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Online Marketing Web Development Business Tips

The Website Design Service – 5 Surefire Ways To Fail Big!

Numerous years ago, I released a small website design service in a rural location in California. Market conditions couldn’t have been much better. My ability level was above average, and I had a big swimming pool of associates to market.

Within 12 months, I went broke.

My service stopped working because I made some highly fundamental errors and made them regularly.

I now work in the digital marketing industry. I have had the opportunity to communicate with various self-employed web designers and found that the mistakes I made are typically fatal and widespread.

If you want to stick with your business over the long term, you may wish to memorize my top 5 errors and avoid them as they afflict.

If, on the other hand, you figured out to run your website design service business into the ground, the following list is an expeditious roadmap to failure.

1. Underprice your services

Selling yourself short is the most typical error web designers make. The temptation is to burglarize yourself by producing a couple of inexpensive websites to construct a portfolio. Please don’t do it!

Keep it in mind that you will be spending about 40% of your time developing sites. The other 60 percent will be spent hustling up the next client. If you believe your time deserves $10.00 per hour, think about requesting $30.00 an hour. The price hike will provide you enough earnings to spend for all the non-paying time you invest in marketing your business.

2. Fail to set and enforce borders

Everyone likes a great guy, and the temptation to provide free services is a death trap. It’s essential to bear in mind that you are in service for one primary reason – to earn your living.

You will experience customers who will pay you for a small website.  They wind up wasting all of your time with questions about how to get rid of spyware from their computer, along with requests to include “one little thing” to a currently finished website.

You can prevent this instead by establishing clear limits with the customer from the very start. A contract works here. Guarantee that your client understands what the expectations are.

If your customer requests extras, and you’re open to providing them, provide them a quote. Never toss it in for totally free. The only aspect you have to offer is your time and knowledge. Don’t hand out either.

Keep in mind and your company. Try asking a business owner for a little complimentary gas. They would be shocked by your question. Likewise, it would help if you were shocked when someone asks you to supply complimentary service.

3. View your customers as short-term

Many of us get into this company because we enjoy creating something brand-new. By the time we finish a site, we’re tired of that website (and sometimes that customer), and we’re prepared to start a new task and put the old project well behind us.

This mindset can cut deeply into your potential gross.

With time, your customer will require various updates to their website. Updates are, in some cases, bothersome but can include a significant earnings stream to your organization. More essential, a pleased client turns into one of the crucial links in your marketing network.

4. Neglect recurring profits

During the good times, web designers live from gig to gig. While completing one project, you will be lining up the next.

Every company, nevertheless, has slow stretches.

Your financial institutions will still expect a payment, even when your income slows down.

An intelligent web designer tries to find ways to supply his organization with some sources of repeating profits. Even $400 a month, which you can depend on, can get you through a drought.

There are many ways to establish some repeating earnings. Take a look at website management services with your customers. It may be one of the best things you have ever done.

5. Build quiet sites which do absolutely nothing

Your most acceptable source of marketing is word of mouth. Nothing produces fantastic word of mouth like a satisfied customer. You can develop the flashiest, most beautiful, most cutting edge websites on the net. Still, it recommends naught if your website doesn’t carry out.

Every website has a function. That function might be selling goods, utilizing an advertising spending plan, sharing details, assisting workers, or among a million other possibilities.

Your first gig as a web designer is to make sure the website you build works for your client! By doing so, you will make sure a client who will sing your applauds at their get togethers, Chamber of Commerce meetings, and to their family and friends. A customer like this is golden and will bring a constant stream of customers to your door.

The temptation is to break into the service by producing a few low-cost sites to develop a portfolio. Unfortunately, this will provide you sufficient earnings to pay for all the non-paying time you invest in marketing your service.

Remember, you’re in an organization.

Updates are sometimes annoying but can include a significant income stream to your business. When you find that “thing” – the thing it must do – make sure that the site you deliver does that specific thing like no one’s business!

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Business Tips Web Development

The 4 Things You Should Monitor On Your Web Pages (Definitive Guides)

Web designers have things you should monitor on your web pages (Definitive Guides). The definitive guides that I am about to share with you are for business website management. There are many things out there, but I want to be quick for your sake. In this article, I will only be talking about the four that I deem most important.

Can you agree that leaders need to know how their company is doing? It is typical to utilize exit surveys, customer feedback, suggestion boxes, and other concepts that allow insight into business performance. Without input from the customer, monitoring stocks, expenditures, income, and other benchmarks.  A service can take a quick slide down a domino effect without the owner ever seeing it coming– or having the ability to stop the fall.

