Online Marketing

SFBW19 – The Importance of Proper Measurement Within Digital Marketing for Crypto Companies

My name is Jamie McCormick, a managing director of Bitcoin marketing team. It’s going to flick through this very quickly here as well, Who I am been working in crypto since 2014 um. In terms of how I got here into the crypto space, so I classically trained in marketing – remember the Marketing Institute. I worked for 12 years in the article games industry prior to getting into crypto, specifically in virtual currencies and then five years in blockchain as well.

I ended up designing primarily because of advertising fraud. Three tracking and accreditation systems did one and article games have one in Facebook and then a generic platform as well, and we’ve integrated the tracking and accreditation methodology that we use in to over 10 crypto projects as well. I managed about 12 million advertising across this, so while you’re here um just to run through kind of the topics that are going to be talking about.

So we’re going to have a look at the smart approach in terms of a marketing plan. The importance of measuring how modern, tracking and Accreditation works some of the different challenges that are there to measuring the pitfalls. If you’re relying exclusively on Google Analytics the benefits of effective tracking a few examples, what happens when tracking goes wrong and then we’re going to have a look at a real-life example of a conversion funnel and specifically, how measurement improve that so in terms of being smart? For any marketers in the room, probably familiar with this, it’s an acronym for a specific, measurable, achievable, realistic and timely within digital marketing.

Taking a smart approach, that’s a cryptic company really measure all of the different activities that you’re doing to see what’s working. This is good and bad, and it’s really important that you tailor this against your specific KPIs. Now every type of project is different. If you’re selling a hardware wallet, it might be ecommerce sales. If you’re doing an exchange, you might have to do onboarding process trading trading volume and then there’s various different types of KPIs that you have and what this lets you do then has really build specific tactics in relevant marketing blogs for your different audiences.

There you can measure them, so you can really find out what’s working driving traffic to your website, into your conversion, funnel specifically through your conversion funnel and on to sales, you want to have it so that it’s achievable with your resources, skills and budgets. It’s realistic in terms of your expectations against your company KPIs and that you can find your audience in the right place at the right time with the right message now, when you combine correctly implemented tracking and accreditation, you can see things for their true impact, so good About you know not every advertising campaign is going to be brilliant.

Not every advertising campaign is going to be poor. You know often you’re going to have situations where you have some good, some bad. You might have say 100 publishers sending you traffic from a particular advertising network, but there’s only actually three or four of them that are really generating most of the sales that you’re getting in there as well. So once you can see, what’s good, you can focus efforts.

There once you can see, what’s poor, you can cut it off and redistribute that budget around then as well. So in terms of measuring you know anyone who’s using digital marketing. It is one of the most measurable activities that a company can do and you need to have your tracking in place. If you don’t have tracking in place, you can never really measure anything other than at kind of a generic overall level as well.

So when you’re trying to do digital marketing, tracking and accreditation, you need to have your platform configured. So when traffic is hitting your website you’re adding URL parameters, so people may be familiar with UTM tags like feed into Google Analytics. You can add a lot of costs and values onto these as well. These need to be fed into the link prior to being sent to your website or to an app store as well.

Once you have that in place, then you need to be able to take that data feed it into your own user registration database and then pull those reports into a marketing report which is limp, lined up with your KPIs and then. Finally, once you have it, you can act on that report and we’ll have a look at this. So knowing what’s good is great because you can focus budget there, knowing what’s bad lets you avoid wasted, spend so, if you’re running an advertising campaign for $ 10,000, you should know after about a thousand or 2,000 told us, whether it’s actually going to work or not, And if it’s not working cut it and move it move the budget elsewhere.

Also having the data as well has a lot of applications beyond it. You can find problems with your conversion funnel you can find some strange behavior, that’s going on anomalies. You know in article games, we found all sorts of products. A product design, you know, might be specific points within a game that were deep into the game that were actually broken and in a conversion funnel in the example will show later on.

There was two points that we’re losing over: 60 % of the user is going through. So when you’re dropping a lot of money on campaigns and they’re, not really going the whole way through, that’s going to cost you a lot of money as well. Now, once you can see what is working and you can fix it, you can focus and improve over time. So in terms of modern tracking and accreditation, you know, overall, your traffic is going to be mixed up from a couple of different sources.

So you have your organic traffic, which is going to give you a baseline, that’s coming in, so this is coming in from your SEO. This is coming in from any media that you’re doing in terms of peor. You’ve also, then, got traffic, that’s being driven from your communications. So this is your blogs, your social media posts and then you’ve got your advertising traffic than as well. Now I know our hosts ears were podcasts as well.

So, equally, you can use promo codes where you don’t have a link to measure and link it into this sort of a methodology as well. Now. The key thing to remember here is, if you don’t tag communications or advertising activities, you’re, never going to be able to measure them after the fact, it’s very, very, very hard after somebody has registered to then try and find out where they came from. So if you add the information when you’re sending it whether it’s through Google AdWords campaign, whether it’s through a ad campaign with someone like coin Zillow or coin traffic, podcast social media posts, you can do that in terms of P or obviously pure they strip out.

Quite a lot of the links, but you can use timestamp information to pin a cross-reference when traffic came in and link that back generally to particular types of activities, and especially when it comes to communication. Measuring, like we’ve integrated this with several of our clients of community management teams. So when they take kind of a unified approach to measuring activities, they can say: okay, well, we’re working across Facebook, we’re working across Twitter, we’re working across medium, we’re working across YouTube and what they can find then is well.

