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Online Marketing

KKR Digital Marketing Case Study

The IPL team that has engaged the most with its fans and followers be it on Facebook, with 10.5 million plus likes KKR. Is the highest of all the IPL teams or on Twitter, where KKR is the most engaging IPL team? Quite after Instagram, where KKR became the most followed IPL team with more than 21,000 followers, it was also the IPL team to have its presence felt on platforms like Pinterest and Google+.

Kick your result, so the only IPL team to have an exclusive YouTube article blog in sidekick yard, so that fans could get to know more about their favorite team. The team also had a website blog, an official mobile app that kept fans updated with the latest news about the team. Here are some ideas that went into developing the content. A mascot turtle da was created to match the sensibilities of a typical Bengali KKR supporter special creatives are prepared on the fly for every event, along with live tweeting and updates contests quizzes match analytics, and the latest pictures to keep the fans engaged.

Keiki are also got its players. Individual social media accounts verified. Besides these, the digital team at KKR also organized a live streamed. Facebook chat at Facebook HQ in Hyderabad. Moreover, certain players even had Q & A sessions on Twitter with their fans and elaborate campaign Chea for KKR, which run on all social media platforms. A special google widget was also created for this, which is a first for any sports team in the world.

The fans were also given a chance to receive a customized personalized acknowledgement article in return, this activity reached 10 million cricket followers to conclude, having made an impact both on and off the field, the Kolkata Knight Riders are gearing up for a bigger and better season. Next year you


 

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Online Marketing

Blasting News – How to write an article

First choose the right category for your article. Secondly, write the title and the subtitle of your article then write the body of your article following these three tips divide your article into at least two paragraphs and start each of them with a sub headline. Did you so highlight the sentence you want to make a sub headline and click on the h2 button sold two to three important sentences or keywords per paragraph inserted leads to links to other blessing.

These articles highlight the sentence you on the link and click on the insert a link button. Here we will automatically suggest you some links wherever possible, if not make a quick search on blocking news using the main keyword of your article once you have found the perfect related article to link copy and paste the address of the article and click OK, this is A mandatory step that will help you gain more views from other blasting news pages and make your article more informative.

To make your article more engaging embed Facebook, post, tweet or YouTube articles, your readers will appreciate it and there will be more likely to read other articles of yours in the future insert at least one tag for your article. You should tag your main keyword of your article insert the source of your article. It can be yourself where you click the button I in the source, or it can be the address of another website.

Now the last step upload a picture once you click on the upload, a picture button, you will automatically find pictures suggested by classic news. You can choose one of them or you can upload your own picture from your laptop once you have chosen your picture. Add a caption for it and credit. The author of the piece remember to follow this data when you are satisfied. Click on the I’m done button on the right bar of your screen to give the possibility to ask for a piece to our social media influencers or to automatically share your article on social.

Remember to follow the golden rules you find at the top of your screen and now you’re done, then your article for approval and wait for feedback from the clean, your glass routine, depending on the day and time. This can take anywhere from a few minutes to an hour. You’ll receive an email with the editors feedback as soon as it’s being reviewed to know the status of any article. You can check your article list, just click on list of news and audio news and on the filters change the status to under review, publish or even all articles then press send leaving your mouse over.

The icon will show the description of each status.


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How to Start Writing Tech Articles

So if you’ve ever read articles on CNET or wired, just those tech, article websites, you might have thought they were pretty interesting and you would like to have a job there. So how do you get started in such a career? Well, one of my favorite youtubers elide. The computer guy has begun this website.

It is called geek brain dump, a place for geeks to tell their side of the story, so it is on just it’s like an article website, but everyone can post. So if we go take a look here, you can see windows 8.1, keep the speed with the windows, 7 look and then looking at the titles. It’s just a wide variety of tech and computer articles all written by different people going back up here. You can see the most popular posts.

It’s 18 comments. 8 comments. The latest posts March 11th was the latest and various tags that people tagged on their posts with. Also when you sign up with this, you get an author profile. Well, you don’t really sign up, but I’ll get to that in a moment, and so you can go to any one of these and see all of the posts they have written down. Here we have categories of posts, so you can see cloud computing, media marketing.

Anything you would want to read and scrolling down. We can see, there’s just a bunch of people posting and writing their own articles. So how do you get started? Let’s go over to the about page, I’m not going to read this all, but so basically to sum it up, you just submit your posts to the email post at geek brain dump, it’s all to come without any attachments or anything just in the email and I’ll Make kind of goes through what you have to include.

