Categories
Online Marketing

How to Find Long Tail Keywords on Google Adwords

Is it actually tells you the projected monthly searches with no costs, so it just tells you if you’re free and you can just make a Google AdWords account with any gmail email. So you basically just go up here and you sign in make an account whatever you have to do, and you can go up to this tab up here and the tools and then you can click keyword, planner and I’ll. Bring you right here. So, basically, there’s three different options here: there’s search for keywords using a phrase, and this basically allows you to type in a keyword that you know you want to find the search volume for, and it will give you a massive list of like you know, 700,000 different Keyword phrases that are very similar and related to that and kind of helps.

You, you know, come up with new ideas or new keywords, for you know PPC campaigns or for no specific niche articles or web pages that you want to build out, and then you also get search volume data trends for just one, so you can just type in One keyword and find it there, and this is kind of the same thing where you can do a new keyword and get combinations or different keywords that have to do with it.

So what I like to do is actually just go into this, and this might look confusing at first, but don’t worry about any of it other than up here and we’re just going to type in keyword. So let’s say you know, I want to make a youtube article and I want to make a youtube article about. I don’t know Instagram followers, so I actually made a article about this the other day and I actually did this process.

So this will kind of be a good example for me to go through you with, but let’s just set it. I wanted to do a article about Instagram followers, so I can just type in Instagram followers here, and this is basically going to plug it into the Google system and give me the feedback for monthly searches. So, as you can see here, average monthly searches for this keyword – or this keyword phrase is 1.5 million, which is absolutely insane you’re, obviously never going to rank for that and if we want, we can actually just pull this up right here.

So you can just go against the grand followers, and so this right here is all the top. These four right here are actually paid google ads, but down here, Instagram followers and screen followers. These are all like the top ranked pages for this keyword, so these are getting like massive traffic. If this is a 1.5 million monthly search keyword and this right here, the competition – you don’t need to pay attention to that.

Unless you’re trying to run a Google ad for it, basically that’s just the competition for paid, so you know the competition for these top four right here, so you don’t have to worry about that. If you’re trying to organically rank but it’ll, probably be pretty low anyways as you’re doing something very niche specific or a longtail, and if you don’t know what a longtail keyword is, it’s basically like you know instead of Instagram followers.

So if we go here, average monthly searches and flip it around let alone so these are all like the lowest ranked one. So a longtail keyword would be something like alright, so I searched through a little bit and I found a couple examples so right here it says: buy 100 real Instagram followers. Now this isn’t like the longest tailed keyword, but it is pretty specific, so buy 100 real Instagram followers is the phrase it has 90 outer searches a month and the competition’s.

Obviously, really I because there’s probably a lot of you, know apps or different things where you can buy followers that are paying to be advertised for this keyword phrase, but if you’re trying to rank for something organically, you know all of these keywords got is like just Look for something very specific! Basically, so you knowns like how to get followers on Instagram in the month of May or how to get followers on Instagram for a car page like basically, there is so many super specific keywords you could find on here.

There’s 700 of them and you can actually export this list. You can download it onto a excel file of CSV and you can just sort it on there if you don’t feel like scrolling through this, but you know just look at the average monthly searches find something very, very, very specific and the more specific you go, the Easier, it will be to probably rank for it and that’s just kind of a good way to gauge how you should title and optimize your articles or your webpages for keywords.

So you know, if you’re, just targeting this keyword right here, Instagram followers with your new Instagram. Well, YouTube article or webpage you’re, probably never going to rank on here, guys so you’re not really helping to grow at all. You know, but if you rank for more Instagram followers like just because I forgot enough, I don’t know like just different types of longtail keywords that you can rank for.

You could rank for this way easier than you could rank for this. So basically, you’ll just be getting a high ranked on the Google search platform and you’ll be at the very top for any people that search that term. Rather than being you know, on the seventieth page for people that search this term, so you’ll get a lot more clicks, a lot more engagement and these people will be a lot more high quality because they’ll be coming in on a keyword.

That’s just very, very, very specific, so you know if you have how to grow Instagram followers for an automotive page, and that has a hundred searches a month and you rank on the first page, all of those people that click on your link are going to be. Looking for exactly what you have, you know, if you rank on this page, which you never will, but just in a hypothetical sentence, if you do you’ll get a lot of clicks.

Obviously, but all these people are just going for a broad term of Instagram followers. You know think of it like a pay-per-click campaign, you know it’s just the more specific you are, the higher quality of leaves or people are going to be, coming to your site and they’re going to be looking for exactly what you have if it’s super specific. So just keep that in mind when you’re making online content, you want to optimize it for longtail keywords, and this tool is just a really good tool to use to help.

You find you know the search volume for different things and also just to help you find new ideas. You know you wouldn’t think of any of these, but Google just gives them to you for free with their monthly search on it so and beyond. Just organic. You can obviously run paid for you can search or sort by competition or Sophia suggested bid. So this is a cost per click bid, and could you Amazon the exact same thing, but it’s just the Google ad will just be words.

