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Online Marketing

A Beginner’s Guide to Branding Your Business

No one right, So you want to really niche down. Follow your niche to get that rich right. That’s a little little dad joke there! Ooh catchy, When I think about branding your business, obviously there’s a lot of questions.

Where do I start? Where do I begin First thing that comes to mind and I get asked by local heroes. A lot is target audience. Yes, How do you know what that is? How do you define that That is such a tough question right? So when I talk to a lot of entrepreneurs and people just starting off – and I ask them who’s – you, your audience Who do you wan na serve And they’re like “, I want to Have everyone, as my customer.

”, ( laughs, ), Give me all the money All of them. Everyone And that’s such a bad idea, because not only is it super expensive to try to acquire everyone, you become just a generalist, You’re, not really known for anything. I would start by figuring out who you actually like to serve. Who is your most preferred customer or your favorite person? To serve in your business And really make a story around that, So if you were my target audience right, I would say Emma she lives in California.

She really loves to surf and skate. She loves coffee, But she likes to spend a lot. Of her time on social media And really build a story, Around that, so when — He really gets me Right, Soul, mates, But so when I go and create My messaging and my content I create, if, for you and Your story and your pain and what you really want to solve right, Which makes me feel valuable Right and it’s for you, I feel heard Yeah And that doesn’t mean that you can’t help out Jessica or Sally or Billy when they come in and want your services –, Don’t forget John And John and Eddie right, But you can still serve them, but your messaging has to be about Emma.

So that makes a ton of sense to me, But it also just now Another question’s brewing, So that seems like a goal right So goal: one find your target audience, But it’s more than that when it comes to branding your business. So what do you do? Next? With goals in general, What other goals should I be keeping in mind at this stage of my business. Well, you want to define What’s important to you, What is your goal? You should have something That your trying to achieve otherwise you don’t really Know what success is, And I would really focus on small wins So first off get a Website is that first step And then get your first customer, And then you get your first 10 customers And then you kinda, grow and grow and grow, And that kinda snowball effects.

‘Cause a lot of business. We talk to. They get scared of all the Things they have to do Instead start small figure out what that first Small win: you can do and then grow from there. I do the same thing just when I wake up on a Monday morning: ( laughs ). If I think about everything I have to do for the whole week, — You’re goin’ back to bed Yeah Covers over your head, I’d be like “. Let’s this isn’t going to happen today.

.” It’s not actually Monday One of my favorite things about speaking to local businesses. It’s like they’re, so unique Right. Right So I imagine when it comes To branding your business, that’s something you want! To take advantage of right Yep, What is it about? My coffee, Shop or my retail store, that makes me unique. What makes me stand out Is that part of building your brand? Oh absolutely. You have to be unique right.

If you imagine a line and on this line, we have crazy and the middle is mainstream and on the right is prolific or unique. Well, you want to be Basically right there So like with your idea that The business I’m stealing the Coffee and Kickflips — There. He goes again. That’s kind of on ( laughs, ) that unique spectrum right, There’s a lot of just coffee shops, but there’s probably no coffee. And skate park shop right Well now there will be because He’s revealed our secret ( laughs, ) coffeeandkickflips.

Com, But so you want to kind Of make yourself different from the rest,,’cause everyone in the Mainstream, it’s commodity right And that’s why we build a brand. That’s why we try to be unique, is to try, set us apart and really be someone that Someone wants to follow And then kind of following up on that, I’m going to lean on you for a Lot of this is social media. Yes, Your brand, I was waiting for this part That platform is just so phenomenal at growing Your brand and your reach, So if I’m a small business owner, I’m going to lean on you, what are some of the Platforms that I should be on, if I really want to build that brand Yeah, so you want to be on Facebook, Twitter Instagram also don’t forget your Yelp and Google listings: Okay, These are the most important for a local business, But to your point about being unique, you know you already are, but you need to voice that Across your platforms, Super important Your speaking to yeah that specific Ideal customer rather Yep To come into your business and spend money with you And when you’re on social media too, you have to make sure That it’s not about you.

Yes, it’s your company. Yes, it’s your brand, But your brand is there To serve your audience And if you position them As the hero you win Absolutely Let your customers sell you, Let your customers get Your next customer in –, 100 % Because it’s word of mouth, which is social media Yep All right, So that’s a wrap. I want to give a huge thanks. To my co-host Justin, Thanks for having me Yeah, thanks for showing us and teaching us how to Brand, your business, a very hot topic: -‘Cause brand is everything I’m sure you have Questions and comments Be sure to leave them below And also subscribe.

