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Covering Global Issues – Ideas, Style and Smart Living with Summit Magazine

I am your host Ryan Salter, I’m an energy attorney, clean energy advocate and community outreach specialist, i’m also the principal attorney of imagined power. Llc got some exciting stuff. Today, we always say here on the show that it’s important to engage all stakeholders in the energy conversation, including those who may not be traditionally engaged in energy policy.

I think this prominently includes our communicators reporters and storytellers as it they you keep the public informed, engaged and educated about arts, culture, news and current events. So it’s not often these days that you come across a print magazine that just blows you away with its beauty, style and content, but that is what happens to me when I came across this month. Edition of summit magazine summit is Hawaii’s global magazine with in-depth coverage.

Art design style, business, civics and literature in the Hawaiian who’s beer summit connects Islanders and global travelers to the very best perspective, purveyors and products of the archipelago. I has between here today, akaike Hussey, the publisher and editor of summit magazine with us here in the studio today, so it kind of resides in co-ed and as a longtime leader in the community in a wide variety of areas he’s on the board of the domestic Violence, Action Center and the Hawaii Alliance for progressive action, just innings, you akaike, is a teacher author and thought leader with in his word.

The common goal of strengthening our Island home akaike earned a master’s degree in political science from the University of Hawaii at Manoa and is currently studying economics via the university of london and the London School of Economics. So, with all of that said, welcome ipega. Thank you. Riah so summit magazine, I think, is just it’s just gorgeous. I just you know I hadn’t come across it before and I was just so blown away by the 50 intriguing content, the the beautiful pictures, fashion style and yet still this really deeply intellectually engaging approach.

Global approach, so I’m just so excited to have you here to talk a bit about the magazine. Thank you, but first before we do, maybe you could tell me a little bit about yourself and your background and how you came to become a magazine, publisher sure. Well, I came to media from pro very unconventional path. I I came to it as as a person who had to offer up and talk to the media about things that are happening in the grassroots community, and so I come out of sort of an organizer community activism background fantastic.

What kind of wood that McGee renew a lot of our engaging with the news with what type of stuff for you? After a lot of things in the native blind community self-determination, sovereignty, demilitarization, land rights convention right things? And it was often by my job within our various hui tou to be the person who would go and talk to the press. I would read the press releases. I prayed the flyers and do that kind of thing, and what I realized was our press.

Our our media have an incredibly important responsibility and a lot of power and and it could be used, it could be used for incredibly wonderful things. My concern is, you know when I first started comin in the Hawaii independent was: was that oftentimes Native Hawaiians retreated sort of the problem? You know the wireless guys by those Hawaiian protesting, and the fact that we were protesting was was the problem, as opposed to the issue that we were protesting about being the problem.

So I wanted to flip the lens a little bit and to speak from speak about the world from a Hawaiian perspective instead of having media that just covers Hawaiian. So I want to tell a big different kind of story and then what was available in the in the media of the time wow that is so interesting sort of whatever you say. So the problem was speaking out. You know if only they would be quiet and not talk about these things, and so you were like let’s go ahead and and talk about these things.

Authentically is what I’m hearing right: ships, who’s speaking and shift a speaking and so a couple years ago. I was thinking about a lot about how do we how to create something? That’s really powerful and wonderful. Coming on Hawaii, I wanted to speak to a more global audience from a whole trigger a distinctly hawaii and hawaiian point of view, and it’s always been rattling around. In my my mind, this is quote from queen kapiolani, who was the spouse of David Clarke.

All of the last king of Hawaii – and it was during a time when Hawaii was very much a global place. It was much more cosmopolitan and had a very kind of modernist perspective and orientation, much more so than it than it did in the 20th century and her model. Kapila news model was coolio canoe, which means drive for the summit and try to achieve the very best that we can as an island community. And I think that the neat idea, and so what my goal with this particular publication, is to to try to elevate expectations.

For what Hawaii can be in this 21st century, to showcase the amazing people who are doing great things and media, like my pink tech or in fashion or in culinary arts, and a show that we really have a lot to offer the world? And so that’s about. Sixty seventy percent of the magazine and the other thirty forty percent is kind of straight up: international politics and business. So we cover big ideas that are driving the world right now, like the idea of universal basic basic income, which there comes from about later so, which is which is so interesting yeah.

I hope you know I well. I think it’s interesting, I think folks, reading low as well. So how does I’m curious? So how did you go from? You know the you know, writing the press releases. The sort of you know having this. You know international. You know magazine. Well, you know. Thankfully, we live in a time when a lot of the effort that it you should take to create on publication has been. It was blocked, easier, wordpress and Amazon Web Services and all of the a kind of readily available technology that the Internet has offered to us.

I started doing websites when I was like 17 or 18 years old in high school, and it was very much for him tinkering around and creating a pretty really simple website, so I launched an online news website called the whole independent in 09. Okay, I can remember just because my daughter was born right as I launched it, and I have this crazy habit of starting differences when carried I so you know it was relatively easy to get that off the ground just because with technology you know you must have Good enough to print and hire a truck to deliver yeah physical newspapers that make sense that yet at the same time, I think it must have also been you know your works at the knowledge and roots in the community.

You must have known a lot of artists because you can have all the trucks to drive and fancy print things in the world and not have sort of photographs of of the beauty that you have, and you know the richness of content so well. Some of the degrees, an art and a science summit really is a team effort. I play a. I would be a pretty minimal role in the actual creation of this. This thing that you have in your hands on the table.

We have an excellent art director and excellent in a managing editor, who really make them anything happen and copy editors and writers. Who, who put you, know wonderful thought into their words. I just help with, like. I literally drive amazing around people and try to set up the revenue so that it can keep going well, I’m always in a very important function, the audience for something who’s the audience.

So we have our core demo it’s sort of 35 to 45 year old. So, like you know me it dollars users when you create something for someone that you you know well, I happen to be right in the middle of that that demo ravi speaking mr. Department of mass affluent. So not quite though one percent – but you know, people who are professionals their business owners, they’re, deeply engaged in the life and our civic life.

They they made themselves have significant assets. We and we certainly have a lot of readers with with poor, very affluent, like I want to be in this integr attic me too, and so that that’s probably the age and income distribution and then geographically, we’re writing for an audience. That’s here, but also an international audience, so we have readers in Japan, their readers. We have read adult route: north america – I have a subscriber in slovenia that I need to send a get into, and you know so that’s where it it’s ironic now that i’m printing of physical magazine to get them with the deal the logistics of moving this.

You know 200 pages mmm paper around the globe while trying to trying, as best we can to mitigate the carbon impact, which we should talk about. Of course. But and that’s you know, that’s sort of a always an issue in hawaii shipping and you know absolutely and wanting to you know whole pages and local things and try to somehow still meeting to I’d like to say in carbon impact. Nava standing. But you know come things coming from this direction to the mainland, I mean that we want to increase that.

I think, especially cultural and intellectual part of our our orientation is that that this is our main lab like this is this is the center of our world, and so from this this particular locus. Oh, we can then speak about what’s happening in Asia and North America. South America, from Vermont prospectus you’re in my way, and it’s a very different way of thinking about the world. On the other hand, I can, from a lot of media, that’s produced, for instance in New York City, and I’m always struck by how writers in New York City assume that everyone knows York City.

They talk about the geography New York City edge of is that the daily commute of everyone in a spot. Of course. No, of course it’s not, so I don’t feel bad about interesting that our point of view should be from Hawaii but and at the least, it’s a very interesting way of a female world, it’s different, which is what you’re creating a product. Nowadays, it’s all about being different but creates, have been differentiated from everything else is out there.

Well, I I would agree that sounds like good advice in chronic Creator, so why don’t we go ahead and talk a little bit about how the magazines structured and when why? So you know I know they’re. There may be some variation, but I know this: we have lifestyle, arts, industry, common teaching for tomorrow, so you know how you sort of put this together. I’r sure you know that illuminates those perspectives.

So why did you decide to sort of place the magazine up in this way? Well, so the the first section is called annoy doing and honor a new england’s rainbow in Hawaiian, and so our magazine does not have a Hawaiian name right its summit. So I thought we have one section in the magazine has a Hawaiian in that would be okay and I figure on balance. People around the world probably have seen the word on Lulu at some point.

If it comes to Hawaii, they probably seen other people or sports fans know that that’s supposed to be our our sports team at university. So that’s our life attention and we think of it as the place where you go for information about where to eat. Where to what to make with your alcohol collection at home? Oh you know we’re about take break okay and then, when we come back, we’ll talk more about the structure of the magazine start digging into some of the content, so we’ll be right back with each Idaho’s.

Be talking about some at 90 day and in just a bit Aloha. This is kayley giacchino with the weekly a hanukkah co. Let’s work together program on the state, a kawaii broadcast network mondays at two o’clock p.M. Movers and shakers and great ideas join us. We’ll see you then Aloha Aloha, I’m Callie, Lucas coast of Hawaii – is my mainland here on think too kawaii every friday at 3pm. We address issues and importance for those of us who live here on the most isolated landmass on the planet.

Please come join me fridays. At 3pm Mahalo Aloha, my name is John ye and I actually had a small part to do with what’s happening today, served actually in public office. But if you don’t already know that is the chance to learn more about what’s happening in our state. By joining me. For talk story with John, why he every other Monday, thank you, and I look forward to your seeing us in the future hi and welcome back to power of Hawaii, where Hawaii comes together to talk about a clean, renewable and just energy future.

We’re here with I. I caca who see of some publisher of summit magazine, and we were just talking about the different sections with a magazine and actually they can reach the magazine at wwe.Com correct. So let’s go ahead and continue our discussion about magazines, okay, so real briefly, the protection of Unknowing you language is the lifestyle. The second section is originals, which is art, artists, primarily musicians, and it’s bouquet features on folks will create culture.

