Categories
Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’r going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,


 

Categories
Online Marketing

Advice from a Digital Marketer | How to Start a Freelance Career in Social Media Marketing in 2020

.. You know the rest. So a lot of you Are under a lot of pressure right now and facing a lot of anxiety because of The jobs scenario in the country, A lot of you – have lost your jobs or some of Them are on indefinite leave, don’t know when you’re going back and it can cause A lot of problems – and there are so many people at this moment, looking for work, From home jobs, freelance opportunities and jobs that basically won’t put them Out of a job with a scenario like this Well, I’m here to help There is an industry Right now, which is the best to be a part of That industry, is Digital Marketing.

Digital marketing is so vast. There are so many careers within this industry. I myself Work in a digital marketing agency in Mangalore called Alter Marketing. Management as a Social Media Specialist, Now digital marketing itself is so vast. It gives you a world of opportunities, and not just with regard to salary. All Brands all companies right now are on the digital sphere, because you’re on it And they’re not going to stop anytime soon.

So what are you waiting for? Get Into the digital field, right away, Now, keeping this in mind Alter Answers is Here to help you out What we thought is we’ll help you explore, learn and find the Right opportunities within digital marketing and to do that, what we’re Going to do is we’re going to spend an entire week sharing with you tips, tricks Amazing resources and even conversations we have had with experts in the industry, Who learned without having an educational background in that field? So Imagine how much help it is going to give you.

So what we’re going to do is Basically help you tell you where to start how to start, And where do we start now? We’re going to start with one of my favorite careers within digital Marketing industry, which is Social Media Marketing, If you don’t know how Important of a career social media marketing is right. Now I have attached a Link in the description please go and read, it and you’ll definitely know So to Talk about social media marketing.

I have with us a social media, marketer who’s Name is Rachit Hegde. He is a Facebook Certified Lead Trainer. He’s a Facebook Ad specialist and a lead generation specialist: He is the Co-Founder of The Small Business Project, which is based in Mumbai and he’s an Expert in something called as Performance Marketing, which is basically designing. Setting up and running ads for various companies, including healthcare, fitness As well as events, Fun fact-, if you’ve known the biggest TEDx event that Happened in Asia, which is TEDx Gateway, which happened in Mumbai, The Digital marketing, social media marketing, especially was done by Rachit and his Team Now it is amazing that we’re getting to talk to someone like this, but the Best thing about him is that he started out not after he went through a lot of Courses He started out first when he was an engineering student and he was in Charge of a battle of the bands event in his college and he wanted to promote it.

And he used Facebook and social media management practices to do it, which makes it very, very interesting and I’m sure, you’re very interested to find out how He started out So guys join me in saying Hello, Rachit, Hey Disha. What’s up How Are you doing I’m doing great? How are you doing I’m keeping well? Thank you. Okay, so thank you so much for joining us today. It’s great to have you here, The Pleasure is mine Disha.

I know it is Rachit. I know it is Anyway, I’m going to get straight to the first question, So I Know that you don’t have a background in marketing, You are an engineer by Profession and yet you choose social media marketing as a career. So what Exactly influenced you to choose it as a career or get into the field of social Media Well, first and foremost, I, like I like people I like dealing with people, And I’m very fond of technology and along the way, I think I like being Backstage working on a product or service and seeing it come to life, and I Think, somewhere along the way, you know a bridge between technology, people and Marketing got me into digital marketing.

We you Know the story about you, starting out your first gig as a social media. Marketer was when you were handling battle of the bands. Can you Tell me something about that Yeah, so I think it was. It was about six.. Six years. Ago I think it was my fourth year in college, the third or fourth year in College – I don’t remember, but I was actually made to organize an event. Called the Battle of the Bands, You know the logistics, putting it together and Also, the marketing and we were tight at tight with budgets back then right and We wanted to see how we could make do with the resources in the best possible Way – and I remember back then about six years ago, I spent like a hundred or 200 Rupees on on Facebook Ads – and you know I saw some numbers come up, so I think that Was a curious start into digital? For me, That’s really good to know, and I’m glad that you started out that Way, it’s a fun story to tell as well.

You spent a lot of time learning digital Marketing and social media marketing, so can you tell us what? How exactly did you Learn the tools and develop the skills to become a social media, marketer Well, To learn courses, there are multiple courses available online, Free and paid Depending on what you want to go for it depending, if you have a budget or not, I Think going through those courses and actually applying it and working on A portfolio because that makes a big difference.

Fortunately, for me, I reached Out to a couple of friends who were starting out their own businesses and Also people who had taken up to their family businesses So that way for me, I Got a chance to experiment and explore and try out whatever I was Learning on these different, you know these different businesses and that Became my portfolio right, It would be difficult for me to go. Get a client Because I would not have any credibility, but this way you know I was doing as Much as you know, these people got their work done at no cost or probably free It was actually a bigger favor for me to have a portfolio to present to people.

Beyond that, Let me ask you a more basic question: Because a lot of people don’t really know what a portfolio is and how Important it actually is, so if you can tell us what a portfolio is and how Exactly you built your portfolio a little more specifically, if you could Do that for us All right, so a portfolio could be very specific based On which vertical of digital marketing you want to go to because, like I said, Digital marketing is a large, you know it’s a large field, it has its own Verticals within it, You could be a person specializing in Facebook ads in Search engine optimization in affiliate marketing, influencer marketing, You Could also be building websites in general, which is your basic web Development right – and it depends where you want to showcase your, how you want to showcase your portfolio but, more importantly, where a portfolio Stands out is if you are able to showcase how you were able to present or You know showcase a growth of a business.

You associated a partner with from point A to point B during the time you are, you know you helped and worked on it. Right so that gives a better vision or sense of better standard for people. Wanting to understand what a portfolio is supposed to look like, So just to simplify, basically a portfolio, is you know your practice? It’s like a practice pitch. You create a lot Of things based on your experience and then you have it to show for your Clients in the future right Yeah best practice, because also you need to show The right kind of portfolio going forward, For example, if I have a Portfolio, for example, of of ten different kinds of businesses and if two Or three of them could be portfolios of real estate and, if I’m not too keen on Working on the real estate side, although I might have worked on it, it’s not Something I’d necessarily want to show as my portfolio, So I’ve heard that you Went to a lot of friends when you started out to get their portfolio, I mean to build your portfolio, you kind of went to them and asked if you could do Their website is that true Yeah, it worked both ways.

They said: “, hey, you’re, Doing this, your jobless, why don’t you do this?”? I said “, Yeah, great” and also I requested People, if I could try out what I was learning on their Businesses, because I was also certain that it was going to work and also it It didn’t come to all these people at a cost, so they were willing to Experiment also, So it was a win-win situation. Both ways.So portfolio is really really important when you are starting out as a social media marketer.

Yes, it goes. It holds much higher weightage than any certifications you get online. They don’t Matter: Okay, so now you’ve been in the industry for a while. Now can you tell me How long it actually takes for a freelancer to make money out of working As social media marketer as a freelance Well honestly, since I got into Digital marketing, my first three months, I think, was a lot of learning on pure Basics and it and I kept learning I I started taking projects three months.

I Mean three months into the learning phase. So if you ask me, I think I Actually started, you know making my first buck as a freelancer, probably five Months after I began my learning process, It could have begun earlier too, and This is something I would like to share you. I don’t think anyone needs to be in A hurry to earn that quick buck, because the way I look at it there are enough Businesses around us, everybody needs marketing, it’s not a big deal.

If you go Out there and actually get a client, I mean it’s really nice, but you know it’s Not too difficult What actually matters is getting the right kind of client by Showcasing the right kind of work. So if you actually end up working on yourself, Understanding tools and processes better in digital and are able to build your Portfolio well and then go and get a client that that would be a normal flow.

But if you ask me six months, I think it took me six months. I could have done it. Earlier I just chose not to That’s nice, but for people who are looking for something more specific. How much would someone with your experience make in a month just to be just to know how much that would be Sure as a freelancer, you know You can a freelancer can bill a client or a brand at you know: 20,000 Rupees a Month to 50,000 Rupees a month, even a lakh, a Month, so it depends on how much work you can handle if you can Handle two or three clients who are paying you about 40,000 Rupees a month.

Yeah, you can learn about a lakh and 40,000 Rupees a month as a freelancer, but then Again, you know, being a freelancer. Has your pros and cons, I mean you’re, a Single man team, which is going to be difficult because you can’t you know Take days off you’re going to be, you can’t handle the crisis of three Clients at the same time, so it has its pros and cons, but yeah I mean it. Depends on the individual, so anything between like say, even if you charge Three different clients: ten thousand rupees each.

You can start with at least At a thirty thousand rupees a month, So as a freelancer, you can make 30,000 a month. That’s really good! Ok, so now to get into something more Serious Now, once you developed the tools and you developed the skills to be a Social media marketer. How? And where did you find the clients? Because you know They’re not like sitting there waiting for you. How did you find your clients To be honest, with you most of my clients, I found that at a party My First client I found out at the bar quite literally and most of them, but When that that’s quite true right, I think for me personally, personal Connections has worked a lot because if you’ve done work for somebody and you Know, there’s a very and if they’re happy, there’s a very high chance that they Will refer you to their peers in their network because again, if you refer Someone good you know it’s a pat on the back as well right, because a good Referral goes a long way.

Apart from that, I did. I did use different Facebook Groups I mean everyone should be aware that every city town has some localized Facebook group or the other right where people are probably wanting something to Sell wanting a service or wanting help or whatever Every city has it a Bangalore has it Bombay, has it Bangalore, has even more localized groups for every Area like in Indranagar will have their own groups right so tapping into these Groups and not selling your products right, You want to be offering value.

People will post a question or a problem on their group. Go there help them out. Get on a call with them solve that problem. For them you never Know I mean if you manage to build a trust which I think, for me at least, has Been the biggest in a factor, because if you, if you give someone value, they are Able to trust you and they would like to work with you in the long run and then Referrals come So word of mouth is the best way to you know to get across your clients, but to make a start, you have a lot of Facebook groups that you know where People inquire and also there are there are freelance platforms: upwork.

Com Freelancer.Com are platforms, they are very competitive. You need to be, you know, Good at closing your deal to be able to get your projects on on these platforms. Because it’s a bidding, it’s a bidding way. It’s a way. You bid for a particular Project and at the same time, it is how you communicate to them to actually land Your gig, so these things matter on on platforms like this, but why I choose to Prefer, like you know, a Facebook group over and up work personally, and this is What’s worked for me is because, if I, if I establish a connection over a Facebook, Group – I don’t know it’s just that I feel there’s a friendly approach already, if Someone’s on Upwork or on freelancer.

