Free Website Creation: The Good, the Bad, and the Ugly

Free website creation is a great method for small business to expand their digital footprint. Before I get started. Please note, if there is a price tag on your time then this strategy is not free. It is free in the sense that you don’t have to use a credit card to utilize the concept in this post. As per the title of this blog post states. What is the good, the bad, and ugly when it comes to free website tools?

Drilling down free website creation

Free website creation

The Good

Out of all the tools I have played with. By far, the easiest tool to use is Google My Business. That’s right, Google has now dominated the world of free when it comes to business web pages. This tool not only gives you a free web page it gives you a free listing on their network. There is no need to know any coding. Just follow the steps and you should be good to go. Now, if you need Google My business help. There are a lot of companies out there that will help you out.

The Bad

There are only a couple bad things about these type of free services. The first is that you do not have a domain name (web address) that reads only your brand name. Typically, free resources show your brand name and their brand name. This is how they advertise their brand. However, if you are willing to put down some cash. You can purchase your own domain name from them. When you do make a purchase it is super easy to connect to the free site that you have built. The second point is that you are limited to how much functionality you can have on your site. This can make it difficult to really show what your brand is about.

The Ugly

The only ugly thing about free web pages is that you do not have much control on what the site looks likes. They are also full of advertisements, banners and other branding material that can and will distract your potential clients to do something else then buy into your message. However, some of the companies are better then others when it comes to advertisements. It is best to experiment so that you can see how they place advertisements on their platforms.

Here are the Top 5 resources for your business to help build your digital footprint and increase your search ranking.

Google My Business
WordPress
WIX
Weebly
Brave Net

We are here to help. Feel free to contact us about this post.

Does Your Digital Marketing Research Pass The Test? 1 Thing You Can Improve On Today!

Digital marketing research done on desk in front of laptops

Digital Marketing Research is an ever-changing game that online marketers are constantly attempting to win and scale. Following the latest trends, trying to figure out the newest apps and social platforms, and keeping up with their development is a full-time gig. In the last decade digital marketing has become a necessary evil for business to explore, create and execute. We have designed, created, deployed and seen successful campaigns and ones that have fallen flat. When starting out we tripped over a ton of mistakes. It is natural and we have always gotten back up to hack at it again. The one thing that we have gained from all of our work is the one fact.

Digital Marketing Research is a must!

The first is Know your audience!

Where do you go to do that? There are many paid services that will give you a ton of data on where to put your digital content, ads and promotional information. However, there is one tool out of the many tools we use that works the best and when starting out your online marketing campaign. The most useful and important tool to then is Google ads Keyword tool! It is free and is easy to use, once you get a hang of it.

Google’s Keyword tool

This is a free service from Google when you open a Google ads account. This tool has some powerful features and will make a difference in your efforts to spread you brand around the virtual world. If you are not sure how to use the Google keyword tool. Check out the video below.

Thank You for visiting and I hope you have a wonderful day! This post has been Sponsored by Farmers Agent Matt McPherson. Here he is letting you know about car insurance in Arizona.

Finding The Right Guidance To Improve Your Digital Footprint

person building a digital footprint on a laptop.

When building your business, you will need to acquire a lot of information to ensure that you are doing everything right. However, when there is so much information that exists in physical books and across the internet. It can be difficult to pinpoint exactly where the ‘correct’ information is. More often than not, even when you find what you’re looking for. You might ask how reliable it is? Can I trust this source? This can be a difficult task, so how do you find the best guidance? Especially when it concerns improving your digital footprint.

What Is A Digital Footprint?

Digital footprints are the trails you leave behind on the internet, either actively and intentionally through social media or passively through the data you share as a business. This includes every blog post you publish and every social media update you make. These digital footprints play a huge part in the running and the future of your business. Your online reputation can be shaped by the digital footprint you leave, so it is worth considering how to improve yours.

Why Is It So Important?

As a business owner, one of your top priorities is marketing your business and attracting customers through increasing your outreach and building your digital presence. The success of this can make a difference between a company succeeding and not. In recent years digital footprints have started to play an ever-increasing role in marketing strategies, specifically in regards to online marketing. With an ever-increasing number of businesses operating digitally, for somebody to find your website, it can be similar to searching for a needle in a haystack. Even with the right marketing techniques in place, if you don’t increase the size of your digital footprint, you could still be missing out on big opportunities.