With that said, I believe you should be applying the same monitoring measures to your business website.

Here are the things you should monitor on your web pages (Definitive Guides)

Traffic totals

You need to know just how much traffic you are generating. You understand you have to find out why if the line on the graph is heading down. It’s not enough to know how many website visitors you are getting. The most important is where the traffic is coming from. Armed with this information, it will help your backlink strategy. I was shocked to see it getting so much traffic for such a generic, low competitive search term. If that had been a term of a little bit more importance for me, this information would have lead me to enhance the page appropriately and get even more traffic.

Pages Viewed Per Visit

If individuals visit only one page per visit, you have some work to persuade them to go to more pages, like those that make you revenue. You can experiment with your website by putting up something cool like an add-on or widget that directs users to another web page with your website. A blog or fresh content is always a great way to get people to visit more pages of your website.

I must add that I know about excellent website management packages that keep tabs on traffic totals and pages viewed per visit. Tracking user behavior on your business website is vital. The last thing you desire is to have lost hundreds or thousands of potential sales due to your business website becoming stale.  

Internet Shopping Carts

Web based shopping carts slow and complicated shopping carts are responsible for an estimated $25 billion in lost sales. Make sure yours is operating correctly. An excellent website management service can watch this for you, too.

Server Speed

Remember that some individuals are on a much slower connection than you are. I utilize a satellite connection in some cases; however, when I don’t, my connection speed is 28K. Most professionals recommend that your CMS has a server Cashe plug-in that can be monitored and controlled to help users with poor Internet. Typically a CDN (content delivery network) is needed to boost your website download speeds. Are there problems with server speed? Perhaps not where you are, however, on the other side of the world. International website tracking can inform you of a transatlantic connection problem so that you can take it up with your hosting web service.

In Conclusion

Things you should monitor on your web pages (Definitive Guides) may be a lot to wrap your head around. Don’t get too caught up in your mind. That is entirely normal; it took me a while to understand the concepts and monitor my site. Suppose I had to do it over again. I would have paid for someone to take care of it for me.

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Business Tips Online Marketing Web Development

Free Website Creation: The Good, the Bad, and the Ugly

Free website creation is a great method for small business to expand their digital footprint. Before I get started. Please note, if there is a price tag on your time then this strategy is not free. It is free in the sense that you don’t have to use a credit card to utilize the concept in this post. As per the title of this blog post states. What is the good, the bad, and ugly when it comes to free website tools?

Drilling down free website creation

Free website creation

The Good

Out of all the tools I have played with. By far, the easiest tool to use is Google My Business. That’s right, Google has now dominated the world of free when it comes to business web pages. This tool not only gives you a free web page it gives you a free listing on their network. There is no need to know any coding. Just follow the steps and you should be good to go. Now, if you need Google My business help. There are a lot of companies out there that will help you out.

The Bad

There are only a couple bad things about these type of free services. The first is that you do not have a domain name (web address) that reads only your brand name. Typically, free resources show your brand name and their brand name. This is how they advertise their brand. However, if you are willing to put down some cash. You can purchase your own domain name from them. When you do make a purchase it is super easy to connect to the free site that you have built. The second point is that you are limited to how much functionality you can have on your site. This can make it difficult to really show what your brand is about.

The Ugly

The only ugly thing about free web pages is that you do not have much control on what the site looks likes. They are also full of advertisements, banners and other branding material that can and will distract your potential clients to do something else then buy into your message. However, some of the companies are better then others when it comes to advertisements. It is best to experiment so that you can see how they place advertisements on their platforms.

Here are the Top 5 resources for your business to help build your digital footprint and increase your search ranking.

Google My Business
WordPress
WIX
Weebly
Brave Net

We are here to help. Feel free to contact us about this post.

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Online Marketing Updates for Allshouse Designs Web Development

Allshouse Designs Revamp Their Pricing Structure For 2018

Allshouse Designs, a well-regarded advertising and digital marketing agency, are proud to announce a change to their pricing structure for the new year. The design professionals continue to offer their unique, highly-personalized service that adheres to their commitment to providing quality at an affordable price.

Allshouse Designs have always sought to provide complete pricing transparency, and their new website management packages have solidified this commitment. Customers will be provided with the same great service, but now at easily-understood, and highly affordable, price points.

The new packages in detail

Thanks to their incredible understanding of the advertising and marketing world, Allshouse Designs have assembled a number of website management packages to ensure there is something to suit all sizes of enterprise.

