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Online Marketing

How To Do Long Tail Keyword Research For Google SEO

Everybody goes oh when I start to talk about this, but it’s something that can really change your life. I just wrote a post about this on my website and I of course use long tail keywords in my keywords. So Google SEO things like that.

So let’s talk about at 40,000 feet what longtail keywords are because there was a gal in a Facebook group. The other day and she had written a post and I’m going to say I’m using my friend barb grassy as my goat, that she’s the book loss and she helps writers. She helps edit book. She helps coach writers, she’s except successful author herself, and so I figure if barb doesn’t know how to do SEO. Longtail SEO, then, who does so longtail SEO means kind of you’re going to go for the shortest version of the biggest keyword you can pick? Okay, so I’ll give you an example from my site when I started my website years ago, I was trying to rank for real estate marketing and or let’s go back to marketing right like I was trying to rank for marketing and there’s no way, I’m going to Rank in Google for the term marketing because there’s a lot more bigger sites that can rank for that, but even real estate marketing.

You know if you do a search for real estate marketing, because marketing people do marketing there’s um million there’s over 1 billion results for real estate marketing, okay, and so I I knew I to do some other things. That would help me rank for longer. Tail keywords like real estate, marketing marketing to a farm, real estate, marketing, funny realtor postcards real estate marketing how to get your first listing like those are all longer terms now.

Would I use real estate marketing every single time heck? No, I would say marketing your real estate business, how to succeed at real estate at your real estate, marketing how Realtors well you’re not supposed to use Realtors. I got in trouble for that one. You got to read your chart, your trademark keyword terms, but so real estate marketing. So you have real estate marketing strategy tools, ideas.

So then you can go even longer right, so real if real estate marketing was your logging. It like your shortest long-term keyword, then you would add things on the end, so we’re going to go with Barb’s and we’re going to yell at her. So I found this on her site. How do I start my book and I’m sure that this is super super interesting to her people, and I love that she’s answering a question that her readership or the people that she meets in public or her coaching clients house.

So this is probably I do this too. I’m like okay, I get to ask this question a thousand times. I want to answer this question. How do I start my book, but from a standpoint of Google, if you go and figure out, I use a tool called ubersuggest, it’s free and what they do. Is they pull in the Google search volume? So I did a search for how do I start my book and this was closest to it. How do I begin to write a book so for D and then, let’s see if we have how to start, how do I start a book? Thirty? How do I start my book ten? So those are searches per month, so I wan na help barb get right.

So that’s excellent! That’s going to be like part of her title, but we need to get her longer like more search volume. Keywords in her long tail. So, let’s, let’s sort this by search volume, can we search it by search flight filter results? Oh find keywords within search results. That’s awesome! Oh, and it’s an order by search form. It is in order by search volume, okay, so uh, okay. So how to write a book? How to write a book is our very, very, very best volume, 40,000 searches a month.

So we got how I’m going to write little notes over here right, I’m going to do this, how to write a book. So now, let’s find out from Google how competitive that search term is because probably other people know about it: how to write a book right how to write a book. There’s a 64 million different how to write a book results, and that is, if you put the quotations around it, it forces you to it forces Google to just look up in that exact order right.

So if we took them off so there’s a million how to write a books, there’s a billion how to write a book results, so we can’t really probably compete with that very well right. So, let’s add a word nonfiction right: how to write enough fiction book. How to write a nonfiction book now we’re down to 54 million results, which is still a lot, admittedly, but there’s only a hundred and sixteen thousand how to write a nonfiction book.

So we went from billions to hundreds of thousands, so I would say we could start with how to write a non-fiction book right whoa. We could do write a nonfiction book how to so. We just moved our how-to over how to get started right just by changing that. How do I start my book right like? How do I start? My book is not good, but how do write a nonfiction book now, let’s see uber, suggests write a nonfiction book.

It’s Lincoln it’s thinking now, isn’t this fun the best two seconds to figure this out a nonfiction book? Oh start it right. We want to filter it by words that have right in it how to write a book. So that was our 40,000 book. I write a novel: how to write an e-book, how to write a book, so we still have our how to write a book, how to write a book now. Is it an order right so she may want to. This.

