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Online Marketing

My top 3 SEO strategies

Ok, so my top 3 SEO strategies and how I implement them. These are the top three things that I do to get extra traffic through the search engines. The first one is chasing high-volume keywords, which is probably more what you think of when you think of SEO.

Is you think of getting to the top of Google for highly competitive keywords? So that’s just one of three strategies I use the second. One is long tail keywords and the third one is exact match domain. So in this article I’m going to go through these three. In detail and show you how I go about getting traffic using each method, so high volume, key words and in this example I’ll use the word website design, which is a site that keyword that my site is currently ranking on the front page of Google.

For so you can see it there in first position at the moment, so the keyword website design gets twelve-thousand exact, match searches per month, which is a lot. It’s probably not the most targeted keyword, because it’s not necessarily people looking for website design companies, but out of 12,000 people. I get a fair chunk of that traffic depending on where its ranking at the time and it fluctuates around.

But if I’m ranking first i’ll get at least i’ll, probably get more than that, but, let’s just say: 1,300 visitors a month, 15,000 visitors a year and obviously ranking for these sort of keywords is very very competitive. So what I look at here is is how do you go about ranking for a highly competitive keyword? Basically, you will ranked first in Google if Google thinks that you are the authority for that keyword, so your site has to contain that content, but there’s millions of websites that contain the word website design.

So that’s obviously not enough having the keyword in your domain probably helps a little bit having it on the page. At various places in the URLs probably helps a little bit, but but again, there’s lots and lots of website with website design on their page in their URLs and in their domain. How old your site is? It is important for a few reasons google gives. Basically, it knows that if you build a site today than your site has no authority, if your site’s been around for 15 years, then not in mind that mine has.

But if it has been around 15 years, then it knows that your authority who is linking to you is obviously a very, very important one in that in the last five or so years or more, I guess is probably been the number one thing that determines SEO Position for these high-value keywords, and who is talking about you is more of a the social media aspect of things. If you’re writing lots of content and lots of people are talking about you and sharing your content, this is the kind of thing that Google likes and is going to like more and more in the future.

So, in terms of exactly what I do, first of all, my site is a fairly old site. It’s got Authority already and because I build websites. Obviously, every website I build has a link back to my site, as do most other web design companies, but I’ve built a lot of websites, and I bought this side of someone before me had also built a lot of websites. So there’s a lot of existing links through to the site.

It’s a relatively old domain. The key word is ended up in the domain, whether that helps possibly helps a little bit. If it was an exact match domain, it would definitely help, but the key word being in there certainly doesn’t hurt. Obviously, the on-page is fairly well optimized for website design, but it’s also optimized for other terms, and it’s on page stuff is not something I focus on massively for these really high volume.

Key words: the unpaid stuff is not a massive consideration. You kind of just do it once to make sure it’s optimized correctly and the rest of it has to do with off page factors. Building backlinks is is basically what it’s about at the moment is having more backlinks having higher authority backlinks having links from sites in the similar industry that are of a high authority, and we do that with ongoing SEO on the site, and that’s not really something.

I can talk about in this article. I will talk about that in future articles, but it will take me forever so I’ll leave it there for now. Creating great content is really important and I’ve got a blob in there, where I add lots and lots of stuff too, and this stuff’s important, because people share it and I put something on Twitter and people will share it. People talk about it, i’ll download it they’ll, send it to people and google sees this sort of stuff and decides that this site is a bit of an authority for that keyword.

So the second strategy I use is long tail keywords and long tail keywords are ones that get a lot less monthly searches that could possibly be more targeted than something like website design, if, obviously, if, if you’re only getting traffic for one long tail keyword you’re wasting Your time, but the thing is with long tail keywords – is that they’re pretty easy to rank for so you can pension potentially get traffic for hundreds of them, and if your aim is to get 1500 visitors a month and you can get free visits, you know for Every long tail keyword, if you can rank for 500 of them, then you’re achieving the same thing.

So it’s it’s much easier to convince google that you, you are the authority and a really specific niche. Then, if you choose a really broad keyword like website design, so if you look at this chart here, my sites getting traffic for 698 different keywords and hopefully I’ll be able to increase that with my strategy going forward to a lot more than that. But as you can see, if you’re getting traffic for 700 keywords, you can get a few thousand visitors a month just for getting a couple of visits per keyword, so these are some examples that I get traffic for fix.

Some of these are deliberate, some of them. I just ran them. I did a blog post on fixed versus variable with website designer got shared by a few people, and it I ranks on the front page for that. So I get a bit of traffic for that, probably not the most targeted thing. I don’t know how many of my customers are searching for that, but I like to get traffic from people interested in website design anyway, because they’re they’re, just as likely to share my content, which is good for Google as well and there’s some of the other longtail Keywords there that I get traffic for so how to rank for long tail keywords: it’s good to have some site authority to start with, because if you’ve got a main site, that’s got a bit of authority.