I particularly like this that we have no interest in being grammar nazis. So as long as it’s readable, it’s good. There are also some other restrictions, but they’re pretty easy and almost all articles get submitted as long as they follow these guidelines, I’m spamming, being paid now. This is something you might be interested about right now. There are no plans to pay writers, it’s more just getting experience and having something to put on your resume when you go apply for a real job, writing articles on any website order for a magazine.

According to this, the plan is to have paid content creators at some point, so probably in the future, it might be ad supported and the content creators would get paid by like their page views or something like that. Please note we are in alphabetic beta testing of this site, so you can see it’s an early version of the site. Probably you can tell that by the how it’s not finished, but it’s growing and if we head on over to the Alexa page for geek brain dump com, you can see it’s ranked 1.

7 million and three hundred thousand in the United States so um compared to many Other websites – this is pretty good – has a 45 percent bounce rate, 1.8 pageviews per visitor and 242 minutes 46 seconds daily time on site, which is pretty average for our website. Most of the well. A good portion are from the United States, but I guess they don’t have statistics right now, since it’s a relatively new site, so going back here, it’s very easy to get started.

So, to sum it up, all you have to do is email. Your article about technology or computers to this email include the information such as their name and any profile information, for example, going down here. It will give your name and profile, and now you don’t create an account Eli. The computer guy will do this for you and keep everything organized for you. So it’s pretty nice. All you have to do is email the articles, so this is an easy way to start your tech, article writing,


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Mingo cemetery murder suspect pleads guilty, details killing

But that’s all the time I have to explain, see store for details, better service, bigger savings that today’s Appalachian Wireless in Mingo Circuit Court, Tuesday, Anthony Arriaga, pleaded guilty to the murder. Last Memorial Day, a former coal company executive in Hatfield.

At the Mountain View, memorial gardens in Mingo County arriaga agreed to enter into a plea agreement with the Mingo County Prosecutor’s Office and pleaded guilty to first-degree murder and robbery. During the plea process, arriaga was required to give a statement of fact in the case during his statement, he detailed the events leading to and following Hatfields death, including the murder itself. He said, Hatfields murder was a spur-of-the-moment decision between he and Brendan Fitzpatrick, who is said to stand trial in Hatfield to death.

Soon arriaga said the young men had been on a days-long, meth cocaine and marijuana bins when they pulled into the cemetery supposedly to visit fifth Patrick’s grandmother’s grave. He said he and Fitzpatrick decided to steal Hatfields car to sell it to a chop shop for cash. They agreed to kill Hatfield to prevent him from reporting the theft. I color that this batteries that do it we can often do it, do it, I’m not just make on north south side two three times or so, and I see I see have to draw where, where is he drop working the same wording, the canary? Will that we’re here, for you miss Miller ravine where do Delia, instead of when he got hit and then so how far away from where he was healed me the ability to split, though dispatcher he read it, he got my parts are long and have half a Mountain random, and at the time I just I start freaking out of the way the way he was runner-up, the other personified shit back, add in your soul, and I thought of you, like my father, police, sirens and dogs helicopter subsides, rain.

Arriaga went on to describe making it back to his home in Ohio and attempting to go on the run when police arrived at his door with Tuesday’s plea. Arriaga could spend the rest of his life in prison. First-Degree murder he’ll be facing a life sentence and we’ve had recommended, pursuant to the terms of the plea agreement that he received an additional 40 years on the robbery. So a life sentence plus 40 years is what we’ve recommended for mr.

Arriaga mingo prosecuting attorney. Jonathan Duke Jewell said Hatfields murder, rocked Mingo County and could have happened to anyone who happened to be at the cemetery that day, the senselessness and the randomness is what’s up shopping at me. They hit home to me personally because my mother is buried in that same cemetery, very close to where this took place, and it’s not uncommon for me to be down there with my two young children, Anthony arriaga will be sentenced Nick months in Mingo County Circuit Court.

Brandon Fitzpatrick is set to stand trial, beginning Thursday, that jewel said pending motions could delay the start of the trial. He added, however, that Arriaga statements Tuesday were made under oath and may be used against or for fitzpatrick. I would imagine, probably both sides and the other trial will want to use a transcript and the testimony from this hearing in that proceeding, reporting from williamson chris anderson, ekb news,


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Bob Garfield – ‘The future isn’t in hyper-local news’

Bob is a commentator and analyst for advertising age, a co-host of the Peabody award-winning mpr program on the media and the author of the chaos scenario. Bob will be our keynote speaker at the local online advertising conference in New York March 21st and 22nd of 2012 welcome Bob. Thank you very much p a lot of people predicting even yourself, I guess, predicting the death of traditional media operations, but history has shown that throughout time, new media never completely displaces old media.

