Increase the Online Presence for your Business

Increase your online presence

After a few years of research and experimenting. We have finally created a service that will increase your online presence for your business in 72 hours.

Our new service takes a four prong approach to increasing the awareness of your business. This is not a one shot type of service. The main prong is being able to manage directory listings on 48 different high domain authority websites. This will increase your online presence in 72 hours. Two of the prongs will monitor your keyword rankings and your reputation on social media and or review sites. These two prongs will help keep your digital marketing stragity in check and will determine your next moves for your marketing dollars. The fourth prong is review generation. A very necessary tool that will increase the ability to collect reviews and it creates a funnel for your client to review your business on serval high end review sites.

This is what the service in tells:

  • Listings / Submissions (48 Directories )
  • Duplicate Removal post confirming the duplicate listings
  • Review Generation: Review Requests + Funnel Happy Customers to Write Reviews
  • Review Monitoring: 18+ Review Sites
  • Social Media Activity Monitoring: Facebook, Google+ & FourSquare
  • Organic Rank Tracking with Keywords: Google (Maps + Search), Yahoo & Bing
  • Reporting & Notifications

Increase Your Presence

We continue to strive for an excellent customer service experience for our clients. We have been utilizing a few of these types of services for years though businesses that I will not name. They are really great for small business. However the companies that we worked with did not really communicate with us. That is why we have an option to send you weekly or monthly emails about what our service is doing for you. These tools are powerful and will guide your business on the right digital marketing path.

See how your business shows up on our 48 recommend business listings. Our scan tool is easy and you’ll have the results quickly.

New! Business Directory Listing Service

Here at Allshouse Designs, we are always looking for new, user-friendly ways to help our fellow business owners and potential clients.

We are excited to announce that we have partnered up with 40 plus high domain authority business directory sites. What does this mean for you? Well, you have an opportunity to have your business listed on them. To get started with this opportunity.  We have put together a scan tool. The scan tool will take your business information that you enter in and compare it to the business listings in the directories. Once it is done it will give you a nice report.

The scan tool for directory listings
Report from the Scan Tool

This tool is absolutely free to try and as you can see. It can give you an idea on how your brand is listed. The tool is also extremely easy to use and takes only a few minutes. After the scan is complete, you will receive a report just like the one above. With this information in front of you, it can help you make some decisions as to ways to fix this or… you could hit the CONTINUE TO FIX button at the bottom of the screen and let Allshouse Designs fix these issues for you.

This is where our service kicks in. The service is an annual subscription and creates the ability to fix, add and update information about your business on every directory at the same time. You can even add content, videos, and social media links on most of the directories. With this service we will send you reports about your listings on a monthly basis. Over all this service makes your business look more consistent and that is good for search engines.
We are in the middle of adding a couple other great tools to the service that will benefit your business. If you sign up today, there will be no additional charges to take advantage of the new tools. So what are you waiting for, run the scan tool today and see what pops up. You have nothing to lose and everything to gain.

Run the scan tool now

Allshouse Designs EP8 | Sales Funnel Concept

A 3 stage sales funnel

Here at Allshouse Designs, we pride ourselves in providing the best possible information to everyone. Whether that be with your small business, website, or social media profiles. We enjoy providing this information to you and will continue to do so.

Over the years, there has been many lessons learned while experimenting with our own company and we want to be sure you can avoid some of those headaches by following our blog and our YouTube channel. One important piece of valuable information we would like to provide you with is an explanation of the sales funnel concept.

A sales funnel is a marketing strategy designed to lead a consumer through a process that ultimately ends with them becoming your customer. There are three main categories within the sales funnel; at the top, you have your leads, then prospects, then you finish with your customers. When you see this in diagram form, it looks like a funnel – hence the name “Sales Funnel”.

A sales funnel always starts with the same step, Generating Leads. One of the easiest and most common ways of generating leads is with a landing page. A landing page is the first page most people will see when they visit your site via a link. The purpose of this page is to educate potential leads about a problem that your business can solve. Often, at the bottom of the page they have forms on them or boxes where people can put in their contact details to hear more about a solution to their problem. This provides you with a means to contact them and follow up on your leads.
Now, I could go into explaining the next steps to a sales funnel, but, why not have Alec Allshouse tell you himself. Click on the video link on this page to hear everything you need to know about a sales funnel and how to apply it to your business strategy.


