like that. That wing risk that Wayne Gretzky quote where he mentions, like you, miss 100 % of the shots you don’t take. You know the way I like to consider putting out content is pretty much like like hooks. You know like like you when you’re fishing and you have hooks in the water and like if you only have one article, if you only have one piece of content, if you only do one picture, that’s like having one hook in the ocean, so with that analogy, In mind, do you want to have one hook in the ocean, or do you want to have hundreds of hooks in the ocean and really care and tea that you’re bringing home a fish like that? It’s it’s really that simple! The analogy is just that clear and by posting content on the regular and becoming someone who’s active in the community, it really builds all three of those.

So you know people see you as an expert. They know that you have your finger on the pulse, that you’re active and three. You just have so many hooks in the water that people are bound to see your content and that you’re getting better all the time. So my question for you guys in the comments section below, is what niche are you going into and what platform are your going to be using, go ahead and comment in the section below and let’s have a conversation? If you have any questions, I would love to bounce ideas back and forth.

Now, hopefully, you guys got some value out of this article, if you’re looking for a course check the description, the links below I’m recommending Ryan Hill jurist influenced a revolution course because he straight gets from A to Z on what it takes to start a personal brand And actually monetize it and start making some passive income. He gives you everything whether it’s email swipes a sales script, exactly how to do a webinar exactly how to make a product.

It’s insane value, and I can’t recommend it any more than I already have. So, if that’s something that you guys are interested in, go ahead and click the link below, so you guys got some value from this article be sure to subscribe. Smash that, like button, if you’re already subscribed – and I appreciate it guys always remember the goal – is progress, not perfection so make sure to keep taking action, and I will see you guys on the next one.

This is Jesse unlocks signing off bye. You

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HOW TO BUILD YOUR PERSONAL BRAND ON SOCIAL MEDIA – Marketing Tips for Businesses at a Mastermind

Soho Soho college basketball, hey Kelly, Garcia. We need an elevator we go. Insanity is Kelly here. Oh I’ve been telling you guys it’s my birthday, it’s that right yeah. I expect this to be a phenomenal conversation exploration in terms of what we’ve all learned together and how we can be supporting each other and really leveling up our game in our life and in our work in our communities and our families.

I didn’t even know I was supposed to talk about personal branding. No, I’m kidding, I’m teasing you so hello, everyone, I’m Brian, I’m very grateful to be here. Thank you to Kelly for organizing these amazing group of people. I basically spend all of my time thinking about branding and thinking about how we can you know. I have several different thesis, — iz, that I try to live my life by, and I do want to make this as interactive as possible, but I’ll just take him way up.

You know in terms of macro thinking, I think that we’re living in the best time to be alive as a human being, and I think that yeah we have things that are not going so well in the US and in the world. But if you think about 50 years ago or 100 years ago, the things that our great-grandparents were dealing with the Black Plague, you know starvation. I think that things are really really improving and I think that we as humans are good.

I mean we have the capacity every single day to hurt each other and at large we don’t, and so you know, my macro thesis is like. I think that we are great people and I think that we have are living in a very exciting opportunity with the technology age that we live in, and I think that creating a personal brand, if you want it, is the smartest self investment that you can make And so you know I work with.

I have a branding company I started at six years ago. We work with some of the biggest brands in the world Intel salesforce.Com, KPMG you’re, not European United Nations, as well as smaller companies startups entrepreneurs. Actually, one of my favorite clients is in the room right now Time Inc, which is a incredible biotech company traded on the Nasdaq solving Stage. Four pancreatic cancer in a non-toxic way.

And I think that you know all of us whether it’s our company or organization or our law firm or our book, or are just story of selfless giving thing. We all have a story to share, and I think that what’s exciting for me about that is you can actually monetize that now you know, and in the past it was either. You chose between working, a crappy job at the bank that you didn’t really like to make eighty five thousand dollars a year to pay for the apartment in the to kids school, and you were basically at a three or four out of ten happiness scale, because the Alternative was do what I love and don’t make any money.

I think it’s flipped, I think now it’s like you actually have a much much much better chance of making a lot of money doing what you love, because the variable that no one really thinks about is yeah. You have to the skill and the talent, but the thing that separates you and I is if we’re basically the same amount of talent and you love it you’re going to spend 18 hours a day doing it, I’m going to spend nine and you’re going to win And you should win, and so the variable is the time that we put into it right, and so that’s that’s how I think about why I care so much about branding.

Everyone has a story to tell whether you’re solving you know the most horrific disease or whether you’re you know trying to sell a pen. You know why and I’m fascinated with the why behind the story – and so I would actually be very curious since in the in the sake of interactivity, for this for this group to know if you have a personal brand, if you want a personal brand and what Kind of frustrations or questions or concerns do you have.

Maybe you want to sell more books right yeah? So what can like? How does that look? Maybe you want to get more speaking like we have a chance to just talk for a minute cuz. You know you wouldn’t stop talking to Thomas, but maybe you want to. Maybe you want more speaking engagements. Maybe you want your personal brand to be more aligned with you know, as known as an international speaker, that’s kind of that’s what I’m hoping to gather from you guys and gals like.