It’s not that hard to rank the subpages. If you got a brand new site with no authority, it’s going to be harder for you to rank even for a long term keyword. So with any sort of SEO the longer you’ve been around and the more authority you have the better. So you’ve got to know what the long tail keywords are. If you hear lots of people saying right, lots of content and that’ll be great for google, it’s kind of true with his long tail stuff to some extent, but wouldn’t it make more sense to actually write content that mention these long tail keywords rather than just randomly Writing lots, lots of content about stuff and hopefully you’re picking some of those up both strategies work so randomly writing lots of stuff you’ll find you get traffic for weird terms that you didn’t expect to get traffic for like that fixed versus variable width design, but strategically Choosing longtail keywords and writing posts and pages on those is another strategy that works really well, because you can see how much traffic those keywords are getting before you do it.

So you know whether it’s worth while you’re writing a post. You’ve got experiment because you don’t necessarily know someone may be dominating a particular keyword, even though it doesn’t get much traffic and it might not even be worth your while. You know shooting for those keywords. It’s sort of hard to know, sometimes, which ones you’ll be able to rank from which ones you want so you’ve got. Experiment mention these keywords in your blog posts and obviously share your blog posts, and sometimes if it’s, if it is a keyword, that’s getting a few searches and you’re kind of on the second page after writing a post.

Then then, it’s useful to do a little bit of link building to get you on the front page and then and then move on. So this basically outlines what we do. My site has authority to start with. So if I write a blog post on something, that’s not a highly competitive word, then Google will visit my site. You know, probably on the same day, it’ll Elend X, that blog post and it may put it on the front page of Google straight away depending on what it is.

I use the Google team keyword tool and I look for key words that aren’t hugely competitive keywords, but ones that are worthwhile writing post for so, if they’re getting sort of a hundred searches a month and – and you might get ten percent of that traffic – 10 searches. A month it doesn’t take that long to write an article, so I figure that’s probably worth it. If it’s getting five searches a month, then it’s probably not worth it.

If it’s getting a thousand searches a month, then you probably won’t rank for it unless you’re doing proper, ongoing link building. So that’s that’s a bit of a benchmark. I use for my own site. I experiment as well to see what works and you know I’ll, have groups of keywords, so i’ll write, ten different pages on wordpress and see how those go and something broaden an international like wordpress.

You typically won’t rank very well for, but if you choose something more specific you might rank well for that, so you focus more on those keywords and that’s what I do depending on what the keyword is. I might write a whole bunch of pages on my site. If it’s not sort of really great content that I want to share with my blog readers, I’m not going to write a blog post on it and fill my blog up with junk I’ll write.

A number of different pages on my site. And if one of the pages starts ranking well, then I will put a little bit more effort into the quality of the content. If I think there’s fair few searches for a term or if I think, there’s an opportunity to write great content about the keyword. Then I’ll write a blog post about it and obviously, if it’s a blog post off share it and I’ll hope that other people share it as well and if I’m close to the front page I’ll, do link building for that term to get it onto the front.

Page, typically, once it’s on the front page, it’s easy enough to stay there. So the third strategy I use his exact match, domains now. Here’s here’s an example: one of my domains when searching for web development brisbane this domain is coming up, for I don’t do much. I don’t really do any SEO at all on this domain. I probably did a little bit at first. I create a bit of content. It’s a blog. I’ve got in there and use it to blog about things that happened during a week and aren’t really massive things that I would put on my main blog.

But I don’t do a lot of SEO work on there, but, as you can see, it’s ranking for a keyword that gets a fair few searches against somewhat Brisbane biggest web development companies and that’s mainly because of the domain. So Google still places of fairly high importance on exact match domains. I’ve heard Matt Cutts say that that importance will be well back and I can understand why that would happen, but I don’t think it will be gotten rid of completely because an exact match domain is a finite resource.

You can only get one exact match: domain. / keyword, so I think it will always be important and I think an exact match domain you know.Com or calm that I you for an exact keyword match for a keyword is always going to be easier to rank and at the moment it’s significantly easier to rank. So I guess what you’ve got to do is find keywords that get a decent amount of search volume, search for domains that match those keywords and then set up a wordpress blog on the domain and then and then build links to that site if necessary.

So this is exactly how I do it. I use the google keyword tool to find domains. That’s yes, so, firstly, to find keywords to look for domains, i’ll, look at something like domains, central.Com that a you or net fleet and put in those keywords to see what domains are available. Typically, in my industry, none of these domains are available anymore on the brand new domain market, but you might find that they become available on the aftermarket and net fleet for Australian domains and godaddy options or drop day.

4.Com domains are too useful places and you can easily get exact match domains like I picked up a exact match domain in my niche last week for forty dollars or something and it’s one that gets quite a few searches and then I’ll set up a wordpress blog Depending on what the domain is, I might just set up a blog. That’s just got full of content. That’s got lots of downloads and stuff from ebooks that I’ve written to sort of get people to get their read an e-book, and if they like what I do, then you know maybe they’ll call or if it’s, if it’s other, potentially like a company type website.