There are many ways that you can increase your online presence. This includes creating content for your website that is shareable on other platforms and engaging for your target audience, posting on your social media sites regularly, or you could even blog yourself. Combine this with original, interactive content that is consistent, and your digital footprint will start to increase, and you should see more traffic.

What Help Is Out There?

Another concern for any business is understanding what help is out there. Fortunately, you can employ experts to do all of this for you. Your time is precious if you run a business, or carry heavy responsibility. However, it is more than just a case of reaching out to experts; you also need to ensure that you understand the level of expertise and guidance these experts can offer you. This can help you determine exactly how they will help you improve your digital footprint and boost your business to meet its full potential, and this means doing some research.

Guidance From Allshouse Design

Reputable services such as Allshouse Design can provide you with not just relevant, but more importantly, current, useful and accurate information. It will help you understand digital footprints more and the effect that it has on your company, as well as provide information on how to keep increasing it.

Where To Find Them

Allshouse Designs has written a blog post that provides all the answers to any of the key questions you might have. It also discusses the topic of having a website that delivers the best service for your customers. It will get you thinking about if your website is mobile friendly. The blog also delves into the importance of using the right social media platforms to increase your web presence and sustaining your future by having consistently great content on your blog.
The article will help you understand improving your digital footprint in a simple yet informative way and ensure that you are kept up to date with 2019 trends, and will put your business above the rest.

Undeniable Proof That You Need Website Management Services

hands doing website management service and web creation - flat design

In the world of modern business, a strong web presence is vital. While several components will contribute to the company’s overall online image, there’s no doubt that creating a great website is the main priority. Frankly, a professional website management service is the only way to guarantee success in the crowded environment.

What Is A Website Management Service?

Once upon a time, the average company website was little more than a digital business card. Nowadays, though, they need to provide visitors with so much more. The idea of simply building a static website will no longer cut the mustard, and the ongoing management will play a pivotal role in ensuring that the website continues to make a big impact.

A lot of work is involved in keeping a company site up to scratch, but professional website management service will take care of all aspects. These include;

  • Graphic design
  • Programming and coding
  • CMS management
  • Search Engine Optimisation
  • Copywriting
  • Digital protecting
  • Social media management
  • E-commerce platform installation
  • Performance analysis
  • And more.

Essentially, then, a website management service ensures that your business site meets professional standards time and time again.

Benefits and cost of website management on a balance scale

10 Benefits Gained From Using A Website Management Service

While it can be tempting to take on the challenge yourself, having your website and online presence managed by Allshouse Designs will aid the cause in a whole host of different ways. Here are just 10 rewards to be gained from taking this route:

  1. Save Time: Building and running a website requires a lot of hard work; work that will distract you from actively managing your business operation. Having a team of experts to take control of those web assignments on your behalf will save valuable time.
  2. Save Money: Outsourcing this part of the operation will save money (and not only because time is money) as you’ll no longer need the extra space or equipment for on-site staff. Likewise, a website management service will find the best solutions with regards to hosting and other features.
  3. Stay Active: Form the client’s perspective, nothing tops the frustration of constantly seeing 404 website errors. Something as simple as choosing the wrong hosting platform could spell disaster, especially if you don’t notice it. With a website management service behind you, this won’t happen.
  4. Increase Security: Online data hacks are perhaps the biggest threat to your business. From SSL certificates to DDoS attacks, the experts understand how to prevent the various dangers that could impact the business and its clients. Better still, the quick responses will contain the damage.
  5. Express Personality: Consumers want to use companies that ‘get them’. The experts know how to tailor a website management service to suit specific audiences. This can range from choosing the right layouts to creating engaging content that encourages interest and participation.
  6. Boost Visibility: Your website cannot be a success if nobody knows it exists. From on-page SEO to external marketing methods, a website management service gives your business the best shot at soaring up the Google rankings to attract increased traffic and sales figures.
  7. Embrace Integration: Furthermore, a website management team will integrate ideas such as social media posting and PPC management to ensure that all web content reaches the target market from all directions. This can truly take your web game to the next level.
  8. Stay Relevant: Let’s face it; the online arena is still in its relative infancy, and the goalposts continue to move each year. Taking on the web management process yourself is likely to mean following the trends. Using a web management team ensures that you’ll be ready to set them.
  9. Rectify Mistakes: By analysing the website’s performance, management teams won’t only focus on the positives. They can quickly identify where the site is underperforming before making the necessary upgrades to put things right. Persisting with it yourself would see those limitations stay.
  10. Maximise Appearances: Above all else, it’s very easy to spot a website that has been created by an amateur. A professional service will ensure that your site creates the right impression time and time again while the backend CMS can aid load times and ensure the site looks great across all devices.