Com, the chances of them There, on that platform for a one-time, gig is very high right On any of the Other blogs, you could look at having associating on a longer period of time. But it’s not entirely true, because you know what if I I recently did a gig on Upwork where the client said: hey, listen, I’m calling you the next time. I’r Launching this, so you know it depends on your rapport with the client Okay, so I guess, like you know, it was very interesting that you said that you Started with you know, socializing with people and that’s how you found your Clients – but I guess now, with the lockdown pandemic social distancing, that would Be impossible, So the best bet would be Facebook groups and freelancing websites & job sites, like you said, so that’s really helpful.

Thank you and The next question I have for you is, you know: a lot of people say that having a Mentor in a certain industry that you’re entering having a mentor is a Great thing, because they’ll help you, because they have experience in that Field, so do you think that having a mentor is you know, is required for Someone who’s starting out. It’s a tricky question. I can speak for myself. I don’t think it’s important to have a mentor.

I don’t think it’s important to Be confined to one person for all your advice and needs. I think it’s important To have an open mind, get your information and resources and You know advice from different people, irrespective of the kind of expertise or Industry they come from because you never know where you can find value and Pickup some information and work on it. Having said that, I do come across you.

Know I mean I’m sure we all do come across times where we, you know, we Glorify a certain personality or a person, and we are enamored by the kind Of work they do, and you know we go crazy about that. Right and it’s normal to feel that way, and I feel that too, at times with Certain people and the point is I’m aware of it, and I also choose not to be Attached to that – and I think that’s important Literally a few days ago, I was Sitting with a eight-year-old, you know helping the eight-year-old on on Something on the computer on a tool and that eight-year-old taught me a tool.

I Was really searching for on the internet for a long time right and specifically For my system requirements and I said wow thank you, you made my life a lot. Easier right, So I think anyone who can give you some kind of direction. Irrespective of who they are where they’re from they are your mentor, but Don’t restrict to one That is the best thing I have heard today. I think that we can learn Anything and everything from the people we meet from the books, we read whatever and everything and that’s really good advice.

So you know the life of a Freelancer is really glorified on social media. You know how they tell you that You know you can sit by the beach and you know you have Your laptop and you can work, and you have couples traveling the world and making Money as freelancers, so I just want to know what is the reality behind this What is your experience been like as a freelancer About working and sipping Margaritas by the beach Did you do that I have, but then you know it’s One day in your life, you’re, probably one day in your year, I mean it’s not every Day I mean you have to work, you have to be realistic.

You have to be practical, Right Yeah, there have been a few days like that and I can count the number of Days or probably 2 or 3 days in the entire yeah, but but no you know Especially the freelancer life is over-glorified on Instagram. It is I mean there are two sides: there are true and false sides to it. You have your freedom, So you can literally do what you want. Yes, but the whole flashy cars and you Know big pools the spontaneous traveling, I think a lot of it isn’t actually what It is, I do know, a couple of people who lead such lives and are very good at it.

But I also do know that a majority of people, you know, don’t actually lead Lives like that, so if you ask me, Instagram is Instagram because it’s Supposed to look good people put out their best pictures, That’s very true, okay, so now that we know what your opinion is on that, can you tell me what a day in the life of a social media marketer is a day in your life A day in My life yeah, I mean it’s, I mean just like every other job has its Own challenges and is probably hectic in its own way for us, it’s a lot of screen.

Time right I mean it’s a lot of phone times, a lot of communication and all of That, especially if you’re working on a brand where things are being launched, Posts need to be live, ads need to be live, there’s a lot of coordination and Communication right, so I begin my day by you know literally going over my tasks. Lists and things I need to be done. Normally, I have a preset set of calls. That I have scheduled for the day, which I have to Take make and that’s normally set over the weekend.

I make sure I set my calls. Ahead but then, during the rest of the time, it’s making sure things are going. All right finances are in check, clients are happy, marketing strategies are in Place coordinating with the team and every day is this probably something new A new problem to solve so there’s no definite way how the day goes. But yeah, that’s in a nutshell: that’s how it is, But you enjoy this life that you’re leading as a social media marketer I do I enjoy.

There is some method in the madness here Nice. So is there any book or you know, Resource you would recommend for someone who’s, starting out as a social media. Marketer, because I myself am very interested in the topic. And if I want to Learn usually I pick up a book or two to read about it. I am better with reading books, so is there any book or resource you would recommend You know for a person Starting out on social media and digital marketing, books are a great point to go.

For if you want to understand something in principle, the only way the only Reason is because I feel oh, and this is what I genuinely feel Digital is so dynamic, and technology updates itself so fast that if someone Has to write something down: publish a book. Go for printing, get it on the Shelves I mean that’s a lot of time. Things are redundant, they Are not updated anymore right, so I think, on the Digital side, I personally read a lot of blogs.

I read at least a minimum of 5 to 10 blogs. Every day – and I have to I read from marketing land from social media today, From social media marketing world from SEM Rush has a couple of nice blogs. Written Neil Patel writes nice stuff. Of course everyone knows These are Some of the blogs, because blogs are written more spontaneously and updated Then and there so as opposed to books Books have that principle defined.

I am But if you want to something that you want something, that’s updated, I guess Podcasts or blogs are more up-to-date. Is there any podcast that you listen to? You know religiously, I’m a person that gets bored too Quickly, I need to consume information too, and keep moving over there’s One there’s business voice is a nice podcast, but of course it’s more the business Side of things There’s an interesting podcast by Sean Ellis.

The person who Wrote who wrote the book Hacking Growth? Oh by the way you asked about the book. You asked for books right, so here’s a book called hacking growth by Sean Ellis Which is which is nice Sean has also also has a podcast, I’m not sure what It’s called, I think we can figure it out and we can put it here by But it’s it’s! It’s it’s! It’s a podcast by Sean Ellis and that’s really. Interesting for those looking at scaling startups understanding how the process The behind the stage and the behind the scenes of scaling and growing these Businesses, so that’s that’s an interesting one.

I I’m not getting the Name but yeah, I’m sure we can plug this. I will find it and I will link it here in the article, so they can go and hear the podcast Okay. So now, looking at the scenario you have had experience in this field, based on your experience and the current Scenario, what advice would you give someone who would like to start out as a Social media marketer Still a great time. There are enough businesses that are out There needing these services so yeah, it’s a great time to be getting into Social media, marketing or digital marketing any of these verticals – I don’t Think the person should look at you know making a quick buck, because there’s no Shortcut to it, Learning the tools, well, understanding them.

Experimenting, you know that that’s that’s a process. Someone needs to look Into a look into, and not look at one of these, how do you become a millionaire Overnight schemes, that’s not you, so you know, keep growing I mean, I don’t think, there’s anyone who’s an expert in this field. The industry is so dynamic, there’s so much to learn so yeah, I’m just you know. Adding this to it, what advice would you give your younger self? So when you Started out, if you know, based on whatever you have learned so far, is there Anything you would go back and tell your younger self, you know advice, you would Give your younger self basically! So it depends.

This question: are you asking me Before I did engineering after I did engineering Coz its two different answers, Say after you did Engineering After I did engineering. So after I did Engineering I applied with the two companies. Actually I applied with the Minimalist from Bombay I applied with Facebook, Singapore, Both of which I I got To quite a decent part of the interview I think, for Facebook it was the top Something thirty or something like that for the Singapore role and I think for Minimalist was the reason why I made my first trip to to Mumbai in the first Place – and we had an – I had an interview, I think, with Chirag of minimalist at that Time, I think my objective was to to find a job if I was going to be associated With companies with good visions – and you know, were here for the long run, Otherwise, I would want to choose a freelance route or an agency route that Was my objective? So if I had to do anything differently, that’s going to be Hard because I don’t think I couldn’t I would do it, I’m happy with the way we Are progressing Of course, my there are more micro level decisions.

I would have made differently. Probably I would not have signed off for signed off on certain clients. I would Not have taken on certain work because a lot of clients can slow you down. You Know and hamper your growth so that way, I think I would have avoided certain Certain clients, So now for those who are listening and reading right now, if you could give a few steps to start out as a social media marketer that would make it easy for them to transition and to get into the industry.

What would Those steps be The first first step is to learn, learn, study some courses, There enough courses, free courses online – you can put yourself through a paid Course or you could do a free course, but but then it depends on you know if you Have the bandwidth to go through a structured course and if it suits Your budget, that’s that’s a route you can take If you and soon after doing This course, or while you’re doing this course, it’s important to at least get Yourself, two clients or two prospects, or you know your uncle’s father’s friends.

Business and work on it experiment on it, so you can learn while you’re. You know, While you’re working on it, because you don’t want to be Experimenting on a person who has just given you a business and paid you and You know goof it up right If you do it well, that’s a different case, but you Know, that’s you would want to not. You would not want to get into that kind of A situation Once you finish your learning process finish your portfolio.

Building process and then decide if you want to get into a job, freelance or Start your own business, Each of them have a beautiful career path and you Know and they’re each nice in their own way. It depends if you want to work with An agency or if you want to work with a brand, if you want to freelance yourself Or if you want to build a team together and offer the same services to other People or if you have a product in mind and if you understand digital marketing, You can always sell that product using these skills right, but then you know it Again, I’m going I’m just going back to the first point of having to learn while There are so many courses paid courses out there, it’s not necessary to actually Buy a paid course there’s enough resources for free and, having said that, I mean I mean, and this is despite saying that, because we have our own course too- And and and we follow a very structured approach of how A person can learn Facebook and Instagram ads effectively and also we Teach them how and where to get clients, and you know about proposals and all of That right, So it depends what you want at the end of the day and how well you Are determined to be learning, and that would that that would be a decent start.

Saying, that your course that you launched recently in that course you’re. Basically sharing All of these things that you learnt over the years and you’re making it easy for The people who want to learn so that they can apply it very easily Yeah completely Because I didn’t know a lot of things, I didn’t work at an agency. I didn’t work. I Didn’t have a freelancer to guide me. I figured it out myself.