Industry is the third section. I hope I’m get in order right. That’s like business features. Commons is the fourth section, and that is essentially international politics, politics and social issues and in letters it’s the final section and that’s. I think it is a sort of our new yorker moment where we get to do poetry and prose, and then we also have a summit shop where we work with producers here makers who are creating wonderful products and we help it sell their product Ellis.

Well, that’s that’s fantastic! I just again, I think it’s really important to talk to folks who are purveyors of perspectives and cultures, because if energy policy folks don’t sort of engage with the you know the thought, leaders and let us, but you guys know that what you do is important to Us then you know: how can we expect you to come to us and talk about how what you do is you know about? We do can be important to you, of course you know and why everyone knows.

You’ve got a hundred percent renewable energy goal and I know there’s a great piece this month that folks might be interested in about on solar, hot water heaters and the need to sort of think of them as being cooler and sexier. Then we may usually think about them, because they are a real solution and something that can be an answer and in a way also for low to moderate income folks to participate in energy.

So thank you for covering measure, and I should mention that it’s a piece that we did on shipping energy, that in partnership with yes with energy failure, which it’s on a great work. Yet in really pushing the you know pushing innovation Ford, which we desperately need. Yes, absolutely um, so I’d also like to talk about a couple of the other articles that I found to be just so fascinating, so one of them is called mana for the people and it sort of it’s a historical book back at the Polynesian Panther movement.

Could you talk a little bit about that? First of all, sort of how did you come across this topic and why did you decide the you know to go ahead and bring that forth and some it sure? So it’s a story that was processed by one of our contributing writers based on Australia, and you know I’m as a student myself of a social lumen. Lava has been fascinated with how social moods are adapted and kind of spread all throughout the world.

So one of those obviously people Black Panther movement and so what we. What we found in healing is is a very local, New Zealand, Mallory and tan Polynesian. An effort to take some of the energy and language and sort of intellectualism of the Black Panther movement and turn it into a Polynesian movement in in on table of New Zealand, and I should mention too that there’s you know they’re also similar things happening here in Hawaii, during the same time, period where you know folks were following what was going on all around the world and and building social movements that that copied either the effects of things like the Black Panther movement and also a lot of the substance.

A lot of the honor, the thinking behind you know what what was going on in, like Oakland, for instance. Why do you think that that particular is black, American and Caribbean cultural message resonated amongst folks in the it’s a good question? I think you can make an argument and I’ll just say I’ll, make the argument that the black culture in North America and the Caribbean has has really been a the most creative Wellspring of culture.

For for, like our modern age. And if you look at all of the cool stuff, that’s come out of come out of the United States, rated if jazz the blue, it’s hip-hop, it’s rap. You know all the things that have come out of out of black culture and that’s me I find it very inspiring because it’s really about a group of people who you know history should have could have written him off. You know and that group of people taking things that were forced on them and then turning it into the the tools of their own liberation.

It’s really a beautiful I’m sort of getting emotional. It’s a very beautiful. You know his historical trend. That happened. That’s very beautiful thing and is the siege of that sort of wealth, framing it it’s as culture and also the social movements and the social activism and the stories of oppression. I guess helped create this diaspora of of resistance right. I don’t know what to call it, but there’s something that was it music.

Was it the afros something resonated you know and for heiping perhaps still resonates today, something you know if you know when you look at the pictures and I’m sorry I don’t have them to share you know it’s sort of a it seemed like such a natural overlay. You know you hear about this person, you know in New Zealand, picking up, you know, Huey Newton’s work and you know you know, wearing a beret and putting on a jacket, and it just sort of you know that the overlay is almost kind of seamless and what They decided to do in terms of helping young people with homework, and you know having at you working with after school, like was also very similar to seeing kind of scene.

We are trying to get it. What kind of I think part of? What’s going on in that particular in a particular episode they were describing is: is that we all you know everyone in for the english-speaking modern world. We also to live in one culture right and it’s a culture that is broadcast out through Hollywood and and and so everyone sort of share in what’s happening to this math English language, culture and as a result of that, the cultural minorities, even you know, in Hawaii Native Hawaiians are our minority of sorts in all table of New Zealand, even though there are some large percentage of the population under the exact number, but Maori are still treated as a minority in that community in that in that country.

What you have, then, is this situation where you have this kind of monolithic, English, language, culture and within that model of the culture black culture is it’s sort of the other, but it’s a very powerful other. It’s just an incredibly vibrant and and powerful and creative space. Where r alliteration can take place, and so I think when that culture touches places like New Zealand or Hawaii, it becomes a place for all the folks who don’t get to be.

You know the white man at the table we all get to play with in the black culture, because it’s so accepting and we can all find a void. There, take a look at in Hawaii. You have like the the movement – I think of God, like John John Prante, know, who’s leading the 808. The 808 girls furminator way. Excuse me, the Irving, a delayed group and they’re working with kids, who are using sort of the visual language of hip-hop, the visual language of street art of aerosol art to to tell their own story, because that is an available medium.

You know they can’t find a space in the light dominating culture, for the black culture is actually a an accepting place. I still interesting in the and the article talks about how did you know in this Polynesian, Panther movie movement in the seventies it began to become a app and polynesian pan-pacific. You know sort of diaspora sort of a movement to unify the Diaspora and reached out to you know, movements in South Africa, and so yes, I mean and that we are all applicant and one regarder another.

Originally, that’s that and I was going to ask – and you know I know so you this is in the current issue. So what isn’t? How do you think you know this topic is important today? Well, just pop my head, we live in incredibly interesting time. Right yeah. We do I’ll be there. It’s sort of amazing unbelievable that it’s been a month barely a month since the newly Trump aaron has taken place. But it’s a time where so many social limits are in communication, with each other able to find more and love and solidarity with each other code access pipeline 17.

Well back when we got ya, you know look at things like the the women’s for women’s bar yeah yeah on Inauguration Day. What was amazing about that for me was just how incredibly rich and multi multi everything those margins were so much more than like. The official inaugural events and the sort of kind of monoculture that you see in those in the Trump phenomenon you know what’s happening with the people is the people are getting together, and we need to celebrate that all these moon, all these people, that that coalescing is An incredibly powerful historical trend that I don’t think we’ll ever stop.

You know it’s in some ways: it’s an unraveling of of the way in which people have been divided last 500 years. Okay, it’s so interesting, I feel like we could have a whole show about that. In terms of what’s coming together and what some of the some of the challenges and the fissures some for very reason – and you talk about energy wave yeah well, I like that. What I wanted to get to I could talk about that.

We don’t have a lot of time, that’s what I really wanted to get to. Is this interesting article or you interviewed and economist who has an idea? This is the name of the actual name of the owner, described as universal basic, universal, debut accountant. So, basically, this concept that there can be a situation where everyone gets a taste income-based income and what that? What that means, in terms of you know in terms of fighting economic development and particularly for the poor, so tell us a little bit about why about this and why you chose protocol it your local bakery in communist.

Oh, thank you, be. I felt like yeah something you get. You don’t want to talk about yeah, but so the idea that we’re moving to an economy with less enough people where you don’t actually need people to do to the logical appropriation, ization yeah right. So the edges, you create a tax regime that would that would take all of the benefits of this in credit increase in the cumulus economy and then share that benefit with the people, so that people can still get some still get some value from that later.

With drug and gosh I, this is my fault for lingering, but we’re not going to have as much time to dig into that fascinating Barry, as I had hoped I would, but is how can people find summat magazine so summit, is on learn about 400 stores across United cason at most barnes nobles, you can find a copy of summit. You can also find a bit before seasons or or the lotus honolulu to find us at whole foods all throughout the states and department, with your own wan na, have the copy and maybe at a doctor’s office or a lawyer’s office to you know we’re all over The place or you go to summon team comm service, alright, well, fantastic.

Thank you so very much for sharing about this magazine and some of your fascinating perspective. Thank you so much for that baby and that wraps up another issue or another edition of power of Hawaii. I’r why assaulter energy attorney and clean energy advocates community outreach specialist. Thank you so much Mahalo and aloha. You


 

Categories
Online Marketing

Covering Global Issues – Ideas, Style and Smart Living with Summit Magazine

I am your host Ryan Salter, I’m an energy attorney, clean energy advocate and community outreach specialist, i’m also the principal attorney of imagined power. Llc got some exciting stuff. Today, we always say here on the show that it’s important to engage all stakeholders in the energy conversation, including those who may not be traditionally engaged in energy policy.

I think this prominently includes our communicators reporters and storytellers as it they you keep the public informed, engaged and educated about arts, culture, news and current events. So it’s not often these days that you come across a print magazine that just blows you away with its beauty, style and content, but that is what happens to me when I came across this month. Edition of summit magazine summit is Hawaii’s global magazine with in-depth coverage.

Art design style, business, civics and literature in the Hawaiian who’s beer summit connects Islanders and global travelers to the very best perspective, purveyors and products of the archipelago. I has between here today, akaike Hussey, the publisher and editor of summit magazine with us here in the studio today, so it kind of resides in co-ed and as a longtime leader in the community in a wide variety of areas he’s on the board of the domestic Violence, Action Center and the Hawaii Alliance for progressive action, just innings, you akaike, is a teacher author and thought leader with in his word.

The common goal of strengthening our Island home akaike earned a master’s degree in political science from the University of Hawaii at Manoa and is currently studying economics via the university of london and the London School of Economics. So, with all of that said, welcome ipega. Thank you. Riah so summit magazine, I think, is just it’s just gorgeous. I just you know I hadn’t come across it before and I was just so blown away by the 50 intriguing content, the the beautiful pictures, fashion style and yet still this really deeply intellectually engaging approach.