I might set up a separate sort of business website for that, like a different brand. So, for me, setting up a webs is really easy, and I’ve got an e-book that I’ll link to in on my site where you can go through and set up a wordpress blog it. It would take probably a couple of hours realistically to set up a nice-looking, useful site that you can update. We would typically write one article a month for the blog and we build links using just a basic entry-level sort of SEO practice to that blog.

For a couple of months, until its ranking well in Google and then typically, I just leave it and then see it and then just monitor it occasionally to see how its ranking right. That’s it they’re my three strategies, I’m going to be talking about SEO a lot more on my blog, our website, designer com that I you over the next few months because we’re working on our SEO program that, where they’re rolling out, probably in three or four weeks To our clients and so check that out or have a look at us on Facebook and Twitter and I’ll see you in the next article.

Thank you. You


 

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Online Marketing

How to Find Long Tail Keywords on Google Adwords

Is it actually tells you the projected monthly searches with no costs, so it just tells you if you’re free and you can just make a Google AdWords account with any gmail email. So you basically just go up here and you sign in make an account whatever you have to do, and you can go up to this tab up here and the tools and then you can click keyword, planner and I’ll. Bring you right here. So, basically, there’s three different options here: there’s search for keywords using a phrase, and this basically allows you to type in a keyword that you know you want to find the search volume for, and it will give you a massive list of like you know, 700,000 different Keyword phrases that are very similar and related to that and kind of helps.

You, you know, come up with new ideas or new keywords, for you know PPC campaigns or for no specific niche articles or web pages that you want to build out, and then you also get search volume data trends for just one, so you can just type in One keyword and find it there, and this is kind of the same thing where you can do a new keyword and get combinations or different keywords that have to do with it.

So what I like to do is actually just go into this, and this might look confusing at first, but don’t worry about any of it other than up here and we’re just going to type in keyword. So let’s say you know, I want to make a youtube article and I want to make a youtube article about. I don’t know Instagram followers, so I actually made a article about this the other day and I actually did this process.

So this will kind of be a good example for me to go through you with, but let’s just set it. I wanted to do a article about Instagram followers, so I can just type in Instagram followers here, and this is basically going to plug it into the Google system and give me the feedback for monthly searches. So, as you can see here, average monthly searches for this keyword – or this keyword phrase is 1.5 million, which is absolutely insane you’re, obviously never going to rank for that and if we want, we can actually just pull this up right here.

So you can just go against the grand followers, and so this right here is all the top. These four right here are actually paid google ads, but down here, Instagram followers and screen followers. These are all like the top ranked pages for this keyword, so these are getting like massive traffic. If this is a 1.5 million monthly search keyword and this right here, the competition – you don’t need to pay attention to that.

Unless you’re trying to run a Google ad for it, basically that’s just the competition for paid, so you know the competition for these top four right here, so you don’t have to worry about that. If you’re trying to organically rank but it’ll, probably be pretty low anyways as you’re doing something very niche specific or a longtail, and if you don’t know what a longtail keyword is, it’s basically like you know instead of Instagram followers.

So if we go here, average monthly searches and flip it around let alone so these are all like the lowest ranked one. So a longtail keyword would be something like alright, so I searched through a little bit and I found a couple examples so right here it says: buy 100 real Instagram followers. Now this isn’t like the longest tailed keyword, but it is pretty specific, so buy 100 real Instagram followers is the phrase it has 90 outer searches a month and the competition’s.

Obviously, really I because there’s probably a lot of you, know apps or different things where you can buy followers that are paying to be advertised for this keyword phrase, but if you’re trying to rank for something organically, you know all of these keywords got is like just Look for something very specific! Basically, so you knowns like how to get followers on Instagram in the month of May or how to get followers on Instagram for a car page like basically, there is so many super specific keywords you could find on here.

There’s 700 of them and you can actually export this list. You can download it onto a excel file of CSV and you can just sort it on there if you don’t feel like scrolling through this, but you know just look at the average monthly searches find something very, very, very specific and the more specific you go, the Easier, it will be to probably rank for it and that’s just kind of a good way to gauge how you should title and optimize your articles or your webpages for keywords.

So you know, if you’re, just targeting this keyword right here, Instagram followers with your new Instagram. Well, YouTube article or webpage you’re, probably never going to rank on here, guys so you’re not really helping to grow at all. You know, but if you rank for more Instagram followers like just because I forgot enough, I don’t know like just different types of longtail keywords that you can rank for.

You could rank for this way easier than you could rank for this. So basically, you’ll just be getting a high ranked on the Google search platform and you’ll be at the very top for any people that search that term. Rather than being you know, on the seventieth page for people that search this term, so you’ll get a lot more clicks, a lot more engagement and these people will be a lot more high quality because they’ll be coming in on a keyword.

