Finding The Right Guidance To Improve Your Digital Footprint

person building a digital footprint on a laptop.

When building your business, you will need to acquire a lot of information to ensure that you are doing everything right. However, when there is so much information that exists in physical books and across the internet. It can be difficult to pinpoint exactly where the ‘correct’ information is. More often than not, even when you find what you’re looking for. You might ask how reliable it is? Can I trust this source? This can be a difficult task, so how do you find the best guidance? Especially when it concerns improving your digital footprint.

What Is A Digital Footprint?

Digital footprints are the trails you leave behind on the internet, either actively and intentionally through social media or passively through the data you share as a business. This includes every blog post you publish and every social media update you make. These digital footprints play a huge part in the running and the future of your business. Your online reputation can be shaped by the digital footprint you leave, so it is worth considering how to improve yours.

Why Is It So Important?

As a business owner, one of your top priorities is marketing your business and attracting customers through increasing your outreach and building your digital presence. The success of this can make a difference between a company succeeding and not. In recent years digital footprints have started to play an ever-increasing role in marketing strategies, specifically in regards to online marketing. With an ever-increasing number of businesses operating digitally, for somebody to find your website, it can be similar to searching for a needle in a haystack. Even with the right marketing techniques in place, if you don’t increase the size of your digital footprint, you could still be missing out on big opportunities.

There are many ways that you can increase your online presence. This includes creating content for your website that is shareable on other platforms and engaging for your target audience, posting on your social media sites regularly, or you could even blog yourself. Combine this with original, interactive content that is consistent, and your digital footprint will start to increase, and you should see more traffic.

What Help Is Out There?

Another concern for any business is understanding what help is out there. Fortunately, you can employ experts to do all of this for you. Your time is precious if you run a business, or carry heavy responsibility. However, it is more than just a case of reaching out to experts; you also need to ensure that you understand the level of expertise and guidance these experts can offer you. This can help you determine exactly how they will help you improve your digital footprint and boost your business to meet its full potential, and this means doing some research.

Guidance From Allshouse Design

Reputable services such as Allshouse Design can provide you with not just relevant, but more importantly, current, useful and accurate information. It will help you understand digital footprints more and the effect that it has on your company, as well as provide information on how to keep increasing it.

Where To Find Them

Allshouse Designs has written a blog post that provides all the answers to any of the key questions you might have. It also discusses the topic of having a website that delivers the best service for your customers. It will get you thinking about if your website is mobile friendly. The blog also delves into the importance of using the right social media platforms to increase your web presence and sustaining your future by having consistently great content on your blog.
The article will help you understand improving your digital footprint in a simple yet informative way and ensure that you are kept up to date with 2019 trends, and will put your business above the rest.

Like4Like.org? Have You Tried It? Here Is My Review.

Social Media images and texts

If you have no idea what like4like.org is. You are in for a treat. With over 20,000 Like 4 Like members. You can’t go wrong. Once you are apart of the community. You will see your social media stats rise. I know because I have been a member for about a year and have seen results. It is a great tool to help get the word out and boost your rankings with in your preferred social network.

Free Social Media Marketing
This community is full of business owners, musicians, webmasters, retailers, acts, personalities, video tutorials, bloggers, models, actors, athletes and more! 

What is Like 4 Like.ORG?

Like 4 like is a well built social media exchange community that runs on the cloud. Which is awesome because you do not need to download any software. All you need to do is create a user name and password. Oh, I almost forgot the best part. You do not need any cash to get started. That’s right, it’s free!

The proof

Below is a snap shot of insights of one of my Facebook business profiles. These result are from just spending 1 hour liking, sharing and commenting with in the Like4Like network. As you can see the traffic flows rather quickly.

like4like review stats

 

Tips for Like4Like.org

Now I have been a member for about a year and I have learned a bit of how to play on platform. If you are not careful or do not follow the rules from the developers. You may be banned from your favorite social media platform. Yes, I have been punished by Twitter and Facebook. They will typically turn off  your liking and or sharing functions for a period of time. It is their way of making you aware that you are not allowed to abuse their network. If you think about it. It really does save their integrity. Below are two pieces advise that you should read so that you do not get banned or punished.