You know. So when you look down here, it’s just words. Obviously no pictures, but you know the possibilities are pretty much endless, and this is just a very good tool tons of information for you to use, especially if you’re going into affiliate marketing. This is huge. I know I’m going to be utilizing this and for my YouTube page trying to rank articles, so hopefully this is helpful for you guys if you have any questions or want me to go over something further with you.

I can I’m not an expert at this, but I do have pretty good experience and using Google AdWords. So again, if you have any questions, feel free to reach out to me and if you enjoy the article, please leave a like drop, a comment and I’ll see you guys in the next one peace.


 

Categories
Online Marketing

How to Select the Right Keywords I Free Google Adwords Training

So there are tools available to find appropriate keywords. There’s a lot of different tools online that you can use. Google has what’s called their keyword planner. It’s right in Google’s under tools and settings here you come over here to planning and you can use the keyword planner and you can find keyword and AD group ideas.

You can get suggested budgets and you can find you know, search volume and forecast as well. So a lot of times we’ll be searching for a specific keyword or we’ll think. Oh, look. This keywords going to generates a lot of results. It gets a lot of activity, but then later we find out like the search volume, there’s some very low. So you can get all this information using the Google Keyword, planner right under tools and settings here.

So, let’s review the four targeted keyword, matching options to control which queries trigger hats. There’s four keyword match types that are important for you to really understand. If you don’t understand the different types of keyword match types, then you will burn that budget. I’m telling you you will lose money, I’ve seen people, you know waste tens of thousands of dollars just because you know they didn’t understand the difference between broad match and exact match.

So, let’s review the differences between each one.


 

Categories
Online Marketing

Keyword Researcher | SEO Keywords Generator – SEO Organizer Tool – Best SEO tool 2018

This is an important article, because it contains a lot of key information that you’ll need to understand before and while you’re using the app for us as SEO. Guys, it’s very important to be familiar with what I call the six foundational steps of SEO. Now, if you go over to the keyword researcher website, you can actually find these steps listed here as well, and there is some more information about each one, as well as a little animated presentation about how keyword researcher solves this issue.

But we’re going to go over each step very briefly, right here as well, so recall that our primary goal in SEO in search engine optimization, is to optimize our website for the search engines, namely Google. So people in the world type keywords into Google and we hope that these people will land on our website. So our first goal in SEO is to discover or import the keywords that these people are actually typing in to their web browser.

So, as you’re probably aware, there are many many many tools for sale on the web that help you with this step, one discovering and importing keywords and, of course, myapp keyword researcher – is one of these tools. It helps you find import and discover keywords, and that is step one, but a lot of people never get much beyond step one, because there are actually several other steps after that and without the right tools.

Many of these steps can be quite tedious, for example, in step two, you have to remove the bad keywords. These are the keywords that you do not want on your website. It’s pretty easy to just make a large list of keywords, but when you actually go to work with this list of keywords, then it becomes apparent very fast that your list will contain thousands, if not millions of words that you do not need for your websites.

So developing clever functions to remove the junk keywords. The keywords that you don’t want be pretty tricky and that’s another thing that keyword researcher helps you with in step 3. You have to find various ways to find the good keywords. These are the keywords that you do want on your website and keyword. Researcher comes with built-in functions to help you with that and then in step. Four, you have to organize these keywords into logical article groups, because if you have one page on your website talking about both cameras and kittens well, that’s not a very logical group.

So, combining your keywords into logical clusters and focusing on that cluster with your given webpage, is, of course a big part of SEO. On-Page, optimization and keyword researcher helps you with this step as well. Keyword researcher also allows you to create content in the app and the app will tell you if your keywords exist in the article content or not, and then, when your content is all done, you can export it to WordPress if you want so again.

These are the very simple six foundational steps of SEO, no matter what happens in the future of SEO or no matter what new tools come out, you still need to be comfortable with these six steps. Primarily, this can be summed up as just seeing what your potential customers or potential visitors are typing into Google and then making sure your content, your web page content reflects their desired searches.

That is SEO in a nutshell. So now, let’s talk about the first part of this process. Discover how do we discover keywords, so one way to discover keywords is just to see what keywords pop up in Google autocomplete. So, as you type sentences into Google autocomplete like how to fix a something, then you’ll get lots of keywords that pop up in the drop-down box. And, of course, if you start typing letters after this sentence after this phrase, then you’ll get even more keywords.

As you type a c d e, obviously, as we keep going through the alphabet, we keep discovering more and more keywords, and this is the realization that is very valuable. And this was the inspiration behind the original construction of keyword researcher, because when you’re using the google component, this is what keyword researcher does it replaces the asterisk with various letters of the alphabet and simply saves the result.