Is it this is where it gets super exciting how to write a book for nonfiction authors right? She may want to write a big giant post. That is all about how to write a book for nonfiction authors right. So here’s my thing: this would be her bullseye. So this would be how to write a book for nonfiction authors. That is just blatantly going after the highest level of SEO longtail keyword that we think we can get.

Then she would say, write a nonfiction book how to get started. That would be one of these supporting posts. She would link back to that. She has other she’s other posts that are titled poorly, that we will go look at. She has a lot of words here, she’s writer, so she can. She can write some words. Girlfriend doesn’t have a problem with that choose one: how long should you book B so then she would do a writing non-fiction.

How long should your book be, which is slightly different right, writing nonfiction, is different from write. A nonfiction book people ask me all the time. So if I get a longtail keyword, should I do that one over and over and over again – and the answer is no like – that would be the most boring thing and you would only be trying to get that one tiny, long-term keyword search, let’s see what I Don’t want to know what shoes one is except the worst title ever Barbara Grassi.

You know I love you. Okay, write a book. He had ideas for as a marketing tool. Okay, so this is kind of about marketing. So we’re going to say, writing a nun. Now we got write a nonfiction book, write, nonfiction, writing, nonfiction and writing a non-fiction book to market your business right, and so now we have our three posts that we can try to get to how to write a book for nonfiction authors right and as we do More and more content with those longtail keywords on our website or on our blog most people have a wordpress or maybe a square skate space at this point.

But as you write more and more of those, you will go up so in my first example where I was telling you minis talking to us in my first example when I was telling you about my how to marketing to a farm or how to you know, Do a funny, realtor, postcards and stuff like that, what happened was I wrote enough different posts that were about real estate marketing? That, eventually, Google began to give me credit, but in the meantime I got Google traffic from those littler posts and my blog started to grow and I started to gain Authority.

So that is how you do. Longtail research in a super super easy to step way. Hoover suggests find a better search term that has more searches and then do a search on Google to find out what kind of results they get. Oh, I forgot one more thing: ooh. This is very exciting, so you can also do this. So if you say nonfiction, I don’t think it’s going to be in there. I think we got to do nonfiction, author Association, nonfiction authors, but let’s say right oops.

If I could type I would be unstoppable, oh shoot. Now we have to I’m glad that happened, though. So because I did that write a nonfiction book search, we need to do a incognito window, so I’m on a Mac. So I do control shift to control, shift command and just look up non opening on an incognito women window. So we’re going to go. Google right and then we’re going to say, write a book in a month in 30 days, so obviously, obviously there’s a lot of quickness around like that would be some good topics.

You could use right ain’t, let’s see what happens if we do nonfiction book outline. Oh, my gosh. She could do a an outline business plan. That’s nonprofit business plan. So let’s see write a nonfiction book fast, there’s fast again, it seems to be writing a nut seed. Now this is where now we’re crossing over to the other word. So we went from write to writing writing a nonfiction book for the first time.

That’s a really good one, and so, as you do this you’re going to be able to find these things in Google and just start writing them down. Everybody wants to make this so hard. Google tells us exactly how to do it, and this is how I do my research. Now I have all kinds of expensive keyword tools. I love SEM rush with the rest of us. I love you know the Google Keyword planner, but nowadays you can really start to get those super high level keywords right from Google just from showing the search and then doing a little research so hopefully helps Tara, Jacobsen marketing artfully.

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Online Marketing

Free SEO Keyword Search Tool

I want to offer you a free search engine, optimization keyword, finder tool, that’s a mouthful, but let’s go over what search engine optimization is first SEO. What is that? Why do we need it? Why do we need to understand it, and I I personally, as I research it more and more and the more I learn about it, it’s the people that have a really good understanding of what SEO is and how to use.

It are the people that are usually more successful in the getting a traffic that is free. You have two different kinds of traffic, and I’ve talked about that in other articles, there’s paid traffic, you pay for with money and then there’s free traffic which isn’t really free because you’re paying for it with your time but money or time which one do you have And how do you want to find your traffic, so I’m going to show you how to find the free traffic or the traffic that you spend with your time and not with your money and that’s what search engine optimization is.