That’s just very, very, very specific, so you know if you have how to grow Instagram followers for an automotive page, and that has a hundred searches a month and you rank on the first page, all of those people that click on your link are going to be. Looking for exactly what you have, you know, if you rank on this page, which you never will, but just in a hypothetical sentence, if you do you’ll get a lot of clicks.

Obviously, but all these people are just going for a broad term of Instagram followers. You know think of it like a pay-per-click campaign, you know it’s just the more specific you are, the higher quality of leaves or people are going to be, coming to your site and they’re going to be looking for exactly what you have if it’s super specific. So just keep that in mind when you’re making online content, you want to optimize it for longtail keywords, and this tool is just a really good tool to use to help.

You find you know the search volume for different things and also just to help you find new ideas. You know you wouldn’t think of any of these, but Google just gives them to you for free with their monthly search on it so and beyond. Just organic. You can obviously run paid for you can search or sort by competition or Sophia suggested bid. So this is a cost per click bid, and could you Amazon the exact same thing, but it’s just the Google ad will just be words.

You know. So when you look down here, it’s just words. Obviously no pictures, but you know the possibilities are pretty much endless, and this is just a very good tool tons of information for you to use, especially if you’re going into affiliate marketing. This is huge. I know I’m going to be utilizing this and for my YouTube page trying to rank articles, so hopefully this is helpful for you guys if you have any questions or want me to go over something further with you.

I can I’m not an expert at this, but I do have pretty good experience and using Google AdWords. So again, if you have any questions, feel free to reach out to me and if you enjoy the article, please leave a like drop, a comment and I’ll see you guys in the next one peace.


 

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Online Marketing

How To Do Long Tail Keyword Research For Google SEO

Everybody goes oh when I start to talk about this, but it’s something that can really change your life. I just wrote a post about this on my website and I of course use long tail keywords in my keywords. So Google SEO things like that.

So let’s talk about at 40,000 feet what longtail keywords are because there was a gal in a Facebook group. The other day and she had written a post and I’m going to say I’m using my friend barb grassy as my goat, that she’s the book loss and she helps writers. She helps edit book. She helps coach writers, she’s except successful author herself, and so I figure if barb doesn’t know how to do SEO. Longtail SEO, then, who does so longtail SEO means kind of you’re going to go for the shortest version of the biggest keyword you can pick? Okay, so I’ll give you an example from my site when I started my website years ago, I was trying to rank for real estate marketing and or let’s go back to marketing right like I was trying to rank for marketing and there’s no way, I’m going to Rank in Google for the term marketing because there’s a lot more bigger sites that can rank for that, but even real estate marketing.

You know if you do a search for real estate marketing, because marketing people do marketing there’s um million there’s over 1 billion results for real estate marketing, okay, and so I I knew I to do some other things. That would help me rank for longer. Tail keywords like real estate, marketing marketing to a farm, real estate, marketing, funny realtor postcards real estate marketing how to get your first listing like those are all longer terms now.

Would I use real estate marketing every single time heck? No, I would say marketing your real estate business, how to succeed at real estate at your real estate, marketing how Realtors well you’re not supposed to use Realtors. I got in trouble for that one. You got to read your chart, your trademark keyword terms, but so real estate marketing. So you have real estate marketing strategy tools, ideas.

So then you can go even longer right, so real if real estate marketing was your logging. It like your shortest long-term keyword, then you would add things on the end, so we’re going to go with Barb’s and we’re going to yell at her. So I found this on her site. How do I start my book and I’m sure that this is super super interesting to her people, and I love that she’s answering a question that her readership or the people that she meets in public or her coaching clients house.

So this is probably I do this too. I’m like okay, I get to ask this question a thousand times. I want to answer this question. How do I start my book, but from a standpoint of Google, if you go and figure out, I use a tool called ubersuggest, it’s free and what they do. Is they pull in the Google search volume? So I did a search for how do I start my book and this was closest to it. How do I begin to write a book so for D and then, let’s see if we have how to start, how do I start a book? Thirty? How do I start my book ten? So those are searches per month, so I wan na help barb get right.

So that’s excellent! That’s going to be like part of her title, but we need to get her longer like more search volume. Keywords in her long tail. So, let’s, let’s sort this by search volume, can we search it by search flight filter results? Oh find keywords within search results. That’s awesome! Oh, and it’s an order by search form. It is in order by search volume, okay, so uh, okay. So how to write a book? How to write a book is our very, very, very best volume, 40,000 searches a month.

So we got how I’m going to write little notes over here right, I’m going to do this, how to write a book. So now, let’s find out from Google how competitive that search term is because probably other people know about it: how to write a book right how to write a book. There’s a 64 million different how to write a book results, and that is, if you put the quotations around it, it forces you to it forces Google to just look up in that exact order right.

