Online Marketing

KKR Digital Marketing Case Study

The IPL team that has engaged the most with its fans and followers be it on Facebook, with 10.5 million plus likes KKR. Is the highest of all the IPL teams or on Twitter, where KKR is the most engaging IPL team? Quite after Instagram, where KKR became the most followed IPL team with more than 21,000 followers, it was also the IPL team to have its presence felt on platforms like Pinterest and Google+.

Kick your result, so the only IPL team to have an exclusive YouTube article blog in sidekick yard, so that fans could get to know more about their favorite team. The team also had a website blog, an official mobile app that kept fans updated with the latest news about the team. Here are some ideas that went into developing the content. A mascot turtle da was created to match the sensibilities of a typical Bengali KKR supporter special creatives are prepared on the fly for every event, along with live tweeting and updates contests quizzes match analytics, and the latest pictures to keep the fans engaged.

Keiki are also got its players. Individual social media accounts verified. Besides these, the digital team at KKR also organized a live streamed. Facebook chat at Facebook HQ in Hyderabad. Moreover, certain players even had Q & A sessions on Twitter with their fans and elaborate campaign Chea for KKR, which run on all social media platforms. A special google widget was also created for this, which is a first for any sports team in the world.

The fans were also given a chance to receive a customized personalized acknowledgement article in return, this activity reached 10 million cricket followers to conclude, having made an impact both on and off the field, the Kolkata Knight Riders are gearing up for a bigger and better season. Next year you


Online Marketing

How We Make YouTube s: The Gear, Process, Kdenlive, Gimp, OBS & Other Open Source Software

So this is how I make youtube articles. I’ve actually gone through a lot of iterations, but because this is the first one I think I’ve documented top to bottom we’re going to call it version 1.0. When, technically, I have lost track of versioning, but for purposes of YouTube here and when I go back and say: okay, what did I change? I can make version, you know one point whatever or when I do a lot of changes.

Maybe a version to X, we’ll figure out like all projects that are open-source and you try to figure out what you’re going to do for versioning numbers and that can be the complicated part. Occasionally at least for me, because I think gives us a big change. An incremental change, but let’s get started. What we have here is, and I’m going to swap between the cameras and then I’m going to show how I actually put this article together on the editing side, and the reason I have to do both is because my youtube blog is obviously a lot of tutorials And some articles like this, so there’s a mix of things I do and I want to kind of show all of them.

So this part is the filming part is freely called filming. Nothing is film, it’s all digital, but this is the part where we do things in the studio and how we edit it together up. Here I have a GoPro just out of frame. Then we have two lights. I have my Aston microphone in shotgun mode, which is currently the audio source and I’m trying to figure out how to get the audio when I do behind here. I guess I’ll just be oh, so I have my aperture light and my cheap softbox from I well.

I think I got it either for me, I was on or ebay I’ll find an Amazon link for you. This is not an expensive one at all. That’s a little bit more money, but not excuse me that one’s a little bit more money, but I still really like it because it works really. Well, it’s an LED light. It’s portable. It’s got batteries on it, but now that we’re doing more studio stuff, I’m leaving these set up more often anyways.

So when we’re doing a product review, for example, I got a couple of products here. I got my pixel phone, which I’m getting get ready to do a review on. I currently have my GoPro mounted to a boom stand over here, and this boom stand works really good to hold a camera. Now I’ve Marvin’s camera’s, not here right now, I’ve been borrowing his 70d until I can decide whether or not a one of I another, seventy which I think I have a deal on a line on one right now, but that’s primary.

What we’re shooting with over there is the Canon 70d. I’m really happy to the camera everyone’s like. Oh, it doesn’t do 4k or doesn’t do this. I’m like. I don’t think my tutorials would be any better in 4k if they not adding any value, then yeah. Why even add it to there? Also we for the TV hookup, so we can see what we’re doing we have a wire going from that. So this is what I see over here. So kcci do glance over there.

Try never to look, but when we’re setting up this is an easy way for me to see. What’s going on is to look, we just plug it into the TV. I understand everything is going on with the camera and you know gives me a good idea of things on there now with the magic lantern software, it’s nice, because it gives me the audio level. So I can make sure the audio is good on this, and this asked a microphone I’ll leave a link to below I’m really happy with this purchase.

Now everyone’s, like. Oh rode, mic Pro this that I tried the rode mic I had the road might go. I liked it, but I liked the audio quality better on the Aston and it does stereo. So when we did that group setting where we had all of us here doing hot sauce, the acid microphone didn’t phenomenal job. We have it. This is also on a boom. Stand but I will show you that these lights here and the couple poles it’s all – I really need to get a lot of this done.

I am, though, prop maybe today I’ll do this. I didn’t like it I’m kind of getting sick of the orange behind us because I think it detracts from some of the colors, so we’re going to switch to just a gray background. We want to do maybe some color splashes that’ll be like a version 1.1. Changing the background is hardly a major change, but what’s important is the workflow and how this gets done and how the articles get produced.

So this is filming. That’s filming I’m going to splice in a little bit of filming off of this, so I can pull the whole project together and show you what’s going on, but I switch the camera on here right now or maybe I should do the GoPro I’ll do the GoPro. It’s got a better audio because I can put a microphone on the GoPro and I’ll walk around and kind of show you from the other side what this looks like.

So this is the aperture light. I know it’s kind of rigged in here that’s unfortunate, but we’re going to we’re going to put that inner right. That’s like! Shall we to do list? It’s got screw, it’s really solid, isn’t going where this is battery-powered. This is the aperture al5 tu es. So we can dial in if we need to do this, it’s on a tilts, it’s keep it plugged in. But if I unplug it like, I said it’s on battery, so you loses no brightness works really well.

