Category Archives: Business Tips

What’s New In the world of Google My Business

Man Yellow through a mega phone about Google My Business

So what in new with Google My Business? Well if you haven’t seen or read up on the new functions. Keep on reading, cuz I am going to tell you about them.

Posting function

The number one new function is that you can now post messages and links to your profile! WHAT!!! This is a true game changer for locally listed business. Personally, I think Google is tired of local business getting wiped out on search rankings by national companies. Makes sense to me. We have already started to use the function on our own Google My business listing. to see it, just Google Allshouse Designs. You may be reading this because you clicked on the post that I created on our Google My business listing.

Chat Function

Holy cow! You can now chat with your potential or existing clients using your texting app on your mobile devise. WHAT! That’s right! A client can now chat with your business through the listing.

Webpage function

Yes, you can build a webpage for your business. It lives on Google’s servers and is instantly connected to your google listing or you can choose to keep your own website site connected. You can check ours out here.

Let Allshouse Designs take care of your Google My Business Listing. We will fix it up, make sure everything is being used properly and create one post on your listing to get you started. Unfortunately, this does not include the virtual tour function. But everything else will be done for a one time payment of $199 USD. Just fill out our request a call back form to get started.

I wrote up few good reasons why you should have a Google My Business Listing. Please check it out. If you have any questions or concerns. Please post your comments in the comment section below.

Social Media images and texts

The Four Benefits of Building a Facebook Business Profile

Facebook is the most populated social media platform to date. As its popularity grows and grows, it becomes an even more important tool for businesses. Bearing that in mind, here are the main benefits of Facebook for business:

Incredible Exposure

Perhaps the biggest benefit of a Facebook business profile is that your company now gets more exposure. Remember, Facebook is highly populated, with around one billion users on there, and millions of people using it every day. This means there’s the potential to expose your business to millions of people that haven’t heard of it before. As a result, you can expand your customer base by attracting new people to your company. It’s by far and away the easiest and most effective way of increasing brand exposure.

Find Your Target Audience

Not only does a Facebook business profile help you increase exposure and find new customers, but it also lets you find your target audience. Let’s be frank, the chances of every Facebook user finding your profile and following it are very slim. Instead, everyone that’s interested in your profile will be from your target audience. Why else would someone click on your business profile? The audience you attract will be the exact audience you want to attract. This is key for business, as it makes converting them into customers a whole lot easier.

Reduce Marketing Costs

The beauty of Facebook is that you can use it to market your business for free. Sure, there are ways you can pay for Facebook Ads, but a lot of your marketing efforts can be done without spending a penny. It’s totally free to signup and create a Facebook business profile. It’s free to post content and get people interested in your profile on this platform too. For small businesses with tiny marketing budgets, it’s such a cost-effective way of getting your company seen by as many people as possible.

Drive Traffic To Your Website

Every business should know that a website is the centerpiece of all their digital marketing efforts. Everything you do should be geared to getting people to visit your site. With a Facebook business profile, you have a platform to drive unprecedented levels of web traffic to your business website. It’s simply one of the best methods for increasing those numbers and improve your website statistics. Clever business owners will post links to their website or links to blog posts on their site that people can read via Facebook. Did you know that recent studies showed internet users are now finding websites via Facebook more than via search engines? This proves how effective it can be for increasing web traffic, which is great for your business.

There you have it, four benefits of a Facebook business profile. If your company is looking for a cheap and effective marketing method, then Facebook is a splendid idea. You won’t find another social media platform with as much reach as this one has. Give your business a far better online presence by creating a Facebook business profile today.

As always Allshouse Designs is here to help your business with a strong online Presence. Request a call back today!

The Call To Action Button

What is a Call To Action Button?

A CTA is one of the most important buttons to have on your business landing page. Marketing studies show that when you have a well placed CTA on your website. Your customer conversion rates are much higher then if you did not have one. I really think it actually makes users feel good about their web surfing experience. I am always bothered when I log onto a website and can’t find out how to contact the business or worse buy their products or services. Basically in a nut shell, a call of action button is a graphic that looks like a button that is easily seen. Once you push the button. It should take you to a web page to purchase a product, schedule a service, join a news letter or contact the business.

What should it look like?

Here is a screen shot of a simple “Learn More” CTA button on Allshouse Designs.

Call to action button

I really hope that this helps you under a little about what a CTA is and what they look like. I wrote a few tips about them on the Tips and Update section at allshousedesigns.com. Here is another great blog post that is full of great information and resources about Call to Action. If you have any questions about your call of action button. Remember I am always here to help with your business website. Feel free to contact me or just post a comment to talk more about it.

What’s up next? 

Next weekend I hope to post a little bit earlier in the day. The day light savings has messed me up. I do love this time a year and hope your weekend is going well for you. Next week, I will be posting about what a Sales Funnel is and how to put it in action on a webpage. Stay tuned and have a wonderful week. Thanks for reading!

 

 

Research, Research, Research your Market!

49145516 - close up of business person investigating infographs with magnifier

I can’t say it enough. Do your research! Starting a business is not easy. Don’t go in blind. The digital age continues to create information on all of us. There is no excuse!  It would be straight up stupid not to figure out your target market, right?

There has been one time in my life where I watched a business rise and fall. It was two years of complete failure. A simple internet search would of told the owner of the business what to do. Instead, he did not do his research. He basically had to lay off the employees that he trained at his expense. The only good outcome was that the employees that he trained went off and worked for other businesses and made hundreds of thousands of dollars for those businesses. It was a harsh reality, but this happens all the time. Do your research and don’t watch your business slip away.

If that is not a good enough reason for you to do your research . Check out some more reasons why market research is important in the Tips and Update section at allshousedesigns.com. 

Are you Thinking of Starting a Business?

8-steps-start-business-allshouse-designs

It’s no secret that starting a business is not easy. Many business consultants that I have talked with have mentioned that the biggest problem with failed businesses is a lack of planning and or the founder just gives up too soon. Do you want to have a successful business? Well, I have put together 8 steps that will help you create a business. These 8 steps are important and should be taken in account before you open your business. See the 8 steps on the tips and updates section on our website.