So let’s go ahead and start up keyword researcher now, so we have keyword researcher running on our computer and just going to start a new project. And here we are in our first blank project inside the app. So you recall in Google, we typed in how to fix a and then we typed in various characters – and this is all keyword researcher – does as we put an asterisk here. This tells the program where to put various letters of the alphabet, and then we just hit the play button and keyword researcher will download the keywords from the internet, as we can see it doing on the bottom of your screen.

Right now and of course, the trial version will only search part of the alphabet, but if you decide to purchase keyword researcher, then you can log in with your email address that you used at purchase. I’m going to use my clever gizmos email address and click register and we’ve just converted the app from trial mode to full mode in full mode, you’re able to save your project and, more importantly, in the full mode, you’ll notice that you can search their complete alphabet.

A through Z, again, the trial mode only lets you search a through H, but in the full mode you can search the complete alphabet so I’ll go ahead and clear my search box and I’ll clear the keywords we found previously and I’ll scoot my interface over a Little bit to make some more room, because at this point what people usually do is they look at the ID yeah panel here in the middle, and this is important because the idea panel will give you some ideas about what kind of keywords to type into the App, so if you had a camera website, then you could type the word camera here and the plural here cameras and then a city name like Los Angeles.

And if you look down in the idea, generator you’ll notice that the app has placed these keywords into various question. Queries for you to consider typing into the search box. And you can do that by simply clicking on the actual item, how asterisk camera? How to asterisk. A camera questions are often very valuable. Why do cameras asterisk our cameras asterisk and if we scroll down, we have the preposition for asterisk for cameras Astra’s for a camera cameras for asterisk.

So again, there are dozens of suggestions down here, including regional suggestions, like Los Angeles, camera asterisk, but I also encourage you to try to come up with your own phrases to type into the search box here, because nobody knows your customers more than you do. You have to think about what somebody who wants to get to your website. What would that person be typing into Google? Try to think of all the possible words that person might be looking for and then try to complete that person’s sentence with the asterisk, and once you have a few keyword.

Ideas then hit the play button and let keyword researcher find these keywords for your website. If I put the keyword box up, we can see the app working, but for this tutorial I’m not going to let it go all the way through. I’m just going to stop it right now and we’ll examine some of our keywords briefly, and we can see lots of camera keywords in our keyword grid. Now, if I want to get search volume data for these keywords, if I want to run these keyword through the Google Keyword planner, all you have to do is click the copy to clipboard button and then start up the Google Keyword planner.

So here I am in the Google Keyword, planner and I’ll just click on the get search, volume, data, button and paste my keywords and go, and here we are the Google Keyword planner. These are my keywords and I’m just going to click the download button to save my excel csv to my hard drive, and so now we have our new Google Keyword, planner csv saved to our hard drive and we want to bring that into our app.

So we come back to keyword researcher and we see we have this import. Google csv files button and I just simply drag and drop my csv file into keyword researcher and if you look below you’ll notice that we now have the average multi searches, the search volume column. For our keywords, everything is in what we call the temporary grid, because this is the grid you use for importing keywords into your project.

This is the actual project group keyword grid is here on the left, and it’s good to have two grids, because you can decide to delete keywords in the temporary keyword grid before you actually move them into your project. For example, if I wanted to delete all these keywords, I can just right: click on it and click delete and, of course, the keywords are gone in this grid. You can also put keywords on the blacklist, the grey list or the white list which we’ll discuss in a minute, but for now I think I’m just going to move all of my keywords to my main project grid.

Now, let’s take a moment to review our six foundational steps of SEO recall in step one, we used Google autocomplete to discover new keywords. We also use the Google Keyword planner to import new keywords, so now we’re on step two. We to remove the junk keywords. These the keywords that we do not want on our website – and this is where keyword researcher is very – very useful. For example, let’s say that we don’t have any cameras for astrophotography, so we would hit the black button here, and that makes it so that this keyword camera for astrophotography.

This keyword is now on the blacklist, and that reminds us in the future that we do not want to target this keyword. Phrase on our website same thing for diving suppose we do not sell any diving cameras or we have no information about diving cameras. We might want to blacklist this one or let’s say that we do not sell any cameras for documentaries. Then we can blacklist that one as well. So the white list is for keywords that you do want on your websites.

The grey list is for keywords that you have not organized yet, and the black list is for keywords that you do not want on your website and that’s why these three sreades are so valuable because it very quickly allows you to sort and arrange and filter keywords That you do or do not want on your website again white means you do want the keyword. Grey means we haven’t decided yet, and black means you do not want the keyword on your website, particularly you do not want to generate content or sell products about that keyword phrase, and what about the next step step number three: how do we search for the good Keywords that we want to use on our website and that’s why keyword researcher comes with a lot of great search functions.

If I right click on the keyword header, then I can see lots of search examples right here. You can see we can search for a diet or exercise, diet and exercise, as well as many others. Now these words, diet and exercise are just examples. We have a camera website, so I might search for things like camera and computer when I press ENTER you’ll notice that my grid has been filtered, so only show me the phrases that have the word camera and have the word computer.