This is the less expensive and hopefully the microphone doesn’t pick up too much noise shrimp. If I don’t get you close, this mic on the GoPro picks up a hum just generic cheap soft box from Amazon with for us and tubes in it, which is why it causes problems with this microphone. This I really like I’ll leave a link to this. This is the boom stand that we use for holding the camera up works really well, and this is one thing that’s really cool about this boom stand.

Let me break it down real quick and it drops down simple as that. Now it’s locked in place and then those legs fold up, so we can make it nice and small same with this. We hang the ear kind of up here when I’m not using it. That way, when we need more chairs and more places, which we keep the chairs all nice and neat kind of on the wall here. This is where all the extra gear ends up. So these are lots of connectors doodads.

There’s all our podcasting equipment, different ball heads. I really like these Joby heads they’re great, for holding things on this little case is where we put things like the GoPro and the other cameras. That’s how we do our time. Louses charging drone stuff the drones actually up there in shelf and when it’s all done, everything goes in here. We lock it that way when we have like get-togethers with random people coming in and out all the gear and all the little doodads.

No, I don’t want to be touching them. It is less I’m worried about people stealing it it’s much more, that people pick things up and touch it and lenses are super expensive, speaking of which that also brings me to this. This is my lenses, the Sigma 10 to 20, so this is for the real wide-angle shots. I really like this lens. I’ve had it for like ten years this, they call the Canon nifty 50. 50 millimeter.

It is a F 1.8. You can pick this lens up for like really cheap. It’s super inexpensive. I definitely like it quite a bit, but some of the other gears just miscellaneous stuff. You know lens cleaner stuff, like that. Maybe I’ll do a separate gear article. I do have a lapel mic in here and that’s what this is. I just don’t use it that often it’s kind of nice when you want to walk around and I get the microphone, but I don’t do that as much when I do.

These are the audio technica Pro 8 8 w RS pick these up for dirt cheap on eBay. I just dislike the fact that they use a 9-volt battery and they create a little bit of a history in the background so anytime I use it. I have to edit that out – and it annoys me, the Canon 70d itself is got the kit lens the 18 to 135, with the Image Stabilizer. We leave it off because it actually uses a little bit of battery when it’s on the tripod, but I use it.

Of course, if I’m trying to your free hand, which is pretty rare, free handing the camera unless you’re a really good camera man – which I am not that needed, so I try to tripod as much as I can. Even this has some shake now. This is just using HDMI out that goes up there. There’s your HDMI in the wall goes through. The ceiling comes back down behind the TV and it’s hard to see, but back there behind the TV is where all the lines come through to get that signal from over here to over there.

That’s simple effective though, and I like it here, is I dislike wires along the floor. If you didn’t notice, even these wires go plug in underneath and over here, so there’s nothing across our path. The only thing that kind of goes across the path is the audio cable. When I plug it into the Canon, but that’s life you’ve got a. I haven’t really found an easy solution, but that’s why we run it on this tall or boom stand from the Aston microphone up over back to the camera.

It’s easy enough for people to walk right under it, and this is that as tuned microphone, that has both the stereo and mono features low-pass filters. Some boosting the auto mode is my favorite because it automatically turns on when the camera turns on and it turns back off. So let’s turn all these things off and get to editing’s. That’s how we see where the open source comes into play and how holla’d all actually happens in case you’re wondering my GoPro setup, pretty simple: it’s a GoPro with one of them metal cages, a little hot shoe mount and the road might go and the stupid $ 50 GoPro adapter that you need to have to make this all work.

I have no idea. This is a cheap tripod that I bought all this off, Craigslist a guy who was just dumping it for really cheap – or at least this metal case. And this thing, so I don’t know what brand is some off-brand x-series, but it gets the job done for well doing what I just did with it. So it’s definitely handy for that. So for those of you see my desk before you know, I have a three desk layout, I’m going to jump to the other camera here and show you I zoom back out against the wall.

These are the three monitors, so everything’s kind of spread across all these screens, and now I’m going to insert that article into the article of me making the article now. This is actually could be showing me how to screw up making a article, because I added at the end of it and did a bunch of editing on how I did the editing and I don’t like the any of the ending of it. So I’m going back and re editing and Reese, placing just the ending of it.

I realized that I was a little bit too zoomed out trying to show three screens it’s how I edit and that didn’t portray well at all on YouTube. You just couldn’t see what I was doing, so I’m going back to dragging everything. So this is the three screen layout with well there’s different layouts here. This is a three screen layout. This is how my layout actually looks when it’s in process and then working.

This is a preview window on one side, but obviously this is really hard for you guys to see. What’s going on, I realized after I recorded me editing, but the article is edited, so I’m just going to cut out the end and redo that part. I tried it like this, and this is also hard to see what I’m doing so, we’re just going to drink everything to the middle screen and get rid of the webcam, so you can see what I’m doing for the editing parks this.

This is the hard part to show because there’s a lot that goes into editing, so I showed some of how I copied files and things like that, and that’s I thought maybe the interesting but maybe not imposed so I do is I’m done. I kind of proof most of my articles I try to prove from, but we’ll just bring over here and show you what I do so here is the editing part that I didn’t like this is going to get deleted.

Here’s all the stuff that came off of all the cameras I use so I had my GoPro. I had my screen capture, which I’m doing again right now, which was called. Finally, I just named it that you know my naming schema. That’s whatever makes it work for you, but what I will talk about is a couple little things, so one of them is – and I’ve talked about before I use sync thing: singing is backing up my article folder continuously, as I drop things in here.