So you Can get more articles like this Cheers, see you soon,

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7 Ways Restaurants Are Surviving CoronaVirus Outbreak | Restaurant Management Small Business Tips

That’s the reason why we’re shooting today’s article to make sure that you are the most equipped and most prepared in order for you to survive this whole coronavirus today, we’re going to be talking about the seven ways that you’re going to be able to survive this coronavirus And these are the things I’m putting in place for my clients, these are things that I’m recommending to my colleagues, my friends, everyone and some of them are actually able to turn things around, because they’re able to implement these seven different tips – hey guys its Wilson here Owner of multiple seven-figure business, serial entrepreneur, if you guys, are looking in building a small business or if you’re thinking about building a restaurant of your dreams, make sure you subscribe along the journey because I’m going to be sharing with you all the experiences that I have.

The success, the failure is everything. So then, that way you can learn from it and to be able to build your own dream business if you’re affected by any means from this coronavirus make sure you guys come in yes in the section below and describe what situation you were in. So without further ado, let’s dive into the seven ways that you can survive this corona virus outbreak. The first way is to check with your government because they have a lot of relief programs out there to help you out.

Restaurants are the backbone of the whole country, backbone of the whole economy, so they were not going to. Let you collapse and II understand that as restaurant owners, we operate at the thinnest margins, which is reason why they have a lot of programs to help us out. For example, us has a two trillion dollar Kerr’s onyx and more than three hundred and fifty billion dollars for a federal small business loan program.

They have a paycheck protection program which can cover payroll costs, mortgage and rent payments. Health care benefits. Employees, including paid sick leave in Canada and Vancouver. We also have this seventy five percent wage subsidy provided by the government as well, which is a reason why you should try your best to make sure that you keep your employees employed. If you can even delivery services and at the same time, we also have these mortgage deferral program, so if you’re renting from a landlord, make sure that you bring this conversation up with your landlord and express to them your concerns.

So then, that way they can work hand-in-hand with you, because your success is their success. If you are out of business they’re going to be out of business and they’re going to be looking at a place, that’s going to be no rental income at all for years. To come, the second way that you can survive this whole criminal virus is to analyze your business health analyze, your business health, to to make sure you understand all the numbers understand how much of a long runway that you have when you are to close off your Restaurant close off all their operations and only pay for events, and that would be your son cost or calculate it if you’re running one person, two people, three people or delivery, only services, and that way you understand how long you can last throughout this whole chrono virus And this whole epidemic, if you do not know the runway, if you do not know how much cash you can spend or how long in the last, then you have no clue what kind of relief programs are you’re going to be needing to sign up for or Whether it’s better yet they’re just closed off the business altogether, or are you going to be able to live to fight another day for and just because you’re closing down doesn’t mean you’re admitting defeat? It could just be reserving all your ammunition and reserving all your cash flow to make the comeback just like how even Michelin star restaurants like an Alina, is even doing delivery services only.

So having said that, don’t be shy to close off your restaurants. Just so, then that way you can live to fight another day. Make sure you understand this business health of your business. If you guys are wanting to understand the business health in more detail, make sure you guys check out this article right here. That’s when I’m talking about how do you analyze the business health of your business and if we go into very thorough detail of all the different points that you should consider the third way to survive.

This whole virus is to get list that there are a lot of publications out there. This restaurants, that are still doing delivery as a service model only so make sure that you guys reach out to these publications within your city, to make sure that you get your restaurant out in the public till that other people know who to support and how they Can support you because, as citizens, we all want to be able to support all these local small businesses to help them survive, and that’s what I’m doing that saw a lot of my friends are doing it as well.

So if you guys are still operating as a delivery service, only make sure you guys get listed on these different platforms. Leverage their leadership leverage their database, if you guys, are getting any value whatsoever from this article, make sure you smash the like button, because it just shows me that this is the type of content you want now back to regular programming. The fourth way to survive this whole coronavirus is to turn your restaurant into a grocery store.

I know that sounds a little bit far off, but hear me out. A lot of people are actually waiting hours in line just to grab that last kind of milk, glass. Carton of eggs, yet if you’re able to transform a restaurant into a temporary grocery store where you still have the logistics, and you still have your suppliers that bring in and deliver all these staple items to your restaurant, you can open up doors to your neighborhood.

So then, that way they can come in and grab all the essential items. Not only are you able to be able to benefit from making some money in order for you to cover room, but also you’re able to build that community base around you, they’re going to be thankful that they don’t have to check for eyes. For, like tens of minutes just to go to the grocery store and then wait for the lineups, they can just come to your store, which is much closer.

Much more convenient pick up the staple items and get going so when the times are better, they can come back to support you and now you’re building a real community. On the same note of being creative, the fifth note to survive this whole coronavirus is to reuse your dining space, just because you’re out of business, just because you don’t want to do grocery market does not mean you can just leave this space empty.