Basically, if you go online and you go to search for something you’re using the whole process, you might go in and search for. How do I lose ten pounds or something like that and when you type it in the the articles that pop up or the articles that pop up are the ones that have keywords, they kind of have a more in-depth knowledge and they’re picking keywords that help them To rank on that first page, because if you’re anything like I am, there could be 30,000 pages in that search.

That comes up. I don’t know anybody that goes to page 25 to find something. Now, maybe you do maybe you’ve been in marketing and you’re like hey. I’m going to go find out what other people have, because I know these people in the front page are using their search engine, optimization skills, pretty good idea, but the average person stays on that first page and they’re going to find the answer to the question.

So your goal as a marketer is to get on that first page. If you can so I’m going to offer a free tool to you today that, especially if you’re new and you’ve never done it, you don’t want to put any money out. There’s all kinds of tools out there that you could pay monthly fee. Four and again a lot of us don’t want to put money out in the beginning, so I’ve got a free tool for you today. So let’s go ahead and get started.

We’re going to go through the process, okay, we’re going to go into Google and we’re going to Google. Let’s see what I have up clickfunnels. What is clickfunnels! I used that at first just so we could see what comes up and, as you can see, articles I articles and russell brunson comes up a lot. So if you are trying to end up on this first page and rank high you’re, actually competing with russell brunson who owns clickfunnels and it’s probably extremely competitive spencer Meachem beckham has gotten his face in here is number three, but everything else almost the majority of these Are from the business, so what you would have to do is go in and find other keywords, so you might start talking about sales funnels or something like that.

Let’s look up what is a sales funnel and see what pops up? Okay in our search. So, let’s go here and let’s just see what happens, how different it might become? Alright, so that’s everything you always want to hit. If you’re looking for something to put on your article, you want to go under articles. If you’re looking for a blog, then you might want to stay on the all page, but I will say a lot of the articles that come up are also blogs.

If you look right here where this one says youtube.Com, I know that this is a article but see Brussels right there. What is the sales funnel? The second one here is a blog because it doesn’t say YouTube. So if a blog has an embedded article, a little tip there, if you are really big about posting blogs on your website, you’re trying to get traffic put in the embedded article on there and it’s going to also pop up on the article page.

So it’s just another way to get more traffic, but here’s one here from 2016, if you, if you notice more people, are on this page besides Russell, so I think Russell only landed here once, which is pretty good. So if you want to make a article about click funnels, you might not use the word. Click funnels in your title because, what’s going to happen, is it’s highly competitive and you’re going to get pushed way way back? So instead you want to maybe just say what is a sales funnel or say something about that now, how can I even go in more in-depth? I usually start out with that.

Just asking questions like what what would people who are wanting to look at my blog? What are questions that they might ask? Sometimes I use real questions that people send to me, and sometimes I just think to myself what would I so here’s the free tool that I want to show to you so we’re going to say what is a sales funnel and we’re going to go? It’s called ubersuggest calm, it’s free I’ll, put the link below Neil Patel.

This is him right here created this site and he offers it for free there’s his name. A great person follow on YouTube by the way, if you’re really into blogging SEO, and things like that. He’s he’s been around for a while. So definitely follow him. If that’s, if you want to dig in a little bit deeper, but this one says click funnels and as you can see it, the difficulty levels 36, the search engine – optimization difficulties 56, the higher.

That number is the more difficult, but let’s go ahead and type in what is a sales funnel, because remember, we already decided click funnels would be too hard to compete with look at this. Just by changing that word, the SEO difficulty goes all the way down down to 10 and it’s easy. So if you’re writing a blog or if you were making a article – and you want people to search and find you use the word sales funnel.

Instead of click funnels – and you might say, yeah, but I use click funnels and I won’t want to tell people about it. Well, you could have a title that says what is the best sales funnel and people are going to go yeah. What is that best? Sales? Funnel and then you can go on to explain click funnels inside your article, but your keyword, search that main search is going to be. What is a sales funnel? Does that make sense, so you’re still getting your information in there but you’re looking at the the difficulty levels? Alright, what are some other things we can do here in urban ubersuggest? If you go down, it says, word ideas, so we started out what is a sales funnel now this system is going to tell us what are some more key words that we can use in our description, in our blog or in our SEO part tags in our Article and here are some other: what is this, what is a sales funnel and you can just go down here on the side and you can get other ideas.