 
Have comments or experiences of your own on this subject? Let us know in the comments below. We would love to hear from you and talk with you about them.
Until next time, have a great week!

Excellent Customer Service is Key to Your Success!

websites with great customer service

Allshouse Designs’ founder has over twenty years of customer service experience. Over the twenty years he has found that we all need to be kind and respectful to meet the needs of a customer. It is Allshouse Designs’ value to bring their clients the best service they can. We really enjoy working with businesses that have the same value. That is why we compiled three main points of what you should practice to have a successful and respectful connection with your customer.

A positive connection with your customer is the key to your success. Don’t get me wrong, the way you recover a failed customer service is important too. However, if you follow our values of customer service. You will have an easier time recovering from mistakeswith your customer. Remember, we are all human and really, all we want is to be given an ear and to be respected. You can read more about our three points of excellent customer service or you can watch episode 7 of our Tools and Tips series below.

Please post your experience on how you handled a failed service in the comments below. Your story could help someone. Do your values line up with ours? we would love to hear from you.

Till next time, thank you and have a wonderful week!

You Should Really Advertise your Content!

Content advetising and marketing written on a notepad

When designing a website and beginning your online marketing journey, content is king. Your content might better describe the services you provide, it might provide answers to specific questions that customers have, it might even have advice and tips on matters related to your services or your target market. Writing great content is as important to your site as good design, if not more important. But if you’re not advertising that content, you could be missing out on its full potential.

Improve awareness

Your content is one of the most valuable aspects of your website. If it’s written well, it’s designed to draw conversions and referrals. It’s marketing material, so treat it as such. Make sure that it’s visible. Content that isn’t visible won’t be read and if it’s not read, it’s a waste of your time and efforts. Advertising your content improves awareness of it across the board. It becomes significantly more visible, drawing in new readers and unique site users. From there, those new site users can go on to continue exploring your site and could become brand new customers. Content is one of the most cost-effective ways to turn traffic into customers, but only if people can actually see it.

Search engines will love you

The vast majority of internet user use search engines like Google on a regular basis. If they have a problem they don’t know how to fix, they will look at Google. If they want to find out who provides a specific service in their area, they will Google it. If they want to stay updated on a certain issue, they will search for it. Advertising your content well improves your search rankings, meaning that the content is more likely to appear at the top of searches relevant to what it offers the reader. But it also improves the search ranking of your website as a whole, not just that one page. That means any further content or web pages you create will benefit from the boost provided by content marketing.

Build a stronger brand

If your content is written well and provides real value to readers, whether describing a service or providing insight, information, and advice, it also has real value to the business. It does more than fill in the gaps of your website. It can be used to establish a better online presence. The more fresh, quality content you have out there, the more your business grows an online brand as a place for expert information. It builds a legitimacy and prestige through quality information that means that people are much more likely to trust the content, trust the website, and thus trust the brand. With the sheer number of dubious sites and businesses on the internet, building that trust and standing out as “one of the good ones” is crucial.

Go social

The internet is becoming a more and more interconnected experience. Now, we don’t just consume what appeals to us, we share it with the world, as well. A social media presence is almost essential for a business hoping to grow online. But that social media presence isn’t just about having accounts and talking to the community. By advertising your content on social media, you make it much easier for others to share. Share worthy content can get you significantly more referrals and conversions that direct marketing. Take advantage of the online community’s habit of sharing what they love. Craft content they will love, market it, and watch them continue to market it for you.

Gathering data

The information you gain from the analytics tracking not only those who click those advertisements but those who go on to read your content. It helps you further understand who you’re writing to, what they want, and what content strategies work best for you. Content marketing is also one of the primary ways that business build leads to later convert. In fact, companies that blog or produce content regularly generate 62% more leads on average than those that don’t. Create “lead bait” content, content that’s designed to grab the reader’s interest, and urge them to learn more about you. The more they learn about the business, the more likely they are to become partners. You can then go on to further nurture those leads with impressive calls-to-action or email marketing signups.

The benefits of advertising your content, not just your services, are clear. Content targets the market’s wants directly, improves your brand’s reputation and can create unsuspecting new customers. Let Allshouse Designs take your content to the next level and fulfill its true potential by advertising it directly to your market.

Allshouse Designs can help market and advertise your website content. Learn how by looking at our Digital Marketing and Advertising service. As always your opinion matters to us. Feel free to post your comments below or connect up with us on Facebook.