Global approach, so I’m just so excited to have you here to talk a bit about the magazine. Thank you, but first before we do, maybe you could tell me a little bit about yourself and your background and how you came to become a magazine, publisher sure. Well, I came to media from pro very unconventional path. I I came to it as as a person who had to offer up and talk to the media about things that are happening in the grassroots community, and so I come out of sort of an organizer community activism background fantastic.

What kind of wood that McGee renew a lot of our engaging with the news with what type of stuff for you? After a lot of things in the native blind community self-determination, sovereignty, demilitarization, land rights convention right things? And it was often by my job within our various hui tou to be the person who would go and talk to the press. I would read the press releases. I prayed the flyers and do that kind of thing, and what I realized was our press.

Our our media have an incredibly important responsibility and a lot of power and and it could be used, it could be used for incredibly wonderful things. My concern is, you know when I first started comin in the Hawaii independent was: was that oftentimes Native Hawaiians retreated sort of the problem? You know the wireless guys by those Hawaiian protesting, and the fact that we were protesting was was the problem, as opposed to the issue that we were protesting about being the problem.

So I wanted to flip the lens a little bit and to speak from speak about the world from a Hawaiian perspective instead of having media that just covers Hawaiian. So I want to tell a big different kind of story and then what was available in the in the media of the time wow that is so interesting sort of whatever you say. So the problem was speaking out. You know if only they would be quiet and not talk about these things, and so you were like let’s go ahead and and talk about these things.

Authentically is what I’m hearing right: ships, who’s speaking and shift a speaking and so a couple years ago. I was thinking about a lot about how do we how to create something? That’s really powerful and wonderful. Coming on Hawaii, I wanted to speak to a more global audience from a whole trigger a distinctly hawaii and hawaiian point of view, and it’s always been rattling around. In my my mind, this is quote from queen kapiolani, who was the spouse of David Clarke.

All of the last king of Hawaii – and it was during a time when Hawaii was very much a global place. It was much more cosmopolitan and had a very kind of modernist perspective and orientation, much more so than it than it did in the 20th century and her model. Kapila news model was coolio canoe, which means drive for the summit and try to achieve the very best that we can as an island community. And I think that the neat idea, and so what my goal with this particular publication, is to to try to elevate expectations.

For what Hawaii can be in this 21st century, to showcase the amazing people who are doing great things and media, like my pink tech or in fashion or in culinary arts, and a show that we really have a lot to offer the world? And so that’s about. Sixty seventy percent of the magazine and the other thirty forty percent is kind of straight up: international politics and business. So we cover big ideas that are driving the world right now, like the idea of universal basic basic income, which there comes from about later so, which is which is so interesting yeah.

I hope you know I well. I think it’s interesting, I think folks, reading low as well. So how does I’m curious? So how did you go from? You know the you know, writing the press releases. The sort of you know having this. You know international. You know magazine. Well, you know. Thankfully, we live in a time when a lot of the effort that it you should take to create on publication has been. It was blocked, easier, wordpress and Amazon Web Services and all of the a kind of readily available technology that the Internet has offered to us.

I started doing websites when I was like 17 or 18 years old in high school, and it was very much for him tinkering around and creating a pretty really simple website, so I launched an online news website called the whole independent in 09. Okay, I can remember just because my daughter was born right as I launched it, and I have this crazy habit of starting differences when carried I so you know it was relatively easy to get that off the ground just because with technology you know you must have Good enough to print and hire a truck to deliver yeah physical newspapers that make sense that yet at the same time, I think it must have also been you know your works at the knowledge and roots in the community.

You must have known a lot of artists because you can have all the trucks to drive and fancy print things in the world and not have sort of photographs of of the beauty that you have, and you know the richness of content so well. Some of the degrees, an art and a science summit really is a team effort. I play a. I would be a pretty minimal role in the actual creation of this. This thing that you have in your hands on the table.

We have an excellent art director and excellent in a managing editor, who really make them anything happen and copy editors and writers. Who, who put you, know wonderful thought into their words. I just help with, like. I literally drive amazing around people and try to set up the revenue so that it can keep going well, I’m always in a very important function, the audience for something who’s the audience.

So we have our core demo it’s sort of 35 to 45 year old. So, like you know me it dollars users when you create something for someone that you you know well, I happen to be right in the middle of that that demo ravi speaking mr. Department of mass affluent. So not quite though one percent – but you know, people who are professionals their business owners, they’re, deeply engaged in the life and our civic life.

They they made themselves have significant assets. We and we certainly have a lot of readers with with poor, very affluent, like I want to be in this integr attic me too, and so that that’s probably the age and income distribution and then geographically, we’re writing for an audience. That’s here, but also an international audience, so we have readers in Japan, their readers. We have read adult route: north america – I have a subscriber in slovenia that I need to send a get into, and you know so that’s where it it’s ironic now that i’m printing of physical magazine to get them with the deal the logistics of moving this.

You know 200 pages mmm paper around the globe while trying to trying, as best we can to mitigate the carbon impact, which we should talk about. Of course. But and that’s you know, that’s sort of a always an issue in hawaii shipping and you know absolutely and wanting to you know whole pages and local things and try to somehow still meeting to I’d like to say in carbon impact. Nava standing. But you know come things coming from this direction to the mainland, I mean that we want to increase that.

I think, especially cultural and intellectual part of our our orientation is that that this is our main lab like this is this is the center of our world, and so from this this particular locus. Oh, we can then speak about what’s happening in Asia and North America. South America, from Vermont prospectus you’re in my way, and it’s a very different way of thinking about the world. On the other hand, I can, from a lot of media, that’s produced, for instance in New York City, and I’m always struck by how writers in New York City assume that everyone knows York City.

They talk about the geography New York City edge of is that the daily commute of everyone in a spot. Of course. No, of course it’s not, so I don’t feel bad about interesting that our point of view should be from Hawaii but and at the least, it’s a very interesting way of a female world, it’s different, which is what you’re creating a product. Nowadays, it’s all about being different but creates, have been differentiated from everything else is out there.

Well, I I would agree that sounds like good advice in chronic Creator, so why don’t we go ahead and talk a little bit about how the magazines structured and when why? So you know I know they’re. There may be some variation, but I know this: we have lifestyle, arts, industry, common teaching for tomorrow, so you know how you sort of put this together. I’r sure you know that illuminates those perspectives.

So why did you decide to sort of place the magazine up in this way? Well, so the the first section is called annoy doing and honor a new england’s rainbow in Hawaiian, and so our magazine does not have a Hawaiian name right its summit. So I thought we have one section in the magazine has a Hawaiian in that would be okay and I figure on balance. People around the world probably have seen the word on Lulu at some point.

If it comes to Hawaii, they probably seen other people or sports fans know that that’s supposed to be our our sports team at university. So that’s our life attention and we think of it as the place where you go for information about where to eat. Where to what to make with your alcohol collection at home? Oh you know we’re about take break okay and then, when we come back, we’ll talk more about the structure of the magazine start digging into some of the content, so we’ll be right back with each Idaho’s.

Be talking about some at 90 day and in just a bit Aloha. This is kayley giacchino with the weekly a hanukkah co. Let’s work together program on the state, a kawaii broadcast network mondays at two o’clock p.M. Movers and shakers and great ideas join us. We’ll see you then Aloha Aloha, I’m Callie, Lucas coast of Hawaii – is my mainland here on think too kawaii every friday at 3pm. We address issues and importance for those of us who live here on the most isolated landmass on the planet.

Please come join me fridays. At 3pm Mahalo Aloha, my name is John ye and I actually had a small part to do with what’s happening today, served actually in public office. But if you don’t already know that is the chance to learn more about what’s happening in our state. By joining me. For talk story with John, why he every other Monday, thank you, and I look forward to your seeing us in the future hi and welcome back to power of Hawaii, where Hawaii comes together to talk about a clean, renewable and just energy future.

We’re here with I. I caca who see of some publisher of summit magazine, and we were just talking about the different sections with a magazine and actually they can reach the magazine at wwe.Com correct. So let’s go ahead and continue our discussion about magazines, okay, so real briefly, the protection of Unknowing you language is the lifestyle. The second section is originals, which is art, artists, primarily musicians, and it’s bouquet features on folks will create culture.

Industry is the third section. I hope I’m get in order right. That’s like business features. Commons is the fourth section, and that is essentially international politics, politics and social issues and in letters it’s the final section and that’s. I think it is a sort of our new yorker moment where we get to do poetry and prose, and then we also have a summit shop where we work with producers here makers who are creating wonderful products and we help it sell their product Ellis.

Well, that’s that’s fantastic! I just again, I think it’s really important to talk to folks who are purveyors of perspectives and cultures, because if energy policy folks don’t sort of engage with the you know the thought, leaders and let us, but you guys know that what you do is important to Us then you know: how can we expect you to come to us and talk about how what you do is you know about? We do can be important to you, of course you know and why everyone knows.

You’ve got a hundred percent renewable energy goal and I know there’s a great piece this month that folks might be interested in about on solar, hot water heaters and the need to sort of think of them as being cooler and sexier. Then we may usually think about them, because they are a real solution and something that can be an answer and in a way also for low to moderate income folks to participate in energy.

So thank you for covering measure, and I should mention that it’s a piece that we did on shipping energy, that in partnership with yes with energy failure, which it’s on a great work. Yet in really pushing the you know pushing innovation Ford, which we desperately need. Yes, absolutely um, so I’d also like to talk about a couple of the other articles that I found to be just so fascinating, so one of them is called mana for the people and it sort of it’s a historical book back at the Polynesian Panther movement.

Could you talk a little bit about that? First of all, sort of how did you come across this topic and why did you decide the you know to go ahead and bring that forth and some it sure? So it’s a story that was processed by one of our contributing writers based on Australia, and you know I’m as a student myself of a social lumen. Lava has been fascinated with how social moods are adapted and kind of spread all throughout the world.