 

Verdict

In today’s modern world, the company website has the potential to be your business’s most vital marketing asset. Given its significance to your operation, getting it wrong simply isn’t an option. If you want to ensure that yours hits the mark today as well as for many years to come, a website management service is absolutely essential. Making that investment could be the smartest thing you’ll ever do.

Contact us to find out more about what can be done for your business.

Increase the Online Presence for your Business

Increase your online presence

After a few years of research and experimenting. We have finally created a service that will increase your online presence for your business in 72 hours.

Our new service takes a four prong approach to increasing the awareness of your business. This is not a one shot type of service. The main prong is being able to manage directory listings on 48 different high domain authority websites. This will increase your online presence in 72 hours. Two of the prongs will monitor your keyword rankings and your reputation on social media and or review sites. These two prongs will help keep your digital marketing stragity in check and will determine your next moves for your marketing dollars. The fourth prong is review generation. A very necessary tool that will increase the ability to collect reviews and it creates a funnel for your client to review your business on serval high end review sites.

This is what the service in tells:

  • Listings / Submissions (48 Directories )
  • Duplicate Removal post confirming the duplicate listings
  • Review Generation: Review Requests + Funnel Happy Customers to Write Reviews
  • Review Monitoring: 18+ Review Sites
  • Social Media Activity Monitoring: Facebook, Google+ & FourSquare
  • Organic Rank Tracking with Keywords: Google (Maps + Search), Yahoo & Bing
  • Reporting & Notifications

Increase Your Presence

We continue to strive for an excellent customer service experience for our clients. We have been utilizing a few of these types of services for years though businesses that I will not name. They are really great for small business. However the companies that we worked with did not really communicate with us. That is why we have an option to send you weekly or monthly emails about what our service is doing for you. These tools are powerful and will guide your business on the right digital marketing path.

See how your business shows up on our 48 recommend business listings. Our scan tool is easy and you’ll have the results quickly.

New! Business Directory Listing Service

Here at Allshouse Designs, we are always looking for new, user-friendly ways to help our fellow business owners and potential clients.

We are excited to announce that we have partnered up with 40 plus high domain authority business directory sites. What does this mean for you? Well, you have an opportunity to have your business listed on them. To get started with this opportunity.  We have put together a scan tool. The scan tool will take your business information that you enter in and compare it to the business listings in the directories. Once it is done it will give you a nice report.

The scan tool for directory listings
Report from the Scan Tool

This tool is absolutely free to try and as you can see. It can give you an idea on how your brand is listed. The tool is also extremely easy to use and takes only a few minutes. After the scan is complete, you will receive a report just like the one above. With this information in front of you, it can help you make some decisions as to ways to fix this or… you could hit the CONTINUE TO FIX button at the bottom of the screen and let Allshouse Designs fix these issues for you.

This is where our service kicks in. The service is an annual subscription and creates the ability to fix, add and update information about your business on every directory at the same time. You can even add content, videos, and social media links on most of the directories. With this service we will send you reports about your listings on a monthly basis. Over all this service makes your business look more consistent and that is good for search engines.
We are in the middle of adding a couple other great tools to the service that will benefit your business. If you sign up today, there will be no additional charges to take advantage of the new tools. So what are you waiting for, run the scan tool today and see what pops up. You have nothing to lose and everything to gain.