These are other questions or keyword, ideas that you can get, and you can look at all of the analytics that comes with it. Cpc means click per cost per click, I’m sorry, so the lower this number is the better. It is for you, the less competitive. If that click is really high again, remember you’re competing with the big dawgs you’re competing with click funnels, and you don’t want to do that. You want that to be low, so this says here: what is the sales funnel or how do you create a sales funnel? Ok, that would be another way to do it.

We can also go down here and get content ideas, so, if you’re still thinking ok, I want to talk about sales funnels and insert click funnels is in there. What are some content ideas that I can use and again what is what the heck is: a blog sales funnel okay, four phases to sales funnel, so these are all different articles or content ideas that you can use, and these are actual ones that are out there.

Now he gets into backlinks for bloggers, so this is definitely a good place to find out about backlinks and how many are with these articles. So if you want to dig in deeper, that’s a whole nother article. This person here is on Facebook, a lot notice that and they’re pretty successful down here. The one right below it is on Pinterest a lot. So don’t I don’t want you to look at those and think I have to be on Facebook or I have to be on Pinterest.

There are people who are successful in every single platform. The key for you is: what platform do you enjoy using if you love Instagram, like you’re, on the go a lot and you’re one of those people that you know you’re, always on your phone and insta, you just love. It then build your business on Instagram. If you’d love to make articles build your business on YouTube, I think that’s what’s important, because there are successful people on every single platform.

Linkedin I’ve seen people be very, very successful there. So, yes, this is important information, but you you need to be on the platform. The social media platform that best fits you. Let’s do another one, here’s! How do I organize my social media? Okay, there’s just the a general question. Now again, I’m not looking for a blog, I’m looking for articles because I am on YouTube. So, let’s use that – and here you go there’s this is what I want to do when I’m trying to rank.

I want to rank on this front page. I want people to grab my article now. Here’s one, let’s see she’s ranking one, two, three, four, here’s somebody! I love on YouTube. Then she’s got a article ranking number four, her net name is sunny and she talks about a lot about creating a business with YouTube and in this particular article she talked about social media marketing and how she’s organized she made this article back in 2015 and I’m Pointing this out, because this is why I love YouTube.

She did this four years ago and it’s still ranking and if I was looking the chances are, I could click that it’s the fourth one down and you know she may, in her article, be suggesting different tools. I’m sure she’s suggesting a certain social media organization tool for me to use because she’s probably going to go through it. But my point is its evergreen. It stayed here for four years and she’s still getting views we’re going to get rid of that commercial.

Now I’m not going to go into the article and read it and everything, but I can assure you that sunny is recommending a certain social media organization tool for us to check out and it’s an affiliate link for her and again. She made this four years ago. But we can look at some of the keywords that she used. We can pop them into that ubersuggest. Now I do have a vid IQ and two buddy that I pay for, but I always start out free with dooper suggest and then, when I pull up articles, that’s when I go a step further.

You don’t have to do that. Okay, I just happen to that’s where I’m at right. Now, with what I like to use two months from now, you might say well, why are you using that anymore? But that’s where I’m at right now but ubersuggest, so I can put in here. I go back and let’s put in let’s go to the top here, ask a question: what is a social media manage event, okay lets or how do I organize my social media posts? You could write that.

Okay, look at that! Hardly any competition when you get into social media management, and I actually have a article that I did about HootSuite. It was way back when I started it’s almost a year old and that article has gotten the most views, because I’ve learned that if you start looking at areas that everybody else isn’t making articles with sunny actually calls it. She calls them Gap articles. But if you go in and start looking for things that have very little competition and you make articles in that area and your articles are going to have a be more likely to be on that first page or your search engine optimization, is going to push you And help you to rank first, so that’s another little thing that you want to look at, but here we are and we can see not a lot of competition.

