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Online Marketing

A Beginner’s Guide to Branding Your Business

No one right, So you want to really niche down. Follow your niche to get that rich right. That’s a little little dad joke there! Ooh catchy, When I think about branding your business, obviously there’s a lot of questions.

Where do I start? Where do I begin First thing that comes to mind and I get asked by local heroes. A lot is target audience. Yes, How do you know what that is? How do you define that That is such a tough question right? So when I talk to a lot of entrepreneurs and people just starting off – and I ask them who’s – you, your audience Who do you wan na serve And they’re like “, I want to Have everyone, as my customer.

”, ( laughs, ), Give me all the money All of them. Everyone And that’s such a bad idea, because not only is it super expensive to try to acquire everyone, you become just a generalist, You’re, not really known for anything. I would start by figuring out who you actually like to serve. Who is your most preferred customer or your favorite person? To serve in your business And really make a story around that, So if you were my target audience right, I would say Emma she lives in California.

She really loves to surf and skate. She loves coffee, But she likes to spend a lot. Of her time on social media And really build a story, Around that, so when — He really gets me Right, Soul, mates, But so when I go and create My messaging and my content I create, if, for you and Your story and your pain and what you really want to solve right, Which makes me feel valuable Right and it’s for you, I feel heard Yeah And that doesn’t mean that you can’t help out Jessica or Sally or Billy when they come in and want your services –, Don’t forget John And John and Eddie right, But you can still serve them, but your messaging has to be about Emma.

So that makes a ton of sense to me, But it also just now Another question’s brewing, So that seems like a goal right So goal: one find your target audience, But it’s more than that when it comes to branding your business. So what do you do? Next? With goals in general, What other goals should I be keeping in mind at this stage of my business. Well, you want to define What’s important to you, What is your goal? You should have something That your trying to achieve otherwise you don’t really Know what success is, And I would really focus on small wins So first off get a Website is that first step And then get your first customer, And then you get your first 10 customers And then you kinda, grow and grow and grow, And that kinda snowball effects.

‘Cause a lot of business. We talk to. They get scared of all the Things they have to do Instead start small figure out what that first Small win: you can do and then grow from there. I do the same thing just when I wake up on a Monday morning: ( laughs ). If I think about everything I have to do for the whole week, — You’re goin’ back to bed Yeah Covers over your head, I’d be like “. Let’s this isn’t going to happen today.

.” It’s not actually Monday One of my favorite things about speaking to local businesses. It’s like they’re, so unique Right. Right So I imagine when it comes To branding your business, that’s something you want! To take advantage of right Yep, What is it about? My coffee, Shop or my retail store, that makes me unique. What makes me stand out Is that part of building your brand? Oh absolutely. You have to be unique right.

If you imagine a line and on this line, we have crazy and the middle is mainstream and on the right is prolific or unique. Well, you want to be Basically right there So like with your idea that The business I’m stealing the Coffee and Kickflips — There. He goes again. That’s kind of on ( laughs, ) that unique spectrum right, There’s a lot of just coffee shops, but there’s probably no coffee. And skate park shop right Well now there will be because He’s revealed our secret ( laughs, ) coffeeandkickflips.

Com, But so you want to kind Of make yourself different from the rest,,’cause everyone in the Mainstream, it’s commodity right And that’s why we build a brand. That’s why we try to be unique, is to try, set us apart and really be someone that Someone wants to follow And then kind of following up on that, I’m going to lean on you for a Lot of this is social media. Yes, Your brand, I was waiting for this part That platform is just so phenomenal at growing Your brand and your reach, So if I’m a small business owner, I’m going to lean on you, what are some of the Platforms that I should be on, if I really want to build that brand Yeah, so you want to be on Facebook, Twitter Instagram also don’t forget your Yelp and Google listings: Okay, These are the most important for a local business, But to your point about being unique, you know you already are, but you need to voice that Across your platforms, Super important Your speaking to yeah that specific Ideal customer rather Yep To come into your business and spend money with you And when you’re on social media too, you have to make sure That it’s not about you.

Yes, it’s your company. Yes, it’s your brand, But your brand is there To serve your audience And if you position them As the hero you win Absolutely Let your customers sell you, Let your customers get Your next customer in –, 100 % Because it’s word of mouth, which is social media Yep All right, So that’s a wrap. I want to give a huge thanks. To my co-host Justin, Thanks for having me Yeah, thanks for showing us and teaching us how to Brand, your business, a very hot topic: -‘Cause brand is everything I’m sure you have Questions and comments Be sure to leave them below And also subscribe.

So you Can get more articles like this Cheers, see you soon,

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Online Marketing

Using Social Media to Build Your Personal Brand

We have an employee Isaac Irvine.