Where are you? What do you want, but I think it’s: how do i? How do I present myself to the world in a way that’s consistent with how I actually want to be spending my time right? If it’s, if it’s the purse, if it’s the professional brand, then it’s? How do I present myself in a way that attracts the people that I want to buy my stuff or attracts people that I want to pay attention to what I’m offering? Maybe I’m not selling anything right now? Maybe I’m offering free clinical trials for a treatment.

You know, and I want to spend, send more people there or maybe it’s the opposite. Maybe it’s listen. I have a job and kind of like you know have it. I have a job in Ernst & Young, I’m a senior executive Alva, but I would also love to do more of this stuff. I’d also love to do more speaking. I would like to do more empowering the youth. How do I do that or you know, maybe not even how do I do that, but that’s where I’m at and then what I’d love to do is kind of context that, where you’re at and then maybe offer some tips, that I’ve been able to see that, Where they work for clients and individual influencers and cultural influencers and brands, so is that helpful if tomorrow woke up and all my financial needs were like met, I’m good for the next 20 30 40 50 years? How would I spend my days? What would I be doing, Who am I you know, and so in with that you we can start to really start thinking about.

Okay, then, to your point, Howard, how can I start to spend? How can I actually, if I had all the money in the world, how would I spend my days and then that’s step, one which is easy and then step two which is hard, which is why 99 % of the world doesn’t actually do this is now it’s Time to meet for me to actually start filling my days like that, it’s a very different thing right. So why don’t we just go around the room, really quick and just kind of like tell me where you’re at with that, and then I do want to do like if you have practical questions that you’re in your mind and that can kind of shape the way That I talked about this and now can you do what you want to do, not quite love and I’ll stay with it, even when I move to another job? Okay, so it’s almost like you want to create you like the way that I’m looking this is you want to basically create a personal brand for yourself that will lead you into that next opportunity.

So you have an opportunity to create a personal brand. You can basically create your own job right now, while you have the other job quietly on the side, that’s going to look almost exactly like what you want to have next. That would be my that’s like my quick take on what you can do, which is start writing articles right now about how you see it going because here’s what will happen – and maybe this is just the easiest instead of going around and like maybe I can just Like listen, then we can make any kind of like jam, but job.

Thank you. I know I know so so so I would say a couple different things for you right and, and is why don’t you start becoming a thought leader on this right now, there’s nothing holding you back from that right through articles put them on, LinkedIn put them on Medium here just going to happen, this one’s going to read one they’re going to have the job that you want they’re going to say, I want to hire her.

It’s pull marketing right. This is another kind of theme that I talk about. I guess I didn’t even really talk more, so doesn’t matter yeah. This is core it, so so pull marketing is. When people come to you. This is what happens to me. I have a man right here. His name is Mao say hide him out. Guys mouth follows me around during the day: okay and he films me and you guys, might all think Bryan you’re a narcissistic piece of great that and that’s what everybody thinks and that’s fine.

But here’s the thing that here’s the difference, what what I’m really doing right now is proving the future of personal branding. You know in a way that tests a theory on myself with my own money in my own energy. In my own time right, I actually think that what we’re doing right now and we’ll put this will make a cool article for Kelly Kelly will be happy that I’ll help her with her mastermind connect will put this on.

My YouTube page will put this on my Facebook page and, what’s going to end up happening is – and it’s happened already – I’ve closed literally tens and tens and tens of thousands of dollars of business. Because someone said, I saw your article on YouTube and I want to know if you’ll come, make a six-part article series for the department for the dry cleaning Association of America about marketing.

I have never heard of the dry cleaning Association of America. That’s pull marketing and that’s what you should do right pull marketing is, you know, push marketing is the old way it’s dead, knocking on the door, emailing, cold, emailing, cold, emailing, LinkedIn spam all day long. You know hey and then in some cases they even forget to change the word name to like your actual name. You know: hey name, you are a perfect person for my new business, I’m like yourself, you know, like you know, you didn’t change the name, Thomas bro.

You know, and so I think that you have a chance right now, start making articles start, putting up articles start thinking through start a podcast start a podcast right now, where you interview people that you think are doing it well, and this isn’t throwing your organization on The bus – this is just you simply offering another way of thinking about things. I would find the five to 10 to 15 to 20 top leaders right in your organ, your mood in your world that you respect and I would have them on your podcast they’re, going to share that podcast with all their network, which is by the way, the Right network for you to get yourself into that world, that’s what I would do! That’s how I would think about personal brand from your perspective, create your own job right now, while you still have an income, so start small, do one article and then and then real then read that article into a phone and uploaded as a podcast and then read That article on a article and upload it to a YouTube, I’m serious right start with the article start, the article, but here here’s the other thing that I think is important for everybody.

That’s thinking about this and any capacity distribute that content across all the places that people are paint like everyone says people buy from people they what they trust. But that’s not true because before I can trust you, I have to know you, people Bible do they know and people buy from people. They remember right. People buy from people, they trust I can’t buy. I trust him because I know him.

We see each other once a month for the last four years. I know him and he’s memorable, I know you and you’re memorable. I know you and you’re memorable. There are people that you know that are like what was that guy’s name again, and he did the thing what he does you, we all we’ve all been there right, you’re, never going to buy from that guy or that girl cuz. You came from more than name people buy from people, they know and are memorable, so you have to make people know you by putting your stuff out there, and you have to be memorable, your stuff being good and that’s just kind of a principle throughout all of It your story’s amazing, your story’s amazing.