So if my website had information or was selling cameras for computers, then this is the kana keywords that I would be looking for. The next three steps in our SEO chart here are about organizing keywords and then getting the keywords into our article content and ultimately publishing the content to the web and in keyword researcher when you’re ready to start actually making clusters keyword clusters for your web content.

We have this middle article tree here, where you can arrange your content into categories and articles. So I’ll start by naming our category computer cameras and our first web article here or web page, I’m going to call that PC cameras or your desktop applications. So again, this is just an example of a possible piece of article content that might be featured on a news website or even on a website that actually sells PC cameras again.

This is just an example, but at this point I can drag and drop my keyword phrases into this actual content. Article and you’ll see that keyword researcher has associated this article. With these four keywords, and in this fashion we can build an entire content strategy with keyword researcher, if you’d like to play with that more or to see a bigger, more filled out website. We have a demo when you first start up the app.

So I’m going to click the home button and you’ll notice. If you click this play button here, keyword researcher will load a sample project. This is a sample diet website and if you open the article tree and click the expand button, then you’ll see a website with lots of categories, articles and lots of keywords already associated with it. And, of course, the reason why we created this sample website is so that you can play with queued researchers, function, allottee and see how keywords become associated in paragraphs articles and categories, and when you actually have an organized website structure like this, you can slide this over And click the right content tab and then select one of the articles in the list and we have some sample content here for the sample webpage.

This is about a healthy, low, carb diet. Article again, this is just a sample content, but what this shows you here is where our target keyword phrases in this case: low, carb diet when you click the highlighter icon. You can see where this keyword phrase appears in our article content and again recall. The whole points of SEO is to get the keywords that people are typing into the internet. We want these keywords to be reflected in our article content.

Again. This is step number five in our foundational steps, ultimately, in some way shape or form, you have to get the keywords that people are typing into the internet. These keywords have to exist somewhere on your web page, so that Googlebot can associate your web page with the sort of content that people are searching for when they type in these keywords. So if you click the instruction manual or click the various items here, we have other help articles which discuss this topic more in depth.

But basically, you use these tools in keyword researcher to try to get your keywords into the article contents of all the articles or webpages that you’re laying out in the content strategy that you’re developing here in the article tree in keyword researcher and when everything is ready To go, the coolest thing is you can deploy. All of your content to a WordPress website recall that this was step number six in our diagram, publish your content on line.

Now, if you don’t use WordPress, you can’t, of course just copy and paste to your website or you can export to a Microsoft Excel or a CSV file. But if you do use WordPress, then you click export’ here on the top and just select the export to a wordpress XML file here and that will open a form where you can select the pages that you’d like to export. So we’ll stop the little tutorial here for now again, if you want to see more articles about the various functions in keyword researcher, please visit the website or click the blue button here, the instruction manual button, when you click it.

This should open your default web browser and you should get to the keyword researcher article help page, which contains many more articles about how to use keyword, researcher and if you have any questions at all, then please click the contact button at the top of the clever Gizmos comm website and send us an email and we’ll help you out. So that concludes our little keyword. Researcher demo and I’d like to thank you for your interest in my software and thanks for visiting clever gizmos com.


 

Categories
Online Marketing

How To Use Google Adwords For Beginners (2020) – Complete Google Adwords Tutorial ( Marketing)

So I wanted to go through and show you guys some of the updates here and also Sean commented on one of my article cuz the other day, and I do a lot of stuff on facebook advertising all that good stuff. They said hey what about adwords like what do you do on adwords and all that stuff, so I want to show you guys just To be completely transparent.

I have a lot more experience in facebook advertising, but I’ve been able to see some really good results in google adwords as well, so guys. Also, if you want this little checklist, I made for you all, i’m showing you breaking down exactly how I create my campaigns. Exactly what boxes to check to uncheck the bidding strategy and all that stuff just comment down below just come in adwords and Then also just for the fun of it comment with your favorite ice cream, queso with adwords and then one of your favorite ice cream.

Isn’t you know ice cream, then I Don’t know. Maybe we won’t give this to you here, but anyway guys. So you guys want that will make sure you guys get that alright guys. So this article is going to be Specific to setting up a article marking campaign, and so i’m going to give you the complete rundown, how to set the campaign, what boxes check, but all that different stuff. Now you know i’ll probably make different series that going through and hit different parts, the adwords platform, but there’s a lot of different things you can do with adwords.

You can set up campaigns for the google search. Google display network There’s a whole different, a bunch of different platforms. I’ll show you guys that here in a second. So, as far as like kind of the the beginner tutorial for google advertising, google adwords, This is going to be break down the article marketing side of things. Okay, so right here, this is kind of like you’re made advertising platform.

So if you guys are familiar with facebook, advertising Same type of thing right here, so we’re going to do is click over here on this plus button. Okay and, like I said guys, this is the new Platform that they’ve just updated. I think they have to like about a month ago, So, if you’re familiar with the old platform and you’re like man, i’m not really sure how to make this whole new platform. Work is pretty similar.