  1. Look at what you are sharing on your profile. Like 4 Like gives you the opportunity to view what you are sharing on your profile before you share it. I highly advice you look before you leap. I lost an entire twitter profile because I was not paying attention to what I was sharing.
  2. Do not get greedy! Space out the time spent liking and sharing. If you go to fast you will be punished. They will basically turn off the ability to like stuff if you go too fast or you do too much in a short period of time. SLOW DOWN! VERY IMPORTANT!
  3. Have at least one profile on several different social media networks. This way you can make exchanges on different networks in one session. It will help slow you down and will decrease the chances of being banned.

How to make the most out of Like4Like.org

The developers of Like4Like have made it so that it is very difficult for robots to gain access to their system. So all of the exchanges are made by humans. Well it appears that all of them are. You can really gain a lot of traction if you start interacting with the people liking and sharing your content. It is very important to realize that you need to connect with people. The L4L community only gets your foot in the door and that is all.

Optimizing your social media profile

To really gain all the good stuff that happens when using Like4Like.org. You need to build awesome attractive social media profiles. Here are some tips you should really practice.

  1. Upload a Profile Picture! Your face is the best.
  2. Fill out the about or description section! Tell people about yourself , use emojis and have a good call to action with in the description.
  3. Fill in where you are from! The developers of L4L give you the ability to target people depending on location. Just put your country in.
  4. Make sure to fill in your interest. This will give others a brief idea about what you like. Making it easier to connect with you.

Referral program

Like 4 Like has an awesome referral program. If you are into affiliate marketing then this would be a good program for you. I have to ask if you do decide to join their community. Please use the links that I provided with in this blog post. This way my L4L profile will be awarded.

Buying social media interactions

You can log onto the site and purchase points for social media interactions. I have done this and have found that sometimes the points spent doesn’t add up to how many interactions that appear on my social media profiles. Some of the likes and shares will disappear after you get them. They are most likely deleted by Facebook, Twitter and or YouTube. It started to get real bad when they started deleting accounts off their networks. Also some community members will delete their interactions afterwards as well. I think it’s because they don’t want the content they liked in the social media feed. If you are not adventurous with your content because you refuse to see anything different in your feed. Like4Like is not for you. The reality is that after some of the purchased points or the points that you get in exchange. Will be spent on social interactions that disappear.

So if you have a hard on for every point, then this is not for you. I have been using the system for a long time and have seen some like and shares quickly appear and shortly drop off. Maybe hours or days after they show up. However, majority of the social media interactions do stick. This is clearly Facebook, Twitter and YouTube’s policing. They have to do this so that the like button does become point less.

Report violators

The developers of the L4L have put I. A system to report violators. Yes, there is rules and if you do not follow them. Points are taken away or your account get banned. I highly suggest you read the rules and expectations before paying in the community. Also always report violators it help the community.

The cons

1. Facebook, YouTube and Twitter are known to drop social interactions after they are completed by community members.

2. You can be banned from Youtube, Twitter and Facebook if you are abusing their tools.

3. Every point earned may not see a return.

4. You still have to interact with people via messaging, or comment to really make useful connections.

5. A social media profile that likes or shares your content may not be complete and look fake.

6. Some of the social media profiles that community member are using to interact with are not used or barely monitored. Kinda like shell accounts.

Tips to avoid the cons

1. Slow down! Do 5 to 10 minute sessions at least a half hour apart.

2. Populate your social media profiles with content. Images and posts. Do not just post links to crap on your wall. That looks spammy.

3. Read the rules and exceptions of community

4. Write awesome comments

5. You get better results if you have people like your posts. Then invite them to like or subscribe to your page.

6. Stick with the community over time. You are rewarded free points the more work you put into it.

The value

I think you should think of this community as a window. A window into another community or even another world. A world that you may have never seen. It is no secret that a digital bubble is created around you the more you use your social media profile. You will be around people like you and you see the same content over and over. After time you no longer see out of the bubble. Like4Like.org will bypass that bubble. I know you will see some crazy stuff on the platform. I really enjoying going through Sound Cloud. There is so much music out there in the world and it is freaking cool.

Feel free to leave any questions or comment about Like4Like.org.

Yeah it’s 2019…

Update 2019

Hello to our 1000 followers! Thank you for clicking that follow button! Matt and I really do appreciate it and hope that you will find something useful in what I am about to write about. With that said, it is time for a 2019 Update!

