Here at Allshouse Designs, we pride ourselves in providing the best possible information to everyone. Whether that be with your small business, website, or social media profiles. We enjoy providing this information to you and will continue to do so.
Over the years, there has been many lessons learned while experimenting with our own company and we want to be sure you can avoid some of those headaches by following our blog and our YouTube channel. One important piece of valuable information we would like to provide you with is an explanation of the sales funnel concept.
A sales funnel is a marketing strategy designed to lead a consumer through a process that ultimately ends with them becoming your customer. There are three main categories within the sales funnel; at the top, you have your leads, then prospects, then you finish with your customers. When you see this in diagram form, it looks like a funnel – hence the name “Sales Funnel”.
A sales funnel always starts with the same step, Generating Leads. One of the easiest and most common ways of generating leads is with a landing page. A landing page is the first page most people will see when they visit your site via a link. The purpose of this page is to educate potential leads about a problem that your business can solve. Often, at the bottom of the page they have forms on them or boxes where people can put in their contact details to hear more about a solution to their problem. This provides you with a means to contact them and follow up on your leads.
Now, I could go into explaining the next steps to a sales funnel, but, why not have Alec Allshouse tell you himself. Click on the video link on this page to hear everything you need to know about a sales funnel and how to apply it to your business strategy.
Have comments or experiences of your own on this subject? Let us know in the comments below. We would love to hear from you and talk with you about them.
Until next time, have a great week!