I don’t know why they always change things, but they do so. This is kind of like the quick rundown. Alright, So we’re going to do is we’re going to click on new campaign. Right here, you guys Can see, is to select a campaign type so similar to how you know. Facebook advertising starts out, And what we’re going to do is article right here, but you can see all the different options, so you have search.

So if someone types in to the search bar google says like basketball, shoes or whatever they’d be able to pop your ad right, there display is basically like banners on all these different ads or i’m not as sorry, banners on different blog sites shopping. Obviously, if you’re going through and shopping and universal app, that’s kind of like going through and pushing app, installs and being on different apps and all that stuff.

So What we’re going to do is choose article right here. Okay, now guys i’ve tested a little bit both on both of these, but what I like to do is typically product and brand consideration. Okay, so brand awareness rhesus is just more of like going through and getting mass exposure for as little as possible product and brand consideration. I’ve found like when you’re going for conversions and leads This is the best way to go through and set that up right.

So we’re just going to click on this all right. So then, if We’re going to come down, says campaign subtype, obviously, if you’re going through and doing e-commerce Or shopping, if you got like a shopify store, you’ll probably want to click on shopping. For me, what i’m? Just going more for like Lead generation of getting people to opt-in to you, whatever landing page, i’ve got Set up, I like to do standard consideration right here, okay, So what we’ll do now is we’ll just click continue and it’ll.

Take us into this aspect of things where we choose like our budget, we choose which audience we want to target and You’ll see we’ll be able to hit a bunch of other things and, like I said guys on that little spreadsheet, I had for you guys where That little pdf download, as I mentioned, if you guys type in adwords, plus your favorite ice cream i’ll, get you guys that, because I break down Exactly all these different things, even when you get an additional settings, what to do there and there’s some important things where, If you don’t, do it the right way, you’re going to end up losing a ton of money? Alright.

So for this example, let’s just say: we’ve got the test campaign right, So we want to just give the campaign a name and then, as far as the the daily budget, this is obviously up to you of what you go through and start with, like I like, If you’re getting started, just barely i’d, say, maybe try out ten to twenty dollars somewhere in there. I typically start out around 25 to 50 dollars depending on the campaign, and what my end goal is how big the audience is, but for this example, let’s just Say we’ll, say 20 bucks per day.

All right also, you guys, Can see hey i’m going to set a campaign total, so I only want to spend $ 100 or $ 500,000 or whatever the number is, so you can switch that up right there, All right. So if you come down here to delivery method method, so standard is you can see right here? Suspend your budget Evenly over time. Okay versus accelerated! Hey it’s going to spend your budget as quickly as possible so like, if you’re, targeting the words basketball, shoes and And like from 7 to 8 a.

M. First thing in the day, there’s tons of people searching that it’s going to go through and show your ad as Many times as possible right out the gate, But then the rest of the day. It’s not really going to show your ads, so I like to go through and I like to use standard, alright guys so for start and end dates right here you can see you can start as soon as possible. You can select a certain date in the future and an end date as well, so you kind of set that up how you want it.

If you want Just ongoing you just say you know as soon as ads are approved and then there’s no end date. Well, you got To go back in and make sure you’re keeping an eye on it So that it doesn’t go through and spend tons of money, and you have no idea – and You owe a lot of money to google now. Okay, so don’t do that And that networks guys this is huge kay. We want to do youtube, search results, Youtube articles and we want to uncheck article partners on the display network right.

So the display network Honestly is more beneficial for google because it gives them so much more traffic To work with, but it’s kind of a different beast. Okay, so we wanted on youtube articles and youtube search results, because that keeps everything within youtube’s platform. Okay, on youtube.Com. There’s opposed to the display network, Where that gets into a wide variety of different sites, and we don’t really know what’s going on there, so we just want to Stay away from all that all right.

So now, if we come down to languages, obviously like if you’re running something in english or spanish or portuguese, Or whether the languages I like to just go through and make it so it’s specific to whatever language i’m doing if you’re speaking english in the article, you Don’t want somebody speaking like hebrew or something like that reading your article, because if i’m not going to understand it right and then locations, obviously you can do you know states, united states, canada.

This is all specific to you and your business and what you, where you’re, really trying to target ok bidding strategy. I always just leave it at maximum cpv devices. Although eligible devices just leave it there, frequency capping. Ok, hey guys! All of these options there’s a little button that I clicked a little bit earlier to says, show more all settings and that’s these are only going to show up If you click that.

Ok, so don’t skip Over this, because this is huge and you can actually waste a ton of money if you’re not doing this correctly. Ok, So what we’re going to do over here, it says, set a limit to no To how many times your ads appear to the same user right so, let’s say You’re going on there and let’s say: there’s like this 20 year old kid. So, let’s just say me: i’m going on there, i’m looking for a new basketball shoes right like got all the shoes in the back, i’m always looking for new basketball shoes.