I’ve did a whole article on that and whatever your workflow is making sure you have a solid backup. I like automated backups, specifically using the syncing tool and it backs up to my FreeNAS continuously, so it’s on my hard drive it’s backing up over to there. So that’s getting copied over then we just drag all these files, which I’m not going to direct them again, but you just drag them all in a kdenlive and then we drag them all to the tracks and I’m holding the ctrl key zooming in and out.

I got a tutorial on how to use Kate and live, and you know putting all this together now I started the intro of this article with a little classic 8-bit song. Let me see if I can change the view here so there’s my little preview that I dragged right there, so you can see going through editing the normally I edit on the other, monitor but, like I said, there’s not an easy way to 40-percent a dual monitor Layout it just unless you have a 4k and I export this at 4k.

You wouldn’t be able to read all this, but this is me cutting between all of them. You line up the audio, you get it all say: okay, here’s the audio! This is the GoPro article. This is the main camera article and it’s how I cut between them for the overhead shots and then I’m using OBS at the end, which I’ll drag my OBS screen over here, which it just goes to infinity, because it’s recording, OBS, recording, recording, OBS, recording and makes Kind of a cool effect in the background – and it OBS, is how I do my voiceover, so I got my setups here and this is what it looks like back on a three screen layout.

So let’s do this view. This is actually how it looks. I’ve Shrunk the screens over here, just going to give you guys an idea and a view, and all the voiceovers are recorded on a Yeti microphone in my little office with soundproofing here and very important soundproofing on the other side, because your voice goes this way. It reflects back so the back is to get rid of sound reflection at the back and the front and get rid of the sound reflection in front to kind of keep a dead area for the voice-over work.

But you know these tools are all free and open source and wonderful. Kdenlive is great OBS great cobia, cisco cross-platform, and someone will ask this kdenlive. I know they are working on a Windows version. Sorry, I’ve tried it that doesn’t work very well, it’s once it’s all done we’re going to render in process and then we jump over to GIMP and I have a template saved here in GIMP. That’s got the little black bar at the bottom and then I just go on the web and literally like the Canon 70d I typed in Canon 70d transparent there.

It is there I typed in Kaden, and these are just google image search while she this one didn’t need to be. I went to their website and it’s part of that’s their logo. Author header, I just grabbed it and you can actually just go copy image. Edit paste new layer – and you can get things added on there just like that and GIMP GIMP – is not as easy to use as Photoshop. It’s been a struggle because I’m a Photoshop guy, so I started learning it.

But if you started out, we get there’s some great tutorials you can find on it. I’m not good enough to make a tutorial on it, but I will tell you: I’ve been doing my thumbnails and everything for quite a while and editing the basics like what you’re seeing here in camp, and it’s worked out really well for me. So it definitely definitely can be done and once it’s all done, cuz GIMP saves in its own special format.

We file we export this and I called it how we make youtube articles, the gear and the process and the open source software and, like I said like going in-depth on the software, I have a tutorial on kdenlive already. I don’t really have one on OBS, but it’s maybe I’ll do one at some point. Obs feels almost self-explanatory. You just keep adding the different scenes like the webcam and then that’s what all these are.

Some are just microphones middle screen, webcam just left screen right screen. All my screens with me at the bottom and then you can just go here and if I want to put myself in the middle for this, but this is well technically. This is where I sit, because this is the the layout you’re seeing above is my three screen layout. That’s in here, so hopefully this was helpful kind of give you an idea how we do this.

I will leave links below to the tutorials. I have on how to use kdenlive how to get started with kdenlive in editing article. That’s probably the part break people find the most challenging recording stuff with OBS load it it’s pretty straightforward. Maybe I’ll do a specific tutorial on there, but OBS is a great way to do screen capture. I might do a specific review on a 7, but there’s a lot of mouths to die.

Cameras been around since 2013. So that’s it’s a I’m still happy with it’s a really great camera. I don’t really people like oh go, mirrorless yeah cool. Maybe I have the 70d. I don’t plan to replace it until it breaks. So, for now it’s a great camera and it’s not about the camera. It’s about coming up with teaching someone something the story, and the narrative is much more important. The tutorial the knowledge sharing is important.

1080 seems good enough for knowledge sharing, at least for me. For now, if my thought, my knowledge would look better in 4k great, I don’t have a 4k monitor and statistically most people don’t either. I know it supposed to be future thinking, but especially tech stuff. I have to keep producing because all this is completely irrelevant. Privation. That’s generally how it works. Hopefully, you found some of this helpful.

Give me an idea of behind the scenes how we produce YouTube articles, how this works. You know if you like to count in here like and subscribe. I will do my best to reply to all the comments. I’ve complained before about YouTube comments. Sucking I don’t see all the messages, it’s a YouTube thing. I’ve talked to other youtubers are the same problem. We also have the forums to help alleviate that over on Facebook links are below plus all the gear links and some of the details of all the stuff we use will be in here.

So hopefully this was helpful. I have a great day and enjoy get started on this open source. Editing if you’re interested in this I mean go, get these programs are free, start dabbling and playing and read my other kdenlive tutorials to get you started on this part of. It says the article edit, the press record, is easy. The editing I won’t lie. This is some this little effort that goes into this there’s a learning curve, but I think it’s worth it.


Videos are truly an awesome way to get the point across. Any type of content from your business is important!