So let’s look at some keyword ideas now here you can go a step further. You can pick your favorite social media management tool and type that word in and see how the competition is. There 26 keyword ideas. What is social media management? What is it you could do a whole article or a blog about describing that tool. Social media management tools for free there’s another one. Now that one is higher, the cost per click is higher, because maybe people are looking for that what it? What are the free tools that are out there? So this again is a free link, a free tool for you to look for keywords: um, let’s go back over here at the content ideas.

I just wanted to bring this to your put it in your tool, but the toolbox, if you could say so that you have something to use for free, because I know when you’re new there’s so many things out there and some of these keyword search tools can Get pretty expensive now, if you’re using them, and you really understand how to use them and that you know your to that point where you really understand what you’re doing then by all means start paying for them.

This is a great one to start with it’s free and it helps you to start getting the idea of what search engine optimization is so I hope this was helpful again. It’s called ubersuggest com I’ll go ahead and put the link below and before you go. First of all, thank you for making it to the end here, but before you go, give me a thumbs up. Let me know how you like the article if this is something that you think that you’re going to use or go check it out and come back and tell me you know if it helped you and also subscribe to my blog I put out as of today, A article everyday well six times a week Monday through Saturday to help you build your business online affiliate marketing using YouTube is basically where my niches, that’s where I developed.

I started out just affiliate marketing and then found that my favorite, my favorite social media platform is YouTube and I I’m sold on it. This is where I spend all of my time providing content so again get out. There pick the one you like the best and start getting your business built. You’ve got this tool now that you can use for free and start seeing what you can you can build from there. Alright, thanks for reading I’ll, see you on the next article


 

Categories
Online Marketing

How To Do Long Tail Keyword Research For Google SEO

Everybody goes oh when I start to talk about this, but it’s something that can really change your life. I just wrote a post about this on my website and I of course use long tail keywords in my keywords. So Google SEO things like that.

So let’s talk about at 40,000 feet what longtail keywords are because there was a gal in a Facebook group. The other day and she had written a post and I’m going to say I’m using my friend barb grassy as my goat, that she’s the book loss and she helps writers. She helps edit book. She helps coach writers, she’s except successful author herself, and so I figure if barb doesn’t know how to do SEO. Longtail SEO, then, who does so longtail SEO means kind of you’re going to go for the shortest version of the biggest keyword you can pick? Okay, so I’ll give you an example from my site when I started my website years ago, I was trying to rank for real estate marketing and or let’s go back to marketing right like I was trying to rank for marketing and there’s no way, I’m going to Rank in Google for the term marketing because there’s a lot more bigger sites that can rank for that, but even real estate marketing.

You know if you do a search for real estate marketing, because marketing people do marketing there’s um million there’s over 1 billion results for real estate marketing, okay, and so I I knew I to do some other things. That would help me rank for longer. Tail keywords like real estate, marketing marketing to a farm, real estate, marketing, funny realtor postcards real estate marketing how to get your first listing like those are all longer terms now.

Would I use real estate marketing every single time heck? No, I would say marketing your real estate business, how to succeed at real estate at your real estate, marketing how Realtors well you’re not supposed to use Realtors. I got in trouble for that one. You got to read your chart, your trademark keyword terms, but so real estate marketing. So you have real estate marketing strategy tools, ideas.

So then you can go even longer right, so real if real estate marketing was your logging. It like your shortest long-term keyword, then you would add things on the end, so we’re going to go with Barb’s and we’re going to yell at her. So I found this on her site. How do I start my book and I’m sure that this is super super interesting to her people, and I love that she’s answering a question that her readership or the people that she meets in public or her coaching clients house.

So this is probably I do this too. I’m like okay, I get to ask this question a thousand times. I want to answer this question. How do I start my book, but from a standpoint of Google, if you go and figure out, I use a tool called ubersuggest, it’s free and what they do. Is they pull in the Google search volume? So I did a search for how do I start my book and this was closest to it. How do I begin to write a book so for D and then, let’s see if we have how to start, how do I start a book? Thirty? How do I start my book ten? So those are searches per month, so I wan na help barb get right.

So that’s excellent! That’s going to be like part of her title, but we need to get her longer like more search volume. Keywords in her long tail. So, let’s, let’s sort this by search volume, can we search it by search flight filter results? Oh find keywords within search results. That’s awesome! Oh, and it’s an order by search form. It is in order by search volume, okay, so uh, okay. So how to write a book? How to write a book is our very, very, very best volume, 40,000 searches a month.