Your stories like the stories are amazing, but now, where do they live? Because what happens with most of us? Is they don’t live anywhere? It’s the first time ever told this story. How long you guys on each other right? They don’t live anywhere, let them live in the world and just read what happens, pull marketing. It all comes to you. It all comes to you. It all comes to you. I don’t mark it at all.

I have so much business coming in right now. I don’t mark it at all content and we put it everywhere that makes sense for evil yeah. I can give you my best advice right now for free, so here here’s what I would think – and this is like the value. I think I think the value of why I’m here like hoping to do this for all of you right that there’s two different things that you said that we’re really interesting to me.

So I’m listening to every single word, you’re saying and my head’s going. The first thing is: maybe what you need is a Critias is a sales partner yeah, you know so there’s there. You know a lot of people struggle with this there’s art and there’s numbers, and it sounds like you’re an artist, but that doesn’t necessarily make you a saleswoman which is fine and the fact you’re identifying. That is already shows me that you’re like tapped into yourself and that you’re already one step closer to winning, because most people are naive to the fact that they suck at sales and then they so the soap.

But that’s like I don’t and, and, and you know, if you don’t want to do it, you’re not going to do it so like recognize, but there’s a couple there’s well, it depends if this is. If this is how yeah it’s self-aware, exactly if you, if you’re paying the bills with this, then yeah you suck at it like? So so you know, but here’s the thing there’s a couple different things. The first thing is find yourself, a partner that, like there are people out there, that I love to sell things.

I love it. There are people out there that love to sell things. They would be happy to sell your product if they believe in it right. That’s the first thing, but the second thing is: I think, that yours, the way that you just the energy that I got from you guys your I can tell you believe in your product. You tell me that you believe in your product. I can tell so that’s the that’s the part where 99 % of people fail, because they’re selling something they don’t actually believe in and it shocks me when I talk and I talk to senior level executives and I’m like.

What’s the deal your sales are going down and they’re, like, I don’t believe in this product and I’m like, but you make 1.8 million dollars a year to believe in this product and they’re like I don’t so you’re the money is actually not going to be enough To motivate you to sell the thing that you don’t believe in I’ve, seen it time and time again, what I will say is this you’re still in the push marketing mentality so you’re talking about you, you just gave me three ideas that I think that if you Execute a smart Facebook ad strategy you’ll make six figures in the next 12 months without selling anybody.

Here’s what you said to me. You said I want. I want to get into more corporations and I’m starting to do that for anyone. That’s trying to sell anything. A book anything trying to get your podcast in front of the right people Facebook’s ad platform right now. I don’t know how much of how much time you guys spend actually how many have ever run a Facebook ad campaign in this room, cool half of you.

How did it work? Yes, it worked. No, it’s! Okay, not really because artistic things perfect, so you haven’t sold so you haven’t been to sell. So let me tell you exactly what you should what you should do to sell your course or your conferences or you as a speaker or as a consultant. You can actually target so I I would create various pieces of content. If I were you, though, the woman that told you about the military opportunity, the veteran I would start I would.

I would do that. I would offer that I would record that I would put it up on my Facebook professional page and then I would target that same article too. So read this we’re doing this right here, this mastermind I’ll put it up. On my, I have a public page on Facebook will upload this article to that public page it’ll live there and it’ll get hundreds and hundreds of organic views, and that’s great.

Sometimes thousands and tens of thousands just depends, but I’m I’m more interested in taking control over the tools that exist. So what I could do is I could literally publish this article and boost this article. There’s a button that says boost post. That’s how you run a Facebook ad, if I’m talking in a way that you guys like what is this guy talk, it turns into response bad and I’m. I would focus it on every single military there’s a place that says interests.

I would put every single military group in the country in that interest box. Now, what’s going to happen, is you’re going to spend 21 dollars in it in front of 5 to 7,000 relevant military people in the US, and one of those 7,000 people is going to be like? Oh, I want to do that for me here. That’s number. One number two same idea with the corporation’s: you can actually target employees of the newspapers, employees of Ernst and Young you’re, going to show up in Kelley’s feed, imagine Kelly’s the Human Resources person or the person that’s in charge of bringing in outside speakers.

You can target that on Facebook and now, all of a sudden, your 30-minute corporate speech that you were going to do anyway is in front of 1,800 of the decision-makers across America in the corporate positions that you want to speak to anyway. No, I do the whole thing. I’d put the I’d put the whole thing up, so they know exactly what they’re getting no surprises. Here’s! What I do, here’s, what you’ll get do you want it or not? You’ve brought in 15 shitty speakers in a row.

Here’s the 30 minutes that you get with me right, you make. I see, people smiling like it’s really happening, that’s a huge thing for you and then the third thing is the middle school thing. You run an ad, you do the middle school thing. You do! The article take 30 minutes, 20 minutes 15 minutes up, and you run it against the principals and the teachers at every Middle School. In New Jersey, New York, Connecticut and Massachusetts, you will get more invitations to speak, and your call to action is message me book me and it takes them to your direct message or to your website where you sell your stuff and that my friend will help you Build an actual business without having to sell anything right now on a camera and see who that starts to attract.