What are the Benefits of Twitter for Business?

Business man pressing into the Twitter social network

If you learn how to use all the social media platforms out there, then your business can improve dramatically. Allshouse Designs has just started to really use the Twitter platform. With that said, today’s blog post is going to put a giant of the social media world under the spotlight; Twitter. Mainly, we’ll be looking to answer the question; what are the benefits of Twitter for business?

Improved Customer Service

Twitter is a brilliant platform as it provides companies with a new means of customer service. A business can use Twitter to respond to customer complaints and open up a dialogue with people from around the world. If you tweet about a product from your business profile, customers may respond with questions. You can then reply to them instantly, solving any queries in not time at all. Also, the beauty of Twitter is that you can search for keywords relating to your business – such as your company name – and find other people’s tweets. So, you could search for these keywords, find people tweeting about you, and interact with them. This is a great way of finding people with issues and solving them instantly.

Boosts Web Traffic and Sales

This social media platform is great for directing people towards your website and giving your sales a boost. You can use Twitter to reveal new products to all your followers, with a link to the product on your website. If you don’t sell things online, you can use a link to a page on your site that shows your business location. This will tell people where they can find you to purchase your products. Plus, Twitter uses hashtags which allow you to tag posts with keywords that others can search for. As a result, people that don’t follow you can still see your posts and click on the links to your website. Web traffic increases, which has a positive effect on sales.

Helps You Keep Up with Trends

Twitter is the place to be if you want to stay up to date with all the current trends in your industry. When certain things are spoken about a lot, they start to trend on Twitter. What’s more, you can decide what you see as trending by changing the settings, so only relevant things appear. This means you’ll never miss a beat in your industry, and can keep up with all the current trends. As a consequence, you can use the trends to give your business a big boost and ensure you never fall behind the competition.

Strengthens Your Brand Image

We’ve already mentioned how Twitter is a great way to communicate with customers and provide a better service. Well, in doing so, it also helps you strengthen your brand image. Twitter is all about sharing information, and the info you share reflects your image and values. Clever business owners use Twitter to push forth their values and help connect with new customers that identify with their brand.

Twitter is a fantastic platform for sharing content and connecting with your target audience. A business profile for Twitter is certainly a must-have component for any entrepreneur. Create your Twitter business profile today!

If you would like to know how Allshouse Designs can help your Twitter business profile and your website. They provide a great service that combines social media management and website management. When you concentrate recourses to your business website and a social media profile. Great things start to happen.

As always your opinion matters to us. Feel free to post a comment below or connect up with us on Twitter.

 

Tips on How to Market to the Millennial Generation.

missed race couple looking at Allshouse Designs

The American millennial generation makes up a large portion of the consumer market, with a lot of purchasing power. Consequently, marketing your business to them should be a top priority. They represent the best market if your company wants to make a profit. Below, you will find five tips for marketing to millennials:

Personalized Marketing Is A Must

There are countless studies that show millennials are one the most skeptical bunch of people on the market today. They don’t trust classic adverts that promise certain things, in fact, they find these ads too intrusive and corporate driven. Instead, they respond well to personalized marketing that connects with them. They’d rather find out about products by reading blogs or watching videos that get an ad thrust in their face.

Content Is Key

Millennials are suckers for great, original, content. They love it, as it engages with them and they get to enjoy what they’re looking at without feeling like something is being forced down their throat. As such, you need to make content marketing one of your biggest priorities if you want to tap into this market.

Encourage Them To Collaborate

One of the secrets to marketing to millennials is getting them to collaborate with your business. Collaboration breaks down the barrier between consumers and companies. Millennials don’t like to feel like they’re completely separate from a business. They don’t like the thought of a large corporation trying to influence their buying decisions. Make them feel more connected to your brand and more involved in your business by encouraging them to collaborate with you on projects. A lot of big businesses have had success running competitions where people can design new logos or product packages. This gets consumers to collaborate, and they form a bond with your company.

Join In The Conversation On Social Media

If you’re looking for millennials, then look no further than social media. They’re always on there, speaking to one another, and conversing with companies. If you want to have success marketing to them, you need to hop on various social media platforms and join in with the conversation. Speak to them, connect with them, and they’ll start to respect your business more and be more inclined to become a customer.