You didn’t tell me this Surprise. Oh my gosh ( laughing ) Isaac Irvine is one of our basically personal Brand gurus at work And we’re going to check out some of the things that he’s doing and how you all can use. It in the real world Ready to get started. Absolutely: let’s do it. Your personal brand is Really just your reputation or what people think about you And we’re going to use Isaac Irvine to kind of demonstrate some of these qualities.

So when we figure out what That personal brand is the most important thing. Is trying to figure out what you wan na be known for What sets you, apart from everyone else, So looking at Isaac’s profile? What do you think he’s all about? What is he trying to? What is he setting himself apart for Okay cool yeah, So I was just glancing at this. I get the very like he’s, deep rooted in being husband and dad 80’s.

Kid also Really proud of his Position over at GoDaddy – And he loves talking about Internal communications And I see a lot of positivity in the posting too – the voice, It’s very uplifting Right. He really talks about his Family is what’s the backbone of all. He does So a lot of the articles he does and things he talks. About is about his family and him being a dad and helping them out and really setting himself apart that way, So, at the end of the day, that’s what he wants to be known for just a rad dad, that’s tattooed up that likes Star Wars and Likes to be with his kids – And I got that impression – When I met him in person too Yeah, So this really lines up the personal brand online lines up offline.

Is that a really big Important thing you think: when it comes to businesses and-, You have to be consistent right, Personal brands. Yeah You got, ta really show the real you. So it’s super important To be consistent with it, So what’s the biggest Part of social media. What do you think the Biggest driving factor is: why do we have social media? Well, one of my favorite things and I think, while it Has existed to this day is that offers us a two way street a two way dialogue Right, So you can give sure Information about your brand, how you wan na, run your business.

What makes you you, But you can also have a conversation, then with your target audience. Yes, absolutely So you build that rapport even before they come into your business, while they’re at your business after they’ve left. Your business, And that to me is what makes Social media so exciting, Yes, Really embrace the social Right. Social media is about being social Like we have to have conversations What I see a lot of people do really with building their personal brand.

They try to make it all. About me me me me me, Oh my gosh tell me about it. They don’t actually just talk to people and say: hey, that’s really cool. I like that shirt or hey. I had ice cream there and start that conversation. If you could look at Isaac, Irvine’s Twitter here you can kind of see all the Things that he’s retweeting and commenting on and liking And really just having that Conversation being engaged, It’s crucial And a common misconception.

About a personal brand, is it’s not all about him? It’s not all about that person. It’s about how he helps the community and those that he’s trying to serve, And you can see that with What he’s retweeting too, on Twitter? It’s also things that are relevant to his personal brand, but it’s not him just pushing This content out there as original content – It’s like hey. I read this super great article that is Relevant to what I’m about, but it’s by this guy named Bob, So that also builds Potential relationships with other people in the industry, which is just a domino effect for potential success.

I love that And it’s really awesome too To build those relationships, because there are people that will help you build that community and that you can compliment This. Also works really. Well, in your personal lives or dating lives Like make it a conversation, If you just sit down for dinner, and you just talk about Yourselves, all the time, you’re not getting that second date, All right, I’m getting Dating advice, I love it So with social media and personal brand like yes, you wan na have Those conversations You also wan na create your own content or just let people into your life, And I love Instagram.

For that reason, Instagram stories is fantastic to just go quick little 10. Second, article of cool: this is my day. Or here’s what I’m doing and help people really relate to you and just open up I’m a huge fan of Instagram stories. It’s all about the gram. I love it Cool, so you have This great understanding of using social media For your personal brand And the next step is Really to just experiment Figure out what you can do and kind of go beyond just Staying in your comfort zone, It’s really easy to just be a thing and just post random.

Pictures of yourself all day But like if you check out Isaac’s Instagram here Yeah, I just pulled that up He’s got a lot of random stuff, There’s a ton of variety. So really what catches your eye! When you look at his profile Well, I instantly wanted To have a good chuckle’cause, I’m seeing him In a Santa Claus, outfit – And I wan na click on this, just because what could that caption possibly be And Santa Claus in April? All right, Oh well, when you Forget your hoodie at home and grab a jacket.

You have lying around to warm up and it fits perfectly. He really is living his best life and showing people how He’s living that best life. Definitely I see that And you’re right about experimentation when it comes to your personal Brand on social media, it’s not like one size fits all. Here’s your guidebook just follow that you’ll do great. No, you have to do trial and error Check the analytics and Metrics and see what works And what works for Isaac may not work for you or whoever else.

With a personal brand, You got ta experiment with Article with captions, with images with storytelling with Instagram Stories, go on and have conversations on Twitter, maybe check out LinkedIn. Whatever is relevant to your brand. Try it out At the end of the day, You’ll figure out it works, awesome, keep going and if it doesn’t scratch that off to not do in the future Yeah exactly.’Cause his audience is unique to him.