Online Marketing

Behind Netflix’s Tiger King (Lessons in Creative Editing)

Now. The reason why I’m doing this is because I recently readed the Tiger King murder, mayhem and madness serious on Netflix, and I know a lot of people have been talking about it, that’s kind of how it you know I heard about it, because people were sharing it Online and then I happen to see characters in there or people that are portrayed in there, and I wouldn’t want to say people because they’re kind of being turned in or made into these characters.

But I actually know them for real, and I know how they are. On real life versus how they’re actually being shown so first thing, maybe I’ll talk about is obviously as a filmmaker it. Whatever subject you’re going to be talking about in your documentary or whatever, whatever it is, that you know kind of a article storytelling that you’re going to be doing whatever form? Are you working in the first, I would say, good tip is to always start with getting as much footage as you can, and especially for a documentary, because the more footage you have and the more obviously different versions of it, then the more options you’ll have and Editing, if you have our limited footage, there’s only so much you can do in editing the most notorious cub breeder petting operation is doc.

Antal he’s fearless, you know. Unfortunately it is what it is. You know. Animals are kept in cages and I think again, by keeping them locked up or keeping them in these places. You know like the Myrtle Beach Safari, where it’s that I think it’s sad, that they are doing things like that and some so it doesn’t seem like anyone has a clear understanding of what’s happening to the animals there, but whatever it is, it’s a reflection of the Leader himself: well, the main guy there’s dr.

Antle he’s the one that basically, is the host he’s the main guy. If you want to judge him, judge him by how he treats the animals just doing it for the end for the money there’s a war in America. That’s being fought for an enormous amount of money, the animal rights activist – they want the lion’s share and they don’t want to share their lions. Some people have been accusing private zoos of animal abuse, including forcing the animals to do tricks just to keep the guests happy.

I don’t know if I wan na talk to you and they kind of be kind of have to be a little heartless to do things like that, because it’s hard yeah somehow. I think anybody that works in these places and I think they really want to do good, but, ultimately you know nobody and no animal should be caged. So what you guys just readed is a little edit of an interview. I did with my wife about our friends from Myrtle Beach Safari and when I showed her the final edit, let’s just say she wasn’t very happy with it.

I know what you’re trying to do you’re making me look like I didn’t say that, and the reason is because the actual interview with my wife was about 40 minutes long, and it was loaded with a lot of different questions about even at different topics, but questions That I knew in editing would give me options to actually be able to edit her talking in such a way that it would look like she’s, actually saying bad things about our friends in Myrtle Beach.

So now let me actually show you the version of the edit that my wife did like the most notorious cub breeder petting operation is doc. Antal he’s fearless, so the latest Netflix documentary Tiger king made some pretty bold accusations against some of the folks behind the Myrtle Beach Safari. But how about we hear from someone who knows him personally? Well, the main guy their stock can tell he’s the main guy he’s very charismatic, he’s very he’s a very nice person.

We had the opportunity to meet him outside of the Safari Park and you know he was very welcoming to us and in his home and his property I felt at home. I felt very comfortable with him and I felt that he was very genuine towards the love he has for the animals and you know towards towards us as well. So I think that organisations like the one that talked until runs are doing their part for conservation right or the species of these animals, and – and I really enjoyed the work they do like it, you can tell that they really loved it, even if they have to Work the whole year, it’s something that they are willing to do because they love these animals and they really want the best for them.

Another accusation of the Netflix documentary makes is that all of this is simply being done for money. I don’t think they’re doing this. For profit at all, because they’re, not flashy people, they don’t have designer clothes or like the latest car or going on on like trips and all these things you know just being flashy out there, just a normal life. They don’t have mansions and yachts and boats.

I really feel that it’s a good thing, what they’re doing with the with the Tigers and and and the other animals that they have there. They really have a love for them and a passion and they take care of them dearly as if they were one of their kids among the many animals they have this facility. They even have an elephant named bubbles, the bubbles she’s happy. She loves people, she loves being around people so for her, it’s a game.

She was playing with us. We weren’t playing with her. She was playing with us, so no for her. It was fun, see she enjoyed it and she was very, very intelligent. Some people been accusing private zoos of animal abuse, including forcing the animals to do tricks just to keep the guests happy. Well, she wanted to play she loved it. She loves the water for her psyche. Oh my god, I’m going in the water or it’s like.

No. I want to play when I wouldn’t play my way and that’s when dog has to be there every day, huh huh not like that. That’s too rough, but no, she loves because she helps you up in her back with her trunk or she’ll bend over. You know she’ll kneel, so she can let you in her back and yeah. She she saw she’s up for it. What I like about the survive is that they have more space to run and to to be themselves, whereas in the zoo, it is it’s exactly what you see that little space, that that is where the animal lives, and that is it.

So, in the end, what does someone who actually knows the folks behind Myrtle Beach, Safari? Think of the latest Netflix series? I don’t like things that are for sensationalism and that are going to twist people’s words and are trying to make people that I personal you know. Look bad if you have the opportunity to go and visit the Myrtle Beach Safari, and I think you should do it. So you can see it for yourself and you can experience that yourself and, and you be the judge and not let somebody else’s opinion or twisted opinion dictate what you want to think.

So, as you guys can see, this version of the Edit was obviously completely different than the first one, and now before I continue further with this tutorial, I wanted to give a quick shout out to Curtis, I’m pretty sure most of you guys already follow him online, But for those few of you who still haven’t readed any of Curtis, informative articles and make sure you head on over to this YouTube blog subscribe, and otherwise I just wanted to say thanks Curtis, for helping out with this article, thanks for letting me help out with This Tom, my blog, is all about lighting and sound for article.