Run the scan tool now

Allshouse Designs EP8 | Sales Funnel Concept

A 3 stage sales funnel

Here at Allshouse Designs, we pride ourselves in providing the best possible information to everyone. Whether that be with your small business, website, or social media profiles. We enjoy providing this information to you and will continue to do so.

Over the years, there has been many lessons learned while experimenting with our own company and we want to be sure you can avoid some of those headaches by following our blog and our YouTube channel. One important piece of valuable information we would like to provide you with is an explanation of the sales funnel concept.

A sales funnel is a marketing strategy designed to lead a consumer through a process that ultimately ends with them becoming your customer. There are three main categories within the sales funnel; at the top, you have your leads, then prospects, then you finish with your customers. When you see this in diagram form, it looks like a funnel – hence the name “Sales Funnel”.

A sales funnel always starts with the same step, Generating Leads. One of the easiest and most common ways of generating leads is with a landing page. A landing page is the first page most people will see when they visit your site via a link. The purpose of this page is to educate potential leads about a problem that your business can solve. Often, at the bottom of the page they have forms on them or boxes where people can put in their contact details to hear more about a solution to their problem. This provides you with a means to contact them and follow up on your leads.
Now, I could go into explaining the next steps to a sales funnel, but, why not have Alec Allshouse tell you himself. Click on the video link on this page to hear everything you need to know about a sales funnel and how to apply it to your business strategy.


 
Have comments or experiences of your own on this subject? Let us know in the comments below. We would love to hear from you and talk with you about them.
Until next time, have a great week!

Excellent Customer Service is Key to Your Success!

websites with great customer service

Allshouse Designs’ founder has over twenty years of customer service experience. Over the twenty years he has found that we all need to be kind and respectful to meet the needs of a customer. It is Allshouse Designs’ value to bring their clients the best service they can. We really enjoy working with businesses that have the same value. That is why we compiled three main points of what you should practice to have a successful and respectful connection with your customer.

A positive connection with your customer is the key to your success. Don’t get me wrong, the way you recover a failed customer service is important too. However, if you follow our values of customer service. You will have an easier time recovering from mistakeswith your customer. Remember, we are all human and really, all we want is to be given an ear and to be respected. You can read more about our three points of excellent customer service or you can watch episode 7 of our Tools and Tips series below.

Please post your experience on how you handled a failed service in the comments below. Your story could help someone. Do your values line up with ours? we would love to hear from you.

Till next time, thank you and have a wonderful week!

You Should Really Advertise your Content!

Content advetising and marketing written on a notepad

When designing a website and beginning your online marketing journey, content is king. Your content might better describe the services you provide, it might provide answers to specific questions that customers have, it might even have advice and tips on matters related to your services or your target market. Writing great content is as important to your site as good design, if not more important. But if you’re not advertising that content, you could be missing out on its full potential.

Improve awareness

Your content is one of the most valuable aspects of your website. If it’s written well, it’s designed to draw conversions and referrals. It’s marketing material, so treat it as such. Make sure that it’s visible. Content that isn’t visible won’t be read and if it’s not read, it’s a waste of your time and efforts. Advertising your content improves awareness of it across the board. It becomes significantly more visible, drawing in new readers and unique site users. From there, those new site users can go on to continue exploring your site and could become brand new customers. Content is one of the most cost-effective ways to turn traffic into customers, but only if people can actually see it.

Search engines will love you

The vast majority of internet user use search engines like Google on a regular basis. If they have a problem they don’t know how to fix, they will look at Google. If they want to find out who provides a specific service in their area, they will Google it. If they want to stay updated on a certain issue, they will search for it. Advertising your content well improves your search rankings, meaning that the content is more likely to appear at the top of searches relevant to what it offers the reader. But it also improves the search ranking of your website as a whole, not just that one page. That means any further content or web pages you create will benefit from the boost provided by content marketing.

Build a stronger brand

If your content is written well and provides real value to readers, whether describing a service or providing insight, information, and advice, it also has real value to the business. It does more than fill in the gaps of your website. It can be used to establish a better online presence. The more fresh, quality content you have out there, the more your business grows an online brand as a place for expert information. It builds a legitimacy and prestige through quality information that means that people are much more likely to trust the content, trust the website, and thus trust the brand. With the sheer number of dubious sites and businesses on the internet, building that trust and standing out as “one of the good ones” is crucial.