It’s personal, Hey! Look! He went to Voodoo Donuts, I’m hungry Justin. Thank you so much for coming in this was super helpful, very personable, And if you want more articles like this subscribe to our blog Look out for what we’ve done and what we’re going to do in the future.

Hire a professional to manage your website! Find out how much it costs in the video below.

 

Categories
Online Marketing

A Beginner’s Guide to Branding Your Business

No one right, So you want to really niche down. Follow your niche to get that rich right. That’S a little little dad joke there! Ooh catchy, When I think about branding your business, obviously there’s a lot of questions.

Where do I start? Where do I begin First thing that comes to mind and I get asked by local heroes. A lot is target audience. Yes, How do you know what that is? How do you define that That is such a tough question right? So when I talk to a lot of entrepreneurs and people just starting off – and I ask them who’s – you, your audience Who do you wan na serve And they’re like “, I want to Have everyone, as my customer.

”, ( laughs, ), Give me all the money All of them. Everyone And that’s such a bad idea, because not only is it super expensive to try to acquire everyone, you become just a generalist, You’re, not really known for anything. I would start by figuring out who you actually like to serve. Who is your most preferred customer or your favorite person? To serve in your business And really make a story around that, So if you were my target audience right, I would say Emma she lives in California.

She really loves to surf and skate. She loves coffee, But she likes to spend a lot. Of her time on social media And really build a story, Around that, so when — He really gets me Right, Soul, mates, But so when I go and create My messaging and my content I create, if, for you and Your story and your pain and what you really want to solve right, Which makes me feel valuable Right and it’s for you, I feel heard Yeah And that doesn’t mean that you can’t help out Jessica or Sally or Billy when they come in and want your services –, Don’t forget John And John and Eddie right, But you can still serve them, but your messaging has to be about Emma.

So that makes a ton of sense to me, But it also just now Another question’s brewing, So that seems like a goal right So goal: one find your target audience, But it’s more than that when it comes to branding your business. So what do you do? Next? With goals in general, What other goals should I be keeping in mind at this stage of my business. Well, you want to define What’S important to you, What is your goal? You should have something That your trying to achieve otherwise you don’t really Know what success is, And I would really focus on small wins So first off get a Website is that first step And then get your first customer, And then you get your first 10 customers And then you kinda, grow and grow and grow, And that kinda snowball effects.

‘Cause a lot of business. We talk to. They get scared of all the Things they have to do Instead start small figure out what that first Small win: you can do and then grow from there. I do the same thing just when I wake up on a Monday morning: ( laughs ). If I think about everything I have to do for the whole week, — You’re goin’ back to bed Yeah Covers over your head, I’d be like “. Let’S this isn’t going to happen today.

.” It’S not actually Monday One of my favorite things about speaking to local businesses. It’S like they’re, so unique Right. Right So I imagine when it comes To branding your business, that’s something you want! To take advantage of right Yep, What is it about? My coffee, Shop or my retail store, that makes me unique. What makes me stand out Is that part of building your brand? Oh absolutely. You have to be unique right.

If you imagine a line and on this line, we have crazy and the middle is mainstream and on the right is prolific or unique. Well, you want to be Basically right there So like with your idea that The business I’m stealing the Coffee and Kickflips — There. He goes again. That’S kind of on ( laughs, ) that unique spectrum right, There’s a lot of just coffee shops, but there’s probably no coffee. And skate park shop right Well now there will be because He’S revealed our secret ( laughs, ) coffeeandkickflips.

Com, But so you want to kind Of make yourself different from the rest,,’cause everyone in the Mainstream, it’s commodity right And that’s why we build a brand. That’S why we try to be unique, is to try, set us apart and really be someone that Someone wants to follow And then kind of following up on that, I’m going to lean on you for a Lot of this is social media. Yes, Your brand, I was waiting for this part That platform is just so phenomenal at growing Your brand and your reach, So if I’m a small business owner, I’m going to lean on you, what are some of the Platforms that I should be on, if I really want to build that brand Yeah, so you want to be on Facebook, Twitter Instagram also don’t forget your Yelp and Google listings: Okay, These are the most important for a local business, But to your point about being unique, you know you already are, but you need to voice that Across your platforms, Super important Your speaking to yeah that specific Ideal customer rather Yep To come into your business and spend money with you And when you’re on social media too, you have to make sure That it’s not about you.

Yes, it’s your company. Yes, it’s your brand, But your brand is there To serve your audience And if you position them As the hero you win Absolutely Let your customers sell you, Let your customers get Your next customer in –, 100 % Because it’s word of mouth, which is social media Yep All right, So that’s a wrap. I want to give a huge thanks. To my co-host Justin, Thanks for having me Yeah, thanks for showing us and teaching us how to Brand, your business, a very hot topic: -‘Cause brand is everything I’m sure you have Questions and comments Be sure to leave them below And also subscribe.

So you Can get more articles like this Cheers, see you soon,