That’s true, I mean. Has the landscape change so radically is to make history obsolete know it? History is an obsolete. There has been nothing in history in media equivalent to the digital revolution. This is not the difference from from Radio to television. This is not the difference between pre, VCR and VCR, and you know it’s not even it’s not even that difference strictly speaking between pre-computer and post computer.

What it has to do with is a wandering media right now, along the way, the plundering a whole lot of other document enterprises. The digital revolution is akin to the discovery fire it’s akin to antibiotics, to manned flight, to the automobile, changing human activity in a profound way and everything else that happened before in the history of media. Since the printing press has been small potatoes, history does offer some.

It offers some clues. The Industrial Revolution you know being right at the top of the list. When we went from an artisan, bespoke economy and single cobbler, making pair of shoes to factory made shoes, it changed the lives of pretty much everybody in the world and steam engine and the train. Transportation simultaneously did approximately the same thing and radically reordered human experience. And that’s: what’s that’s: what’s going on now, hyperlocal experiments haven’t been able to sustain themselves yet mmm.

How? How can a local media company find a financially sustainable model in such fragmentation? Well, my answer: is they probably can’t the the midst of fragmentation? The combination of incredible fragmentation, which limits your audience size and the the inexorable downward trajectory of advertising prices means that nobody? Nobody is going to have the critical mass to professionally and profitably deliver news.

In my opinion, the the future isn’t in hyperlocal per se as a standalone operation. In my opinion, weirdly, the intern, sir, is going to be in consolidation. I believe that in every market the winner will be the entity, whether it’s a local TV station in the public radio station, a local newspaper, a series of hyperlocal sites, banded together or some parties, as yet unthought-of to form strategic relationships for content and for revenue.

With other players in that market and then the the combination of organizations that get there first and create revenue streams, while simultaneously becoming the central hub for news and information and culture in their communities, they win, they scoop the pot and everybody else just disappears. So there weirdly, paradoxically this this vast vast vast fragmentation is going to lead into consolidation and I believe in market after market aftermarket winner takes all you.


 

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Online Marketing

Interview with Carla Nemr | Global Head of Business Development

Thank you for taking the time out to talk well, thank you for having me here. How are you I’m fine, good, good, good, okay, so Carla? I think the first thing for us to talk about is a typical day in your role. So what would a typical day look like for you? What are the kind of responsibilities that you’re doing on a day to day basis, yeah so so, via in the guiding to what I do are usually on on daily basis? There are a lot of may be passed and priorities that I should look into.

So I try to maybe divide the FASTA to different days or we even mix the reason. Why is because I look into a different market globally, so, starting off, like I develop individual plans with the county managers for each country or region that they take care of, and then I have also evaluates the market trends and provides the appropriate support to product development With you and of course I do provide some training and maybe guidance to the team so to also overcome some development issues.

Let’s say we do some weekly meetings or monthly meetings to discuss what challenges each market is facing in every county or region, and we try to find solutions for that as well together, I also so I’m just going to answer what you’re saying is that I’m you Actually go in with a tailored approach for each market so for the different country managers. You have to tailor it to the clientele there are in that country.

Yes, okay, so there’s a lot of work going in. Yes, of course, yeah! So that’s why we need to also always work together. It was you know everything when you, when you try to over look to a global market, you need to listen and understand every individual market. You know how you can approach it. You know because every market has different tradition, difference the culture different, try, a type of marketing tools, approach, etc.

So we need to always communicate together as a thing. So it’s a real Tyler, the pro yeah. It is in addition to that. I analyze the business strategies and develop improvement plans, so I can also provide the right support for the you know: the growth of the business. So we also, of course, when I gather all the information and the challenges or issues. So I also try to coordinate that with a management team to maintain as well the quality of service that we provide for every individual market and to maintain, of course, the budgets that we need to allocate for those countries.

So it’s about maintaining the consistency as yes correct. If we look at the technology side as well, I need today is also the IT department in order to maybe inform them about the latest technology that we need to provide for our their clients different. They also in every market. If you look at Asia, they they may be discussed about copy trading or even mena or a Latin America, so every individual market also is they need for certain technical tools.