Twitter is actually getting us five times. The amount of traffic Facebook is getting us a lot, less mediums, getting us a steady amount and they can use that then to kind of repurpose their time in their effort. So they spend less time on the blogs that are giving them less results and they focus more on the ones that are so in terms of some of the challenges that you have to measurement as well. Now I’ve managed a number of marketing teams prior to getting into crypto, and human error is one of the big ones.

Now going back to my games career, we had about eight different people on our team. None of them were trained to the same standard weed people in from South Africa. We people from Ireland from England, Italy, Poland, Russia, Germany, everyone was digitally marketing qualified, but no one had the same training. So we really had to give that standard training to the entire team so that they could do it as well.

I blocked plugins really caused a big issue, so you’ve got the likes of brave where you’ve got default are blocking coming in. So in this particular event for SF BW, we were running campaigns with brave and because of adblock and because they were reliance on Google Analytics. We found it very very, very hard to actually measure the results. We can see the traffic coming and it was very hard to cross-reference that, because of this in terms of script, locking plugins it’s the same approach, you’ve got cookie blocking as well so say.

For instance, with here we had to you know you had a an e-commerce tag or a user ID that was being set by Google Analytics, and this has been shared into the Eventbrite and that wasn’t being passed at some point because of cookie blocking. That was going on now. Also in many cases, you’ve got advertising blogs that won’t or they can’t provide optimization data. So if you have a network that you’re talking to – and they won’t either give you a publisher ID or a website domain for the traffic, that’s coming in, don’t work with them.

You’ve got no way to optimize it and also, if they’re doing that they probably have something that they’re trying to hide as well. You’ve also, then got under reporting if you’re relying exclusively on third-party analytics platforms. So, generally, in non crypto space, you might have a 10 20 % discrepancy between analytics data and your own database encrypter that can be up to 40 %. I’ve see people more privacy, conscious people using more adblock and and so on.

Now that feeds into relying exclusively on Google Analytics, so we’ve worked with lots of clients when it came to analytics often they’re set up in terms of there’s a tracking script set up on the page and that’s recording, but often they’re, very often misconfigured. You don’t have event tracking setup, you don’t have conversion goals set up and it just makes it very difficult for you to read them as well.

As we said, there’s underreporting up to 40 %. You’ve also got a very separate at separation of analytics from your underlying databases. So, if you’re running an exchange, you know your exchange database is all of your information there. You might not necessarily be feeding it straight in so analytics is always going to be sitting on top now, if your analytics is showing less, then your real database, that’s normal.

If it’s showing more something’s wrong and again it’s misconfigured. If you don’t have on sorry, if you have on tag traffic as well, this can, combined with your organic traffic, can really skew your stats and really, you know the whole points of tracking is really building two different things. You know you’ve got the John Wanamaker dilemma, which is half the money I spent on. Advertising is wasted, I don’t know which half by doing tagging you can see exactly what it is and then you’ve also got the period or principle, which is the 80/20 rule as well.

Now, when you get tracking right, it lets you see at a very holistic level. At all of your marketing communication activities side by side in one report, so this can be your own team, stuff, organic traffic so coming in from pure stuff coming in from third party agencies and everything else, and you can measure them and I’d like for like basis. The approach that we’ve always taken has meant that you’ve got one report that you look at from your own data and then you can reconcile that against 30 or 40 different reports from platforms and see if there’s an AMA lease there as well.

So if there say they’re measuring lots of leads and you’re, not that’s one thing: if they’re measuring lots of traffic and you’re, not that’s another thing there as well. Now, once you have the tracking in place property, you can identify positive traffic sources and really focus your money and your time and your effort on these as well. In some cases, you’ve got it’s very hard to get volume and quality.

At the same time, and often what you’ll have is you’ve got an overall blog and within that you’ve got a couple of traffic sources, but generally over and over and over, are bringing in safe bets. So once you can identify a safe bet and traffic source, you can focus your budget there and maximize that out. You can identify negative traffic source, so these are ones that are bringing you in nothing they might be bringing in spent, they might be bringing in users or registrations, but they might not be going the whole way through your funnel and you can filter them out.

Now. Often, what we’ll see is you have a blog where you have some good traffic sources and then a lot of bad ones. So in one case we’re running a campaign with the clients they had a base. I think 60 different publishers that were sending traffic into the campaign two of them those publishers were generating 80 % of the traffic and spent on that. So when we tried to you know the other fifty-eight we’re bringing in lower volumes and they’re bringing in registrations, but when we cut those two specific traffic sources out, the whole campaign improved spend dropped, but the conversion rates all went up, click-through rates went off, and revenues Came up and the oral I came through from that as well.

So really you know it boils down to saving money. You know you want to save money on marketing spend also when you map out your conversion funnel and again, we’ll have a look at an example of one of these. In a moment, you can really identify bottlenecks in your process, so we’ve worked with lots of teams where the developers made the conversion funnel that they thought was okay, but in reality it wasn’t the most intuitive for end users.

So, by mapping this out mapping at every single step, looking at ratios between them and finding out what was working and what wasn’t we were able to identify, drop out points, some small, some big. So once you also have the product as well and you’ve identified that there’s a problem, you can identify barriers to product usage. So in a lot of cases you have to fully go through a funnel before you can use the platform and if you’ve a barrier there.

That’s stopping people getting into it. You need to be able to improve that there as well now development teams, all the ones that I’ve worked with know of data. You know the only thing that will get over an attitude in terms of oh, I built this and it’s great. What’s the problem with it? Yes, you did build it, but there’s a problem there. The data is telling me the problem. It’s not me. It’s there’s! Actually, a problem there, that’s there as well now, once you have it and you’ve got the recording in place, it’s very easy to quantify the changes.