I compared Business models with other business models, with brands with with the Marketers, I I learned from a lot of different marketers, because one thing in Digital marketing people need to understand, is it’s okay, Learning a digital learning, digital marketing from a course from an Institute because they are teaching your basics, they’re teaching your Fundamentals, but when you learn from another marketer and I’m not just Putting myself on a pedestal, yeah, I’m just generally giving you my perspective.

If you learn from a marketer, you get a different point of view because It’s it’s at the end of the day, the job is very similar to like say a doctor. Right, If you and I have the same illness and we go to two different doctors – those Two doc doctors are going to have a different approach and give it and start And give us different prescriptions right and it’s the same thing with Marketing as well, you might have your approach and I might have my approach.

And they can be completely different and it’s okay to be completely different. But At the end of the day, you want to be learning from people who have tried. Tested those you know the and have tried, tested methods and learn from them. So Which is why I mean we are putting, in a few case, studies we’re putting in examples we’re telling people what to do, what not to do and also tell them what they can do.

Beyond learning it like how they can find a living for themselves, So whoever is reading right now, if you want to know more about Rachit’s course, we will be linking it below in The description, so you can definitely check it out, So I guess Rachit that would be the end of you know the questions that I have for now. I have too many of Them, but I’m still restricted to that much now. Thank you. So much You’ve been amazing.

The advice you gave is very practical and I know that it’s going to Help people who want to start out so thank you so much for doing this. Thank You for taking the time out and joining us on Alter Answers. Thank you, Disha. I was happy answering all these questions. I wish you guys all the best you guys Are doing some really nice stuff? Thank you so much Talk to you soon, then Byee


 

Categories
Online Marketing

How to Buy Emails for Your Email List ✉

How do you do that? One way that a lot of articles out there will tell you to do it is to go. Ask your family and your friends to join your list. That’s fine! If that’s the way you want to do it, but most of the time they will be on your list just to make you feel good about numbers.

How would you like to put emails on your list with potential prospects, so I’m going to show you how to do that today? Yes, it is a way of purchasing them, but it’s not just purchasing a list of names. There is these people will opt in to your email list according to what you have to offer and I’ll show you that today, first of all, before we get started, my name is Vanessa D Brule, and on my blog I will help you to earn money.

Save time and find balance in the process today, we’re going to talk about buying email addresses, so you can start building your email list and start making some money first before we start with that, I want to go over the email list just to make sure you Understand what it is and why it’s so important – and I keep on emphasizing this because I heard about email lists when I first started my business and I was one of those people that sat back and said I don’t need that.

I don’t need to do that. I don’t want to send emails to people I just don’t want to, and it wasn’t until I was probably too long before I start at my list and realized. That was a big mistake not to do even though I kept hearing how important it was. So I’m going to tell you again how important this is: it’s probably the most important part of your business. Let’s go over how you build it and then we’ll talk about why it’s so important and then I’ll show you how you can build it by buying some addresses all right.

First of all, you have a free thing that you’re going to offer a lot of times. People will offer a checklist or a PDF or an e-book a course. I think courses are one of the best things that you can offer that I notice I get most of my results from offering free courses, so the bigger that free thing is the better, and this is why it needs to be bigger, because the online marketing industry Is becoming more competitive and I’m not saying don’t do it, but you got ta out, give everybody else so think of it.

That way, what can I give that’s better than what so-and-so is giving so people will click my link instead, when you offer that free thing you’re offering it on your platform, my platform is youtube. That’s my number one platform, so I usually offer my free thing in my links on my YouTube chat: YouTube articles not every time, but probably a good percentage of the time if you’re using Facebook Instagram whatever that other platform is that you’re using that’s how you bring Traffic into the free thing now you’re going to have them land on a landing page, I use clickfunnels for my landing page.

I always have my link below if you ever want to check that out and on that landing page before they get the free thing. They have to give me their email address and their name when they click it. It triggers a little a little trigger on there. That tells them to go to my autoresponder and I send them an email and give them the free thing. Now. What is the autoresponder? An autoresponder is like your mailman and mine is active campaign and I have that trigger that.

It tells it to put it onto my email list, put it into active campaign, and then there is a sequence of emails that I’ve already built. That will go out to that person. This is where sales are made. I don’t know if you’ve already tried to spam. Most people have in the beginning, they’re so excited about their product and their new business that they start telling everybody on Facebook and on Instagram hey.

You know I’ve got this great shake, that’s going to help you lose weight and you’re so excited about it, and you know it works, but just putting it out there and telling people they’re not going to buy it they’re going to go. That’s annoying. Why are you putting this on Facebook? That’s not why I’m here, I’m here to communicate and have relationships with my friends not to be sold things and that’s why that doesn’t work and that’s why that’s called spamming.

I think we all have done that in the beginning, especially because we were so excited not because we were trying to spam, but the right way to do it is to give something for free. So if you have health and fitness, you could give a checklist of some ways to help improve your list. Maybe ways to change your mindset. Maybe you wrote a little ebook that you wanted to give them and get them on through your autoresponder onto that email list, and this is where the money is made.

You are warming them up and getting them to know you and then every once in a while. You’ll offer something and they get to know you they’re opening up your emails and they’ll say you know what I really like this person I’ve connected with them, I’m going to try that shape that she was talking about now. Look, it took a lot longer to get there, but that’s how it works. Now, how am I going to get email addresses on my email list? I’r brand new and it’s so frustrating all right.

Now, I’m going to show you this. Is you and you have your new autoresponder set up and you’ve got your sequence in there and you’ve been giving away the free thing, and maybe you’ve got about five people on it? Maybe a fifty maybe of a hundred, but you know you’re, just starting. It’s new – and here is we’re just going to say Joe over here Joe – can be a girl’s name or a boy’s name right, Joe how’s.

That and Joe has been at this for a very very long time and Joe has a huge list. Joe has been very successful in his or her business. Joe has over two hundred thousand emails, maybe five hundred thousand. Who knows how many but Joe decided I have been selling through my email list, but now my list is so big. I’r going to start sharing my lists so that other people can take advantage of the names that I have on there, but I’m going to charge them a fee.

So joe says I’ll tell you what I will sell you for every click that you get. I will charge you fifty five cents and these prices are usually roughly forty cents to like 80 cents. I’ve seen right now, but Joe’s going to charge you fifty five cents for every person that clicks. You were email now, you’re saying thinking. What do you mean? Okay? So you’re going to tell Joe here I have here’s my website or here’s my product or here’s my funnel page, here’s the free thing, I’m giving away.

Will you please run my ad, I’m going to say ad or my email through your list and I’m going to buy a hundred clicks from you, so that would be fifty five dollars and Joe’s takes your fifty five dollars. Joe runs your ad or your email lit a little email, whatever it is through his list or her list and once there’s a hundred clicks, because you paid four hundred the run will stop and then right away.

I did this the first time I did this. Oh, my gosh, it was back within 20 minutes. It was that fast. It was extremely fast. I thought it was going to take two or three days and boom. It came right back in so out of those hundred clicks. A good average is about thirty percent. If 30 percent of those people now that’s good, I’m just giving you numbers every list is different. If you can get thirty percent of those people to opt-in to your list and then you’ve done well, if you get 20 percent fine, you might say well I’ll.

Try! Somebody else maybe joe’s list isn’t working for me. So I’m going to go to somebody else. Maybe you find somebody where you’re getting 40 percent and go hey and now I’m going to buy 500. Will you do it again, so you have to go in I’m going to give you a link below it says, buy email, lists below, there’s a link and you go into that site and you can find different people that are selling ads on their big long list And you can go in there and find the right person for you pay attention.

Some of them might say. I specialize in health and fitness, or I specialize or in online marketing they’re, going to tell you what kind of list they have. Some of them are called tier 1, the, where they’re, basically from European nations and from the United States and Australia, and some so pay attention to the details, there’s a link below, but that how you buy emails for your email list. As far as do I recommend it or do I not it’s really up to you, you will go in and you will see articles that say absolutely do not do that and other people say you know what it’s a great way to build your list.

So you really have to decide for yourself. Yes, I did. I have done it to help build my list when it was small and I got anywhere from 20 % to 40 % opt-ins on my lists. But I will say that when it is more encouraging to send emails out to 200 people than it is to five people – and it just makes you feel like you’re, reaching more people, it honestly is up to you, but I wanted to show you how to do It why people do it and there you go the mechanics if this was helpful, give me a thumbs up and if you have any questions, go ahead and put them in the comments and in the meantime I will see you on the next article thanks for reading.

Today,


 

Categories
Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’r going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,


 

Categories
Online Marketing

Advice from a Digital Marketer | How to Start a Freelance Career in Social Media Marketing in 2020

.. You know the rest. So a lot of you Are under a lot of pressure right now and facing a lot of anxiety because of The jobs scenario in the country, A lot of you – have lost your jobs or some of Them are on indefinite leave, don’t know when you’re going back and it can cause A lot of problems – and there are so many people at this moment, looking for work, From home jobs, freelance opportunities and jobs that basically won’t put them Out of a job with a scenario like this Well, I’m here to help There is an industry Right now, which is the best to be a part of That industry, is Digital Marketing.

Digital marketing is so vast. There are so many careers within this industry. I myself Work in a digital marketing agency in Mangalore called Alter Marketing. Management as a Social Media Specialist, Now digital marketing itself is so vast. It gives you a world of opportunities, and not just with regard to salary. All Brands all companies right now are on the digital sphere, because you’re on it And they’re not going to stop anytime soon.

So what are you waiting for? Get Into the digital field, right away, Now, keeping this in mind Alter Answers is Here to help you out What we thought is we’ll help you explore, learn and find the Right opportunities within digital marketing and to do that, what we’re Going to do is we’re going to spend an entire week sharing with you tips, tricks Amazing resources and even conversations we have had with experts in the industry, Who learned without having an educational background in that field? So Imagine how much help it is going to give you.

So what we’re going to do is Basically help you tell you where to start how to start, And where do we start now? We’re going to start with one of my favorite careers within digital Marketing industry, which is Social Media Marketing, If you don’t know how Important of a career social media marketing is right. Now I have attached a Link in the description please go and read, it and you’ll definitely know So to Talk about social media marketing.