So we need to always communicate with our IT department in order to provide the most innovative tools and products for our clients Wow. So that’s actually quite a huge scope of activity that you’ve got to cover. And what do you feel? That’s the most important thing for your team to focus on and what are your priorities to offer you anyway? What do you feel your priorities towards the traders? I believe there are a lot of maybe key points that I try to communicate.

It with my team, in order to provide the best service that we can, because at the end of the day we are the online financial trading company. So in that matter you are not offering a tangible product. So, therefore, you need to focus on the service that you provide to clients or traders. So the one of the maybe key services that we need to focus on is education is education, so in cooperation, of course, the marketing department we try to see.

Maybe each market also individually, what type of webinars they would look into educational webinars course. Also, we try to be offline as well, so we target different markets by going on on the ground being they’re present as well and provide them the educational seminars that they might require. So we have a lot of, for example, beginners traders that they need to understand. More that is about you, know the risk of this market of this industry before they get into that market.

So we try to provide them the most information possible for them to make the right decision in order to see whether it suits them or not. That’s for the education part. Now we talk about services. We need also to maintain the quality of communication with our traders. We need to understand the needs and requirements for them in order to provide the best service for those daters and then again, we look also for each market individually.

We do not provide the same service for all markets, because every market, as I said before, as a way a different way of approach, the first thing than your presence as well on. If you look at the technology part as well, so you need to be present on social media and therefore we have to look into how we present our services by providing the right information to our clients from the business development side.

We are active of social media, so traders all over the world can understand what signals vision is also can also get close in communication with the Wrights business development, whether he’s the county manager, the salesperson or the customer support. So we try to understand the need for each market and be there as well active on social media. I mean, if you want to reach the global markets, you need to be present there, so they need to see with who they’re dealing with.

So it’s really important to be active on social media. What images you are giving or representing the company and do you think it’s important that they have that accessibility as well to the company? So it’s more about the transparency, so people always kind of be in contact. Should they have communications more about it for immediate communication? Yes, they do nice. So that’s a that’s, a very kind of comprehensive approach that you have so Carla.

What I’m hearing is that a lot of emphasis is put on education and making sure the traders know what they’re doing so. What do you feel are the current needs of the traders and how do you make sure that your team caters to that? Okay? If we look at different type of traders, say, for example, we start off with the beginners or the guys that they want to learn more about ratings. They’ve heard they tried for some times and they want to learn more yeah.

So what my team does, or maybe the needs for the trader to start learning more about trading – is to walk them through basically the platform you do to understand more how to place a trade. What are there is that also they might encounter. They can also ask. Maybe about different type of technology on the platform that, if you could say like leverage, margin, etc, so those guys are there to help them walk them through from A to Z, then the trader obviously need to understand also the cost, so they do ask sometimes, if We’re talking also about advanced traders, they come and they look for.

What are the cost for the spreads? You know what’s the leverage that they can be entitled for now with the Asthma, so they need to understand how they can be converted to professional clients or not yeah. If they are details, what leverage their they get. So the team is to explain to them and maybe to walk them through the whole registration process. So every trader has its different needs and we make sure that every trader will find the right tool and services that they they would be looking for mm-hmm.

And what about tick well as a whole with regards the condition, so the spreads the leverage, the margin requirements, how does tickle to a plethora of clients with their conditions? Nowadays, I mean there is a lot of competition in the market and the competition market requires to be maybe the the broker that you should be getting or maybe offering the best lower spread, offering the leverage that the trader will look into it.

Also, the regulations, a lot of clients they would come and ask where are deregulated if it’s an FCA company or broker or if it’s a officer a license as well so check, may try it’s best to provide the most innovated products as well. So the more variety of products, the better for the traders to have more options in order to see how they can or maybe which products to look into and trade. They tried as well to have the best execution with this competition.

You need to always offer the best execution as well, in addition to the spreads of the low-cost of spread and the leverage that they would be looking into so and not to mention at the segregated accounts that the clients would feel more safe once they found their Money in order to place some trade, so those may be points tick – may try to focus on in order to be competitive in the market. So it’s kind of the fundamental things that you’re addressing in that case, so the the conditions that will allow them to excel and also the putting in place the procedures that will allow them to feel safe while they’re trading, bringing all the bases very good, very good.

So, with regards to the team that you’re the you monetarily work with directly, how is the team organized and how do you could you also talk us through the process of onboarding, a client yeah, so we have different. My actually team is consist of different departments. The reason why I have different departments is to try also to give like a customized service for every individual may be type of clients, so we have, for example, the activation department.