So we got how I’m going to write little notes over here right, I’m going to do this, how to write a book. So now, let’s find out from Google how competitive that search term is because probably other people know about it: how to write a book right how to write a book. There’s a 64 million different how to write a book results, and that is, if you put the quotations around it, it forces you to it forces Google to just look up in that exact order right.

So if we took them off so there’s a million how to write a books, there’s a billion how to write a book results, so we can’t really probably compete with that very well right. So, let’s add a word nonfiction right: how to write enough fiction book. How to write a nonfiction book now we’re down to 54 million results, which is still a lot, admittedly, but there’s only a hundred and sixteen thousand how to write a nonfiction book.

So we went from billions to hundreds of thousands, so I would say we could start with how to write a non-fiction book right whoa. We could do write a nonfiction book how to so. We just moved our how-to over how to get started right just by changing that. How do I start my book right like? How do I start? My book is not good, but how do write a nonfiction book now, let’s see uber, suggests write a nonfiction book.

It’s Lincoln it’s thinking now, isn’t this fun the best two seconds to figure this out a nonfiction book? Oh start it right. We want to filter it by words that have right in it how to write a book. So that was our 40,000 book. I write a novel: how to write an e-book, how to write a book, so we still have our how to write a book, how to write a book now. Is it an order right so she may want to. This.

Is it this is where it gets super exciting how to write a book for nonfiction authors right? She may want to write a big giant post. That is all about how to write a book for nonfiction authors right. So here’s my thing: this would be her bullseye. So this would be how to write a book for nonfiction authors. That is just blatantly going after the highest level of SEO longtail keyword that we think we can get.

Then she would say, write a nonfiction book how to get started. That would be one of these supporting posts. She would link back to that. She has other she’s other posts that are titled poorly, that we will go look at. She has a lot of words here, she’s writer, so she can. She can write some words. Girlfriend doesn’t have a problem with that choose one: how long should you book B so then she would do a writing non-fiction.

How long should your book be, which is slightly different right, writing nonfiction, is different from write. A nonfiction book people ask me all the time. So if I get a longtail keyword, should I do that one over and over and over again – and the answer is no like – that would be the most boring thing and you would only be trying to get that one tiny, long-term keyword search, let’s see what I Don’t want to know what shoes one is except the worst title ever Barbara Grassi.

You know I love you. Okay, write a book. He had ideas for as a marketing tool. Okay, so this is kind of about marketing. So we’re going to say, writing a nun. Now we got write a nonfiction book, write, nonfiction, writing, nonfiction and writing a non-fiction book to market your business right, and so now we have our three posts that we can try to get to how to write a book for nonfiction authors right and as we do More and more content with those longtail keywords on our website or on our blog most people have a wordpress or maybe a square skate space at this point.

But as you write more and more of those, you will go up so in my first example where I was telling you minis talking to us in my first example when I was telling you about my how to marketing to a farm or how to you know, Do a funny, realtor, postcards and stuff like that, what happened was I wrote enough different posts that were about real estate marketing? That, eventually, Google began to give me credit, but in the meantime I got Google traffic from those littler posts and my blog started to grow and I started to gain Authority.

So that is how you do. Longtail research in a super super easy to step way. Hoover suggests find a better search term that has more searches and then do a search on Google to find out what kind of results they get. Oh, I forgot one more thing: ooh. This is very exciting, so you can also do this. So if you say nonfiction, I don’t think it’s going to be in there. I think we got to do nonfiction, author Association, nonfiction authors, but let’s say right oops.

If I could type I would be unstoppable, oh shoot. Now we have to I’m glad that happened, though. So because I did that write a nonfiction book search, we need to do a incognito window, so I’m on a Mac. So I do control shift to control, shift command and just look up non opening on an incognito women window. So we’re going to go. Google right and then we’re going to say, write a book in a month in 30 days, so obviously, obviously there’s a lot of quickness around like that would be some good topics.