So how did I actually manage to make my wife say things that she never actually said? Well, let’s take a look at the actual edit, so here on my article layer, one you can see these are. This is a all the footage, basically with my wife and then also the clips here with Curtis. So this is all they’re basically talking and then the audio one is also all of the audio for talking. So, let’s actually maybe hear kind of, because if you look at it you’ll notice, whenever I have a cat, I overlay that or hide those cats with some b-roll footage.

So let me right now just hide all of this b-roll footage and let’s just look at the actual article clip here of my wife talking, you know. Unfortunately it is what it is. You know animals are kept in cages and I think again by keeping them locked up or keeping them in these places. You know like the Myrtle Beach Safari, where it’s sad. I think it’s sad that they are doing things like that. So hopefully you guys were able to pick up right away.

You notice that I put in basically things that she was saying, and then I put in little line where she says you know Myrtle Beach, Safari as if she was actually talking about them when in reality, all I actually did when I was interviewing her is like. I said I was asking her kind of loaded questions or just questions that I kind of knew what what the answer would be about some other things and in this instance I actually asked my wife in and specifically about what does she think about other actual public Zoos where their animals have been abused, you know there’s stories like a lot of animals are kept in zoos, being abused being mistreated.

So, as you can see, I was asking her in general about zoos that abused animals. So I kind of knew right away. She would say it’s horrible right, so here you can see here kind of some of the reactions. I think it’s sad that they are doing things like that and some I don’t know you know. Unfortunately it is what it is. You know animals are kept in cages and I think so anyway, so as you can see, she was talking about Zeus, public zoos and and zoos that are, you know, I’ve been supposedly abusing animals, so obviously she was going to say it’s a horrible.

So now, going back to our edit, you notice that this clip here is basically from another part of the interview where she just said: Myrtle Beach, Safari and I have spliced it together to make it look like she’s, saying that they’re doing all those horrible things up Top or keeping them in these places, you know like the Myrtle Beach Safari, where so a very simple thing to do, and then, obviously, once you overlay the b-roll footage, which in this case is basically this clip here of induct playing with with one of the Tigers And this is how it looks, I think again, by keeping them locked up or keeping them in these places.

You know like the Myrtle Beach Safari where so, as you can see very simple way, to kind of twist their words. Now, let’s take a look at another point here of the Edit, so here at this point occurred this kind of talks about the the main guy at Myrtle, Beach, Safari and then again I cut to my wife talking ever it is it’s a reflection of the leader Himself, well, the main guy there stock can tell he’s the one that, basically, is the host he’s the main guy.

If you want to judge him, judging by how he treats the animals just doing it for the end for the money and in here again the very simple trick, you know I had a clip of her saying you know if you want to judge him, judge him By how he treats the animals, and then she actually said you know he did they do a really good job and all that stuff, and then I had another clip where she just talks about something completely different and says you know just doing it for the money.

So, let’s take a look at this. What there’s actual whole clip was before and after some organizations are doing it, so they can keep the species alive and some of them are just doing it for the end for the money. So all I did is, I just took that part which says you know: do it for the money and it’s kind of the same thing even like when she starts talking about like the introduction of dark ant or like again.

Let me kind of show you guys. The whole take here: well, the main guy they’re stuck until he’s the one that basically is the host, and this is actually where I cut it and in the Edit because then later on, she goes on to talking about. You know what doc does at at. You know the safari there and then anyway she keeps on talking about him and then here’s kind of how it sounds at the end, and you know he was very welcoming to us and in his home and his property and and to you know his life.

He was just he was just a very nice guy, very so anyways as you can see. It’s a very, very long take, and that’s because, like I said before, the whole interview to my wife was around 40 minutes and that’s normal when you’ll be doing interviews with people. That’s going to be. You know that long. Sometimes we might even be longer, and in that time, if you obviously want to make it look like I kind of want to set up somebody to make it look like they’re, saying bad things about something that they never said.

Then it’s very easy again by asking them certain questions that you know already. You expect what they’re going to say and then you know you can use it out of context. Then you can very easily make somebody look very bad. You know, or you can ask friends of somebody. Let’s say you want to portray badly and again ask them loaded questions and then edit their answers in that way. But even if, for example, you look at here, my other edit, that my wife did approve, even in that version, I had to kind of do these quick jump cuts and the reason is because, as you saw like a lot of times, people give you these long Answers or sometimes they’re taking pauses and they’re kind of saying, as they’re thinking what to say and in a documentary or TV series, whatever you want everything to kind of flow nicely.

So that’s when using b-roll footage to kind of hide your edits. It can be very helpful so here let me show you the the other version of this edit, but without any of the b-roll footage you can kind of see how I edited my wife’s talking. But how about we hear from someone who knows him personally? Well, the main guy they’re stuck until he’s the main guy he’s very charismatic, he’s very he’s, a very nice person.

We had the opportunity to meet him outside of the safari park and you know he was very welcoming to us and in his home and his property. I felt at home, I felt very comfortable with him and I felt that he was very genuine towards the love he has for the animals and you know towards towards us as well. So so, basically, as you can see, you will always have to end up kind of chopping people’s answers for your article.

The question is: are you doing this simply to you know to kind of fix the flow and speed up the timing of these answers? Or are you doing it to put words in people’s mouths that they never actually said? So hopefully, these two examples give you an idea of how easy it is to manipulate and make it look like people are saying things they never said, and it’s very easy to do, and these kind of documentaries, and and sometimes even just by showing certain images so For example, they never actually had footage of dark.