So one of those obviously people Black Panther movement and so what we. What we found in healing is is a very local, New Zealand, Mallory and tan Polynesian. An effort to take some of the energy and language and sort of intellectualism of the Black Panther movement and turn it into a Polynesian movement in in on table of New Zealand, and I should mention too that there’s you know they’re also similar things happening here in Hawaii, during the same time, period where you know folks were following what was going on all around the world and and building social movements that that copied either the effects of things like the Black Panther movement and also a lot of the substance.

A lot of the honor, the thinking behind you know what what was going on in, like Oakland, for instance. Why do you think that that particular is black, American and Caribbean cultural message resonated amongst folks in the it’s a good question? I think you can make an argument and I’ll just say I’ll, make the argument that the black culture in North America and the Caribbean has has really been a the most creative Wellspring of culture.

For for, like our modern age. And if you look at all of the cool stuff, that’s come out of come out of the United States, rated if jazz the blue, it’s hip-hop, it’s rap. You know all the things that have come out of out of black culture and that’s me I find it very inspiring because it’s really about a group of people who you know history should have could have written him off. You know and that group of people taking things that were forced on them and then turning it into the the tools of their own liberation.

It’s really a beautiful I’m sort of getting emotional. It’s a very beautiful. You know his historical trend. That happened. That’s very beautiful thing and is the siege of that sort of wealth, framing it it’s as culture and also the social movements and the social activism and the stories of oppression. I guess helped create this diaspora of of resistance right. I don’t know what to call it, but there’s something that was it music.

Was it the afros something resonated you know and for heiping perhaps still resonates today, something you know if you know when you look at the pictures and I’m sorry I don’t have them to share you know it’s sort of a it seemed like such a natural overlay. You know you hear about this person, you know in New Zealand, picking up, you know, Huey Newton’s work and you know you know, wearing a beret and putting on a jacket, and it just sort of you know that the overlay is almost kind of seamless and what They decided to do in terms of helping young people with homework, and you know having at you working with after school, like was also very similar to seeing kind of scene.

We are trying to get it. What kind of I think part of? What’s going on in that particular in a particular episode they were describing is: is that we all you know everyone in for the english-speaking modern world. We also to live in one culture right and it’s a culture that is broadcast out through Hollywood and and and so everyone sort of share in what’s happening to this math English language, culture and as a result of that, the cultural minorities, even you know, in Hawaii Native Hawaiians are our minority of sorts in all table of New Zealand, even though there are some large percentage of the population under the exact number, but Maori are still treated as a minority in that community in that in that country.

What you have, then, is this situation where you have this kind of monolithic, English, language, culture and within that model of the culture black culture is it’s sort of the other, but it’s a very powerful other. It’s just an incredibly vibrant and and powerful and creative space. Where r alliteration can take place, and so I think when that culture touches places like New Zealand or Hawaii, it becomes a place for all the folks who don’t get to be.

You know the white man at the table we all get to play with in the black culture, because it’s so accepting and we can all find a void. There, take a look at in Hawaii. You have like the the movement – I think of God, like John John Prante, know, who’s leading the 808. The 808 girls furminator way. Excuse me, the Irving, a delayed group and they’re working with kids, who are using sort of the visual language of hip-hop, the visual language of street art of aerosol art to to tell their own story, because that is an available medium.

You know they can’t find a space in the light dominating culture, for the black culture is actually a an accepting place. I still interesting in the and the article talks about how did you know in this Polynesian, Panther movie movement in the seventies it began to become a app and polynesian pan-pacific. You know sort of diaspora sort of a movement to unify the Diaspora and reached out to you know, movements in South Africa, and so yes, I mean and that we are all applicant and one regarder another.

Originally, that’s that and I was going to ask – and you know I know so you this is in the current issue. So what isn’t? How do you think you know this topic is important today? Well, just pop my head, we live in incredibly interesting time. Right yeah. We do I’ll be there. It’s sort of amazing unbelievable that it’s been a month barely a month since the newly Trump aaron has taken place. But it’s a time where so many social limits are in communication, with each other able to find more and love and solidarity with each other code access pipeline 17.

Well back when we got ya, you know look at things like the the women’s for women’s bar yeah yeah on Inauguration Day. What was amazing about that for me was just how incredibly rich and multi multi everything those margins were so much more than like. The official inaugural events and the sort of kind of monoculture that you see in those in the Trump phenomenon you know what’s happening with the people is the people are getting together, and we need to celebrate that all these moon, all these people, that that coalescing is An incredibly powerful historical trend that I don’t think we’ll ever stop.

You know it’s in some ways: it’s an unraveling of of the way in which people have been divided last 500 years. Okay, it’s so interesting, I feel like we could have a whole show about that. In terms of what’s coming together and what some of the some of the challenges and the fissures some for very reason – and you talk about energy wave yeah well, I like that. What I wanted to get to I could talk about that.

We don’t have a lot of time, that’s what I really wanted to get to. Is this interesting article or you interviewed and economist who has an idea? This is the name of the actual name of the owner, described as universal basic, universal, debut accountant. So, basically, this concept that there can be a situation where everyone gets a taste income-based income and what that? What that means, in terms of you know in terms of fighting economic development and particularly for the poor, so tell us a little bit about why about this and why you chose protocol it your local bakery in communist.

Oh, thank you, be. I felt like yeah something you get. You don’t want to talk about yeah, but so the idea that we’re moving to an economy with less enough people where you don’t actually need people to do to the logical appropriation, ization yeah right. So the edges, you create a tax regime that would that would take all of the benefits of this in credit increase in the cumulus economy and then share that benefit with the people, so that people can still get some still get some value from that later.

With drug and gosh I, this is my fault for lingering, but we’re not going to have as much time to dig into that fascinating Barry, as I had hoped I would, but is how can people find summat magazine so summit, is on learn about 400 stores across United cason at most barnes nobles, you can find a copy of summit. You can also find a bit before seasons or or the lotus honolulu to find us at whole foods all throughout the states and department, with your own wan na, have the copy and maybe at a doctor’s office or a lawyer’s office to you know we’re all over The place or you go to summon team comm service, alright, well, fantastic.

Thank you so very much for sharing about this magazine and some of your fascinating perspective. Thank you so much for that baby and that wraps up another issue or another edition of power of Hawaii. I’r why assaulter energy attorney and clean energy advocates community outreach specialist. Thank you so much Mahalo and aloha. You


 

Categories
Online Marketing

How to Start Writing Tech Articles

So if you’ve ever read articles on CNET or wired, just those tech, article websites, you might have thought they were pretty interesting and you would like to have a job there. So how do you get started in such a career? Well, one of my favorite youtubers elide. The computer guy has begun this website.

It is called geek brain dump, a place for geeks to tell their side of the story, so it is on just it’s like an article website, but everyone can post. So if we go take a look here, you can see windows 8.1, keep the speed with the windows, 7 look and then looking at the titles. It’s just a wide variety of tech and computer articles all written by different people going back up here. You can see the most popular posts.

It’s 18 comments. 8 comments. The latest posts March 11th was the latest and various tags that people tagged on their posts with. Also when you sign up with this, you get an author profile. Well, you don’t really sign up, but I’ll get to that in a moment, and so you can go to any one of these and see all of the posts they have written down. Here we have categories of posts, so you can see cloud computing, media marketing.

Anything you would want to read and scrolling down. We can see, there’s just a bunch of people posting and writing their own articles. So how do you get started? Let’s go over to the about page, I’m not going to read this all, but so basically to sum it up, you just submit your posts to the email post at geek brain dump, it’s all to come without any attachments or anything just in the email and I’ll Make kind of goes through what you have to include.

I particularly like this that we have no interest in being grammar nazis. So as long as it’s readable, it’s good. There are also some other restrictions, but they’re pretty easy and almost all articles get submitted as long as they follow these guidelines, I’m spamming, being paid now. This is something you might be interested about right now. There are no plans to pay writers, it’s more just getting experience and having something to put on your resume when you go apply for a real job, writing articles on any website order for a magazine.

According to this, the plan is to have paid content creators at some point, so probably in the future, it might be ad supported and the content creators would get paid by like their page views or something like that. Please note we are in alphabetic beta testing of this site, so you can see it’s an early version of the site. Probably you can tell that by the how it’s not finished, but it’s growing and if we head on over to the Alexa page for geek brain dump com, you can see it’s ranked 1.

7 million and three hundred thousand in the United States so um compared to many Other websites – this is pretty good – has a 45 percent bounce rate, 1.8 pageviews per visitor and 242 minutes 46 seconds daily time on site, which is pretty average for our website. Most of the well. A good portion are from the United States, but I guess they don’t have statistics right now, since it’s a relatively new site, so going back here, it’s very easy to get started.

So, to sum it up, all you have to do is email. Your article about technology or computers to this email include the information such as their name and any profile information, for example, going down here. It will give your name and profile, and now you don’t create an account Eli. The computer guy will do this for you and keep everything organized for you. So it’s pretty nice. All you have to do is email the articles, so this is an easy way to start your tech, article writing,


Don't have time to do the blogging thing?

Maybe Copywriting services are for you.

 

 

Categories
Online Marketing

One Customer Experience: The Handshake Between Services and Product, by Chris O’Donnell, Hubspot

It wouldn’t have been about half the room, I think about half the room raise their hands. That’s really exciting! Hubspot! It’s a fascinating company, we’re about 11 years old and it’s a SAS company software-as-a-service with one of these more modern business models where we’re selling subscriptions it’s mostly low touch or inside sales driven, and then we have a big and very innovative service set of offerings.

On top of that, we’re about 2,000 people globally, most of us are in Cambridge, but we’re spread around the world. Singapore Sydney, Tokyo, Portsmouth, New Hampshire and a big office in Dublin 300 of those people are working on the product side. That’s my side of the house and about 700 are on the services side. We’ve done some really really interesting things to drive this growth. We went public about a couple of years ago.