I love those and i’m searching all these articles and you’re, saying like i’m going to target people with this article for people looking for basketball, shoes, ok and I go through and I type in you know: basketball shoes and I readed one article and it’s like lebron Basketball, shoes, kobe, the basketball, shoes, michael jordan basket. I got all these different ones and I’m seeing your ads so many times and it gets to a point where it’s like.

Ok, it’s really annoying keep on seeing your ad and I get the point. I know what you’re talking about. I know what you’re you’re trying to get across right, So we want to go through and limit the amount of times. One person is going to go through and see our ad everyday and The number of times it’s actually going to pop up and show to them. So what we like to do is come over here and say: Set a number of impressions now usually like to do two and the number of views I usually like to do one or two Okay, so one or two I don’t know, let’s just start to in Here for right now, and then, if we come down here, let’s say so: content Exclusions.

Okay, this is another big one. Okay, I hope all of the frequency capping made some sense, because this is really important because a lot of times when people go through and search for a specific result or keyword or whatever they’re doing a lot of searches so like. If your ads going to keep popping up, people keep popping up, just gets annoying okay, so jumping over here to content exclusions. What I like to do is I like to exclude all mature audiences and obviously depends on your offer, depends on what you’re doing, but typically for most offers all that stuff.

You just don’t want like that. The mature type articles for your ad to be displayed on there. It’s typically like not the best traffic, then also. I also like to opt out of all three of these. So embedding youtube articles live streaming articles in games. Okay, it’s like someone’s playing a game. They don’t really care about your ad sorry they just they just don’t. If they’re reading a livestream article there and they’re interested in what’s going on, live they’re, not interested in your ad okay and then embedded, you see articles you don’t know where those are going to be embedded.

Okay, so I like to go through and uncheck those or check all those, and then typically this obviously is depending on your audience. I also like to go through and check all of these Sensitive content right. So this you can see all these are beta sexually suggestive. Profanity sensational shock you, like all that stuff social issues like you’re catching people a lot of times and all that stuff and pretty like emotional Situations, so they’re not really in the right mindset to go and react and respond to your ad right.

So, like I just like To leave it out of there There’s a lot of traffic on google, you don’t need to go through and have every single person seeing your stuff. You want to catch them at the right time. Okay, all right so ad schedule all right! This is kind of self-explanatory, But you can say hey. I want to run all day every single day and that’s great, because you’re able to see okay is it going to work best on the weekends on the like on Midweek or what days are going to actually work best.

So I typically like to start out by just saying all all days every single day, however, for me, I like to run live ads for live trainings. Okay, so I do my live trainings every thursday. So what that means is like, if i’m running an ad on thursday right After the live training, they got ta wait to the next thursday. It’s like it’s almost like too far out in advance, So usually like. I don’t run my ads on thursday, friday saturday and I usually start like on sunday, and so I can say, like hey, I want to run on monday from let’s say just 12:15 a.

M. To 11:45 p.M. We add okay and then we just go through and we Do this for Tuesday then wednesday, then thursday, they’d, like all the days that I want to run them it’s specific to that, the time zones k and honestly like It doesn’t. I haven’t seen a huge difference if you’re like running them in the middle of the day or the middle of the night, Or whatever i’ve seen sign ups on both. So it kind of just depends on it’s more.

It’s more you’re targeting Okay, which we’ll get to here in a second right, so that those are kind of like the initial. That’s that first top half now we’re going to do is create our ad group okay. So this gets into more of the Targeting of like who we want to specifically target okay, so our ad group name we’re going to say test demo and then the maximum cpv Cpv bid. What does that mean? So it means the maximum cost per view.

Bits like how much you’re willing to pay For someone to view your article so like you can see right here. Maximum cpu cost per view bid. It’s the highest amount, you’re willing to pay for someone to view your article ad, so Google adwords is all a bidding system right so like if you go through, and you only have so much so many like people reading each article and let’s say you’ve – got this Basketball shoes, article and somebody’s willing to pay 20 cents every single time.

Somebody read that article okay versus another person might be willing to pay 30 cents every single time that purchase someone reades that article so based on this person’s daily budget right here. The person that is willing to pay 30 cents they’re going to be in first place and they’re going to take Priority to all the people, viewing the article before the 20 cents person, okay, but then, once that person has spent their $ 20 at a budget, then This person is now going to take priority.

Okay, so that’s kind of how it works, just a bidding and if you’re not getting abuse, You want to up your budget if you’re getting like you know, if you’re spending too much money or whatever you can like lower your budget, a little bit where I typically Like to start out with this – and this obviously is really depending on how competitive your niche, how competitive your market is, I like to start out with 20 cents per view? Okay, if you’re spending more than that you’re, probably spending a little bit more than you really need to.