If you have partnership departments – and we have County managers and customer support yeah and not to mention also the technical analyst guys as well – that they provide educational, webinars and seminars to the traders, so once the client gets one boarded, we have an activation team that would Help the client to be to go through the registration process, starting from filling the form online, sending the KYC documents that I documents for the everyday market gets approved and then they’re ready to start just free traders to understand kyc what does kyc meaning.

It means that the doctor, the right documents for know your client, basically abbreviation of know your clients at the right documents for every trader in order for them to get approval so once they get the approval they get their account activated. So they need to be. You know approved from the compliance point of view. They have a distasteful registration form to help. You provide the right information about their profile, then the documents and then once the documents are correctly submitted, then that counts as a right to be approved.

And after that, that’s a there will be they did to funded his account and start writing nice. Okay, yes, regarding to the other departments, so we have also partnership departments with the partnership department focuses on maybe retailer search, think the idea or maybe partners. So the partners, usually they look into providing clients or maybe refer to friends or they would like to introduce business, but it’s they can either trade as well or maybe just focusing on and growing their businesses yeah.

So those guys that are they have some connections and it would like maybe to introduce them to tickles, so they are called partners or IDs introducing brokers, so those guys and a partnership Department. They make sure that every IDs that, despite that providing the rights, also information for the clients before they get embroidered, they also get some rewards from Dickman once they introduce their clients at say this to us.

You do and the track is dependent also they ensure that the ideas they get may be the right material, so they can ask in there from their side to provide it to their clients right. Okay, we have also the county managers, so county managers are mainly focusing on every individual market they’re assigned to allocate the to yeah, so they do the business development for that market. They study the market, they see what are their eyes approach for stickmen to guess in that markets expand the business there yeah, so they do analyze.

They look at the competition there. What are the right to products, services and marketing budget that we need get for that market and they come forward, so we came together, maybe build that business in the countries or regional they’re taking care of Wow. Okay, you try to always provide, and maybe listen through. Also, the traders, what exactly they need. I mean we try to provide what the client is asking for.

Yeah, I mean there’s no point of just focusing on certain things that the trader would never take into consideration while his focus is somewhere else. So you need to have a very efficient communication with your traders, especially if they’re advanced experienced traders, so they are the best people to hear feedback from in order to provide your onion improve to always services to the client and social media gives you those open blogs Of communication, yes, we do forth and through laxity yeah and I’m guessing that tool must trigger down into your team, so you’re encouraging your team to actually use social media to engage with their clients, to possibly open up more markets and to be a gamification blog yeah.

My team they’re quite active on social media. They try to always the present right image for each individual. We have also some information may be posted about the profits, the volume, the trading volume of the company every now and then because it’s been important for the traders who maybe to compare to compare signal with other brokers as well. So he can make the right. The decision where he would like to maybe invest response nice.

So could you tell me a little bit more about your team, so we’ve been talking about the tools that you’re using to engage with your clients. But how specifically do you organize your team and how do you structure the team and was the onboarding process like so when it’s someone first comes to a member of your team, all the way through to when they’re actually trading with you as a client. So my team consists of different departments.

The reason why we have divided different departments into different tasks: educator needs of each group by the clients. So, for example, we have the activation department. They are the first, the department that will be in contact with the client so that what the client wants. This shows interest of opening an account with us or they’re registering with a company. They get in contact with him and they try to accommodate his needs from a to Zed, so starting off from the registration form and then later to submit his documents as well.

So they walk. Will they walk the client through the whole process until he gets approved and he’s ready to open the account to find the right account as well for him, because we have different types of accounts, so he would be in contact with that account manager in order to Give him the right information to make his decision, which type of accounts and whether the client is approved, so he can start saving on the phone.

Okay, the other department would be. We have another Department called apart. So in the partnership Department, it is the partnership Department. They take care of all our partners and ideal, so we do also have a department that calls county managers Department, those County manager. They get involved more into developed business in every individual market right, so they look into, for example, Asia.

They look into Africa, Latin America. Maybe MENA region, so they try to study the market analyze, what the market needs and then they communicated together. I mean we communicated together, so we can see what are the right approach in order to expand the business in each individual country. Wow. Okay. Well, I think that’s we’ve covered quite a lot today and that’s probably all we’ve got time for so I’d like to thank Carla for coming to talk to us today.

It’s been a wonderful day and you’ll be hearing for some more of the tin wall team. Very very soon have a nice day bye,

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