We’ve had some good success and Patrick and Anne Thomas invited me out here to share some of those learnings. So we’ll take a look at a framework that is emerging of how we look at the handshake between product and services and also some background and some concrete takeaways. Some things that you guys can try at your organisations that may work for. You may foster a little bit better communication, tiny bit about me, I’m sort of an interesting person.

My background is in music, I got my degree in computers and music and from there I got into marketing. I was a marketer for a start-up for a while, and then I got into product management, because I was so passionate about the product side on what we were building and I’m really a maker at heart. Ever since I was very little, I wanted to play instruments and make things and do things and work with other creative people to build things.

I started some startups over the years. I came to HubSpot in an acquisition of a start-up about six years ago and I’m now leading the product development efforts. There. I get to live my passion with music by playing in a band outside of work and also contributing to Berklee online, which is Berklee School of Music’s fast-growing SAS offering, and I also spend a bunch of time over at MIT. Our company really was founded out of MIT, so we spend a lot of time with MIT in the community they’re talking about taking some of these scale-up innovation models across products, services, sales and so forth, and bringing them into larger organizations.

So that’s just a little bit about me. I have two wonderful kids. I live in the Boston area and I’m thrilled to be here. So why are we here? What’s the goal of this talk today, there’s a huge opportunity, a huge opportunity for teams like mine and teams like yours, to work better and to collaborate as we share these touch points in the customer journey. We’re going to talk about how we can get so focused on on-the-job in front of us that we forget to communicate effectively and we forget to align our purpose and our mission in our vectors across product development and service delivery of every kind.

So I’m going to show you just to start out sort of the summary and then we’re going to go back through the background, how we came to develop this and some concrete examples of what this looks like, hopefully with a couple of fun stories along the way You guys feeling good this morning, you psyched all right. Here’s the takeaway, the takeaway is everything starts with an agreement on who your target customers are.

If you have a service organization, delivering Enterprise Services and a product team that is still trying to build for an SMB you’re going to have a lot of problems right, we’ll talk about that, a unified mission for the company, giving these target customers what’s our approach, what Does success look like and what are the mantras that we’re repeating in the hallway from there? What does success look like and the key is not to have success in one silo and success in another silo, but to share those goals across marketing and sales? Let’s share those goals across products and services share those goals at the corporate level.

Beyond that we have paths for escalation. We love it when our frontline people can solve issues themselves across departments, but it’s not always possible. How do you build accountability and avoid having an adversarial relationship between these departments and then finally, wrapping that entire picture in a culture of regular and effective communication to really imple that change that we’re talking about? So that’s what we’re going to end up in this talk is this framework.

I want to start by reflecting on how I think about the evolution of collaboration at a technology company. It feels to me. Like the first place, there was real tension that forced a conversation about how should we be talking to each other? How should we be collaborating was between marketing and sales classic tension. We talk about it all the time at HubSpot, because we make marketing and sales software.

So we’ve learned over the years that communication about metrics on either side and sharing an overall service level agreement goal between marketing and sales can help deescalate that adversarial relationship and get everybody aligned and moving in the same direction. Beyond that, we have the relationship with sales and services, and I think a lot has been written about that. How do we effectively handoff a customer and onboard a customer? Deliver that technical implementation, whatever it is, that they’re expecting right after that sales process, which was hopefully delightful for them, and I would say, there’s been a lot of ink spilled on that as well.

Both of those we’ve really looked at as an industry, a lot – and you know I’ll be honest, I’m not sure too much has been spoken and written about the technology partner that you guys have in a product development team and how to dovetail those cultures and those Processes and force the right conversations across those groups, because that’s really, where there’s the massive opportunity to delight your customers, is absolutely by improving the service processes and organizations and offerings and all the rest of that, but using technology to make it easier.

Identifying customer roadblocks that service professionals may have to tiptoe around to find workarounds for and really improve the customer experience by getting at the root cause. And when I talk about product and services, it may be obvious to some, but just to err on the side of clarity and product. I’r talking about my entire world. This product managers, designers, UX people, analysts, product analysts and, of course, engineers, right and in product management.

We’re very keenly aware that, at the end of the day, it’s engineers with hands on keyboards that are really building the future of the company and addressing customer pain at its most root right. So we have a very respectful view of engineers and in our culture our job is to help them tackle the biggest problems and not tell them exactly how to tackle them, but to bring them the biggest problems, often from services.

So that joint is super important on the services side. I think really. The eight disciplines of TSIA are exactly what we’re talking about here. I don’t have them all listed, but for us at HubSpot it’s boy. We have a technical implementation team really important to sync with them as they onboard customers. We have a customer success, account management team and we have a big support team and that’s very important for us as well.

At HubSpot we’d love people to buy the software as low touch as possible, and then we would love them to have a hopefully free service experience. That’s as high touch as they want. So we have a huge investment in customer success and customer support. So a bit of a different model. That’s that’s pretty interesting! So if you, if you squint, you say well, this shouldn’t be too hard to set up. I mean we have services working with customers every day.

That’s all they do, and you have product that is not building the product for themselves. Product is building the product for customers as well, and so in the naive mind of an executive such as myself, I assume all the time that this is the ideal state and then, when customers are stuck and we’re spinning up additional service offerings and we’re doing all Of this all this kind of work to address issues that product knows about it and product is both helping deliver those services with tooling, with technology interfaces for the customer and also addressing some of those issues.

That should have never been there in the first place. But when I go and talk to the front lines on either side, I learned that’s that’s not always the case. It’s not always the case. Then account managers struggle to have their voice heard. What is the vocabulary for them to communicate the customer roadblocks that are so intuitive to them, the things that they see, customers struggle with on on a daily basis? You just walk across the street to engineering, and who do you talk to do you just grab an engineer, who’s who’s, pouring a coffee and you show them a screen shot of something frustrating.

Is it can be very difficult to figure out those paths now, at the end of the day, the opportunity is that product is building stuff and talking to customers and services is talking to customers constantly and would love to be involved in building stuff. How do we make that happen to have one unified customer experience? The key is really aligning and understanding what it looks like in that shared area and the actions you can take to widen that shared area and drive more collaboration between these two teams.

They share the goal, which is to reduce time to value for customers. Everybody wants customers to be successful to be happy to have high NPS. How do you get there? I used the word alignment and I’m going to talk a little bit more about alignment and I’ll back off the services piece and just talk about the most recent example of this. In my life, which, which I sort of have a fondness for doing the freshest example, we’re doing our strategic planning in product right now for 2018, and we have a process where we look at all of the great ideas that we want to do as a team.

We show the executive team, we show the company, we get some feedback from them and then internally we resource and we prioritize, and we do the things that you would imagine we would do last year. We did that and every one of those priorities was one team that was going to go. Do it and what we learned throughout the year was that that broke, because each of those teams is trying to deliver on their one thing, but they need help from everybody else.

So everybody’s trying to prioritize the dependencies that they have on other teams with their own goals. We did okay, we had a good year, but this year, what we’re doing is we are. We are deciding those priorities across all teams and then we’re going to break the work out and prioritize that work, raus teams and when we reflect on this, it’s a great example of a concept that we talk about constantly at HubSpot.

Now this is our co-founder Dharma shot and he got to spend some time with. Elon Musk was one of his heroes, one of my heroes as well, and he asked Elon what the key to scaling a company like HubSpot like Tesla, like SpaceX. What that key was – and he expected a big, long, structured diatribe on all the things you have to think about, and rather than that, Elon came back and said. Each person in your organization is a vector, I’m not a big physics person, but I’ve learned that a vector is a combination, two things, of course its directionality and momentum right, and so the interesting thing is, you can have two star players and giving you the short Version here, but you could have two star players who are trying to do opposite things, and the net of that is zero, whereas you can have a bunch of decent people all trying to do exactly the same thing.

They’re going to make great decisions they’re going to make great great progress, so my example about our product planning process was one to show that we had a very thoughtful process. I would argue that we have some really competent people who certainly care about the mission, but we sent them off in various different directions. So that’s that’s an example right of how we kind of align those vectors and get everybody multiplying each other’s work by heading in exactly the same direction.

What if we could do that with product and services, we don’t have it perfect. I can’t pretend that we have it perfect. I would say: we’ve made the most progress with our customer support team. I’r going to show you exactly what that looks like we have room to grow as sales. We have room to grow with customer success, we’re starting that the the early innings there. So I don’t. I don’t want to pretend like we have it all figured out, but we’re happy to share the learnings and where we are in that whole journey.

So, let’s review that framework step by step in a little bit more detail. If you remember the the the middle of that framework, the core was clear: target customers. It’s going to be impossible to do anything else and have alignment if different people in the business believe you are building for different customers and customers can be extremely different. Even with the same product at HubSpot, this is very true.

We have fortune 100 companies who use our product, and then we have five person companies whose our product and it’s exactly the same commercial off-the-shelf software. But we need to be mindful, as we build the software of that context, I’m going to give you a fun example. I read somewhere and and went and looked into it, and it’s actually totally true that if you buy whiskey and you buy it one of those little tiny containers at a time right, it’s a dollar, a piece and to make a bottle this size.

You need 14 of those, so that’s 14 dollars that bottle cost $ 26 and 99 cents for the exact same product. The exact same amount think about that for a second totally different buyers, complete and totally different purpose. Somebody wants to have it on their shelf forever. Somebody just wants one little quick drink whatever it is. You have very, very different buyers, so you have the same product and you package it in a way where people are very aware of who the target customer is what this looks like at HubSpot.

Is this idea of a core buyer persona? We’ve evolved them over time and everybody in the company becomes intimately familiar with what that target customer looks like we had a big debate early on probably five years into the business right right around the time that I came between a persona that was then named owner. Ollie in a persona who was named marketing merit now an owner ollie was somebody who didn’t have a marketing team who was buying our marketing software to use themselves for their their car wash or their drywall company or whatever it may be, and then marketing meri was A very different persona, who was a full time marketer, but was very overworked, so the profile of that company.