You can only be yourself now. If you don’t want to be out there, then that’s a different story, then you don’t, then you know I never tell. I actually don’t think most people should do the whole like filming all day. Every day thing. I think that’s it’s a ton of work. You have to be on all the time, but like it’s, my truth like I’m. Actually, this is this, is me, and so it works for me. If that’s not your truth, don’t do it, you know, and so the branding thing is weird I mean that’s, that’s your individual opinion, which is fine, but the the branding thing is like, even if, in order for you to do what you want to do, you have To have a brand in order for you to do what you want to do so if you think that it’s I want to be behind the scenes, then why don’t you turn the grapes of the your favorite wine into the lead character of all your content? I’m serious finally find the Malbec grape.

I don’t even know I mean I don’t know anything about wine, but like find the grape of your favorite wine and let that grape be the person that it’s like the ghost of Casper Casper mattresses is there. I don’t know the CEO of Casper mattress. Is this it’s a ghost so find them. So so let it be a grape for you and let that be the the thing that drives the entire brand. You can be the brains behind it, the architect, behind it, to make sure that we’re doing right by the world and we’re not used.

I agree with you like this is terrible right, but but the alternative is like you saying this is terrible, isn’t helping anything if it’s just you saying it’s terrible at a table for people, it’s a big thing. If you say this is terrible and here’s what I’m doing about it and I’m documenting that in the process, because what I can tell you is people will attract to that and you will start to a tree.

You will start to build your tribe right and then let your try like – and it’s like – and I would also even say here, are my beliefs. I think that I think there’s a lot of things that are going wrong in the world. I think we should start creating more thoughtful brands, and I want to start with these with these grapes and this wine and I’m going to show you the process of, and then you become almost a meta brand, meaning I’m going to show you the process of how You build a brand doing good, it doesn’t matter if it’s wine or bottles of water or tea or notebooks.

It’s the theme of building a brand doing good. That becomes your brand, you know, and so that and if that’s because that’s ultimately what you have deep down inside of you, whether it’s the wine or the Russian or whatever you see, there’s a lot of that. You want to mend so use that as the driving force behind the brand and document that brand and then people sort of said, oh he’s, the guy that did that whole.

Like you know the great thing, but what was more interesting and then the great thing was how he showed us every step of the way here, our employees, here’s how we treat them. Here’s what the grapes come. Here’s the fertilizer that we don’t use, here’s the organic soil, here’s the property, here’s my family business. You know what I mean, that’s how I’d think about it see so a couple different things.

You know this is maybe obvious or maybe not obvious. When I, when I first heard a coaching practice, what I did was, I did two different lists. The first was a list of my dream team clients and I would contact them and I would do I would send them in their house like flowers, and I would stalk them on Twitter see what they cared about and send. I sent one guy like a jersey that actually worked. The second thing is find the three or four or five or seven or eight clients.

You’ve had already asked them two questions. Number one: can you refer someone else to me number two, which most people don’t do, which is what else can I help you with, because you already have that trust and what what you’re going to find is they’re like. So you help me with my day-to-day planning. Now I’m ready to do X, I don’t know how to do it. Can you help me with that, and hopefully the answer is yes right.

It’s like I’m actually ready to share my story. I want to write my bio on LinkedIn and I don’t know how to do it yeah, I’m sure, and then all the sudden, you go back to your eight of their clients and say: hey. Have you thought about writing a bio on LinkedIn yeah? But I don’t know how you have eight more new. You have eight more hours for this week and then that that momentum continues to build and then before you know it, you have.

Six years later, you have like a digital service agency. That’s exactly my story. I started out coaching people on public speaking. I was a speechwriter for Bloomberg’s administration in New York City before I left to start my own thing, and so then that seemed like a really easy transferable skill. I went to San Francisco and I started coaching executives on public speaking. That was how I started.

I was a public speaking coach six years later, this we’re doing clients all over the world, so it builds up, but just focus. Some people are trying to network and meet new people and new people, but we have 8 to 10 to 20 people right for your face. The other thing I would say – and this is something that actually I will plug if Thomas the immense amount of credit for find one or two or three or five champions – people that believe in you so much that will do anything to bring you business.

That’s what he does for me find your champions Jesse I can guarantee you have them and take them out to dinner and say listen. I need your help. I believe in this so much. I know how much I’m benefiting. This is a real issue in our society and I need you to help me find business, no one’s going to say no to that cause that you’re doing it’s not like you’re trying to like build the plastic bottle company of America.

I know Vito would probably the CEO of that company and then one more quick thing that I know I know we’re moving on, but I would do all of it. Every single piece of content that you create from now on on any social media platform should say at the end of it. Contact me for a free consultation, everything and then you do a 15 minute consultation and you give them your absolute best stuff in 15 minutes and at 15 and here’s the key Jesse cut it off.

When you hit 15 they’re not going to want to stop when you hit – and I used to do this up 15 min – and there was ninety two minutes later and I was like – I just lost the you know at 15 – cut it off and then say: if You want to keep going with this. I have a 1 to 4 part package. I’m happy to talk about this is some of this is some of the idea of what you’ll receive working with me your best on 15, but every piece of social content says contact me for, and every single bio in every single social platform that you have booked Me for your free Pepsi collect it, connect it to a calendar or one of these.

You know automated apps, where you can update your calendar. So it’s it’s there’s, no friction. They can go in there here. The three days here: the 15 minutes boom 3:00 to 3:15. 4:40 and then all the sudden, this week you have 17 new fruit, 15 medical station, one or two of them turn into a client. There’s your nut for the next month or two and you keep and it’s just just keep being scrappy for as long as you can so a couple.