You know kind of having the animals caged in these small cages, or things like that, and that’s because the animals there are actually very well treated. They actually get to run around, and this is like some of the footage here that I shot on their property or they’re just kind of playing with these Tigers. They have these little toys that they’re chasing and if huge property and the Tigers get to run around, they have other animals that are also again free.

They’re. Definitely nothing like what you see up here with this, the other lady from the documentary or, as you can see, she keeps these animals like in these tiny cages were, and this one looks like the lion came and stand up fully. But if you read the Netflix series, one thing you will notice is that sometimes they’ll show interview. Let’s say with you know the guys from Myrtle Beach talking and then they’ll show footage from somewhere else completely of like I’m, some zoo, where it’s showing the animals being mistreated, and that’s actually what I did here in my version of my bad version of the edit.

So here, for example, is the part where they’re talking about you know it’s a big industry and it’s all about money, and then I got to a shot of dark and then I cut to some completely different footage from a completely different zoo. Where you see a lion, they’re kind of locked up in a cage – and I kind of did that a few times again, because it’s why? Because of the example like this, this is again not from Myrtle Beach Safari.

But just by doing these quick cuts, the audience doesn’t know where this was filmed, and so they automatically assumed. Oh, there must be there, even though that footage doesn’t actually come from from that that place, but you’ll notice that they’re very kind of clever with a lot of things like even when it comes to the sets and then the kind of production design, like you notice In here that this guy that they were interviewing him, they literally, I don’t know they asked him to take out his dentures or what, but they clearly asked him to take off his t-shirt.

I know the documentary they’re kind of asking her, but is too that tattoos? I can only assume – maybe they kind of you know, try to sweet-talk him into like hey. You know, show us what kind of tattoos you have things like that. You know. Don’t worry, take off your shirt, then they were like. I want you to sit down probably, and they did an interview asked him to take off his teeth, even though you can actually see, and this guy’s social media daddy.

This is actually how he looks. He hasn’t you know, nice-looking teeth. That says a girlfriend, a belief, but again, why was it done like that? Well, because we compared to the way he actually looks to the way he looks in the documentary well, you’re, basically creating an image, and the image is that these guys are basically these kind of like lowlife. You know whatever backwards kind of hex from Middle America, there’s actually a very I opening interview with the director of this Netflix series.

He lives in LA and and just in that interview, you’ll, be able to hear actually kind of this condescending view that he has about pretty much the rest of America. So that’s clearly what he wanted to portray and you know want to portray the guy how he actually looks in real life, because again that wouldn’t sell his perspective. It’s the same thing when you look at, for example, interview here that he did up here.

Why the hell was this interview? First up was staged in like with garbage around and stop. They could have picked any place, but no again, this is how you create little things and you’re, putting little ideas and your audience’s ahead, basically by by again by carefully choosing the location, adjusting the callers to kind of make. It look depressing also telling your subject. You know here take off the t-shirt.

Maybe let’s see those real teeth that you have things like that we want to see the real you there’s all kinds of techniques being used when these so-called documentaries are being made. Of course, putting the right kind of music is. Is going to be the final touch to really help you kind of sell the mood day that you’re going after and it’s the same thing I did in my edit when I interviewed my wife.

This is actually music that I got from epidemic sound and by the way you guys can follow my link in the description. If you guys want to get big discount you’re trying to invoke a certain emotion in people – and I know that when it comes to article content – the best way to do that – is you let people’s imagination kind of fill in the blank? So a lot of times? It’s best to not say too much just show a little clip have somebody say something: that’s a little suggestive, maybe then show some kind of a clip.

That kind of further reinforces that idea, and then you know, obviously through the magic of putting let’s see dramatic music. Like, let’s say, for example, if I wanted to make this shot right now and me talking seemed a lot more, I don’t know a lot more dramatic, let’s say so. I would make the lighting a lot more dramatic and then you add the music right and it makes it seem like a much serious subject matter.

If I want to make it really serious, I don’t know. Maybe I can cut to shut like this really really really dark and dramatic, and then at the same time you can make it. You know they were bright lighting and you can add kind of joyful, music and all that stuff and it can sound like we’re talking about and I’m not flying. You know, purple pink, elephants and and something really really fun out there.

So again, just those little things you know well, I’m just make a difference. But again I know what you’re thinking you’re thinking Tom I’m a filmmaker and I’m an intelligent person. I can tell those things apart and yeah. Those are like the very I would say crude and very you know we may be overused techniques of kind of building, an emotional response in an audience right. Just the way, even you, you colleague, rate the footage and things like that, but there’s also a lot of subtle things that are being done now that again may be in, and it’s part of it, I think it happens, is because you know over the years of People reading cinema reading reality TV and all this kind of sensationalism.

I think people the audience has gotten smarter, so you as a filmmaker obviously have to get smarter, because you you want to use all your tools at the disposal, whether it’s the lighting, whether it’s the color grading, the sound design, the music, but a lot of times. If you overdo it – and it’s too obvious, then again that kind of defeats the whole purpose, because then the audience goes. Okay. I know I’m supposed to be sad in this moment right.

So that’s when a lot of these subtle things of just the where you edit something are going to make a huge difference, you’re, obviously going to draw a conclusion based on anything any subjects are reading. Only from the information that you have presented to you. So as an example, if I would to like, I know, like you here in my studio – and I always kept on telling you that oh it’s horrible outside it’s raining, it’s just bad weather or whatever it’s not worth going out and all the windows are closed and You know the only bit of information is, let’s see what I give you then, and maybe let’s say I show you a photo like.