The context in the person was using that product was very different and what we did was we looked at what we think of as the unit economics and SAS right so in in SAS. We’re, of course, obvious overwhelmingly concerned with the cost to acquire customer and the lifetime value of that customer. How long it takes to recoup that initial cost to acquire the customer and what we found was the unit economics between these two personas were totally different.

For the same product, they were totally different that allowed us, as a company to say we’re going to focus on one we’re going to focus on Mary, because that’s a better strategic bet for our company. Now, to this day, you can walk through the hallways and ask anybody what an owner ollie is and you’re going to get exactly the same answer and we’re updating these right. So now we have new personas. We felt that our customers had outgrown those personas.

So we have marketing Michelle and growth Gary, and you can ask anybody in the company to explain the difference between these two, what kinds of companies they work at what’s important to them, how do they buy? What do they expect in the service experience? What’s their level of technical knowledge in onboarding all of this kind of stuff and everybody in the company is going to be able to give you a pretty consistent answer right so you’re, starting to see that a language can emerge where all of a sudden and the Count manager can say to me, hey, I have I have this company in there they’re trying to get started in it’s a classic, Michele great fit.

Okay, that’s going to speak to product a lot more than hey here’s. A huge deal we signed write help me make. My commission is a very different message: it’s much more of a strategic mindset for the business, much more of a customer and business first way of thinking about it now beyond that beyond the customers. Let’s think about the mission, so you have those customers. What is the mantra that you’re going to use to service those folks and sell them and onboard them? What is your, what is your North Star? Google is famous for having the the mission of organizing all of the world’s information, so if you’re an engineer or a product manager or a salesperson, you know that that’s where the company is going, it’s going to get all the world’s information and organize it to be Available to everybody or Dropbox have all your stuff everywhere.

You go very, very clear mission at HubSpot. Our mission is to transform how companies grow so there’s an emphasis there on this idea of economic opportunity. People are coming to us to find further growth in their business. One and to transform we’re not trying to help them, do what they’ve been doing that got them this far we’re trying to change the way that they market and sell to match the way that humans have changed the way that they shop and buy again.

This is just mantra to us. You can ask anybody in the company what that mission is and how it ties to their day to day, and it’s very clear, another great pathway for services to be communicating with product. The next layer from there is sharing goals, language and metrics in pretty much every culture. You have your KPIs, you have maybe your waterfalls and your goals and what over performance looks like or OKR whatever framework it is that you’re, using one thing that we’ve learned is that we run into a lot of trouble when we expect teams to work together across Disciplines and leave them with disparate goals, the more that we can take two leaders, two vice presidents across marketing and product, let’s say, or services and product services and marketing whatever it is and say: here’s your North Star together, you share this together, the more the front Line people magnetized into that and move forward in a really effective way.

We’ve decided as a company that the most important number for us is Net Promoter Score and with which I’m sure you’re all very familiar, and the interesting thing that we’ve done here is we’ve taken. A high-level brand and sort of customer level NTS metric of how likely are you to recommend HubSpot to a friend or colleague and we’ve, given the ownership of that to product right. It’s a really really hard number to move that forces a few things.

It forces us and products to get to the root cause of issues. Ah, so now, when we hear from services that customers are frustrated, it’s harder for us to put our blinders on and build the next feature, we’re so excited, because what we really want to do is delight the customers more so than to build that next feature and Get to market and compete a little bit harder in the market. This is a strategic corporate level priority that is shared across all the teams.

It also forces product to get out of our silo and out of our out of our seeds. Quite quite literally, and not just to talk to customers, but to talk to the people in service again customer success and technical technical implementation Academy, which is our education initiative and to hear from them and really digest and really listen to the feedback that they’re giving us. Because it’s key for us to address, as we move NPS again breaking down walls with shared goals in paths for escalation.

You know boy. I’ve heard it said that the measure of an organization, the measure of an organization is how effectively frontline people across departments can solve issues without taking it to their bosses. You know you have organizations where two people on the frontlines can just deal with an issue on a good day. We’ll have a support. Rep, take a call, identify a software defect, find the product manager find the find the engineer, maybe and within minutes, deploy a solution right and we do we do pretty well with that.

We don’t do perfectly with that. I’r going to show you examples of us not doing perfectly, but we have a culture where we want to be able to take that input and fix it in real time for our customers. We’re a three billion dollar public company, we’re a SAS company and we still go to production 500 times a day right from our engineers. Our engineers have full autonomy to fix issues and ship features 500 times a day.

It’s very important right so that input from services is absolutely key there. So one of the things that we do is we just start to look. We just. We have a phrase that we call sunlight where you have the opportunity to build a process out. You have an opportunity to build in checks and balances and introduce red tape and down in the business. One option you have is to not add the processes, not add the sign-offs and all that, but to provide sunlight.

You know a funny way you could do. This is, you could take expense reporting and you could say you know what use good judgment on an expense reporting, but we’re going to stack rank, how much everybody is spending on travel and if you decide to do something with travel, that’s irresponsible everybody’s going to see It and make funny. You know it’s just a hypothetical example, but um it actually works.

It’s like first-class to Australia. You know really, but it’s a long flight and we we cut them some slack. So here’s one where we say look. We haven’t so Giro’s our issues. Right I’ve got a bunch of yous Jared. We used your love at last, seen by the way, they’re doing really really cool things. If we look up to a company in the market, that has a really innovative go to market model, it’s at lassie and we love their products and we love them.

J Simon’s their Presidents on our board and they just had an unbelievable earnings call by the way, which I recommend you guys review, is really really cool. What they’re doing with service and with sales and rnd really driving a lot of this alignment and boy big results. In the markets, so we have these issues, we have about 8 % of the calls we get and support get escalated formally into product as as a JIRA as an issue, some sort of help, ticket or debug or defect that they’ve found.

You know what we can do is sit down together and just look at how many of these are getting either responded to or resolved later than we would expect, and let’s look at that by team, and it’s not something that we need to send around to everybody And we it’s not something that we need. You know an action plan against and, and you know, full accountability, but what it does is, if you, if you get people from all these disciplines, into a room together to look at it and just have a conversation about it, it starts to foster a lot of Trust we’ve learned that when we don’t actively communicate with services and when services doesn’t demand a forum with us, we just assume that everything is okay or services assumes that there’s no path for them.

To talk to us so again light reports where it’s just a fact on how we’re doing together in terms of communicating and getting the people in the room together, and I think that if you get the right people in the room and often that’s not executives, often That’s line managers right get line. Managers in the room from these different disciplines give them some privacy and say what the heck is going on.

You know you guys, you guys figure it out and go well. You know not for nothing. We don’t have a lot of Engineers on that or we’re not used to hiring people who are really good at solving the types of problems that we have and we’ll talk more about that. But this has been really very cool for us without again creating an adversarial relationship. Here’s another one for for Gira’s, just time to respond right, like how many of these tickets are we getting.

How is time to response going and we do look at these at the at the corporate level? We look at these at what we call helm, which is our executive team, and it’s just it’s good to know that we care, you know just show us in product. Getting up and showing this chart just sends the message that, yes, we get it. We care and customers deserve an answer and deserve to close the loop when they have a question about the the product functioning properly very cool stuff, very straightforward by the way, not rocket science.

It’s really the human side that matters and then wrapping this all in not just regular communication but effective communication. I’ll give you an example. This is if this applies to your organization, particularly if you work in customer support technical support of some kind. This was a huge breakthrough for us for a long time. We would get incident rate, so our support team would, on a monthly basis, quarterly basis, say here’s why people are calling in right and we would try to address those by number of cases.

The bully was really hard and some of those you know how would talk to our head of services and say: okay, we’ll try to get rid of all those and he goes whoa hi. My hypothesis is people who call in about that end up being really happy. Customers, because we get them on the phone and give them a great experience, we set them up. We explain the mental model for them. We do some education and then they’re happy for years, okay, so, okay, so we don’t want to lose those tickets, so it actually became not about the the specific reason that they were calling in.

It was something much more new us. We have this great program at HubSpot, called the accelerated leadership program where we hire folks out of business school and we give them rotations in different departments six months at a time, and then they end up leading a team in a department that was a great fit For them, by the way, this program has worked out, super super well and in a world where it’s tough to find you know, line managers and director level folks.

This is a great way to build those kinds of roles and find people who excel in them across disciplines. So with this fella did he took six months and he said there’s a lot more than just incident cake incident rate. How happy are people once they get off the phone? How long is the call? How often did they repeat and call back in on the same question and he came to present in our product managers meeting and it was this beautiful three-dimensional view of the customer experience that we just couldn’t ignore.

You know I mean this was really interesting and it was a level of thoughtfulness that he put in. He came in, he very very graciously said you know, I’ve thought a lot about this and I’ve talked to a lot of customers, and you know I’m going to take a I’m going to take a whack at what a score might mean across all of these things And nobody picked apart, while you’re multiplying this by three and multiplying this by two and weighting it this way and weighting it that way, nobody had the energy to pick it apart, because you know what it was good enough and it was very thoughtful, and so my Advice to any department trying to work with product is I point to this example and say you know, imagine owning the products and having the the empathy in the connection with someone.

Who’s really thought, through the experience of servicing, that customer in a robust way in a detailed way and offered this level of insight to the product team. This thing comes out, we publish it in slack and we have all the product managers in there and it is just a firestorm of commentary. You know, and it’s not pointing fingers, it’s people acknowledging that they know that certain things are issues or acknowledging that there is a minor outage over here or something happened over there with a third party API, and so there’s this awareness that just bubbles up around it.