I have with us a social media, marketer who’s Name is Rachit Hegde. He is a Facebook Certified Lead Trainer. He’s a Facebook Ad specialist and a lead generation specialist: He is the Co-Founder of The Small Business Project, which is based in Mumbai and he’s an Expert in something called as Performance Marketing, which is basically designing. Setting up and running ads for various companies, including healthcare, fitness As well as events, Fun fact-, if you’ve known the biggest TEDx event that Happened in Asia, which is TEDx Gateway, which happened in Mumbai, The Digital marketing, social media marketing, especially was done by Rachit and his Team Now it is amazing that we’re getting to talk to someone like this, but the Best thing about him is that he started out not after he went through a lot of Courses He started out first when he was an engineering student and he was in Charge of a battle of the bands event in his college and he wanted to promote it.

And he used Facebook and social media management practices to do it, which makes it very, very interesting and I’m sure, you’re very interested to find out how He started out So guys join me in saying Hello, Rachit, Hey Disha. What’s up How Are you doing I’m doing great? How are you doing I’m keeping well? Thank you. Okay, so thank you so much for joining us today. It’s great to have you here, The Pleasure is mine Disha.

I know it is Rachit. I know it is Anyway, I’m going to get straight to the first question, So I Know that you don’t have a background in marketing, You are an engineer by Profession and yet you choose social media marketing as a career. So what Exactly influenced you to choose it as a career or get into the field of social Media Well, first and foremost, I, like I like people I like dealing with people, And I’m very fond of technology and along the way, I think I like being Backstage working on a product or service and seeing it come to life, and I Think, somewhere along the way, you know a bridge between technology, people and Marketing got me into digital marketing.

We you Know the story about you, starting out your first gig as a social media. Marketer was when you were handling battle of the bands. Can you Tell me something about that Yeah, so I think it was. It was about six.. Six years. Ago I think it was my fourth year in college, the third or fourth year in College – I don’t remember, but I was actually made to organize an event. Called the Battle of the Bands, You know the logistics, putting it together and Also, the marketing and we were tight at tight with budgets back then right and We wanted to see how we could make do with the resources in the best possible Way – and I remember back then about six years ago, I spent like a hundred or 200 Rupees on on Facebook Ads – and you know I saw some numbers come up, so I think that Was a curious start into digital? For me, That’s really good to know, and I’m glad that you started out that Way, it’s a fun story to tell as well.

You spent a lot of time learning digital Marketing and social media marketing, so can you tell us what? How exactly did you Learn the tools and develop the skills to become a social media, marketer Well, To learn courses, there are multiple courses available online, Free and paid Depending on what you want to go for it depending, if you have a budget or not, I Think going through those courses and actually applying it and working on A portfolio because that makes a big difference.

Fortunately, for me, I reached Out to a couple of friends who were starting out their own businesses and Also people who had taken up to their family businesses So that way for me, I Got a chance to experiment and explore and try out whatever I was Learning on these different, you know these different businesses and that Became my portfolio right, It would be difficult for me to go. Get a client Because I would not have any credibility, but this way you know I was doing as Much as you know, these people got their work done at no cost or probably free It was actually a bigger favor for me to have a portfolio to present to people.

Beyond that, Let me ask you a more basic question: Because a lot of people don’t really know what a portfolio is and how Important it actually is, so if you can tell us what a portfolio is and how Exactly you built your portfolio a little more specifically, if you could Do that for us All right, so a portfolio could be very specific based On which vertical of digital marketing you want to go to because, like I said, Digital marketing is a large, you know it’s a large field, it has its own Verticals within it, You could be a person specializing in Facebook ads in Search engine optimization in affiliate marketing, influencer marketing, You Could also be building websites in general, which is your basic web Development right – and it depends where you want to showcase your, how you want to showcase your portfolio but, more importantly, where a portfolio Stands out is if you are able to showcase how you were able to present or You know showcase a growth of a business.

You associated a partner with from point A to point B during the time you are, you know you helped and worked on it. Right so that gives a better vision or sense of better standard for people. Wanting to understand what a portfolio is supposed to look like, So just to simplify, basically a portfolio, is you know your practice? It’s like a practice pitch. You create a lot Of things based on your experience and then you have it to show for your Clients in the future right Yeah best practice, because also you need to show The right kind of portfolio going forward, For example, if I have a Portfolio, for example, of of ten different kinds of businesses and if two Or three of them could be portfolios of real estate and, if I’m not too keen on Working on the real estate side, although I might have worked on it, it’s not Something I’d necessarily want to show as my portfolio, So I’ve heard that you Went to a lot of friends when you started out to get their portfolio, I mean to build your portfolio, you kind of went to them and asked if you could do Their website is that true Yeah, it worked both ways.

They said: “, hey, you’re, Doing this, your jobless, why don’t you do this?”? I said “, Yeah, great” and also I requested People, if I could try out what I was learning on their Businesses, because I was also certain that it was going to work and also it It didn’t come to all these people at a cost, so they were willing to Experiment also, So it was a win-win situation. Both ways.So portfolio is really really important when you are starting out as a social media marketer.

Yes, it goes. It holds much higher weightage than any certifications you get online. They don’t Matter: Okay, so now you’ve been in the industry for a while. Now can you tell me How long it actually takes for a freelancer to make money out of working As social media marketer as a freelance Well honestly, since I got into Digital marketing, my first three months, I think, was a lot of learning on pure Basics and it and I kept learning I I started taking projects three months.

I Mean three months into the learning phase. So if you ask me, I think I Actually started, you know making my first buck as a freelancer, probably five Months after I began my learning process, It could have begun earlier too, and This is something I would like to share you. I don’t think anyone needs to be in A hurry to earn that quick buck, because the way I look at it there are enough Businesses around us, everybody needs marketing, it’s not a big deal.

If you go Out there and actually get a client, I mean it’s really nice, but you know it’s Not too difficult What actually matters is getting the right kind of client by Showcasing the right kind of work. So if you actually end up working on yourself, Understanding tools and processes better in digital and are able to build your Portfolio well and then go and get a client that that would be a normal flow.

But if you ask me six months, I think it took me six months. I could have done it. Earlier I just chose not to That’s nice, but for people who are looking for something more specific. How much would someone with your experience make in a month just to be just to know how much that would be Sure as a freelancer, you know You can a freelancer can bill a client or a brand at you know: 20,000 Rupees a Month to 50,000 Rupees a month, even a lakh, a Month, so it depends on how much work you can handle if you can Handle two or three clients who are paying you about 40,000 Rupees a month.

Yeah, you can learn about a lakh and 40,000 Rupees a month as a freelancer, but then Again, you know, being a freelancer. Has your pros and cons, I mean you’re, a Single man team, which is going to be difficult because you can’t you know Take days off you’re going to be, you can’t handle the crisis of three Clients at the same time, so it has its pros and cons, but yeah I mean it. Depends on the individual, so anything between like say, even if you charge Three different clients: ten thousand rupees each.

You can start with at least At a thirty thousand rupees a month, So as a freelancer, you can make 30,000 a month. That’s really good! Ok, so now to get into something more Serious Now, once you developed the tools and you developed the skills to be a Social media marketer. How? And where did you find the clients? Because you know They’re not like sitting there waiting for you. How did you find your clients To be honest, with you most of my clients, I found that at a party My First client I found out at the bar quite literally and most of them, but When that that’s quite true right, I think for me personally, personal Connections has worked a lot because if you’ve done work for somebody and you Know, there’s a very and if they’re happy, there’s a very high chance that they Will refer you to their peers in their network because again, if you refer Someone good you know it’s a pat on the back as well right, because a good Referral goes a long way.

Apart from that, I did. I did use different Facebook Groups I mean everyone should be aware that every city town has some localized Facebook group or the other right where people are probably wanting something to Sell wanting a service or wanting help or whatever Every city has it a Bangalore has it Bombay, has it Bangalore, has even more localized groups for every Area like in Indranagar will have their own groups right so tapping into these Groups and not selling your products right, You want to be offering value.

People will post a question or a problem on their group. Go there help them out. Get on a call with them solve that problem. For them you never Know I mean if you manage to build a trust which I think, for me at least, has Been the biggest in a factor, because if you, if you give someone value, they are Able to trust you and they would like to work with you in the long run and then Referrals come So word of mouth is the best way to you know to get across your clients, but to make a start, you have a lot of Facebook groups that you know where People inquire and also there are there are freelance platforms: upwork.

Com Freelancer.Com are platforms, they are very competitive. You need to be, you know, Good at closing your deal to be able to get your projects on on these platforms. Because it’s a bidding, it’s a bidding way. It’s a way. You bid for a particular Project and at the same time, it is how you communicate to them to actually land Your gig, so these things matter on on platforms like this, but why I choose to Prefer, like you know, a Facebook group over and up work personally, and this is What’s worked for me is because, if I, if I establish a connection over a Facebook, Group – I don’t know it’s just that I feel there’s a friendly approach already, if Someone’s on Upwork or on freelancer.

Com, the chances of them There, on that platform for a one-time, gig is very high right On any of the Other blogs, you could look at having associating on a longer period of time. But it’s not entirely true, because you know what if I I recently did a gig on Upwork where the client said: hey, listen, I’m calling you the next time. I’r Launching this, so you know it depends on your rapport with the client Okay, so I guess, like you know, it was very interesting that you said that you Started with you know, socializing with people and that’s how you found your Clients – but I guess now, with the lockdown pandemic social distancing, that would Be impossible, So the best bet would be Facebook groups and freelancing websites & job sites, like you said, so that’s really helpful.

Thank you and The next question I have for you is, you know: a lot of people say that having a Mentor in a certain industry that you’re entering having a mentor is a Great thing, because they’ll help you, because they have experience in that Field, so do you think that having a mentor is you know, is required for Someone who’s starting out. It’s a tricky question. I can speak for myself. I don’t think it’s important to have a mentor.

I don’t think it’s important to Be confined to one person for all your advice and needs. I think it’s important To have an open mind, get your information and resources and You know advice from different people, irrespective of the kind of expertise or Industry they come from because you never know where you can find value and Pickup some information and work on it. Having said that, I do come across you.

Know I mean I’m sure we all do come across times where we, you know, we Glorify a certain personality or a person, and we are enamored by the kind Of work they do, and you know we go crazy about that. Right and it’s normal to feel that way, and I feel that too, at times with Certain people and the point is I’m aware of it, and I also choose not to be Attached to that – and I think that’s important Literally a few days ago, I was Sitting with a eight-year-old, you know helping the eight-year-old on on Something on the computer on a tool and that eight-year-old taught me a tool.