The first package, available for just $195 USD per month, covers everything that a startup or small business might need from their website management. Allshouse Designs provide in-depth keyword analysis, a website of up to seven pages in size (with unlimited edits as required), on-page SEO, complete Google Webmaster tools and Analytics reports, and plenty of advice and recommendations on social media, content, and advertising.

The second package increases in size and breadth, making it perfect for established businesses and small-to-medium companies. As well as all the advice and support offered with the first package, the website will have two additional pages added per month, social media management, and off-page SEO. This package offers complete management and a focus for the future too, priced at just $600 USD per month.

Finally, the third package is the biggest and broadest of them all, making it perfect for large companies or small enterprises with big ambitions. Again, all of the services available in the first two packages are included, except now companies can enjoy five extra web pages per month, as well as complete social media, content and advertising management. Given the scope of this package, customers are advised to contact Allshouse Designs directly to discuss the pricing of this incredible package.

Thunmbs up for Allshouse Designs

Why existing customers love Allshouse Designs

As an established name in their field, Allshouse Designs have earned a reputation that recognizes their expertise, utilizing the company’s years of experience and commitment to always delivering the best to their customer. As well as their website management packages, Allshouse Designs offer a variety of services which includes Content Generation, Digital Marketing, and Advertising.

They ensure that they can draw together all of their years of experience to offer the most complete, reliable service in the industry. The pricing of these new packages helps customers to capitalize on this expertise, ensuring customers are reassured of a comprehensive website management package that will provide everything their business needs to flourish.

Experience the new package prices

With the new prices now established and ready-to-go on the Allshouse Designs website, curious customers can take advantage as soon as they wish to do so. Given the strong company reputation of Allshouse Designs, and the new and improved pricing structure, any business owner would be wise to consider this new offering. Get started today!

 

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Business Tips Online Marketing Web Development

Allshouse Designs EP8 | Sales Funnel Concept

Here at Allshouse Designs, we pride ourselves in providing the best possible information to everyone. Whether that be with your small business, website, or social media profiles. We enjoy providing this information to you and will continue to do so.

Over the years, there has been many lessons learned while experimenting with our own company and we want to be sure you can avoid some of those headaches by following our blog and our YouTube channel. One important piece of valuable information we would like to provide you with is an explanation of the sales funnel concept.

A sales funnel is a marketing strategy designed to lead a consumer through a process that ultimately ends with them becoming your customer. There are three main categories within the sales funnel; at the top, you have your leads, then prospects, then you finish with your customers. When you see this in diagram form, it looks like a funnel – hence the name “Sales Funnel”.

A sales funnel always starts with the same step, Generating Leads. One of the easiest and most common ways of generating leads is with a landing page. A landing page is the first page most people will see when they visit your site via a link. The purpose of this page is to educate potential leads about a problem that your business can solve. Often, at the bottom of the page they have forms on them or boxes where people can put in their contact details to hear more about a solution to their problem. This provides you with a means to contact them and follow up on your leads.
Now, I could go into explaining the next steps to a sales funnel, but, why not have Alec Allshouse tell you himself. Click on the video link on this page to hear everything you need to know about a sales funnel and how to apply it to your business strategy.


 
Have comments or experiences of your own on this subject? Let us know in the comments below. We would love to hear from you and talk with you about them.
Until next time, have a great week!

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Online Marketing Web Development

10% off Website Management Services for 2018

Happy New Year!

Yes it is 2018 and Allshouse Designs is offering a discount for their website management services. That’s right, for the month of January  you will be awarded a 10% discount for the first month when you sign up for a 6 month agreement. Package details can be found on the website management service page. The services cover all types of websites and there are No Set Up Fees! That’s right! No set up fees!

Start the process by filling out the form to request a call back from Allshouse Designs. No obligations when requesting a call back.

The call back discussion will last up to 45 minutes. Allshouse Designs collects important data about you and your business. The information collected will help determine if Allshouse Designs is a good fit for your business.

Here are a few reviews about Allshouse Designs.

By far one of the best companies in the business..  – Jimmi Antuan Dunwoody

Excellent Service…I am satisfied with their design. – Nguyen Tuyen

Alec and Matt have made for a very professional, positive and trustworthy team of designers to work with. They have educated me every time we talk and make each experience fun and enjoyable one! They have never been short of ideas and are always excited to talk to me about the latest and greatest ways they are marketing me and my business. I can’t wait to see what 2018 brings! Thank you Allshouse Designs!!! – Jon Roberts

 

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Business Tips Online Marketing Updates for Allshouse Designs Web Development

How Much Does Your Website Maintenance Cost?