So if we took them off so there’s a million how to write a books, there’s a billion how to write a book results, so we can’t really probably compete with that very well right. So, let’s add a word nonfiction right: how to write enough fiction book. How to write a nonfiction book now we’re down to 54 million results, which is still a lot, admittedly, but there’s only a hundred and sixteen thousand how to write a nonfiction book.

So we went from billions to hundreds of thousands, so I would say we could start with how to write a non-fiction book right whoa. We could do write a nonfiction book how to so. We just moved our how-to over how to get started right just by changing that. How do I start my book right like? How do I start? My book is not good, but how do write a nonfiction book now, let’s see uber, suggests write a nonfiction book.

It’s Lincoln it’s thinking now, isn’t this fun the best two seconds to figure this out a nonfiction book? Oh start it right. We want to filter it by words that have right in it how to write a book. So that was our 40,000 book. I write a novel: how to write an e-book, how to write a book, so we still have our how to write a book, how to write a book now. Is it an order right so she may want to. This.

Is it this is where it gets super exciting how to write a book for nonfiction authors right? She may want to write a big giant post. That is all about how to write a book for nonfiction authors right. So here’s my thing: this would be her bullseye. So this would be how to write a book for nonfiction authors. That is just blatantly going after the highest level of SEO longtail keyword that we think we can get.

Then she would say, write a nonfiction book how to get started. That would be one of these supporting posts. She would link back to that. She has other she’s other posts that are titled poorly, that we will go look at. She has a lot of words here, she’s writer, so she can. She can write some words. Girlfriend doesn’t have a problem with that choose one: how long should you book B so then she would do a writing non-fiction.

How long should your book be, which is slightly different right, writing nonfiction, is different from write. A nonfiction book people ask me all the time. So if I get a longtail keyword, should I do that one over and over and over again – and the answer is no like – that would be the most boring thing and you would only be trying to get that one tiny, long-term keyword search, let’s see what I Don’t want to know what shoes one is except the worst title ever Barbara Grassi.

You know I love you. Okay, write a book. He had ideas for as a marketing tool. Okay, so this is kind of about marketing. So we’re going to say, writing a nun. Now we got write a nonfiction book, write, nonfiction, writing, nonfiction and writing a non-fiction book to market your business right, and so now we have our three posts that we can try to get to how to write a book for nonfiction authors right and as we do More and more content with those longtail keywords on our website or on our blog most people have a wordpress or maybe a square skate space at this point.

But as you write more and more of those, you will go up so in my first example where I was telling you minis talking to us in my first example when I was telling you about my how to marketing to a farm or how to you know, Do a funny, realtor, postcards and stuff like that, what happened was I wrote enough different posts that were about real estate marketing? That, eventually, Google began to give me credit, but in the meantime I got Google traffic from those littler posts and my blog started to grow and I started to gain Authority.

So that is how you do. Longtail research in a super super easy to step way. Hoover suggests find a better search term that has more searches and then do a search on Google to find out what kind of results they get. Oh, I forgot one more thing: ooh. This is very exciting, so you can also do this. So if you say nonfiction, I don’t think it’s going to be in there. I think we got to do nonfiction, author Association, nonfiction authors, but let’s say right oops.

If I could type I would be unstoppable, oh shoot. Now we have to I’m glad that happened, though. So because I did that write a nonfiction book search, we need to do a incognito window, so I’m on a Mac. So I do control shift to control, shift command and just look up non opening on an incognito women window. So we’re going to go. Google right and then we’re going to say, write a book in a month in 30 days, so obviously, obviously there’s a lot of quickness around like that would be some good topics.

You could use right ain’t, let’s see what happens if we do nonfiction book outline. Oh, my gosh. She could do a an outline business plan. That’s nonprofit business plan. So let’s see write a nonfiction book fast, there’s fast again, it seems to be writing a nut seed. Now this is where now we’re crossing over to the other word. So we went from write to writing writing a nonfiction book for the first time.

That’s a really good one, and so, as you do this you’re going to be able to find these things in Google and just start writing them down. Everybody wants to make this so hard. Google tells us exactly how to do it, and this is how I do my research. Now I have all kinds of expensive keyword tools. I love SEM rush with the rest of us. I love you know the Google Keyword planner, but nowadays you can really start to get those super high level keywords right from Google just from showing the search and then doing a little research so hopefully helps Tara, Jacobsen marketing artfully.

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Online Marketing

How To Do Long Tail Keyword Research For Google SEO

Everybody goes oh when I start to talk about this, but it’s something that can really change your life. I just wrote a post about this on my website and I of course use long tail keywords in my keywords. So Google SEO things like that.

So let’s talk about at 40,000 feet what longtail keywords are because there was a gal in a Facebook group. The other day and she had written a post and I’m going to say I’m using my friend barb grassy as my goat, that she’s the book loss and she helps writers. She helps edit book. She helps coach writers, she’s except successful author herself, and so I figure if barb doesn’t know how to do SEO. Longtail SEO, then, who does so longtail SEO means kind of you’re going to go for the shortest version of the biggest keyword you can pick? Okay, so I’ll give you an example from my site when I started my website years ago, I was trying to rank for real estate marketing and or let’s go back to marketing right like I was trying to rank for marketing and there’s no way, I’m going to Rank in Google for the term marketing because there’s a lot more bigger sites that can rank for that, but even real estate marketing.