You know you put a fix in on a particular day. You’ve got the stats all the way up to the previous day and then, from the day on you can see the improvement if it goes up great, it’s going to make your life a lot easier, the next time you’re looking for problems if it goes down or There’s no change, you can roll back and look at something else, and really what you want to do is by building this approach and really mapping every single traffic source against your KPIs.

You can look at the metrics there. You can find the certain traffic sources have higher metrics, so we’d often see you know, say with an affiliate. You might have an affiliate that has very low volume, but they’ve got a high click-through rate and a high product usage, and that might be coming from a texts post or some information about it there as well, whereas doing banners. You know you’ve got a lot more volume, you got a lot more traffic, but the quality is very poor.

Now, equally, when we look at say some of the crypto ad networks that are there, the standard banner sizes that are there have very victory rates, but some of the custom html5 placements that they have, which are much more prominent costs a little bit more. But the kicks your rates are five six seven times better and when we kind of measure that I you’re paying on a CPM that makes a big difference.

So what happens when TAC tracking goes wrong? Firstly, you can fail to identify systemic problems within your product design. It’s buried there, people don’t look at reports or databases in a lot of cases there and they just continue working away on something there as well. You can wait finite marketing budget on activities that are generating no or poor results, and they also bring down your overall numbers.

You can waste a lot of team effort, say if you’re have a communications team, that’s working across six or seven different blogs and you’re, giving equal effort to them all, but there’s only three of them that are generating what you actually want. You know you can save a lot of time and stress and hassle for them just focusing most of their time on the three that are working in terms of skewing stats.

If you have a lot of traffic coming in or you’ve got a load of poor results. This can really skew your stats and you can’t kind of change that then, and you can really focus on traffic sources, which you know you have kind of situations where you’ve got middling ones. You might have users that you’ve got decent traffic coming from a particular publisher or a keyword, for instance, but they’re only getting halfway through the conversion funnel and repeatedly there as well.

So while it looks good if you’re looking at the first KPI, which is an initial registration, but you look at say, KPI for they’re, not getting past that point there as well, and sometimes you might focus a lot of effort in time and money into those campaigns. Because they look good from their initial KPI, but they’re not actually going the full way. Also, what can happen is, if you take, you know, a broad sweep approach.

You may have a marketing blog. Like the example I gave earlier on, where you have one or two bad parties in there as well, and you cut the whole blog because you’re getting rid of those one or two so being able to pick out and pick and choose and really see, every single Traffic source compare them like for like and then surgically remove the one or two that are causing problems. That makes a big big, big difference there as well.

So it’s kind of seen the wood from the trees. Also, you know: we’ve had situations where you’ve got a lot of ad fraud. This could be amplified because, if you’re focusing on the right the wrong areas, you can have unauthorized incentivized traffic. You know faucets are kind of the bane of the crypto industry when it comes to advertising they’ve got and by the elements in terms of the onboarding, but generally you’ve got a lot of odd for that’s, going on and they’re from humans now coming on.

To kind of a real case example for a conversion funnel, so we have a client sees in the crypto finance space. They’ve got a complex seventh set formal and you had to get through this before you can use it so, starting off we’ve the traffic this had to hit one of their landing pages, and then we qualified the traffic with the information on this sent as well. They then had quite a long ball t-step registration process.

They they’re not to activate their email accounts. They had to set up two-factor authentication yet to enter in some personal data. They had to go through the KYC process, which everybody loves, and then they had to accept the program terms and conditions, and then, after that point they could get into the platform and use it now. This is similar to an exchange, but there’s a lot of platforms and crypto space that have something similar to this as well.

Now we implemented tracking with these guys a year ago and we’ve put tens and tens and tens of thousands of leads through this system and this approach in this methodology. Since we’ve been doing this as well and we were able to map out every single one of those steps, look at the ratios between them all as well, and then work with their teams implement the improvements. So in terms of what we did, we had the landing page, so we redesigned their landing page.

They were sending traffic to the homepage. We built called a sock or a dead-end road landing pages, and then we got a nice design that we were happy with. We did a B testing using Google optimize to kind of see which ones were best performing, and then we read at the traffic and focus the traffic into the pages that were working best with the registration funnel they had about 12 or 13 different input fields that People have to fill information in.

We really just search for those like what do you actually need, and that was about 6, so they could still put that information in monster in the platform, but during the registration it was that we also reorganize. This was a bit more intuitive for users as well in terms of the email activation. So one of the problems that they were having was a lot of their activation. Emails were getting hit by spam filters, so we got DKIM authentication and this improved email deliverability.

We also rearranged the subject line, so it was cleared. You need to click this to continue and that brought up between step 1 registration and step to email activation numbers by 6 percent. In terms of the next step of the personal data and the KYC, we work with them to rearrange the process and also they had to kind of re engineer some of the elements with their kyc provider. But once we did this, you know they were losing in 52, sorry 48 percent of people weren’t peak, passing kyc.

They were just getting to that step, looking at it and going no. This is too complex and at the end of doing this as well, that went up to 75 percent, so we improved the numbers by 35 percent just by reengineering that also what they had a two-factor authentication step. This point here was causing a lot of problems. They were losing over 30 percent of people. So if you do the maths here, you know you’ve retired some people coming in.

They were losing six percent at Step, two at Step: four, they were losing 30 odd percents and then it stepped five or six they’re losing 30 percent there as well. You know the funnel there was losing because of its design over half of the people that were going through. Now we had to work with a marketing team, their product management team, the development team. But overall we did it led to an improvement of 40 percent of customers gone through the process and from the same spend and the same activities.