You could use right ain’t, let’s see what happens if we do nonfiction book outline. Oh, my gosh. She could do a an outline business plan. That’s nonprofit business plan. So let’s see write a nonfiction book fast, there’s fast again, it seems to be writing a nut seed. Now this is where now we’re crossing over to the other word. So we went from write to writing writing a nonfiction book for the first time.

That’s a really good one, and so, as you do this you’re going to be able to find these things in Google and just start writing them down. Everybody wants to make this so hard. Google tells us exactly how to do it, and this is how I do my research. Now I have all kinds of expensive keyword tools. I love SEM rush with the rest of us. I love you know the Google Keyword planner, but nowadays you can really start to get those super high level keywords right from Google just from showing the search and then doing a little research so hopefully helps Tara, Jacobsen marketing artfully.

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How To Do Long Tail Keyword Research For Google SEO

Everybody goes oh when I start to talk about this, but it’s something that can really change your life. I just wrote a post about this on my website and I of course use long tail keywords in my keywords. So Google SEO things like that.

So let’s talk about at 40,000 feet what longtail keywords are because there was a gal in a Facebook group. The other day and she had written a post and I’m going to say I’m using my friend barb grassy as my goat, that she’s the book loss and she helps writers. She helps edit book. She helps coach writers, she’s except successful author herself, and so I figure if barb doesn’t know how to do SEO. Longtail SEO, then, who does so longtail SEO means kind of you’re going to go for the shortest version of the biggest keyword you can pick? Okay, so I’ll give you an example from my site when I started my website years ago, I was trying to rank for real estate marketing and or let’s go back to marketing right like I was trying to rank for marketing and there’s no way, I’m going to Rank in Google for the term marketing because there’s a lot more bigger sites that can rank for that, but even real estate marketing.

You know if you do a search for real estate marketing, because marketing people do marketing there’s um million there’s over 1 billion results for real estate marketing, okay, and so I I knew I to do some other things. That would help me rank for longer. Tail keywords like real estate, marketing marketing to a farm, real estate, marketing, funny realtor postcards real estate marketing how to get your first listing like those are all longer terms now.

Would I use real estate marketing every single time heck? No, I would say marketing your real estate business, how to succeed at real estate at your real estate, marketing how Realtors well you’re not supposed to use Realtors. I got in trouble for that one. You got to read your chart, your trademark keyword terms, but so real estate marketing. So you have real estate marketing strategy tools, ideas.

So then you can go even longer right, so real if real estate marketing was your logging. It like your shortest long-term keyword, then you would add things on the end, so we’re going to go with Barb’s and we’re going to yell at her. So I found this on her site. How do I start my book and I’m sure that this is super super interesting to her people, and I love that she’s answering a question that her readership or the people that she meets in public or her coaching clients house.

So this is probably I do this too. I’m like okay, I get to ask this question a thousand times. I want to answer this question. How do I start my book, but from a standpoint of Google, if you go and figure out, I use a tool called ubersuggest, it’s free and what they do. Is they pull in the Google search volume? So I did a search for how do I start my book and this was closest to it. How do I begin to write a book so for D and then, let’s see if we have how to start, how do I start a book? Thirty? How do I start my book ten? So those are searches per month, so I wan na help barb get right.

So that’s excellent! That’s going to be like part of her title, but we need to get her longer like more search volume. Keywords in her long tail. So, let’s, let’s sort this by search volume, can we search it by search flight filter results? Oh find keywords within search results. That’s awesome! Oh, and it’s an order by search form. It is in order by search volume, okay, so uh, okay. So how to write a book? How to write a book is our very, very, very best volume, 40,000 searches a month.

So we got how I’m going to write little notes over here right, I’m going to do this, how to write a book. So now, let’s find out from Google how competitive that search term is because probably other people know about it: how to write a book right how to write a book. There’s a 64 million different how to write a book results, and that is, if you put the quotations around it, it forces you to it forces Google to just look up in that exact order right.

So if we took them off so there’s a million how to write a books, there’s a billion how to write a book results, so we can’t really probably compete with that very well right. So, let’s add a word nonfiction right: how to write enough fiction book. How to write a nonfiction book now we’re down to 54 million results, which is still a lot, admittedly, but there’s only a hundred and sixteen thousand how to write a nonfiction book.