I Was really searching for on the internet for a long time right and specifically For my system requirements and I said wow thank you, you made my life a lot. Easier right, So I think anyone who can give you some kind of direction. Irrespective of who they are where they’re from they are your mentor, but Don’t restrict to one That is the best thing I have heard today. I think that we can learn Anything and everything from the people we meet from the books, we read whatever and everything and that’s really good advice.

So you know the life of a Freelancer is really glorified on social media. You know how they tell you that You know you can sit by the beach and you know you have Your laptop and you can work, and you have couples traveling the world and making Money as freelancers, so I just want to know what is the reality behind this What is your experience been like as a freelancer About working and sipping Margaritas by the beach Did you do that I have, but then you know it’s One day in your life, you’re, probably one day in your year, I mean it’s not every Day I mean you have to work, you have to be realistic.

You have to be practical, Right Yeah, there have been a few days like that and I can count the number of Days or probably 2 or 3 days in the entire yeah, but but no you know Especially the freelancer life is over-glorified on Instagram. It is I mean there are two sides: there are true and false sides to it. You have your freedom, So you can literally do what you want. Yes, but the whole flashy cars and you Know big pools the spontaneous traveling, I think a lot of it isn’t actually what It is, I do know, a couple of people who lead such lives and are very good at it.

But I also do know that a majority of people, you know, don’t actually lead Lives like that, so if you ask me, Instagram is Instagram because it’s Supposed to look good people put out their best pictures, That’s very true, okay, so now that we know what your opinion is on that, can you tell me what a day in the life of a social media marketer is a day in your life A day in My life yeah, I mean it’s, I mean just like every other job has its Own challenges and is probably hectic in its own way for us, it’s a lot of screen.

Time right I mean it’s a lot of phone times, a lot of communication and all of That, especially if you’re working on a brand where things are being launched, Posts need to be live, ads need to be live, there’s a lot of coordination and Communication right, so I begin my day by you know literally going over my tasks. Lists and things I need to be done. Normally, I have a preset set of calls. That I have scheduled for the day, which I have to Take make and that’s normally set over the weekend.

I make sure I set my calls. Ahead but then, during the rest of the time, it’s making sure things are going. All right finances are in check, clients are happy, marketing strategies are in Place coordinating with the team and every day is this probably something new A new problem to solve so there’s no definite way how the day goes. But yeah, that’s in a nutshell: that’s how it is, But you enjoy this life that you’re leading as a social media marketer I do I enjoy.

There is some method in the madness here Nice. So is there any book or you know, Resource you would recommend for someone who’s, starting out as a social media. Marketer, because I myself am very interested in the topic. And if I want to Learn usually I pick up a book or two to read about it. I am better with reading books, so is there any book or resource you would recommend You know for a person Starting out on social media and digital marketing, books are a great point to go.

For if you want to understand something in principle, the only way the only Reason is because I feel oh, and this is what I genuinely feel Digital is so dynamic, and technology updates itself so fast that if someone Has to write something down: publish a book. Go for printing, get it on the Shelves I mean that’s a lot of time. Things are redundant, they Are not updated anymore right, so I think, on the Digital side, I personally read a lot of blogs.

I read at least a minimum of 5 to 10 blogs. Every day – and I have to I read from marketing land from social media today, From social media marketing world from SEM Rush has a couple of nice blogs. Written Neil Patel writes nice stuff. Of course everyone knows These are Some of the blogs, because blogs are written more spontaneously and updated Then and there so as opposed to books Books have that principle defined.

I am But if you want to something that you want something, that’s updated, I guess Podcasts or blogs are more up-to-date. Is there any podcast that you listen to? You know religiously, I’m a person that gets bored too Quickly, I need to consume information too, and keep moving over there’s One there’s business voice is a nice podcast, but of course it’s more the business Side of things There’s an interesting podcast by Sean Ellis.

The person who Wrote who wrote the book Hacking Growth? Oh by the way you asked about the book. You asked for books right, so here’s a book called hacking growth by Sean Ellis Which is which is nice Sean has also also has a podcast, I’m not sure what It’s called, I think we can figure it out and we can put it here by But it’s it’s! It’s it’s! It’s a podcast by Sean Ellis and that’s really. Interesting for those looking at scaling startups understanding how the process The behind the stage and the behind the scenes of scaling and growing these Businesses, so that’s that’s an interesting one.

I I’m not getting the Name but yeah, I’m sure we can plug this. I will find it and I will link it here in the article, so they can go and hear the podcast Okay. So now, looking at the scenario you have had experience in this field, based on your experience and the current Scenario, what advice would you give someone who would like to start out as a Social media marketer Still a great time. There are enough businesses that are out There needing these services so yeah, it’s a great time to be getting into Social media, marketing or digital marketing any of these verticals – I don’t Think the person should look at you know making a quick buck, because there’s no Shortcut to it, Learning the tools, well, understanding them.

Experimenting, you know that that’s that’s a process. Someone needs to look Into a look into, and not look at one of these, how do you become a millionaire Overnight schemes, that’s not you, so you know, keep growing I mean, I don’t think, there’s anyone who’s an expert in this field. The industry is so dynamic, there’s so much to learn so yeah, I’m just you know. Adding this to it, what advice would you give your younger self? So when you Started out, if you know, based on whatever you have learned so far, is there Anything you would go back and tell your younger self, you know advice, you would Give your younger self basically! So it depends.

This question: are you asking me Before I did engineering after I did engineering Coz its two different answers, Say after you did Engineering After I did engineering. So after I did Engineering I applied with the two companies. Actually I applied with the Minimalist from Bombay I applied with Facebook, Singapore, Both of which I I got To quite a decent part of the interview I think, for Facebook it was the top Something thirty or something like that for the Singapore role and I think for Minimalist was the reason why I made my first trip to to Mumbai in the first Place – and we had an – I had an interview, I think, with Chirag of minimalist at that Time, I think my objective was to to find a job if I was going to be associated With companies with good visions – and you know, were here for the long run, Otherwise, I would want to choose a freelance route or an agency route that Was my objective? So if I had to do anything differently, that’s going to be Hard because I don’t think I couldn’t I would do it, I’m happy with the way we Are progressing Of course, my there are more micro level decisions.

I would have made differently. Probably I would not have signed off for signed off on certain clients. I would Not have taken on certain work because a lot of clients can slow you down. You Know and hamper your growth so that way, I think I would have avoided certain Certain clients, So now for those who are listening and reading right now, if you could give a few steps to start out as a social media marketer that would make it easy for them to transition and to get into the industry.

What would Those steps be The first first step is to learn, learn, study some courses, There enough courses, free courses online – you can put yourself through a paid Course or you could do a free course, but but then it depends on you know if you Have the bandwidth to go through a structured course and if it suits Your budget, that’s that’s a route you can take If you and soon after doing This course, or while you’re doing this course, it’s important to at least get Yourself, two clients or two prospects, or you know your uncle’s father’s friends.

Business and work on it experiment on it, so you can learn while you’re. You know, While you’re working on it, because you don’t want to be Experimenting on a person who has just given you a business and paid you and You know goof it up right If you do it well, that’s a different case, but you Know, that’s you would want to not. You would not want to get into that kind of A situation Once you finish your learning process finish your portfolio.

Building process and then decide if you want to get into a job, freelance or Start your own business, Each of them have a beautiful career path and you Know and they’re each nice in their own way. It depends if you want to work with An agency or if you want to work with a brand, if you want to freelance yourself Or if you want to build a team together and offer the same services to other People or if you have a product in mind and if you understand digital marketing, You can always sell that product using these skills right, but then you know it Again, I’m going I’m just going back to the first point of having to learn while There are so many courses paid courses out there, it’s not necessary to actually Buy a paid course there’s enough resources for free and, having said that, I mean I mean, and this is despite saying that, because we have our own course too- And and and we follow a very structured approach of how A person can learn Facebook and Instagram ads effectively and also we Teach them how and where to get clients, and you know about proposals and all of That right, So it depends what you want at the end of the day and how well you Are determined to be learning, and that would that that would be a decent start.

Saying, that your course that you launched recently in that course you’re. Basically sharing All of these things that you learnt over the years and you’re making it easy for The people who want to learn so that they can apply it very easily Yeah completely Because I didn’t know a lot of things, I didn’t work at an agency. I didn’t work. I Didn’t have a freelancer to guide me. I figured it out myself.

I compared Business models with other business models, with brands with with the Marketers, I I learned from a lot of different marketers, because one thing in Digital marketing people need to understand, is it’s okay, Learning a digital learning, digital marketing from a course from an Institute because they are teaching your basics, they’re teaching your Fundamentals, but when you learn from another marketer and I’m not just Putting myself on a pedestal, yeah, I’m just generally giving you my perspective.

If you learn from a marketer, you get a different point of view because It’s it’s at the end of the day, the job is very similar to like say a doctor. Right, If you and I have the same illness and we go to two different doctors – those Two doc doctors are going to have a different approach and give it and start And give us different prescriptions right and it’s the same thing with Marketing as well, you might have your approach and I might have my approach.

And they can be completely different and it’s okay to be completely different. But At the end of the day, you want to be learning from people who have tried. Tested those you know the and have tried, tested methods and learn from them. So Which is why I mean we are putting, in a few case, studies we’re putting in examples we’re telling people what to do, what not to do and also tell them what they can do.

Beyond learning it like how they can find a living for themselves, So whoever is reading right now, if you want to know more about Rachit’s course, we will be linking it below in The description, so you can definitely check it out, So I guess Rachit that would be the end of you know the questions that I have for now. I have too many of Them, but I’m still restricted to that much now. Thank you. So much You’ve been amazing.

The advice you gave is very practical and I know that it’s going to Help people who want to start out so thank you so much for doing this. Thank You for taking the time out and joining us on Alter Answers. Thank you, Disha. I was happy answering all these questions. I wish you guys all the best you guys Are doing some really nice stuff? Thank you so much Talk to you soon, then Byee


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How to Search Keywords for SEO (For Beginners)

I’m going to give you a couple of tools to use that are either really very economical or free, as you build your business you’re going to want to get more tools that are that do more.

But in the beginning, when you’re trying to learn one of the things everybody doesn’t want to do is put out a lot of money because you’re not sure and totally understand that we’ve all been there after a while you’re like boy, I wish that’s what I was Spending but we’re going to talk about that today, but I want to give you an understanding of what search engine optimization is when you post a YouTube article notice: how, when you go to search for something you see four or five right there on that first page, They have certain keywords: those people that created those articles.