We brought their sales up by 20 % as well. We also then caught the blogs they were using by 50 %. So that in weed less overhead time effort whole shabang there as well. So that’s the end of the presentation. We have a booth inside in the hall we’re offering an heiress free consultation and a chance to win a nice bottle of Irish teens whiskey here as well. So if you want, if you’re interested in having a chat about your project and tracking an accreditation we’re more than happy to have a child with you next door, so thank you very much.

Everyone for your time and attention appreciate your listening. Sure hey. Does anyone have any questions, so I’m black and blinded here, so I can’t see no fair enough. The same approach you can map in serve any sort of yeah. It does so we learned this in articlegames. You know, and article games had a very complex. You know if people get to register, they had to download six or seven gigs, which you couldn’t track.

Then they’d have to login, go through character. Creation play the game, go through all the products there as well. So the same approach works for the onboarding process, but then equally it works for applications as well end to end so cool okay. Thank you very much, oh okay. So so the question was what what programs, what programs you used to track user behavior analytics yeah? So the approach that we’re doing can integrate in with any of those visualization tools or analytics it’s more methodology that feeds it straight into your database.

So there’s a bit of coding: that’s required at the start, to get it integrated in your site and then usually what we do is we’d have sometimes use a Mongo database, some people using Splunk some people using SQL once the data is in there. We structure the reports and that can feed into any sort of visualization tool that you have so the approach that we’re taking there’s no like analytics pixels anything.

It’s just there’s a methodology that once you get it in it’s in there and then you can then use whatever tools. You want to use whether it’s a CSV report or an SQL makes panel whatever. It is actually visualize that data okay, we’re going to have to leave it there. Thank you so much Jamie


Online Marketing


No lo llevamos tus que ganes soles de educación financiera de trading de motivación de emprendedores de un montón de cosas y se, me ha ocurrido para este verano para que tengáis canales nuevos de los que nutridos vale. No, a hablar de los mejores traders del mundo y si hablar de otros canales que yo sigo aunque algunos de estos sonarán vale porque habla de ellos pero es que son si vamos a hablar del top 10 de los mejores canales de youtube que yo veo hay Algunos que están aquí veréis voy, a mezclar educación financiera marketing, emprendedor de un canal de emprende de emprendedurismo de aficiones curiosidades y por supuesto de canales de motivación, no por decirlo así ver es el primero, está claro, para mí, es trabajar, desde casa, es este este es Un canal excelente de educación financiera además yo creo que es el canal de habla hispana con más suscriptores tiene más de un millón 263 mil suscriptores la persona, que dirige, este canal es como una especie de se, quiere mantener en el anonimato, en lo pone su cara Pero hace unos vídeos de muchísima calidad de actualidad y está relacionado con educación financiera y también hace análisis de activos financieros sean acciones, o sean materias, primas, como, oro, o índices, o lo que sea; no pero, no mezcla todo un poco en cualquier caso transmite de una.

Forma muy sencilla muy, clara son vídeos, interesantísimos y también, hace directos esto es importante os voy, a dejar todos estos enlaces aquí debajo, este es uno de mis, canales preferidos, no necesariamente en este orden vale de hecho voy, a invitar también, a que dejéis aquí abajo de La descripción del vídeo cuáles son vuestros canales favoritos os pido por favor que lo dejéis en los comentarios de este vídeo otro canal en segundo, lugar y no por ello el segundo que más me guste pero.

Si me gusta bastante y lo sigo emprende aprendiendo este es un canal, con 950 mil suscriptores la verdad es que está muy bien y aquí pues como podéis imaginar habla de casos de éxito de casos de fracaso y sugerencias, para montar. Un proyecto lanzarlo online que tienes que hacer en base a la experiencia de otros emprendedores de éxito la verdad es que está francamente bien si tenéis ese gen esa ese gen emprendedor, no yo creo que este canal con este canal vais, a aprender una, barbaridad además es Muy activo tiene mucho tiene mucho, contenido, fresco, por, decirlo así, no hace directos pero si tiene contenido muy, fresco otro canal que yo sigo bastante es el de trading academy de marcelo arrambide veréis muchos de vosotros pensáis que tengo un acuerdo con marcelo porque habla mucho de Él pero la realidad, la realidad, al margen de las opiniones que podáis tener de marcelo y del trading academy que es un pedazo de academia de trading online vale hay que reconocer que marcelo es un gran emprendedor y hay que reconocer que tiene un excelente canal fijaos Que tiene 221 mil suscriptores este canal es de trading puro vale y marcelo, no mete publicidad en los vídeos vale y podría ganar mucho dinero con la publicidad los vídeos.

Lo que quiero poner de manifiesto con esto es la calidad y el esfuerzo que hay detrás de este canal por parte de marcelo y de su equipo es un tío hiperactivo en redes sociales sobre todo, en multimedia tanto, en instagram en facebook y sobre todo en youtube Ante vídeos hablando de sus productos de su academia, hace vídeos ahora también hablando de las experiencias reales de sus alumnos consistentes y.

Lo que me gusta de marcelo es que hace vídeos hablando de eventos, a noticias importantes que están pasando y da su opinión la verdad que es un canal hiperactivo hay que aplaudir y dar la enhorabuena, a marcelo me gusta, no es que sea mi, tercer canal favorito, Pero si está dentro de ese top 10 vale el siguiente es el canal de un trastornado del que ya hablaba en alguna ocasión se llama rombo alfons este tío es un experto en marketing online tiene un canal de youtube.