Oh I was just outside. It looks really really bad and muggy and all that stuff, then you think yeah. The weather outside is horrible and what’s the point of going out, but then when you actually or let’s say, if somebody were to open the window and you see outside it’s nice, blue sky and the Sun is out and and somebody’s telling you that the weather is Bad, then you go what the hell are you talking about right? I can see for myself and this is kind of the same thing.

So I’m saying it like, I know certain people who are portrayed in that documentary are, I don’t even know if I want to call it a documentary, because it’s again it’s just like sensationalism. It makes good TV and I’m going to admit that that series is very well produced, they’re well edited, and it makes it seem very exciting. But again it’s not doesn’t mean that that’s what the reality is and – and now maybe I kind of want to talk a little bit about my experience of being ft and you know, and in Myrtle Beach and spending time and kind of the whole thing started to Use because I was doing a filmmaking seminar in 2016 kind of traveling all over US, Canada and Europe, and in one of the locations that are that I had this guy come in.

Who was one of the people who was working at Myrtle Beach? He came to my filmmaking seminar because they were just you know he was interested as a guy very intelligent guy. His name is Robert and he’s been basically he’s just like this guy who just loves to learn, so he does have to somewhat their like social media articles, but he also like you know he teaches on a university. He trains birds, he goes.

Diving is a very, very interesting person, not just a person that I you know. I became friends with him very quickly because I found him very interesting. What do you do when you have mosquito problems in South Carolina? Well, you break out the XM 42 flamethrower. Mosquitoes are the South Carolina State Birds. Unfortunately, they come in swarms and it’s pretty difficult to get rid of them. Whatever sparked his interest.

He was like I’m going to try it I’m going to learn it, I’m going to see what it’s all about and I kind of mimics the way I am there. One of the reasons why I love filmmaking, but I also love you know doing gardening like if you read my last post on my website. You know I do a whole bunch of things. I build things. I built houses built a build, a sailboat been a long time ago, like whatever I find interesting.

I kind of pursue it and and that’s the kind of interesting thing about Robert who works. You know with the dental so anyways. He came to one of my filmmaking: seminars met him, you know, kind of became, friends, went to visit him and then, through you know, kind of seen to multiple visits kind of what he does and I’m kind of we know where the people where he works, because His life revolves mainly about the work and one of the reasons I am one of the people or one of the things people are criticizing there in that series.

Is that all the people there and Myrtle Beach they’re like working like crazy? I don’t have time off and yes, I mean they’re working a lot, but then again it’s like. If you looked at my lifestyle, you think man Tom just like you know he has a studio on his house and whenever he travels with his family he’s working he’s. Always working, I was always working, and I know I’ve even had relatives sometimes tell me that, like like family, just like never have time for family and no it’s not that it’s just.

I love my work and yeah. It does take up a lot of time, but you know what I involve my family. First of all, with my work and so to me, it doesn’t feel like work and so sometimes I’ll wake up right from the you know, time as I wake up until I go to sleep, it seems like I’m always always working, but it’s again it’s totally different When you love it and what you’re doing and and and and then you know when something needs to be done, you know something that you know you have to be there, you’ll just do it.

It doesn’t matter to you, you know, you know. I’ve been thinking about. Taking a vacation, so that’s the reason why I’ve in the pool I can understand Robert or many of the other people that that I met and why they work so many hours and and they pretty much I mean they. They do get some time off, but no they work a lot of crazy hours and they work through a lot. But you know what I was there. I actually not too long ago.

I actually went there and actually spent two weeks or almost two weeks with my family. I took my wife and my kids and we stayed there after you add and our Kantos house so he’s got a you know. Nice house very close to the word and the animals are and basically were, the whole animal sanctuaries and where people come in to see them so visa has a house there. My friend Robert Rosa’s, a house nearby, all the people who work there pretty much all living in that vicinity.

Again everybody who’s working. There is either like their friends or like their. You know, family with nieces. You know grandchildren, all that stuff of duck or some of the other people that work there and they all kind of know each other, and – and I know this because even like, while we were there, I wasn’t there specifically just to kind of hang out and see What you know what they’re doing there with the Tigers, because I was – I just simply – went to Myrtle Beach, so I went with my wife to Myrtle Beach.

We wanted Beach there to see the different attractions now, obviously, since were in Myrtle Beach and we’re staying right. There next to the tiger, preserve or like hey yeah, we want to see the tiger, so we actually got to go sometimes like in the middle of the two little tour that they were doing with people and they have different tours. They have some tours, but there’s a little bit more people, I would say maybe max twenty thirty people somewhere around there, and then they have these other little tours where they do or it’s like two or three people on max and that’s the reason why they do Charge more because again it’s those animals eat a lot of food, even like visible dine and taco the elephant.

But, like doc, has his elfin that he’s saved. There was basically the whole herd from what I understand the poachers in Africa, or I think they did shut them and this baby elephant he adapted it was years ago in 70s, and I saw the photos all that stuff and he anyways. He brought this elephant to America and her name is bubbles. Oh my god, it’s like the like she’s, like the best animal. Ever I got ta sleep very intelligent, and you can just see that by when she wants to listen to to doc.

You can see she. She wants to simple when she doesn’t want to listen. She’s like a like a five six year old kid like I kinda have to be in charge of them, so doc was always there, but like there’s ample when we are staying at his house. First of all, when when I first went there and I was introduced to doc right away, he was just like yeah. Welcome guys go here’s my house, we have a free room here.