However, if it’s a really Hot niche, it’s very competitive and you’re, not seeing the beus, you might need up it like. I do have some Where I go up to, like, I think 50 cent’s alright, but that’s for every single person to read your article. That’s not a lead! Okay or that’s! Not even someone clicking your article to your website. It’s just somebody. Reading your ad okay sign easement that I hope you guys get that right there can this popular articles a bit adjustment, you could say: okay, there’s like a really hot popular article like it hits trending or whatever They say hey.

You know. If there’s a popular article, are you willing To spend a little bit more to like be shown on there, and so you could say: hey i’m willing to spend 50 % more 75 % more or whatever? I think we don’t do that. I don’t really worry about that, just because there’s enough other traffic other places that you don’t need that, okay, So moving on guys here to the people who you want to reach the demographics okay, this is getting a little bit more into the targeting okay.

So we can say: okay based off your products, and this is going to be a little bit different for everyone right i’ll show you guys what I do to be a little bit different for everyone. I real estate agents, real estate brokers, loan officers, mortgage brokers, all that so female male unknown doesn’t really matter. Okay, like doesn’t matter the gender then over here, typically, if someone’s 65 plus for my market they’re – probably not really going to be actively doing stuff, and I go into like talking about technology stuff, and so sometimes that could be a little bit over their head and A lot of times, if someone’s 18 to 24 they’re, almost a little bit too young to really go through and connect and see my stuff whereas like if you got a shopify store, if you’re doing something else, You might be wanting to target more of the younger Crowd yarn community so based on your product, based on your offering what you’re doing you know just go through and target those those ages right there, okay, parental status, I don’t mess anything there.

You can and then household income just Because i’m taking people to a live training and i’m selling like a fairly high ticket products. I don’t want people like if we don’t know their how sold income. I don’t really want that that traffic, because it’s unknown right and then the lower 50 %. I don’t want just kind of like freebie secret type people. I want people that are willing to invest in their business into themselves and what they’re doing and then sometimes I uncheck this one.

It’s kind of like a back and forth thing, but basically they soft, like the the product, amount that you’re selling and who you’re working with you can go through and check on or off the household income items All right so now guys here is where we can Get detailed on who we want to target okay, So the audience is so you only want to do one of these four Okay, you don’t want to do all of them. You want to just do one of the four and I’ll show you guys kind of how to go through and use each and every one of these okay.

So the audience is So this one, this affinity, okay, that means groups of people based on their long-term Interests. So you click on this and you go through. What you have to do is you’ve got To create an affinity audience first. I wouldn’t really start here. I like i’ve Tested a little bit, but I haven’t really gotten to this a lot. So I would just like leave that to the side for just getting started, Intent and life events.

You see like in-market audiences case so like they’re in market for auto moto’s automotives business services. It’s like you can go through and target like they’re in the market for real estate right software. You got all these different options right there remarketing. This is really cool because you can remark it to everyone: who’s readed, one of your youtube articles before anyone the subscribe, you blog, you can remark it to anyone.

This visited your website. Okay, so, like you could set up your google, google tracking, your google analytics on your site and then anyone that’s visit your site, your blog, your landing page, whatever you Can remark it to them on google. So now You can go through and show your ads to them on google, on facebook on instagram and that you’re like everywhere right, so that’s pretty cool. You can also upload a customer database.

You can see youtube users similar audiences, that’s kind of like facebook’s look-alike audiences. Just like once, you upload, let’s say everyone, who’s readed, your youtube articles like let’s say us, maybe a thousand people. What google do is they’ll automatically create, what’s called a similar audience to the people that have already readed your article Okay, so it has to get to a certain level as have so many people in the audience.

I want To say it’s a thousand, not a hundred percent sure on that, but then they’ll automatically create it. Okay, you don’t have to go through and create it. They just automatically create it. There is so you can see. I’ve got several similar audiences based off leads and other things that i’ve uploaded there. Okay, So those are kind of the audience’s. If you pick one of these, you don’t pick any of these all right.

That’s that’s my words of wisdom right there, okay and then you just skip down here to create your article ad, which we’ll get to that here in A second and then or you can go through and say, hey. I want to target a keyword. Okay, so the keywords would be like so, for example, if I want to type in basketball, shoes, kobe, basketball, shoes or lebron, whatever you know, it’s like you go through and I wouldn’t really type in more than five keywords per per ad group that you’re creating right Here, just because what happens typically is google will go through and They’ll see like oh basketball, shoes getting a lot and they won’t even really go through and show it to these other keywords: he’ll just show All to this specific one right here, okay, So I probably want to do that or you go suits through it.

You can see you know enter enter a related website to get keyword, ideas. It’s like you could enter in your competitors website and get some ideas, or you know your product or service or whatever, So some cool things you can do right there. So basically like when someone types in basketball shoes, your article would show up as a article ad when you’re setting that all up okay. So now any topic right here.

This is pretty general. I would stay away from this in my personal opinion and I’ll. Let you guys know so actually i’ll just share with you right now. I would start out if you guys are just going to start out. I would start out with the audiences and remarketing remarketing people have already readed your articles. Your customer list, people visit your website. That’s going to be your warmest best bet, you’re, going to get your best results right out of the gate.