Con 338 mil suscriptores bueno un poquito más y en este canal habla de posicionamiento seo posicionamiento de youtube posicionamiento en twitter posicionamiento en instagram a tope y además es divertido porque aparte de que es un trastornado hace pruebas ya que avale las redes sociales con técnicas dispares, O disparatadas mejor dicho y luego cuenta su experiencia y además les funcionan hay algunas que le funcionan mejor otras peor pero bueno, este canal está orientado, a que aprendas cómo posicionar tu proyecto tu canal tu, página web tu, cuenta de instagram te da trucos y consejos realmente Interesantes, a continuación un canal de trading trading, latino veréis, este canal, no tiene, muchos, suscriptores 26.

780 pero este chico, lo está haciendo, francamente bien está, orientado, sobre, todo, para cripto, monedas, así que yo no pero que esto monedas pero si tengo comprado algo de cristo’, monedas de Bitcoin jr y un lite coin imagino que como muchos de vosotros bueno pues este chico la realidad es que este canal de trading, latino está muy bien es un canal muy activo hace directos también y está muy centrado en cripto monedas si os gustan las criptas tenéis.

Un canal donde aprender bastante este lo descubriese poco invertir mejor de juan diego gómez es una pasada, este tío es un trastornado también fantástico tiene un canal de un millón es educación financiera motivación, también, habla, un poco de trading, este señor no es un trader profesional ahora Vale pero sí lo fue estuvo, trabajando, como trader profesional en la bolsa de colombia y bueno, ahora, youtube, eres, co, hs conferenciante, lo hace francamente bien os recomiendo también que lo veáis porque vais, a aprender está bien vale está bien tiene, mucho, contenido contenido de calidad y Siempre se aprende algo de todos estos canales derivando derivando es un canal que yo descubrí de casualidad es un canal que habla de curiosidades matemáticas valen increíble 740 mil suscriptores es de un español es un tío además majísimo muy simpático unos vídeos de una calidad excelente vídeos Cortos con los que te vas a entretener y por supuesto lo más importante vas, a aprender derivando también os lo recomiendo si queréis pasar un buen rato si queréis estar si estáis en la cama costados o tal y os quedéis de ir un poco os recomiendo yo Creo que es el segundo, youtuber más importante de españa que es aurum play el primero es de españa y yo creo que del mundo de habla hispana que sí seguro que también es el rubio vale 3 si lo conocéis todos euroempleo quizás menos el rubio lleva por 30 millones de suscriptores aurum play va por 17 millones de suscriptores ahora un play es un canal de humor es un chico muy bajo muy simpático que hace unos vídeos vídeo bastante, a menudo y hablando de cosas de cosas que le pasan tiene sus secciones en fin Está bastante bien y hace, un saludo que es algo así como qué, a ver qué pasa chavales todo bien todo correcto y último alegro el tío es una máquina, lo ha hecho muy bien ha creado su marca y lo siguiente 17 millones de personas de habla hispana Yo creo que chavo vale el siguiente es futuro millonario de este canal también.

He hablado en la sección del mejor, tener del mundo, es divertido veréis. No me gusta. Lo que transmite el canal. No me gusta. Lo que transmite este chico en el canal pero este chico es un emprendedor nato y ya está vale entonces, a partir de ahí tenemos que yo veo sus contenidos y me quedo con. Lo que me interesa. No me quedo con el cerrar y el ambo el oro, los diamantes la vida de lujo, con eso, no eso, mi cerebro lo descarta de forma natural pero si hay mensajes y hay experiencias.

Con las que me quedo simplemente me quedo y las asimiló, las escurre bien intento quedarme, con la esencia de eso, interesante vale y por, último y no por ello menos importante el del trastornada, mayor del reino me encanta, este tío, daniel tirado vale, este señor este chico Es majísimo tiene un buen canal de trading, han entrado es un emprendedor nato emprendedor elevado, a la enésima potencia es un crack tiene un canal de viajes que fue es nuevo sus proyectos y el canal que tiene más potente para además, comenzó en el mundo.

Del trading de la mano de oliver vélez y ha montado este canal dinero en sandalias con una página web para sociedad evidentemente. Lo bueno que tiene en el tirado es que aporta mucho contenido y comparte la estrategia. Lo que él aprende de oliver vélez así que sin. Lugar, a dudas este canal si queréis aprender trading también os, va a gustar y vais, a aprender muchísimo este verano si veis sus vídeos estos son mi, top 10 mil canales top 10 de todo que yo suelo consumir de youtube, por favor dejad en los comentarios nuestros Canales cuáles porque me interesan muchísimo, a ver cuáles son, los canales que vosotros veis da igual que tengan relación con el trading.

Con el deporte me da igual pero sí me gustaría, saber, qué, canales, veis, o qué canal quitaría y de aquí, yo pondría y de aquí. Me gustaría que dejaría vuestro comentario es importante porque así este vídeo se va a convertir en un foro muy divertido y vamos, a aprender todos un montón y vamos, a tener contenido para poder consumir y aprender este verano traders, muchísimas gracias, por, estar, ahí espero que la Disa laical vídeo que os suscriban a ayudarnos, a llegar, a los 10.

000 suscriptores y como, no os espero en los directos diarios todos, los días paga la redundancia de 920, la mañana, a 11 de la mañana hora local de nueva york traders, sois unos cracks os espero En los directos chao chao

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Online Marketing


Ever I invested in the htc program, the high-ticket program of danlove, I’m in one with you about this telling you my impression on the whole program, how I feel about it, my review of the program. So you can read this article, but today I want to tell you why I quit high to get busy so here’s what happened, why I decided to become a high tech loser. I was looking for additional income in order for me to invest in the stock market, because this is really the one thing I wanted to do in the coming years.