The 2019 Update is here!

Yes, it has been a while since I have created a post on this great blog of all things internet marketing. Yes, I called it “great”. Is it just me or is this word seem to be over used in the last two years? Anyway, Matt and I have had a wonderful 2018. We meet some awesome people along the way and finished up a bunch of projects for businesses all around the world. Man, I love doing this work. It is so rewarding to help people with their internet business presence.

Big thank you to our new 2019 clients

A big thanks to the teams at Image Crane Service and Swick and Son. We had a blast building your websites and will continue to keep them up to date as the internet grows and changes.

We have also completed the most difficult transfer. Allshouse Designs is now on WordPress. Matt and I are truly loving it. Our search ranking are shooting up and will continue to dominate our chosen keywords. Watch out, Allshouse Designs will be everywhere. Yes, those are fighting words. Eventually the competition will learn from us. It may take a few more years, but we will inspire and lead with greatness. Maybe not, just felt like typing that because I can.

Well if you have read this far. Thank you, because I ask one more thing from you.  It is simple and just a click away—- 2019 update for Allshouse Designs.

May 2019 bring your dreams to a reality.

IMAGE BY https://www.123rf.com/profile_iqoncept

Undeniable Proof That You Need Website Management Services

hands doing website management service and web creation - flat design

In the world of modern business, a strong web presence is vital. While several components will contribute to the company’s overall online image, there’s no doubt that creating a great website is the main priority. Frankly, a professional website management service is the only way to guarantee success in the crowded environment.

What Is A Website Management Service?

Once upon a time, the average company website was little more than a digital business card. Nowadays, though, they need to provide visitors with so much more. The idea of simply building a static website will no longer cut the mustard, and the ongoing management will play a pivotal role in ensuring that the website continues to make a big impact.

A lot of work is involved in keeping a company site up to scratch, but professional website management service will take care of all aspects. These include;

  • Graphic design
  • Programming and coding
  • CMS management
  • Search Engine Optimisation
  • Copywriting
  • Digital protecting
  • Social media management
  • E-commerce platform installation
  • Performance analysis
  • And more.

Essentially, then, a website management service ensures that your business site meets professional standards time and time again.

Benefits and cost of website management on a balance scale

10 Benefits Gained From Using A Website Management Service

While it can be tempting to take on the challenge yourself, having your website and online presence managed by Allshouse Designs will aid the cause in a whole host of different ways. Here are just 10 rewards to be gained from taking this route:

  1. Save Time: Building and running a website requires a lot of hard work; work that will distract you from actively managing your business operation. Having a team of experts to take control of those web assignments on your behalf will save valuable time.
  2. Save Money: Outsourcing this part of the operation will save money (and not only because time is money) as you’ll no longer need the extra space or equipment for on-site staff. Likewise, a website management service will find the best solutions with regards to hosting and other features.
  3. Stay Active: Form the client’s perspective, nothing tops the frustration of constantly seeing 404 website errors. Something as simple as choosing the wrong hosting platform could spell disaster, especially if you don’t notice it. With a website management service behind you, this won’t happen.
  4. Increase Security: Online data hacks are perhaps the biggest threat to your business. From SSL certificates to DDoS attacks, the experts understand how to prevent the various dangers that could impact the business and its clients. Better still, the quick responses will contain the damage.
  5. Express Personality: Consumers want to use companies that ‘get them’. The experts know how to tailor a website management service to suit specific audiences. This can range from choosing the right layouts to creating engaging content that encourages interest and participation.
  6. Boost Visibility: Your website cannot be a success if nobody knows it exists. From on-page SEO to external marketing methods, a website management service gives your business the best shot at soaring up the Google rankings to attract increased traffic and sales figures.
  7. Embrace Integration: Furthermore, a website management team will integrate ideas such as social media posting and PPC management to ensure that all web content reaches the target market from all directions. This can truly take your web game to the next level.
  8. Stay Relevant: Let’s face it; the online arena is still in its relative infancy, and the goalposts continue to move each year. Taking on the web management process yourself is likely to mean following the trends. Using a web management team ensures that you’ll be ready to set them.
  9. Rectify Mistakes: By analysing the website’s performance, management teams won’t only focus on the positives. They can quickly identify where the site is underperforming before making the necessary upgrades to put things right. Persisting with it yourself would see those limitations stay.
  10. Maximise Appearances: Above all else, it’s very easy to spot a website that has been created by an amateur. A professional service will ensure that your site creates the right impression time and time again while the backend CMS can aid load times and ensure the site looks great across all devices.