You know if you do a search for real estate marketing, because marketing people do marketing there’s um million there’s over 1 billion results for real estate marketing, okay, and so I I knew I to do some other things. That would help me rank for longer. Tail keywords like real estate, marketing marketing to a farm, real estate, marketing, funny realtor postcards real estate marketing how to get your first listing like those are all longer terms now.

Would I use real estate marketing every single time heck? No, I would say marketing your real estate business, how to succeed at real estate at your real estate, marketing how Realtors well you’re not supposed to use Realtors. I got in trouble for that one. You got to read your chart, your trademark keyword terms, but so real estate marketing. So you have real estate marketing strategy tools, ideas.

So then you can go even longer right, so real if real estate marketing was your logging. It like your shortest long-term keyword, then you would add things on the end, so we’re going to go with Barb’s and we’re going to yell at her. So I found this on her site. How do I start my book and I’m sure that this is super super interesting to her people, and I love that she’s answering a question that her readership or the people that she meets in public or her coaching clients house.

So this is probably I do this too. I’m like okay, I get to ask this question a thousand times. I want to answer this question. How do I start my book, but from a standpoint of Google, if you go and figure out, I use a tool called ubersuggest, it’s free and what they do. Is they pull in the Google search volume? So I did a search for how do I start my book and this was closest to it. How do I begin to write a book so for D and then, let’s see if we have how to start, how do I start a book? Thirty? How do I start my book ten? So those are searches per month, so I wan na help barb get right.

So that’s excellent! That’s going to be like part of her title, but we need to get her longer like more search volume. Keywords in her long tail. So, let’s, let’s sort this by search volume, can we search it by search flight filter results? Oh find keywords within search results. That’s awesome! Oh, and it’s an order by search form. It is in order by search volume, okay, so uh, okay. So how to write a book? How to write a book is our very, very, very best volume, 40,000 searches a month.

So we got how I’m going to write little notes over here right, I’m going to do this, how to write a book. So now, let’s find out from Google how competitive that search term is because probably other people know about it: how to write a book right how to write a book. There’s a 64 million different how to write a book results, and that is, if you put the quotations around it, it forces you to it forces Google to just look up in that exact order right.

So if we took them off so there’s a million how to write a books, there’s a billion how to write a book results, so we can’t really probably compete with that very well right. So, let’s add a word nonfiction right: how to write enough fiction book. How to write a nonfiction book now we’re down to 54 million results, which is still a lot, admittedly, but there’s only a hundred and sixteen thousand how to write a nonfiction book.

So we went from billions to hundreds of thousands, so I would say we could start with how to write a non-fiction book right whoa. We could do write a nonfiction book how to so. We just moved our how-to over how to get started right just by changing that. How do I start my book right like? How do I start? My book is not good, but how do write a nonfiction book now, let’s see uber, suggests write a nonfiction book.

It’s Lincoln it’s thinking now, isn’t this fun the best two seconds to figure this out a nonfiction book? Oh start it right. We want to filter it by words that have right in it how to write a book. So that was our 40,000 book. I write a novel: how to write an e-book, how to write a book, so we still have our how to write a book, how to write a book now. Is it an order right so she may want to. This.

Is it this is where it gets super exciting how to write a book for nonfiction authors right? She may want to write a big giant post. That is all about how to write a book for nonfiction authors right. So here’s my thing: this would be her bullseye. So this would be how to write a book for nonfiction authors. That is just blatantly going after the highest level of SEO longtail keyword that we think we can get.

Then she would say, write a nonfiction book how to get started. That would be one of these supporting posts. She would link back to that. She has other she’s other posts that are titled poorly, that we will go look at. She has a lot of words here, she’s writer, so she can. She can write some words. Girlfriend doesn’t have a problem with that choose one: how long should you book B so then she would do a writing non-fiction.

How long should your book be, which is slightly different right, writing nonfiction, is different from write. A nonfiction book people ask me all the time. So if I get a longtail keyword, should I do that one over and over and over again – and the answer is no like – that would be the most boring thing and you would only be trying to get that one tiny, long-term keyword search, let’s see what I Don’t want to know what shoes one is except the worst title ever Barbara Grassi.

You know I love you. Okay, write a book. He had ideas for as a marketing tool. Okay, so this is kind of about marketing. So we’re going to say, writing a nun. Now we got write a nonfiction book, write, nonfiction, writing, nonfiction and writing a non-fiction book to market your business right, and so now we have our three posts that we can try to get to how to write a book for nonfiction authors right and as we do More and more content with those longtail keywords on our website or on our blog most people have a wordpress or maybe a square skate space at this point.