Then I came across deadlocks program and I turned the program. I became a high ticket Cruiser. It was a seven-week program. This really is one of my greatest investments in my life because it really changed my view on money on business, on personal relationship and business relationship and how to how to behave in society. How to talk to people on the phone and not even on the phone without htc, most horribly destructive blog, would not have happened.

This is what really motivated me to start this YouTube blog. What really happens of the htc? I began looking for influences because you need an influencer to close for him or her, and it is not as easy as you think. Looking for an influencer, because you don’t have any experience in high ticket closing and when you’re conducting this influence, as most of them are looking for, experienced people, so you have to convince them that that you can do the job if they are looking for experience, you Should tell them that you are going to provide the results.

Results are better than experience of far better than experience, so this is not such an easy thing to do and I was able to find an influencer a few months later. It didn’t work so well, because amount of warm leads I was getting was not enough. If there is, let’s say, for example, SME no we’re, only six people are attending and you’re going to contact all these six people and talk to them are one of only one or out of six more of these going to buy.

This is, this is not something that is, and you have only one semi. No in one month, it’s not going to work, you need a good influencer which are a lot of these wobbly is coming and you don’t need hundreds of warm leads. If you have at least 10 warm leads and you’re able, to close – let’s say five of them in this model. This is a great thing. This is great. Let’s say you make a 500 where’s the loss for every warm lady, close five, you make 2500.

This is great in one month you have already paid for HTC for the HTC program. After this first influence I had to quit. I fired the influencer and then I came back to Mauritius. There was a lot going on and then later I began to look for another influencer in December I found out at the influencer we already went of the core we already win. It was something that really interested me. Actually he was working on Forex, but then he told me that in January he will contact me.

I already. I actually found other high ticket producers to work together with him because he did not he needed more clues and not only one. So I found other people to work together with him, but then, in January, when I sent him a message, he never answered me so some influencers, some people are like this. You can’t do anything about it. I had to forget this one. In February I found another in furniture.

This is my third influencer this one she did not have only warm leads. He had cold it. You have to do cold, calling it had something to do with restaurant marketing. For for marketing. For restaurants, so you have to call every day hundreds of restaurants in the United States, so you just call them and then tell them that you want to talk to the to the manager to the owner. And then, when you go on a call with the owner, you try to sell them the product and then tell that you will get back to them on another call where you can close.

That I made over 600 course call calls. I do not cross any one of these restaurants internally me. All the high ticket closures who are working with same influencer also failed to close a single prospect, a single restaurant, so it was not working so well. For me, I work for squeaks and then I quit. I actually built a team. I was at alone in the beginning, the first two weeks. I was alone and then I said it’s better for me to build a team because I call it a contract.

I could build a team and I could make much more money. It’s a hard team, so I built a team, I’m run interviews. I interviewed over 25 people and built a team of eight people. We were working together and none of my other team members also closed any prospect. They also work for several weeks and until something sometimes bad about what I did, because I brought people into a team and it didn’t work and I had to be harassed with than that.

I don’t believe in the product anymore. I can’t sell this product if you want to continue on a team. You continue on your own, but I was not going to be your leader anymore. Does this what actually happen, and then I put with this influencer, so I work we can say with. Will influencers to turn and then I realized something that it’s actually what I want to do. I had have the skill. Yes, I have the skill of a high ticket loser so going to be useful for me today tomorrow for the rest of my life, because I need to make calls every day phone calls.

I need to be because, when I’m going to be a billionaire, when I’m going to make to be making billion dollar jeans, of course, I need to talk on the phone to make this health this book here. The art of the tea business life is all about deals and a high ticket closure is all about closing deals. So you need to know how to make to have to close deals. It’s not just about on the phone, even in real life and you’re.

Talking to people the way you talk to people, I’ve learned a lot from high to get closing, so the skin is something that I will always have on me. It’s like learning to ride a bicycle. You always know how to do it, even if you are not personally rode a bicycle in more than 10 years, but I don’t want to do high-ticket closing itself. I don’t want to call to make all of cold calls or even warm calls or anything like this.

This is not a matter I want to do. I want to focus on stock investing, because this is what I do best. That is what I’m going to do in the coming. Yes, focus on stock, investing and then eventually right now on money for the people. Of course, here you can see how high calculating skill is useful, because I have to talk to other people how to make these articles. I have to tell these people to convince these people that I’m managing their money.

Well, I have the skill to manage the money but selling my skills to them. This is another thing you can be the greatest in the standard world, but if you cannot sell your skill, you cannot manage other people’s money and I’m currently managing over one hundred thousand US dollars for about 120 people. And, of course, I want to increase this number because the more money I manage in a moment I will make so high ticket to see here it’s a useful skill about the future.

Now I want to move into consulting because it’s better for me, if, let’s say, there’s a millionaire want to invest in the stock market and they want some advice, some personal training, about stock investing. Of course, I will be able to provide them this advice, but, of course, for a free consultation fee, and I want this to be high to get. I don’t want to give consultation for to everyone. I want to focus on only people who can afford my level of expertise, because I am good at what I’m do I’m doing and there is a fee for anything.

So I can make DT over these articles of free, but I can’t go deep in the details. It’s a different just because I want to have money. I want to be paid, no, it’s because it’s difficult to go into details on YouTube. So let me know in the comments. If you are high to get closer, you want to join high tech. A closing, if you have any questions about Heidi closing, because this is something I will highly recommend anyone even done on demand.