They did some research, probably more elaborate than what I’m going to show you today, but again, this is for beginners and they place them on their YouTube article, I’m going to show you where they go. Those are the keywords that will come up in the Google search. So when Google’s has somebody come in and says, I want a recipe for meatballs. As an example notice, you get a whole bunch of them. Well, how does that one recipe get to the top? They are pretty knowledgeable on how to do the keyword search so today we’re not going to be at that level, but I’m going to hope that you understand it and you can start practicing searching and getting that into your YouTube.

The kind of marketing that you’re doing when you use YouTube is search research base. People are looking for you and that’s what I love about YouTube and that’s why I promote YouTube and that’s how I’m doing my entire business? If you don’t like to make articles – or you don’t feel like this – is the way to go, then you’re, the person that needs to be on Instagram or Facebook, where you’re out socializing, engaging and maybe buying ads and pop in your articles and stuff right in people’s Faces so there’s two different ways of doing marketing.

This is more researched based. People are looking for you and you need to do certain things so that they find you. So that’s the key, my blog. I want to welcome you here, I’m here to help you earn money, save time and find balance in your life. That’s basically the three areas that all of my articles will be in, but everything works together. Yes, you want to earn money, but you don’t want to sacrifice your family in the process.

I know a lot of people will get on this computer or on their phone for hours and hours and hours and just totally ignore the rest of your life and no amount of money. No amount of success is worth sacrificing what you have today, so you have to find that balance, and I highly recommend that so, if you’re, that person that you sit here for hours and hours and hours stop doing that, find a way to balance.

All of that and schedule it out and that’s a whole nother article, but I just wanted to put that plug in there now. Here are three tips before I go into the free tools that I have for you, one of the things that you want to think about when looking for keywords remember people are looking for. You pretend that you’re that person and you’re searching what kind of phrases would you put in there, like my husband searches, all the time he’s in construction, I’m going to use him as an example, because he is on here constantly searching for article how-to articles.

The other day he was trying to fix something in the tractor. I can’t remember what or whatever he was fixing, but he did a search. The truck might have had a problem leaking oil. I’m just going to use simple things. I understand, but you know he had to put in the truck what type of truck the problem leaking oil. Then all these articles pop up, then he might start bringing that search into more details as he gets more information.

But that’s what your people are doing when they’re looking for you. So let’s say your businesses and health and fitness, but just saying people don’t go in and search. I want to be healthy or I want to be fit. Typically, they might say: how can I lose weight? How can I lose weight after 50? How what exercises can I do 10 minutes a day? Do you see what I’m saying so what would you search for to look for you? So that’s what you want to start thinking about number two: is you need to eliminate? Stop words? Stop words are usually common words like the it then words that are very, very, very common.

You want to try not to put them in your search, because Google will kind of ignore it. If that makes sense, so have some keywords: exercise in 10 minutes or 10 minute exercises would be better. You don’t have that word in there, so think about that. If you’re looking for stop words, do a google search and find it and you can find a whole list of them and if I think of it after I get done the article, maybe I’ll look for that for you so and then, when you’re, using keywords on Your articles, when I first started, I found out how to put the default keywords in there and I’m going to show you that today, real quick on the description – and I did have that in a couple articles before this in this series.

But I want to go over it again in case you’re, coming in in the middle you’ll, find that default thing you’re like oh I’m, going to put on my keywords in there and then just leave it. You don’t want to do that. You don’t want to keep using the same keywords on every single article. Now I put my name on every single article and I also put life Y. So that’s the name of my company life, wise, calm and I’ll just put life wise in there, because those are two key words that identify me and what will happen is Google will see those key words and then pop up.

You know how, when you’re reading a article it pops up off to the side, read this article next. Well, if your names in there and that keyword that identifies you or your business, then they’re going to pop up more often I’ve experimented with it and it works. But the rest of the keywords: change them up, make them applicable to the article that you’re making, even though most of it like email, marketing, let’s say you’re doing a series on that yeah a lot of it’s the same.

But then it’s not because every one of your topics are different and I’m going to show you a simple way for beginners to find all that. Alright, let’s go ahead and get started. I want you to download a free keyword, search tool. Again, it’s going to be as good as some of the ones that you have to pay more money for probably not. But it’s a good way to get. You started and get you in the habit of looking for keywords, because when you’re new you’re going to look at, you know you’re going to be introduced to all these fancy.

You know analytics and things like that. That will help your that your YouTube articles be seeing more, but it’s when you get too much information thrown at you. It starts to make your head explode. So I’m going to give this show this to you. It’s free, it’s simple and it helps you to start understanding and from there start researching for others. Other tools, this one is called keywords everywhere and it’s a Chrome extension you can see right here.

It’s popping up keywords. Let me give you an example: I’m going to research ten minute exercises, I’m putting it in my google search, I’m looking for ten minute exercises, oh look, it says it even brings it down. Do I just want ten minute exercises, or do I want them for seniors, or do I want exercises that are going to help me with back pain? Let’s do ten minute exercises for back pain, so I’m in health and fitness.

Maybe this is a niche that I can kind of be more targeted and you’re going to look over here to the I’m going to move this over over here to the right and see that, let’s do it this way there you go there, you go! Okay, look over here to the right. These are my related keywords that that pop up now, this volume says back pain, exercises over 8,000 searches are done per month. Looking for that, that’s a lot! Some people are looking just for yoga 8000 searches.

You might want to come down here now. The higher that number is the more competition you’re going to have in trying to get in there with all those big gurus that already have a site. That’s very popular you’re not going to get on the first page, but if you go down here to where it says back pain exercise articles only 260 people are looking for that. That’s kind of more of a sweet spot. I would say anything like 250 to 600.

In that area, is what you want to look for use that kind of a keyword back pain, exercise articles. So, yes, people are looking, but that’s going to make you pop up. People are looking for that specifically, so that’s what keywords everywhere does this tool? Alright? So how do you get it you’re going to go to the Chrome Web Store? I just type that in – and this comes up and you’re going to go down here, where it says Chrome extension and then the next page pops up now it says keywords everywhere: that’s the search that you want to put in.

I already have it on my computer. So I’m going to show you what it looks like: how do you find it you’re going to go up here next to your name, all the way at the top? There’s three little dots. Let me pull this down, so you can see it there. You go see this three little dots, I’m going to open that and then right here where it says, find more tools. Go there okay and then it says extensions, all of the extensions that you have are listed here and I’m showing this to you, because if you’re just building your business, you’re, probably going crazy downloading all the free stuff everybody’s, giving you not really sure what everything is For and you’re like, oh my gosh they’re, all over my at the top of my toolbar, and I don’t want them all there, that’s how you can turn them on and off.

So when you go in here like I found this really cool one, it’s called font face, ninja, I’m not using it all the time. So I just leave it turned off, but keywords everywhere. I do use all the time, so it’s turned on. You just hit this little button and it turns it on and off and right here you can find details about your Chrome extension and here you can remove it. So I’m pointing those little tips out, because I want you to make sure.

Maybe you went to add it and you couldn’t find it. It may be that you already have it there so keywords everywhere. That’s what it does you just go into your URL address bar type in your search, and that will let you know what good keyword searches are. So if those numbers are super low, then it may not be a keyword that you want to use if it comes up zero nobody’s searching for that. You remember the three tips you want to use keywords that people are looking for all right, so vid IQ is another one that I want you to download.

So you have one way of getting free keyword to just use that way you want. This is another way that IQ actually is a a Chrome extension, and it goes right into your YouTube. So when you go to uploaded and you’re trying to fill everything out, this will actually give you some suggestions. Now. Vid IQ has different tiers of pricing when you first start out, you might just want to get started for free, and I think it’s neat that they let people start for free because they understand that when you’re new, you don’t need all the fancy stuff right.

I went ahead after maybe a month or so I went ahead and upgraded mine to the pro and I think it came out to like ninety dollars a year and I love it. I’m already getting to the point now, though, where I might go up to the boost and it comes out to thirty-nine dollars a month. There’s no way. I would have paid that when I first started so I’m not recommending you do that, get the free one and when you see what it does and you want a little bit more then move it up now.

What does vid IQ? Do I’m going to give you an example we’re going to go into my youtube account, and this is a article that I made called seven paying high paying jobs online work from home. Now when I uploaded it, I remember I have my list of keywords. I went and did some searching, but I can also pick up some keywords from here: three things you want to do, and I talked about this when you upload a article there’s there’s another in my playlist, make sure you click that I have a whole playlist for Youtube beginners all this beginning level, stuff for beginners.

So if you’re, not a beginner, don’t read it, but one of the things I talk about is part of SEO search. Is you want to have your title and then you want to put your title as the first right up here. The first thing in your description and then you also want that title to be the first word in your tags. So that is a keyword search. They all match three times: that’s getting picked up by Google, you want them to match.

Now. I’ve gone back and after I learned that I had made some articles where they weren’t matching and you go back and edit them and fix them and keep getting better. So that’s what I love, love love about YouTube. I don’t lose my content. I can go back in and make it better. I can make the SEO better and things like that. So that’s that’s one of the neat things about this. You can go in and change.

Your thumbnails, if you want, if you decide that, are not the ones you want, but how did I get all of my tags? Well, one of the things I did is I have vid IQ in here and see right here right here, vid IQ on my program that I have gave me three high li searched keywords: work from home, make money online work from home jobs. Now, there’s two other ways that you can get more one. You can go find a article that ranked really high and landed on the first page.

When you did the search you can open up their article and see what their keywords are. Vid IQ will allow you to do that. You can go in and see what the keywords are from other people. Now you can copy them, but I would not recommend using every single one that they use because then you’re you’re going to mess up. You don’t want anything to be copied like that. You wanted to. I take them and I put them down into my OneNote.

I open them up and then I’ll pick a few of them. Another thing that I do, and I pick the ones that rank high, see these little numbers that are next to them, that’s their ranking, so you want the high ranking ones now, you’re, probably saying well what is all of this that, unfortunately, is not from vid IQ That is actually from tube buddy now you’re, probably saying well, why do you have both because I’m still trying to figure out which one I like better so I’m using the lowest program on both you don’t have to do that, but right now what made me go To two buddy was, if you have less than a thousand subscribers, it’s only 450 a month.