But as you write more and more of those, you will go up so in my first example where I was telling you minis talking to us in my first example when I was telling you about my how to marketing to a farm or how to you know, Do a funny, realtor, postcards and stuff like that, what happened was I wrote enough different posts that were about real estate marketing? That, eventually, Google began to give me credit, but in the meantime I got Google traffic from those littler posts and my blog started to grow and I started to gain Authority.

So that is how you do. Longtail research in a super super easy to step way. Hoover suggests find a better search term that has more searches and then do a search on Google to find out what kind of results they get. Oh, I forgot one more thing: ooh. This is very exciting, so you can also do this. So if you say nonfiction, I don’t think it’s going to be in there. I think we got to do nonfiction, author Association, nonfiction authors, but let’s say right oops.

If I could type I would be unstoppable, oh shoot. Now we have to I’m glad that happened, though. So because I did that write a nonfiction book search, we need to do a incognito window, so I’m on a Mac. So I do control shift to control, shift command and just look up non opening on an incognito women window. So we’re going to go. Google right and then we’re going to say, write a book in a month in 30 days, so obviously, obviously there’s a lot of quickness around like that would be some good topics.

You could use right ain’t, let’s see what happens if we do nonfiction book outline. Oh, my gosh. She could do a an outline business plan. That’s nonprofit business plan. So let’s see write a nonfiction book fast, there’s fast again, it seems to be writing a nut seed. Now this is where now we’re crossing over to the other word. So we went from write to writing writing a nonfiction book for the first time.

That’s a really good one, and so, as you do this you’re going to be able to find these things in Google and just start writing them down. Everybody wants to make this so hard. Google tells us exactly how to do it, and this is how I do my research. Now I have all kinds of expensive keyword tools. I love SEM rush with the rest of us. I love you know the Google Keyword planner, but nowadays you can really start to get those super high level keywords right from Google just from showing the search and then doing a little research so hopefully helps Tara, Jacobsen marketing artfully.

If you like marketing articles, please make sure to subscribe, and if you like this article, please be sure to leave me a comment below YouTube, really likes comments, and I will talk to you soon.


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How To Do Long Tail Keyword Research For Google SEO

Everybody goes oh when I start to talk about this, but it’s something that can really change your life. I just wrote a post about this on my website and I of course use long tail keywords in my keywords. So Google SEO things like that.

So let’s talk about at 40,000 feet what longtail keywords are because there was a gal in a Facebook group. The other day and she had written a post and I’m going to say I’m using my friend barb grassy as my goat, that she’s the book loss and she helps writers. She helps edit book. She helps coach writers, she’s except successful author herself, and so I figure if barb doesn’t know how to do SEO. Longtail SEO, then, who does so longtail SEO means kind of you’re going to go for the shortest version of the biggest keyword you can pick? Okay, so I’ll give you an example from my site when I started my website years ago, I was trying to rank for real estate marketing and or let’s go back to marketing right like I was trying to rank for marketing and there’s no way, I’m going to Rank in Google for the term marketing because there’s a lot more bigger sites that can rank for that, but even real estate marketing.

You know if you do a search for real estate marketing, because marketing people do marketing there’s um million there’s over 1 billion results for real estate marketing, okay, and so I I knew I to do some other things. That would help me rank for longer. Tail keywords like real estate, marketing marketing to a farm, real estate, marketing, funny realtor postcards real estate marketing how to get your first listing like those are all longer terms now.

Would I use real estate marketing every single time heck? No, I would say marketing your real estate business, how to succeed at real estate at your real estate, marketing how Realtors well you’re not supposed to use Realtors. I got in trouble for that one. You got to read your chart, your trademark keyword terms, but so real estate marketing. So you have real estate marketing strategy tools, ideas.

So then you can go even longer right, so real if real estate marketing was your logging. It like your shortest long-term keyword, then you would add things on the end, so we’re going to go with Barb’s and we’re going to yell at her. So I found this on her site. How do I start my book and I’m sure that this is super super interesting to her people, and I love that she’s answering a question that her readership or the people that she meets in public or her coaching clients house.

So this is probably I do this too. I’m like okay, I get to ask this question a thousand times. I want to answer this question. How do I start my book, but from a standpoint of Google, if you go and figure out, I use a tool called ubersuggest, it’s free and what they do. Is they pull in the Google search volume? So I did a search for how do I start my book and this was closest to it. How do I begin to write a book so for D and then, let’s see if we have how to start, how do I start a book? Thirty? How do I start my book ten? So those are searches per month, so I wan na help barb get right.

So that’s excellent! That’s going to be like part of her title, but we need to get her longer like more search volume. Keywords in her long tail. So, let’s, let’s sort this by search volume, can we search it by search flight filter results? Oh find keywords within search results. That’s awesome! Oh, and it’s an order by search form. It is in order by search volume, okay, so uh, okay. So how to write a book? How to write a book is our very, very, very best volume, 40,000 searches a month.

