Here at Allshouse Designs, we pride ourselves in providing the best possible information to everyone. Whether that be with your small business, website, or social media profiles. We enjoy providing this information to you and will continue to do so.
Over the years, there has been many lessons learned while experimenting with our own company and we want to be sure you can avoid some of those headaches by following our blog and our YouTube channel. One important piece of valuable information we would like to provide you with is an explanation of the sales funnel concept.
A sales funnel is a marketing strategy designed to lead a consumer through a process that ultimately ends with them becoming your customer. There are three main categories within the sales funnel; at the top, you have your leads, then prospects, then you finish with your customers. When you see this in diagram form, it looks like a funnel – hence the name “Sales Funnel”.
A sales funnel always starts with the same step, Generating Leads. One of the easiest and most common ways of generating leads is with a landing page. A landing page is the first page most people will see when they visit your site via a link. The purpose of this page is to educate potential leads about a problem that your business can solve. Often, at the bottom of the page they have forms on them or boxes where people can put in their contact details to hear more about a solution to their problem. This provides you with a means to contact them and follow up on your leads.
Now, I could go into explaining the next steps to a sales funnel, but, why not have Alec Allshouse tell you himself. Click on the video link on this page to hear everything you need to know about a sales funnel and how to apply it to your business strategy.
Have comments or experiences of your own on this subject? Let us know in the comments below. We would love to hear from you and talk with you about them.
Until next time, have a great week!
Hello everyone and I hope your week is going well. As far as updates go for Allshouse Designs. Matt and I have signed 4 new clients in the last couple weeks. AWESOME! I urge you to go to our update video and look into the description of the video for client’s website addresses. They are great people and offer great services.
Matt is working on improving our videos and creating more of them in his studio. I don’t think I’ll be in the next one, but that may change. I hope the next one we upload is going to be episode 2 for our tools and tips for marketing section.
I have been working on transferring our website into BootStrap. This will make our website faster and will be easier on the responsiveness for different type of devices. Of course, I will not get to this until our new clients are serviced.
If you watched the video, yes we are planning to buy a 360 camera. Whether you like it or not. Video technology is going toward VR and we want to be on the for front of this up and coming technology.
These days it is important to have a website for your business. Now you may already have a business website, but is it a responsive design? It’s got to be responsive. The ever growing mobile use by Internet user becomes greater everyday. You can read more why it’s important to have a responsive business website in our Tips and Update section.
WordPress is a great CMS platform and I have managed and designed plenty of WordPress sites in my day. Over the years, I learned quite a bit. The one major lesson that I learned is that it is better to host a WordPress site on a WordPress owned server. Now it does cost a bit more then hosting it on a private server, but the chances of being hacked becomes a lot less. Once a WordPress site gets hacked it can be very difficult and costly to fix. Last time I checked it was around a $100 per year to have a WordPress site hosted on wordpress.com and it can be between $250 to $1000 to fix a hacked site. Do the math and decide. WordPress is awesome, but it may not be the right fit for your business. There is a great pros and cons of WordPress post located in the Tips & Updates at allshousedesigns.com that you should check out. It should help you decide. If you have more questions about WordPress. Please feel free to post them in the comment section.