We are proud to announce a new addition to our YouTube channel. With much request, we have decided to make a video with the question that we hear all the time.

The question is, “How much does your website management service cost?

Yes, that is right, we put together a 3-minute video answering that question.

With-in the video Matt just doesn’t answer the question. He gives details about the service as well. We feel that this must be the best video that we have produced yet. We are very excited about it and would like your opinion. You can let us know your opinion by commenting below or connecting with us on our Facebook page.

Matt McPherson talking about Website Management Service

Our services will work on many different CMS platforms including WordPress, Squarespace, and WIX. You can find out more about our packages on our website management service page. You can also go to and fill out our request to call back form and we will set up a time to talk to you over the phone.

We truly understand how busy it can be when managing a business. You must realize that if your business is not represented properly in the digital world. Then you are losing potential leads every day. It is a proven fact that most consumers have decided where to spend their money before they even walk through your doors or talk to you on the phone. Why not make sure that your digital image reflects and represents your actual business? The digital world will reward your business if your presence is consistently managed. Therefore, we have created three service packages to keep you digital image up to date, clean and secure.

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Business Tips Online Marketing Web Development

What is Bounce Rate in Google Analytics

Based off of our research, we found the definition of “Bounce Rate” to be the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Now why is bounce rate so important?

In my eyes, I see bounce rate as an indicator of how well your website is put together and the quality level of users that are visiting your website. Basically, If your average bounce rate is 85% this means that 85% of visitors to your site are not going any farther than that first page that they were directed to.

So what does that mean for you?

Well there are two aspects that you should be looking at when you have a website that produces a 85% bounce rate. First, is this the rate you are looking for? For example, if you have a landing page and that is the only page you want your users to visit. Maybe it is a page with a subscription button, buy now button, or a web form to fill out. You would want a high bounce rate because you are not looking for your users to go anywhere else on your website. However, If it is to high and this is where the second aspect comes in. A really high bounce rate could indicate that you are not attracting the correct users, slow load time with your landing page, or your landing page is not designed correctly to take full advantage of the user’s visit.

In a nut shell, Bounce rate is a good metric to pay attention to. We shed more light on Bounce Rate in our latest YouTube video. “Tools & Tips – Episode 4 | What is Bounce Rate?”

As always we are growing and learning everyday. This is a great post for people to add their opinions about our video or bounce rate in the comment section below. We really enjoy this kind of stuff, so your comments are really appreciated.

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Business Tips Online Marketing Web Development

Tools & Tips Episode 3 | Backlinks

Our Tool and Tips video, “episode 3” is now up on our YouTube Channel! Matt discusses what and why your business website needs backlinks. Allshouse Designs can help with creating, planning and executing a plan that will start building natural backlinks to your business website.


 
To get started with our natural back linking service. Please fill out our request to call back form  and we will get back to you in a timely manner.

If you weren’t aware, Matt and I are really into the local Seattle music scene. With years of enjoying what Seattle musicians have to offer. We felt that the way we could support the scene is play their music in the background of our videos. This week Matt has given a shout out to Honor Hall.   With that said, if you are interested in having your music played during our videos. All you need to do is contact us.

It is important to know what Google’s rules are about back linking. Allshouse Designs back linking service applies to those rules. We do not pay for back links or blog posts that have your back links in them. Instead we will work with you to build content that will create natural back links with in your community. A natural back link campaign is a slow process, but with dedication and patients. The results are very rewarding.  If you are not sure about the Google’s backlink rules. You can find what they say about link schemes here.

Thank you for visiting our post and we hope that this information will help you with your business. We would love to read your opinion about this post. Just comment below and we will get back to you. Thanks again!

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Clients Updates for Allshouse Designs Web Development

River Valley Cheese

Cows of River Valley Cheese

We are proud to announce that River Valley Cheese is a new client of ours. We will be managing their website starting this month. Our plan is to complete a full upgrade of the current site (https://www.rivervalleycheese.com/) and manage the website’s SEO program. If you didn’t know already, River Valley Cheese holds classes on how to make cheese in a cool brick and mortar establishment located in Issaquah, Washington. We highly recommend signing up for classes and yes we have tasted the cheese!

If you are checking this post out way past it’s publish date. The image below is what the top half of the website looked liked before we started our website management service.

oldwebsite