You can do so much with it turn it into a studio turn it into YouTube, studio and start teaching people. How do you cook your master dish and your recipe and show people the behind-the-scenes stuff be creative with this? So when you are still nurturing your community, don’t just stay at home and just be like stressing about not being able to pay for rent, and this not be creative. With the space that you have be creative with the audience that you have and start building the brand and start building this community, because this is the time to do so – a sixth way to survive.

This Oprah no virus is to make sure your web presence is on point a lot of times when you’re working in the restaurant business you’re putting out fire after fire after fire. That means you’re working in the business. This is time to work on the business work on stuff that you can control, make sure you optimize your website is the menu most up-to-date on your website. Is your contact? Information on your website? Is your social media on point? Is it all congruent is at all? Like make sure everything is in time make sure that everything is most up-to-date make sure that you start communicating with your audience and then that way you can build that brand awareness where, as when your shop opens, you just don’t have the time to deal with them.

Now’s the time for us to work on the business, because everyone else is sleeping you’re working on the business. So when times are good again, you are going to be right in front of everyone else. The seventh way to fight this whole coronavirus and to make sure that you are going to be intact after this whole pandemic is over is to start a DIY kit. A lot of my friends are actually doing that and they’re seeing tremendous amount of success with it, because everyone’s home, everyone wants to be able to do something because they can’t go out anymore and they can only eat so much takeout, which is a reason why DIY Kits are so popular now, because, basically you have all ingredients.

You package it in a way that is nice and not as transportable you send it to them, send them the instructions and people are gobbling up. These DIY kits like no tomorrow, because they just want to have an activity to bond with their other half, and now they have something to do so think about creative ways of packaging. Your recipe and your goods pre make the sauce pre, make everything and just give it to them, make it super super simple for them to make DIY recipe that is signature to your restaurant after this whole thing blows by they’re, going to have that much more attachment To your brand, so there you go the seven ways that you can out beat this whole coronavirus with your restaurant.

So then that way you can come out on top number. One is to check with your government officials and your government relief programs. They offer ton of thing to support you, because you are the backbone of this economy. Second way is to analyze your business health understanding, how much more lifeline you have understanding. When is it that you need to call quits understand all your numbers, so then that way, you can be proactive and not reactive to circumstances.

If you guys want more about this, make sure you guys check out this article. Once again, I talked about it and depth about how do you analyze your business? Health third way is to get listed on local directories, because a lot of different publications are featuring companies or restaurants that are still open during this pandemic and offering delivery services so make sure you guys get listed with these publications.

Fourth way is to be creative and to turn your restaurant into a grocery store, because a lot of people are still going to go. Shoe stores lining up for hours if you can have all the staple items at your store and turn it into a temporary grocery store, you’re going to be able to create that loyal fan base. The fifth way is to make sure that you are being creative, with your space, whether it be turning into studio and turning it into a educational YouTube blog.

So then, that way, you can shoot content to share with your community. Whatever it is, you are still building a lot of more brand awareness and loyalty to your community. Number six is to make sure your online presence is on point start working on your business instead of working in your business all the time, and now is the time to do that, because after this whole pandemic is over and everyone’s going to go out and eat.

Because they need to go out of their doors and finally have DIY kits: DIY kids are on the boom and on the rise, because a lot of people want to do something with their other half. So if you have the ingredients there, if you all, if you have your special signature, sauce done package them all together, put it out there for sale and a lot of people will buy into that. So there you go. I really hope that you can come out of unscathed, but unfortunately I know a lot of you are stuck in a really really bad pickle.

So if you have any questions whatsoever, I’m going to be here for you, I’m going to be answering all your questions to the best of my capability to help you out. So if you have any questions, make sure you guys leave in the comment section below and I will answer to every single one of them, because that’s just my way of giving back to you otherwise make sure you subscribe along the journey and I’ll see you guys In the next article,


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How to SELL on Facebook | Small Business Facebook Tips

Already DOING on Facebook to create sales transactions, // (, snap, ), //, (, research search terms, ) Engaging with customers and having them SHARE. Our messages It’s what most of us are doing with social Media But if you’re like most marketers getting Your messages, blog stories and articles SHARED on social media is NOT growing sales for you.

What WILL is giving customers and prospects? Incentive to share things that end up creating SALES for your business. You can start doing this RIGHT NOW by applying A practical PROCESS to your Facebook strategy: First identify where your customers are congregating. On Facebook Next identify what it is that your customers Are interested in doing learning or seeking out Finally devise a way to join in that adds? Something valuable to whatever they’re doing or seeking, But do it in a way that mixes in an incentive To buy from you As an example, Brian Safady of JandOFabrics.

Com Sells novelty fabrics to arts and crafts enthusiasts He’s netting new customers using a Halloween Costume contest that targets one of his customers’ favorite activities, — sharing photos on Facebook By giving customers an INCENTIVE to upload Their costume photos and enter Ryan is winning new customers that track back to his Facebook. Contest He simply offers a reward. — a grand prize and A discount coupon for every new customer who enters and chooses to buy fabric from him Ryan is making social media sell for him.