 

Verdict

In today’s modern world, the company website has the potential to be your business’s most vital marketing asset. Given its significance to your operation, getting it wrong simply isn’t an option. If you want to ensure that yours hits the mark today as well as for many years to come, a website management service is absolutely essential. Making that investment could be the smartest thing you’ll ever do.

Contact us to find out more about what can be done for your business.

Facebook’s Social Media Ad Specifications

Picture of Social Media Marketing

Facebook ads are a fantastic way to get your products and services out there on the largest social media platform in the world. With an audience of 2.23 billion active users, there’s a lot of potential in social media advertising and you’d be foolish not to use the platform to your advantage.

However, most people don’t understand Facebook ads or the specifications that you need to follow to have your ads placed on the site. So, to help you out, we’re going to talk about Facebook ads, their advantages and also list four specifications that you need to follow in order to have a successful marketing campaign on the site.

Social Media Signals

Facebook Social Feed Ad Specifications

To comply with Facebook’s standards, they’ve released a list of design specifications that need to be followed if your advertisement is going to be eligible for the site.

Media Recommendations

  • File type JPG or PNG
  • Image ratio at 9:16 or 16:9
  • Resolution be as high as possible
  • Images that consist of 20% text or more may be less successful
  • Text is limited to 125 characters

The JPG and PNG file types are the most popular when it comes to Facebook advertisements. They’re the most common image file types on the internet, but PNG can offer a slightly better quality with less quality loss from compression.

The image ratio is important so that your advertisement does not seem stretched when place on Facebook’s website. 16:9 and 9:16 resolutions are the most common, as 16:9 is also the standard screen ratio for most websites and phones.

It’s also important to have a high resolution so that the image quality is good. We recommend at least as 1280 x 720 pixel ratio for most advertisements, or 720 x 1280 if you’re aiming for a 9:16 ratio. Facebook requires at least 600 x 600, but these will appear stretched in certain places, hence their recommendation for having an image ratio of 16:9 or 9:16.

Images that have too much text are also frowned upon. This is because advertisements should be quick and snappy so that anyone browsing will catch them, see the message and then hopefully be hooked. If there is too much text, then the message of your advertisement is lost.

Facebook Marketplace Ad Specifications

Marketplace ads are a fantastic way to show off certain products or services that you offer.

Media Recommendations

    • File type JPG or PNG
    • Image ratio at 9:16 or 16:9
    • Resolution be as high as possible
    • Images that consist of 20% text or more may be less successful
    • Text is limited to 125 characters

Much like Facebook feed ads, the recommendations are virtually the same for marketplace ads. However, it’s good to keep in mind that when there are links involved, the images should be cropped and have a recommended resolution of at least 1,200 x 628. The minimum resolution requirements are, again, 600 x 600, but a higher resolution image will result in a better user experience.

Facebook Video Feed Specifications

They say that pictures can tell a thousand words. If that’s true, then videos are the king of advertising if they can show around 30 pictures a second.

Media Recommendations

  • Video ratio of 9:16 or 16:9
  • H.264 compression
  • Fixed frame rate
  • AAC audio compression at 128+ kbps
  • Resolution as high as possible
  • Maximum video size of 4 GB
  • Minimum video length of 1 second
  • Maximum video length of 240 minutes
  • Video captions recommended
  • Sound recommended
  • Thumbnails with minimum text
  • Vertical videos can be masked to 2:3

Video advertisements are much more technical due to the recommendations that you should meet. However, they’re fantastic for engagement and converting leads, especially if you have a talented video director working for you.

The H.264 compression and fixed frame rate options are available in most modern video editing software. Although Facebook does support long videos (up to 240 minutes!) you’d be hard-pressed to balance the quality and fit it under 4 GB. In addition, most people won’t want to watch an advert that’s 4 hours long, so try and keep it short if possible.

Most mobile users will have their phone muted or headphones plugged in but in their pocket, so there’s a good chance that they won’t have sound available. As a result, you want the message to be clear and simple to understand, even without text.