That is super healthy and now we’re trying to do the same with customer success. It’s a little bit newer, but what we’re doing is basically a leader on our customer success. Team is saying: okay, when we do calls with customers and we try to get them set up or on board a new point of contact or worker renewal or whatever. It is we’re going to hear the roadblocks that they have in the product and we’re going to enter them in to the CRM and report on those and start to fold those back into that same heat map.

It’s it’s a newer view for us and it’s a newer relationship, but it’s very very promising and it’s working really well and again: it’s you can’t really argue with it. If you’re in product, you gets very and here’s the dirty little secret, a product manager. In my experience is you know they have one answer to anything, you say: hey. Could we go do this? Could we add this feature? Could we do this and they only have one answer which is: maybe you know, and we teach them to do that? That’s like actually the trade for all sorts of reasons, but the real unit.

The real reason is, as a product manager, you’re selling things to engineers. You are a salesperson of ideas to engineers. You know engineers, no matter what they say, they’re working on or anything they can always come in and say. Well I have this urgent thing. I need to work on before I get to the thing that you want me to do in my experience that can be 90 days of working on this thing before they get to the thing I want to do, and so you know, I’ve learned primary source material Is so so important for working with designers and developers, you can almost leave the source material.

These are the things that are causing the most pain for the customer. I did that once with a very skeptical tech lead – and I just said, hear hear the tie was way back when we first had some this information. I said here the top ten issues that cause people to call into support and he read them. He said three of these are on my team. I said this has been good, it’s a good talk, you know and he got so fired up to go address those, as opposed to me, coming with a list of things that I thought would solve those problems.

Without that context, right without that that primary source material, so primary source material from services helps PM’s, but it also helps the engineers wrap their heads around the issues and I’m going to wrap up here and say: we’ve seen a bunch of charts. You know we’ve seen frameworks, we’ve seen graphics, it’s not about that. It’s about people. This was a meeting I was in Monday, and here we have our head of engineering.

We have frontline service people from different departments. We have a product manager, that’s Bella in the bottom left hand, corner she’s, explaining all of the context around the issue. She’s letting services understand know that she understands the issue and a from her perspective on what they’re doing to address it and so forth. This is a great meeting. This is a killer meeting. This has completely changed the relationship between these two groups and we don’t have to get you know a thousand people in a room together to review this data.

We can get six people again. It’s a combination of more senior people and frontline people who really have the context so listen. I hope this has been useful, enjoy the rest of the day, connect with me if you’d like to continue the conversation and more than anything, thank you guys so much


 

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Online Marketing

My Desk Tour – Ultimate Filmmaking Editing Station 2018

My article editing desk tour. It’s not like one of those tours you know desk tours, you see online were yeah. This desk randomly placed in the middle of a room and there’s no cables and nothing, and it basically just looks very suspicious and kind of hard to believe that somebody’s actually using that for work. So this disk, like I said I use this pretty much every day when I’m here in my studio, editing, you know, checking emails, all kinds of stuff, you know doing visual effects, sound mixing! That’s why I got these two big nice speakers and it’s it’s a little messy.

Maybe I should have cleaned it up for this article dusted it off, but you know what I just want you guys to see how it actually looks when I’m working. So I do try to keep my desk clean, but it’s not like I can. You know avoid having cables and things like that, but anyways. Let me first start maybe sort of with the desk it’s perfectly in the corner of my office. That’s the reason why I got it: it’s not the most ideal desk.

I will probably in the future, upgrade to a desk that you know looking, for example, go up and down, but this thing gets the job done and what I mean by that is that it, just you know, fits in the corner of my office here, which was The ideal spot for for me to put this you know kind of editing, workstation, then the next thing, maybe let me just quickly talk about the computer that I’m using this is an MSI desktop computer that I actually did a full review of it.

It was custom built for me by MSI and in that article, on the full review you can kinda find out all the specs and also how you guys can actually build a machine like that yourself, because it has a whole like kind of a guide on how To build it, what parts to order? That’s that I got this been using it for over a year and I loved it. It’s an amazing computer still like handles pretty much everything I throw at it on top of the computer.

Here I get my headphone stand with my two set of headphones. One is for me when I’m kind of monitoring and mixing audio the other set of headphones is just for gaming and by the way my whole desktop is actually sitting on top of a case. From regard which is actually two old lenses – and it’s a case that you can plug in and it keeps everything climate-controlled, so you don’t develop any fungus or things like that in your lenses and then, as you know, there’s a pier.

I get my salted nuts great snipe for when you’re working now I like to have the desk top kind of facing this way, because this way I have the access to all their basically, you know I input/output kind of ports on the back of my computer, so I can quickly access plug in and unplug things that I need to. On top of that, I actually have a little HAP here, for you know, has three USB 3.0 plugs. It also has a different card readers, so I can plug in my cards and I can offload footage.

I also have a c FS 2.0 card reader up here, and this is all just valve velcro, so you know to the bottom here, so you can easily remove it or attach it back to the desk. The keyboard is actually a great keyboard and it’s not a keyboard that you’ll probably know the company name. I don’t even know it. It’s an NP ET. What I love about this keyboard is it’s an actual working keyboard. I mean you, can you can smush this thing? You can throw it around, nothing will happen to it.

It’s all metal pretty much like that. The bottom here is aluminum. It is a little bit of heavy, but it’s also very minimalistic in the sense that it’s it takes a very small amount of space, but it has these keys as you’ll notice that really stick out and there’s actually a backplate. It has different colors and you can change the colors and the settings, not that I ever do that. But when I’m working actually or color grading, then I usually will have the lights here pretty much off.

So it’s not going to be as bright as it is. For this article and so having the keyboard, backlit really helps, and also for me, because I’m working with minimal desk space, I wanted a keyboard that just takes up a minimal amount of space, and this way I can, you know, still comfortably put my hands on it And and what I love about this keyboard is because the keys are so like really sticking out of the keyboard and it’s easy to find it.

Basically, whenever I’m looking at the screen, so I don’t have to kind of fumble around and be like okay, which, where am I on the keyboard with the thing you really feel it and you also feel every click like you know when you press each button. You know you know that you’ve pressed it, so it’s actually a really good keyboard. It’s not Wireless. I’ve tried various wireless keyboards, the same thing with the wireless mouse, and I’ve always had problems like.

Sometimes it would worked and they wouldn’t work with disconnected. So this one is wired and it actually has this nice threaded cord. So it’s kind of heavy duty and for me that’s fine. I don’t mind having cables like I said this is a desk that I actually use every day for work, so it just not needs to work, and I was getting so frustrated with different these wireless keyboards and Mouse’s that I was using that.

Finally, I just said no more, no more next thing appear: you’ll see is my tangent control surface and what I use this for is basically when I’m color grading. So if I’m in DaVinci Resolve, I just go to my color panel and it’s automatically configured. You know you can kind of customize certain things the features about it, but pretty much. What this is is it’s instead of using you know these actual color wheels within the software, and then you can only at that point, if you’re using a mouse to do that.

You can only adjust one at a time. Well, it’s kind of more intuitive when I’m looking up here. This is actually my monitor that I’ll be usually looking at when I’m color grading, and I can this way just quickly adjust to lift camera and gain without even looking down here. I just kind of really be creative, very kind of intuitive and I can adjust all three of those at once and so, if you’re going to be serious about editing but especially color grading that I would say you get yourself a control surface, there’s different options.

I reviewed also the one from Blackmagic it’s great. If you’re going to be working in resolve this one will work in resolve Final Cut. You know premiere and a few other programs too. You can use it in, but you know I got this one, not because it’s the best control surface, but it’s the smallest one. That’s really why and I again I’m working with limited desk space now, because this control surface doesn’t have all the buttons and things like that, like some of the other ones, have that’s why I also have this palette here control surface, which is it’s great, because this Works in all kinds of applications, you can customize it.

You have sliders, you have knobs, you have buttons and it’s also all magnetic. So I can quickly for some poor remove things see. Example, if I don’t like this button there, I can move the button to another spot here. I know magnetically connects and and sends the signal. So it’s a it’s a great way of working at it, and so you can really sort of configure the sliders and buttons and all that stuff to to the way that you like to work.

So I would say, having actual physical buttons is going to be key when you’re collaborating – and here I switched my settings so actually this will take me to our next point. I see this little puck. That’s to control my display up here. Both of these monitors by the way are from BenQ I’ve been on a search. This is like the most amazing color grading monitor fork, display, there’s different sizes. You can get of this, and I did a full review of its are going to put a link for that in the description on this article.

You guys can check out – and I just mounted it on this arm – that I got on Amazon – allows me like full articulation. I can twist it and, let’s top also them. For example, it’s a grading and I want to show it at sea to a client. That’s sitting here, I can, you know, kind of you know, pull it out there, it’s more comfortable to see – and I just put it up here. You know above because, usually sometimes I would have like.

I mean the monitor here or migrating monitor on the side, but I can I put it up here because again I want to utilize this sort of corner of my office. The best so makes sense to have it there, it’s so comfortable for me to to look up at it, and the cool thing is: it comes with the pack here and with this pack I can have different presets, so you can see I can have like mono. You know I can have, for example, Adobe RGB different different things like that custom presets, but I can also switch so right now.

For example, I’m working in the Vinci resolve and I have the Blackmagic output card connected, and so I can just click here. Go to my inputs and just switch to that and now you’ll notice. If I go, for example here I see if I scroll through it you’re going to see here the you know, basically what I’m seeing up here and resolve, but this is now going through the black magic card, and what that means is that it’s actually properly.

You know the colors are properly adjusted and that’s because what I did is I calibrated that monitor and I calibrated it using this thing. This is the I display from X right, I still use it. I always have it there because you know pretty much on a weekly, sometimes on bi-weekly basis, I’m going to be recalibrating my monitor, because the colors do shift on every monitor. So you want to make sure you do that and I will actually calibrate both of my monitors, so they both work well yeah and actually that maybe takes me to the next point, which is many times.