It’s a great point, there’s a couple things. I’d say the first thing is you can do one or two things you can if it sounds like, if Jesse is looking for more clients, I’m assuming you have time right. So if you have the time to do it, then do it if you’re in a place where you don’t have 15 minutes or you can’t take five hours out of your week and maybe that’s where you’re at I don’t know. I don’t know what your schedule looks like, but maybe you don’t have five hours to do that.

What you can do, then, is you can say, learn more about my services here. You send them to a page where you actually ask them to fill in information if they’re not interested, they won’t. They won’t take one second to fill out an intake form and that intake form can be. What is your biggest goal? How much are you willing to spend? You know what is your monthly investment range? What have you tried in the past that has do four or five questions that are pretty basic and if you can’t even take the time to fill that out, then I’m not going to waste, not even always 15 minutes with you.

I love your title. Your book, by the way, that’s great that’s a stanford project and I think you’re, a hundred percent right like you need to own your power. You know like don’t when I hear i’m going to go, get an MBA, i’m like oh you’re lost and then that’s my own opinion and i’m sorry. If I offend anyone here for that, but like I’m like, oh you don’t know what you want to do. That’s why I went to law.

I was like I’m going to law school like I want to be. I wanted to be the mayor of New York City and as a good seal you’re going to you go to law school. That’s why I would say last week I want to be the mayor of New York City and like didn’t. Well, I don’t let’s too many people you have to please with anyway, but I just man I just I really see, but but you go to Stanford and you say like this is my: this is my project for the year yeah, it’s the next book.

It’s the next documentary you you’re going to hire me to do this, for you and and also do your program and like, but you don’t need to destroy my insane anything. Do what you want by the distraction of the program for a year just make sure you’re doing it for the right reasons? Not because you need a break or you know, I’m saying yep, that’s cool, so if it feels good for you good, for I just don’t want you to lose momentum.

Yeah you’re, amazing, I mean we’re going to be searching for voice, saves us time. You know. Buy me more water and the water shows up in the your house to you we’re just going to be a car is going to. We see things through audio as a time saver I can. I can Joey, you can drive your kids to school and listen to your podcast. You can take a shower and listen to your podcast. You can cook or you know, smash grapes and listen to a podcast, but you can’t read a article.

That’s why podcasts are going to win every single piece of content that you produce from now on has to be like, be an early user of our app or be the first to know when our app is ready and you collect the name in the email and Then three months from now, six months from now, you already have a thousand or 2,000 or 3,000 or 5,000 people, and in the meantime, what you can do is for the next every week for the next six months.

You set you, keep the people warm, you can’t collect her name and her name of my name and all of a sudden like six months from now is the first time I hear from you like who’s Dan right so every week you should do something for them. Surprise them send them is going on around learn any language. Duolingo really also do duolingo. Not yet. Oh, it’s dueling, sorry out there getting a lot of buzz, so you can do that because I have waste and YouTube.

I have already some good. You have some yet that I could promote my app, but the only thing that’s stopping me from ever. You know. Is this somebody’s going to steal my idea? No, you don’t need the patent it I mean. You know it’s nothing to steal your idea. Here’s the thing! Here’s there’s two there’s two big problems: everyone is this, I’m so happy that you’re saying that cuz everyone is so scared of everyone’s stealing their idea.

There’s two things to think about number one. Your idea doesn’t mean anything right now, because so she could. I can steal your idea now: do I have 80 hours a week to dedicate to actually building it? No, so I can’t study it second thing: is this the reason and the only reason that people are going to download your app is because number one they want to learn about flamingo, music and guitar, but number two and much much much more important? Why not going to buy your book and not the other hundred books out there, because I, like you and I, like you and you’re, a good dude and I’ve known you for like a year now and you’re a good dude and I’m going to support you.

So if I Spade 399 on your app, even if she steals your idea, I’m still giving you three I’ll give her for you, 99 I’ll, give you three ninety-nine and I’ll use the one, that’s better. So the reason that I’m so I I believe so much in the personal brand is because the only way for someone to like you is to know you people come, we were in Guatemala. Two weeks ago I was given the conference there. I had a hundred people come up to me.

I’ve been I’ve spent five days in my entire life in Guatemala. I had 100 people come up to me and say your articles are really helping me. I’m here today to meet you and I’m like from where, like oh, I took a bus to up from two hours from here to me and I’m just like Wow. This is like that was one of the times where I was like this is real. This is like, why listen? Why do you go to concerts of people? We’re not? I can buy your music online.

Why did we go to your concert? Because I liked you and the only way I like because we you’re married and like I knew you from her but like what about the people who don’t know you know, people thought 8 billion people out there that need that. You know that’s why. I really think that all of your content should start to go out there and connect to a mailing list, and then you take the time over the next three to six months to let people get to know you here.

I miss my wife, it’s Kelly and we’re here today in Brooklyn. This is where we look down that we live in Brooklyn and for those who don’t know about Brooklyn Brooklyn awesome, you just start educating people about the Flamingo scene in Brooklyn, start interviewing people and then every week you give some and then, by the time your app Drops everyone’s going to be like yo, this guy has been giving me so much value for the last six months.