So we went from billions to hundreds of thousands, so I would say we could start with how to write a non-fiction book right whoa. We could do write a nonfiction book how to so. We just moved our how-to over how to get started right just by changing that. How do I start my book right like? How do I start? My book is not good, but how do write a nonfiction book now, let’s see uber, suggests write a nonfiction book.

It’s Lincoln it’s thinking now, isn’t this fun the best two seconds to figure this out a nonfiction book? Oh start it right. We want to filter it by words that have right in it how to write a book. So that was our 40,000 book. I write a novel: how to write an e-book, how to write a book, so we still have our how to write a book, how to write a book now. Is it an order right so she may want to. This.

Is it this is where it gets super exciting how to write a book for nonfiction authors right? She may want to write a big giant post. That is all about how to write a book for nonfiction authors right. So here’s my thing: this would be her bullseye. So this would be how to write a book for nonfiction authors. That is just blatantly going after the highest level of SEO longtail keyword that we think we can get.

Then she would say, write a nonfiction book how to get started. That would be one of these supporting posts. She would link back to that. She has other she’s other posts that are titled poorly, that we will go look at. She has a lot of words here, she’s writer, so she can. She can write some words. Girlfriend doesn’t have a problem with that choose one: how long should you book B so then she would do a writing non-fiction.

How long should your book be, which is slightly different right, writing nonfiction, is different from write. A nonfiction book people ask me all the time. So if I get a longtail keyword, should I do that one over and over and over again – and the answer is no like – that would be the most boring thing and you would only be trying to get that one tiny, long-term keyword search, let’s see what I Don’t want to know what shoes one is except the worst title ever Barbara Grassi.

You know I love you. Okay, write a book. He had ideas for as a marketing tool. Okay, so this is kind of about marketing. So we’re going to say, writing a nun. Now we got write a nonfiction book, write, nonfiction, writing, nonfiction and writing a non-fiction book to market your business right, and so now we have our three posts that we can try to get to how to write a book for nonfiction authors right and as we do More and more content with those longtail keywords on our website or on our blog most people have a wordpress or maybe a square skate space at this point.

But as you write more and more of those, you will go up so in my first example where I was telling you minis talking to us in my first example when I was telling you about my how to marketing to a farm or how to you know, Do a funny, realtor, postcards and stuff like that, what happened was I wrote enough different posts that were about real estate marketing? That, eventually, Google began to give me credit, but in the meantime I got Google traffic from those littler posts and my blog started to grow and I started to gain Authority.

So that is how you do. Longtail research in a super super easy to step way. Hoover suggests find a better search term that has more searches and then do a search on Google to find out what kind of results they get. Oh, I forgot one more thing: ooh. This is very exciting, so you can also do this. So if you say nonfiction, I don’t think it’s going to be in there. I think we got to do nonfiction, author Association, nonfiction authors, but let’s say right oops.

If I could type I would be unstoppable, oh shoot. Now we have to I’m glad that happened, though. So because I did that write a nonfiction book search, we need to do a incognito window, so I’m on a Mac. So I do control shift to control, shift command and just look up non opening on an incognito women window. So we’re going to go. Google right and then we’re going to say, write a book in a month in 30 days, so obviously, obviously there’s a lot of quickness around like that would be some good topics.

You could use right ain’t, let’s see what happens if we do nonfiction book outline. Oh, my gosh. She could do a an outline business plan. That’s nonprofit business plan. So let’s see write a nonfiction book fast, there’s fast again, it seems to be writing a nut seed. Now this is where now we’re crossing over to the other word. So we went from write to writing writing a nonfiction book for the first time.

That’s a really good one, and so, as you do this you’re going to be able to find these things in Google and just start writing them down. Everybody wants to make this so hard. Google tells us exactly how to do it, and this is how I do my research. Now I have all kinds of expensive keyword tools. I love SEM rush with the rest of us. I love you know the Google Keyword planner, but nowadays you can really start to get those super high level keywords right from Google just from showing the search and then doing a little research so hopefully helps Tara, Jacobsen marketing artfully.

If you like marketing articles, please make sure to subscribe, and if you like this article, please be sure to leave me a comment below YouTube, really likes comments, and I will talk to you soon.