We only can stay in nothing. There was no, he never went and told me or my wife or my kids, like oh, don’t go here, don’t do this or whatever they know. We were there so from the moment walk-up, which we usually wake up late, so they were already there because they wake up early early and they go working with animals. But if we woke up earlier, we had breakfast with them or we had lunch or dinner with them.

We I mean it was just like I said like they were just like, like whatever like they do, is know when you’re you know, and when somebody I’m not even that open. When I don’t know somebody I’m not going to just be like oh yeah, you can stay at my house and then I go off to work and I just leave the house. Doc is like that, like he just the house was unlocked. I could come in and leave whenever I wanted to, we could use whatever we wanted to.

I mean he’s very generous with the food. Even though me, my wife is important that exclusively vegetarian. They are so maybe I didn’t always eat their food, but he also did like that’s another thing like their vegetarian and reason for me and my wife aren’t that, but they didn’t care. We came in and we’re eating other stuff, like whatever like they’re, very, very chill people and what I, what I one thing I did take away from, especially the last time that was there like for the longer period with my family is that they’re they’re all like A family where they’re there’s are people who are you, know, kind of hired or joined them as volunteers at first or whether they’re actually family, because most of the people there are kind of family related in one way or another they’re all like family, and they treat Other people, because we weren’t the only ones ice off towards and other people, you know other people that also that stayed there and – and I I see how they are they’re, just very welcoming very open, didn’t have any secrets again.

Like somebody, I would think somebody who has things to hide or maybe doesn’t want to show they would not just be like hey yeah stay at my house and that’s it they will be like well yeah. Maybe you can stay here, but you know don’t go here. Don’t know – and it was the same thing with even the reserve like they were obviously places where they’re like don’t go there because that tiger will eat. You know because he doesn’t know you exist, but otherwise they were like oh yeah.

If you want, you can take, they have these little golf carts and they’re like I take the little court and you can drive there and I even had like my mail. I remember I had to ship something I had a chip there to their place. I had to go pick it up from their office and you know get to drive around. I was amazed when I see friends of mine again. We just see this little serious and Netflix and then they’re like, oh, my god, Tom.

You know these guys are horrible right because again you how they’re being portrayed over there doesn’t mean that that’s how somebody is in real life. So you always keep that in mind whether it’s fake news, fake, whatever right at the end of the day. You know and that’s like I said, I’m saying fake news, because a lot of the stuff applies, I think, also to politics. Well, you know, or to to anybody, really that you sing in a public eye unless you know somebody or that situation personally, just always assume that you don’t know anything because whatever is being shown to you most of the time, it’s being hyped up.

Why? Because you know whether it’s news stations or in this case Netflix, is they’re trying to create something entertainment, something that that will draw people in. I don’t know about some of the other people, but I can tell you honestly whether it’s dark until from Myrtle Beach or or some of the other people there that work there. That are, you, know, friends of mine. I’ve seen nothing but good things.

I’ve been there. Multiple times like I said, I’ve stayed there with my family and I can just tell you guys that it’s not like what you see there in the documentary they they really take care of the animals, but also they take care of each other and and they all Live in a close vicinity there, they all have homes, they all make make money and all that stuff. It isn’t that none of this, like this cult thing and I know, they’re, trying to suggest in there.

That is like a cult or something that doc has nothing like that. It’s just they’re very cool people like we would all go like, for example, when when they did have on the days where they didn’t do the tours with the guests, then yeah they’re busy, obviously always sitting on a day with the animals, but then they would come In and we would they would always like you know, we would get everybody would order, something we would all just share it.

We were to be hanging out in the backyard we’d go with. You know the animals that could be there. We would let them out in the water playing like it was just a cool experience like people were just. It was fun like it like I’m doing, like a very big extended of kind of a fun family. People are her shell, very laid-back and they’re doing their living a life. You know I kind of I would say with the meaning, because they’re following really what they want to do, instead of what I think a lot of sometimes what happens to people as they kind of feel.

Like you know, I have to go to school. I have to do this. I have to get this respectable job. I have to buy this house at and then they get stuck in this kind of a nine-to-five working for these other companies and they’re not happy themselves, whereas you know, and even though they might be working less hours than let’s say guys. You know but they’re in Myrtle, Beach or fear, and what I do with my own business.

But you know what I may I might be working more hours, but I’m more happier I can see because, first to me a lot of times it doesn’t seem like work. I’m just literally living doing what I want to do and I can see this exact same thing happening there with with everybody working at an Myrtle Beach, so yeah. So just keep that in mind guys that unless you’ve been somewhere, it personally or you’ve seen a situation whenever you see it on TV, just accept that it’s either a sensitive sensor, nice version of it make it something that that will be would sound more exciting or A lot of times just people want to show you their opinion of a situation over person, and so it’s not reality.

So just assume that you don’t know it, it doesn’t matter how intelligent you think you are because you can only draw your conclusions. Your opinions, based on things that you see and again if the older windows are closed, and I don’t tell you what the weather is like outside. You only make conclusions based on what I tell you. What you hear are things like that, so you have to open up all those windows.

Look around. You see different point of views and you’ll see very quickly that the world out there is not black and white. It’s not like a person is bad or good. Everybody out there I would say: there’s no bad or good people. It’s just everybody kind of fluctuates constantly between the two. We all kind of, I think, want to pull more towards the good, but sometimes we end up going into bed and it’s just more a question of throughout your life.

Where did you spend on which end of the spectrum, I would say where you spend more of the time? Anyways, that’s my opinion again, that’s my point of view. Hopefully you guys took something positive out of this. If you did, let me know in the comment section below and otherwise I’ll see you guys on the next article bye

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