Be As Creative As Possible

Creativity is essential when marketing to millennials. They like seeing new and creative ideas that haven’t been done before. If you can show them photos and videos, as well as unique blog posts, then they’ll be heavily satisfied. Likewise, you need creative web design to draw them in and put a firm emphasis on creativity in your brand image. This appeals to them, and they’ll like your business a lot more.

 Marketing to millennials is all about figuring out how they think and act. They’re different to a lot of the market in that they think along more modern lines. They’re focused on things like creativity and freedom, rather than being sucked in by typical adverts. These tips all help you tap into this booming market, which will only be beneficial for your business.

Allshouse Designs is here to help and we would really enjoy your comments about this blog post. Feel free to comment below or connect up with us on our facebook page.

 

How Much Does Your Website Maintenance Cost?

How much does it cost to manage a website?

We are proud to announce a new addition to our YouTube channel. With much request, we have decided to make a video with the question that we hear all the time.

The question is, “How much does your website management service cost?

Yes, that is right, we put together a 3-minute video answering that question.

With-in the video Matt just doesn’t answer the question. He gives details about the service as well. We feel that this must be the best video that we have produced yet. We are very excited about it and would like your opinion. You can let us know your opinion by commenting below or connecting with us on our Facebook page.

Matt McPherson talking about Website Management Service

Our services will work on many different CMS platforms including WordPress, Squarespace, and WIX. You can find out more about our packages on our website management service page. You can also go to and fill out our request to call back form and we will set up a time to talk to you over the phone.

We truly understand how busy it can be when managing a business. You must realize that if your business is not represented properly in the digital world. Then you are losing potential leads every day. It is a proven fact that most consumers have decided where to spend their money before they even walk through your doors or talk to you on the phone. Why not make sure that your digital image reflects and represents your actual business? The digital world will reward your business if your presence is consistently managed. Therefore, we have created three service packages to keep you digital image up to date, clean and secure.

What is Bounce Rate in Google Analytics

Matt Mcpherson in the Allshouse Designs studio

Based off of our research, we found the definition of “Bounce Rate” to be the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Now why is bounce rate so important?

In my eyes, I see bounce rate as an indicator of how well your website is put together and the quality level of users that are visiting your website. Basically, If your average bounce rate is 85% this means that 85% of visitors to your site are not going any farther than that first page that they were directed to.

So what does that mean for you?

Well there are two aspects that you should be looking at when you have a website that produces a 85% bounce rate. First, is this the rate you are looking for? For example, if you have a landing page and that is the only page you want your users to visit. Maybe it is a page with a subscription button, buy now button, or a web form to fill out. You would want a high bounce rate because you are not looking for your users to go anywhere else on your website. However, If it is to high and this is where the second aspect comes in. A really high bounce rate could indicate that you are not attracting the correct users, slow load time with your landing page, or your landing page is not designed correctly to take full advantage of the user’s visit.

In a nut shell, Bounce rate is a good metric to pay attention to. We shed more light on Bounce Rate in our latest YouTube video. “Tools & Tips – Episode 4 | What is Bounce Rate?”

As always we are growing and learning everyday. This is a great post for people to add their opinions about our video or bounce rate in the comment section below. We really enjoy this kind of stuff, so your comments are really appreciated.

Tools & Tips Episode 3 | Backlinks

Matt McPherson talking about backlimks

Our Tool and Tips video, “episode 3” is now up on our YouTube Channel! Matt discusses what and why your business website needs backlinks. Allshouse Designs can help with creating, planning and executing a plan that will start building natural backlinks to your business website.


 
To get started with our natural back linking service. Please fill out our request to call back form  and we will get back to you in a timely manner.

If you weren’t aware, Matt and I are really into the local Seattle music scene. With years of enjoying what Seattle musicians have to offer. We felt that the way we could support the scene is play their music in the background of our videos. This week Matt has given a shout out to Honor Hall.   With that said, if you are interested in having your music played during our videos. All you need to do is contact us.

It is important to know what Google’s rules are about back linking. Allshouse Designs back linking service applies to those rules. We do not pay for back links or blog posts that have your back links in them. Instead we will work with you to build content that will create natural back links with in your community. A natural back link campaign is a slow process, but with dedication and patients. The results are very rewarding.  If you are not sure about the Google’s backlink rules. You can find what they say about link schemes here.

Thank you for visiting our post and we hope that this information will help you with your business. We would love to read your opinion about this post. Just comment below and we will get back to you. Thanks again!