I’m going to buy it and share it like people have it wrong. People are like here’s, my app buy it, I’m like who are you here’s my product, buy it here’s my speech by it. Here’s my book buy it I’ll, buy 25 of your books. Now that I heard the story, but if I don’t hear the story and since we can only do this with twelve people once a month, that was the past that was 15 years ago now. We can do this with millions of people every second of the day because of social media.

So that’s what I would say start building out lists now offering the value letting you know you do a weekly live call with your community. What questions do you have? What can I answer for you? I do that all the time I do live calls all the time and literally it’s. What can I help you with and guess what I sell at the end of that live, call, nothing and guess what happens. People hit me up and hey, can you can you consult my company? Hey? Can you like pull marketing? I never sell anything.

It just comes to me same thing with the app you wouldn’t have to sell the app you’ll put it up, and six thousand people you’ve been communicating with for last six months will download it so guys. Thank you so much for for the questions. I hope this was helpful if I can be helpful to you in the future, please, how do I get I’ll give you their

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HOW TO BECOME AN INFLUENCER ON SOCIAL MEDIA – PROFITABLE PERSONAL BRANDING

What is the future millionaires? Jessie unlock tier, the unlocked entrepreneur, coach and my goal with this blog is to help you unlock your ultimate lifestyle, so real, quick before we get into the meat of this article, if you guys are serious about you, know, becoming an influencer and making passive income from It be sure to check out the links in the description below, because it’s going to have a lot of information and valuable tools that you can use to get ahead so excuse the mess we just moved into our new place.

So it’s a little scattered. But let’s get into the three fundamentals: the three foundations that you really need to become a social-media influencer number one is a platform. Now what a platform is is basically, where do you want to start if you’re just getting started? Just think of one platform where you want to get started, this can be Facebook, it can be YouTube, it can be Instagram, but you have to have a platform to decide where you’re going to influence.

So, let’s say you’re getting started in YouTube now with YouTube. You’re. Obviously, going to be making articles you’re going to want to be somewhat comfortable on camera, because you know it gets easier, the more you do it now. If you want to go on Facebook and kind of build your influence there you’re a little more comfortable on Facebook. Facebook stope, it gives you options and you can actually either start a Facebook group.

You can do article if you want to do Facebook live if you’re down for the challenge. That’s pretty cool and they’re. Giving a lot of you know beef to it. So you can do lives or you can kind of go behind the scenes like a lot of people, are doing personal branding and actually making a lot of money just doing Facebook groups. They build a group, they post some content, they get people to check it out and they sprinkle affiliate links where they can actually start making some money.

So it really kind of comes down to your preference and Facebook gives you a lot of options. Now. Let’s say you want to tackle Instagram as a platform. Instagram is cool if you like, working with images and you’re down to either make your own images, you know, take cool photos set up cool settings. Take pictures of accessories, clothing, shopping brands more of that route. If you want to be that kind of influence, like a fashion, influencer or you’ve, been like a cooking like a chef, influencer or like that, would be dope for Instagram.

However, you’re not super limited to making your own content, you can also basically be a curation page where, let’s say you like cars, you’re really into cars, you can look at cars all day. You know lots about cars right. You can make either a luxury. You know cars page, you could make it old-school cars page like hot rods and old motorbikes, and maybe old cars and vehicles that they used to use in old school movies like that could be a niche you know, but these are just options that you can do With Instagram, so Instagram gives you a lot of options as well.

You can either create your own content or you can pull together a page of similar themed content now. The second thing you want to have is a topic in our niche. I’ve heard it said niche. It just kind of depends on on how you want to say it doesn’t really matter, but having this is going to be super crucial, because it’s what you talked about so, for example, you want to start thinking in ways of like what are your hobbies.

What are hobbies that you have that other people have like that is more of like a broad thing, that you know that people like and there’s a few ways that I can give you on finding this niche, so that you know it’s a it’s. It’s a popular ish niche. Now, let’s take a look at health and fitness. When you look at health and fitness, it’s a really broad topic right, but when you get down to it you know it could even go into like fitness and nutrition is kind of the crossroads.

Then you go into fitness and there’s all kinds of different Fitness right. There’s p90x there’s lifting there’s running. There’s you know, triathlons, there’s marathons, there’s yoga, there’s all kinds of different topics right: those are all niches, so maybe you’re a gamer bu. You know – and these are the experiences that I know – maybe you’re a gamer – maybe you’re a lyft – or maybe you like meditation, maybe you’re – into tarot card reading.

You know just start thinking about the things that you do and the stuff that you read up on the stuff that interests you in that you find yourself going back to again and again. Another way to find a good niche is actually what I call the the magazine test and a way to find a good niche and one that’s actually profitable, is by looking and seeing if there’s already a magazine out on it on that topic, and one way to Do this is actually through Amazon.

Amazon is like the they’re, just the biggest store on the planet. Basically, and if you go on the the books segment, there’s an area for magazines and they you – you will see all kinds of magazines that not even Barnes and Noble has but what’s important to know is that if there’s a magazine on it, that means there is Enough demand to make that magazine, otherwise it wouldn’t waste the time or the energy to make it happen.