Okay, then, from there I would probably go through and maybe target some keywords And then even the next one is placement. So this topics you Can see right here, people are interested in like games or health or hobbies or whatever you’ve got all these different options and then And remember guys, if you choose topics you’re not going to use either one of these other ones you’re just going To pick one or the other, okay and then the placements you can say, hey I want to go through.

This is a pretty cool. You could come in here and say I want to choose where my article is placed. So I have you gone through and say I want to go through and search for youtube blogs, youtube articles, websites or whatever. So we can say: hey basketball, shoes, okay and then, when we type that in we can say okay, we want the youtube blogs or youtube articles. So we look at this and look at this. This is going to be the top searches for when you type in basketball shoes, so we just click all of these and then, if our bidding is high enough, would somebody like this is basically a quick and easy way to get ranked number one in google? For your article right, because all these articles are already ranked on the first page for basketball shoes, so if you want people To see your stuff, all you got To do is shoot that article And go say hey.

I want to my ad to run on these specific articles on page one, so you guys So say: basketball, shoes or lebron shoes or something like that. Let’s say something, and they would come in here – choose all these and then Anyway, so you can’t see the idea and you can choose all these articles go through and show your stuff To you. So, like i’ll, usually pick about twenty to thirty articles in there to show my my ads to you just so like there’s enough traffic enough people reading, but obviously that’s basis based off of your keyword that you’re typing in here in the articles that you’re choosing alright.

Alright, so now we’re getting into the ad portion. Okay, so let’s just choose a random article. Okay would Obviously you want it. You want to choose your article, you don’t want to choose just a random one. So, like let’s say you tell, I mean, read a lot of basketball articles lately, we’ll just choose this one right here, But obviously this is like what you want to do. Is you want to go through and use the article that you uploaded, because this Could be your ad right and when you load it, you want to make it unlisted? Okay, so that not everyone on your blog seen it because it’s probably a little bit different type of ad or article than your typical articles on your youtube blog.

So you want to make it unlisted so that nobody else can see unless they have the direct url. So now we’re going to come over here we’re going to throw this article in here and then what I do is I do the in-stream ad, alright and then i’ll just show you guys the actual landing page. I use right here. Okay, so i’m just going to come in here, throw in the url Final url display and give it an ad name and hit save and continue and you’re done.

Okay, now really quick, let me hit a few things on the landing page because google’s actually, when you’re setting up these adwords campaigns, they’re pretty specific about what you can do, what you can’t do and it’s kind of a pain in the butt. Sometimes sometimes you got to get your your adwords rep on the phone and kind of have them look at stuff? Okay. So if you look at this, first of all, i’ve got a star up here.

Okay, so I said the simple system of real estate agent newbie use the three extra commissions just 37 days. Now Google will look at that and if I don’t have a star up there, they’re going to be like oh you’re, Promising that and not every person’s going to get that which is true like I i’m going to percent agree. That’s not true that every person is going to get it, but i’m saying a real estate agent newbie, i’m not saying that everyone, i’m not promising that they’re going to Get it.

So then you got To come down here and say: a disclaimer okay. These sales figures state above are my purse sales figures, so something kind of like that does basically a little disclaimer and then even like right here, jason where’s ab real estate lead generation specialist in the last 12 months to generate over twenty thousand five hundred real estate Leads I Even have to put a disclaimer on the stuff that I say: i’ve done.

Okay and then every single one of these bullet points. I put a disclaimer just some different things like that. Then you need your contact information. You need an email, you need a phone number, you need the terms of service privacy policy. These things are all I kind of pay in the butt, but they are What you have to have them to get approved and second for legal purposes. You also need to have them okay, so those are a few different items on your landing page or whatever pace you’re sending people and if you’re doing e-commerce like a shop, buy store.

You still need that stuff. You still need contact information. You still need terms of service privacy while all that stuff, so it’s not just if you run into like a landing page or whatever. Okay, So you give an ad name. You hit demo you’d hit, save and continue’ and You’re done all right so anyway, guys. Hopefully that was helpful as far as like the complete adwords tutorial for beginners here at 2018 kind of with all the new updates that google has with their advertising platform.

So If you guys have questions, go ahead and leave a question down there in the bottom, also, if you guys want i’ll, show you guys this one more time, this little pdf right here, just comment down below and come in adwords and then comment whatever your favorite Ice cream is sms before and I could get you guys that downloads so that you guys can have that is you’re going through. Creating this, you know, check step-by-step checklist, and so you can know exactly what you should be doing so you’re, not wasting tons of money and your advertising dollars are being best spent alright.

So, anyway, guys thanks so much again for reading today, If you guys are brand new here to my blog, my name is jason wardrop. I launch a article every single day on how to generate more leads. Make more money Grow your business. So if you guys liked it give it a thumbs up, comment down below with any questions, make sure you guys subscribe and with that said, I will see you all tomorrow.