What about you? I’M Jeff Molander


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A Beginner’s Guide to Branding Your Business

No one right, So you want to really niche down. Follow your niche to get that rich right. That’S a little little dad joke there! Ooh catchy, When I think about branding your business, obviously there’s a lot of questions.

Where do I start? Where do I begin First thing that comes to mind and I get asked by local heroes. A lot is target audience. Yes, How do you know what that is? How do you define that That is such a tough question right? So when I talk to a lot of entrepreneurs and people just starting off – and I ask them who’s – you, your audience Who do you wan na serve And they’re like “, I want to Have everyone, as my customer.

”, ( laughs, ), Give me all the money All of them. Everyone And that’s such a bad idea, because not only is it super expensive to try to acquire everyone, you become just a generalist, You’re, not really known for anything. I would start by figuring out who you actually like to serve. Who is your most preferred customer or your favorite person? To serve in your business And really make a story around that, So if you were my target audience right, I would say Emma she lives in California.

She really loves to surf and skate. She loves coffee, But she likes to spend a lot. Of her time on social media And really build a story, Around that, so when — He really gets me Right, Soul, mates, But so when I go and create My messaging and my content I create, if, for you and Your story and your pain and what you really want to solve right, Which makes me feel valuable Right and it’s for you, I feel heard Yeah And that doesn’t mean that you can’t help out Jessica or Sally or Billy when they come in and want your services –, Don’t forget John And John and Eddie right, But you can still serve them, but your messaging has to be about Emma.

So that makes a ton of sense to me, But it also just now Another question’s brewing, So that seems like a goal right So goal: one find your target audience, But it’s more than that when it comes to branding your business. So what do you do? Next? With goals in general, What other goals should I be keeping in mind at this stage of my business. Well, you want to define What’S important to you, What is your goal? You should have something That your trying to achieve otherwise you don’t really Know what success is, And I would really focus on small wins So first off get a Website is that first step And then get your first customer, And then you get your first 10 customers And then you kinda, grow and grow and grow, And that kinda snowball effects.

‘Cause a lot of business. We talk to. They get scared of all the Things they have to do Instead start small figure out what that first Small win: you can do and then grow from there. I do the same thing just when I wake up on a Monday morning: ( laughs ). If I think about everything I have to do for the whole week, — You’re goin’ back to bed Yeah Covers over your head, I’d be like “. Let’S this isn’t going to happen today.

.” It’S not actually Monday One of my favorite things about speaking to local businesses. It’S like they’re, so unique Right. Right So I imagine when it comes To branding your business, that’s something you want! To take advantage of right Yep, What is it about? My coffee, Shop or my retail store, that makes me unique. What makes me stand out Is that part of building your brand? Oh absolutely. You have to be unique right.

If you imagine a line and on this line, we have crazy and the middle is mainstream and on the right is prolific or unique. Well, you want to be Basically right there So like with your idea that The business I’m stealing the Coffee and Kickflips — There. He goes again. That’S kind of on ( laughs, ) that unique spectrum right, There’s a lot of just coffee shops, but there’s probably no coffee. And skate park shop right Well now there will be because He’S revealed our secret ( laughs, ) coffeeandkickflips.

Com, But so you want to kind Of make yourself different from the rest,,’cause everyone in the Mainstream, it’s commodity right And that’s why we build a brand. That’S why we try to be unique, is to try, set us apart and really be someone that Someone wants to follow And then kind of following up on that, I’m going to lean on you for a Lot of this is social media. Yes, Your brand, I was waiting for this part That platform is just so phenomenal at growing Your brand and your reach, So if I’m a small business owner, I’m going to lean on you, what are some of the Platforms that I should be on, if I really want to build that brand Yeah, so you want to be on Facebook, Twitter Instagram also don’t forget your Yelp and Google listings: Okay, These are the most important for a local business, But to your point about being unique, you know you already are, but you need to voice that Across your platforms, Super important Your speaking to yeah that specific Ideal customer rather Yep To come into your business and spend money with you And when you’re on social media too, you have to make sure That it’s not about you.

Yes, it’s your company. Yes, it’s your brand, But your brand is there To serve your audience And if you position them As the hero you win Absolutely Let your customers sell you, Let your customers get Your next customer in –, 100 % Because it’s word of mouth, which is social media Yep All right, So that’s a wrap. I want to give a huge thanks. To my co-host Justin, Thanks for having me Yeah, thanks for showing us and teaching us how to Brand, your business, a very hot topic: -‘Cause brand is everything I’m sure you have Questions and comments Be sure to leave them below And also subscribe.

So you Can get more articles like this Cheers, see you soon,