So if there’s a magazine on the chances, are it’s popular enough to make a magazine on now the next way and like more like the last way of finding a good niche that I’ll recommend in this article for today is actually going on Facebook. So if you’re probably already spending time on Facebook chances, are you know about Facebook groups? Now, if you go into the search bar and you search whatever your niche may be, and let’s say it’s tarot card reading, you’re going to find groups on it and you want to make sure that there’s at least at the minimum, like 5,000 people in multiple groups, If there’s only like one group and there’s a few hundred people, it’s probably going to be an uphill battle.

If you choose that as a niche now, if you find something more popular, you know like something I looked into when I was doing affiliate marketing was juicing. I noticed that there were a few different juicing groups and detox groups, so I knew that that was something that would be worth my time and energy pursuing. So whatever your niche is just look in the the search bar and start looking at groups just join the most popular one, so you can kind of see.

Obviously that’s going to be where you’ll find the most engaged people. So it’s worth checking out and seeing what kind of conversations they’re having what problems they’re having what kind of things are talking about? Maybe there’s news. There’s updates and you’ll find out what people are talking about in that niche, and it’s going to it’s going to give you an advantage, but you just right now. You just want to see that it’s popular there’s people talking about it and that there’s interest so that wraps up fundamental foundation number two so guys once you have your platform and once you have your niche, it’s time to figure out the content, that’s right! Content is number three, so with number three being content, you guys already know that content is king content.

Basically, is the deciding factor on whether or not you move up you move down or you stay neutral. So, if you’re coming into this new, unfortunately it’s not as easy as just planting your flag and saying you’re the expert right you’re going to want to have some stuff. That really proves, without a shadow of a doubt, that you know what you’re talking about, and this can be done in article. It can be done in pictures, infographics, podcasts, really any form of media that you decide you’re comfortable with and the more you put out.

The more of an expert you become not just to other people, but really to yourself. You know you get better at talking about that thing. You become more confident talking about that thing and, as you become more of an expert, your content gets better. The way you talk and portray yourself in and speak and your voice gets better over time and that’s kind of the the best compounding effect is because you might feel a little.

You know not so confident at first but the more you do this like it just builds and it becomes really really cool because then people believe you people believe that you’re an expert, because you get confident about what you’re talking about and by staying in your lane. You really show that you’re an expert and you to others when they come across your content, that you are the expert in that field.

So one is the perk that you become the expert you’re seen as the expert now. The second thing, the second like perk, is you’re. Just it’s seen that you’re active in the field. You know a lot of people get hesitant to buy books when they’re a little older, because you’re afraid the content doesn’t really hold up anymore. So, especially with things like social media and things online, the game is always changing.

The game is always growing right. Things are shifting constantly so a book like, let’s say in social media marketing that came out in like 2008 you’re going to be super, hesitant to believe the content, because it’s so old. So if you’re like going off the content that you made two years ago three years ago, it’s stale you know, so you want to make sure that you’re pumping out active content, because people are like alright.

This guy’s always posting content, he’s freshening the game. He knows what he’s talking about he’s always posting like the most up-to-date content and they’re more likely to believe you because you’re on top of it you’re like you, have your finger on the pulse and you’re like alright. I know exactly what’s going on and then they come to you because they start to trust you and they go okay, it’s easier for me to get my knowledge from this guy, because he’s constantly he’s been right before and he’s constantly providing me the most up-to-date content.

I don’t have to go to this site. I don’t have to go to this person. I can just go to this person because they’re the expert, and they know exactly what’s going on so the last perk of creating relevant content – is that it builds your audience and it really gives people more of a chance to find you. We we’d all love to have like that. One homerun piece that just knocks it out of the park and all of a sudden everybody knows our name and everyone.

We want to work with knows about us and all of our customers instantly want to buy from us right, but that’s just not how it works. You know it really does take shots. It’s like that. That wing risk that Wayne Gretzky quote where he mentions, like you, miss 100 % of the shots you don’t take. You know the way I like to consider putting out content is pretty much like like hooks. You know like like you when you’re fishing and you have hooks in the water and like if you only have one article, if you only have one piece of content, if you only do one picture, that’s like having one hook in the ocean, so with that analogy, In mind, do you want to have one hook in the ocean, or do you want to have hundreds of hooks in the ocean and really care and tea that you’re bringing home a fish like that? It’s it’s really that simple! The analogy is just that clear and by posting content on the regular and becoming someone who’s active in the community, it really builds all three of those.

So you know people see you as an expert. They know that you have your finger on the pulse, that you’re active and three. You just have so many hooks in the water that people are bound to see your content and that you’re getting better all the time. So my question for you guys in the comments section below, is what niche are you going into and what platform are your going to be using, go ahead and comment in the section below and let’s have a conversation? If you have any questions, I would love to bounce ideas back and forth.

Now, hopefully, you guys got some value out of this article, if you’re looking for a course check the description, the links below I’m recommending Ryan Hill jurist influenced a revolution course because he straight gets from A to Z on what it takes to start a personal brand And actually monetize it and start making some passive income. He gives you everything whether it’s email swipes a sales script, exactly how to do a webinar exactly how to make a product.

It’s insane value, and I can’t recommend it any more than I already have. So, if that’s something that you guys are interested in, go ahead and click the link below, so you guys got some value from this article be sure to subscribe. Smash that, like button, if you’re already subscribed – and I appreciate it guys always remember the goal – is progress, not perfection so make sure to keep taking action, and I will see you guys on the next one.