So I thought. Oh, that’s perfect. That gives me an opportunity to go in and see which one I like better. Of course, I’m going to go out and read lots of articles about how other people that are using both of them have compared them and then eventually, when I increase the program that I want to use, I’m going to go one way or the other, because obviously I’m not going to pay for two at that price, but again there’s another option: I’ve got a link below for vid IQ.

I’ve got a Bink link below for two buddy and then there’s a link below for my playlist, so that you can see some other beginner YouTube article articles that will help you out, but the one thing I like about to buddy is right here. It gives me a big list right and I can go up here like once. I put my first one in that’s the same as my title. I can go right here, work to where it says, suggest it, and it’s going to give me a list of suggested tags and I can go in there and just click them and add them.

So I typically, I use all three ways I honestly go out and look at somebody else. That’s got high ranking what did they use and then I look at my suggested tags from two buddy and I use look at the suggested tags from vid IQ. I always add my name and I always add, lifeWise the name of my business, so those are two tips as well. You can see here. I still had more. I could have added, but again at the time that I did it for some reason.

I picked what I picked: I’m not going to change it today, but you can pick the ones that apply to your article. You don’t have to pick every one. You only get to pick 500 characters so once you hit that hit that the the system will, let you know see right here where it says: 491 out of 500. There was a while there that I heard people saying: oh you don’t need a lot in there as long as you get the good ones.

My philosophy is, if you have 500 characters, get as close as you can. I also recommend long tail searches. Most people don’t just say nutrition, most people, don’t just say exercise they’ll, say lower back pain, exercises for older people or lower back pain, yoga for diabetes or something like that they’re, usually more detailed than just saying exercises. That’s just my philosophy, so I tend to put some long ones in there.

If I can all right, that’s all I have for today. I hope that was helpful, for you make sure you add that free vid IQ the free Chrome extension for keywords everywhere. It doesn’t cost you anything and I believe too buddy has a free, free 30-day trial, so go ahead and put that one in as well figure out which one’s best for you after that, there’s a whole bunch of different tools out there that you do pay monthly Fees for and then you can decide what’s right for you as you build your business and you start understanding what it is you’re looking for thumbs up if this was helpful.

Definitely in the comments, if you have any questions, ask – and I will do my best to answer them for you all right until I see on the next article, have a good one.


 

Categories
Online Marketing

Free SEO Keyword Search Tool

I want to offer you a free search engine, optimization keyword, finder tool, that’s a mouthful, but let’s go over what search engine optimization is first SEO. What is that? Why do we need it? Why do we need to understand it, and I I personally, as I research it more and more and the more I learn about it, it’s the people that have a really good understanding of what SEO is and how to use.

It are the people that are usually more successful in the getting a traffic that is free. You have two different kinds of traffic, and I’ve talked about that in other articles, there’s paid traffic, you pay for with money and then there’s free traffic which isn’t really free because you’re paying for it with your time but money or time which one do you have And how do you want to find your traffic, so I’m going to show you how to find the free traffic or the traffic that you spend with your time and not with your money and that’s what search engine optimization is.

Basically, if you go online and you go to search for something you’re using the whole process, you might go in and search for. How do I lose ten pounds or something like that and when you type it in the the articles that pop up or the articles that pop up are the ones that have keywords, they kind of have a more in-depth knowledge and they’re picking keywords that help them To rank on that first page, because if you’re anything like I am, there could be 30,000 pages in that search.

That comes up. I don’t know anybody that goes to page 25 to find something. Now, maybe you do maybe you’ve been in marketing and you’re like hey. I’m going to go find out what other people have, because I know these people in the front page are using their search engine, optimization skills, pretty good idea, but the average person stays on that first page and they’re going to find the answer to the question.

So your goal as a marketer is to get on that first page. If you can so I’m going to offer a free tool to you today that, especially if you’re new and you’ve never done it, you don’t want to put any money out. There’s all kinds of tools out there that you could pay monthly fee. Four and again a lot of us don’t want to put money out in the beginning, so I’ve got a free tool for you today. So let’s go ahead and get started.

We’re going to go through the process, okay, we’re going to go into Google and we’re going to Google. Let’s see what I have up clickfunnels. What is clickfunnels! I used that at first just so we could see what comes up and, as you can see, articles I articles and russell brunson comes up a lot. So if you are trying to end up on this first page and rank high you’re, actually competing with russell brunson who owns clickfunnels and it’s probably extremely competitive spencer Meachem beckham has gotten his face in here is number three, but everything else almost the majority of these Are from the business, so what you would have to do is go in and find other keywords, so you might start talking about sales funnels or something like that.

Let’s look up what is a sales funnel and see what pops up? Okay in our search. So, let’s go here and let’s just see what happens, how different it might become? Alright, so that’s everything you always want to hit. If you’re looking for something to put on your article, you want to go under articles. If you’re looking for a blog, then you might want to stay on the all page, but I will say a lot of the articles that come up are also blogs.

If you look right here where this one says youtube.Com, I know that this is a article but see Brussels right there. What is the sales funnel? The second one here is a blog because it doesn’t say YouTube. So if a blog has an embedded article, a little tip there, if you are really big about posting blogs on your website, you’re trying to get traffic put in the embedded article on there and it’s going to also pop up on the article page.

So it’s just another way to get more traffic, but here’s one here from 2016, if you, if you notice more people, are on this page besides Russell, so I think Russell only landed here once, which is pretty good. So if you want to make a article about click funnels, you might not use the word. Click funnels in your title because, what’s going to happen, is it’s highly competitive and you’re going to get pushed way way back? So instead you want to maybe just say what is a sales funnel or say something about that now, how can I even go in more in-depth? I usually start out with that.

Just asking questions like what what would people who are wanting to look at my blog? What are questions that they might ask? Sometimes I use real questions that people send to me, and sometimes I just think to myself what would I so here’s the free tool that I want to show to you so we’re going to say what is a sales funnel and we’re going to go? It’s called ubersuggest calm, it’s free I’ll, put the link below Neil Patel.

This is him right here created this site and he offers it for free there’s his name. A great person follow on YouTube by the way, if you’re really into blogging SEO, and things like that. He’s he’s been around for a while. So definitely follow him. If that’s, if you want to dig in a little bit deeper, but this one says click funnels and as you can see it, the difficulty levels 36, the search engine – optimization difficulties 56, the higher.

That number is the more difficult, but let’s go ahead and type in what is a sales funnel, because remember, we already decided click funnels would be too hard to compete with look at this. Just by changing that word, the SEO difficulty goes all the way down down to 10 and it’s easy. So if you’re writing a blog or if you were making a article – and you want people to search and find you use the word sales funnel.

Instead of click funnels – and you might say, yeah, but I use click funnels and I won’t want to tell people about it. Well, you could have a title that says what is the best sales funnel and people are going to go yeah. What is that best? Sales? Funnel and then you can go on to explain click funnels inside your article, but your keyword, search that main search is going to be. What is a sales funnel? Does that make sense, so you’re still getting your information in there but you’re looking at the the difficulty levels? Alright, what are some other things we can do here in urban ubersuggest? If you go down, it says, word ideas, so we started out what is a sales funnel now this system is going to tell us what are some more key words that we can use in our description, in our blog or in our SEO part tags in our Article and here are some other: what is this, what is a sales funnel and you can just go down here on the side and you can get other ideas.

These are other questions or keyword, ideas that you can get, and you can look at all of the analytics that comes with it. Cpc means click per cost per click, I’m sorry, so the lower this number is the better. It is for you, the less competitive. If that click is really high again, remember you’re competing with the big dawgs you’re competing with click funnels, and you don’t want to do that. You want that to be low, so this says here: what is the sales funnel or how do you create a sales funnel? Ok, that would be another way to do it.

We can also go down here and get content ideas, so, if you’re still thinking ok, I want to talk about sales funnels and insert click funnels is in there. What are some content ideas that I can use and again what is what the heck is: a blog sales funnel okay, four phases to sales funnel, so these are all different articles or content ideas that you can use, and these are actual ones that are out there.

Now he gets into backlinks for bloggers, so this is definitely a good place to find out about backlinks and how many are with these articles. So if you want to dig in deeper, that’s a whole nother article. This person here is on Facebook, a lot notice that and they’re pretty successful down here. The one right below it is on Pinterest a lot. So don’t I don’t want you to look at those and think I have to be on Facebook or I have to be on Pinterest.

There are people who are successful in every single platform. The key for you is: what platform do you enjoy using if you love Instagram, like you’re, on the go a lot and you’re one of those people that you know you’re, always on your phone and insta, you just love. It then build your business on Instagram. If you’d love to make articles build your business on YouTube, I think that’s what’s important, because there are successful people on every single platform.

Linkedin I’ve seen people be very, very successful there. So, yes, this is important information, but you you need to be on the platform. The social media platform that best fits you. Let’s do another one, here’s! How do I organize my social media? Okay, there’s just the a general question. Now again, I’m not looking for a blog, I’m looking for articles because I am on YouTube. So, let’s use that – and here you go there’s this is what I want to do when I’m trying to rank.

I want to rank on this front page. I want people to grab my article now. Here’s one, let’s see she’s ranking one, two, three, four, here’s somebody! I love on YouTube. Then she’s got a article ranking number four, her net name is sunny and she talks about a lot about creating a business with YouTube and in this particular article she talked about social media marketing and how she’s organized she made this article back in 2015 and I’m Pointing this out, because this is why I love YouTube.

She did this four years ago and it’s still ranking and if I was looking the chances are, I could click that it’s the fourth one down and you know she may, in her article, be suggesting different tools. I’m sure she’s suggesting a certain social media organization tool for me to use because she’s probably going to go through it. But my point is its evergreen. It stayed here for four years and she’s still getting views we’re going to get rid of that commercial.

Now I’m not going to go into the article and read it and everything, but I can assure you that sunny is recommending a certain social media organization tool for us to check out and it’s an affiliate link for her and again. She made this four years ago. But we can look at some of the keywords that she used. We can pop them into that ubersuggest. Now I do have a vid IQ and two buddy that I pay for, but I always start out free with dooper suggest and then, when I pull up articles, that’s when I go a step further.

You don’t have to do that. Okay, I just happen to that’s where I’m at right. Now, with what I like to use two months from now, you might say well, why are you using that anymore? But that’s where I’m at right now but ubersuggest, so I can put in here. I go back and let’s put in let’s go to the top here, ask a question: what is a social media manage event, okay lets or how do I organize my social media posts? You could write that.