Facebook Carousel Ad Specifications

Carousel ads are fantastic at combining picture and video advertisements into a single ad.

Media Recommendations

  • Minimum of 2 cards
  • Maximum of 10 cards
  • File type JPG or PNG
  • Video maximum size 4 GB
  • Resolution at least 1080 x 1080

Carousel ads should follow the recommended design specifications of the previous advertisement types. Ensure that you stick with a consistent aspect ratio throughout all your propose carousel ads to make it seamless and neat.

This is just the tip of the ice berg. Facebook ads guide has more information for you ponder. Now Allshouse Designs will create and manage your Facebook ads and more. It is easy to get a hold of Allshouse Designs, Just go to the contact us page.  If you wish to take full advantage of what Facebook has created. It is smart to look over what social signals are and how they boost your rankings in all major search engines and bring more awareness to your brand.

Why We Love Internet Radio For Business Advertising

women speaking to internet radio lovers

Does your business or agency take advantage of the amazing benefits of advertising on Internet radio like Pandora? While everyone focuses on spending their marketing budgets on social media, online ads and digital marketing techniques like SEO, there are a few savvy business owners getting huge success from getting plays on the commercial breaks in Internet radio.

There is a vast array of benefits to expect from Internet radio advertising. Allshouse Designs has started to manage internet radio ad campaigns in recent years, and we absolutely love it. Here are some of the key reasons why …

The Benefits of Internet Radio

As discussed above, one of the most obvious benefits of advertising through online radio stations is that there is a high chance your competitors aren’t doing it. And given the overall market across the country – 143 million Americans listen to Internet radio regularly – your business is missing out if you don’t have a presence. But there is plenty more to get the juices flowing, too. Let’s take a closer look at some more benefits.

Targeted Reach

The beauty of online radio stations is that they all have loyal, core followings. The stations know exactly who they are talking to, and if there are similarities between their market and your target audience, it can be an incredibly precise way of getting your message out there to the right people. For example, if your product is trying to attract attention from the traditionally ‘difficult’ youth market, Internet radio ads can help. According to research, 77 percent of 12-24-year-olds listen to an online station on a monthly basis.

Local Markets

Geo-targeting isn’t just for SEO and paid search campaigns. With Internet radio, you can refine your ads to play in highly localized areas. There are thousands of local broadcast stations operating all over the world, and many of them are set up to serve very particular audiences. Again, if you want to spread the word about your product or service in your locale, Internet radio stations will give you that opportunity. Studies predict that almost 56 percent of the US population will listen to Internet radio by the end of this year. If you translate this to the local population of somewhere like Seattle, Washington – with a population of almost 4 million people over the age of 12 – then clever Internet radio ads spread wisely across the local network could reach up to 2 million people. That’s enormous reach, and if you can create a compelling and with a good hook – an earworm if you like – it can be incredibly successful.

Average CPM Cost

So, how much does all this reach cost? You might be surprised at the CPM on offer from Internet radio ads. Figures can vary, but on average the CPM for a digital audio campaign is less than a quarter of what you might pay for something like a display video ad, and significantly less than it costs to advertise on traditional radio. As a rough guide, StartUpBizHub suggests that you will pay $3.75 for 15 seconds of Internet radio time, $7.50 for 30 seconds, and $15 for a full minute. And you can pack in a surprising amount of information in that time, too.

Flexibility

There is a huge amount of flexibility involved in Internet radio ads, as well. As an advertiser, you can integrate your radio campaign with other forms of advertising. You might use a web banner, for example, to be displayed on the Internet radio station’s web page. It allows for greater engagement, too. The vast majority of people listening to Internet radio do so via their smartphones, computers, or tablets. And it’s not like they sit there staring at the station page – listeners will be actively doing other things online. Research suggests that Internet radio listeners are more likely to visit a social network page or website while streaming music or talk stations. And with a well-placed and timely ad, who’s to say this couldn’t be your business website?

words are you listening written on a chaulk board

Need some help?

If you want to embrace the huge amount of opportunities that are available with Internet radio advertising, please don’t hesitate to get in touch with us today. Allshouse Designs can help create and manage great campaigns for businesses of all kinds. We love the power and reach that you can get with Internet radio ads – and the compelling campaigns you can create. We would love to share what we have learned with you, so why not contact us or leave a comment below?