Go social

The internet is becoming a more and more interconnected experience. Now, we don’t just consume what appeals to us, we share it with the world, as well. A social media presence is almost essential for a business hoping to grow online. But that social media presence isn’t just about having accounts and talking to the community. By advertising your content on social media, you make it much easier for others to share. Share worthy content can get you significantly more referrals and conversions that direct marketing. Take advantage of the online community’s habit of sharing what they love. Craft content they will love, market it, and watch them continue to market it for you.

Gathering data

The information you gain from the analytics tracking not only those who click those advertisements but those who go on to read your content. It helps you further understand who you’re writing to, what they want, and what content strategies work best for you. Content marketing is also one of the primary ways that business build leads to later convert. In fact, companies that blog or produce content regularly generate 62% more leads on average than those that don’t. Create “lead bait” content, content that’s designed to grab the reader’s interest, and urge them to learn more about you. The more they learn about the business, the more likely they are to become partners. You can then go on to further nurture those leads with impressive calls-to-action or email marketing signups.

The benefits of advertising your content, not just your services, are clear. Content targets the market’s wants directly, improves your brand’s reputation and can create unsuspecting new customers. Let Allshouse Designs take your content to the next level and fulfill its true potential by advertising it directly to your market.

Allshouse Designs can help market and advertise your website content. Learn how by looking at our Digital Marketing and Advertising service. As always your opinion matters to us. Feel free to post your comments below or connect up with us on Facebook.

What are the Benefits of Twitter for Business?

Business man pressing into the Twitter social network

If you learn how to use all the social media platforms out there, then your business can improve dramatically. Allshouse Designs has just started to really use the Twitter platform. With that said, today’s blog post is going to put a giant of the social media world under the spotlight; Twitter. Mainly, we’ll be looking to answer the question; what are the benefits of Twitter for business?

Improved Customer Service

Twitter is a brilliant platform as it provides companies with a new means of customer service. A business can use Twitter to respond to customer complaints and open up a dialogue with people from around the world. If you tweet about a product from your business profile, customers may respond with questions. You can then reply to them instantly, solving any queries in not time at all. Also, the beauty of Twitter is that you can search for keywords relating to your business – such as your company name – and find other people’s tweets. So, you could search for these keywords, find people tweeting about you, and interact with them. This is a great way of finding people with issues and solving them instantly.

Boosts Web Traffic and Sales

This social media platform is great for directing people towards your website and giving your sales a boost. You can use Twitter to reveal new products to all your followers, with a link to the product on your website. If you don’t sell things online, you can use a link to a page on your site that shows your business location. This will tell people where they can find you to purchase your products. Plus, Twitter uses hashtags which allow you to tag posts with keywords that others can search for. As a result, people that don’t follow you can still see your posts and click on the links to your website. Web traffic increases, which has a positive effect on sales.

Helps You Keep Up with Trends

Twitter is the place to be if you want to stay up to date with all the current trends in your industry. When certain things are spoken about a lot, they start to trend on Twitter. What’s more, you can decide what you see as trending by changing the settings, so only relevant things appear. This means you’ll never miss a beat in your industry, and can keep up with all the current trends. As a consequence, you can use the trends to give your business a big boost and ensure you never fall behind the competition.

Strengthens Your Brand Image

We’ve already mentioned how Twitter is a great way to communicate with customers and provide a better service. Well, in doing so, it also helps you strengthen your brand image. Twitter is all about sharing information, and the info you share reflects your image and values. Clever business owners use Twitter to push forth their values and help connect with new customers that identify with their brand.

Twitter is a fantastic platform for sharing content and connecting with your target audience. A business profile for Twitter is certainly a must-have component for any entrepreneur. Create your Twitter business profile today!

If you would like to know how Allshouse Designs can help your Twitter business profile and your website. They provide a great service that combines social media management and website management. When you concentrate recourses to your business website and a social media profile. Great things start to happen.

As always your opinion matters to us. Feel free to post a comment below or connect up with us on Twitter.