Okay, look at that! Hardly any competition when you get into social media management, and I actually have a article that I did about HootSuite. It was way back when I started it’s almost a year old and that article has gotten the most views, because I’ve learned that if you start looking at areas that everybody else isn’t making articles with sunny actually calls it. She calls them Gap articles. But if you go in and start looking for things that have very little competition and you make articles in that area and your articles are going to have a be more likely to be on that first page or your search engine optimization, is going to push you And help you to rank first, so that’s another little thing that you want to look at, but here we are and we can see not a lot of competition.

So let’s look at some keyword ideas now here you can go a step further. You can pick your favorite social media management tool and type that word in and see how the competition is. There 26 keyword ideas. What is social media management? What is it you could do a whole article or a blog about describing that tool. Social media management tools for free there’s another one. Now that one is higher, the cost per click is higher, because maybe people are looking for that what it? What are the free tools that are out there? So this again is a free link, a free tool for you to look for keywords: um, let’s go back over here at the content ideas.

I just wanted to bring this to your put it in your tool, but the toolbox, if you could say so that you have something to use for free, because I know when you’re new there’s so many things out there and some of these keyword search tools can Get pretty expensive now, if you’re using them, and you really understand how to use them and that you know your to that point where you really understand what you’re doing then by all means start paying for them.

This is a great one to start with it’s free and it helps you to start getting the idea of what search engine optimization is so I hope this was helpful again. It’s called ubersuggest com I’ll go ahead and put the link below and before you go. First of all, thank you for making it to the end here, but before you go, give me a thumbs up. Let me know how you like the article if this is something that you think that you’re going to use or go check it out and come back and tell me you know if it helped you and also subscribe to my blog I put out as of today, A article everyday well six times a week Monday through Saturday to help you build your business online affiliate marketing using YouTube is basically where my niches, that’s where I developed.

I started out just affiliate marketing and then found that my favorite, my favorite social media platform is YouTube and I I’m sold on it. This is where I spend all of my time providing content so again get out. There pick the one you like the best and start getting your business built. You’ve got this tool now that you can use for free and start seeing what you can you can build from there. Alright, thanks for reading I’ll, see you on the next article


 

Categories
Online Marketing

google my business optimization 2019

Okay, this is an awesome service that will explode. Your agency help you overcome the GMB difficulties that you currently having with your agency, I’m Gio B’s and, if you’re a business owner this even better for you guys, this will help you dominate local areas.

Okay, we put a whole bunch of a couple of testimonials on the main site we didn’t put all of them cuz. Obviously this is a black hat, slash right at our method and a lot of our customers don’t want us to uh, show their rankings. Okay, so um, let’s go let’s scroll down; okay, all the way to the plan sheet. Okay, these are the pricing. Okay, we offer a 60-day 180 day and 120 day. Optimization. Okay, the sixth day is for you is for you, customers, who are very, very low competition areas, okay, so this is basically for the suburbs: okay, the outskirts of the city; okay.

So if you’re in that area and it’s stupid, it looks like it’s super easy to rank just grab this one, and this will definitely give you everything you need to UM dominate your customers, local area. Okay, let me just get a little closer on. This is we’re going to set up a local, SERP tracking and campaign. Okay, we’re going to send you those reports um for the two months that we wish you um we’re going to do a beautiful link, local link strategy that we have that’s been working: amazing.

Okay, I’ve been building websites for the last seven years and we had websites all throughout the United States, and this link strategy works beautiful, okay, we’re going to give you a baseline local visibility report that show you where you actually coming up within the local area. Okay, we’re going to give the citation audit of the two top competitors so if Harry’s appliance, repair or Harry’s plumbing is you know or Harry’s debt or dentist or whatever, whatever it is, is dominating you we’re going to actually do a quick consultation report of your two Competitors and see what they’re doing why they’re number one that we could take them down: okay, um we’re also going to create an optimized social, essential accounts.

Okay, this is everything from Facebook all the way down the spectrum. Okay, social link. Social signals are a big thing for 2018: okay, we’re going to create the social fortress accounts; okay, um we’re going to create in the UK in the u.S. We’re going to do citations for the for big data, aggregators those the big guys that people actually have to Use the subscriptions for okay, a lot of companies use, do yaks and DS going to knock knock those out the box.

Okay, we have a 70 to 80 percent. Stick on these, so these are all good citations. Okay, for you, Canada, guys. We use the info group. Okay, um we’re going to create an optimized top national business listings; okay, so any business listings that relevant to that business. We’re going to create listings for that to show Google. You know the authority: okay, we’re going to create an optimized forty secondary citations, also just to throw some whipped cream on the top okay or we’re going to write and send the gate premium.

Local press releases. Okay, a lot of you guys are not doing this, and this is something that’s killing it for 2019 press releases, okay, basically, when we have sites that don’t um don’t get just need to get over that fence. We know we indicate out. We syndicate some press releases and it pushes them right over there right over the fence. Okay, we’re going to write five custom, G+ description. This is going away soon, so we’re going to replace this widowed, Google, post, okay, um GMB categories, I’m a lot of you guys input input the businesses into the wrong categories, so we’re going to actually go through it and make sure optimize everything and make sure that You’re doing that correct, okay, especially with the listing optimization, okay, GMB, photo optimization and product service post.

Okay, we’re going to actually do those also, okay, GUP GMB posts, are one of the most important things in 2019. You have with all these family listings that going around you have to show googly of real okay. The g bran account shared photos. We do twenty minimum, the public photos we do for the accountant, it’s relevant publishing. We do for okay, Google, my map with embeds. We do that also that’s a big optimization thing and we submit the links to the URLs for Google submit okay.

So that’s something that a lot of people not doing now. Okay, so, like I said this is not the run-of-the-mill Fiverr gig that she’d get on Fiverr of legit. This is real real SEO. Okay, this is the stuff that separate the weak from the strong people – okay, let’s say from the freelancers, to the professionals. Okay. So, let’s go to the next one: okay, let’s go to 120 with 120. We are doing everything we do with the 60 all right and we’re, including the extra okay we’re going to create an optimized for team or secondary citations.

We submit to six GPS listing services. Okay, big thing with with the whiz app Garmin, all these big big brands right now, um, you know your customer could be driving down within his brand new Audi and submit information right through his GPS. You want to come up in those areas to you. Want your customers to come up in those areas too: okay, Arthur Authority, bread network lakes. This is something that we build unique and um.

It’s pushing really good for 2019 um social Authority stacking okay. This is a big thing that a lot of people don’t do um. We do that with the da da MS link building strategy, okay, Apple maps and Bing places we claim and verify them: okay um. I had it up here, but they just had a quick post about um customers, actually using Apple maps instead of Google Maps um. There’s a big surge in it in 2019, so Apple maps is up and coming and you definitely need to be an Apple maps and Bing okay, so we we verify and we claim those listings from that.

Also. Okay, my map, citations and brand mentions okay with those map citations. We do a lot of the brand mentions: okay, something that ninety percent of SEO don’t do out there. Okay, rich media citations and brand mentions. We do that. Also, Google Places map embeds, okay, um. A lot of people not utilizing the map embeds in the Google map. This is something that we’re going to utilize in this campaign.

Also: okay, Google Authority stack and Google Sites Network, okay, um. This is big guys. This is something you need to build out and you need to build it out right, okay, and we also going to write and send the gate. Second premium. Local press releases, okay, so basically the second is basically meaning with sending up to more um digital agencies. We sending them to all more media companies like ABC NBC, etc, etc.

Okay, now, let’s go to the next one, a hundred and eighty day this is for the big kahuna. This is for the New York City. This is where the Chicago’s, this is for the Miami’s. This is for all the big cities with the big players: the big competition. Okay. This is the name of the mill okay, um, GMB website creation. Okay, we also offer this. This is something that you definitely need to do in 2018, okay, in 2019.

Okay, we do a thousand words for the GMB website content. Okay, the more listings you get on that first page um, the more better you are as a company, so we create a dis combo to to oversee that okay client site on page local, optimization, okay, client sites store locator map in bed and schema okay. A lot of you guys, I know doing schema nowadays. Okay, we do it a little different with the map embed and the store.

Locators, okay, create and optimize forty more citations, okay, more citations, more better citations; okay, um create and optimize geo networks. Okay, fifteen geo. Local articles and links – okay, so we’re going to make fifteen unique articles and links for the geo network, okay, fifteen driving direction maps with embeds. Basically, I know a lot of you guys know about the driving directions, um um tip, but um.

A lot of people will deal with the in bits, so um you need to do this. Okay and dislike again. Like you know, I try not to say it all the time, but this what separates the weak from the strong okay create an optimized niche networking. Okay, we also do that okay, so the pricing is very good guys if you want it. If you want deep these pricing you’re going to kill it, okay, you’re going to make up or you can make fifty to a 300 % or a why or these pricing.

That’s how good our GMB optimization is. Okay, so again, sixty day, that’s for the lo comp arm markets 120 day is for this big city. It is for the big cities with the low population. Maybe we don’t have the low competition? Okay: this is a favorite all 120. A lot of people buying this cuz they’re, not sure if they should do to 60 or 120 or the 180, so they go in the middle I’ll do the 120 and they kill it.

Okay, um: let’s go over a couple of it arm for 649. That’s a one-time fee, guys a one-time fee. So you just take this out in a brand, build you! Let us handle all your GMB optimization! You do your on-site, you do everything else and we take care of this. For you. It’s super simple in our industry. Time is an essence. Okay, you don’t want to sit here and build citations. You don’t want. I pay a VA, a separate amount to do these citations and you got a check up and make sure you do it right.

You know follow us guys, we’re we’re good at what we do. Okay $ 15.99 for the 180. That is an awesome price. You can absolutely demolished new york city markets, chicago markets, with this built, okay arm and, like I said that 120 is for the mid, builds okay, you guys going to just hit. By now, you submit um you’re going to submit the payment and then i’m going to shoot you you’re going to submit your information after after this some pay now button you’re going to be submitted to a submit business.

Now: okay page, where you going to put all your business information and then um you that’s going to come over to us and then I’m going to shoot you back a Google sheet. Okay, I want you to fill in all your information and basically we take it from there guys if you want us to white label it for you, we could do that for your customer or if you want us to do that or if you want to just Submit you know the just submit results via customer, that’s cool.

We could just create labels of the ER name and submit all the information to your business. Okay. So thank you so much for reading this article um, hopefully we’ll work together, have a wonderful day.