This is Jesse unlocks signing off bye. You


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Online Marketing

Using Social Media to Build Your Personal Brand

We have an employee Isaac Irvine.

You didn’t tell me this Surprise. Oh my gosh ( laughing ) Isaac Irvine is one of our basically personal Brand gurus at work And we’re going to check out some of the things that he’s doing and how you all can use. It in the real world Ready to get started. Absolutely: let’s do it. Your personal brand is Really just your reputation or what people think about you And we’re going to use Isaac Irvine to kind of demonstrate some of these qualities.

So when we figure out what That personal brand is the most important thing. Is trying to figure out what you wan na be known for What sets you, apart from everyone else, So looking at Isaac’s profile? What do you think he’s all about? What is he trying to? What is he setting himself apart for Okay cool yeah, So I was just glancing at this. I get the very like he’s, deep rooted in being husband and dad 80’s.

Kid also Really proud of his Position over at GoDaddy – And he loves talking about Internal communications And I see a lot of positivity in the posting too – the voice, It’s very uplifting Right. He really talks about his Family is what’s the backbone of all. He does So a lot of the articles he does and things he talks. About is about his family and him being a dad and helping them out and really setting himself apart that way, So, at the end of the day, that’s what he wants to be known for just a rad dad, that’s tattooed up that likes Star Wars and Likes to be with his kids – And I got that impression – When I met him in person too Yeah, So this really lines up the personal brand online lines up offline.

Is that a really big Important thing you think: when it comes to businesses and-, You have to be consistent right, Personal brands. Yeah You got, ta really show the real you. So it’s super important To be consistent with it, So what’s the biggest Part of social media. What do you think the Biggest driving factor is: why do we have social media? Well, one of my favorite things and I think, while it Has existed to this day is that offers us a two way street a two way dialogue Right, So you can give sure Information about your brand, how you wan na, run your business.

What makes you you, But you can also have a conversation, then with your target audience. Yes, absolutely So you build that rapport even before they come into your business, while they’re at your business after they’ve left. Your business, And that to me is what makes Social media so exciting, Yes, Really embrace the social Right. Social media is about being social Like we have to have conversations What I see a lot of people do really with building their personal brand.

They try to make it all. About me me me me me, Oh my gosh tell me about it. They don’t actually just talk to people and say: hey, that’s really cool. I like that shirt or hey. I had ice cream there and start that conversation. If you could look at Isaac, Irvine’s Twitter here you can kind of see all the Things that he’s retweeting and commenting on and liking And really just having that Conversation being engaged, It’s crucial And a common misconception.

About a personal brand, is it’s not all about him? It’s not all about that person. It’s about how he helps the community and those that he’s trying to serve, And you can see that with What he’s retweeting too, on Twitter? It’s also things that are relevant to his personal brand, but it’s not him just pushing This content out there as original content – It’s like hey. I read this super great article that is Relevant to what I’m about, but it’s by this guy named Bob, So that also builds Potential relationships with other people in the industry, which is just a domino effect for potential success.

I love that And it’s really awesome too To build those relationships, because there are people that will help you build that community and that you can compliment This. Also works really. Well, in your personal lives or dating lives Like make it a conversation, If you just sit down for dinner, and you just talk about Yourselves, all the time, you’re not getting that second date, All right, I’m getting Dating advice, I love it So with social media and personal brand like yes, you wan na have Those conversations You also wan na create your own content or just let people into your life, And I love Instagram.

For that reason, Instagram stories is fantastic to just go quick little 10. Second, article of cool: this is my day. Or here’s what I’m doing and help people really relate to you and just open up I’m a huge fan of Instagram stories. It’s all about the gram. I love it Cool, so you have This great understanding of using social media For your personal brand And the next step is Really to just experiment Figure out what you can do and kind of go beyond just Staying in your comfort zone, It’s really easy to just be a thing and just post random.

Pictures of yourself all day But like if you check out Isaac’s Instagram here Yeah, I just pulled that up He’s got a lot of random stuff, There’s a ton of variety. So really what catches your eye! When you look at his profile Well, I instantly wanted To have a good chuckle’cause, I’m seeing him In a Santa Claus, outfit – And I wan na click on this, just because what could that caption possibly be And Santa Claus in April? All right, Oh well, when you Forget your hoodie at home and grab a jacket.

You have lying around to warm up and it fits perfectly. He really is living his best life and showing people how He’s living that best life. Definitely I see that And you’re right about experimentation when it comes to your personal Brand on social media, it’s not like one size fits all. Here’s your guidebook just follow that you’ll do great. No, you have to do trial and error Check the analytics and Metrics and see what works And what works for Isaac may not work for you or whoever else.

With a personal brand, You got ta experiment with Article with captions, with images with storytelling with Instagram Stories, go on and have conversations on Twitter, maybe check out LinkedIn. Whatever is relevant to your brand. Try it out At the end of the day, You’ll figure out it works, awesome, keep going and if it doesn’t scratch that off to not do in the future Yeah exactly.’Cause his audience is unique to him.

It’s personal, Hey! Look! He went to Voodoo Donuts, I’m hungry Justin. Thank you so much for coming in this was super helpful, very personable, And if you want more articles like this subscribe to our blog Look out for what we’ve done and what we’re going to do in the future.

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