I am still a member of tandem and I read the live session every week every month, so it is something. If you have questions, you can ask me, have a nice day and goodbye

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Online Marketing

Interview with Carla Nemr | Global Head of Business Development

Thank you for taking the time out to talk well, thank you for having me here. How are you I’m fine, good, good, good, okay, so Carla? I think the first thing for us to talk about is a typical day in your role. So what would a typical day look like for you? What are the kind of responsibilities that you’re doing on a day to day basis, yeah so so, via in the guiding to what I do are usually on on daily basis? There are a lot of may be passed and priorities that I should look into.

So I try to maybe divide the FASTA to different days or we even mix the reason. Why is because I look into a different market globally, so, starting off, like I develop individual plans with the county managers for each country or region that they take care of, and then I have also evaluates the market trends and provides the appropriate support to product development With you and of course I do provide some training and maybe guidance to the team so to also overcome some development issues.

Let’s say we do some weekly meetings or monthly meetings to discuss what challenges each market is facing in every county or region, and we try to find solutions for that as well together, I also so I’m just going to answer what you’re saying is that I’m you Actually go in with a tailored approach for each market so for the different country managers. You have to tailor it to the clientele there are in that country.

Yes, okay, so there’s a lot of work going in. Yes, of course, yeah! So that’s why we need to also always work together. It was you know everything when you, when you try to over look to a global market, you need to listen and understand every individual market. You know how you can approach it. You know because every market has different tradition, difference the culture different, try, a type of marketing tools, approach, etc.

So we need to always communicate together as a thing. So it’s a real Tyler, the pro yeah. It is in addition to that. I analyze the business strategies and develop improvement plans, so I can also provide the right support for the you know: the growth of the business. So we also, of course, when I gather all the information and the challenges or issues. So I also try to coordinate that with a management team to maintain as well the quality of service that we provide for every individual market and to maintain, of course, the budgets that we need to allocate for those countries.

So it’s about maintaining the consistency as yes correct. If we look at the technology side as well, I need today is also the IT department in order to maybe inform them about the latest technology that we need to provide for our their clients different. They also in every market. If you look at Asia, they they may be discussed about copy trading or even mena or a Latin America, so every individual market also is they need for certain technical tools.

So we need to always communicate with our IT department in order to provide the most innovative tools and products for our clients Wow. So that’s actually quite a huge scope of activity that you’ve got to cover. And what do you feel? That’s the most important thing for your team to focus on and what are your priorities to offer you anyway? What do you feel your priorities towards the traders? I believe there are a lot of maybe key points that I try to communicate.

It with my team, in order to provide the best service that we can, because at the end of the day we are the online financial trading company. So in that matter you are not offering a tangible product. So, therefore, you need to focus on the service that you provide to clients or traders. So the one of the maybe key services that we need to focus on is education is education, so in cooperation, of course, the marketing department we try to see.

Maybe each market also individually, what type of webinars they would look into educational webinars course. Also, we try to be offline as well, so we target different markets by going on on the ground being they’re present as well and provide them the educational seminars that they might require. So we have a lot of, for example, beginners traders that they need to understand. More that is about you, know the risk of this market of this industry before they get into that market.

So we try to provide them the most information possible for them to make the right decision in order to see whether it suits them or not. That’s for the education part. Now we talk about services. We need also to maintain the quality of communication with our traders. We need to understand the needs and requirements for them in order to provide the best service for those daters and then again, we look also for each market individually.

We do not provide the same service for all markets, because every market, as I said before, as a way a different way of approach, the first thing than your presence as well on. If you look at the technology part as well, so you need to be present on social media and therefore we have to look into how we present our services by providing the right information to our clients from the business development side.

We are active of social media, so traders all over the world can understand what signals vision is also can also get close in communication with the Wrights business development, whether he’s the county manager, the salesperson or the customer support. So we try to understand the need for each market and be there as well active on social media. I mean, if you want to reach the global markets, you need to be present there, so they need to see with who they’re dealing with.

So it’s really important to be active on social media. What images you are giving or representing the company and do you think it’s important that they have that accessibility as well to the company? So it’s more about the transparency, so people always kind of be in contact. Should they have communications more about it for immediate communication? Yes, they do nice. So that’s a that’s, a very kind of comprehensive approach that you have so Carla.

What I’m hearing is that a lot of emphasis is put on education and making sure the traders know what they’re doing so. What do you feel are the current needs of the traders and how do you make sure that your team caters to that? Okay? If we look at different type of traders, say, for example, we start off with the beginners or the guys that they want to learn more about ratings. They’ve heard they tried for some times and they want to learn more yeah.

So what my team does, or maybe the needs for the trader to start learning more about trading – is to walk them through basically the platform you do to understand more how to place a trade. What are there is that also they might encounter. They can also ask. Maybe about different type of technology on the platform that, if you could say like leverage, margin, etc, so those guys are there to help them walk them through from A to Z, then the trader obviously need to understand also the cost, so they do ask sometimes, if We’re talking also about advanced traders, they come and they look for.

What are the cost for the spreads? You know what’s the leverage that they can be entitled for now with the Asthma, so they need to understand how they can be converted to professional clients or not yeah. If they are details, what leverage their they get. So the team is to explain to them and maybe to walk them through the whole registration process. So every trader has its different needs and we make sure that every trader will find the right tool and services that they they would be looking for mm-hmm.

And what about tick well as a whole with regards the condition, so the spreads the leverage, the margin requirements, how does tickle to a plethora of clients with their conditions? Nowadays, I mean there is a lot of competition in the market and the competition market requires to be maybe the the broker that you should be getting or maybe offering the best lower spread, offering the leverage that the trader will look into it.