People are asking me when you’re working in the venturi resolve. Basically, how can you get a full display on your second monitor, so you can see you know full screen and it’s actually that’s so simple or not as simple as, for example, you can doing some of the other editing programs, but it’s actually in a way. It’s a good thing because results basically forces you to get a proper. You know output card they put inside your computer that this way you can bypass the whole color calibration within Windows or Mac, depending on what system you’re working on so bypasses.

All of that – and it just goes straight through the card – you calibrate the display – you apply a lot that the card, basically processes, and so this way you know that your colors and I’m going to be upset because of your operating system. Colors basically calibration. But if I ever want to use this as much just sort of regular monitor when I’m you know working on Windows, then again I can just switch this to go back to basically to my other input and then this way I can just use as a regular Desktop kind of monitor, you’ll notice.

I actually have another monitor here connected and that’s right now. It’s basically just a spare monitor that I had lying around my office. It’s from aperture, not the best display, but the reason why I have this here is so that when I’m working in DaVinci Resolve, then I can have my scopes. Basically, and you know my vector scope, my RGB parade all that stuff on a separate display. So, as I’m scrolling through the shots, this will actually update in real time and I can kind of really again be more intuitive.

When I’m color grading, I can check here how it looks so next thing, maybe we’ll talk about is kind of. What’s underneath this monitor and that’s actually have sound card from behringer, and I just use this as my main set of Sunfire – I do have obviously a built-in sound card in my PC, but for like sort of proper audio recording, mixing things like that. I just find having an external card like this: just works better, so this actually allows me to four so plug in XLR microphone, which is this little guy up here that I use, let’s see if I’m doing voiceovers or web streaming things like that, and it provides Phantom power – I have you, know, actual knobs here for adjusting the input levels, recording levels things like that.

I can plug my headphones up here and it actually provides XLR, basically connections to my two speakers here, which are two speakers from sonow. Now these speakers, I know some people like when I posted photos on Instagram things like that people are asking me Tom. What are these speakers? Can I get these, and these are, I should say: maybe these are studio. Monitors like they’re, really reproduce sound really nicely.

They have a tweeter up here and I think it’s a six and a half inch woofer and they’re really powerful speakers they’re really heavy. Actually, so I can add to mount them. You know they’re against the wall, but they’re they’re, really good speakers, but they’re not no. Longer available, I don’t know what happened, whether it’s analogous you know just wasn’t: selling in a food desert what they also have appear: independent audio level adjustments, things like that they’re great speakers, but unfortunately they’re not available, so you guys won’t be able to get them.

But I did do a review before of various different studio monitors, basically for monitoring sound when you sound mixing and things like that and there’s some other really great options out there. The budget and expensive option so again check that article out I’ll provide the link for it in the description of this one now quickly going back to the displace the monitor I have an ear on. The bottom, like I said, is also BenQ widescreen curved monitor.

I know I did a article before because I was kind of searching for months for, like the perfect widescreen monitor, and I couldn’t find one that I really liked. Not this one, I think, is the best option from all the ones that I’ve tested, because it’s it’s kind of a good middle ground in terms of it’s great for gaming and just in general computing, but it’s also good for article editing has decent color reproduction.

Now, it’s not as good as this BenQ monitor this one’s like design for photography. You know article production, this one is kind of again more kind of you know, because I’m a good middle ground where it has good refresh rate for gaming and that kind of stuff, but it’s also got colors that are almost as good as this. This monitor, but the reason why I’m no longer concerned with it being curved, which you know if you read my article where I was looking for those monitors, I kind of complained that you can really do serious article or graphics work on a curved monitor because everything Gets distorted well right now I don’t really care because, like I said it’s, it is nice to have that.

You know wider aspect ratio you’re more space on your time line on that stuff, but when I’m actually judging my final graphics and see if all the lines are straight and everything then I’ll look at it up here. On my monitor, as far as hard drives that I used going to store all of my article data in audio music files, all that for for the work that I do, there’s few options that I have one you see up here on my desk.

It’s this hard drive from Lacey Lacey Lassie, I’m not even sure how you pronounce that. Maybe you guys looking, let me know in the comment section. This is actually a surprisingly really nice hard drive it’s fairly fast. I can actually edit RAW files right off of this drive and I like the fact that it’s got. It is built-in also card readers here on the bottom and a USB three, so I can plug in. Let’s see my SSD or I guess in my SD cards I can upload footage footage directly onto it.

So I like that, but that this is kind of, like my smaller drive, that I have just up here for immediate kind of projects and I’m editing right now. But when it comes to projects that I’m poor, I need to store a lot of data. For example, when I’m backing up multiple projects – and I still want to have access to it and one or sometimes maybe let’s say be able to read some of the bigger article files from it, but I don’t do it on a consistent basis.

Then I use this big network storage drive and it’s from a Synology. You can get it. You know, there’s different sizes that they offer. What I like about on one from Synology is the fact that you can really customize it, but it’s also, if you know nothing about mass drives or how to configure them all that stuff. It’s damn simple with their software, like literally you just plug in they give you little instructions like one.

Two, three steps you put in create your password all that stuff and you can access it anywhere on your let’s say home network. So I can even let say if I want to read files off of it or, for example, Vaman access the files using one of my Smart TVs. Things like that. So I can just you know, read media files and my stored articles. Then I can do that plus I can access it on all of my computers in my studio here and even while, I’m traveling.

So, let’s see if I’m somewhere on a remote location, but I want to have access to certain file or something like that again, I can just log in and I can read all my files. So it’s a really good, really nice, the one that I have it’s six drives each one of them is 8 terabytes, and for me right now I find that to be plenty of space now I will probably be with time abrading, maybe to a bigger one or Just another one of these Synology drives.

It definitely way better than what I was using before before I literally had like all these little external portable drives that I had, and I had a ton of these and basically just plugging in at the search you know for let’s see, oh maybe it’s on this Drive that file or no this driver I just have to plug in and plant like all these drives, and it was just a real just out just a hassle, basically storing and all those drives, and it wasn’t a secure with the Synology system, you’re kind of again, The software that they give you makes it very easy to keep everything organized.

You can do automatic backups things like that. So check that out, if you’re interested in basically being able to store a lot of computer data, article files, things like that and have all of that, be basically network accessible and be automated for you. Another thing I want is it going to show you here? Is nothing big, but it’s just as USB happy. I always struggle. I don’t know how you whether you guys have the same problem, but I always find like I have too many things to plug into the USB.

So this one I like because it’s it’s big. It’s like, you know, nicely built tough and it has a lot of ports, but it also has these: ports are just you know, dedicated to just powering or charging your devices, and there are five volts at two amps. So that’s kind of where I plug in my phone, usually when I’m working, I just plug it in through here, and I know that this thing is going to get charged really quickly because of those ports and then the other ones you can.

Actually, you know if you use them to reach your hard drives and things like that. So that’s that’s pretty much my setup in a nutshell and as you’ll notice I put in a little fancy lighting in the back. I have my little remote here that I’m used that I can basically you know turn it off on the light that can change the color things like that, you know again cheap little light. I think this is like twelve bucks on Amazon that I use and my little note cut there and that’s pretty much it that’s my desk.

If you guys have any other questions, maybe what else you want me to answer about my setup and let me know, and I’ll hopefully talk about it. I kind of mode more detail. Maybe I’ll concentrate on each one of these items, but but overall, I’m really happy with this. Oh yeah, this chair. By the way I know some people are asking me: it’s not the greatest chair. I got it because I got a deal in it. It’s kind of more like a I guess, gaming chair, it is comfortable, it’s not comfortable what I just find I knowing what it is it does not.

This is the lowest that it goes, and my other desk on the other side of my office is actually not as high as this one and there I basically cannot fit underneath the desk, so I wish was able to go lower, but otherwise – and you know you Can adjust your you know the the armrests and things like that, but yeah over? I find this comfortable. You know when I’m working, I’m usually like this. I have like I said access here.

I can you know I have a lot of real estate on this bottom screen for article editing on my timeline and all that stuff, and then also you know, like I said up here. This monitor is amazing for actually being able to see your final quality. You know my control surfaces up here. They can easily kind of go in and tweak the colors. My exposure things like that, but so far I’m really happy with the setup like I said, I’ve already added a whole bunch of projects and finished recently a feature-length documentary.

Actually, I did some, you know editing, color grading, even some mixing. This is actually another film that I’m working on called sharkbait. I shot this earlier this year in Ecuador and it’s a it’s a short movie. So hopefully you guys are excited to see it. I mean I’m going to release it online as soon as I can, but yeah it’s pretty much done editing. But it’s you know it’s it’s it’s a joy working in this and if you haven’t seen actually in my previous article, I talked about how I switched from editing in Adobe Premiere over the last few months, and I kind of just jumped into doing everything in DaVinci Resolve I find this application to be amazing because it has a lot of advanced features, but also of you’re just a beginner.

You want to jump into it. It’s also easy to learn and kind of start editing in it. So great editor, you know we can do visual effects in it. Sound mixing and an amazing color grading application, so the Vinci resolved free plug for them by the way I’m not getting paid by anybody. You know no company appeared to do. I need to mention any of these things. Just literally this is my like. I said this is my setup and then here I got my crack of dragon from my home town in Poland.

So little souvenir that I put up here but yeah overall, I’m happy with my workstation. If you guys enjoyed this article or if you want more Meishan, then let me know in the comment section below don’t forget to click the like button and and if you want to stay up to date with, like you know, any other kind of articles like this Or let’s say the film, you know when it’s going to be released and things like that, then just go to my website and sign up to my newsletter and that’s going to be at Tom Antos films that come over there you’ll find a whole bunch of other Things anyway, so I’ll see you guys in the next article bye


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