So we got how I’m going to write little notes over here right, I’m going to do this, how to write a book. So now, let’s find out from Google how competitive that search term is because probably other people know about it: how to write a book right how to write a book. There’s a 64 million different how to write a book results, and that is, if you put the quotations around it, it forces you to it forces Google to just look up in that exact order right.

So if we took them off so there’s a million how to write a books, there’s a billion how to write a book results, so we can’t really probably compete with that very well right. So, let’s add a word nonfiction right: how to write enough fiction book. How to write a nonfiction book now we’re down to 54 million results, which is still a lot, admittedly, but there’s only a hundred and sixteen thousand how to write a nonfiction book.

So we went from billions to hundreds of thousands, so I would say we could start with how to write a non-fiction book right whoa. We could do write a nonfiction book how to so. We just moved our how-to over how to get started right just by changing that. How do I start my book right like? How do I start? My book is not good, but how do write a nonfiction book now, let’s see uber, suggests write a nonfiction book.

It’s Lincoln it’s thinking now, isn’t this fun the best two seconds to figure this out a nonfiction book? Oh start it right. We want to filter it by words that have right in it how to write a book. So that was our 40,000 book. I write a novel: how to write an e-book, how to write a book, so we still have our how to write a book, how to write a book now. Is it an order right so she may want to. This.

Is it this is where it gets super exciting how to write a book for nonfiction authors right? She may want to write a big giant post. That is all about how to write a book for nonfiction authors right. So here’s my thing: this would be her bullseye. So this would be how to write a book for nonfiction authors. That is just blatantly going after the highest level of SEO longtail keyword that we think we can get.

Then she would say, write a nonfiction book how to get started. That would be one of these supporting posts. She would link back to that. She has other she’s other posts that are titled poorly, that we will go look at. She has a lot of words here, she’s writer, so she can. She can write some words. Girlfriend doesn’t have a problem with that choose one: how long should you book B so then she would do a writing non-fiction.

How long should your book be, which is slightly different right, writing nonfiction, is different from write. A nonfiction book people ask me all the time. So if I get a longtail keyword, should I do that one over and over and over again – and the answer is no like – that would be the most boring thing and you would only be trying to get that one tiny, long-term keyword search, let’s see what I Don’t want to know what shoes one is except the worst title ever Barbara Grassi.

You know I love you. Okay, write a book. He had ideas for as a marketing tool. Okay, so this is kind of about marketing. So we’re going to say, writing a nun. Now we got write a nonfiction book, write, nonfiction, writing, nonfiction and writing a non-fiction book to market your business right, and so now we have our three posts that we can try to get to how to write a book for nonfiction authors right and as we do More and more content with those longtail keywords on our website or on our blog most people have a wordpress or maybe a square skate space at this point.

But as you write more and more of those, you will go up so in my first example where I was telling you minis talking to us in my first example when I was telling you about my how to marketing to a farm or how to you know, Do a funny, realtor, postcards and stuff like that, what happened was I wrote enough different posts that were about real estate marketing? That, eventually, Google began to give me credit, but in the meantime I got Google traffic from those littler posts and my blog started to grow and I started to gain Authority.

So that is how you do. Longtail research in a super super easy to step way. Hoover suggests find a better search term that has more searches and then do a search on Google to find out what kind of results they get. Oh, I forgot one more thing: ooh. This is very exciting, so you can also do this. So if you say nonfiction, I don’t think it’s going to be in there. I think we got to do nonfiction, author Association, nonfiction authors, but let’s say right oops.

If I could type I would be unstoppable, oh shoot. Now we have to I’m glad that happened, though. So because I did that write a nonfiction book search, we need to do a incognito window, so I’m on a Mac. So I do control shift to control, shift command and just look up non opening on an incognito women window. So we’re going to go. Google right and then we’re going to say, write a book in a month in 30 days, so obviously, obviously there’s a lot of quickness around like that would be some good topics.

You could use right ain’t, let’s see what happens if we do nonfiction book outline. Oh, my gosh. She could do a an outline business plan. That’s nonprofit business plan. So let’s see write a nonfiction book fast, there’s fast again, it seems to be writing a nut seed. Now this is where now we’re crossing over to the other word. So we went from write to writing writing a nonfiction book for the first time.

That’s a really good one, and so, as you do this you’re going to be able to find these things in Google and just start writing them down. Everybody wants to make this so hard. Google tells us exactly how to do it, and this is how I do my research. Now I have all kinds of expensive keyword tools. I love SEM rush with the rest of us. I love you know the Google Keyword planner, but nowadays you can really start to get those super high level keywords right from Google just from showing the search and then doing a little research so hopefully helps Tara, Jacobsen marketing artfully.

If you like marketing articles, please make sure to subscribe, and if you like this article, please be sure to leave me a comment below YouTube, really likes comments, and I will talk to you soon.