Also, the regulations, a lot of clients they would come and ask where are deregulated if it’s an FCA company or broker or if it’s a officer a license as well so check, may try it’s best to provide the most innovated products as well. So the more variety of products, the better for the traders to have more options in order to see how they can or maybe which products to look into and trade. They tried as well to have the best execution with this competition.

You need to always offer the best execution as well, in addition to the spreads of the low-cost of spread and the leverage that they would be looking into so and not to mention at the segregated accounts that the clients would feel more safe once they found their Money in order to place some trade, so those may be points tick – may try to focus on in order to be competitive in the market. So it’s kind of the fundamental things that you’re addressing in that case, so the the conditions that will allow them to excel and also the putting in place the procedures that will allow them to feel safe while they’re trading, bringing all the bases very good, very good.

So, with regards to the team that you’re the you monetarily work with directly, how is the team organized and how do you could you also talk us through the process of onboarding, a client yeah, so we have different. My actually team is consist of different departments. The reason why I have different departments is to try also to give like a customized service for every individual may be type of clients, so we have, for example, the activation department.

If you have partnership departments – and we have County managers and customer support yeah and not to mention also the technical analyst guys as well – that they provide educational, webinars and seminars to the traders, so once the client gets one boarded, we have an activation team that would Help the client to be to go through the registration process, starting from filling the form online, sending the KYC documents that I documents for the everyday market gets approved and then they’re ready to start just free traders to understand kyc what does kyc meaning.

It means that the doctor, the right documents for know your client, basically abbreviation of know your clients at the right documents for every trader in order for them to get approval so once they get the approval they get their account activated. So they need to be. You know approved from the compliance point of view. They have a distasteful registration form to help. You provide the right information about their profile, then the documents and then once the documents are correctly submitted, then that counts as a right to be approved.

And after that, that’s a there will be they did to funded his account and start writing nice. Okay, yes, regarding to the other departments, so we have also partnership departments with the partnership department focuses on maybe retailer search, think the idea or maybe partners. So the partners, usually they look into providing clients or maybe refer to friends or they would like to introduce business, but it’s they can either trade as well or maybe just focusing on and growing their businesses yeah.

So those guys that are they have some connections and it would like maybe to introduce them to tickles, so they are called partners or IDs introducing brokers, so those guys and a partnership Department. They make sure that every IDs that, despite that providing the rights, also information for the clients before they get embroidered, they also get some rewards from Dickman once they introduce their clients at say this to us.

You do and the track is dependent also they ensure that the ideas they get may be the right material, so they can ask in there from their side to provide it to their clients right. Okay, we have also the county managers, so county managers are mainly focusing on every individual market they’re assigned to allocate the to yeah, so they do the business development for that market. They study the market, they see what are their eyes approach for stickmen to guess in that markets expand the business there yeah, so they do analyze.

They look at the competition there. What are the right to products, services and marketing budget that we need get for that market and they come forward, so we came together, maybe build that business in the countries or regional they’re taking care of Wow. Okay, you try to always provide, and maybe listen through. Also, the traders, what exactly they need. I mean we try to provide what the client is asking for.

Yeah, I mean there’s no point of just focusing on certain things that the trader would never take into consideration while his focus is somewhere else. So you need to have a very efficient communication with your traders, especially if they’re advanced experienced traders, so they are the best people to hear feedback from in order to provide your onion improve to always services to the client and social media gives you those open blogs Of communication, yes, we do forth and through laxity yeah and I’m guessing that tool must trigger down into your team, so you’re encouraging your team to actually use social media to engage with their clients, to possibly open up more markets and to be a gamification blog yeah.

My team they’re quite active on social media. They try to always the present right image for each individual. We have also some information may be posted about the profits, the volume, the trading volume of the company every now and then because it’s been important for the traders who maybe to compare to compare signal with other brokers as well. So he can make the right. The decision where he would like to maybe invest response nice.

So could you tell me a little bit more about your team, so we’ve been talking about the tools that you’re using to engage with your clients. But how specifically do you organize your team and how do you structure the team and was the onboarding process like so when it’s someone first comes to a member of your team, all the way through to when they’re actually trading with you as a client. So my team consists of different departments.

The reason why we have divided different departments into different tasks: educator needs of each group by the clients. So, for example, we have the activation department. They are the first, the department that will be in contact with the client so that what the client wants. This shows interest of opening an account with us or they’re registering with a company. They get in contact with him and they try to accommodate his needs from a to Zed, so starting off from the registration form and then later to submit his documents as well.

So they walk. Will they walk the client through the whole process until he gets approved and he’s ready to open the account to find the right account as well for him, because we have different types of accounts, so he would be in contact with that account manager in order to Give him the right information to make his decision, which type of accounts and whether the client is approved, so he can start saving on the phone.

Okay, the other department would be. We have another Department called apart. So in the partnership Department, it is the partnership Department. They take care of all our partners and ideal, so we do also have a department that calls county managers Department, those County manager. They get involved more into developed business in every individual market right, so they look into, for example, Asia.

They look into Africa, Latin America. Maybe MENA region, so they try to study the market analyze, what the market needs and then they communicated together. I mean we communicated together, so we can see what are the right approach in order to expand the business in each individual country. Wow. Okay. Well, I think that’s we’ve covered quite a lot today and that’s probably all we’ve got time for so I’d like to thank Carla for coming to talk to us today.

It’s been a wonderful day and you’ll be hearing for some more of the tin wall team. Very very soon have a nice day bye,

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